Shows
Fast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Leverage Marketing Value from SurveysThink surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them.
How to Leverage Marketing Value from Surveys
Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream media outreach. Everything else you do should link back to this primary source.
Design it. Create an infographic about your survey results. People love visuals and they’re a compelling way to deliver information. They also get lots of attention on social media. Include a li...
2020-07-1602 minFast Marketing MinuteHow to Leverage Marketing Value from SurveysThink surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them.
How to Leverage Marketing Value from Surveys
Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream media outreach. Everything else you do should link back to this primary source.
Design it. Create an infographic about your survey results. People love visuals and they’re a compelling way to deliver information. They also get lots of...
2020-07-1602 minFast Marketing Minute Archives - Fast Marketing MinuteHow to Leverage Marketing Value from SurveysThink surveys are pointless? Hang on before you say yes. Find out how you can leverage marketing and PR value from them.
How to Leverage Marketing Value from Surveys
Blog it. Write a blog post for your own website about your survey results. This will serve as the foundation for all your social and mainstream media outreach. Everything else you do should link back to this primary source.
Design it. Create an infographic about your survey results. People love visuals and they’re a compelling way to deliver information. They also get lots of...
2020-07-1602 minFast Marketing Minute Archives - Fast Marketing MinuteHow to Keep Your Visitors on Your WebsiteWhat can you do to keep your visitors on your website longer? Find out in this #FastMarketingMinute.
Every marketer wants visitors to stay on their website longer. How do you do that? Check out these tips to help keep people check out your products and services, so you can lead them to buy.
4 Marketing Tips to Keep Your Visitors on Your Website
Lists bring order to your web page. They also help readers quickly understand the information you’re presenting. They can be numbered or bulleted, but you want to make sure that they’re e...
2020-05-1502 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Keep Your Visitors on Your WebsiteWhat can you do to keep your visitors on your website longer? Find out in this #FastMarketingMinute.
Every marketer wants visitors to stay on their website longer. How do you do that? Check out these tips to help keep people check out your products and services, so you can lead them to buy.
4 Marketing Tips to Keep Your Visitors on Your Website
Lists bring order to your web page. They also help readers quickly understand the information you’re presenting. They can be numbered or bulleted, but you want to make sure that they’re easy to read. It’s helpfu...
2020-05-1502 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Build a Rockstar Marketing TeamAre you working IN your business and not ON your business? How about building a rockstar marketing team?
Let’s look at the big picture of building a marketing team. Who do you need on your team and what kind of roles could they fill?
How to Build a Rockstar Marketing Team
Social media marketers are on the frontlines. They connect with your audience on all social media platforms. There are lots of roles under this umbrella. Your team’s size will depend on the size of your business and your budget. You can do this yourself, but plan your time...
2020-05-1302 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Master Attraction MarketingReady for new clients? Listen for 5 ways to Master Client Attraction.
We’re all in this together and doing business in the New Normal. You might be scratching your head thinking, how can I bring in clients or sell my products and services right now? Depending on your business, here are some helpful hints to make attraction marketing work.
5 Ways to Master Attraction Marketing
Build a relationship with your audience. That means engaging real time. Reply to Facebook comments. Pop in and add your thoughts in LinkedIn forums that make sense for your brand. People do business with people they lik...
2020-05-1102 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Marketing Tips for Consultants After QuarantineAre you a consultant wondering how you’re going to get back business you lost or that’s on hold? Consultants rely on businesses to hire them and everyone down the line has been hit by the health crisis. What are some of the top marketing strategies to get work?
Here are 3 Marketing Tips for Consultants During and Post Pandemic
Lead by example. Share how you’re doing business. How have things changed for you? Include tools you’re using to work remotely or describe how your workflow had to adapt to changes, especially in your business practices. Use real-life examples o...
2020-05-0902 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Steps for Marketers to Be More Productive #WFHAre you a marketer working from home and about to go crazy? Or are you already there? I get it! Kids, pets, school work, and the Amazon Delivery driver, they all want your attention.
4 Steps for Marketers to Be More Productive #WFH
Set clear expectations. Let the kids know when you need uninterrupted time so they don’t come screaming into the room while you’re on a conference call. Check in with them right before the call starts and let them know who they should go to if they need anything while you’re busy.
Create a schedule and stick...
2020-05-0702 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Local Lead Generation Tips to Grow Your BusinessWant some local lead generation tips?
If you’re in business you need leads, and you can get them a number of ways whether it’s networking, speaking, word of mouth, or meeting someone in a grocery line. They all work. But leads should also come through your online marketing efforts. The key is to turn those leads into customers.
3 Local Lead Generation Tips to Grow Your Business
Local SEO can help you expand your visibility and increase your SERP ranking, that’s your position on a search engine results page. The higher you are on the list, the more likely...
2020-05-0202 minSales & Marketing Archives - Fast Marketing Minute3 Local Lead Generation Tips to Grow Your BusinessWant some local lead generation tips?
If you’re in business you need leads, and you can get them a number of ways whether it’s networking, speaking, word of mouth, or meeting someone in a grocery line. They all work. But leads should also come through your online marketing efforts. The key is to turn those leads into customers.
3 Local Lead Generation Tips to Grow Your Business
Local SEO can help you expand your visibility and increase your SERP ranking, that’s your position on a search engine results page. The higher you are on...
2020-05-0202 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Major Pitfalls of Social Ad CampaignsSpending money on a social media ad campaign? Don't make these 3 common mistakes.
3 Major Pitfalls of Social Ad Campaigns
Be careful with your spending. Don’t front load your ad money without testing your audience. Facebook makes it easy to find your ideal audience with a split testing feature that allows you to test up to five ads at the same time. If you're using Twitter, TikTok or Pinterest, start with a small test budget and adjust accordingly. Keep the ad consistent, but change key factors in the audience. Just be sure to track results.
Develop a process of dealing wi...
2020-05-0102 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Ways to Keep Cash Flowing When Times Are ToughAre you concerned about cash flow during this economic downturn?
I don't know any business owner who’s not concerned with maximizing their company’s cash flow. In times like this, it may seem difficult, but it’s not impossible. Here are some ways to keep revenue flowing.
Marketers: Here’s How to Keep Cash Flowing When Times are Tough
Be generous with your warranties and return policies. With an uncertain future, customers are nervous today about making purchases. Reassure them and close sales by rethinking your policies. Let’s look at an example. Apple typically has a 14-day return window but...
2020-04-3002 minSales & Marketing Archives - Fast Marketing Minute3 Ways to Keep Cash Flowing When Times Are ToughAre you concerned about cash flow during this economic downturn?
I don’t know any business owner who’s not concerned with maximizing their company’s cash flow. In times like this, it may seem difficult, but it’s not impossible. Here are some ways to keep revenue flowing.
Marketers: Here’s How to Keep Cash Flowing When Times are Tough
Be generous with your warranties and return policies. With an uncertain future, customers are nervous today about making purchases. Reassure them and close sales by rethinking your policies. Let’s look at an example. Appl...
2020-04-3002 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Product Video Ideas that Make Customers HappyHave a product you’re selling? Want to make your customers happier?
85% of marketers are using video to market to their customers, and more people are using video than any other media. So it makes perfect sense to not only sell your products with video, but also tell them all about your products and services. Take advantage of the video craze and create a product videos that they’ll love!
5 Product Video Ideas that Make Happier Customers
Show your product or service in action. Focus on a specific feature, highlight a problem and its solution, or teach people how to use t...
2020-04-2802 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Facebook Messenger Tips to Make a Great First ImpressionWant to make a good impression on Facebook Messenger?
Connecting with your customers on the Facebook Messenger app? If you’re doing that now, or want to in the near future, the timing is right. Facebook Messenger is trending to grow to 2.4 billion users by 2021 and more than 20 billion messages are exchanged between business and users monthly. I’m sure you’d agree that it’s in your best interest to make a great first impression.
Here are 4 Facebook Messenger Tips to Make a Great First Impression
Set up an automatic instant reply. You can use it to say that you got som...
2020-04-2702 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Must-Have Content Promotion TacticsAre there secrets to content promotion? The word secret seems so hush hush, but what if I could tell you some easy ways to promote your content.
Let’s look at 5 Content Promotion Tactics that Work
Don’t skimp on writing high quality content. There are no shortcuts -- I wish there were. If you want to interest and engage your followers, you have to write about topics they care about. What are they interested in. Write for your audience. Add value to their lives. Trigger emotions. And don’t forget to come up with a catchy headline.
Make it easy to...
2020-04-2502 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Best Online Digital Marketing SitesDon’t have a ton of time to catch up on all the digital marketing sites? I’m with you. But want a handful of reliable resources? Check these out.
There are hundreds of digital marketing sites out there and if you have time, you can choose your favorites. Jeff Bullas made a comprehensive short list. Let’s look at each site one by one.
5 Best Online Digital Marketing Sites
If you want to stay up-to-date on the latest developments and best insights into digital marketing, take a look at the Stacked Marketer newsletter. It’s a 5-minute daily read jam-pack...
2020-04-2402 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Ways Contribution Marketing Will Elevate Your BrandIs contribution marketing part of your marketing plan?
Contribution marketing is where you contribute to the greater good and offer a product or service that fills an immediate need. If you’re not using that marketing strategy right now, consider it. Jumping on that brand wagon can help position your brand as relevant, caring, and socially conscious. What marketer doesn’t want that?
3 Ways Contribution Marketing Works
Send out good karma. Do you own a yoga studio? Offer free classes online. Have a clothing store? Offer free shipping and returns. By contributing to the common good, you’ll be building good k...
2020-04-2302 minFast Marketing Minute with Marketing and PR Expert Robin SamoraCreate Stronger Connections with Social VideosWondering how to create stronger connections with your customers?
They’re videos that help your audience relate to you on an emotional level. The best videos on social media show that you truly care about your customers, and what they want, need, and can use. They’re about building deep relationships.
Let’s look at the HERO system developed by Matt Johnson, a well-known video marketing expert. HERO is an acronym for hook, empathy, response and over-deliver.
Use the HERO System to Create Stronger Connections with Social Video
First hook your audience by causing an emotional reaction in the first few seco...
2020-04-2002 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Easy Tips to Make Your Webinar Stand OutWant to make your webinar stand out? Here’s how to do it.
Webinars are an effective marketing tactic, now more than ever with everyone working from home. Companies and experts are creating and promoting webinars at record speed, making it harder for people to find yours. The trick is to break through the clutter so your webinar gets noticed.
How do you make your webinar stand out?
What’s interesting? Create a topic that attracts your target market. Think about how you can solve a problem, plus meet your goal. You might want to launch a product, get new leads...
2020-04-1902 minBranding Archives - Fast Marketing MinuteHow to Audit Your Small Business BrandMarketing your business is an ever-changing process. That’s because your brand continually changes to meet your customer’s needs. To stay current, you should periodically check in and reevaluate whether your brand accurately reflects where you are in your business now, and where you want to go.
How do you do that? The first step is to conduct a small business brand audit because both you and your brand can change through the years
Here’s how to audit your small business brand
Start by taking a look at your brand name. Does it sti...
2020-04-1802 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Audit Your Small Business BrandMarketing your business is an ever-changing process. That’s because your brand continually changes to meet your customer’s needs. To stay current, you should periodically check in and reevaluate whether your brand accurately reflects where you are in your business now, and where you want to go.
How do you do that? The first step is to conduct a small business brand audit because both you and your brand can change through the years
Here's how to audit your small business brand
Start by taking a look at your brand name. Does it still represent what you do and want...
2020-04-1802 minSales & Marketing Archives - Fast Marketing MinuteNever Mess Up Your Phone Calls AgainDoes your mind wander on phone calls, and do you get off track?
Be honest. Would you rather email someone or send a text, instead of picking up the phone? If it’s a friend you’re talking to, it’s easy. You can chit chat away. But for a business call, getting off track can be such a disaster.
So, what’s the solution? Structuring your calls. It’s a template developed by The Humphrey Group in Toronto, and it makes perfect sense.
Here’s the 4-Part Template to Never Mess Up Your Phone Ca...
2020-04-1702 minFast Marketing Minute with Marketing and PR Expert Robin SamoraNever Mess Up Your Phone Calls AgainDoes your mind wander on phone calls, and do you get off track?
Be honest. Would you rather email someone or send a text, instead of picking up the phone? If it’s a friend you’re talking to, it’s easy. You can chit chat away. But for a business call, getting off track can be such a disaster.
So, what’s the solution? Structuring your calls. It’s a template developed by The Humphrey Group in Toronto, and it makes perfect sense.
Here’s the 4-Part Template to Never Mess Up Your Phone Calls
Build rapport from the get-go so you...
2020-04-1702 minFast Marketing Minute with Marketing and PR Expert Robin SamoraThe Controversy About Who’s Reading Your BlogHave a blog and worried that readership is down? Well before you call it quits, get the facts.
I just read a HubSpot blog with some interesting stats. It showed that 40% of people say they never read blogs, but other sources contradict that saying nearly 80% of readers check out read blogs on a regular basis. So why have a blog at all?
Blogs are valuable for SEO and stats are revealing. If you have a blog on your website, it can result in a 434% increase in indexed pages and a 97% increase in indexed links. That’s amazing!
But on the oth...
2020-04-1602 minFast Marketing Minute with Marketing and PR Expert Robin SamoraDIY Video Tips for Zoom or LoomDo you cringe every time you have to produce your own video?
On a mission to produce your own video? Some days you might love it, other days hate it. I get it. But learning a handful of DIY video tips will help you get comfortable shooting and being in front of the camera.
Here are 4 Easy DIY Video Tips for Zoom or Loom
Be mindful where you position your camera. It’s best that your camera lens is at eye-height or a bit higher. Sometimes, you might have to prop up your laptop because it’s a more flattering angle...
2020-04-1402 minFast Marketing Minute with Marketing and PR Expert Robin SamoraIs this a Case of PR Murder?How are your business decisions affecting your potential customers?
In a society that’s into “green” thinking and protecting the environment, Coca-Cola is one of the worst offenders. At the end of January, it announced that it had no intention of stopping production of its single-use plastic bottles because it’s what their customer wants. People are in an uproar.
Some people question how such a large company like Coke doesn’t have to contribute to saving the planet from pollution. But, Coca-Cola said it will be working toward making all packaging 100 percent recyclable by 2025. That’s in five years.
Your small b...
2020-04-1202 minSales & Marketing Archives - Fast Marketing MinuteEasy Google My Business Hacks to Get New ClientsWant to get new business in the door? Here’s how to do it with Google My Business.
Answer questions ASAP. Yes, people can ask you questions through Google My Business. Set up email notifications, or better yet download the app on your phone so you never miss a question. The person asking a question could be a potential customer and if you respond quickly, you could gain his or her business.
Make sure you fill out all the details about your business. Include your hours, phone number and choose your precise category information. Make it easy for pe...
2020-04-1002 minFast Marketing Minute with Marketing and PR Expert Robin SamoraEasy Google My Business Hacks to Get New ClientsWant to get new business in the door? Here’s how to do it with Google My Business.
Answer questions ASAP. Yes, people can ask you questions through Google My Business. Set up email notifications, or better yet download the app on your phone so you never miss a question. The person asking a question could be a potential customer and if you respond quickly, you could gain his or her business.
Make sure you fill out all the details about your business. Include your hours, phone number and choose your precise category information. Make it easy for people to fi...
2020-04-1002 minFast Marketing Minute with Marketing and PR Expert Robin SamoraWhat to Do About a Follower-Following ImbalanceWhat happens when you have a follower-following imbalance?
If you’re following 3000 people but only 200 people follow you, people will know something’s not right. Don’t go following thousands of people to grow your following, wait for it to happen authentically.
Here are 4 marketing tips to help you:
Don’t use a bunch of exclamation points and question marks in your content. No one wants to be screamed at. It may catch attention, but not the right kind.
Be careful of posts with bad grammar, or lack of punctuation or incessant typos. It’s unprofessional and distracting. Even if you’re mak...
2020-04-0902 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Visual Content Mistakes to AvoidIf you’re designing infographics, web pages, and marketing pieces, here are four top visual content mistakes you want to avoid.
4 Top Visual Content Mistakes You Want to Avoid
Be careful your content isn’t too busy. Stick to 1 main color with a max of 2 other colors to accent. Adding white space can be used to your advantage.
Limit your illustrations and icons. Too many graphics will distract the reader or viewer from the point. Use graphics to highlight the important stuff. Text and bullet points will work for everything else.
Don’t over-decorate your title. Keep things simple. You don’t w...
2020-04-0701 minFast Marketing Minute Archives - Fast Marketing MinuteWhy Aren’t You Really Using LinkedIn?What’s the real reason you aren’t using LinkedIn?
While kids (and some brands) are out there mastering TikTok, professionals are spending more time on LinkedIn and for good reason. LinkedIn has about 675 million members and the network reached record levels of engagement.
Some people think the reason for higher engagement is because it’s getting too casual and becoming more like Facebook, others would argue that it’s because people are beginning to have more authentic interactions there.
Whether you’re running a B2B or B2C business, it’s still valuab...
2020-04-0501 minSocial Media Archives - Fast Marketing MinuteWhy Aren’t You Really Using LinkedIn?What’s the real reason you aren’t using LinkedIn?
While kids (and some brands) are out there mastering TikTok, professionals are spending more time on LinkedIn and for good reason. LinkedIn has about 675 million members and the network reached record levels of engagement.
Some people think the reason for higher engagement is because it’s getting too casual and becoming more like Facebook, others would argue that it’s because people are beginning to have more authentic interactions there.
Whether you’re running a B2B or B2C business, it’s still valuab...
2020-04-0501 minFast Marketing Minute with Marketing and PR Expert Robin SamoraWhy Aren’t You Really Using LinkedIn?What’s the real reason you aren’t using LinkedIn?
While kids (and some brands) are out there mastering TikTok, professionals are spending more time on LinkedIn and for good reason. LinkedIn has about 675 million members and the network reached record levels of engagement.
Some people think the reason for higher engagement is because it’s getting too casual and becoming more like Facebook, others would argue that it’s because people are beginning to have more authentic interactions there.
Whether you’re running a B2B or B2C business, it’s still valuable to gain new contacts there, reconnect wi...
2020-04-0501 minFast Marketing Minute with Marketing and PR Expert Robin SamoraWhy isn’t Anyone Clicking on Your Links?So, why isn’t anyone clicking on your links? Chances are the answer is the headline.
Here are 4 headline tips to get more clicks.
Create a sense of urgency or scarcity. This will produce FOMO among potential clients. Make the readers think they will be better or more educated in some way.
Be very specific. Use numbers to give readers a clear picture of what to expect. Use an adjective in the headline to say what it’s all about, like “4 Tips to Write a Clickable Headline.”
Play on people’s curiosity. Only tell part of the story in the headline. P...
2020-04-0301 minFast Marketing Minute Archives - Fast Marketing Minute6 Secrets to Introducing a SpeakerAre you planning a virtual or in-person conference in the near future? Are experts part of your event? If that’s a yes, have you given any thought on how you’ll introduce them? Probably not, but kudos if you have. Introducing a speaker the wrong way can create problems from the get-go.
Here are 6 Secrets to Introducing a Speaker
Do some research on your own, other than reading what’s on their bio page. Find out what the speaker is planning to talk about. Get a few key points, so you can incorporate them into your in...
2020-03-3002 minSmall Business Marketing Archives - Fast Marketing Minute6 Secrets to Introducing a SpeakerAre you planning a virtual or in-person conference in the near future? Are experts part of your event? If that’s a yes, have you given any thought on how you’ll introduce them? Probably not, but kudos if you have. Introducing a speaker the wrong way can create problems from the get-go.
Here are 6 Secrets to Introducing a Speaker
Do some research on your own, other than reading what’s on their bio page. Find out what the speaker is planning to talk about. Get a few key points, so you can incorporate them into your in...
2020-03-3002 minFast Marketing Minute with Marketing and PR Expert Robin Samora6 Secrets to Introducing a SpeakerAre you planning a virtual or in-person conference in the near future? Are experts part of your event? If that’s a yes, have you given any thought on how you’ll introduce them? Probably not, but kudos if you have. Introducing a speaker the wrong way can create problems from the get-go.
Here are 6 Secrets to Introducing a Speaker
Do some research on your own, other than reading what’s on their bio page. Find out what the speaker is planning to talk about. Get a few key points, so you can incorporate them into your introduction. Look at the spe...
2020-03-3002 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow Influencers Make Money Using MessageTribesDo you know about MessageTribes? It’s a text subscription service. Influencers can create a group and invite their followers who have to pay to subscribe to the group. The owner has a private text channel and receives monthly subscription fees, less a cut that the platform takes
So why would anyone sign up for Message Tribe? Because it’s like an exclusive club. Influencers text their subscriber’s exclusive content, inside scoops and maybe even special sales that only subscribers can get access to.
You can post things directly, send texts, images, or even a spreadsheet with MessageTribes. It’s easy t...
2020-03-2702 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Benefits of Outsourcing Your Content CreationContent creation is a vital part of content marketing. And, it’s almost impossible to do it all yourself. That’s why savvy marketers build a team of freelancers and outsourced employees to help write and produce blogs, articles, presentations, social media, reports and more.
Here are 4 Benefits of Outsourcing Content Creation
Hiring a freelance marketing or content writer will free up your time to work on your business. Instead of worrying about pumping out blogs, video and social media posts, you can focus on the bigger picture. It will give you back precious time to create strategy, launch new prod...
2020-03-2602 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Top Tips for Texting CustomersTexting your customers is a good way to cut through advertising noise, overloaded inboxes, and jibber jabber of social media. There’s just so much information! Texting adds a personal touch to your marketing and 97% of smartphone users text regularly. If you asked me, I’d say most of the day.
If you want to message your customers through text, the goal is to have texting from a company feel like a message from a friend. If it’s right for your demographic and on-brand for you to text your customers, it’s worth a try. But like all communication, there ar...
2020-03-2202 minMarketing Materials Archives - Fast Marketing MinuteBest Time of Year to Release Your BookIf you’re an author thinking about publishing a book, some research shows that the best time to release your book is in the winter, typically February and March. The weather is usually bad, people are stuck inside, and are looking for something to do. The hustle and bustle of the holidays are over, there’s some time to relax, and people may be bored — so your new book may be the perfect solution.
January is best for diet and self-help books — and business too. Readers are interested in meeting their new year resolutions. Their intentions seem solid.
2020-03-1902 minFast Marketing Minute with Marketing and PR Expert Robin SamoraBest Time of Year to Release Your BookIf you’re an author thinking about publishing a book, some research shows that the best time to release your book is in the winter, typically February and March. The weather is usually bad, people are stuck inside, and are looking for something to do. The hustle and bustle of the holidays are over, there’s some time to relax, and people may be bored -- so your new book may be the perfect solution.
January is best for diet and self-help books -- and business too. Readers are interested in meeting their new year resolutions. Their intentions seem solid.
Have...
2020-03-1902 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Get Attention from InfluencersWant attention from influencers so they can jump on your brandwagon? Why not? It’s not as difficult as you think. Research your industry to see who’s top of mind on social media, leaders you relate to, and who have something important to say. You can also check out tools like Buzzsumo for recent influencer stats. Or, take 10 minutes to pop around Google to find them.
Here’s How to Get Attention from Influencers Not sure if all headlines are bold
Comment on influencer’s posts. Ask questions that are well thought out. You can also add insight or discuss an...
2020-03-1302 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Easy Ways to Network at a ConferenceConferences and seminars provide a great opportunity to meet prospects, influencers, customers, and learn what’s new in your industry. The problem is, there are a lot of them and they can cost you time and a chunk of your marketing budget. So how do you make the most of networking at a conference?
Here are 3 Easy Ways to Network at a Conference
Do your homework ahead of time by researching the presenters. What’s their specialty? Their background or interests? Find some common ground, so you can easily start a conversation after their presentation and make sure you hand them y...
2020-03-1102 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Deliver Bad News to Your StaffNo one likes delivering bad news, and especially when it’s to people you care about and work with every day. There are ways though, that you can deliver bad news to your team without you thinking about it 24/7.
Keep these 3 tips in mind when you have to deliver bad news to your staff.
When: Don’t wait until Friday. It will just ruin their weekend. Plus, you’ll be stressed about it the whole week. If some staff knows about the bad news and others don’t, it just allows time for the news to get around the office, causing...
2020-03-1002 minFast Marketing Minute with Marketing and PR Expert Robin SamoraStop Beating Yourself UpIf you’re a small business owner, you probably take your work very personally. And if you have a misstep or a failure, thinking about it can drive you crazy, get you down, or make you feel even like you’re a loser. You might get a case of the imposter syndrome, that you’re not as successful as you think you are, or pretend to be - and that you don’t deserve it. I’ve been there, done that, and it’s time to stop thinking that way!
First, treat yourself with the same understanding and caring as you would you...
2020-03-0902 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Basic Marketing Skills You Need in Your ToolboxIf you’re a marketer -- whether you’re marketing your own business or someone else’s, you need to have a working knowledge of basic marketing tools, beyond what it takes to send out a monthly newsletter or upload a blog to WordPress.
Let’s start with 3 basic marketing skills you need as a marketer
Understand the basics of graphic design and know how to use the simplest tools. Canva is a great example of learning how to create visual content, but it might be worth your while to at least test-drive or see how you might benefit from Adobe Phot...
2020-03-0702 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Marketing Tasks to Assign Your InternWant a marketing intern but not sure of what tasks to assign? And be honest, are you thinking it’s more of a hassle to have to an intern and manage yet another person, rather than just bite the bullet and do everything yourself? Change your thinking and create a practical marketing intern strategy to grow your business.
5 Marketing Tasks to Assign Your Intern
Have your intern keep tabs on your competition. They can use a simple excel spreadsheet to track what your competition is posting, blogging, doing and any other news that’s worth reporting. Or, you can use more...
2020-03-0402 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Get More Customer ReviewsDid you know that almost 75% of customers won't take action until they read reviews. In fact, 15% of users don't trust businesses without reviews, and only about 6% of consumers don't trust customer reviews at all. And it’s no surprise that Google accounts for 57.5% of all reviews worldwide.
Sharing positive feedback online isn’t only important to grow your business, it’s a critical part of promoting your social brand. Make it part of your marketing strategy.
4 Ways to Get More Customer Reviews
Ask for reviews before you close the sale. Let your client know that you plan to provide them with the...
2020-03-0302 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Quick Tips to Write Better YouTube DescriptionsDid you know that over one billion hours of video are viewed on YouTube a day? If you’re using video in your marketing strategy, it’s in your best interest to know how to write an effective YouTube description and take advantage of every opportunity to make your brand more searchable.
Here are 5 Quick Tips to Write the Best YouTube Description and Rank Higher
Use keywords. Focus on 1 or 2 and use them several times throughout your content. Actually explain what the video is about. Don’t use clickbait. Writing deceptive titles to get clicks will damage your SEO and the tr...
2020-02-2802 minFast Marketing Minute with Marketing and PR Expert Robin SamoraWhy Giving Back is Good for BusinessIf you’re in business, you’re probably already giving back in some way. Giving back is a success principle that works behind the scenes. It’s good for business because you build goodwill, benefit from positive PR, and widen your circle of influence. It gives you a sense of purpose and you feel good too.
“Buying on belief” is the new norm. Customers want to support businesses who stand for something they believe in. You don’t have to take a stand on major social issues like big corporations do, but having a charity or cause you’re publicly passionate or...
2020-02-2102 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Public Speaking Tips Before You Get On StageIf you want to knock it out of the park at your next speaking gig, be prepared both physically and mentally -- before you get on stage.
Here are 4 public speaking exercises for optimum performance.
Schedule time for light exercise. Don’t run 10 miles, but consider going for a walk or taking a yoga class. Exercise releases endorphins, so you’ll feel good. Plus, releasing a little nervous tension will help you be less jittery in front of your audience.
Get in the right headspace. Go through your outline one last time and memorize the first few lines of your pres...
2020-02-1802 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Use Emoji’s in Your MarketingWant to know more about emoji’s? Well why not? 92 percent of internet users use emojis every day, so you should probably consider using them at some point in your marketing. The question is, how do you do it if you want to maintain a certain image and never look ridiculous?
For starters, don’t randomly add emojis in the middle of your blog. (😈) It doesn’t make sense. Instead, consider using them as part of your content promotion on emails and social media.
Stats show that 56 percent of brands that used emojis in subject lines saw an increase in unique op...
2020-02-1502 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Ways to Surprise and Delight Your CustomersWe’re all so busy talking about connecting with our customers, that we sometimes lose sight with surprising our clients with ways that show we care.
My colleague, Matt Ward, in his book, More...Word of Mouth Referrals Lifelong Customers and Raving Fans, talks about the 4 Pillars of his Care Package -- which simple in concept, delivered makes a huge impact on building relationships and business.
Here are 4 Pillar Principles to the Customer Care Package to Build Relationships and Customers:
Overdeliver. Exceed your customer’s expectations and overdeliver -- not underpromise. Once customers see that you genuinely care, they will refer...
2020-02-1202 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Calm Your Nerves Before SpeakingPublic speaking ranks up there with thinking about moving. It can be extremely stressful. Luckily, there are ways to calm your nerves before getting in front of a room or on stage.
Here’s a handful of tips to help you be less nervous and more confident.
Be prepared. If you’re using powerpoint in your presentation, create an amazing powerpoint. If you’re working from notes, study your talking points and know them inside and out. Practice, but don’t memorize your presentation. Being too prepared can come across as cold and impersonal.
Wake up in the morning, and remind y...
2020-02-1102 minFast Marketing Minute with Marketing and PR Expert Robin SamoraWhat to Do in a PR CrisisIf you’re in business, you need to have a plan in place to deal with bad press. At some point or another, it may happen to you, whether it's a slanderous article or something as simple as a steady flow of bad reviews. Either way, you need to know how to deal with it.
First of all, you need a strategy in place so if there’s an incident, you can get ahead of the story. Scrambling to get your stuff together will just delay you from taking control of the situation. Write a brief crisis communication plan, even if i...
2020-02-0902 minFast Marketing Minute with Marketing and PR Expert Robin SamoraThe Dos and Don’ts of Adding Music on Your VideoIf you’re on a mission to create more videos this year, you’re spot on.
Videos are the most watched content on social media. And, if you’re thinking of adding music to those videos, you’re at the right place at the right time because today, we’re going to talk about a handful of do’s and don’ts to think about using music for your videos.
Do use music. I love it, you love it, so use it. Adding music to your video content gives it a more polished and professional feeling. You can find tons of royalty-fre...
2020-02-0602 minFast Marketing Minute with Marketing and PR Expert Robin Samora4 Marketing Tips to Win With StoriesEverybody loves a story, and it’s important that every brand tells theirs. Now, thanks to social media, you have the ability to share even more stories to build an audience. Let’s look at Instagram.
Here are 4 tips to create better stories on Instagram that will win attention and gain followers
Hashtags and geotags are your friend. Find out what hashtags your target audience uses and follows. Try to use them in your stories, but make sure they’re relevant. Just like people click on hashtags to see more posts that are similar, people click on geotags to see what els...
2020-02-0402 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Word of Mouth Strategies to Get AttentionA marketer’s job is to get attention. But not only get attention, grow sales, credibility, leadership position, and market share. Essentially, our job in marketing is to build brand awareness and bring in more sales. These are hundreds of ways you can grow a brand and sales, but today, let’s talk about word of mouth strategy.
Here are 3 Word of Mouth Strategies to Get Attention and Expand Your Outreach
Use influencer marketing. Find an influencer who has an audience you’d love to reach. You want someone who aligns with your brand values, is in your budget and has lots...
2020-02-0202 minFast Marketing Minute with Marketing and PR Expert Robin SamoraOptimize your Website for Voice SearchDid you know that 25% of adults in the US own a smart speaker, like an Amazon Echo or a Google Home? And 31% of smartphone users in the world use voice search, like Siri, at least once per week. Voice search is here to stay, and more powerful than ever for marketers to reach their ideal customers. So be prepared.
Long tail keywords are being used as part of everyday conversations. People are saying things like “Alexa, order a pizza.” (And yes, you can do that with Dominos.) So do some research about what long tail keywords people are using to find...
2020-01-2602 minFast Marketing Minute with Marketing and PR Expert Robin SamoraWrite Content your Audience WantsIf you’ve been writing content and not getting much traction, maybe you’re writing the wrong content. Taking the time to understand your target market is a vital part of connecting with a busy, over-communicated audience. What does your reader want to know? And why is it important?
First, what are words and phrases are people searching to find you? What topics are people searching that have to do with your business? Do some keyword research. Long tail questions are much more common now, especially with voice search, though your customers aren’t using voice search on desktop. Check out ke...
2020-01-1902 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Easy Ways to Promote your BlogToday we’re going to talk about promoting your blog. It’s important to know, whether you write one -- or your role is to promote your company’s blog to gain more attention and free publicity. Blogs help you showcase your expertise and done consistently, help your target market find you online.
You know it’s a given that you have to write to answer your customer’s questions and pain points, which again tells the world, you’re an expert.
Here are three easy ways to promote your blog:
First, consider creating templates to promote your blog on social media...
2020-01-1802 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Content Mistakes to AvoidWriting fresh content can be challenging -- and time consuming. As an expert or authority in your field, you want to maximize all of your efforts. Double check your writing to avoid these content marketing mistakes.
5 Content Mistakes That Will Drag You Down
Writing too much. There’s no such thing as too much content, but it’s best to focus on quality over quantity. Pumping out 100 blogs this year doesn't matter if no one cares about your topic or you’re providing ‘meh’ info. Instead concentrate on writing 25 blogs that provide value to your audience. Not sure if you do, ask th...
2020-01-1502 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Write SEO for Your ImagesEvery marketer knows that you should optimize content for SEO. But are you optimizing images for SEO too?
Here are 5 simple ways to get the best SEO for your images:
File formatting comes first. To keep file sizes small, resize images to between 1500 and 2500 pixels wide. Set DPI (dots per inch) or resolution to 72. If the image quality is really important, you can boost that to 100. For most images, PNG is best for the web. If you aren’t familiar with how to manually make these adjustments, you can download a plugin for your website that does it automatically and sa...
2020-01-1301 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Hacks to Beef Up Your Facebook EngagementEngagement is more important than ever on social media, especially Facebook. The more engagement you have on your page or in your group, the more likely your content is to show up in followers’ news feeds. So what do Facebook stats tell us for the coming year, and how do we get better engagement?
Video is still the most popular content by far, on Facebook and on all social platforms. If you’re tight on time to create original video, think OPV. Use other people’s video. Or consider reducing the number of posts you schedule on other channels and increa...
2020-01-1202 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHas Google Indexed Your Website?If Google hasn’t indexed your website, you might as well not exist because no one can find you. Not so good.
First, you need to see if your site has been indexed. Do that by typing the following into your search bar on Google, “site: and then your website name.” This will tell you how many pages of your website have been indexed by Google.
If your website hasn’t been indexed, you can invite Google to index you by going to the URL inspection tool in the Google Search Console. Enter your website URL and once Google checks the addr...
2020-01-0902 minSales & Marketing Archives - Fast Marketing MinuteUse DMs to Get Social Media Leads and New BusinessEverybody knows it’s important to have social media for your business. But blind posting isn’t going to get you anywhere. It’s a waste of time. No ifs ands or buts. Like it or not, social media is key to your branding, but are you working it or is it working you?
If we all had our way, social media would be a lead generating factory. One easy way to generate those leads is through direct messaging. And there’s a way of doing it without being over-the-top sales-y.
Here are 3 ways to be succes...
2020-01-0402 minFast Marketing Minute with Marketing and PR Expert Robin SamoraUse DMs to Get Social Media Leads and New BusinessEverybody knows it’s important to have social media for your business. But blind posting isn’t going to get you anywhere. It’s a waste of time. No ifs ands or buts. Like it or not, social media is key to your branding, but are you working it or is it working you?
If we all had our way, social media would be a lead generating factory. One easy way to generate those leads is through direct messaging. And there’s a way of doing it without being over-the-top sales-y.
Here are 3 ways to be successful:
First, personalize each direct me...
2020-01-0402 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Choose the Best Influencer for Your BrandYou can’t afford to ignore influencer marketing anymore. It’s here, and it’s growing. So how do you find the perfect influencers to approach for your brand?
First you need to define your target audience and find someone who has a similar audience. Think about gender, age, lifestyle, culture and entertainment habits.
Then you need to decide what size of an influencer you’re looking for. Macro-influencers have over 1 million followers, and they will likely want payment and some kind of kickbacks. If you’re new at influencer marketing campaigns, I suggest starting with nano-influencers, people who have a followin...
2020-01-0202 minFast Marketing Minute with Marketing and PR Expert Robin SamoraGet the Most Out from Your NetworkingHi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR expert here to grow your business and brand.
Are you dreading networking events, because you’re not getting much from them? Stop going in blind. Be clear on what you’re looking for.
First, make a list of qualities and skills you admire most in other professionals. Keep that list in mind when you strike up a conversation. If your boxes are getting checked, keep talking. If they aren’t, politely exit the conversation. Learn the Art of the Exit, because you have to spend your...
2019-12-2902 minSales & Marketing Archives - Fast Marketing MinuteGet the Most Out from Your NetworkingHi, it’s Robin Samora with the Fast Marketing Minute. I’m your Marketing and PR expert here to grow your business and brand.
Are you dreading networking events, because you’re not getting much from them? Stop going in blind. Be clear on what you’re looking for.
First, make a list of qualities and skills you admire most in other professionals. Keep that list in mind when you strike up a conversation. If your boxes are getting checked, keep talking. If they aren’t, politely exit the conversation. Learn the Art of the Exit, becau...
2019-12-2902 minFast Marketing Minute with Marketing and PR Expert Robin SamoraDress Code for Public SpeakersDo you ever feel a little lost about what to wear at a speaking gig, when all eyes are on you? While it varies by industry, here are some basic rules to follow.
This is a guestestimate, but I’d say dress three steps above your audience, but do it with style. If your audience will be wearing jeans and t-shirts, wear jeans and a fabulous jacket. You want to fit in, but stand out.
Remember, in most cases, your audience is there to see you and hear what you have to say. They also want to be like you, an...
2019-12-2702 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Use your Competitors Social Media to Your AdvantageDo you have a competitor that’s totally winning the social media game? Don’t be jealous. Use it to your advantage.
Start by watching the competition’s posts to check out what gets the most engagement and to see what your shared target audience reacts best to. Write down those ideas for your own content.
You can actually uncover their entire strategy by using the social media tracker tool on SEMRush. You can also track what the competition is posting and identify trending hashtags to use.
Another thing to do is to look at the reviews and recommendations of your co...
2019-12-2502 minFast Marketing Minute with Marketing and PR Expert Robin SamoraTips to Grow Your Email ListDespite growing social networks, email marketing is still important as ever, but how can you grow your audience -- especially when you feel like yours is flat?
While it seems like a no-brainer, make sure you have a “join my email list” link on your website. Or a similar phrase that let’s a visitor know they’ll get valuable information. And, be sure to include it on every page. You never know when someone wants to opt-in.
You can also reinforce this concept with an exit pop-up that shows up when someone is about to click out from your website...
2019-12-1902 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Look Good on VideoHave you ever been ready to jump on a video call, webinar or Facebook Live and thought, “geesh, that’s not what I thought I looked like in the mirror!” Believe it or not, there’s a science to looking good on video -- especially when it’s up-close-and-personal.
Here are some quick tips to look your best.
Wear an outfit that fits your brand personality and is in line with your industry. If you wouldn’t normally wear a business suit at a meeting, don’t do it on camera either. Be authentic -- true to who you are.
Clothing reall...
2019-12-1701 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Work a RoomIf you’re attending networking events and not getting valuable results and connections, you need to do a better job of working the room.
Here’s how:
Be confident. You’re an expert, so own it. Do a superman pose in the bathroom if you need to. Before you walk in, ok? Or make up a stage name and repeat it. Rockin’ Rebecca. Rockin’ Ralph. Rockin’ Robin. You got this!
Keep your goals in mind when you’re having a conversation. You aren’t here for small talk with your buddies. You’re here to make connections and grow your network. Some chit...
2019-12-1502 minFast Marketing Minute with Marketing and PR Expert Robin SamoraWhy negative reviews are good for your businessRemember the first time you got a bad review? You worked so hard to provide top-notch customer service, but it was there, plain as day. 2 stars out of 5. Yuck. But hold on, that might actually be a good thing.
Not every customer is going to be happy, but how you handle the negative feedback says a lot about you and how you run your business. If you respond calmly and respectfully, and encourage the customer to reach out to you directly and offer to fix the problem, people will see that maybe you aren’t so bad. And in fact, yo...
2019-12-1002 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Write FAQs for Your WebsiteI tell my clients all the time that FAQs are almost always a necessity on your website. And, almost always, I hear the same response. How do I do it? What questions do I ask? How can I make mine better?
Here are a few tips to make your FAQs more effective:
First, make a list of the 10-20 questions you get on a regular basis. These are questions that you have a canned response to. I hate the word canned, but you know what I mean. Repetitive is a better word.
Next, answer each of these questions in a b...
2019-12-0802 minFast Marketing Minute with Marketing and PR Expert Robin Samora5 Ways to Create a Personal Brand that Works 24/7Creating a personal brand isn’t just important, it’s really important in selling yourself and your business to a potential customer. So how do you build a great brand, one that delivers results?
First, you need to become a resource that people like, know and trust. Post articles as a thought leader. Give a talk as a subject matter expert to a local industry group and partner with groups that align with your values. Your LKT factor is based on your expertise and how you share it with the world.
Next, provide value to your following. Write blogs or recor...
2019-12-0202 minBranding Archives - Fast Marketing Minute5 Ways to Create a Personal Brand that Works 24/7
Creating a personal brand isn’t just important, it’s really important in selling yourself and your business to a potential customer. So how do you build a great brand, one that delivers results?
First, you need to become a resource that people like, know and trust. Post articles as a thought leader. Give a talk as a subject matter expert to a local industry group and partner with groups that align with your values. Your LKT factor is based on your expertise and how you share it with the world.
Next, provide value to yo...
2019-12-0202 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Get Media Ready for TVIf you’re going to be in the public eye, you better get ready first. Your career could take off in an instant, so it’s best to be prepared. Famous words from a former Girl Scout.
First you need an iron-clad media base. Your website and social media showcase your expertise. They act as your 24/7 sales team, so make sure they look good. Keep social media G-rated… ok PG-13.
Learn how to write a great press release and have your media contact list pre-loaded in your email. Be ready to newsjack, that’s commenting on current news, at the drop of...
2019-12-0201 minFast Marketing Minute with Marketing and PR Expert Robin SamoraAre You Making These Press Release Mistakes?Sending a press release can be scary. If you make a mistake, you may be haunted forever. Kidding. Fact though, it will live somewhere in cyberspace.
Here are 4 common press release mistakes and how to avoid them
Mistake #1: You don’t include an about section. Provide a two or three sentence summary and history of your business so the media has context about your business. The more research a reporter has to do, the less likely you are to get a story published.
Mistake #2: You include pronouns like “you,” “your,” “we,” and “us.” You want it to sound like someone else is writing the...
2019-11-3000 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow will BERT Affect Your SEO — this is awesomeBERT is the newest Google update, and it’s a big one. In short, Google now pays more attention to prepositions and looks at the importance of the relation of words within a search query. It’s a little technical, but let’s talk about how it’s going to affect your business.
In order to rank well with this roll out, you need high-quality super specific content. No more generalized titles like, “how to have a good website.” Instead write blogs about “how to use Yoast to optimize your webpages.”
Length isn’t important as long as the content is on point and is...
2019-11-2701 minFast Marketing Minute with Marketing and PR Expert Robin SamoraDon’t Get Sucked Into Expensive Marketing StrategiesIf you’re in business, you’re in sales and if you don’t have sales, you might as well close up shop. Every small business owner will tell you that their industry has a particular way they market their products and services, and prospect for new clients. But, if you’re prospecting for gold on a barren or deserted island, it’s probably less effective than being in front of your ideal clients online and offline, solving their problems, and offering value.
Don’t get sucked into thinking you need every kind of marketing that’s out there. Every business is dif...
2019-11-2201 minSales & Marketing Archives - Fast Marketing MinuteHire a Spot Coach to Help You Get ResultsI’m a big fan of spot coaching. That’s hiring an expert who’s more skilled and experienced in a certain area than you. Spot coaches are invaluable if you’re looking to explore a new business idea, need insight or direction, or want to openly discuss the pros and cons of moving ahead on a project – one that requires time or a substantial financial commitment.
Consider a few guidelines before hiring:
-Find a spot coach that has an excellent reputation in the area or industry you want clarity in. Google your subject matter expert, as...
2019-11-1901 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHire a Spot Coach to Help You Get ResultsI’m a big fan of spot coaching. That’s hiring an expert who’s more skilled and experienced in a certain area than you. Spot coaches are invaluable if you’re looking to explore a new business idea, need insight or direction, or want to openly discuss the pros and cons of moving ahead on a project – one that requires time or a substantial financial commitment.
Consider a few guidelines before hiring:
-Find a spot coach that has an excellent reputation in the area or industry you want clarity in. Google your subject matter expert, ask colleagues for referrals, read their...
2019-11-1901 minBranding Archives - Fast Marketing MinuteCreate Your Own Brand StoryI love the phrase, you are brand wherever you go, because it’s truer than ever, especially if you’re a small business owner or entrepreneur looking to grow your business.
Your brand story tells it all. So, be sure that you know it inside and out. What makes you different? How did you get to where you are now? Why should someone want to do business with you?
Here’s what I tell my clients:
-Create a story that’s compelling. Moving. And, include your why to make it personal.
-Practice sh...
2019-11-1401 minFast Marketing Minute with Marketing and PR Expert Robin SamoraCreate Your Own Brand StoryI love the phrase, you are brand wherever you go, because it’s truer than ever, especially if you’re a small business owner or entrepreneur looking to grow your business.
Your brand story tells it all. So, be sure that you know it inside and out. What makes you different? How did you get to where you are now? Why should someone want to do business with you?
Here’s what I tell my clients:
-Create a story that’s compelling. Moving. And, include your why to make it personal.
-Practice sharing your story with feeling – and whether you pretend to or...
2019-11-1401 minFast Marketing Minute with Marketing and PR Expert Robin Samora10 Must-Have Free PR Templates to Pitch the PressSo you’re media ready. You want to pitch the press. You know you’re onto something hot and want the world to know – but what the heck do you say? What do you write about? What is really press worthy?
Every week, I’m scouring the internet looking for new tools, strategies and tactics, to improve my game and be able to share with you – experts, small business owners, speakers and professionals alike, how to get a bigger bang for your buck with marketing and PR. And, as you may have remembered, my favorite two words are marketing and free.
Ent...
2019-11-0801 minBranding Archives - Fast Marketing Minute3 Ways to Skyrocket Your Executive PresenceHave you noticed certain people seem to have a special aura about them? They have an unmistakable impression of confidence, poise and self-awareness, and what’s more, it’s infectious.
You may think that Executive Presence is a trait that you’re either born with…or born without. I think you can cultivate an Executive Presence with practice.
Here’s How.
Learn the rules of engagement.
Always speak with intention, and from a place of deep, unwavering confidence. Keep your messages brief and to the point, but not so that they’re cryptic o...
2019-11-0401 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Ways to Skyrocket Your Executive PresenceHave you noticed certain people seem to have a special aura about them? They have an unmistakable impression of confidence, poise and self-awareness, and what’s more, it’s infectious.
You may think that Executive Presence is a trait that you’re either born with…or born without. I think you can cultivate an Executive Presence with practice.
Here’s How.
Learn the rules of engagement.
Always speak with intention, and from a place of deep, unwavering confidence. Keep your messages brief and to the point, but not so that they’re cryptic or incomplete.
Develop grace under fire.
The corporate wo...
2019-11-0401 minFast Marketing Minute with Marketing and PR Expert Robin Samora3 Questions to Ask Before Hiring a Marketing ExpertLooking for a marketing consultant to help grow your business? How do you choose the right person? Ideally you want someone who has a proven track record and is committed to your success.
Here are a few questions. Come up with a list of your own to make sure there’s a good fit.
What experience do you have?
A marketing consultant typically has experience in complementary industries. Advertising, sales, PR, publicity, email marketing, blogging, writing, networking and referral strategies. Combined, all skills will help solve your company’s most important marketing challenges.
How can you help my business? Can you...
2019-11-0201 minFast Marketing Minute with Marketing and PR Expert Robin SamoraHow to Get A Blogger’s Contact InformationI just bought a book by Jason McDonald; Marketing: Ultimate Almanac of Free Marketing Tools 2019. The reason I picked it up was that it had two keywords that piqued my interest. Marketing and free. Now you know, I love those words.
In the content marketing section, there were two tools that caught my eye:
The first was GROUP HIGH.
If you’re looking to find blogger’s contact information, emails, research blog posts, or identify influencers this is a great site. When I last checked, there was a 7-day free trial – a freemium, then it goes to premium. I haven’t signed u...
2019-11-0101 minFast Marketing Minute with Marketing and PR Expert Robin SamoraUse Google Alerts to Follow Your Top 10 ReportersIs there a particular journalist that you’d like to connect with? Create a Top 10 list of reporters you want to meet and set up a Google Alert system. That means anytime your journalist gets mentioned online, you should get notified. Why is this important? You have an inside track to what’s going on!
Now that you have this intel, make it a point to reach out to your contacts by email and establish a connection. Respond to their online comments. Send congratulatory notes for award-winning stories. Offer ideas or suggestions that they can use. Mention an article, blog or b...
2019-10-2901 minFast Marketing Minute with Marketing and PR Expert Robin SamoraIs the press ignoring you?So, you pitched the media and the editor says no. Big deal. Don’t cry. If you’re in sales, and we all are in some way, no often means “not now.” Don’t get flustered. Stay calm and keep writing. If your pitch is well crafted, it typically goes in a folder to be checked out later. Maybe the timing is off or someone is on paternity leave. You never know what’s going on in the office. Also, a major story might have come in and bumped you last minute, or there was a change in the direction of the story...
2019-10-2701 minSEO Archives - Fast Marketing MinuteFast Effective SEO Tips to Grow Your BusinessHi, it’s Robin Samora with the Fast Marketing Minute. Glad that you joined me here today! I’m your marketing and PR expert on Alexa, and here to help you grow your business and brand.
Want a handful of SEO tips to get more business and a higher Google ranking?
First, understand that SEO is a process, not an overnight magic trick. And, that’s true whether you hire out or DIY. Look at your Google Analytics and set a goal for what you’d like to accomplish. Test and track to see what’s working. T...
2019-10-1201 minSales & Marketing Archives - Fast Marketing MinuteHow to Optimize Website Forms to Get the Best ConversionsToday we’re talking about optimizing website forms to get the best conversions.
Here are some tips:
Push the value – what do viewers get when they give you their information? Make sure the value is clear and the offer is worthwhile
Keep it above the fold – As soon as someone lands on your page, they should see your form, no scrolling or searching for it
Keep it simple – Don’t ask for someone’s full address and phone number and horoscope sign! You get the idea. Filling out a form takes time and con...
2019-10-0901 minBranding Archives - Fast Marketing MinuteLooking for Creative Inspiration? Start a Swipe FileLooking for some creative inspiration? Start a swipe file. You may have one already, but call it something else. It’s a folder – usually on your computer – where you save items to look at later.
Here’s how it works. Take a screen shot of designs you like (or a picture with your phone) and file them in a Digital folder – a manilla folder could work too.
You can save sales letters, articles, landing pages, special offers, emails or headlines that you want to check out, but don’t have time right now.
Save all you...
2019-10-0501 min