Shows
The Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Recipe for Success in Cannabis Edibles with Jeff KozEvery brand has a story, but few have a combination of family recipe, story, and legacy quite like Dr. Norm’s. Dr. Norm was a real person–a well respected M.D. His wife, Audrey, was a professional pharmacist and beloved baker. Their children started a traditional cookie company to honor their mother, and it’s since become one of California’s best selling cannabis cookie and brownie brands. Today’s guest is none other than one of Dr. Norm’s son and a co-founder of the company, Jeff Koz. We met at MJ Unpacked, and we’re th...2022-08-021h 13The Green Repeal - A Guide to Cannabis Marketing & AdvertisingMJ Unpacked Recap & A Chat with Old Pal CEO, Rusty WilenkinToday, Rick and Jeff “unpack” their experience at the MJ Unpacked conference at the Hilton Hotel in Midtown Manhattan as they share their thoughts, highlights, and the sights and sounds from the event. At this high-energy event, they saw more deals get done than ever before, tons of new brands working to enter the space, and a huge number of opportunities taking shape as New York and New Jersey grow into the gigantic markets they’re inevitably going to become. While they were there, they caught up with Rusty Wilenkin, CEO of Old Pal. In his wo...2022-06-0737 minThe Green Repeal - A Guide to Cannabis Marketing & AdvertisingImagining the Future of On-Premises Cannabis Consumption with Rick Kiley and Jeff BoedgesIn this new year, there’s one thing we’ve been thinking about more than almost anything else: what is on-premises consumption of cannabis going to look like in America? When will it happen, and how will marketing and branding change when it does? In the alcohol industry, on-premises consumption builds brands while the off-trade grows volume. It brands an aura and creates opportunities to legally put your products in the hands of consumers. When cannabis companies can do the same thing, it will inevitably transform the business–and create incredible opportunities for great products and savvy market...2022-02-0237 minThe Green Repeal - A Guide to Cannabis Marketing & AdvertisingThe Uplifting Powers of Craft Cannabis with Christina DiPaciIf you bought cannabis products in the mid-2010s, you probably remember just how profoundly bro-y all of the emerging brands were–design was lowbrow and often covered in naked girls and aggressive guys. This is why when Christina DiPaci launched her brand, she did things differently. She’s the founder and CEO of Paradiso Gardens–one of California’s largest, independent, and women-owned craft cannabis farms. With over 10 years of experience in the industry, Christina brings a wealth of knowledge in compliance and finance, as well as the art of strain selection, package design, and brand developm...2021-12-071h 03
The Hoban MinuteThe Hoban Minute - 127 | | Soho Experiential’s Jeff Boedges and Rick Kiley | The Future of Cannabis MarketingBob and Eric sit down with Jeff Boedges and Rick Kiley of Soho Experiential to discuss their expertise advertising in the highly regulated wine, spirits, and alcohol industry, how to overcome cannabis stigma in marketing, and why it’s important to prioritize marketing during the pandemic. The Hoban Minute was created to get closer to our network, highlight the many voices that make up this multifaceted global industry and provide a broader perspective on cannabis, hemp, and marijuana international markets.Contact Bob Hoban at bobhoban.com
2020-12-1535 min
Most Useful Podcast EverCollecting DustOne day, when they were having lunch at their local bar, Rick Kiley and Jeff Boedges had an interesting idea: What if they came back one day and finished this weird old bottle of booze that had been sitting there for years? Well, they did it, and then turned it into a web series called "Collecting Dust." On this week's episode, they talk about weird liquors, including Galliano, which Jacqui has been wondering about for decades. Also on this episode, cognac facts, lawnmower buying tips, and a second trip to Alex's weird desk.
Learn more about your ad choices. Visit m...2019-03-1545 min