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Robin Heppell

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Fractional CMO Show
Fractional CMO ShowA Deadly Serious CMO - Rob Heppell - Fractional CMO Show - Episode #012It can be hard to figure out what to do to actually help smaller local service companies, but it doesn’t have to be! Marketing agency owner and Fractional CMO, Robin Heppell, tells of the wonder and success that can be derived from working with specialized local companies, in particular, funeral homes. Learn about differentiating in a local area, managing your reputation with both long-standing customers and new prospects, and some ingenious ways to drive traffic to your website.   Takeaways:  It is crucial for businesses to be able to adapt to ever-evolving consumer demands. One...
2022-01-1942 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing12 – How to Fix the Biggest Shopper Turnoff to Funeral Home Websites TodayThis episode is about how to enhance and refine your funeral home or cremation provider website content to better engage and generate calls from shoppers.     Like or share this video with your friends and colleagues.  Topics discussed / In this video: 00:56 Rob talked about the Last Episode, Google AdWords campaigns 01:45 Brian […] The post 12 – How to Fix the Biggest Shopper Turnoff to Funeral Home Websites Today appeared first on Funeral Results Marketing.
2017-07-1829 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing11 – 10 Money-Saving Tips For Funeral Homes Using Google AdWordsWhether you are managing your own Google AdWords account for your funeral home or cremation business or wondering if the company that you hired is doing the best job for you that they can, here are 10 tips that can get you the best bang for your buck. Make these improvements yourself or make sure […] The post 11 – 10 Money-Saving Tips For Funeral Homes Using Google AdWords appeared first on Funeral Results Marketing.
2017-07-1149 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing10 – The Hospice Connection – How to Win More ReferralsIn 2011, 44.6% of all U.S. deaths occurred under the care of hospice. That number has a huge impact on the ability of funeral homes and cremation businesses to win calls. About 90% of low-cost cremation families choose a “provider” that hospice speaks well of, or unofficially recommends. That is why it’s critical to find […] The post 10 – The Hospice Connection – How to Win More Referrals appeared first on Funeral Results Marketing.
2017-06-2729 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing09 – CremationConference.com Live Event PreviewBrian Young and Robin Heppell discuss Funeral Results Marketing’s upcoming live event, CremationConference.com that will be held in St. Petersburg, Florida from September 17th to 19th at the Don Cesar Hotel. They discuss all of the training sessions as well as the special events planned for the delegates including a tour at the Anderson-McQueen Cremation […] The post 09 – CremationConference.com Live Event Preview appeared first on Funeral Results Marketing.
2017-06-2028 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing08 – Get The Money First and Make It Easy For People To PayWhen someone makes a purchase online they are expecting to pay – but early Cremation Arrangement Websites were just emulating the in-person arrangement of Stats > Services > Forms > Payment.   We changed that – and our clients loved it. Like or share this video with your friends and colleagues. Topics discussed / In this […] The post 08 – Get The Money First and Make It Easy For People To Pay appeared first on Funeral Results Marketing.
2017-04-1820 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing07 – Cremation Arrangement Websites: The Numbers, Challenges and BenefitsOn today’s show we will answer the question “Does it usually make good business sense to offer a cremation arrangement website so families can arrange a cremation by themselves?” We’ll look at what a Batesville Study and other relevant numbers have revealed, and then explore the benefits, advantages and challenges that result from offering a […] The post 07 – Cremation Arrangement Websites: The Numbers, Challenges and Benefits appeared first on Funeral Results Marketing.
2017-04-1135 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing06 – Stealth Marketing with Hidden Landing Pages on Your Funeral Home WebsiteHave you heard the adage: “If you try to be everything to everyone, you won’t be anything to anyone.” The problem is I still see and hear funeral homes using the line “Serving All Faiths” – but that message when received is received by an individual who is either a particular faith or maybe no […] The post 06 – Stealth Marketing with Hidden Landing Pages on Your Funeral Home Website appeared first on Funeral Results Marketing.
2017-04-0431 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing05 – Getting More Leads From Your Website – How to Appeal OnlineOn today’s show, we’ll be talking about how to get more leads from your funeral home website by causing shoppers to be genuinely interested in what you have to offer, and impressed by how you present yourself. There’s a lot to this topic, from understanding your audience to refining the specific types of information you […] The post 05 – Getting More Leads From Your Website – How to Appeal Online appeared first on Funeral Results Marketing.
2017-03-2849 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing04 – How To Use Free Obituary Promotion To Double Your Funeral Home Website TrafficBefore spending any money on Search Engine Optimization or Social Media Marketing, do these three strategies that will promote your obits for free, generate more online condolences, assist in your Google rankings, engage more people on Facebook, increase online floral sales and even get more people to attend services that you host. Like or share […] The post 04 – How To Use Free Obituary Promotion To Double Your Funeral Home Website Traffic appeared first on Funeral Results Marketing.
2017-03-2134 minStrategy Talks by Funeral Results Marketing
Strategy Talks by Funeral Results Marketing03 – How To Use Website Analytics To Boost Your Website PerformanceLike or share this video with your friends and colleagues. Topics discussed / In this video: 01:32 – Learn more about Web Analytics and improving your performance 03:12 – How to boost your website’s performance through Web Analytics 04:46 – How to know if the numbers are weak, average or strong? 06:15 – How to […] The post 03 – How To Use Website Analytics To Boost Your Website Performance appeared first on Funeral Results Marketing.
2017-03-0341 minFuneral Gurus
Funeral GurusJohn McQueen & Todd Van Beck: Funeral Directors are the Magic BulletJohn McQueen & Todd Van Beck: Funeral Directors are the Magic Bullet: another Funeral Trend brought to you by the Funeral Gurus. A Tag Team edition of Funeral Gurus with John McQueen of Anderson McQueen Funeral Homes in St. Petersburg, FL and Todd Van Beck of John A. Gupton College in Nashville, TN. John and Todd share their thoughts on the state of the Funeral Profession, challenges Funeral Homes may face for 2016 and share some strategies on how to make 2016 your best year yet. McQueen, Van Beck and together with Robin Heppell will be hosting a...
2015-12-1100 minFuneral Gurus
Funeral GurusLacy Robinson: Cremation Phone ShoppersLacy Robinson: Cremation Phone Shoppers: another Funeral Trend brought to you by the Funeral Gurus. Lacy Robinson, CFSP, Director of Member Development at NFDA announces her upcoming webinar, “Beyond Price – Your Guide to Mastering Cremation Phone Inquiries” and shares a couple of tips that funeral directors can employ right away. Interview by fellow CFSP, Robin Heppell. The post Lacy Robinson: Cremation Phone Shoppers appeared first on Funeral Gurus. Click the icon below to listen.      
2015-11-2500 minFuneral Radio
Funeral RadioThe Future of Marketing Your Funeral HomeAds: A Simple Thank You UPD Urns The Foresight Companies Robin Heppell Notes: John Callaghan  Funeral Success Funeral Success Blog ICCFA 2015 National Funeral Directors Organization  NFDA 2015 Conference Facebook Yelp Google Local Dan Kennedy Dan Kennedy - Twitter Frank Kern Frank Kern - Twitter Hubspot Moz Whiteboard Friday Infusionsoft  Salesforce  
2015-05-0722 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowHow to be an All Star Funeral DirectorHow to be a an all-star funeral director. Now, first off, I'm not going to say that I am the best funeral director ever. I will say though that I feel that I was a really good funeral director and I still get called upon by close families to act in that capacity or even act as a celebrant so I still see things on the front lines. The post How to be an All Star Funeral Director appeared first on .
2015-04-2036 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowAre You Mobile Ready? Google is Watching…Mobile responsive and mobile ready websites are going to be a necessity for all businesses starting April 21st because Google has announced that on April 21st. The post Are You Mobile Ready? Google is Watching… appeared first on .
2015-04-1011 minStraight Talk with Chuck Gallagher
Straight Talk with Chuck GallagherRobin Heppell, Funeral Futurist
2015-03-1635 minStraight Talk with Chuck Gallagher
Straight Talk with Chuck GallagherRobin Heppell, Funeral Futurist
2015-03-1635 minStraight Talk with Chuck Gallagher
Straight Talk with Chuck GallagherStraight Talk with Host Chuck Gallagher: Robin Heppell, Funeral Futurist
2015-03-1636 minChuck Gallagher
Chuck GallagherRobin Heppell, Funeral Futurist
2015-03-1600 minFuneral Radio
Funeral RadioMonitor Your Competitors on Social MediaAds: A Simple Thank You UPD Urns ACE Caskets A Simple Thank You The Foresight Companies Robin Heppell Notes: Perch App Closely Inc. Yelp Google + reviews Twitter Facebook McDonald Funeral Home Brian Erickson on LinkedIn
2015-02-2516 minFuneral Radio
Funeral RadioOptimizing Your Website With Tim AshAds: ACE Caskets A Simple Thank You The Foresight Companies UPD Urns Robin Heppell Notes: Tim Ash on LinkedIn Landing Page Optimization Book (affiliate link) SiteTuners Facebook Yahoo Intuit Conversion Conference How Obama Raised an Extra $60 Million fuenralOne FrontRunner Pro Frazer Consultants Attention Wizard
2014-11-2614 minFuneral Gurus
Funeral GurusKyle Nikola: Creating an Event Series to Promote Your Funeral HomeKyle Nikola: Creating an Event Series to Promote Your Funeral Home: another Funeral Trend brought to you by the Funeral Gurus. Kyle Nikola of Families First Care in Savannah, Georgia shares his strategy about how his community events series has really catapulted his company into the community. Check back soon for more interviews by Robin Heppell with forward thinking funeral professionals. The post Kyle Nikola: Creating an Event Series to Promote Your Funeral Home appeared first on Funeral Gurus. Click the icon below to listen.        
2014-11-0500 minFuneral Radio
Funeral RadioRelationships Between Hospice and Funeral HomesAds: Free SEO Audit with Robin Heppell A Simple Thank You Digital Registry UPD Urns: Your cremation urn line with fast and free shipping Notes: Bill Moyers On Our Own Terms Chicago End-of-Life Care Coalition Loretta Downs Being With The Dying Gerontology Metta Institute Respecting Choices® Advance Care Planning Certified Senior Adviser Advocate Illinois Masonic Medical Center Association for Death Education and Counseling American Society on Aging Chrysalis End-of-Life Inspirations End-of-Life-Inspirations Life Matters Media Medicare and Hospice Departures Film
2014-09-231h 18Funeral Gurus
Funeral GurusBT Hathaway Talks About MemryStonesBT Hathaway Talks About MemryStones: another Funeral Trend brought to you by the Funeral Gurus. BT Hathaway of Hathaway Family Funeral Homes in Fall River, MA talks about his creation called MemryStones. Check back soon for more interviews by Robin Heppell with forward thinking funeral professionals. Copyright © 2010 Robin Heppell, CFSP & Funeral Gurus Other Funeral Home Resources by Robin Heppell & the Funeral Gurus Network: Preneed Leads & Training […] The post BT Hathaway Talks About MemryStones appeared first on Funeral Gurus.         
2014-07-2700 minFuneral Radio
Funeral RadioIntroducing Acute Loss Management (ALM)Ads: A Simple Thank You Digital Registry UPD Urns: Your cremation urn line with fast and free shipping Free SEO Audit with Robin Heppell Notes: Arrangers Academy When We Must Say Farwell 5742Days 5742Days Twitter The Experience Economy Alan Creedy The Holy of Holies Peter Drucker Ray on Google
2014-07-081h 07Funeral Radio
Funeral RadioHow Facebook Deals with DeathAds: WaukBoard A Simple Thank You Digital Registry UPD Urns: Your cremation urn line with fast and free shipping Free SEO Audit with Robin Heppell Notes: Dianne Gray Sanctri Sanctri Facebook How 1 Billion People Are Coping With Death and Facebook Lifebook
2014-05-2922 minFuneral Radio
Funeral RadioHow Funeral Homes Can Use the CloudAds: WaukBoard A Simple Thank You Digital Registry UPD Urns: Your cremation urn line with fast and free shipping Free SEO Audit with Robin Heppell Notes: Matt Dugas SRS Computing Cloud Computing Evernote Expedient Data Centers Is it Safe To Bank Online Internet Security Protecting Sensitive Data Recommended Reading: Google Data Centers Tyler on Google
2014-05-1321 minFuneral Radio
Funeral RadioDirector’s Assistant with Continental ComputersAds: A Simple Thank You Digital Registry UPD Urns: Your cremation urn line with fast and free shipping Free SEO Audit with Robin Heppell Notes: Wes Johnson Continental Computer, Inc. Continental on Facebook FrontRunner Pro FuneralNet funeralOne Messenger The HELPcard Intuit Quickbooks Arrange Online Recommended Reading: Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-and Revolutionized an Industry Tyler on Google
2014-04-2112 minFuneral Radio
Funeral RadioICCFA on the Web in Las Vegas – #ICCFA2014Ads: Free SEO Audit with Robin Heppell A Simple Thank You Digital Registry UPD Urns: Your cremation urn line with fast and free shipping Notes: International Cemetery, Cremation & Funeral Association Annual Convention & Exposition April 8-11, 2014 Mandalay Bay Resort & Casino Las Vegas, NV Rob Treadway robt@iccfa.com 571-323-2986 Mandalay Bay Mifi ICCFA Agenda ICCFA on Facebook Twitter #ICCFA2014 ICCFA on Twitter Zachary Garbow Recommended Reading: A Good Goodbye: Funeral Planning for Those Who...
2014-04-0509 minFuneral Radio
Funeral RadioHow to Get 5200 Funeral Home Facebook LikesAds: Free SEO Audit with Robin Heppell UPD Urns: Your cremation urn line with fast and free shippingNotes: Stein and Sons on Facebook Stein and Sons Funeral Home Auburn Chamber of Commerce Twitter Linkedin Youtube Gary Vaynerchuck on Funeral Radio Hot Chili and Cool Cars Death Network TV Death and Fashion: What Should Your Final Outfit Be Fraudsters' Latest Scheme: Sending Fake Funeral Notices for Family, Friends How to Write an Obituary For Yourself Good Day Sacramento Recommended Reading: ...
2014-03-2216 minFuneral Radio
Funeral RadioObituaries with John Heald of Tributes.comAds: Free SEO Audit with Robin Heppell UPD Urns: Your cremation urn line with fast and free shippingNotes: Tributes.com Heald & Chiampa Funeral Home John Heald Funeral Director's Chat Nancy's Interview With Jeff Taylor Sound bites: Valhalla Funeral Home Speaker: Ralph Joyce Funeral Home Speaker: Jim Taylor & Modeen Funeral Home Speaker: Carol Mike Bryan Recommended Reading: The Dead Beat: Lost Souls, Lucky Stiffs, and the Perverse Pleasures of Obituaries Tyler on Google
2014-03-1816 minFuneral Radio
Funeral RadioTracking Your Marketing with Robin HeppellAds: Free SEO Audit with Robin Heppell UPD Urns: Your cremation urn line with fast and free shippingNotes: Robin Heppell Funeral Futurist Funeral Rockstars John Wanamaker Call Tracking Solutions: Log My Calls Twilio CallFire Google Analytics Google URL Builder Google Adwords Youtube How to Track Funeral Ads Recommended Reading:How to Integrate Inbound Call Tracking With Online Analytics Tyler on Google
2014-03-1420 minFuneral Radio
Funeral RadioFuneral Home SEO With Ross DunnAds: Free SEO Audit with Robin Heppell UPD Urns: Your cremation urn line with fast and free shippingNotes: Step Forth Web Marketing SEO 101 Podcast Webmaster Radio Ross on Twitter Tyler on Google
2014-01-1416 minFuneral Radio
Funeral RadioGetting Ads Up and Running TodayAds: Free SEO Audit with Robin Heppell UPD Urns: Your cremation urn line with fast and free shippingNotes: Funeral Futurist Funeral Rockstars Rob's Google Adwords Worksheet Google search network What is retargeting Google Adwords Bing Ads Adroll Funeral home Victoria BC google search Sample ad:
2013-12-131h 05Funeral Gurus
Funeral GurusLacy Robinson: Art of Cremation Phone InquiriesLacy Robinson: Art of Cremation Phone Inquiries: another Funeral Trend brought to you by the Funeral Gurus. Lacy Robinson, CFSP, Senior Professional Development Trainer at Aurora Casket Company shares her insights with cremation phone callers. She lets attendees know what they will learn and take away from her presentation, “Art of Cremation Phone Inquiries: 3 Steps to Better Client Decisions” at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP. The post Lacy Robinson: Art of Cremation Phone Inquiries appeared first on Funeral Gurus. Click the icon below to listen.        
2013-08-0300 minFuneral Gurus
Funeral GurusKen Varner: Funeral Home & Cemetery SynergyKen Varner: Funeral Home & Cemetery Synergy: another Funeral Trend brought to you by the Funeral Gurus. Ken Varner of Cypress Lawn  Funeral Home & Cemetery in Colma, California shares his thoughts about how funeral homes and cemeteries can work together for memorial services. Ken’s experience is from their combination operation at Cypress Lawn but he explains how stand-alone funeral homes and cemeteries can work together to achieve the same result. He lets attendees know what they will take away from his presentation, “Funeral Home & Cemetery Synergy: Success Strategies for Combo Firms and Stand-alone Funeral Homes and Cemeteries” at the 2013 NFDA...
2013-07-2400 minFuneral Gurus
Funeral GurusJessica Koth: Public Relations Manager of NFDA talks about Austin 2013Jessica Koth: Public Relations Manager of NFDA talks about Austin 2013: another Funeral Trend brought to you by the Funeral Gurus. Jessica Koth,  Public Relations Manager of NFDA gives us her insights into this year’s Convention that is being held in Austin, Texas.  She shares her tips for first timers plus Jessica discusses some of the new activities and events that will be happening at the 2013 NFDA Annual Convention. Interview by Robin Heppell, CFSP. The post Jessica Koth: Public Relations Manager of NFDA talks about Austin 2013 appeared first on Funeral Gurus. Click the icon below to listen.  
2013-07-1900 minFuneral Gurus
Funeral GurusColeen Ellis: Pet Loss Services and Your Funeral Home: Co-branding to Create SuccessColeen Ellis: Pet Loss Services and Your Funeral Home: Co-branding to Create Success: another Funeral Trend brought to you by the Funeral Gurus. Coleen Ellis of Two Hearts Pet Loss Center in Greenwood, Indiana shares her insights into the incorporation of pet loss services into regular funeral home offerings. She also shares some tips of how you can test the waters with your community about pet loss this September and also lets attendees know what they will learn at her presentation, “Pet Loss Services and Your Funeral Home: Co-branding to Create Success” at the 2013 NFDA Annual Convention. Interview by Robin...
2013-07-1700 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowBeware of the Difference Between Opinions and AdviceAs you will learn in this episode, this topic is always apparent to me ever since it hit me over the head in 1997 and I think that it is something that you should think about every so often (or even daily)… FSMS-002-OpinionVsAdvice Topics discussed / In this video: 02:34 – Who scored on Hepp […] The post Beware of the Difference Between Opinions and Advice appeared first on .
2013-07-1020 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowGoogle AdWords Campaign & Ad Group Setup for Funeral HomesI get a lot of questions about what is the best way to set up a Google AdWords account for funeral homes – and I have seen a lot of AdWords accounts that haven’t been set up properly, so here is what I recommend… FSMS-001-Google-AdWords-Campaign-Ad-Group 00:39 – Very effective marketing tool. 01:20 – Is click […] The post Google AdWords Campaign & Ad Group Setup for Funeral Homes appeared first on .
2013-06-2816 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesIntroduction to Scientific Advertising for Funeral HomesHi this is Robin Heppell. Thank you for your interest in learning more about advertising and marketing for your funeral home or cemetery. I am a lifelong student and since you have taken the time to listen to this recording I can only imagine that you have the same desire for self improvement and increasing […] The post Introduction to Scientific Advertising for Funeral Homes appeared first on Funeral Marketing Blueprint.
2013-05-2005 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising Overview Chapters 1 to 4Chapter 1 – How Advertising Laws Are Established This chapter sets the stage for the book as Hopkins establishes a paradigm shift from advertising being a gamble – or guess work, and stating and proving that it can be and should looked at as a science because of the ability to test and track advertisements. […] The post Scientific Advertising Overview Chapters 1 to 4 appeared first on Funeral Marketing Blueprint.
2013-05-1908 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising Overview Chapters 5 to 10Chapter 5 – Headlines Headlines are the most important part of your ad whether it is a salesletter, print ad, yellow page ad, or even a Google AdWords ad – the headline is the ad for the ad. If it doesn’t get the attention of the reader, then it doesn’t matter how good the rest […] The post Scientific Advertising Overview Chapters 5 to 10 appeared first on Funeral Marketing Blueprint.
2013-05-1809 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising Overview Chapters 11 to 15Chapter 11 – Information This chapter builds off of the Tell Your Full Story chapter. Hopkins is a huge believer in gathering as much information as possible before writing your ad. Even though this could be more directed to advertising agencies getting to know their clients product, this fact finding process can be used by […] The post Scientific Advertising Overview Chapters 11 to 15 appeared first on Funeral Marketing Blueprint.
2013-05-1707 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising Overview Chapters 16 to 21Chapter 16 – Leaning On Dealers This chapter is just for information only. But be a student of marketing and see how you are being used by your vendors, because you are their dealers. Chapter 17 – Individuality As stated about Chapter 2, ads should not be written to the masses – they should be […] The post Scientific Advertising Overview Chapters 16 to 21 appeared first on Funeral Marketing Blueprint.
2013-05-1606 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 1: How Advertising Laws Are EstablishedThe time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and […] The post Scientific Advertising – Chapter 1: How Advertising Laws Are Established appeared first on Funeral Marketing Blueprint.
2013-05-1509 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 2: Just SalesmanshipTo properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman’s standards. Let us emphasize that point. The […] The post Scientific Advertising – Chapter 2: Just Salesmanship appeared first on Funeral Marketing Blueprint.
2013-05-1408 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 3: Offer ServiceRemember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves. Ignoring this fact is a common mistake and a costly mistake in advertising. Ads say in effect, “Buy my brand. Give me the trade you give to others. Let me have […] The post Scientific Advertising – Chapter 3: Offer Service appeared first on Funeral Marketing Blueprint.
2013-05-1304 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 4: Mail Order Advertising: What It TeachesThe severest test of an advertising man is in selling goods by mail. But that is a school from which he must graduate before he can hope for success. There cost and result are immediately apparent. False theories melt away like snowflakes in the sun. The advertising is profitable or it is not, clearly on […] The post Scientific Advertising – Chapter 4: Mail Order Advertising: What It Teaches appeared first on Funeral Marketing Blueprint.
2013-05-1210 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 5: HeadlinesThe difference between advertising and personal salesmanship lies largely in personal contact. The salesman is there to demand attention. He cannot be ignored. The advertisement can be ignored. But the salesman wastes much of his time on prospects whom he can never hope to interest. He cannot pick them out. The advertisement is read only […] The post Scientific Advertising – Chapter 5: Headlines appeared first on Funeral Marketing Blueprint.
2013-05-1107 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 6: PsychologyThe competent advertising man must understand psychology. The more he knows about it the better. He must learn that certain effects lead to certain reactions, and use that knowledge to increase results and avoid mistakes. Human nature is perpetual. In most respects it is the same today as in the time of Caesar. So the […] The post Scientific Advertising – Chapter 6: Psychology appeared first on Funeral Marketing Blueprint.
2013-05-1010 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 7: Being SpecificPlatitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever. To say, “Best in the world,” “Lowest price in existence,” etc. are at best simply claiming the expected. But superlatives of that sort are usually damaging. They suggest looseness of expression, a tendency to exaggerate, a careless […] The post Scientific Advertising – Chapter 7: Being Specific appeared first on Funeral Marketing Blueprint.
2013-05-0906 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 8: Tell Your Full StoryWhatever claim you use to gain attention, the advertisement should tell a story reasonably complete. If you watch returns, you will find that certain claims appeal far more than others. But in usual lines a number of claims appeal to a large percentage. Then present those claims in every ad for their effect on that […] The post Scientific Advertising – Chapter 8: Tell Your Full Story appeared first on Funeral Marketing Blueprint.
2013-05-0806 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 9: Art In AdvertisingPictures in advertising are very expensive. Not in cost of good art work alone, but in the cost of space. From one-third to one-half of an advertising campaign is often staked on the power of the pictures. Anything expensive must be effective, else it involves much waste. So art in advertising is a study of […] The post Scientific Advertising – Chapter 9: Art In Advertising appeared first on Funeral Marketing Blueprint.
2013-05-0707 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 10: Things Too CostlyMany things are possible in advertising which are too costly to attempt. That is another reason why every project and method should be weighed and determined by a known scale of cost and result. Changing people’s habits is very expensive. A project which involves that must be seriously considered. To sell shaving soap to the […] The post Scientific Advertising – Chapter 10: Things Too Costly appeared first on Funeral Marketing Blueprint.
2013-05-0607 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 11: InformationAn ad-writer, to have a chance at success, must gain full information on his subject. The library of an ad agency should have books on every line that calls for research. A painstaking advertising man will often read for weeks on some problem which comes up. Perhaps in many volumes he will find few facts […] The post Scientific Advertising – Chapter 11: Information appeared first on Funeral Marketing Blueprint.
2013-05-0505 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 12: StrategyAdvertising is much like war, minus the venom. Or much, if you prefer, like a game of chess. We are usually out to capture others’ citadels or garner others’ trade. We must have skill and knowledge. We must have training and experience, also right equipment. We must have proper ammunition, and enough. We dare not […] The post Scientific Advertising – Chapter 12: Strategy appeared first on Funeral Marketing Blueprint.
2013-05-0407 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 13: Use Of SamplesThe product itself should be its own best salesman. Not the product alone, but the product plus a mental impression, and atmosphere, which you place around it. That being so, samples are of prime importance. However expensive, they usually form the cheapest selling method. A salesman might as well go out without his sample case […] The post Scientific Advertising – Chapter 13: Use Of Samples appeared first on Funeral Marketing Blueprint.
2013-05-0308 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 14: Getting DistributionMost advertisers are confronted with the problem of getting distribution. National advertising is unthinkable without that. A venture cannot be profitable if nine in ten of the converts fail to find the goods. To force dealers to stock by bringing repeated demands may be enormously expensive. To cover the country with a selling force is […] The post Scientific Advertising – Chapter 14: Getting Distribution appeared first on Funeral Marketing Blueprint.
2013-05-0206 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 15: Test CampaignsAlmost any questions can be answered, cheaply, quickly and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort – the buyers of your product. On every new project there comes up the question of selling that article profitably. […] The post Scientific Advertising – Chapter 15: Test Campaigns appeared first on Funeral Marketing Blueprint.
2013-05-0107 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 16: Leaning On DealersWe cannot depend much in most lines on the active help of jobbers or of dealers. They are busy. They have many lines to consider. The profit on advertised lines is not generally large. And an advertised article is apt to be sold at cut prices. The average dealer does what you would do. He […] The post Scientific Advertising – Chapter 16: Leaning On Dealers appeared first on Funeral Marketing Blueprint.
2013-04-3003 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 17: IndividualityA person who desires to make an impression must stand out in some way from the masses and in a pleasing way. Being eccentric, being abnormal is not distinction to covet. But doing admirable things in a different way gives one a great advantage. So with salesmen, in person or in print. There is uniqueness […] The post Scientific Advertising – Chapter 17: Individuality appeared first on Funeral Marketing Blueprint.
2013-04-2903 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 18: Negative AdvertisingTo attack a rival is never good advertising. Don’t point out others’ faults. It is not permitted in the best mediums. It is never good policy. The selfish purpose is apparent. It looks unfair, not sporty. If you abhor knockers, always appear a good fellow. Show a bright side, the happy and attractive side, not […] The post Scientific Advertising – Chapter 18: Negative Advertising appeared first on Funeral Marketing Blueprint.
2013-04-2802 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 19: Letter WritingThis is another phase of advertising which all of us have to consider. It enters, or should enter, into all campaigns. Every business man receives a large number of circular letters. Most of them go direct to the waste basket. But he acts on others, and others are filed for reference. Analyze those letters. The […] The post Scientific Advertising – Chapter 19: Letter Writing appeared first on Funeral Marketing Blueprint.
2013-04-2705 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 20: A Name That HelpsThere is great advantage in a name that tells a story. The name is usually prominently displayed. To justify the space it occupies, it should aid the advertising. Some such names are almost complete advertisements in themselves. May Breath is such a name. Cream of Wheat is another. That name alone has been worth a […] The post Scientific Advertising – Chapter 20: A Name That Helps appeared first on Funeral Marketing Blueprint.
2013-04-2603 minScientific Advertising for Funeral Homes
Scientific Advertising for Funeral HomesScientific Advertising – Chapter 21: Good BusinessA rapid stream ran by the writer’s boyhood home. The stream turned a wooden wheel and the wheel ran a mill. Under that primitive method, all but a fraction of the streams potentiality went to waste. Then someone applied scientific methods to that stream – put in a turbine and dynamos. Now, with no more […] The post Scientific Advertising – Chapter 21: Good Business appeared first on Funeral Marketing Blueprint.
2013-04-2506 minFuneral Gurus
Funeral GurusFuneral Showcase: Steven Crawford of Directors’ ChoiceFuneral Showcase: Steven Crawford of Directors’ Choice: another Funeral Trend brought to you by the Funeral Gurus. Robin Heppell interviews Steven Crawford of Directors’ Choice Funeral Home Answering Service talks about the considerations funeral homes have to make when entrusting your telephones to a call answering service. Steve also shares some technological advances and additional services that can further help your funeral home’s communication needs. The post Funeral Showcase: Steven Crawford of Directors’ Choice appeared first on Funeral Gurus. Click the icon below to listen.    
2013-01-2300 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowDouble Your Website Traffic – 1 – IntroductionWelcome to the Double your Funeral Home Website Traffic Video Series. Part 1 of 6 Next module: Email Obit To Family Immediately Tweetables: Click to Tweet: Dr. Earl Grollman said, “Grief shared is grief diminished.” http://ctt.ec/t5oHC+ Click to Tweet: Harnessing the power of the online obituary. http://ctt.ec/abc35+ If you prefer text – here it is… […] The post Double Your Website Traffic – 1 – Introduction appeared first on .
2013-01-0701 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowDouble Your Website Traffic – 2 – Email FamilyIf you are only going to implement one strategy, do this one – it is the most powerful. Part 2 of 6 Copy, Paste & Use the following… Subject: Obituary for [First Name] [Last Name] Dear [Family Member], I have uploaded your [Dad’s] obituary notice to our website at http://www.YourFuneralChapel.com/john-doe Feel free to forward this […] The post Double Your Website Traffic – 2 – Email Family appeared first on .
2013-01-0705 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowDouble Your Website Traffic – 3 – Email Church & GroupsThis strategy is the easiest get started and it will improve your relations with your local churches. Part 3 of 6 Copy, Paste & Use the following… Subject: Obituary for [First Name] [Last Name] Dear [Church / Group Name], We are sorry to advise you that your member, [Deceased’s Name] has passed away (or died) […] The post Double Your Website Traffic – 3 – Email Church & Groups appeared first on .
2013-01-0704 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowDouble Your Website Traffic – 4 – Facebook Family StrategyThe # 1 Traffic Strategy for Facebook – even if you’re not on Facebook yourself. Part 4 of 6 Copy, Paste & Use the following… There are 5 simple steps to add an Obituary Link to Facebook: Go to the page where the obituary is for your loved one or friend Copy the web page […] The post Double Your Website Traffic – 4 – Facebook Family Strategy appeared first on .
2013-01-0703 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowDouble Your Website Traffic – 5 – Bonus: Checklist of more Traffic StrategiesHere is a list of 8 simple one-and-done strategies that you can implement to drive more traffic to your website automatically. Part 5 of 6 Email Signature Social Icons on Obit TAF (Tell A Friend) – Share Obituary Automated Posting to Facebook Automated Posting to Twitter In the newspaper, “Condolences may be offered for the […] The post Double Your Website Traffic – 5 – Bonus: Checklist of more Traffic Strategies appeared first on .
2013-01-0706 minFuneral Strategy and Marketing Show
Funeral Strategy and Marketing ShowDouble Your Website Traffic – 6 – Recap & ChallengeAre you up for the Double Your Traffic Challenge? I’ll give you a free custom video for participating. Part 6 of 6 If you prefer text – here it is… Thanks for watching How to Double Your Funeral Home Website Traffic in this video series. Don’t get overwhelmed. Just start with one of the strategies […] The post Double Your Website Traffic – 6 – Recap & Challenge appeared first on .
2013-01-0705 minFuneral Gurus
Funeral GurusFuneral Showcase: Frank Clark of Google Trusted Photographers MDFuneral Showcase: Frank Clark of Google Trusted Photographers MD: another Funeral Trend brought to you by the Funeral Gurus. Robin Heppell interviews Frank Clark of Google Trusted Photographers MD explains how Google Business Virtual Tours can give prospective client families an introduction to your facilities so they are more comfortable when they arrive. To receive a $100 discount off of your Google Virtual Tour, click here and complete the online form. The post Funeral Showcase: Frank Clark of Google Trusted Photographers MD appeared first on Funeral Gurus. Click the icon below to listen.   
2012-12-2900 minFuneral Gurus
Funeral GurusFuneral Showcase: Doug Gober of Live Oak BankFuneral Showcase: Doug Gober of Live Oak Bank: another Funeral Trend brought to you by the Funeral Gurus. Robin Heppell interviews Doug Gober of Live Oak Bank and lets you know how they can help funeral entrepreneurs expand their businesses. The post Funeral Showcase: Doug Gober of Live Oak Bank appeared first on Funeral Gurus. Click the icon below to listen.      
2012-12-2800 minFuneral Radio
Funeral RadioFDChat #11 – Marketing and Maintaining RelationshipsContact Robin Heppell: Funeral Futurist Tips Funeral Director CEUs Facebook Bob Biggins in Massachusetts John Beckwith McCall's of Victoria Video Tributes Interview Excerpt: Nancy: Right. And even Zappos, where they offer, if you're not happy working for Zappos, please let us know, we'll give you $2,000 to resign. Because they never want to have an unhappy employee because when you have an unhappy employee that permeates into your workforce and it touches every aspect of your business. Robin: Yeah. I'm sure some funeral home...
2012-04-1952 minFuneral Directors Chat – Funeral Radio
Funeral Directors Chat – Funeral RadioFDChat #11 – Marketing and Maintaining RelationshipsContact Robin Heppell: Funeral Futurist Tips Funeral Director CEUs Facebook Bob Biggins in Massachusetts John Beckwith McCall's of Victoria Video Tributes Interview Excerpt: Nancy: Right. And even Zappos, where they offer, if you're not happy working for Zappos, please let us know, we'll give you $2,000 to resign. Because they never want to have an unhappy employee because when you have an unhappy employee that permeates into your workforce and it touches every aspect of your business. Robin: Yeah. I'm sure some funeral home...
2012-04-1952 minFuneral Gurus
Funeral GurusRobin Heppell: 5 Ways to Win Online ShoppersRobin Heppell: 5 Ways to Win Online Shoppers: another Funeral Trend brought to you by the Funeral Gurus. Robin Heppell, CFSP of FuneralFuturist.com provides a brief overview of the ICCFA Convention and shares what he will be covering at his presentation, “5 Ways to Win Online Price Shoppers” on Thursday, March 22 at 3:30 pm at the 2012 ICCFA Annual Convention. Attendees will receive a set of link building services worksheets and checklists so that they can implement these strategies as soon as possible on their return home after the convention. Also, attendees will receive a free copy of the audiobook of the...
2012-03-1900 minFuneral Gurus
Funeral GurusLibby Gill: You (and Your Staff) Un-StuckLibby Gill: You (and Your Staff) Un-Stuck: another Funeral Trend brought to you by the Funeral Gurus. Libby Gill, author of You Unstuck: The New Rules of Risk-Taking in Work & Life shares her insights why and how companies and people get “stuck” and don’t keep up with the changing times and miss opportunities for innovation and growth, and she lets attendees know what they will learn at her presentation, “You (and Your Staff) Un-Stuck” at the 2012 ICCFA Annual Convention. Interview by Funeral Consultant, Robin Heppell. Go here for more ICCFA 2012 Pre-Convention Interviews The post L...
2012-02-2500 minFuneral Gurus
Funeral GurusMatt Grieco: Funeral Directing – Stepping Out of the ShadowsMatt Grieco: Funeral Directing – Stepping Out of the Shadows: another Funeral Trend brought to you by the Funeral Gurus. Matt Grieco of Grieco Family Funeral Homes of Southeastern Pennsylvania and Delaware shares his thoughts on why funeral directors need to be more visible at funeral services and in the community and what attendees will learn at his presentation, “Funeral Directing: Stepping Out of the Shadows” at the 2012 ICCFA Annual Convention. Interview by Funeral Keynote & Workshop Speaker, Robin Heppell, CFSP. Go here for more ICCFA 2012 Pre-Convention Interviews The post Matt Grieco: Funeral Directing – Stepping Out of t...
2012-02-1600 minTen Golden Rules Internet Marketing for Law Firms Podcast
Ten Golden Rules Internet Marketing for Law Firms PodcastEP016: Interviews with Google Engineer Matt Cutts, Link Building Expert Todd Malicoat & DMOZ Co-founder Chris TollesEpisode 16 Google Engineer Matt Cutts, Link building expert Todd Malicoat, DMOZ Co-founder Chris Tolles, The Top 10 New Product Launches of 2007, Podcast-of-the-week Librivox.org, please call our K7 line 206-888-6606 Summary:The Ten Golden Rules of Personal Branding by Jay Berkowitz, Special to Rohit Bhargava’s Influential Internet Marketing BlogUltimate Marketing BookStoreFeaturing Live interviews from WebMasterWorld’s Pubcon 2007 in Las Vegas including:Google’s Matt Cutts on Website hooks, subdirectories vs. subdomains, building links and link reputation, Defense of the Black Hat Arts, how to stay up on se...
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