Shows
Shelf Talks3 Rapid Retail Questions with Kim Brown, Founder & CEO of CocoXoSend us a textGetting into retail isn’t just about having a great product it’s about being retail ready before you ever sit across from a buyer.In this Retail Readiness Round bonus episode of the Shelf Talks podcast, Roberta sits down with Kim Brown, founder of CocoExo, to break down the non-negotiables every product-based founder must have in place to win shelf space and stay there.Kim shares real, practical insights on:Why inventory clarity and pricing can make or break your first reta...
2026-02-0402 min
Shelf TalksPricing, Scaling & Trade Shows: Lessons from Kim Brown, Founder of CocoXoSend us a textIn this episode of Shelf Talks, host Roberta sits down with Kim Brown, founder of CocoXo Body Care Love, to break down what it really takes to build a product-based brand that’s ready for retail and stay on shelf.Kim shares her journey from making body butters in her kitchen to landing in independent retailers, TJ Maxx, Macy’s, and retail channels, all without shortcuts. This conversation is packed with real-world insight on pricing for retail, scaling production, navigating trade shows, working with manu...
2026-02-0442 minShelf TalksOlivia Abrams Co-Founder of TiCK MiTT Talks Shark TankSend us a textWhat does it really take to walk into the Shark Tank — and walk out stronger as a founder?In this episode clip from this week's full episode, Roberta sits down with Olivia Abrams, co-founder of TiCK MiTT, to unpack her unforgettable journey from building a mission-driven product to pitching on Shark Tank’s season finale and Mark Cuban’s final episode ever.Olivia shares the behind-the-scenes reality of getting on Shark Tank (including the surprising referral that landed her in front of producers), how she prepare...
2026-01-2208 minShelf Talks3 Rapid Retail Questions with Tina Chamoun, Founder of Terranean HerbsSend us a textIn this Retail Readiness Round, Roberta sits down with Tina Chamoun, Founder of Terranean Herbs, to break down what it really takes to prepare for retail success.Tina shares practical, buyer-focused advice for founders getting ready to pitch their first retail buyer—why having accurate data, a clear story, and a category-first mindset matters more than hype. She explains how founders should position themselves as true partners to buyers by focusing on how their product will grow the category and bring in new customers....
2026-01-2103 min
Shelf TalksFrom Law to Lebanese Flavors: How Founder Tina Chamoun Scaled Terranean Herbs in RetailSend us a textIn this episode of Shelf Talks, Roberta sits down with Tina Chamoun, founder of Terranean Herbs, to unpack her journey from practicing law to building an authentic Lebanese food brand now stocked in grocery stores across the country.Tina shares how she turned a culturally rooted product into a retail-ready brand scaling with intention, navigating early retail without a pitch deck, and learning what truly drives velocity once you’re on shelf. From pricing strategically and leveraging demos, to following up with buyers and preparing for opportunities li...
2026-01-1944 minShelf Talks3 Rapid Retail Questions with Billie Asmus, Creator & Founder of The Repaint TraySend us a textIn this Retail Readiness Round, Roberta sits down with Billie Asmus, creator and Founder of Repaint Studios, to break down what founders actually need to know before bringing an innovative product to retail shelves.Billie shares real-world insights on why market research must come before manufacturing, how skipping this step can lead to costly inventory mistakes, and what founders should validate before investing time and money into a new product. If you’ve ever thought “this is such a great idea, it has to sell,” this conversation is your reality check.S...
2026-01-0704 min
Shelf TalksFrom DIY Frustration to Retail Disruption: How Billie Asmus Created The Repaint Tray by Solving One Small ProblemSend us a textHow do you turn a simple DIY frustration into a retail-ready product that lands on major store shelves?In this episode of Shelf Talks, host Roberta Townes sits down with Billie Asmus, creator and founder of The Repaint Tray, to break down how a personal problem while flipping furniture turned into a disruptive product now sold in Lowe’s, Home Depot, and Ace Hardware.Billie shares the real behind-the-scenes journey of building a physical product from scratch from a $50 DIY prototype to pitching retail buyers without sales data, navigating in...
2026-01-0537 minShelf TalksFOUNDER'S FLASHBACK: Candice Wu, Co-Founder of Wonder MondaySend us a textIn this FOUNDER'S FLASHBACK from episode Ep 33 host Roberta interviews Candace Wu, co-founder of Wonder Monday, a brand that is redefining cheesecake with healthier options. Candace shares her journey from technology consulting to entrepreneurship, the challenges of product development, and the strategies for entering the competitive retail market. She discusses the importance of understanding consumer needs, building relationships with retailers, and the marketing strategies that have contributed to their success. The conversation also touches on future plans for expansion and the significance of innovation in the food industry....
2025-12-2928 minShelf TalksSHELF BITES: How De Soi Won Retail in a Brand-New Category (with Scout Brisson, CEO of De Soi)Send us a textIn this Shelf Bites clip from the full episode released 6/21/25, Roberta sits down with Scout Brisson, CEO of De Soi, to break down how to successfully pitch and scale a product in retail when you’re building an entirely new category.Scout shares real, behind-the-scenes insights on how De Soi convinced retail buyers to take a chance on a non-alcoholic beverage brand without early sales data, including how to identify early retail advocates, position your product as a trial opportunity...
2025-12-2212 min
Shelf TalksOlivia Abrams, Co-Founder of TiCK MiTT on Building a Brand, Shark Tank and Launching in RetailSend us a textWhat does it really take to build a product-based business, go viral, land in retail stores, and survive Shark Tank-level growth?In this episode of Shelf Talks, host Roberta sits down with Olivia Abrams, co-founder of TiCK MiTT, the innovative, chemical-free tick prevention product protecting families, pets, and outdoor lovers from tick-borne diseases.Olivia shares her full founder journey — from working in finance in NYC to launching a CPG brand, scaling manufacturing, navigating tariffs, going viral on social media, landing in re...
2025-12-1549 min
Shelf TalksThe Co-Founder Behind SprinkleBites: Rachel Kane on Creating a New CategorySend us a textIn this episode of Shelf Talks, host Roberta interviews Rachel Kane, co-founder of Sprinkle Bites, a company that creates fun, nutritious sprinkles for kids. Rachel shares her journey from a corporate career to entrepreneurship, the challenges of launching a new product, and the importance of community and networking in the retail space. She discusses the unique aspects of her product, the strategies for scaling the business, and the lessons learned along the way. Rachel emphasizes the significance of authenticity, understanding market needs, and the value of trade shows for exposure and connections.
2025-12-0855 minShelf TalksThe 5 P’s of Retail Success: How to Get Your Product Retail-Ready in 2026Send us a textYou’ve heard the classic marketing five P’s… but in this episode, Roberta reframes them specifically for getting on retail shelves and staying there. If you're a product-based founder who wants to scale into national retailers like Target, Whole Foods, Sephora, Walmart, or specialty boutiques, this episode is essential listening.We deep dives into:PRODUCT: What makes a product truly retail-ready packaging, claims, attributes, durability, shelf presence, compliance, and how your product actually stands on a shelf (literally). PRICE: Understanding retail price alignment, margin...
2025-12-0127 minShelf Talks5 Retail Metrics Every Founder Should Track (Even if you Hate Numbers)Send us a textNumbers don’t have to be scary — especially when you’re tracking the ones that actually matter for retail success. In this solo episode, Roberta breaks down 5 essential retail metrics every founder should be tracking, even if spreadsheets aren’t your thing.You’ll learn how buyers evaluate your performance, which numbers influence reorders, and how to use these metrics to grow confidently on the shelf. If you want to scale in retail without feeling overwhelmed by data, this is the episode you need.🎧 Listen now to sharpen yo...
2025-11-1716 min
Shelf TalksHow a Mom Turned a Skincare Gap Into a Shelf Worthy Brand: The Story of evre. with Founder Maree GladingSend us a textIn this episode of Shelf Talks, Roberta sits down with Maree Glading, founder of evre., a natural skincare brand created specifically for teens and tweens—all the way from New Zealand. Maree shares how she transitioned from building a global food company to creating a purpose-driven beauty brand that empowers young people to feel confident in their own skin.From recognizing a white space in the market while shopping with her daughter to landing evre. on the shelves of Sprouts, Kroger, and Nordstrom, Maree opens up...
2025-11-1032 minShelf TalksFOUNDER'S FLASHBACK: Aliett Buttelman, Co-Founder of Fazit BeautySend us a textIn this flashback episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversation culminates in the impactful moment when Taylor Swift wore their glitter freckles, showcasing the power of celebrity endorsements in the beauty market. Al...
2025-11-0339 min
Shelf TalksHow Apothekary’s Shizu Okusa Blends Eastern Traditions with Modern Retail SuccessSend a textIn this episode of Shelf Talks, host Roberta Townes sits down with Shizu Okusa, founder and CEO of Apothekary, the plant-based pharmacy redefining modern wellness on retail shelves.Shizu shares how she went from working on Wall Street to building a multimillion-dollar wellness brand that blends ancient Eastern medicine with modern health practices. She opens up about her early days running a cold-pressed juice business, her bold pivots, and how Apothekary grew from DTC success to landing on shelves at Sprouts, Ulta Beauty
2025-10-2743 min
Shelf TalksLessons from a Superfood Founder: Staying True in a Trend-Driven Market with Lisa Curtis, Founder & CEO of Kuli Kuli FoodsSend us a textWhat would you do if you discovered a powerful ingredient no one had ever heard of and decided to bring it to U.S. shelves?In this episode of Shelf Talks, host Roberta Townes sits down with Lisa Curtis, founder and CEO of Kuli Kuli Foods, the pioneering superfood brand that introduced Moringa to the American market and is now sold in over 11,000 retail stores.Lisa shares how a life-changing experience in the Peace Corps sparked her idea for...
2025-10-2043 minShelf TalksOne Year of Shelf Talks Podcast! Reflecting on this Amazing JourneySend us a textShelf Talks is officially one year old! 🎉 In this special anniversary episode, host Roberta Townes reflects on the journey that started as a passion project to give female founders a voice—and has grown into a go-to destination for anyone dreaming of getting their product on retail shelves.After interviewing 41 incredible founders and industry experts, Roberta shares her biggest takeaways from the past year: 💡 Why the best founders are obsessed with solving real problems. 🛒 Why getting on shelf is just the beginning—and how to stay there.
2025-10-1411 min
Shelf TalksPartake Foods Founder Denise Woodard on Raising $30M and Scaling Smart in Retail StoresSend us a textDenise Woodard, founder and CEO of Partake Foods, turned her daughter’s food allergy diagnosis into one of the fastest-growing snack brands in the country. From selling cookies out of her car to landing in 18,000 stores nationwide including Target, Walmart, and Whole Foods, Denise shares her journey of grit, resilience, and building a mission-driven brand.In this episode of Shelf Talks, Denise opens up to host Roberta about:Denise's journey began with a personal mission to create allergy-friendly snacks for her daughter.The importance of having a...
2025-10-0637 minShelf Talks5 Competitive Shopping Tips That Can Make or Break Your PitchSend us a textAre you pitching your product to the wrong retailers? In this solo episode of Shelf Talks, host Roberta Townes breaks down one of the most overlooked steps in preparing for retail success: competitive shopping.If you’re a founder with a product-based business struggling to figure out which retailers are the right fit for your brand, this episode is for you. Roberta shares insider tips on how to:Study the shelf to understand category layout and placementIdentify key players, price tiers, and assortment strategiesSpot white space and gaps your product ca...
2025-09-3014 min
Shelf TalksThe Art of Continuity in Branding with Laura Viola Maccarone, Founder of Rizbee StudioSend us a textYour packaging isn’t just a pretty box, it’s the first impression that determines whether buyers and consumers pick your product off the shelf. In this episode of Shelf Talks, host Roberta Townes sits down with Laura Maccarone, founder of Rizbee Studio, to unpack how packaging and visual branding directly connect to retail success.If you’re a founder of a product-based business who feels frustrated with figuring out why your product isn’t catching attention in stores, this conversation is for you. Learn how to design packaging buyers will say yes...
2025-09-2238 min
Shelf TalksJessica Taylor on Blending Coffee, History, and Heritage with her Brand Ezra Coffee Co.Send a textOn this episode of Shelf Talks, host Roberta Townes sits down with Jessica Taylor, founder of Ezra Coffee, to share how she turned a pandemic idea into a fast-growing retail brand. Jessica reveals what it really takes to go from small-batch coffee experiments at home to winning shelf space at major retailers like H-E-B and Central Market.If you’re a female founder with a product-based business or dreaming about getting your brand into retail stores, this conversation is packed with actionable in...
2025-09-1533 minShelf TalksThe Local Advantage: 10 Reasons Why Starting in Local Stores Builds Stronger BrandsSend us a textShould you launch straight into mass retail—or start smaller in your local market? If you’ve been frustrated and second-guessing where to begin, this episode of Shelf Talks is for you.Roberta breaks down 10 powerful reasons why starting local can set your brand up for long-term retail success. From lowering your risk and getting real-time customer feedback, to building community loyalty, testing promotions, and creating case studies that win over national buyers—this episode gives you the clarity you’ve been craving.If you’ve been spinning your wheels won...
2025-09-0118 min
Shelf TalksFrozen Dough & Sharpie Labels: How Caroline McGinley Took her Brand La Gringuita to Whole FoodsSend us a textIn this episode of Shelf Talks, host Roberta interviews Caroline McGinley, founder of La Gringuita, a cookie brand that started in her kitchen and has grown into a successful retail product. Caroline shares her journey from baking cookies in Uruguay to navigating the complexities of the U.S. market, including her experiences with Whole Foods and the challenges of scaling production. The conversation highlights the importance of customer feedback, innovative marketing strategies, and the realities of running a food business, including compliance with food safety regulations. Caroline's story is one of resilience, creativity...
2025-08-1141 minShelf TalksFOUNDER'S FLASHBACK: Heather Sloan & Enwei Li, Founders of Heali MedicalSend us a textIn this FOUNDER'S FLASHBACK from Episode 13 - Roberta interviews Heather Sloan and Enwei Li, co-founders of Heali, a wellness company that innovates in the sports, beauty, skincare, and aging sectors. They discuss their backgrounds, the inception of Heali, the challenges faced during product development, and their unexpected success in retail. The conversation also covers their experience on Dragons' Den and the impact it had on their brand growth. In this conversation, Heather and Enwei Li discuss their journey in building Heali, a brand focused on innovative pain relief and recovery products. They s...
2025-08-0539 min
Shelf TalksWhy Playing Small Doesn’t Serve You: Jess Berger on Betting Big in the Pet Industry with Bundle & JoySend a textIn this episode of Shelf Talks, host Roberta interviews Jess Berger, founder of Bundle and Joy, a pet care brand focused on clean ingredients and wellness for pets. Jess shares her journey from corporate America to entrepreneurship, the challenges she faced in launching her brand during the pandemic, and the importance of community engagement and retail partnerships. She discusses her unique approach to building the brand before the product, her experiences at trade shows, and her recent success in securing funding as a Latina founder. The conversation highlights the significance of following one's passion...
2025-07-1445 min
Shelf TalksHow Val Emanuel Co-Founded RIF Care and Disrupted Period Care with HempSend a textIn this episode of Shelf Talks, host Roberta interviews Valerie Emanuel, co-founder of Rif Care, a sustainable feminine care brand. Valerie shares her journey from modeling to entrepreneurship, detailing the challenges and triumphs of launching a product-based business in the wellness space. The conversation covers the importance of community, feedback, and iteration in product development, as well as the complexities of navigating retail and building a brand that resonates with consumers. Valerie emphasizes the significance of face-to-face connections and the impact of media on brand visibility, while also providing valuable insights for aspiring founders...
2025-07-0749 min
Shelf TalksFrom Pandemic Idea to Retail Success with Häppy Candy founder Maxi HeidenblutSend a textIn this episode of Shelf Talks, host Roberta interviews Maxi Heidenblut, the founder of Häppy Candy, who shares her journey from a finance career to creating a healthier candy brand. Maxi discusses her passion for nutrition, the challenges of product development, and the importance of retail strategy in the candy market. She highlights the significance of taste testing, marketing strategies, and the evolution of packaging. Maxi also shares insights on pricing, sales strategies, and her future plans for expanding Häppy Candy's reach.Chapters00:00 From Finance to Candy: Maxi's Jo...
2025-06-2334 min
Shelf TalksHow Taylor Walker, Co-Founder of Spritzal Cookies, Baked a Brand from Family Recipe to Retail ShelvesSend a textIn this episode of Shelf Talks, host Roberta interviews Taylor Walker, co-founder of Spritzal Cookies, about her journey from IT sales to building a successful cookie brand with her mother. She discusses the challenges and triumphs of starting a family business, the importance of marketing and sampling, and the strategic decisions behind rebranding and product development. Taylor shares insights on navigating retail partnerships, managing inventory, and leveraging social media for brand awareness. The conversation highlights the evolving landscape of the cookie market and the future growth plans for Spritzal Cookies.Chapters
2025-06-1638 min
Shelf TalksCookies, Comebacks & Retail Wins with Molly Blakeley, Founder of Molly Bz Gourmet CookiesSend us a textIn this episode of Shelf Talks, host Roberta interviews Molly Blakeley, the founder of Molly B's gourmet cookie brand. Molly shares her inspiring journey from struggling with just $150 to building a successful cookie business known for its innovative flavors. She discusses the challenges she faced, including numerous rejections, and how her persistence paid off. Molly emphasizes the importance of community support, mentorship, and creative marketing strategies that helped her transition from local sales to national retail. Her story is a testament to the power of believing in oneself and the impact of unique...
2025-06-0936 min
Shelf TalksDessert Disruptor: Candice Wu’s Shelf‑Savvy Lessons with her Brand Wonder MondaySend us a textIn this episode of Shelf Talks, host Roberta interviews Candace Wu, co-founder of Wonder Monday, a brand that is redefining cheesecake with healthier options. Candace shares her journey from technology consulting to entrepreneurship, the challenges of product development, and the strategies for entering the competitive retail market. She discusses the importance of understanding consumer needs, building relationships with retailers, and the marketing strategies that have contributed to their success. The conversation also touches on future plans for expansion and the significance of innovation in the food industry.Chapters
2025-05-1928 min
Shelf Talks3 Rapid Retail Questions with Sarah Vilenskiy, Founder of Blossom EssentialsSend us a textHope you have enjoyed the full episode with Sarah Vilenskiy, Founder of Blossom Essentials and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Sarah specifically about launching into retail stores - Enjoy! (and learn).What were some of the unexpected challenges you faced once your product was on the shelves? What would you say are the benefits of being in retail stores that are different from selling direct to c...
2025-05-1303 min
Shelf TalksShelf-Worthy Skincare: Sarah Vilenskiy’s Lessons in Launching and Scaling with Blossom EssentialsSend us a textIn this episode of Shelf Talks, host Roberta interviews Sarah Vilenskiy, the founder of Blossom Essentials, a beauty brand focused on skincare for sensitive skin. Sarah shares her journey from digital marketing to launching her own brand, the challenges of product development, and the importance of quality assurance. She discusses the transition from direct-to-consumer to retail, the role of accelerators in navigating retail partnerships, and the strategies for building brand awareness. Sarah also highlights the realities of retail, including the slow pace of product placement and the need for effective marketing strategies. Finally...
2025-05-1249 min
Shelf TalksPress Worthy: Gloria Chou’s No-Fluff PR Tips for FoundersSend us a textIn this episode of Shelf Talks, host Roberta interviews Gloria Chou, an expert in public relations for small businesses. Gloria shares her unique journey from being a US diplomat to becoming a PR coach, emphasizing the importance of storytelling and visibility for female founders. She introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and provides actionable tips for crafting effective pitches, finding the right journalists, and following up. The conversation highlights the power of PR in building retail partnerships and empowering founders to confidently share their stories.
2025-05-0525 minShelf Talks3 Rapid Retail Questions with Sarah McNamara & Rochelle Jacobs, Co-Founders of Naturally Serious SkincareSend us a textHope you have enjoyed the full episode with Sarah McNamara & Rochelle Jacobs, Co-Founders of Naturally Serious Skincare and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Sarah & Rochelle specifically about launching into retail stores - Enjoy! (and learn).What is the one thing you wish you knew before you launched in retail?What’s one piece of advice you’d give to beauty entrepreneurs hoping to get into retail?What have you found are the...
2025-05-0105 min
Shelf TalksClean Beauty with a Conscience: Sarah McNamara & Rochelle Jacobs Retail Journey with Naturally Serious SkincareSend us a textIn this episode of Shelf Talks, host Roberta interviews Sarah McNamara and Rochelle Jacobs, co-founders of Naturally Serious Skin, a clean beauty brand. They discuss their backgrounds in the beauty industry, the inspiration behind their brand, and the innovative product development process that led to their patented blend of ingredients. The conversation also covers their marketing strategies, the importance of consumer feedback, and the challenges they faced in their first year of business. The founders emphasize the significance of building trust with consumers and their commitment to sustainability in the beauty industry.
2025-04-2832 min
Shelf Talks3 Rapid Retail Questions with Mika Shino, Founder of Issei Mochi GummiesSend us a textHope you have enjoyed the full episode with Mika Shino, Founder of Issei Mochi Gummies and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Mika specifically about launching into retail stores - Enjoy! (and learn).What is a learning that you didn’t know until Mochi was actually on retail shelves?What advice would you give to other founders trying to secure their first retail deal?What trade shows have you found the most be...
2025-04-2303 min
Shelf TalksHow Issei Mochi Gummies Found Its Sweet Spot in Retail with Founder Mika ShinoSend us a textIn this episode of Shelf Talks, host Roberta interviews Mika Shino, founder of Issei Mochi Gummies. Mika shares her journey from working at the United Nations to launching her innovative gummy brand inspired by traditional Japanese mochi. The conversation covers her challenges in product development, the importance of consumer feedback, and her strategies for breaking into major retailers like Whole Foods. Mika discusses her marketing tactics, including winning awards to gain recognition, and her plans for future expansion in the retail market.Chapters00:00 Introduction to Issei Mochi...
2025-04-2243 min
Shelf TalksSHELF BITES: Navigating Trends and Inventory in a Social-First Market with Christina Kao, Co-Founder of Le Mini MacaronSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip, Christina Kao discusses the strategic approach to influencer marketing, particularly through platforms like TikTok, and how it has significantly impacted brand visibility and sales. She shares insights on managing inventory challenges in a trend-driven market, the importance of collaborative relationships with retail buyers, and the lessons learned from international markets. The discussion emphasizes the need for effective marketing strategies and the continuous adaptation required to...
2025-04-1720 minShelf Talks3 Rapid Retail Questions with Mehek Khera, Founder of Niramaya FoodsSend us a textHope you have enjoyed the full episode with Mehek Khera, Founder of Niramaya Foods and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Mehek specifically about launching into retail stores - Enjoy! (and learn).What was the most challenging part about securing placement in retail stores?What advice would you give to founders who are just starting out and looking to get into retail?What are the resources that have helped you the most...
2025-04-1503 min
Shelf TalksFeeding Wellness: How Mehek Khera Built a Brand Rooted in Tradition, Successfully Landing on the Shelves of Sprouts & AlbertsonsSend us a textIn this episode of Shelf Talks, host Roberta interviews Mehek Khera, founder of Niramaya Foods, who shares her journey from a corporate career to launching her own brand focused on Indian-inspired, health-conscious foods. Mehek discusses the challenges and triumphs of building her brand, including product development, sourcing ingredients, navigating the retail landscape, and responding to consumer feedback. She emphasizes the importance of marrying convenience with nutrition and shares insights on expanding her product line to include pretzels. The conversation highlights the dedication and passion behind Niramaya Foods and the vision for its future...
2025-04-1456 min
Shelf TalksSHELF BITES: Producing Inventory at Scale While Balancing New SKUs in Retail with Brianna Arps, Founder of MoodeauxSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip Brianna Arps shares her insights on launching a retail product, highlighting the importance of inventory management, marketing strategies, and the power of exclusivity. She emphasizes the need for continuous learning and adapting in the retail landscape, as well as the significance of building strong relationships with retail partners and engaging the community to drive sales.Listen to the full episode released on 11/11/24...
2025-04-1009 min
Shelf Talks3 Rapid Retail Questions with Brittany Lo, Founder of BeiaSend us a textHope you have enjoyed the full episode with Brittany Lo, Founder of Beia and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Brittany specifically about launching into retail stores - Enjoy! (and learn).Looking back, what’s one thing you wish you knew before launching Beia Beauty in retail?What would you say are the benefits of being in retail stores vs selling direct?What’s one piece of advice you’d give to beauty...
2025-04-0801 min
Shelf TalksThe Business of Beauty: Brittany Lo on Retail, Branding & Growth With her Premium Vegan Skincare Brand BeiaSend us a textIn this episode of Shelf Talks, host Roberta interviews Brittany Lo, founder and CEO of Beia, a beauty brand focused on lifestyle skincare. Brittany shares her journey from starting a beauty service concierge to launching her own product line. The conversation covers the challenges of product development, the importance of market research, and the strategies behind successful retail launches. Brittany emphasizes the significance of storytelling in branding and the need for adaptability in business. She also discusses her team dynamics and future goals for Beia, highlighting the importance of community engagement and feedback...
2025-04-0755 min
Shelf TalksSHELF BITES: Stand Out & Sell - Differentiation & Consumer Education in Retail with Morgan Potts, Founder of GranarlySend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip talk with Morgan Potts as she shares her entrepreneurial journey with Granarly, a unique granola brand that incorporates whiskey. She discusses the challenges and lessons learned from starting small, navigating retail, and the importance of branding and packaging. Morgan emphasizes the significance of building a core customer base before expanding into larger retailers like Target and Whole Foods. The conversation also touches on the complexities of...
2025-04-0213 min
Shelf Talks3 Rapid Retail Questions with Keta Burke-Williams, Founder of Ourside PerfumeSend us a textHope you have enjoyed the full episode with Keta Burke-Williams, Founder of Ourside Perfume and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Keta specifically about launching into retail stores - Enjoy! (and learn).What advice would you give to emerging founders in the beauty and fragrance space?What was the biggest challenge you faced when launching Ourside in retail, and what steps did you take to overcome it?How do you manage retail...
2025-04-0102 min
Shelf TalksInside Ourside: The Fragrance Brand Redefining Luxury & Clean Beauty with Founder Keta Burke-WilliamsSend us a textIn this episode of Shelf Talks, host Roberta interviews Keta Burke-Williams, founder of Ourside Perfume, who shares her journey from a traditional career path to launching a unique fragrance brand. Keta discusses her early influences, the challenges of breaking into the fragrance industry, and the importance of storytelling in her brand. She highlights the significance of consumer feedback, the transition from D2C to retail, and her experiences with Credo Beauty and Bergdorf Goodman. Keta also shares insights on funding, marketing strategies, and her vision for the future of Ourside Perfume....
2025-03-3133 min
Shelf TalksSHELF BITES: Navigating the Ups and Downs of Launching in Major Retail with Rachel Klein, Founder of Revival Food CoSend us a textIn this SHELF BITES Rachel Klein, founder of Revival Food Co. shares her journey of launching a food product into Walmart, detailing the challenges she faced during production, logistics, and communication with buyers. She recounts a significant labeling issue that led to her products not scanning at registers, and how she navigated these hurdles through effective problem-solving and relationship building. Ultimately, she decided to rebrand her product to overcome the initial negative impressions and improve consumer perception.Check out the full episode released 10/20/2024 Support the...
2025-03-2709 min
Shelf Talks3 Rapid Retail Questions with Elina Wang, Co-Founder and CEO of ESW BeautySend us a textHope you have enjoyed the full episode with Elina Wang, Co-Founder and CEO of ESW Beauty and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Elina specifically about launching into retail stores - Enjoy! (and learn).1. What’s one piece of advice you wish you had known before entering retail?2. What’s your best advice for beauty brand founders looking to break into major retailers?3. How do you ensure succ...
2025-03-2503 min
Shelf TalksHow Elina Wang’s Life Pivot Led Her to Launch & Scale Her Beauty Brand ESW Beauty into Retail StoresSend us a textIn this conversation, Elina Wang, Co-Founder and CEO of ESW Beauty, shares her journey of launching a clean skincare brand inspired by her personal wellness journey. She discusses the challenges and successes of building her brand, the importance of trade shows, and the strategies she employed for marketing and retail partnerships. Elina emphasizes the significance of community feedback, adapting to market changes, and the evolution of her product offerings as she navigates the beauty industry.Chapters00:00 The Birth of ESW Beauty03:45 Navigating the Entrepreneurial Journey06:15 Strategizing for...
2025-03-2444 min
Shelf TalksSHELF BITES: Finding People to Help Guide Your Retail Journey with Heather Sloan & Enwei Li, Founders of HealiSend us a textSuccess in retail isn’t just about having a great product—it’s about building the right connections. In this Shelf Bites episode, we dive into how networking, strategic advisors, and even unexpected encounters helped shape the journey to landing in big-box stores. From leveraging LinkedIn to joining founder groups, Heather and Enwei share their top insights on finding the right people to guide your retail strategy. Tune in to learn how to make connections that can accelerate your path to store shelves!Check out the full episode released 12/29/2024
2025-03-1904 min
Shelf Talks3 Rapid Retail Questions with Ardean Miller, Founder of Mah MelaninSend us a textHope you have enjoyed the full episode with Ardean Miller, Founder of Mah Melanin and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Ardean specifically about launching into retail stores - Enjoy! (and learn).If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What would you say are the benefits of starting in local retail stores vs going direct to...
2025-03-1806 min
Shelf TalksThe Power of Representation: Ardean Miller, Founder of Mah Melanin’s Impact on Gift Wrap in Retail StoresSend us a textIn this episode of Shelf Talks, host Roberta interviews Ardean Miller, founder of Mah Melanin, a groundbreaking brand in the gift wrap industry that focuses on diversity and inclusion. Ardean shares her inspiring journey from humble beginnings to becoming the first Black-owned brand to partner with major retailers like Sam's Club and Hallmark. The conversation delves into the challenges she faced, the importance of preparation, and the strategies she employed to successfully launch her brand and navigate the retail landscape. Ardean emphasizes the significance of building confidence, understanding the market, and maintaining strong...
2025-03-1758 minShelf TalksSHELF BITES: Cracking the Ulta Playbook -Shelf Space, Brokers & Marketing Strategies with Jamika Martin, Founder of Rosen SkincareSend us a textIn this mini drop, I pulled out the archive some important and noteworthy tips and facts about retail from Jamika Martin, Founder of Rosen Skincare.In this conversation, Jamika Martin discusses her experiences and strategies in retail, particularly focusing on her brand's launch at Ulta. She emphasizes the importance of differentiation in a competitive market, the creative control offered by Ulta, and the role of brokers in navigating retail partnerships. The discussion also covers marketing strategies, customer demographics, SKU expansion, and the significance of investor support in building a successful brand...
2025-03-1216 min
Shelf Talks3 Rapid Retail Questions with Jia Liao, Founder of Hotpot QueenSend us a textHope you have enjoyed the full episode with Jia Liao, Founder of Hotpot Queen and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Jia specifically about launching into retail stores - Enjoy! (and learn).What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say are the benefits of having your brand in retail stores vs selling direct to consumer?What is...
2025-03-1103 min
Shelf TalksThe Secret Spicy Sauce to Getting on Shelves with Hotpot Queen’s founder, Jia LiaoSend us a textIn this episode of Shelf Talks, host Roberta interviews Jia Liao, the founder of HotPot Queen, a brand that brings the rich tradition of hot pot to American homes. Gia shares her journey from growing up in a family restaurant to launching her own CPG brand, emphasizing the importance of family legacy, product development, and the challenges of entering the retail market. The conversation highlights the significance of branding, market research, and the impactful experience at Expo West, where Gia successfully engaged with retailers and received positive feedback on her products. ...
2025-03-101h 08
Shelf TalksSHELF BITES: Winning Over Consumers, Getting Buyers to Say Yes, & Perfecting Your Product with Tania Sweis of Brune KitchenSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip, I talk with Tania Sweis, Co-Founder of Brune Kitchen and how she drives consumers trial in store, gives insight and facts to buyers when pitching for refrigerator space and not being afraid to iterate based on consumer feedback.Check out the full episode released 11/24/2024Brune Kitchen Instagram: https://www.instagram.com/brunekitchen/Brune Kitchen Website: https://br...
2025-03-0506 min
Shelf Talks3 Rapid Retail Questions with Sonia Smith Kang, Founder of Mixed Up ClothingSend us a textHope you have enjoyed the full episode with Sonia Smith Kang, Founder of Mixed Up Clothing and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Sonia specifically about launching into retail stores - Enjoy! (and learn).If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What advice would you give to other founders with apparel brands looking to get into...
2025-03-0403 min
Shelf TalksBlending Cultures while Building a Brand: The Mixed Up Clothing Story with Founder Sonia Smith-KangSend us a textIn this episode of Shelf Talks, host Roberta interviews Sonia Smith-Kang, founder of Mixed Up Clothing, a children's brand that blends culture through fashion. Sonia shares her journey from being a registered nurse to launching her clothing line, driven by a desire to celebrate diversity and representation. She discusses the challenges of starting a business without a fashion background, her experiences in retail, and the importance of community and culture in her work. In this conversation, she discusses her journey in the retail industry, focusing on strategic partnerships, navigating consignment sales, a...
2025-03-0356 min
Shelf TalksSHELF BITES: The Realities of Raising Capital as a Female Founder with Rebecca Alvarez-Story, Founder of BloomiSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip, I talk with Rebecca Alvarez-Story, founder of Bloomi - a sexual wellness brand currently on the shelves of Target and CVS. She talks about the challenges of connecting with VCs and securing venture capital as a women navigating a sexual wellness brand.Check out the full episode released October 14, 2025.Bloomi Website: https://thebloomi.com/Bloomi Instagram: ht...
2025-02-2609 min
Shelf Talks3 Rapid Retail Questions with Lori Peha Kezner, Co-Founder of Millie's Sipping BrothSend us a textHope you have enjoyed the full episode with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Lori specifically about launching into retail stores - Enjoy! (and learn).What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say are the benefits of having your brand in retail stores vs selling direct to consumer...
2025-02-2502 min
Shelf TalksSip, Sell, Succeed: Lori Peha Kezner’s Path to Retail with Millie’s Sipping BrothSend us a textIn this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the importance of consumer feedback, and the strategic steps taken to enter the retail market, including a significant partnership with Weight Watchers. Lori emphasizes the importance of methodical growth, adapting to retail feedback, and the ongoing learning process in entrepreneurship. She discusses successfully launching...
2025-02-2435 min
Shelf Talks3 Rapid Retail Questions with Mabel Frias, Co-Founder of Luna MagicSend us a textHope you have enjoyed the full episode with Mabel Frias, Co-Founder of Luna Magic and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Mabel specifically about launching into retail stores - Enjoy! (and learn).Looking back, what’s one thing you wish you knew before launching Luna Magic in retail?What would you say are the benefits of being in retail stores vs selling direct?What advice would you give to emerging brands looking to...
2025-02-1803 min
Shelf TalksMabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Upcoming Fragrance VentureSend us a textIn this episode of Shelf Talks, host Roberta interviews Mabel Frias, co-founder of Luna Magic, a vibrant beauty brand inspired by Latina culture. Mabel shares her journey from climbing the corporate ladder in retail to launching her own cosmetics line with her sister. She discusses the influence of her entrepreneurial family, the decision to enter the cosmetics industry, and the initial steps taken to build Luna Magic. The conversation highlights the importance of digital strategy, the significance of launching on Walmart.com, and the valuable lessons learned from the dot com experience. In...
2025-02-171h 06
Shelf Talks3 Rapid Retail Questions with Katie Lefkowitz, Founder of Harken SweetsSend us a textHope you have enjoyed the full episode with Katie Lefkowitz, Founder of Harken Sweets and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Katie specifically about launching into retail stores - Enjoy! (and learn).1. What is one piece of advice you wish you would had known prior to launching on retail store shelves?2. What would you say are the benefits of having your brand in retail stores vs selling direct to consumer?
2025-02-1102 min
Shelf TalksRedefining Candy Aisles: How Katie Lefkowitz, Founder of Harken Sweets, positions her brand on shelf amongst Industry TitansSend us a textIn this episode of Shelf Talks, host Roberta interviews Katie Lefkowitz, founder of Harken Sweets, a brand dedicated to creating healthier candy alternatives. Katie shares her journey from a healthcare background to the food industry, driven by personal health challenges and a desire to make indulgent treats that are also good for you. The conversation explores the challenges of finding the right manufacturing partners, the strategic decision to partner with major retailers like Walmart, and the importance of effective marketing and consumer engagement in building a successful brand. In this c...
2025-02-1036 min
Shelf Talks3 Rapid Retail Questions with Camille Bell, Co-Founder of PoundcakeSend us a textHope you have enjoyed the full episode with Camille Bell, Co-Founder of Poundcake and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Camille specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What is the one thing you wish you knew before launching in retail stores that if known you feel would have impacted your business in a positive way the first early days of being on shelf?With...
2025-02-0404 min
Shelf TalksThe Beauty of Resilience: Camille Bell’s Road to Retail Success Landing her in over 600 Ulta storesSend us a textIn this engaging conversation, Roberta interviews Camille Bell, co-founder of Poundcake, a beauty brand focused on inclusivity and representation in the makeup industry. Camille shares her journey from college to entrepreneurship, the challenges she faced in creating a brand that caters to diverse skin tones, and the importance of resilience in overcoming setbacks. The discussion highlights the significance of networking, funding, and the creative process behind naming the brand, as well as the hurdles encountered in product development and launching the business. In this conversation, In this conversation, Camille Bell shares h...
2025-02-031h 08
Shelf Talks3 Rapid Retail Questions with Sarah Kaminski, Founder of Best Ever GranolaSend us a textHope you have enjoyed the full episode with Sarah Kaminiski, founder of Best Ever Granola and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Sarah specifically about launching into retail stores - Enjoy! (and learn).Questions asked:If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What would you say are the benefits of starting in local retail...
2025-01-2802 min
Shelf TalksCommunity First: Sarah Kaminski on Leveraging Local Partnerships for Retail SuccessSend us a textIn this conversation, Sarah Kaminski shares her journey of building Best Ever Granola from a home-based operation to a growing brand with retail partnerships. She discusses the challenges of scaling production, the importance of marketing and social media engagement, and the strategies she employed to connect with consumers and retailers. Sarah emphasizes the value of building relationships and providing genuine connections through her brand, while also offering advice for aspiring entrepreneurs on how to navigate the early stages of business development.Major Takeaways:Brand awareness was her focus...
2025-01-2729 min
Shelf Talks3 Rapid Retail Questions with Aliett Buttelman, Co-Founder of Fazit BeautySend us a textHope you have enjoyed the full episode with Aliett Buttelman, Co-Founder of Fazit Beauty and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Aliett specifically about launching into retail stores - Enjoy! (and learn).Questions asked:If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What would you say are the benefits of starting in local retail stores...
2025-01-2102 min
Shelf TalksAliett Buttelman’s Blueprint for Turning Viral Moments into Retail Success with Fazit BeautySend us a textIn this episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversation culminates in the impactful moment when Taylor Swift wore their glitter freckles, showcasing the power of celebrity endorsements in the beauty market. Aliett hi...
2025-01-2040 min
Shelf Talks3 Rapid Retail Questions with Ashley Hunt-Poole, Founder of Mocktails for MommySend us a textHope you have enjoyed the full episode with Ashley Hunt-Poole, Founder of Mocktails for Mommy and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Ashley specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say to founders discouraged that they get offered space on retailers website vs...
2025-01-1402 min
Shelf TalksMix, Share, Succeed: Ashley Hunt-Poole’s Path from Mixing Mocktails on Social Media to her own brand Mocktails for Mommy on the shelves of Sam’s ClubSend us a textIn this conversation, Roberta interviews Ashley Hunt-Poole, the founder of Mocktails for Mommy, a pioneering alcohol-free beverage company. Ashley shares her journey from making videos on social making fun mocktails to creating a brand that caters to the sober curious community. The discussion covers the challenges she faced and the importance of being the face of her brand. Ashley Hunt-Poole shares her journey of launching 'Mocktails for Mommy,' detailing the challenges she faced in production, the importance of logistics, and the power of belief in achieving her dreams. She discusses h...
2025-01-1351 min
Shelf Talks3 Rapid Retail Questions with Molly Fedick, Founder of Buzzkill WinesSend us a textHope you have enjoyed the full episode with Molly Fedick, Founder of Buzzkill wines and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Molly specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say are the benefits of having your brand in retail stores vs selling direct...
2025-01-0702 min
Shelf TalksAisle of Disruption: Molly Fedick on Changing the Beverage Game with her Brand BuzzkillSend us a textIn this conversation, Roberta speaks with Molly Fedick, founder of Buzzkill Wines, about her journey from a fast-paced life in New York City as a creative director at Hinge to creating a brand of non-alcoholic wines. They discuss the inspiration behind Buzzkill Wines, the challenges of entering the non-alcoholic beverage market, and the growing Sober Curious movement. Molly shares insights on consumer education, marketing strategies, and the importance of brand identity in a competitive industry. Molly Fedick discusses the journey of Buzzkill wines, a non-alcoholic beverage brand, focusing on community building, s...
2025-01-0647 min
Shelf Talks3 Rapid Retail Questions with Heather Sloan & Enwei Li, Founders of Heali MedicalSend us a textHope you have enjoyed the full episode with Heather Sloan and Enwei Li, Founders of Heali Medical and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Heather and Li specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What advice would you give to other founders hoping to see their products on retail shelves?What would you say are the benefits of being in retail stores that are different...
2024-12-3101 min
Shelf TalksFrom Dragons' Den to Retail Shelves: The Heali Medical Journey with Founders Heather Sloan & Enwei LiSend us a textIn this conversation, Roberta interviews Heather Sloan and Enwei Li, co-founders of Heali, a wellness company that innovates in the sports, beauty, skincare, and aging sectors. They discuss their backgrounds, the inception of Heali, the challenges faced during product development, and their unexpected success in retail. The conversation also covers their experience on Dragons' Den and the impact it had on their brand growth. In this conversation, Heather and Enwei Li discuss their journey in building Heali, a brand focused on innovative pain relief and recovery products. They share insights on leveraging i...
2024-12-3039 min
Shelf Talks3 Rapid Retail Questions with Christina Kao, Co-Founder & Co-CEO of Le Mini MacaronSend us a textHope you enjoyed the full episode with Christina Kao, Co-Founder & Co-CEO of Le Mini Macaron and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Christina specifically about launching into retail stores - Enjoy! (and learn).What advice would you give to founders who are just starting to pitch their products to retail buyers?How do you maintain strong relationships with your retail buyers?Are there any tools, resources, or consultants you recommend...
2024-12-2402 min
Shelf TalksBuilding a Global Brand: How Christina Kao Co-Founder of Le Mini Macaron Revolutionized DIY Gel ManicuresSend us a textIn this conversation, Christina Kao, Co-Founder and Co-CEO of Le Mini Macaron, shares her journey from a marketing background to launching a successful nail care brand. The discussion covers the inspiration behind the brand, the challenges faced during its inception, and the innovative approach taken to create a user-friendly gel manicure kit. Christina also highlights the importance of community building, effective marketing strategies, and the impact of COVID-19 on the beauty industry. In this conversation, Christina Kao discusses the journey of her indie nail brand, La Mini Macaron, focusing on strategies for growth...
2024-12-231h 04
Shelf Talks3 Rapid Retail Questions with Alli Ball, Founder of Food Biz WizSend us a textHope you enjoyed the full episode with Alli Ball, Founder & CEO of Food Biz Wiz and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Alli specifically about launching into retail stores - Enjoy! (and learn).If a founder had to focus on one thing to increase their chances of staying on shelf, what would that be?What’s one piece of advice you wish every founder knew before entering retail?How can fo...
2024-12-1701 min
Shelf TalksWin on the Shelf: Food Biz Wiz founder Alli Ball’s Top 5 Moves to Maximize your Products Retail Store SalesSend us a textIn this episode of Shelf Talks, host Roberta chats with Alli Ball, founder and CEO of Food Biz Wiz, who shares her journey from grocery buyer to consultant for emerging food brands. Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry.As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to ge...
2024-12-1653 min
Shelf Talks3 Rapid Retail Questions with Yelitsa Jean-Charles, Founder of Healthy Roots DollsSend us a textHope you enjoyed the full episode with Yelitsa Jean-Charles, Founder & CEO of Healthy Roots Dolls and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Yelitsa specifically about launching into retail stores - Enjoy! (and learn).3 Questions asked:1. What resources or networks were most helpful to you in navigating the retail landscape?2. What strategies have you used to ensure that your dolls stand out in stores and resonates with...
2024-12-1100 min
Shelf TalksYelitsa Jean-Charles, Founder of Healthy Roots Dolls on Storytelling, Product Design, & Retail SuccessSend us a textIn this conversation, Yelitsa Jean-Charles shares her inspiring journey of creating Healthy Roots Dolls, a multicultural toy company aimed at teaching children to love their natural hair. She discusses the challenges she faced in product development, the importance of community support, and her strategies for funding and pitching her business. Yelitsa emphasizes the significance of feedback from customers and the iterative process of refining her product. The conversation highlights the power of representation in children's toys and the entrepreneurial spirit behind building a successful brand. In this conversation, Yelitsa shares her j...
2024-12-0945 min
Shelf Talks3 Rapid Retail Questions with April Showers, Founder & CEO of Afro UnicornSend us a textHope you enjoyed the full episode with April Showers, Founder & CEO of Afro Unicorn and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked April specifically about launching into retail stores - Enjoy! (and learn).3 Questions asked:1. What do you believe made Afro Unicorn stand out to retail buyers and what tips can you offer founders for effectively communicating their product's value to secure self-space?2. What are three ways...
2024-12-0303 min
Shelf TalksThe Licensing Playbook: April Showers on Afro Unicorn's Retail BreakthroughSend us a textIn this conversation, April Showers, the founder and CEO of Afro Unicorn, shares her inspiring journey from being a mother of two and entrepreneur to creating a successful brand that empowers women and children of color. She discusses the importance of community, representation, and the challenges she faced in the retail space, including her unexpected entry into licensing and the opportunities that arose from it. April emphasizes the significance of building a brand that resonates with her identity and the identities of others, ultimately creating a movement that celebrates uniqueness and empowerment.
2024-12-0245 min
Shelf Talks3 Rapid Retail Questions with Tania Sweis, Co-Founder and CEO of Brune KitchenSend us a textHope you enjoyed the full episode with Tania Sweis, Co-Founder and CEO of Brune Kitchen and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Tania specifically about launching into retail stores - Enjoy! (and learn).3 Questions asked:1. If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?2. What would you say are the benefits of...
2024-11-2604 min
Shelf TalksScaling Clean: Tania Sweis on Building a clean Cookie Brand and Embracing Unplanned OpportunitiesSend us a textIn this episode of Shelf Talks, Roberta interviews Tania Sweis, co-founder of Brune Kitchen, the world's first tahini-based cookie brand. Tanya shares her journey from being a corporate attorney to launching a clean, gluten-free, vegan cookie brand. The conversation delves into the challenges and triumphs of starting a business, navigating the retail landscape, and the importance of maintaining quality while scaling production. Tania also discusses her experience on the show Side Hustlers on Roku, the dynamics of co-founding a business with a friend, and the future goals for Brune Kitchen.Key...
2024-11-2543 min
Shelf TalksRecap of the Amazing Female Founders Conversations and their Success SynergySend us a textIn this episode of Shelf Talks, host Roberta reflects on the journeys of five remarkable female founders who have successfully navigated the retail landscape. She highlights common traits among these women, such as self-belief, grit, and the ability to adapt. Each founder's story offers valuable insights into brand building, retail strategies, and the importance of perseverance. The episode serves as a celebration of female entrepreneurship and provides practical advice for aspiring founders.In this episode some takeaways:Successful founders have an unmeasured belief in themselvesGrit and tenacity are essential for...
2024-11-1824 min
Shelf Talks3 Rapid Retail Questions with Brianna Arps, Founder of MoodeauxSend us a textHope you enjoyed the full episode with founder Brianna Arps, founder of Moodeaux, and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Brianna specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first days of being on the retail shelf?
2024-11-1203 min
Shelf TalksThe Fragrance of Resilience: How Brianna Arps built Moodeaux, a perfume brand taking up space and worth on shelfSend us a textIn this engaging conversation, Brianna Arps, founder of Moodeaux, shares her journey from being a beauty editor to launching her own luxury fragrance brand. She discusses the challenges she faced, the importance of community engagement, and how her personal experiences shaped her brand's identity. Brianna emphasizes the significance of emotional connections in fragrance, the role of PR in building momentum, and the strategic decisions that led to successful retail partnerships. In this conversation, Brianna Arps shares her journey of launching and growing her fragrance brand in retail. She discusses the challenges and lessons...
2024-11-111h 13
Shelf Talks3 Rapid Retail Questions with Morgan Potts, Founder of GranarlySend us a textHope you enjoyed the full episode with founder Morgan Potts, founder of Granarly, and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Morgan specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first days of being on the retail shelf?
2024-11-0504 min
Shelf TalksHow a Dream One Night Changed Everything: Morgan Potts' Journey from Vision to Granarly on the Shelves of Whole Foods, Target, and BeyondSend us a textIn this engaging conversation, Morgan Potts, founder of Granarly, shares her inspiring journey from aspiring veterinarian to entrepreneur with a unique whiskey-infused granola brand. She discusses the pivotal moments that led to the creation of Granarly, the challenges of navigating the food industry, and the importance of building relationships with retailers. Morgan also reflects on her experiences with Shark Tank, the significance of branding, and the lessons learned from scaling her business to national retailers like Target and Whole Foods. From grassroots marketing strategies and influencer collaborations to securing a spot in Target...
2024-11-0452 min
Shelf Talks3 Rapid Retail Questions with Jamika Martin, Founder of Rosen SkincareSend us a textHope you enjoyed the full episode with founder Jamika Martin, founder of Rosen Skincare and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Jamika specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first days of being on the retail shelf?
2024-10-3002 min
Shelf TalksFrom Formulating in her Apartment to 700 Ulta Shelves - Jamika Martin’s Journey with Rosen SkincareSend us a textIn this conversation, Jamika Martin, founder of Rosen Skincare, discusses her journey from formulating her products in her college apartment to launching a successful skincare brand now in over 700 Ulta stores. Jamika shares insights on the challenges and learnings from starting her business, including the importance of customer feedback, the transition to direct-to-consumer sales, and her experience with the Target Accelerator program. The discussion also covers the evolution of her brand's packaging, the realities of entering retail, and the strategies needed to succeed in a competitive market. She emphasizes the importance of influencer...
2024-10-2859 min
Shelf Talks3 Rapid Retail Questions with Rachel Klein, Founder of Revival Food Co.Send us a textHope you enjoyed the full episode of Revival Food Co. with founder Rachel Klein and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Rachel specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What would you say are the benefits of being in retail stores that are different from selling direct to consumer?2. What is the biggest lesson you learned from being in retail stores?
2024-10-2202 min
Shelf TalksHow a Personal Wellness Journey and Magical Delusion led Rachel Klein to start Revival Food Co.Send us a textIn this engaging conversation, Rachel Klein shares her unique journey from being a modern dance major to founding Revival Food Co., a premium almond butter brand. She discusses the challenges and triumphs of starting her business, including her experiences with scaling, entering retail, and navigating setbacks. Rachel emphasizes the importance of relationships in the food industry and the lessons learned from her partnership with Walmart. She also highlights her vision for the future of Revival, focusing on innovation and strategic partnerships.Impactful highlights within this episode:Scaling a business...
2024-10-211h 13
Shelf Talks3 Rapid Retail Questions with Rebecca Alvarez-Story, Founder of BloomiSend us a textHope you enjoyed the full episode of Bloomi with founder Rebecca Alvarez-Story and took away all the gems on launching into retail stores successfully!On this mini drop, here are 3 powerful questions I asked Rebecca specifically around launching into retail stores - Enjoy!3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first day on shelf?2. What advice would you give to other entrepreneurs about building...
2024-10-1403 min
Shelf TalksEmpowering Intimacy: Building the brand Bloomi with founder Rebecca Alvarez-StorySend us a textIn this conversation, I interview Rebecca Alvarez-Story, founder of Bloomi, a sexual wellness brand currently available at Target and CVS stores. We discuss Rebecca's journey from intimacy consulting to launching her own brand, the challenges she faced, and the importance of community engagement. The conversation also covers her experience of launching in retail, particularly at Target, and the strategies for building a successful brand. Rebecca shares insights on product development, marketing, and the significance of representation in the industry.Impactful highlights within the episode:Community engagement and feedback a...
2024-10-141h 14
Shelf TalksShelf Talks Trailer - Meet the HostSend us a textWelcome to my very first episode of Shelf Talks! In this episode I'll give you a glimpse into who I am, why I started this podcast and what you can expect in future episodes. Support the showHow to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcast Love what you hear on Shelf Talks? You can now support the podcast. Every contribution helps bring more indie voices to the mic. Thank y...
2024-10-1304 min