Shows
Marketing Dribble PodcastEpisode 80: Marketing Room 404: Emma and Ruta from Blame it on Marketing PodcastEver looked at a pricing page with no actual prices and thought, “Yep, this belongs in the bin”? Us too. In this episode of Marketing Dribble, Rob Boyle and Jonny Kenyon unleash their inner grumps and introduce Room 404 our cheeky spin on Room 101, where bad marketing ideas go to disappear forever. Alongside the brilliant Emma Davies and Ruta Sudmantaite from the podcast 'Blame it on Marketing' we take turns nominating our most cringe-inducing marketing pet hates. From CFOs trying to moonlight as CROs, to buzzwords that need a long nap, this episode is a brutally hones...
2025-07-2437 min
Marketing Dribble PodcastEpisode 79: Making AI Work for Your Business with Valeriya PilkevichIn this episode, Rob & Jonny sit down with Valeriya Pilkevich, a trailblazer in AI integration for businesses of all sizes. From startups to Fortune 500s, Valeriya has helped organizations unlock the power of artificial intelligence and she’s here to share exactly how you can do the same. We dive into: The very first steps businesses should take when approaching AI How small and medium-sized enterprises can punch above their weight using smart AI tools Why identifying the right problems matters more than choosing the flashiest tech What AI age...
2025-07-1737 min
Marketing Dribble PodcastEpisode 78: Rand Fishkin on the Future of MarketingIn this episode of The Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon sit down with legendary marketer Rand Fishkin known from the early days of the Moz Blog and now founder of SparkToro for a wide-ranging conversation on the current state and future of marketing. From the slow death of attribution to the evolving role of SEO, Rand brings clarity and candor to some of the industry's biggest shifts. He dives into why audience research matters more than ever, how marketers can stand out in a noisy digital world, and the underrated value of empathy.
2025-06-2546 min
Marketing Dribble PodcastEpisode 77: Building Community & Big Events (PMCR) with Charley BrennandIn this episode, we’re joined by Charley Brennand, the driving force behind PMCR (Performance Manchester) — the vibrant community for performance marketing professionals in the North. We catch up on what’s new since we last spoke, and dive into what it really takes to grow a movement like PMCR. From the behind-the-scenes struggles of running small meetups to the chaos (and reward) of organising large-scale events, Charley shares the highs, the lessons, and everything in between. We chat about the commitment it takes to build a community, why it’s worth it, and the real val...
2025-06-1142 min
Marketing Dribble PodcastEpisode 76: The Many Roads to a Conversion with Jordan StachiniIn this episode of the Marketing Dribble Podcast, hosts Rob Boyle and Jonny Kenyon welcome Jordan Stachini, founder of co&co — a no-fluff, ROI-driven marketing agency based in Manchester. Together, they dive into the real meaning of conversions, why ROI isn't just about sales, and the importance of aligning sales and marketing teams for long-term success. Jordan shares her insights on the critical role of strategy in marketing, how to manage stakeholder expectations, and the common mistakes businesses make when chasing conversions. The conversation explores how to measure the impact of marketing activities beyond direct revenue, how di...
2025-04-3039 min
Marketing Dribble PodcastEpisode 75: Standing Out in a Crowded Market with Dawn LittleIn this episode of the Marketing Dribble podcast, hosts Rob and Jonny welcome Dawn Little, a marketing content manager and podcast producer. Dawn shares her journey in podcasting, emphasising the importance of creating engaging and entertaining content, especially in the often dry field of HR. The conversation explores how to leverage mistakes for marketing success, the balance between entertainment and business value, and effective content strategies. Dawn also discusses guerrilla marketing tactics, community engagement, and the significance of planning seasonal content. The episode concludes with valuable advice for aspiring podcasters. Connect with Dawn...
2025-04-2326 min
Marketing Dribble PodcastEpisode 74: How to Thrive as a PR Freelancer with Saffron SumnerIn this episode of the Marketing Dribble Podcast, Jonny and Rob chat with PR consultant Saffron Sumner about her journey from marketing into PR. She breaks down the power of storytelling, strategic media placements, and how to get businesses to see the real value of PR. We dive into the balance between personal and professional branding, the realities of freelancing, and the common PR scams to watch out for. Saffron also shares practical advice for anyone thinking about going freelance, the essential tools every PR pro should have, and some clever pitching techniques that actually work.
2025-03-1833 min
Marketing Dribble PodcastEpisode 73: Mastering Podcast Guesting with Tom SchwabIn this episode of the Marketing Dribble podcast, hosts Rob Boyle and Jonny Kenyon welcome Tom Schwab, a pioneer in podcast interview marketing. Tom shares his unique journey from running nuclear power plants to becoming a leader in podcast marketing. He discusses the importance of understanding your audience, the power of podcast guesting, and how to effectively measure the impact of podcast appearances. The conversation also delves into common mistakes to avoid, the significance of personal branding, and empowering employees to represent the brand. Tom concludes with insights on the future of podcasting and the value of...
2025-03-1337 min
Marketing Dribble PodcastEpisode 72: Freelance Freedom: Empowering Success with Adam FaulknerIn this episode of Marketing Dribble, we sit down with Adam Faulkner, a seasoned freelancer, mentor, and advocate for independent professionals. Adam shares his journey from transitioning into freelancing to overcoming early challenges and building a trusted personal brand. We dive into key turning points in his career, the power of LinkedIn for marketing success, and the common mistakes freelancers should avoid. Adam also opens up about his passion for helping others achieve their freelance goals and what’s next on his journey. Whether you're considering freelancing or looking to level up your independent career, this episode is...
2025-02-2644 min
Marketing Dribble PodcastEpisode 71: How to Plan and Host a Successful Marketing Event with Rob Boyle and Jonny Kenyon Ever thought about hosting your own marketing event but didn’t know where to start? After selling out our first event in less than a week, we decided to do a very frank episode breaking it down step by step—from securing a venue to finding the right speakers, promotion, and all the challenges we faced. Here’s what we covered: 🔍 Getting Started: How we turned an idea into a real event. 📍 Venue & Promotion: Finding a space and getting people through the door without spending a fortune. 🎙️ Speakers: Securing a fantastic line-up that people wanted to...
2025-02-1328 min
Marketing Dribble PodcastEpisode 70: Unlocking eCommerce Success: with Dylan Lam ‘Digital Dylan’In today’s episode, we’re joined by Dylan Lam, or as he’s known, Digital Dylan—the brain behind Omirank, a digital marketing agency that helps eCommerce and Amazon sellers thrive through lead generation, PPC, media buying, and email strategies. Dylan’s also a board advisor to several 8-figure Amazon brands, and he’s here to drop some gems on how to grow your online business and stay ahead in the e-commerce game. Here’s What We Covered: Dylan’s Story: How he got started, what led to Omirank’s success, and why he fell in love with the w...
2025-02-0533 min
Marketing Dribble PodcastEpisode 69: Boosting Conversion Rates Through Conversational Marketing with Greg LandonIn this episode, we dive into the world of conversational marketing with Greg Landon, Head of Marketing at Leadoo, a conversion platform helping businesses turn website visitors into quality leads. We explore how tools like Leadoo encourage prospects to engage across their buying journey, increasing conversions and delivering valuable insights for improving lead generation funnels. Greg shares why quality leads are harder to come by and where businesses often go wrong with CRO (conversion rate optimisation). We also discuss the importance of micro-conversions, strategies for navigating complex customer journeys in 2024, and how conversational marketing can be a...
2025-01-2341 min
Marketing Dribble PodcastChristmas Ads 2024 Review with Rob and JonnyIn this festive episode, Rob and Jonny revive their tradition of reviewing their favourite—and not-so-favourite—Christmas TV ads. However, there’s a twist this year: Jonny hasn’t actually seen any of the ads! Instead, Rob takes on the role of pitching the current Xmas ads to Jonny, as if he were seeking approval to air them. The result is a hilarious and light-hearted episode, making it the perfect way to wrap up 2024 with plenty of laughs. Watch the full episode: https://www.youtube.com/watch?v=3IeS6lBdQS0 Today's episode is sponsored by Leadfeede...
2024-12-1925 min
Marketing Dribble PodcastEpisode 68: Unlocking the Power of SMS Marketing with Bianca BlakeIn this episode, we sit down with Bianca Blake, founder of Klickrr, a platform revolutionising SMS marketing for businesses. Bianca shares the story behind Klickrr’s creation, discussing the gap in the market that inspired her to empower companies with smarter, more effective messaging tools. We explore why SMS marketing is a must-have in today’s digital landscape, how to craft campaigns that resonate, and the common pitfalls businesses should avoid. Bianca also offers a glimpse into the future of SMS marketing, revealing the trends and innovations poised to transform the industry. Whether you’re new to...
2024-12-1134 min
Marketing Dribble PodcastEpisode 67: Marketing Strategy Insights with Dan HoltWelcome to the Marketing Dribble podcast, where hosts Rob Boyle and Jonny Kenyon cut through the noise to bring you actionable insights and fresh perspectives on the ever-evolving world of marketing. In this episode, we’re joined by marketing strategist Dan Holt to dive deep into the art of building a strategy that truly works. From avoiding common pitfalls and balancing short-term wins with long-term growth to navigating sales pressures and building dream marketing teams, this conversation is packed with golden nuggets for marketers at every level. Whether you're crafting your first strategy or fine-tuning a seasoned ap...
2024-11-2930 min
Marketing Dribble PodcastEpisode 66: The Future of Search with Neil PatelIn this insightful episode, we had the privilege of sitting down with none other than Neil Patel, a renowned authority in digital marketing, to explore the ever-evolving world of search. From groundbreaking strategies to emerging trends, Neil shared invaluable insights that will equip you with the tools to stay ahead in the search game. Here’s what we covered: The Future of Search: Neil’s predictions and trends to watch. Starting Fresh: What Neil would do in a new role at an organization with no prior marketing efforts. AI and Trust: Can we rely on AI in i...
2024-11-2824 min
Marketing Dribble PodcastEpisode 65: Is Freelance life for you? Everything you need to know with Sophie CrossEver wondered what it’s like to start a magazine from scratch while cruising the freelance life? Meet Sophie Cross, the brains (and bold personality) behind Freelancer Magazine, the go-to publication for freelancers everywhere. Sophie, who cheekily calls herself the "White Van Woman" of the freelance world, has created a vibrant community and resource for freelancers. In this episode, we dive deep into her journey: from her inspiration to launch Freelancer Magazine to the challenges she’s faced keeping it fresh and relevant for her audience. Sophie shares insights into the highs and lows of freelancing, why she...
2024-11-1535 min
Marketing Dribble PodcastEpisode 64: Aligning Marketing and Sales for SaaS Success with Andy CulliganIn this episode, we’re chatting with Andy Culligan, a Fractional CMO and SaaS marketing pro who knows exactly how to get sales and marketing teams working together (even when it feels like herding cats and dogs!). With nearly a decade in SaaS, Andy’s all about Account-Based Marketing (ABM) and creating personal touchpoints that drive real growth. We dive into why so many companies struggle to align these teams, how to spot (and fix) misalignment, and Andy’s own approach to fitting seamlessly into sales and marketing departments as a Fractional CMO. Whether you’re a solo mar...
2024-11-0839 min
Marketing Dribble PodcastEpisode 63: Why the Marketing Industry needs to Change for Women with Fiona WylieIn this episode, we sit down with Fiona Wylie, a marketing expert recognised by Marketing Week, who has worked with major brands like Pfizer, British Airways, Nestle, and Dairy Crest. Now leading her own marketing agency specialising in SOS Marketing, Fiona shares her journey of building a company rooted in true flexibility, inclusivity, and well-being. We dive deep into the challenges women face in the marketing world, especially the double whammy of gender and age bias that many encounter. Fiona provides insights on navigating imposter syndrome, the importance of supportive workplaces, and how to create environments that...
2024-09-2627 min
Marketing Dribble PodcastEpisode 62: Women, Tech, and Local Business: How Mary Speakman is Making an ImpactIn this episode of the Marketing Dribble Podcast, we’re joined by Mary Speakman, Director of Code Galaxy, a bespoke software development and apps company. Mary brings a wealth of experience as a business leader, speaker, and judge for the prestigious BiBAs awards. She was also part of the Goldman Sachs 10,000 Small Businesses Alumni. Throughout this conversation, Mary shares insights from her entrepreneurial journey, how the Goldman Sachs program shaped the growth of Code Galaxy, and her passion for championing local businesses and women in business, particularly in Lancashire. As a judge in the ‘Family Business’ category of the...
2024-09-1834 min
Marketing Dribble PodcastEpisode 61: How to Hire and Manage an Effective TeamIn this insightful episode of the Marketing Dribble Podcast, Rob and Jonny talk with Mads Singers, a seasoned management coach and consultant who has worked with global giants like Shell and Coca-Cola as well as small online entrepreneurs. Mads shares his expertise on the art of building and managing effective teams, offering practical tips on hiring, delegation, and leadership. Whether you're managing a small remote team or a large organisation, Mads provides valuable advice on navigating common challenges, fostering a strong company culture, and the impact of technology on leadership. Listen for a deep dive...
2024-08-2943 min
Marketing Dribble PodcastEpisode 60: Why Aren’t My PPC Ads Working with Sophie FellStruggling to get your PPC ads to work, well this is the episode for you. In this episode, we sit down with Sophie, the Director of Paid Media at Two Trees PPC, who has a decade of experience managing over $200M in ad spend for a diverse range of businesses, including big names like LinkedIn, National Trust, and Juicy Couture. Sophie shares insights from her extensive career in PPC advertising, discussing common pitfalls businesses face when starting with PPC, such as low barriers to entry and underpaid staff leading to poor results. Sophie emphasises the importance of...
2024-07-1633 min
Marketing Dribble PodcastEpisode 59: Selling Your Agency with Jonathan BakerIn this episode, we dive into the world of marketing agency acquisitions with Jonathan Baker, head of M&A at Punctuation. Jonathan shares his expertise on when and how to sell your marketing agency, covering crucial topics such as timing, valuation factors, and deal terms. He offers insights on the pros and cons of selling versus passing the firm on internally, discusses the potential saturation of the agency market, and explores the emotional aspects of the M&A process for agency owners. Drawing from his unique background as a craft brewery owner, Jonathan also shares valuable lessons o...
2024-07-0334 min
Marketing Dribble PodcastEpisode 58: Linkedin Advertising - Unlocking its full potential with Otso KarvinenJoin us on this enlightening episode of the Marketing Dribble Podcast, where Rob and Jonny dive deep into the world of LinkedIn advertising with Otso Karvinen, a seasoned Senior Digital Marketing Specialist at Quru. In this episode, Otso begins by expanding on his extensive background and how he's shaped his career around effective digital marketing. The conversation then shifts to a beginner-friendly introduction to LinkedIn advertising, discussing who can benefit from it, budget considerations, and the potential impacts on business growth. You will also gain insight into common pitfalls to avoid and learn about the...
2024-05-1442 min
Marketing Dribble PodcastEpisode 57: Using LinkedIn to attract your dream job with John HawkerJoin hosts Rob and Jonny on this insightful episode of the Marketing Dribble Podcast, featuring special guest John Hawker—a seasoned recruiter and the voice behind the JobsWorth podcast. Known for his expertise in connecting the right people with the right roles, John dives deep into the pivotal role LinkedIn plays in today’s job market. From mastering the basics of a standout LinkedIn profile to advanced strategies like keyword optimization, John shares essential tips from his 'Invisible to Irresistible' playbook. Whether you're looking to enhance your personal brand or simply aiming to catch a recr...
2024-04-2333 min
Marketing Dribble PodcastEpisode 56: How to be an award winning marketer with Leenesha Friend Join Rob and Jonny in an insightful episode of the Marketing Dribble podcast, where they sit down with the dynamic Leenesha "Lee" Friend, a leader in the digital marketing sphere. In this engaging session, Lee shares her groundbreaking strategies for cutting through the noise in the digital landscape, leveraging her expertise to unveil tips that businesses of all sizes can implement. From the power of personalised marketing to the latest in social media trends, Lee provides a masterclass on how to elevate your digital presence. Whether you're a marketing professional looking to sharpen your skills or a b...
2024-04-1035 min
Marketing Dribble PodcastEpisode 55: Marketing Budgets: How to do achieve more with less with Tim ButlerIn this enlightening episode of the Marketing Dribble Podcast, we sit down with Tim Butler, the founder and CEO of Innovation Visual, a leading digital marketing agency in the UK. With over two decades of experience in sales, marketing, and consulting, Tim has cemented his status as a luminary in the digital marketing sphere, earning recognition from Google as one of the top digital agencies in the UK. Join us as Tim delves into the ever-pressing issue of budget constraints in marketing teams and offers his seasoned perspective on planning marketing budgets to maximise effectiveness. Discover the...
2024-03-2037 min
Marketing Dribble PodcastEpisode 54: Why Ecomms is f*cked and what you can do about it with Rob McKenzieIn this episode of the Marketing Dribble Podcast, Rob Boyle and Jonny Kenyon welcome Rob McKenzie, an ecommerce consultant with a keen focus on the fashion and footwear industry. Recently appointed as Managed Services Director at Heur agency, Rob dives into the challenges facing the ecommerce space, particularly within his areas of expertise. The discussion explores why ecommerce is struggling, identifies key challenges businesses face, and offers actionable advice for both marketing professionals and business owners. Rob also touches on the importance of tracking metrics for success, the impact of AI, data privacy concerns, and the future of ecommerce.
2024-02-2247 min
Blame it on Marketing ™In-house vs. Agency Marketer Smackdown | E43 with Marketing DribbleIn this episode, Emma and Ruta are joined by Rob Boyle and Jonny Kenyon from the Marketing Dribble Podcast to discuss the difference between in-house marketers and external marketers. They explore the reasons for conflict between the two groups, including differences in perspective and goals, also the pros and cons of both in-house and external marketers. Ultimately, the effectiveness of in-house or external marketers depends on the specific situation and industry. TakeawaysClear communication and alignment of objectives are crucial for successful collaboration between in-house and external marketers.In-house marketers ha...
2024-02-1543 min
Marketing Dribble PodcastEpisode 53: A PPC Passion Project - From Consultancy to Community with Charley BrennandRob and Jonny dive into the world of Paid Media and PPC with Charley Brennand a seasoned consultant and the founder of the PPC Academy. Charley brings a unique perspective to the table, combining professional expertise with a passion for community building within the digital marketing sphere. Charley discussed her insights into the PPC world and how it led to the creation of the PPC Academy. She emphasises the importance of face-to-face networking and backs this up with her 'Let's get coffee' LinkedIn banner, highlighting how personal connections in the industry are invaluable to her. ...
2024-02-0845 min
Marketing Dribble PodcastEpisode 52: Mastering Account Based Marketing with Chris WalkerJoin Rob and Jonny on the Marketing Dribble Podcast for an enlightening episode featuring guest expert Chris Walker. Together, they unravel the intricacies of Account-Based Marketing (ABM). This episode kicks off with the fundamentals, demystifying what ABM truly entails and its evolution over time. Chris then delves into a critical analysis of common pitfalls and misunderstandings businesses face when implementing ABM strategies. Additionally, they explore a variety of ABM tools, offering a concise overview of how these tools can enhance marketing efforts. A special segment focuses on the transformative impact of AI on the ABM...
2024-01-3149 min
GTM LiveRV137 - Account-Based Marketing: Strategies and Challenges in B2B RevenueChris was a guest on the Marketing Dribble podcast, hosted by Jonny Kenyon and Rob Boyle, to talk about Account-Based Marketing. The show starts with an enlightening prelude where he sets the scene for a comprehensive discussion, addressing the pivotal aspects of ABM such as account selection, tiering, and the tactical execution that drives technology, advertising, and outbound efforts.Chris lays down an analogy comparing go-to-market strategies to manufacturing operational efficiencies, highlighting the waste and lack of synchronization in conventional marketing efforts. He stresses the need for a collective approach, championing a phased strategy...
2024-01-3046 min
Marketing Dribble PodcastEpisode 51: Being an Introverted Leader with Olga DenisovaThis week Rob and Jonny speak to Olga Denisova all about being an introverted leader. Olga speaks about this quite openly on her LinkedIn and we thought this would benefit a lot of our listeners. We look at Olga's experiences and strategies she's implemented as an introverted CMO while managing huge teams at enterprise companies and also smaller more close-knit start-up teams. Even if you're an extrovert give it a listen to better understand and collaborate with your introverted team mates.
2024-01-1628 min
Marketing Dribble PodcastEpisode 50: How to be a Better Marketer 🎉 Welcome to the 50th episode of Marketing Dribble Podcast! 🎉 In this milestone episode, Rob and Jonny dive deep into the essence of effective marketing strategies and how to evolve as a marketer. Here's a sneak peek into what we'll be discussing: Putting the Customer First: Explore the crucial aspect of aligning your product with customer needs. Learn to enhance user experience on your website, catering to both individual and trade customers. The Power of Data: Delve into the world of data analytics. Discover how collecting and utilizing data can become your main weapon in the marketing arsena...
2024-01-1127 min
Marketing Dribble PodcastEpisode 49: Christmas TV Ads 2023Following the success of episode 13 when Rob and Jonny delved into the realms of Christmas ads for 2021, they are back with a follow-on episode discussing the Christmas ads for 2023. They discuss the best Christmas ads for 2023, the ones which were the most eagerly anticipated and how they measured up against all the hype. Enjoy this frank discussion and see what Rob and Jonny actually think of this year’s offerings!
2023-12-1326 min
Marketing Dribble PodcastEpisode 48: Brand Building with Jennifer Szczepaniak SloaneThis week Rob and Jonny dive into the world of brand building and chat with Jennifer Sloane, the Head of Marketing at Dark Horse, The Manchester-based PPC and SEO agency that's not just in the game – they're here to terrify your competition. Rob and Jonny kick off the conversation by delving into Jennifer's background, unravelling the mysteries behind her impressive journey and the driving force behind her role at Dark Horse. Get ready for a rollercoaster of insights! They discuss the landscape of standout brands, picking Jennifer's brain for examples of companies that truly nail the...
2023-12-0634 min
Marketing Dribble PodcastEpisode 47: Blame it on Marketing with Ruta and EmmaIn this episode Rob and Jonny chat with special guests Emma and Ruta who are the hosts of the 'Blame it on Marketing Podcast', they discuss the myriad things marketers get blamed for. unravelling their top triggers to dissecting the biggest challenges in the field, this becomes an interesting discussion where the hosts and guests share their experiences and perspectives. Join the conversation as they debunk common misconceptions and stereotypes surrounding marketers, both from an outsider and internal perspective. Discover the often-overlooked facets of marketing that deserve acknowledgment and learn how marketers can spotlight their invaluable contributions...
2023-11-2938 min
Marketing Dribble PodcastEpisode 46: Marketing Strategies for Coaches and Service Based Businesses with Charelle GriffithThis week Rob and Jonny speak with Charelle Griffith who is an award-winning chartered marketer and online business mentor. In our chat with Charelle, we dive deep into her world. From unravelling the mystery behind being a 'true generalist' to discovering why she's passionate about working with small businesses, coaches, and service providers, this episode is packed with insights. We explore the common challenges faced by service providers and coaches in the marketing game and snag some priceless tips for those just starting, even on a shoestring budget. But that's not all; Charelle spills the...
2023-11-2335 min
Marketing Dribble PodcastEpisode 45: Ai Tools for SEO with Manpreet SinghThis time Rob and Jonny speak with Manni (Mr Bobble) the CEO of Bobble Digital all about SEO and how Ai is influencing the SEO landscape. We discuss how most people are using Ai in SEO and if this is the correct approach, will there be any penalties in the future for people using tools like ChatGPT to write their copy. Will Ai ultimately replace peoples jobs and how Manni is using Ai in his own agency. Manni also give us his top 5 Ai tools to check out and of course makes Rob really happy...
2023-11-1638 min
Marketing Dribble PodcastEpisode 44: Fractional Marketing with Lottie UnwinIn this episode, we dive into Fractional Marketing with Lottie Unwin. We learn about Lottie's background in marketing and what Fractional Consultancy entails. The discussion covers its suitability for different businesses and how it differs from traditional agency models. We explore the many benefits of Fractional Marketing and whether educating businesses about it is necessary. Lottie shares her "secret sauce," Progress Loops, and offers advice for those aspiring to be Fractional Marketing Consultants. Businesses seeking to hire Fractional Marketing teams receive practical guidance. The episode concludes with Rob's Golden Nugget, a valuable takeaway. To stay updated...
2023-10-3149 min
Marketing Dribble PodcastEpisode 43: Growth Marketing Mindset with Olga DenisovaIn this episode, Rob and Jonny are joined by Olga Denisova, an expert in B2B Marketing with 14 years of experience across hyper-growth startups and major enterprise companies. Most recently, Olga has made her mark at Semrush, managing large teams and handling multi-million-pound budgets to achieve remarkable growth. She shares invaluable insights into growth marketing strategies, leadership, and more. We discuss the following: Personal Journey: Olga discusses her career journey, what led her to B2B marketing, and the milestones she's achieved. Key Takeaways: Gain actionable tips and lessons learned from Olga's expansive...
2023-10-1735 min
Marketing Dribble PodcastEpisode 42: How To Run a Marketing Agency with Rick TobinIn this episode, Rob and Jonny dive deep into the journey of starting and running a digital marketing agency with a focus on PPC (Pay-Per-Click). Our guest, Rick Tobin, shares his insights and experiences, addressing key questions like why he chose to start an agency, the benefits of specialisation, and the pros and cons of transitioning from a consultant to an agency owner. We'll also explore the topic of credibility in the marketing industry, discussing whether agencies hold more sway than consultants and freelancers. Discover how to stand out from the competition, win clients, and target the...
2023-09-0638 min
Marketing Dribble PodcastEpisode 41: How to build your public speaking profile with Niraj KapurWelcome to another exciting episode of the "Marketing Dribble Podcast" with your hosts, Rob Boyle and Jonny Kenyon! In this episode, we are joined by a remarkable guest, Niraj, a sales and LinkedIn trainer, bestselling author, and captivating keynote speaker. Niraj is a LinkedIn Top Voice, renowned for his expertise in mindset, sales, LinkedIn training, and public speaking. Having delivered LinkedIn and Sales Training to over 500 businesses and spoken at more than 100 events, he made waves with his inspiring TedX talk, "How Vulnerability Changed My Life." We are thrilled to have him on the show to share his insights...
2023-08-0141 min
Marketing Dribble PodcastEpisode 40: Public Speaking with Max HoppyThis time Rob and Jonny take a deep drive into the world of public speaking with their special guest Max Hoppy, a renowned marketing expert and passionate advocate for public speaking. Max is the co-founder of the growth marketing agency Bind and a prominent figure in the public speaking scene, he shares his invaluable expertise and personal experiences, with practical tips and inspiring stories. Discover the intriguing backstory of The Keynote Club, an engaging public speaking group co-founded by Max. Uncover how this community came to be and the incredible benefits it offers to individuals...
2023-07-1952 min
Marketing Dribble PodcastEpisode 39: Challenger Brand Marketing with John GumasThis week Jonny and Rob delve into the world of challenger brand marketing with the industry's leading expert, John Gumas. Join us as we explore the strategies and insights that empower challenger brands to take on their larger competitors and thrive in the competitive market. About the Host: John Gumas is the CEO of Gumas, an award-winning, full-service advertising agency based in San Francisco. With decades of experience in Challenger Brand Marketing, John has established himself as the foremost authority on this unique approach. He is also the author of two groundbreaking books, "Marketing Smart"...
2023-07-0442 min
Marketing Dribble PodcastEpisode 38: Podcasting for Businesses with Kath Lord-GreenIn this episode Rob and Jonny speak to Kath Lord-Green, we discuss her impressive background as a successful entrepreneur and her current venture as the founder of 'Voice it, a podcast agency helping businesses start and run their own podcast. Kath shares her insights into various topics related to podcasting, including why businesses should consider starting a podcast, the types of businesses that benefit the most from podcasting, and general tips for starting a successful podcast. Kath also provided valuable advice on presenting, drawing from her extensive experience as a news correspondent and radio host. ...
2023-05-3146 minMarketing Dribble PodcastEpisode 36: 10 Minute Tips - How to Nail Your Marketing ReportsIn this episode, Rob and Jonny delve into the dark world of marketing reports, sharing invaluable insights and expert tips to elevate your report creation process. Join them as they unveil the key elements required to craft exceptional reports that resonate with your audience and gain a deeper understanding of the art of report creation and discover actionable strategies for delivering impactful marketing insights. Including: Don't automate everything Start collecting your data early Keep your business goals in mind Tailor to your audience, what are they interested in Visualise some data so it presents in a w...
2023-05-1718 minMarketing Dribble PodcastEpisode 35: Advice for running your own successful business with Kate ToonThis week Rob and Jonny speak to Kate Toon, who is an entrepreneur, coach, speaker, author, mentor and a podcaster who has built an impressive following of almost 20,000 members and over 1 million podcast downloads. We explore Kate's journey into freelancing and how she has created resources for others to succeed on their own journey. We dive into the topics of: How she got into Freelancing How she is making the resources she wished she had when she started her journey How being authentic to herself, her audience and her brand is the secret to making her...
2023-04-2537 minMarketing Dribble PodcastEpisode 34: SEO with Jason BarnardThis week Rob and Jonny talk to Jason Barnard 'The Brand SERP Guy' and CEO of Kalicude. This episode includes: How to appear on the Search Engine Results Page (SERP's) Cleaning up your digital footprint How Ai and TikTok will impact traditional search engines Of course the 'Golden Nuggett' SEO tip And so much more, you are going to have to listen to this episode more than once as Jason just keeps on giving so much amazing information and advise.
2023-04-1750 minMarketing Dribble PodcastEpisode 33: AI Written episode by ChatGPTWelcome to the latest episode of Rob and Jonny's podcast! In this episode, we delve into the exciting and ever-changing world of marketing, and explore the latest trends and strategies that businesses are using to stay ahead of the game. But, we're not alone in this endeavor. Instead, we have enlisted the help of ChatGPT, a cutting-edge language model trained by OpenAI, to assist us in writing this entire episode. With ChatGPT's advanced capabilities and vast knowledge base, we can be sure that we are getting the latest and most comprehensive information available. So sit...
2023-03-2916 minMarketing Dribble PodcastEpisode 32 : SEO with Mark PrestonThis week Rob and Jonny are joined by a real guru from the world of SEO, Mark Preston. We discuss with Mark all things SEO, from what has changed in SEO over the years to what the future holds. The episode also includes tips for beginners and of course Rob’s favourite ‘golden nugget’ tip. The big takeaway is that SEO is not a checklist and you need to go back to basics, so take a listen to find out how a real expert approaches SEO.
2023-02-1542 minMarketing Dribble PodcastEpisode 37: 10 Minute Tips - How to Supercharge your CVThis week Rob and Jonny discuss ways you can supercharge your CV. With years of marketing experience between them and both Heads of departments they have seen a lot of CV's in their time and discuss some key observations and tips to help your CV stand out and secure that all important interview: Including: Read the job spec and tailor it and/or your cover letter Use a readable font and make sure you check the formatting. How does it look on mobile. Get someone else to read it. Should you have a photo...
2023-02-0118 minMarketing Dribble PodcastEpisode 31: 10 Minute Tips - LinkedIn Ads Beginners GuideIn this episode Rob quizzes Jonny all about LinkedIn Advertisement. What is is, who is it for, what the backend and targeting look like and why it's important for businesses to leverage this ads platform. If you're a beginner looking for a very brief overview of what LinkedIn Ads is about then this episode is for you.
2023-01-1815 minMarketing Dribble PodcastEpisode 30: 10 minute Tips - Should You Swear in Marketing?Should you swear in marketing? Do you need to consider brand vs personal branding? For our first episode of 2023 we cover a controversial topic which Rob and Jonny half commit their opinions to, admit they themselves are probably not authentic and then talk around in circles before finally coming to a weak conclusion. Bet you can’t wait to listen.
2023-01-0411 minMarketing Dribble PodcastEpisode 29: 10 minute Tips - Simple SEO TipsContinuing our new 10-minute tips series, Rob and Jonny turn their attention to providing 10 minutes of simple SEO tips. This week episode discusses: Starting a blog Competitor research and benchmarking Review keywords monthly (and how we do this) Website speed
2022-12-1313 minMarketing Dribble PodcastEpisode 28: Disruptive Marketing with Lewis EllisThis week Rob and Jonny are joined by Lewis Ellis the founder and owner of Hussel Marketing a digital marketing agency who shake things up and works outside of the norm. This episode explores the world of disruptive marketing, what it is and why Lewis has decided to think outside of the box and do things a little differently in the marketing world. I don’t want to give too much away but this is a real eye opener for all the conventional marketers out there and that includes Rob and Jonny. Take a li...
2022-11-2959 minMarketing Dribble PodcastEpisode 27: 10 Minute Tips - Starting a PodcastIntroducing our exciting new series called 10-minute tips. In this new mini series Rob and Jonny have only 10 minutes to talk about a chosen subject, that means cutting down on the waffle which is easier said than done for these two! This week the 10-minute tips are all about starting a podcast including: Which software to use Get a co-host Keep it relevant Have a plan
2022-11-0911 minMarketing Dribble PodcastEpisode 26: Marketing QuizIn this week's episode Jonny tests Rob's knowledge of marketing under the four categories: SEO General Acronym Attack True or False You can also test your own knowledge as we give a pause before answering the questions, see how many you got right and if you beat Rob! **This show was recorded in mid-September as some of the questions are relevant to events in this month**
2022-10-2623 minMarketing Dribble PodcastEpisode 25: TikTok with Ethan GoldingThis week Rob and Jonny are guided through the mysterious world of TikTok by Ethan Golding who is co-founder of Team Hustle a TikTok marketing agency. If like Rob and Jonny you thought TikTok was just a social platform for dancing and not a serious marketing tool then think again, Ethan goes into so much detail about how you can leverage the platform, what content to post and some great tips for getting started and of course the ‘Golden Nugget’ for the more experienced user. So, if you have ever thought about dipping your toes into...
2022-08-2445 minMarketing Dribble PodcastEpisode 24: Sustainable Marketing with Chloe ThomasThis week Rob and Jonny are joined by the brilliant Chloe Thomas. Chloe is an author of many marketing and eCommerce books, speaker and hosts her own number 1 rated marketing podcast 'eCommerce Masterplan' so we are delighted to have her on the podcast to talk to us all about sustainable marketing. Chloe discusses what sustainable marketing means to her and why she decided to focus on championing it. The episode also includes 3 tips for businesses stating on their sustainable marketing journey, a golden nugget for companies who have already begun their journey, future trends and recommends so...
2022-08-0251 minMarketing Dribble PodcastEpisode 23: Global Marketing with Chloe McKennaThis week Rob and Jonny talk with Chloe McKenna from Oban International about taking your business global. Chloe talks about the differences in marketing internationally, common mistakes businesses make and of course the 'golden nugget' tip you don't want to miss. So if you have a UK business and are considering expanding to other countries then this is definitly an episode for you.
2022-07-2025 minMarketing Dribble PodcastEpisode 22: Personal branding with Shoaib AhmedThis week Rob and Jonny talk to the amazingly talented Shoaib Ahmed all about personal branding. What personal branding means to him, tips to get started and of course the 'golden nugget tip' that Rob loves so much. If you are interested in personal branding, then this episode is a total must and if you are not sure what it is exactly then listen to this show and before you know it you will be building your own personal brand.
2022-06-291h 03
Marketing Dribble PodcastEpisode 21: Common Interview QuestionsIn this episode Rob and Jonny give advise on how to answer common interview questions they have asked and answered throughout their combined maketing careers. If you are attending an interview or applying for marketing jobs then this episode makes for essential listening. Questions include: Give an example of a previous campaign that went well. Give an example of a time something didn't go to plan and how would you change it. What do you enjoy most? Strengths Weakness How do you measure success in your current role? How are you looking to develop? Why...
2022-06-2126 minMarketing Dribble PodcastEpisode 20: Quick Tips - How to Ace a Marketing InterviewIn this episode Rob and Jonny give you a quick tip guide of how to ace a marketing interview. If you are applying for marketing jobs or thinking about it then this quick tip episode is exactly what you need. Top Tips include: Read the job description Have your stats written down Ask about a typical day Practice with a friend Learn the jargon Arrive on Time Be honest Be passionaote Be confident Get experience if you don't have any Episode 6 of the podcast goes into more depth on each subject.
2022-05-2417 minMarketing Dribble PodcastEpisode 19: PPC with Meg Wilson-Taylor Circus PPCThis week we are joined by the brilliant Meg Wilson-Taylor from Circus PPC who provides her wisdom and experience in all things Google PPC including Rob's favourite a 'Golden Nugget' Episode includes: 3 tips for PPC beginners A golden nugget for the more experienced PPC users How does PPC fit in with the rest of marketing First things she would do when she has a new account Automation vs manual campaigns Common mistakes she sees on accounts Resources to read and follow Future trends
2022-05-1031 minMarketing Dribble PodcastEpisode 18: GA4 with Chris Hirleman from Sleeping Giant MediaThis week we speak with Chris Hirleman from Sleeping Giant Media about all things GA4 and how to make the switch from Universal Analytics. You'll have see a lot of talk about GA4 recently, but if you're wondering what it is and why you need to worry about it, or simply want some more information from an expert then this podcast is for you. We talk about when you need to start thinking about it, why you need to start thinking about it, the main challenges and differences, the general reception, the biggest headaches, analytics i...
2022-04-2626 minMarketing Dribble PodcastEpisode 17: B2B Marketing Tips with Jonny KenyonThis week Jonny becomes the guest on the show and dives into some great B2B Marketing Tips. Discussion Includes: Top 3 tips for anyone starting out in B2B Marketing Golden Nugget tip for the more experienced marketer What one tip Jonny would give himself at the start of his career How B2B differs from B2C marketing Future trends and Resources to stay relevant: Moz, SEO newsletters, courses and expos.
2022-04-1231 minMarketing Dribble PodcastEpisode 16: eCommerce Tips with Rob BoyleThis week Rob becomes the guest on the show and dives into some great eCommerce Tips. Discussion Includes: Top 3 tips for anyone starting out in eCommerce Golden nugget tip for the more experienced marketer What one tip would I give myself if I had to go back in time to when I first started How B2B differs from B2C marketing What do B2B and B2C have in common eCommerce future trends eCommerce Resources to stay relevant: Chloe Thomas's podcast Keep Optimising eCommerce MasterPlan Neil Patel and Eric Siu podcast Marketing School Neil...
2022-03-3031 minMarketing Dribble PodcastEpisode 15: Interview with PR Guru Natalie TriceThis week we speak with author, award-winning coach and PR guru, Natalie Trice. Over her 23 year career, Natalie has worked for some of the biggest global brands, most dynamic UK businesses, and some pretty exceptional entrepreneurs. MS&L, Cartoon Network, CNN, Discovery Channel, Epson, Animal Planet, Earthwatch, Betty Crocker, TM Lewin, Sense, and the Talented Ladies Club were just some of the brands she had the privilege to work with and represent. We discuss with Natalie what PR means to her, what are some of the challenges you could expect to face working in PR...
2022-02-0259 minMarketing Dribble PodcastEpisode 14: OuttakesRecording podcasts can be a lot of fun but sometimes despite all the attempts to keep serious and professional things don't always go as smoothly as expected. So here are our outtakes from our previous podcasts. We hope you enjoy them and in some way this episode brings a smile to your face and brighten up your day, Enjoy!
2022-01-2614 min
Marketing Dribble PodcastEpisode 13: Christmas TV Ads RevieFollowing on from the success of episode 4 Marketing Campaigns: the Good, the Bad and the Ugly, Rob and Jonny return to discuss the best and worst 2021 Christmas TV advertising campaigns. They discuss the latest Christmas adverts to appear on our TV's giving their thoughts on these campaigns and Rob goes totally off script and decides to discuss the best and worst Christmas ads from previous years.
2021-12-1530 min
Marketing Dribble PodcastEpisode 12: Book Review eCommerce Marketing by Chloe ThomasThis week Rob and Jonny discuss the book by eCommerce guru Chloe Thomas 'How to get traffic that buys to your website' In the beginning of the book Chloe discusses the 5 stages of increasing traffic to your website and most importantly traffic that buys. Stage 1 Getting visitors to your website Stage 2 Getting enquiries Stage 3 Creating first time buyers Stage 4 Creating repeat buyers Stage 5 Creating regular buyers from repeat buyers Rob & Jonny discuss these 5 stages with examples of how they have used them in the businesses t...
2021-11-2824 min
Marketing Dribble PodcastEpisode 11: B2B Marketing ExpoIn this Episode we discuss the B2B Marketing Expo, covering best talks, best stands, best insights and of course... best free swag! Apologies for the audio quality on this one... we had to edit out puppy noises... See if you can spot the one that made it in! We end up discussing good things from: Neadoo Digital Insights for Professionals Sleeping Giant Media Vertical Leap Oban International Chloe McKenna Susie Oakford Sam Caesar Lead Forensics
2021-11-2126 min
Marketing Dribble PodcastEpisode 10: Starting out in Marketing an Interview with Dom HardingRob and Jonny interview Dom Harding Digital Marketing Apprentice at Springfield Training Ltd. We ask him about why he wanted to get into marketing and does it live up to his expectations. We also dive into the main challenges he has faced and his favourite part of marketing. If you are thinking of getting into marketing or looking to hire a marketing apprentice and want to understand the journey from their prospective then this podcast is a must listen episode.
2021-10-2028 min
Marketing Dribble PodcastEpisode 9: Essential Email Marketing TipsRob and Jonny call upon their many years of email marketing experience to bring you some of the best tips and advice, which are essential if you are starting on your email marketing journey. They talk about campaigns, messaging, split testing and how to plan your email marketing strategy. This episode is packed full of great advice and tips and is a must listen for anyone working or thinking of starting in email marketing.
2021-10-0629 min
Marketing Dribble PodcastEpisode 8: CRO with Jonny LongdenThis week Rob and Jonny speak with Jonny Longden who heads up the conversion team at performance marketing agency, Journey Further - Working with renowned brands such as Krispy Kreme, Virgin money and Sports Direct. They dive into the topic of Conversion Rate Optimisation (CRO) and cover such topics as Jonny's top tips, the best tools to use, split testing and how CRO has shifted with recent marketing advancements.
2021-09-0149 min
Marketing Dribble PodcastEpisode 7: Marketing Workplace ChallengesThis week Rob and Jonny discuss some of the common challenges faced by marketing departments in the workplace and how to remedy these. We cover topics such as Stakeholder buy in, small budgets, gig workloads, working with other departments, keeping up with trends and just simply being misunderstood.
2021-08-1846 min
Marketing Dribble PodcastEpisode 6: How to Ace a Marketing InterviewIn this episode Rob and Jonny discuss how to prepare and ace a marketing interview. With their years of experience of not only being interviewed but as Head of departments actually interviewing candidates they know what to expect at a marketing interview including: Top tips to prepare for an interview and how to sell yourself during the interview Common questions that are asked and how to answer them, what the questions actually mean and the answers that the interviewer is expecting.
2021-08-0456 min
Marketing Dribble PodcastEpisode 5: Deep Dive: The changing face of digital marketingIn this episode we talk to Chris Nawrocki, eCommerce Growth Director from Heur. We dive deep into digital marketing in 2021. How COVID shaped it, emerging platforms, advice for SME’s and a discussion around data privacy changes and how they will impact online selling. How new and existing social platforms like TikTok are being used very effectively in marketing, and as we are all being bombarded with advertising wherever we turn is this leading to audience fatigue. This show is one you do not want to miss.
2021-07-1442 min
Marketing Dribble PodcastEpisode 4: Marketing Campaigns: The good, the Bad and the UglyEpisode 4. Rob and Jonny discuss advertising and PR campaigns. The Good the Bad and the Ugly. They talk about their favourite adverts and campaigns over the years and the one which either they didn't like or were just totally inappropriate and bombed.
2021-06-3034 min
Marketing Dribble PodcastEpisode 3: Social Media HolidaysEpisode 3, Rob and Jonny discuss the social media calendar as published on Bulldog Digital Media. The talk about the days in the calendar that they would love to work on a marketing campaign for and discuss funny days, pointless days like 'spreadsheet day' ones which are hard to market like 'Tax Day' and their very favourite days. Join them as they discuss the social calendar 2021. Resources: http://bulldogdigitalmedia.co.uk/blog/social-media-holidays-calendar-2020/
2021-06-1636 min
Marketing Dribble PodcastEpisode 2: Top Marketing TipsJonny and Rob return for episode 2 of the Marketing Dribble Podcast and this time they discuss their top marketing tips and these are definitely not the usual ones discussed by marketers. Top Tips: Make sure you qualify what you are going to do before you do it. Test Test and Test. Refine what you are doing. Website audit - Mobile first. Scrap your to-do list. Keep up to date. Bonus Tip: Make Assumptions Mindmeister.com - Mind maps
2021-06-1629 minMarketing Dribble PodcastOur favourite tool for marketingJonny Kenyon and Rob Boyle are professional marketers and have come together on their first podcast to discuss all things marketing. On this very first episode they both talk about their favourite marketing tools they use in their day to day jobs and also give some tips and advice and why they use the chosen software and how you can make the most of these great tools. Tools: Google Data Studio Keyword Tools (Google Keyword Planner, Google Search Console, Moz Keyword Explorer, Ubersuggest, SEM Rush) Google Search Console (Impressions a...
2021-06-1334 min