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The Rick Kettner Podcast#116: TOP 3 TIPS from RANGE by David Epstein - Book Summary #37Many people believe the key to success is to specialize early. They seek to get a head start in life by identifying a promising opportunity and then focusing all their time and effort on mastering relevant skills.Range by David Epstein explains how engaging in a “sampling period” prior to specialization improves career selection, enhances our ability to solve complex problems, and boosts our creativity. It’s a must-read for anyone wanting to unlock greater opportunities for success in life.So, let’s explore 3 of my favorite insights from Range by David Epstein.CLICK HE...2022-05-1310 minThe Rick Kettner Podcast#115: Here Are The 6 Books I Read In April 2022! What Are You Reading?In this episode, I share the highlights and key takeaways from the 6 books I read In April 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, investing, coaching, parenting, and personal growth. Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/uGKjYpeC8j81. THE PSYCHOLOGY OF MONEY by Morgan HouselBuy It On Amazon ➜ https://www.amazon.com/dp/0857199099/2. UNDER A WHITE SKY by Elizabeth KolbertBuy It On Amaz...2022-04-2912 minThe Rick Kettner Podcast#114: How To Learn Any New Skill Quickly And Effectively - 7 Proven Tips!Whether you want to pursue a fun hobby, upgrade your work skills, or change careers entirely, learning something new can be challenging and fulfilling.Unfortunately, many people give up on their goals due to unforeseen challenges and setbacks. But by adopting best practices and avoiding common mistakes, we can improve our ability to acquire new skills. So, today, we’re going to explore seven proven tips for learning a new skill quickly and effectively.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/how-to-learn-a-new-skill-quickly/Want to leave a COMME...2022-04-1514 minThe Rick Kettner Podcast#113: Here Are The 5 Books I Read In March 2022! What Are You Reading?In this video, I share the highlights and key takeaways from the 5 books I read In February 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, economy, and personal growth.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/3vermEk63Bw 1. WRITE USEFUL BOOKS by Rob FitzpatrickBuy It On Amazon ➜ https://www.amazon.com/dp/1919621601/Book Summary ➜ https://youtu.be/bKuEySkYjV42. DEBT by David GraeberBuy It On Ama...2022-04-0114 minThe Rick Kettner Podcast#112: How To Master Any Skill with PEAK by Anders Ericsson - Book Summary #36One of the most common myths about experts and world-class performers is that natural talent plays a significant role in their success. In other words, they are gifted with an unfair advantage that others simply lack.Peak by Anders Ericsson and Robert Pool is about the real secret behind the success of expert performers. It covers practical tips and insights for anyone interested in improving themselves and learning how to master anything.So, let’s explore some of my favorite insights from Peak by Eric Andersson and Robert Pool.CLICK HERE FOR THE FU...2022-03-1810 minThe Rick Kettner Podcast#111: Here Are The 5 Books I Read In February 2022! What Are You Reading?In this video, I share the highlights and key takeaways from the 5 books I read In February 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, economy, and personal growth.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/oqUNZEC2lR41. THE FOUNDERS By Jimmy SoniBuy It On Amazon ➜ https://www.amazon.com/dp/1501197266/2. PRINCIPLES FOR DEALING WITH THE CHANGING WORLD ORDER By Ray DalioBuy It On Amaz...2022-03-0420 minThe Rick Kettner Podcast#110: The “10,000-Hour Rule” Debunked: Here’s A Better Way To LearnThe 10,000-hour rule was made famous by author Malcolm Gladwell in his best-selling book Outliers (2008). In it, Gladwell suggests that the key to becoming world-class at something is to spend 10,000 hours engaging in the activity. Unfortunately, it isn’t true.The 10,000 hour rule gives the impression that any time spent engaging in a goal activity would lead to further improvement. However, Anders Ericsson, the Swedish psychologist responsible for the research on which the 10,000-hour rule was based suggests that to improve your skill at any goal activity, the method of practice is what matters, not the time sp...2022-02-1810 minThe Rick Kettner Podcast#109: Here Are The 6 Books I Read In January 2022! What Are You Reading?In this video, I thought it would be fun to the highlights and key takeaways from the 6 books I read In January 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business, skill development, and personal growth.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/Z1AA5O72EVc 1. A MORE BEAUTIFUL QUESTION by Warren BergerBuy It On Amazon ➜ https://www.amazon.com/dp/1620401452/2. THE PRICE OF TOMORROW by Jeff...2022-02-0414 minThe Rick Kettner Podcast#108: Here’s Why I’m Launching A NEW YouTube Channel…I am excited to announce that I am launching a BRAND NEW YouTube Channel!This new channel helps you easily discover quick tips on a variety of business-related topics, including startups, marketing, product development, leadership, management, and productivity. The idea is to feature smaller clips that may otherwise be buried within longer-form content on my main channel. That way, you can more easily discover tips and insights that relate to your interests or goals.So if you are looking for the best quick tips on anything relating to business, entrepreneurship, startups, marketing, and more... I...2022-01-2803 minThe Rick Kettner Podcast#107: The Best Mental Models For Business - Part 1 of ???Whether you're building a startup, developing a product, or crafting a marketing campaign, there are many choices to make and problems to solve. Mental models are tools for addressing common challenges in business and life. They provide us with frameworks for making sense of things and ultimately solving complex problems. Having recently explored some excellent resources covering mental models. I thought it would be helpful to share my top 5 best mental models for business.If you'd like to see more mental models for business, please click the like button or post a comment to let...2022-01-2115 minThe Rick Kettner Podcast#106: TOP 3 TIPS from THE SERENDIPITY MINDSET by CHRISTIAN BUSCH - Book Summary #35Success in life comes down to a combination of luck and hard work. However, luck is often seen as a blind and uncontrollable factor in our lives. We either have, or we don’t. As a result, it can be tempting to wait for luck to strike or to assume it never will.The Serendipity Mindset by Christian Bush is about the art and science of creating good luck. It’s a practical guide to setting up the right conditions for serendipity to occur and being ready to capitalize on it when it does. While you cannot cont...2022-01-1418 minThe Rick Kettner Podcast#105: My Favorite Books From 2021! What Did You Read?In this video, I thought it would be fun to share 10 of my favorite reads from 2021. This list includes books on business, personal growth, and other interesting topics. To be clear, these are books that I READ in 2021, not necessarily published in 2021.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/-wh-ZiXPa8U1. GOOD STRATEGY / BAD STRATEGY by Richard Rumelt Buy It On Amazon ➜ https://www.amazon.com/dp/1781256179/2. THE SERENDIPITY MINDSET by Christian Busch, PhDBuy It On Amazon ➜ https://www.amazon.com/dp/0593086023/Book S...2022-01-0717 minThe Rick Kettner Podcast#104: What’s On Your List? Here Are 10 Books I’ll Be Reading In 2022In this episode, I thought it would be fun to quickly share 10 books that I’m most excited to read in 2022. Not every book is directly related to business, however, each book has the potential to provide valuable insights or lessons that can be applied to business or personal growth.This list includes books on product development, science, improvisation, human history, health, and more. I hope these books will inspire you to either pick up a copy yourself or choose another book that excites you to get started reading in 2022.Want to leave a COMMENT or...2021-12-3115 minThe Rick Kettner Podcast#103: TOP 3 TIPS from GRIT by ANGELA DUCKWORTH - Book Summary #34Why do some people succeed while others fall short of their full potential? The answer to this simple question has broad implications within sports, business, and life. Not only can it help us improve our odds for success, but it can also help us recruit better team members, identify better business partners, and help others develop and grow.So, to answer this question, let’s explore three of the most valuable insights from Grit by Angela Duckworth.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/grit-book-summary/ Want to le...2021-12-1713 minThe Rick Kettner Podcast#102: TOP 3 TIPS from MINDSET by CAROL S. DWECK - Book Summary #33We often set artificial limitations on our abilities in life. For example, we may believe that we’ll never be good at creative writing, public speaking, or other valuable skills. In some cases, we reach these conclusions based on a few early attempts that either didn’t go well or ended with a negative experience.Mindset by Carol S. Dweck is about unlocking our full potential by maintaining a growth mindset. Rather than assuming our abilities are static or fixed, this mindset recognizes that we can develop new skills over time. So, by switching from a fixed mind...2021-12-0315 minThe Rick Kettner Podcast#089: How To Start A Startup with Rick Kettner - Startup Vlog #001I'm starting a brand new startup that is unrelated to any product, service, or brand that I've worked on in the past. Along with the new venture, I'm launching a new video series to provide a behind-the-scenes look at what is involved in building a startup. This first episode provides a quick overview of what to expect from the series. Be sure to subscribe and turn on notifications if you're interested in following along with future episodes.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/8pC5X4oaUIAYou ca...2021-08-2006 minThe Rick Kettner Podcast#088: The 5 Best Product Development Tips From 281 BooksProduct development is about more than just building something new. It’s about coming up with an effective solution to a real problem that customers are facing. By effectively addressing their needs, you can attract more positive reviews, encourage word-of-mouth referrals, and drive repeat business in the future.With this in mind, let’s explore five of the best product development tips from 281 business books that I’ve read over the last 22 years as an entrepreneur. Each of these insights can help you build superior products and services for your customers.CLICK HERE FOR THE FULL P...2021-08-1327 minThe Rick Kettner Podcast#087: The 6 Best Productivity Tips From 281 BooksThere never seems to be enough time. Even after a seemingly productive day, where we accomplish many things, it can still feel like we’re constantly falling behind. So, let’s explore how six of the best productivity tips from 281 books can help. Each of these tips addresses a unique aspect of productivity. Together, they can help us escape the endless rat race of life and take back control of our time and energy.CLICK HERE FOR THE FULL PRODUCTIVITY TIPS ARTICLE:🌎 https://rickkettner.com/the-6-best-productivity-tips/Want to leave a COMMENT or watch the VIDE...2021-08-0414 minThe Rick Kettner Podcast#086: TOP 3 TIPS from CHATTER by ETHAN KROSS - Book Summary #32We all have an inner voice that we can use to evaluate our actions, learn from past mistakes, and better prepare for the future. Unfortunately, all too often, this voice turns into a stream of negative thoughts and emotions. And, rather than help us improve, it can hold us back by causing rumination, anxiety, and even self-sabotage.Chatter by Ethan Kross is about how to tame and properly harness your inner voice. It covers practical tips for enjoying the many benefits of self-reflection and introspection while greatly reducing unproductive and negative self-talk. So, if you have a...2021-07-2816 minThe Rick Kettner Podcast#085: TOP 3 TIPS from WRITE USEFUL BOOKS by ROB FITZPATRICK - Book Summary #31Most nonfiction books either fail to attract an audience or achieve only short-term success. The few that manage to generate a high volume of sales often do so through expensive marketing campaigns, temporary media buzz, or author popularity. As a result, it’s rare for new authors to break through and create a lasting impact.Write Useful Books by Rob Fitzpatrick provides an alternative path. It explains how to plan, write, test, and refine engaging nonfiction books using proven strategies from the world of entrepreneurship. The approach can help a new author create a truly useful book th...2021-07-2113 minThe Rick Kettner Podcast#084: The 5 Best Startup Tips & Advice From 281 BooksThere are countless books, articles, and podcasts that cover helpful advice for startup founders. However, some insights are far more valuable and essential than others. So, I’d like to share 5 of the best startup tips and strategies from 281 business books that I’ve read over the last 22 years as an entrepreneur. Let’s dive right into it.CLICK HERE FOR THE FULL MARKETING TIPS AND STRATEGIES ARTICLE:🌎https://rickkettner.com/the-5-best-startup-tips-and-adviceWant to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/HaZLKONdFYQ📚 BOOKS MENTIONED IN EPISODE1. THE MOM...2021-07-0713 minThe Rick Kettner Podcast#080: The 50 Best Business Books For Entrepreneurs To Read In 2021Let’s explore 50 of the best business books of all time. This list is made up of influential classics and personal favorites that have guided my entrepreneurial journey over the last 22 years. Each one covers unique and valuable insights that I believe can help you achieve your goals in business and beyond.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-50-best-business-books/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/c5-d_3aBAToSTARTUP BOOKS1. The Start-Up J Curve by Howard...2021-06-3046 minThe Rick Kettner Podcast#080: The 10 Best Marketing Tips & Strategies From 281 BooksMany great marketing books cover helpful advice. However, some ideas are more valuable than others. So, I’d like to share 10 of the best marketing tips and strategies from the 281 business books I read over the last 22 years as an entrepreneur.Some of the essential topics include:➜ How to build momentum with a new product➜ The right way to communicate your message➜ How to identify the best marketing opportunities➜ How to gain a big advantage over rival brands➜ Creative ways to get people to try your product➜ Simple ways to boost word-of-mouth...2021-06-2329 minThe Rick Kettner Podcast#079: The 9 Best Self-Improvement Books To Read in 2021It’s easy to become so immersed in running a business that we neglect personal growth. And yet, developing our abilities is one of the best ways to unlock new opportunities for the future. So, let’s explore advice from the top 9 best self-improvement books to read in 2021. The books in this list can help you unlock your full potential while accomplishing your biggest goals.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎https://rickkettner.com/the-best-self-help-books/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/aLqq86Cphl82021-06-0909 minThe Rick Kettner Podcast#081: TOP 3 TIPS from HOW TO TAKE SMART NOTES by SÖNKE AHRENS - Book Summary #30Personal growth involves more than just consuming books, articles, or podcasts. Our brains are not very good at storing and retaining information. As a result, we often forget valuable insights and life lessons long before having a chance to make full use of them.How To Take Smart Notes by Sönke Ahrens is about how to better understand, retain, and benefit from great insights. The book exposes the flaws in common note-taking practices and presents a simple yet powerful way to capture insights and convert them into a growing web of knowledge. I highly recommend it i...2021-06-0215 minThe Rick Kettner Podcast#078: The 5 Best Productivity Books To Read in 2021It often feels like there just isn’t enough time to get everything done. No matter how many tasks we complete, it seems there is always more to be done. So, let’s explore advice from the 5 best productivity books to read in 2021. The books in this list can help increase your productivity and, more importantly, free up some time in your life.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-best-productivity-books/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/TLT3OhX5yKw...2021-05-2606 minThe Rick Kettner Podcast#077: The 5 Best Management Books To Read in 2021Some people believe that being a manager means that you don’t have to do the real work. And others see the position as a chance to get a promotion or a pay raise. But of course, great managers are highly skilled at what they do. So, let’s explore advice from the best management books to read in 2021. The books in this list can help you improve the performance of everyone around you while becoming a great manager.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎https://rickkettner.com/the-best-management-books/Want to leav...2021-05-1905 minThe Rick Kettner Podcast#076: The Top 5 Best Leadership Books To Read in 2021Leadership is one of the most valuable skills in the world. Great leaders don’t just tell other people what to do. Instead, they focus on creating the right conditions for the achievement of important goals. So, let’s explore advice from the top 5 best leadership books to read in 2021. The books in this list can help you inspire action while becoming a more effective leader.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-best-leadership-books/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be...2021-05-1206 minThe Rick Kettner Podcast#075: The Best Product Development Books For Entrepreneurs To Read in 2021Everything in business is more difficult when you’re selling a weak product that very few people want to buy. Life is so much easier when you have a great product that receives positive reviews, generates word-of-mouth referrals, and drives repeat purchases in the future.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎https://rickkettner.com/the-best-product-development-books/So, let’s explore six of the very best product development books to read in 2021. Each of the books in this list offers unique insights to help you create a great product or service...2021-05-0507 minThe Rick Kettner Podcast#073: The 6 Best Business Strategy Books To Read in 2021Business strategy is often ignored until there is a problem. Until then, we often rely on strategy substitutes like a compelling vision or having ambitious goals.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-best-business-strategy-books/So, let's explore advice from the 6 best business strategy books to read in 2021. The books in this list can help you build an effective strategy for business success.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/NX1bcEz6Rt8📚 BOOKS MENTIONED IN EPISODE2021-04-2107 minThe Rick Kettner Podcast#072: The 5 Best Startup Books For Entrepreneurs To Read In 2021Many startups fail outright, and those that survive often fall short of their potential. However, there are steps you can take to increase your odds for success. So, lets explore advice from the 5 best startup books for entrepreneurs to read in 2021.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-best-startup-books/The books in this list can help you adopt best practices and avoid common mistakes. So, if you only have time to read five books during your startup journey, these are the ones I recommend most.2021-04-1406 minThe Rick Kettner Podcast#071: How To Use Marketing To Increase Product Sales ➜ 3 Critical StepsA weak product with great marketing can easily outsell a great product with weak marketing. That may not seem fair, but it happens all the time. Fortunately, marketing tends to be most effective when promoting a great product or service.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎https://rickkettner.com/how-to-use-marketing-to-increase-sales/If you believe in the value of your product, marketing is an essential part of serving your customers. It’s about helping them DISCOVER and BENEFIT from your solution. So, let’s explore how to make effective use of mark...2021-04-0714 minThe Rick Kettner Podcast#070: How To Create A Successful Podcast By ‘Turning The Flywheel’Most podcasts fail to attract a loyal audience. As a result, after months or even years of effort, teams often lose steam and abandon their podcasting goals. So, let’s take a look at a powerful five-step model that you can use to accelerate the growth of your audience. It’s the key to success for many popular podcasts, including The Joe Rogan Experience.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/how-to-create-a-successful-podcast/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/tJluB3YD8zE2021-03-3111 minThe Rick Kettner Podcast#069: How To Identify Great Business Opportunities ➜ The Hedgehog Concept From Good To Great by Jim CollinsIt can be challenging to identify the best opportunities to pursue in business. Some can unlock incredible growth, while others may lead to mediocre results or worse. So, let’s explore how ‘The Hedgehog Concept’ can help you choose better opportunities.The Hedgehog Concept was first introduced in Good To Great by Jim Collins. While the book covers six key insights, The Hedgehog Concept is one of the most popular because it’s linked with achieving breakthrough results. It’s based on developing a deep understanding of three circles for identifying your own simple, crystalline concept. So, let’s take...2021-03-2308 minThe Rick Kettner Podcast#067: How To Become A Great Leader ➜ LEVEL 5 LEADERSHIP from Good To Great by Jim CollinsHow can a good leader become a great leader? What traits do the most impactful leaders have that others are missing? To answer these questions, let’s explore Level 5 Leadership.The concept of Level 5 Leadership was defined in Good To Great by Jim Collins. It was created based on identifying leadership traits during a five-year study of publicly-traded companies. Level 5 Leadership was impactful because all identified good-to-great companies began their transformation under a level 5 leader’s guidance.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/level-5-leadership/Want to...2021-03-1709 minThe Rick Kettner Podcast#066: What To Do FIRST In A Startup Or New Business - Community Q&ATwo common questions among new entrepreneurs are: 1. "What are the top priorities in a startup business?"2. "How should you be spending your time as an entrepreneur in the early days?"In this episode of the Community Q&A series, I address a great question posted by ALEKSA in the YouTube comment section. The question was "how to best invest their time, resources, and money in business.” So, let's discuss how by identifying core assumptions and testing them as quickly and as inexpensively as possible. You can maximize your time, efforts, and results, in business.2021-03-1209 minThe Rick Kettner Podcast#065: Accelerate Business Growth ➜ The Flywheel Concept from Good To GreatMany entrepreneurs fall into the trap of searching for the ‘one big thing’ that will lead to business success. So, they often jump from one promising opportunity to the next without creating meaningful momentum in any one direction. Let’s explore how successful companies like Amazon, and popular podcasts like The Joe Rogan Experience, accelerated their growth by using The Flywheel Concept from Good To Great.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-flywheel-concept/Note: If you’re interested in exploring the entire good-to-great framework, be sure to check out my...2021-03-0910 minThe Rick Kettner Podcast#064: How To Come Up With Great Business Ideas - Community Q&AA common question among new entrepreneurs is: "How can I come up with great business ideas?"In this episode of the Community Q&A series, I address a great question posted by SONU in the YouTube comment section. The question was "can you please recommend some books for getting startup ideas?” So, let's discuss a powerful exercise for generating business ideas and the value of looking at the world through the lens of "friction".Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/plRlqn0WVWUHere are the book...2021-03-0510 minThe Rick Kettner Podcast#063: How To Build A Great Company with GOOD TO GREAT by Jim Collins - Book Summary #29Good is often the enemy of great in business. The vast majority of companies never become great because they end up satisfied with good results. So, Good To Great aims to address the question, “How can a good company become a great company?”This book summary of Good To Great by Jim Collins explores the entire good-to-great framework, including all three stages: disciplined people, disciplined thought, and disciplined action. Each stage includes two key concepts and the entire model is surrounded by 'the flywheel'. You can learn more by checking out the full written summary linked below....2021-03-0209 minThe Rick Kettner Podcast#062: How To Attract And Convert More Customers - Community Q&AOne of the most common questions I hear from entrepreneurs is "how can I attract more prospects and convert them into customers?:"In this episode of the Community Q&A series, I will be answering a question posted by Tauseef in the comment section. That question was "can you please help me to get some good books on how to increase website traffic and convert that traffic?” So, let's look at a great book for attracting more attention to your business, and another book that focuses on how to convert that attention into sales.Want to...2021-02-2608 minThe Rick Kettner Podcast#061: The Best Self-Help Books For Entrepreneurs In 2021Want to get more out of business and life? Let’s explore some of the best self-help books for entrepreneurs interested in improving themselves.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/best-self-help-books-for-entrepreneurs/None of these books relate directly to the topic of business. Instead, they address areas for self-improvement that can help entrepreneurs be more effective in their role.Want to leave a COMMENT or watch the VIDEO?► https://youtu.be/iHdbOLUHPfY1. SO GOOD THEY CAN’T IGNORE YOU by Cal NewportBuy It On...2021-02-2313 minThe Rick Kettner Podcast#060: The Best Productivity Books To Read In 2021 - Reading ListHave you ever felt like there just isn't enough time in the day to get everything done? Let's explore five of the best productivity books that can help turn things around. Each one covers a unique perspective on how to achieve the things that are most important to you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/best-productivity-books/Each book covers a unique perspective on how to produce better results. The combined insights can transform the way you work so you can achieve more of what you want in lif...2021-02-1013 minThe Rick Kettner Podcast#059: How To Build A New Business with THE START-UP J CURVE by Howard Love - Book Summary #28Startups tend to unfold in a predictable pattern. The more aware you are of this pattern, the better you’ll be able to capitalize on it. And, instead of feeling lost when you suffer inevitable setbacks, you’ll be able to put these problems in context.This book summary of The Start-Up J Curve explores the six predictable phases of the startup journey, including Create, Release, Morph, Model, Scale, and Harvest. Knowing these phases and how to traverse them in the right way is critical for startup success.CLICK HERE FOR THE FULL ARTICLE, BOOK LINK...2021-02-0318 minThe Rick Kettner Podcast#058: The Best Advertising Books For Startups In 2021 - Reading ListThe most common reason why businesses fail is due to a lack of customers. It’s not enough to just offer a great product or service. You must also attract potential customers, so let’s explore five of the best advertising books to read for startups and small businesses in 2021.Each of these books provides an important perspective. Some directly address the topic of advertising, while others cover complementary topics that help maximize the value of your ad spend. So, even if you are eager to jump right into buying ads, I recommend that you carefully consider all...2021-01-2712 minThe Rick Kettner Podcast#057: Set Goals Like Google with MEASURE WHAT MATTERS by John Doerr - Book Summary #27Many businesses fail to execute on their best opportunities. They want to achieve great things, but they don’t have a system for managing focus, alignment, and accountability. “Measure What Matters” explains how Objectives and Key Results (OKRs) can help organizations thrive.Successful businesses like Google, Disney, Dropbox, LinkedIn, Slack, Spotify, and Twitter use this approach. And in “Measure What Matters,” legendary venture capitalist John Doerr explains how you too can use OKRs to transform your organization.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/measure-what-matters-book-summary/Want to leave a CO...2021-01-2015 minThe Rick Kettner Podcast#056: The Best Books For Aspiring Entrepreneurs In 2021 - Reading ListIt can be intimidating to start a new business. Especially when you learn that many startups fail within the first year or two, so let’s explore five of the best books for aspiring entrepreneurs to read in 2021.Each of these books can improve your odds for success. They address common mistakes, best practices, and other helpful tips to give you an unfair advantage. So, rather than spending your time trying to learn everything from scratch, you can confidently apply proven strategies to build a great business.Want to leave a COMMENT or watch the VI...2021-01-1310 minThe Rick Kettner Podcast#055: Convert More Customers with MARKETING MADE SIMPLE by Donald Miller - Book Summary #26Let's explore three key insights from MARKETING MADE SIMPLE by Donald Miller. This book is important because a business can fail even if it offers a truly great product. It’s not enough just to build something that people want. You must also have an effective way to attract and convert customers. Unfortunately, many entrepreneurs assume their product is an exception. They mistakenly believe that their idea is so good that it will just sell itself. So they’re caught off guard when their product later fails to attract meaningful attention. And, in some cases, this can result...2021-01-0615 minThe Rick Kettner Podcast#054: How To Read More Books: 5 Tips For Reading 125 Books In A YearLet's tackle five practical tips for reading more books. These are the exact strategies that I used to read 125 books in 2020. And, while your goal may be larger or smaller, I believe the five tips that we're going to cover here can help you complete more books and retain more of what you read.If you're interested in reading books about entrepreneurship, digital marketing, product management, business strategy, or startups, I have dedicated reading lists that cover my favorite books on those subjects and several others. I'll link them up for you below.CLICK HERE...2020-12-3014 minThe Rick Kettner Podcast#053: The Best Small Business Marketing Books To Read In 2021 - Reading ListSmall business growth is driven by attracting and converting new customers. But many businesses fall into a pattern of relying on a few familiar marketing strategies. So let’s explore the best small business marketing books that can help reignite growth.Each of the books on this list will be relevant for most small businesses. They tackle common marketing challenges and opportunities. So I recommend that you carefully consider each book by reviewing the entire list before getting started.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-best-small-business-marketing-books/W...2020-12-2311 minThe Rick Kettner Podcast#052: The Top 5 Excuses For NOT Reading AND How To Overcome ThemMost people appreciate the value of reading. And yet, many don’t read on a regular basis. So let’s tackle five common excuses that prevent people from enjoying the many benefits of reading. Here are the objections that we’ll be addressing:Reason #1 - I Don’t Have Time To Read BooksReason #2 - I Prefer Podcasts, Videos, Or ArticlesReason #3 - The Ideas In Books Are Old Or OutdatedReason #4 - I Don’t Know Of Any Good Books To ReadReason #5 - I’ve Tried Reading, But It’s Just Not For Me2020-12-1613 minThe Rick Kettner Podcast#051: How To Start And Maintain A Daily Reading Habit In 3 Easy StepsDo you want to learn how to start a daily reading habit? This episode covers three practical tips that can help you develop a rock-solid routine and maintain it over time. Each tip is practical, actionable, and easy to implement.With a daily reading habit, you'll read more books and have an opportunity to learn things faster. It's one of the best ways to enjoy the many benefits of reading.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎https://rickkettner.com/how-to-start-a-daily-reading-habit/Want to leave a COMMENT or watch the VID...2020-12-0910 minThe Rick Kettner Podcast#050: The Top 10 Best Management Books To Read in 2021 - Reading ListLet's explore ten of the best management books. The concept of management is often misunderstood. Some people think that being a manager just means not having to do the real work. And others believe that becoming a manager is just an opportunity for a pay raise.The truth is that great managers are highly skilled at what they do. They play a critical role in their organization. And that's because they multiply the performance of everyone else around them. So, if you’re an aspiring manager, a new manager, or even an experienced manager - these books can he...2020-12-0414 minThe Rick Kettner Podcast#049: Become More Persuasive with INFLUENCE by Dr. Robert Cialdini - Book Summary #25Let's explore three key insights from INFLUENCE: The Psychology of Persuasion by Dr. Robert Cialdini. This is an interesting book because its original intent was to help people avoid being persuaded by the various techniques covered in it. And yet, despite that goal, it’s become a popular manual for salespeople, marketers, and leaders that want to be more influential or persuasive.I’m always hesitant to recommend a book like this, because some readers may be tempted to abuse the techniques in order to manipulate other people. So in this episode, I’m going to provide examples...2020-12-0114 minThe Rick Kettner Podcast#048: The Top 10 Best Social Media Marketing Books To Read in 2021 - Reading ListLet's explore ten of the best social media marketing books. Each of these books provides a unique and valuable perspective. And, rather than focusing on any one social network, most of the books here address the high level skills that apply to ANY platform.Topics include: how to create viral content, how to attract loyal followers, how to influence people, how to build trust and authority, and perhaps most important how to build initial momentum when first getting started. So if you're interested in learning more about social media marketing, I recommend that you review the books in...2020-11-2522 minThe Rick Kettner Podcast#047: The Top 10 Best Leadership Books To Read in 2021 - Reading ListLet's explore ten of the best books for leaders. As you may know, leadership is one of the most valuable skills in business. It’s important for CEOs, managers, and anyone else interested in inspiring or influencing others.So regardless of your role in business, if you're interested in becoming a better leader, these books can help. Each one covers a unique and valuable perspective, so be sure to review the list to choose the ones that are most relevant to you. I believe they are 10 of the very best leadership books available today.CLICK HERE...2020-11-2014 minThe Rick Kettner Podcast#046: Sell Disruptive Products with CROSSING THE CHASM by Geoffrey A. Moore - Book Summary #24Let's explore three key insights from CROSSING THE CHASM by Geoffrey A. Moore. This book is about how to market and sell disruptive products to mainstream customers. This includes any product or service that causes customers to have to change their behavior in a significant way. If it breaks with the status quo, or alters the normal routines of your customers, then it’s considered disruptive.If you’re an entrepreneur, marketer, product manager, or anyone else offering a market disrupting solution - review this book summary of Crossing The Chasm by Geoffrey A. Moore to decide if th...2020-11-1714 minThe Rick Kettner Podcast#045: The Top 10 Best Business Books To Give As Gifts - Reading ListLet's explore ten of the best business-related books to give as gifts for birthdays, new years, Christmas, or any other special event you might be celebrating. For this list, I've focused on compelling books that are FUN to read and are often entertaining. They relate to business, but can be enjoyed by almost anyone so they make great gift ideas.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-10-best-business-book-gift-ideas/Want to leave a COMMENT or watch the VIDEO?► https://youtu.be/3DdoJLm0i4QNOTE ➜ If you...2020-11-1316 minThe Rick Kettner Podcast#044: Attract loyal customers with START WITH WHY by Simon Sinek - Book Summary #23Let's explore three key insights from START WITH WHY by Simon Sinek. This book is about how great leaders inspire people to take action. And when it comes to business, this can help you attract loyal customers, build a strong internal culture, and create a greater impact in the world - all by sharing the deeper purpose behind your business or your brand.So, if you’re a leader, founder, entrepreneur, or anyone else that wants to inspire others to take action - review this book summary of START WITH WHY by Simon Sinek to decide if the...2020-11-1012 minThe Rick Kettner Podcast#043: How To Choose A Great Book To Read Next For Personal GrowthLet's go over five tips for how to choose a book to read. This is important because reading is a great way to learn from the experiences of others. It’s a chance to avoid wasting your time, energy, and money rediscovering things that others have already solved for you.But of course, it’s critical to know how to find the best books. Those that will have the greatest impact for you. So that is the goal here. By the end of this episode you'll have a simple strategy that you can use to select a great...2020-11-0611 minThe Rick Kettner Podcast#042: Achieve Bigger Results with WHO NOT HOW by Dan Sullivan & Benjamin Hardy - Book Summary #22Let's explore three powerful insights from WHO NOT HOW by Dan Sullivan and Dr. Benjamin Hardy. This book is about how to achieve bigger goals through accelerating teamwork. It’s a must-read for anyone trying to do everything on their own.Not only does it explain the benefits of collaborating with others, but also provides tips on how to do so more effectively. So, if you’re a leader, founder, entrepreneur, or anyone else that wants to achieve bigger results through collaboration with others - review this book summary of WHO NOT HOW to decide if it's right...2020-11-0310 minThe Rick Kettner Podcast#041: The Top 10 Best Content Marketing Books To Read in 2021 - Reading ListLet's discuss ten of the very best content marketing books. I’ve used content marketing as a core strategy to build six and seven figure businesses. It’s a very well established approach for attracting an audience and establishing trust with that audience.It’s grown in popularity over the last decade or so - especially as it’s become easier and easier to publish articles, videos, podcasts, and other forms of content. And as a result, there are some really great resources that can help you get started.Want to leave a COMMENT or watch the...2020-10-3018 minThe Rick Kettner Podcast#040: Learn Things Faster With ULTRALEARNING by Scott H. Young - Book Summary #21Let's explore three interesting insights from ULTRALEARNING by Scott H. Young. This book is about how to rapidly acquire new skills and knowledge. It explains nine powerful principles that you can use to learn things more effectively. So, if you’re interested in learning a new skill like public speaking, programming, marketing, a new language, or anything else that might be important to you or your career - listen to this book summary of ULTRALEARNING by Scott H. Young to decide if the book is right for you.Want to leave a COMMENT or watch the...2020-10-2713 minThe Rick Kettner Podcast#039: The 10 Best Startup Books For Founders To Read In 2021 - Reading ListLet's explore 10 of the very best startup books for founders to read. Each of the books included in this list cover unique insights on how to build a better startup. They can help you gather important feedback, iterate and improve your idea, and turn it into a sustainable business.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-10-best-startup-books/Want to leave a COMMENT or watch the VIDEO?► https://youtu.be/J_rLYMDq1YETHE 10 BEST ENTREPRENEUR BOOKS📚 https://rickkettner.com/the-10-best-books-for-entrepreneurs/1. THE LEAN S...2020-10-2315 minThe Rick Kettner Podcast#038: Create a movement with THIS IS MARKETING by Seth Godin - Book Summary #20Let's explore three interesting insights from THIS IS MARKETING by Seth Godin. This book is about how to create a movement. It explains how to build momentum with a new product, service, or idea. The reality is that there is a lot of noise in the marketplace, and marketing is about cutting through that noise and creating an impact. And this book explains how to do that more effectively.So, if you’re a founder, entrepreneur, marketer, or anyone else trying to build momentum with a new product, service, or idea - listen to this book summary of THI...2020-10-2009 minThe Rick Kettner Podcast#037: Here’s Why Apple's iPhone Dominates The US Smartphone Market ➜ 3 Marketing InsightsWith the recent announcement of Apple's iPhone 12 and iPhone 12 Pro phones, let's talk about the iPhone's dominant position in the US smartphone market. How has it managed to stay at the top for so long?Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/pF68o9SPhA0Tech enthusiasts come up with all kinds of explanations for why the iPhone remains at the top. And their reasons tend to change over time. Historically, they have included things like: better cameras, faster processors, iMessage lock-in, App Store exclusives, ecosystem lock-in, and most...2020-10-1617 minThe Rick Kettner Podcast#036: Lead a strong culture with LEADERS EAT LAST by Simon Sinek - Book Summary #19Lets explore three powerful insights from LEADERS EAT LAST by Simon Sinek. This book is about how leaders can build a strong and effective culture. It explains why it's critical to build a circle of safety inside an organization, and how to make that happen.So, if you're a leader, founder, CEO, manager, or anyone else that wants to lead a strong culture - I recommend that you go through this book summary of LEADERS EAT LAST to find out if it's the right book for you.Want to leave a COMMENT or watch the VI...2020-10-1311 minThe Rick Kettner Podcast#035: How To Read More Books AND Improve Reading RetentionDo you want to learn how to read more books and improve your reading retention? This episode covers five practical tips that can help you read books faster and remember more of what you've read along the way. Each of the tips are practical, actionable, and easy to implement.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/c85XrCdGnw4THE 10 BEST BUSINESS BOOKS📚 https://rickkettner.com/the-10-best-business-books/THE 10 BEST LEADERSHIP BOOKS📚 https://rickkettner.com/the-10-best-leadership-books/THE 10 BEST DIGITAL MARKETING BOOKS📚 https://rickk...2020-10-0914 minThe Rick Kettner Podcast#034: Create A Timeless Product With PERENNIAL SELLER By Ryan Holiday - Book Summary #18Learn how timeless products are made and marketed. Perennial Seller by Ryan Holiday explores the process of how to build products that, rather than having an initial splash and then fading in relevance over a few short years, find greater and greater success over time.Almost every category has these kinds of perennial products that not only stand the test of time, but continue to attract more and more customers. And this book helps to explain the factors that go into creating such a product.If you're an inventor, product manager, entrepreneur, or anyone else in...2020-10-0609 minThe Rick Kettner Podcast#033: The 10 Best Business Books To Read In 2021 - Reading ListThis list covers ten of the very best business books. I've previously published lists dedicated to product management, digital marketing, leadership, and other well-defined topics within the business world. So for this list I've done something different. I've focused on books that cover foundational business concepts.So if you're a founder, CEO, investor, or anyone else interested in understanding common business challenges - this is the list for you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-10-best-business-books/THE 10 BEST ENTREPRENEUR BOOKS📚 https://rickkettner.com/the-10-be...2020-10-0216 minThe Rick Kettner Podcast#032: Build A Valuable Business With ZERO TO ONE By Peter Thiel - Book Summary #17Learn how to build companies that create NEW things. Zero To One by Peter Thiel explains that improving on existing products only takes the world from 1 to N. One to two, two to three, three to four - iterative improvement over time. Whereas creating something that never existed before is moving the world from zero to one.Peter calls on entrepreneurs to build valuable businesses around Zero To One opportunities. Not only to make money, but to build a better future for humanity.So, if you’re an entrepreneur, founder, investor, or anyone else interested in bui...2020-09-3013 minThe Rick Kettner Podcast#031: The 10 Best Books For Entrepreneurs To Read In 2021Let's explore ten of the very best books for entrepreneurs to read in 2021. Each of these books cover unique entrepreneurial insights that can save you wasted time, energy, and money. All while helping you have a greater impact as an entrepreneur.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-10-best-books-for-entrepreneurs/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/YrfihWIFEKgHere are the 10 entrepreneur books covered in the list. Links to follow-up episodes are included when available. And I've included links to buy e...2020-09-2515 minThe Rick Kettner Podcast#030: Create A Successful Business With THE LEAN STARTUP By Eric Ries - Book Summary #16Want to learn how to turn a startup idea into a sustainable business? THE LEAN STARTUP book can help you build the right product or the right service with as little wasted time or effort as possible. It's not just about building something faster. It's about giving yourself the best opportunity to turn your initial idea into a functional and growing business.If you're an entrepreneur, founder, or anyone else interested in turning an idea into a real business - I recommend that you review this book summary of THE LEAN STARTUP by Eric Ries to decide if...2020-09-2315 minThe Rick Kettner Podcast#029: Attract More Customers With THEY ASK YOU ANSWER by Marcus Sheridan - Book Summary #15Learn how to use content marketing to grow your business. THEY ASK YOU ANSWER explains how to create the right content to attract potential customers and establish your brand as a trusted authority.There are a lot of great books out there on content marketing but, when it comes to optimizing for business success, this is my personal favorite. It's very actionable and very approachable.If you're an entrepreneur, marketer, salesperson, or anyone else interested in learning how to use content marketing to grow a business, I recommend that you review this book summary of TH...2020-09-1823 minThe Rick Kettner Podcast#028: Learn How To Work Smarter With YOUR BRAIN AT WORK By David Rock - Book Summary #14Want to learn how to work smarter by understanding how the brain operates? This book can help you become more focused, productive, and creative. Plus, it can help when it comes to collaborating effectively with others.So, if you're a leader, entrepreneur, or anyone else that wants to be more effective at work by understanding how the brain operates - I recommend that you consider reading YOUR BRAIN AT WORK by David Rock.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/your-brain-at-work-book-summary/Want to leave a COMMENT or wa...2020-09-1615 minThe Rick Kettner Podcast#027: The Top 10 Best Product Management Books To Read In 2021 - Reading ListLet's review ten of the best product management books to read in 2021. Each of the books cover essential tips when it comes to creating a great product or service. I recommend that you go through this entire episode to familiarize yourself with each of them. That way you can pick the one that is most interesting to you!CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/the-10-best-product-management-books/Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/D1auOgpkMJMHere are the 10 produ...2020-09-1116 minThe Rick Kettner Podcast#026: Change Customer Behavior With START AT THE END By Matt Wallaert - Book Summary #13Want to learn how to build products that create change? This book will help you get clear on how you want customers to use or engage with your product. And then it will help you design the product in such a way that it's more likely to cause the desired outcome.If you're an entrepreneur, product manager, or anyone else interested in building products to create behavioral change, I recommend that you consider reading START AT THE END by Matt Wallaert.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/JPF...2020-09-0909 minThe Rick Kettner Podcast#025: Better Customer Conversations With THE MOM TEST By Rob Fitzpatrick - Book Summary #12Learn how to properly talk to customers so you can learn more from them. This book is geared towards startups that are building a new product or service, but the concepts apply equally to established businesses that are interested in pursuing new markets or new products.If you're an entrepreneur, founder, marketer, or anyone else interested in learning more through early customer conversations - consider picking up a copy of THE MOM TEST by Rob Fitzpatrick.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/pk3VOO9WT8o2020-09-0417 minThe Rick Kettner Podcast#024: The Top 10 Best Digital Marketing Books To Read In 2021 - Reading ListLet's explore 10 of the best digital marketing books to read in 2021. Each of the books in this reading list covers a unique and valuable perspective when it comes to creating a digital marketing strategy. And below you can find links to follow-up episodes that cover some of the top insights from these books.Here are the top 10 digital marketing books included in this list. I've included links to follow-up episodes where available, as well as links to buy the book on Amazon.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/th...2020-08-2821 minThe Rick Kettner Podcast#023: Overcome Disruptive Innovation With THE INNOVATOR'S DILEMMA By Clayton Christensen - Book Summary #11Discover why great businesses often fail in the face of disruptive technology. The Innovator's Dilemma is NOT about bureaucracy, arrogance, poor planning, short-term investments, or any of the common things we may associate with business failure. Instead, it's about why the strengths of well-managed, customer-driven businesses often cause them to fail - when it comes to adopting disruptive technologies.This message is important for both emerging businesses looking to disrupt existing industries AND for established leaders seeking to avoid disruption. So, if you're an entrepreneur, founder, CEO, or anyone else interested in business strategy - I recommend th...2020-08-2618 minThe Rick Kettner Podcast#022: The REAL Cause Of UBER'S Incredible Business Results - Bold Moves #8Let's talk about Uber and their remarkable success. They took on the well entrenched taxi industry and, while much of the narrative today focuses on their aggressive tactics, reckless culture, and pursuit of growth at all costs, those things alone don't explain their incredible results.So in this episode, we're going to focus on how they created value, how they won customers over, and the practical business lessons that we can extract from their success. We're going to cover three valuable insights so that, by the end of this episode, you'll have some new tools to add t...2020-08-2116 minThe Rick Kettner Podcast#021: Clarify Your Message With BUILDING A STORYBRAND By Donald Miller - Book Summary #10Learn how to clarify your message so customers will listen with BUILDING A STORYBRAND by Donald Miller. This book covers the StoryBrand 7-part framework which uses the universal elements of storytelling to improve brand communication. I can transform the way you talk about who you are, what you do, and how you help customers.If you're an entrepreneur, founder, marketer, or anyone else that needs to communicate the value of your brand more effectively - consider picking up a copy of this book.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickk...2020-08-1914 minThe Rick Kettner Podcast#020: Why Apple's PRIVACY Focus Is A Brilliant Business Strategy - Bold Moves #7Let's talk about Apple and their focus on PRIVACY. Over the last few years they've stood up to the FBI regarding encryption, they've made it harder for ad companies to track user behavior, and they've taken a leadership role in the industry when it comes to personal privacy.And, while all of this has been great for consumers, what we want to focus on here is the business impact. Specifically, WHY this move is brilliant for Apple's long-term strategy and how we can develop a similar game plan for our own businesses.Want to leave a...2020-08-1420 minThe Rick Kettner Podcast#019: How To Create Habit Forming Products With HOOKED By Nir Eyal - Book Summary #9Learn how to create habit forming products with HOOKED by Nir Eyal. This book is ideal for anyone with a product or service that could serve customers better through long-term repeat engagement. It covers The Hook Model, a four phase process for creating user habits.If you're an entrepreneur, product developer, marketer, or anyone else interested in driving user engagement - I recommend you check it out.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/hooked-book-summary/Want to leave a COMMENT or watch the VIDEO edition?► https...2020-08-1217 minThe Rick Kettner Podcast#018: The REAL Reason WHY Samsung Leads The Android Pack - Bold Moves #6Let's talk about Samsung and it's dominant position among Android smartphones in North America. They've consistently lead the pack quarter after quarter, sometimes selling 3x as many phones as their next Android rival.As is always the case, what we're interested in here is the business perspective. How was Samsung able to become the leading Android option in the US? Why have others struggled to find success? Most important of all, what can we learn by studying their strategy?Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/6qzzqs4lvdM2020-08-0719 minThe Rick Kettner Podcast#017: The Four BEST BUSINESS BOOKS For New Entrepreneurs - Reading ListLet's explore four of the best business books for new entrepreneurs. These books are perfect if you're starting a new business, thinking of starting a business, or if you recently started your first business. They cover essential topics that can increase your odds for success.Normally when I create a list like this I include 5-7 books with one or two being more specialized for those interested in specific topics. In this case, because I know you're busy with your new business, I focused on the four books that I believe every new entrepreneur should read. The ver...2020-08-0518 minThe Rick Kettner Podcast#016: Why Spotify’s ENDGAME Will Transform Podcasting Forever - Bold Moves #5Spotify is best known for bringing streaming music to the masses, but they now have their sights set on dominating the podcast industry. Over the last 18 months or so, they've acquired Anchor, Gimlet Media, The Ringer, and they signed a multi-year licensing deal with The Joe Rogan Experience.As is always the case, we're interested in exploring the business perspective. What is Spotify's endgame here? Can they really dominate the podcast market? And most important of all, what can we learn by studying their strategy?Want to leave a COMMENT or watch the VIDEO edition?2020-07-3121 minThe Rick Kettner Podcast#015: Make Customers Happier With FRICTION By Roger Dooley - Book Summary #8Let's explore three of the top insights from FRICTION by Roger Dooley. This book is about identifying and eliminating friction from your products and services. Anything that wastes the value time, energy, or money of your customers. It's about figuring out how you can make it easier for them to achieve their goals and make better use of your solutions.If you're an entrepreneur, product manager, or marketer - check out this book to familiarize yourself with the concept of friction, so that you can more easily identify opportunities to reduce or eliminate it for your customers.2020-07-2914 minThe Rick Kettner Podcast#014: How TikTok Became A Real Threat To Instagram - Bold Moves #4TikTok is a rapidly growing social network that has been building momentum over the last couple of years. More recently it's come under scrutiny for privacy and security concerns based on their relationship with the Chinese government.As is always the case, we're interested in exploring the business perspective. Why is TikTok growing so rapidly? How were they able to establish momentum in the first place? Can they really overtake an established platform like Instagram? And most important of all, what can we learn by studying their strategy?Want to leave a COMMENT or watch the...2020-07-2417 minThe Rick Kettner Podcast#013: The 5 BEST MARKETING METRICS For Business Or Startup GrowthWhether you’re starting a new business or just looking to track the overall health and growth of an established brand, it’s important to understand the business metrics that are most important for growth. In this video, we’ll cover the top 5 best marketing metrics for tracking business growth.These metrics are often referred to as pirate metrics, because of the AARRR acronym. They were established by Dave McClure and stand for: acquisition, activation, retention, referral, and revenue.They can be used as a basic marketing funnel, but are best used to measure the overal...2020-07-2213 minThe Rick Kettner Podcast#012: Why QUIBI IS FAILING To Reinvent Mobile Video Entertainment - Bold Moves #3Quibi is a new mobile video streaming service that debuted earlier this year. It raised $1.75 billion dollars prior to launch. They produce original movie-quality content designed for mobile devices. Each episode is no more than 10 minutes in length. And they leverage their unique "turnstyle" technology to make it easy to watch in portrait or landscape view.As is always the case, we're most interested in the business perspective. Will Quibi succeed? Will it fail? And most important of all, what practical lessons and business insights can we pickup by studying their early strategy?Want to le...2020-07-1716 minThe Rick Kettner Podcast#010: Q&A Follow-Up - Basecamp Aims To Reinvent Email With 'HEY'This is a Q&A follow-up to Bold Moves In Business episode #001 where we talked about how HEY By Basecamp aims to reinvent email. We discuss some interesting perspectives and go deeper into some of the ideas covered in the original episode.Want to leave a COMMENT or watch the VIDEO of this Q&A?► https://youtu.be/OlJFuT1xBjUWant to leave a COMMENT or watch the VIDEO for episode #001?► https://youtu.be/8jYeq-XJ2FgFollow Rick Kettner for episode updates, book recommendations, and more.► https://www.twitter.com/rickke...2020-07-1329 minThe Rick Kettner Podcast#009: Why Did AMAZON Choose BOOKS As The FIRST PRODUCT To Sell Online? - Bold Moves #2Amazon is a massively successful e-commerce giant today, but they didn't start out by trying to sell everything to everyone. They started with just books. So in this episode we're going to explore WHY they started with books.What is so special about selling books on the Internet? And most important of all, what practical lessons can we learn from studying Amazon's early strategy? To answer these questions, we're going to explore their early strategy.Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/kns5l4nxWeYFollow Ric...2020-07-1011 minThe Rick Kettner Podcast#008: Increase Word-Of-Mouth Referrals With CONTAGIOUS By Jonah Berger - Book Summary #7Let's explore three of the top insights from CONTAGIOUS by Jonah Berger. This book is all about why certain products, brands, or ideas spread through word-of-mouth. It covers the six principles of contagiousness - simple things you can incorporate into your work to boost word-of-mouth referral. It's arguably the most powerful marketing opportunity for most businesses today.If you're in marketing, brand communication, or product development - review this book summary to decide if this is the right book for you to read next.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 htt...2020-07-0812 minThe Rick Kettner Podcast#007: Basecamp Aims To Reinvent Email With 'HEY', But Will It Succeed? - Bold Moves #1The team behind Basecamp, the very popular project management solution, recently launched HEY. It's a brand new take email. Arguably the most interesting and exciting thing to happen in the email space since the launch of Gmail back in 2004.Will it succeed? Will it fail? And most important of all, what can we learn from the launch of this new service? Let's get into it!Want to leave a COMMENT or watch the VIDEO edition?► https://youtu.be/8jYeq-XJ2FgFollow Rick Kettner for episode updates, book recommendations, and more.► https://www.t...2020-07-0317 minThe Rick Kettner Podcast#006: Sell To A Skeptical Audience With THE LANGUAGE OF TRUST By Michael Maslansky - Book Summary #6Let's explore three of the top insights from THE LANGUAGE OF TRUST by Michael Maslansky. This book will help you learn how to sell products, services, or ideas to a skeptical public. It's all about how to build trust with prospects, clients, and customers by communicating with them on their own terms.If you're in sales, marketing, brand communication, or if you just want to become a better communicator - check out this book summary to decide if this is the right book for you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:2020-06-2610 minThe Rick Kettner Podcast#005: Solve Big Problems Faster With SPRINT by Jake Knapp - Book Summary #5Let's dive into three of the top insights from SPRINT by Jake Knapp, John Zeratsky, and Braden Kowitz. This book is all about prototyping and testing ideas with potential customers. Whether you're creating a new product, new service, or an entirely new business - the SPRINT five-day process can help you answer critical questions and increase your chances for success.If you're interested in rapid prototyping or testing new ideas, I recommend you watch this book summary to decide if this is the right book for you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, A...2020-06-1914 minThe Rick Kettner Podcast#004: Build A Stronger Brand With THE 22 IMMUTABLE LAWS OF MARKETING by Al Reis & Jack Trout - Book Summary #4Let's explore three of the top insights from my favorite marketing book of all time. It's a book I've read multiple times over the past fifteen years and one that has had a profound impact on my businesses over that time.It's The 22 Immutable Laws of Marketing by Al Reis and Jack Trout. In this short book summary I'm going to share the first, second, and ninth laws from the book. Be sure to read the entire book if you're interested in exploring these ideas in far more detail. It's a relatively short read, so I recommend it t...2020-06-1213 minThe Rick Kettner Podcast#003: Make The Competition Irrelevant With BLUE OCEAN STRATEGY By W. Chan Kim & Renée Mauborgne - Book Summary #3Let's take a look at BLUE OCEAN STRATEGY by W. Chan Kim and Renée Mauborgne. This book is for entrepreneurs, founders, marketers, or managers that are interested in marketing strategy. It's especially relevant for businesses that need to differentiate themselves within a highly competitive industry.We'll go through a quick book summary covering three key insights from BLUE OCEAN STRATEGY to help you decide if this is the right book for you. And if you enjoy this book you may also want to check out BLUE OCEAN SHIFT in the future!CLICK HERE FOR T...2020-06-0519 minThe Rick Kettner Podcast#002: Achieve Breakout Results With HACKING GROWTH By Sean Ellis & Morgan Brown - Book Summary #2Here's a look at HACKING GROWTH by Sean Ellis and Morgan Brown. This book is geared towards marketers, managers, founders, or leaders that want to drive product or business growth. It's geared towards technology related products, but much of the advice can easily be applied to almost any kind of business.So whether you're a growth hacker or you're just interested in taking your business to the next level, you'll want to watch this book summary to decide if Hacking Growth is right for you.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:2020-05-2914 minThe Rick Kettner Podcast#001: Explosive Customer Growth With TRACTION By Gabriel Weinberg & Justin Mares - Book Summary #1Let's take a look at TRACTION by Gabriel Weinberg and Justin Mares. This book is for marketers, founders, or anyone else interested in attracting customers to a startup or new business. It's especially appropriate for teams that are overly focused on product development at the cost of early marketing efforts.We'll go through a quick book summary covering three of the most valuable insights from TRACTION and then talk about who would benefit most by reading it in its entirety.CLICK HERE FOR THE FULL ARTICLE, BOOK LINKS, AND MORE:🌎 https://rickkettner.com/traction-book-summary/2020-05-2212 min