Shows
The Author's CornerEpisode #174: Robin’s Holiday Riff on Setting Goals and Intentions for 2025Summary:As the year draws to a close, it’s time to reflect on the lessons of 2024 and look ahead to the opportunities of 2025.In this final installment of my Robin’s Holiday Riff series, I share how to build a strong foundation for your publishing journey in 2025. From refining your ideas to ensuring you’re ready to take that next big step, I’ll guide you through the critical elements that set successful authors apart.In episode #174 of The Author’s Corner, In this Robin Riff, Robin explores ho...
2024-12-2612 minThe Author's CornerEpisode #173: Robin’s Holiday Riff on the Top 3 Winter Reads for Aspiring AuthorsSummary:As winter sets in, there’s no better time to cozy up with a great book—and Robin has the perfect recommendations for you.In this second installment of Robin’s Holiday Riff series, Robin is sharing the top three winter reads that will inspire, guide, and elevate you as an aspiring author.In episode #173 of The Author’s Corner, Robin highlights two must-read books that can transform your writing journey and shares a special recommendation of several types of books every aspiring author should explore. From pushing through writer’s...
2024-12-1912 min
The Author's CornerEpisode #172: Robin’s Holiday Riff on Lessons Learned from a Year of Writing and PublishingSummary:As we close out 2024, I’m excited to guide you into the new year with the first of three installments of my Robin’s Holiday Riff series.In this first episode, I’ll share valuable lessons from writing, navigating publishing, book promotion, author support, and more—helping you enter the new year with fresh insights and inspiration you won’t want to miss.In episode #172 of Author's Corner, Robin reflects on the lessons learned from a year of writing and publishing. She discusses the significant effort and investment required for book promotion, the import...
2024-12-0511 min
The Author's CornerEpisode #171: Robin’s Riff on How to Use AI to Speed Up Writing Your Book and Avoid PlagiarismSummary:Ever wondered how ChatGPT and other AI systems can help you write your book faster without risking plagiarism? Robin’s exploring just that in this new episode of The Author’s Corner!And if you’re new to using AI in writing, you’re not alone—Robin’s diving into it too!In episode #171, Robin shares her first insights on leveraging AI in the book-writing process, focusing on two main tools: plagiarism detection and rephrasing. Robin discusses how AI can catch unintentional plagiarism and assist in rewording passages to maintain originality...
2024-11-0710 min
The Author's CornerEpisode #169: Robin’s Riff on Why I ReadSummary:If you missed our last Robin’s Riff, you might not know it’s National Book Month! As an editor and lifelong book lover, I’ve been reflecting on why I read—and I’m excited to share some thoughts in this week’s episode of The Author’s Corner. Whether you’re a fellow word geek or just enjoy getting lost in a good mystery, I think you’ll relate!In Episode #169 of The Author’s Corner, Robin shares her personal reasons for reading, emphasizing its value in her life. She discusses re...
2024-10-2409 min
The Author's CornerEpisode #167: Robin’s Riff on National Book Month 2024Summary:October is National Book Month, and it’s the perfect time to celebrate everything we love about books!In honor of this, I’ve got some fun and simple ways to help you celebrate and reignite your love for books.In Episode #167 of The Author’s Corner, Robin shares a few creative ideas on how to make the most of this special month, whether you're looking to discover something new or find a fresh way to enjoy your favorite reads. I’ve also got a surprising tip on how to refresh your bookshel...
2024-10-1005 min
The Author's CornerEpisode #165: Robin’s Riff on National Banned Books WeekSummary:Did you know that some of the most challenged books are also among the most read?As we celebrate National Banned Books Week, I find it fun to think about how the most challenged books of all time also happen to be among the world’s top perennial best sellers. If you've ever wondered why these books are targeted or what they have in common, this week’s Robin’s Riff is for you.In Episode #165 of The Author’s Corner, Robin Colucci discusses the significance of National Banned Books Week by e...
2024-09-2609 min
The Author's CornerEpisode #162: Robin’s Riff on How to Write Your Book’s ‘Acknowledgments’ the Right WaySummary:Have you ever considered how impactful the acknowledgments section of your book can be?If you're looking for guidance on how to effectively and appropriately express your gratitude to those who supported your book-writing journey, you'll want to tune in to our latest episode.In Episode #162 of The Author’s Corner, Robin Colucci discusses the importance of writing acknowledgments in a book. She emphasizes that writing a book is a collaborative effort and highlights the many people who contribute to the author's journey. Tune in to learn the right way to write yo...
2024-08-2906 min
The Author's CornerEpisode #160: Robin’s Riff on “What to Do After Rejection From Publishers”Summary:Did you know that only about 1% of book pitches actually land a deal?Rejection is never easy, and in the competitive world of publishing, it's a common experience.And if you've ever faced rejection from publishers and wondered what to do next, you'll want to listen to my latest Robin’s Riff.In Episode #160 of The Author’s Corner, Robin Colucci shares practical steps to turn those setbacks into opportunities. You'll learn the importance of feedback, how to communicate effectively with your literary agent, and why patience and faith are esse...
2024-08-1507 min
The Author's CornerEpisode #158: Robin’s Riff on “How Ugly Book Covers Hurt Credibility”Episode #158: Robin’s Riff on “How Ugly Book Covers Hurt Credibility”Summary:Attention authors: Your book cover is not just a design—it's the first impression for your book. You know what they say about first impressions and second chances…So, before you sign off on your next book cover, you'll want to tune into this new Robin's Riff, as Robin explains why it's important to get it right and offers some insider secrets on how to create one.In Episode #158 of The Author’s Corner, Robin Colucci takes aim at a common stu...
2024-08-0108 min
The Author's CornerEpisode #156: Robin’s Riff on “How to Write a Book Title that Sells” (Part 2)Summary:In episode #153 of The Author’s Corner, Robin delved into the importance of a well-crafted book title and her secret formula for how to write one.Today, we complete this “mini-series” on crafting a bestselling book title by diving deeper into the crucial role of the subtitle and how you need to write it to make readers want to buy!In episode #156 of The Author’s Corner, Robin Colucci continues to explain the intricacies of crafting a best-selling book title, but this time, focuses specifically on the often-overlooked yet crucial element: the subtitle...
2024-07-1805 min
The Author's CornerEpisode #154: Robin’s Riff on “The Censorship of LGBTQ+ Authors”Summary:If you're concerned about the recent reinvigoration of book bans, especially those with LGBTQ+ themes, you'll want to listen to our latest episode of The Author’s Corner.With Pride Month just behind us, it's crucial to reflect on the significant increase in attempts to remove or restrict LGBTQ+ books, particularly in school libraries. This alarming trend isn't just a fight over books; it's a fight over stories that need to be told.In this Robin’s Riff, I will discuss the censorship of LGBTQ+ authors, share some of the recent data on b...
2024-07-0407 min
The Author's CornerEpisode #153: Robin’s Riff on “How to Write a Book Title that Sells” (Part 1)Summary:You can’t judge a book by its cover, but a well-crafted book title can go a long way in taking someone from being a book browser to a book buyer.But in this Robin’s Riff, I break down my secret formula for how to build a title that not only gains reader’s interest, but makes it easy for them to refer your book to others! In Episode #153 of The Author’s Corner, Robin Colucci reveals the key traits shared by all of the bestselling books of all time, including present d...
2024-06-2011 min
The Author's CornerEpisode #151: Robin's Riff on “Why Expertise Isn’t Enough to Secure a Book Deal”Summary:A common misconception among aspiring authors is that their years of expertise are enough to secure a book deal.While expertise is needed, it is not the sole criterion for impressing agents and traditional publishers.In Episode #151 of The Author’s Corner, Robin Colucci discusses why expertise alone is not enough to secure a traditional book deal and points out the key players in the decision-making process: literary agents and traditional publishers. Listen in to unravel the intricacies of securing a traditional book deal beyond mere expertise as we navigate the essential ro...
2024-06-0608 min
The Author's CornerEpisode #149: Robin's Riff on “Why You Should Share Your Book Content Before It's Published”Summary:Is sharing your book content before it's published a good idea?It's a question that many aspiring authors grapple with, and today, I'm here to offer some clarity on the matter.In Episode #149 of The Author’s Corner, Robin Colucci dives into the debate surrounding whether authors should reveal their book's content before its official release. Tune in as Robin addresses common concerns and myths surrounding this practice, and provides insights into why it can actually be beneficial for authors to share their content early on. Key takeaways:W...
2024-05-2306 min
The Author's CornerEpisode #147: Robin's Riff on “The Biggest Key to Attracting a Literary Agent”Summary:Ever wondered what the first major step is if your goal is to sell your book to a traditional publisher? The answer is getting a literary agent to represent you. But the big question is how?In Episode #147 of The Author’s Corner, Robin Colucci breaks down the essential first step in selling your book to a traditional publisher: securing a literary agent. Tune in as Robin shares invaluable insights into the do’s and don’ts of pitching literary agents. Learn why preparation is the biggest key to success in this...
2024-05-0914 min
The Author's CornerEpisode #145: Robin's Riff on “Should You Write a Memoir?”Summary:"Your story is so incredible! You should write a memoir!" However, when individuals approach Robin Colucci seeking guidance on writing a memoir, she typically steers them in a different direction.Find out why in episode #143 of The Author’s Corner where Robin explains why she generally advises against memoir writing. However, if you've been considering it, she also shares how you can use your story to craft a book that offers genuine value to your readers while showcasing your best tales. Key takeaways:Why traditional publishing can be t...
2024-04-1106 min
The Author's CornerEpisode #143: Robin’s Riff on “Women Who Have Changed the World Through Books”Summary:Since March is Women's History Month, we decided to take some time to celebrate the remarkable contributions of women through books.Throughout this month, we've posted to social media a series of videos highlighting remarkable female authors whose books have changed the world.Now, we're excited to bring you a compilation of these insightful videos, along with some exclusive content that didn't make it to the public postings.In episode #143 of The Author’s Corner, Robin delves into the timeless wisdom and enduring legacy of nine remarkable female authors who ha...
2024-03-2818 min
The Author's CornerEpisode #141: Robin’s Riff on “The Relationship Between Social Media Platforms and Book Sales”Summary:For some reason, people have long lauded large social media followings as indicative of who will sell the most books. But the numbers speak for themselves: celebrities with HUGE social media followings consistently underperform in book sales. Why does everyone think that social media following = book sales? In episode #141 of The Author’s Corner, Robin reveals her theory about why this belief is so common, even among publishing house editors and staff. She also discusses how authors can still sell thousands of books and make multiple bestseller lists, without millions of followers.
2024-03-1408 min
The Author's CornerEpisode #139: Robin’s Riff on “How to Cultivate a Strong Connection with Your Reader”Summary:Have you ever picked up a book at 10pm and been so enthralled, the next thing you know, it’s 3am, and you’re approaching the last few pages? If you have experienced this, then you know the exhilarating feeling of being totally in the author’s thrall and how rare it is to connect so deeply with a book that you simply cannot put it down. Never mind how you feel the next day. Any author who kept you up all night reading deserves to have you make that early morning walk of shame t...
2024-02-2915 min
The Author's CornerEpisode #137: Robin’s Riff on “How to Position Your Book Like a Pro”Summary:A lot of first-time authors get the same conventional advice: “Just start writing!” While doing something is usually better than doing nothing, “Just start writing” too often ends up meaning, “Waste a lot of time grasping at straws and keep trying to guess what your book is really about.”The good news is, if you want to position your book like a pro, and get the maximum value and ROI out of your book, there are two key questions that you’re better off asking (and answering) before you begin to write, so that you can...
2024-02-1508 min
The Author's CornerEpisode #135: Robin’s Riff on “Why is Everyone a #1 Bestselling Author?”Summary:Have you ever noticed that it seems like these days everyone is a “#1 bestselling author?” If so, you’ve probably also wondered how this can be true. If it seems suspicious to you, you’re right! Truth is, you can gain “bestseller status” without actually selling books. This is true because there are numerous ways to “game the system” and virtually every bestseller list is “gamable.” The unfortunate outcome is that bestseller status does not hold the gravitas it once did. The good news is bestseller status is only one component of a successful book, and...
2024-02-0110 min
The Author's CornerEpisode #133: Robin’s Riff on “The 4 Strategies that Cause Book Sales”Summary:We’ve talked about the most common misconceptions about book sales on The Author’s Corner, but what about what strategies actually do sell books? In episode #133 of The Author’s Corner, Robin discloses the 4 strategies that cause book sales that authors use to sell thousands of books.This episode is a goldmine for both seasoned authors and those just starting out, offering practical insights into optimizing these strategies for maximum impact.Key takeaways:The 4 strategies that are proven to sell booksWhen author’s should implement each strategyWhich strategy is a good...
2024-01-1809 min
The Author's CornerEpisode #131: Robin’s Riff on “Is Being an Author a Business?”Summary:As we enter the New Year, lots of people are thinking about starting a new business, or pivoting in a new direction. It’s a great time to rethink your goals and where you want to grow in 2024.You might be thinking about writing a book to help you establish your new business in 2024. A book can be a great tool to boost a business, or even grow in a new direction, but it is NOT the best way to start a business from scratch. In episode #131 of The Author’s Corner, Robin...
2024-01-0410 min
The Author's CornerEpisode #130: Robin’s Riff on “Can You Sell a Self-Published Book to a Traditional Publisher?”Summary:One common question that authors have is: “I have a self-published book, but can I sell it to a traditional publisher?”The short answer is: Yes. But only if your book is killing it in sales. Unfortunately, most self-published authors who wonder about selling to a traditional publisher are struggling with sales and hope that getting picked up by a publisher will be the answer to all their woes. In episode #130 of The Author’s Corner, Robin reveals why publishers aren’t interested in buying the rights to most self-published books— and...
2023-12-2109 min
The Author's CornerEpisode #128: Robin’s Riff on How to Write a Book to Get ClientsSummary:A book can be a great tool to grow your business. But one of the most common misconceptions when it comes to writing a book to get clients is that your book is not just a big business card or an extra long sales letter. The book should be about your reader (a.k.a your ideal client), and demonstrate, not tell, how you and your business can add value to their lives. If you do this right, your ideal client prospects will come into the sales conversation already set to hire you. ...
2023-12-0715 min
The Author's CornerEpisode #126: Robin’s Riff on What is a Vanity Press?Summary:You’ve probably heard the term “vanity press,” but you may not know exactly what it is or where it fits in the myriad of publication routes available to authors today. In episode #126 of The Author’s Corner, Robin is back with another riff to pull back the curtain on the true purpose of a vanity press, and identify some of the red flags you should look out for before you sign with any publisher. Plus, she reveals a surprising truth about why she is in this business and what she thinks should be at the co...
2023-11-1613 min
The Author's CornerEpisode #124: Robin’s Riff on The Difference Between Book Promotion and Book SalesSummary:The #1 area in the entire writing and publishing process that authors report the most frustration and disappointment is book sales. After a few months of promoting their book, most are dismayed by their results, and they stop promoting altogether. It’s vital to understand that the activities that actually cause book sales are different from activities that promote your book. They are not one in the same. And if you’re confused about which is which, you likely will end up not only disappointed, but you’ll have spent a lot of money that you’ll...
2023-11-0214 min
The Author's CornerEpisode #122: Robin’s Riff on How Blogs Are Different Than Nonfiction BooksSummary:If you’re thinking about writing a book, and you’ve also been writing a blog for a few years, it might occur to you: why not just turn my blog posts into my book?Before you dive right in, consider this. Blogs can be helpful tools as you write your book, but I believe it’s best if you avoid the somewhat popular approach of “copy, paste, and call it a manuscript.”In this Robin’s Riff episode, I explain why you shouldn’t use your blog posts as the primary content for you...
2023-10-1907 min
The Author's CornerEpisode #121: Insight into Publishing with Editor-in-Chief of a BenBella Imprint, Matt HoltSummary:If you’re a regular listener of The Author’s Corner, then you’ve probably considered going for a traditional book deal at some point. If you’d like more insight on how to succeed with that goal, listen up, because this week’s episode will be of special interest!What better way is there to gain insight into traditional publishing than to learn from the Editor-in-Chief of an important independent publishing house?In episode #121 of The Author’s Corner, Robin is joined by Matt Holt, Editor-in-Chief of Matt Holt Books, a BenBella imp...
2023-10-1243 min
The Author's CornerEpisode #120: Robin’s Riff on How Much Should a Literary Agent Cost?Summary:One of the most common questions that Robin gets asked is, “how much should a literary agent cost?” The short answer is… “We hope your agent costs a lot!” In episode #120 of The Author’s Corner, Robin explains why that’s a good thing, and it’s all because a legitimate literary agent’s pay is based on how much the publisher pays you. She also reveals the four key ways you can make money through book sales (and the various ways that your agent earns their commission). Key takeaways:What literary agent...
2023-09-2113 min
The Author's CornerEpisode #110: Author Success 360° with Keisha BlairThere’s no one way to achieve success with your book. Success might look different for everyone; it depends on your goals, and why you chose to write the book in the first place. Though success differs, most authors find their success utilizing similar strategies. As an aspiring author, the best way to find your unique road to success is to learn from the authors who came before you. And the guest in this episode will give you a complete 360° view of all that it took her to succeed. Robin sits down with Keisha Blair, author of Holi...
2023-07-1347 min
The Author's CornerEpisode #105: Find the Time to Write Your Book with Robert (Bob) SaulThe number one excuse from aspiring authors who don’t yet have their book in hand: “I don’t have enough time right now.” If this seems familiar to you, you’ve got to ask yourself: when will you have enough time? Next month? Two years from now? More often than not, people who say they want to write a book never do. They simply continue to live their busy life and make excuses. Truth is, you’ll never have the time. You have to make the time.In this episode of The Author's Corner, Robin sits down with Dr...
2023-06-0834 min
The Author's CornerEpisode #104: Write to the Mass Market with Erika AndresenIn today's episode of The Author's Corner, Robin sits down with Erika Andresen, CBCP, JD, MPA, a veteran, lawyer, small business owner, and of course, the author of, How to Not Kill Your Business: Grow Your Business in Any Environment, Navigate Volatility and Successfully Recover When Things Go Wrong. Robin and Erika discuss the reasons why she made the switch, both in her career - from corporate law to active duty with the military - and also in her writing style - from complex legalese to approachable terminology that better connects with people. Get a peek into her motivations...
2023-06-0131 min
The Author's CornerEpisode #103: Democratize Ideas Through Books with John PabonIn this episode of The Author's Corner, Robin sits down with John Pabon, sustainability expert and author of The Great Greenwashing. John shares the combination of frustration, stupidity, and hubris that inspired him to write and self-publish his first book, Sustainability for the Rest of Us: Your No-Bullshit, Five-Point Plan for Saving the Planet. Robin and John discuss his decision to write in his own voice, in a way that spoke to a mass audience, rather than the way he would normally speak to his peers in the sustainability sector. You'll also learn about the concept of "greenwashing:" a...
2023-05-2543 min
The Author's CornerEpisode #102: Protect Your Intellectual Property Before You Have to Defend It with Andrea SagerIntellectual property is a concept every writer should be aware of—specifically, how to protect yours, and how to respect other people's. In this episode, our guest understands that better than most, and thankfully is here to share her knowledge. Andrea Sager is the CEO and founder of Legalpreneur, host of the Legalpreneur podcast, and the author of Legalpreneur: The Business Owner’s Guide To Legally Protecting Their Business. Robin and Andrea discuss the "big three" legal elements authors should be aware of to limit their liability. Andrea shares her advice for authors who decide to self-publish and she prov...
2023-05-1841 min
The Author's CornerEpisode #101: The Art of Writing About Controversial Topics with William CooperThe truth is important for every author, but it is especially important if you are writing a book on a controversial topic. Controversial topics attract pushback and criticism, so if you get something wrong, you’re extra likely to get called out for it. That’s why it’s essential to ensure accuracy when you’re writing about a controversial topic, just like William Cooper. William is the author of Stress Test: How Donald Trump Threatens American Democracy, as well as a columnist whose writings have appeared in over 100 publications globally including the Wall Street Journal, New York Daily News, Hu...
2023-05-1131 min
The Author's CornerEpisode #100: Robin’s Riff on Why Self Published Authors Should Do a Book ProposalToday marks our 100th episode, and this time Robin is flying solo to offer her thoughts on one of the most underrated strategies used in self publishing: the book proposal. Book proposals are essential in traditional publishing, but they are also highly useful if you are planning to self-publish. It's not easy, nor is it an intuitive process, but it can provide a real advantage when your book is ready to be published. You wouldn't start a business without a business plan, and you shouldn't try to publish a book without a book proposal. Luckily, Robin is here to...
2023-04-2021 min
The Author's CornerEpisode #99: Going Viral with Dana MirandaWe've all heard stories of women who've created content for the internet - a blog or viral social media post - and then turned it into a book. Take the example of Julie Powell, who decided to cook all of Julia Child's recipes in a single year and publish the results to her blog. It landed over 400,000 views and ended up leading to a movie called Julie and Julia. More recently, Rachel Hollis created a social media post with a photo of her stretch marks, with the comment that she was proud and would not be shamed by them. T...
2023-04-1344 min
The Author's CornerEpisode #98: A Tale of Two Publishing Routes with Sudi “Rick” KaratasHere's an interesting question: What does sharing stories and advice on how to talk to kids about LGBTQ families and friends have in common with catering? Stumped? Today's guest has some insights that might help. Sudi "Rick" Karatas is the author of two books: 'Rainbow Relatives,' real-world stories about how to talk to kids about LGBTQ families and friends, and 'How Catering Sucked the Life Right Out of Me.' In this fascinating discussion, Rick explains why he goes by two different names (Sudi and Rick), as well as his experiences with both traditional publishing and self-publishing. He...
2023-04-0640 min
The Author's CornerEpisode #96: How to Write a Sequel to a NYT Bestseller with Dr. William LiUnravel the mysteries to writing a jaw-dropping sequel in this week’s episode with Dr. William W. Li as he shares the process and experiences he went through in writing his upcoming book Eat to Beat Your Diet: Burn Fat, Heal Your Metabolism, and Live Longer. Listen until the end for valuable insights that’ll help you write a sequel that satisfies your audience!Key Takeaways from This EpisodeTop tips for creating an unforgettable villain Significance of having a good subtitle for your bookEye-opening realizations about the book writing process and authorshipProven strategies for writing a su...
2023-03-231h 00
The Author's CornerEpisode #95: How to Craft an Effective Value Proposition with Tim KachuriakExplore valuable insights to grow your resource capacity as Tim Kachuriak shares his discoveries in the value proposition index study. We’ll also discuss digital fundraising, some best practices for using technology to maximize fundraising projects, and how it ties to authors and books.Key Takeaways from This EpisodeValue proposition: What it is and how it relates to digital fundraising and book writingThe value of having compelling stories in your organizationImpact of using text vs. videos on a non-profit donation pageBenefits of turning book chapters into a free online co...
2023-03-1631 min
The Author's CornerEpisode #94: What Babies Can Teach Us about Books with Sue LudwigJoin us in today’s episode as Licensed Certified Neonatal Therapist Sue Ludwig shares her story about how she pulled a multitude of lessons from her experiences in the Neonatal Intensive Care Unit to get her life back on track and write her book. Check out this episode to learn why being intentional during your book-writing journey is important for authors!Key Takeaways from This EpisodeChallenges authors face in book writing and how to overcome themThe value of being intentional in writing a bookSignificance of constant learning in self-developmentThings yo...
2023-03-0242 min
The Author's CornerEpisode #90: Protect Yourself and Your Intellectual Property with Atty. Elissa HeckerGet answers to all your legal questions and copyright issues when it comes to publishing your book in today’s episode with Atty. Elissa Hecker. Elissa shares her extensive experience in contracts, licensing, copyright law, and all the technical aspects of business affairs. Stay tuned to make sure you protect yourself, your business, and your intellectual property!Key Takeaways from This EpisodeThings every author should know before writing a bookConsequences of signing a contract without fully understanding itWhat are the exclusive rights covered by a Copyright law?Effective strategies fo...
2023-02-0240 min
The Author's CornerEpisode #90: Protect Yourself and Your Intellectual Property with Atty. Elissa HeckerGet answers to all your legal questions and copyright issues when it comes to publishing your book in today’s episode with Atty. Elissa Hecker. Elissa shares her extensive experience in contracts, licensing, copyright law, and all the technical aspects of business affairs. Stay tuned to make sure you protect yourself, your business, and your intellectual property!Key Takeaways from This EpisodeThings every author should know before writing a bookConsequences of signing a contract without fully understanding itWhat are the exclusive rights covered by a Copyright law?Effective strategies fo...
2023-02-0240 min
The Author's CornerEpisode #83: Reinvent Yourself with Allan MisnerRevitalize your future by enjoying a happier and healthier life when you tune in to this episode with Certified Personal Trainer Allan Misner. Join us as he shares what you need to write a good book, slow your aging, and live in your prime, even in the later part of life.Key Takeaways from This EpisodeAllan's motivations for writing a health and fitness bookChallenges of writing a fitness book and ways to overcome themSteps to achieving business and authorship successWhy you should be committed to achieving your fitness goalsThe...
2022-12-0132 min
The Author's CornerEpisode #82: When Being Controversial is Advantageous with Ali SchwankeMarketing expert Ali Schwanke joins us in today's episode to talk about tips that simplify modern content marketing for authors and help pave their path to success. Tune in to find a way to be memorable and actionable and make your book stand out in the marketplace.Key Takeaways from This EpisodePsychological factors influencing your effectiveness as a marketerCreative marketing ideas to make your content stand outWriting a book vs. writing for social mediaThe importance of supporting your beliefs with convictionSocial media marketing: Problems and solutions
2022-11-2436 min
The Author's CornerEpisode #78: Robin’s Riff on Time and TimingJoin us for another one of our limited edition Robin’s Riff episodes as we chat about why you should stop waiting for the “perfect time” to start writing your book and how you can recognize the right timing to publish your book based on the market’s interest. Tune in and learn how to find the time to write despite your busy life!Key Takeaways from This EpisodeWhy there’s never a perfect time to start a bookPsychological factors that stop you from writing a bookReasons NOT to write a bo...
2022-10-2713 min
The Author's CornerEpisode #77: Overcoming Challenges with Bill MurphyBill Murphy joins us in today’s episode to share his inspiring story about overcoming adversities in life, recognizing your self-worth, and how you can do the same. So tune in and learn actionable tips to set yourself up for success!Key Takeaways from This EpisodeBenefits of practicing a gratitude mindsetPowerful advice to help you understand yourself betterHow to establish healthy habitsValuable lessons from mistakes and experiencing traumaChallenges and benefits of writing a book about your lifeAbout Bill MurphyGr...
2022-10-2044 min
The Author's CornerEpisode #76: Keys to Writing a Readable Book in Any Genre with Cecelia TichiLearn about non-fiction and mystery fiction in today’s episode with established author Cecelia Tichi. Don’t miss our chat about how to relate your writing to your target market and some snippets from her best-selling series, the “Val and Roddy DeVere Gilded Series.”Key Takeaways from This EpisodeThe correlation between non-fiction and mystery fictionChallenges to writing mystery fiction books and seriesHow to efficiently incorporate history in your fiction bookThe impact of literary theory in writing and readingWhy authors need to understand the real meaning of entertainmentRes...
2022-10-1348 min
The Author's CornerEpisode #73: The Five Key Questions You MUST Answer Before You Write One Word of Your BookUnderstand and harness the power of your book before you even write it as we chat about how to guide your writing so you can create content to help you achieve bigger goals. Tune in to today’s special episode to leave a legacy you can be proud of!Key Takeaways from This EpisodeCommon author misconceptions about book sales and marketingWhy addressing these queries is vital before starting a bookFive questions to ask yourself before writing a book and whyThe advantages of effectively utilizing your book...
2022-09-2221 min
The Author's CornerEpisode #70: How Stories Can Mend Our Broken Public Discourse with Lars EmmerichDiscover the power of meaningful stories in evoking empathy and positively impacting society’s public discourse in today’s episode with Lars Emmerich. Stay tuned to improve your emotional intelligence as we share insights on how to act in good faith and become a purposeful author.Key Takeaways from This EpisodeCauses of society’s broken public discourseHow stories foster empathy and understandingWhat is the key to relating to characters in a story?Why you should avoid making assumptions based on bad faithEmotionally intelligent ways to deal with extreme feelings...
2022-08-1843 min
The Author's CornerEpisode #50: The Power Of Perspective With Daniel MangenaWriting a book isn't just about writing a book. You need to begin with the right mindset that will allow you to create a quality product that provides value. Daniel Mangena is a successful entrepreneur, best-selling author, podcast host of Do it with Dan, a life & business transformation coach, and an international public speaker. He is known for programs and content that take clients and students to the next level of living. Join Daniel in his insightful conversation with host Robin Colucci on the importance of investing in the process and having the right mindset. If you're looking to s...
2022-03-1029 min
The Author's CornerEpisode #49: ‘Living Large’ In Business And In Life With 7-Figure Online Marketing Expert Vince Del MonteHow do you create content to inspire your audience? Robin Colucci welcomes Vince Del Monte, a fitness business coach and 7-figure online marketing expert. Vince shares how his best posts come out from his devotional in the morning. Take a look at your life and see the parallel with current world events. Take your ideas and simplify them into digestible, shareable points. You can use a few simple words to communicate a rich message. Finally, don’t forget to enrich your mind by constant reading and listening to great content. If you want more tips on creating inspiring posts, li...
2022-03-0343 min
The Author's CornerEpisode #47: Sprinting To Efficiency With Simon SeverinoHow does sprinting to efficiency work for maximum productivity? Host Robin Colucci introduces Simon Severino, the Business Growth Coach at Strategy Sprints GmbH. Simon focuses on one thing: to help you double your revenue in 90 days. Today, if you run a business based on long-term planning and long analysis, you may not survive because you have to adapt fast. That’s why you need to proceed the sprint way. There are two levels to this method: 80% action, then 20% review of the action. You need to build, measure, learn, repeat. Want more tips on how to sprint to efficiency? Tune in...
2022-02-1733 min
The Author's CornerEpisode #46: Jenn T Grace On Inclusion As A Way Of Being - Not A DestinationWith everything evolving, the publishing industry is bound to adapt to a more welcoming environment for new and aspiring authors. Jenn T. Grace is back with Robin Colucci to talk about diversity, equity, and inclusion in the publishing industry. Jenn is an award-winning author, nationally recognized speaker, and savvy publishing strategist. Heading her company, Publish Your Purpose, Jenn gives first-time authors the secrets to getting their books written, and marking their place in the publishing world. She also shares how she leads ambitious authors through every aspect of writing, editing, and publishing their books....
2022-02-1032 min
The Author's CornerEpisode #45: 11 Writing Mistakes That Good Writers Make With Hara Estroff MaranoEven good writers make mistakes. How can you avoid these? Robin Colucci discusses 11 of these writing mistakes with Hara Estroff Marano, the Editor at Large of Psychology Today. No matter how good you get at writing, you’ll never master it. There's always another way to improve. One of the best ways to level up is to be aware of common writing mistakes. The first one is not knowing what you’re writing about. To overcome that, you need to know what your perspective is. How? By distilling your ideas into a headline and subheadline. Do you want to avoi...
2022-02-0353 min
The Author's CornerEpisode #44: Robin's Riff On How To Know When It's Time To Write Your BookLike everything important in life, we need to figure out the right timing to do something. The same goes for writing. So how will you know whether or not it is the right time to write your book? In this episode, Robin Colucci discusses the three signs for when it is not the right time and when it is, breaking down each one to help you understand the process. Don’t let the pressure of writing keep you from writing a good book. Watch out for the signs in this conversation.Love the show? Subs...
2022-01-2721 min
The Author's CornerEpisode #43: Inside R Colucci LLC's 100% Success Rate For 2021A recent post on R Colucci LLC's website announced a success rate of 100% in obtaining a literary agent for their authors. Join Robin Colucci as she takes a deep dive in how this was achieved. Robin takes a look at how they operate, emotional attachments and why a well written and well-designed proposal is key to success. Learn the ins and outs of Robin and her strategy for success. Tune in for more publishing insights from Robin.Love the show? Subscribe, rate, review, and share!Here’s How »Join The...
2022-01-2014 min
The Author's CornerEpisode #41: Success Factor: Habits And Practices For Achieving Extraordinary Success With Dr. Ruth GotianDo you want to achieve extraordinary success? Get the most out of every minute of the day. In this episode, Robin Colucci’s guest is Dr. Ruth Gotian, the Chief Learning Officer at Weill Cornell Medicine. In this episode, Ruth shares some of the highlights of her book, The Success Factor. Successful people have an intrinsic motivation to do what they love doing. They put passion and purpose into their work, but they also know how to find the balance. If you want to know how to achieve extraordinary success in your life, there’s no better way to learn...
2022-01-0640 minThe Author's CornerEpisode #40: Chutzpah And Collaboration With Nobel Laureate Robert LefkowitzWhat are the two of the most influential factors affecting the writing career of Nobel laureate Robert Lefkowitz? Chutzpah and collaboration. Robert talks with Robin Colucci about how chutzpah means having the intellectual flux to challenge established ideas and concepts. Young people need chutzpah to succeed in life. Another thing you need is collaboration. Throughout his journey, there have been significant figures that motivated him to write a book. Without them, Robert wouldn’t have had written: A Funny Thing Happened on the Way to Stockholm. Join in the conversation to unearth more funny and inspiring stories from Robert. Do...
2021-12-1645 minThe Author's CornerEpisode #39: Becoming Accidental DEI Experts: Challenges And Triumphs Of Effective Workplace Allyship with Jen O'RyanDiversity and Inclusion are two important issues today, not just in the workplace but outside of it as well. So how do we develop effective workplace allyship? We answer this question and more as Robin Colucci interviews DEI Expert Jen O’Ryan. Jen discusses the need for diversity and inclusion in the workplace and how you can make a difference. Tune in and learn more from Jen and Robin.Love the show? Subscribe, rate, review, and share!Here’s How »Join The Author’s Corner Community today:http://robincolu...
2021-12-0941 minThe Author's CornerEpisode #38: Equality For Women At Work Means Men Need To Step-Up Their Support With Jeffery Tobias HalterMen have an absolute responsibility to advocate equality for women in the workplace. Robin Colucci’s guest in this episode is Jeffery Tobias Halter, a consultant, author, gender strategist, and the President of YWomen. Jeffery explains that 75% of the problem in advancing women is in men, but men are also 75% of the solution. Women get less support from their managers and experience more microaggressions daily than men do. If companies want to drive change, they have to promote women. What are the things you can do to support equality for women at work? Listen to this episode and find ou...
2021-12-0238 minThe Author's CornerEpisode #37: Super Sales For Self-Publishers And Other Author Success Tips With Julie BroadLooking for useful tips as self-publishing author? Today’s guest can help you out! Julie Broad is the President of Book Launchers and a successful self-published author with her latest work, Self-Publish & Succeed: The No Boring Books Way to Writing a Non-Fiction Book that Sells. She joins host Robin Colucci to share practical tips for authors looking to find success as they pursue self-publishing. Julie offers insight in marketing, promotions, and setting expectations. Join in on their chat to get more author success tips you can use on before your next launch!Love the show...
2021-11-2538 minThe Author's CornerEpisode #36: Rick Lite And The Pitfalls Of A Common, But Damaging Book Marketing StrategyLooking for a book marketing strategy that will work for you? Then you’ve come to the right place! Today’s guest is Rick Lite, COO of Stress Free Book Marketing. Rick is a seasoned book marketing professional with over 18 years of experience in the industry. He joins Robin Colucci to share his knowledge and experience in helping authors develop a marketing strategy that’s right for them and their goals. He also shares insider tips on creating a successful campaign that will lead to increased exposure, awareness, and sales. Plus, keep your ears open for the book marketing strategy...
2021-11-1833 minThe Author's CornerEpisode #35: High Impact, Low Budget PR: Mickie Kennedy Shares How Solopreneurs And Small Businesses Can Increase Visibility And Credibility Without Having To Spend A FortuneHow can solopreneurs and small businesses increase visibility and credibility with a low budget? By finding affordable PR services. Host Robin Colucci’s guest in this episode is Mickie Kennedy, the founder and CEO of eReleases.com. Mickie shares with Robin about his conviction that publicity shouldn’t be limited to large corporations. That’s why eReleases maintained low prices despite having an impressive in-house database of subscribing journalists. Discover strategies on having affordable PR to increase visibility and credibility. Tune in!Love the show? Subscribe, rate, review, and share!Here’s How »
2021-11-1152 minThe Author's CornerEpisode #34: The Art And Science Of Copywriting With Nicki Krawczyk: Find Out Key Do's And Don'ts For Writing Effective CopyThere’s no better time to be a copywriter than right now. But writing effective copy is no easy task, and figuring out the art and science of copywriting is key in building your portfolio. Today’s guest is Nicki Krawczyk, the President of Nicki K. Media and the creator of The Filthy Rich Writer, where she offers tips, tools, and training for new and aspiring copywriters. Nicki has curated her 15+ years of experience in copywriting to help others build successful careers. She sits down with host Robin Colucci to share these experiences along with some helpful tips along the way...
2021-11-0448 minThe Author's CornerEpisode #33: Brand Stories In Rhymes: Poet James Nguyen Describes How He's Disrupting Business CommunicationAt its very core, poetry is the expression of the soul. Much like the founder, the executive team, or the leadership team, the company is an expression of them. For poet James Nguyen, to write poetry for brands is to find the unique expression of what that brand, company, or organization does and speak about it in a unique way. On today’s show, Robin Colucci talks with James about the creative world of poetry and how he is disrupting business communication. James is a serial entrepreneur who was featured across CNBC, Sky, and ABC. He was also a co...
2021-10-2841 minThe Author's CornerEpisode #32: Market Your Genius: Nikki Nash Shares How to Monetize Your Unique Skills and PassionsHow do you monetize and market your genius? How do you start a business off of your skills and passion? In this episode, Robin Colucci talks to Nikki Nash, founder of Market Your Genius as she shares her twin passions of marketing and branding. Nikki discusses how important marketing is to your brand and why books are a great marketing tool to promote monetizing your skills and passion. Tune in to learn more marketing lessons from Nikki and Robin.Love the show? Subscribe, rate, review, and share!Here’s How »Jo...
2021-10-2150 minThe Author's CornerEpisode #31: Forget The "Amazon Bestseller": Polly Letofsky Explains How You Can Power Up Your Book Sales By Helping Amazon's Algorithms Bring Ideal Readers To YouShould being an Amazon bestseller be the goal for new authors? It may be more important to focus on Amazon's algorithms and how you can make it work for you rather than vying for a title. Today's guest is Polly Letofsky, a motivational speaker, award-winning author, and owner of My World Publishing, where she guides authors in publishing their books seamlessly. She joins Robin Colucci to break down how the Amazon algorithm works and why authors should focus more on getting their book in front of the right demographic rather than getting a title with vague criteria. She offers ti...
2021-09-2339 minThe Author's CornerEpisode #30: The Time Cleanse: Steven Griffith Shares How You Can Overcome The Oldest Excuse In The Book For Why You Aren't WritingJust think of all the books we could have written if only we had time! Isn't this the oldest excuse in the book? It's time to overcome this and just start writing! In this episode, Robin Colucci interviews author, speaker, and high-performance expert Steven Griffith to ask about the ways we can navigate the time aspect when writing a book. Steven talks about the many distractions we encounter in this day and age and how the tools and techniques taught before don't work anymore. He then spills the system he developed that helped him get a book deal, sharing wit...
2021-09-1637 minThe Author's CornerEpisode #29: The Secret To Your Book's Success: Be Strategic! With Sam HornStrategy is key to successful book marketing. Your book has to be so evergreen that it can withstand the test of time. Make your book have a lasting impression on your audience. Learn who your book is for, why you are doing it, and more. Join your host Robin Colucci and her guest Sam Horn on finding the secret to your book's success. Sam is a bestselling author and the founder/CEO of The Intrigue Agency. Together, Robin and Sam go through some tips on how you can make your book truly evergreen. Learn how to find where your r...
2021-09-0951 minThe Author's CornerEpisode #28: Nonfiction Writers Need Community Too!: Stephanie Chandler Shares Innovations That Support Nonfiction Writers And AuthorsThere's nothing more difficult than feeling alone in your writing career. Enter Stephanie Chandler, the Founder and CEO of Nonfiction Authors Association, who firmly believes that nonfiction writers need a community to back them up. Stephanie shares with Robin Colucci how she felt left out in a writer's conference of 300 people. It seemed she was the only one writing about a business book! There and then, something had to change. Join in the conversation and discover how Stephanie built an online community for nonfiction writers. Eleven years later, the community stands strong with inspiring and su...
2021-09-0237 minThe Author's CornerEpisode #27: Access To Anyone: How To Create A Referable Brand With Michael RoderickThere are different kinds of conversations. With that, there are relevant ideas for specific topics. How do you share ideas that could be useful for other people? How could you make a difference and make an impact on their lives? Join Robin Colucci in this conversation with Michael Roderick on how to create referable brands. Michael is the CEO of Small Pond Enterprises, which helps thoughtful givers become thought leaders by making their brands referable, their messaging memorable, and their ideas unforgettable. He shares his professional journey and how to better communicate with people and influence them with our ide...
2021-08-2646 minThe Author's CornerEpisode #26: The Long Game: How To Be A Long-Term Thinker In A Short-Term World With Dorie ClarkMany authors get held back from pursuing success because it can’t come too soon for them. But achieving long term success comes from thinking strategically and playing the long game. Recognizing how many of her fellow authors are getting trapped in the short-term mindset, world-renowned keynote speaker and author Dorie Clark addresses this in her upcoming book, The Long Game. Joining Robin Colucci in this fun and relatable episode, Dorie explains the difference between short-term thinking versus taking the long view approach. If, like so many of us in the industry, you are feeling like your efforts aren’t tak...
2021-08-1937 minThe Author's CornerEpisode #25: The 9 Crucial Questions To Ask ANY Publisher Before You Sign On The Dotted Line With Jenn T GraceGetting a book deal can be very exciting, but don't let all the thrill cloud your judgments. Sometimes, they could do you more harm than good. Helping first-time authors navigate the publishing world, Robin Colucci sits down with the founder of Publish Your Purpose, Jenn T. Grace. Publish Your Purpose is an acclaimed hybrid publishing company that gives first-time authors the secrets to getting their books written, finding an eager audience, and making their place in the publishing world. In this episode, Jenn goes into great detail on some of the warning signs you need to contemplate before signing on...
2021-08-1258 minThe Author's CornerEpisode #24: You Got A Media Booking, Now What?!: Media Trainer Suzanne Sena Shares How to Make a Great Impression and Get Your Message AcrossWhen you’re tying to sell your book on TV, how do you get your message across? What should you say or do to get people to listen? We answer these questions and more as Robin Colucci sits down for an interview with TV host and coach, Suzanne Sena. Suzanne talks about getting your point across and gives a few simple tips to help you make a great impression on TV. Tune in to learn more on getting your point across.Love the show? Subscribe, rate, review, and share!Here’s How »
2021-08-0540 minThe Author's CornerEpisode #23: How Community-Building is the Long Term Secret to Success with Charles VoglCreating a community isn’t just about selling your book. It should also be about creating connections. In this episode, we learn more about the importance of community and connections as Robin Colucci interviews author and community expert Charles Vogl. Charles unpacks and examines community and how building and sustaining one is an important aspect of today’s social norm. Learn more about community and its potential in this provocative discussion. Love the show? Subscribe, rate, review, and share!Here’s How »Join The Author’s Corner Community today:http://ro...
2021-07-291h 03The Author's CornerEpisode #22: Simple Secrets To Kick-Start Your Author Career By Writing Articles For Top Publications With Susan ShapiroFor anyone who wants to kick-start their writing career, how do you craft an article that top publications would actually want to buy? Susan Shapiro says you have to make it sensational. Write a three-page, double-spaced essay about your darkest, most humiliating secret. Susan is an award-winning writer and professor. Today, she joins Robin Colucci to share a trick she has taught for 25 years with her students, many of whom are now successful authors. Join in the conversation and discover simple tips on how you can kick-start your author career by writing for top publications.
2021-07-1546 minThe Author's CornerEpisode #21: Book PR Myths You May Not Know About And How To Be Your Book's Best Publicist With Kim CorbinOne of the biggest book PR myths is that PR is the main driver of book sales. It does raise awareness, but it’s only one piece of the book promotion pie. Robin Colucci’s guest in this episode is Kim Corbin, a Senior Publicist at New World Library. Join Kim and Robin in this conversation about some myths around PR and publishing and the relationship between a publisher's PR department and authors. Kim also shares some great ideas for promoting and launching your book, regardless of how you chose to publish.Every little thin...
2021-07-0838 minThe Author's CornerEpisode #20: Reimagining Pricing And Sales: Empowering Women Business Owners With Patty BlockFinancial empowerment often starts at one place: the value of your products or services. When you value yourself too low, that means a lower chance of profits and financial success. When this happens, you will need to start reimagining pricing and sales if you want to achieve financial freedom. Join our host Robin Colucci as she chats with the founder and President of The Block Group, Patty Block, about why you need to take a long, hard look at your pricing and sales models. Patty then discusses the need for value-driven pricing and talks about empowering women business owners.
2021-06-2453 minThe Author's CornerEpisode #19: Diversity, Equity, & Inclusion: Initiatives And Challenges In Big 5 Publishing With Carrie BloxsonThe publishing industry is notorious for its low pay and lack of proper representation. For it to see actual growth in today's ever-changing society, a proper DE&I vision must be crafted and put in place. Robin Colucci talks with Carrie Bloxson to discuss publishing challenges in creating diverse teams and releasing materials that shed light on equality and inclusion. They also talk about the contribution of Generation Z and Millennials in this massive shift, explaining how their wokeness helps correct misrepresentations and cultural misconceptions. Moreover, Carrie shares about her work at Hachette Book Group as its Vice President...
2021-06-1740 minThe Author's CornerEpisode #18: Speakers' Reboot: Income-Generating Innovations For Author/Speakers In A World Still Impacted By COVID With Orvel Ray Wilson, CSPAre you a writer or a speaker? If you are, what can you do in this time of uncertainty? What new ideas can you write about during this time? Speaking events in front of a packed audience isn't the norm anymore, so how will you adapt? Learn how to generate income in this challenging times with speaker and author Orvel Ray Wilson. Orvel is the co-author of six of the guerrilla marketing books. He has been voted one of the world's Top Five Sales and Marketing Speakers for five years straight. Orvel joins Robin Colucci in this lovely conversation a...
2021-06-1040 minThe Author's CornerEpisode #17: Tap Your Creative Genius And Conquer Writer's Block with Samantha BennettEveryone has a zone of creative genius. It's just a matter of tapping into it and capturing your ideas before they fly away. Robin Colucci's guest today is her good friend, Sam Bennett. Sam is a best-selling author and creator of The Organized Artist Company. In this episode, she and Robin discuss strategies for breaking down your creative blocks, so you can get going with your writing and get it done! Index cards, buddy systems, and learning how to believe in yourself are all great examples of strategies Sam advocates. Want to learn more? Listen to this episode! Relax, e...
2021-06-031h 04The Author's CornerEpisode #15: How Your Book Can Be a Tool as it Grows Your Business with Lisa DanylchukTrauma is a difficult thing to process and get past. It is something many of us work through every day. Lisa Danylchuk, the founder of The Center for Yoga and Trauma Recovery, has written Yoga for Trauma Recovery to provide informed and effective treatment for people dealing with trauma. In this episode, she joins Robin Colucci to talk about her book writing process. She discusses her work in the yoga and trauma recovery spaces and how her experiences have helped her train people to help others recover from trauma. Lisa also shares how she is using her writing to furt...
2021-05-2048 minThe Author's CornerEpisode #14: The Art Of Storytelling And Capturing People’s Attention With Kylie SlavikStorytelling is one of humanity’s oldest means of communication. Unsurprisingly, it is also an effective marketing tool that has the potential to truly captivate – if done correctly. In discussing this powerful idea, Robin Colucci is joined by former spoken word artist and marketing wizard Kylie Slavik. Kylie raps about her start in the poetry scene and her beginnings as a marketing copywriter. You'll also hear about how stories can affect us on a biochemical level. Listen in to learn how stories can help market your business and pick up some tips for your next marketing copy!
2021-05-1348 minThe Author's CornerEpisode #13: The Career Toolkit And A New Wave Of Innovation In Publishing With Mark HerschbergPublishing is no longer a business of selling books, but a business of selling content. That’s how Mark Herschberg sees the industry’s trajectory as he finds himself leading the charge in creating the next wave of innovation in the space. The author of The Career Toolkit, Mark is no stranger to the challenges that authors and publishers alike are facing with the traditional publishing models. Marrying his technology background with his author aspirations, Mark is currently developing an app that aims to take the book beyond the pages that it is contained in, in the traditional sense, and...
2021-05-0652 minThe Author's CornerEpisode #12: The Right Strategies For Approaching Authorship Challenges With Edie RaetherAuthorship challenges come at many difficult levels, requiring a lot of resilience and preparation. But anyone who has the goal to inspire others through books will undoubtedly find success in this industry. Sharing her authorship journey with Robin Colucci is Edie Raether, who considers her profession in writing a healthy obsession. Edie talks about the problems she faced with the editing process, leveraging the power of evergreen content, and the most effective marketing strategies to remain relevant and visible. She also stresses the importance of finding the right people to collaborate with and utilizing hindsight to ensure you're taking a...
2021-04-0851 minThe Author's CornerEpisode #11: Unleashing Your Innovative Genius: Redesigning The Education System With Deborah OlatunjiThe problem with the education system is how it leaves many students lost in the real world after they graduate high school. The school has become so distant from what is happening in the real world that it fails to help students fulfill their goals and find their dream job. It is time to take charge of our education system and ensure it serves students the way it should—preparing them for life beyond school. In this episode, Robin Colucci sits down with Deborah Olatunji, a Philadelphia-based writer, storyteller, and host of The Voices of Disruption Podcast. Deborah shares so...
2021-04-0154 minThe Author's CornerEpisode #10: Mike Michalowicz On The Best Ways To Optimize Authorship ReturnsRegardless if you can write the most extravagant book in the entire world, it will never sell itself without proper marketing strategies in place for you to properly optimize authorship returns. Sitting down with Robin Colucci is author Mike Michalowicz, who started as a self-publisher and eventually found his way to the traditional method, thanks to Penguin. Mike explains how to make yourself and your books visible in the competitive market, particularly when deciding to make a class out of it. He also highlights the lasting power of books by sharing that one time they offered them as event...
2021-03-2529 minThe Author's CornerEpisode #9: A Former Dominatrix’s Guide To Conquering The Self-Doubt In Your Journey Of Becoming An Author With Dana PharantThere is so much wasted potential and knowledge in this world because of the imposter syndrome. Oftentimes, in our journey towards becoming an author, we reach that point where we start to doubt ourselves and think of retreating. Learn how to move past that and unleash the value you can give to the world. Robin Colucci interviews Dana Pharant, a business performance coach, in this episode. As a former dominatrix, Dana reveals how we can start owning our power and overcome the doubt and questions along the way. She shares some great strategies that can help us continue to...
2021-03-1837 minThe Author's CornerEpisode #8: Misconceptions Of Social Media And Promoting Your Book With Jonathan JacobsSocial media has been doing so much to help brands boost their marketing. But just because these platforms have the ability to do so doesn’t mean they’ll be effective most of the time. That is why when you’re on to promoting your book, you need to utilize social media the right way. In this episode, Robin Colucci sits down with Jonathan Jacobs, the founding partner of Digital Natives Group, to clarify a lot of misconceptions around the role of social media in promoting books. He answers one of the big questions out there, “why is it that man...
2021-03-1142 min
The Author's CornerEpisode #7: Lisa Pezik On The Right Balance Between Course Creation And Launching A BookIn the world of marketing, one of the best ways to maximize profitability when releasing a book is through course creation. It allows you not only to connect with your readers on a deeper level but also to dissect your knowledge into easy-to-digest ideas. But many authors are misled by their desire to simply earn money in this regard, and thus are doomed to fail in both ventures. Sharing the right strategies in intertwining book authorship and offering courses with Robin Colucci is Lisa Pezik, a business strategist, speaker, and top international Amazon best-selling author. She explains how to...
2021-03-0450 minThe Author's CornerEpisode #7: Lisa Pezik On The Right Balance Between Course Creation And Launching A BookIn the world of marketing, one of the best ways to maximize profitability when releasing a book is through course creation. It allows you not only to connect with your readers on a deeper level but also to dissect your knowledge into easy-to-digest ideas. But many authors are misled by their desire to simply earn money in this regard, and thus are doomed to fail in both ventures. Sharing the right strategies in intertwining book authorship and offering courses with Robin Colucci is Lisa Pezik, a business strategist, speaker, and top international Amazon best-selling author. She explains how to...
2021-03-0450 minThe Author's CornerEpisode #6: The Renaissance Of Audiobooks And How To Capitalize On It With Tina DietzAudiobook sales is the most rapidly growing segment of the publishing industry. Registering double-digit revenue growth for the past few years, it is the fastest growing segment in book sales. How can authors capitalize on this massive opportunity? Robin Colucci brings on an expert to the podcast to help us understand this booming book format. Tina Dietz is an award-winning and internationally acclaimed speaker, audiobook publisher, corporate podcast producer, and vocal leadership expert. Her company, Twin Flames Studios, helps authors and experts amplify their voices through audiobooks, podcasting, and other means. Listen to her discussion with Robin and learn w...
2021-02-2552 minThe Author's CornerEpisode #5: Getting The Final Touches Of Your Book Right With Kim Kohatsu Of PickFuIn the final stages of book publishing, the devil is often in the details; the wrong title, subtitle or cover design can be your book’s undoing, no matter how profound your content may be inside. PickFu helps writers get around this problem by doing what is perhaps the best way to learn what makes readers buy – by asking them directly. PickFu does all kinds of market research, but authors have a special place in the company’s success, especially back when it started in 2008. The company’s Chief Marketing Officer, Kim Kohatsu joins Robin Colucci to discuss how authors ca...
2021-02-1831 minThe Author's CornerEpisode #4: Let Love In: A Tenth Year Retrospective With Debra MaldonadoTen years since the publication of Let Love In, the international bestselling book continues to resonate with people all over the world. The book has all the makings of a classic: a timeless message and unabashed authenticity that comes from an author who is not afraid to get vulnerable on the pages to help other people who are going through what she had. That person is Debra Maldonado (formerly Debi Berndt). In this episode, Debi joins her mentor, and your host, Robin Colucci to revisit her journey in creating a masterpiece that still helps people today. We also get t...
2021-02-111h 06The Author's CornerEpisode #3: The Issue Of Whiteness In Publishing With Heather JacksonFor some time now, the literary industry has been struggling to break away from its predominantly white image and allow diverse voices to share the stage. After the killing of George Floyd and the world-wide outrage that followed, staying silent about racial injustice is not an option, regardless of what industry you're in. In this episode, Robin Colucci converses with literary agent, Heather Jackson, on the racial inequalities that exist in publishing, especially those affecting Black authors. They explore this pervasive issue from different angles and discuss possible solutions for the future of diversity in publishing.
2021-02-0446 minThe Author's CornerEpisode #2: How To Market Your Book: Marketing And PR Tips With Expert Publicist, Nicole DunnThis is the second episode in a mini two-part series on publicity for authors.At what point should an author hire a publicist to help promote their book? In this episode, you will learn that there is no such thing as a full DFY approach to book marketing. There is much to do in terms of “building a base” – a genuine audience, an organic community who considers you an expert in your field – and it takes a lot of time and effort to do that. Does it sound like a lot of work? That’s because...
2021-01-2842 minThe Author's CornerEpisode #1: Get Your Message Right: Keeping It Clear And Focused For All Platforms With Jill LublinThis is the first episode in a mini two-part series on publicity for authors.The wider media can reach, the more we can get our messages out there. With social media joining the traditional media outlets, it is safe to say that there are tremendous opportunities and possibilities out there that can take our business to the next level. Especially in this day and age, there is no excuse not to utilize these digital assets. Helping you leverage these things and more, Robin Colucci interviews Jill Lublin as part of the two-part miniseries on th...
2021-01-1129 min