Shows
SmartBranding.com PodcastEp.107 | Rob Gallo on Building Brands and Influencer Marketing StrategiesOur guest in this episode is Rob Gallo, a founder, investor, consultant, advisor, and mentor. With a career in the online gaming industry that spans back to 1997, Rob has specialised expertise in casino and poker platforms. He runs a consultancy practice where he offers strategic guidance to position and elevate brands in the market.
2024-03-1327 min
The Business LineRob Gallo: The Father of Online CasinosToday we are joined by online casino founder, business investor, & founder of Pivotal Zen, Rob Gallo. Brace yourselves as we unravel the highs and lows of Rob's incredible journey—from the exhilarating days of raking in a cool $1 million a month with one of the pioneering online casinos to facing the setbacks that led to it all slipping away. You can watch all of our episodes on YouTube!Connect with us! Linkedin | Instagram | FacebookNew episodes every week! Be sure to subscribe on your preferred platform!Want to learn more about Panacea Sm...
2023-12-2956 min
The Loyalty MinuteEpisode 119 - (Interview) with Sheila Butler - Founder and CMO of Butler Marketing GroupWelcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Sheila Butler, Sheila is the Founder and Chief Marketing Officer of the Butler Marketing Group in Orlando, Florida.
Welcome to the show Sheila, thanks for joining me
2023-08-2538 minThe Loyalty MinuteEpisode 118 (Interview) with Dan Kustelski - Co-Founder of ChalklineWelcome loyal listeners to another episode of The Loyalty Minute. I’m your host Rob Gallo and today I am excited to chat with Dan Kustelski. Dan is the co-Founder of the award winning Gaming company, Chalkline. He applied his 15 years of gaming and gambling experience into building Chalkline's freeplay sports platform to assist casinos, sportsbooks and media companies build loyalty and engage customers and patrons digitally.
Welcome to the show Dan, thanks for joining me...
2023-07-1731 min
Lets Fight About ItCereal Mascots with Kermit Gonzalez and Rob SmilesWelcome to season two of Let's Fight About It!
Who would win in a fight among the cereal mascots? Sonny the coo-coo for cocoa puffs bird, or the Rice Krispy boys? In the first episode of season two, host Morgan Gallo is joined by comedians Kermit Gonzalez and Rob Smiles to debate over their chosen mascots. Tune in to hear Rob's expertise in karate moves, and why Kermit thinks Sonny does drugs.
Follow our guests:
Kermit Gonzalez
@podcastkermit
Rob Smiles
@rob...
2023-04-1732 minThe Loyalty MinuteEpisode 116 - (Interview) with Lee-Ann Johnston - Founder of AffiliateINSIDERWelcome loyal listeners to another episode of The Loyalty Minute. This is episode 116, I’m your host Rob Gallo and today I am excited to chat with Lee-Ann Johnstone, Lee-Ann is has been in the affiliate marketing agency, event, media and training business for over two decades. She helping brands launch, scale and grow successful affiliate programs.
Lee-Ann has over twenty years of experience in Affiliate Marketing and is an award winning digital strategist and Performance Marketing veteran with a passion for helping people harness affiliate marketing to build brand reach and increase sales.
Welcome to t...
2022-12-0822 minThe Loyalty MinuteEpisode 115 - (Interview) with John Bertino - Owner and Founder of The Agency GuideWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Bertino. John is the owner and founder of the innovative marketing consultancy The Agency Guide or "TAG". TAG is a unique consultancy which represents 200 different marketing agencies with varying skill sets and industry backgrounds. At no cost to your company, TAG will matchmake your brand's needs to its portfolio of vetted marketing partners while providing experienced consulting along the way..
Welcome to the show John, thanks for joining me.
For those...
2022-09-1631 minThe Loyalty MinuteEpisode 114 - (Interview) With Nick Ewen - Director of Content for The Points GuyWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Nick Ewen. Nick is the Director of Content for The Points Guy, a travel and lifestyle media brand. Nick helps you travel as much as possible for as little money out-of-pocket including credit cards, loyalty programs, airlines and general travel.
Welcome to the show Nick, thanks for joining me...
2022-08-2525 min
The Loyalty MinuteEpisode 113 - (Interview) with Kate DiLeo - Brand Architect and AuthorWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kate DiLeo. Kate is a brand architect and author who has partnered with more than 200 organizations to craft brands that bring more prospects to the table, more users who click, and more customers who buy.
Welcome to the show Kate, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and back...
2022-07-0424 minThe Loyalty MinuteEpisode 112 - (Interview) with Lisa Routel - Marketing Strategy Lead for VerizonWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Lisa Routel. Lisa is the Marketing Strategy Lead for Verizon Up, Verizon’s consumer loyalty program..
Welcome to the show Lisa, thanks for joining me
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.
2022-06-3021 minThe Loyalty MinuteEpisode 111 - (Interview) With Prashant Fuloria - CEO of FundboxWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prashant Fuloria. Prashant became CEO of Fundbox in 2020, after serving as COO and CPO. He joined Fundbox in 2016 from Yahoo, where he was SVP of Advertising Products. Prashant came to Yahoo through the acquisition of Flurry, then the world’s largest mobile analytics platform, where he was CPO. Before Flurry, he was Senior Product Director at Facebook, responsible for advertising products and monetizing the Facebook platform. Prior to that, Prashant was an early product leader at G...
2022-06-2723 minThe Loyalty MinuteEpisode 110 - (Interview) with Zachary Slingsby - Founder of Human Factor MediaWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Zachary Slingsby. Zack is the founder of Human Factor Media, an award-winning branded content team that encourages brands to make films instead of ads.
Please welcome to the show Zack, thanks for joining me
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.
2022-06-0926 minThe Loyalty MinuteEpisode 109 - (Interview) with Jonathan Shroyer - Chief Customer Experience Innovation Officer of Arise Virtual SolutionsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jonathan Shroyer. Jonathan is the Chief Customer Experience Innovation Officer of Arise Virtual Solutions, a customer service outsourcing, and offshoring consulting firm. Arise acquired Officium Labs, a company he co-founded, last November 2021 and is now known as Arise Gaming.
Welcome to the show Jonathan, thanks for joining me…
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of you...
2022-06-0624 minThe Loyalty MinuteEpisode 108 (Interview) with John Nantz - Founder and Strategy Consultant at Redwood AdvisorsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Nantz. John is the Founder And Strategy Consultant at Redwood Advisors
Welcome to the show John, thanks for joining me…
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.
2022-06-0222 minThe Loyalty MinuteEpisode 107 (Interview) with Bobby Gillespie Founder and Principal at Propr DesignWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bobby Gillespie. Bobby is a brand growth consultant, author of the forthcoming book
“Build Your Brand like you Give a Sh*t,” and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency.
Welcome to the show Bobby, thanks for joining me…
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and...
2022-05-3027 minThe Loyalty MinuteEpisode 106 (Interview) With Brandon Ehrhardt - Senior Director of Partner Programs at Expedia GroupWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Brandon Ehrhardt. Brandon leads Expedia Group’s platform loyalty program that rewards supply partners who provide the best experiences for guests.
Welcome to the show Brandon, thanks for joining me…
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background.
2022-05-2623 minThe Loyalty MinuteEpisode 105 - (Interview) with Michael Rasile - Affiliate Marketing Coordinator at Caesars SportsbookWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Rasile (pronounced “Ruhzeel”). Michael is the Host of “For the Love of Sports” podcast, the author of “Winning in Sports Business”, and the Affiliate Marketing Coordinator at Caesars Sportsbook!
Please welcome to the show Michael, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2022-04-1928 minThe Loyalty MinuteEpisode 104 - (Interview) With Peter Voss - CEO at Aigo.aiWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Peter Voss. Peter is a pioneer in AI who coined the term 'Artificial General Intelligence', CEO and Chief Scientist at Aigo.ai, currently offering highly intelligent and hyper-personalized Chatbot with a Brain for large enterprise customers.
Welcome to the show Peter, thanks for joining me...
2022-01-2136 minThe Loyalty MinuteEpisode 103 - (Interview) With Paul Rutter - Customer Experience ExpertWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Paul Rutter. Paul has been involved in the hospitality/travel/ cruise industry for over 40 years, the last 30 as Cruise Director in charge of onboard activities and entertainment. He is an expert in customer loyalty, employee engagement, repeat business and improving the customer experience. His latest book "You Can't Make This Ship Up" was just released at the end of October.
Please welcome author, speaker and very average golfer, Paul Rutter. Thanks for joining me Pa...
2021-11-1826 minThe Loyalty MinuteEpisode 102 - (Interview) with Marc Gutman - Founder of WildstoryWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Gutman the founder of Wildstory. From the moment we wake up, to the moment we go to bed, we are influenced by branding. What shirt am I going to wear? What car do I drive? What deodorant to use, beer to drink, and on and on. There’s a lot of noise out there and standing out isn’t easy.
Starting his career in screenwriting with Academy Award winning director Oliver Stone, Marc G...
2021-11-0537 minThe Loyalty MinuteEpisode 101 - (Interview) With Ian Bower - Founder of Graphic RhythmWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ian Bower. Ian is the founder of Graphic Rhythm. Pivoting from his role as a trained chef to creating a successful and innovative graphic design firm is not easy, but Ian happily took on the challenge. He has developed a passion for helping small businesses build customer confidence and loyalty through strong visual content and he is here to share some valuable information that he has learned along the way.
Welcome to the sho...
2021-10-2124 minThe Loyalty MinuteEpisode 100 - (Interview) With Michael Epstein - Investor and Principal at PostPilotWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Epstein. After selling his first company in 2013, Michael has served as CMO of multiple 8 and 9 figure private equity backed online retailers where he successfully utilized direct mail to improve customer loyalty, retention, and profitability. He's now an investor and principal at PostPilot, a platform that allows you to send personalized postcards and handwritten cards automatically and at scale, as easily as you'd create an email campaign.
Welcome to the show Michael, thanks for...
2021-10-0724 minThe Loyalty MinuteEpisode 99 - (Interview) with Meghan Lynch - CEO of Six-Point CreativeWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meghan Lynch. Meghan is the CEO of Six-Point Creative, a brand strategy agency that helps family businesses double their business without losing their existing customers or values. As part of her mission to help family businesses breakthrough growth plateaus, Meghan has served as an expert advisor to a wide range of food and beverage clients, from fast-casual restaurants to artisan cheese manufacturers. Meghan was named an Enterprising Women of the Year in 2019 and enjoys testing her...
2021-10-0227 minThe Loyalty MinuteEpisode 98 - (Interview) With Ajay Row - Loyalty Program Expert and EntrepreneurWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ajay Row. Ajay has been an entrepreneur, executive and advisor for 35 years, delivering over a hundred CRM, Loyalty and Data-driven marketing programs across some 65 countries globally. He is now working with several start-ups including Loyalty Caravan, LitmusWorld, Loyalie and Pixel.
Welcome to the show Ajay, thanks for joining me.
2021-09-3038 minThe Loyalty MinuteEpisode 97 - (Interview) With Ben Worthen - CEO of Message LabWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ben Worthen. Ben is the CEO of Message Lab, an award-winning agency that combines journalism, data and design to create content that resonates with any audience. Having studied how more than 1 million people engage with online content, Ben is the go to expert when it comes to customer engagement and brand storytelling.
Welcome to the show Ben, thanks for joining me...
2021-09-2726 minThe Loyalty MinuteEpisode 96 - (Interview) with John Wickes - Director of National Marketing - Station CasinosWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with John Wickes. John is the Director of National Marketing at Station Casinos and thirty year Hospitality Industry veteran.
Welcome to the show John, thanks for joining me...
2021-09-2429 minThe Loyalty MinuteEpisode 95 - (Interview) with Mark Donnigan - Virtual CMO for Startup CompaniesWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Donnigan. Mark designs and executes marketing playbooks that produce real business results for early and growth-stage technology and disruptive innovation startup companies.
Welcome to the show Mark, thanks for joining me.
2021-09-0532 minThe Loyalty MinuteEpisode 94 - (Interview) With Mickie Kennedy - Founder and President of eReleasesWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mickie Kennedy. Mickie is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.
Welcome to the show Mickie, thanks for joining me...
2021-09-0330 minThe Loyalty MinuteEpisode 93 - (Interview) With Meredith Kalalher - Small Business Marketing ExpertWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Meredith Kalalher. Meredith runs a boutique agency that helps new and seasoned business owners find the RIGHT people to effectively communicate the value of their offers and move prospects along their customer journey quickly. She helps entrepreneurs develop and implement marketing strategies that optimize for profit and meet their customers where they are with social media advertising, conversion copywriting or the buildout of products on Kajabi.
Thanks for joining me Meredith and welcome to...
2021-09-0133 minThe Loyalty MinuteEpisode 91 - (Interview) With Denise Blasevick - CEO of The S3 AgencyWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Denise Blasevick (BLA-Seh-Vick). Denise is the CEO of The S3 Agency, a creative agency that specializes in differentiating brands to maximize their power and profitability. The agency’s proprietary Brand Elevation process identifies a brand’s best opportunity for authentic differentiation – and it has brought success to brands from BMW Motorcycles, to the National Kitchen and Bath Association, to Tetley Tea. An inductee in the Advertising Hall of Fame of New Jersey, and the on-air Marketing...
2021-08-2025 minThe Loyalty MinuteEpisode 90 - (Interview) With Guy Bauer - Founder and Creative Director at UmaultWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Guy Bauer. Guy is the founder and creative director at Umault - a B2B video marketing agency. His agency specializes in helping B2B brands simplify their complex sales message with video. Guy and his team concept, script, and oversee video campaigns that make the complex simple and sexy, transforming ordinary businesses into extraordinary brands. Guy
is the author of Death to the Corporate Video, and his biggest life regret is being a C...
2021-07-3025 minThe Loyalty MinuteEpisode 89 - (Interview) With Ryan Condie, Small Business Owner & Podcast Host of Let’s Buy a BusinessWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Condie. Ryan has started 8 businesses, bought 4, and sold 2. He owns a lead generation software company, an FBA business, and is the host of the “Let’s Buy a Business” podcast.
In 2014, he started a candy factory from scratch which can now be found in Sam’s Club, Walgreens, and thousands of other stores.
Ryan also spent 8 years in software sales at several tech unicorns but his passion lies with online businesses...
2021-07-2621 minThe Loyalty MinuteEpisode 88 - (Interview) With Aaron McLean - Chief Marketing Officer at Stuzo** My apologies for the sound quality on this episode. For some reason instead of my studio mics audio being picked up, the audio was recorded by the internal mic on my computer. 😞
Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Aaron McLean. Aaron is the Chief Marketing Officer at Stuzo which is a leading loyalty program platform provider.
Welcome to the show Aaron, thanks for joining me...
2021-06-2821 minThe Loyalty MinuteEpisode 87 - (Interview) With Animesh Ghosh - Founder and CEO of KornChainWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Animesh Ghosh. Animesh is the founder and CEO of KornChain - a global reward points distribution and exchange network on blockchain for the loyalty marketing industry.
Welcome to the show Animesh, thanks for joining me...
2021-06-2428 minThe Loyalty MinuteEpisode 86 - Interview with Ryan Cotes - Director of Digital Services and Partner at BallantineWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ryan Cote. Ryan is the Director of Digital Services and Partner at Ballantine, a third-generation, family-owned direct mail and digital marketing company. He's an expert on everything from lead generation to marketing strategy for small businesses and loves to geek out on technical marketing talk.
Welcome to the show Ryan, thanks for joining me...
2021-03-2925 min
Street Corner SoapboxStreet Corner Soapbox Episode 35 Mike GalloOn this episode we talked to Bassist for New York Hardcore legends Agnostic Front & Independent Artist Mike Gallo ! Mike told us about his early musical inspirations & how he developed a passion to play, which ultimately lead him to joining one of the greatest bands of all time. He also spoke about how he turned a childhood hobby into a thriving business based around his unique artwork. Follow Mike Gallo on IG @mikegallo1975 @agnosticfrontnyc & @gallo_originals gallo-originals.com Join our Patreon to receieve extra episodes & bonus content @ patreon.com/streetcorner_soapbox2020 To hel...
2020-12-231h 25The Loyalty MinuteEpisode 85 (Interview) With Phil Rubin - SVP Strategic Partnerships at Bond Brand LoyaltyWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Phil Rubin. Phil Founded rDialogue in 2006 and merged with Bond Brand Loyalty in February of this year, now EVP Strategic Partnerships.
Welcome to the show Phil, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background…
2020-12-2238 minThe Loyalty MinuteEpisode 73 - (Interview) With Jamie Russo VP of Loyalty Programs and Customer Engagement For Choice HotelsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jamie Russo VP of Loyalty Programs and Customer Engagement For Choice Hotels.
Welcome to the show Jamie, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2020-12-1832 minThe Loyalty MinuteEpisode 84 - (Interview) with Marc Berman - CEO of The Mallett GroupWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Marc Berman, CEO & Managing Director The Mallett Group. TMG is a 23 year old boutique loyalty and relationship marketing consultancy.
Welcome to the show Marc, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2020-11-2029 minThe Loyalty MinuteEpisode 83 - (Interview) With Ken Cohn - CMO Of CbdMDWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Ken Cohn, Chief Marketing Officer of cbdMD.
Welcome to the show Ken, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2020-09-2924 minThe Loyalty MinuteEpisode 82 - (Interview) With Gunter Phau - Founder and CEO of StuzoWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Gunter Pfau. Gunter is the founder and CEO at Stuzo, is an entrepreneur, angel investor, and leads Stuzo’s strategic direction along its mission to help retailers transform through digital. Gunter’s vision has guided Stuzo on its path to helping its customers seize the future, from its first customer, Facebook, to Google, Mastercard, Sunoco, Murphy USA, and the long list of Enterprise customers who have engaged Stuzo for its Open Commerce products and managed softwa...
2020-09-2427 minThe Loyalty MinuteEpisode 81 - (Interview) with Kim Freer - CMO of Yoshinoya Japanese KitchenWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Kim Freer. Kim is the CMO for Yoshinoya Japanese Kitchen. Hired to up the brand's digital game in 2020, she quickly went to work in fast tracking the development of their digital ecosystem including its loyalty program - Yoshinoya Rewards - and partnerships with third party delivery providers.
Welcome to the show Kim, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do...
2020-09-1123 minThe Loyalty MinuteEpisode 80 - (Interview) With Danielle Brown the CMO of Points InternationalWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Danielle Brown the Chief Marketing Officer of Points International (Points.com). Danielle is at the helm of Points’ marketing strategy responsible for driving growth through data science and analytics in order to continuously improve brand, partner and performance marketing tactics.
Welcome to the show Danielle, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of...
2020-08-2724 minThe Loyalty MinuteEpisode 79 - (Interview) with Jonathan Silver - CEO of Affinity SolutionsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Jonathan Silver, CEO of Affinity Solutions, a global insights and marketing solutions firm.
Welcome to the show Jonathan, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2020-08-2131 minThe Loyalty MinuteEpisode 78 - (Interview) With Carlos Dunlap-Beard - VP Of Loyalty Solutions At Clarus CommerceWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Carlos Dunlap-Beard. Carlos currently serves as the VP of Loyalty Solutions at Clarus Commerce. He is a recognized Loyalty Marketing strategist and thought-leader who has been designing, enhancing and implementing loyalty programs for more than 20 years..
Welcome to the show Carlos, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and ba...
2020-08-2024 minThe Loyalty MinuteEpisode 77 (Interview) With Laura Rea Dickey, CEO of Dickey's Barbecue Barbecue PitWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Laura Rea Dickey, CEO of Dickey’s Barbecue Restaurants, Inc and the Ultimate Pit Master.
Welcome to the show Laura Rea, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background…
2020-07-2822 minThe Loyalty MinuteEpisode 76 (Interview) With Adam Fox - Director of Digital Experience for QDOBA Mexican EatsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Adam Fox, the Director of Digital Experience @ QDOBA Mexican Eats.
Welcome to the show Adam, thanks for joining me.
2020-07-2022 minThe Loyalty MinuteEpisode 75 - (Interview) With CJ Ramirez - SVP of Marketing for Dog HausWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with CJ Ramirez the SVP of Marketing at Dog Haus.
The Haus in Dog Haus is spelled HAUS for those of you who are going to google it right now… C.J. Ramirez plays a vital role in driving brand innovation and the company’s marketing strategy. Since joining the team in 2013, he implemented marketing and branding campaigns that have directly impacted Dog Haus becoming one of the hottest emerging brands in the restaurant indust...
2020-07-1730 minThe Loyalty MinuteEpisode 74 - (Interview) With Mark Johnson - CEO & CMO of Loyalty 360Welcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Mark Johnson. Mark is the CEO and CMO of Loyalty 360. Loyalty 360 is THE authority on everything customer loyalty. From loyalty programs to customer engagement, Loyalty 360 is the association in the know.
Welcome to the show Mark, thanks for joining me…
2020-07-0125 minThe Loyalty MinuteEpisode 72 - (Interview) With Prateek Dayal Chief Strategy Officer of AqillizWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Prateek Dayal. Prateek is the Chief Strategy Officer at Aqilliz, a martech solutions provider that seeks to restore trust, transparency, and equitability in a fragmented digital marketing ecosystem.
Welcome to the show Prateek, thanks for joining me...
2020-06-1325 minThe Loyalty MinuteEpisode 71 – (Interview) With Bram Hechtkopf – CEO of Kobie MarketingWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Bram Hechtkopf. Bram is the CEO of Kobie Marketing, a loyalty marketing company that designs, builds and optimizes loyalty programs for some of the largest brands in the world. Kobie’s business is focused on building relationships with customers through emotional connections by optimizing the consumer behavior both at the transaction and in between the transaction.
To listen to more episodes, please visit theloyaltyminute.com
2020-06-0840 minThe Loyalty MinuteEpisode 70 - Sephora Updates Its Beauty Insider Loyalty ProgramWelcome Loyal listeners to episode 70 of the loyalty minute. Today we’re going to be talking about what Sephora has done to update its Beauty Insider loyalty program.
It actually joined other beauty retailers like Ulta and Dermstore in providing monetary incentives to customers and began to offer cash rewards last week.
According to Allegra Stanley Krishnan, the VP of Loyalty at Sephora, customers can now redeem $10 for 500 points, and the retailer will host point-multiplier events and points-for-discount events twice a year. The free shipping minimum has been reduced to $35 for VIB members (who spend at...
2020-06-0501 minThe Loyalty MinuteEpisode 69 - (Interview) With Michael Huard, A Content Marketing Manager At IterableWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Michael Huard. Michael is a Content Marketing Manager at Iterable, a growth marketing company.
Welcome to the show Michael, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2020-05-2122 minThe Loyalty MinuteEpisode 68 - (Interview) With Maraina Ruppert - Manager of Loyalty Marketing for Choice HotelsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Maraina Ruppert, The Manager of Loyalty Marketing for Choice Hotels.
Welcome to the show Mariana, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2020-05-1423 min
Create Your Own Salary (previously Business Breakthrough)90: Customer Loyalty Lessons from the Casino Industry with Rob Gallo (Part 2)We all gamble. Not how you think we do. But when you buy Amazon Prime, it's a gamble- will this be worthwhile or not? In fact, you are taking a gamble whenever you buy into any kind of loyalty program or scheme.That's why Rob Gallo is such a wizard in customer loyalty. Rob was the founder of one of the first online casinos, is an avid poker player, entrepreneur and savvy businessman, giving him the exact blend of skills and experience to build customer loyalty programs that work for everyone.
2020-05-1134 minCreate Your Own Salary (previously Business Breakthrough)91: Customer Loyalty Lessons from the Casino Industry with Rob Gallo (Part 1)We all gamble. Not how you think we do. But when you buy Amazon Prime, it's a gamble- will this be worthwhile or not? In fact, you are taking a gamble whenever you buy into any kind of loyalty program or scheme.That's why Rob Gallo is such a wizard in customer loyalty. Rob was the founder of one of the first online casinos, is an avid poker player, entrepreneur and savvy businessman, giving him the exact blend of skills and experience to build customer loyalty programs that work for everyone.
2020-05-0629 minThe Loyalty MinuteEpisode 67 - (Interview) With Dr Jodi Berg President and CEO of VitamixWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Dr. Jodi Berg, President and CEO of Vitamix.
Welcome to the show Jodi, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
2020-04-3035 minThe Loyalty MinuteEpisode 66 - (Interview) With Drew Howell, VP of Brand Solutions and Alliances at BumpedWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Drew Howell. A customer experience and loyalty innovator who currently is the Vice President of Brand Solutions and Alliances at Bumped, a Fintech company working to revolutionize the loyalty space using fractionalized stock as a reward currency.
Welcome to the show Drew, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your stor...
2020-04-2435 minThe Loyalty MinuteEpisode 65 - (Interview) With Richard Jones - CMO of Cheetah DigitalWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Richard Jones, the CMO of Cheetah Digital
Welcome to the show Richard, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background...
For more information and to hear other insightful brand and customer loyalty conversations, please visit theloyaltyminute.com Enjoy!
2020-04-1432 minThe Loyalty MinuteEpisode 64 - (Interview) With Luke Peters - CEO of NewAirWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am excited to chat with Luke Peters who he is the CEO is NewAir, a B2C Internet retailer, and he’s also the host of The Page 1 Podcast, which he will elaborate on...
Welcome to the show Luke, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background....
For more information, please...
2020-04-0924 minThe Loyalty MinuteEpisode 63 - (Interview) With Don Fox - CEO of Firehouse SubsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with Don Fox, the CEO of Firehouse Subs & Two Time Author of Patton's Vanguard, as well as Board Member of Army Historical Foundation
Welcome to the show Don, thanks for joining me.
For those loyal listeners out there who don’t know who you are or what you do, perhaps you can share a bit of your story and background. How you landed at Firehouse Subs as well as the Army Historical Found...
2020-04-0239 minThe Loyalty MinuteEpisode 62 - Interview with Nicola Buck and Adam Glauberman of BPWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Nicola Buck and Adam Glauberman who are with BP (that’s British Petroleum for those of you who drive electric cars and don’t stop at any of their 7,200 locations across the US). BP just launched a new loyalty program called BPme Rewards, so we’re going to talk about that and other useful brand and customer loyalty insights...
Welcome to the show Nicola and Adam, thanks for joining me. For more details...
2020-03-3129 minThe Loyalty MinuteEpisode 61 - What Some Companies Are Doing To Help During The COVID-19 PandemicWelcome Loyal listeners to episode 61 of the loyalty minute. Today we’re going to be talking about what some companies are doing to help those affected during the COVID-19 pandemic.
Church members use Chick-fil-A rewards to thank COVID-19 health workers
Red Roof launched the Student Support Program to find misplaced college students a place to stay
Hilton extends benefits and halts point expiration in light of coronavirus epidemic
Ruth Chris taps Paytronix Rapid Launch Order and Delivery service to keep its doors open
Liquid Barcodes releases ‘pre-order and pre-pay’ solution that can be deployed within...
2020-03-3001 minThe Loyalty MinuteEpisode 60 - 5 Loyalty Program Metrics That MatterWelcome Loyal listeners to episode 60 of the loyalty minute. Today we’re going to be talking about 5 Loyalty Program Metrics That Matter.
This article was written by Brittney Brown, Consultant on the Aimia Strategy & Consulting Team
Metric 1 – MEMBER ACQUISITION
Simply put, member acquisition is how many new members are joining your program over a specific time period. This KPI is important because without hitting your membership targets, it can often be challenging to meet many of your overall financial goals. You would be surprised to know how many loyalty program managers do not know...
2020-03-2701 minThe Loyalty MinuteEpisode 59 - Loyalty from Franchisor to FranchiseeWelcome Loyal listeners to episode 59 of the loyalty minute. Today we’re going to be talking about A different type of loyalty, the loyalty a brand or franchisor has with its franchisees.
During these unprecedented times of shutdowns during the covid-19 pandemic, companies like Best Western Hotel and Resorts are taking steps to ease the burden of its hoteliers during these challenging times. The Board of directors have implemented unprecedented measures to afford its Hotel owners much-needed relief through May of 2020.
They will be waving half of their monthly fees.
Waiving half of the property rev...
2020-03-2401 minThe Loyalty MinuteEpisode 58 - (Interview) With Carol Smith - Loyalty Manager at IKEA MemphisWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Loyalty Manager for IKEA Memphis, Carol Smith
Welcome to the show Carol, thanks for joining me...
2020-03-2025 minThe Loyalty MinuteEpisode 57 - 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)Welcome Loyal listeners to episode 57 of the loyalty minute. Today we’re going to be talking about 3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)
This was a great article in Entrepreneur magazine today and is well worth a read. You can find a link to the full article in the show notes at theloyaltyminute.com
Getting right into it
1. Your marketing isn’t memorable
Your customers have a desire to engage with quality brand stories, but if the story you’re trying to tell isn’t that mem...
2020-03-1901 minThe Loyalty MinuteEpisode 56 - Interview With Jeff Mabe - Director of Loyalty Programs at BoingoWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with the Director of Loyalty Programs at Boingo, Jeff Mabe. In past episodes, I usually go on to explain more details about our guests, but this time I am going to let Jeff tell you his story.
To learn more, please visit theloyaltyminute.com
2020-03-1226 minThe Loyalty MinuteEpisode 55 - Leveraging Connection and Progress to Become a Go-To BrandWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Leveraging Connection And Progress To Become A Go-To Brand Like Amazon, Harley-Davidson And Southwest?
Based on a recent global study of more than 400 brands, Lippincott (a global brand & innovation consultancy) has uncovered how winning brands leverage “meaning” to outperform the competition. Meaning is defined as coming from two sources: 1. Connection - the kind that drives personal value and 2. Progress - the kind that drives action. The report defines what it takes to become a “Go-to” brand.
Simon Glynn, Chief...
2020-03-1101 minThe Loyalty MinuteEpisode 54 - (Interview) With Andy Lowenthal - Customer Loyalty Director at FranklinCoveyWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Andy Lowenthal who is the Customer Loyalty Director at FranklinCovey. Andy has been working in the market research and customer insights field since getting his Masters in Market Research from the University of Georgia (go Bull Go Bulldogs). Over the past 15 years, He’s been focused on designing and implementing NPS and customer experience loyalty programs for FranklinCovey.
For more information please visit theloyaltyminute.com
2020-03-1025 minThe Loyalty MinuteEpisode 53 - The Failure To CommunicateWhat we have here, is failure to communicate.
That is one of my favorite lines from any movie. That movie of course is Cool Hand Luke. And if you’ve never seen it, please stop listening to this podcast immediately and go watch it now… Go ahead, I’ll wait...
Welcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the difference between information and communication.
Sydney J. Harris and American journalist who wrote for the Chicago Daily News and then the Chicago Sun Times summed it up...
2020-03-0901 minThe Loyalty MinuteEpisode 52 - How Life Insurers Can Boost Customer Numbers And Loyalty With Gamification And RewardsWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how Life insurers can boost customer numbers and loyalty with gamification and rewards.
An interesting Business Insider article came out this morning referencing a new Harris Poll survey conducted on behalf of SE2 and Life.io which indicated that Sixty-eight percent of respondents said they would be likely to engage with incentive programs to reward a healthy lifestyle and wellness habits, if offered by their insurer,
And while 43% of consumers don't own life insurance, the Harris Poll's data...
2020-03-0501 minThe Loyalty MinuteEpisode 51 - Can Loyalty Programs Remain Viable In A Cookie-less EraWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how loyalty programs can remain viable in a cookie-less era?
A KPMG study from November 2019 found Australia, Italy and Canada have the highest rates of loyalty program adoption, with more than half the population making purchases that earn rewards at least several times a week. The U.S. isn't far behind, however, with 42% of consumers doing so.
Loyalty programs existed long before personalization and one-to-one marketing bubbled up as buzzwords, but the emergence of fresh digital channels and...
2020-03-0501 minThe Loyalty MinuteEpisode 50 - How To Distinguish Transactional Customer Relationship From An Emotional OneWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about How you distinguish a transactional relationship from an emotional one?
In a report titled, “Loyalty That Lasts” published jointly by Cheetah Digital and CMO Council the bring an important aspect of customer behavior to light: emotional loyalty. What is the intention behind your customer interactions? Is it just to make a sale? Or to establish a lasting bond—a bond that is not “predicated on savings, rewards or promotions”?
The expert commentary by Judd Marcello of Cheetah Digital delves...
2020-03-0201 minThe Loyalty MinuteEpisode 48 - Subscription Based Loyalty Secrets From Uber, Lyft, BarkBox and MoreWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the subscription based model of customer loyalty.
Of course everyone knows about Amazon Prime, where for $119 a year you can get free 2-day delivery Plus access to their video content as well as Amazon music, but will it work in every business?
Over the past five years, the subscription market has grown by more than 100% every year, with the largest retailers generating more than $2.6 billion in sales. Startups continue to pop up in every category, from the meal...
2020-02-2701 minThe Loyalty MinuteEpisode 47 - (Interview) With Sean Donnelly - Loyalty Consultant - FivestarsWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Sean Donnelly, Sean is a full time loyalty consultant who brought his New Jersey attitude down south to South Florida to consult for the Local Loyalty platform Fivestars.
Welcome to the show Sean, thanks for joining me...
2020-02-2719 minThe Loyalty MinuteEpisode 45 - Trevor Hadick - Loyalty Manager - Spirit AirlinesWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Trevor Hadick. Trevor is a data driven marketer who currently manages Spirit Airline's loyalty program. Currently he utilized transaction level data to perform segmentation and targeted marketing campaigns as well as surface insights to innovate both the subscription and traditional loyalty program.
2020-02-2624 minThe Loyalty MinuteEpisode 46 - Quality Vs. Price In Retaining Loyal CustomersWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Quality vs. Price in retaining loyal customers.
Quality is becoming more important than price to most consumers, as 53 percent rate quality as the most important factor when making purchases compared to price (38 percent) according to a new report by First Insight, a technology company transforming how leading retailers make product investment and pricing decisions. The report also notes that consumer expectations for discounts are falling as an increasing proportion of consumers surveyed said department store discounts had no influence on e...
2020-02-2501 minThe Loyalty MinuteEpisode 44 - How to Beat 50% of Your Competitors in the Customer Loyalty ArenaWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to beat 50% of your competitors in the customer loyalty arena
We now have enormous access to customer data at our fingertips – yet 80% of data is “dark and untouched,” and is never actually used to make improvements to CX and earn loyalty.
“If a company can’t access their own customer data, record behavior, analyze purchase history and access all information in a single repository, then we (airlines) can’t even get close to attaining customer-centricity,” asserts Christina Heggie...
2020-02-2401 minThe Loyalty MinuteEpisode 43 - How To Create A Customer Loyalty Program For Your BusinessWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about how to create a customer loyalty program for your business...
It’s one of the most cited statistics in the business playbook: 80% of your venture’s profit will come from 20% of your existing customers.
Loyal customers are your most valuable customers, which is why many small business owners go above and beyond to incentivize their customers to return time after time.
A loyalty program can improve customer retention, bring in more positive customer reviews and build th...
2020-02-2101 minThe Loyalty MinuteEpisode 42 - What Gen Z Shoppers Really WantWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about What Gen Z shoppers really want.
In a global study co-sponsored by the IBM Institute of Business Value and the National Retail Federation, they examined what this youngest generation considers to be “retail essentials” as well as what delights and engages them. The study, based on a global survey of 15,600 Gen Zers between the ages of 13 and 21, explores Gen Z’s expectations for the retail environment, their usage and attitudes toward technology and what customization means for them. One finding in...
2020-02-2001 minThe Loyalty MinuteEpisode 41 - The Top Three Mistakes Companies Make With Their Loyalty ProgramWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about the top three mistakes companies make with their rewards program.
First off, there is a difference between a repeat customer and a loyal customer. Some companies don’t know the difference. Just because a customer comes back, even repeatedly, doesn’t mean the customer is loyal – at least not to the company. So what are the three biggest mistakes companies make with their rewards program?
Number 1 is lack of rewards: If you’re not offering rewards beyond your own pro...
2020-02-1901 minThe Loyalty MinuteEpisode 40 - The Hoops Customers Jump Through For LoyaltyWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about in interesting article by Courtney Jespersen of NerdWallet called Millennial Money: Make Your Brand Loyalty Pay Off
Blogger Dani Austin of Dallas, Texas, logged into her Southwest Airlines account a few days before the end of 2019. Shortly after, she and her husband, Jordan Joseph Ramirez, flew to Las Vegas (and back home) in less than 72 hours.
The spontaneous trip was part of a last-ditch attempt to try to earn the Southwest Companion Pass, a benefit of the Sout...
2020-02-1801 minThe Loyalty MinuteEpisode 39 - Mining Your Customer Data For Increasing LoyaltyWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about mining your customer data to improve loyalty.
Equipped with loyalty programs, convenience stores and other retailers are collecting more data on their customers than ever before and the reasoning behind it is clear to data experts.
It's imperative to use loyalty data to retain customers since it’s seven times more expensive to acquire a new customer than it is to encourage a visit from an existing customer.
Collecting data, though, is just the first step...
2020-02-1401 minThe Loyalty MinuteEpisode 38 - Superstitions and Pavlovs DogWelcome loyal listeners and today's episode and I started to think what does it really seem like to be superstitious am I superstitious then I thought what is really superstition mean in an essence it's kind of habit that you believe if you continue to do something something else will happen right so it's usually stereotype that gamblers are superstitious they will do specific things that will lead them to win while we know this might not be true it does sort of if you do the same routine over and over again and you get rewarded for it...
2020-02-1301 minThe Loyalty MinuteEpisode 37 - The Rise of Experiential Marketing And What It Means To Your BrandWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about Experiential Marketing and what it means to your brand.
If you’ve been watching the marketing industry trends over the past few years, you will have noticed a shift away from traditional advertising toward what some believe to be a "new" sector of marketing called experiential.
It’s a widely mentioned buzzword, "experiential marketing" is now recognized as the powerful tool it actually is. So what is Experiential Marketing? In a nutshell, it is the reward of experience...
2020-02-1201 minThe Loyalty MinuteEpisode 36 - Live Chat and Chatbots Overtake Email For Retail CommunicationsWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about live chat and chatbots overtaking email for retail communications, and its effect on customer and brand loyalty.
Independent research from Narvar and YouGov has revealed that the modern retailer needs to look carefully at the quality of the communications experience they are providing across all channels, both before and beyond the buy button.
The study also found that millennials and baby boomers strongly believe that fast and direct communications about an order is the number one factor in s...
2020-02-1101 minThe Loyalty MinuteEpisode 35 - (Interview) with Tom Schwab - Founder and CEO of Interview ValetWelcome loyal listeners to another episode of The Loyalty Minute, I’m your host Rob Gallo and today I am eager to chat with our special guest Tom Schwab - Founder & Chief Evangelist Officer of Interview Valet. Interview Valet is the concierge-level podcast guest marketing service providing the fastest way for authors, speakers, coaches, consultants, and brands to maximize the benefits of podcasting.
Their premium white-glove solution takes care of everything but the speaking! They handle all the bookings on podcasts for you so you can reach your ideal audience with the least amount of snags or hass...
2020-02-1023 minThe Loyalty MinuteEpisode 34 - The 800 Pound Gorilla In The Loyalty SpaceWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about The 800-pound gorilla in the Loyalty program space, and that company is called Google.
As I’m sure you already know Google dominates every aspect of your life. And after launching in the US last year, the Play Points program has been a great way to earn additional perks and treats for trying out brand-new applications and buying music, movies, and TV shows legally.
But what does it really mean that Google is giving you loyalty points for spe...
2020-02-0601 minThe Loyalty MinuteEpisode 33 - What Customer And Brand Loyalty Mean To A Company's ValuationWelcome Loyal listeners in today’s episode of the loyalty minute we’re going to be talking about what brand and customer loyalty mean to a company’s valuation. In a nutshell it comes down to the company’s perceived purpose.
Brands with a high sense of purpose have experienced a brand valuation increase of 175% over the past 12 years, compared to the median growth rate of 86% and the 70% growth rate for brands with a low sense of purpose, according to Kantar Consulting's new Purpose 2020 report "Inspiring Purpose-Led Growth"
Among marketing leaders, 76% think their organization has a defined...
2020-02-0501 minThe Loyalty MinuteEpisode 32- Protecting Your Loyalty Program From FraudWelcome Loyal listeners in today’s episode of the loyalty minute, we’re going to be talking about loyalty program fraud. Now we're not talking about someone coming in to steal your points, it's more about the personal information that has significant value to hackers.
Loyalty program fraud rose 89% year on year, predominantly driven by the amount of personally identifiable information (PII) available from increasing numbers of data breaches. With direct and indirect losses from loyalty and reward points fraud estimated at $1 billion every year, enterprises are struggling to limit damage as fraud attacks shift from the point...
2020-02-0401 minThe Loyalty MinuteEpisode 31 - God Gave You Two Ears And One Mouth Use Them In That RatioWelcome Loyal listeners to today’s episode of the loyalty minute… Nothing can make your heart drop faster than feeling like you just lost a loyal customer. But just because a customer is unhappy, it does not mean they are gone for good. On the contrary, a company’s most loyal fans are often the ones that had a problem, and also had a fantastic experience getting it solved.
As we discuss so often on this podcast, Customer loyalty is key — and here’s how to make it happen.
The simple fact that a customer is bringing...
2020-02-0301 minThe Loyalty MinuteEpisode 30 - (Interview) With Matt Barnett CEO of BonjoroIn this episode we talk with Matt Barnett who is Papa Bear, CEO and head of product at Bonjoro, a 1-1 personalized video messaging platform changing the way companies build long term loyalty with customers from the get go.
I think you'll find some insightful stories as it relates to building better brand loyalty. Learn what Virgin Airlines did to win Matt as a customer for life. Enjoy!
2020-01-3127 minThe Loyalty MinuteEpisode 29 - Merkle and Levo Report Uncovering Buying Behaviors and Purchasing Power of Millennial WomenWelcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at the Merkle Report Uncovering Buying Behaviors and Purchasing Power of Millennial Women. The report was done in 2018, but the data is still very relevant today.
The population of millennials, which totals 75.5 million, represents a major market force in terms of buying power, spending $200 billion a year. It is estimated that millennial women represent approximately $170 billion of that market. According to the report, millennial women are exceptionally hard workers, with 40% having a "side-hustle" in order to fund their big purch...
2020-01-3001 minThe Loyalty MinuteEpisode 28 - Bond Brand Loyalty ReportWelcome Loyal listeners in to today’s episode of the loyalty minute we’re going to be looking at how Loyalty programs are another great way to create long-term relationships and boost sales. According to the Bond Brand Loyalty Report:
• 77% of consumers say they are likely to stay with a brand that has a loyalty program.
• 70% of consumers are more likely to recommend a brand with a good loyalty program.
• 63% of consumers say they're prepared to modify their spending habits in order to maximize the benefits of a loyalty program.
One of the big...
2020-01-2901 minThe Loyalty MinuteEpisode 21 - (Interview) New Conversational Style Customer Loyalty Podcast with Rob GalloWelcome Loyal listeners to today’s episode of the loyalty minute. I’m your host Rob Gallo, and For the past few months I have been producing short one or two minute daily podcast highlighting so key insights in the customer loyalty space, but today marks a new secondary “conversational interview style” format of the Loyalty Minute. As the name implies, we will be interviewing CEOs CMOs, CFO’s and loyalty marketing folks from the business world in a conversational style format I think you’ll enjoy.
To distinguish the difference in your podcast feed, the original format (which...
2020-01-2005 min
Roman Prokopchuk's Digital Savage ExperienceEp #138 Interview With Rob Gallo Founder and CEO of CompLinks - Roman Prokopchuk's Digital Savage Experience PodcastI got to interview Rob Gallo.
Rob Gallo is widely recognized as an industry expert in the Customer Loyalty/ Rewards space. A pioneer in the gaming industry, Rob founded one of the first online casinos In 1997, which he successfully ran before selling and retiring in 2010.
Today, Rob is Founder and CEO of CompLinks, a white-label consumer engagement platform helping companies generate revenue from their customers even while they’re outside that particular business property. With a collective 60+ years of customer loyalty experience amongst his team at CompLinks, Rob knows how to implement the exact turnkey str...
2019-12-2317 min
Expert Authority Effect™ Interviews with Mario Fachini0104: Supercharging Your Customers Experience with Customer Engagement & Loyalty Expert CEO of CompLinks Rob GalloVisit www.EAInterviews.com/RobGallo for episode-specific show notes | Visit www.EAInterviews.com for complete show notes of every podcast episode. On today's episode, we learn about: Supercharging Your Customers Experience with Customer Engagement & Loyalty Expert CEO of CompLinks Rob Gallo
2019-12-0452 min
Helping Sells Radio156 Rob Gallo What Real Customer Loyalty Looks LikeRob Gallo, founder and CEO of CompLinks, joined us to talk about customer loyalty. Though he runs a white-label consumer engagement SaaS platform helping companies generate revenue from their customers, Rob reminds us that sometimes building loyalty starts with a very simple concept: build stronger relationships with customers and take a genuine interest. Pick up the phone. Call a customer. Go visit them in person. Learn more about real loyalty from Rob. He created a special page for our helping sells community to help you learn more about customer loyalty: https://complinks.co/helpingsells/ ...
2019-11-2039 min
The Project EGG Show: Entrepreneurs Gathering for Growth | Conversations That Change The World#275 - Rob GalloRob Gallo is widely recognized as an industry expert in the Customer Loyalty/ Rewards space. A pioneer in the gaming industry, Rob founded one of the first online casinos In 1997, which he successfully ran before selling and retiring in 2010.
Today, Rob is Founder and CEO of CompLinks, a white-label consumer engagement platform helping companies generate revenue from their customers even while they’re outside that particular business property. With a collective 60+ years of customer loyalty experience amongst his team at CompLinks, Rob knows how to implement the exact turnkey strategies that deliver the most value to customers wh...
2019-10-0350 min