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The eCommerce Pros PodcastMax Hoffman - BidXMax Hoffmann, Co-Founder of BidX, joins the eCommerce Pros Podcast to shed light on one of the most underutilized yet powerful tools in the Amazon ads ecosystem: the Amazon Marketing Cloud (AMC). In this episode, Max shares how AMC unlocks insights into the entire customer journey—far beyond last-click attribution—giving brands clarity on what’s actually working across Streaming TV, Sponsored Products, and DSP.He takes us inside how his team went from bootstrapping Amazon ad automation software in 2018 to supporting global brands with deep data, custom audiences, and precision targeting strategies. You’ll learn when AMC star...2025-05-2122 minThe eCommerce Pros PodcastSreenath Reddy (Intentwise) - The Power of Amazon Marketing CloudSreenath Reddy is a seasoned entrepreneur and the visionary behind Intentwise, a powerful platform designed to optimize retail media and analytics for Amazon sellers. With a deep understanding of Amazon’s marketing landscape, Sreenath has made it his mission to empower sellers with data-driven insights and tools to enhance their ad strategies, increase conversions, and drive growth. In this episode, Sreenath will delve into the latest developments in Amazon Marketing Cloud (AMC), particularly its new accessibility for all advertisers, and discuss how sellers can leverage AMC to maximize their return on ad spend. He’ll share valuable strategies and...2024-12-1824 min
Mastering Social Media for SchoolsMaximizing Impact: Video Strategies with Rob WiltseyWhy Video Matters: Rob Wiltsey breaks down the crucial role that video plays in your social media strategy.Content Inspiration: Learn how to take what grabs your attention while scrolling and apply it to your school's content.Engaging Video Hooks: Rob shares three effective video hooks that resonate with traditional social media users.Creative Strategies: Discover a proven tactic from School Shine that has earned significant shares across districts.Viral Success Story: Dive into how the Chino Valley Virtual Choir went viral in 2020 and the unique Reddit strategy that caught national...2024-09-3055 min
AdVentureS1 E22: Video Power: Mastering Amazon Ads with VideoFreshIn this episode, we sit down with Rob Wiltsey, a seasoned video creator and producer who started his journey at just 19 years old. Now the founder and CEO of VideoFresh, Rob shares his insights on crafting compelling video ads specifically tailored for Amazon businesses. Tune in to learn about his journey from early beginnings to leading a company at the forefront of video marketing in the e-commerce space.Learn more about BidX: ► ► ► Visit our Website: https://www.bidx.io/en/► ► ► Subscribe to this channel: Subscribe here► ► ► Get BidX 14 days for FREE today: https://app.bidx.io/en/registe...2024-08-1347 min
Better Advertising with BTR MediaHow to Win with Video Ads on Amazon#049 - Welcome to another episode of Better Advertising with BTR Media! We’re thrilled to have Rob Wiltsey, CEO of VideoFresh, and Emery Robbins, Senior Account Director at BTR Media, joining us today. Together, we will uncover the power of video advertising on Amazon. Rob dives into the evolution of video ads, the significance of customizing content for specific placements, and tips for maximizing video performance. Emery shares her insights on setting up strategic campaigns and the growing importance of video in brand building. Whether you're just starting out with Amazon video advertising or looking to refine your strategies, th...2024-07-1156 minThe eCommerce Pros PodcastShannon Roddy (Avenue7Media) - Brand Brilliance on AmazonShannon Roddy consults businesses to successfully launch, grow and protect their brands on Amazon. He is a business developer at Avenue 7 Media which harnesses the power of Amazon, Social Media, and Digital Advertising to launch your product, build your brand. In this episode, we talk about high level tactics from Amazon SEO, as well as how brands can differentiate themselves through branding on Amazon.2024-06-2340 minThe eCommerce Pros PodcastMichelle Kartchner - (Ascendant Brands) - "Optimizing Amazon Inventory"Michelle Kartchner is the Cofounder of Ascendant, a team of consumer product professionals that acquires segment-leading brands, particularly in the Amazon marketplace. In this episode, Michelle and I discuss a brand that she began working with in 2016 called Choose Friendship. When she started, they were doing $60k in annual sales, and today in 2023 they are doing over $4 million because of the work Michelle and her team did. One of the major tactics that contributed to this success was throttling pricing based on available inventory, so that they never ran out of inventory, which gave them a huge advantage...2024-03-0227 minThe eCommerce Pros PodcastTim Angel (ZUGU) - "The Power of Product Obsession"Tim Angel founded ZUGU in 2010, and since then the brand has highest rated iPad cases on Amazon. Tim attributes much of this success to the power of being obsessed with product design, listening carefully to your customers, and most of all focusing on creating the world’s best product in your category.. Too often, sellers stretch themselves too thin, developing multiple different type sof products at once but never creating anything truly incredible. Tim that believes that for sellers today, in order to achieve big success, you have to have at least one phenomenal product instead of many “good” produc...2023-10-2531 minThe eCommerce Pros PodcastKip Parra - (Stella Rosa Wines) - "Branding Over Decades"Kip Parra is an experienced Digital Advertising Director who has had a career in the Spirits and Alcohol industry. He is currently the Associate Brand Manager for Stella Rosa Wines & Spirits, one of the top wine brands in the US. Kip shares timeless wisdom with us regarding how brands can stay relevant for long periods of time, despite the inevitability of constant change. He also shares about the value of not chasing trends, but making them. He uses Coca Cola as a prime example of a brand who has been able to demonstrate this throughout the decades, and gives...2023-09-2032 minThe eCommerce Pros PodcastShai Eisenman - (Bubble) - "Listening To Your Customers"Shai Eisenman is the Founder and CEO of Bubble (https://hellobubble.com), a fast-growing skincare company targeted at the Gen Z market. Launched less than a year ago, Bubble products are already on the shelves of over 3800 Walmart stores nationwide.Shai believes in leveraging the power of influencer marketing to build brand awareness and drive sales. Using a combination of brand ambassadors, TikTokers and celebrity influencers, Bubble continues to gain market share and grow its follower base online.In this episode, we dive deep into Shai’s insight into influencer marketing and how to truly lis...2022-09-2520 minThe eCommerce Pros PodcastMyla Hayes (Janie and Jack) - "How To Be Culturally Relevant"Myla Hayes is an experienced marketing expert with a passion for helping brands resonate with their audience in an authentic way. Myla believes that brands need to talk less about themselves, and instead speak to the culture of their audience. In this episode, we discuss how brands can elevate their messaging to go beyond themselves, contribute to the cultural conversation, and connect with their customers on a deeper level.2022-09-1424 minThe eCommerce Pros PodcastKaren Raghavan (Purissima) - "Timeless Marketing Fundamentals"Karen Raghaven has done marketing and brand development work for brands such as Estee Lauder and Bare Essentials. Today, she does brand development for Purissima, a biotech company that creates novel and rare compounds for health and wellness. She also advises many beauty startups on branding, sales, marketing, and international expansion, especially to China. In this episode, we talked about what has changed in the era of digital marketing, and just as importantly, what has NOT changed. Karen has some great perspectives that can help us all navigate the digital marketing landscape today, and I’m excited to share ou...2022-08-3130 minThe eCommerce Pros PodcastMegan Brown (Veyl Ventures) - "Influencer Marketing"As the Chief Marketing Officer at Veyl Ventures (www.veyl.com, Megan Brown brings over 15 years of experience growing and reviving CPG brands in the beauty, health and wellness industries. She has worked with countless household brands such as Korres, Wolfgang Puck, Cellucor, Johnson & Johnson, Liquid IV, Scivation, SKINN, Dr. Kellyann, and the list goes on. Megan is passionate about scaling and future proofing brands. By prioritizing an ideal tech stack and team structure prior to investing in paid channels she’s been able to efficiently leverage working media to acquire and maintain customers, transitioning brands into stable LTV mo...2022-08-1732 minThe eCommerce Pros PodcastMichelle Yeh (Hygiene Hero) - "Facebook Ad Frustrations"Michelle Yeh is an experienced entrepreneur and marketer with an impressive history of working with multiple organic and cruelty free product lines. Most recently, she is the Founder and CEO of Hygiene Hero (https://hygiene-hero.com), a wellness lifestyle brand that offers a premium line of products including soaps, facial masks, and sanitizers.During the COVID-19 pandemic, Hygiene Hero drove sales of their premium triple-layer masks through Facebook ads. Throughout this process, Michelle encountered some unexpected and unique challenges that caused their ad campaign to be disrupted. Through the process she learned valuable lessons that continue to...2022-07-0624 minThe eCommerce Pros PodcastDon Lupo (ThinkLA) - "Brand Voice"Over the last several decades, Don Lupo has done marketing and advertising work with countless household name brands including Honda, Sony, Wells Fargo, and Nestle. Today, Don is the Executive Director for ThinkLA (www.thinkla.org), a media, marketing, and advertising collective with a mission to connect, educate, and inspire the Los Angeles marketing community.Don is passionate about helping brands find their voice and convey it effectively on the right channels to the right audience. While today’s marketing landscape has more powerful tools than ever for reaching and targeting your audience, there are also more di...2022-06-2920 min
The Digital Marketing CampfireMelinda Livsey (Brand Strategy Bootcamp) - "Success Tips for Designers"Melinda Livsey who is the founder of Brand Strategy Bootcamp, where her and her team coach designers and creatives who are looking to have more success in their marketing careers. This episode contains helpful tips for creative marketing professionals looking to become more valuable to the clients and brands they serve. 2022-03-2420 minThe Digital Marketing CampfireMyla Hayes - "How To Be Culturally Relevant"Myla Hayes is an experienced marketing expert with a passion for helping brands resonate with their audience in an authentic way. Myla believes that brands need to talk less about themselves, and instead speak to the culture of their audience. In this episode, we discuss how brands can elevate their messaging to go beyond themselves, contribute to the cultural conversation, and connect with their customers on a deeper level.2021-10-1424 minThe Digital Marketing CampfireKaren Raghavan (Purissima) - "Timeless Marketing Fundamentals"Karen Raghaven has done marketing and brand development work for brands such as Estee Lauder and Bare Essentials. Today, she does brand development for Purissima, a biotech company that creates novel and rare compounds for health and wellness. She also advises many beauty startups on branding, sales, marketing, and international expansion, especially to China. In this episode, we talked about what has changed in the era of digital marketing, and just as importantly, what has NOT changed. Karen has some great perspectives that can help us all navigate the digital marketing landscape today, and I’m excited to share ou...2021-10-0731 minThe Digital Marketing CampfireMegan Brown (Veyl Ventures) - "Influencer Marketing"As the Chief Marketing Officer at Veyl Ventures (www.veyl.com, Megan Brown brings over 15 years of experience growing and reviving CPG brands in the beauty, health and wellness industries. She has worked with countless household brands such as Korres, Wolfgang Puck, Cellucor, Johnson & Johnson, Liquid IV, Scivation, SKINN, Dr. Kellyann, and the list goes on. Megan is passionate about scaling and future proofing brands. By prioritizing an ideal tech stack and team structure prior to investing in paid channels she’s been able to efficiently leverage working media to acquire and maintain customers, transitioning brands into stable LTV mo...2021-10-0132 minThe Digital Marketing CampfireShai Eisenman - (Bubble) - "Listening To Your Customers"Shai Eisenman is the Founder and CEO of Bubble (https://hellobubble.com), a fast-growing skincare company targeted at the Gen Z market. Launched less than a year ago, Bubble products are already on the shelves of over 3800 Walmart stores nationwide.Shai believes in leveraging the power of influencer marketing to build brand awareness and drive sales. Using a combination of brand ambassadors, TikTokers and celebrity influencers, Bubble continues to gain market share and grow its follower base online.In this episode, we dive deep into Shai’s insight into influencer marketing and how to truly lis...2021-09-1221 minThe Digital Marketing CampfireMichelle Yeh (Hygiene Hero) - "Facebook Ad Frustrations"Michelle Yeh is an experienced entrepreneur and marketer with an impressive history of working with multiple organic and cruelty free product lines. Most recently, she is the Founder and CEO of Hygiene Hero (https://hygiene-hero.com), a wellness lifestyle brand that offers a premium line of products including soaps, facial masks, and sanitizers. During the COVID-19 pandemic, Hygiene Hero drove sales of their premium triple-layer masks through Facebook ads. Throughout this process, Michelle encountered some unexpected and unique challenges that caused their ad campaign to be disrupted. Through the process s...2021-09-0727 minThe Digital Marketing CampfireDon Lupo (ThinkLA) - "Brand Voice"Over the last several decades, Don Lupo has done marketing and advertising work with countless household name brands including Honda, Sony, Wells Fargo, and Nestle. Today, Don is the Executive Director for ThinkLA (www.thinkla.org), a media, marketing, and advertising collective with a mission to connect, educate, and inspire the Los Angeles marketing community. Don is passionate about helping brands find their voice and convey it effectively on the right channels to the right audience. While today’s marketing landscape has more powerful tools than ever for reaching and targeting your audience, there are also more dis...2021-08-3121 minThe Digital Marketing CampfireBrionna Simons (On Board Experiential) - "Multicultural Marketing"Brionna Simons is an expert in Experiential and Multicultural marketing. She is currently the Senior Account Manager of Experiential marketing at On Board Experiential (https://www.obexp.com) She is passionate about delivering powerful brand experiences that are culturally relevant to their audience.Today, many brands are out of touch with their own audience. They market to them using brand strategies that don’t take their audience’s “lived experience” into account. This results in brand’s feeling tone-deaf to their audiences, rather than resonating with them on a deep level.More than ever, it is importa...2021-08-3120 minThe Digital Marketing CampfireRyan Kerzner (Black & White Car Rentals) - "Word of Mouth Marketing"Ryan Kerzner has had a long career in marketing in the luxury car rental industry. Today, he is the Director of Operations and Business Development at Black and White Car Rentals in Beverly Hills, CA (https://bwrentacar.com) His experience includes marketing strategy, customer services, business development, and sales. Ryan is passionate about the customer’s experience and developing the holy grail of marketing for his brands: word of mouth.With so many targeted and direct response tactics available to marketers today, many brands forget that word-of-mouth marketing can be the most powerful way to earn new cu...2021-07-3116 minThe Digital Marketing CampfireDanielle Kidney (The Creative Pack) - "Taking the Right Risks"Danielle Kidney is the founder of The Creative Pack (www.thecreativepack.com), an award-winning digital packaging agency in Los Angeles. In this episode, Danielle shares about her journey and discusses the importance of taking risks and choosing growth over comfort.Though every risk was difficult to take, each one brought Danielle closer to her vision for her life. Today Danielle is running a successful, award-winning branding & packaging agency called The Creative Pack. Her and her team are creating gorgeous designs and packaging for world-class CPG brands, and it’s all because of the risks she’s carefully take...2021-06-1517 min
School PR Podcast With Ryan Foran54: Creating a Viral Video Chino Valley USD Rob Wiltsey InterviewHow Chino Valley went over the rainbow with a viral video that has more than two million views and garnered international attention. School Shine Founder Rob Wiltsey joins the podcast to talk about how they created this viral video and his work on virtual graduations. 2021-01-2547 min
Purpose Life Podcast with Irma & Sarah032 Rob Wiltsey - Storybranding - how to clarify you message so customers will listenSarah and Irma talk to Rob Wiltsey from Creative Partners. They have created amazing content for Delta Airlines, The Hollywood Reporter, Goodwill, Monrovia Nurseries, actor Chris Pratt, and of course Sarah and Purpose Life Homes. This episode is all about 'Storybranding" and how to clarify your message so that your clients will listen. With so many ways to market your business, most people think hiring professionals like Rob and his team at Creative Partners is out of their reach - but they couldn't be more wrong. Rob breaks it down.... - how to make your content...2018-11-1343 min