Shows
Write Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing99 | Ready to Launch? 7 Must Have Launch Strategies for Online Course Success for BeginnersNeed tips on getting your audience ready for your course launch? Launching a course can be overwhelming and hard. Today, I cover 7 launch strategies you need to make sure you have done before you hit the publish button for your online course.Let's Do This Together, my friend!📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now! ...
2024-07-0514 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing98 | Struggling to Stand Out Online? 5 Marketing Strategies to Grow Your Target AudienceDo you feel like no one will buy from you, because someone has already created a course like yours? You know your course will be different, but you are not sure how to show this?In today's episode, I give you 5 strategies you must implement to make sure others see you as the person they have been looking for. You can start implementing these strategies today!Let's Go, My Friend!📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my...
2024-07-0215 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing97 | 4 Engagement Hacks that Every Online Course Creator Must Know to Grow Your Audience!Ever wonder how to build your online course engagement faster? Curious about simple yet effective strategies to connect with your audience? In this episode, I’m sharing my four favorite hacks to boost engagement and build that essential know-like-trust factor with your community. If you want to turn your cold leads into hot leads, then you must do these hacks!Let's Go, My Friend!📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can he...
2024-06-2813 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing96 | Ready to Move the Needle Forward in Your Online Marketing? 3 Ways to Make Course Sales!Are you ready to move the needle on your online course business? Ever wondered how to really build a connection with your audience to generate more sales? In this episode, I’m celebrating some big news and 3 ways you can do the same in getting your needle moving forward in your business or marketing your course.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there...
2024-06-2515 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing95 | Unlocking Your Genius and sharing Your Online Marketing Message with Kelly ThompsonHave you ever wondered how to turn your natural talents into a successful business? Or why some seemingly useless skills might be your secret weapon? In this episode, I chat with Kelly Thompson, a brilliant messaging and visibility coach who helps women monetize their genius and craft high-value offers without being glued to social media.Kelly's Bootcamp registration: https://waymakernation/bootcamp 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take...
2024-06-2136 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing94 | Your Freebie Isn’t Pulling in Leads? Effective Lead Magnet Strategies for Online Course CreatorsAre you struggling to figure out if your lead magnet is actually working for you? Wondering how to ensure it attracts the right people to your email list? In this episode, I break down the process into 4 essential steps to make sure your lead magnet is hitting the mark, and if not how to fix it!🎙️Check out episode #85: 4 Strategies To Do BEFORE You Create Your Lead Magnet for Your Target Audience!📌Are you ready to move forward on creating the right message, the right copy, and the right audience...
2024-06-1812 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing93 | Features VS Benefits in Online Marketing as a Course Creator? Sales Psychology Essentials for BeginnersWhat's the difference between features and benefits when selling your online course? Do you feel uneasy about the whole "selling" part of being an entrepreneur? In this episode, I dive into sales psychology to help you understand how to effectively communicate the value of your course. I'll share my own journey from dreading sales to embracing it as a way of serving others.We'll break down what features and benefits are and... what to focus on to make your sales page more compelling. Take a listen to Episode #44 | 9 Must-Haves for a High-Converting S...
2024-06-1413 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing92 | DON'T Skip these 5 Basic Course Creation Steps... If You Want to Make an Online Course that Sells!Do you want to have your audience seating on the edge of their seat ready to buy your course? These 5 steps are must haves to get course sales!In this episode, I break down the 5 essential steps you can't afford to skip if you want to create and sell an effective online course. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now...
2024-06-1113 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing91 | How to AVOID Putting Too Much Content in Your Online Course as a Beginner Course CreatorEver wondered how to tell if your online course has enough content or if you're overwhelming your students with too much information? In this episode, I dive into these common concerns and share insights to ensure your course is balanced and effective.I share the importance of aligning your course content with your course promise, simplifying your material, and making sure you're not overloading your students.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free...
2024-06-0713 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing90 | 4 Email Marketing Strategies for Course Creators | Why Your Emails Aren't Being Opened (And How to Fix It!)Are your email open rates low? Or Are you struggling to figure out what to write in your emails? In this episode, I get real about my unexpected journey from dreading emails to loving them. Despite being a dyslexic and ADHD girl, I’ve figured out how to make email marketing my strength, and I’m excited to share my tried and tested strategies with you.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help...
2024-06-0419 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing89 | First Course Launch??? 3 Common Questions from a Beginning Online Course CreatorAre you struggling to decide what content to put in your course videos versus your PDFs? Or wondering if offering a bonus with your course is worth it? And How long do you wait from your initial course launch to your next course launch?In this episode, I answer ALL three of these common questions that many course creators, like my client Michelle, wrestle with. 💥CRAZY AFFORDABLE Deal on my 28 Day Course Clarity Jumpstart happening NOW!Go HERE to check out Michelle Brown at The Church Finance & Minister Tax Pod...
2024-05-3120 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing88 | Are You Struggling to Sell Your Online Course? Then Do THIS with Me!How well do you know your ideal client online, like your BFF? In this episode, I dive into the importance of truly understanding your ideal client's needs and pain points to create successful online courses.I share how knowing your ideal client can make marketing a breeze and ensure your course resonates with those who need it most. I also give tips on how to conduct market research, identify specific pain points, and build an engaged audience. If you want to save time and energy by aligning your course with your ideal client...
2024-05-2814 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing87 | 6 Effective Storytelling Strategies to Increase Your Online Course Sales & Engage Your Target Audience [Part 2]Have you ever thought about what type of stories you could use in your online marketing strategies to create the know, like, and trust factor?Storytelling is essential for engaging your audience, building connections, and effectively marketing your course or offer. In this episode, I share 6 strategies you can start implementing today!Also, Checkout Episode #86 for Part 1 of Storytelling for Online Marketing, I dive into why storytelling is crucial for marketing your online course.📖Grab my FREE Micro-Storytelling formula HERE to start creating your own sto...
2024-05-2414 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing86 | Boost Your Online Course Sales by adding Storytelling to Your Online Marketing Plan [Part 1]Wondering how storytelling can change your marketing game? Or Why you need to use it in your marketing?In this episode which is Part 1 of Storytelling for Online Marketing, I dive into why storytelling is crucial for marketing your online course. We all love a good story, don't we? I share how my parents' knack for storytelling influenced me and why stories can create an authentic connection with your audience, making your marketing efforts 22 times more effective!📖Grab my FREE Micro-Storytelling formula HERE to start creating your own stories in your bus...
2024-05-2117 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing85 | 4 Strategies To Do BEFORE You Create Your Lead Magnet for Your Target Audience!Is your lead magnet aligned with your digital offer? If you want quality leads on your email list, then you need to do these 4 strategies before you create your lead magnet.They will save you time and lots of brain space... if you map this out before you start.Other podcast about lead magnets you can checkout are:74 | Elevate Your Lead Magnet: How to Implement a Tripwire to Make Passive Income70 | From Lead Magnet to Connection: First 5 Nurturing Emails for Your Target Audience30 | 5 Ways to Grow Your Email List with your Lead Magnet to...
2024-05-1712 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing84 | Ready to Sell Your Course on Day ONE? Do these 3 Essential Steps BEFORE You Create Your Online CourseAre you wondering if they will buy your course on day ONE of your launch? You think you are ready to build the course and you may have even picked the course platform to have it on.... but if you don't do these 3 things first... then it may be ghost city on day one.I don't want you to fall into the same trap that some of my clients have. Tackle these 3 essential steps and you will be having an audience ready to buy as soon as you open the doors.📌Are you ready to mov...
2024-05-1413 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing83 | From 'I Can't' to 'I Must' : How to Overcome Obstacles and Succeed in Online CoursesHow can overcoming obstacles fuel your motivation and progress? What role does your "why" play in pushing past challenges? In today’s episode, we dive into these big questions with my guest, Jen Nix. Jen, a course creator, a single mom, and thyroid cancer patient, shares her inspiring journey of turning life's setbacks into powerful motivation. We explore how focusing on serving others and aligning with God's plan can radically change your approach to obstacles, transforming "I can't" into "I have to, and this is why."Jen Nix on Facebook: https://www.facebook.com/jenn...
2024-05-1032 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing82 | Will Your Target Audience Buy Your Online Course? 5 Proven Strategies to Test for SuccessWondering which of your course ideas will have your audience eagerly saying, “Take my money”? Curious about how to validate your course concept before diving headfirst into creation?In this episode of "Online Courses Made Easy," I tackle these burning questions and share 5 proven strategies to ensure your online course will captivate and sell.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply N...
2024-05-0713 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing81 | Discover Your Why: 3 Questions to Define Your Passion and Propel Your Online CourseWhy are you building an online business? What drives you to push through the tough days and keep moving forward to your goals? Join me in unpacking the powerful concept of “why” and how it can sustain you through challenges, inspire innovation, and lead to meaningful success. I give you 3 questions to ponder and get you narrowing down your "why".📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step for...
2024-05-0318 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing80 | 4 Effective Strategies to Create Engagement with Your Target Audience & They Think You are Reading Their Mind!Struggling with what content to create next? Ever wonder how to truly connect with your audience? In today's episode, I share 4 practical ways you can uncover the real needs and pain points of your target audience. Whether you're grappling with what to post on social media or how to structure your sales page, I'm here to help simplify the process.You can start creating content that feels like your reading their minds! Let's Go, My Friend!📌Are you ready to move forward on creating the right message, the right copy, and the right audi...
2024-04-3015 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing79 | Determine the Best Online Course Type for Your Online Business! Passive or Interactive?Are you trying to figure out the best way to generate income from your online course? Wondering whether a passive or more interactive course model suits your style and audience? In today’s episode, I dive deep into the distinctions between creating passive income courses versus those that include live interactions like coaching or Q&A sessions. I share insights from my own experiences and those of other course creators to help you understand the benefits and challenges of each model.Let's Go, My Friend!📌Are you ready to move forward on crea...
2024-04-2613 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing78 | Sales Funnels 101 for Online Course Creators: Effective Online Marketing Strategies for BeginnersConfused about sales funnels? Overwhelmed about where to start with your online course marketing? In this episode, I break down the mystery of sales funnels, simplifying the journey you’ll take your ideal client on through. I also walk you through the essential elements of a funnel, from landing pages to email sequences, and share my personal insights on speaking directly to your audience.Whether you're a novice in the online course creation world or you're looking to refine your marketing strategy, this episode is packed with actionable tips to ease that tech-induced head...
2024-04-2317 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing77 | 3 Objections to Overcome to Effectively Sell Your Online CourseDo you have a plan to deal with common objections that potential students might have when they take a look at your course? Do you know what are some common objections to why people do not buy your course?I share 3 common objections every online course creator needs to address in your marketing of your online course. When you walk in prepared with this plan, then you will be able create more sales of your course. Take a listen and take notes of getting your plan started and working your marketing strategy!Let's D...
2024-04-1912 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing76 | Got a Skill Others Love? Learn When it's Time to Create an Online Course to Make an ImpactWondering if you have what it takes to create an online course? Unsure of where to start? Today, my friend, I tell you how to know when you are ready to become a course creator. From sharing a unique skill or solution you've discovered to helping others achieve their goals, I discuss how recognizing your value can be the first step towards building your own course. Whether you're a retired teacher with decades of knowledge or a stay-at-home parent with a knack for baking, there's potential in your experiences. It's all about transforming your expertise in...
2024-04-1612 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing75 | Avoid These 4 Traps When Building Your Target Audience as an Online Course CreatorMake sure you do NOT fall victim to these 4 traps when you are building your audience as a course creator. Your working hard and putting in all the systems... but are you doing these things that will hold you back from building your engaged audience?Bring your favorite cup of coffee, your colored pens, and paper, so you can take notes and make sure you know what not to do in building your online engagement!Let's go, my friend! You have a course to create to impact even more!📌Are you ready to mov...
2024-04-1215 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing74 | Elevate Your Lead Magnet: How to Implement a Tripwire to Make Passive IncomeDo you ever wonder how to take your lead magnet to the next level, or what a trip wire is and how it can benefit your business? In this episode, I dive into these questions and explore how you can enhance your email list-building strategy by incorporating trip wires. I'll walk you through how to use the valuable real estate of a thank-you page with an irresistible offer, and how this can lead to increased conversions, income, and trust with your clients. If you're ready to discover how to boost your business with this powerful ta...
2024-04-0912 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing73 | 3 Must Have Online Marketing Strategies to Work On Your Business, and NOT Just In Your Online BusinessReady to scale your business? Let's talk about working ON your business, not just IN it. You see, it's not just about working IN your business; it's about strategically working ON your business to take it to the next level. I know, easier said than done, right? But don't worry! I've got you covered.I break down 3 strategies that will help you carve out time to map out strategy, set clear goals, and find an accountability partner to keep you on track. Let's Do This!📌Are you ready to move forward on cr...
2024-04-0514 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing72 | Simplify your Online Course Curriculum Roadmap with these 3 Easy Steps to Make an ImpactAre you struggling to figure out what to include in your online course? Not sure how to structure the content to make it engaging for your students? Well, in this episode, we're going to tackle exactly that!I'm sharing the process of mapping out your curriculum for your online course and 3 simple steps for your get started with yours today. I share everything from defining learning objectives to developing content, and the activities that really hit the mark.If you're ready to finally get moving on your online course creation, come hang out w...
2024-04-0214 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing71 | How to Escape the 'I Shoulda' Trap with Real Stories and 3 Actionable TipsHave you ever found yourself stuck in the cycle of saying "I should do that" without taking action? What's holding you back? You are not alone, my friend!I've been there and my clients! I am sharing real stories and 3 actionable steps to get you unstuck and moving forward, so you can make it happen, too!Let's do this, my friend! This is the sign you've been looking for... Stop 'Shoulding' and start 'DOING'!SCNMCoTGRzb0KwQN5cpa📌Are you ready to move forward on creating the right message, the righ...
2024-03-2914 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing70 | From Lead Magnet to Connection: First 5 Nurturing Emails for Your Target AudienceHas this question come to mind before? What do I do with the email list I've built? First, let me tell you... No matter your email list size... YOU need to do these 5 emails!I dive into the nitty-gritty of nurturing your email subscribers from the get go. I lay out a step-by-step process on how to craft those First Five Emails that keep your audience engaged and connected. So, if you've been wondering how to make the most of your email list, you definitely don't want to miss out on this...
2024-03-2614 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing69 | 3 Fears that Stopped Me in My tracks as an Online Course CreatorAt first, I said No! ... because the fear was bigger than my confidence.In this BFF (Business Forward Friday) episode, I talk about the fears and doubts I faced, such as not feeling knowledgeable enough and worrying about making mistakes. I realized that if I didn' t move past the fears, then I was withholding the gift that others are looking for and waiting for.Are you struggling with fear as an online business woman?📌Are you ready to move forward on creating the right message, the right copy, and the right audience? The...
2024-03-2213 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing68 | Low Ticket vs. High Ticket Offers: How to find the Perfect Balance to Make a Passive IncomeDo you wonder what type of digital offers to have in your business? And how many offers you should have?You are not alone... several of my clients ask me this question often, so I decided to break it down for you right here in today's episode.This episode will help you figure out exactly what is right for your business.Let's Go, My Friend!📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free app...
2024-03-1912 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing67 | How Creating Online Courses Can Transform and Scale Your Online BusinessHow can adding a course to your business benefit you and your potential clients? Building a course can change your life and your clients lives....and grow your business. You can serve 50 clients a month, instead of 3 individually.In today's episode, I share insight of the impact an online course will make in your business. Take a listen and see if this is the next right step for you! I also reference episode #66 to help take this idea to the next level, so you can start moving forward today!📌Are you rea...
2024-03-1510 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing66 | Are you stuck? Here are your First 3 Steps to Building an Online Course to Make an ImpactDo you want to know where to start in scaling your business with an online course? You need to do these 3 things before you ever worry about what platform to use.Take a listen to get these steps tackled so you can finally make progress on the course dream in your head.Let's Do This!!!📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in get...
2024-03-1212 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing65 | 3 ways to Break Free from Perfectionism and Excel as an Online Course CreatorAre you stuck in the cycle of perfectionism and not moving forward on scaling your business? Do you think that you have to do it all before you can scale and grow your business?In today's BFF(Business Forward Friday) episode, I share with you how I have so been there, plus many of my coaching clients. I give you 3 practical ways to manage your perfectionism so you can actual take the next step today!Let's Go, My Friend!💞📌Are you ready to move forward on creating the right message, the right...
2024-03-0812 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing64 | How to create a Simple Online Marketing Funnel to Make a Passive Income as an Online Course Creator [Part 2]Are you ready to take your marketing funnel strategy to the next level? You have to know where you are going, so that you can take these next steps in your marketing funnel!In today's episode, I share with you what the next 3 steps are in setting up a profitable marketing funnel. Make sure to first listen to Episode #62 - Part 1- Are You Missing the First 3 Steps in your Marketing Funnel?I also mention these episodes that will help you figure out your marketing funnel for your business:
2024-03-0512 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing63 | Building a Healthy Entrepreneurial Lifestyle: Mind, Body, and Community(BFF) Where does your health fall on your to-do list as an entrepreneur? Do you stay moving and motivating with a healthy lifestyle?Today, I share about things I have put in place to prioritize movement, have mindful nutrition, and how I find community and support since I left the office outside of the home.If we don't take care of ourselves we can't take care of our clients and students. Tune in learn ways you can make sure you are on the to-do list!BFF - Business Forward Friday mini-episodes are to...
2024-03-0111 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing62 | Are You Missing the First 3 Steps in your Online Marketing Funnel to Make an Impact? [PART 1]Have you added funnels into your business, yet? They really are not that scary... I promise!If you are confused on how to start creating a funnel or you want to make sure you are on the right track, then you need to listen in to today's episode! Here in Part 1... I cover 3 simple steps to get you started to mastering your funnels in your business.Let's Do This!I'm all about simplifying the tech and helping you amplify your strategy to build a profitable business!📌Are you ready to m...
2024-02-2714 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing61 | What if... You stop measuring your success on how far you have to go?(BFF) It's easy to compare ourselves to others and feel like we're not doing enough, especially when we see fellow creators achieving milestones that we aspire to reach. But remember, everyone's journey is unique, and progress is a continuous process.In today's episode, I share stories of how course creators that are brand new to the journey and those that have been on the road for a while... struggle with remembering to be proud of what they HAVE accomplished!I hope this gives you some encouragement to know you are not alone on this journey!
2024-02-2310 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing60 | Improving Email Engagement: 3 Essential Email Marketing Metrics for Online Course CreatorsDo you know if what you are doing is profitable? Are you using the data from your emails to make plans for your next email campaign? You may be doing a fantastic job or you may need to make some tweaks! But you don't know without knowing the data. Today I share 3 metrics and how to find your numbers to see what is going on in your email community!Grab a pen and paper.... and your coffee... and let's talk find out where you are!📌Are you ready to move forward on creating the...
2024-02-2018 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing59 | 3 Powerful Strategies to Overcome Decision Fatigue and Regain Clarity(BFF) Are you exhausted and tired of making all the decisions in your business? Do you wish you had someone to just tell you what to do?But wait... You choose to build your own business, so you could do what you want?! I share 3 strategies to help you overcome decision fatigue and regain the clarity you need to move forward.BFF - Business Forward Friday mini-episodes are to give you tools and inspiration to move your business forward! Come hang out with me and let's have some real conversations about the life as an...
2024-02-1611 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing58 | Have you written this ONE Email to Boost Your Online Course Launch Success? Do you know what is the 1 email or the 1 post a that you need to make before you launch? Do you know there is a particular one that you need to do? I share the value of the pre-launch phase and offers valuable insights on the 1 email or social media post crucial to success before the cart opens.📨Make sure to join my upcoming FREE Masterclass on Email Automations in ConvertKit to learn how to effectively utilize surveys & more advanced automations in your pre-launch emails.https://robbinkent.com/convertkitautomations/📌Are you ready to move...
2024-02-1312 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing57 | Business Forward Fridays (BFF's): Elevating a Strong Mindset, Body, and FaithOur FIRST BFF mini-episode! BFF stands for Business Forward Fridays! I am excited to share real and raw episodes about managing your mindset, building resilient bodies, and fueling unwavering faith as we move our businesses forward together!This episode sets the stage for engaging conversations to come in future BFF episodes as part of the "Online Courses Made Easy" podcast. I'm excited you are here with me! Grab your favorite cup of coffee and let's go!!!📌Are you ready to move forward on creating the right message, the right...
2024-02-0909 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing56 | Avoid an Online Course Launch Flop with these 6 Strategies to Make Money OnlineCurious about why your course launch may have flopped? Want to ensure a successful launch next time?This episode is all about the key factors to ensure a successful online course launch, even if you're a newbie in the game. Easy peasy things to start working on today!Get your pen & paper out and make sure you avoid a course launch flop! 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you...
2024-02-0619 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing55 | 3 Top Places to Connect with Your Target Audience and Build the Know, Like, and Trust to Make Passive IncomeAre you struggling with knowing where to market your business and create authentic connections? I used to do the exact same. I thought I had to be everywhere.Then I found my favorite places that jazz me up and I get to really support my people and share endless value with them. Take a listen and see how to find your people and where to hangout at online.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free...
2024-01-3016 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing54 | Attract Your Target Audience with 4 Proven Marketing Strategies to Make an ImpactDo you know your Ideal Client like you know your BFF? You should!!!Discover how knowing your audience can transform your online course & business strategy. 4 methods to start implementing to save you time and money in your messaging, course creation, and what offer you need to create.Gain valuable insights into leveraging market research, customer feedback, analytics, and networking to connect with your ideal clients. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I ca...
2024-01-2314 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing53 | 3 Essential Reasons you need a Strong Community to Make an ImpactDo you have a community of Biz Besties that you can rely on for support, collaboration, and people you want to learn from?We often think about community as with our potential students or clients, but we also need to surround ourselves with a community of like minded business owners who help us stay on track as the CEO of our own business.I share tips on what to look for and where you can find "Your People!".📌Are you ready to move forward on creating the right message, the right copy, and the...
2024-01-1617 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing52 | Can a podcast help you grow your business as an Online Course Creator? Julia Levine tells us how!Starting a podcast may be a great tool for you as a course creator to build your authority and provide value to your potential students of your course. In today's episode, I had the opportunity to interview a dear friend of mine, Julia Levine. She is the reason I finally pushed the publish button on my own podcast and she shares insights to help you see if it is the right decision for you!Get connected with Julia Levine at:https://thepodcastteacher.com/ Sign up for Julia's Masterclass on How to Really...
2024-01-0939 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing51 | How I Found My First & Forever Client: Plus Tips from My Favorite Health CoachI never saw this career & friendship coming 7 years ago... But God did!I interview my bestie, Lisa Arendell, and we share Lisa's Course Creation journey and our friendship, detailing how we took Lisa's local health business into the online space and the impact it has had on our lives and so many more. We dive into the exciting launch of Lisa's upcoming course and discuss the benefits of group coaching and the importance of market research in course creation. Additionally, Lisa provides valuable insights on maintaining physical, mental, and spiritual health while working...
2024-01-0239 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing50 | 3 Simple Strategies to Make Passive Income with Your Online Business in 2024. Use my Personal Action Plan.Can you believe we're about to wrap up 2023 already? It's been an incredible year, and we've learned so much together. As we gear up for 2024, I'm thrilled to share some exciting news about upcoming changes for the podcast and my business. I share 3 strategies that I am using to level up my business and serve you even better. You may want to use these strategies in your business, too.Check them out and let me know how you are getting ready for 2024!📌Are you ready to move forward on creating the right message, the...
2023-12-2617 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing49. My 6 Top Tech Tools as an Online Course Creator that Saves Time and MoneyI am answering the question I get asked so often! What tools do I use to run my business and provide my online courses that saves me time and money?Whether you're just starting out or looking to optimize your tech stack, these tools could be game-changers for you, too. I share my top 6 tools, along with why I chose this tool over others and the current price point to expect with my favorite tools.I also share a bonus tool at the end that will save you oodles of money!👩💻Find ALL my favor...
2023-12-1923 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing48. 5 things to tackle before 2024 to Soar as an Online Course Creator to Make Passive IncomeUncover the must-do steps to set your course creation journey on fire for 2024. I share five important things you should do to prepare for the upcoming year. Whether you're just starting out or looking to take your course creations to the next level, these tips will help you set the stage for a successful year ahead.Grab your favorite cup of coffee and take a listen so you can soar in 2024!📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to comp...
2023-12-1221 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing47 | Discover the 4 Best Online Marketing Strategies for Setting Your Online Course Launch DateHow do you decide when it's the right time to launch a course? What factors play a role in this decision making process?I share 4 key factors to help you know when you are ready to actual launch your course. You are putting so much passion and hours into building the course that you want to think through these 4 strategies in deciding when to launch it out into the world. Are you feeling inspired and eager to dive deeper into these crucial steps for launching your course? Join the discussion and connect with like-minded course c...
2023-12-0517 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing46. Save Time and Simplify Your Online Course Workflow with 4 Powerful Automations - Part 5Learn how to automate systems in your business & course to make money while you sleep!I break down the top 4 automations you need to build, launch, and deliver your online course. I share practical tips and strategies that you can implement today!We're diving into part 5 of our 5-part series on “Getting ready to build, launch, and deliver your online course in 2024!"Catch up on Part 1 of the series Structuring Your Course Content for Different Learning Styles here: https://podcasts.apple.com/us/podcast/42-part-1-structuring-your-course-content-for-different/id1667988484?i=1000633985833
2023-11-2815 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing45. Boost Student Completion Rates with Effective Delivery Strategies - Part 4Have you ever taken an online course where the delivery fell short? What elements do you think are crucial for an effective course delivery?You may make the sale, but if you don't nail the course delivery then you may be back to square one.I share 4 key elements to consider when delivering your profitable course and truly get your students winning in the end!We're diving into part 4 of our 5-part series on “Getting ready to build, launch, and deliver your online course in 2024!"Catch up on...
2023-11-2120 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing44. 9 Must-Haves for a High-Converting Sales Page to Improve Your Online Marketing Strategy - Part 3Have you ever struggled with writing sales page copy? How do you overcome the challenge of condensing your passion and energy into written words?It's crucial to have a sales page that is highly converting and captures the attention of potential students. You could have the best course in the world, but if you don't effectively communicate its value and benefits on your sales page, you may not see the success you desire.Trust me, I used to find writing sales page copy daunting, but now I'm excited to share my strategies with...
2023-11-1423 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing43. How to Choose the Right Course Platform for Your Online Business - Part 2Are you ready to find the perfect platform for your online course? Then let’s tackle the big question that's on everyone's minds when it comes to online courses: choosing the right platform. Trust me, it's one of the most asked questions in the tech world when it comes to course creation. People want to know which platform is best for them, what the costs are, and how easy or hard it is to set up.We're diving into part 2 of our 5-part series on “Getting ready to build, launch, and d...
2023-11-0920 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing42. Structuring Your Course Content for Different Learning Styles - Part 1How can we, as course creators, ensure that our instructional approach accommodates the diverse learning styles of our students? Recognizing that people learn in different ways, it becomes crucial for us to understand the preferred learning styles of our ideal students. This knowledge empowers us to transform our course information into the best format, ultimately contributing to the success and completion of our students.This is Part 1 of a 5 part series of "Getting Ready to Build, Launch, and Deliver Your Profitable Online Course in 2024!"As an educator for nearly 20 years, I...
2023-11-0718 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing41. 5 Mistakes to Avoid Before Launching Your Digital ProductHey Friend, In today's episode I'm chatting about the five things you absolutely shouldn't do before launching your digital product or online course. Trust me, these tips are absolute game-changers, so you'll definitely want to grab a pen and paper for this one. They are simple reminders that will make such an impact on finding the right students for your launch.God has given you these talents and skills, so go make sure everyone knows what you are doing!I have a few spots available for November for a FREE 30 minute Coffee...
2023-10-3119 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing40. How to monetize your teaching talent & expertise!I share a fascinating conversation I had with a longtime friend who never realized the potential of building an online course. Despite being an educator for 30 years, this friend had never considered leveraging her vast knowledge and teaching expertise to create an online course for additional income in retirement. This got me thinking about the countless others who may not recognize their ability to build an online course. Whether you're a natural teacher or simply have a skill or talent that comes effortlessly to you, this episode explores how to determine if building a course is...
2023-10-2414 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing39. *INTRODUCING* Online Courses Made Easy in 3 Simple Steps!Hey Friend! I'm Super Excited for you to listen to this episode and hear about what's coming up!In this episode, I have some BIG News to share with you! I'm officially launching and rebranding the podcast to focus on the world of online course creation. With years of experience in education and psychology, my passion for teaching and lifelong learning has led me to dive deeper into helping course creators build their businesses. In this episode, Robbin explains why turning your knowledge and skills into an online course can not only help yo...
2023-10-1714 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing38. 3 Online Course Platforms to use when you are on a Budget!Hey Friend, I dive into a topic that many new course creators grapple with: choosing the right platform to launch their courses on a budget. I'm sharing my Top 3 recommendations for cost-effective platforms that deliver results. I break down the pros and cons of each platform so you can make an informed decision. Don't let a limited budget hold you back from turning your knowledge into a profitable online course. Tune in now to discover the platforms that can help you reach your goals without breaking the bank.Plus a Bonus tip on ho...
2023-10-1013 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing37. How Should you Launch an Online Course: Email Marketing, Bootcamp, or Webinar? Online Marketing Strategy TipsHey Friend! In today's episode, I tackle a question that many entrepreneurs face: How to effectively launch a course? With options like webinars, boot camps, and email campaigns, it can be overwhelming to decide which strategy to choose. I explore the pros and cons of each approach, emphasizing the importance of building relationships with your audience. I also reveal the answer to the burning question about the best course-launching strategy. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free...
2023-10-0312 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing36. 3 Online Marketing Strategies to Boost Your Online Course Revenue & Make an ImpactHey Friend! Today, I share valuable insights on how to monetize your courses even after the initial launch. I start by discussing simple evergreen sales funnels and explains how you can generate consistent sales while you sleep. I also dive into other strategies that can boost your revenue and provide additional value to your customers. These 3 ways can be set once and you are good to go to have ongoing sales coming into your business.I'd love to connect! Feel free to DM me on Facebook or Instagram or email me at robbin@robbinkent.com....
2023-09-2612 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing35. 3 Strategies for Effective Course Delivery and Student EngagementIn today's episode, I dive into the world of learning strategies and delivery strategies for online courses.Drawing from my experience in education and teaching, I share valuable insights on how to create online courses that cater to different learning styles and preferences. I also emphasize the importance of adapting course content and delivery methods to effectively engage students and ensure their success. So, if you're a course creator or someone looking to enhance their teaching skills, you won't want to miss this episode. Get ready to learn strategies that will elevate your course cr...
2023-09-1914 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing34. Creating an Online Course: 5 Steps to Evaluate if it's a Good Fit for Your BusinessHey Friend! I dive into the world of online courses in today's episode. I break down the key factors to consider when deciding if it's time to add an online course to your business. From assessing your expertise to identifying the demand for your course, I cover it all. Plus, I share insights on creating a clear course outline and structure, marketing your course effectively, and the tech systems you need to launch it. Whether you're a seasoned entrepreneur or just starting out, this episode will provide you with valuable information on how to take yo...
2023-09-1215 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing33. Designing Graphics That ConvertHey Friend! I dive deep into the concept of how design communicates to your ideal client. I talk about that you don't need to be a professional graphic designer or hire one to effectively convey your message. With 86% of the population being visual learners, it's crucial to create visual elements that are easy to consume and resonate with your target audience. I share six key factors to consider when creating graphics and designing your brand. From understanding your visual language and selecting the right colors and fonts, to evoking specific emotions and incorporating storytelling, she provides valuable i...
2023-09-0514 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing32. 4 Tips for Building an Authentic Connection with Your Target AudienceIn today's episode, I'm diving into the topic of creating an instant connection online.You've done the hard work of getting people to notice you online, but now, how do you make that connection stick? Join us as we discuss 4 ways to ensure that your ideal client says, "I need you in my life." From establishing your unique brand voice to understanding your ideal client's online behavior and more, we'll explore the key elements that will help you forge that authentic connection to turn leads into paying clients. 📌Are you ready to move forwa...
2023-08-2914 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing31. How to build a Healthy Email List: Email Marketing Strategies for Online Course CreatorsIn this episode, we're diving into the world of email marketing strategies. I share the importance of having a strong and healthy email list filled with the right people who need your message. You'll learn five strategies for achieving this, including setting up a welcome sequence, giving subscribers the option to opt out of specific email sequences, utilizing the resend option, and cleaning out and deleting inactive subscribers. If you're ready to take your email marketing game to the next level, stay tuned for some expert advice that will help you connect and convert!...
2023-08-2217 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing30. 5 Ways to Grow Your Email List with your Lead Magnet to reach Your Target AudienceIn today's episode, I'm diving into the world of lead magnets and how to effectively promote them to maximize conversions. I give you 5 places you should be sharing your lead magnet to grow your email list.PLUS I have a new mini-course launching today that will help you create the Right Lead Magnet, Talk to the Right People in the Right Way, & on the Right Platform!!!📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I...
2023-08-1515 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing29. The Power of the Know, Like, and Trust stages! Marketing Strategy for Online Course CreatorsI dive deep into the powerful concept of "know, like, and trust" and how it plays a pivotal role in building relationships with our online audience. I explore the stages that lead potential customers from simply knowing about you to truly trusting you enough to make a purchase. I share practical tips on creating content that fosters familiarity, likability, and trust, while emphasizing the importance of credibility and experience. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free appli...
2023-08-0816 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing28. REAL TALK: Lessons Learned from Taking Risks & Embracing Failure!In this episode, I was interviewed by my friend, Tracy Beavers, and we had a great discussion about building our online business, along with the hills and valleys we've faced since leaving our original career. I share my personal journey of overcoming financial concerns and doubts to pursue my passion as an entrepreneur. From facing challenges and questioning whether to return to the school system for a stable income, to finding the courage to push through and build my own path. A story of resilience and determination. Join us as we both share our experiences...
2023-08-0144 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing27. Online Marketing Funnels 101 that Make an ImpactHave you created a clear marketing journey for your clients? You have to know what's the next every step for your potential client and current client!Setting clear goals is vital, whether it's getting them to stay on social media, become a follower, join an email list, or even participate in a launch. But what's the next step? Where should you ultimately lead them?You will create loyal clients faster when you know where you are taking them.If you are visual like me, then checkout my Marketing Funnel diagram here!
2023-07-2511 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing26. Building Better Business Relationships Through PersonalityI share the importance of understanding your client's personality to build stronger relationships. Whether through one-on-one interactions or group settings, gaining this understanding can lead to more successful partnerships and improved communication. I explore the use of personality tests and taking the time to understand clients' personalities as tools for smoother interactions. Additionally, I discuss how marketing efforts can change based on clients with different personalities.If you want to take the Enneagram personality test yourself, check out my favorite one here.I'd love to know what is your...
2023-07-1813 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing25. How Organization will Boost Productivity and EfficiencyIn this episode, I share 6 tips to get organized in your business so you can be more productive and consistent.I share real business examples with each tip. It's what I do in my own business and what I help my clients work on in their business. Grab your pen & paper and get organizing.DM me on FB or IG, if you need help organizing your ideas or want accountability in your business. It makes such an impact to not do it alone any longer!📌Are you ready to move forward on c...
2023-07-1114 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing24. 3 tips to stay Accountable as a Solopreneur!Being held accountable as a solopreneur can help you be more efficient in working on your business growth, and not just in your business to just stay afloat.I share 3 tips that work for my clients and myself to always make sure we are leveling up our business to help and serve more clients.DM me on FB or IG, if you need help brainstorming your ideas or want accountability in your business. It makes such an impact!📌Are you ready to move forward on creating the right message, the right copy, and the...
2023-07-0415 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing23. Solving Your Engagement Issue is really this EASY!Are you like so many of my clients? Are you struggling with engagement issues, being heard and seen on social media, and improving conversion rates on sales and landing pages?In this episode, I share with you 3 ways to improve your brand messaging that will improve your online engagement.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next step forward in getting there! Apply Now! 😁Do you...
2023-06-2717 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing22. Become More Confident with this Online Marketing Strategy to Make Passive Income!Before changing how I thought about marketing my business, I would cringe at the thought of talking about how much someone would pay for my services.But because I surround myself with other positive driven entrepreneurs, I was able to change the overwhelm in talking about my service to being confident about serving my clients and helping them accomplish their goal!Join me on this episode to learn how to make sure you are market yourself with ease and confidence.📌Are you ready to move forward on creating the right message, the right cop...
2023-06-1315 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing21. 3 Strategies on where to Market Online!I answer the question that many of my clients ask... "Where to start marketing a new business online?"I talk about the importance of knowing your personal strengths and what 'sets your soul on fire' to create a brand that reflects your personality and captures the attention of potential customers. I provide tips on how to create profitable strategies, connect with ideal clients, and build a relationship by using social media and different platforms. I share how to alternate between creating value-based content and promotional content while aiming to start with a "handshake" on social m...
2023-06-0613 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing20. 3 Mistakes to Avoid When Creating Graphic DesignsOn this episode of Branding Strategies that Convert, I dive into 3 common mistakes in graphic design and how to avoid them. I share tips on creating an emotional connection through branding. I explain the importance of designing graphics with white space, appropriate padding, and font size hierarchy to create visual breathing room and guide the viewer's attention to the most important information. Consistency in branding colors and style is also crucial to avoid turning off potential clients. Join me to learn how to maximize the impact of your social media and other content through good de...
2023-05-3016 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing19. My Personal Brand Story! Where it all began!I never dreamed I would be the CEO of my own business! But I love new adventures and trying my best to follow God's lead... and that is a huge part of where I am today in my business.In today's episode I explain the events that happened in my life that helped me pivot and create my thriving business today. I'd love to know if you can relate or need some extra encouragement in getting your business off and running to be an unforgettable brand!📌Are you ready to move forward on crea...
2023-05-2314 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing18. The Power of Micro Stories in Online Marketing and Branding to Make an Impact with Your Target AudienceStories are 22x's more memorable than facts alone! Using stories in every aspect of your brand is the most impactful way to create connection, build trust, and to become unforgettable to your ideal clients.This episode focuses on the power of micro stories, which are short and memorable narratives that help create connections in social media and emails. I explain how to create micro stories by identifying the purpose, crafting the story, setting the scene, incorporating emotions, and refining it for impact. Additionally, I addresses a common question about using stories in emails and other c...
2023-05-1613 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing17. Life as an ADHD Entrepreneur!Do you struggle with ADHD symptoms as an entrepreneur? You may or may not have an official diagnosis of ADHD, but you can so relate to the challenges that ADHD entrepreneurs face.In this episode, I encourage you to change your perspective of the challenges that you may face as an ADHD entrepreneur, but lean into the strengths you HAVE because of these character traits.I share how I've learned to thrive with ADHD and not to let it hold me back from going after the big vision and dreams I have deep in my...
2023-05-0918 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing16. Find Your Brand Voice...Find Your PeopleIn this podcast episode, we're going to dive into the world of brand of your brand voice. Have you ever wondered how certain businesses seem to have a distinct personality that shines through in all their messaging? Well, that's their brand voice, and it's a crucial part of building an authentic connection with your audience.We discuss 4 components of brand voice and how each have such a unique role in your overall voiceFinally, we discuss how important it is to be yourself and let your uniqueness shine through. By embracing your authentic self, you...
2023-05-0219 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing15. Know Your Brand to Grow Your BusinessIn this episode, I help you audit your own brand and see if it is aligned to your business goals!No matter how long you have had a brand, it's always a smart idea to check and see if it needs a refresh!It's a jam packed episode with so many amazing nuggets to help you elevate your brand.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the nex...
2023-04-2535 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing14. How to define your Target AudienceAre you struggling with figuring out who your target audience is? You may know their age, gender, and location, but what about their values, personality traits, and attitudes? In this podcast episode, we'll dive into the importance of psychographic data in understanding your target audience. Psychographic data includes information about your audience's lifestyle, values, personality traits, attitudes, interests, and behaviors. By understanding their underlying motivations, you can create messaging and branding that resonates with them on a deeper level. We'll explore 6 areas of psychographic data to help you get started in defining your tar...
2023-04-1816 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing13. Visual Storytelling 101: How to Make an Impact with Online CoursesDo you want to learn how to use visual storytelling to create an unforgettable brand and marketing strategy? Well, you're in the right place!Visual storytelling is all about using images, videos, and other visual elements to tell a story and create a connection with your audience. It's been around for centuries, and it's still one of the most effective ways to communicate and engage people emotionally.Did you know that 65% of people are visual learners? And that using visuals in presentations can increase understanding and retention of information by up to 400%? Crazy, r...
2023-04-1121 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing12. How to be a Finisher as the CEO!Friend... do I have a story for you! Last week I did something I never thought I could do - push a weighted sled down a 15 yard green turf inside the gym. And let me tell you, it was a real struggle bus.But, as I pushed through the rounds, adding more weight each time, something clicked in my brain. If I could do something like this, then what's stopping me from taking risks in my business? I mean, besides my crippling fear of failure, but that's beside the point.We all have t...
2023-04-0416 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing11. Lead Magnet Ideas for Coaches: Make an Impact with Your Online BusinessSince research shows it takes 6 to 8 touches before a potential client actually purchases from you, then providing lead magnets is a HUGE way to create a touch by your brand and your expertise. Then when you have their email which allows you to have more interactions with them to build that connection and share what you do and who you are.📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to complete my simple & free application, so I can help you take the next...
2023-03-2816 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing10. Email Marketing vs Email Copywriting: Marketing Strategies for Online CoursesDo you get lost at what to write in our Email Copy so that your subscribers actually open and read your email?If so, you will want to listen to this podcast to learn why you need email marketing in your business to grow, but then what to do when it comes time to write the email.You are going to get my 6 Step Engaging Email framework that I use in my email copy, and continue to have excellent email open rates no matter the size of email list!Links...
2023-03-2121 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing9. Steps in Brand StorytellingIf you have been in business for any length of time, then you know that the know, like, and trust factor is HUGE in any type of business.In this episode I am going to share my strategy in 6 steps on how to create and share a captivating brand story that allows you to connect with your audience and give them value all at the same time.These steps are straightforward but so impactful to create captivating stories that will help you build your personal brand and connect with your audience. Remember to b...
2023-03-1414 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing8. Ways to Deal with Imposter Syndrome & My Story!Everyone deals with Imposter Syndrome at some point in our lives! The questions are... How are you going to deal with it?Who are you not serving because you don't want to deal with it?Do you have a plan in place when Imposter Syndrome shows up in your business?I answer all of these questions, plus my personal story of how it has impacted my life!No matter what level you are at in your business... You can still struggle with Imposter Syndrome!DM me or email...
2023-03-0721 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing7. How to Stand Out Online!Standing out online doesn't just mean on social media! As an entrepreneur, we are all looking for ways to stand out from the crowd with our websites, email marketing, and social media.In this podcast, I share with you 3 ways to make sure you stand above the crowd and your ideal client sees who you are, what you stand for, and what you do! These 3 ways will make your ideal client say, "YES! I need to know more about her!"👉If you need help in figuring out who your Ideal Client is, then c...
2023-02-2819 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing6. 3 Mistakes to Avoid when Marketing your Personal BrandAfter you create your personal brand, marketing can be a struggle if you don't avoid these 3 mistakes.In this episode, I help you understand the difference between branding and marketing, along with 3 things that are Must Haves to have effective marketing. Your time is valuable and marketing your brand can get you nowhere, if you happen to be doing any of these things. You have amazing knowledge and a personality like no one else... so let's make sure others find you and know what you have to offer.If you want...
2023-02-2118 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing5. Brand Colors Equal Emotional Branding!Living in such a visual world, the color we choose makes such an impact from the colors we wear to the colors we use to promote our business. Choosing the right colors can create the right emotions that we want our ideal client to experience when experiencing our brand. Taking time to be intentional about the colors we chose in our business can make the difference between people scrolling right by us on social media… to stopping and thinking I need to check her out. In today's episode… I’ll share what color psycholog...
2023-02-1413 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing4. Emotional Branding 101Because your actual logo is only 10% of your brand, and we need to define the other 90% of branding before we ever get to your logo.So today, I am going to share the core of your brand... which is Emotional Branding. This will save you time and lots of brain cells when you are able to identify your own brand emotions.When you are able to define your brands emotions, then your message and design comes so much easier when you are writing your copy and choosing your brand look.In this episode...
2023-02-0820 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing3. Are you a figureoutable woman?Being a successful business women, you can't ever give up! You will fall down, but it's about how you get up and keep moving forward. Entrepreneurial life is HARD work! But when you set your mind to move forward one step at a time, then you will have more success than you ever imagined.Listen to my top 3 ways I push through the hard in business and life, and you can start implementing today. 📌Are you ready to move forward on creating the right message, the right copy, and the right audience? Then make sure to c...
2023-01-3109 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing2. Is your brand message working for you?How do you know if your brand message is connecting with your ideal client? I share my top 6 ways to know if your brand message is crystal clear to your ideal client. We dive into what exactly is included in your brand message, how it affects your clients decision making, and how to know if your brand needs a makeover.Getting crystal clear on your brand message makes your marketing simple and saves you time and energy. So… let’s see if your brand message is working for you.📌Are you ready to move for...
2023-01-3117 minWrite Copy that Connects | Online Marketing, Course Creation, Brand Messaging, Copywriting, Email Marketing1. Why do you need a brand?Welcome to the very first episode of Branding Strategies that Convert podcast! Listen in to learn a little about me, along with how creating a brand is so much more than designing a logo. Your logo is only 10% of your brand. In each episode, I will cover the other 90% of building your brand, as well as your logo.A brand is the master key in creating connections that will turn your ideal client into lifers that KNOW you are the exact person they need.📌Are you ready to move forward on creating the righ...
2023-01-3113 min