Shows
Med Spa Success StrategiesBuilding a Safe, High-Performing Med Spa That Sets You Apart - Interview w/ Jenny HartleyThis episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jenny Hartley, Founder and Medical Director of Skin Synthesis (https://skinsynthesis.com/), to unpack what it really takes to build a safe, high-performing med spa that stands out. Drawing on nearly two decades in critical...
2025-12-1250 min
Med Spa Success StrategiesBuilding a Safe, High-Performing Med Spa That Sets You Apart - Interview w/ Jenny HartleyThis episode is sponsored by CallRail. Get your 14-day free trial at https://www.callrail.com/medspasuccessWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky sits down with Jenny Hartley, Founder and Medical Director of Skin Synthesis (https://skinsynthesis.com/), to unpack what it really takes to build a safe, high-performing med spa that stands out. Drawing on nearly two decades in critical care...
2025-12-1250 minMed Spa Success StrategiesMulti-Location Growth Systems for Med Spas - Interview w/ Corey BealeWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Corey Beale, former Chief Growth Officer and investor at MD Aesthetics, early HubSpot leader, and current Chief Revenue Officer at CorralData (https://corraldata.com/). Corey shares what it really takes to scale, systemize, and eventually sell a med spa in today’s competitive landscape.Corey brings a ra...
2025-12-0545 minMed Spa Success StrategiesMulti-Location Growth Systems for Med Spas - Interview w/ Corey BealeWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Corey Beale, former Chief Growth Officer and investor at MD Aesthetics, early HubSpot leader, and current Chief Revenue Officer at CorralData (https://corraldata.com/). Corey shares what it really takes to scale, systemize, and eventually sell a med spa in today’s competitive landscape.Corey brings a rare operator and investor pe...
2025-12-0545 minMed Spa Success StrategiesStop Blending In: Med Spa Branding, Pricing & Strategy - Interview w/ Gina GrazianoWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales...
2025-11-0744 minMed Spa Success StrategiesStop Blending In: Med Spa Branding, Pricing & Strategy - Interview w/ Gina GrazianoWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Gina Graziano, founder of The Med Spa Matchmaker (https://www.themedspamatchmaker.com/) and a highly respected strategic advisor to med spas, growth-stage practices, and private equity groups across the aesthetics industry.Gina brings over a decade of experience across brand development, practice operations, sales strategy...
2025-11-0744 minMed Spa Success StrategiesA Look Inside a Leading Med Spa: Building Reputation & Loyalty - Interview w/ Seaside SkincareWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California’s most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how th...
2025-10-3147 minMed Spa Success StrategiesA Look Inside a Leading Med Spa: Building Reputation & Loyalty - Interview w/ Seaside SkincareWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode of the Med Spa Success Strategies Podcast, Ricky sits down with Kiley DiLeo (Chief Creative Officer) and Kate Tomalas (Chief Marketing Officer) of Seaside Skincare (https://seasideskincare.com/) to unpack how their team built and scaled one of Southern California’s most reputable and community-loved aesthetics practices.Kiley and Kate share the story of how the bu...
2025-10-3147 minMed Spa Success StrategiesFrom Injector to CEO: How to Build & Scale a Thriving Med Spa - Interview w/ Dr. Alex RoherWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDr. Alex Roher, founder of SD Botox (https://sdbotox.com/), joins Ricky Shockley on the Med Spa Success Strategies Podcast to share his journey from practicing anesthesiologist to CEO of a multi-location med spa and wellness brand.In this conversation, Dr. Roher breaks down how he scaled his business from a one-room operation to multiple thriving locations across...
2025-10-1738 minMed Spa Success StrategiesFrom Injector to CEO: How to Build & Scale a Thriving Med Spa - Interview w/ Dr. Alex RoherWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleDr. Alex Roher, founder of SD Botox (https://sdbotox.com/), joins Ricky Shockley on the Med Spa Success Strategies Podcast to share his journey from practicing anesthesiologist to CEO of a multi-location med spa and wellness brand.In this conversation, Dr. Roher breaks down how he scaled his business from a one-room operation to multiple thriving locations across two...
2025-10-1738 minMed Spa Success StrategiesHow to Thrive in Marriage + Med Spa Ownership - Interview with Dr. Brent & Angela BaldasareWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Dr. Brent and Angela Baldasare of Your Practice Solutions (https://www.yourpractice.solutions/), married entrepreneurs who have spent over 30 years building, scaling, and successfully exiting med spa and wellness businesses—all while raising a family and keeping their marriage thriving.Far from stumbling into success, Brent and Angela became lifelong s...
2025-08-2243 minMed Spa Success StrategiesHow to Thrive in Marriage + Med Spa Ownership - Interview with Dr. Brent & Angela BaldasareWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Dr. Brent and Angela Baldasare of Your Practice Solutions (https://www.yourpractice.solutions/), married entrepreneurs who have spent over 30 years building, scaling, and successfully exiting med spa and wellness businesses—all while raising a family and keeping their marriage thriving.Far from stumbling into success, Brent and Angela became lifelong students o...
2025-08-2243 minMed Spa Success StrategiesAI Search Secrets for Med Spas - Interview w/ Jon MestWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Jon Mest, CEO of JustReachOut and ChatRank (https://chatrank.ai/), to explore how med spas can stay visible and recommended in the age of AI search. From Wall Street data analyst to digital PR and AI ranking expert, Jon shares actionable insights for med spa owners navigating the shift toward AI-powered...
2025-08-1551 minMed Spa Success StrategiesAI Search Secrets for Med Spas - Interview w/ Jon MestWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky Shockley sits down with Jon Mest, CEO of Just Reach Out and ChatRank (https://chatrank.ai/), to explore how med spas can stay visible and recommended in the age of AI search. From Wall Street data analyst to digital PR and AI ranking expert, Jon shares actionable insights for med spa owners navigating the...
2025-08-1551 minMed Spa Success StrategiesHow to Build a Multi‑Location Med Spa: Memberships, Leadership & Growth w/ Dominique WaplesWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Dominique Waples‑Trefil, co‑founder of RESTOR Medical Spa (https://www.restormedicalspa.com), about how she scaled from a single-location practice to one of Colorado’s most respected multi-location med spa brands. From leaving her career as a prosecutor to building a membership-driven, culture-first company, Dominique shares a masterclass in leadership, hiring, and sustai...
2025-08-081h 02Med Spa Success StrategiesHow to Build a Multi‑Location Med Spa: Memberships, Leadership & Growth w/ Dominique WaplesWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Dominique Waples‑Trefil, co‑founder of RESTOR Medical Spa (https://www.restormedicalspa.com), about how she scaled from a single-location practice to one of Colorado’s most respected multi-location med spa brands. From leaving her career as a prosecutor to building a membership-driven, culture-first company, Dominique shares a masterclass in leadership, hiring, and su...
2025-08-081h 02Med Spa Success StrategiesThe Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon WeinsteinWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them understand th...
2025-08-0143 minMed Spa Success StrategiesThe Ultimate 5-Step Financial Framework for Med Spa Owners - Interview w/ Shannon WeinsteinWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Shannon Weinstein, owner of Keep What You Earn (https://www.keepwhatyouearn.com/medspas), fractional CFO and host of the Keep What You Earn podcast, about her Profitable Scaling Playbook—the 5-step financial framework every med spa owner needs to master. Shannon shares the exact process she uses with clients to help them un...
2025-08-0143 minMed Spa Success StrategiesMulti 7-Figure Med Spa Benchmarks: Why You Should Build It Like You'll Sell It! w/ Ben HernandezWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (https://skytalegroup.com/)In this episode, we cover:✅ What a “de-risked” med spa look...
2025-07-0453 minMed Spa Success StrategiesMulti 7-Figure Med Spa Benchmarks: Why You Should Build It Like You'll Sell It! w/ Ben HernandezWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleIn this episode, Ricky talks with Ben Hernandez, founder of Skytale Group, about what makes a med spa valuable — whether you're selling or not. Learn the profit benchmarks, payroll ratios, rent targets, service mix strategies, and operational habits that create a business buyers want (and owners love). (https://skytalegroup.com/)In this episode, we cover:✅ What a “de-risked” med spa looks li...
2025-07-0453 minMed Spa Success StrategiesAmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie JacksonWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pricing, prov...
2025-06-2755 minMed Spa Success StrategiesAmSpa’s Director of Education Shares Tips to Elevate Your Practice - Interview w/ Kirstie JacksonWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we’re joined by Kirstie Jackson, Director of Education at the American Med Spa Association (AmSpa) and one of the most respected voices in aesthetics business development, leadership, and operations. (https://americanmedspa.org/)In this episode, Ricky and Kirstie dive into what it really takes to compete in today’s crowded market - covering leadership, pric...
2025-06-2755 minMed Spa Success StrategiesBuilding a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley WoodWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood (https://thelookfacialaesthetics.com/)With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what it...
2025-06-201h 22Med Spa Success StrategiesBuilding a 5-Star Med Spa: Team Culture, Social Media, & Patient Loyalty- Interview w/ Haley WoodWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by nationally recognized injector, entrepreneur, and founder of The Look Aesthetics, Haley Wood (https://thelookfacialaesthetics.com/)With nearly two decades of injecting experience and eight years as a med spa owner, Haley brings a refreshing dose of honesty, passion, and leadership to the conversation. In this episode, Ricky and Haley dive into what...
2025-06-201h 22Med Spa Success StrategiesGrowing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara ShikhmanWelcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling based on...
2025-06-0647 minMed Spa Success StrategiesGrowing, Scaling, and Managing a Multi-Million Dollar Med Spa - Interview w/ Sara ShikhmanWelcome to the Med Spa Success Strategies Podcast, hosted by Ricky Shockley of Med Spa Magic Marketing. In this full-circle episode, we’re excited to welcome back Sara Shikhman - attorney, entrepreneur, and managing partner at Lengea Law - for her third appearance on the show! In this powerful conversation, Sara and Ricky go deep on what it takes to build, scale, and protect a thriving med spa.Whether you’re just starting out or already scaling, this episode is packed with insights to help you grow smarter and operate safer.In this episode, we cover…✅ Starting small and scaling...
2025-06-0647 minMed Spa Success Strategies$10 Leads with Action Figure Ads, Body Sculpting Marketing Tips, SEO Quick Wins & MoreWork with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strate...
2025-04-2129 minMed Spa Success Strategies$10 Leads with Action Figure Ads, Body Sculpting Marketing Tips, SEO Quick Wins & MoreWork with us! https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and strategies to help your med spa grow and thrive, even during challenging times. From winning in the margins to staying ahead of industry trends and maximizing your marketing efforts, we’ve got actionable advice you can implement today.Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we’re bringing you valuable insights and st...
2025-04-2129 minMed Spa Success StrategiesBuilding a 5-Star Med Spa: Leadership & Patient Loyalty Tips - Interview w/ Raquel MerliniWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment...
2025-04-1858 minMed Spa Success StrategiesBuilding a 5-Star Med Spa: Leadership & Patient Loyalty Tips - Interview w/ Raquel MerliniWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/scheduleOn this episode, we're joined by attorney Raquel Merlini, owner of R Skin Aesthetics. (https://rskin.net/)In this episode, Ricky and Raquel discuss her journey in the med spa industry and the strategies that have helped her build a successful practice. Raquel shares valuable insights into patient care, leadership, and how to create a med spa environment that...
2025-04-1858 minMed Spa Success StrategiesWhy Med Spas Lose Their Best Providers (And How to Stop It!) - Interview w/ Mary Beth Hagen
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry.
If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch!
In this episode, we talk about...
✅ How to recruit, retain, and develop top-tier injector talent for your med spa
✅ The key qualities of high-performing aesthetic providers
✅ The TITAN Aesthetic Screening Protocol and how it i...
2025-02-141h 00
Med Spa Success StrategiesWhy Med Spas Lose Their Best Providers (And How to Stop It!) - Interview w/ Mary Beth HagenWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. This episode comes full circle as we welcome back Mary Beth Hagen, our very first podcast guest, to discuss one of the most critical challenges in the aesthetics industry. If you’re looking to build a strong, ethical, and talented provider team in your practice, this episode is a must-watch! In this episode, we talk about... ✅ How to recruit, retain, and develop top-tier injector talent for your med spa ✅ The key qualities of high-performing aesthetic providers ✅ The TITAN Aesthetic Screening Protocol and how it ident...
2025-02-141h 00Med Spa Success StrategiesMarketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow...
2025-02-1033 minMed Spa Success StrategiesMarketing Automation for Med Spas: Turn More Leads into Paying Clients! (2025 Series: Part 3)If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:https://go.medspamagicmarketing.com/schedule-Med Spa Marketing Masterclass: Automate Your Follow-Ups & Boost Bookings!Welcome to Episode 3 of our 2025 Med Spa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.In this episode, we focus on:✅ How to automate your lead nurture process to increase bookings and reduce no-shows.✅ The best tools, tactics, and follow-up sequenc...
2025-02-1033 minMed Spa Success StrategiesThese 6 Failures Will DESTROY Your Med Spa Marketing Efforts - Interview w/ Lauren NettlesWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing.
On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice.
We talk about...
- Why patients who come in for discounts need a reason to return beyond price
- How to create an exceptional patient experience that builds loyalty
- The importance of in-depth education during consultations
...
2025-02-0330 minMed Spa Success StrategiesThese 6 Failures Will DESTROY Your Med Spa Marketing Efforts - Interview w/ Lauren NettlesWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. Today, we're joined by Lauren Nettles, our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, Lauren and I dive into strategies for converting first-time discount clients into long-term patients, improving patient consultations, and elevating the overall experience at your practice. We talk about... - Why patients who come in for discounts need a reason to return beyond price - How to create an exceptional patient experience that builds loyalty - The importance of in-depth education during consultations - Strategies...
2025-02-0330 minMed Spa Success StrategiesMed Spa Device Buying Tips - Interview with Gina GrazianoWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/) If you're in the market to buy new equipment / devices for your med spa, this is a must watch! In this episode, we cover talk about... - The best time to buy and launch a new device in your med spa - How to market a new treatment before it even arrives - Avoiding common mistakes that delay ROI on new equipment - Smart budgeting strategies to...
2025-01-3141 minMed Spa Success StrategiesMed Spa Device Buying Tips - Interview with Gina GrazianoWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Gina Graziano of Med Spa Matchmaker (https://www.themedspamatchmaker.com/)
If you're in the market to buy new equipment / devices for your med spa, this is a must watch!
In this episode, we cover talk about...
- The best time to buy and launch a new device in your med spa
- How to market a new treatment before it even arrives
- Avoiding common mistakes that delay ROI on new equipment
- Smart...
2025-01-3141 minMed Spa Success StrategiesBETTER Facebook and Instagram Ads Results for Your Med Spa - Interview w/ Lauren NettlesWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing. On this episode, we talk about... - How to improve Facebook and Instagram ads for med spas - Tips to cut your cost per lead and increase show-up rates - Why optimizing ads performance is crucial for ROI - Strategies for med spas to transition from organic to paid advertising - Common mistakes med spas make with online ads - Real examples of...
2025-01-1738 minMed Spa Success StrategiesBETTER Facebook and Instagram Ads Results for Your Med Spa - Interview w/ Lauren Nettles
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren Nettles. Lauren is our Lead Digital Marketing Specialist at Med Spa Magic Marketing.
On this episode, we talk about...
- How to improve Facebook and Instagram ads for med spas
- Tips to cut your cost per lead and increase show-up rates
- Why optimizing ads performance is crucial for ROI
- Strategies for med spas to transition from organic to paid advertising
- Common mistakes med spas make with online ads
- Real examples...
2025-01-1738 minMed Spa Success StrategiesThe Most Important Concept in Med Spa Marketing - True ROI Measurement (2025 Marketing for Med Spas Part 2)If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this episode, we focus on: ✅ How ROI calculations work and why initial months may show low or negative ROI. ✅ The importance of optimizing customer acquisition costs while trac...
2025-01-1624 minMed Spa Success StrategiesThe Most Important Concept in Med Spa Marketing - True ROI Measurement (2025 Marketing for Med Spas Part 2)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀
Welcome to Episode 2 of our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.
In this episode, we focus on:
✅ How ROI calculations work and why initial months may show low or negative...
2025-01-1624 minMed Spa Success StrategiesSocial Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris BalbiWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/).
On this episode, we talk about...
- How to make your social media content more engaging
- Building a strong community around your brand
- Creative marketing strategies that generate real results
- The psychology behind viral content creation
- Offline marketing tactics to boost your business
- Must-read books for marketers and business owners
- & more!
If you're ready to implement more efficient & effective marketing strategies...
2025-01-0638 minMed Spa Success StrategiesSocial Media Marketing for Med Spas: Connect & Build Loyalty! Interview w/ Chris BalbiWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Chris Balbi of Meesha Aesthetics (https://www.botoxbymeesha.com/). On this episode, we talk about... - How to make your social media content more engaging - Building a strong community around your brand - Creative marketing strategies that generate real results - The psychology behind viral content creation - Offline marketing tactics to boost your business - Must-read books for marketers and business owners - & more! If you're ready to implement more efficient & effective marketing strategies for...
2025-01-0638 minMed Spa Success StrategiesMarketing for Med Spas: Top Performing Strategies for 2025, Part 1: How to Get Clients to Choose YouIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule -- MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀 Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business. In this series, we focus on: ✅ How to attract new clients and stand out in competitive markets. ✅ Proven frameworks for Facebook, Instagram, and Google Ads that reduce acquisition costs. ✅...
2025-01-0621 minMed Spa Success StrategiesMarketing for Med Spas: Top Performing Strategies for 2025, Part 1: How to Get Clients to Choose YouIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
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MedSpa Marketing Masterclass: Proven Strategies for 2025 Success 🚀
Welcome to our 2025 MedSpa Marketing and Growth Series! 🌟 In this multi-part series, Ricky Shockley, owner of Med Spa Magic Marketing and host of the Med Spa Success Strategies Podcast, breaks down actionable strategies to grow your med spa business.
In this series, we focus on:
✅ How to attract new clients and stand out in competitive markets.
✅ Proven frameworks for Facebook, Instagram, and Google Ads that reduce acquisitio...
2025-01-0621 minMed Spa Success StrategiesMed Spa Growth Strategies: Hire Smarter, Delight Patients & More - Interview w/ Dr. Silvia TuthillWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/). On this episode, we talk about... -Unique and helpful hiring advice for med spas -Tips for better consultations in your med spa -Interesting ideas for improving patient experience -Better med spa consultation tips -Profitable services for med spas to focus on -Partnership in a med spa business -& more! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session...
2024-12-3054 minMed Spa Success StrategiesMed Spa Growth Strategies: Hire Smarter, Delight Patients & More - Interview w/ Dr. Silvia Tuthill
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Silvia Tuthill of Tenth Avenue Aesthetics (https://tenthavenueaesthetics.com/).
On this episode, we talk about...
-Unique and helpful hiring advice for med spas
-Tips for better consultations in your med spa
-Interesting ideas for improving patient experience
-Better med spa consultation tips
-Profitable services for med spas to focus on
-Partnership in a med spa business
-& more!
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy...
2024-12-3054 minMed Spa Success StrategiesEssential Strategies for Med Spa Growth - Interview with Louis Frisina
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies!
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
About...
2024-09-251h 15Med Spa Success StrategiesEssential Strategies for Med Spa Growth - Interview with Louis FrisinaWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina to discuss some of the most important topics for med spa and aesthetics practice owners, including effective marketing strategies, key insights for managing practices, and proven tactics for growth and improving profitability. This episode is filled with valuable advice that can help practice owners sharpen their business strategies! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Louis...
2024-09-251h 15Med Spa Success StrategiesPR & Influencer Marketing for Med Spas - Interview with Reena GoodwinWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa!
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
About Reena Goodwin of FACTEUR PR...
2024-09-1047 minMed Spa Success StrategiesPR & Influencer Marketing for Med Spas - Interview with Reena GoodwinWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) to discuss Public Relations, Media Relations, and Influencer Relations. We will dive deeper into these topics and explain how these can benefit your Med Spa! If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Reena Goodwin of FACTEUR PR (https://www.facteurpr.com/aesthetics) Reena is the...
2024-09-1047 minMed Spa Success StrategiesHere's Why Discounting Strategies for Med Spas WORK - Interview w/ Lauren McAtee
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend.
In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved...
2024-08-2213 minMed Spa Success StrategiesWhy Discounting Works: Balancing Discounts & Customer Acquisition Costs - Interview w/ Lauren McAteeWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive deep into the math behind discounting strategies and why they can be a game-changer for attracting new patients. We will break down the numbers, share examples, and explain the trade-offs involved in customer acquisition costs. Don't...
2024-08-2213 minMed Spa Success StrategiesTop Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAtee
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.
Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From handling deposits and credit card captures to managing no-shows, we'll guide you through the best practices we've developed through years of trial and error.
...
2024-08-1522 minMed Spa Success StrategiesTop Strategies to Prevent No-Shows & Reduce Customer Acquisition Costs - Interview w/ Lauren McAteeWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages online advertising strategies for med spas across nearly 20 states, overseeing about $1 million in annual online ad spend. In this episode, Lauren and I dive into the most effective strategies for maximizing your lead-to-booking conversion rate. From handling deposits and credit card captures to managing no-shows, we'll guide you through the best practices we've developed through years of trial and error. If...
2024-08-1523 minMed Spa Success StrategiesMastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven Roddy
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:
https://go.medspamagicmarketing.com/schedule
About Steven Roddy of Roddy MedSpa...
2024-08-0138 min
Med Spa Success StrategiesMastering Your Injector Style & Team Performance in Your Med Spa - Interview with Steven RoddyWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) to discuss an intriguing framework designed to help you understand and optimize the performance of your injectors and team, creating a more efficient and profitable med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Steven Roddy of Roddy MedSpa (https://roddymedspa.com/) Steven is the co-founder of...
2024-08-0138 minMed Spa Success StrategiesHow to Hire and Retain Top Talent for Your Med Spa - Interview with Kim Burke
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
About Kim Burke...
2024-07-301h 00Med Spa Success StrategiesHow to Hire and Retain Top Talent for Your Med Spa - Interview with Kim BurkeWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kim Burke of Kiss Aesthetics (https://kissaestheticschicago.com/) to discuss how Kim grew a successful business from scratch. We also discuss how Kim goes about hiring and managing a team, and the critical factors that contribute to running a successful and rapidly growing business in the Chicagoland area. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Kim Burke of...
2024-07-301h 00Med Spa Success StrategiesSecrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis FrisinaWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina.
Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono.
He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built...
2024-06-1845 minMed Spa Success StrategiesSecrets to Success: Benchmarks From 250+ High Performing Med Spas! Interview with Louis FrisinaWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Louis Frisina. Louis is a renowned biotechnology entrepreneur and aesthetics industry thought leader. Harvard-educated, with over 30 years success discovering new markets, and founding, leading and building profitable $MM and $B biotech ventures for companies such as Fisher Scientific International, Collagenesis, Q-Med Inc., Medicis Pharmaceutical Corporation, GynoPharma and Ares Serono. He is an advisor to several private equity and hedge funds for M&A and capital raise. Louis actually discovered the aesthetic filler Restylane in Brazil, built the...
2024-06-1845 minMed Spa Success StrategiesBetter Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica NunnIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan:
https://go.medspamagicmarketing.com/schedule
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/)
Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goal...
2024-06-1244 minMed Spa Success StrategiesBetter Financial Planning & Management For A More Profitable Med Spa - Interview with Jessica NunnIf you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jessica Nunn of Maven Financial Partners (https://mavenfp.com/) Jessica Nunn is the founder and CEO of Maven Financial Partners. Jessica founded Maven with a vision to make strategic financial advice accessible to every small business owner. She understands that her clients carry the responsibility of maintaining a business, meeting their goals, payi...
2024-06-1244 minMed Spa Success StrategiesBuilding a $1 Million + Med Spa, Debt Free! Interview with Danielle WhiteWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Danielle White of d'lux aesthetics (https://www.dluxaesthetic...
2024-06-0349 minMed Spa Success StrategiesAvoiding Debt, Enhancing Patient Experience, Retention & More - Interview w/ Danielle White
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Danielle White of d'lux aesthetics (https://www.dluxaesthetic.com/) to discuss strategies for building a successful and profitable med spa without falling into to the trap of business debts. We also discuss how Danielle achieves exceptional reviews and satisfaction ratings from her clients.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
About Danielle White of d'lux aesthetics (https://www...
2024-06-0349 min
Med Spa Success StrategiesInsider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing.
Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US.
If you're ready t...
2024-05-0950 min
Med Spa Success StrategiesInsider Secrets: Marketing Strategies That Are CRUSHING It for Med Spas (Summer 2024 Edition)Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Lauren McAtee. Lauren is our lead Digital Marketing Specialist at Med Spa Magic Marketing. Lauren manages and guides online advertising strategies for med spas in 16 different states and oversees roughly $1 million in annual online ad spend. Today, Lauren and I are peeling back the curtain on the advertising strategies, services and offers that are generating the most significant and consistent results for our clients right now across the US. If you're ready to implement more efficient & effective m...
2024-05-0950 minMed Spa Success StrategiesProfits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon Kirsch
Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews.
Dr. Kirsch shares how he went from the "new-in-town" to a highly sought-after provider with the help of online marketing and an emphasis on providing top-tier patient experience. He also shares...
2024-04-011h 04Med Spa Success StrategiesProfits First Planning & Excellence in Patient Experience - Interview with Dr. Brandon KirschWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Brandon Kirsch of Kirsch Dermatology & Med Spa to discuss lessons learned, strategies, and tactics that allowed him to build a highly successful and reputable practice in Naples, FL. Kirsch Dermatology is known for excellence in patient care as evidenced by their incredible online reviews. Dr. Kirsch shares how he went from the "new-in-town" to a highly sought-after provider with the help of online marketing and an emphasis on providing top-tier patient experience. He also shares important...
2024-04-011h 04Med Spa Success StrategiesHow to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli KrasnowWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
About Hi, Finch (Nashville)
Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable an...
2024-03-1235 minMed Spa Success StrategiesHow to Improve Patient Experience to Generate Better Reviews & More New Patients! - Interview with Kayli KrasnowWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kayli Krasnow , owner of Hi,Finch, to discuss excellence in patient experience & how building a top-notch reputation leads to growth & success with your med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Hi, Finch (Nashville) Hi, Finch is Nashville’s newest medical spa, specializing in cosmetic dermatology procedures. Our goal is to make medical aesthetics more approachable and in...
2024-03-1235 minMed Spa Success StrategiesMed Spa Management & Profitability Strategies - Interview with Terri RossWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the...
2024-02-1044 minMed Spa Success StrategiesMed Spa Management & Profitability Strategies - Interview with Terri RossWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Terri Ross. Terri is a world-renowned practice management expert, thought leader, and high-performance sales coach for both medical aesthetics practices and Fortune 500 medical aesthetic companies. She has helped thousands of practices launch, grown and scale upwards of $2.5 million in one year. Terri is the Founder and CEO of Terri Ross Consulting & Founder of APX Platform, the most comprehensive, impactful practice optimization platform based on her proven methodologies that have now helped thousands of users across the globe...
2024-02-1044 minMed Spa Success StrategiesIs Your Med Spa Making These PROFIT KILLING Mistakes? - Interview with Kelly Smith
Welcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
More About Kelly Smith
Kelly Smith is Founder & CEO - Projected Growth Consulting
Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to...
2023-12-2837 minMed Spa Success StrategiesIs Your Med Spa Making These PROFIT KILLING Mistakes? - Interview with Kelly SmithWelcome to episode 12 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Kelly Smith, Founder of Projected Growth Consulting, a successful medical spa owner, accomplished author, national speaker, & proven med spa business consultant. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Kelly Smith Kelly Smith is Founder & CEO - Projected Growth Consulting Successful Medical Spa Owner, Accomplished Author, National Speaker, & a Proven MedSpa Business Consultant. Thanks to Kelly's...
2023-12-2837 minMed Spa Success StrategiesHow to Sell a Med Spa - How Much is a Med Spa Worth? Interview with Ben Hernandez of Skytale GroupWelcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Ben Hernandez is founder and managing director of Skytale Group, a firm...
2023-12-0531 minMed Spa Success StrategiesHow to Sell a Med Spa - How Much is a Med Spa Worth? Interview with Ben Hernandez of Skytale GroupWelcome to episode 11 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Ben Hernandez of Skytale Group to discuss the process of creating a practice that is super profitable and, ultimately, sellable. Profit is the name of the game when it comes to creating a business with a high valuation.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
Ben Hernandez is founder and managing director of Skytale Group, a...
2023-12-0531 minMed Spa Success StrategiesHow to Start a Med Spa - Step by Step Guidance with Sara ShikhmanWelcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule More About Sara & Lengea Law Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara...
2023-10-0628 minMed Spa Success StrategiesHow to Start a Med Spa - Step by Step Guidance with Sara ShikhmanWelcome to episode 10 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman of Lengea Law to do discuss the proper steps to take when opening a med spa.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
More About Sara & Lengea Law
Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an...
2023-10-0628 min
Med Spa Success StrategiesHow To Build a PROFITABLE Med Spa with Sonya & Katie KennedyWelcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-07-1144 min
Med Spa Success StrategiesHow To Build a PROFITABLE Med Spa with Sonya & Katie KennedyWelcome to episode 9 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.
On this episode, we are joined by Sonya & Katie Kennedy. Sonya Kennedy is the Owner of Magnolia Medspa. Her former experience as a professional model and aesthetician make her a leader in the industry and an expert in beauty & anti-aging. Katie is Sonya’s daughter, the co-founder of Magnolia Medspa, lead esthetician and office manager.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go...
2023-07-1144 minMed Spa Success StrategiesDemystifying SEO (Search Engine Optimization) - How Google Search Works, Why Your Competitors Might Be Outranking You, and What You Can Do tEpisode 8 of The Med Spa Success Strategies Podcast Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-2518 minMed Spa Success StrategiesDemystifying SEO (Search Engine Optimization) - How Google Search Works, Why Your Competitors Might Be Outranking You, and What You Can Do to Effectively Manage SEO Efforts For Your Med Spa
Episode 8 of The Med Spa Success Strategies Podcast
Welcome to episode 8 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, we're covering SEO (Search Engine Optimization). I completely demystify SEO and give you a clear understanding of how Google search works, why your competitors might be outranking you, and what you can do to effectively manage & audit SEO efforts for your practice.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-2518 minMed Spa Success StrategiesA Completely New Way to Accurately Measure Your Marketing Investment & ROI {Free Calculator Download in Description}
Episode 7 of The Med Spa Success Strategies Podcast
Welcome to episode 7 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, I'm introducing a brand new method we developed for accurately tracking ROI from your marketing investments. You can download the FREE spreadsheet calculator here:
https://grow.medspamagicmarketing.com/roi-calculator?utm_source=podcast&utm_medium=podcast_description&utm_campaign=roi-calculator
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-0914 minMed Spa Success StrategiesA Completely New Way to Accurately Measure Your Marketing Investment & ROI {Free Calculator Download in Description}Episode 7 of The Med Spa Success Strategies Podcast Welcome to episode 7 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. In this episode, I'm introducing a brand new method we developed for accurately tracking ROI from your marketing investments. You can download the FREE spreadsheet calculator here: https://grow.medspamagicmarketing.com/roi-calculator?utm_source=podcast&utm_medium=podcast_description&utm_campaign=roi-calculator If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
2023-05-0914 minMed Spa Success StrategiesHow To Save On Medical Device Purchases with Scott Carson - Med Spa Success Strategies PodcastEpisode 6 of The Med Spa Success Strategies Podcast Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/) If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Scott Carson Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and is...
2023-04-1244 minMed Spa Success StrategiesHow To Save On Medical Device Purchases with Scott Carson - Med Spa Success Strategies PodcastEpisode 6 of The Med Spa Success Strategies Podcast
Welcome to episode 6 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Scott Carson, Founder of Founder & CEO of MRP (https://mrp.io/)
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
About Scott Carson
Scott Carson has more than 30 years of Healthcare Marketing, BD, Sales and Management experience. He was part of the team that built the eBay Healthcare Marketplace structure and strategy and...
2023-04-1244 minMed Spa Success StrategiesHow to Build A Multi-Million Dollar Med Spa with Dr. Carol ClintonWelcome to episode 5 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule About Dr. Carol Clinton In 2004, at the dawn of the aesthetics industry, Dr. Carol Clinton launched a new type of medical practice in Columbus, Ohio with an eye on the future. After gr...
2023-03-3050 minMed Spa Success StrategiesHow to Build A Multi-Million Dollar Med Spa with Dr. Carol ClintonWelcome to episode 5 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Dr. Carol Clinton, Founder of Timeless Skin Solutions & author of the best selling book Med Spa Confidential.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
About Dr. Carol Clinton
In 2004, at the dawn of the aesthetics industry, Dr. Carol Clinton launched a new type of medical...
2023-03-3050 minMed Spa Success StrategiesDoes A Med Spa Need To Be HIPAA Compliant? Interview with Liam Degnan of Compliancy GroupWelcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of like the id...
2023-02-2238 min
Med Spa Success StrategiesDoes A Med Spa Need To Be HIPAA Compliant? Interview with Liam Degnan of Compliancy GroupWelcome to episode 4 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Liam Degnan of Compliancy Group to discuss all things HIPAA and how these laws apply to your med spa, dermatology or aesthetics practice. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule
Liam Degnan is the Director of Strategic Initiatives at Compliance Group where he helps promote their SaaS platform, the Guard. The Guard is kind of...
2023-02-2238 minMed Spa Success StrategiesYour 2023 Marketing Plan - Ideas, Tips & Tactics For Med Spas, Dermatologists & Plastic SurgeonsWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're helping you create a marketing plan for your practice in 2023 that will instill confidence in your marketing investment. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://medspamagicmarketing.com/
2023-01-2244 minMed Spa Success StrategiesYour 2023 Marketing Plan - Ideas, Tips & Tactics For Med Spas, Dermatologists & Plastic SurgeonsWelcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're helping you create a marketing plan for your practice in 2023 that will instill confidence in your marketing investment. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://medspamagicmarketing.com/
2023-01-2244 minMed Spa Success StrategiesWhy Some Med Spas Fail While Others Thrive with Jake LabanWelcome to episode 3 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of https://www.injectionu.com/ If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel About Jake Laban Jake Laban is co-founder, President & CFO of Skin by Lovely, a chain of medical aesthetic practices in California, Oregon and Washington that has been rec...
2022-12-1238 minMed Spa Success StrategiesWhy Some Med Spas Fail While Others Thrive with Jake LabanWelcome to episode 3 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Jake Laban, former U.S. Head of Aesthetic Portfolio Marketing for Allergan, Co-Founder of Skin By Lovely & Investor of https://www.injectionu.com/
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel
About Jake Laban
Jake Laban is co-founder, President & CFO of Skin by Lovely, a chain of medical aesthetic practices in Cal...
2022-12-1238 minMed Spa Success StrategiesTop Tips To Grow & Manage a Successful Med Spa with Sara ShikhmanWelcome to episode 2 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel About Sara Shikhman Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is the Managing Partner of Le...
2022-11-1737 minMed Spa Success StrategiesTop Tips To Grow & Manage a Successful Med Spa with Sara ShikhmanWelcome to episode 2 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Sara Shikhman, Managing Partner at Lengea Law & Author of the Amazon best-seller, Med Spa Confidential. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/appointment-funnel
About Sara Shikhman
Sara is a healthcare lawyer, an entrepreneur, and the author of MedSpa Confidential, a #1 New Best Seller on Amazon on how to grow an aesthetics business. Sara is...
2022-11-1737 min
Med Spa Success StrategiesEpisode 1: How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth HagenWelcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors. If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan! About Mary Beth Hagen Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong knowledge base within the industry while working at...
2022-10-1655 min
Med Spa Success StrategiesEpisode 1: How Med Spas & Aesthetics Practices Can Hire & Retain Top Talent with Mary Beth HagenWelcome to episode 1 of the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing. On this episode, we're joined by Mary Beth Hagen of Titan Aesthetic Recruiting to discuss recruiting, hiring, and the importance of retaining top injectors.
If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan!
About Mary Beth Hagen
Mary Beth Hagen founded TITAN Aesthetic to support great injectors in great practices providing great patient outcomes. Working in aesthetics since 2005, Mary Beth developed a strong kn...
2022-10-1655 min