Shows
Bold Journeys PodcastFrom Infidelity to Redemption: How God Saved a Man and His MarriageIn this Bold Journeys conversation, host Rob Spee sits down with Carlos Hidalgo for a raw, unfiltered story of infidelity, redemption, and God's relentless grace. Carlos opens up about growing up in church, learning to "perform" Christianity, and living a double life—successful on the outside but driven by anger, selfishness, and the need to control everything around him. He shares how casual pornography use while traveling escalated into a two‑year affair, the moment his wife uncovered the truth in 2015, and the devastation that followed: a broken marriage, fractured trust with his kids, and the collapse of t...
2026-02-1742 min
Bold Journeys PodcastHow to Rewire Stress: The Power of Physical Intelligence and SurrenderWhat if you could rewire stress from the inside out? In this episode of Bold Journeys, host Rob Spee explores how surrender, resilience, and a science‑backed practice called Physical Intelligence can transform the way you move through adversity. After losing his wife to a sudden brain aneurysm, resilience coach and speaker Rob Swymer found himself rebuilding his life from the ground up. What helped him rise wasn't willpower alone — it was learning how to surrender to adversity and work with his body's chemistry instead of fighting against it. Rob shares how adversity shap...
2026-02-1052 min
Bold Journeys PodcastResilient Leadership: Lessons from Service, Failure, and Hard-Won SuccessWhat does resilient leadership look like when the stakes are life‑and‑death? In this episode of Bold Journeys, Rob Spee sits down with MK Palmore — Marine, retired FBI executive, cybersecurity leader, and now founder of his own enterprise risk consulting firm — to explore how true leadership is forged through failure, discipline, and hard‑won experience. From childhood to the Marine Corps to a 22‑year FBI career, MK shares the defining moments that shaped his philosophy on courage, integrity, and leading under pressure. This conversation cuts through clichés and gets to the heart of what makes a leader resi...
2026-02-0353 min
Bold Journeys PodcastIntroducing Bold Journeys: Stories of Grit, Adventure and FaithIntroducing The Bold Journeys Podcast, where we inspire you to find hope, resilience and strength in challenging times of adversity. Hosted by Rob Spee, this podcast will feature tales of courageous transformation and defying all the odds. This trailer provides a preview of the types of extraordinary real-life stories you'll hear, from three guests who exemplfiy grit, adventure and faith. From business leaders overcoming life challenges to adventurers facing the elements, Bold Journeys aims to inspire and build a community of men and women who live courageously. JOIN OUR COMMUNITY YouTube Instagram
2026-01-0602 min
Bold Journeys Podcast10 Lessons from 7 Channel Champions - CJ181Host Rob Spee shares a tribute to 7 years of Channel Journeys with powerful clips from ten prior guests on this last episode as Rob transitions to Bold Journeys. Seven years ago, in December 2018, I launched Channel Journeys, on a mission to explore the stories behind the partnerships and partner leaders who shape our industry. My goal was to help all of us become better partnering professionals. Over the past 7 years, I've had so many incredible guests who've shared so much channel wisdom. This episode is a tribute to all of my guests who've joined me over the...
2025-11-2920 min
Bold Journeys PodcastSailing the Bermuda Triangle - CJ158Rob Spee - Sailing the Bermuda Triangle - CJ158 by Rob Spee
2025-02-1729 min
Bold Journeys PodcastPartnering Smartly: A CEO's View with Christa Quarles - CJ157Channel Journeys host, Rob Spee, sits down with Christa Quarles, CEO of Alludo, for an insightful discussion on the evolving landscape of business partnerships. The episode carefully dissects the role of strategic partnering in business growth and innovation.
2025-02-0452 min
Bold Journeys PodcastRob and Vince’s Ultimate Channel InsightsAs a podcast host and partner ecosystem fanatic, one of the greatest experiences is sitting down with a fellow podcaster and partnering fanatic. I had just that opportunity a few weeks ago when I traveled to Boca Raton, Florida to be on Vince Menzione’s Ultimate Partner Podcast.
You’ll hear our conversation in today’s episode where we talk about everything from our early days of podcasting and my predictions for 2024 and 2025. We dive into our insights on the evolving dynamics of partner ecosystems and the strategic mindset required to harness their full potential.
You’ll...
2024-12-1849 min
Bold Journeys PodcastRob and Vince's Ultimate Channel Insights - CJ154Rob Spee, host of Channel Journeys, discusses podcasting and insights on the evolving dynamics of partner ecosystems with Vince Mezione, CEO of Ultimate Partner.
2024-12-1649 minBold Journeys PodcastRevolutionizing MSP Economics with Fred VoccolaThe Managed Service Provider (MSP) industry is poised for massive growth to serve the technology needs of small to mid-sized businesses (SMBs). But there’s a massive hurdle in their way. The core unit economics of MSPs are broken.
Today’s guest, Kaseya’s CEO Fred Voccola is on mission to fix that problem. Kaseya is not only revolutionizing the MSP business model but is also contributing to the stability and growth of the global economy. This mission-driven approach ensures that Kaseya and its partners are aligned toward creating lasting value.
Key Takeaways
Here a...
2024-11-2051 minBold Journeys PodcastRob Spee: My 10 Top Lessons on PartneringI’ve gained and shared a ton of channel smarts over the past 6 years producing 150 episodes of the Channel Journeys podcast. It’s hard to condense all this knowledge into one episode, so I aimed at summarizing the key insights for successful partnering. It’s an almost impossible task given the wealth of knowledge shared by my fantastic guests.
It took me awhile to come up with a strategy for finding the top advice from 150 episodes. I started by reviewing all 150 podcast episodes and classifying them based on the core topic. I found they all fell into 17 differen...
2024-10-2318 min
Bold Journeys PodcastMy 10 Top Lessons on Partnering - CJ151Rob Spee, host of the Channel Journeys podcast, reveals his top 10 lessons on successful partnering, offering valuable insights from 150 podcast episodes.
2024-10-1718 minBold Journeys PodcastRob Spee: Sailing the Bermuda High in a Covid LowFor this 4th of July holiday week, I’m going back in the archives to replay this story of a sailing adventure. This one took place during the summer of 2021 when we were still under the grip of the covid pandemic. I took a break from the covid madness to sail from Bermuda to New York with my sailing hero, Tania Abei, the author of Maiden Voyage, and 4 other crew I’d never met before. We’ve got 800 miles of open ocean and a Berudua High to cross, giving us plenty of time to get to know each other and en...
2024-07-0329 min
Bold Journeys PodcastRob Spee - Sailing the Bermuda High in a Covid Low – CJ143Rob Spee, SVP Channels at BeyondTrust and host of the Channel Journeys podcast, shares his story of sailing 800 miles from Bermuda to New York. Just getting to the boat is a challenge in the middle of the Covid pandemic.
2024-06-3029 minBold Journeys PodcastRob Spee: 5 Levers for Partner Sourced BusinessOne thing I hear almost every day is “how can we get our partners to bring us more business?” The shift to the SaaS model and a partner ecosystem approach is designed to add more partner value throughout the buyer journey. More influence, more customer success, more account expansion. The good news is that when done right, the ecosystem can also bring you more partner sourced business. In this episode, I share five partnering levers you can use to drive more partner originated business.
KEY TAKEAWAYS
Here are levers you can pull to drive more part...
2024-03-2710 min
Bold Journeys Podcast136 Rob Spee: 5 Levers for Partner Sourced Business – CJ136Rob Spee, SVP Partner Ecosystems at BeyondTrust and host Channel Journeys shares five partnering levers you can use to drive more partner sourced business.
2024-03-2610 min
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast31 - 3 Partnerships Podcast Hosts Discuss 2023 Trends & 2024 Predictions - Rob Spee, Vince MenzioneLet us know what you think of the podcast.We dissect the past year's partnership trends and forecast what's on the horizon for 2024. Join our guests, Rob Spee & Vince Menzione as we dive into topics such as:co-sellingpartner programspartner relationship managementmarketplacesresellersthe impact of AI on channel sales2024 predictions (and reviewing our 2023 predictions 😁)(01:08) Guest Intros(01:30) Co-selling has continued to be a bigger focus area – any notable observations around this?(02:47) Canalys’ “Co-sell Tech Matrix” report(03:59) Co-sell impact on hyperscalers?(04:59) Traditional resellers in favor of selling in marketplaces - trend in 2023?(07:26) Vendors using marketplace...
2023-12-2843 min
Bold Journeys PodcastRob Spee: Catamaran Sailing the Grenadines – CJ129Rob Spee, SVP Partner Ecosystems at BeyondTrust and host of the Channel Journeys podcast, shares his adventure of sailing the Grenadine Islands on a 42 foot catamaran.
2023-12-1931 min
Partnerships Unraveled059 - Rob Spee of Beyond Trust - Decoding the Transformation of Channel StrategyPicture this - the traditional transactional business model gradually making way for a dynamic, ecosystem-based SaaS landscape. Intriguing, isn't it? Our guest, Rob Spee, SVP of Channel and Alliances at Beyond Trust, and I delve into this transformative process, revealing the challenges, the necessary shifts in mindset, expectations, and language, and the pivotal role partners play in this transition. Rob's insights, drawn from his extensive experience in the channel world, shed light on the evolution of partnerships and their significance in the SaaS transformation. Channel strategy is not simply a buzzword but the backbone of this transformation. T...
2023-11-2030 minBold Journeys PodcastRob Spee: 5 Ways to Manage Channel ChangeChange is difficult. And driving the shift from a channel mindset to a partner ecosystem mindset within your organization is a big task. Rob Spee, SVP Global Channels at Beyond Trust, shares why shifting from a channel to a partner ecosystem strategy can be difficult to manage. Rob offers five things you can do, whatever your role, to drive the change to this partner model in your organization.
KEY TAKEAWAYS
Here are five things you can do to drive the change to a partner ecosystem strategy:
Get educated. You need to really understand all th...
2023-11-0812 min
Bold Journeys PodcastRob Spee: 5 Ways to Manage Channel Change – CJ126Rob Spee, SVP Global Channels at Beyond Trust, shares why shifting from a channel to a partner ecosystem strategy is difficult to manage, with five ways to drive the change to this partner model in your organization.
2023-11-0812 min
Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast28 - Ultimate Guide to Partnering with Vince Menzione, Rob SpeeLet us know what you think of the podcast.Paul appears on an episode hosted by Vince Menzione. They, along with Rob Spee, explore the dynamics of partnerships and ecosystems, channel marketing, and the pivotal role of the chief partner officer. Other subjects include ecosystem attribution, channel alignment, partner marketing strategies, and the rise of AI adoption. We discuss this and more on today's episode with our Channel Panel members: Rob Spee of Channel Journeys podcast And Vince Menzione of the Ultimate Guide to Partnering® podcastThis production is brought to y...
2023-10-1838 minBold Journeys PodcastRob Spee: 10 Ways to Measure Partner Ecosystem PerformanceBuilding a partner ecosystem requires a substantial investment in your channel team and your partners. How do you know if you’re making progress? How can you measure the performance of your partner ecosystem with so many different partner roles and types?
Knowing what to measure and setting goals on those key performance indicators (KPIs) drives internal alignment on what’s most important, helps keep your executive team informed of progress, and highlights challenge areas that need to be addressed.
KEY TAKEAWAYS
Here are 10 KPIs that you can track to measure your partner ecosy...
2023-07-1913 min
Bold Journeys PodcastRob Spee: 10 Ways to Measure Partner Ecosystem Performance - CJ118Rob Spee, SVP Channels & Alliances at BeyondTrust and Channel Journeys podcast host, shares ten ways to measure the performance and effectiveness of a modern partner ecosystem.
2023-07-1813 minBold Journeys PodcastRob Spee: My High Seas Summer Sailing AdventureIn celebration of summer vacations, I’m taking a break from our usual channel topics to share my story of sailing 1500 miles across the Atlantic Ocean. This is a replay of episode 60, A Sailing Journey Through Covid. Hear what it’s like to sail from the Virgin Islands in the Caribbean to Rhode Island in the middle of the global pandemic. This is my “little big one” with 5 crew and 2 captains, including my sailing hero, Tania Abei, the author of Maiden Voyage.
HIGHLIGHTS
Our ride: Aphrodite – Swan 68
A fiery sunrise to start the day
Cobalt blue in the midd...
2023-07-0527 min
Bold Journeys PodcastRob Spee: My High Seas Summer Sailing Adventure – CJ117Rob Spee, SVP Channels & Alliances at BeyondTrust and host of the Channel Journeys podcast, shares the story of his summer sailing adventure from St. Thomas, USVI to Newport, Rhode Island.
2023-07-0427 minBold Journeys PodcastChannel Pro Panel: Impact of Hyperscalers on the Partner EcosystemWondering what role the three cloud hyperscalers, AWS, Microsoft, and Google can play in your partner strategy? Today I invite my fellow podcast hosts, Vince Menzione of the Ultimate Guide to Partnering podcast and Paul Bird of the Ultimate Channel Sales podcast, for a channel panel chat. We talk about the impact of hyperscalers on the partner ecosystem, why they are so important, and some things you need to know to be successful.
KEY TAKEAWAYS
Here are some of key impacts cloud hyperscalers are having on partner ecosystems and what IT vendors can do to ...
2023-06-2141 min
Bold Journeys PodcastChannel Pro Panel: Impact of Hyperscalers on the Partner Ecosystem– CJ116Channel Journeys host Rob Spee chats with Vince Menzione, host of The Ultimate Partner podcast, and Paul Bird, host of the Ultimate Channel Sales podcast, about the impact of cloud hyperscalers on partner ecosystems. Find out what role AWS, Microsoft, and Google can play in your partner strategy.
2023-06-2141 min
Bold Journeys PodcastWhat Partners Really Think of Your Ecosystem Strategy – CJ113Live on the show floor of Go Beyond, BeyondTrust Channel Chief, Rob Spee, chats with a panel of partners about the partner ecosystem strategy and the impact on their business and their customers.
2023-05-0931 min
Channel VoicesThe Role of a Channel Chief with Rob SpeeI've had the pleasure to speak with a fellow podcaster and the SVP, Global Channel & Alliances at BeyondTrust Rob Spee, on the role of a Channel Chief. Previously he has held channel leadership positions with companies like Carbonite, SAS and Outsystems as well as running his own Channel Consultancy business. Rob shares his channel journey and how he got to this point in his career. He takes us through some of the responsibilities of a channel chief, we learn about his typical day in the role and what are the areas of his focus. He also shares w...
2023-01-0932 min
Bold Journeys PodcastRob Spee: Catamaran Cruising in the Caribbean - CJ104What's it like sailing a 40 foot catamaran in the Caribbean? Find out as Rob Spee, SVP Channel Sales at BeyondTrust and host of the Channel Journeys podcast, shares his story of catamaran sailing in the US and Spanish Virgin Islands.
2022-12-2821 min
Bold Journeys PodcastVince Menzione: The Art of Running a Channel Podcast - CJ100In this 100th episode of Channel Journeys, host Rob Spee chats with Vince Menzione, host of the Ultimate Guide to Partnering podcast and CEO of Ultimate Partnerships, about creating and running a successful channel podcast, and the latest trends in partner ecosystems.
2022-10-2932 minBold Journeys PodcastPartner Panel: How to Build a Modern Partner EcosystemLast week I had the wonderful opportunity to participate in our first live Partner Advisory Board (PAB) as the SVP Channels & Alliances at BeyondTrust. The setting was beautiful Monaco overlooking the Mediterranean Sea and the format was highly interactive. While there, I took the opportunity to record a live podcast to hear what our Partner Advisory Board members thought of the PAB and the importance of a modern partner ecosystem.
Joining me in this podcast are Dana Reed, Distinguished Engineer, Office of the CTO at SailPoint; Eric Kohl, Vice President Advanced Solutions, Security & Networking at Ingram Micro; P...
2022-06-2235 min
Bold Journeys PodcastPartner Panel: How to Build a Modern Partner Ecosystem - CJ91Live from Monaco, Rob Spee, podcast host and SVP Channels & Alliances at BeyondTrust, interviews Partner Advisory Board members on the importance of a modern partner ecosystem. Learn how to run a highly interactive PAB to gain insight and drive partner collabortion.
2022-06-2235 minBold Journeys PodcastRob Spee: 10 Channel Lessons Learned in 2021In this year end special episode, I took a look back at all the knowledge shared by the awesome Channel Journeys guests in 2021. It’s always fun for me to listen to prior podcasts and remind myself of their advice that I can apply in my own role as channel chief.
KEY TAKEAWAYS
Here are my Top 10 Channel Lessons from 2021:
No matter where you launch your company, have the international opportunity in mind from day 1. Before building a channel in a foreign country, get in and land a few deals so you can attract the...
2021-12-2913 min
Bold Journeys PodcastRob Spee: 10 Channel Lessons Learned in 2021 – CJ80In this year-end special, Rob Spee, SVP Channels at BeyondTrust and host of Channel Journeys, recaps 10 channel lessons learned from his podcast interviews in 2021.
2021-12-2913 minBold Journeys PodcastRob Spee: Sailing the Bermuda High in a Covid LowThis is the story of my sailing adventure in the summer of 2021 from Bermuda to New York. I’m out on the high seas once again with my sailing hero, Tania Abei, the author of Maiden Voyage, and 4 other crew I’ve never met before. We’ve got 800 miles of open ocean and a Berudua High to cross, giving us plenty of time to get to know each other. My trip is filled with drama and uncertainty, and that’s before I even get to the boat!
HIGHLIGHTS
Avocation – our Swan 48 for the week
Approaching...
2021-10-1327 min
Bold Journeys PodcastRob Spee: Sailing the Bermuda High in a Covid Low – CJ75Rob Spee, RVP Channel Sales at OutSystems and host of the Channel Journeys podcast, shares his story of sailing 800 miles from Bermuda to New York. Just getting to Bermuda is an adventure in itself.
2021-10-1127 minBold Journeys PodcastRob Spee: It’s Time to Ditch Your Channel ProgramWhen creating or transitioning your technology offering to the software subscription as-a-service model, the traditional tiered channel program is going to look as old and outdated as the lump sum perpetual license. In this episode, I share how and why we updated our channel program at OutSystems to benefit our partners, customers, and internal sales and services teams.
KEY TAKEAWAYS
Why you may need to update your old Partner Program
You’ve transitioned your business model but still have your old channel program
You need a way to attract and motivate partners to participate in d...
2021-05-1918 min
Bold Journeys PodcastRob Spee: It's Time to Ditch Your Channel Program – CJ70Rob Spee, RVP Channel Sales at OutSystems and host of the Channel Journeys podcast, explains why it's time to update your channel program for the XaaS world.
2021-05-1918 min
The PARTNERNOMICS ShowEp 40 - Rob Spee, Building and growing world-class Channels as Channel VP @ OutSystemsIn this week's episode, Mark Brigman chats with Rob Spee, Channel VP @ OutSystems. Rob describes his company as a twenty-year-old startup that figured out a better way to code by using a flexible visual platform that is easy to use. The duo discuss the different partnerships that Rob is involved with and what partnership leaders should be thinking about when standing up a new channel program. Last but not least, Rob shares what he wishes he knew when he first started in the B2B and D2C partnering world. After listening to this week's episode be sure to j...
2021-02-2327 min
Outside Sales TalkDriving Sales with a Solid Channel Strategy - Outside Sales Talk with Rob Spee
Rob Spee is an experienced channel and alliance executive, who helps clients manage strategic partnerships in order to accelerate growth and revenue. Having built successful channel sales teams from scratch and leading teams of 50+ channel sales and marketing professionals, he is highly skilled and knowledgeable in this topic.
In this episode, Rob discusses top techniques to fulfill selling-potential through channels and common mistakes people make with their channel strategies.
Here are some of the topics covered in this episode:
Maximizing selling through channels
Hiring the r...
2021-02-1049 minBold Journeys PodcastRob Spee: A Sailing Journey Through CovidFor episode 60, I’m taking a break from our usual channel topics to share my story of sailing 1500 miles across the Atlantic Ocean. Hear what it’s like to sail from the Virgin Islands in the Caribbean to Rhode Island in the middle of the global pandemic. This is my “little big one” with 5 crew and 2 captains, including one of my sailing heros, Tania Abei, the author of Maiden Voyage.
HIGHLIGHTS
Our ride: Aphrodite – Swan 68
A fiery sunrise to start the day
Cobalt blue in the middle of the ocean
2020-11-1828 min
Bold Journeys PodcastRob Spee: A Sailing Journey Through Covid - CJ60Rob Spee, RVP Channel Sales at Outsystems and host of the Channel Journeys podcast, shares his story of sailing from St. Thomas to Newport, RI in the middle of the Covid pandemic.
2020-11-1828 minBold Journeys PodcastGary Green: Leverage Cloud Marketplaces without Killing your ChannelWhere do the hyper-scale cloud marketplaces from the likes of AWS, Microsoft, and Google fit in your channel strategy? Forrester predicted that 17% of the $13 trillion in B2B spend will flow to marketplaces by 2023, and that was before we were hit by the global Covid-19 pandemic. If you are a SaaS vendor and you don’t have marketplaces in your channel strategy, it’s time to reconsider. To learn how one vendor is finding success in leveraging cloud marketplaces, without alienating their traditional channel partners, I turned to Gary Green, Vice President of Strategic Partnerships at Cloudera.
KEY...
2020-08-0644 minBold Journeys PodcastLinda Rose: 5 Tips, Traps, & Tactics for Getting AcquiredThree years ago, two-time Channel Journeys podcast guest, Jay McBain, wrote that the channel is aging and that 40 percent of channel owners plan on retiring by 2024. That comment lit a spark for today’s podcast guest, Linda Rose. Following Jay’s prediction, Linda embarked on a new mission and wrote the book “Get Acquired for Millions”. Linda knows something about being acquired, having built and sold 3 IT companies. Now she consults with IT solution providers who are looking to be acquired. Linda and I talk about her journey from accountant to successful business owner. And she shares 5 tips for other busi...
2020-07-0945 minBold Journeys PodcastVince Menzione: How to Lead Partnerships in Uncertain TimesGiven everything happening this year, it’s an understatement to say that we are living in uncertain times. Uncertainty creates fear and can wreak havoc on any organization. What does it take to lead a successful partner business as a vendor or as a partner through uncertain times? I took that question to channel chief and host of the Ultimate Guide to Partnering podcast, Vince Menzione. We discuss the traits that are common among successful partnerships.
KEY TAKEAWAYS
There are five common traits of successful partnerships and successful partner organization leaders. You can create certainty in u...
2020-06-1037 minBold Journeys PodcastJoseph Landes: 3 Challenges MSPs Face Moving to the CloudUnderstanding the challenges your partners face can create opportunities for channel managers. It can also create an idea for a company. That’s the case for today’s guest, Joseph Landis, who is the Chief Revenue Officer for Nerdio, a Chicago-based startup helping MSPs create successful cloud practices in Microsoft Azure. Joseph shares the top 3 challenges MSPs face in moving to the cloud and how Nerdio is addressing them through their SaaS offering.
KEY TAKEAWAYS
MSPs face 3 common challenges when building a cloud infrastructure practice. Addressing these challenges can help your success in leveraging the MSP...
2020-05-1341 minBold Journeys PodcastSally Jo LaMont: 4 Ways to Stay Connected while you Stay HomeHow do we stay connected and build our network while being forced to stay home by a global pandemic? That’s the question I had to ask Social Media guru Sally Jo LaMont of Social Sales Link. In this 50th episode of Channel Journeys, Sally eagerly shares how we can leverage LinkedIn to build and strengthen connections. She provides valuable tips that will help you convert connections to conversations during and after this global lock-down. Spoiler alert: we don’t mean sales conversations. Nobody wants to be sold to, especially during this crisis.
KEY TAKEAWAYS
1. Update...
2020-04-2941 minBold Journeys PodcastGreg Eckstein: The Future of Channel Sales EnablementThis podcast takes us to Bali, Indonesia where I caught up with channel globetrotter Greg Eckstein. Greg is the founder and CEO of Channel Sales World, a channel consulting firm based in Singapore. It took a global virus to slow him down, presenting an opportunity for us to chat about changes in the IT channel and the latest best practices in channel sales enablement. Greg has honed his practice serving the 50 largest IT vendors in the world, vendors with the largest channel teams and the largest channel needs.
KEY TAKEAWAYS
1. Train your channel managers on...
2020-04-1547 minBold Journeys PodcastVince Crisler: Wired Up & Fired Up for SaaS Channel TransformationWhat can you learn from an Air Force veteran who worked for the Pentagon, Homeland Security, and the White House? Quite a lot I found out in this week’s episode with Vince Crisler. Vince is the founder and CEO of Dark Cubed, a cyber security SaaS company. Chris successful navigated two major transformations. First, he converted his product from an on-premise appliance to Software-as-a-Service, which is not easy for any vendor. But that wasn’t enough. Chris wanted more organizations to have access to his SaaS offering. So he tackled a second transformation, moving sales from an all-direct model...
2020-04-0142 minBold Journeys PodcastPeter Wolf: How to Build Services-as-a-ServiceThere’s a lot of talk about moving from traditional on-premise selling to the as-a-service model. This remains a big challenge for traditional vendors and partners alike. I’ve always thought of this as shifting the sale of technology (software and hardware) from a big upfront sale to a much smaller recurring revenue stream. But as I learned in this conversation with Peter Wolf, founder of Azamba Consulting Group, partners also have a huge opportunity to shift from fixed time and materials service contracts to selling services-as-a-service. Listen to Peter as he shares the challenges and benefits of transforming his...
2020-03-1839 minBold Journeys PodcastHeather Margolis: The Channel Journey of Channel MarketingIt’s not your grandma’s channel marketing. That’s my take on my conversation with channel maven Heather Margolis. We explore the journey of channel marketing and the massive changes in demand generation from just 11 years ago when Heather launched Channel Maven Consulting. These changes prompted Heather to embark on an entrepreneurial mission to create a better channel marketing automation solution and launch her new venture, Spark Your Channel. Listen in and learn what you can stop doing and what you need to start doing to drive new leads with your partners.
KEY TAKEAWAYS
The shi...
2020-03-0442 minBold Journeys PodcastDave Sobel: The Top 5 Channel Disruptors In 2020Are you tired of the same old channel conversations that take place at channel conferences year after year? Channel veteran and entrepreneur Dave Sobel sure is! He’s the guest on this super fun podcast where he insists on asking challenging, stimulating, controversial questions. The type of questions that everyone is afraid to ask. Why? As he puts it, where there’s mystery, there’s margin. Dave is the founder of MSP Radio, host of the Business of Tech podcast, and co-host of the Killing IT podcast. We talk about these questions and explore the channel challenges and opportunities coming...
2020-02-1936 min
Bold Journeys PodcastDave Sobel: The Top 5 Channel Disruptors In 2020 – CJ45Rob chats with Dave Sobel, founder of MSP Radio, on channel challenges and opportunities coming from five disruptive trends in 2020 that no one else is talking about. Dave is also the host of the Business of Tech podcast and co-host of the Killing IT podcast.
2020-02-1936 minBold Journeys PodcastAnne McClelland: Best Practices for XaaS Channel OptimizationHow do you drive Technology-as-a-Service through the channel? That’s the question Anne McClelland is tackling as the VP of Research of a new TSIA practice, XaaS Channel Optimization. If you haven’t heard of TSIA, the Technology Services Industry Association, they are on a mission to help technology companies leverage services to drive profitable growth. In this episode I chat with Anne about how she’s building this new channel practice and the wide range of channel questions she will help XaaS (anything-as-a-service) vendors answer. Learn how you can optimize your XaaS channel based on the LAER sales model i...
2020-02-0554 minBold Journeys PodcastJay McBain: The Top 10 Channel Trends Coming in 2020Seeing what’s coming in the channel in 2020 and beyond doesn’t require a crystal ball when you have Forrester’s Principal Channel Analyst Jay McBain in the room. In this episode, Jay and I talk about the top 10 things he sees coming in the channel based on his conversations with hundreds of companies and loads of data and rigorous research. His views helped confirm my channel strategy and gave me some new things to consider building into my plans for 2020.
KEY TAKEAWAYS
Jay lists all 10 trends in his blog What I See Coming For The Cha...
2020-01-2240 min
Bold Journeys PodcastRob Spee: 5 Must Haves for Channel Success in 2020 – CJ42Channel Journeys host Rob Spee shares the top 5 things technology vendors, especially XaaS companies, must do to have channel success in 2020. Learn what's in and what's out for partner programs.
2020-01-0818 minBold Journeys PodcastRob Spee: 5 Must Haves for Channel Success in 2020We’re kicking off a new year in the channel with a look at what it takes to achieve channel success in 2020. Channel Chiefs have an almost endless list of things to do, from figuring out how to keep existing partners productive to launching new initiatives to attract new types of partners. I share my top five must-dos, above all else, that will provide the highest impact on your channel business.
KEY TAKEAWAYS
The 5 things technology vendors must do in 2020 are:
Refresh your Channel Strategy
Throw away your metallic tiered program...
2020-01-0718 minBold Journeys PodcastJohn DeLozier: How to Shift from 100% Direct to 100% ChannelWhat makes a successful company decide to shift their business from direct to channel? In the case of 8×8, it was the vision of the CEO who saw the channel as the way to take the company to the next level. In this episode, the last one of 2019, I have the real pleasure of interviewing 8×8’s head of global channels, John DeLozier. In just a year and a half, John and team have gone from 100% direct to over 60% of the business going through the channel. John shares how 8×8 is making the shift to 100% channel with the help of a mind-blowing partn...
2019-12-1938 minBold Journeys PodcastTiffani Bova – 5 Paths to Consistent Channel GrowthThis episode marks the one year anniversary of Channel Journeys! I’m honored to welcome Tiffani Bova, the growth and innovation evangelist at Salesforce and one of the top influencers in IT as my guest. Driving consistent channel growth in this era of digital transformation requires new ways of thinking. Tiffani is a thought leader on the topic of business growth and innovation. We discuss 5 paths to channel growth, applying the strategies from her bestselling book Growth IQ. You’ll learn that the path to growth is never about doing just one thing. Successful companies execute a combination of Grow...
2019-12-1242 minBold Journeys PodcastDave Taylor: How to Build a Shadow Channel ProgramThe “SaaSier” your business, the more likely you need non-traditional channels. And the non-traditional channel everyone is talking about is the “shadow channel”. This week I’m talking with Dave Taylor, Impartner’s gregarious Chief Marketing Officer. We discuss how to reach and motivate this emerging influencer channel through referral-based programs.
KEY TAKEAWAYS
What exactly is the shadow channel?
Shadow channel refers to people and organizations influencing the technology buyer, but not traditionally included in channel programs. This includes accountants, lawyers, consultants, or even Uber drivers that happen to overhear a conversation in the backseat of t...
2019-11-2746 minBold Journeys PodcastJanet Schijns: How To Become Channel Influencer of the Year in 3 Easy StepsThink you know what it takes to become more influential? To find out, I interviewed Janet Schijns, CEO of the JS Group and winner of the Channel Partners 2019 Channel Influencer of the Year award. We talk about social influence and why it’s hugely important for your personal and professional brand. Janet shares the three steps she took to build her influence and win the Channel Partners award leveraging her social media strategy.
KEY TAKEAWAYS
Successful social media is a mindset. It can be uncomfortable at first but change nearly always is. You need to hav...
2019-11-1346 minBold Journeys PodcastAngus Robertson: Key Indicators of a Successful SaaS Channel StrategyBuilding a successful SaaS channel can mean the difference between success or failure of your company. A great example of finding channel success out of multiple mergers and acquisitions is Recovery as a Service company, Axcient.
In this episode, Angus Robertson, Axcient’s Chief Revenue Officer and Vice-Chair of the CompTIA Business Applications Advisory Council, shares how they consolidated multiple strategies into a winning strategy of going 100% through MSPs. Angus tells how Axcient redeveloped and executed their SaaS channel strategy to create a friction-less experience for partners and customers. And he shares the key performance indicators he uses...
2019-10-3041 minBold Journeys PodcastJason Bystrak: The Role of the Channel in the Technology Buyer’s JourneyJust as online shopping and review sites have changed the way we buy at home, the technology buyer’s journey has also seen massive change. The shift from products to services, new ways technologies are sold and delivered to the market, and the focus on customer experience are having a profound impact on both buyers and sellers. Channel success requires we re-examine the buyer’s journey.
I did just that with Jason Bystrak, VP of the Cloud Business Unit at D&H Distributing and member of CompTIA’s Channel Advisory Board. Jason shares the work he and the Adv...
2019-10-1731 minBold Journeys PodcastTricia Atchison: How to Build an Award Winning Channel Marketing ProgramThere’s a lot of complexity to building a successful marketing strategy. One of the biggest challenges is that partners have all levels of marketing expertise. Some partners are even better at marketing than their vendors. But many more have limited capabilities, and some have none at all. Most have a deep desire to do good marketing, even if they don’t know how and lack the infrastructure to do it.
This week I spoke to both Tricia Atchison and David Pereira to learn how they help partners become successful marketers. Trisha Atchison is the Worldwide Director of C...
2019-09-0446 minBold Journeys PodcastRob Rae: How to Find, Engage, and Inspire MSPsWe talk about changes in the channel often, but a huge one I have seen take place over the years is the switch from the traditional reseller model to the Managed Service Provider (MSP) model. Partners have transformed their business models from one-time product and service sales into recurring-revenue contract-based services. MSPs combine white label cloud offerings from multiple vendors with their own services IP into a packaged service.
This week I spoke with a channel pro who knows a thing or two about MSPs. Rob Rae is the VP of Business Development at Datto, a cloud b...
2019-08-2140 min
Bold Journeys PodcastRob Rae: How to Find, Engage, and Inspire MSPs–CJ34This week I speak with a channel pro who knows a thing or two about MSPs (Managed Service Providers). Rob Rae is the VP of Business Development at Datto, a cloud backup and disaster recovery vendor who has gone all in on MSPs. We discuss the story of Datto and their 100% MSP channel success. Rob shares his secrets to finding, engaging, and inspiring MSPs.
2019-08-2140 minBold Journeys PodcastDaniel Burrus: How to Create an Anticipatory Channel OrganizationIn this age of exponential growth and innovation, we are all at risk of being disrupted by new competitors and new business models. Yet most of us are driving into the future spending more time looking through the rearview mirror than through the windshield. But what if you could anticipate the future? What kind of partner program would you develop? What kind of partners would you recruit? What kind of competitive edge would that give you?
This week’s guest, Daniel Burrus, is a technology futurist, best-selling author of The Anticipatory Organization, and founder of Burrus Research. I h...
2019-08-1438 minBold Journeys PodcastRob Spee: Top 10 Channel Tips from the Channel Journeys PodcastI feel very fortunate to have such great channel talent on this podcast. It’s hard to keep up with all of the invaluable tips provided by my guests, who collectively represent centuries of channel experience. In this episode, I highlight my top 10 channel tips from the first 10 episodes.
KEY TAKEAWAYS
Rob has a new gig as RVP Channels at Outsystems, the number 1 low-code development platform.
The Channel Journeys Podcast will carry on with Rob’s mission of sharing channel knowledge and elevating the channel profession through provocative interviews with channel leaders.
You can read even more of...
2019-08-0714 min
Bold Journeys PodcastRob Spee: Top 10 Channel Tips from the Channel Journeys Podcast - CJ32I feel very fortunate to have such great channel talent on this podcast. It's hard to keep up with all of the invaluable tips provided by my guests, who collectively represent centuries of channel experience. In this episode, I highlight my top 10 channel tips from the first 10 episodes. This is a subset of the tips published in my article: https://www.softwareexecutivemag.com/doc/channel-best-practices-from-the-first-channel-journeys-podcasts-0001
2019-08-0714 minBold Journeys PodcastHope Galley: How to Leverage Partners to Drive Customer SuccessCustomer success is more important than ever with the transition to the Software as Service (SaaS) recurring revenue model. With the traditional on-premise license, the large upfront sale is of primary importance. With SaaS however, it’s all about renewals and reducing churn. And while vendors are used to using partners to drive new sales, many have not yet realized the important role partners can play in customer success.
This week I discussed this topic with Hope Galley, Sales Director of Software and Services in Cisco’s America’s Partner Organization. Cisco is an excellent example of a vendor t...
2019-07-3135 minBold Journeys PodcastSandra Glaser Cheek: Why it’s Time for a Modern Partner ProgramThe channel partner ecosystem is expanding with the digital transformation. And with that, many traditional partners have evolved with the times while many of them haven’t, or just simply can’t. This has caused the channel to be increasingly difficult to navigate. Vendors need to examine how their partner ecosystem has changed and develop a modern partner program.
This week I talk to Sandra Glaser Cheek, the global VP of channel sales at Ciena. Sandra has experience in channel leadership roles at many big brands, including Amazon and Adobe. We discuss why it’s time for a mode...
2019-07-2442 minBold Journeys PodcastNeeraj Satija: Disrupting the Channel with Blockchain ApplicationsAs exponential innovation continues to disrupt the market, blockchain certainly comes to mind as a key player. While we think of blockchain as the system behind cryptocurrency, it has many more potential uses for market disruption. For example, it has the power to improve inefficient business processes and remove third party transactions that slow down workflow.
One potential market disrupter is this week’s podcast guest, Neeraj Satija. Neeraj is the CEO of Concordus Applications and co-chairman of the CompTia Blockchain Advisory Council. And he is launching a new company called Maxcentive with a blockchain application to so...
2019-07-1745 minBold Journeys PodcastJeff Ponts: How to Navigate the Evolving MSP ChannelTips on Navigating the Evolving MSP Channel
The MSP Channel is evolving, creating challenges for vendors and MSPs (Managed Service Providers). With the popularity of the cloud, new technologies, and the exponential rate of innovation, vendor and partner companies need to dig in on their own domain expertise and keep the end customer in the forefront of their minds.
This week’s guest is Jeff Ponts, founder of master agency Datatel Solutions. Jeff made a bold move when founded his company 16 years ago. He bet the farm on Managed Service Providers when all the other Ma...
2019-07-1039 minBold Journeys PodcastPeter Thomas: 5 Steps to Maximizing Your Channel Marketing ROIHow to Drive Higher Partner Engagement and More Effective Channel Marketing
Channel Marketing is a big investment. And you want to get as large and predictable return on your channel marketing efforts as possible. This is getting even more difficult with new partner types emerging. Different types of partners require different types of incentives to keep them engaged and interested in your marketing campaigns.
This week’s guest is Peter Thomas, channel marketing expert, founder of Averetek, and author of Marketing Multiplied. Peter shares 5 practical steps that you can take to maximize the return on yo...
2019-07-0343 minBold Journeys PodcastBryn Jones: How to Make SaaS Partnerships ProfitableA Modern Way to Manage the Modern Channel
Partner ecosystems are very different than they were just 10 years ago. The channel is expanding to the point that potentially anyone, including your customers, could be a channel partner. This creates an awesome opportunity for SaaS partnerships. Yet at the same time, it is a huge challenge to manage such diverse partner types that require different incentives and different compensation models.
This week’s guest is Bryn Jones, founder and CEO of the channel tech company Partnerstack. We discuss how Partnerstack was created to recruit, connect and man...
2019-06-2641 minBold Journeys PodcastAvanish Sahai: The 5 Myths of Application PlatformsTips for Building Successful Application Platforms and Developer Channels
Application platforms provide a framework and a marketplace for a community of developers to create solutions on top of a SaaS vendor’s technology. Salesforce has been hugely successful in growing their business by offering the App Exchange platform for partners to develop custom applications on top of Salesforce CRM. Yet despite the many advantages of application platforms, there are still many myths holding partners and vendors back from leveraging this powerful channel opportunity.
This week’s guest, Avanish Sahai, is an expert in building application plat...
2019-06-1942 minBold Journeys PodcastLaura Steward: Asking the right channel questionsAre You Asking the Questions to Get the Answers You Need or the Answers you Want?
Business models are constantly changing and evolving. And companies that adjust and adapt are the ones that survive. Doing things the way we have always done them is what can leave our channel programs and our companies stagnant or on the verge of collapse. The key to avoiding this unwanted situation is found in the questions that we ask.
This week’s guest is Laura Steward, an entrepreneur strategist, author, and host of the “It’s All about the Questi...
2019-06-1245 minBold Journeys PodcastKarin Fields: The Master Agent EvolutionHow to win in this era of vendor and partner convergence
The agent/master agent channel of communications vendors is being disrupted by the convergence of IT and Communications. Telecom and communications suppliers are moving up the stack to offer more complex data and SaaS solutions. As a result, they are moving into the Managed Service Provider (MSP) and Solution Provider channel once served almost exclusively by IT vendors. At the same time, SaaS vendors are starting to recognize an opportunity to leverage the telco agents to expand their reach.
This week’s gue...
2019-06-0541 minBold Journeys PodcastRyan Walsh: What’s so different about Cloud Distribution?Pax8’s mission to redefine cloud distribution
What is the role of distributors in this age of Cloud and SaaS? That’s the question we answer in this episode with Ryan Walsh, Chief Channel Officer and co-founder of Pax8. Ryan and his fellow co-founders took a different approach in building Pax8 to support every piece of the partner journey in buying and selling Cloud products.
We talk about the role of the channel, channel incentive models, and the unique challenges of Cloud distribution that Pax8 is solving. Ryan shares what he looks for in a clou...
2019-05-2946 minBold Journeys PodcastJeff Mattan: How to transition to a SaaS Partner ProgramValuable tips for moving from a traditional channel model to a SaaS Partner Program
Transitioning the channel to the cloud and SaaS subscriptions is still a massive challenge. This week’s episode features Jeff Mattan, a channel veteran who has extensive experience in this channel transformation. Over the course of his channel careers, Jeff has worked with telco agents, MSPs, and IT Solution Providers as a supplier of telco services, networking, and now security solutions.
We talk about channel convergence, the pros and cons of different channel models, and how SaaS vendors can reduce partner dis...
2019-05-2240 min
Bold Journeys PodcastRob Spee: Introducing the Channel Journeys Podcast - CJ20After 19 episodes of Channel Journeys, I'm going solo and taking a leap back to introduce you to the show. Instead of interviewing a guest, I share my own channel journey and why I'm so passionate about the channel. Learn how I got hooked on podcasts, why I launched Channel Journeys, and what you can expect from future episodes. My short and long-term goal is to make Channel Journeys the best channel podcast in the world.
2019-05-1514 minBold Journeys PodcastRob Spee: Introducing the Channel Journeys PodcastRob shares why he launched the Channel Journey Podcast and plans for the future
After 19 episodes of Channel Journeys, I’m going solo and taking a leap back to introduce you to the show. Instead of interviewing a guest, I share my own channel journey and why I’m so passionate about the channel. Learn how I got hooked on podcasts, why I launched Channel Journeys, and what you can expect from future episodes. Hear my plans to make Channel Journeys the best channel podcast in the world
KEY TAKEAWAYS
Rob’s goal wit...
2019-05-1314 minBold Journeys PodcastBob Moore: How to Share Data to Drive Channel Partner SuccessSolving the Partner Prisoner’s Dilemma to Drive Partner Success
One of the biggest sales frustrations, for both the partner and the vendor, is when there’s a lack of cooperation in sharing account data. This episode features Bob Moore, a serial entrepreneur, CEO, and Co-Founder of Crossbeam. Bob is on a mission to help companies that are partnered with each other bring shared data into their conversations to drive partner success.
Bob shares what he calls the Partner Prisoner’s dilemma, the all too familiar situation where vendor reps and partner reps don’t want to...
2019-05-0845 minBold Journeys PodcastSunir Shah: 5 Reasons You Need SaaS ChannelsWhy SaaS Channels are Vital to SaaS Growth
This episode on SaaS Channels features Sunir Shah, founder of three SaaS organizations. He has his own SaaS company, AppBind. He runs the SaaS Connect conference. And he founded the Cloud Software Association, a network of over 2,000 companies building the market and channel for cloud software distribution.
The subscription model of SaaS has driven many SaaS companies to only sell direct. Sunir has a depth of SaaS business development expertise. Sunir provides 5 big reasons why SaaS channels are so important for the success of SaaS companies and...
2019-05-0144 minBold Journeys PodcastCraig Schlagbaum: Driving Sales and Channel ConvergenceHow to accelerate growth using Agents and Managed service providers
This episode features Craig Schlagbaum, Vice President of Indirect Channels for the business solutions side of Comcast. Craig is an industry veteran and decorated channel chief. He shares why the telecom agent model has been so successful, but why MSPs are vital to his channel growth. And Craig tells how the agent and MSP worlds are colliding in a channel convergence. Along the way you’ll learn Craig’s secrets to success with tips you can leverage to take your channel business and your channel career to the...
2019-04-2448 minBold Journeys PodcastKarl Palachuk: Creating Success with Managed Service ProvidersKeys to Success with Managed Service Providers
CJ16. This episode features Karl Palachuk, founder and CEO of Small Biz Thoughts. Karl’s mission is to train IT consultants and Managed Service Providers (MSPs) to be better at the business side of their business. He accomplishes this by writing, speaking, blogging, podcasting, coaching, and consulting. And that’s just his day job.
We talk about the MSP community, the impact of exponential innovation, and his own secrets to massive productivity. If you want to know more about MSPs, how to find them, and how to make them...
2019-04-1748 minBold Journeys PodcastHeather Margolis: 5 Ways to Improve Your Channel Marketing5 Ways to Improve Your Channel Marketing
CJ15. This episode features Heather Margolis, Founder and CEO of Channel Maven Consulting. Heather shares how her company helps IT and telecom vendors improve their channel marketing to and through their channel partners.
Heather provides at least 5 valuable channel marketing tips in this podcast. Start using these immediately to capture greater mind-share with your partners, drive more leads and boost sales.
KEY TAKEAWAYS
Through Partner Marketing
There are many forms of channel marketing: email, direct mail, social media, texting, events webinars. The challenge is...
2019-04-1032 minBold Journeys PodcastTaylor Macdonald: Driving Growth through Alternative ChannelsHow to accelerate channel growth with alternative channels
CJ14. This episode features a top channel chief, Taylor Macdonald, who is SVP of Channel Sales at Sage Intacct. Taylor shares a wealth of learning and knowledge in this podcast. You’ll learn how he is successful in driving rapid sales growth of their SaaS accounting software using an alternative channel of accounting firms.
Taylor describes what many vendors are doing wrong and what a best-in-class partner program and philosophy, that he calls “Channel 3.0” , looks like. He provides a long list of ways you can catapult your channel...
2019-04-0547 minBold Journeys PodcastLorna Garey: Talking Channel Partner DisruptionThe continued growth of channel partners in the age of disruption
CJ13. This episode features Lorna Garey, Editor-in-Chief of Channel Partners and Channel Futures. She is also the producer of the Channel Partners events including the CP Expo 2019 in Vegas where the theme is Channel Disruption.
Lorna launched her journalism career in the Army working under the general of the 2nd Armored Division. She even has the Hell on Wheels patch.
Lorna shares an insider’s view of the continued growth of the Channel Partners events in this period of disruption, how the ch...
2019-03-2933 minBold Journeys PodcastJosh Lewis: Driving Breakthrough Channel PerformanceHow to Accelerate Channel Performance in Hyper-Growth
CJ12. This episode features Josh Lewis, Vice President of Global Channels at Alteryx, an analytics firm on hyper-growth. The channel strategy that got Alteryx to a $50M company wasn’t going to scale and continue fueling hyper-growth. The channel program reached a plateau. As a result, Josh needed to take a different approach to accelerate channel performance.
Breakthrough performance is defined as a dramatic improvement achieved through consistent, focused, and synergistic efforts. Josh is adding fuel to a hyper-growth engine through consistent, focused, and synergistic efforts to drive br...
2019-03-2148 minBold Journeys PodcastDina Moskowitz: Taking SaaS to the MaxHow to find the right partners and drive more sales on a SaaS marketplace
CJ11. This episode features Dina Moskowitz, founder and CEO of SaaSMAX, a multi-tier distribution channel for SaaS vendors. Dina tells how she is solving two key problems channel chiefs face. The first is finding partners who will provide the greatest return on investment. The second is enabling partners to market multiple vendors’ SaaS offerings effectively and efficiently through her SaaS marketplace.
Dina is also a strong advocate for women in the channel. That may come from an exciting adventure she had as...
2019-03-1437 minBold Journeys PodcastLaz Gonzalez: 3 Key Ingredients for Channel Marketing SuccessHow to get more channel sales from your Channel Marketing Investment
CJ10. This episode features Laz Gonzalez, thought leader and Chief Strategy Officer for the channel tech company Zift Solutions. Laz has a unique channel journey that begins in Cuba and stretches across a wide variety of channel leadership roles. And he likes to spice things up with a little conga drum action along the way.
This episode is packed with valuable channel marketing tips. We talk about how lack of alignment within an organization and with partners hurts so many partner programs. Laz shares t...
2019-03-0745 minBold Journeys PodcastGary Lowe: From Channel Pro to Channel PartnerDo you have what it takes to make the leap to channel partner?
CJ9. This episode of Channel Journeys features Gary Lowe. Gary is an adventure seeker, a channel pro, and now he’s the CEO of his managed services company called Think IT Ai. He earned his channel chops at the value-add distributor Tech Data where he worked with leading vendors and hundreds of partners.
Gary tells why he decided to make the leap to becoming a channel partner and the lessons he’s learned along the way. He shares some unique tips for handli...
2019-02-2641 minBold Journeys PodcastJacqui Rand: Go Social and Get More from your PartnersHow to Increase partner engagement with social channel marketing
CJ8. This episode of Channel Journeys features Jacqui Rand, co-founder of Channeliser, a platform for finding and getting social with partners. Learn about Jacqui’s channel journey and how she met Peter Norton and Bill Gates. Find out how she’s helping vendors find the right partners and drive higher partner engagement through social channel marketing. And not just the largest and most strategic partners, but the long-tail partners as well. This episode is loaded with insights on leveraging social media effectively and efficiently in the channel.
KE...
2019-02-2133 minBold Journeys PodcastMike Kelly: Creating a Channel ProfessionWhat does it take to create a Channel Profession?
CJ7. This episode features Mike Kelly, founder of the Channel Institute. Inspired by entrepreneurs like Richard Branson and Elon Musk, Mike loves Big Hairy Audacious Goals like scaling mountains and running marathons. But these adventures look easy compared to Mike’s most audacious goal yet. He is on a mission to turn channels, and roles like channel management and channel marketing, into a profession.
Websters defines a profession as a calling requiring specialized knowledge and often long and intensive academic preparation. For many of us, channel is...
2019-02-1235 min