Rick Storlie - Podcast Details

Shows

Conversations That Convert 3 Steps to a high-quality annual marketing plan for builders- Capturing Leads Part IVMaster how to turn website visitors into qualified leads with proven lead magnets and referral systems.In this episode of Conversations That Convert, Rick and Drew explore the second step of building a high-quality annual marketing plan: capturing leads. You'll discover what separates high-quality lead magnets from low-performing ones, how to systematize referrals, and why B2B partnerships are often overlooked but critical for sustainable growth.TIMESTAMPS0:00 Intro: Capturing Leads 0:42 Welcome & Overview: From Attracting to Capturing1:47 The Foundation: Defi...

2025-12-1820 min

Conversations That Convert 3 Steps to a high-quality annual marketing plan for builders - Attracting Opportunities, Part IIISimplify your 2026 marketing plan and turn your website into a true lead generator.In this episode of Conversations That Convert, Rick and Drew wrap up their three-part series on building a high-quality annual marketing plan for builders. This final part focuses on website strategy: content, images, video, layout, SEO/“GEO” for AI search, user experience, and free visibility channels that bring in high-intent leads.TIMESTAMPS 0:00 Intro: 3-Step Annual Marketing Plan (Part III)1:07 Series Overview: Attract → Capture → Convert2:24 Why Website Strategy Matters for 2026 & AI Search2:54 Written Content: Clarity, FAQs, and “Don’t Get Eliminated”6:47 Images: Real Projects, Quality, and Load Speed11:28 Vid...

2025-12-1236 min

Conversations That Convert 3 Steps to a high-quality annual marketing plan for builders- Attracting Opportunities, Part IIPart 2 of our must-watch marketing series! Rick and digital Marketing Manager Dru dive deeper into creating a high-ROI marketing plan for 2026, focusing on pipelines, budgets, and offline/online strategies that actually deliver leads for builders and remodelers.TIMESTAMPS:0:00 Intro & Series Overview0:38 Welcome & 2026 Planning Season1:43 Sales Pipelines: Why They Drive Marketing2:49 Closed-Loop Marketing Systems4:07 3 Key Pipelines (Referrals, Digital, Database)8:01 Stop Free Estimates - Charge for Value10:01 Marketing Budgets (1-2% Revenue for Builders)11:23 Review Budgets Every 90 Days13:23 Track 4 KPIs for Every Ad Campaign15:23 Offline Marketing (Trucks, Signs, Direct Mail)17:36 Referral Outreach & Model Homes18:58 Trackable Phone Numbers & QR Codes21:20 Human Element of...

2025-12-0437 min

Conversations That Convert 3 Steps to a High-Quality Annual Marketing Plan for Builders- Attracting Opportunities, Part IThis episode of Conversations That Convert kicks off a special three-part series: "3 Steps to a High Quality Annual Marketing Plan for Builders." Rick is joined by digital marketing manager Drew, as they break down the most crucial first step—how to ATTRACT more and better opportunities in the coming year.TIMESTAMPS:0:00 Introduction to the Series2:45 Building Your Brand Book: Essential Elements7:00 Color Codes and Brand Consistency11:30 Confirming Your Service Offerings14:00 Floor Plans for Custom Builders18:30 Remodelers: Focus on 5-6 Project Types21:30 Segment New Homes vs Remodeling24:00 Branding Builds Credibility & ProfitsKEY TOPICS COVERED: Why starting with strong branding and a de...

2025-11-2826 min

Conversations That Convert Videos that Convert Captured Leads into Phone Appointments- Part VIIPart 7 of YouTube University for Builders is here, and it is the final episode in the series. Rick and Dru show 4 simple video types you can use to convert captured leads into real phone appointments.You will see examples of:Booking campaign videos that run right after a lead opts in.Appointment reminder videos that cut down on no shows.Long term nurture videos that keep unready leads engaged.Event and open house invite videos that reactivate older leads.If you missed Parts 1–6, go back and watch the rest of YouTube University for Builders to see the full attract, ca...

2025-11-2028 min

Professional Builders Secrets 211. Content That Converts With Rick StorlieProfessional Builders Secrets brings you an exclusive episode with Rick Storlie from Builder Lead Converter. In this episode, Rick reveals how builders can transform simple project photos into engaging, professional-grade videos that help convert more leads into clients. Even if you’ve never created a video before, new AI technology is making it easier than ever for builders to showcase their work, build trust, and attract the right type of clients through storytelling and visual marketing.This episode is sponsored by Apparatus Contractor Services, click the link below to learn more:hubs.ly/Q02mN...

2025-11-0642 min

Conversations That Convert Business Owner Mindset: The Key to Remodeling Success with Steve Wheeler from Remodelers AdvantageAre you letting things happen TO you, or are YOU making things happen?In this episode, Rick sits down with Steve Wheeler, Executive Director of Roundtables at Remodelers Advantage, to discuss the critical mindset shifts that separate struggling remodeling businesses from thriving ones.Steve shares insights from working with hundreds of remodeling business owners across North America, revealing how the most successful companies approach challenges, sales, and company culture differently—even in the same market conditions.What You'll Learn:The difference between fixed mindset and growth mindset in remodelingWhy some remodelers thrive wh...

2025-10-2433 min

Conversations That Convert Don't DIY Your Next Software Integration - Do This Instead!Welcome to Conversations That Convert brought to you by Builder Lead Converter, your trusted sales assistant for home builders, remodelers, and home improvement companies.In this episode, Rick talks with Morgan Smith from Smith & Company about the challenges of software integration for builders and remodelers. If you have ever struggled with do-it-yourself software setups or switching between platforms like JobTread, BuilderTrend, or CoConstruct, this episode offers valuable insights.Morgan explains why software integration can often take up to 140 hours when done without expert help. They discuss how Smith & Company helps contractors by eliminating guesswork, customizing...

2025-10-1626 min

Conversations That Convert Paid Ad Video Examples That Attract Prospective Clients - Part VIJoin Rick and Drew for Part 3 of our Paid Ad Video Examples That Help Builders Attract, Capture, and Convert High-Quality Leads livestream, where we dive into paid video ads for home builders and remodelers. 🚀In this session, you’ll discover how to:🎥 Design paid video ads that attract new clients – Learn how to create videos that showcase your services, projects, and locations to prospects who haven’t heard of you yet.💻 Use boosted posts and paid social strategically – See how small investments in Facebook, Instagram, LinkedIn, and Google can dramatically expand your reach.📊 Target the right audience with precision – Explore inbound vs. ou...

2025-10-0129 min

Conversations That Convert 10 Ways to Use Short Form Video on Social Media to Attract Prospective Clients (6-10)🎥 **Conversations That Convert: 10 Ways to Use Short-Form Video on Social Media – Part 2**In this livestream, Rick and co-host Drew continue their series on **how home builders, remodelers, and contractors can use short-form video to attract prospective clients**. This is Part 2 of 2, showcasing **five more video templates** designed to boost engagement, build trust, and convert followers into high-quality leads.Learn how to:* 📈 Increase your **social media engagement** by posting consistent, high-impact videos.* 🎬 Use **testimonial videos, AI-generated ad reels, project carousels, and before/after posts** to showcase your work.* 🛠️ Demonstrate your craftsmanship, highlight project details, and create emotional connections with prospective clients.* 🔄 Repu...

2025-09-1724 min

Conversations That Convert 10 Ways to Use Short Form Video on Social Media to Attract Prospective Clients (1-5)In this livestream episode, Rick and Dru break down why posting consistently and sharing videos on social media is essential for home builders, remodelers, and home improvement professionals. Learn how to increase engagement, grow your audience, and turn followers into high-quality leads.In this 20-minute session, you’ll discover how to:📈 Boost your social media presence through consistent posting and video content.🖥️ Use Short Form Videos to showcase your work, highlight projects, and give potential clients a behind-the-scenes look at your craftsmanship.🔑 Leverage social platforms as a design inspiration hub for prospective clients.⚡ Build a system to capture leads directly from y...

2025-09-1218 min

Conversations That Convert Secure Top Contractors Before Demand SurgesJoin Rick for our “Secure Top Contractors Before Demand Surges” livestream—your insider’s guide to building the skilled team you’ll need to dominate the next market upswing! 🚀In this 30-minute session, you’ll learn how to:👷 Proactively find and vet top-quality contractors before demand spikes🤝 Build strong, lasting relationships with your best trades and crews📋 Maintain a dependable talent pipeline so you’re never scrambling for help⚡ Position your business to take market share when opportunities arise💼 Avoid the costly mistakes that leave builders short-staffed during busy seasonsWhether you’re a custom home builder, remodeler, or home improvement pro, these staffing s...

2025-08-1532 min

Conversations That Convert YouTube Video Examples that Attract Prospective Clients to Your Website- Part IIIWant to attract more high-quality leads with YouTube videos? 🎥In this episode of Conversations That Convert, Rick and the Builder Lead Converter marketing team reveal proven video strategies that builders, remodelers, and home improvement companies can use to turn prospects into clients.We break down:✅ Why short-form video dominates in 2025✅ How to use FAQ videos to answer your prospects’ top questions✅ The 4-part formula: Hook → Pain Point → Solution → Advice✅ How AI transforms your project photos into high-impact marketing videos✅ Tips to optimize YouTube titles, descriptions, and tags for organic search✅ Repurposing videos across platforms (YouTube, Instagram, Facebook, TikTok) and blogs for maximum reach...

2025-08-0837 min

Conversations That Convert Part II- Website Video Examples That Capture Prospective ClientsJoin Rick for Part II of our “Website Video Examples That Capture Prospective Clients” livestream—your crash course in turning casual visitors into high‑quality leads! 🚀In this 30‑minute session, you’ll learn how to:🖥️ Use low‑risk web chat and sneak‑peek videos to remove the fear of “what happens next”🎨 Offer enhanced design libraries, idea books, and planning guides that prospects can’t resist💰 Walk clients through budget tools and scope‑of‑work wizards step‑by‑step📆 Craft a “Schedule a Call” video that converts on the spot⭐ Apply our 4‑step “secret sauce” for vide...

2025-07-2218 min

Conversations That Convert Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1/ ?Join Rick and Daiana LIVE on YouTube, Facebook, and LinkedIn as they debut real website video demos—fresh from the editing bay—that show how short, guided clips can keep prospects on your site longer, move them to the right pages, and encourage them to start a conversation with you. This session introduces Builder Lead Videos, a new Builder Lead Converter service launching Q4 2025. What You’ll Learn:Stay on the Short List: Most visitors decide in 15–20 seconds whether to rule you...

2025-07-1633 min

Conversations That Convert 2025 Mid Year Market Update & OutlookRick and Daiana break down the latest trends in custom home building and remodeling—revealing where demand still exists, what’s softening, and exactly what you need to do today to win tomorrow.What You’ll Learn: Ignore National Noise & Focus Micro-Markets Neighborhoods, zip codes, or school districts can outperform broad headlines—learn how to segment by product type and price point for hidden opportunities Custom Homes SoftnessSpring saw fewer new-home leads, spec-home pullbacks, and uneven performance except at the highest cash-buyer tiersRemodeling’s Roller CoasterLead volume swung month-to-month; large-project cancellations spiked above 50%, while mid-range jobs ($50K–$150K) held steadierInve...

2025-07-1024 min

Conversations That Convert Leveraging Video to Scale Your Home-Building or Remodeling Company—Part 6 of 6Leveraging Video to Scale Your Home-Building or Remodeling Company – Part 6 of 6In this capstone episode of our YouTube University for Builders series, Rick and Daiana show you how to turn short, strategic videos into a true growth engine—across marketing, sales, and operations. Whether you’re just getting started with video or ready to take it company-wide, you’ll discover practical tactics to drive traffic, capture more leads, streamline workflows, and boost client satisfaction.What You’ll Learn:0:00 – Intro & Series Recap1:10 – Attract & Educate with SEO-Optimized FAQ and “How-T...

2025-07-0322 min

Conversations That Convert Using Video to Convert High-Quality Leads into Clients- Part 5 of 6In Part 5 of our YouTube University for Builders series, Rick and Diana dive deep into how to turn high-quality leads into booked appointments and profitable sales—using the power of video. Learn why your prospects need to talk to you, how to deliver on your promises, and why a controlled release of information keeps them engaged (but still hungry for more!). Discover: The 3 key offers your leads crave (design ideas, pricing scopes, and land-location insights) How video combines spoken word, visuals, and emotion to build trust A simple storyboard: problem → agitation → solution → irresistible call to action Tips for automating follow-t...

2025-06-2717 min

Conversations That Convert How to Capture High Quality LeadsWelcome to Part 4 of our YouTube University series for builders!In this episode of Conversations That Convert, Rick Storlie and Daiana reveal how to use short, strategic videos to attract, capture, and convert high-quality leads — even before they pick up the phone to call you.Whether you're a home builder, remodeler, or home improvement professional, you'll learn:✅ The 3 stages every lead goes through before hiring a builder✅ Why most builders lose leads during research and how to fix it✅ How to give prospects an “offer they can’t refuse” — using VIDEO✅ Tips for showcasing design ideas, pricing, and builder selection without...

2025-06-2020 min

Conversations That Convert Build More Earn More Stress Less with OutsourcingYour most powerful marketing tool isn’t a fancy CRM or paid ads — it’s your happy customers.In this 1-hour masterclass, Rick and guest Karen Walshe from Go Recruit reveal how remodelers can tap into the stories, reviews, and referrals of past clients to consistently close more deals and grow their reputation — without spending extra money on ads.🧰 What You’ll Learn:How to turn project stories into case studies that sellThe right way (and time) to ask for reviews and referralsTools that au...

2025-06-051h 02

Conversations That Convert Using Video to Attract High-Quality Opportunities🎥 How Builders Can Attract High-Quality Leads Using Video | YouTube University for Builders Welcome back to Conversations That Convert! In this episode, Rick and Daiana explore how builders, remodelers, and home improvement pros can leverage video marketing to attract, capture, and convert more high-quality leads. This is Part 3 of our YouTube University for Builders series, and today we’re diving deep into how to use video to draw in potential clients before they ever fill out a form.👷‍♂️ What you'll learn:The 4-part storytelling formula that builds emotional engagement and trustThe top 3 problems your leads are trying to solve (and how to address...

2025-05-2919 min

Conversations That Convert Why Video is a Builder’s Best FriendIn this episode of Conversations That Convert, Rick and Daiana dive into the power of video for home builders and remodelers.You'll discover the power of video and why is a builder’s best friend and they will reveal how you can build emotional connections with your audience, showcase your projects, and establish yourself as a local authority in your market. Video has become an essential tool for marketing your construction services, with platforms like YouTube, Instagram and TikTok making it easier than ever to reach your audience. 📹 What you'll learn in this episode:👉The power of video: combining spoken w...

2025-05-1517 min

Conversations That Convert Want More & Better Leads? DON’T Run Ads- DO this instead…Part IVAre you a homebuilder or remodeler thinking about running ads to generate leads? In this episode of Conversations That Convert, Rick and Daiana reveal why paid ads should be your last resort—not your first move.🔍 You’ll learn: ✅ The essential groundwork every builder must lay before advertising ✅ How to build a strong referral pipeline (B2C & B2B) ✅ Why SEO and organic traffic are your best lead sources 🚫 Which ad platforms to avoid (looking at you, Angi & Houzz) 👍 What actually works when you're truly ad-ready ⚠️ The hidden challenges of running paid campaigns in the building industry💡 Whether you're just getting started or lo...

2025-05-0524 min

Conversations That Convert 3 Secrets to Generating More Referral LeadsIn this episode of Conversations That Convert, Rick is joined by Matt Santagata from Locorum to explore how builders and remodelers can use gift cards as a powerful tool in their referral marketing strategy. From pre-appointment outreach to post-sale appreciation, Locorum’s platform makes it easy for businesses to incentivize clients, employees, and trade partners — all while boosting their reputation.What you'll learn in this episode: ✔️ How gift cards can be used at different touchpoints in the customer journey, from pre-appointment to post-sale ✔️ The key to using gift cards to encourage repeat business and referrals ✔️ How Locorum’s platform support...

2025-04-1838 min

Conversations That Convert Who is Actively Looking for your Service in your Local MarketWelcome back to Conversations That Convert! In this third installment of our Wanting More and Better Leads series, Rick and Daiana dive into how to attract high-quality, organic leads in your local market—people who are already searching for your remodeling, home building, or home improvement services.📌 In this episode:What are inbound vs. outbound leads?Why organic search traffic converts better than paid adsHow trust and authority work in SEOWhat makes leads truly valuable (hint: it’s not just clicks!)Why organic search...

2025-04-0820 min

Conversations That Convert Want More & Better Leads? DON’T Run Ads – DO THIS Instead! (Part II)🚀 Want to generate more high-quality leads without running ads? In this episode of Conversations That Convert, Rick and Daiana reveal the #1 overlooked strategy to revive cold and aging leads—without spending a dime on ads!🔎 What You’ll Learn: ✅ What are cold and aging leads—and why they’re a goldmine for your business ✅ How to stay top of mind with potential clients (TOMA strategy) ✅ The power of design, pricing, and location in nurturing leads ✅ Proven reactivation strategies to get leads back in the pipeline ✅ The #1 event strategy to drive immediate lead engagement💡 Stop wasting money on ineffective ads an...

2025-04-0222 min

Conversations That Convert Stop Running Ads! Do THIS Instead for More & Better Leads | Conversations That Convert Part 1Are you a home builder or remodeler struggling to get high-quality leads? Before you start running ads, you may want to consider a better strategy! In this episode of Conversations That Convert, Rick and Daiana break down the best ways to generate more and better leads—without relying on expensive ads.This is Part 1 of our 4-part series, where we focus on referrals—your most powerful lead source. Discover how to leverage: ✅ Business-to-business referrals from trade partners, suppliers, and realtors ✅ Consumer referrals from past clients, work-in-progress projects, and your sphere of influence ✅ Simple strategies to stay top-of...

2025-03-2614 min

Conversations That Convert How to Find More & Better Home Building & Remodeling Clients- Part III Lead Capture Plan🔴 Welcome back to Conversations that Convert! In this episode, we continue our series on How to Find More and Better Home Building & Remodeling Clients—and today, it’s all about setting up your lead capture plan.🏡 What You'll Learn: ✔️ The formula for capturing high-quality leads ✔️ Why your website visitors eliminate you in less than 19 seconds ✔️ How to create an irresistible offer for your prospects ✔️ The difference between asking and taking when engaging potential clients ✔️ How to shift from a builder-centric to a lead-centric approach🚀 If you want to attract...

2025-03-1313 min

Conversations That Convert How to Find More & Better Home Building & Remodeling Clients- Part IIWelcome back to Conversations That Convert! In this episode, we continue our Marketing Roadmap series, diving into the essential steps to attract and convert high-quality home building and remodeling clients.🏡 What You'll Learn in This Episode:✔️ The 3 key things every potential client looks for✔️ Why design inspiration is their #1 priority✔️ How to present pricing information without scaring clients away✔️ The importance of clearly defining your service area🎯 If you're a builder, remodeler, or home improvement pro, these insights will help you stand out and become the local builder of choice.📞 Want to attract, capture, and convert high-quality leads? Schedule a strategy call today: ht...

2025-03-0618 min

Conversations That Convert How to Find More & Better Home Building & Remodeling Clients- Part IIn this episode of Conversations That Convert, Rick and Daiana kick off a new series on how to attract, capture, and convert high-quality leads for home builders and remodelers. 🚀📌 What You'll Learn:✔️ How to become the local builder of choice in your area✔️ The difference between inbound vs. outbound marketing strategies✔️ Why lead follow-up and conversion plans are essential for business growth✔️ How to nurture aging leads and generate referrals from past clientsThis is Part 1 of our series, where we lay the foundation for a successful client acquisition system. Stay tuned as we dive deeper into each plan in upcoming episodes!🔔 Do...

2025-02-2117 min

Conversations That Convert How Builders Can Slash Insurance Costs Without Sacrificing CoverageIn this episode of Conversations That Convert, Rick sits down with Victoria Becker from Blue Collar Insurance Services to discuss how home builders and remodelers can save thousands on insurance without sacrificing coverage.Victoria shares insider tips on:✅ The biggest mistakes builders make when choosing insurance✅ How to reduce costs on general liability, workers' comp, and more✅ The importance of subcontractor insurance certificatesLearn how to protect your business, avoid costly mistakes and optimize your coverage—all while keeping more money in your pocket!

2025-02-1921 min

Conversations That Convert The Future of Remodeling Sales: Faster Estimates, Higher Conversions🎙️ What You’ll Learn in This EpisodeIn this episode of Conversations That Convert, Rick sits down with AJ Ballantine of Cornerstone Remodeling and Render to uncover how he scaled his remodeling business from $2M to $8M in just three years—without adding to his sales team.AJ shares the innovative process that transformed his sales cycle, increased efficiency, and led to the development of Render, a game-changing tool that streamlines the estimating and design process for remodelers.🚀 Key Takeaways from This Episode1️⃣ Breaking Through Growth Ceilings2️⃣ The Power of a Remote Sales Process3️⃣ How One Salesperson Closed $8M in a Year4️⃣ What is R...

2025-02-1247 min

Conversations That Convert 6 Deadly Sins of Home Builder & Remodeling Marketing 🎙️ What You’ll Learn in This Episode In this episode of Conversations That Convert, Rick and Daiana reveal the six biggest marketing mistakes that home builders and remodelers make—and how to avoid them. These pitfalls can waste thousands of dollars and months of effort, ultimately slowing down business growth. Learn how to create a scalable, high-converting marketing strategy that attracts the right leads and delivers predictable results. 🚧 The 6 Deadly Sins of Home Builder & Remodeling Marketing 1️⃣ Paying for Exposure Without a Plan Builders often jump into paid ads (Google, Facebook, SEO, Angi’s List) thinking that more exposure = more leads. However, wi...

2025-01-2917 min

Conversations That Convert How to Use AI to Manage Marketing & Sales EffortsIn this episode of Conversations That Convert, Rick and Daiana discuss how AI is transforming marketing and sales management for builders and remodelers. Discover how to optimize your efforts, track key performance indicators (KPIs) and continuously improve your sales pipeline with actionable insights and automation. 🎯 What You’ll Learn in This Episode 1️⃣ Key Marketing KPIs for Builders: The importance of tracking website traffic, including geography and engagement metrics. How to identify high-value channels like organic search and direct traffic. The role of lead magnets in capturing high-quality leads. 2️⃣ Essential Sales KPIs for Builders: Measuring lead-to-appointment conversion rates and show rates. Tracki...

2025-01-2221 min

Construction Champions Podcast Mastering Client Acquisition: for Construction! Construction Champions Podcast 2-98 Rick StorlieIn this episode of the Construction Champions podcast, Rick Storlie shares insights into building a successful construction business by focusing on creating unique value, understanding your target market, and developing systematic approaches to lead generation and client acquisition. The discussion emphasizes the importance of niching down, being selective about projects, and creating a business that allows owners to maintain a healthy work-life balance. Rick provides practical advice for construction professionals looking to grow their businesses strategically, highlighting that success is not just about scaling, but about creating a business that aligns with personal goals and provides meaningful opportunities. About ...

2024-12-0534 min

Conversations That Convert 3 Questions with BLC: Using AI to Turn Cold Leads into Hot Prospects - Part II Reactivation Campaigns (Events & Database) 🚀 Turn Cold Leads Into Hot Prospects with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana dive into the transformative power of AI for builders and remodelers looking to maximize their sales pipeline. Discover how to breathe new life into cold or aging leads, saving time, enhancing engagement, and ultimately closing more deals through personalized and automated nurturing. 🎯 What You’ll Learn in This Episode: 1️⃣ What is a Cold or Aging Lead? Understand the three types of cold leads: unengaged prospects, delayed projects, and ghosted conversations. 2️⃣ Mastering Database Management: The importance of segmenting your leads into three pipelines: new, B2B...

2024-12-0416 min

Conversations That Convert 3 Questions with BLC: Using AI to Turn Cold Leads into Hot Prospects - Part I Long-term Nurturing campaigns 🚀 Turn Cold Leads Into Hot Prospects with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana reveal the secrets to using AI to transform cold or aging leads into sales-ready opportunities. Builders and remodelers can save time, boost engagement, and close more deals by automating the nurturing process while keeping things personal. 🎯 What You’ll Discover in This Episode: ✔️ What is a Cold or Aging Lead? The three types of cold leads you may already have. ✔️ How to Stay Top of Mind: Why long-term nurturing campaigns build trust and value. ✔️ AI’s Role in Lead Nurturing: How AI personalizes messages...

2024-11-2718 min

Conversations That Convert 3 Questions with BLC: Using AI to Qualify Leads Before an Appointment 🚀 Qualify Leads Like a Pro with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana discuss how builders and remodelers can use AI to qualify leads before appointments, saving time and improving efficiency. By automating the qualification process, you can ensure you're spending your time on high-quality, sales-ready leads. 🎯 What You'll Learn in This Episode: ✔️ How AI gathers crucial information, like budget, timeline, and project location. ✔️ The importance of appointment reminders to increase show rates. ✔️ How to personalize conversations using AI for better engagement and higher conversions. ✔️ Ways AI compiles and reports lead data to make calls more effective. 👷 Why Thi...

2024-11-2014 min

Conversations That Convert 3 Questions with BLC: Using AI to Convert Leads into AppointmentsCurious about how AI can help you turn leads into appointments? In this episode of Conversations That Convert, Rick and Daiana dive into how builders can use AI to follow up with new leads and convert them into booked appointments. They explore how AI can automatically engage leads, tailor responses, and keep your pipeline full—without any extra work on your part. If you're a builder or remodeler looking to improve lead conversion rates, this episode is packed with insights to make it happen. 🎥 In this episode, you'll learn: ✔️ The optimal timing for AI-driven follow-ups that capture attention ✔️ How to structure...

2024-11-1316 min

Conversations That Convert How to Break out of the Revenue Trap, get more Profit and be Free to BuildAre you a home builder or remodeler stuck in the "revenue trap," working hard but barely seeing profits? In this episode of Conversations That Convert, Rick teams up with the experts from Contractor Convergence to tackle the all-too-common cycle that keeps builders and contractors from real profitability. With decades of experience, Kyler, Rick, and Jeff break down how to escape this trap, plug profit leaks, and gain the freedom to focus on projects that truly matter. 🎥 Key takeaways include: 👉Understanding the "revenue trap" and how it impacts your bottom line 👉The "Big Eight" profit leaks and practical steps to fix them ...

2024-11-0538 min

Conversations That Convert 3 Questions with BLC: How Builder's are Using AI to Capture More Website Leads Curious about how AI is helping builders attract more leads? In this episode of "Conversations That Convert," Rick and Daiana dive into the exciting ways home builders can use AI to improve their website experience and capture high-quality leads. From advanced heat mapping to understanding key analytics, they walk through the exact tools and strategies that make it easier for builders to engage visitors and turn them into clients. 🎥 In this episode, you'll learn: ✔️The top analytics to track for a user-friendly website ✔️How heat mapping can reveal lead behavior and optimize your site ✔️Tips for beginners on using AI for better l...

2024-10-2916 min

Conversations That Convert 3 Questions with BLC: Does AI Help or Hurt a Builder Capture More Digital Leads? Are you a builder or remodeler curious about how AI can impact your lead generation efforts? In this episode of 3 Questions with BLC, we explore the rapidly evolving role of artificial intelligence in the construction industry. Specifically, we discuss how AI can help—or hurt—your ability to capture more digital leads. With AI changing the way businesses operate, it’s important to understand how you can leverage it to lighten your workload, increase lead conversions, and stay ahead of the competition. We’ll cover the ways builders are currently using AI on their websites, the potential pitfalls, and how to m...

2024-10-2328 min

Conversations That Convert 3 Questions with BLC: Referrals (Realtors)Are you a builder or remodeler looking to increase your referrals from realtors? In this episode of "3 Questions with BLC," we dive into the strategies for leveraging realtor partnerships to grow your custom home or remodeling business. Learn how recent changes in the real estate industry are opening new opportunities for builders to connect with realtors and gain more referrals. We’ll cover how to start networking with local real estate agents, create mutually beneficial partnerships, and boost your lead flow. Don’t miss out on these actionable insights that can help you build stronger rela...

2024-10-1617 min

Conversations That Convert 3 Questions with BLC: Architect & Interior Design Referrals Are you a home builder or remodeler looking to expand your network and generate more referrals from architects and interior designers? In this episode of "Conversations That Convert," we dive deep into the strategies for building lasting relationships with architects and interior designers. Learn how to approach potential referral partners, identify the right designers to work with, and create mutually beneficial connections that can bring consistent, high-quality leads to your business. Don't miss out on this valuable discussion that can help you tap into a whole new level of referral business! Tune in weekly for more valuable conversations on...

2024-10-0920 min

Conversations That Convert 10 Reasons Why Builders & Remodelers Fail to Grow - Part IIAre you ready to take your construction business to the next level and finally break through the barriers that have been holding you back? In Part 2 of our discussion with Randy Stanbury from 4 Level Coach, we’ll dive even deeper into key reasons why many builders and remodelers fail to achieve sustainable growth. ⚠️ Don’t miss this crucial episode! Avoid these common pitfalls and gain proven strategies to accelerate your business growth and outpace your competition. Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST for expert discussions that hel...

2024-10-0244 min

Conversations That Convert 10 Reasons Why Builders & Remodelers Fail to GrowAre you a home builder or remodeler struggling to grow your business despite putting in countless hours and effort? Our special guest, Randy Stanbury, from 4 Level Coach, takes a deep dive into the top 5 key reasons why many builders and remodelers fail to achieve sustainable growth. From unclear business vision and lack of financial mastery to pricing strategies and time management challenges, we’ll uncover the core issues that might be keeping you stuck on the hamster wheel. Discover actionable solutions that will help you break free from these barriers and put your bu...

2024-09-2537 min

Conversations That Convert 3 Questions with BLC: How to get MORE Client Referrals & Repeat BusinessAre you a home builder or remodeler looking to generate more referrals and secure repeat business? In this episode, we break down proven strategies to help you build stronger client relationships and turn satisfied customers into your biggest advocates. Discover how to implement referral systems that drive growth and keep your project pipeline full! Don't miss out on this valuable episode that can unlock new revenue streams for your business. Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST for essential conversations about boosting your lead conversions, referrals, and client loyalty, without increasing marketing...

2024-09-1616 min

Conversations That Convert 3 Questions with BLC: SEO - what is it, should builders use it & avoiding the scamsAre you a home builder or remodeler wondering if SEO is the right strategy for your business? Or maybe you’re worried about falling victim to SEO scams that promise quick results? In this episode, we break down the essentials of SEO for builders and remodelers, answering the three most important questions: What is SEO? Should builders invest in it? And how can you spot and avoid common SEO scams? Don't miss out on this valuable discussion that could save your business time and money while boosting your online presence! ***** Join us every Thursday at 11 am CST, 12 pm EST, 10 am...

2024-09-0528 min

Conversations That Convert 3 Questions with BLC: Online Lead MagnetsAre you a custom home builder or design-build remodeler looking to attract more high-quality leads online? We dive deep into the world of lead generation and share valuable insights and strategies for using online lead magnets to grow your business. Don't miss out on this must-watch episode that will give you the edge over your competitors. ***** Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST to hear a conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watch your bottom line grow. Builder Lead Converter ATTRACTS...

2024-08-3013 min

Conversations That Convert 3 Questions with BLC: What kind of website layouts do buyers respond to?In this series, we’ll answer 3 frequently asked questions about ATTRACTING, CAPTURING & CONVERTING high-quality custom home and remodeling leads. Are you looking to attract more buyers as custom home builder or design/build remodeler? In this episode, we're diving into the world of website layouts and how they can make or break a buyer's response. Don't miss out on our expert insights and tips to elevate your online presence and attract your dream clients. Tune in now! ***** Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST to hear a conversation for remodelers, ho...

2024-08-2816 min

Conversations That Convert 3 Questions with BLC: What website content are design/build leads looking for? 3 Questions with BLC: What website content are design/build leads looking for? Are you a custom home builder or design/build remodeler who is struggling to attract leads through your website? In our latest series, 3 Questions with BLC, we dive into the minds of design-build leads and uncover exactly what they are looking for on your website. Get ready to take your online presence to the next level and generate more leads than ever before. Don't miss out on this valuable insight from industry experts. Tune in now! ***** Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST...

2024-08-2119 min

Conversations That Convert Why doesn't my website capture more leads?In this series, we’ll answer 3 frequently asked questions about ATTRACTING, CAPTURING & CONVERTING high-quality custom home and remodeling leads. Ever wondered why your website isn't bringing in more high-quality leads? What are the common challenges and effective strategies for maximizing lead generation on your website? Let's answer your questions in our episode. Take your online presence to the next level and start converting those clicks into clients! Don't miss out and start boosting your website! ***** Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST to hear a conversation for remodelers, home builders, and home im...

2024-08-1414 min

Conversations That Convert Why Builders are Falling Short of Profit Goals (and what they can do about it) Struggling to reach your target profit goals? With decades of experience in the industry, we have seen firsthand how many builders are falling short of their profit goals due to outdated strategies and lack of innovation. In this must-watch episode, Rick interviews Emma Jane and what Shinn Consulting sees as some of the biggest challenges to profitability for 2024 and beyond. Don't let your profit goals slip away – hit play and maximize your profits! 👍 Like this video if you found it helpful! 📢 Subscribe to our channel for more expert insights. 💬 Comment below with your questions or share your lead generation success sto...

2024-08-0732 min

Conversations That Convert Part V: Understanding Your Sales Pipeline: How to Estimate Future SalesAre you leaving money on the table when it comes to your sales pipeline? Learn how to accurately project your sales that can make all the difference in the success of your business. Join us as we break down the key strategies and techniques for forecasting future sales for home builders and remodelers. From understanding conversion rates to tracking progress and closing deals, we'll give you the expert insights and tips you need to optimize your sales pipeline. Don't miss out on this valuable information – hit that play button and let's get started! ***** Join us every Thursday at 11 am...

2024-07-2617 min

Conversations That Convert Appointments: The Good, The Bad & The Ugly (What Builders Should Be Converting)In the competitive world of home building and remodeling, effective appointments can make or break your business. In our latest episode, "Appointments: The Good, The Bad & The Ugly (What Builders Should Be Converting)," we break down everything you need to know about maximizing your meeting outcomes. What You'll Learn: • The Good: Discover the types of appointments that lead to high conversion rates and how to identify hot leads. • The Bad: Learn about common pitfalls that can derail your appointments and how to avoid them. • The Ugly: Understand the warning signs of appointments that waste your time and resources. Ready to tur...

2024-07-0219 min

Conversations That Convert A Modern Approach to Home Building with BuilderPadIn this episode, Rick will introduce you to a new project management software solution for custom home builders and remodelers. In this detailed walkthrough, Hill Dickerson and Mark Thompson share how BuilderPad revolutionizes the homebuilding process by offering innovative tools and strategies designed to enhance efficiency and quality. From initial design concepts to the final touches, BuilderPad supports custom home builders and remodelers at every stage of construction. Don't miss out on this opportunity to elevate your homebuilding projects. Hit play, and let's build a brighter future with BuilderPad! ***** Join us every Thursday at 11 am CST, 12 pm EST, 10 am...

2024-07-0234 min

Conversations That Convert Part III: How to Find Hot Leads by Understanding Lead EngagementUnlock the secrets to successful lead generation in the home construction industry with Part III of our series. In this episode, we'll show you how to identify and nurture hot leads by deepening your understanding of lead engagement. Whether you're a home builder, remodeler, or custom home builder, our expert tips will help you elevate your lead generation strategies and grow your business. Learn how to track engagement metrics, tailor your approach to potential clients, and convert those leads into loyal customers. Don't miss out on this critical information—watch now and start transforming your lead generation process today! ********** Jo...

2024-07-0217 min

Building Freedom Podcast A Builders Guide to Converting High-Quality Leads (feat. Rick Storlie - Builder Lead Converter)In this episode of the Building Freedom podcast, Randy welcomes Rick Storlie from Builder Lead Converter to discuss the challenges builders face in generating quality leads. Rick shares insights into developing high-quality leads and the importance of trust and value in the builder-client relationship. He emphasizes the need for a well-structured marketing system that nurtures potential clients through detailed information, tailored content, and strategic engagement. Join Randy & Rick as they delve into effective strategies for builders to enhance lead quality and conversion rates.Builder Lead Converter attracts, captures, & converts high-quality leads for builders so they can pick...

2024-06-2842 min

Conversations That Convert Managing a Deck Business from 3,000 Miles AwayAre you a builder, home builder, remodeler, or involved in any type of home construction business? Do you dream of being able to run your company from anywhere in the world, even if it's 3,000 miles away? Then you don't want to miss this video! Join Jordan Webb from Freedom Brothers Mastermind as he shares his inspiring story of how he successfully manages a remote building business while traveling the world. With his expertise and experience, he now helps other builders break free from the daily grind and achieve true freedom in their businesses. From tips on managing projects remotely...

2024-06-0535 min

Conversations That Convert Key Performance Sales Indicators for Builders- Part II: Which Lead Sources to Target for High-Quality BuyersAs Peter Drucker famously said, "You can't manage what you don't measure." And in the competitive world of home construction, tracking the effectiveness of your marketing and sales efforts is essential. That's why we're here to break down the different KPIs that builders need to be using in order to stay ahead of the game. In this second episode of the series "Key Performance Marketing & Sales Indicators for Builders", we'll focus on lead sources and which ones deliver high-quality buyers. After all, not all leads are created equal. We'll explore the top sources that will bring in those valuable...

2024-05-2421 min

Conversations That Convert Key Performance Sales Indicators for Builders- Part I Google Analytics As Peter Drucker famously said, "You can't manage what you don't measure." And when it comes to building homes and remodeling, tracking the right Key Performance Indicators (KPIs) is crucial. In this first part of the new series "Key Performance Sales Indicators for Builders", we'll dive into the world of Google Analytics and uncover how builders can use this powerful tool to analyze their website's effectiveness and drive more leads for home construction. Whether you're a seasoned builder or just starting out, understanding your website's performance is essential for success in today's market. So join us as we break...

2024-05-1015 min

Conversations That Convert 2024 State of the Residential Construction Industry Highlights (Survey Results) Get ready to discover the latest insights and trends in the residential construction industry. In this episode, Russ Stephens from the Association of Professional Builders reveals the results of a survey conducted with over 1,500 builders. From market outlook to business strategies, we cover it all. And as a bonus, make sure to download a copy of our comprehensive report for even more valuable information. Stay ahead of the game and watch now! Make sure you download a copy of the report below! 👉 https://sorci.associationofprofessionalbuilders.com/2024 - Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am...

2024-04-1934 min

Conversations That Convert 6 Secrets to Hiring Great EmployeesLooking to level up your homebuilding or remodeling business with top-notch employees? Look no further! In this eye-opening interview, Paul Sanneman from Contractor Staffing Source shares invaluable insights on how to find, hire, and manage great employees. With years of experience in the construction industry, Paul breaks down the key strategies and tips for attracting and retaining top talent. Don't let a lack of skilled workers hold back your business growth – watch/listen now and take your team to the next level! - Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST to he...

2024-04-0132 min

Conversations That Convert How to Create a Client Acquisition Road Map- Part IV: Don’t Give Up- Reactivating Cold Leads Are you tired of feeling stuck in your client acquisition efforts? Don't give up just yet. In this latest episode, we dive into the key steps and strategies for creating a client acquisition roadmap that will help you reactivate those cold leads and bring in more business. As industry experts, we understand the challenges of finding new clients in a competitive market. That's why we're sharing our proven methods and insider tips to help you attract and convert potential clients into loyal customers. Whether you're a seasoned pro or just starting out, this episode is a must-listen for any...

2024-03-2420 min

Conversations That Convert How to Create a Client Acquisition Road Map: Part III- How to Respond to Different Lead BehaviorAre you tired of struggling to find high-quality leads? In this 4-part series, we will show you step-by-step how to create a steady flow of top-notch leads. From increasing lead engagement to designing a follow-up plan, responding to different types of lead behavior, and reactivating cold/aging leads - we've got you covered. So get ready to take your business to the next level with these proven strategies and valuable insights. Don't miss out on this opportunity to grow your business and stand out from the competition. Watch now and start reaching your full potential as a homebuilder or...

2024-03-1911 min

Conversations That Convert How to Create a Client Acquisition Road Map: Part II - Secrets to Follow-Up with High-Quality LeadsWelcome to our 4-part series on generating a steady flow of high-quality leads for your homebuilding or remodeling business. In this comprehensive guide, we will be covering everything you need to know to increase lead engagement and effectively follow up with potential clients. From strategies for engaging with high-quality leads to designing an effective follow-up plan, we've got you covered. Don't miss out on this valuable series that will take your homebuilding or remodeling business to the next level. Stay tuned for the second part of our series where we dive into the topic of creating more engagement from...

2024-03-1919 min

Conversations That Convert How to Create a Client Acquisition Road Map: Part I - Create More Engagement from High-Quality LeadsAre you a builder struggling to generate high-quality leads? Look no further! In this 4-part series, we will provide you with a comprehensive road map on how to create a steady flow of qualified leads. From increasing lead engagement to designing an effective follow-up plan, we've got you covered. Learn how to effectively respond to different types of lead behavior and even reactivate old leads. Don't miss out on this valuable information that will elevate your homebuilding or remodeling business to the next level. Whether you're a seasoned pro or just starting out, these tips and strategies on how...

2024-03-1919 min

Conversations That Convert How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part VLooking to keep your sales pipeline full in a tough market? In this fifth and last episode of our series "Guerilla Marketing", we dive into the importance of working your database. As a home construction company, your database is a goldmine waiting to be tapped. Join us as we share practical tips and strategies on how to utilize and maintain your database effectively for consistent leads and sales. Don't let a slow market bring you down - watch now and stay ahead of the game. - Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am...

2024-01-1223 min

Conversations That Convert How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part IVAre you struggling to keep your sales pipeline full in this tough market? Look no further because this fourth part 4 of our Guerilla Marketing series has arrived to save the day! In this episode, we’re revealing how updating your offer can lead to a flood of responses from potential leads. Don’t miss out on these valuable tips and tricks for standing out in a competitive industry. Watch now and discover the key to keeping your business thriving in any market. - Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST to hear a co...

2024-01-0523 min

Conversations That Convert How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part IIIAre you an experienced builder struggling to keep your sales pipeline full? In this third part of our episode "How Builders Can Keep Their Sales Pipeline Full in a Tough Market", we'll show you some Guerrilla Marketing tips that will help you ATTRACT, CAPTURE, CONVERT & SELL more new home leads in a challenging market. Discover creative ways to increase referrals and turn them into homeowner wins with our builder sales assistant. Watch now to learn how! - Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST to hear a conversation...

2023-12-1916 min

Conversations That Convert How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part IIAre you hoping to stay competitive during a down market? We've got the answer! In this five-part series, we'll explore guerrilla marketing ideas that are free, or nearly free, to help builders ATTRACT, CAPTURE, CONVERT, and SELL more high-quality jobs in a challenging market. This second episode in the series will dive deep into simple website tweaks to get more from your website (or Website Optimization). Learn how to make your website stand out and discover new ways of generating online home lead opportunities. Don't wait - get started now with our builder sales assistant and start making more...

2023-12-1117 min

Conversations That Convert How Builders Can Keep Their Sales Pipeline Full in a Tough Market- Part IAre you a builder struggling to stay afloat in a challenging market? Are you a builder frustrated with an unresponsive sales pipeline? Join us in this 5-part series to learn how to ATTRACT, CAPTURE, CONVERT & SELL more high-quality jobs in a challenging market. Part I: We’ll explore which FREE 3rd party platforms provide the best exposure for builders Part II: Simple website tweaks to get more from your website Part III: How to increase referrals Part IV: Different “offers” or call-to-action to get more responses from leads Part V: Pulling sales from your existing database of leads/clients. So wha...

2023-12-0418 min

Conversations That Convert Lead Generation for Builders: Part V- Measuring EffectivenessWhen a builder decides to embark on a marketing program, the question always comes up- ‘where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. Stop guessing which lead generation methods work best for builders! Learn how to quantify and measure the effectiveness of your online campaigns with Part 5 of our series on Lead Generation for Builders. Join us as we walk you through the essential steps to accurately evaluate what is working (and what isn’t) when it comes to generating new home leads online! Don’t waste...

2023-11-0815 min

Conversations That Convert How to Attract, Capture & Convert High-Quality Digital Leads for Custom Builders & RemodelersJoin us as we dive into the #1 marketing challenge faced by custom builders and remodelers: generating high-quality leads. Custom builders and remodelers have a unique challenge in attracting leads without model homes and controlled neighborhoods. This means their websites need to deliver a significantly higher percentage of leads compared to production or semi-custom builders. - Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am PST to hear a conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without the added expense and watching your bottom line grow. ...

2023-11-0157 min

Conversations That Convert Lead Generation for Builders: Part IV- Advertising Episode 2When a builder decides to embark on a marketing program, the question always comes up- ‘where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. Discover the best practices to get targeted leads from both online and offline sources. In this second episode of Lead Generation for Builders: Part IV- Advertising, we reveal what types of ads to avoid and how a Builder Sales Assistant can assist in generating online leads. Tune in now and learn how to take your business up a notch. -

2023-10-3122 min

Conversations That Convert Lead Generation for Builders: Part IV- Advertising Episode 1Are you a builder looking to dramatically increase your online lead generation? Join us in this part-four series as we discuss the best strategies for generating new home leads with an emphasis on paid advertising. Learn why paid ads should be used only after implementing other inbound platforms, and how sponsored results can lead to poor conversion rates. Plus, get tips on using Google Adwords to reach more potential clients and maximize your return. Watch and discover how this episode can help you navigate the complexities of digital marketing and generate new home leads online with ease!

2023-10-0316 min

Conversations That Convert Lead Generation for Builders: Part III- Search Engine OptimizationReady to learn how to generate new home leads for your builder or remodeler business? Join us in part three of our "Lead Generation for Builders" series where special guest Jens Rhoades from Floodlight SEO. We will show you the step-by-step process of setting up and executing effective search engine optimization strategies! With the help of this guide, you'll have the tools and strategies you need to become a successful builder sales assistant - so don't miss out - watch now! To learn more about Floodlight SEO, visit https://www.floodlighseo.com. -

2023-09-2838 min

Conversations That Convert Case Study Radford Building Company: Lessons from a SolopreneurAre you looking to generate online new home leads? Then you don't want to miss this inspiring story from Jason Radford of Radford Building Company. Jason Radford of Radford Building Company is a member of the Association of Professional Builders. He shares his journey of building his custom home and remodeling business from a struggling solopreneur to opening his office and adding his first employees. Learn how he did it and get inspired by Jason's journey as a member of the Association of Professional Builders. Watch now and see how you can turn your dreams into a reality! -

2023-09-0648 min

Conversations That Convert Lead Generation for Builders: Part II- Plugging Your Opportunity LeaksWhen a builder decides to embark on a marketing program, the question always comes up- ‘Where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. Don't miss out on potential leads! Take control of your builder sales process and plug those opportunity leaks. This 5 part series will detail, chronologically, how to set up, execute, and manage a lead generation campaign for home builders & remodelers. Check out this episode and learn how to effectively generate online new home leads and build a successful lead generation campaign that will help...

2023-08-2922 min

Conversations That Convert Eric Fortenberry from Job Tread: A New Way for Builders to Organize, Manage and Grow Their BusinessAre you looking for an easier way to manage and generate new home leads in your business? Check out this interview with Eric Fortenberry of Job Tread. Job Tread is a new production management tool for builders that is a direct competitor to BuilderTrend/Co-Construct. Hear all about Eric's background and how he and his team built a BETTER way for builders to deliver highly profitable jobs and happy clients. Learn how Job Tread can help boost your sales and take the hassle out of managing your business. Watch now to find out more! To learn more about Job...

2023-08-2938 min

Conversations That Convert Lead Generation for Builders: Advertise? SEO? Where Should a Builder Start?When a builder decides to embark on a marketing program, the question always comes up ‘Where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. In part 1, we show builders how to set up a roadmap to generate a lead all the way to converting them into an appointment. This 5 part series will detail, chronologically, how to set up, execute and manage a lead generation campaign for home builders & remodelers. Ready to take your marketing game to the next level? Let's go! 🚀 Part 2 is just around the corner...

2023-08-0815 min

Conversations That Convert How to Convert High-Quality Online Custom Home & Remodeling Leads into AppointmentsThe #1 marketing challenge for custom builders and remodelers, in fact, any builder, is generating high-quality leads. Custom builders and remodelers have the unique challenge of attracting leads without model homes and neighborhoods, where they control the land. Crack the code to attract top-notch leads as a custom builder or remodeler. Overcome the challenge of showcasing your work without model homes or neighborhoods. This in-depth series dives into the essential website content that grabs attention, the secret to capturing leads with irresistible lead magnets, and the power of marketing segmentation to turn leads into actual phone calls. Discover how to...

2023-08-0118 min

Conversations That Convert Custom Builder & Remodeler Website Secrets to Capture High-Quality LeadsLearn the secrets to gaining more leads as a builder or remodeler in this episode! Get the upper hand on your competitors with these essential website secrets from an expert in the industry. Discover how to create permission-based relationships, capture high-quality leads, and convert more leads into phone calls with marketing segmentation. Tune in now to learn how to maximize your sales opportunities and generate more successful business! - Join us every Thursday at 11 am CST, 12 pm EST, 10 am MST, and 9 am...

2023-07-2419 min

Conversations That Convert Bidding Custom Homes & Remodeling Jobs: Turning Estimates into a Revenue StreamThis is an encore to the 2023 International Builder Show (IBS) standing-room-only presentation of, "Bidding Custom Homes & Remodeling Jobs: Turning Estimates into a Revenue Stream." The program is a case study of how Ironwood Custom Builders earned $58,559 in pre-construction estimating fees with a 60% markup on remodeling and 30% on custom homes, netting 10% for both. Rick Storlie from Builder Lead Converter will be joined by Kelly Anderson, owner of Ironwood Custom Builders, and Russ Stephens from the Association of Professional Builders. At IBS, over 170 builders requested a copy of the slides from this program. Everyone that att...

2023-03-081h 10

Conversations That Convert 2023 International Builders Show Recap- State of the Market UpdateThe 2023 International Builders Show has come and gone, but not before giving us a snapshot of the current state of the market. Builders need to stay ahead of the curve if they want to stay competitive in this ever-changing industry. Rick reviews the "state of the building market" based on feedback from the 2023 Design & Build week in Las Vegas. Watch this recap! This will give you a quick overview of what's new, what's hot, and where the industry is headed. - Builder Lead Lead Converter captures & converts leads for home builders & remodelers so th...

2023-02-2113 min

Conversations That Convert Builder's ask...‘What’s the best way to get a quick commitment from a new lead?’Can a builder get a commitment from a lead in 30 minutes or less? Yes! Tune in and Rick will share a simple 3-step formula you can use to get a "yes!" from your next lead. In this episode, we’ll review and answer Builder’s most frequently asked questions about lead generation, marketing, sales process, sales management, and others! - Builder Lead Lead Converter captures & converts leads for home builders & remodelers so they can grow sales revenue and margins. Find out how https://www.builderleadconverter.com Facebook: https://www.facebook.com/Builde...

2023-01-0609 min

Professional Builders Secrets 48. How To Generate Leads To Fill Construction Slots With Rick StorlieIn episode 48 of the Professional Builders Secrets podcast, we’re joined by Rick Storlie, founder of Builder Lead Converter, based out of Minnesota, United States. Throughout this episode, Rick delves into how builders can generate leads to fill out their construction slots. INSIDE EPISODE 48 YOU WILL DISCOVER The difference between lead generation and client acquisition What a healthy pipeline looks like How to generate more leads to fill construction slots Lead generation blind spots you may be overlooking How much you should budget for lead generation And much, much more. ...

2022-09-2344 min

Conversations That Convert Top 3 Home Builder & Remodeler Sales Mistakes in 2022With the home building and remodeling markets still hot as can be, not every outlook is rosy. Rick & Diana look at the 3 critical sales mistakes builders are making in 2022 and how to correct them. Stay ahead of your competition. Listen to this video now! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply chain and labor market issues. Find out how https://www.builderleadconverter.com/ Facebook: https://www.facebook.com/BuilderLeadConverter LinkedIn: https://www.linkedin.c...

2022-05-2018 min

Conversations That Convert Top 3 Online Lead Conversion Mistakes in 2022With high demand in most local markets, builders aren’t struggling to find leads. So why is it so hard to find high-quality ones? Rick & Daiana discuss the top 3 online lead conversion mistakes builders are making in 2022. Deep dive and listen to the episode! By understanding these mistakes, you can improve your lead conversion rate and see better results in your business. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply chain and labor market issues. Find out how http...

2022-05-0519 min

Conversations That Convert How to Take Market Share from Your CompetitorsRick & Daiana discuss 3 strategies builders can implement to take jobs from competitors. We start with common mistakes and then reveal an easy-to-implement process for becoming the "go-to" builder in your local market. If you don’t have a process for becoming the go-to builder in your local market, then now is the time to change that. Listen to this episode, implement these strategies and see how your business grows. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply chain and...

2022-04-2819 min

Conversations That Convert How to use Design as a Differentiation ToolIn the latest episode of our, "How to Beat Your Competition" series, Morning Star Builders of Houston, TX joins Rick to share how they've built a company that uses design to become the custom builder of choice. Ted, Yvonne, and Blake share what they've learned along with mistakes to avoid if you'd like to set yourself apart from your competitors using design. These experts know what it takes to stand out in a crowded market. So if you're ready to take your business up a notch, be sure to listen to this helpful episode. - ...

2022-04-2136 min

Conversations That Convert How to Attract & Keep Great Employees & TradesWith no end in sight to labor shortages, the difference between a home builder or remodeler being able to operate is their ability to attract and keep talent. Rick will share some key strategies and actionable ideas builders can use to create a culture that attracts and retains great people. Listen to this episode to learn more, and be sure to put these ideas into practice so you can keep your business thriving! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins w...

2022-04-1422 min

Conversations That Convert Creating a Competitive Advantage and Closing Prospects When You're Not the Lowest PriceIf you own a home remodeling, building, or improvement company, your prospective clients are always trying to balance your perceived value vs. the price you're asking. The question each lead asks is, 'Why Should I Choose You When You’re Not the Lowest Price??' There is a process for creating a completive advantage and in this episode, Rick interviews Andrew Burton from Creekside Custom Homes & Remodeling. Andrew discusses how he's uniquely positioned himself as the builder of choice, even when his competitors charge less and do not have the advantage of owning the lots his clients buil...

2022-04-0740 min

Conversations That Convert Developing a Network of Referral PartnersIn order to get the best referrals from your clients, it's important that you develop a network of referral partners. Rick & Daiana discuss how builders are leaving money on the table by not tapping into their referral network. They review why it happens and how to develop a network of Referral Partners. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply chain and labor market issues. Find out how https://www.builderleadconverter.com/ Facebook: https://www.facebook.c...

2022-03-2411 min

Conversations That Convert Creating an Online Emotional Connection with New Home LeadsIn this episode, Greg Bray, President of Blue Tangerine joins Rick to discuss the art and science of connecting with your future buyers online. Here are the things you will learn in this episode: The types of emotional decision-making that factor into the home buying process How a buyer’s emotion fits into your digital interactions When a prospective buyer is visiting your website for the very first time, what is their immediate goal? What negative emotions can be perceived from your website The tools and techniques builders can use to create an emotional connection and build tr...

2022-03-2437 min

Conversations That Convert The Art of Reviving Cold (and Old) Leads - Part IWhat's the best way to find new customers? Of course, it's through your existing customer base! Not only is this a more cost effective strategy, but you can also try out different techniques to see what works best for you. In this episode, Rick and Daina share the most creative ways to reactivate cold (or old) leads and turn them into hot prospects! Let us help you out by giving you something that will get your leads attention! Dive in and revive your leads by listening to the part 1 of this latest episode. -

2021-09-0911 min

Conversations That Convert How to Automate Your Lead Appointments (and get them to show up)Do you want to grow your business but don't have the time to chase all the new leads you need? Learn how to use automation technology to capture and convert new leads into appointments, with no effort on your part! In this episode, Rick and Daiana will discuss the step-by-step process how stop chasing leads and still grow your business. From manual follow-up and booking lead calls to setting up an online scheduler and sending reminder campaigns. Listen to the full episode to know why it's so powerful, and also to give you some...

2021-09-0212 min

Conversations That Convert How to Get Leads to Respond to Your Follow-upIt's great to get a lead, but what do you do if they don't respond? In this episode, Rick and Daina will show you how to get leads to respond to your follow-up. The first stage is to establish momentum using a specific technique to format your messages. Finally they talk about when your leads expect to hear from you and what you can and can't automate. Tune in now to know more about the three simple tips that will help your leads feel more comfortable with you and are more likely to res...

2021-08-2013 min

Conversations That Convert Do’s & Don’ts- 6 Tasks Every Sales Rep Should Stop DoingIf you are a sales representative for a home remodeler, builder, or home improvement company, this video is for you! Rick and Daiana are here to help you avoid some of the most common mistakes that sales reps make. Here are the Top 3 out of the 6 sales tasks you should STOP doing: Chasing Bad Leads Too Low Sales Price Too Much Windshield Time Check out more details on how to make them right! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and m...

2021-07-2219 min

Conversations That Convert Your Website Stinks- 5 Website Lead Capture KillersLosing leads is one of the biggest fears for anyone in the home improvement industry. Homebuilders and remodelers go to great lengths to make sure they're getting traffic from their websites, but it's not always enough. Listen to this episode and find out as Rick shares the top 5 lead killers most builder websites contain. Tune in now! And let's dig dive into what your website could be doing wrong that's costing you valuable leads! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales rev...

2021-07-1618 min