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Showing episodes and shows of
Riley Edmunds
Shows
Content Matters
Unlocking the Power of Information Architecture
We sat down with Amber Swope, Founder of DITA Strategies, to explore the critical role of information architecture (IA) in technical and product documentation. Amber shared insights on how a strong IA foundation enhances intelligent authoring, supports structured content strategies, and evolves with organizational maturity. Topics discussed included: The different roles within information architecture and how they contribute to content success How IA impacts intelligent authoring and structured content workflows IA maturity models—what they are and what each stage unlocks for your organization The potential impact of generative AI on information architecture Whether you're working with DITA, op...
2025-05-02
58 min
Content Matters
The Time is Right: Implementing Structure Through Content Delivery
Think you know the right way to get your company up and running with structured content? Frank Miller, President and Founder of Ryffine, a technical communications consultancy, joined the Content Matters Podcast on March 20th to share a new approach to adopting structured content. One that helps you lower your risk and shows some early wins to prove the value of technical content. We talked about: The growing demand for structured content as a business-critical asset How the AI revolution has validated the structured content approach Using Content Delivery Platforms (CDPs) as a practica...
2025-03-24
1h 00
Content Matters
Truth Collapse: When AIs are Participants in Culture
How do we navigate a world where AI systems aren't just tools, but active participants in our cultural conversations? This episode explored the profound implications of AI becoming embedded in our daily communications, decision-making, and self-expression. Truth Collapse is the outcome of AIs eroding our ability to communicate, make decisions, and even understand ourselves. Noz Urbina, Founder & Omnichannel Strategist, Urbina Consulting, joined us on the Content Matters podcast to explain what Truth Collapse means, how it’s present in our society today, and the boundaries we need around AI technologies and their impact. We explored: How algorithmic...
2025-02-24
43 min
Content Matters
Cathy McKnight - A Look at Content Operation in 2025 – the AI Edition
Content Operations is going through some changes and Cathy McKnight, Chief Problem Solver for the Content Advisory shared how things are changing and how. Most important was how we are evolving from content operations to content orchestration. We went through each stage of operations, including: Strategy & PlanningCreation of Content AssetsManagement of ContentDistribution/PromotionAnalytics/Performance And for each, Cathy discussed: The processesThe rolesThe technologyHow AI is impacting it and what it means for the people in the roles, giving them guidance/Future planning ideas. About Cathy Cathy McKnight is the Chief Problem Solver at The...
2024-12-08
46 min
Content Matters
Developing Persona-based Content - The Good, Bad, and the Ugly
How well do you really know your audience? Alan Porter, Founder of the Content Pool, joined us on the podcast to discuss how to develop content that supports your specific personas. We talked about creating task-driven personas and why they are better than traditional ones, including how to build them. We also talked about the role AI can potentially play in ensuring those personas are used. Topics included: Why is building personas a good thing to do? Can you explain what you mean by taking an “inside-out” approach to building personas and why it’s not the right way...
2024-10-28
38 min
Content Matters
AI-Powered Content Strategies with Lance Cummings
Lance Cummings is an AI content specialist and Professor of Professional Writing at UNC Wilmington. He specializes in optimizing AI usage for businesses, non-profits, and schools in content operations and marketing. On this episode Lance talks about his work developing AI-powered content strategies, including how we can best leverage AI tools and strategies for improved content operations and writing. Some things we discussed: How generative AI has changed his perspectives on writing and how he's integrating it into his classroom teaching.The number of AI writing tools are growing - how he's keeping up with the chan...
2024-07-22
51 min
Content Matters
Customer-Focused Outcome Storytelling for Marketing and Technical Documentation
What do storytelling and technical content have in common? You might say absolutely nothing. But what if there was a connection? What if we could create better technical documentation by infusing storytelling techniques? Alan Porter, Founder and Chief Content Officer of Content Pool, is joining us on the Content Matters Podcast to help us understand how we can use storytelling structures to create better content - technical and marketing - for our customers. He will answer: Why is storytelling important for enhancing customer experiences? How do you use the key elements of storytelling (e.g., characters, confl...
2024-06-26
39 min
Content Matters
Survey-Based Research – The Intersection of Credible Data and Compelling Insights
One of the most important things a company can do is survey-based research. But there’s a lot more to doing this type of research than spinning up a survey and writing up the results.Michele Linn. founder of Mantis Research, joined us on the podcast to share her expertise and provide insights into creating surveys that provide the information we need and finding the intersection between credible data and compelling insights. Some of questions she answered: Why survey-based research is so important for brands today.Common mistakes brands make. The importance of story in a rese...
2024-06-05
36 min
The Country Goldmine
Show #19/2024
Kevin Chase - Lonesome, On'ry and Mean Sierra Ferrell - American Dreaming Emmylou Harris - Blackhawk Trampled by Turtles - Burlesque Desert Window Yola - Ride Out In The Country Jake La Botz - Hair On Fire Norah Jones & Billie Joe Armstrong - Oh So Many Years Daniel Lanois - Sleeping in the Devil's Bed Grey DeLisle - Who Bought The Boots Beside Your Bed Mark Knopfler - Ahead Of The Game The Mallett Brothers Band - Mexican Hat (feat. Emma Stanley) Jourdan Thibodeaux et les Rôdailleurs - Belle Menteuse Marlon Williams - Vampire Again Alison Krauss - I N...
2024-05-13
1h 47
Content Matters
Taxonomy, Metadata, and Structured Content in the World of AI
Do we still need to think about taxonomy, metadata, and structured content in this new AI-infused business world? Rebecca Schneider, Executive Director of Content at AvenueCX, says that yes, you do. She explained why in our latest podcast episode Among the topics discussed: What is taxonomy design and why is it important for companies to do? The role of taxonomy and metadata when you are using generative AI and LLMs. How does taxonomy help improve data retreival and analysis in AI systems. How can you leverage taxonomy as part of an AI or ML project. About...
2024-04-18
33 min
Content Matters
Tyler Lessard on Building a Media Brand by Thinking Outside-In
With only 1% of your total addressable market actively in-market for a solution like yours, you’re missing a huge opportunity to connect with and engage the other 99%, so that when they are ready, they think of you. Tyler Lessard, founder of Outside-In Marketing, helps B2B companies build audiences of engaged followers and future buyers through a process he calls “Outside-In.” He joined us on the podcast to explain why you need to reframe your strategy and how. Tyler discussed: What media brands do so well that B2B marketers don't Thinking like a media brand vs. becoming a media br...
2024-03-25
47 min
Navigating Bitcoin's Noise
EP54: Discussing DeFi, Staking, and Venture Capitalists interest in Crypto with Riley Edmunds
Welcome to Navigating Bitcoin's Noise, the podcast where we cut through the clutter and bring you the most insightful perspectives in the world of Bitcoin. I'm your host, Kane McGukin, and today we have Riley Edmunds, co-founder of Stride Labs.In our conversation, we discuss Riley’s time at Bridgewater Associates, DeFi protocols, the choices and tradeoffs staking creates, and why Venture Capitalists find comfort in these models. Additionally, we discuss how regulation could help provide clarity for this part of the marketIf you’re looking to gain a better understanding of Bitcoin’s past, and it...
2024-02-23
44 min
Content Matters
Decoding Customer Desires with Christine Crandell
In episode 2, we decode the customer mindset and explore why businesses often fall short of understanding their customers as they truly wish. Discover the pitfalls of guesswork in defining customer needs, preferences, and pain points. Christine Crandell from B2B Customer Guru joins us to share real-world examples and stories that explain why you need to understand your customers from the outside-in to deliver the best marketing conversion and loyalty. Here are some of the topics we discussed: Christine says that customer experience is both a mindset and a business strategy. Why?What is the role of Sales...
2024-02-21
48 min
Content Matters
Content 5.0 - Are We Ready for IT? With Joe Gollner
We've been talking about Content 4.0 for years and working out how it fits into Industry 4.0, also known as the Fourth Industrial Revolution. Part of our work has been to figure out what Content 4.0 means for our approaches to content strategy, engineering, and operations. This already felt a little futuristic. But guess what? Some people have now started talking about Industry 5.0! This prompts us to consider the prospect of Content 5.0. What might that be? Can it be made into an idea that offers us something useful? Joe Gollner of Gnostyx Research joined us on the...
2024-02-02
44 min
Content Matters
Managing Product Information with Matt Reiner
Matt Reiner is a Content Creator for K15t, a company that provides solutions for Atlassian. He has worked on multiple product teams in a range of roles including technical writer, product marketer, content designer, and speaker. Matt joined us on the podcast to talk about the challenges and opportunities related to creating and managing product information. Some of our discussion included: The benefit of embedding AI into product information - and the challenges the can arise when it is.The importance of in-app messaging.The tools and processes needed in product management for capturing and managing product...
2023-12-05
41 min
Content Matters
Mark Kilens on People-First Go-To-Market
Mark Kilens knows a thing or two about how to build and grow relationships that drive engagement and grow revenue for B2B companies. He developed a go-to-market business strategy that relies on relationships and partners to create, capture, and convert demand into revenue. It’s about putting people at the center of everything the business does. Mark joined us on the podcast to talk about his GTM model, why content marketing is ripe for disruption, what he learned during his time at HubSpot and Drift, and why community and the right content are so important for business su...
2023-11-16
41 min
Content Matters
Pablo Gonzales Talks Category Design
Many people believe category design is this huge undertaking meant only for enterprise companies but we're looking at it the wrong way. Pablo Gonzalez, co-founder of the Category Thinkers Community joined us on the podcast to help us understand how category design is and how it fits into our go-to-market motions. We also talked about the role of content in category design, the key elements of building a category and how Category Thinkers got started. Some topics discussed: How Pablo got started in category design.Who owns category design in the organization?Why you need to completely rethink...
2023-09-26
44 min
Bare Metal Podcast
Stride: Kickstart Liquidity in Cosmos | Riley Edmunds | Co-Founder Stride
Welcome to our new episode with Riley Edmunds. Dive deep into the intricacies of liquid staking, validator bonds, and the governance surrounding it. We'll also feature an exclusive demo, providing insights into the practical aspects of these concepts. Furthermore, we delve into the specifics of locking mechanisms and more. Immerse yourself in this comprehensive exploration of Stride's innovations. Thanks for tuning in! ---- 🐦 FOLLOW US ON TWITTER: https://twitter.com/observatoryzone 👥 JOIN THE COMMUNITY: https://discord.com/invite/zawuNJzVu4 🚀 SUBSCRIBE TO NEWSLETTER: https://observatoryzone.substack.com/ 🎙️ SUBSCRIBE TO PODCAST: https://open.spotify.com/show/3SPlUYl... ---- Topics Covered 0:00 Intro 1:44 Liquid Staking...
2023-09-12
32 min
Content Matters
The Role of Generative AI in RevOps with Viral Bajaria, 6sense CTO
Who better to talk about large language models and generative AI than the co-founder and CTO of 6sense, an account-based marketing platform that is built on AI and leverages generative AI in some of its capabilities?Viral Bajaria shared his perspective on large language models, what surprised him about the new excitement over generative AI, how they use it in 6sense, and the benefits it has brought. Plus, Viral shared some important things to consider when implementing it. Key topics included: The growth of large language models (LLMs).If companies should build their own LLMs...
2023-08-01
31 min
Content Matters
PR, Content & Comms Strategy for B2B Tech with Kristin Hege
As the founder and CEO of Convey Communications, Kristin Hege has extensive experience in the public relations industry and works with some well-known B2B tech companies. She joined us on the podcast to talk about how the PR industry is changing and offered both marketers and other public relations professionals some guidance into how PR works today. Some of the topics included: Kristin’s perspective on how the PR industry has changed and what are the most important elements of a PR strategy today.How she approaches building a PR strategy for clients.What are some of th...
2023-07-05
30 min
0xResearch
Liquid Staking Will Supercharge Cosmos DeFi | Aidan Salzmann, Riley Edmunds (Stride's Co-Founders)
We are joined by the founders of Stride - Cosmos' liquid staking zone - to discuss how LSTs will catalyze Cosmos' DeFi Summer. We discuss how Stride staking works, competition with Lido, Interchain Security, the Hub's Liquid Staking Module, Stride's upcoming features and more!And as usual, we start the episode with our analyst bullpen to discuss the SEC's crackdown on Binance, the McHenry-Thompson crypto bill, dYdX bullishness and the Apple Vision Pro.- -Timestamps:(00:00) Introduction(00:49) Hot Seat/Cool Throne(30:21) Interview Start: Cosmos...
2023-06-07
1h 19
Content Matters
Chris Carr: Stop Random Acts of Marketing +Marketing in a Time of Generative AI
Chris Carr has been in marketing for over 22 years, working with a range of companies through his digital marketing agency, Farotech. He’s learned a lot about how marketing strategies have changed from SEO and programmatic advertising to content marketing, and generative AI. Carr joined us on the podcast to share his insights and advice for marketers, including: How to get started with a content marketing strategy.The importance of SEO even in the age of generative AI.How marketers can take advantage of generative AI.Bad habits marketers fall into and how to get ou...
2023-05-31
43 min
Content Matters
The People, Process, and Tech of Content Operations with Cathy McKnight
Content is the lifeblood of a great customer experience, but many organizations continue to struggle to put in place a content strategy and operationalize it to maximize its full potential. Cathy McKnight, Chief Problem Solver at The Content Advisory, knows this well and spends her time working with companies to solve their content problems. Some of things we talked about on the podcast include: The different places content operations can sit in an organization and how to determine which approach is right for your company.How to create a content operations framework (and what it is).The importance of...
2023-04-25
53 min
Content Matters
ContentMattersS5Ep2_ScottBrinkerMarketingPlatformsEcosystems_033123
The amount of change happening in marketing today is mind boggling and getting increasingly difficult to keep up with. But we continue to try and in this episode, Scott Brinker, Chief Marketing Technologist and the VP of Platform Ecosystem at HubSpot, brings his unique and deeply experienced view of what’s happening. We talked about platforms, martech stacks, low-code, agile software development, and (of course) generative AI. About Scott Brinker Scott Brinker has been an entrepreneur at the intersection of marketing and technology for some time, and he shares his knowledge and expertise through his Ch...
2023-04-03
40 min
Content Matters
A Conversation on AI with Paul Roetzer - Writing, Marketing, Search, and More
ChatGPT has brought the conversations around AI to the forefront and there are mixed feelings across the board. Paul Roetzer, CEO and Founder of the Marketing AI Insititute joined us on the podcast to talk about what's happening with generative AI, the opportunities and challenges, and what we need to be thinking about.A few of the topics:Why has ChatGPT sparked such a huge debate around content development? We’ve had AI writing for a few years now (and it’s getting better all the time) - why did this one capture so much attention?Looking at C...
2023-02-17
41 min
Content Matters
ContentMatters_S4Ep9_SangramVajre_GoToMarket_12072022
Marketing is continually evolving, and the strategies B2B marketers use are many: demand gen, lead gen, account-based marketing, product-led growth, etc. How do you know what is the right go-to-market approach? Sangram Vajre, co-founder and CEO of GTM Partners, joined us to talk about go-to-market and how to design the right strategy for your organization. We also took a step back in time and talked about how Sangram got into marketing and why he loves it. You will hear: > How Sangram “fell” into marketing > His time at Terminus and the marketing approach that buil...
2022-12-06
34 min
Content Matters
All Things Marketing with Brian Piper: Content, SEO, Analytics, Web3, Oh My!
Marketing is a continually evolving practice, and content marketing is a major element of that practice. Brian Piper, a marketing consultant and the co-author of the upcoming second edition of EPIC Content Marketing, joins us on the Content Matters podcast to talk about content marketing, the upcoming Google Analytics 4, getting better at SEO, and the impact of Web3 on brand marketing. If you want to understand how to evolve your markeing training or where to focus your marketing efforts, this episode is a must-listen.A few highlights:How Brian got started in content marketing thanks to a book...
2022-10-05
42 min
Citizen Web3
Liquid Staking, Berkeley and Tokenomics with Riley Edmund
This episode of the #citizenweb3 podcast features Riley Edmund, the co-founder of Stride Labs, a liquid staking protocol built with Cosmos SDK & Tendermint. Stride allows users to liquid stake any IBC-compatible cosmos SDK native appchain token. Under the hood, Stride leverages the Inter-Blockchain Communication protocol, Interchain Accounts and Interchain Queries. We spoke to Riley about Stride and: Liquid staking How to choose a validator Governance IBC Tokenomics Bridgewater Sustainable business models The path towards blockchain Blockchain Berkeley The team Issues with launching the project Advice on which mistakes to avoid Motivation If...
2022-09-29
54 min
Content Matters
Building a Social Media Marketing Strategy with Alex Lee
Alex Lee is the Partner Success Manager at Diginomica and an experienced communications consultant. They refer to themself as a “Comms consultant who loves data analysis.” Alex joined us on the Content Matters Podcast to share their insights and expertise on building and implementing a social media strategy. The conversation focused on organic social media marketing but also included their view on social media advertising. Some of the topics discussed:What brands should and should not be doing on social networks today.The role employees play in building the brand voice on social mediaThe newest social media...
2022-09-13
37 min
Stride – TerraSpaces
Stride Multichain Liquid Staking for the Cosmos
Today on the Ether we have a space hosted by Orbital Command chatting with Stride about multichain liquid staking for the Cosmos ecosystem. You'll hear from Riley Edmunds, aidan, Rebel DeFi, Dr. Doscoin, and more! Recorded on August 13th 2022. If you enjoy the music at the end of the episodes, you can find the albums streaming on Spotify, and the rest of your favorite streaming platforms. Check out Project Survival, Virus Diaries, and Plan B wherever you get your music. Thank you to everyone in the community who supports TerraSpaces.
2022-08-13
1h 02
Orbital Command
Stride Multichain Liquid Staking for the Cosmos
Today on the Ether we have a space hosted by Orbital Command chatting with Stride about multichain liquid staking for the Cosmos ecosystem. You'll hear from Riley Edmunds, aidan, Rebel DeFi, Dr. Doscoin, and more! Recorded on August 13th 2022. If you enjoy the music at the end of the episodes, you can find the albums streaming on Spotify, and the rest of your favorite streaming platforms. Check out Project Survival, Virus Diaries, and Plan B wherever you get your music. Thank you to everyone in the community who supports TerraSpaces.
2022-08-13
1h 02
Content Matters
The Importance of Customer Advocacy with Andrew Sevillia
Andrew Sevillia is a customer advocacy and marketing professional with over 15 years of experience working for companies like Sage Intact, NetSuite, and Juniper Networks. Andrew joined us on the podcast to help us better understand what customer advocacy is and why it’s so important for companies to create advocacy programs. He also shared insights on how to build a customer advocacy program andSome of the topics included:Understanding customer advocacy and customer marketing.What a customer advocacy program looks like and some of the key elements of a program.Who needs to be involved in...
2022-07-25
30 min
Stride – TerraSpaces
Stride Team AMA
Today on the Ether we have a question and answer space hosted by Stride. You'll hear from aidan, Vishal Talasani, and Riley Edmunds, and more! Recorded on July 20th 2022. If you enjoy the music at the end of the episodes, you can find the albums streaming on Spotify, and the rest of your favorite streaming platforms. Check out Project Survival, Virus Diaries, and Plan B wherever you get your music. Thank you to everyone in the community who supports TerraSpaces.
2022-07-20
41 min
Rockin' Dave's Roots Roundup
Rockin' Dave's Roots Roundup Show 101 Podcast
Our 101st episode, which aired on March 14, 2021. Dave Edmunds – Never Been in Love Joe Morris – The Applejack The B-Stars – Back Up Buddy Bill Black’s Combo – Don’t Be Cruel Billy Jack Wills – All She Wants to Do Is Rock Tiny Grimes – That Old Black Magic Ventons – Love Me Billy Lee Riley – Rockabilly Stomp Spade Cooley – You’ll Rue the Day Joe Liggins & His Honeydrippers – Pink Champagne Ricky Nelson – Believe What You Say Swamp Shakers – Didn’t Start Livin’ Doc Denning & & His Four Star Rangers – After I’ve Spent My Best Years on You Jared Pettys & The Headliners – I Ain’t Waiting Flattop Tom & His Jump Cats – At...
2022-06-04
59 min
Content Matters
Moni Oloyede On The Intersection of Marketing Operations and Content Strategy
We often think of marketing operations and content strategy are distinct elements of a marketing strategy performed by different teams. But there is a relationship between the two and you can’t be good in one without a solid understanding of the other. Moni Oloyede, Director of Marketing Infrastructure at Fidelis Cybersecurity and a digital marketing expert and speaker, joined us on the Content Matters podcast to talk about the interrelationship between these two areas of marketing and shared some guidance on how you can bring them together to create successful customer experiences.Here’s what you’ll learn:
2022-05-20
32 min
Content Matters
Jen Allen On Being a Chief Evangelist
Jennifer Allen has taken on the role of Chief Evangelist in her company, Challenger. It’s new role, one that she worked hard to achieve. She joined us on the podcast to talk about the role, what it involves and how it helps a company build a strong presence. She also shared her experiences working in Sales and talked about how the role needs to evolve to better support customers, including acting more like a marketer than a traditional salesperson.Here’s what you’ll learn:What the role of the Chief Evangelist is and how she came to tak...
2022-04-20
32 min
Content Matters
Hilary Marsh: Defining & Operationalizing Content Strategy
There is so much to understand about content strategy, and Hilary Marsh, Chief Strategist of The Content Company joined us on the Content Matters podcast to talk about some areas that are not as widely discussed. The focus for our talk was more on content strategy for intranets and for companies where content is their primary offering (like associations and non-profits) but you could apply much of what Hilary shared to all content strategy work. Key topics included how content strategy has evolved, what organizations are doing well and not so well and much more, including:How to...
2022-03-23
44 min
Content Matters
Chantelle Nash: Evolving the Employee Digital Experience
We talk a lot about customer experience, but the employee experience is equally important to get right. When employees don’t feel valued and aren’t engaged in a way that makes them happy and content in their work, the customer experience suffers. But a lot has changed in terms of employee experiences and we’re talking with Chantelle Nash to understand how they’ve changed and why it’s important to consider employee experiences as one element of a company-wide perspective on digital experience.Chantelle is the Learning Systems and Innovation Leader at Baker Hughes, but she’s also done som...
2022-02-20
31 min
Content Matters
Val Swisher – The Personalization Paradox
We are fortunate to kick off our fourth season with Val Swisher, Founder and CEO of Content Rules, a consulting firm that delivers content strategy, development, transformation, and optimization services. Val joined us to talk about something every company wants to do – provide personalized experiences at scale.She’s authored a book on the topic - The Personalization Paradox: Why Companies Fail (and How to Succeed) at Delivering Personalized Experiences at Scale with Regina Lynn Preciado, a senior content strategist with Content Rules.We talked about the need for content standardization to enable personalization at scale and what orga...
2022-01-27
32 min
Content Matters
Sara Feldman: Improving CX through Customer Success
Sara Feldman is the Director of Member Engagement at the Consortium for Service Innovation, a non-profit alliance of service and support organizations that focus on innovation around customer engagement, productivity, and success. Through her work as a Consortium member and now working for the Consortium, Sara understands the importance of customer support experiences in the overall customer experience. She joined us on the podcast to talk about the work the Consortium does, but also shared her views on content strategy, how to create successful customer support programs, and more.Key topics included:What is the Consortium for Service In...
2021-12-02
32 min
Content Matters
Andy Crestodina on Marketing Strategy: SEO, Content, ABM, and More
Andy Crestodina is the co-founder and Chief Marketing Officer of Orbit Media, a web design and development agency located in Chicago. Andy is a wealth of marketing knowledge and is one of the experts to talk to about SEO and content strategy. He regularly shares in-depth insights on his blog and presents regularly at conferences. He joined us on the podcast to talk about these topics, along with demand generation, account-based marketing, and more.Key topics included:What is Orbit Media’s content strategy and why do they share so much great information.Working on SEO today – what...
2021-10-15
32 min
Content Matters
Mark Lewis on Intelligent Content Design and Metadata
Episode Summary: Mark Lewis is a content engineer and the co-founder of the intelligent content consultancy, Caliper Content Services. Mark joined us on the Content Matters Podcast to talk about a topic near to his heart, and a source of frequent frustration – metadata. You think it’s simple to create metadata on your content, but there’s a lot to think about to build your metadata model and we cover it all in this episode. Key topics included: What is content engineering What is metadata and why it’s so important Why you can’t design...
2021-09-14
42 min
Your Mom & Dad
294: Bachelor in Paradise: Ep 2 & 3 (WTF! Why Is Everyone Acting Like They’ve Never Met!)
The Broads recap the latest episodes of BIP and things are starting to heat up! They discuss the Demi entrance and go into the past receipts regarding Brendan and Pieper’s relationship and their theories. They chat about Victoria P’s boyfriend and “Jordan”, their strong opinions on the Thomas situation, Riley and Maurissa falling in love, and a whole lot more! THANKS TO OUR SPONSORS: ***MEJURI: Head to MEJURI.COM/CHATTY for 10% off your first order! ***DIPSEA: get an extended 30-day free trial when you go to DIPSEASORIES.COM/CHATTY ***CANVA...
2021-08-26
2h 03
Content Matters
Katrina Wong on Leveraging Customer Data for Great Customer Experience
Katrina Wong is the VP Marketing for Segment, a business unit of Twilio. She joined us on the Content Matters Podcast to talk about the evolving customer data landscape, including what the end of third-party cookies means for customer experience and why it’s not such a bad thing that marketers are easing their reliance on third-party data.We also talked about customer data platforms (CDPs) - of course, and how they help bring together all a company’s first-party data to enable truly personalized – and hyper-personalized customer experiences. And we talked about what the API economy and the idea o...
2021-08-18
32 min
Moxie Uncut
Episode 88 | Ben Higgins - The Human Story Behind It.
Ben Higgins is best known from season 20 of ABC’s hit series, “The Bachelor,” where he opened himself up to millions of viewers, giving them the chance to truly get to know him. The opportunity ultimately led to an enhanced platform that he now uses to share what he is most passionate about with others – his faith, his hope for humanity and his love of sports. Born and raised in Winona Lake, IN, Ben currently resides in Denver, CO, where he moved after graduating from Indiana University in 2012. Since “The Bachelor,” Ben has been keeping up with a num...
2021-08-05
17 min
Talking Town - Ipswich Town FC Podcast - By the Fans for the Fans of #ITFC
Palace Reaction| Mural Debate & More | Ipswich Town F.C Podcast | ITFC fans show Live |TALKING TOWN
Send us a textOn this week's Talking Town ITFC podcast. The Guv Martin is joined by Matt 'Media Mogul' Phillips and Award-winning ex sky presenter Kate Riley. Listen or watch as we deliver the last word on Ipswich Town this week while giving your tomorrow's opinion today. On the show today we give our reaction to the Cobbold stand upgrades and new Mural along the side. This was quite the hot topic during last week will the Media Mogul stoke the fire or play peacekeeper? We have a game to react to f...
2021-07-25
1h 13
Talking Town - Ipswich Town FC Podcast - By the Fans for the Fans of #ITFC
TALKING TOWN | Ipswich Town F.C Podcast | ITFC fans show Live |
Send us a textGet 20% OFF @manscaped + Free Shipping with promo code TT at MANSCAPED.com! #ad #manscapedpodWelcome to Talking Town. The flagship podcast that's live every Sunday. This is the podcast for Ipswich Town fans made with love by Ipswich Town F.C Fans. The podcast focuses on the events on and off the pitch of East Anglia's largest and most proud team Ipswich Town F.C As always, we want YOUR participation. That's right, this is the platform that doesn't just say 'have your say' it gives YOU the...
2021-07-18
1h 07
Talking Town - Ipswich Town FC Podcast - By the Fans for the Fans of #ITFC
FANS REACT | Bonne Joining Ipswich Town from QPR on Loan | Talking Town | Transfer Talk | ITFC
Send us a textJoin the Talking Town crew as they break down the latest news from Portman Road as Ipswich Town F.C confirms the signing of QPR striker Macauley Bonne from QPR on loan.Joining the Guv will be Hard Truth Duro The Cruncher Richard Moss, The Media Mogul Matt Phillips to give their opinion on the signing including who they feel will benefit from Bonne joining and who will be adversely affected. Talking Town. The flagship podcast that's live every Sunday. This is the podcast for Ipswich Town fans made...
2021-06-27
1h 18
Content Matters
Latane Conant on Creating Better Account-based Experiences
Latané Conant is the CMO of 6sense. She joined us on the Content Matters podcast to discuss account-based marketing and engagement, with a focus on the insights she shares in her book: No Forms. No Spam. No Cold Calls. Along with over seven years in executive marketing positions, Conant is also a seasoned sales leader, so she understands well the challenge of getting sales and marketing to work well together and how things need to evolve in companies to make that happen. Some of the things we talked about: Her shift from sales to marketing and her be...
2021-06-17
41 min
Content Matters
Sarah Mitchell on the State of Writing in 2021
Episode Summary:Sarah Mitchell’s company, Typeset, produces an annual State of Writing survey. This is the second year of the survey and Sarah talked about some of the key insights from the survey. She also shared her experiences as a writer and content marketer.Inside This Episode: Businesses are planning to increase content development, but not content budgets. Writers are not completely satisfied with the performance of their content, yet they are optimistic about the writing process. How writers understand the customer and what to write. The lack of governance in writing pr...
2021-05-20
43 min
Content Matters
Kristina Halvorson on Content Strategy, Design and the User Experience
To understand content strategy in its full perspective, you only need to talk with Kristina Halvorson, co-founder and CEO of Brain Traffic, a content strategy consulting firm. Halvorson joined us on the Content Matters podcast to talk about the elements of content strategy and how they all work together to build better customer experiences. She shared her insights on content marketing, copywriting, UX writing, content marketing, content design, and much more.Inside This Episode: The complete definition of content strategy The difference between marketing writing and writing for the web and products How co...
2021-05-03
43 min
Content Matters
Rahel Bailie on Content Systems, Experiences
If you want to understand how to create, manage, and publish your content from an organization-wide perspective, Rahel Bailie is the person to talk to. Bailie is a long-time content advocate who works with organizations that truly understand how important their content is. She joined us on the podcast to talk about her experience on content strategy, content operations, content experiences, and much more. Inside This Episode: Getting a holistic view of content across the organization The importance of UX of content and the need to understand the customer experience to properly manage content The role...
2021-03-09
49 min
Content Matters
Modern Content Marketing with Robert Rose
Robert Rose shares his insights and experience about how content marketing has evolved in terms of new trends, team composition and experiences, and its role in the organization. He talks about building experiences and architecting desire and why it’s not enough to be the FAQ of your industry. Inside This Episode: The most important trend in content marketing in 2021 What does the modern content marketing team look like? How to build experiences and architect desire The difference between B2B and B2C content marketing Where companies should focus their content marketing efforts...
2021-02-12
41 min
Content Matters
Michael Meinhardt Talks Globalization Automation
Michael Meinhardt is the founder and CEO of Cloudwords, a globalization automation software company. He joined us on the podcast to talk about the challenges with translation management today and how automation software can help companies manage globalization processes better, improving workflow and productivity, but also accelerating the time-to-market of global campaigns. Meinhardt mentioned the globalization automation maturity curve, which helps you understand how mature your globalization processes are and how you can improve them.
2021-01-04
29 min
Content Matters
Jack Molisani Shares Insights on Content Strategy and LavaCon UX 2020
Jack Molisani is the Executive Director of the LavaCon Conference on Content Strategy. LavaCon has been taking place since 1998, bringing together content professionals from across the globe to share insights and best practices and develop lasting professional relationships.This is the first year LavaCon will be virtual (like so many other conferences) and Molisani has created a conference that still feels as personal as being there live. His goal is to help people "find their tribe." We talked about the conference and the effects of going virtual, as well as the trends he's seeing across the content strategy a...
2020-10-14
40 min
Content Matters
Marketing Strategies with David Greenberg
David Greenberg is the Senior Vice President of Marketing at Act-On Software. He joins us on the podcast to talk about marketing strategies, including refocusing on experience nurturing over lead nurturing, the role of automation, and where marketing automation fits with account-based marketing. We also talked about the rebrand of Act-On and its shift to growth marketing automation. Lots of great insights to make you think about your own marketing strategies.
2020-09-15
41 min
Content Matters
Content Marketing & Strategy with Melanie Deziel
Melanie Deziel is the founder and Chief Content Officer of StoryFuel, which teaches marketers, publishers, creators and companies of all sizes how to tell better brand stories. She's also the author of The Content Fuel Framework: How to Generate Unlimited Story Ideas. We talked about her background as a journalist and how she found her way into the world of content strategy and content marketing, about building content teams, telling the right stories in the right way, as well as the need for content for everything from thought leadership through to product marketing, sales enablement, and ABM. Throughout our conversation...
2020-08-07
30 min
Content Matters
Ethics & Digital Content. A Conversation with Jim Edmunds, Ingeniux CEO & Founder
In this episode of the Content Matters podcast, we're tackling the topic of ethics and digital content. How can we as tech providers advocate for better ethics and standards over profits? The Facebook boycott, Stop Hate for Profit that's happening this month, is a clear sign that things need to change and that businesses, whether they're B2B, B2C, or whatever, and if they're technology businesses or otherwise, have an opportunity to help drive that change. Our guest to discuss the role of tech providers in fostering a more respectful discourse is Jim Edmunds, CEO and founder of Ingeniux...
2020-07-29
25 min
Content Matters
Kris Laird Explains the Content & Technology Behind Sales Engagement
Kris Laird is the Director of Sales Development at Ingeniux. He's helping the company build a modern sales process that leverages new strategies and technologies that build relationships with prospects and customers. Prior to Ingeniux, he worked for Outreach, a sales engagement solution, and another 18 as a music educator.We talked to Kris about a new way to engage prospects that involve content, intent, a strong relationship with marketing, and more. If you are a marketer who wants to understand how Sales work, listen to this podcast. And if you are in Sales and want to understand how to...
2020-07-15
58 min
Content Matters
Yoav Schwartz Talks About the Technology Behind Content Experiences
CEO and co-founder of Uberflip, Yoav Schwartz joined us on the Content Matters Podcast to talk about the technology behind content-driven experiences. We discussed the shift in buying power to the CMO, the difference between content experience platforms and content management platforms, the opportunities and challenges that too much data (or not enough) bring to marketing and much more.
2020-06-29
36 min
Content Matters
Tom Treanor Talks Customer Data Platforms and CX
Tom Treanor is the Global Head of Marketing at Arm Treasure Data, a customer data platform (CDP) provider. Treanor joined us on the Content Matters podcast to talk about CDPs including how they work, how they help improve customer experience, their relationship with CRMs, and much more. He also shared his views on marketing today and in the future and provides great advice for getting started with a CDP implementation.
2020-06-10
25 min
Content Matters
Randy Frisch on Renewing Focus on Great Content Experiences
Randy Frisch is the co-founder and CMO of Uberflip, a content experience platform. He joined us on the podcast to talk about marketing during the COVID-19 pandemic - how it has and hasn't changed, and how we need to rethink how we use content to engage, inform and influence customers. We also talked about what the "new normal" for marketing will look like as we slowly emerge out of pandemic and try to get back to business as usual.
2020-04-28
36 min
Afronerd Radio
WE'VE MOVED: LISTEN NOW AT AFRONERD.COM-call 508-645-0100
We're STILL trying to work out our tech problems on the other side (getting close!) so we're still here @Blogtalk! Tune in to hear the latest musings from Team Afronerd via our Mid Week in Review (MWIR) airing this Wednesday at 7pm eastern. The topics to be dissected are: unfortunately, more COVID-19 discourse, except we wax about what will change socially and infrastructurally post coronavirus; frequent Afronerd Radio guest, noted comic creator/editor, Joseph Illidge has his unfortunate COVID woes; the vaunted 90s R&B matchup of '20 between legendary artists, Kenny "Babyface" Edmunds and Teddy Riley proved to be a...
2020-04-23
00 min
Afronerd Radio
WE'VE MOVED: LISTEN NOW AT AFRONERD.COM-call 508-645-0100
We're STILL trying to work out our tech problems on the other side (getting close!) so we're still here @Blogtalk! Tune in to hear the latest musings from Team Afronerd via our Mid Week in Review (MWIR) airing this Wednesday at 7pm eastern. The topics to be dissected are: unfortunately, more COVID-19 discourse, except we wax about what will change socially and infrastructurally post coronavirus; frequent Afronerd Radio guest, noted comic creator/editor, Joseph Illidge has his unfortunate COVID woes; the vaunted 90s R&B matchup of '20 between legendary artists, Kenny "Babyface" Edmunds and Teddy Riley proved to be a...
2020-04-23
2h 33
Content Matters
Ian Truscott Talks Content Management and Building ART
Ian Truscott is the Founder and Strategy Director of Appropingo, a consultancy that helps organizations design and implement better marketing strategies. Truscott has been a CMO/VP Marketing for a number of technology companies and was a content management analyst for the Gilbane Group. With all this experience, Truscott understands a lot about marketing strategies and marketing tech, including content management. In this podcast, we talked about the content management industry and the goal of creating omnichannel experiences, how organizations can create ART - awareness, revenue, and trust, and much more.
2020-03-10
32 min
Content Matters
Scott Abel Dishes on Content Strategy and Information Enablement
Scott Abel is the CEO and Chief Wrangler of the Content Wrangler. Abel is an expert on content strategy, working with organizations to develop strategies to create, maintain, and deliver their content across channels. He is a popular speaker on content strategy, and he’s the co-author of Intelligent Content Management: A Primer and The Language of Content Strategy, and the creator of the Content Strategy Series of books from XML Press. He's also the producer of the Information Development World Conference.Scott and talked about many things related to content strategy, including the challenges companies facing, the key ele...
2020-02-12
46 min
Content Matters
David Hillis on the Evolution to Agile Content Management and What it Means for Organizations
A conversation with David Hillis, VP Business Development at Ingeniux (the sponsor of the Content Matters Podcast), is a conversation about how content management is evolving and pushing organizations to rethink what content means to them. "Content is actually the most valuable business asset that most organizations have. Content shapes the way that we interact with the world, with our customers, with the market. It's how we project not only who we are, but where we're going as a company."Listen in to hear David's insights on agile content management and what that really means today.
2019-12-05
1h 06
Content Matters
Alan Porter Talks Content-Driven Experiences
If you don't think your organization's content is a critical asset then you need to think again. We spoke with Alan Porter, Director of Content Intelligence Strategy at [A], a frequent conference speaker, guest writer, and trainer on content marketing, content strategy, customer experience and the author of “The Content Pool: Leveraging Your Company's Largest Hidden Asset,” about the importance of content to the organization and the challenges faced when your content is siloed and not respected for the differentiator that it really is. Porter also shared his insights on the CMS industry, the role of technical communicators and the value o...
2019-10-14
39 min
Content Matters
Scott Hunter on Building Modern Applications with Microsoft .NET
Scott Hunter is the Director Program Management for .NET at Microsoft. Responsible for the entire .NET platform, Hunter shared some of the new features and capabitilities of the .NET platform including .NET Core 3, machine learning, big data and mobile apps. We also talked open source, Microsoft vs Java and how much things have changed at Microsoft.
2019-09-19
48 min
Content Matters
Mathew Sweezey Talks About The Future of Marketing: Context, Conversational & Human to Human
Mathew Sweezey is the Principal of Marketing Insights at Salesforce, a Forbes Contributor, author and creator of The Electronic Propaganda Society. His forward-thinking view of marketing and how things are changing centers on the idea of human to human marketing, engaging through conversations and how context marketing builds better customer experiences. We talked to Sweezey about human to human marketing, the role of AI, the importance of data and how marketing is changing now and will continue to evolve. Plus, Sweezey provides three things marketers should start doing today.
2019-08-26
39 min
Content Matters
Understanding Storytelling in B2B Marketing with Ann Handley
Ann Handley is a digital marketing and content expert, partner and Chief Content Officer of MarketingProfs, and WSJ best-selling author of Everybody Writes. She joined us for a conversation on the importance of storytelling in B2B marketing, of knowing your audience and finding the right voice to speak to and with them.
2019-08-15
25 min
Content Matters
SEO and Content Strategy with Ken Mafli
As the Senior Digital Marketing Manager of Townsend Security, Ken Mafli is in the trenches working hard on the company's inbound lead generation strategy. And that means he knows a lot about SEO and content strategy. In this episode Ken shares his insights and experience on how SEO has changed and become a part of a larger content strategy that requires you to truly understand your customers and their needs. He talks about creating content topic clusters and pillar pages that speak to the questions prospects have and the user experiences customers crave. Check out the company's primary pillar p...
2019-07-23
37 min
Content Matters
Rethinking Interactive Design with Claudio Guglieri
Claudio Guglieri is a designer and the Group Creative Director at Huge, a full-service digital agency headquartered in Brooklyn, NY. He's also a keynote speaker at the Ingeniux User Conference. Guglieri believes we can leverage the most important human abilities we use when interacting with digital content to improved to improve the application and website experience. In this podcast, Guglieri shares his insights on interactive design, how it's changed and how we need to think about it going forward. (Note: you can also watch his Tedtalk, Making Technology More Natural.
2019-06-19
25 min
Content Matters
Active Content Governance with Chris Willis, Acrolinx CMO
Chris Willis is the CMO of Acrolinx, an API powered content governance platform. Willis shares his insights on the challenges organizations face today creating impactful, quality content for customer experience. We talked about what he means by "strategy-aligned content" and the importance of active content governance. If you're struggling to create a brand voice that is cohesive, on message and delivers a great experience, then you'll want to hear what Willis has to say.
2019-05-05
35 min
KGLT Radio: Uncle Duke's Stream Of Consciousness
KGLT - The Uncle Duke Show! 4.26.19 - 1/3
John Hartford: Turn Your Radio On, Pt. 2 Leon Russell: Stranger In A Strange Land Orville Peck: Turn To Hate Silversun Pickups:It Doesn't Matter Why The Who: Baba O'Riley Beck: Saw Lightning Jim White: Handcuffed To A Fence In Mississippi The National: Light Years Cage The Elephant: Night Running Florence + The Machine: Jenny Of Oldstones Gang Of Youths: The Heart Is A Muscle The Heavy: Burn Bright Dave Edmunds: Black Bill
2019-04-27
00 min
Content Matters
Talking Content: Management, Marketing & Operations with Cathy McKnight
Cathy McKnight is the VP Strategy at the Content Advisory and Partner at Digital Clarity Group, which means Cathy knows a lot about web content management, content marketing and content strategy. We pick Cathy's brain about everything from building the right ecosystem for content, what technology is required to build the right foundation to support content successfully, to the critical role content operations plays in building great content-driven experiences.
2019-03-17
30 min
Content Matters
Account-Based Marketing with Matt Heinz
Account-based marketing is on the to-do list of every B2B organization. We talk with Matt Heinz, President of Heinz Marketing about this opportunities and challenges of ABM and how it relates to intelligent content management.
2019-03-17
17 min
Content Matters
Headless Content Management with Deane Barker, Blend Interactive
Deane Barker is the Chief Strategy Officer at Blend Interactive and the author of Web Content Management: Systems, Features and Best Practices. Deane talks with us about headless CMS, the concept of a distributed architecture for content management and the role content plays in digital experience.
2019-02-26
20 min
I dO MUSIC
The Ken "K-Fam" Fambro Episode
The Ken "K-Fam" Fambro Episode Patchwerk Recording Studios presents The IdOMUSIC Podcast... In this episode Sammy sits down with K-Fam to discuss the importance of handling your business and working along legends like Teddy Riley, Kenneth "Babyface" Edmunds and Noontime Entertainment.
2018-06-29
59 min
Vinyl-O-Matic
45s and Other Revolutions: A-Sides beginning with the letter C, Part 4
Crow a: Cottage Cheese b: Busy Day Amaret Records 45-119 (1970) Jeannie C. Riley a: Country Girl b: We Were Raised on Love Plantation Records PL-44 (1970) Lou Barlow/Dumb Numbers/Thurston Moore/Talk Normal/David Yow/Child Bite 1a: Crack and Emerge 1b: Last Night I Had a Dream 2a: Gleo 2b: Shot This Time 3a: Thee Itch 3b: Abysmal Splatter Joyful Noise Records JNR 113 (2013) Dave Edmunds a: Crawling from the Wreckage b: Queen of Hearts Swan Song...
2017-05-13
1h 03