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Mile 40 PodcastMile 40 PodcastEp 130 - Strides of Purpose: Impact Beyond the Finish Line Featuring Rob SimmelkjaerEpisode Promotional Partner: Rhone Use Code: Mile40 in-store or online at ⁠⁠⁠⁠⁠www.rhone.com⁠⁠⁠⁠⁠ for 20% off your purchase. Offer valid for New Customers Only.On this special episode, host Bishoy Tadros sits down with Rob Simmelkjaer, CEO of New York Road Runners, for an inspiring and insightful conversation that goes way beyond finish lines. Rob shares his journey from a New York native to leading one of the city’s most iconic organizations, reflecting on how running has been a constant in his life through every season and challenge.You’ll hear about the...2025-05-0858 minRELENTLESS: Life On Your TermsRELENTLESS: Life On Your TermsRelentless Season 6, Episode 15 - Feat. Robert TadrosWatch the full episode on YouTube: https://youtu.be/qB-dY5T619A🚀 From $3M Lost Overnight to Building a Marketing Powerhouse🏃‍♂️ Plus… a Sub-3 Hour Marathon?!What does it take to back yourself, take a massive risk, and turn it into something extraordinary?In the latest episode of Relentless: Life on Your Terms, I sit down with the incredible Robert Tadros, founder of Impressive Marketing, to unpack the bold moves that helped him build one of Australia’s fastest-growing digital agencies.We dive into: ✅The moment Rob walked away from a...2025-04-1636 minRISING KINGSRISING KINGSFix Yourself First: Rob Tadros on Quitting Alcohol, Building a Beast, and Unlocking True Success - Ep #197Most high-performing men think they’re crushing it because business is booming. But what if that success is masking a deeper problem?In this powerful conversation, entrepreneur Rob Tadros shares the raw truth of how he built an incredibly successful company while quietly self-destructing behind the scenes — burning the candle at both ends with booze-fueled weekends, family disconnection, and internal chaos.The turning point? He didn’t fix his business. He didn’t fix his marriage. He fixed himself.Over the past 3 years, Rob’s gone alcohol-free, dropped 18kg, transformed...2025-04-0239 minGrowth MastersGrowth MastersEP 67: FROM LAW ENFORCEMENT TO DESIGN ENTREPRENEURS: THE UNCONVENTIONAL JOURNEY OF ALISA AND LYSANDRA OF AL.IVE BODY Visit Al.ive body at: https://alivebody.com.au/ The post EP 67: FROM LAW ENFORCEMENT TO DESIGN ENTREPRENEURS: THE UNCONVENTIONAL JOURNEY OF ALISA AND LYSANDRA OF AL.IVE BODY appeared first on Impressive. 2024-07-1938 minGrowth MastersGrowth MastersEP 66: OZ HAIR & BEAUTY – FROM HUMBLE BEGINNINGS TO A BEAUTY PRODUCTS EMPIRE Visit Oz Hair & Beauty: https://www.ozhairandbeauty.com/ The post EP 66: OZ HAIR & BEAUTY – FROM HUMBLE BEGINNINGS TO A BEAUTY PRODUCTS EMPIRE appeared first on Impressive. 2024-05-2443 minGrowth MastersGrowth MastersEP 65: WHO IS ELIJAH – HOW RAQUEL & ADAM BOURIS BUILT A LUXURY, CRUELTY FREE FRAGRANCE BRAND Visit WHO IS ELIJAH at https://whoiselijah.com.au/ The post EP 65: WHO IS ELIJAH – HOW RAQUEL & ADAM BOURIS BUILT A LUXURY, CRUELTY FREE FRAGRANCE BRAND appeared first on Impressive. 2024-03-2758 minMile 40 PodcastMile 40 PodcastEp 56 - Marathon Mastery: Featuring Rob DaltoEpisode Promotional Partner: HelloFresh Visit: ⁠www.HelloFesh.com/50Mile40pod ⁠and use code "50mile40pod" for 50% off plus free shipping! In this compelling episode, Rob Dalto tells us the extraordinary tale of how running became his oasis during a personal crisis. We delve into Rob's profound connection to lacing up and the incredible journey he embarked on in honor of his father. Most notably, Rob shares how alongside his sister they set on to finish all six world marathon majors in one calendar year. w A moving tribute to his late father fuel...2023-12-0131 minGrowth MastersGrowth MastersEP 64: KAJAL PALA – HOW ‘EDUTAINMENT’ HAS TRANSFORMED LEARNING AND THE CHALLENGES OF BEING A FOUNDER “When you’ve got a team who are also of the same mindset, who also want to work hard naturally, not by delegation and any other management tools, it really exacerbates growth… You’ve got multiple people that can turn a molehill into a mountain.” – Kajal Pala Kajal Pala is the CEO and Co-Founder of Mindflight7 and Founder of DreamCity, Australia’s first career education city for children, and the first global VR education training for high schoolers. She has an extensive background in multiple industries, having worked in business administration, design and construction, research and project management, go...2022-03-3136 minGrowth MastersGrowth MastersEP 63: GEOFF STUPAY – THE THREAT OF COUPON GIANTS IN E-COMMERCE AND THE CHALLENGES OF RUNNING A SOFTWARE BUSINESS “Last click attribution is the worst because you’re basically giving credit to the last person so someone is able to fully steal attribution…if there’s multiple steps along the journey, someone is coming to essentially hijack a piece of it, they’re cutting down on revenue as an influencer that is sending traffic to that brand.” – Geoff Stupay At the start of his career, Geoff began in the ad tech industry, after monetising his music hosting website, where he learned to optimise ad placements for maximum revenue without harming the user experience. From there, he made his mark...2022-03-1745 minGrowth MastersGrowth MastersEP 62: NATHAN BUSH – HOW TO RETAIN AND ACQUIRE GOOD TALENT, AND RE-PLATFORMING YOUR BUSINESS “People want to work for brands and companies that genuinely give a sh*t, that have a purpose that is bigger than selling stuff…” – Nathan Bush Nathan Bush is the director of eSuite, an eCommerce talent agency that recruits the best talent for the fastest-growing retailers, as well as being the facilitator for training programs to teach eCommerce skills. Having led eCommerce businesses with revenues of over $100M+, and being recognised as one of Australia’s Top 50 People in Commerce, he’s your guy for all things eCommerce. Nathan also has his own podcast series where he features Aus...2022-03-0346 minGrowth MastersGrowth MastersEP 61: RAND FISHKIN – REALITY OF ENTREPRENEURSHIP AND OPTIMISING YOUR MARKETING STRATEGY “Our success rate is extremely low, however, when we do get success, it’s so wildly incredible…that we can invest in 1000 companies knowing that only 10 of them will make us any money…” – Rand Fishkin, Sparktoro co-founder A tech entrepreneur, author, blogger, and leader in SEO, Rand Fishkin is well-versed in everything you would need to know in marketing and starting your own business. Having co-founded the world’s most popular resource for search marketers, Moz, and Sparktoro a few years ago, he’s experienced all the ups and downs of entrepreneurship. Sparktoro is the latest platform that collects da...2022-02-1749 minGrowth MastersGrowth MastersEP 60: CAMERON LAWSON – PANDEMIC MARKETING AND THE CUSTOMER-CENTRIC APPROACH “The aim of the game is to drive acquisition… everybody’s trying to get that first shot, and then you drive that retention through your own channels” – Cameron Lawson A marketing professional with over a decade of experience across every channel, Cameron Lawson is the person you want to hear from for all things digital marketing. Having worked for several eCommerce giants such as Forever New, Cotton On Group, Nike, CHANEL and American Express, he has drawn on his wealth of expertise for his latest venture. As the General Manager of Marketing & Digital at Best Friend Pets, Cameron ha...2021-11-1841 minGrowth MastersGrowth MastersEP 59: LUIGI PRESTINENZI – SALES TRAINING & CREATING CONFIDENCE IN YOUR APPROACH “Everything that I had gone through in my career, I’d learnt by doing – rejection, putting deals together that fell through, trying to chase enterprise sales…“ – Luigi Prestinenzi With an impressive wrap sheet of appointments throughout his career, Luigi is now heading up his own company, SalesIQ. As CEO, Co-Founder and Head of Growth, Luigi has called on decades of experience in driving sales and developing strategies to enable his own business to excel. Adept at building strong relationships, he is driven to deliver first class results for his SalesIQ clients. Empowering professionals from the world’s lead...2021-10-0739 minGrowth MastersGrowth MastersEP 58: MARK BAARTSE – PERFORMANCE MARKETING VS. BRAND MARKETING AND THE FUTURE OF AI “Understand your customer, it sounds so basic but most companies don’t do it” – Mark Baartse Voted in as one of the Top 50 CMOs in Australia, Mark Baartse is an incredibly experienced outsourced Chief Marketing Officer who has led many well known companies to success. Catch.com, ShowPo, Big W, Salesforce and Microsoft are just a few of the brands that Mark has worked with throughout his career. Mark’s expertise lies in creating strategies that accelerate growth and he pushes the boundaries of innovation through the use of AI and data driven branding. A self confe...2021-09-2339 minGrowth MastersGrowth MastersEP 56: LUCINDA HARTLEY – INNOVATION & DATA LED DECISION MAKING “I have this incredible opportunity to work with brilliant people to solve problems in ways that I probably wouldn’t solve them, so I’m learning every day and that really motivates me” – Lucinda Hartley Co-founder, serial entrepreneur, urban designer, keynote speaker and true innovator, the inimitable Lucinda Hartley has spent the past decade pioneering methods to help improve cities around the world. Her passion for travel, innovation and social change has seen Lucinda solidify her position as a leader in her industry, with her list of impressive accomplishments growing each year. Named as one of Austral...2021-08-2633 minGrowth MastersGrowth MastersEP 55: Aaron Smith – GROWTH & REFOCUSING “People come for the workout, but they stay because they belong somewhere and they aren’t a number at KX” – Aaron Smith The brains and brawn behind KX Pilates, Aaron Smith, is an award winning innovator and entrepreneur in the fitness industry. Launched in 2010, KX Pilates was developed  in line with the Japanese philosophy of ‘kaizen’, meaning continuous movement. Participants in classes can expect a unique and truly dynamic workout that isn’t always associated with traditional pilates and is aimed at transforming physical and mental fitness. Over the past decade, the business has grown from one studio...2021-08-1244 minGrowth MastersGrowth MastersEp 54: Hannah Spilva – Disruption & Resilience “Imposter syndrome is a signal that you’re growing, it’s a signal that you’re putting yourself into new situations and leaning into things which are difficult that you need to charter” – Hannah Spilva LVLY is Australia’s most adored flower and gift delivery service operating across Sydney, Melbourne, Brisbane and Adelaide, and Hannah Spilva is one half of the dynamic duo who founded the company back in 2014. Redefining how the gifting industry operates, LVLY has completely disrupted the space with their same day delivery service and strong focus on unique branding. Establishing a cult following in its infancy...2021-08-0246 minKerwin Rae PodcastKerwin Rae PodcastThe Game of Leadership | Robert Tadros | S2E16Robert Tadros is an award-winning entrepreneur, philanthropist and the founder of ‘Impress!ve Digital’, Australia's fastest-growing performance marketing agency according to the 2020 Deloitte Tech Fast 50. Originally immigrating to New Zealand from Egypt in 1985, Robert began to build his success in Australia at the age of 24. In just five years, Rob has built Impress!ve into a team of 70 people across Australia and the USA, with a forecast turnover close to $16 million for 2021. Along with his business, Robert is also the host of the ‘Growth Masters’ podcast and has achieved several individual recognitions including ‘Best Entrepreneurial Talent’ at the 2019 MumbrellaNext awards and Finalist...2021-07-0733 minUNSTOPPABLE with Kerwin RaeUNSTOPPABLE with Kerwin RaeThe Game of Leadership | Robert Tadros | S2E16Robert Tadros is an award-winning entrepreneur, philanthropist and the founder of ‘Impress!ve Digital’, Australia's fastest-growing performance marketing agency according to the 2020 Deloitte Tech Fast 50. Originally immigrating to New Zealand from Egypt in 1985, Robert began to build his success in Australia at the age of 24. In just five years, Rob has built Impress!ve into a team of 70 people across Australia and the USA, with a forecast turnover close to $16 million for 2021. Along with his business, Robert is also the host of the ‘Growth Masters’ podcast and has achieved several individual recognitions including ‘Best Entrepreneurial Talent’ at...2021-07-0633 minCODI CastCODI CastEpisode 7 | Mental Health & Leadership with Impress!ve Digital's Rob Tadros“If a performance agency can’t quantify their investment, they shouldn’t be calling themselves a performance agency.” Great advice from this week's CODI Cast guest, Robert Tadros who sat down with Lisa to chat about investment, digital marketing strategies, mental health, and how his agency Impress!ve Digital, handles the hard sell 💰 Follow Rob on LinkedIn - here Watch the full episode on YouTube - here 🎥 Get in touch via our website - here 💻 Follow our socials - Instagram, Facebook, LinkedIn 📲2021-06-2128 minGrowth MastersGrowth MastersEp 53: Kerwin Rae – Business Consulting & Entrepreneurship “So often in business we are taught to avoid stress, rather than utilise it in a healthy and effective way to produce the results we are looking for” – Kerwin Rae. Kerwin Rae is an incredibly successful entrepreneur, international speaker and investor, with strict no BS rule when it comes to business. As a high performance specialist resource to over 100,000 businesses across 154 different industries in 11 countries, he knows what it takes to make hugely positive transformations. As one of Australia’s most renowned business coaches and mentors, Kerwin has been through more challenges in the last decade t...2021-06-0746 minGrowth MastersGrowth MastersEp 52: Erika Geraerts – Startups, People and Growth“It’s no longer that you’re able to sell your product to 10 people in the room. It’s that there are 50 people trying to sell to those 10 people” – Erika Geraerts Erika comes with years of experience in building multiple successful businesses. She’s the co-founder of renowned brands like frank body and Willow & The post Ep 52: Erika Geraerts – Startups, People and Growth appeared first on Impressive.2021-05-2831 minGrowth MastersGrowth MastersEp 50: Deryck Wills – Inside Programmatic Advertising“Programmatic is pivotal. End of the day it plays a key role in the entire funnel process.” – Deryck Wills Deryck Wills is a digital marketer with decades of experience in the space. Since 2018, he’s served as Managing Director for Engine Media Exchange, helping to build the future of programmatic advertising at this exciting The post Ep 50: Deryck Wills – Inside Programmatic Advertising appeared first on Impressive.2021-04-0823 minGrowth MastersGrowth MastersEp 48: Louis Grenier – Everyone Hates Marketers“I wanted to take a big risk. I was sick of trying to do traditional stuff and trying to be this watered-down version of myself wearing a three-piece suit as a marketing consultant and all this bullshit.” – Louis Grenier Founder of popular contrarian marketing podcast Everyone Hates Marketers Louis Grenier has made a name The post Ep 48: Louis Grenier – Everyone Hates Marketers appeared first on Impressive.2021-03-0446 minGrowth MastersGrowth MastersEp 47: Jack Slade – Monetising your content-driven business“I was the kid at school who was always selling sh*t.” – Jack Slade Managing director of Luxity Media and Founder of Boss Hunting, Jack Slade, built one of Australia’s fastest growing media companies from the ground up and founded Australia’s most engaged with men’s lifestyle publications. But how does he increase revenue for a The post Ep 47: Jack Slade – Monetising your content-driven business appeared first on Impressive.2021-02-2342 minGrowth MastersGrowth MastersEp 46: Andrew Morello – You Never Want to be the Smartest Person in the Room“You can be the greatest visionary or innovator, but the challenge is you often need someone to look at your problems from a different perspective to truly understand how to fix the issues you may be experiencing.” – Andrew Morello At just eight-years-old pumping petrol at his dad’s service station on Pascoe Vale Road and The post Ep 46: Andrew Morello – You Never Want to be the Smartest Person in the Room appeared first on Impressive.2021-02-031h 02Growth MastersGrowth MastersEp 45: Alan Crabbe – Behind the Buzzword, CrowdfundingCo-founder of Pozible and Birchal, Alan Crabbe brought crowdfunding to Australia and Asia pacific. Combining his background in web application design with his entrepreneurial spirit, Alan and his co-founder built the Pozible platform to help creators fund new projects and ideas. The platform helped creatives build audiences, raise capital and get ideas off the ground The post Ep 45: Alan Crabbe – Behind the Buzzword, Crowdfunding appeared first on Impressive.2021-01-2042 minGrowth MastersGrowth MastersEp 44: David Tan – Fintech Trends“For SMEs who don’t have the same buying power as an Apple or Nike, you are left with really high conversion fees.”– David Tan Opening its doors 5 years ago, Airwallex was founded on the basis for businesses to have a better way to make global payments. By simplifying and enhancing the process, Airwallex connects The post Ep 44: David Tan – Fintech Trends appeared first on Impressive.2021-01-0655 minGrowth MastersGrowth MastersEp 42: Chris Christofi – Leadership and EntrepreneurshipChris Christofi has been in the financial industry since 1999, but it wasn’t always smooth sailing for the real estate mogul. After a dissolved business partnership and some bad decisions, Chris found himself in $780,000 of debt. In order to come out on the other side, he had to sell all his assets, move in The post Ep 42: Chris Christofi – Leadership and Entrepreneurship appeared first on Impressive.2020-12-0146 minGrowth MastersGrowth MastersEp 40: Rad Mitic – Combatting Fake ReviewsSick of bogus, fake reviews from competitors? Or maybe you’re struggling to find ways to encourage positive reviews from happy customers. Either way, reviews are a crucial part of running a successful business. Host, Robert Tadros, and guest, Rad Mitic from TrustPilot, discuss how to combat fake reviews and other review platform tips for businesses The post Ep 40: Rad Mitic – Combatting Fake Reviews appeared first on Impressive.2020-11-0538 minGrowth MastersGrowth MastersEp 39: Lisa Teh – Humanising LinkedInAre you using LinkedIn as much as you should be? While LinkedIn has been a long standing platform for professionals to connect, integrate and innovate — the ongoing pandemic has brought about a new perspective on how it can be used to help drive engagement and connect leads. Founder and CEO of Codi Agency and The post Ep 39: Lisa Teh – Humanising LinkedIn appeared first on Impressive.2020-10-2130 minGrowth MastersGrowth MastersEp 38: Fred Schebesta – Strategy Isn’t Always the Key to EntrepreneurshipListen: Rob and cofounder of Finder, Fred, breakdown how they achieved innovation in their entrepreneurship endeavors. Fred Schebesta embraced his curiosity from a young age and creativity and exploration are nothing new for him. His inspiration for creation stems from back in the day, way before PCs, when he built computer games and learned how The post Ep 38: Fred Schebesta – Strategy Isn’t Always the Key to Entrepreneurship appeared first on Impressive.2020-10-0937 minGrowth MastersGrowth MastersEp 37: Daniel Langer – Providing Extreme Value, Even in Tough Times“Luxury is extreme value creation – nothing more, nothing less.” – Dr. Daniel Langer So why are people buying luxury? No, it’s not because of status. And it’s not because they want to impress others either.  Luxury doesn’t stem from judgment – it stems from understanding. And without creating sentiment with your consumers, forget convincing The post Ep 37: Daniel Langer – Providing Extreme Value, Even in Tough Times appeared first on Impressive.2020-09-2455 minGrowth MastersGrowth MastersEp 36: Utilising New Technology in Australian ManufacturingThe manufacturing industry in Australia has been struggling for years. Over the past decade we’ve seen the closure of a lot of manufacturing sites, particularly in the automotive space. But with the coronavirus pandemic, the tides may be turning. A renewed interest in onshore manufacturing is occurring, both locally and on a global scale. So how The post Ep 36: Utilising New Technology in Australian Manufacturing appeared first on Impressive.2020-09-0224 minGrowth MastersGrowth MastersEp 35: It’s a Wrap – Proactive Marketing in Tough TimesProactive Marketing in Tough Times: A Summary of Our COVID Webinar Series WOW. Let’s just take a step back to breathe and congratulate ourselves on making it through the last month and a half. Things haven’t been easy to say the least, but we reckon you ought to give yourself a pat on the back The post Ep 35: It’s a Wrap – Proactive Marketing in Tough Times appeared first on Impressive.2020-04-2119 minGrowth MastersGrowth MastersEpisode 32: An Impressive Breakfast Wrap-Up with Rob & SamThe tastiest morsels from our first ever event We recently had our very first Impressive Breakfast, which covered the importance of personalisation across the entire customer experience. There were some heavy hitting speakers at our event, including our very own Rob Tadros, Founder of Impressive, as well as Google Agency Lead Brent Nicholls, HubSpot Marketing The post Episode 32: An Impressive Breakfast Wrap-Up with Rob & Sam appeared first on Impressive.2019-11-0625 minGrowth MastersGrowth MastersEpisode 32: An Impressive Breakfast Wrap-Up with Rob & SamThe tastiest morsels from our first ever event We recently had our very first Impressive Breakfast, which covered the importance of personalisation across the entire customer experience. There were some heavy hitting speakers at our event, including our very own Rob Tadros, Founder of Impressive, as well as Google Agency Lead Brent Nicholls, HubSpot Marketing The post Episode 32: An Impressive Breakfast Wrap-Up with Rob & Sam appeared first on Impressive.2019-11-0625 minGrowth MastersGrowth MastersEpisode 29: Melbourne Fashion WeekThe Brightest Week in Australian Fashion Melbourne Fashion Week is one of the biggest events of its kind in Asia-Pacific, pulling some of the most respected designers from around the globe. It’s not only a fixture on the calendar for the people who make and wear the hottest pieces of couture; marketers flock to MFW The post Episode 29: Melbourne Fashion Week appeared first on Impressive.2019-09-1214 minGrowth MastersGrowth MastersEpisode 28: Interview with Louisa Dahl, Founder of “The Digital Summit” by Interactive MindsClimbing the “Digital Summit” to Success Our resident marketing strategist, Russ Macumber had the pleasure of attending one of Australia’s foremost marketing events, “Digital Summit” which has been held nationwide in key locations including Brisbane, Newcastle, Melbourne and Sydney. The event is run by Interactive Minds CEO and Founder, Louisa Dahl, who Russ also had The post Episode 28: Interview with Louisa Dahl, Founder of “The Digital Summit” by Interactive Minds appeared first on Impressive.2019-08-2819 minGrowth MastersGrowth MastersEpisode 27: Instagram ‘Likes’ Removal is Levelling the Playing FieldInstagram ‘Likes’ Function Removed in Australia Last month, Instagram started to trial the removal of its likes functionality from its platform. The trial is currently being tested in Australia, New Zealand, Ireland, Italy, Japan and Brazil. Rather than having a number of people who liked your post on the platform, it will now to display The post Episode 27: Instagram ‘Likes’ Removal is Levelling the Playing Field appeared first on Impressive.2019-08-1213 minGrowth MastersGrowth MastersEpisode 26: Tapping into the ‘Asian’ MarketWant to Expand Your Business into Asia? Asia is an enormous continent with billions of people. If you want to expand your business there, it’s worth ensuring you have all the right information to target potential customers in a way that will resonate positively with them. First on the list is making sure you understand The post Episode 26: Tapping into the ‘Asian’ Market appeared first on Impressive.2019-07-1617 minGrowth MastersGrowth MastersEpisode 23: The Benefits of Outsourcing Your Digital MarketingIs Your Marketing Done In-house and is it Time for a Change? There are heaps of reasons why businesses, large and small, prefer to outsource their marketing to a team of experts. Of course, we speak to businesses every day that are hesitant to entrust a company with their strategy, so it’s our job to The post Episode 23: The Benefits of Outsourcing Your Digital Marketing appeared first on Impressive.2019-05-2819 minGrowth MastersGrowth MastersEpisode 22: Marketing Automation and Why You Need ItHow and Why Businesses Should be Doing Marketing & Sales Automation Wondering how you can save time and boost sales, too? There are powerful tools and processes available (some of them free!) to help you automate your sales and marketing efforts to get maximum value out of them. Automation is still in its early days, The post Episode 22: Marketing Automation and Why You Need It appeared first on Impressive.2019-05-1421 minGrowth MastersGrowth MastersEpisode 21: The Future of Technology in FashionTechnology in Fashion with Saskia Fairfull Saskia Fairfull, Founding Member of IFAB, lives and breathes the fashion industry. Working closely with start-ups and fashion entrepreneurs, she helps businesses grow through the development of brand identity, marketing and the integration of emerging technologies. Though the fashion industry has traditionally been relatively slow to latch on to The post Episode 21: The Future of Technology in Fashion appeared first on Impressive.2019-04-1621 minGrowth MastersGrowth MastersEpisode 20: Santi Vela Talks Personal BrandingThe Importance of Marketing Automation & Personal Branding Santi Vela from PACCAR Inc., the company behind DAF and Kenworth trucks, has kindly agreed to join us today to discuss marketing automation, share of voice and personal branding. These are three key areas that Santi is well-versed in and are something that every marketer and business The post Episode 20: Santi Vela Talks Personal Branding appeared first on Impressive.2019-04-0119 minGrowth MastersGrowth MastersEpisode 17: Innovative Marketing Strategies from Brands we LoveHow Brands Like Koala are Killing their Digital Strategies Competitor research is a core part of our job at Impressive. We keep our finger on the pulse by seeing what else is out there; what works and what doesn’t. That’s how inspiration is born for our own clients’ digital strategies and how we achieve huge The post Episode 17: Innovative Marketing Strategies from Brands we Love appeared first on Impressive.2019-02-2021 minGrowth MastersGrowth MastersEpisode 16: Comparing the Marketing of Luxury Fashion Brands to Brands like ASOSAre Luxury Brands Doing Social Media Right? It’s no secret that global luxury fashion brands have all the budget they could want to market their sought-after clothes, shoes and accessories. So, why is it that we see so little of them on social media, the fashion industry’s favourite channel? Diving into common marketing techniques from The post Episode 16: Comparing the Marketing of Luxury Fashion Brands to Brands like ASOS appeared first on Impressive.2019-01-2424 minGrowth MastersGrowth MastersEpisode 15: An Interview with SimilarWeb’s Ron PickSimilarWeb is one of the world’s leading web analytics websites, that enables businesses to track and grow their digital market share. Joining us for our first episode of this year is Ron, calling straight from the SimilarWeb headquarters. As the VP of marketing and demand generation, Ron will be chatting to us about his role The post Episode 15: An Interview with SimilarWeb’s Ron Pick appeared first on Impressive.2019-01-0721 minGrowth MastersGrowth MastersEpisode 13: Launching an Online Store & Making your First SaleLaunching an Online Store? Here’s How to Get Started At Impressive, we come across so many individuals interested in opening an eCommerce store, but usually, they just don’t know where to begin. We also meet people further into the process; they have opened their store but it’s now invisible in the online world. They want The post Episode 13: Launching an Online Store & Making your First Sale appeared first on Impressive.2018-11-2029 minGrowth MastersGrowth MastersEpisode 12: Questions to Ask a Digital AgencyWhat to Ask in your Chat with a Strategist In this episode, we’re doing things a little differently. It’s common in the industry for businesses to feel like they could be ripped off by their SEO agency. We’re combating the things to look out for and offering suggestions on how to be sure you’re asking The post Episode 12: Questions to Ask a Digital Agency appeared first on Impressive.2018-11-0623 minGrowth MastersGrowth MastersEpisode 10: The Marketing Tools that Digital Marketers Swear ByShould You Be Utilising These Online Marketing tools? Do you need to spend a fortune on intricate digital marketing tools to be in with a running chance of executing a successful strategy? Or are there ways you can get a heads up with clever tools accessible to everyone? At Impressive Digital, there are some tools The post Episode 10: The Marketing Tools that Digital Marketers Swear By appeared first on Impressive.2018-10-0118 minGrowth MastersGrowth MastersEpisode 9: A Deep Dive into BrandingA Deep Dive into Design & Personal Branding with Impressive. Branding is the foundation to all businesses, large and small. It’s how people remember who you are and how your business can gain momentum and stay current. Discussing visual design and other types of branding are two of the experts at Impressive Digital. We’re looking The post Episode 9: A Deep Dive into Branding appeared first on Impressive.2018-09-1723 minGrowth MastersGrowth MastersEpisode 8: How Will Artificial Intelligence Change SEO & Content Marketing?Join Us as we Discuss AI & the Future of Digital Marketing One thing that digital marketers can’t avoid thinking about right now is Artificial Intelligence. While some people are shaking at the thought of losing their jobs to robots, others think we’ll always be safe, with robots only complementing our work, not taking it The post Episode 8: How Will Artificial Intelligence Change SEO & Content Marketing? appeared first on Impressive.2018-09-0622 minGrowth MastersGrowth MastersEpisode 7: Key Takeaways from AdWeek 2018Impressive Talks Modern Marketing & AdWeek Takeaways We were lucky enough to get to hang out in Sydney last month for Advertising Week. The mind-blowing event was full of insightful tips and workshops from industry experts, so it’s safe to say we went away bursting with new ideas and concepts in the digital marketing world. The post Episode 7: Key Takeaways from AdWeek 2018 appeared first on Impressive.2018-08-2025 minGrowth MastersGrowth MastersEpisode 3 – The Importance of Social Media for eCommerce SitesThe Impressive Digital Marketer Talks Social Media for eCommerce If you operate an eCommerce website and you’re not using social media to its full capacity, you’re missing out on traffic and sales. Everyone and everything is on social media; brands, your family, people’s pets, your competition. So, how do you stack up? Tom Silvey and The post Episode 3 – The Importance of Social Media for eCommerce Sites appeared first on Impressive.2018-06-2519 minGrowth MastersGrowth MastersEpisode 2 – Protecting Your Brand from Brand JackingThe Impressive Digital Marketer on Brand Jacking By no means a new phenomenon in the digital world, brandjacking is something that businesses have to be aware of, because hijackers are becoming more and more smart in their tactics. So how do you protect your business – and what exactly is brandjacking? Elise Bannan and Sam The post Episode 2 – Protecting Your Brand from Brand Jacking appeared first on Impressive.2018-06-1217 minGrowth MastersGrowth MastersEpisode 1 – The Power of Voice Search & How to Optimise Your Website for VoiceThe Impressive Digital Marketer Presents our Voice Search Podcast Voice search is rapidly gaining more attention in our day-to-day lives, with 50 billion voice searches happening in 2015 alone. The question is: is your website prepared? Impressive’s own Caleb Wynne and Russ Macumber get together to discuss how to optimise your website for voice search, The post Episode 1 – The Power of Voice Search & How to Optimise Your Website for Voice appeared first on Impressive.2018-05-2118 min