podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
Ricky Shockley
Shows
Med Spa Success Strategies
Multi 7-Figure Med Spa Benchmarks: Why You Should Build It Like You'll Sell It! w/ Ben Hernandez
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (https://skytalegroup.com/)In this episode, we cover:✅ What a “de-risked” med spa look...
2025-07-04
53 min
Med Spa Success Strategies
Multi 7-Figure Med Spa Benchmarks: Why You Should Build It Like You'll Sell It! w/ Ben Hernandez
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (https://skytalegroup.com/)In this episode, we cover:✅ What a “de-risked” med spa looks li...
2025-07-04
53 min
Med Spa Success Strategies
AmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie Jackson
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pric...
2025-06-27
55 min
Med Spa Success Strategies
AmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie Jackson
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, prov...
2025-06-27
55 min
Med Spa Success Strategies
Building a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley Wood
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood (https://thelookfacialaesthetics.com/)With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what...
2025-06-20
1h 22
Med Spa Success Strategies
Building a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley Wood
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood (https://thelookfacialaesthetics.com/)With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what it...
2025-06-20
1h 22
Med Spa Success Strategies
Growing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara Shikhman
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling based on...
2025-06-06
47 min
Med Spa Success Strategies
Growing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara Shikhman
Welcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling...
2025-06-06
47 min
Med Spa Success Strategies
Better SEO For Med Spas in 2025: When to Invest & What Really Impacts Rankings (2025 Series: Pt. 6)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about SEO for med spas. Whether you’re managing it in-house or outsourcing, understanding what truly impacts rankings can save you time and money. We will unpack the exact strat...
2025-05-07
32 min
Med Spa Success Strategies
Better SEO For Med Spas in 2025: When to Invest & What Really Impacts Rankings (2025 Series: Pt. 6)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode is all about SEO for med spas. Whether you’re managing it in-house or outsourcing, understanding what truly impacts rankings can save you time and money. We will unpack the exact strategies your...
2025-05-07
32 min
Med Spa Success Strategies
New Med Spa Wins: 64% Higher Conversion w/ Better Botox Ads, 5X Returns on Laser Hair Ads, SEO Tips
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in th...
2025-04-28
38 min
Med Spa Success Strategies
New Med Spa Wins: 64% Higher Conversion w/ Better Botox Ads, 5X Returns on Laser Hair Ads, SEO Tips
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re discussing the power of effective marketing and operational strategies that help med spa owners grow, become more profitable, and enhance their overall business impact. If you want to see faster, more predictable growth, this episode is packed with insights you can implement right away.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this...
2025-04-28
38 min
Med Spa Success Strategies
$10 Leads with Action Figure Ads, Body Sculpting Marketing Tips, SEO Quick Wins & More
Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strate...
2025-04-21
29 min
Med Spa Success Strategies
$10 Leads with Action Figure Ads, Body Sculpting Marketing Tips, SEO Quick Wins & More
Work with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and st...
2025-04-21
29 min
Med Spa Success Strategies
Building a 5-Star Med Spa: Leadership & Patient Loyalty Tips - Interview w/ Raquel Merlini
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that...
2025-04-18
58 min
Med Spa Success Strategies
Building a 5-Star Med Spa: Leadership & Patient Loyalty Tips - Interview w/ Raquel Merlini
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment...
2025-04-18
58 min
Med Spa Success Strategies
Recession-Proof Your Med Spa, Irresistible Offers, Reduce No-Show Rates & More
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough times, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought...
2025-04-14
40 min
Med Spa Success Strategies
Recession-Proof Your Med Spa, Irresistible Offers, Reduce No-Show Rates & More
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re delivering a range of insights and actionable strategies to help you grow and thrive in today’s ever-changing landscape. From navigating economic uncertainties to fresh marketing ideas and operational tips, we've got you covered with real-world advice you can implement today.If you’re ready to take your marketing efforts to the next level and thrive through tough times, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode...
2025-04-14
40 min
Med Spa Success Strategies
Powerful Branding Tips, New Meta Ads Ideas, + Med Spa Owner Q&A
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re diving deep into real branding - not fonts and logos, but how people feel about your med...
2025-04-07
41 min
Med Spa Success Strategies
Powerful Branding Tips, New Meta Ads Ideas, + Med Spa Owner Q&A
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re continuing with our value-packed format, delivering practical strategies and insights to help you grow and differentiate your med spa in an increasingly competitive market.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleHere’s what to expect in this episode:Thought of the Day –We’re diving deep into real branding - not fonts and logos, but how people feel about your med spa...
2025-04-07
41 min
Med Spa Success Strategies
New High Performing Ad Ideas, Industry News, + Med Spa Owner Q&A
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day – We begin with a key insight or idea to set a productive tone for the week.Industry News Stories – - What will happen to weigh...
2025-03-31
29 min
Med Spa Success Strategies
New High Performing Ad Ideas, Industry News, + Med Spa Owner Q&A
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re introducing a brand-new format designed to provide even more valuable insights into med spa marketing, management, and growth.If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Here’s what to expect in this episode:Thought of the Day – We begin with a key insight or idea to set a productive tone for the week.I...
2025-03-31
29 min
Med Spa Success Strategies
BETTER Google Ads for Med Spas: Maximize ROI & Eliminate Waste (2025 Series: Part 5)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule- Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive into optimizing Google Ads for Med Spas, focusing on key strategies to boost click-through rates, enhance ad performance, and maximize conversions. You'll learn how to refine your ad...
2025-03-17
22 min
Med Spa Success Strategies
BETTER Google Ads for Med Spas: Maximize ROI & Eliminate Waste (2025 Series: Part 5)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule- Welcome to Episode 5 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.-This episode takes a deep dive into optimizing Google Ads for Med Spas, focusing on key strategies to boost click-through rates, enhance ad performance, and maximize conversions. You'll learn how to refine you...
2025-03-17
22 min
Med Spa Success Strategies
Med Spa Rebooking & Retention Roundtable - Expert Insights from Practices That Do It Best
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)- Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)If you're looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!In this episode, we cover:✅ The importance of a strong follow-up process to keep clients co...
2025-03-03
1h 21
Med Spa Success Strategies
Med Spa Rebooking & Retention Roundtable - Expert Insights from Practices That Do It Best
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley and Lauren Nettles of Med Spa Magic Marketing. On this episode we are joined by:- Renata Roddy of Roddy Med Spa (https://roddymedspa.com/)- Laura Smutz of Bold Confidence Aesthetics (https://boldconfidentyou.com/)- Brooke Harper and Michelle Plotke of Port St. Lucie Medical Wellness (https://www.pslwellness.com/)If you're looking to boost patient retention and increase rebooking rates at your med spa, this episode is packed with actionable strategies!In this episode, we cover:✅ The importance of a strong follow-up process to keep cl...
2025-03-03
1h 21
Med Spa Success Strategies
GLP-1 Legal Updates, Non-Competes & Compliance - Interview w/ Courtney Walker
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.(https://courtapprovedaesthetics.com/)If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!In this...
2025-02-28
56 min
Med Spa Success Strategies
GLP-1 Legal Updates, Non-Competes & Compliance - Interview w/ Courtney Walker
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Courtney Walker, founder of Court Approved Aesthetics.(https://courtapprovedaesthetics.com/)If you own or operate a Med Spa, staying on top of legal updates is crucial to protecting your business. This episode is packed with must-know information on GLP-1 regulations, non-compete agreements, and key compliance considerations for medical aesthetics practices!In...
2025-02-28
56 min
Med Spa Success Strategies
Med Spa Facebook & Instagram Ads Strategies That Work! (2025 Series: Part 4)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this epi...
2025-02-24
45 min
Med Spa Success Strategies
Med Spa Facebook & Instagram Ads Strategies That Work! (2025 Series: Part 4)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Small details in terms of strategy, offer framing, lead nurturing, graphic elements and more can have a DRAMATIC impact on the ROI and effectiveness of your med spas Facebook & Instagram Ads. Welcome to Episode 4 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we...
2025-02-24
45 min
Med Spa Success Strategies
Why Med Spas Lose Their Best Providers (And How to Stop It!) - Interview w/ Mary Beth Hagen
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it i...
2025-02-14
1h 00
Med Spa Success Strategies
Why Med Spas Lose Their Best Providers (And How to Stop It!) - Interview w/ Mary Beth Hagen
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it ident...
2025-02-14
1h 00
Med Spa Success Strategies
Marketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow...
2025-02-10
33 min
Med Spa Success Strategies
Marketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow-up sequenc...
2025-02-10
33 min
Med Spa Success Strategies
These 6 Failures Will DESTROY Your Med Spa Marketing Efforts - Interview w/ Lauren Nettles
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about... - Why patients who come in for discounts need a reason to return beyond price - How to create an exceptional patient experience that builds loyalty - The importance of in-depth education during consultations ...
2025-02-03
30 min
Med Spa Success Strategies
These 6 Failures Will DESTROY Your Med Spa Marketing Efforts - Interview w/ Lauren Nettles
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about... - Why patients who come in for discounts need a reason to return beyond price - How to create an exceptional patient experience that builds loyalty - The importance of in-depth education during consultations - Strategies...
2025-02-03
30 min
Med Spa Success Strategies
Med Spa Device Buying Tips - Interview with Gina Graziano
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart budgeting strategies to...
2025-01-31
41 min
Med Spa Success Strategies
Med Spa Device Buying Tips - Interview with Gina Graziano
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart...
2025-01-31
41 min
Med Spa Success Strategies
BETTER Facebook and Instagram Ads Results for Your Med Spa - Interview w/ Lauren Nettles
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid advertising - Common mistakes med spas make with online ads - Real examples of...
2025-01-17
38 min
Med Spa Success Strategies
BETTER Facebook and Instagram Ads Results for Your Med Spa - Interview w/ Lauren Nettles
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid advertising - Common mistakes med spas make with online ads - Real examples...
2025-01-17
38 min
Med Spa Success Strategies
The Most Important Concept in Med Spa Marketing - True ROI Measurement (2025 Marketing for Med Spas Part 2)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this episode, we focus on: ✅ How ROI calculations work and why initial months may show low or negative ROI. ✅ The importance of optimizing customer acquisition costs while trac...
2025-01-16
24 min
Med Spa Success Strategies
The Most Important Concept in Med Spa Marketing - True ROI Measurement (2025 Marketing for Med Spas Part 2)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this episode, we focus on: ✅ How ROI calculations work and why initial months may show low or negative...
2025-01-16
24 min
Med Spa Success Strategies
Social Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris Balbi
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about... - How to make your social media content more engaging - Building a strong community around your brand - Creative marketing strategies that generate real results - The psychology behind viral content creation - Offline marketing tactics to boost your business - Must-read books for marketers and business owners - & more! If you're ready to implement more efficient & effective marketing strategies...
2025-01-06
38 min
Med Spa Success Strategies
Social Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris Balbi
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about... - How to make your social media content more engaging - Building a strong community around your brand - Creative marketing strategies that generate real results - The psychology behind viral content creation - Offline marketing tactics to boost your business - Must-read books for marketers and business owners - & more! If you're ready to implement more efficient & effective marketing strategies for...
2025-01-06
38 min
Med Spa Success Strategies
Marketing for Med Spas: Top Performing Strategies for 2025, Part 1: How to Get Clients to Choose You
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -- MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this series, we focus on: ✅ How to attract new clients and stand out in competitive markets. ✅ Proven frameworks for Facebook, Instagram, and Google Ads that reduce acquisition costs. ✅...
2025-01-06
21 min
Med Spa Success Strategies
Marketing for Med Spas: Top Performing Strategies for 2025, Part 1: How to Get Clients to Choose You
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -- MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this series, we focus on: ✅ How to attract new clients and stand out in competitive markets. ✅ Proven frameworks for Facebook, Instagram, and Google Ads that reduce acquisitio...
2025-01-06
21 min
Med Spa Success Strategies
Med Spa Growth Strategies: Hire Smarter, Delight Patients & More - Interview w/ Dr. Silvia Tuthill
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/). On this episode, we talk about... -Unique and helpful hiring advice for med spas -Tips for better consultations in your med spa -Interesting ideas for improving patient experience -Better med spa consultation tips -Profitable services for med spas to focus on -Partnership in a med spa business -& more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session...
2024-12-30
54 min
Med Spa Success Strategies
Med Spa Growth Strategies: Hire Smarter, Delight Patients & More - Interview w/ Dr. Silvia Tuthill
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/). On this episode, we talk about... -Unique and helpful hiring advice for med spas -Tips for better consultations in your med spa -Interesting ideas for improving patient experience -Better med spa consultation tips -Profitable services for med spas to focus on -Partnership in a med spa business -& more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy...
2024-12-30
54 min
Med Spa Success Strategies
Essential Strategies for Med Spa Growth - Interview with Louis Frisina
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About...
2024-09-25
1h 15
Med Spa Success Strategies
Essential Strategies for Med Spa Growth - Interview with Louis Frisina
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Louis...
2024-09-25
1h 15
Med Spa Success Strategies
PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR...
2024-09-10
47 min
Med Spa Success Strategies
PR & Influencer Marketing for Med Spas - Interview with Reena Goodwin
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) Reena is the...
2024-09-10
47 min
Med Spa Success Strategies
Here's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved...
2024-08-22
13 min
Med Spa Success Strategies
Why Discounting Works: Balancing Discounts & Customer Acquisition Costs - Interview w/ Lauren McAtee
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved in customer acquisition costs. Don't...
2024-08-22
13 min
Med Spa Success Strategies
Top Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAtee
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From handling deposits and credit card captures to managing no-shows, we'll guide you through the best practices we've developed through years of trial and error. ...
2024-08-15
22 min
Med Spa Success Strategies
Top Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAtee
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From handling deposits and credit card captures to managing no-shows, we'll guide you through the best practices we've developed through years of trial and error. If...
2024-08-15
23 min
Med Spa Success Strategies
Mastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven Roddy
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Steven Roddy of Roddy MedSpa...
2024-08-01
38 min
Med Spa Success Strategies
Mastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven Roddy
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) Steven is the co-founder of...
2024-08-01
38 min
Med Spa Success Strategies
How to Hire and Retain Top Talent for Your Med Spa - Interview with Kim Burke
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Kim Burke...
2024-07-30
1h 00
Med Spa Success Strategies
How to Hire and Retain Top Talent for Your Med Spa - Interview with Kim Burke
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Kim Burke of...
2024-07-30
1h 00
Med Spa Success Strategies
Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built...
2024-06-18
45 min
Med Spa Success Strategies
Secrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis Frisina
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the...
2024-06-18
45 min
Med Spa Success Strategies
Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/) Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goal...
2024-06-12
44 min
Med Spa Success Strategies
Better Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica Nunn
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/) Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, payi...
2024-06-12
44 min
Med Spa Success Strategies
Building a $1 Million + Med Spa, Debt Free! Interview with Danielle White
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Danielle White of d'lux aesthetics (https://www.dluxaesthetic...
2024-06-03
49 min
Med Spa Success Strategies
Avoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Danielle White of d'lux aesthetics (https://www...
2024-06-03
49 min
Med Spa Success Strategies
Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US. If you're ready t...
2024-05-09
50 min
Med Spa Success Strategies
Insider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US. If you're ready to implement more efficient & effective m...
2024-05-09
50 min
Med Spa Success Strategies
Profits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews. Dr. Kirsch shares how he went from the "new-in-town" to a highly sought-after provider with the help of online marketing and an emphasis on providing top-tier patient experience. He also shares...
2024-04-01
1h 04
Med Spa Success Strategies
Profits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews. Dr. Kirsch shares how he went from the "new-in-town" to a highly sought-after provider with the help of online marketing and an emphasis on providing top-tier patient experience. He also shares important...
2024-04-01
1h 04
Med Spa Success Strategies
How to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli Krasnow
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Hi, Finch (Nashville) Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable an...
2024-03-12
35 min
Med Spa Success Strategies
How to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli Krasnow
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Hi, Finch (Nashville) Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and in...
2024-03-12
35 min
Med Spa Success Strategies
Med Spa Management & Profitability Strategies - Interview with Terri Ross
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the...
2024-02-10
44 min
Med Spa Success Strategies
Med Spa Management & Profitability Strategies - Interview with Terri Ross
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the globe...
2024-02-10
44 min
Med Spa Success Strategies
Is Your Med Spa Making These PROFIT KILLING Mistakes? - Interview with Kelly Smith
Welcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Kelly Smith Kelly Smith is Founder & CEO - Projected Growth Consulting Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to...
2023-12-28
37 min
Med Spa Success Strategies
Is Your Med Spa Making These PROFIT KILLING Mistakes? - Interview with Kelly Smith
Welcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Kelly Smith Kelly Smith is Founder & CEO - Projected Growth Consulting Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to Kelly's...
2023-12-28
37 min
Med Spa Success Strategies
How to Sell a Med Spa - How Much is a Med Spa Worth? Interview with Ben Hernandez of Skytale Group
Welcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Ben Hernandez is founder and managing director of Skytale Group, a firm...
2023-12-05
31 min
Med Spa Success Strategies
How to Sell a Med Spa - How Much is a Med Spa Worth? Interview with Ben Hernandez of Skytale Group
Welcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Ben Hernandez is founder and managing director of Skytale Group, a...
2023-12-05
31 min
Med Spa Success Strategies
How to Start a Med Spa - Step by Step Guidance with Sara Shikhman
Welcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Sara & Lengea Law Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara...
2023-10-06
28 min
Med Spa Success Strategies
How to Start a Med Spa - Step by Step Guidance with Sara Shikhman
Welcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Sara & Lengea Law Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an...
2023-10-06
28 min
Med Spa Success Strategies
How To Build a PROFITABLE Med Spa with Sonya & Katie Kennedy
Welcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-07-11
44 min
Med Spa Success Strategies
How To Build a PROFITABLE Med Spa with Sonya & Katie Kennedy
Welcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go...
2023-07-11
44 min
Med Spa Success Strategies
Demystifying SEO (Search Engine Optimization) - How Google Search Works, Why Your Competitors Might Be Outranking You, and What You Can Do t
Episode 8 of The Med Spa Success Strategies Podcast Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-25
18 min
Med Spa Success Strategies
Demystifying SEO (Search Engine Optimization) - How Google Search Works, Why Your Competitors Might Be Outranking You, and What You Can Do to Effectively Manage SEO Efforts For Your Med Spa
Episode 8 of The Med Spa Success Strategies Podcast Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-25
18 min
Med Spa Success Strategies
A Completely New Way to Accurately Measure Your Marketing Investment & ROI {Free Calculator Download in Description}
Episode 7 of The Med Spa Success Strategies Podcast Welcome to episode 7 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, I'm introducing a brand new method we developed for accurately tracking ROI from your marketing investments. You can download the FREE spreadsheet calculator here: https://grow.medspamagicmarketing.com/roi-calculator?utm_source=podcast&utm_medium=podcast_description&utm_campaign=roi-calculator If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-09
14 min
Med Spa Success Strategies
A Completely New Way to Accurately Measure Your Marketing Investment & ROI {Free Calculator Download in Description}
Episode 7 of The Med Spa Success Strategies Podcast Welcome to episode 7 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, I'm introducing a brand new method we developed for accurately tracking ROI from your marketing investments. You can download the FREE spreadsheet calculator here: https://grow.medspamagicmarketing.com/roi-calculator?utm_source=podcast&utm_medium=podcast_description&utm_campaign=roi-calculator If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-09
14 min
Med Spa Success Strategies
How To Save On Medical Device Purchases with Scott Carson - Med Spa Success Strategies Podcast
Episode 6 of The Med Spa Success Strategies Podcast Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/) If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Scott Carson Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and is...
2023-04-12
44 min
Med Spa Success Strategies
How To Save On Medical Device Purchases with Scott Carson - Med Spa Success Strategies Podcast
Episode 6 of The Med Spa Success Strategies Podcast Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/) If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Scott Carson Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and...
2023-04-12
44 min
Med Spa Success Strategies
How to Build A Multi-Million Dollar Med Spa with Dr. Carol Clinton
Welcome to episode 5 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Dr. Carol Clinton In 2004, at the dawn of the aesthetics industry, Dr. Carol Clinton launched a new type of medical practice in Columbus, Ohio with an eye on the future. After gr...
2023-03-30
50 min
Med Spa Success Strategies
How to Build A Multi-Million Dollar Med Spa with Dr. Carol Clinton
Welcome to episode 5 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Dr. Carol Clinton In 2004, at the dawn of the aesthetics industry, Dr. Carol Clinton launched a new type of medical...
2023-03-30
50 min
Med Spa Success Strategies
Does A Med Spa Need To Be HIPAA Compliant? Interview with Liam Degnan of Compliancy Group
Welcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of like the id...
2023-02-22
38 min
Med Spa Success Strategies
Does A Med Spa Need To Be HIPAA Compliant? Interview with Liam Degnan of Compliancy Group
Welcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of...
2023-02-22
38 min
Med Spa Success Strategies
Your 2023 Marketing Plan - Ideas, Tips & Tactics For Med Spas, Dermatologists & Plastic Surgeons
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're helping you create a marketing plan for your practice in 2023 that will instill confidence in your marketing investment. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://medspamagicmarketing.com/
2023-01-22
44 min
Med Spa Success Strategies
Your 2023 Marketing Plan - Ideas, Tips & Tactics For Med Spas, Dermatologists & Plastic Surgeons
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're helping you create a marketing plan for your practice in 2023 that will instill confidence in your marketing investment. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://medspamagicmarketing.com/
2023-01-22
44 min
Med Spa Success Strategies
Why Some Med Spas Fail While Others Thrive with Jake Laban
Welcome to episode 3 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of https://www.injectionu.com/ If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel About Jake Laban Jake Laban is co-founder, President & CFO of Skin by Lovely, a chain of medical aesthetic practices in California, Oregon and Washington that has been rec...
2022-12-12
38 min
Med Spa Success Strategies
Why Some Med Spas Fail While Others Thrive with Jake Laban
Welcome to episode 3 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of https://www.injectionu.com/ If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel About Jake Laban Jake Laban is co-founder, President & CFO of Skin by Lovely, a chain of medical aesthetic practices in Cal...
2022-12-12
38 min
Med Spa Success Strategies
Top Tips To Grow & Manage a Successful Med Spa with Sara Shikhman
Welcome to episode 2 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel About Sara Shikhman Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of Le...
2022-11-17
37 min
Med Spa Success Strategies
Top Tips To Grow & Manage a Successful Med Spa with Sara Shikhman
Welcome to episode 2 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel About Sara Shikhman Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is...
2022-11-17
37 min
Med Spa Success Strategies
Episode 1: How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth Hagen
Welcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan! About Mary Beth Hagen Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at...
2022-10-16
55 min
Med Spa Success Strategies
Episode 1: How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth Hagen
Welcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan! About Mary Beth Hagen Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong kn...
2022-10-16
55 min