Shows
INGenius PodcastMaximizing Your CPA Firm MarketingAll things CPA Firm Marketing! Marketers wear a lot of hats. You have to know SEO, email marketing, social, PR and more. With only so much time to plan and execute, what are the top simple to advanced strategies you can prioritize? Listen to this roundtable discussion on our favorite CPA Firm Marketing strategies by Team Ingenuity. Align your marketing with business goals… and keep your sanity.Stay ‘til the end! We wrap up with some of our favorite “long Minnesota good-byes.” On this episode: Communications Consultants Shannon Bohnen & Christine Nelson, Design Consultant Robert Wasiluk and Princ...2024-05-0926 minINGenius PodcastFeed the Leads - Eat the Rainbow: Graphic and Back-end DesignIn this episode, Natalie Klein and Robert Wasiluk discuss graphic and back-end design. Because people process images faster than words, your communication must be beautiful as well as persuasive. Learn more about current color trends and why the back-end design such as meta descriptions, alt tags, is just as important as graphic design to set you apart from other professionals.2:00 Importance of page titles and meta descriptions2:32 Website maintenance, updates and backups3:02 ADA compliance4:07 GDPR compliance5:05 Why you need to clean up that emailing database5:50 Color trends2019-09-1609 min