Shows
The Storage Playbook By Atomic Storage GroupMake Yourself Irrelevant In Your Own Business.Send us a textIn this episode, Rick and Magen dive into how to build systems so your business doesn’t fall apart without you. They call out the “I’m-in-control” illusion a lot of owners cling to, talk about actually trusting and empowering your team, and stress writing stuff down so people know what to do. The big takeaway: structure is great, but it’s gotta bend. Keep tweaking and improving, because business moves fast and your systems should too. In this episode, you will learn-● Building systems allows your business to thrive independen...2025-07-2333 minThe Storage Playbook By Atomic Storage GroupWhy Your Business Needs Systems to Grow PartSend us a textIn this episode, Rick Beal and Magen Smith discuss the critical role of systems in achieving business growth, emphasizing that without proper systems, businesses are likely to fail. They explore the pitfalls of relying too heavily on exceptional employees, the complexities that come with growth, and the importance of establishing processes and standard operating procedures (SOPs) to ensure consistency and efficiency. The conversation highlights the need for business owners to step back from daily tasks to focus on strategic growth and the value of documenting processes to empower employees and reduce stress.2025-05-2027 minThe Storage Playbook By Atomic Storage GroupInsights from ISS 2025 – Trends, Tech, and the Future of Self StorageSend us a textn this episode, Rick and Magen reflect on their recent experience at the Inside Self Storage (ISS) event. They share personal observations about key industry trends, conversations with peers, and the evolving role of technology in self-storage.While attendance seemed lower than in previous years, Rick and Magen noticed a significant uptick in tech companies showcasing new tools aimed at streamlining operations. They highlight how revenue management and marketing continue to be essential for growth, especially as operators navigate an uncertain economic environment.Drawing from their interactions at the...2025-05-0610 minThe Storage Playbook By Atomic Storage GroupStorage By The Numbers-The Data ShowSend us a textMagen and Rick are back, and this time they’re getting straight to it—no fluff, just facts. This episode is all about the numbers driving the self-storage industry right now. You’ll learn where people are moving, how much you can raise rates without losing tenants, and what metrics actually matter when you’re making decisions.This is a numbers show—no feelings, all data.What You’ll Learn:37% of people are planning a move in the next 6–12 months47% of customers will leave if rates go up 10–20%Re...2025-04-1737 minThe Storage Playbook By Atomic Storage GroupRevenue & Discounts: The Balancing ActSend us a text In this episode, we explore how even small price changes can send ripples through customer behavior and what that means for your bottom line. We break down our latest research—from customers' sensitivity to price increases and the magic behind promotional offers like “First Month Free” and “75% Off First Two Months.” Along the way, Magen and Rick share insights on competitor strategies, future trends, and actionable steps to help storage owners fine-tune their pricing and add value without sacrificing customer loyalty. Whether you’re a seasoned operator or just curious about the dynamics of pricing in...2025-03-0638 min
Self Storage LabDecision-making framework & tech adoption with Atomic Storage GroupIn this episode, Rick Beal and Magen Smith, co-founders of Atomic Storage Group, share their journey of rapidly scaling their company to manage over 90 facilities across 20 states since its inception in 2019. They discuss their backgrounds, challenges faced, and how they successfully balance technology and the human touch in operations. The conversation delves into their hiring strategies, the importance of educational marketing, and the future trends in self storage, including technology adoption, the rise of hybrid management models, and the significance of keeping operations streamlined and efficient.
In this episode, we discussed:
(01:33) The...2024-12-1656 min
The Storage Investor ShowSelf Storage Management SECRETS with Rick Beal and Magen SmithIN THIS EPISODE...If you want to know how to effectively manage over 4 million square feet of self storage space while keeping theft at bay, this episode is for you!I sat down with Rick Beal and Magen Smith, the incredible co-founders of Atomic Storage Group. They pulled back the curtain on the secrets of self storage management and share their playbook with you!We get into the nitty-gritty of staffing strategies in the storage industry, sharing strategies to run your self storage facility with full-time managers or remotely....2024-07-2257 minThe Storage Playbook By Atomic Storage GroupSetting Up Hoops: Filtering Out the Wrong Fit- Hiring Part 2Send us a textSummaryIn this part 2 episode, Rick and Magen discuss the nuances of hiring the right person for self-storage facilities. They emphasize the importance of hiring for personality rather than just the position, as it substantially increases the quality of applicants. They share their hiring process, which includes using a job ad that focuses on personality traits, setting up hoops for applicants to jump through to filter out the wrong fit, and creating a YouTube video to showcase the job and company culture. They prioritize engaging in conversations during the interview...2024-05-2123 minThe Storage Playbook By Atomic Storage GroupHow To Hire in The Self Storage Industry Part 1Send us a textSummaryIn this episode, Rick and Megan discuss the nuances of hiring in the self-storage industry. They highlight the importance of finding the right person for the job and the impact it can have on a facility's success. They also explore common hiring biases and fallacies hindering the hiring process. The conversation covers fair wages, bonus structures, and creating a positive work culture. They also discuss hiring hunters (aggressive sales-oriented individuals) and farmers (consistent and stable workers) based on the store's needs.TakeawaysHiring the...2024-05-0129 minThe Storage Playbook By Atomic Storage GroupHow Customer Feedback Can Transform Your Self Storage OperationSend us a textIn this episode of The Storage Playbook, Rick and Megan discuss the importance of customer feedback and how it can be transformed into actionable strategies to improve service and drive business growth in the self-storage industry. They share strategies for obtaining feedback, including surveys, and highlight the significance of feedback for self storage properties. TakeawaysCustomer feedback is crucial for improving service and driving business growth in the self-storage industry.Surveys are an effective way to obtain feedback from customers and employees.Feedback from customers can lead to a...2024-03-1922 minThe Storage Playbook By Atomic Storage GroupThe Impact of Large Self Storage Operators On Rates And The IndustrySend us a textIn this episode, Rick Beal and Megan Smith discuss the impact of large self-storage operators on rates and the industry. They explore the consolidation happening in the self-storage sector, where major players are acquiring smaller and larger facilities at an unprecedented rate. This consolidation has resulted in a marketplace where a few companies have considerable influence over pricing structures. The hosts also discuss the implications of this trend for consumers and small owner-operators. They emphasize the need for owner-operators to adapt to the changing industry landscape and provide strategies for navigating rate games...2024-03-1119 min
Storage Investor Nation PodcastThe Secrets Of Self-Storage Management With Atomic Storage Group’s Magen Smith And Rick BealKris Bennett of PassiveInvesting.com interviews Atomic Storage Group’s Magen Smith and Rick Beal to uncover the secrets of self-storage management. One thing is for sure: when it comes to finding success, you can’t do everything yourself. If you're thinking of hiring a property manager for your self-storage facility, this episode is for you. Atomic Storage Group is a national third-party management and consulting group that provides the self-storage industry with a wide variety of services. Magen and Rick take us deep into the many ways they help those in the industry along with the commonly asked ques...2023-09-1848 min