Shows
Experiment Nation: The PodcastS4E29 - Product pages are the Grand Central Station of conversions with Rishi RawatWe recently had the pleasure of chatting with Rishi, a Shopify product expert. Here are 5 key takeaways for optimizing your product pages:
1) Product pages are the Grand Central Station of conversions. They’re where buyers make the decision to buy or leave.
2) Pop-ups aren’t as effective as you think. Focus on valuable content, not annoying interruptions.
3) Content is king (but don’t be afraid to go long!). Detailed product descriptions are more effective than short ones.
4) Build trust above the fold. Establish your company’s credibility before highlighting product features.
5) Understand the filters buyers use. Address common concerns like “to...2024-09-2821 min
businessline's State of the Economy PodcastTheme: Energy | How will international partnerships aid the future of India's oil exploration?The oil and gas sector is one of the eight core industries in India. India’s economic growth is closely tied to its energy demand, which is projected to rise. This increasing need for oil and gas makes the sector highly attractive for investment. businessline’s Rishi Ranjan Kala speaks to Sushma Rawat, Director (Exploration) at Oil and Natural Gas Corporation (ONGC), in this State of the Economy podcast on the importance of oil exploration to boost India’s economic growth. Rawat emphasises the importance of exploration in the oil and gas sector, explaining that it forms the found...2024-07-2421 min
10xMarketer PodcastBoost Your Conversion Rates | #copywriting Tips And Strategies | Rishi RawatGuest: Rishi Rawat, Expert Copywriter for Direct-to-Consumer Brands
In this episode of the 10x Marketer Podcast, host Giri engages in an insightful conversation with Rishi Rawat, a seasoned copywriter with over 14 years of experience. Rishi shares his expertise on how to effectively use copy to convert top-of-funnel buyers, emphasizing the importance of slowing down the user and engaging them through thoughtful, strategic content. He also discusses practical techniques to reduce buyer anxiety, the role of social proof, and how to create effective call-to-actions. Whether you’re dealing with quick-visit landing pages or complex product offerings, Rishi’s insi...2024-06-1835 min
VWO PodcastRishi Rawat On Maximizing Conversions With Product PagesDiscover the secrets to increasing your eCommerce sales in this insightful episode of the VWO Podcast.
If you've ever wondered where to begin with your eCommerce marketing strategy or which activities can truly move the needle, Rishi Rawat, the brilliant mind behind Frictionless Commerce, is here to provide answers.
Rishi, a conversion copywriter with a deep understanding of buyer psychology, shares some valuable insights on maximizing your conversions, particularly through your product pages.
Tune in as Rishi delves into the fascinating world of how shoppers search online and shares his unconventional yet highly...2023-11-0124 min
Click To BuyIncreasing your conversion rate, ft. Rishi Rawat | Episode 1In our first episode, Becca talks to Rishi Rawat from Frictionless Commerce about his decade + of experience in the eCommerce industry.
Rishi dives into his top tips on how more brands can increase their conversion rate by only focusing on the people who CAN convert, why the product page is key and analysing the response of your sales pitch!2023-07-1233 min
eCommerce Badassery203. CEO Stories: 4 Lessons to Grow Your eCommerce BusinessDo you enjoy hearing the stories of other eCommerce entrepreneurs? In today's episode, I'm sharing recent lessons, aha moments, and breakthroughs from eCommerce CEOs just like you.
Links Mentioned
The Lounge eCommerce Marketing Membership
http://ecommercebadassery.com/membership
Episodes Mentioned
91. Facebook Ads for eCommerce
https://ecommercebadassery.com/facebook-ads-ecommerce-after-ios14/
159. Facebook Ads for Product Launches
https://ecommercebadassery.com/facebook-ads-for-ecommerce-product-launches-promotions/
185. How to Convert First-Time Website Visitors with Rishi Rawat
https://ecommercebadassery.com/how-t...2023-02-2112 min
CRO.CAFE EnglishHow to craft copy on the PDP to convert more first-time buyersGuest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 2022-12-3043 mineCommerce Badassery185. Replay: How to Convert First-Time Website VisitorsIf you’ve been with me for a while you know I talk a lot about repeat customers because it’s easier to convert a repeat customer than it is to get that first sale. But that doesn’t mean we can ignore trying to get new customers. If you’ve been wondering how to convert more new customers, then you’re going to want to hear from today’s guest, Rishi Rawat.
Rishi is obsessed with buyer psychology and shopper behavior. As the founder of Frictionless Commerce, he’s spent the last 13 years dialing in his technique to g...2022-12-0639 min
eCommerce Uncovered032: Rishi Rawat, Founder @ Frictionless CommerceIn this episode of Ecommerce Uncovered, Matt Lady and Rishi Rawat go through the psychology behind your Shopify store website when it comes to getting your customer to buy. They also touch why the product page matters, why having customers rush to add to cart isn't the blessing you think it is and why your description and sales copy is much more important than you think. They also dive into the psychology in conversation and how to use it to sell more to your customers, retain your current ones and even get those customers to recommend your brand to...2022-10-2749 min
Experiment Nation: The PodcastS2E36: Why Focus on Skeptical First-time Buyers? With Rishi RawatSkeptical first-time buyers need to be given the utmost priority in order to make them feel comfortable and secure with their purchase. This may include providing detailed product or service information, offering multiple payment options, providing customer service support, and offering warranties or guarantees for their purchase. Rishi shares his thoughts on how to win over this critical customer segment.2022-10-2218 min
The Real Heroes of Ecommerce PodcastEp.21 No if's And's or But's on the Product Page w. Rishi RawatArguably the most important pages on your website are the product pages… that is, after all, where custom click the magic button - add to cart.And no better person to talk about this than the Product Page Guy, himself, Rishi Rawat. We talk about the importance of understanding your customers, their needs and objections, so we can write better product pages that turn passers-by into paying customer.If you are gearing up for the holidays, this is a topic you won’t want to miss.To continue the conversation…Read...2022-10-1124 min
The Josh Boone Show#24: Rishi Rawat – Intuition, Specialization & Buyer PsychologySend us a textRishi Rawat is the founder of Frictionless Commerce. As a world-class expert in buyer psychology and conversion optimization, Rishi has spent the past 13 years laser-focused on running marketing experiments that help eCommerce brands remove friction and massively increase sales.In our conversation we dive into:Self-awareness as a superpowerIntuition versus empirical dataDelegation and installing your operating system into a teamBusyness, laziness, and essentialismSpecialization and the pursuit of excellenceThe placebo effect, gossip, and evolutionary psychologyExternal and internal realitiesConsumerism and ethical marketingand much more...Connect with Rishi:2022-08-171h 58
Experiment Nation: The PodcastWhat 13 Years of A/B Testing Revealed with Rishi RawatRishi Rawat is the product page guy. With his 13 years of running A/B tests, Rishi shares what makes an effective product description, his go-to method for segmenting product pages, and how to stand out to your visitors during their most “promiscuous state”.
Learn more about Rishi's work at frictionless-commerce.com.2022-02-0548 min
Breaking B2B - B2B Marketing & Demand Generation Podcast#204 Radically Improve Your Marketing (9 Buyer Psychology Copywriting Lessons) - Rishi Rawat► How to radically improve your marketing, conversions and revenue results from copywriting!
Rishi is the owner at frictionless-commerce.com
His company exists for one reason — to optimise your Shopify site's conversion rate!
🎧 Have a listen to Rishi & Sam as they discuss their experiences & give you incredibly valuable tips, tools and insights that you can utilise, to skyrocket your own sales & biz! - In this episode we cover:
✔ Rishi walks us through his 9 step process.
✔ How to drive new customers to your channel
✔ Lots of practical, easy to implement tips & strategies for you
RISHI RAWAT
LinkedIn: https://www.linkedin.com/in/rawatrishi/
W...2022-01-1046 min
The Unofficial Shopify PodcastConversion CopywritingIn our last chat with Rishi (AKA the Shopify product page guy), we talked about why product pages are important (https://unofficialshopifypodcast.com/episodes/rishi-rawat). It was one of our most popular 2021 episodes. So I invited Rishi back. This time we dug into how to rewrite the product description so it connects with the psychology of your shopper.Rishi has been experimenting with conversion ideas for the last 13 years. He’s discovered a 9 point conversion copywriting (https://www.frictionless-commerce.com/blog/conversion-copywriting-checklist/) framework.Frictionless Commerce (Rishi’s company) specializes in helping Shopify sites impro...2021-11-3059 min
The Ecommerce Insights ShowWriting Product Page Copy That Converts - Rishi Rawat (Frictionless Commerce)In this episode of The Ecommerce Insights Show, we got together with Rishi Rawat of Frictionless Commerce to talk about all things product detail pages. He and his team help ecommerce brands improve their product page conversion rate by 20% in 90 days. With over a decade of experience in the laser-focused world of ecommerce product page design, Rishi shared a treasure trove of ideas during our conversation. In the episode we talked about writing your copy based on nine buyer psychology themes, which Rishi outlines in detail here.During the episode we cover t...2021-10-0153 min
CRO.CAFE EnglishOptimizing Conversion Rates by Working on Just One Page. Genius or Madness?Guest: Rishi Rawat URL: https://www.cro.cafe/guest/rishi-rawat 2021-07-0544 min
Customers Who ClickWhy Storytelling is the Most Powerful Marketing TacticIn episode 50 of the Customers Who Click podcast, we’re exploring the power of storytelling with my good friend, Rishi Rawat. 95% of new products fail every year; we’re talking thousands and thousands of failed launches because brands don’t take the power of storytelling seriously and hence, blend in with hundreds of other brands just like them. Storytelling is what fuels DTC. In the age of advertising-adverse and media-savvy consumers, acquiring new customers through paid channels is becoming less and less feasible each day. Customers find ads to be intrusive and above all, tend to sim...2021-03-1658 min
Cart Overflow: Where eCommerce Marketing Playbooks Are Written & SharedHow to Optimize Conversion Rates with Powerful Storytelling - With Rishi RawatLearn more about Rishi's work and prolific content on Conversion Rate Optimization at: https://www.frictionless-commerce.com/
2021-02-2435 min
eCommerce Podcast#54 - Optimize Conversion Rates Using Buyer Psychology“On the product page, your product description, to me, is where the magic happens”. Rishi Rawat
Rishi Rawat joins Matt Edmundson on the eCommerce Podcast and offers incredibly valuable insight and creates a compelling argument for why marketers should be focused on converting the first time buyer through their best selling product and not dividing attention over the basic principles of marketing.
Rishi Rawat is a buyer psychology copywriter who has been probing and experimenting to better understand how shoppers choose in a world filled with more choices than ever. Rishi’s compan...2021-02-181h 02eCommerce Badassery42. Understanding and Speaking to Your Ideal Customer in Your eCommerce BusinessAlready have an ideal customer avatar? Let’s talk about how to actually use that information in your marketing and all your business decisions. Sure, it’s cool to know where she lives and what she does for a living, but how do you use that information to your advantage?
Today we’re digging deep into how to actually craft that avatar, how to use it in your business, and why you should be going through this process on a regular basis. People are always evolving so messages that resonated with her yesterday may not resonate...2021-01-1229 min
Honest Ecommerce033 - Unprepared: Two Amazing Tips to Improve Your Messaging with Rishi RawatOn this podcast, we talk about working on your messaging and marketing, converting your first-time buyers, narrowing your focus, and so much more! Rishi Rawat LinkedIn: https://www.linkedin.com/in/rawatrishi Rishi Rawat's Weekly Newsletter: https://www.frictionless-commerce.com/join/ Website: https://www.frictionless-commerce.com/ Honest Ecommerce is a weekly podcast, community & educational resource providing online store owners with honest, actionable advice to increase their sales and grow their business. If you like our podcast, consider subscribing & joining our FREE Facebook group http://honestecommerce.co/
2020-10-0609 mineCommerce Badassery26. 3 Things Entrepreneurs Should Do Every Day to Maximize SalesAs business owners, we assume that everyone who visits our website knows what they want… but that couldn’t be further from the truth.
My guest today is Rishi Rawat, conversion copywriter, and optimization strategist. He's run thousands of A/B tests, dedicated his career to understanding consumer behavior, and helping eCommerce businesses maximize their sales. Rishi shares with us the 3 things we MUST DO every day to grow our eCommerce sales and the 9 points of buyer psychology that when focused on have proven to increase website conversion.
What You’ll Learn: 2020-09-2239 min
eCommerce A-ZHow eCommerce Merchants Can Use Buyer Psychology To Increase Revenue - Rishi RawatIn this episode, we speak with Rishi Rawat of Frictionless Commerce. Frictionless Commerce helps direct-to-consumer brands increase sales by telling a story that addresses concerns and inspires on-the-fence shoppers to buy.
Our conversation focuses on how eCommerce merchants can have a deep understanding of buyer psychology and get into the minds of buyers.
This episode is brought to you by Kudobuzz Reviews, the best way to collect and display reviews on your website.2020-08-0727 min
The Winning EcommerceEp20- Ecommerce Buyer Psychology and Copywriting Tips From 10 Years Of A/B TestingIn this episode of The Winning E-Commerce Experience Show, Rishi Rawat, founder of Frictionless Commerce, discusses top copywriting tips and advice and how use buyer psychology to convert more customers. Specifically, Rishi discusses. - The 3 most effective ways to shape perception and user psychology from 10 years of experimentation - Why copywriting is important and the top 10 mistakes brands make - Using buyer psychology and copywriting to influence and convert more buyersRishi is the founder of Frictionless Commerce, a company that helps direct-to-consumer brands increase sales by telling a story that add...2020-05-1800 min
Honest Ecommerce023 | Why Buyers Shop the Way They Do & How to Nudge Them | with Rishi RawatRamit Rawat from Frictionless Commerce noticed at a young age how complex the decision-making process was for shoppers, and became fascinated by understanding what goes into the sales process. Understanding buyer’s psychology is important for anyone who sells a product or service, and today Ramit tells us why, and how we can take advantage of the process to sell more and help our customers. To learn more, visit: http://honestecommerce.co Resources: Learn more at frictionless-commerce.com YouTube: youtube.com/channel/UC8scU3gi4UKCCEohGWnDUCA LinkedIn: linkedin.com/in/rawatrishi/ Start a...2019-06-1042 min