Shows
Alloy Personal Training BusinessThe Price Is Right: Mastering the Art of Raising RatesRick Mayo and Matt Helland break down how to confidently increase your membership rates without losing your sanity or your client base.With decades of experience in the fitness business, Rick and Matt discuss Alloy’s tested strategy for rolling out rate hikes in a way that boosts both your margins and your team’s confidence.They start with raising rates for new members to build proof, then walk through how to approach existing clients with personal conversations rooted in value.They explore the psychology of price increases, including how mindset, especially among your...2025-07-2329 minAlloy Personal Training BusinessTrain Smart, Stay Strong: The Alloy Method ExplainedIn this episode, Rick Mayo and Matt Helland discuss the science and psychology behind the Alloy method of training frequency.With over three decades of experience, Rick and Matt explain why 2-3 days a week is ideal for the majority of Alloy clients, especially those 40 and older.They break down the physiological and psychological benefits of less frequent, high-quality training, including better strength gains, improved insulin sensitivity, reduced injury risk, and elevated mood.Alloy’s structured programming delivers a “minimal effective dose” that respects recovery while maximizing results.Listen in and find o...2025-06-1825 minAlloy Personal Training BusinessStories That Define AlloyIn this episode, Rick Mayo shares how his business has managed to create a thriving, close-knit community while scaling up to hundreds of locations. Rick was interviewed on the Dynamic Disruption Podcast, where he dives into Alloy’s approach to building relationships, simplifying operations, and putting human connections at the heart of fitness.Starting in 1992, Rick explains how his Alloy stands out by focusing on personal, one-on-one interactions instead of the typical crowded gym experience.It’s not just about the workouts, but also about understanding people’s life challenges and tailoring fitness to meet those...2025-06-1120 minAlloy Personal Training BusinessRecord-Breaking Presales With John HerreraIn this episode, Rick Mayo sits down with John Herrera, the guy who crushed the presale record at Alloy Alamo Heights and built an awesome community from day one. He is the director of training.John’s journey through the fitness world - from managing gyms in different states to leading at Alloy - is full of lessons on what it really takes to get people excited and keep them coming back.Rick and John discuss how quick follow-ups and genuine care make all the difference in turning interested leads into committed members. John reveals ho...2025-06-0442 min
Future of FitnessRick Mayo - Strength First: Simplifying the Modern Fitness PrescriptionIn this engaging conversation, Eric Malzone and Rick Mayo discuss the evolution of the fitness industry, focusing on the growth of Alloy, a successful fitness franchise. They explore the challenges and opportunities in the market, emphasizing the importance of returning to fundamental fitness principles. Rick shares insights on the modern fitness prescription, advocating for strength training as a foundation and the significance of understanding cardiovascular training. The discussion also highlights common misconceptions in fitness, particularly the 'garbage zone' of training, and offers practical strategies for achieving longevity and health. In this conversation, Eric Malzone and Rick Mayo discuss the...2025-06-0447 minAlloy Personal Training BusinessLosing 100 lbs, Gaining Purpose: The Coach Who Turned Pain Into PowerIn this episode, Rick Mayo sits down with Chris Hogan, a dynamic coach who transformed his life by losing 100 pounds and overcoming a lifelong stutter. Now coaching across multiple Alloy clubs, Chris shares how he turned his challenges into a passion for helping others.Chris and Rick discuss why effective coaching goes beyond programming to building trust, holding clients accountable, and creating a community where everyone feels like a winner. He also reveals the mindset shifts that helped him succeed and why humility and continuous learning are important for every coach.If you’re ready to...2025-05-2827 minAlloy Personal Training BusinessModern Exercise Programming with Wes BarefootIn this episode, Rick Mayo sits down with Wes Barefoot, a franchise consultant, entrepreneur, and father of three, who found out that simplicity, not intensity, is the key to long-term health transformation.Wes shares how he lost over 40 pounds and completely reshaped his health by ditching the hype and embracing a strategy centered on progressive strength training, daily walking, and hitting daily protein targets. With a full plate of businesses and toddlers, Wes proves it’s possible to prioritize fitness without overhauling your life.Rick and Wes explore why many modern fitness trends overcomplicate health, th...2025-03-2634 minAlloy Personal Training BusinessAttention on RetentionIn this episode, Rick Mayo is joined by Matt Helland for a masterclass on what it really takes to keep personal training clients coming back. Alloy Personal Training has one of the industry’s leading retention rates. Matt shares his unique approach to making retention a repeatable, trackable process, starting from the very first interaction.They break down the essential role of the Starting Point Session, explain why great onboarding is more than just a formality, and how “pulse checks” can rescue relationships before they falter. Rick and Matt also offer insights on system adherence and why traine...2025-03-1938 minAlloy Personal Training BusinessFrom Corporate to CEO: The Entrepreneur’s Journey with AlloyIn this episode, Rick Mayo sits down with Chamberlynn Campuzano, the VP of Corporate Operations at Alloy, to discuss one of the biggest challenges facing new franchisees: the shift from corporate life to business ownership. Many people assume that buying a franchise means they can be hands-off, but the reality is different.Chamberlynn shares her personal journey from being an executive assistant to leading a team, learning to delegate, and stepping into a leadership role. Rick and Chamberlynn discuss why imposter syndrome is often just inexperience, how franchisees can avoid common pitfalls, and why personal growth is...2025-02-2640 min
Fitness Business University Podcast2024 Wrap Up: Rick Mayo and Vince Gabriele Talk Shop About Running A Successful GymVisit gymbusinessmania.com for all the details on the most electrifying event of the year, happening March 7th-9th, 2025, in Orlando, Florida! If you're a gym owner looking to elevate your business, you won't want to miss this WWE-themed extravaganza designed to grow your gym and entertain like never before. In this special episode, Vince sits down with Rick Mayo, fitness industry legend and founder of Alloy Personal Training, to uncover the secrets to running a wildly successful gym. From the evolution of small group personal training to mastering client retention and community-based marketing, this c...2024-12-2157 minAlloy Personal Training BusinessFit Finances: Small Business Strategies for SuccessAccounting can feel intimidating, especially if numbers aren’t your thing. But while running a business, numbers don’t lie. They tell you exactly how fit your business is.In this episode, Rick Mayo welcomes Rachel Blair, Alloy HQ’s Manager of Finance, to discuss how understanding your finances is critical to running a successful fitness franchise. Rachel, with over 23 years of experience across industries and a background in aviation and music, brings a refreshing perspective to accounting.Rick and Rachel break down the simplicity of financial management in Alloy franchises, touching on profit and loss s...2024-12-1826 minAlloy Personal Training BusinessThe Five Temptations of a CEOWhat does it really mean to be a great leader? In this episode, Rick Mayo and Suzanne Robb take a fresh look at The Five Temptations of a CEO by Patrick Lencioni, and you might be surprised by what’s holding most leaders back.Leadership is less about maintaining appearances and more about building real trust. Rick and Suzanne tackle the traps that leaders at all levels fall into—like prioritizing status over results and avoiding accountability for popularity's sake.But they don’t just outline these temptations; they share actionable steps for creating a cultur...2024-11-0629 minAlloy Personal Training BusinessKeys to Leadership with Jake MayoIn this episode, Rick Mayo sits with his son, Jake Mayo, a Naval Academy graduate and submarine officer. Jake shares invaluable leadership tips learned from his experience in one of the most high-pressure environments—the military's submarine division.As a submarine officer responsible for critical, life-altering decisions, Jake shares how decisiveness, honesty, and fostering team resilience are key to successful leadership.He also explains how to build strong team dynamics, even in confined and high-stress settings, drawing clear parallels to leading a business.The episode covers essential leadership topics such as creating a cu...2024-09-2542 minAlloy Personal Training BusinessThe Power of Community in Staying Fit and HealthyIn this episode, Rick Mayo shares his 30-year journey in the fitness industry. From running a small gym in Atlanta to building a successful fitness franchise with over 300 locations, Rick reveals how he created a model that brings the benefits of personal training to group settings.He pinpoints the importance of community and accountability in fitness, particularly for adults aged 45-65, who comprise Alloy's core clientele.Rick explains the benefits of small group training, which provides affordability, camaraderie, and personalized fitness plans.He also shares how the COVID-19 pandemic reinforced the need for...2024-09-1832 min
The Dr. Kinney ShowPersonal Training for Midlife: Expert Advice from Alloy CEO Rick MayoHow can personal training in midlife make a real difference in your everyday life? Welcome back to the Dr. Kinney Show! Today, I’m absolutely delighted to have Rick Mayo with us. Rick is the CEO and founder of Alloy Personal Training, which has been shaping lives since its inception back in 1992.Rick’s here to walk us through the story of how he started his gym, took it nationwide by franchising, and the clever business strategies that made it all possible. We’ll also talk about the pivotal role that community plays in fitness, why sma...2024-09-0931 min
Life On Your Terms with Jake RosenthalBuilding Fitness Empires: Rick Mayo on Revolutionizing Personal Training with AlloyIn today’s episode of the Life On Your Terms Podcast, I chat with Rick Mayo, the CEO and founder of Alloy Personal Training. Rick shares his journey from starting one of the first personal training facilities in Atlanta to building a successful personal training franchise. He discusses the unique model of Alloy, the benefits of franchising, and his vision for the future. Rick also provides valuable insights into entrepreneurship, fitness, and the keys to running a successful franchise business.Tune in to learn more about building a fitness empire and the importance of sticking to the ba...2024-08-1332 minAlloy Personal Training BusinessStop Losing Clients Before They Even Walk Into Your Gym [REPLAY]Are you losing potential clients before they even step foot in your gym?In this episode, Rick and Jared discuss the often-overlooked aspects of client acquisition: phone scripts and gym tours.From the moment you answer the phone to the final handshake of a tour, every interaction is an opportunity to showcase your gym's value and ultimately nudge the prospect into a client.Learn why enthusiasm is your secret weapon, discover the power of assumptive language, and find out how to "sell the smile, not the braces" in the fitness world....2024-07-3127 minAlloy Personal Training BusinessHow Small Group Personal Training Changed the Game for AlloyIn this episode, Joe Steele interviews Rick Mayo on his journey from a personal trainer to a successful entrepreneur.He takes us through the evolution of the personal training industry, the challenges of entrepreneurship, and the strategic decisions behind expanding Alloy into a franchise.In the early 1990s, personal training was not common at all. In fact, most people had not heard about it. Rick had to educate clients about its benefits.Rick’s business continued to grow and eventually transitioned from one-on-one personal training sessions to small group training. This was the ke...2024-05-221h 00
Rick Flynn PresentsDR. STEPHEN M. COHN - 40-Year Veteran Trauma Surgeon & Author of "All Bleeding Stops - Life and Death in the Trauma Unit" (Published by Mayo Clinic Press) ~ Ep. 188A Note from Rick Flynn...
When we first began the RICK FLYNN PRESENTS podcast show it was my personal goal to showcase the finest guests that we could possibly place before you, the general public, and our most important ingredient, our audience. There is absolutely no doubt in my mind that we certainly have remained true to our goals in the presentation you are about to listen to in this week's show.
DR. STEPHEN COHN is a 40-year veteran Trauma Surgeon and the author of "All Bleeding Stops - Life & Death in the Trauma Unit."...2024-05-1555 min
Good Wolf ProjectPay the Piper: What’s Your Health and Fitness Worth to You with Rick MayoToday’s conversation is with Rick Mayo. Rick is the Founder and CEO of Alloy Personal Training Franchise located in Roswell, Georgia. Rick has been an entrepreneur for over 30 years and 10s of thousands of people improve their health and fitness along the way. With a retention rate of over 36 months, his brand, Alloy, has been able to figure out how to keep people on the path to better health and fitness without falling off the wagon. This is a major part of our conversation, to help you be able to make smarter decisions on your journey so...2024-04-2240 minAlloy Personal Training BusinessProven Steps to Running a Successful Gym BusinessFeeling trapped in the conventional personal training model?Rick Mayo, CEO of Alloy Personal Training Franchise, sits down with Vince Gabriele of the Fitness Business University Podcast to redefine the game for gym owners.Rick, a trailblazer in the fitness industry, shares his journey from launching a personal training gym in college to developing the groundbreaking Alloy Personal Training franchise.Discover the secrets that transformed Rick's fitness empire and how they can massively transform your gym business too.Rick challenges fitness industry norms, including why the name ‘Semi-Private Personal Training’ falls shor...2024-02-1456 min
Fitness Business University Podcast[Unedited] Rick Mayo and Vince Gabriele Talking Shop About Running A Successful GymDive into a groundbreaking conversation with Rick Mayo, CEO of Alloy Personal Training Franchise, on the FBU Podcast, where we challenge the conventional wisdom of the fitness industry and uncover the formula for personal training excellence.
This episode is a treasure trove for gym owners, revealing why the term “Semi-Private” falls short and the significance of limiting small group training to six participants for optimal success.
We delve into the core drivers of effective fitness marketing and share strategies for gym retention, illuminating the three reasons members stay loyal and how to capitalize on them for your gym's growth.
Moreover, Rick...2024-02-0156 minAlloy Personal Training BusinessHow Alloy Personal Training Became a Fitness EmpireEver wondered how a simple gym can transform into a thriving fitness franchise empire?Listen in as Rick Mayo shares his journey from opening a personal training gym to licensing over 2,500 clubs worldwide to building a fitness franchise empire that everyone is talking about.Rick is interviewed by Michael Benso of Sweat Success on the transition of the Alloy model from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and evolution of the business, and the perspective of franchisees and trainers.Rick shared valuable...2024-01-2447 min
Sweat SuccessEp. 40 - 11 Pillars Behind Alloy's Success with Rick MayoIn this Episode, our guest, Rick Mayo discusses the transition from a gym member model to standalone locations, the Alloy personal training model, revenue and cost considerations, challenges and evolution of the business, and the perspective of franchisees and trainers. Rick Mayo explains the Alloy system and its ability to connect individuals with the right level of fitness program. He emphasizes the importance of coaching and personalization in the fitness industry. The business model of Alloy allows for low churn and high customer retention. Mayo also shares his future plans for Alloy, aiming for 800 locations by 2030. 2023-12-2150 minFuture of FitnessRick Mayo - Alloy Personal Training & A Simple Brand PromiseIn this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon the challenges and realities of entering the franchise business, noting that franchising is not a guaranteed path to quick success. They also discuss the evolving trends in the fitness industry, emphasizing the importance of a brand's promise and the role of technology in enhancing the...2023-11-1051 minAlloy Personal Training BusinessLessons from Rick Mayo's Fitness Entrepreneurship JourneyIn a recent episode of the GOGZ podcast, host Andres Escobar sat down with Rick Mayo to travel back in time and pick lessons from his long and successful journey in the fitness industry.Rick's journey from personal trainer to successful fitness franchise owner is an inspiring tale of growth, grit, and hard work. Rick is more than a successful fitness entrepreneur; he's a visionary leader who has left an indelible mark on the fitness industry.His story encapsulates his evolution from a personal trainer to a business owner, all while inspiring others to pursue...2023-08-3046 minAlloy Personal Training BusinessThe Great and Powerful Bryan O'RourkeIn this enlightening conversation, Rick Mayo sat down with Bryan O'Rourke, an expert with extensive knowledge in both fitness and technology realms, to discuss a wide range of captivating topics shaping the landscape of the fitness and wellness industry.Bryan O'Rourke expressed his optimism about the US economy, highlighting its remarkable performance despite challenging times. The US economy has consistently outperformed its peers, showcasing robust GDP growth.When it comes to the future of the fitness industry, O'Rourke passionately emphasized a shift towards a more holistic approach, one that encompasses not only physical fitness but...2023-08-2335 min
Gym Owner's Growth ZoneRick Mayo | The Path From Understaffed to Franchise You love your work as a personal fitness trainer and enjoy helping others create a healthy lifestyle. However, you’re ready to move up in your career and want to become a business owner. But knowing how difficult it is to become a successful business owner keeps you from doing it. The fear of failing and the unknown makes you believe you’ll never succeed in becoming an entrepreneur. In this episode of the GOGZ podcast, we’re here to encourage you to push through your challenges so you can fulfill your dreams. Host Andres Escoba...2023-08-1651 min
Fitness + TechnologyGenerational Dynamics, New Tech, & The Experience Economy with Rick MayoThis week, on the Fitness + Technology podcast, Bryan O’Rourke welcomes back Rick Mayo to the show. Rick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Not only has Rick experienced success as a fitness entrepreneur, he has also delivered keynotes on personal training and fitness business trends to audiences around the world. He has also been an advisor to organizations like the Gold’s Gym Franchise Association and the American Council on Exercise, among others. Rick’s views have been featured in numerous reports and articles in addition to sev...2023-08-1137 minAlloy Personal Training BusinessThe Alloy Personal Training Franchise StoryIn this episode, Rick Mayo, the CEO of Alloy Personal Training Franchise, is interviewed by Michael Becker of Models of Masters Podcast on Scaling Alloy from a single location to licensing over 2000 clubs worldwide to now having more than 100 franchise locations in development.One key aspect that sets Alloy Personal Training Franchise apart is its holistic approach to fitness and business management.The Alloy model emphasizes personalized training, catering to individual goals, injuries, and preferences. As people increasingly seek tailored fitness experiences, Alloy's unique approach positions them for significant growth in the fitness industry.2023-08-0938 min
Marketing ReimaginedHow to Build a Strong Business Foundation: The Power of Franchising with Rick MayoAre you ready to embark on a journey of innovation and success? Join Karl and Rick Mayo to discuss Rick's disruptive approach to creating innovative personal training business platforms that have served thousands of licensed fitness facilities worldwide. They cover the importance of having a strong North Star, building skillsets to take advantage of opportunities, and recruiting talented people who join your mission. Rick stresses the potential risks and rewards of franchising in business and how it offers access to proven systems, tech stacks, increased chances for success, and much more.
Let’s explore wh...2023-07-2034 min
Marketing ReimaginedHow to Build a Strong Business Foundation: The Power of Franchising with Rick Mayo [Video]Are you ready to embark on a journey of innovation and success? Join Karl and Rick Mayo to discuss Rick's disruptive approach to creating innovative personal training business platforms that have served thousands of licensed fitness facilities worldwide. They cover the importance of having a strong North Star, building skillsets to take advantage of opportunities, and recruiting talented people who join your mission. Rick stresses the potential risks and rewards of franchising in business and how it offers access to proven systems, tech stacks, increased chances for success, and much more.
Let’s explore wh...2023-07-2033 min
Local Business HacksHow Fitness & Franchising Can Lead To A Fulfilling Life with the CEO of Alloy Personal Training, Rick MayoAre you a business owner and/or franchisor who wants to feel more fulfilled in your life? Are you looking for simple tips and tricks to implement that can improve your business and increase growth opportunities for yourself and your franchisees? Then this week’s podcast episode is for you. Tune in as Rick Mayo, the CEO of Alloy Personal Training, shares the hacks he’s learned over the years to increase his happiness in business and in life.
Rick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the...2023-07-0326 min
Franchise Findings by Vetted BizAn Exclusive INTERVIEW with Rick Mayo, CEO of The Alloy Personal TrainingIn this captivating conversation, Rick Mayo, CEO of Alloy Personal Training, takes us on a journey through his remarkable career, sharing the insights and strategies that have propelled his fitness business to extraordinary heights. With over three decades of experience in the industry, Rick's story began in 1992 when he opened his first personal training studio in Roswell, Georgia.
Contact Alloy Personal Training Franchise:
https://alloyfranchise.com/
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Take our Biz Quiz to filter through over 10,000...2023-06-2142 minAlloy Personal Training BusinessCelebrating Awarding 100 Alloy FranchisesAwarding 100 franchises is an incredible milestone for Alloy Personal Training Franchise. It's a testament to the hard work and dedication of our entire team and the belief our franchisees have in our brand.Even though we are notoriously terrible at celebrating wins, this one feels great and is evidence of the strength of our brand in the marketplace and an excellent investment opportunity for our franchisees.The journey to this point hasn't been without challenges, but seeing our network grow and thrive has been immensely rewarding.In this episode, Rick Mayo is interviewed...2023-05-2457 min
Behind Gym Doors | A Fitness Business Podcast250: How Rick Mayo of Alloy Personal Training Built a Franchise that Gets Members to Stay for 36+ MonthsIn this episode of The GSD Show, the leading fitness business podcast, we're joined by Rick Mayo, the mastermind behind Alloy Personal Training's remarkable franchise success. Rick reveals his secrets to building a fitness empire that not only attracts members but keeps them engaged for an impressive 36+ months. On top of that his average member pays $300/mo! 🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business. To learn more go to LoudRumor.com Follow Us! Instagram: https...2023-05-1141 min
The Strength Connection#166 - Rick Mayo: Celebrating The 100th FranchiseIn the 166th episode of The Strength Connection Podcast, Mike and our special guest, CEO and founder of Alloy Franchise, Rick Mayo, will talk about celebrating the 100th franchise, the evolution of an entrepreneur, the power of royalties in a franchise, and setting the right expectations.Join us in this insightful and captivating talk! In this chapter, you will discover:(0:30) Introducing our special guest, CEO and founder of Alloy Franchise, Rick Mayo @coachrickmayo(0:50) C...2023-05-0959 min
MODELS OF MASTERSEp. #78: How I Started & Scaled Alloy Franchise to 100+ Locations [w/ Rick Mayo]You have to earn the opportunity to be in a better opportunity vehicle." In this episode, I am joined by esteemed fitness entrepreneur and founder of the Alloy franchise, Rick Mayo. We discuss how Rick started Alloy with a modest sum of money in early 1990s Atlanta, GA, and scaled it to over 100 locations across the U.S. Gain insights into how one of the country's premier fitness CEOs approaches team building, management, and seizing opportunities. Tune in for a deep dive into Rick's journey and his strategic mindset for business growth.↓ 𝗡𝗘𝗫𝗧 𝗦𝗧𝗘𝗣𝗦 ↓===============📖 CONTE...2023-04-2738 minAlloy Personal Training BusinessFit To Lead – A Journey Through the Evolution of the Fitness IndustryThe fitness industry, perhaps more than any other industry, keeps evolving. There is always something new going on and something people are excited about. This gives rise to all the niche concepts we see today.But it hasn’t always been the case, and if there’s somebody who’d know is Rick Mayo.Personal training, as a concept, started sometime in the early ’90s and really gained traction in the 2000s. Rick was among the first, if not the first, to put four walls around the personal training service and provide some customer experience around i...2023-03-2924 min
Optimal AgingHow to Approach Your Desired Over-50 Fitness Segment: Part 2 with Alloy's Rick Mayo.I had so much great content from my interview with Rick Mayo -- founder and CEO of Alloy Personal Training Franchise System -- that I had to break it up into two parts.I published the first one in November, and I'm excited to share Part 2 now. We cover some interesting questions about how Rick approaches marketing fitness to the over-50 segment, the importance of knowing who you want as your customer, and why this is such a lucrative market to pursue.Different gym or studio owners will have different approaches to marketing...2022-12-2720 min
Free Agent with Meg SchmitzRick Mayo on Taming Your Inner Entrepreneur to Create a Successful FranchiseAlloy Personal Fitness is the perfect way to get in shape and take control of your destiny. Here's what I cover with Rick Mayo in this episode: 1. How Rick Mayo's company, Alloy Personal Fitness, differentiates itself in the fitness industry 2. The importance of simplicity in a franchise concept 3. How discipline and structure can lead to more freedom, not less Rick Mayo is the founder of Alloy Personal Fitness, a franchise that specializes in personal training. He has over 31 years of experience in the fitness industry, and has been involved in franchising for...2022-12-1539 min
The Isaac Velez Show#129 - Building A Fitness Franchise And Staying Curious w/Rick Mayo
Welcome to the latest episode of The Isaac Velez Show, where today's discourse delves into the topics of building businesses and learning from mistakes with guest speaker Rick Mayo. This conversation focuses on the shifts of the world, and how using change gives us the ultimate power over our situations, and the day we believe we have nothing more to learn is the day we get left behind in the past.
Rick Mayo is an entrepreneur, public speaker, personal trainer, and someone who walks the walk of self-improvement. Rick has dedicated much of his life t...2022-12-081h 04
Optimal AgingFranchising Fitness over 50: How Rick Mayo and Alloy Are Bringing High-End Personal Training to Active Agers.Do you ever feel like a phony? Like someone’s about to find out any minute that you have no idea what you’re doing and that you don’t belong where you are?Well, a LOT of people do, so don’t worry! It’s called Imposter Syndrome, and it’s common in all walks of life and at every stage of success.I know I’ve felt it sometimes. And so has my guest on this week’s episode of Optimal Aging, which might surprise those of you familiar with his success. 2022-11-2928 minLocal Business HacksHow To Set Up A Successful Franchising System with Rick Mayo of Alloy Personal TrainingAre you a business owner who has thought about franchising your business? Or have you dreamed of one day being a franchisor? If so, then this week’s podcast is for you. Rick Mayo the CEO of Alloy Personal Training shares the secrets of how he grew Alloy to 75 locations spanning 12 states in just 3 years.
Tune in to hear and be inspired by Rick’s journey, from opening his own personal training studio in 1992 to developing a personal training system that is licensed to over 2,000 clubs worldwide and now pivoting to an extremely successful full franchise model.
2022-09-0528 minAlloy Personal Training BusinessLessons from Building a Fitness FranchiseIn order to succeed as an entrepreneur in the fitness industry, you need to get your systems and processes dialed in. This allows you to grow, scale, retain, and repeat.This is the story of Alloy Personal Training Franchise. Having been in business for more than 30 years and licensed thousands of clubs worldwide, Rick Mayo and the Alloy team ventured into the franchising world in 2019.Shortly after, the pandemic struck, and we all know how this affected the fitness industry.But the Alloy Personal Training Franchise has been growing in a bi...2022-08-2430 minAlloy Personal Training BusinessFIT CFO- Keep the Main Thing the Main ThingAlloy Personal Training CEO Rick Mayo recently spoke at the FitPro Growth Summit in Nashville. While there, he met Amanda Hanquist of FIT CFO.She is a Financial Expert who helps health and fitness entrepreneurs with the financial side of running their businesses. In this packed episode, Rick and Amanda explore a wide range of topics in the fitness entrepreneurship space. In over 30 years of running a fitness business, Rick has gathered a wealth of knowledge that you’ll surely find valuable. Tune in!Key Takeaways- The e...2022-06-2942 min
The Fit FinancialKeep the Main thing, the Main Thing with Rick MayoWelcome back to The Fit CFO Show, I’m your host Amanda Hanquist and together with my husband Shawn we created this podcast as a way to help you reach your business's financial goals. We will break down common financial myths and mistakes in business and share with you the tools and knowledge to take your business to the next level. Our hope is that you will become financially equipped for success in your business and in turn help our mission to make this world a healthier place. If you get valuable information out of this podcast, we ask th...2022-06-2143 min
I Fired My Boss - A Franchise PodcastRick Mayo's 30-Year Path to Franchising Alloy Personal TrainingWelcome to the Franchise Founders Podcast. We are on a mission to help aspiring entrepreneurs just like you take action through franchise ownership allowing you to obtain more financial freedom, time with family, and ultimately, a business that can run on its own without you.Dan Claps has co-founded several franchise development firms and currently runs The Franchise Playbook. Christian Dadulak is a successful Franchise Consultant and runs his independent Franchise Consulting business, The Franchise Guys. In this episode, Dan and Christian chat with Rick Mayo, the founder of A...2022-04-1343 min
ROAD TO GROWTH : Success as an EntrepreneurRick Mayo - Founder and CEO of the Alloy Personal Training Franchise systemIn this episode of the Road to Growth podcast, we are pleased to introduce you to Rick Mayo. Rick’s business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia area. In 2010, as a result of his success, Rick started Alloy, a personal training business platform. As a result of Alloy’s combination of customized client programs, business systems, and technology tools, some of the leading health club and gym brands adopted the Alloy model and it rapi...2022-04-1340 min
Apostolic Classics & Vault2021 The Impossible Generation - Rick MayoReverend Rick Mayo2022-03-0849 min
Apostolic Classics & VaultRick Mayo -Lessons From Mars HillRev. Rick Mayo -Lessons From Mars Hill -WPF Summit 20172022-03-0855 minApostolic Classics & VaultRick Mayo -The ArenaRev. Rick Mayo -The Arena - No Limits 20152022-03-0851 minApostolic Classics & VaultRick Mayo -Beware of the TravelerRev. Rick Mayo -Beware of the Traveler - WPF PEAK2022-03-0853 minApostolic Classics & VaultRick Mayo -The Well, The Wall, And The WatchmanRev. Rick Mayo -The Well, The Wall, And The Watchman - Ft. Meyers Fla 3yr annv service2022-03-0858 minApostolic Classics & VaultRick Mayo -The Necessity Of EnemiesRev. Rick Mayo -The Necessity Of Enemies - Mid South Mens Conf. Jennings La 20172022-03-081h 17Apostolic Classics & VaultRick Mayo -Coming OutRev. Rick Mayo -Coming Out - Little Rock Camp Meeting 20152022-03-0859 minAlloy Personal Training BusinessFitness Franchise Formula With Rick MayoIn this episode, Rick explains why the Alloy concept is very different from everything else in the market. Most of the fitness concepts in the market are class-based. On the other end of the spectrum, there is one on one personal training, which is expensive.The Alloy concept is based on attracting the customer avatar who wants the accountability of one on one personal training but gives them a better value proposition by training six people at once. Alloy systems and processes help keep the brand promise of personal training even in the small group setting. ...2022-02-091h 27Future of FitnessRick Mayo - The Great Resignation & It's Effects on FitnessRick Mayo is the founder and CEO of Alloy Personal Training, est 1992. Rick and his team have licensed the Alloy training systems to over 2,000 clubs worldwide. Alloy has recently pivoted to a full franchise model to better serve our communities and owners. Rick is a featured speaker at conferences domestically and internationally, speaking on how to best sell and service personal training. He has written numerous articles on the business of fitness for trade journals and contributes regularly to national publications such as Men’s Health. Rick sits on the board for the GA State exercise science department as we...2022-02-0851 minAlloy Personal Training BusinessHow To Run A Successful Gym With Rick MayoSo you want to open and operate a gym but don’t know where to start… you are in the right place. Whether you are a trainer, someone who wants to change their career, or looking to start a gym as a side business, a fitness business can be quite rewarding when done right.In this episode, Alloy Personal Training CEO is interviewed by Quinn Mitchell on what it takes to operate a successful gym and the current state of the fitness industry.Rick is a fitness industry veteran, having started personal training way b...2022-01-1955 min
Q's Health and Wellness Podcast With Quinn MitchellBreaking down the fitness industry and what it takes to run a successful gym with the CEO of Alloy Personal Training Rick MayoIn this episode I had the pleasure of having the CEO of Alloy Personal Training Rick Mayo. During the show Rick provided some tips on how people just looking to get into fitness can keep the momentum going after the new year and be successful at getting results. Rick also dove into how he has developed the largest Franchisees in the world in the fitness space and how it operates at a high level. He also gives insight to people who want to actually start and operate their own gyms and what it takes to be successful at doing...2022-01-0155 min
RickRunGood | Golf Data and Betting InsightsBuilding a Fantasy Sports Business with Pat MayoPat Mayo joins to discuss the ins and outs of a fantasy sports business offering advice, tips/tricks, and more._______________My Twitter: https://twitter.com/RickRunGoodMy Instagram: https://www.instagram.com/rickgehman/Merch: http://www.RunGoodStore.comNewsletter: https://rickrungood.substack.com/Visit RickRunGood.com/Bets for best offers in your state for Caesars, BetMGM, and BetRivers Sportsbooks.ResourcesDetermine Your 6/6 Number: https://cutsweats.com/Most Profitable Way To Bet Golf: https://youtu.be/_pGNx1N1AGcMistakes to Avoid: https://youtu.be/RDIktHmfkt4Golf Stats: http://www.rickrungood.com/_______________All RickRunGood Versions:Video: http://bit.ly/2LJTT0PAudio: http://bit.ly...2021-12-311h 03
Fitness Education Online Podcast I For Personal Trainers, Fitness Professionals, Gym Owners & the Fitness IndustryEp 212: How to be successful in the Fitness Industry with Rick MayoWelcome to FitPro's Guide Podcast To Growing Their Fitness Business Podcast!In this episode of the FitPro's Guide Podcast To Growing Their Fitness Business Podcast, Jono Petrohilos interviews Rick Mayo . Rick is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Connect with Rick https://teamalloy.com/. https://www.rickmayo.com.--Note: Podcast episodes are hosted by either Jono Petrohilos, Travis Mattern, Claudia Li or Loren Bakker of Fitness Education Onlinewww.fitnesseducationonline.com.auClick the link...2021-12-2752 minThe Strength Connection#26 - Rick Mayo: Systematic ApproachIn the 26th Episode of The Strength Connection Podcast, Mike and our special guest CEO and founder of Alloy Personal Training and Alloy Franchise, Rick Mayo @coachrickmayo will talk about The Haircut Story, 1 on 1 coaching vs Group coaching, 97% retention and the importance of having a systematic approach for your business.Join us in this insightful and captivating talk!In this chapter you will discover:(2:00) Introducing our special guest, CEO and founder of Alloy Personal Training and Alloy...2021-12-141h 06
Ted Teo Business ShowBuilding A Global Fitness Franchise With Strong Communities and Systems With Rick Mayo, Founder and CEO of Alloy Personal TrainingRick Mayo is the Founder and CEO of Alloy Personal Training. Since 1992, Rick and his team has helped major brands and independent gyms, health clubs, and fitness businesses such as Gold’s Gym and Anytime Fitness around the world deploy personal training systems through a licensing model under the Alloy brand. Since then the Alloy personal training solutions, systems, platforms, and know-how have been used to serve millions of members in over 3,000 fitness facilities world wide. Today Rick is building the Alloy Personal Training Center franchise and how he is aiming to build it up as the next global fit...2021-12-1351 minAlloy Personal Training BusinessThe Alloy Brand Story With Rick MayoRick was recently interviewed in another podcast, and since it was a fun interview full of jokes, we thought you'd be interested in hearing it too. But beyond the jokes, it's a worthwhile conversation for any entrepreneur either in the fitness space or any other industry. Rick takes us through the Alloy Brand story from humble beginnings over 30 years ago to licensing over 2000 clubs worldwide and now franchising. The Alloy Franchise continues to grow, with more locations coming up across the country. But it has not been all smooth sailing. Rick had to go...2021-10-2058 min
Java DelightJava Delight - S1 E117 - Breakthrough Thursday - Featuring Rick MayoThis is Java Delight! With your hosts: Brandon Croucher & Ilse Pieterse and Guest Host: Jessica Dugas. It’s Breakthrough Thursday so you know what that means! Guest host, Jessica Dugas from The Breakthrough Show Network, will be joining Brandon & Ilse in the cafe to talk about the breakthroughs that inspire us to change our lives! Then, we’ll be interviewing our special guest, Rick Mayo. Rick Mayo is the Founder, and CEO of Alloy Personal Training Franchise located in Roswell, Georgia. The Alloy Family is growing quickly and has recently been awarded over 30 new franchise locations in the Atla...2021-09-282h 00
Modrn BusinessRick Mayo, CEO & Founder of Alloy Personal TrainingRick Mayo, CEO & Founder of Alloy Personal Training by2021-08-2534 min
Culture First Fitness BizCastEp.3 - Rick MayoRick Mayo!? Rick is kind enough to give some of his time to discuss all things Alloy. We talk about what it takes to be a small group personal trainer, the decision to move from licensing to franchising, and the importance of defining your target audience! If you enjoy the show please subscribe, share, and leave a review on Apple podcasts!--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app--- Send in a voice message: https://anchor.fm/ryan-otoole6/message2021-08-0247 minFuture of FitnessRick Mayo - Finding Your Place In The New Wellness EcosystemRick Mayo is an accomplished fitness business entrepreneur and founder and CEO of the Alloy Personal Training Franchise system. Rick’s business journey began with his original personal training studio which opened in 1992 and is still going strong, having delivered exceptional fitness experiences to tens of thousands of clients in the Roswell, Georgia area. In 2010, as a result of his success, Rick started Alloy, a personal training business platform. As a result of Alloy’s combination of customized client programs, business systems, and technology tools, some of the leading health club and gym brands adopted the Alloy mode...2021-05-2544 min
Jon Mayo Podcast011. TGT: Beyond Survival _ Rick ClappEpisode 11 from The Grit Theory. Today we are joined by Rick Clapp. During our conversation we explore leadership, work life balance, and how to live abundantly. Our time together uncovers nugget after nugget of insight and wisdom. Rick is a husband of 27 years, father of 6, and founder of "Beyond Survival". Highlights from this episode include: - Theory of Constraints.- The importance of self regulation.- Leading on Empty, and how to fix it.- Journey towards intentionality. - The 5% Framework- The Red, Yellow, Green Scale. - Living a...2021-05-221h 39Alloy Personal Training BusinessYou Had Me At HelloHow do you and your team answer the phone at your facility?How do your conduct a tour of your facility once a prospect walks in?These seem like really basic questions, but you'd be surprised at how many businesses get it wrong and waste the golden chance to convert the prospect to a client.You may run the most creative marketing campaign and get lots of people to call you or walk into your gym, but if your phone scripts and facility tours are not on point, your efforts will amount to...2021-04-2127 minAlloy Personal Training BusinessCEO Of Alloy Personal Training Rick Mayo: How To Build A Status BrandAs a pioneer of Personal Training and an expert in systems and scaling, having built a global franchise, Rick has a lot of insights to share on the evolution of the fitness industry and what the future looks like.Rick and Matt talk about the different gym models and how they differ from the perspective of member experience and price points. Rick shares his thought on how the different fitness models need to do to succeed.In addition to this, Rick shares his remarkable journey from how he started personal training in people’s homes to...2021-03-101h 07
Appetite for ConstructionNot Dead Yet Ep. 23: The Taco Training Trifecta — John Barba, Dave Holdorf, Rick MayoSend us a textTalk about alliteration! The boys have a menage a trois with arguably the best trainers in the business. John Barba, Dave Holdorf and Rick Mayo talk about their journey—how they crossed paths and worked together at Wirsbo—eventually Uponor—and how training has evolved in the last 25 years, especially during the last year through COVID-19. They also talk about Taco After Dark and the new winter season starting February 10 at 7:00 pm EST. And they turn the tables on the Not Dead Yet hosts and interview them. And, what the heck is a ganglio...2021-02-0347 min