Shows
You're BookedSara Pascoe - You're Booked Archive All-StarsWhile we're taking a little break, we're sharing some of our favourite episodes from previous series. This week, it's the amazing stand-up, author, actor and all around inspiration Sara Pascoe! Sara is one of the most heralded comedians working today and the immensely talented author of the books Animal, Sex Power Money and the novel Weirdo. We talked to her about reading habits during quarantine (the episode was recorded during lockdown), big lies involving hamsters, unspeakable acts committed against libraries and the saddest book she has ever read. Find a full list of the books Sophie mentioned at our...2024-04-2945 min
World Class Copywriting and Marketing PodcastThe Secret to Emotional Triggers in Headlines Revealed in This Quick Copywriting TipHeadlines aren't just about saying what's inside. They're about making your audience feel something powerful that compels them to dive deeper. Learn how to use emotional triggers to make your headlines pop and grab attention. #Copywriting #Headlines #EmotionsSubscribe to The World Class Copywriting and Marketing Podcast on Soundwise2023-10-2001 min
World Class Copywriting and Marketing PodcastUnlock the Power of Pace in Copywriting with This Quick Copywriting Tip👉👉👉 SUBSCRIBE NOW SO YOU NEVER MISS ONE OF MY QUICK COPYWRITING TIPS!!!
➡️➡️➡️ To Kick Your Copywriting Skills Into High Gear get my FREE Ebook - Seven Figure Headline Writing Secrets Revealed at https://howtowriteheadlines.com
VIDEO DETAILS: Join me in this video to embark on an exciting journey into the captivating world of copywriting amusement park. In this adventure, discover the incredible power of pacing in captivating your audience. Learn how to maintain tempo, create rhythmic flow, and engage your readers from beginning to end.
Uncover the secrets of analyzing your copy, identifying areas for improvement, and skillfully guiding your readers through an em...2023-10-1901 min
World Class Copywriting and Marketing PodcastBoost Your Marketing Message with This Copywriting Tip! #CopywritingTips #Marketing👉👉👉 SUBSCRIBE NOW SO YOU NEVER MISS ONE OF MY QUICK COPYWRITING TIPS!!!
➡️➡️➡️ To Kick Your Copywriting Skills Into High Gear get my FREE Ebook - Seven Figure Headline Writing Secrets Revealed at https://howtowriteheadlines.com
Hey there, it's Robert Sean Pascoe! In today's video, I'm sharing a quick copywriting tip to help you enhance your marketing message. Learn how to use visual words in your headlines to grab your audience's attention and create vivid scenes in their minds. Watch now to unleash the power of visual imagery in your marketing! #Copywriting #MarketingTipsSubscribe to The World Class Copywriting and Marke...2023-10-1901 min
World Class Copywriting and Marketing PodcastHow to Use FOMO in Your Copywriting | Quick Copywriting Tip👉👉👉 SUBSCRIBE NOW SO YOU NEVER MISS ONE OF MY QUICK COPYWRITING TIPS!!!
➡️➡️➡️ To Kick Your Copywriting Skills Into High Gear get my FREE Ebook - Seven Figure Headline Writing Secrets Revealed at https://howtowriteheadlines.com
If Your Marketing Message is Missing the Mark, Then This Quick Copywriting Tip is for You!
#FOMO #CopywritingTips #LimitedTimeOffersSubscribe to The World Class Copywriting and Marketing Podcast on Soundwise2023-10-1901 min
World Class Copywriting and Marketing PodcastA BIG SECRET for Writing Powerful Headlines - A Quick Copywriting Tip👉👉👉 SUBSCRIBE NOW SO YOU NEVER MISS ONE OF MY QUICK COPYWRITING TIPS!!!
➡️➡️➡️ To Kick Your Copywriting Skills Into High Gear get my FREE Ebook - Seven Figure Headline Writing Secrets Revealed at https://howtowriteheadlines.com
🎯 If your marketing message isn't resonating with your audience, watch this video for a quick copywriting tip that will change the game! 💥
Learn how to align your headlines with Maslow's hierarchy of needs to connect with your audience on a deep level.
#copywritingtips #MarketingStrategy #marketingtips #copywritingskills #copywritingsecretsSubscribe to The World Class Copywriting and Marketing Podcast on Soundwise2023-10-1901 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIPS - Storytelling in Copywriting | Copywriting TutorialCOPYWRITING TIPS - The Importance of Storytelling in Copywriting
In this quick copywriting tip from freelance copywriter Robert Sean Pascoe of https://worldclasscopywriting.com - Robert talks about why developing the skill of storytelling is so important for becoming a master of copywriting.
Here's the video transcription: Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip
Today I’m talking about storytelling…
A great copywriter is usually a master of two things…
Salesmanship and Storytelling.
Telling stories in your copy can have a hypnotic effect that helps you connect with your prospects on a deep level.
W...2020-11-2502 min
World Class Copywriting and Marketing PodcastThe Importance of Storytelling in CopywritingHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about storytelling…A great copywriter is usually a master of two things…Salesmanship and Storytelling.Telling stories in your copy can have a hypnotic effect that helps you connect with your prospects on a deep level.Why? Because we as human beings are hardwired psychologically to be captivated by stories.This goes back to our ancient ancestors sitting around fires telling tales passed down from generation to generation.Long...2020-11-2500 min
World Class Copywriting and Marketing PodcastThe Power of Your Words in CopywritingHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about the power of your WORDS.I’m sure you’ve heard that old saying “The Pen is mightier than the sword.”Well, this quote is absolutely true!Words really are the most powerful weapon in the history of the world.Words can make you love.Words can make you hate.Words can encourage you to save a life…Or to take one.Words can be u...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIPS - The Power of Your Words in CopywritingCopywriting Tips - The Power of Your Words in Copywriting
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip
Today I’m talking about the power of your WORDS.
I’m sure you’ve heard that old saying “The Pen is mightier than the sword.”
Well, this quote is absolutely true!
Words really are the most powerful weapon in the history of the world.
Words can make you love.
Words can make you hate.
Words can encourage you to save a life…
Or to take one.
Words can be used to start a war…
Or to bring about p...2020-11-2502 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIPS - The Unbeatable Power of Reason Why AdvertisingCOPYWRITING TIPS - The Unbeatable Power of Reason Why Advertising
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip…
Today I’m talking about the unbeatable power of reason why advertising.
Direct Response Advertising is ultimately all about multiplying the power of master salesmanship and using it to reach as many of your ideal prospects as you can.
But not just ANY message but a powerful message that will persuade them to buy what you are selling.
But what if you are multiplying an advertisement that’s a big fat ZERO when it comes to effectiv...2020-11-2505 min
World Class Copywriting and Marketing PodcastThe Unbeatable Power of Reason Why AdvertisingHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip…Today I’m talking about the unbeatable power of reason why advertising.Direct Response Advertising is ultimately all about multiplying the power of master salesmanship and using it to reach as many of your ideal prospects as you can.But not just ANY message but a powerful message that will persuade them to buy what you are selling.But what if you are multiplying an advertisement that’s a big fat ZERO when it comes to effectiveness? W...2020-11-2500 min
World Class Copywriting and Marketing PodcastPutting Passion In Your CopywritingWhen writing sales copy you will always increase your chances of success if you get excited and write with PASSION.Why is this so important? Because passion is something missing from most writing of any kind and especially in any sort of advertising or marketing.When you write with real, heartfelt passion your readers will immediately take note and be affected by the message you are conveying to them.There’s also another important reason why writing with passion is so critical to being successful with your copywriting. And that’s if you pres...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIPS - Putting Passion In Your Writing | Copywriting TutorialThis video is called "COPYWRITING TIPS - Putting Passion In Your Writing" and is a copywriting tutorial for beginners presented by Freelance Copywriter Robert Sean Pascoe of https://worldclasscopywriting.com
This will help copywriting beginners on their journey to becoming competent copywriters.
It's just one in a series of videos that make up a great copywriting course for beginners.
Please subscribe to this channel so you never miss a video.
#CopywritingTips #CopywritingTipsForBeginners #CopywritingCourse #CopywritingTuturialSubscribe to The World Class Copywriting and Marketing Podcast on Soundwise2020-11-2504 min
World Class Copywriting and Marketing PodcastThe Most Powerful of All Copywriting SkillsHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip.Today I’m talking about the most powerful copywriting skill you can learn to give your copy a big boost in persuasiveness…Which is writing killer BULLETS.Now, if you don’t know what a bullet is – it refers to those lists that usually start with a dot (looks like a bullet hole) and then give a short and punchy benefit statement.In my opinion, a bullet is the single most effective tool you can use in constructi...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - The Most Powerful of All Copywriting Skillshttps://sendfox.com/howtowriteheadlines
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip.
Today I’m talking about the most powerful copywriting skill you can learn to give your copy a big boost in persuasiveness…
Which is writing killer BULLETS.
Now, if you don’t know what a bullet is – it refers to those lists that usually start with a dot (looks like a bullet hole) and then give a short and punchy benefit statement.
In my opinion, a bullet is the single most effective tool you can use in constructing your killer sales message…
Because IF i...2020-11-2503 min
World Class Copywriting and Marketing PodcastThe Importance Of Sub Headlines In CopywritingHey, it’s Robert Sean Pascoe with another quick copywriting tip.Today I’m talking about sub-headlines and why they are so important to the flow of your sales copy.Basically, sub-headlines perform the crucial task of keeping your reader READING from the beginning of your copy, all the way to the end of your sales message.They provide EYE RELIEF by breaking your copy up into easier to read chunks plus help convey the benefits of what you are selling to the skimmers among us.The best way to do this...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - The Importance Of Sub Headlines In CopywritingGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines
Hey, it’s Robert Sean Pascoe with another quick copywriting tip.
Today I’m talking about sub-headlines and why they are so important to the flow of your sales copy.
Basically, sub-headlines perform the crucial task of keeping your reader READING from the beginning of your copy, all the way to the end of your sales message.
They provide EYE RELIEF by breaking your copy up into easier to read chunks plus help convey the...2020-11-2503 min
World Class Copywriting and Marketing PodcastSales Psychology In CopywritingHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip…Today I’m talking about what selling is all about and how it applies to copywriting.having success in sales comes down to figuring out what someone wants and then finding out a way to give it to them.Yes, there’s more to it but I like to break things down to the simplest way of looking at things.Now, if you want to be as successful as possible, it’s important to drill down to the most urgen...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - Sales Psychology In CopywritingHere's another quick copywriting tip which is all about Sales Psychology in copywriting.
#Copywriting #CopywritingTips #CopywritingCourse
Having success in sales comes down to figuring out what someone wants and then finding out a way to give it to them.
Yes, there’s more to it but I like to break things down to the simplest way of looking at things.
Now, if you want to be as successful as possible, it’s important to drill down to the most urgent WANT, NEED, DESIRE or PROBLEM your prospect needs to solve.
You want to target what they are already thinking about.
You...2020-11-2503 min
World Class Copywriting and Marketing PodcastUsing Ruthless Honesty In CopywritingGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlinesHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip Today I’m talking about being RUTHLESSLY HONEST in your copy to gain a sales advantage.Look, no product is perfect, and your prospect knows it.If you try to act like your product has no flaws, then your prospect won’t believe anything else you are saying.So, go ahead...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - Using Ruthless Honesty In Advertising and MarketingGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip
Today I’m talking about being RUTHLESSLY HONEST in your copy to gain a sales advantage.
Look, no product is perfect, and your prospect knows it.
If you try to act like your product has no flaws, then your prospect won’t believe anything else you are saying.
So, go ahead and strategically reveal a flaw or two…
It will go miles...2020-11-2502 min
World Class Copywriting and Marketing PodcastOrder Form Copywriting SecretsGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlinesHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip.Today I’m talking about how to write your order form.Your order form should act as a mini-sales letter for your product, reinforcing the BIG IDEA …BIG BENEFIT … or …BIG PROMISE … … which is the main selling point of your copy.This is your chance to remind your prospect...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - Order Form Writing SecretsGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip.
Today I’m talking about how to write your order form.
Your order form should act as a mini-sales letter for your product, reinforcing the
BIG IDEA …
BIG BENEFIT … or …
BIG PROMISE …
… which is the main selling point of your copy.
This is your chance to remind your prospect of the GREAT decision he or she is making by buying your product…
...2020-11-2503 min
World Class Copywriting and Marketing PodcastLanding Page Copywriting SecretsGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlinesHey, it’s Robert Sean Pascoe with another quick copywriting tip.Today I’m talking about Landing Page Copy and what the secret ingredients are to maximize your rate of conversionFirst of all, when I say “Landing Page” I’m specifically referring to lead generation pages normally with the purpose of gaining an email address.This is all so you can follow up with targeted e...2020-11-2500 min
World Class Copywriting and Marketing PodcastLanding Pages That Convert | Copywriting Tips You Can Use Make Money OnlineThis video is about creating landing pages that convert.
First of all, when I say “Landing Page” I’m specifically referring to lead generation pages normally with the purpose of gaining an email address.
This is all so you can follow up with targeted email marketing.
Now, I’ve got to tell you. When it comes to landing pages, I’ve written ALL KINDS for my copywriting clients including very fancy looking landing pages, long copy landing pages and short and simple landing pages.
Typically when it comes to “Direct Response Advertising” which is my specialty as a copywriter the rule is LONG C...2020-11-2503 min
World Class Copywriting and Marketing PodcastThe First Deadly Copywriting LieHey, it’s Robert Sean Pascoe with another World Class Copywriting and Marketing Quick Tip.Today I’m talking about the first deadly copywriting lie that you should avoid like the plague…What is this LIE?It’s that copywriting is EASY, if…What I mean is, there are plenty of so-called copywriting “GURUS” who will tell you copywriting really isn’t hard…It’s actually easy and there’s a big IF.Usually the big IF is followed by a pitch to buy one of their products that apparent...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - The First Deadly Copywriting LieGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines
Hey, it’s Robert Sean Pascoe with another World Class Copywriting and Marketing Quick Tip.
Today I’m talking about the first deadly copywriting lie that you should avoid like the plague…
What is this LIE?
It’s that copywriting is EASY, if…
What I mean is, there are plenty of so-called copywriting “GURUS” who will tell you copywriting really isn’t hard…
It’s actually easy and there’s a big IF.
Usually the big IF is followed...2020-11-2504 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - How To Create Your Customer AvatarGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines
Today I’m talking about creating your customer avatar.
An avatar is marketing speak for defining a 3D image of who your ideal customer is.
This is so you can speak directly to their most important WANTS, NEEDS, DESIRES and PROBLEMS they need to hear you address in your sales copy.
You must be able to get into the head of your prospect…
You want to know what they are thinking about in their dail...2020-11-2503 min
World Class Copywriting and Marketing PodcastCreating Your Customer Avatar | Quick Copywriting TipToday I’m talking about creating your customer avatar.An avatar is marketing speak for defining a 3D image of who your ideal customer is.This is so you can speak directly to their most important WANTS, NEEDS, DESIRES and PROBLEMS they need to hear you address in your sales copy.You must be able to get into the head of your prospect…You want to know what they are thinking about in their daily lives, what’s really important to them and are keeping them up at night…It’s als...2020-11-2500 min
World Class Copywriting and Marketing PodcastCOPYWRITING TIP - Coming Up with The Big IdeaGo to https://sendfox.com/howtowriteheadlines to download a FREE Copy of My new E-book that reveal my easy 5 step process for writing million dollar headlines
Hey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip…
Today I’m talking about developing The Big Idea in your copywriting.
The “Big Idea” Is…
… the central theme…
… the overwhelmingly interesting, exciting and intriguing element…
… that your entire sales message or marketing promotion is built around.
The “Big Idea” should always include a Big Promise you are making to your prospect of what your product or service will do for them…
… and may includ...2020-11-2503 min
World Class Copywriting and Marketing PodcastComing Up with The Big Idea In CopywritingHey, it’s Robert Sean Pascoe from WorldClassCopywriting.com with another quick copywriting tip…Today I’m talking about developing The Big Idea in your copywriting.The “Big Idea” Is… … the central theme…… the overwhelmingly interesting, exciting and intriguing element…… that your entire sales message or marketing promotion is built around.The “Big Idea” should always include a Big Promise you are making to your prospect of what your product or service will do for them…… and may include what we call a “built-in benefit” which makes the reader want to know more by piquin...2020-11-2500 min
World Class Copywriting and Marketing PodcastThe 10 Commandments of Direct Response Copywriting (Part 2)If you are an entrepreneur who needs to write sales copy to boost your conversions or if you are an up and coming freelance copywriter, you can't go wrong if you stick to these 10 commandments of direct response copywriting.
In the last episode of The World Class Copywriting and Marketing Podcast, we covered the first of five commandments which are:
1. Give A Reason for Every Claim You Make2) Write With Passion3) Only Write to One Person at a Time4) The Only Purpose of Advertising is to GET THE SALE5) Write Like...2020-08-1424 min
World Class Copywriting and Marketing PodcastThe 10 Commandments of Direct Response Copywriting (Part One)Aren't rules meant to be broken?
Well, YES and NO... but before you can even consider "stretching the rules" you need to know what they are!!!
In this first of a two part episode, we'll take a close look at my 10 Commandments of Direct Response Copywriting.
I guarantee if you learn these rules and stick to them 90% of the time that you'll see positive results you can take to the bank.
As a special bonus, if you sign up to listen to this episode through my Soundwise App at https://mysoundwise...2020-08-0223 min
World Class Copywriting and Marketing PodcastThe BIG Secret to Copywriting SuccessDo you think you know it all when it comes to copywriting?Well, even veteran copywriters often forget about the BIG secret to writing a truly persuasive marketing message that REALLY connects with their prospects.In this episode of The World Class Copywriting and Marketing Podcast - Freelance Direct Response Copywriter and Marketing Strategist Robert Sean Pascoe dives DEEP into the secret ingredient that will cause a TSUNAMI of increased profits to flood into your bank account... FAST!!!For more about copywriting and marketing please visit https://worldclasscopywriting.com where you’ll find ma...2020-07-2921 min
World Class Copywriting and Marketing PodcastThe Critical First Steps To Kick-Ass CopywritingWho Else Wants To Unlock The Secrets of Truly Powerful Copywriting?Before you start mastering the NINJA level tactics of writing that persuades, influences and sell, you MUST learn the critical first steps of Kick-Ass copywriting, including:
What to say and NOT to say in your copywriting to maximize results...
The ONLY things that are truly important to your target audience...
The 12 questions to ask BEFORE writing a single word of sales copy...
What the "Holy Grail" of persuasion is (and how to use it to SUPERCHARGE your copywriting success)...
The 3 key ingredients to a crafting...2020-07-2923 min
World Class Copywriting and Marketing PodcastThe Real Reasons Why We Buy Anything - Advertising PsychologyGreat copywriting is emotional copywriting.
Your copy should be SOAKED in emotions in order to be successful.In this episode of The World Class Copywriting and Marketing Podcast, we'll look at the core emotions that make people BUY, specifically:* Greed
* Flattery
* Anger
* Guilt
* Salvation
* Pride and Danger
* The Desire for Gain …Â
with the overwhelming most persuasive emotion being FEAR.Most importantly, you'll learn how to use these emotions to hit these "Hot Buttons" in your advertising and mar...2020-07-2925 min
World Class Copywriting and Marketing PodcastWriting That Sells - The Heart of Direct Response CopywritingDo you know what the true heart of direct response copywriting is?
It’s writing that SELLS. In episode two of The World Class Copywriting and Marketing Podcast, you’ll discover:
What top copywriters say the is #1 factor in being a genuinely GREAT copywriter…
The fundamentals of “Making a Sale” in copywriting…
The ONLY things your potential customers or clients really care about…
A “No Fail” 3 step formula for getting better results from ALL your advertising…
The Two critical questions you MUST ask before writing a word of sales copy…
For more about copywriting and marketi...2020-07-2937 min
World Class Copywriting and Marketing PodcastThe Unbeatable Power of Direct Response CopywritingCopywriting is a profitable skill for entrepreneurs to master, in particular this amazing specialty called Direct Response Copywriting…
In fact, it’s maybe THE single most powerful weapon you can utilize to IMMEDIATELY increase your sales and ultimately your profits.In episode one of The World Class Copywriting and Marketing Podcast, you’ll discover:
---> Why direct response copywriting is such a powerful skill
--- > What emotional “Hot Buttons” are and how to use them
--- > The ONLY things that are really important to your potential customers
--- > What...2020-07-2919 minYou're BookedSara Pascoe - Shelf IsolationAs the current situation is keeping us away from people's bookshelves (and people in general) we're launching a You're Booked mini spin off called Shelf Isolation where we talk to (remotely) some of our beloved former guests, friends of the YB family and people we adore about how books and reading are helping them get through the lockdown. And we couldn't be happier with our first guest! It's the amazing stand-up, author, actor and all around inspiration Sara Pascoe. Sara is one of the most heralded comedians working today and the immensely talented author of the books Animal and...2020-05-0643 min
Adapt or PerishRobin Hood, Part 1 (Ep. 62)Welcome to Sherwood! In this episode of Adapt or Perish, we bring you part one of our two-part look at the world’s most famous outlaw, Robin Hood! For this episode, we read and watched: The Merry Adventures of Robin Hood, Howard Pyle’s 1883 novel. Robin Hood (United Artists, 1922), directed by Allan Dwan, produced by, written by, and starring Douglas Fairbanks. The Adventures of Robin Hood (Warner Brothers, 1938), directed by Michael Curtiz and William Keighley, written by Norman Reilly Raine, Seton I. Miller, and Rowland Leigh, and starring Errol Flynn, Olivia de Havilland, Basil Rathbone, and Clau...2020-03-101h 48