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Rita M. Perez

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Strategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 187 How to Use AI in Your Travel Business (And When Not To)Send Rita a text with your thoughts!Get access to over 2000 cruise video clips for your social media: https://programs.steeryourmarketing.com/products/courses/view/1166776 You know that feeling when you see something that just makes you want to scream? When I watched an AI-generated promotional video this week, it actually left me speechless, in not a good way, and I knew I had to talk about why this is seriously concerning for entrepreneurs. In this episode, I'm chatting on why using AI to replace authentic human connection is a ma...2025-01-1740 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 137 3 Ways to be Taken Seriously as a Travel AgentSend Rita a text with your thoughts!I've been doing a lot pondering and comparisons recently on how/why other industries are taken more seriously than the travel advisor industry is.  I decided to break down some of the ways you can grow into to be taken seriously in your travel business by family, friends, and peers.In this episode, I share:·     The importance of projecting confidence, even if you don't feel it·     Recent experiences I've had that have helped others see me as a professional·     Why you should also be conne...2024-02-0232 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 129 Why Social Media Won't Fix your Travel BusinessSend Rita a text with your thoughts!One of the thing that I hate people try to sell you about social media, is that it is the solution to all your business problems...and that's a flat out lie.  You don't need to do more social media to make more sales, and some people don't even do social media and make great sales.  (Some people also do a shoddy job at social media, and still get sales.)The point is--the problem isn't social media.  It's something else, and we're going to dive into those something els...2023-12-0819 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 120 Celebrating Hispanic Heritage MonthSend Rita a text with your thoughts!The Hispanics in Travel Audio Series launched on 10/4 and I wanted to share some short snippets from the 30-50 minute long interviews.Listen in to hear the heartwarming family memories, how these industry leaders found their way to travel, and some business insights into what their brands are up to.Special thank you to our Featured Speakers:Janet Bava, Chief Commercial Officer, Windstar CruisesLionel Garcia, Director of Strategic Accounts, MSC CruisesVanessa...2023-10-0649 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 115 Insider Inspiration to Plan with Intention (and a few updates!)Send Rita a text with your thoughts!As we enter September, the start of the last quarter of the year, there is a sense of power and possibility in the air.  Hear some travel business inspiration and updates from Rita :)In this episode, I discuss:·        Some updates on what's happening the rest of the year in the world of the Strategic Travel Entrepreneur·       Becoming profitable by breaking down your numbers and product/service mix·       Your willingness to go the extra mile to attain your success·       It's not quitting time2023-09-0121 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 90 The "Secret" to Social MediaSend Rita a text with your thoughts!It's the Podcast's Two-Year Anniversary!  To celebrate, I offer some reflection from the past few years, and also let you in on the "secret" to social media--hint--it's not a secret.  There's just not enough people talking about it.  Second hint--social media is meant to be used as a tool, not the "be all, end all".  In this episode, I discuss:·        Well, I can't tell you here or else it wouldn't be a "secret" 🤣🤣Enjoy (and take action)!LISTEN to my first ever Podcast Int...2023-03-0822 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 87 What Does an Award-Winning Marketing Idea Look Like? with Cassandra AdamsSend Rita a text with your thoughts!Cassandra Adams of Two Chicks Travel won the 2022 Travel Age West award for Best Targeted Marketing Idea.  Listen in on this episode to hear the dish on how she runs her agency, the marketing tactic that made her an award-winning agency, and dishing on people in the industry paying to win awards.  In this episode, we discuss:·        Communicating with clients that aren't the right fit·        Utilizing a FB Group to grow your travel business·        Pivoting your marketing strategy, when needed·        and so much more!2023-02-1534 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 86 The 411 on Coffee ChatsSend Rita a text with your thoughts!Relationships are the foundations of business success, and many relationships can start out with a coffee chat.  So what exactly is one?  In this episode, I discuss:·        Why the purpose of coffee chats ISN'T to pitch a sale·        What the flow of a coffee chat should look like·        How you can set up coffee chat appointments·        and so much more!Enjoy (and take action)!------------------------------------------------------------------------------- ⚓⚓Please LIKE and SUBSCRIBE for more episodes:GET MONTHLY MARKETING SUPP...2023-02-0819 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 85 Why You're NOT Making Money in the Travel BusinessSend Rita a text with your thoughts!I've been in the travel business over 12 years now, and spilling some of the reasons why I KNOW I wasn't making money in the travel business.  Do any of these resonate for you?  In this episode, I discuss:·        Common reasons why I see fellow travel business owners not making money in their businesses·        Why it's important to do the bold thing·        How childhood/generational stories can show up in entrepreneurship·        and so much more!Enjoy (and take action)! ...2023-02-0330 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 84 The 4 Phases of the Travel BusinessSend Rita a text with your thoughts!About a year ago, I first presented the 4 Phases of the Travel Business in the podcast FB Group.  When I look at different types of travel entrepreneurs, there are 4 phases I commonly different advisors going through: Foundations, Rinse and Repeat, Grow, and Ascend.  Which phase of the travel business do you think you're in?  In this episode, I discuss:·        Why I don't use income goals to determine the phases·        The major pain points you feel at each phase·        The actions you should be taking in each p...2023-01-2023 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 83 Start 2023 with an Educational Bang featuring Steph Lee!Send Rita a text with your thoughts!Today's incredible guest is Steph Lee, Founder of Host Agency Reviews, where she comes on to celebrate the new year with us, by introducing us to Host Week 2023.  Host Agency Reviews not only works to connect travel advisors with premier host agency options, but to also provide exceptional education through features like their Annual Host Week Event.  In this episode, we discuss:·        Why Host Week isn't JUST for hosted travel advisors·        The diversity in educational options this year·        What makes Host Week different than oth...2023-01-1327 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 82 The Last One for 2022!Send Rita a text with your thoughts!Get my final thoughts for the year, as I start winding down on business and winding in to celebrate the holidays.  In this episode, I discuss:·        My thoughts on what I want more of in 2023·        The top episode of 2022 (and some from 2021!)·        and a few more insights!Enjoy (and take action)! ⚓⚓Please SUBSCRIBE for more episodes: Get the Prep for Wave Week PRIVATE PODCAST: https://app.helloaudio.fm/feed/34b7fa35-eeb9-4af9-b23a-d3e...2022-12-2016 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 81 Planning for 2023 (and a few stellar updates!)Send Rita a text with your thoughts!Things starting to slow down or speed up this time of year for you?  As the last weeks of 2022 swiftly pass by, I've been honing in more on what I want more or less of in 2023.  In this episode, I discuss:·        Tons of updates to help uplevel your marketing for 2023·        What calendars I'm using the plan for 2023 and how I'll be using them·        and so much more!Enjoy (and take action)! ⚓⚓Please SUBSCRIBE for more episodes: G...2022-12-0838 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 80 Black Friday Offers for your Travel Business!Send Rita a text with your thoughts!It's Black Friday Week!  Listen in as I share my own offers, and offers I think you might find intriguing for your travel business :)  Enjoy--AND, if you find any other offers I should share, feel free to reach out to me to add to my list.  In this episode, I discuss:·        Why you should discern your business goals and needs before buying offers·        Offers available to you within and outside of the industry·        and so much more!Enjoy (and take action)! ...2022-11-2337 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 79 Lead Magnets 101 (Pre-Prep for Wave Week)Send Rita a text with your thoughts!This is a pre-Prep for Wave Week Session.  On Day 5 Expansion, one of the speakers will be giving a chockful of information regarding ads, and to preface that convo there's some information you need to know regarding lead magnets--what you will be giving away for free through the ad, to acquire the email addresses of potential clients.  In this episode, I discuss:·        Types and ideas for lead magnets·        When you should be focusing on ads for your travel business·        What you need to know in order t...2022-11-0428 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 78 Sales Thoughts from Working at the TheaterSend Rita a text with your thoughts!Is everything a learning experience to you?  Because it is for me :)And that's why I had to share what I learned from working merch at my local theater and how many things relate to sales in general, and especially in our travel industry.  We are after all, selling travel, or selling our travel services.  In this episode, I discuss:·        Confidence in pricing and having a product mix·        Being where your clients and referral partners are·        How networking opens doors to new opportunitie...2022-10-2733 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 77 Collaborating within the Travel Industry with Claire BurtSend Rita a text with your thoughts!Today's incredible guest is Claire Burt Founder of Your Travel Analyst, where she is a meaningful travel coach and project specialist.  We connected over Instagram where she was gutsy enough to put herself out there and connect with travel industry podcast hosts.  Learn about our connection story in this week’s chat.  In this episode, we discuss:·        Why we need to support people in our own travel industry·        How to use networking for content creation·        Evaluating the ROI before investing in education, like courses· ...2022-10-1948 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 76 Copywriting Hacks for your Travel Business with Deanna HarrisSend Rita a text with your thoughts!Today's incredible guest is Deanna Harris, who is a fellow travel business owner, and Founder of Xclusively Yours, where she writes content for fellow travel business owners.  She has a straightforward approach to content writing that I just admire because marketing CAN be simple. In this episode, we discuss:Using sparkle words to uplevel your content writingThe difference between content and copywritingHow to meet people to get them on your email newsletterand so much more!Enjoy (and take action)!----------------------------------------------------------------------------------------------------------Stay in to...2022-10-1338 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 75 Increasing Efficiency in your Travel Business with Alexandra TuckerSend Rita a text with your thoughts!Today's incredible guest is Alexandra Tucker, who is a fellow travel business owner, and Co-Founder of Sequense, an up and coming project management tool for fellow travel pros.  She is one of the brain children bringing to life a new tech tool that is being purpose built for travel business owners to help increase their efficiency and take back their time in their businesses.In this episode, we discuss:How you can save up to 5 hours in your week by using a project management toolThe difference between a...2022-09-0941 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 74 Getting Vulnerable about PersistencySend Rita a text with your thoughts!This week's podcast was originally recorded as an impromptu live in the FB Group.  I'm being incredibly vulnerable and open about my own travel business and recent struggles of whether or not I should stay in.  *Spolier Alert* Things are turning around positively, but it took a lot of time and consistency for that to come to fruition.In this episode, I focus on:Why loving travel is NOT enough to keep you in the travel businessWhy you just need to keep goingThe beauty of relationships from so...2022-09-0119 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 73 Disrupting the Wellness Travel Space with Jackie RobySend Rita a text with your thoughts!Today's incredible guest is Jackie Roby, who is a Wellness Sales and Marketing Consultant, and Founder of Inspired Journey Consulting.  She is another travel industry disruptor, showing travel entrepreneurs both on the selling and supplying sides, the gaps between their current sales and marketing strategies for wellness travelers.  She is also a fierce champion of diversity, equity, and inclusion within our industry.In this episode, we discuss:What does wellness (and healing!) travel actually encompassesHow to communicate to and find wellness travelers (and why they ar...2022-08-2439 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 72 Reels for your Travel BusinessSend Rita a text with your thoughts!The current biggest digital marketing trend is short-form vertical video content...aka IG Reels.   (And they are so much more than just aimlessly dancing around!)  This episode gives you some of the foundational elements for what Reels are and how to use them in your marketing efforts.  To get an even bigger deep dive, make sure you register for The Reels Workshop.In this episode, I focus on:The demographics you can reach via ReelsSome questions you can answers in your ReelsHow they can work in your mark...2022-08-2020 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 71 Content Creation FoundationsSend Rita a text with your thoughts!I'm so excited to announce the Content Creation Intensive happening next month for travel business owners!  Before we get into the specifics of that, however, it's important to understand some of the foundations of content creation, what you need to be addressing in your content, and why it's so important to be grabbing quality content while you are in destination (as opposed to those free photo websites).In this episode, I focus on:What is content and the marketing mixWhy is it important to speak to client p...2022-08-1029 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 70 Breaking the Travel Business Rules with Christy Camren (Pt. 2)Send Rita a text with your thoughts!Welcome to Part 2 of my incredible conversation with Christy Camren, fellow travel advisor and travel industry support partner.  She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives.  In this episode, we discuss:Being more selective with the supplier partners we work withWhy it's important to select business strategies that work with your energy level and valuesAlternatives methods to bring in revenueand SO much more!Enjoy (and take action)!...2022-08-0342 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 69 Breaking the Travel Business Rules with Christy Camren (Pt. 1)Send Rita a text with your thoughts!Today's wonderful guest is Christy Camren, who holds dual roles in the travel industry as both travel advisor and travel industry support partner.  She hosts the Travel Geniuses Podcast, and we have quickly become fast pals, as we both resonate with each other's travel industry perspectives.  So much so, that our conversation ran much longer than anticipated and ergo, I split this episode in two.In this episode, we discuss:Our thoughts on hard work and hustling, especially in relation to our medical conditionsHow travel ad...2022-07-2743 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 68 Travel Coaching for your Travel Business with Sahara Rose De VoreSend Rita a text with your thoughts!Today's incredible guest is Sahara Rose De Vore, who is a Wellness Travel Coach, and Founder of The Travel Coach Network.  She is another travel industry disruptor, showing travel entrepreneurs alternate ways to profit from their travel passion.  Not only that, but she works closely with brands to elevate their wellness experience, as well as the importance of prioritizing wellness for their teams.In this episode, we discuss:What exactly is travel coachingWhy you should offer it as a service in your travel business, or ev...2022-07-2141 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 67 Understanding Travel Clients with Special Needs with Dawn M. BarclaySend Rita a text with your thoughts!Today's wonderful guest is Dawn M. Barclay, who is a veteran of the travel industry having served previously in the travel advisor role, and currently as a contributing editor for Insider Travel Report.  Her newest book, "Traveling Different: Vacation Strategies for Parents of the Anxious, the Inflexible, and the Neurodiverse", not only helps parents to navigate travel, but also serves as a resource chockful of strategies travel entrepreneurs can utilize at the helm of their travel businesses.In this episode, we focus on:Why travel e...2022-07-1330 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 66 Effectively Using Social Media: A Case Study (Pt 2)Send Rita a text with your thoughts!*HEADS UP*  This episode contains some cursey words!In part 2 of this mini-series, I'm bringing on my real-life social media clients, Chefs Tony and Melissa Badeaux-Shepherd of Two Chef Mission, to pull back even more of the curtain on how we have worked together to get their business to give them a full-time income this past year.In this episode, we focus on:Finding the right places where our ideal clients hang out (so we can then send them to our social media accounts)The v...2022-07-0840 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 65 Effectively Using Social Media: A Case Study (Pt 1)Send Rita a text with your thoughts!For those of you that didn't know, I play dual roles in the travel industry.  I am both a travel advisor and support fellow business owners.  In today's episode, I wanted to present a real-life case study on social media clients I have been working with this past year, and how they have strategically built their business while working with me.In this episode, I focus on:Why simply posting is not enough to attract clients to your businessWhat posts are quickly becoming more popular to attract cl...2022-06-3023 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 64 Direct Mail Marketing for your Travel BusinessSend Rita a text with your thoughts!As we head into the summer season, it's typically a slower season in terms of garnering new business.  Knowing this, what can we do to still stand out when many are taking both physical and mental breaks?  I'm turning to something that not many business owners are utilizing and that's the offline marketing tactic of direct mail.In this episode, I focus on:The three main types of direct mail methodsHow I utilize an automated direct mail systemThe easiest direct mail campaign to start right nowand more!...2022-06-0827 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 63 Refreshing Ways to Think About Marketing with Janet BavaSend Rita a text with your thoughts!Today's incredible guest is Janet Bava, Chief Marketing Officer at AmaWaterways.  We initially recorded this episode as we were sailing on the beautiful AmaKristina along the Rhone River in April.In today's discussion, we focus on:How to feed your marketing planHow Janet strategizes to attract her own ideal client, aka travel advisorsJanet's favorite marketing modeand so much more!Enjoy (and take action)!⚓⚓Please LIKE and SUBSCRIBE for more episodes:Join the Collaborative (Bingo for your Travel Business):https://taket...2022-05-2534 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 62 LinkedIn for your Travel BusinessSend Rita a text with your thoughts!I have been investing more and more time on LinkedIn and have started gaining some traction in these recent months.   Like other avenues of relationship marketing, LinkedIn strategy is playing the long game, but I have found also provides a different caliber of potential compared to the "social" platforms.  As such, I wanted to provide a roundup of some useful insights I have learned this past year, and share them with you, so you can also start to use them for your travel business success.In this episode, I...2022-05-1823 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 61 The Lurkers are WatchingSend Rita a text with your thoughts!It is not Saturday, but I did pull this audio from a very impromptu live I did in the Strategic Travel Entrepreneur FB Group (which I did on Saturday).And why?  Well because something big happened on Saturday--I got confirmation that the lurkers are indeed watching.  Who are the lurkers--potential clients and referral partners.  Where are they watching--from social channels.  Listen in to this episode to why I find this particularly fascinating!I focus on:The importance of connecting on LinkedInWhy just posting on social chan...2022-05-1111 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 60 {Visibility Series} Visibility within the Travel IndustrySend Rita a text with your thoughts!Happy Global Travel Advisor Day!!Loving that the final installment of this series falls on this special day :)  Throughout the weeks I've discussed what visibility is, "secret" social media strategies, and why visibility isn't just about you or your travel business.  Today's episode is all about remaining visible in our very own travel industry.I focus on:Cultivating relationships with supplier partnersCreating connections with  support partnersThe benefits of investing in bothand more!Enjoy (and take action)!⚓⚓Please LIKE and SUBSCRIBE for more ep...2022-05-0418 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 59 {Visibility Series} Visibility Isn't Just About YouSend Rita a text with your thoughts!Welcome back to the Visibility Series!  I've been focusing on how important it is before any other marketing strategies, to first get visible with your ideal clients and referral partners.  But, I have also noticed, that visibility, while it's important on your side as the business owner, is equally important to make sure your ideal clients and referral partners also feel seen.In today's episode, I focus on:How visibility is like datingWhy loving to plan travel is not enoughThis biggest opportunity you are missing out on in...2022-04-2722 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 58 {Visibility Series} The Social Media Strategies Few Are Talking AboutSend Rita a text with your thoughts!Social Media, as you know it, is not a visibility strategy.   Many people are under the impression that you just post things up, and clients will come.  But nope, that's not the case.  There is so much more strategy needed for utilizing social media as a tool to increase your visibility with potential clients and referral partners.In today's episode, I focus on:Why I don't prioritize follower countHow I look for connections and opportunities on social mediaWhat thought leadership is and why it is importantand quite a bi...2022-04-0619 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 57 {Visibility Series} Visibility101Send Rita a text with your thoughts!I posed the question to the members of the Strategic Travel Entrepreneur FB Group--what do you want to hear more of on the podcast, and the clear winner was lead generation.  In order to generate leads, you need to be visible to them.  You cannot just wait around for them to find you. In today's episode, I focus on:Why social media is not an immediate visibility channelHow to change your visibility mindset from selling to cultivating a relationshipFinding a unique angle to get in front of new...2022-03-3022 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 56 Bookkeeping for your Travel Business with Stephanie CannonSend Rita a text with your thoughts!Today's incredible guest is Stephanie Cannon of With Stephanie Cannon.  She is a former CPA turned Travel Advisor turned Support Partner for Travel Business Owners.  She has also previously been on the Podcast (Ep 22) and featured in Prep for Wave Week.In today's discussion, we focus on:What exactly is bookkeeping and basic terms to knowDocumenting your financial transactionsTracking your travel business expenses to avoid surprise chargesand so much more!Enjoy (and take action)!CLICK HERE to sign up for the Know your Numbers Ch...2022-03-2333 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 55 Rethinking the Marketing Funnel for your Travel BusinessSend Rita a text with your thoughts!Today I'm flying solo and posing the question "Is the way the Marketing Funnel currently presented, working for you and your travel business?"  In today's episode, I focus on:Why the current marketing funnel is too passiveWhat you need to be doing to meet new people and keep the conversation goingWhy hosting a challenge might be a great idea for your travel businessand quite a bit more!Enjoy (and take action)!⚓⚓Please LIKE and SUBSCRIBE for more episodes:Join the Collaborative (Bingo...2022-03-1622 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 54 Strategizing your {Travel} Business Operations with Alicia LozanoSend Rita a text with your thoughts!Today's incredible guest is Alicia Lozano, CEO of the Motivated Co, and Business Operations Consultant.  You may remember her from Prep for Wave Week back in November :)In our very animated discussion, we focus on:What exactly are business operationsDifferent types of tech to streamline your travel business operationsThe importance of SOPs for your business operations (and what they are if you didn't know)and so much more!Enjoy (and take action)!Stay in touch with Alicia:https://www.instagram.com/iamalicialozano/2022-03-0947 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 53 Marketing Trends with Michal MaguireSend Rita a text with your thoughts!Today we are celebrating the one-year anniversary of the podcast!!!In this episode of the podcast, I have another incredible conversation with one of our amazing supplier partners, Michal Maguire, Director of Integrated Marketing at AmaWaterways.We focus our discussion on:River cruise travel trendsHow AmaWaterways spent minimal dollars on their marketing during the past 2 yearsThe importance of list-iclesand more!Enjoy (and take action)!Log in to the AmaWaterways Travel Agent Portal:https://www.amawaterways.com/agent-login⚓⚓Please LIKE and...2022-03-0238 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 52 Pinterest Strategies and More with Ana RuizSend Rita a text with your thoughts!In this episode of the podcast, I have another incredible conversation with friend and colleague in business, Ana Ruiz, of The TravelBizCo.We focus our discussion on:Pinterest strategies for your travel businessHow branding is more than a logoLead magnet ideasand more!Enjoy (and take action)!Stay in touch with Ana:https://www.instagram.com/thetravelbiz.co/⚓⚓Please LIKE and SUBSCRIBE for more episodes:Join the Collaborative (Bingo for your Travel Business):https://takethehelm.vipmembervault.com/products/courses/view...2022-02-2333 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 51 BS Free Business Planning with Sheila FolkSend Rita a text with your thoughts!In this episode of the podcast, I have another incredible conversation with friend in the industry and colleague in business, Sheila Folk, of Travel Industry Solutions.We focus our discussion on:The importance of agreements and scripts for business operationsHow having systems set up frees up your timeWhy you should be attracting referral partners, in addition to clientsand more (including recent TIS Updates)!Enjoy (and take action)!Stay in touch with Sheila:hello@travelindustrysolutions.comCheck out Sheila's solutions:https...2022-02-1651 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 50 Setting Up your Google Business Profile with Amy GravesSend Rita a text with your thoughts!In this episode of the podcast, I have another incredible conversation with friend of the podcast, Amy Graves, of AMG Innovative Consultants.  (She was on Episode 31 if you'd like to learn more about SEO for your travel business.)  In this episode, we focus our discussion on:The importance of having a Google Business ProfileSetting one up for your business, and maintaining itWhy this profile may be more important than your social media profilesand more!Enjoy (and take action)!Stay in touch with Amy:2022-02-0936 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 49 Getting Clients First with Ina CoveneySend Rita a text with your thoughts!In this episode of the podcast, I have an incredible conversation with Ina Coveney of the Get Clients First Membership and Global Phenomenon Podcast.  You'll get to hear why Ina doesn't prioritize follower count on social media, why you need to be making relationships with other people even if they aren't your direct client, why you shouldn't be scared of selling on your platforms, and so much more.  I hope you enjoy this episode!Follow Ina on Instagram:https://www.instagram.com/yourengagementcoach/Get Ina's 100 En...2022-02-0243 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 48 Growing your Business with Courage featuring Angela HughesSend Rita a text with your thoughts!In this episode of the podcast, I have an incredible conversation with Angela Hughes of the Luxury Travel University.  (So incredible that I wasn't exactly sure what to name this episode as we touched on many different subjects.) You'll get to hear why simply loving travel is not enough to stay in the travel business, why you need a clearly defined "why" to sustain this business, how faith has played a part in our business journeys, and so much more.  I truly hope you enjoy this episode!2022-01-2633 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 47 What to Expect from Host Week 2022 with Steph LeeSend Rita a text with your thoughts!In this episode of the podcast, I interview Steph Lee of Host Agency Reviews to get the 411 on the 2022 Host Week event.   During the course of our fun conversation, we touched on why host week isn't just for hosted travel advisors, the amazing keynote speakers and think tanks, and why advisors at every stage would find this event beneficial.   Enjoy!To register for Host Week:https://hostagencyreviews.com/events/2022/host-week-2022⚓⚓Please LIKE and SUBSCRIBE for more episodes:Join the Collaborative (Bingo for your Travel...2022-01-1921 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 46 The 4 Phases of Being a Travel EntrepreneurSend Rita a text with your thoughts!For the past few months, I've been taking notes on what I've spotted as the 4 different phases a travel entrepreneur goes in through in their business life.  This is a high-level overview, but I think can still prove useful if you're a little unsure of where you are at or what you should be doing in your travel business.  Listen in and join the conversation in the FB Group! ⚓⚓Please LIKE and SUBSCRIBE for more episodes:Join the Collaborative (Bingo for your Travel Business):https...2022-01-1222 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 45 Who is the Host of the Strategic Travel Entrepreneur?Send Rita a text with your thoughts!Who is the voice behind the podcast?  Get to know me, Rita M. Perez, a little bit better this week, as I walk you through some educational and professional background, as well the inner workings of why I felt called to help the travel industry I love.⚓⚓Please LIKE and SUBSCRIBE for more episodes:Join the Collaborative (Bingo for your Travel Business):https://takethehelm.vipmembervault.com/products/courses/view/1117728Ready for Wave Season?  Grab the free Checklist to Prep:https://www.subscr...2022-01-0519 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 44 The One {Common} Thing I See Holding you BackSend Rita a text with your thoughts!I've had plenty of conversations these past six months and there is a common thread with travel entrepreneurs on what is holding them back in their unique travel business.  And it's not just one direct item, there are levels as to why entrepreneurs aren't taking the needed action in their businesses.  Learn more on my observations, and why I'm so excited to introduce a new anti-membership program to help combat it.⚓⚓Please LIKE and SUBSCRIBE for more episodes:Join the Collaborative:https://takethehelm.vipmembervault.com/pr...2021-12-2924 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 43 Merry Christmas [2021]Send Rita a text with your thoughts!Merry Christmas Travel Entrepreneurs!!  May this week as magical as you envisioned it :)(I may be sharing some little tidbits on an un-program I'm working on for 2022, as well) ⚓⚓Please LIKE and SUBSCRIBE for more episodes:Get the Email Article Bundle:https://takethehelm.vipmembervault.com/products/courses/view/1113902Enroll in the W.E.T. Workshop:https://takethehelm.vipmembervault.com/products/courses/view/1054471Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instag...2021-12-2202 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 42 Planning Content for your Travel BusinessSend Rita a text with your thoughts!One of the things you can start planning now for 2022 is your content.  I had hoped to host a live workshop, but time was not in my favor this month :(  I still wanted to share some of my insights on how you can get started with streamlining your content planning process, so you are working smarter, not harder.  Enjoy! ⚓⚓Please LIKE and SUBSCRIBE for more episodes:Get the Email Article Bundle:https://takethehelm.vipmembervault.com/products/courses/view/1113902Enroll in the W.E.T. Wor...2021-12-1518 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 41 Assessing 2021 (for Planning 2022)Send Rita a text with your thoughts!If you haven't already completed it, assessing 2021 for planning 2022 is due.  *Spoiler Alert* I haven't yet completed mine, as things have been so cuckoo, but there have been a lot of things I have been assessing in my head.  I share some of the things including my content plans and changes, and the one big thing I want to focus on in the new year.  Enjoy! ⚓⚓Please LIKE and SUBSCRIBE for more episodes:Get the Email Article Bundle:https://takethehelm.vipmembervault.com/products/courses/view/11...2021-12-0823 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 40 A Different Perspective on Travel Sales with Charles SylviaSend Rita a text with your thoughts!In this episode of the podcast, I interview Charles Sylvia, ECC, of CLIA to get some updates on 2022's Cruise360 and certifications.   During the course of our conversation, we transitioned to travel sales and I absolutely love the refreshing take Charles has on changing our perspectives for what sales in the travel business really mean.   Enjoy!Stay in touch with Charles:@cliaveep on LinkedIn, Facebook, and Instagram⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebook: http://www.facebo...2021-12-0126 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 39 Happy Thanksgiving!Send Rita a text with your thoughts!Short and sweet episode to celebrate Thanksgiving, and give you some insights into my email marketing offerings.  Enjoy!⚓⚓Please LIKE and SUBSCRIBE for more episodes!Get the Black Friday Pre-Sale for the Email Article Bundle:https://takethehelm.vipmembervault.com/products/courses/view/1113902*pre-sale price available through November 30, 2021Enroll in the W.E.T. Workshop:https://takethehelm.vipmembervault.com/products/courses/view/1054471Get the free Prep for Wave Week Checklist:https://takethehelm.vipmembervault.com/products/courses/view/1053585S...2021-11-2408 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 38 Tools for Travel EntrepreneursSend Rita a text with your thoughts!*WARNING*  This is a very lengthy episode :)  I recommend that you listen a few times, so as not to overwhelm yourself.  Listen once, just to gather all the information.  Reflect. Listen twice, to take notes on the things that you need the MOST at this time and stage in your travel business.   YOU WILL NOT NEED ALL THESE TOOLS.  And you may not need some of these tools just yet, nor may you need to pay for some of these tools just yet.Think of your strategic goals, and wh...2021-11-1750 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 37 How to Implement My Learnings from Prep for Wave WeekSend Rita a text with your thoughts!Prep for Wave Week is complete!  What a chockful week of incredible education to help you move the needle further in your travel business!  In this week's podcast episode, I wanted to share some key takeaways that I saw as the host of the event, that can help translate to success for your travel business.  Enjoy!⚓⚓Please LIKE and SUBSCRIBE for more episodes!Get the free Prep for Wave Week Checklist:https://takethehelm.vipmembervault.com/products/courses/view/1053585Enroll in the W.E.T. Wo...2021-11-1116 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 36 First Takeaways from Prep for Wave WeekSend Rita a text with your thoughts!Prep for Wave Week has begun!  At the initial release of this episode, we are now halfway through, and it's not too late to register.  Listen in on some of the takeaways that have come about from the first 4 sessions: Avoiding Burnout, Contracts and Agreements, Determining your Goals, and Trade Associations. ⚓⚓Please LIKE and SUBSCRIBE for more episodes!Register for Prep for Wave Week:https://ritaventures.thrivecart.com/prep-for-wave-week/or https://travelbiztraining.comEnroll in the W.E.T. Workshop:https...2021-11-0314 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 35 Is your Communication Strategy Holding you Back?Send Rita a text with your thoughts!Richard Fain recently announced that Royal Caribbean is now receiving more bookings directly than through the travel advisor channel.  Listen in on my thoughts on why I think that could be so, and what you can be doing to change that.  Enjoy!⚓⚓Please LIKE and SUBSCRIBE for more episodes!Register for Prep for Wave Week:https://ritaventures.thrivecart.com/prep-for-wave-week/or https://travelbiztraining.comEnroll in the W.E.T. Workshop:https://ritaventures.thrivecart.com/wet-workshop/Say HI on Soc...2021-10-2728 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 34 Client Journey 101Send Rita a text with your thoughts!Did you know that even before traveling with you, your clients go on a journey. The steps of this journey include: Attract, Engage, Nurture, Invite, and Delight, and I'm going over a little bit of each in this episode, how they relate to your business, and how Prep for Wave Week will assist this journey.  Enjoy!⚓⚓Please LIKE and SUBSCRIBE for more episodes!Register for Prep for Wave Week:https://ritaventures.thrivecart.com/prep-for-wave-week/or https://travelbiztraining.comEnroll in the W.E.T...2021-10-2019 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 33 What is Wave Week?Send Rita a text with your thoughts!The title is pretty self-explanatory, but learn more on what Wave Week is and why you should be preparing for it.  Also, I give a full run-down of how my free event, Prep for Wave Week, is going to work.  Make sure to register at the link below! ⚓⚓Please LIKE and SUBSCRIBE for more episodes!Register for Prep for Wave Week:https://ritaventures.thrivecart.com/prep-for-wave-week/or https://travelbiztraining.comEnroll in the W.E.T. Workshop:https://ritaventures.thrivecart.com/we...2021-10-1421 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 32 A Different Take on FeesSend Rita a text with your thoughts!I'd like to offer a different take on why you should be charging fees, by looking differently on what supplier commission really is.  Thanks to the wonderful Dave Natale, I have finally started sticking to a fee structure that feels great to me, and I discuss that in this episode as well (with the hopes that I'll have Dave on soon to discuss how he came to this also).  Have more questions on this topic?  Let's chat in the FB Group!  https://www.facebook.com/groups/529490048073622⚓⚓Please L...2021-10-0721 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 31 SEO and Analytics for your Travel Business with Amy GravesSend Rita a text with your thoughts!In this episode of the podcast, I interview Amy Graves, of AMG Innovative Consulting on all things SEO and Analytics.   Listen in on our conversation on what SEO is, how it affects your business, and how you can utilize analytics to make little tweaks on your website to improve its performance.   Enjoy!Register for Amy's Masterclasses:https://www.amginnovativeconsultants.com/classes⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.in...2021-09-2928 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 30 Social Media Basics with Kristi MitchellSend Rita a text with your thoughts!In this episode of the podcast, I interview Kristi Mitchell (again!), who owns Kristi Mitchell Consulting.   Listen in on our conversation on creating the strategy behind your social media posts,  how to stay consistent in your plan, and why social media is very often a mad science experiment  Enjoy!Register for Kristi's Webinar Series:https://www.kristimitchell.com/social-media-webinar-series-fall-2021⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/tak...2021-09-2228 minThe Cruise Retreat PodcastThe Cruise Retreat PodcastEp 72 Incorporating DEI to your Culture and RetreatsIn this episode of the podcast, I interview, Michele Shelton, Founding CEO and Principal Consultant at Michele Shelton, LLC. Michele shares her insights on what diversity, equity, and inclusion really mean within an organization, how companies and businesses can better incorporate DEI into their culture, and how to make sure DEI is present in your retreat setting. Stay connected with Michele: https://www.micheleshelton.com/ Get your Cruise Retreat Toolkit: http://www.cruiseretreattoolkit.com Schedule a Discovery Call with Rita:  https://calendly.com/ritaventures/retreatbrainstorm Get in touch: Visit: http://www...2021-09-2126 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 29 Celebrating Hispanic Heritage MonthSend Rita a text with your thoughts!It's Hispanic Heritage Month!  Giving you some quick tips on how you can celebrate and honor the heritage in your travel business this month.⚓⚓Please LIKE and SUBSCRIBE for more episodes!Enroll in the W.E.T. Workshop:https://ritaventures.thrivecart.com/wet-workshop/Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/takethehelmvbsSupport the Channel:https://linktr.ee/takethehelmDirect EMAIL:takethehelmva@gmail.com---------------------------------------------------------------2021-09-1607 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 28 Increasing your Business VisibilitySend Rita a text with your thoughts!Increasing my visibility has been a big focus these past few years, so I can have more eyeballs on my business and knowing exactly what I do and who I serve.  Learn about the strategies I have incorporated to increased my network, stay consistent, and get on other people's audiences!⚓⚓Please LIKE and SUBSCRIBE for more episodes!Enroll in the W.E.T. Workshop:https://ritaventures.thrivecart.com/wet-workshop/Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.i...2021-09-0931 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 27 Why Should your Clients Care?Send Rita a text with your thoughts!It's not because you've been in business for 10 years, it's not because you have a certificate, it's not because you can help them.Those can be helpful, but what your clients really want to know is, what's in it for them.  So how are you conveying that in your branding and marketing.  I see too much "get marketing" and not enough "give marketing", still, and it's necessary for us as an industry to overcome that typical business owner stereotype.What do our clients want?  What experience wou...2021-09-0221 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 26 Productivity in your Travel Business with Evie BurkeSend Rita a text with your thoughts!In this episode of the podcast, I interview Evie Burke, who is the founder and productivity strategist at One Insight Closer.   Listen in on our conversation on how to break down the steps in all the "projects" we manage, how to prioritize in your business, and the more effective to-do lists.  Enjoy!Stay connected with Evie:www.OneInsightCloser.comPre-Register for her webinar:https://www.oneinsightcloser.com/3keys⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebo...2021-08-2523 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 25 Accounting for your Travel Business with Jeri Ann CookSend Rita a text with your thoughts!In this episode of the podcast, I interview Jeri Ann Cook , owner and managing partner of Sunstone Bookkeeping, LLC.  Listen in on our conversation on why accounting is more than just income and expenses, the bare minimum tracking you should be doing, and when you should be hiring on an accountant to help keep track of it all.  Enjoy!Stay connected with Jeri Ann:www.sunstonebookkeeping.com⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebook: http://www.facebook.com/ta...2021-08-1931 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 24 Branding Photos for your Travel Business with Andrea De La CruzSend Rita a text with your thoughts!In this episode of the podcast, I interview Andrea De La Cruz, my brand photographer.  Listen in on our conversation on why you NEED to have a branding photoshoot, what you can do to prep for a good shoot, and what the process looks like working with a brand photographer.  Enjoy!Stay connected with Andrea:https://www.instagram.com/andreadelacruzphotography/https://www.andreadelacruz.com/photography⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebook: http://www.facebook.com/taketh...2021-08-1120 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 23 Increasing Inclusivity in your Travel Business with Courtnie NicholsSend Rita a text with your thoughts!In this episode of the podcast, I interview Courtnie Nichols, fellow travel advisor and founder of Compass Collective.  Listen in on our conversation about how you can increase inclusivity in your travel business, the small changes you can make to move the needle, and the many ways people can experience adversity in their travel experience.  Enjoy!Stay connected with Courtnie:https://www.compass-collective.com/Resources mentioned in the episode:https://www.travelandleisure.com/travel-tips/travel-companies-that-support-black-owned-businesshttps://travelnoire.com/http://nabhood.net/ht...2021-08-0432 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 22 Knowing your Numbers with Stephanie CannonSend Rita a text with your thoughts!In this episode of the podcast, I interview Stephanie Cannon, fellow travel advisor and former Corporate Financial Analyst, amongst other titles.  Listen in on our conversation about why you should know your business numbers, what numbers you should be paying attention to, bank accounts that are helpful, and so so much more.  Enjoy!Stay connected with Stephanie:https://withstephaniecannon.com/⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebook: http://www.facebook.com/takethehelmvbsInstagram: http://www.instagram.com/ta...2021-07-2825 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 21 Benefits of Having an Awesome NetworkSend Rita a text with your thoughts!Do you have a great network of both personal and professional contacts that help to spread the word of your business?  Referral partners are like mini business ambassadors and boy have they greatly helped me this past year.  In this episode I go over why I wanted to do something different in my business (networking), how I have built my relationships, and some small wins from those relationships.  I hope this episode inspires you to go out and start building your own referral network.⚓⚓Please LIKE and SUBSCRIBE for mor...2021-07-2117 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 20 Do you have a Model Calendar?Send Rita a text with your thoughts!One of the ways I'm working to stick to my boundaries is by creating a model calendar.  I've been really liking my recent flow with my model calendar as it helps me balance between those heads up and heads down stages we work with on a daily as travel entrepreneurs.  Listen in on how my current model calendar looks, as well as different tweaks I have made the past few months to keep everything as organized as possible.  Enjoy!⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI...2021-07-1414 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 19 Setting BoundariesSend Rita a text with your thoughts!I don't know about you, but I have been struggling with boundaries since I dove in deep into both of my businesses.  Listen in on some of the mindset shifts I've had to make, as well as how I revamped my schedule to make it work for me.  My hope is that you come away with some ideas on how to create boundaries in your own business, to keep shaping this business into a business you love.⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Soc...2021-07-0717 minStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersStrategic Travel Entrepreneur: Business Tips for Travel Agents/Advisors, Travel Agency Owners, and Travel Business OwnersEp 18 Strategizing My Travel Business RebrandSend Rita a text with your thoughts!I'm back!  Thank you so much for your grace these past few weeks.  In this episode of the podcast, I gush over many of the details encompassed in my travel business rebrand.  I discuss working with a brand strategist and why I selected her, the team of other brilliant minds who have helped me, and the pre-work I did to really make sure I get this rebrand right.  Enjoy!⚓⚓Please LIKE and SUBSCRIBE for more episodes!Say HI on Social:Facebook: http://www.facebook.com/taketheh...2021-06-3021 min