Shows
Real Talk Real ResultsThe Content Evolution: How AI SEO Strategy is Changing the Buyer’s JourneyAI has changed digital marketing and SEO strategies as we know it.But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s journey? And how do you leverage it effectively to maximize ROI without sacrificing customer loyalty? For this episode, Erica Bantum, Head of Demand Generation at Searchspring, shares a surprising peak into often overlooked aspects of an effective SEO strategy.Join UnboundB2B's Rita Matuzic and Erica as they discuss:How (and why) brands should do customer journey mapping and adj...2024-10-1728 min
Real Talk Real ResultsVertical Marketing in Identity Verification: The Synergy between Public Sector and Commercial MarketingHow much does public sector marketing differ from commercial marketing?They may seem worlds apart at first glance (and there are some key differences), but in the world of identity verification and fraud risk, business-to-government (B2G) marketing for the public sector is much more like B2B marketing for the private sector than we may realize.What can we make of their similarities and differences? To find out, we met with Brian Chidester and Heather Adams to discuss vertical marketing in the identity verification and...2024-08-2035 min
Real Talk Real ResultsClosing Gaps in the Relationship Between Sales and MarketingHow can sales and marketing work together? In this episode of the Real Talk Real Results podcast, Jonathan Hallatt and Rita Matuzic explore sales and marketing management, sales and marketing alignment, and how to improve the relationship between sales and marketing.Despite shifts in the B2B sales process (including buyers spending more time engaging with marketing before ever speaking to sales), the relationship between these teams isn’t as close as it could be. They may shar...2024-06-1029 min
Real Talk Real ResultsUnderstanding The Complex Role of Marketing in Operations ManagementMarketing plays a huge but sometimes misunderstood role in scale and change management. Given third-party platforms, agencies, contractors, and a wide range of marketing tools (not to mention ads, content, and email), few teams can scale as effectively as marketing can—but only when it’s done right.That’s why we met with Annette Reed to dive deep into the business of scaling organizations and how marketing can best support business growth while facing budget and resource constraints.In this episode of the Real Talk Real Re...2024-04-2636 min
Real Talk Real ResultsABM Strategy: Preventing a Watered-Down ApproachThis episode of the Real Talk Real Results podcast demystifies the common misconceptions of Account-Based Marketing (ABM), how to know if ABM would benefit you, and what you need to consider before running your next successful ABM campaign (including attribution). Don’t miss our host, Rita Matuzic, and our guest, Colby Wren, as they give you the ultimate ABM playbook to see immediate results – including Colby’s “must haves” for every ABM campaign. Rita and Colby immediately pick up the conversation with a discussion on how to determine if your ABM strategy is too watered down. 2023-12-1834 min