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Rob MacLean

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The Die Hard MMA Podcast2025-09-091h 57Dinner with the Macleans2025-06-2650 minThe Go Radio Football Show Podcast2025-02-271h 37Podcast – PreparedEx2025-02-2543 minPreparedEx Crisis Management Podcast2025-02-2543 minPreparedEx Crisis Management Podcast2025-02-2543 minPreparedEx Crisis Management Podcast2025-02-2543 minPreparedEx Crisis Management Podcast2025-02-2543 minAFC DONScast2025-02-2338 minThe Go Radio Football Show Podcast2025-02-211h 38The Die Hard MMA Podcast2025-02-182h 41The Go Radio Football Show Podcast2025-02-121h 38The Go Radio Football Show Podcast2025-01-311h 38The Go Radio Football Show Podcast2025-01-301h 00AFC DONScast2025-01-2625 minThe Go Radio Football Show Podcast2025-01-221h 39The Lonely Chapter2025-01-131h 07AFC DONScast2025-01-0527 minThe Go Radio Football Show Podcast2024-12-301h 50AFC DONScast2024-12-2234 minAFC DONScast2024-12-0830 minThe Go Radio Football Show Podcast2024-12-061h 36The Go Radio Football Show Podcast2024-11-291h 37The Go Radio Football Show Podcast2024-11-131h 36AFC DONScast2024-11-1032 minAFC DONScast2024-11-0327 minThe Go Radio Football Show Podcast2024-10-291h 36The Lonely Chapter2024-10-211h 20The 41st View2024-10-201h 46The Die Hard MMA Podcast2024-10-151h 41The Go Radio Football Show Podcast2024-09-301h 37The Go Radio Football Show Podcast2024-09-261h 37The ButteCast with Bill Foley2024-08-091h 33Hospitable2024-07-2518 minThe Go Radio Football Show Podcast2024-05-241h 39The Go Radio Football Show Podcast2024-05-101h 39AFC DONScast2024-03-3142 minAFC DONScast2024-03-1027 minAFC DONScast2024-02-1840 minAFC DONScast2024-02-0436 min温柔一刀
温柔一刀Vol.79 从崛起到陨落,我们可以从美国DTC品牌兴衰中学到什么?|本期嘉宾|林倩云(曾任职于Coach、Urban Outfitters、DTC品牌Casper、Grove,负责增长营销,投放预算超1亿美金)|本期内容|2013 年左右 DTC 模式(Direct to Consumer)在美国开始兴起,2015~2018 年经历了它的黄金年代,当时有一张 DTC 瓜分宝洁的图,震撼了全球的消费圈和营销圈。也让当时正在美国联合利华工作的我产生诸多疑惑,进而让我研究了 10 年 DTC 品牌。到今天,美国 DTC 品牌在 10 年间完成了从崛起到陨落,而中国的 DTC 品牌则在 2019-2023 短短四年内就经历了这十年的周期。美国 DTC 独角兽已陨落,中国 DTC 品牌的未来在哪?中国 DTC 能从美国品牌学到什么?这一期我将和我的好朋友林倩云,一起探讨这个话题: 中美 DTC 品牌营销的差异在哪? DTC 品牌未来还有增长趋势吗? 中美数字营销的差异究竟有多大?|时间戳|09:34 DTC 品牌近十年的发展历程以及背后的原因;18:40 中美 DTC 品牌如今的发展趋势:放弃独角兽,转为小马驹;20:04 完美日记、瑞幸咖啡、三顿半:跨品类创新,数字化变革;27:37 Shein, TikTok, Temu日益火爆:用户裂变转化,中国品牌出海;33:14 DTC 实现从 0 到 1:讲好品牌故事,大胆测试渠道;38:56 Casper 竟然是靠纽约地铁引流;|联系我们|想加入刀姐粉丝群、围观刀姐朋友圈、独家营销见解、精选文章合集,可扫码添加刀姐微信,或VX添加 “doriskeke1117”~|关于我们|主播:刀姐doris(刀法 Digipont 创始人兼CEO)前互联网平台衣二三 CMO、北美支付宝市场运营负责人、纽约 MK 传播经理、北美联合利华护肤品类品牌经理。同时也是一个营销圈和消费圈的头部 KOL,全网百万粉丝。刀法致力于打造全球品牌的营销智库。秉承「成就中国好品牌,带领走向全世界」的核心目标,为中国品牌找到企业发展所需要的「品牌之道」、「效果之术」,以及拥有同样价值观的人才及合作伙伴,助力品牌加速。《温柔一刀》是一档聚焦于消费品牌、营销趋势、职业发展以及多元人生等领域的对谈性播客。由刀姐doris和刀法的小伙伴们一起制作。你还可以关注以下这些渠道:公众号:刀姐doris / 刀法研究所视频号:刀姐doris / 刀法研究所收听音频:苹果podcast / 小宇宙 / 喜马拉雅观看视频:视频号 / 小红书 / 抖音 / 哔哩哔哩搜索「刀姐doris」|本期团队|制作人:Even剪辑:子涵|片头BGM|片头:中国雅痞 - CEM records/By.L片尾:Christmas Is All Around - Rob MacLean
2023-12-2949 minAFC DONScast2023-12-1032 minThe Die Hard MMA Podcast2023-11-282h 02The Die Hard MMA Podcast2023-08-011h 56The Athletic Hockey Show2023-05-171h 26AFC DONScast2023-05-1455 minAFC DONScast2023-04-2320 minAFC DONScast2023-04-0925 minThe Die Hard MMA Podcast2023-04-041h 59AFC DONScast2023-02-2628 minAFC DONScast2023-02-0531 minAFC DONScast2023-01-0927 minAFC DONScast2022-10-0327 minAFC DONScast2022-09-1920 minAFC DONScast2022-08-2931 minAFC DONScast2022-08-2223 minAFC DONScast2022-08-1527 minAFC DONScast2022-08-0930 minThe Go Radio Football Show Podcast2022-06-3050 minPolitical Capital with Rob Shaw2022-05-0639 minThe Shoney Show2022-04-0407 minMonday Breakfast2022-01-0900 minRob’s Inner Circle2022-01-021h 26Sentimental Illness2021-11-2956 minThe YeahDat Podcast2021-10-3139 minThe YeahDat Podcast2021-10-3139 minCanadian Equities by Acumen Capital Partners2021-09-2209 minAFC DONScast2021-09-2022 minShipwrecked - The Radio Play2021-07-3025 minAFC DONScast2021-04-1833 minRed Tinted Glasses2021-01-2848 minRejecting The Screen - Talking NBA Basketball2020-12-1745 minScottish Football Forums Podcast2020-12-161h 12The SPFL 42 Show2020-11-0900 minFootball Daft2020-08-071h 48Rejecting The Screen - Talking NBA Basketball2020-07-3048 minFull Time Whistle2020-05-0845 minProducers\' Happy Hour2020-05-0547 minHighland Football Weekly2020-04-2955 minTurn a Pair Baseball Podcast2020-04-261h 15Campbell\'s Footballs2020-01-2458 minCampbell\'s Footballs2020-01-241h 01Westshore Business2019-12-1700 minInside Pac-12 Men\'s Basketball2019-10-0913 minBeyond the confines podcast2019-07-2356 minReal Good Show2019-05-152h 31Rewatchability2019-02-2058 minRob Hopkins2018-12-0722 minRob Hopkins2018-12-0722 min