Shows
The eComm Growth ShowQ4 Holiday eCommerce Prep ChecklistHow To Get More eComm Sales During The Holiday SeasonOur Checklist For A Very Merry (And Profitable!) Fourth Quarter‘Tis the season for holiday promotions. We know you’re probably thinking, “It’s not even Halloween yet!” And sure, most of us haven’t exactly booked our flights home for Thanksgiving either.But we’ve already started seeing ads for Black Friday, Cyber Monday, and all those other “holidays” people look forward to this time of year. With that said, if you haven’t started decking the halls of your eComm strategy with festive promos...2022-09-2907 minThe eComm Growth ShowQ4 Holiday eCommerce Prep ChecklistHow To Get More eComm Sales During The Holiday SeasonOur Checklist For A Very Merry (And Profitable!) Fourth Quarter‘Tis the season for holiday promotions. We know you’re probably thinking, “It’s not even Halloween yet!” And sure, most of us haven’t exactly booked our flights home for Thanksgiving either.But we’ve already started seeing ads for Black Friday, Cyber Monday, and all those other “holidays” people look forward to this time of year. With that said, if you haven’t started decking the halls of your eComm strategy with festive promos...2022-09-2907 minThe eComm Growth ShowTikTok Creative Strategy For Shopify Brands 2022Propel Your eComm Brand To Stardom (And 8 Figures!) With TikTokWinning Social Strategies To Keep Your Biz In The Game During A RecessionHuddle up, eComm teams. Because the fourth quarter is starting soon. And if you want big-time profits for your Shopify store, you need a big-time playbook. (We’re talking champions league!)Here’s how TikTok – yes, that TikTok – can help you land more fans in the stands . . . or at least on your checkout page.The App That’s Changing The GameLet’s kick things off with some st...2022-09-1417 minThe eComm Growth ShowTikTok Creative Strategy For Shopify Brands 2022Propel Your eComm Brand To Stardom (And 8 Figures!) With TikTokWinning Social Strategies To Keep Your Biz In The Game During A RecessionHuddle up, eComm teams. Because the fourth quarter is starting soon. And if you want big-time profits for your Shopify store, you need a big-time playbook. (We’re talking champions league!)Here’s how TikTok – yes, that TikTok – can help you land more fans in the stands . . . or at least on your checkout page.The App That’s Changing The GameLet’s kick things off with some st...2022-09-1417 minThe eComm Growth ShoweComm Metrics That Matter Beyond 100k a MonthElevate Your eComm Monthly Rev From $100K to $1MThe North Star Metrics for Optimizing Your Asset AllocationIf your Shopify store is finally hitting consistent $100K months – ok, FIRST of all, congrats! (That's no easy feat.) But if you really want to take things to the next level, listen up.Let Go of Old eComm Marketing HabitsIt's time to face reality.The same metrics that got you to this milestone, won't get you to the next one. Your rocket is officially in orbit, which means it's time fo...2022-09-0718 minThe eComm Growth ShoweComm Metrics That Matter Beyond 100k a MonthElevate Your eComm Monthly Rev From $100K to $1MThe North Star Metrics for Optimizing Your Asset AllocationIf your Shopify store is finally hitting consistent $100K months – ok, FIRST of all, congrats! (That's no easy feat.) But if you really want to take things to the next level, listen up.Let Go of Old eComm Marketing HabitsIt's time to face reality.The same metrics that got you to this milestone, won't get you to the next one. Your rocket is officially in orbit, which means it's time fo...2022-09-0718 minThe eComm Growth ShowHow to Scale Your eComm Store While Others FailHow To Scale While Others FailIn today’s episode Rob & Dan cover the big names that have fallen this year and how you can avoid making the same mistakes to not only bypass their failures but continue to grow your sales.What the Big Names are Getting WrongListen in as we touch on big name busts like Ladyboss, Alex & Ari, Revlon, and Missguided.With all of these businesses, the common thread is a lack of adaptability. They were unable to adapt to the pandemic, to increased costs, to customer pr...2022-08-3125 minThe eComm Growth ShowScaling Your Ad Spend to 10k a Day ProfitablyScaling Ad Spend Beyond $10k/day ProfitablyIn today’s episode Rob & Dan unpack the biggest pitfalls we see Shopify store owners and CMOs make when trying to scale beyond 10k/day in ad adspend and reveal the must haves for any brand looking to succeed with higher daily spend.BIGGEST MISTAKESScaling too fast. At higher speeds, more can break quickly and aggressively.Making poor decisions based on inaccurate attribution models. If you’re using inaccurate attribution models, you’re walking your business off a cliff without realizing it.YoYo scaling. Scaling up and do...2022-08-0919 minThe eComm Growth ShowScaling Your Ad Spend to 10k a Day ProfitablyScaling Ad Spend Beyond $10k/day ProfitablyIn today’s episode Rob & Dan unpack the biggest pitfalls we see Shopify store owners and CMOs make when trying to scale beyond 10k/day in ad adspend and reveal the must haves for any brand looking to succeed with higher daily spend.BIGGEST MISTAKESScaling too fast. At higher speeds, more can break quickly and aggressively.Making poor decisions based on inaccurate attribution models. If you’re using inaccurate attribution models, you’re walking your business off a cliff without realizing it.YoYo scaling. Scaling up and do...2022-08-0918 min
The One Big Tip Podcast with Jeff MendelsonE203 - Multi-Channel Brand Building: Don’t Keep All Your eCommerce Eggs in One Basket | with Daniel Stafford and Robby SwitzerDaniel Stafford and Robby Switzer are the founders of Sopanaova, a modern growth media buying agency for eCommerce brands where they help clients skyrocket their revenues. Before Shopanova, Daniel and Robby were struggling to make ends meet as they started their first marketing business, but since then, they’ve learned how to leverage the power of multiple channels to create effective processes and funnels that bring in the big bucks. That’s why their One Big Tip is taking a holistic approach to eCommerce marketing.In recent months, it’s become clear that you can’t put all your...2022-02-0424 min
The eComm Growth ShowSelling eCommerce Businesses with Adam RundleAre you interested in diversifying your marketing strategy?https://shopanova-and-me.com/applyHave you ever considered selling your online business? For many business owners, selling their company isn’t even on their radar. They are much more likely to be concerned with their day-to-day operations, maximizing efficiency within their processes while maximizing profits.On this week’s episode of the eComm Growth Show, Adam Rundle joins host Robby Switzer to share his insights on selling online businesses. Adam is the Co-Founder of CleverProfits, an accounting firm specializing in helping online business owners scale thei...2021-11-2237 min
The Mister Productivity PodcastNavigating eCommerce in 2021 - Daniel StaffordDaniel Stafford from Alaska is a co-founder with Robby Switzer of Shopanova, a leading international agency that specializes in scaling online stores. They are known for growing their clients’ monthly revenues from 5-figures all the way to 7-figures. His website WHO IS MARK STRUCZEWSKI? Mark “Ski” Struczewski (Mister Productivity) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom, and enjoy their lives. In addition to being a productivity coach, Mark is a speaker, host of The Ma...2021-11-1434 min
The eComm Growth ShowAre Google Ads Right For You?Ready to get more sales with your Multi-Channel Strategy?https://shopanova-and-me.com/applyIf you’ve tuned into the eComm Growth Show at any point in the last year, you’ve probably heard us preaching about omnichannel marketing. As 2021 came into view, we began recommending eCommerce brands leave their single-channel marketing strategy behind in favor of a diversified strategy that utilizes several channels at once. This week, we’re talking with Elliot Manson, Shopanova’s Google Ads expert, about who can benefit from Google Ads, who should avoid the platform, and how scalable this mar...2021-11-0829 min
The eComm Growth ShowBuying an Existing BusinessReady to get more sales with your Multi-Channel Strategy?https://shopanova-and-me.com/applySole Sisters Origin StoryEvery business has a different origin story. Some are born as a solution to a problem; others are passion projects. For best friends Leann Wade and Nicole Garner, it was an opportunity they couldn’t pass up.Leann had worked as an accountant for the Watermelon Patch, a fruit-stand turned-boutique. The pair often dreamed of opening a boutique of their own, but the dream never seemed to evolve into a reality. As time passed, th...2021-11-0124 min
The eComm Growth ShowWhat It Takes to Grow a BusinessReady to get more sales with your Multi-Channel Strategy?https://shopanova-and-me.com/applyIn this week’s episode of the eComm Growth Show, Daniel and Robby sit down with Angela Fité, founder and CEO of Kinkistry, where she curated a collection of hair with a wide variety of textures, curls, and coils.As she started her eCommerce brand, Angela knew she needed to up her social media game. She started using influencer marketing, curating her social presence and increasing her audience reach.When the business began to get more traction and gai...2021-10-1825 min
The eComm Growth ShowWhen to Hire Your First EmployeeReady to get more sales with your Multi-Channel Strategy?https://shopanova-and-me.com/applyMany small business owners struggle to give up control while trying to grow their businesses. Maybe it’s hiring their first employee to help pack orders, or it might be outsourcing their marketing efforts for the first time. Whatever it might be, holding onto control often plays a crucial role in the success of their business, but at a certain point, it begins to hold them back from scaling.“I’m in all these Facebook owner groups, and I see over a...2021-10-1123 min
The eComm Growth ShowPodcast Why You HAVE TO Give Value in Business – Conscious CapitalismReady to get more sales with your Multi-Channel Strategy?https://shopanova-and-me.com/applyIn today’s world, businesses get a bad rap. There’s a common narrative that business is about selfishness, greed, and lifting a small portion of people at the expense of the majority. At Shopanova, we believe that business, when done well, can make the world a better place. This idea is founded in conscious capitalism.Conscious capitalism thrives on the idea that there is a higher purpose – that businesses provide value for the entire food chain. For suppli...2021-10-0419 min
The eComm Growth ShowWhy We Chose Shopanova to Run Our MarketingReady to get more sales with your Multi-Channel Strategy?https://shopanova-and-me.com/applyOn this special episode of the eComm Growth Show, we peel back the curtain to give you a look into our process and what it’s like to partner with Shopanova. While you might be used to Daniel and Robby hosting the show, this week, we listen in on a call with Oscar, one of our account managers, and Kole Jax Designs, one of our clients.We began working with Kole Jax Designs just as iOS 14.5 debuted. With the dark cl...2021-09-2731 minThe eComm Growth ShowFundamental Principles of Business You Need to KnowReady to get more sales with your Multi-Channel Strategy?https://shopanova-and-me.com/applyOn this week’s episode of the eComm Growth Show, Daniel and Robby chat with Dustin Finkel, CEO of Awakened Foods, which is responsible for Ka-Pop! and Bubba’s Fine Foods. Dustin has a resume you wouldn’t believe.It’s no exaggeration to say that Dustin is one of the great minds in the CGP space, and he could have nearly any job he wanted in the space. Instead, he chose to lead a startup and grow a new CGP busi...2021-09-1327 minThe eComm Growth ShowDropshipping is DEAD | How to Build Actual BrandDo you need more Brand Exposure and Online Sales for your amazing product?>> CLICK HERE TO GET STARTED!How Can I Adapt?It is crucial for marketing and advertising strategies to evolve to succeed as an existing eCommerce brand. For those of you keeping up with Season 4 of The eComm Growth Show, you will know this has been a common theme. The most significant way to know if you're a brand is to ask yourself: if your store shuts down tomorrow, would anyone miss your products? (7:37)...2021-09-0119 minThe eComm Growth ShowDropshipping is DEAD | How to Build Actual BrandReady to get more sales with your Content Strategy?https://shopanova-and-me.com/applyIn 2021 you have the opportunity to build a community of people that want to come back to your store, support your product, and convince others to buy it as well. They will tell others because they are bought in. Social media platforms such as Instagram and TikTok have made products go viral overnight without the company even having to spend a dollar. Why? Because they build an organic story and feed it to a community of people who are bought...2021-08-3019 min
The eComm Growth ShowLearn From Failure and You Will SucceedDo you need more Brand Exposure and Online Sales for your amazing product?https://shopanova-and-me.com/applyAre you struggling to overcome adversity in your pursuit of creating a successful online store? Many entrepreneurs and online store owners know that it can be difficult to discern whether struggles and failures are signs from the universe that they should give up or if they are merely obstacles to overcome. On a recent episode of the eComm Growth Show, Deric Cahill discussed this topic with Daniel and Robby. Deric is the founder of...2021-08-2330 minThe eComm Growth ShowStrategy Changes for 2021 that every Online Store Owner Should ImplementReady to get more sales with your Marketing Strategy?https://shopanova-and-me.com/applyThere are countless ways to describe 2020, a year that became an outlier when COVID-19 kept people at home and turned established systems on their heads. To be frank, we do not feel the need to add to the already saturated landscape of discussion about how the pandemic altered our day-to-day lives.However, 2020 was a year full of strategic and numerical exceptions in the eCommerce marketing space. We believe we must discuss the reasons for these outliers, why 2021 will be different...2021-08-0235 min
The eComm Growth ShowWhy ROAS Is Keeping You from ScalingReady to get more sales with your Marketing Strategy?https://shopanova-and-me.com/applyWhen we talk with businesses about their marketing efforts and plans to scale, we commonly find that brands are too focused on their ROAS, or return on ad spend. They are consumed with raising their ROAS to 7x or 10x and lose sight of their original goal: growing their business. If this describes you, do not fear – We’ve been there too. Let’s take a look at how you can measure your marketing efforts and grow your business well.At Sho...2021-07-2622 minThe eComm Growth ShowHow We Built a Die-Hard Team of eComm Experts in a World Gone RemoteReady to get more sales with your Content Strategy?https://shopanova-and-me.com/applyHow has your business handled the transition to a remote or hybrid workspace over the last year and a half? As COVID-19 kept most people isolated in their homes, companies worldwide were forced to accept the growing trend of remote and hybrid office hours earlier than they had anticipated.The new structure brought several questions and challenges that were long since ironed out in the previous era of office-based work.How do you promote a positive, growth-focused company...2021-07-1924 minThe eComm Growth ShowHow We Built a Die Hard Team of eComm Experts in a World Gone Remote2021-07-1924 min
Hooked On StartupsDaniel Stafford And Robby Switzer - Founders Of ShopanovaFrom working as fishermen in Alaska to running an eCommerce marketing agency. This is the career path of Daniel Stafford and Robby Switzer. Daniel and Robby are the founders of Shopanova. Shopanova helps online stores grow with their top-notch digital marketing strategies. Join your host, Matthew Sullivan as he talks with this remarkable duo. Learn why Daniel and Robby wanted to start to change their lives and start a company. Discover how the pandemic shifted in their favor, how data privacy affects them, and learn their marketing strategies.2021-06-1649 min
The eComm Growth ShowWhat Analytics Actually MatterReady to Scale Your eCommerce Brand With Data?Hire Us! 👉 https://shopanova-and-me.comOften, we consult our clients on things other than Facebook ads – specifically the metrics that are commonly overlooked.Our clients are putting everything they have into getting sales, but the capacity to look at the big picture can get tricky for a business owner wearing so many hats. This is where we happily come in to help!One thing to note – we do not believe in shifting blame. As data comes in, there are specific, actionable metrics that we look...2021-06-1437 minThe eComm Growth ShowOnline Marketing For Creative Store Owners | Shopanova + The Bookish Box & ShopReady to get more sales with your Content Strategy?https://shopanova-and-me.com/applyHere at Shopanova, we are always talking with small-business owners that are hoping to scale. While marketing and advertising are challenges that these companies must overcome, we know there are plenty of other hurdles to jump as well.In this week’s episode of the eComm Growth Show, Daniel and Robby chat with Justine Woods, the founder of The Bookish Box, about her experience growing her business. From hiring the right employees to learning from mistakes and spending money on ma...2021-06-1417 min
The eComm Growth ShowCommon Mistakes Online Store Owners MakeReady to see what a team of Facebook ad experts can do for your eComm business?2021-06-0726 min
The eComm Growth ShowGrowing Your Brand With a Broad Audience | Shopanova + DwellReady to get more sales with your Content Strategy?https://shopanova-and-me.com/applyOn the eComm Growth Show, we love to highlight eCommerce brands that are sticking out from the crowd and paving a unique path while they build a successful online presence. Undoubtedly, Dwell is a perfect example of these success stories.Dwell creates graphics and designs that help its subscribing members memorize scripture throughout the day. The brand sends out a temporary tattoo, keycard, and devotional print, each with the Bible for the month.Natalie Abbott and Vera Schmitz...2021-06-0132 min
The eComm Growth ShowPartners & Mentors: The Most Important (Yet Forgotten) AssetReady to get more sales with your Content Strategy?https://shopanova-and-me.com/applyDon’t go into business with friends or family. The chances are high that this isn’t the first time you’ve seen this advice – it’s some of the most common advice shared amongst business professionals. In terms of popular business advice, it’s somewhere between don’t reinvent the wheel and know your market.At Shopanova, we aren’t fans of that guidance in particular. Daniel and Robby, the founders of Shopanova and hosts of the eComm Growth Show, are brothe...2021-05-2421 min
The eComm Growth ShowWhy the Best Products Still Need Good MarketingScale your eCommerce store with Shopanova todayhttps://shopanova-and-me.com/applyHere on the eComm Growth Show, we make a point to help eCommerce brands navigate the often arduous process of marketing and growing their online stores. One of our favorite avenues for this is talking with founders that have experience growing their business from the ground up.In this week’s episode, Daniel and Robby talked with Katerina Rothman, the founder of Beflax Linen, about her experience building her online store. Katerina always had dreams of founding her own business, but she st...2021-05-1727 min
The eComm Growth ShowThings to Know BEFORE Starting an eCommerce StoreScale your eCommerce store with Shopanova todayhttps://shopanova-and-me.com/applyHere at Shopanova, we talk a lot about growing your online business, but we haven’t spent as much time talking about what to know before launching your store. On a recent episode of the eComm Growth Show, our founders Daniel and Robby talked with our very own clients Ember and Elina, founders of theClothesRak.The pair started their online store in 2018 after meeting two decades prior while working for Nordstrom. Both partners had loads of experience working in retail, and it ha...2021-05-1024 min
The eComm Growth ShowBuilding an Online Retail Business 2021 | Shopanova + Sheets & GigglesReady to get more sales with your Content Strategy?https://shopanova-and-me.com/applyOne of the most common mistakes Colin sees with young online business owners is a lack of a forward-thinking plan. They’ll buy $10k worth of product before they have a plan for how to sell it all, or they won’t forecast their break-even points. They skip over their variable costs, and they don’t account for discounts or returns. And past all of this, they often don’t consider how their goals align with their business model.Do the...2021-04-2639 min
The eComm Growth ShowGrowing a Creative Business Through eCommerceApply here to become a Growth Partner with Shopanova and scale your creative business. https://shopanova-and-me.com/applyFor many creatives, business acumen does not come naturally. They might create some of the most intriguing art, but their business will struggle if they don’t market it well. Stacie Bloomfield, the founder of Gingiber, is an exception.Stacie was pregnant with her first child, but she and her husband could not afford to decorate a nursery. Drawing from her artistic passions, she created all of the artwork for the walls herself. Her husband encouraged her to s...2021-04-1933 min
The eComm Growth ShowAmplifying Your eCommerce Brand With Paid Search | Shopanova + PurpleReady to Maximize your Customer Acquisition?https://shopanova-and-me.com/applyWhat do you know about paid search marketing? It can commonly seem perplexing to people unfamiliar with the subject, partially because of the many different names, types, and abbreviations. Whether it’s search engine optimization (SEO), search engine marketing (SEM), or pay-per-click (PPC), we’re generally talking about the same thing: making sure that your brand is the first thing people see in their search results. At Shopanova, we typically operate in paid social marketing, but we know that paid search can seriously impact...2021-04-1221 min
The eComm Growth ShowHow to Improve Your Email MarketingAre you ready to maximize your customer acquisition strategy?https://shopanova-and-me.com/applyWe spend a lot of time talking about new-customer acquisition through paid advertising, but prioritizing previous customers is vital to any eCommerce brand that wants to be successful.After all, attracting new customers will cost your brand more than retaining your existing customers.Email marketing is a tried and true method of keeping your current customers engaged with your brand, but plenty of people are doing it wrong.🤦♂️(5:49) Biggest mistakes in email marketing 💪(10:48) Setting goals ✅(13...2021-04-0523 min
The eComm Growth ShowStepping Into The Digital AgePartner with us and scale your business👉 https://shopanova-and-me.com/scale-nowAs we’ve stepped into the digital age, so many marketers have lost sight of what we are doing here.Plenty of people who have been in this industry for a long time have been reluctant to evolve with the trends and embrace newer digital marketing tactics. Younger marketing professionals often tend to dive headfirst into current trends and lose sight of their client’s target audience because they are focused on learning the newest platform.Often, marketers forget that our prior...2021-03-2923 min
The eComm Growth ShowGrowing An eComm Brand | What Converts & Common MistakesPartner with us and scale your business👉 https://shopanova-and-me.com/scale-nowAre you having a hard time converting your ad spend into additional revenue? Maybe you feel like your marketing strategy isn’t working, and you can’t seem to figure out why your online business isn’t hitting the sales numbers you were hoping to reach. Our resident marketing expert Nathan Otwell joined Daniel and Robby this week to provide you with what you need to finally achieve the online sales numbers you’ve always dreamed of.“If you’ve got money to put behind adv...2021-03-2235 min
The eComm Growth ShowAd Creative that works - Harmon brothersReady to scale your creative strategy with Paid Ads?👉 https://shopanova-and-me.com/scale-nowFor online business owners, creating memorable advertisements that sell can be quite a challenge. They have to choose whether they want to save money and make the ads themselves or cough up some cash and outsource to an agency. It’s a tough choice, and it can have a drastic impact on a company’s direction. Kent Lloyd, the Director of Harmon Brothers University, joined Daniel and Robby for the first episode of the eComm Growth Show’s third season to demystif...2021-03-1538 min
The eComm Growth ShowHow to Increase LTVReady to grow your eComm brand massively? Hire Us!👉 https://shopanova-and-me.com/scale-nowAre you wondering what's holding back your eCommerce brand?Although they don't realize it, many people forget about two-thirds of the necessary steps to growing a business. Growing a business can be complicated, but you can simplify it into three simple steps:1. Acquire new customers2. Increase the value of your average sale (AOV)3. Convince your customers to purchase from you again In marketing, so many people spend all of their time on the...2021-02-1515 min
The eComm Growth ShowWhat IOS 14 is doing to eCommerceTired Of Navigating Advertising Platforms Like Facebook?👉 https://shopanova-and-me.com/scale-now If you’ve been around here before, you probably already know that we like to talk about embracing change.Last week, Daniel and Robby talked about embracing change and making it work for you. Let’s look a little deeper at a few strategies we are using to stay ahead of the game with the changes we are currently facing.Once you’ve gotten out of the echo-chamber of fear, it’s time to set your direction for what is to come. Look...2021-02-0826 min
The eComm Growth ShowThe End of FacebookTired Of Navigating Advertising Platforms Like Facebook?👉 https://shopanova-and-me.com/scale-nowWe'll let you in on a little secret: people are afraid of change. We are wired to resent it. Change sparks fear in people that what they do or what they love will go away. When people notice change, they often start future-tripping, spending all their time trying to find solutions for tomorrow’s problems rather than focusing on today and finding solutions that embrace change and allow you to succeed.eCommerce professionals may not realize it, but we ar...2021-02-0113 min
The eComm Growth ShowBuilding a Remote TeamReady To Grow Your eComm Brand Massively in 2021?👉 https://shopanova-and-me.com/scale-nowWhile bringing most sectors to a halt, the pandemic made e-commerce an outlier. Several e-commerce companies have witnessed extraordinary growth during the last twelve months, including our own. Along the way, we learned valuable lessons on how to build a fully functional and integrated remote team.We had to scale up our operations on the back of increased demand for our services. We needed additional resources to help deliver those services with exceptional quality and due diligence. And...2021-01-2524 min
The eComm Growth ShowWhy We Are in BusinessFeeling Trapped In Your eComm Business?👉 https://shopanova-and-me.com/scale-nowWhy did you build your own business?Understanding your "Why" is one of the most important foundations to building a successful company.Your "why" might change multiple times as you grow, and that’s perfectly natural, but remembering what motivated you to get started is one of the most impactful daily affirmations you can practice.Listen in as Robby gets vulnerable and provides his very intimate testimonial about what Shopanova means to him.From feeling powerless financially and a...2021-01-1825 min
The eComm Growth ShowThe Evolution of Online RetailReady To Grow Your eComm Brand Massively in 2021?👉 https://shopanova-and-me.com/scale-noweCommerce witnessed unprecedented growth in 2020 as people were confined to their homes. This evolution of online retail was made possible by both new consumers and additional purchases from existing customers. Big box retailers expanded their online offerings to create a new category of businesses, bricks and clicks, making them omnichannel platforms. What can small businesses learn from the bigger players who are riding high on this e-commerce wave? What can independent sellers emulate from the strategies of the...2021-01-1134 min
The eComm Growth ShoweCommerce Trends For 2021Ready To Grow Your eComm Brand Massively in 2021?👉 https://shopanova-and-me.com/scale-nowThis year we saw an incredible boom in eCommerce sales. There was a ton of change as a pandemic hit in February/March of 2020, with many brands resisting the need to adapt or not realizing the depth of the situation. By now, even brands that initially resisted eCommerce have begun to create websites and implement online shopping systems. This episode focuses on a recap of the 2020 eCommerce scene, and what the hottest trends will be in 2021 for eCommerce brands. 2021-01-0417 min
The eComm Growth ShowThe Healthy Balance of eComm GrowthQuit worrying about the day to day friction in your eComm business...Hire Us! 👉 https://shopanova-and-me.com/scale-nowFriction is necessary for growth in business. A lot of times, business owners will shy away from friction or conflict when they’re just starting out, but as Biggy said - “mo’ money, mo’ problems”. The only way to tackle new problems that arise during growth cycles is with different perspectives, and group think is never good for productivity. You need multiple perspectives working towards the same common goals.On this episode of Th...2020-12-1415 min
Rogue CreatorsMaster E-Commerce Marketing w/Robby Switzer & Daniel Stafford of Shopanova [Founder's Series]Shownotes(0:30) Intro(5:54) Shopanova’s backstory(12:10) What sets Shopanova apart(16:49) Company culture(21:56) What you communicate with your ads(26:11) Advice for people starting their own business(31:37) Wrap upLinksBryan FittinLoren LewisDaniel Stafford Robby Switzer ShopanovaShopanova Instagram Shopanova YouTube Quotes“I feel like if we could do it, knowing what we knew and building this out, like it should i...2020-12-1032 min
The eComm Growth ShowEmail & SMS Marketing for eCommerce BrandsReady to Maximize Your Customer Acquisition?Hire Us! 👉 https://shopanova-and-me.com/scale-nowAs an eCommerce business owner, you regularly invest money to drive potential customers to your store through a paid ads system, influencer network, or some other customer acquisition system. In order to maximize this investment, you have to create a personal touch strategy for your shoppers and paying customers. This week we have Blake Puryear, a senior product manager from Drip (👉https://www.drip.com) to discuss how eComm brands can maximize their customer acquisition with Email and SMS, otherwise known as Dir...2020-12-0729 min
The eComm Growth ShowBlack Friday / Cyber Monday Are Over. What Now?Ready to Explode Your Online Store Sales?Hire Us! 👉 https://shopanova-and-me.com/scale-nowTraditionally, Black Friday was the weekend where businesses would make the bulk of their fourth-quarter sales—or even the sales for the whole year. This weekend was and still is a huge opportunity for stores to move a lot of inventory. However, after campaigning for Black Friday or Cyber Monday sales, businesses might wonder what to do next when those events are over. On this episode, we discuss the trends that our team is seeing, and how we are h...2020-11-3029 min
The eComm Growth ShowOvercoming The Odds - An eCommerce Entrepreneur's JourneyReady to Scale Your eComm Entrepreneurship?Hire Us! 👉 https://shopanova-and-me.com/scale-nowEvery entrepreneur has faced their dark moments when life bites you.When the going gets tough, it’s hard to remember why you started to chase your dreams of freedom and success in the first place. Ken Nickels, CEO of Raw Hair Organics (https://rawhairorganics.com) and RawganX (https://rawganx.com) - among other brands - knows those feelings well because he's faced some pretty dark times. More than his fair share, in fact.We invited Ken to jump on th...2020-11-2354 min
The eComm Growth ShowWhy Ad Creative is Important | Shopanova + Chamber MediaReady to Scale Your Online Creative Strategy?Hire Us! 👉 https://shopanova-and-me.com/scale-nowThe COVID-19 pandemic has dramatically changed how we survive as a business. Businesses are having to pivot to online to stay connected with their customers. Travis Chambers, founder of Chamber Media (https://www.chamber.media), believes one of the key factors in growing an online business right now is the increased value of Ad Creative. Listen in as Travis shares insights about how his business managed to not only survive, but thrive, during this crisis. Travis, 32, is one of...2020-11-1644 min
The eComm Growth ShowHow to be an Authentic LeaderAre you ready to remove the stress of getting sales in your Online Store?Hire The #1 Marketing Team in eComm! 👉 https://shopanova-and-me.com/scale-nowWhat do you do when you don't feel like showing up?Show up anyway.There's this constant pressure as a business owner to always be on and be performing.For instance, we talk about the same things over and over for our audience, and sometimes we just get sick and tired of it.Repeating the same 3-5 ad hacks just isn't it...2020-11-0914 min
The eComm Growth ShowWhat Analytics Actually MatterReady to Scale Your eCommerce Brand With Data?Hire Us! 👉 https://shopanova-and-me.comOften, we consult our clients on things other than Facebook ads – specifically the metrics that are commonly overlooked.Our clients are putting everything they have into getting sales, but the capacity to look at the big picture can get tricky for a business owner wearing so many hats. This is where we happily come in to help!One thing to note – we do not believe in shifting blame. As data comes in, there are specific, actionable metrics that we look...2020-11-0237 min
The eComm Growth ShowHow to Grow an Idea Into a Business | Shopanova + Generation MindfulReady To Take Your Online Brand To The Next Level?HIRE OUR TEAM! 👉 https://shopanova-and-me.comIn the Season 2 premiere of The eComm Growth Show, we chat with Suzanne Tucker of Generation Mindful (https://www.genmindful.com) about how building a brand focused on impact rather than sales ultimately produced the desired monetary results that most entrepreneurs are reaching for.A lot of entrepreneurs will ask us *"how do I find a winning product that will sell?"*For Suzanne, the formula was simple. She had a burning desire to solve some ser...2020-10-2641 min
The eComm Growth ShowThe Power of StoryReady To Take Your Brand's Story To The Next Level?Are you interested in pushing your marketing strategy to the next level?https://shopanova-and-me.com/apply⭐ Follow Us For More! ⭐IG: https://www.instagram.com/_shopanova_/FB: https://www.facebook.com/shopanovasocial2020-09-2111 min
The eComm Growth ShowWhat Success Looks LikeTired of stressing over getting sales in your eCommerce Business?
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“The problem with the brand we’re running right now is everything is down to a science, everything is very automated, we’ve done everything that we’ve wanted to do. So when you get to a point like that, how much more can you really do? I feel like I’m hitting a wall. It came down to...Am I happy?”
Those are the reflections of e-commerce millionaire Chris Conrady, after years of hustling and starting numerous side gigs. He finally hit on a “formula”...2020-09-1526 min
The eComm Growth ShowFounder's Story Part 2Ready to grow your online store profitably?
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In part 2 of the Founders’ Story, we continue answering this question:
How do two former fishermen who grew up in rugged Alaska and Montana end up as founders of an e-commerce marketing business?
Where We Left Off
Both Daniel and Rob made the transition out of the commercial fishing industry, realizing they didn’t have to do things the same way their families had. Daniel and Rob realized that their next chapter had to be different.
They realized how much they loved making videos on the boats, so they...2020-09-0841 min
The eComm Growth ShowFounder's Story Part 1Ready to scale your online store with Facebook ads?
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How do two former fishermen who grew up in rugged Alaska and Montana end up as founders of an e-commerce marketing business?
Good question.
Daniel’s Story
Daniel grew up in Homer, Alaska as the son of commercial fishing legend Tom Stafford. Since he was 3 years old, Daniel was out on the boat with his father, gone for a month at time. It was an amazing experience. Fishing all summer, homeschool in the fall and winter. Repeat.
Daniel remembers getting a big set of fish and th...2020-09-0138 min
The eComm Growth ShowInfluencer MarketingReady to scale your online store with Facebook ads + User Generated Content?
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What is Influencer Marketing?
This method of social media marketing leverages endorsements and product mentions from influencers who have a dedicated social following. Influencer Marketing is effective because followers trust the influencers and this provides much needed social proof for a brand’s value.
Shopanova noticed that significant portions of social budgets are now being earmarked for influencer campaigns and wanted to explore the concept to help their audience better understand Influencer Marketing.
What Is the Difference Between Influencers, Microinfluencers And Nanoinfluencers?
Before ju...2020-09-0137 min
The eComm Growth ShowWhy Scaling Past 10k is Harder Than Getting ThereReady to scale your online store with Facebook ads?
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If you’re watching or listening to this episode, you may have already seen some of our ads on Facebook, Instagram, or YouTube. If you’ve been paying attention, you know that our paid ads strategies are designed for businesses that have already achieved 10K in sales per month. In response to those ads, the most typical comments are:
It’s important to dispel this myth.
The First $10K: Before and After – What’s the Difference?
The Low Hanging Fruit
A company that hasn’t achieved the $10K mon...2020-09-0120 min
The eComm Growth Show5 Pillars of a Successful Business and How to Avoid eComm FailureReady to see what a team of Facebook ad experts can do for your online store sales?
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How is Your Business Operated at Scale?
We've learned and crafted a successful model based around these five pillars through our time in the industry:
It’s worth pointing out that these five components all have equal importance but should be executed in the order they listed. Not doing so might result in the failure of your online business.
Why are Marketing and Sales a Top Priority?
While many people think that the product and its viability is mo...2020-09-0112 min
The eComm Growth ShowCommon Mistakes Online Store Owners MakeReady to see what a team of Facebook ad experts can do for your eComm business?
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Avoid Making These Six Mistakes That Online Store Owners Commonly Make
Online stores always bring the potential for profits and personal gains as a business owner.
Realizing the potential, however, requires a measured and strategic approach that takes time to develop.
Part of crafting a successful online store is avoiding critical pitfalls that only seem to generate missed opportunities.
Through the six examples discussed below, we’ll examine some of the common mistakes you’ll want to avoid as an o...2020-09-0126 min
The eComm Growth ShowHave Fun. Make Money.Do you want our marketing team to create sustainable, profitable growth in your eCommerce business?
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Did you know it’s possible to directly link HAVING FUN with making more money in your business?
A lot of people struggle with this connection, but we see it every day in our business. If a meeting is getting too serious, Robbie will start to call someone out in a firm tone. Then, with everyone holding their breath, he’ll laugh and say, “Naw, just messing with you.” It makes everyone laugh and releases tension, which allows the meeting to move...2020-09-0115 min
The eComm Growth ShowThe Hidden Metric | The Cost Of Losing Shoppers To Your CompetitionAre you an eCommerce brand looking to scale to the next level?
Click Here: https://shopanova-and-me.com
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Here’s a hard truth about ecommerce: If you feel that you’re not getting enough traffic or generating enough sales, your competition is most likely spending more money than you are on acquiring customers. Sales leaders who want an immediate return on investment must spend money. In an age where ecommerce is only getting bigger, paid traffic is essential to drive lifetime customer value, and it means having a loss leader mindset.
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Loss Leader Mentality
What does it mean to be a loss...2020-08-3109 min
The eComm Growth ShowWelcome to the eComm Growth ShowWelcome to The eComm Growth Show, where we speak with professionals around the world about ecommerce marketing.2020-08-2600 min