Rick Dronkers - Podcast Details

Shows

SEO & Organic Marketing by Chantal Smink121: Van data obsessed naar data smart en de marketingmix met Rick DronkersIn deze aflevering duik ik samen met Rick Dronkers in de wereld van data, meetbaarheid en marketingstrategieën. We bespreken waarom veel bedrijven nog steeds vastzitten in een obsessie met data, hoe last-click attributie vaak een verkeerd beeld geeft en waarom een bredere kijk op de marketingmix essentieel is. Ook praten we over de evolutie van data in de afgelopen 15 jaar, de uitdagingen van nieuwe tools zoals GA4 en hoe bedrijven waarde kunnen halen uit eenvoudiger en betrouwbaarder meten. Rick deelt zijn visie op hoe je data écht in waarde kunt omzetten, wat server-side tracking kan (en vooral niet moet) do...2024-11-231h 06

The Measure PodGA4, the CDP of the future you didn’t know you had (With Rick Dronkers @ Data to Value)Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction 00:06:00 - Unifying data with CDPs 00:07:35 - The Composable CDP concept 00:09:09 - GA4's position in the CDP ecosystem 00:11:35 - Google Optimize Sunset and GA4's future 00:20:08 - The future of GA4 and its integration capabilities 00:28:03 - The challenges of making CDPs actionable 00:35:22 - The importance of data activation 00:37:26 - The Reality of Implementing CDPs in...2024-01-0548 min

The Measure PodSound Bite: Rick Dronkers discusses data privacy and GDPREpisode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks and the occasional guest on their quest to make sense of the analytics industry, and have some fun along...2023-11-2205 min

Life after GDPRGDPR Proof Attribution. Is Online Media Mix Modeling the Answer?Life after GDPR - Ep. #20 - GDPR Proof Attribution. Is Online Media Mix Modeling the Answer? In this episode I’m joined by Petri Mertanen. Petri is a digital analytics consultant from Finland who has been active in the space for a long time. Recently, he has been working a lot on “Online Media Mix Modeling” to offer an alternative to digital analytic attribution modeling as we know it from tools like Google Analytics. It’s a potentially very interesting alternative for websites that have enough traffic to make use of it. You can follow Petri on...2022-12-0638 min

Life after GDPRThe (Infinite?) Loop between the EU, the US & Max Schrems with Lisette MeijLife after GDPR - Ep. #19 - The (Infinite?) Loop between the EU, the US & Max Schrems with Lisette Meij In this episode I’m joined by Lisette Meij, director of Privacy Verified, Board Member of the Women Leading Privacy Advisory of IAPP and allround privacy expert who’s made it her mission to help companies navigate the complex world of privacy legislation. Lisette is a Master of Law and has been focussed on IT and Privacy legislation since her studies. Together we explore the infinite loop we’re stuck in right now, and what to think about that. ...2022-11-2949 min

Life after GDPRUS Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory UnderwoodLife after GDPR - Ep. #18 - US Privacy Legislation, The Global Privacy Control & SKAN4.0 with Cory Underwood Our first returning guest on the podcast! Cory Underwood joins me to discuss privacy legislation in the United States, the Global Privacy Control initiative and how that ties in with California’s CCPA and Apple’s SKAdNetwork 4.0 update and it’s implications on mobile marketing. Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular...2022-11-0857 min

Life after GDPREnsuring Data Privacy with MarTech Vendors with Janus Visser and Twan LammersLife after GDPR - Ep. #17 - Ensuring Data Privacy with MarTech Vendors with Janus Visser and Twan Lammers This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this second session I was joined by Janus Visser who is the Director of Cloud Nine Digital and Twan Lammers who is a Digital Data Analyst at Commercial Banking at ABN AMRO Bank N.V.The three of us have lots of experience with implementing marketing technology for clients and it was great to mutually share insights about what...2022-11-0127 min

Life after GDPRGA4 in the EU with Romar Van Der Leij and Emma GordonLife after GDPR - Ep. #16 - GA4 in the EU with Romar Van Der Leij and Emma Gordon This episode was recorded live at the Digital Analytics Summit on the 13th of October in Amsterdam. In this first session I was joined by Emma Gordon who is a Digital Data & Analytics Lead and Romar van der Leij who is Legal Council at the DDMA. We discussed if Google Analytics 4 (is not) legal in the EU, and what the status is right now. We also look at how we got here, and what the future might hold for...2022-10-2534 min

Marketing Unf*ckedWhy data is not the solution to uncertainty | Rick DronkersWhat came first, the process or the insight? In an ideal world, a business’s processes would be informed by data, with teams seeking information to help them reach pre-established goals and objectives. But when it comes to data collection, can we really understand what we want to do with this information before we have it in front of us? And as clients become increasingly concerned about maintaining growth in a changing world, how do we convince them that collecting more data isn’t a business-saving silver bullet?Join me, Siobhan Solberg, and my co-h...2022-10-1836 min

Life after GDPRTaking Data Collection & Data Privacy Seriously, with SnowplowLife after GDPR - Ep. #15 - Taking Data Collection & Data Privacy Seriously, with Snowplow In this episode, I interview Jordan Peck from Snowplow.Jordan is a Solutions Architect at Snowplow with a background in digital marketing analytics. He went from using Google Tag Manager and Google Anayltics for clients, to becoming a Snowplow client himself and experiencing the power of a customized data collection platform. In 2022 he decided to join Snowplow himself to help customers adopt Snowplow and get the most out of the data they collect. He’s active on LinkedIn, Twitter and in Me...2022-10-111h 05

Life after GDPRGoogle Analytics is Legal and You Should Be Fine(d) with Robert PetkovićLife after GDPR - Ep. #14 - Google Analytics is Legal and You Should Be Fine(d) with Robert Petković In this episode, I interview Robert Petković, Digital Analytics Director at Pro Media Group and data storyteller extraordinaire who loves to share his wisdom online and on stage. We had a great talk about how the GDPR has impacted his work, how he tries to help clients move towards taking data privacy more seriously, and what stories and analogies help him convey the message.If you don’t already, you should follow Robert on his LinkedIn, on hi...2022-10-0459 min

Life after GDPRIs Data Privacy Exposing the Uselessness of Digital Data with Timo DechauLife after GDPR - Ep. #13 - Is Data Privacy Exposing the Uselessness of Digital Data with Timo Dechau In this episode, I interview Timo Dechau, founder of Data Implementation Agency Deepskydata and all-round data enthusiast that loves to share his insights and challenges with others online. If you don’t already, you should follow Timo on his LinkedIn, check out his website. Also, if you’re interested you should check out Timo’s free course showcasing how to build a tracking plan. In this episode we discuss:The importance, value and requirement of documen...2022-09-2758 min

Life after GDPRUsing Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro ZielinskyLife after GDPR - Ep. #12 - Using Server-Side Tag Manager to Ensure Data Privacy Internationally for Hello Fresh with Alejandro Zielinsky Alejandro is the Global Digital Tracking/Measurement Lead @ HelloFresh.This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Alejandro will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The...2022-09-2051 min

The Measure PodTalking privacy, GDPR and GA4 (with Rick Dronkers @ Data to Value)**Let us know what you think and fill out the form https://bit.ly/3MNtPzl, or email podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- DISCLAIMER: Neither we, or our podcast guest Rick Dronkers, is a lawyer or data privacy professional. We don’t give any legal advice. This podcast should not be taken as legal advice. Please consult with a lawyer and a privacy legislation professional before taking any decisions. --- Quote of the episode from Rick: "It's good for us to realise Google An...2022-09-1643 min

Life after GDPRThe Impact of Privacy Technology on Publishers with Paul BannisterLife after GDPR - Ep. #11 - The Impact of Privacy Technology on Publishers with Paul Bannister In this episode, I get to interview Paul Bannister. Paul is the Chief Strategy Officer at CafeMedia where he helps publishers succeed in monetizing their content with ads. Due to his extensive knowledge of the publisher business, Paul is in the unique position to tell us firsthand what the effects of privacy technology are on the publisher advertising business model. In this episode we discuss among other things:Why privacy tends to benefit large companies like Google and A...2022-09-131h 07

Life after GDPRFacilitating Data-Driven Decision Making at Adyen with Melody BarlageLife after GDPR - Ep. #10 - Facilitating Data-Driven Decision Making at Adyen with Melody Barlage In this episode, I interview Melody Barlage, Product Manager Business Intelligence at Adyen.This episode is a special collaboration with the DDMA and their Digital Analytics Summit where Melody will also be presenting! The Digital Analytics Summit is A great event fully dedicated to digital analytics. You can expect topics like Google Analytics 4, BigQuery and server-side measurement. But there will also be a privacy track and a track focused on company organization and culture around data teams. The Digital Analytics...2022-09-0640 min

Life after GDPRA Philosophical take on Personal Data with Hannes KuhlLife after GDPR - Ep. #9 - A Philosophical take on Personal Data with Hannes Kuhl In this episode I'm joined by Hannes Kuhl, a Solution Architect and Data Protection Officer at Trakken who has spent a lot of time thinking about the intricacies of Personal Data, the GDPR and it's effect on our (shared) field of digital analytics.It was a great talk where we start out quite abstract and slowly move towards more technical topics. Hopefully, there's something in there for you to enjoy!As of this episode, we will be releasing a...2022-08-301h 03

High Tea Potcast#63 | Met Rick Brand van Coffeeshop De BaronNog iets nieuws: Het Grote PCN jubileumfeest, PCN website, 29 juni 2022 https://platformcannabis.nl/redactionele-artikelen/het-grote-pcn-jubileumfeest.html Kamerbrief ministers Yesilgöz en Kuipers over experiment gesloten coffeeshopketen, 7 juli 2022 https://www.rijksoverheid.nl/documenten/kamerstukken/2022/07/07/tk-experiment-gesloten-coffeeshopketen Gaat het i-criterium er komen? Debat raad en Halsema uitgesteld tot na de zomer, Het Parool, 30 juni 2022 https://www.parool.nl/amsterdam/gaat-het-i-criterium-er-komen-debat-raad-en-halsema-uitgesteld-tot-na-de-zomer~b99060a5/ Terugkijktip: Symposium ‘Dienders over drugs’ en oprichting LEAP Nederland, VOC website 30 juni 2022 https://voc-nederland.org/blog/2022/06/30/terugkijktip-symposium-dienders-over-drugs-en-oprichting-leap-nederland/ Boerderij van Dorst met Hanneke Groenteman en Maxim Hartman, 26 juni 2022 https://www.npostart.nl/boerderij-van-dorst/26-06-2022/BV_101407993 Los clubes de cannabis y el Ayunt...2022-07-201h 58

Life after GDPRBuild your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn VanderlindenLife after GDPR - Ep. #8 - Build your own 1st-Party Analytics Stack with Niels Reijmer, Christophe Bogaert, Glenn Vanderlinden In this episode, you will learn why you should (not?) consider building your own 1st-party analytics stack, what's so great about MeasureCamp and much more!This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022The episode is also available including video on YouTube: https://www.youtube.com/watch?v=xuKFOGEN4WQ Attendees: Niels Reijmer (The Data Story) (LinkedIn)Christophe Bogaert (Tasman Analytics) (LinkedIn)Glenn Vanderlinden (Human37) (LinkedIn)Rick Dronkers (host) 2022-06-0724 min

Life after GDPRGA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri MertanenLife after GDPR - Ep. #7 - GA4 in the EU: Fight Flight or Freeze? With Steen Rasmussen, Simon Vreeman and Petri Mertanen This episode was recorded live at MeasureCamp Amsterdam on 21 May 2022. We discuss the usage of Google Analytics in the EU under the GDPR together with Steen, Simon and Petri. A lively discussion on data privacy and digital analytics.Attendees:- Steen Rasmussen (Twitter) (LinkedIn)- Simon Vreeman (Twitter) (LinkedIn)- Petri Mertanen (Twitter) (LinkedIn)- Rick Dronkers (Host)Life after GDPR is a...2022-05-3132 min

Life after GDPRTill Büttner about his learnings dealing with the GDPRLife after GDPR - Ep. #6 - Till Büttner about his learnings dealing with the GDPR In this episode, I interview Till Büttner, he is the Head of Analytics at DHL and has been very proactive in his approach to the GDPR together with his team at DHL. This episode was recorded live at MeasureCamp Amsterdam on May 21st 2022.You can follow Till on Twitter and on LinkedInWe also mention the case study DHL published about their consent rate optimization project which can be found here:https://an...2022-05-2430 min

Life after GDPRBONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van VreedenLife after GDPR - Ep. #(No episode number) - BONUS EP: 10 Years of MeasureCamp with Peter O'Neill and Martijn van Vreeden On the 21st of May 2022 we got to record live from MeasureCamp Amsterdam. This year, MeasureCamp exists for 10 years, and it was the 5th-anniversary edition of MeasureCamp Amsterdam. So I got to record a special bonus episode with MeasureCamp founder Peter O'Neill and MeasureCamp Amsterdam organizer Martijn van Vreeden.If you're only here for the data privacy and GDPR content, don't worry: the next episode (also recorded live at MeasureCamp) has you covered! Just...2022-05-2327 min

Life after GDPRPrivately on Privacy: 4 Questions Every Organization Should Ask ThemselvesLife after GDPR - Ep. #5 - Privately on Privacy: 4 Questions Every Organization Should Ask Themselves In today’s episode, I recap on what I’ve learned when interviewing my guests and while talking to my clients about the impact of the GDPR on their digital analytics strategy. I’ve distilled it into 4 questions that I think are relevant to ask yourself when trying to determine your next steps. Hopefully this is valuable to you! Please share your thoughts about this podcast format and the content via Twitter or LinkedIn.In this episode we’ll explore the foll...2022-04-2120 min

Life after GDPRSteen Rasmussen on The Future of Google AnalyticsLife after GDPR - Ep. #4 - Steen Rasmussen on The Future of Google Analytics In this episode, I get to interview Steen Rasmussen, a well-known digital analytics specialist. Steen is also the Co-founder & Director of Analytics at IIH Nordic and is very active on Twitter and Linkedin, where he shares his knowledge of these topics.In this episode, we discuss:The Introduction of Google Analytics 4The issues with regards to Google Analytics in the EU right nowThe importance to determine the Value of Analytics to your businessAnd much more.Some of the...2022-04-1254 min

Life after GDPRCory Underwood on Browser Tracking Protections & App Tracking TransparencyLife after GDPR - Ep. 3 - Cory Underwood on Browser Tracking Protections & App Tracking Transparency In this episode, I interview Cory Underwood, one of the leading experts when it comes to browser techniques like Safari's Intelligent Tracking Prevention and it's impact on digital marketing and analytics.Cory is an Analytics Engineer at Search Discovery and very active on LinkedIn, Twitter, and MeasureSlack where he shares his knowledge on these topics. You should also follow his blog cunderwood.dev for regular updates on these topics.In this episode we discuss:We’ll cover th...2022-03-2256 min

Life after GDPRSimo Ahava on Taking Control with Server-Side Tag ManagerLife after GDPR - Ep. 2 - Simo Ahava on Taking Control with Server-Side Tag Manager In this episode, I interview Simo Ahava, probably the most renowned Google Tag Manager specialist out there. You can follow Simo on Twitter and LinkedIn and read his writing on his blog. If you want to step your game up and learn all about Server-Side Tag Manager, GA4 in BigQuery, and Web Browsers and Tracking Protections you should sign up for his courses.In this episode we discuss:The difference between client-side and Server-Side Tag ManagerWhy Server-Side tag manager...2022-03-1552 min

Life after GDPRAurélie Pols on Google Analytics Rulings by European DPA'sLife after GDPR - Ep. 1 - Aurélie Pols on Google Analytics Rulings by European DPA's In this episode, I interview Aurélie Pols, a Data Protection Officer with a background in Digital Analytics who knows all about the GDPR and it's impact on Digital Marketing. You can follow Aurélie on Twitter and LinkedIn where she's always open to connect and discuss ideas!In this episode we discuss:The recent rulings of European DPA's about Google AnalyticsThe potential impact those rulings might have on cloud infrastructureThe new approach of European DPA's to focus on...2022-03-101h 04

Life after GDPRLife After GDPR - Trailer Episode (Introduction)Subscribe to the podcast via https://LifeAfterGDPR.eu (LifeAfterGDPR.eu) -- In the life after GDPR podcast, we discuss digital marketing in a post GDPR world. As digital marketers, we've been focused on gathering more and more data to improve the digital experiences we create and optimize the algorithms we use to reach our audiences. In our enthusiasm. We might've forgotten about privacy Now, a paradigm shift is upon us. Our beloved tools and techniques are under siege from legislature like the European GDPR and privacy enhancing browser techniques like Apple's intelligent tracking prevention. But instead of whining about these...2022-03-0901 min

Life after GDPRTrailer of the Life After GDPR PodcastPlease visit LifeAfterGDPR.eu to subscribe to the podcast---In the life after GDPR podcast, we discuss digital marketing in a post GDPR world. As digital marketers, we've been focused on gathering more and more data to improve the digital experiences we create and optimize the algorithms we use to reach our audiences. In our enthusiasm. We might've forgotten about privacy.Now a paradigm shift is upon us. Our beloved tools and techniques are under siege from legislature like the European GDPR and privacy-enhancing browser techniques like Apple's...2022-03-0901 min

CRO.CAFE NederlandsCH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick DronkersCH2019 with Aurélie Pols and Rick Dronkers 2020-01-1027 min

CRO.CAFE EnglishCH2019: Privacy, Analytics and CRO, with Aurélie Pols & Rick DronkersGuest 1: Aurélie Pols URL: https://www.cro.cafe/guest/aurelie-polsGuest 2: Rick Dronkers URL: https://www.cro.cafe/guest/rick-dronkers 2020-01-1027 min