Shows
Shelf TalksPress Worthy: Gloria Chou’s No-Fluff PR Tips for FoundersSend us a textIn this episode of Shelf Talks, host Roberta interviews Gloria Chou, an expert in public relations for small businesses. Gloria shares her unique journey from being a US diplomat to becoming a PR coach, emphasizing the importance of storytelling and visibility for female founders. She introduces her CPR pitching method, which focuses on credibility, point of view, and relevance, and provides actionable tips for crafting effective pitches, finding the right journalists, and following up. The conversation highlights the power of PR in building retail partnerships and empowering founders to confidently share their stories.2025-05-0525 min
Shelf Talks3 Rapid Retail Questions with Sarah McNamara & Rochelle Jacobs, Co-Founders of Naturally Serious SkincareSend us a textHope you have enjoyed the full episode with Sarah McNamara & Rochelle Jacobs, Co-Founders of Naturally Serious Skincare and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Sarah & Rochelle specifically about launching into retail stores - Enjoy! (and learn).What is the one thing you wish you knew before you launched in retail?What’s one piece of advice you’d give to beauty entrepreneurs hoping to get into retail?What have you found are the...2025-05-0104 min
Shelf TalksClean Beauty with a Conscience: Sarah McNamara & Rochelle Jacobs Retail Journey with Naturally Serious SkincareSend us a textIn this episode of Shelf Talks, host Roberta interviews Sarah McNamara and Rochelle Jacobs, co-founders of Naturally Serious Skin, a clean beauty brand. They discuss their backgrounds in the beauty industry, the inspiration behind their brand, and the innovative product development process that led to their patented blend of ingredients. The conversation also covers their marketing strategies, the importance of consumer feedback, and the challenges they faced in their first year of business. The founders emphasize the significance of building trust with consumers and their commitment to sustainability in the beauty industry.2025-04-2832 min
Shelf Talks3 Rapid Retail Questions with Mika Shino, Founder of Issei Mochi GummiesSend us a textHope you have enjoyed the full episode with Mika Shino, Founder of Issei Mochi Gummies and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Mika specifically about launching into retail stores - Enjoy! (and learn).What is a learning that you didn’t know until Mochi was actually on retail shelves?What advice would you give to other founders trying to secure their first retail deal?What trade shows have you found the most be...2025-04-2303 min
Shelf TalksHow Issei Mochi Gummies Found Its Sweet Spot in Retail with Founder Mika ShinoSend us a textIn this episode of Shelf Talks, host Roberta interviews Mika Shino, founder of Issei Mochi Gummies. Mika shares her journey from working at the United Nations to launching her innovative gummy brand inspired by traditional Japanese mochi. The conversation covers her challenges in product development, the importance of consumer feedback, and her strategies for breaking into major retailers like Whole Foods. Mika discusses her marketing tactics, including winning awards to gain recognition, and her plans for future expansion in the retail market.Chapters00:00 Introduction to Issei Mochi...2025-04-2243 min
Shelf TalksSHELF BITES: Navigating Trends and Inventory in a Social-First Market with Christina Kao, Co-Founder of Le Mini MacaronSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip, Christina Kao discusses the strategic approach to influencer marketing, particularly through platforms like TikTok, and how it has significantly impacted brand visibility and sales. She shares insights on managing inventory challenges in a trend-driven market, the importance of collaborative relationships with retail buyers, and the lessons learned from international markets. The discussion emphasizes the need for effective marketing strategies and the continuous adaptation required to...2025-04-1719 minShelf Talks3 Rapid Retail Questions with Mehek Khera, Founder of Niramaya FoodsSend us a textHope you have enjoyed the full episode with Mehek Khera, Founder of Niramaya Foods and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Mehek specifically about launching into retail stores - Enjoy! (and learn).What was the most challenging part about securing placement in retail stores?What advice would you give to founders who are just starting out and looking to get into retail?What are the resources that have helped you the most...2025-04-1502 min
Shelf TalksFeeding Wellness: How Mehek Khera Built a Brand Rooted in Tradition, Successfully Landing on the Shelves of Sprouts & AlbertsonsSend us a textIn this episode of Shelf Talks, host Roberta interviews Mehek Khera, founder of Niramaya Foods, who shares her journey from a corporate career to launching her own brand focused on Indian-inspired, health-conscious foods. Mehek discusses the challenges and triumphs of building her brand, including product development, sourcing ingredients, navigating the retail landscape, and responding to consumer feedback. She emphasizes the importance of marrying convenience with nutrition and shares insights on expanding her product line to include pretzels. The conversation highlights the dedication and passion behind Niramaya Foods and the vision for its future...2025-04-1455 min
Shelf TalksSHELF BITES: Producing Inventory at Scale While Balancing New SKUs in Retail with Brianna Arps, Founder of MoodeauxSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip Brianna Arps shares her insights on launching a retail product, highlighting the importance of inventory management, marketing strategies, and the power of exclusivity. She emphasizes the need for continuous learning and adapting in the retail landscape, as well as the significance of building strong relationships with retail partners and engaging the community to drive sales.Listen to the full episode released on 11/11/24...2025-04-1008 min
Road 2 RetailEpisode # 93 Interview with Roberta Townes senior category merchant at GNCEpisode # 93. On today's show we are joined by Roberta Townes - Senior Category Merchant at GNC. Please subscribe to the Road 2 Retail podcast at Apple podcasts, Spotify or our YouTube channel. Plus- give us a follow on LinkedIn. Learn more at www.road2retail.com. Roberta shares with us the role emerging brands play at GNC and what she looks for in these brands. Specific discussion points covered include: - What do you look for in an emerging brand? Spoiler alert: a great story, solid marketing, and the potential to add incremental performance to the category.- How to...2025-04-0848 min
Shelf Talks3 Rapid Retail Questions with Brittany Lo, Founder of BeiaSend us a textHope you have enjoyed the full episode with Brittany Lo, Founder of Beia and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Brittany specifically about launching into retail stores - Enjoy! (and learn).Looking back, what’s one thing you wish you knew before launching Beia Beauty in retail?What would you say are the benefits of being in retail stores vs selling direct?What’s one piece of advice you’d give to beauty...2025-04-0801 min
Shelf TalksThe Business of Beauty: Brittany Lo on Retail, Branding & Growth With her Premium Vegan Skincare Brand BeiaSend us a textIn this episode of Shelf Talks, host Roberta interviews Brittany Lo, founder and CEO of Beia, a beauty brand focused on lifestyle skincare. Brittany shares her journey from starting a beauty service concierge to launching her own product line. The conversation covers the challenges of product development, the importance of market research, and the strategies behind successful retail launches. Brittany emphasizes the significance of storytelling in branding and the need for adaptability in business. She also discusses her team dynamics and future goals for Beia, highlighting the importance of community engagement and feedback...2025-04-0755 min
Shelf TalksSHELF BITES: Stand Out & Sell - Differentiation & Consumer Education in Retail with Morgan Potts, Founder of GranarlySend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip talk with Morgan Potts as she shares her entrepreneurial journey with Granarly, a unique granola brand that incorporates whiskey. She discusses the challenges and lessons learned from starting small, navigating retail, and the importance of branding and packaging. Morgan emphasizes the significance of building a core customer base before expanding into larger retailers like Target and Whole Foods. The conversation also touches on the complexities of...2025-04-0213 min
Shelf Talks3 Rapid Retail Questions with Keta Burke-Williams, Founder of Ourside PerfumeSend us a textHope you have enjoyed the full episode with Keta Burke-Williams, Founder of Ourside Perfume and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Keta specifically about launching into retail stores - Enjoy! (and learn).What advice would you give to emerging founders in the beauty and fragrance space?What was the biggest challenge you faced when launching Ourside in retail, and what steps did you take to overcome it?How do you manage retail...2025-04-0102 min
Shelf TalksInside Ourside: The Fragrance Brand Redefining Luxury & Clean Beauty with Founder Keta Burke-WilliamsSend us a textIn this episode of Shelf Talks, host Roberta interviews Keta Burke-Williams, founder of Ourside Perfume, who shares her journey from a traditional career path to launching a unique fragrance brand. Keta discusses her early influences, the challenges of breaking into the fragrance industry, and the importance of storytelling in her brand. She highlights the significance of consumer feedback, the transition from D2C to retail, and her experiences with Credo Beauty and Bergdorf Goodman. Keta also shares insights on funding, marketing strategies, and her vision for the future of Ourside Perfume....2025-03-3133 min
Shelf TalksSHELF BITES: Navigating the Ups and Downs of Launching in Major Retail with Rachel Klein, Founder of Revival Food CoSend us a textIn this SHELF BITES Rachel Klein, founder of Revival Food Co. shares her journey of launching a food product into Walmart, detailing the challenges she faced during production, logistics, and communication with buyers. She recounts a significant labeling issue that led to her products not scanning at registers, and how she navigated these hurdles through effective problem-solving and relationship building. Ultimately, she decided to rebrand her product to overcome the initial negative impressions and improve consumer perception.Check out the full episode released 10/20/2024How to...2025-03-2708 min
Shelf Talks3 Rapid Retail Questions with Elina Wang, Co-Founder and CEO of ESW BeautySend us a textHope you have enjoyed the full episode with Elina Wang, Co-Founder and CEO of ESW Beauty and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Elina specifically about launching into retail stores - Enjoy! (and learn).1. What’s one piece of advice you wish you had known before entering retail?2. What’s your best advice for beauty brand founders looking to break into major retailers?3. How do you ensure succ...2025-03-2503 min
Shelf TalksHow Elina Wang’s Life Pivot Led Her to Launch & Scale Her Beauty Brand ESW Beauty into Retail StoresSend us a textIn this conversation, Elina Wang, Co-Founder and CEO of ESW Beauty, shares her journey of launching a clean skincare brand inspired by her personal wellness journey. She discusses the challenges and successes of building her brand, the importance of trade shows, and the strategies she employed for marketing and retail partnerships. Elina emphasizes the significance of community feedback, adapting to market changes, and the evolution of her product offerings as she navigates the beauty industry.Chapters00:00 The Birth of ESW Beauty03:45 Navigating the Entrepreneurial Journey06:15 Strategizing for...2025-03-2443 min
Shelf TalksSHELF BITES: Finding People to Help Guide Your Retail Journey with Heather Sloan & Enwei Li, Founders of HealiSend us a textSuccess in retail isn’t just about having a great product—it’s about building the right connections. In this Shelf Bites episode, we dive into how networking, strategic advisors, and even unexpected encounters helped shape the journey to landing in big-box stores. From leveraging LinkedIn to joining founder groups, Heather and Enwei share their top insights on finding the right people to guide your retail strategy. Tune in to learn how to make connections that can accelerate your path to store shelves!Check out the full episode released 12/29/20242025-03-1904 min
Shelf Talks3 Rapid Retail Questions with Ardean Miller, Founder of Mah MelaninSend us a textHope you have enjoyed the full episode with Ardean Miller, Founder of Mah Melanin and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Ardean specifically about launching into retail stores - Enjoy! (and learn).If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What would you say are the benefits of starting in local retail stores vs going direct to...2025-03-1805 min
Shelf TalksThe Power of Representation: Ardean Miller, Founder of Mah Melanin’s Impact on Gift Wrap in Retail StoresSend us a textIn this episode of Shelf Talks, host Roberta interviews Ardean Miller, founder of Mah Melanin, a groundbreaking brand in the gift wrap industry that focuses on diversity and inclusion. Ardean shares her inspiring journey from humble beginnings to becoming the first Black-owned brand to partner with major retailers like Sam's Club and Hallmark. The conversation delves into the challenges she faced, the importance of preparation, and the strategies she employed to successfully launch her brand and navigate the retail landscape. Ardean emphasizes the significance of building confidence, understanding the market, and maintaining strong...2025-03-1757 minShelf TalksSHELF BITES: Cracking the Ulta Playbook -Shelf Space, Brokers & Marketing Strategies with Jamika Martin, Founder of Rosen SkincareSend us a textIn this mini drop, I pulled out the archive some important and noteworthy tips and facts about retail from Jamika Martin, Founder of Rosen Skincare.In this conversation, Jamika Martin discusses her experiences and strategies in retail, particularly focusing on her brand's launch at Ulta. She emphasizes the importance of differentiation in a competitive market, the creative control offered by Ulta, and the role of brokers in navigating retail partnerships. The discussion also covers marketing strategies, customer demographics, SKU expansion, and the significance of investor support in building a successful brand...2025-03-1216 min
Shelf Talks3 Rapid Retail Questions with Jia Liao, Founder of Hotpot QueenSend us a textHope you have enjoyed the full episode with Jia Liao, Founder of Hotpot Queen and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Jia specifically about launching into retail stores - Enjoy! (and learn).What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say are the benefits of having your brand in retail stores vs selling direct to consumer?What is...2025-03-1102 min
Shelf TalksThe Secret Spicy Sauce to Getting on Shelves with Hotpot Queen’s founder, Jia LiaoSend us a textIn this episode of Shelf Talks, host Roberta interviews Jia Liao, the founder of HotPot Queen, a brand that brings the rich tradition of hot pot to American homes. Gia shares her journey from growing up in a family restaurant to launching her own CPG brand, emphasizing the importance of family legacy, product development, and the challenges of entering the retail market. The conversation highlights the significance of branding, market research, and the impactful experience at Expo West, where Gia successfully engaged with retailers and received positive feedback on her products. ...2025-03-101h 07
Shelf TalksSHELF BITES: Winning Over Consumers, Getting Buyers to Say Yes, & Perfecting Your Product with Tania Sweis of Brune KitchenSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip, I talk with Tania Sweis, Co-Founder of Brune Kitchen and how she drives consumers trial in store, gives insight and facts to buyers when pitching for refrigerator space and not being afraid to iterate based on consumer feedback.Check out the full episode released 11/24/2024Brune Kitchen Instagram: https://www.instagram.com/brunekitchen/Brune Kitchen Website: https://br...2025-03-0506 min
Shelf Talks3 Rapid Retail Questions with Sonia Smith Kang, Founder of Mixed Up ClothingSend us a textHope you have enjoyed the full episode with Sonia Smith Kang, Founder of Mixed Up Clothing and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Sonia specifically about launching into retail stores - Enjoy! (and learn).If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What advice would you give to other founders with apparel brands looking to get into...2025-03-0402 min
Shelf TalksBlending Cultures while Building a Brand: The Mixed Up Clothing Story with Founder Sonia Smith-KangSend us a textIn this episode of Shelf Talks, host Roberta interviews Sonia Smith-Kang, founder of Mixed Up Clothing, a children's brand that blends culture through fashion. Sonia shares her journey from being a registered nurse to launching her clothing line, driven by a desire to celebrate diversity and representation. She discusses the challenges of starting a business without a fashion background, her experiences in retail, and the importance of community and culture in her work. In this conversation, she discusses her journey in the retail industry, focusing on strategic partnerships, navigating consignment sales, a...2025-03-0355 min
Shelf TalksSHELF BITES: The Realities of Raising Capital as a Female Founder with Rebecca Alvarez-Story, Founder of BloomiSend us a textIn this mid week drop, I’m going back in the vault to carve out some insightful tips and learning from past guests.In this clip, I talk with Rebecca Alvarez-Story, founder of Bloomi - a sexual wellness brand currently on the shelves of Target and CVS. She talks about the challenges of connecting with VCs and securing venture capital as a women navigating a sexual wellness brand.Check out the full episode released October 14, 2025.Bloomi Website: https://thebloomi.com/Bloomi Instagram: ht...2025-02-2609 min
Shelf Talks3 Rapid Retail Questions with Lori Peha Kezner, Co-Founder of Millie's Sipping BrothSend us a textHope you have enjoyed the full episode with Lori Peha Kezner, Co-Founder of Millie's Sipping Broth and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Lori specifically about launching into retail stores - Enjoy! (and learn).What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say are the benefits of having your brand in retail stores vs selling direct to consumer...2025-02-2502 min
Shelf TalksSip, Sell, Succeed: Lori Peha Kezner’s Path to Retail with Millie’s Sipping BrothSend us a textIn this episode of Shelf Talks, host Roberta interviews Lori Peha Kezner, Co-Founder of Millie's Sipping Broth. Lori shares her journey from being a school teacher to creating a unique savory broth product that caters to health-conscious consumers. The conversation covers the initial idea, the challenges of finding manufacturers, the importance of consumer feedback, and the strategic steps taken to enter the retail market, including a significant partnership with Weight Watchers. Lori emphasizes the importance of methodical growth, adapting to retail feedback, and the ongoing learning process in entrepreneurship. She discusses successfully launching...2025-02-2434 min
Shelf Talks3 Rapid Retail Questions with Mabel Frias, Co-Founder of Luna MagicSend us a textHope you have enjoyed the full episode with Mabel Frias, Co-Founder of Luna Magic and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Mabel specifically about launching into retail stores - Enjoy! (and learn).Looking back, what’s one thing you wish you knew before launching Luna Magic in retail?What would you say are the benefits of being in retail stores vs selling direct?What advice would you give to emerging brands looking to...2025-02-1803 min
Shelf TalksMabel Frias on Building Luna Magic with Intention, Heart & Strategy - Plus an Early Look at her Upcoming Fragrance VentureSend us a textIn this episode of Shelf Talks, host Roberta interviews Mabel Frias, co-founder of Luna Magic, a vibrant beauty brand inspired by Latina culture. Mabel shares her journey from climbing the corporate ladder in retail to launching her own cosmetics line with her sister. She discusses the influence of her entrepreneurial family, the decision to enter the cosmetics industry, and the initial steps taken to build Luna Magic. The conversation highlights the importance of digital strategy, the significance of launching on Walmart.com, and the valuable lessons learned from the dot com experience. In...2025-02-171h 06
Shelf Talks3 Rapid Retail Questions with Katie Lefkowitz, Founder of Harken SweetsSend us a textHope you have enjoyed the full episode with Katie Lefkowitz, Founder of Harken Sweets and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Katie specifically about launching into retail stores - Enjoy! (and learn).1. What is one piece of advice you wish you would had known prior to launching on retail store shelves?2. What would you say are the benefits of having your brand in retail stores vs selling direct to consumer?2025-02-1102 min
Shelf TalksRedefining Candy Aisles: How Katie Lefkowitz, Founder of Harken Sweets, positions her brand on shelf amongst Industry TitansSend us a textIn this episode of Shelf Talks, host Roberta interviews Katie Lefkowitz, founder of Harken Sweets, a brand dedicated to creating healthier candy alternatives. Katie shares her journey from a healthcare background to the food industry, driven by personal health challenges and a desire to make indulgent treats that are also good for you. The conversation explores the challenges of finding the right manufacturing partners, the strategic decision to partner with major retailers like Walmart, and the importance of effective marketing and consumer engagement in building a successful brand. In this c...2025-02-1035 min
Shelf Talks3 Rapid Retail Questions with Camille Bell, Co-Founder of PoundcakeSend us a textHope you have enjoyed the full episode with Camille Bell, Co-Founder of Poundcake and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Camille specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What is the one thing you wish you knew before launching in retail stores that if known you feel would have impacted your business in a positive way the first early days of being on shelf?With...2025-02-0404 min
Shelf TalksThe Beauty of Resilience: Camille Bell’s Road to Retail Success Landing her in over 600 Ulta storesSend us a textIn this engaging conversation, Roberta interviews Camille Bell, co-founder of Poundcake, a beauty brand focused on inclusivity and representation in the makeup industry. Camille shares her journey from college to entrepreneurship, the challenges she faced in creating a brand that caters to diverse skin tones, and the importance of resilience in overcoming setbacks. The discussion highlights the significance of networking, funding, and the creative process behind naming the brand, as well as the hurdles encountered in product development and launching the business. In this conversation, In this conversation, Camille Bell shares h...2025-02-031h 08
Shelf Talks3 Rapid Retail Questions with Sarah Kaminski, Founder of Best Ever GranolaSend us a textHope you have enjoyed the full episode with Sarah Kaminiski, founder of Best Ever Granola and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Sarah specifically about launching into retail stores - Enjoy! (and learn).Questions asked:If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What would you say are the benefits of starting in local retail...2025-01-2802 min
For the Sake of the SongJoe BassaJoe Bassa is a singer, songwriter, and guitarist who plays in the bands Jailbox and Surtsey and Surtsey has a great new music video out for their song "Knot To Force" that features a lot of bands and venues from in and around St. Louis. You can watch the video and find out where you can see Surtsey next on their Instagram page @mybandsurtsey! Playlist Track Listing:“When the Shit Hits the Fan” by Circle Jerks“Nobody Dies Anymore” by Bella White“Portal” by Pinegrove“You Said You Loved Me” by Fats Domino“Mightiest of Guns” by A.A. Bondy“Do Wha...2025-01-2825 min
Shelf TalksCommunity First: Sarah Kaminski on Leveraging Local Partnerships for Retail SuccessSend us a textIn this conversation, Sarah Kaminski shares her journey of building Best Ever Granola from a home-based operation to a growing brand with retail partnerships. She discusses the challenges of scaling production, the importance of marketing and social media engagement, and the strategies she employed to connect with consumers and retailers. Sarah emphasizes the value of building relationships and providing genuine connections through her brand, while also offering advice for aspiring entrepreneurs on how to navigate the early stages of business development.Major Takeaways:Brand awareness was her focus...2025-01-2728 min
Shelf Talks3 Rapid Retail Questions with Aliett Buttelman, Co-Founder of Fazit BeautySend us a textHope you have enjoyed the full episode with Aliett Buttelman, Co-Founder of Fazit Beauty and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Aliett specifically about launching into retail stores - Enjoy! (and learn).Questions asked:If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?What would you say are the benefits of starting in local retail stores...2025-01-2102 min
Shelf TalksAliett Buttelman’s Blueprint for Turning Viral Moments into Retail Success with Fazit BeautySend us a textIn this episode of Shelf Talks, host Roberta interviews Aliett Buttelman, co-founder of Fazit Beauty, discussing her journey from helping other brands launch and grow to diving into entrepreneurship herself and advancing into the beauty industry. She explores the innovative product development of makeup patches, the importance of viral marketing and influencer engagement, and the strategic retail partnerships that have propelled the brand's growth. The conversation culminates in the impactful moment when Taylor Swift wore their glitter freckles, showcasing the power of celebrity endorsements in the beauty market. Aliett hi...2025-01-2040 min
Shelf Talks3 Rapid Retail Questions with Ashley Hunt-Poole, Founder of Mocktails for MommySend us a textHope you have enjoyed the full episode with Ashley Hunt-Poole, Founder of Mocktails for Mommy and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Ashley specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say to founders discouraged that they get offered space on retailers website vs...2025-01-1402 min
Shelf TalksMix, Share, Succeed: Ashley Hunt-Poole’s Path from Mixing Mocktails on Social Media to her own brand Mocktails for Mommy on the shelves of Sam’s ClubSend us a textIn this conversation, Roberta interviews Ashley Hunt-Poole, the founder of Mocktails for Mommy, a pioneering alcohol-free beverage company. Ashley shares her journey from making videos on social making fun mocktails to creating a brand that caters to the sober curious community. The discussion covers the challenges she faced and the importance of being the face of her brand. Ashley Hunt-Poole shares her journey of launching 'Mocktails for Mommy,' detailing the challenges she faced in production, the importance of logistics, and the power of belief in achieving her dreams. She discusses h...2025-01-1350 min
Shelf Talks3 Rapid Retail Questions with Molly Fedick, Founder of Buzzkill WinesSend us a textHope you have enjoyed the full episode with Molly Fedick, Founder of Buzzkill wines and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Molly specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What is one piece of advice you wish you would had known prior to launching on retail store shelves?What would you say are the benefits of having your brand in retail stores vs selling direct...2025-01-0702 min
Shelf TalksAisle of Disruption: Molly Fedick on Changing the Beverage Game with her Brand BuzzkillSend us a textIn this conversation, Roberta speaks with Molly Fedick, founder of Buzzkill Wines, about her journey from a fast-paced life in New York City as a creative director at Hinge to creating a brand of non-alcoholic wines. They discuss the inspiration behind Buzzkill Wines, the challenges of entering the non-alcoholic beverage market, and the growing Sober Curious movement. Molly shares insights on consumer education, marketing strategies, and the importance of brand identity in a competitive industry. Molly Fedick discusses the journey of Buzzkill wines, a non-alcoholic beverage brand, focusing on community building, s...2025-01-0647 min
Listen Up! The PodcastShow 607: Smooth Music New Years
Gene Marshall - Jimmy Carter Says "Yes"
Max Culler - From Peanuts To President
Luther Stanton - Jimmy Carter For President
CEL - Jimmy Carter
Walter Wanderley - Moondreams
Nino Nardin - Jungle Spell
Michel Gonet - Eve Psychedique
The United States of America - You Can Never Come Down
Al Tijuana & His Jewish Brass - It's Not Unusual
Irving Fields Trio - Bublitchki
Elakelaiset - Humpparaakki
Denns Coffey - A Whole Lotta Love
Ennio Morricone - Le Foto Proibite di Una Signora per Bene
The Free Design - When Love Is Young
Sven Libaek - Park Scene (Look, Every...2025-01-022h 00
Shelf Talks3 Rapid Retail Questions with Heather Sloan & Enwei Li, Founders of Heali MedicalSend us a textHope you have enjoyed the full episode with Heather Sloan and Enwei Li, Founders of Heali Medical and took away some learning about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Heather and Li specifically about launching into retail stores - Enjoy! (and learn).Questions asked:What advice would you give to other founders hoping to see their products on retail shelves?What would you say are the benefits of being in retail stores that are different...2024-12-3101 min
Shelf TalksFrom Dragons' Den to Retail Shelves: The Heali Medical Journey with Founders Heather Sloan & Enwei LiSend us a textIn this conversation, Roberta interviews Heather Sloan and Enwei Li, co-founders of Heali, a wellness company that innovates in the sports, beauty, skincare, and aging sectors. They discuss their backgrounds, the inception of Heali, the challenges faced during product development, and their unexpected success in retail. The conversation also covers their experience on Dragons' Den and the impact it had on their brand growth. In this conversation, Heather and Enwei Li discuss their journey in building Heali, a brand focused on innovative pain relief and recovery products. They share insights on leveraging i...2024-12-3039 min
Shelf Talks3 Rapid Retail Questions with Christina Kao, Co-Founder & Co-CEO of Le Mini MacaronSend us a textHope you enjoyed the full episode with Christina Kao, Co-Founder & Co-CEO of Le Mini Macaron and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Christina specifically about launching into retail stores - Enjoy! (and learn).What advice would you give to founders who are just starting to pitch their products to retail buyers?How do you maintain strong relationships with your retail buyers?Are there any tools, resources, or consultants you recommend...2024-12-2402 min
Shelf TalksBuilding a Global Brand: How Christina Kao Co-Founder of Le Mini Macaron Revolutionized DIY Gel ManicuresSend us a textIn this conversation, Christina Kao, Co-Founder and Co-CEO of Le Mini Macaron, shares her journey from a marketing background to launching a successful nail care brand. The discussion covers the inspiration behind the brand, the challenges faced during its inception, and the innovative approach taken to create a user-friendly gel manicure kit. Christina also highlights the importance of community building, effective marketing strategies, and the impact of COVID-19 on the beauty industry. In this conversation, Christina Kao discusses the journey of her indie nail brand, La Mini Macaron, focusing on strategies for growth...2024-12-231h 04
Shelf Talks3 Rapid Retail Questions with Alli Ball, Founder of Food Biz WizSend us a textHope you enjoyed the full episode with Alli Ball, Founder & CEO of Food Biz Wiz and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Alli specifically about launching into retail stores - Enjoy! (and learn).If a founder had to focus on one thing to increase their chances of staying on shelf, what would that be?What’s one piece of advice you wish every founder knew before entering retail?How can fo...2024-12-1701 min
Shelf TalksWin on the Shelf: Food Biz Wiz founder Alli Ball’s Top 5 Moves to Maximize your Products Retail Store SalesSend us a textIn this episode of Shelf Talks, host Roberta chats with Alli Ball, founder and CEO of Food Biz Wiz, who shares her journey from grocery buyer to consultant for emerging food brands. Alli Ball is the founder & CEO of Food Biz Wiz and the creator of Retail Ready®, an online program that has provided strategic support, curated curriculum, and values-aligned community for over 3,000 producers of packaged products in the food industry.As a former grocery buyer-turned-wholesale consultant, Alli has helped thousands of emerging brands understand what it takes to ge...2024-12-1652 min
Shelf Talks3 Rapid Retail Questions with Yelitsa Jean-Charles, Founder of Healthy Roots DollsSend us a textHope you enjoyed the full episode with Yelitsa Jean-Charles, Founder & CEO of Healthy Roots Dolls and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Yelitsa specifically about launching into retail stores - Enjoy! (and learn).3 Questions asked:1. What resources or networks were most helpful to you in navigating the retail landscape?2. What strategies have you used to ensure that your dolls stand out in stores and resonates with...2024-12-1100 min
Shelf TalksYelitsa Jean-Charles, Founder of Healthy Roots Dolls on Storytelling, Product Design, & Retail SuccessSend us a textIn this conversation, Yelitsa Jean-Charles shares her inspiring journey of creating Healthy Roots Dolls, a multicultural toy company aimed at teaching children to love their natural hair. She discusses the challenges she faced in product development, the importance of community support, and her strategies for funding and pitching her business. Yelitsa emphasizes the significance of feedback from customers and the iterative process of refining her product. The conversation highlights the power of representation in children's toys and the entrepreneurial spirit behind building a successful brand. In this conversation, Yelitsa shares her j...2024-12-0944 min
Shelf Talks3 Rapid Retail Questions with April Showers, Founder & CEO of Afro UnicornSend us a textHope you enjoyed the full episode with April Showers, Founder & CEO of Afro Unicorn and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked April specifically about launching into retail stores - Enjoy! (and learn).3 Questions asked:1. What do you believe made Afro Unicorn stand out to retail buyers and what tips can you offer founders for effectively communicating their product's value to secure self-space?2. What are three ways...2024-12-0303 min
Shelf TalksThe Licensing Playbook: April Showers on Afro Unicorn's Retail BreakthroughSend us a textIn this conversation, April Showers, the founder and CEO of Afro Unicorn, shares her inspiring journey from being a mother of two and entrepreneur to creating a successful brand that empowers women and children of color. She discusses the importance of community, representation, and the challenges she faced in the retail space, including her unexpected entry into licensing and the opportunities that arose from it. April emphasizes the significance of building a brand that resonates with her identity and the identities of others, ultimately creating a movement that celebrates uniqueness and empowerment. 2024-12-0245 min
Shelf Talks3 Rapid Retail Questions with Tania Sweis, Co-Founder and CEO of Brune KitchenSend us a textHope you enjoyed the full episode with Tania Sweis, Co-Founder and CEO of Brune Kitchen and took away some learnings about the readiness it takes to launch in retail stores.On this mini drop, here are 3 powerful questions I asked Tania specifically about launching into retail stores - Enjoy! (and learn).3 Questions asked:1. If another founder told you they wanted to start exploring getting into retail stores, what would you tell them they should do first?2. What would you say are the benefits of...2024-11-2604 min
Shelf TalksScaling Clean: Tania Sweis on Building a clean Cookie Brand and Embracing Unplanned OpportunitiesSend us a textIn this episode of Shelf Talks, Roberta interviews Tania Sweis, co-founder of Brune Kitchen, the world's first tahini-based cookie brand. Tanya shares her journey from being a corporate attorney to launching a clean, gluten-free, vegan cookie brand. The conversation delves into the challenges and triumphs of starting a business, navigating the retail landscape, and the importance of maintaining quality while scaling production. Tania also discusses her experience on the show Side Hustlers on Roku, the dynamics of co-founding a business with a friend, and the future goals for Brune Kitchen.Key...2024-11-2543 min
Shelf TalksRecap of the Amazing Female Founders Conversations and their Success SynergySend us a textIn this episode of Shelf Talks, host Roberta reflects on the journeys of five remarkable female founders who have successfully navigated the retail landscape. She highlights common traits among these women, such as self-belief, grit, and the ability to adapt. Each founder's story offers valuable insights into brand building, retail strategies, and the importance of perseverance. The episode serves as a celebration of female entrepreneurship and provides practical advice for aspiring founders.In this episode some takeaways:Successful founders have an unmeasured belief in themselvesGrit and tenacity are essential for...2024-11-1824 min
Shelf Talks3 Rapid Retail Questions with Brianna Arps, Founder of MoodeauxSend us a textHope you enjoyed the full episode with founder Brianna Arps, founder of Moodeaux, and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Brianna specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first days of being on the retail shelf?2024-11-1203 min
Shelf TalksThe Fragrance of Resilience: How Brianna Arps built Moodeaux, a perfume brand taking up space and worth on shelfSend us a textIn this engaging conversation, Brianna Arps, founder of Moodeaux, shares her journey from being a beauty editor to launching her own luxury fragrance brand. She discusses the challenges she faced, the importance of community engagement, and how her personal experiences shaped her brand's identity. Brianna emphasizes the significance of emotional connections in fragrance, the role of PR in building momentum, and the strategic decisions that led to successful retail partnerships. In this conversation, Brianna Arps shares her journey of launching and growing her fragrance brand in retail. She discusses the challenges and lessons...2024-11-111h 12
Shelf Talks3 Rapid Retail Questions with Morgan Potts, Founder of GranarlySend us a textHope you enjoyed the full episode with founder Morgan Potts, founder of Granarly, and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Morgan specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first days of being on the retail shelf?2024-11-0504 min
Shelf TalksHow a Dream One Night Changed Everything: Morgan Potts' Journey from Vision to Granarly on the Shelves of Whole Foods, Target, and BeyondSend us a textIn this engaging conversation, Morgan Potts, founder of Granarly, shares her inspiring journey from aspiring veterinarian to entrepreneur with a unique whiskey-infused granola brand. She discusses the pivotal moments that led to the creation of Granarly, the challenges of navigating the food industry, and the importance of building relationships with retailers. Morgan also reflects on her experiences with Shark Tank, the significance of branding, and the lessons learned from scaling her business to national retailers like Target and Whole Foods. From grassroots marketing strategies and influencer collaborations to securing a spot in Target...2024-11-0452 min
Shelf Talks3 Rapid Retail Questions with Jamika Martin, Founder of Rosen SkincareSend us a textHope you enjoyed the full episode with founder Jamika Martin, founder of Rosen Skincare and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Jamika specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first days of being on the retail shelf?2024-10-3002 min
Shelf TalksFrom Formulating in her Apartment to 700 Ulta Shelves - Jamika Martin’s Journey with Rosen SkincareSend us a textIn this conversation, Jamika Martin, founder of Rosen Skincare, discusses her journey from formulating her products in her college apartment to launching a successful skincare brand now in over 700 Ulta stores. Jamika shares insights on the challenges and learnings from starting her business, including the importance of customer feedback, the transition to direct-to-consumer sales, and her experience with the Target Accelerator program. The discussion also covers the evolution of her brand's packaging, the realities of entering retail, and the strategies needed to succeed in a competitive market. She emphasizes the importance of influencer...2024-10-2858 min
Shelf Talks3 Rapid Retail Questions with Rachel Klein, Founder of Revival Food Co.Send us a textHope you enjoyed the full episode of Revival Food Co. with founder Rachel Klein and took away some learnings about the readiness it takes to launch in mass retail.On this mini drop, here are 3 powerful questions I asked Rachel specifically around launching into retail stores - Enjoy (and learn)3 Questions asked:1. What would you say are the benefits of being in retail stores that are different from selling direct to consumer?2. What is the biggest lesson you learned from being in retail stores?2024-10-2202 min
Shelf TalksHow a Personal Wellness Journey and Magical Delusion led Rachel Klein to start Revival Food Co.Send us a textIn this engaging conversation, Rachel Klein shares her unique journey from being a modern dance major to founding Revival Food Co., a premium almond butter brand. She discusses the challenges and triumphs of starting her business, including her experiences with scaling, entering retail, and navigating setbacks. Rachel emphasizes the importance of relationships in the food industry and the lessons learned from her partnership with Walmart. She also highlights her vision for the future of Revival, focusing on innovation and strategic partnerships.Impactful highlights within this episode:Scaling a business...2024-10-211h 12
Shelf Talks3 Rapid Retail Questions with Rebecca Alvarez-Story, Founder of BloomiSend us a textHope you enjoyed the full episode of Bloomi with founder Rebecca Alvarez-Story and took away all the gems on launching into retail stores successfully!On this mini drop, here are 3 powerful questions I asked Rebecca specifically around launching into retail stores - Enjoy!3 Questions asked:1. What is the one thing you wish you knew before you launched in retail that you feel would have impacted your business in a positive way the first day on shelf?2. What advice would you give to other entrepreneurs about building...2024-10-1403 min
Shelf TalksEmpowering Intimacy: Building the brand Bloomi with founder Rebecca Alvarez-StorySend us a textIn this conversation, I interview Rebecca Alvarez-Story, founder of Bloomi, a sexual wellness brand currently available at Target and CVS stores. We discuss Rebecca's journey from intimacy consulting to launching her own brand, the challenges she faced, and the importance of community engagement. The conversation also covers her experience of launching in retail, particularly at Target, and the strategies for building a successful brand. Rebecca shares insights on product development, marketing, and the significance of representation in the industry.Impactful highlights within the episode:Community engagement and feedback a...2024-10-141h 13
Shelf TalksShelf Talks Trailer - Meet the HostSend us a textWelcome to my very first episode of Shelf Talks! In this episode I'll give you a glimpse into who I am, why I started this podcast and what you can expect in future episodes. How to Follow Shelf Talks Podcast on social:Instagram: https://www.instagram.com/shelftalkspodcast/Linkedin: https://www.linkedin.com/company/shelf-talks-podcastSign up for our Weekly Newsletter to be the first to know when new episode drop! https://mailchi.mp/ed3697f76617/shelf-talks-podcast Contact us via email: Hello@shelftalks.com 2024-10-1304 min
The Startup CPG Podcast#149 - Buyer Spotlight: Roberta Townes, GNCIn this episode of the Startup CPG podcast, Daniel Scharff sits down with special guest Roberta Townes, a Senior Category Merchant at GNC, proud partner of the Startup CPG Community. Roberta shares insights into GNC's global impact and the strategic success stories of its diverse brand portfolio. They delve into the complexities of launching new brands and selecting prime store locations, offering individuals a deep dive into GNC's retail strategies tailored to current market trends.Whether you’re a seasoned entrepreneur or aspiring brand innovator, this episode is a great deep dive into one of...2024-07-0248 min
Breaking WallsBW - EP148—001: February 1944 With Bob Hope—Hope's Rise To Top StarHe was born Leslie Townes Hope on May 29th, 1903 in Eltham, England. The fifth of seven sons, his parents were William Henry Hope, a stonemason from Somerset, and Welsh mother Avis, a light opera singer who later worked as a cleaner.
The family eventually moved to Bristol for a time before emigrating to the U.S. aboard the SS Philadelphia, passing through Ellis Island on March 30th, 1908, before settling in Cleveland, Ohio.
He earned pocket money by singing, dancing, and performing, winning a prize in 1915 for his impersonation of Charlie Chaplin. In December 1920, Hope and his brothers became U.S...2024-01-2934 minBreaking Walls: The Podcast on the History of American Network Radio BroadcastingBW - EP148—001: February 1944 With Bob Hope—Hope's Rise To Top StarHe was born Leslie Townes Hope on May 29th, 1903 in Eltham, England. The fifth of seven sons, his parents were William Henry Hope, a stonemason from Somerset, and Welsh mother Avis, a light opera singer who later worked as a cleaner.
The family eventually moved to Bristol for a time before emigrating to the U.S. aboard the SS Philadelphia, passing through Ellis Island on March 30th, 1908, before settling in Cleveland, Ohio.
He earned pocket money by singing, dancing, and performing, winning a prize in 1915 for his impersonation of Charlie Chaplin. In December 1920, Hope and his brothers became U.S...2024-01-2934 min
The Fuzz ShowDead FlowersThis week's episode dives into some more heady instrumentals and also a few 'new' tracks. It's in quotations for a reason, you'll have to listen to find out. Other than that you can expect nothing less than mind blowing tunes... I'm biased, but, ya know...1: Jo Jo Bennett - Leaving Rome2: Ari Arelius - Shakti3: Earl Sweatshirt - Riot!4: Keith Mansfield - Morning Broadway5: Stan Getz / Jaoa Gilberto - Aguas de Marco6: Lee Dorsey - Occapella7: Roberta Flack - Compared To What8: Makaya McCraven - Beat Science9: Hugh Masakela - Gold2020-07-2858 min
TheElectricBlanket10. The Electric Blanket - Christmas SpecialEpisode 10
Christmas is here! Merry Christmas to everyone. The Studio is full of too much beer and Steeny has decided to play as many non festive Christmas songs as possible. That said, much merriment and fun was had - and we wish you a fantastic Christmas wherever you are.xx
TRACKLISTING:
1. Dennis Stoner - Lost along the highway
2. Rory Gallagher - Laundromat (Live)
3. The Checkmates Ltd - Proud Mary
4. Chris Squire & Alan White - Run with the Fox
5. Trex - Children of the Revolution
6. Television - Venus
7. Elliot Smith - Christian Brother
8. John Cale - Terry Riley - The...2016-12-1200 min