Shows
The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Galesđ In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it comparesâand complementsâAmazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optimization.đ Key Takeaways:đĄ Amazon vs. Google Ads: The Core Differences⢠Amazonâs ads impact organic ranking...2025-05-2244 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 17: Does Your Brand Really Need Amazon DSP with Will Haiređď¸ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why itâs often misunderstood. Will shares tactical advice, pitfalls to avoid, and how DSP fits into a broader Amazon advertising strategy.đ Key Takeawaysđť Amazon DSP: Beyond the Hype⢠DSP is Amazon's programmatic advertising platform, offering advanced audience targeting using real shopping data.⢠It's not just for on-Amazon adsâDSP reaches third-party sites, Twitch, IMDB, and more.⢠Amazon reps a...2025-05-1543 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 15: Can AI Replace Your Agencyđ Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports â but does not replace â human expertise and strategy.đ Key Takeawaysđźď¸ AI in Images: Helpful, but Risky⢠Great for quick lifestyle images and background enhancements for small brands.⢠Not reliable for strict brand guidelines, proportions, or avoiding copyright risks.đ Copywriting with AI: A Strong Start⢠AI drafts titles, bullets, and callouts well â but humans must edit for accuracy and compliance.⢠Prompt engineering a...2025-05-0134 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 14: AI with Ritu Javađ Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering.đ Key Takeawaysđ§ AI Isnât Magic â Itâs Layered ⢠AI works best when problems are broken into parts. ⢠Think in layersâuse AI for what it does well, then add human input.đŹ Prompt Engineering Still Matters ⢠Prompting is a skill. You can start simple but refine as needed. ⢠Tools like Sora often rewrit...2025-04-2443 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 13: Navigating Tariffs, COGs, Bonded Warehouses and More with Brandon Young Episode Summary: Brandon Young on Tariffs & Survival Strategies for Amazon Sellers Due to the changing nature of this topic, we feel it is important to note that the recording date of this episode was April 16th, 2025đď¸ Brandon is a seasoned 8-figure Amazon private label seller, founder of Seller Systems, and co-creator of Data Dive software. He joined Robyn and Abe to break down the recent spike in tariffs and what sellers can do to stay competitive and legal.  đ Key Takeaways 1. Tariffs Are Here and They...2025-04-1739 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 12: Beyond Amazon- Exploring Other Marketplacesđ Robyn Johnson & Abe Chomali discuss when and how to expand beyond Amazon, covering international marketplaces, Walmart, eBay, Mercado Libre, and more. They break down the risks, benefits, and key considerations before making the move.đ Key Takeawaysđ Maximize Amazon FirstBefore expanding, ensure Amazon sales are near peak efficiency.Expanding too soon can waste time, money, and inventory.Diversification is important but should be strategic, not rushed.đ Choosing the Right MarketplaceWalmart â A top alternative, but WFS (Walmart Fulfillment Services) is often required for success.eBay â Great f...2025-04-1138 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 11: PPC War Stories, Match Types, & Franken Campaigns with Elizabeth Greeneđ Robyn Johnson & Abe Chomali sit down with Elizabeth Greene to discuss Amazon match types, ad strategy, and campaign optimization. They dive into the evolution of Amazon advertising, common mistakes, and best practices to maximize ad performance.đ Key Takeawaysđ˘ The Evolution of Amazon AdvertisingAmazon ads were once simple and low-cost, but competition and rising CPCs have made advertising more complex.Auto campaigns and broad targeting no longer work as they once didâsellers must actively manage and optimize campaigns.New ad types and targeting options provide more control but also in...2025-04-0356 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 10: Driving Growth with Amazon SFP (Seller Fufilled Prime) with Matt SnyderđRobyn Johnson & Abe Chomali sit down with Matt Snyder to discuss Seller Fulfilled Prime (SFP), Fulfilled by Merchant (FBM), and how brands can optimize their fulfillment strategies beyond Amazon FBA. They explore the challenges, benefits, and best practices for implementing SFP and FBM effectively.đ Key Takeawaysđ Maximizing Amazon Fulfillment OptionsWhile FBA is ideal for most brands, SFP and FBM can offer cost savings and flexibility in certain cases.SFP works well for high-value, bulky, seasonal, and slow-moving products.Amazonâs strict performance metrics for SFP require careful execution.2025-03-2757 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 9: Understanding Match Types for Amazon Ads with Abeđ Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.đ Key Takeawaysđ˘ Understanding Match Types is Essential¡    Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns.¡    Exact Match targets precise keywords, while Phrase Match allows variations before or after the keyword.¡    Broad Match provides the widest reach but can be less precise.¡    Automatic Campaigns rely on Amazonâs algorithm to find relevant placements.đĄ Negative...2025-03-2036 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 8: UPCs, GTIN & GS1 - Oh My! - A Primer for Avoiding UPC related Issues for Amazonodeđ In This Episode of Top of Search, Robyn Johnson & Abe Chomali dive into GS1, UPCs, and GTINsâwhat they are, why they matter, and how Amazon's policies are evolving đŚ. They discuss Amazonâs strict crackdown on barcodes, why GS1 UPCs are now required, and how to avoid common listing mistakes.đ Key Takeaways1ď¸. Understanding UPCs & GTINsUPC (Universal Product Code): Used for barcode identification worldwide.GTIN (Global Trade Identification Number): The broader category that includes UPCs, EANs, and ISBNs.GS1: The official provider of UPC barcodes required by Amazon.2ď¸. Why Am...2025-03-1329 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wrightđ In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.đ Key Takeaways:đ Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.â
Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.đ Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" produc...2025-02-271h 07The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 6: Why Brand Registry is the Abracadabra of Amazon Listing Optimizationđ˘ In this episode of Top of Search,Robyn Johnson & Abe Chomali break down Amazon Brand Registryâwhat it is, why itâs essential, and how to use it to protect your brand & boost sales. They cover trademark requirements, key benefits like A+ Content & Brand Analytics, and common myths. Whether launching a new brand or optimizing an existing one, this episode will help you navigate Amazon like a pro.Key Takeaways1ď¸âŁ What is Amazon Brand Registry?Requires a live or pending trademark to verify brands.Prevents counterfeits & duplicate listings.Unlocks exclusive brand tools & protections...2025-02-2040 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 5: What You Learn Working At Amazon with Jeff CohenJeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed.  Key Takeaways:â
Amazon prioritizes customer experience and long-term impact.â
Amazon Marketing Cloud (AMC) helps brands improve ad targeting & analytics.â
AI in advertising is constantly evolvingâbrands must stay adaptable.â
Upper-funnel marketing (TV ads, DSP, Sponsored Ads) can boost conversion rates.â
Career advice: Start as a sel...2025-02-1344 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 4: Understanding Branded Search on AmazonAbe Chomali and Robyn Johnson dive deep into the world of branded search strategies on Amazon. They break down the importance of both brand defense and conquesting (targeting competitor brands), sharing real-world examples and actionable tips to help businesses protect and grow their market share. đ Key Topics Covered: Brand Defense: Why itâs essential: Protect your brand from competitors targeting your name in search results. Tactics: Fill ad spots with your products to prevent others from outranking you, even if you're an established brand like Lego. Real-life example:2025-02-0637 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 2: Welcome to Top of Search - Getting to Know Your Host Robyn JohnsonAbe ChomaliâŻshines the spotlight on his co-host,âŻRobyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares herâŻunconventional path, starting from humble beginnings atâŻgarage salesâŻto building aâŻseven-figure Amazon businessâŻand foundingâŻMarketplace Blueprint, an agency focused on Amazon and other marketplaces. Key topics covered: Robynâs Journey:âŻFrom a youth minister struggling financially to scaling an e-commerce business to over $1 million in sales on Amazon by 2010, Robynâs story highlights resilience and adaptability. Agency Evolution:âŻMarketplace Blueprint offersâŻfull-service Amazon management, including advertising, compliance, creative services, and Seller Support, with a team o...2025-01-3025 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 1: Welcome to Top of Search - Getting to Know Your Host Abe ChomaliJoin us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show. Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world. Key topics covered: Abeâs Journey: From selling products in 1991 through magazine ads to becoming an Amazon advertising expert, Abe shares how heâs managed hundreds of millions in sales and now focuses on PPC strategies with a data-dr...2025-01-2824 min
Amazon Seller School, How to Sell on AmazonWhy Brands Donât Love Resellers (And How to Win Them Over): Insights from Robyn JohnsonAmazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling.
Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/
"Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you...2025-01-091h 00
The Social Club with Alex Freitas30. Stand Out & Attract Quality Leads | Mastering Business Growth with Robyn JohnsonIn this exclusive interview, Robyn (@nutritionbyrobyn) shares key insights that have helped her scale her business and attract a consistent stream of quality leads who are ready to invest.
If you're tired of getting ghosted by potential clients or hearing objections around your pricing... this ones for you!!
More about Robyn:
Robyn Johnson is a Functional Dietitian Nutritionist. Her passion for using food and lifestyle as medicine found her after a personal battle and triumph with psoriasis. She and her team specialize in helping women address the root cause of...2024-07-1948 min
The Self-Driven ChildHow To Talk With Kids About Anything with Dr. Robyn SilvermanIn this insightful interview, I am joined by my friend and co-author Dr. William Stixrud to speak with child development specialist Dr. Robyn Silverman. We discuss her new book, How to Talk with Kids About Anything. We dive into tough but critical conversations like handling big emotions, building self-esteem, making mistakes, and forming friendships. Dr. Silverman shares valuable advice and scripts for connecting with kids through their triumphs and tribulations. Her vast experience and research is distilled into an accessible guide for parents and caregivers. Donât miss her incredible insights on empowering kids to handle lifeâs ups and...2023-10-0349 min
How To Talk To Kids About AnythingHow to Talk with Kids to Build Motivation, Stress Tolerance & a Happy Home with Dr. William Stixrud & Ned Johnson-ReRelease
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How to Talk With Kids to Build Motivation, Stress Tolerance & a Happy Home
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This episode of How to Talk to Kids about Anything focuses on effective communication tools...2023-09-0500 minHow to Talk to Kids About AnythingHow to Talk with Kids to Build Motivation, Stress Tolerance & a Happy Home with Dr. William Stixrud & Ned Johnson-ReRelease
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How to Talk With Kids to Build Motivation, Stress Tolerance & a Happy Home
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This episode of How to Talk to Kids about Anything focuses on effective communication tools...2023-09-0500 min
WorkPartyHot Takes with Robyn DelMonte of Girlbosstown: Your Guilty Pleasure Can Ultimately Be Your Biggest Money MakerOn this episode of Hot Takes, we chat with everyoneâs favorite PR Guru, Robyn DelMonte. Known by her TikTok handle, @Girlbosstown, Robyn has become TikTok's personal public relations expert after leaving her corporate job in 2021. Back in the day, Robyn quickly realized that the corporate world left her feeling unfulfilled and decided to join TikTok in 2021. Within eight months, Robyn had successfully branded herself as âThe Internetâs Agentâ and launched a full-fledged consulting business doling out innovative, specialized, Gen-Z driven advice to epic brands like Dunkin and Infinity. Sheâs been recognized for her achievements and honored with the B...2023-07-1233 min
Food Freedom and Fertility PodcastMinerals and Hormonal Health with Robyn Johnson, RD and Creator of RayviWelcome to another episode of Food Freedom and Fertility. This week we have Robyn Johnson, RD as a guest to discuss minerals and hormonal health. Robynâs expertise is as follows: ¡     Registered Dietitian Nutritionist ¡     Bachelor of Science from University of Nebraska ¡     Master of Science from Kansas University Medical Center ¡     Trainings in clinical nutrition, womenâs health, skin health and functional & integrative medicine therapies This is a very educational episode as Robyn and our hosts discuss the way minerals work in your body, specifically focused on hormonal health. Robynâs journey with Rayvi s...2023-04-171h 18
Process To Ecom Profits PodcastEp. 26 Boot Camp Digital with Krista Neher.Marketing your product to your right consumers is a complex situation. Strategy and knowledge is something that is needed to be successful during this marketing milestone in a seller's success. Krista Neher joins us today and shares her wealth of knowledge about this concept and gives some great insider aspects that are going to help you improve your marketing. Links Mentioned: Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comKrista Neher-Bootcampdigital.com/Linkedin: @kristaneher Skip To:00:56: Can you tell us about yourself?02:57: What would you tell someone with zer...2022-11-2131 minProcess To Ecom Profits PodcastEp. 24 Post Business success with Anna PopkeTaking care of your future is important. As entrepreneurs we get caught up making sure that our business is doing well and we are staying profitable but sometimes we forget that we need to take care of our future selves. Today we have Anna Popke on the show and we get to learn her secrets of success post business making sure that we retire properly. Links Mentioned: Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comAnna Popke- Skip To:00:37: Cindy, do you want to introduce our guest?03:43: What are...2022-11-0833 minProcess To Ecom Profits PodcastEp. 23 Discussing Payroll with Mizzy from Gusto.Starting your own business is hard enough. Probably one of the hardest things that someone does in their entire life. The last thing entrepreneurs want to worry about is the concept of payroll.Missy from Gusto has joined us today and elaborates on all the benefits and perks her company offers like contractor payments, simple plans for startup companies, and even HR programs for larger businesses.Links Mentioned: Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMizzy- Gusto.com (Click Button Learn More)Skip To:02:50: Gusto brings connectivity b...2022-10-1030 minProcess To Ecom Profits PodcastEP. 21 Using Creativity to Avoid Entrepreneurial Burn Out With Susie deVille Burn out is the one thing that every entrepreneur faces as they continue to grow their business over several years. In today's episode, we sit down with Susie to discuss how creativity can be used to help breakthrough burn out. We also discussed her upcoming book that is utilizing creativity as an entrepreneur. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSusie - Inovationandcreativityinstitute.comSkip To:01:20: Susieâs Book Buoyant a guide to becoming wildly successful as an entrepreneur.  01:39: Susieâs Program Sketchbook Entrepreneur Master...2022-10-0337 minProcess To Ecom Profits PodcastEP 22: Tax Strategies with Wendy BarlinTaxes are a headache. Especially when it comes to entrepreneurship. Today we get the privilege of talking with Wendy Barlin, a phenomenal tax strategist and subject matter expert of the tax world. We discuss concepts like planning for your tax season, the difference between a tax preparer and a tax strategist, the most common missed deductions, and much more. Wendy talks about the ideas of ensuring you love your company, treating it like it's your own, and understanding that you must have the right entity when it comes to your taxes. We also discuss her book (Thatâs De...2022-09-1937 min
Wollongong, Let's Get Salty!6. Uniting our Community in a Fairer Energy TransitionYael Stone is a wonderfully talented Australian actor both on stage and screen, most widely known for her role in the US Netflix comedy âOrange is the New Black. Just as âBlazeâ is hitting Australian cinemas, Robyn talks to Yael about how her efforts in criminal justice reform and experiencing the Black Summer bushfires forced her to clarify her personal values and to try to work towards them. In early 2020, literally covered in climate anxiety, Yael renounced her US Green Card and a life spent traveling between Australia and the US for acting.Yael is now studying âsustaina...2022-09-0637 minProcess To Ecom Profits PodcastEP 20: How Does Creative Impact Your Ad Performance with Nate and HectorIt used to be that having the right keywords and launch strategy was enough on Amazon.  As the Amazon marketplace matures, creative work plays a bigger and bigger role in the success of product launches and overall advertising performance. Cyndi interviews Nate and Hector of Marketplace Blueprint on how they integrate creative optimization to improve overall ad performance. Cyndi Thomason - Bookskeep.comNate Johnson - Marketplaceblueprint.comHector - MarketplaceBlueprint.comJump to Sections:2:40 - How to det...2022-08-3033 minProcess To Ecom Profits PodcastEP 19: Understanding Conversion Rate Optimization (CRO) with Khalid Saleh of InvespIf you are only selling on Amazon or if you are selling on your website, you need to understand CRO and how it can help you increase your overall conversion rates and ad performance.  You may have heard about A/B testing; however, Khalid shares many other things you can test and consider when looking at your conversion performance for e-commerce.  Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comKhalid Saleh- In...2022-08-2244 minProcess To Ecom Profits PodcastEP18: How to Set Things up When you are Planning to Sell with Jeremy of BookskeepIn this episode, Jeremy from Bookskeep shares what you need to be thinking about as you prepare to sell or consider selling your Amazon business. Jeremy shares what he has seen has helped clients get better offers and close deals faster.  Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comJump To:01:45 - What are the clients going through when preparing to sell 03:30 â Understanding the profitability without the extra stuff that may help the business owners with t...2022-08-0845 min
MisconceptionsS1 Ep 6: Robyn's AdventureThis week Ashley and Emily talk to Robyn, their first listener-turned-guest! She shares her experiences trying to get pregnant - ultimately turning to Clomid and other interventions in order to conceive and carry to term. We also discuss the strong need for mental health support during this adventure. 2022-08-0257 minProcess To Ecom Profits PodcastEP 17: Understanding GTINs with Michelle from GS1 USThere is one place you need to make sure that you buy your UPC if you want to sell on Amazon, and that is GS1.  In this episode, we will go through what GS1 is, the basics of UPCs and barcodes, and how to avoid potential issues with your GTINs on Amazon. GS1 has recently revamped its pricing so that GS1 barcodes are less expensive for smaller sellers with less than ten products. Links Mentioned:GS1 WebsiteGS1 Barcode estimator...2022-08-0132 minProcess To Ecom Profits PodcastEP 16: The Impact of Inflation on Your Amazon Business with Cyndi ThomasonRising shipping costs, supply chain issues, and shaking consumer confidence can deeply impact your Amazon business. In this episode, Cyndi and Robyn take a deep dive into how inflation affects Amazon businesses. Also, what you can to ensure you best weather this recent inflation storm. Links MentionedCyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip to:  00:50 - How inflation is impacting sellers 02:15 - Ways to manage your finances bett...2022-07-1938 minProcess To Ecom Profits PodcastEP 15: Building the Perfect Product with Anthony of ManmadeAnthony shares how they have quickly grown a brand that has avid followers and a very quick rise in total revenues. They focused on just one platform and one product and have used that focus to find healthy market share in a very competitive space. Anthony shares some of the choices they made that he thinks made the biggest difference in their successful launch. Links MentionedCyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.com2022-07-1147 min
Make Each Click Count Hosted By Andy Splichal$100 to Seven Figures with Robyn JohnsonThis episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the countryâs foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years.Learn more about Robynâs ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began.Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and the quickest ways to grow your ecommerce busi...2022-06-2440 min
Wickedly Smart WomenScale a Business Selling Products on Amazonâwith Robyn Johnson - 176Robyn Johnson was working as a youth minister when her son got sick. Her fears around money inspired Robyn to take $100 out of her emergency savings and invest it in reselling secondhand products on Amazon. In just seven months, she replaced her full-time income at the church. And in four years, Robyn grew the business into a million-dollar company. Ten years later, Robyn is a well-known expert in the realm of marketing products on Amazon, appearing on Entrepreneurs on Fire and Confessions of a Marketer, among many other media outlets. She is also...2022-06-2228 minProcess To Ecom Profits PodcastEP 14: Why Isn't My Amazon Listing Selling?Often Robyn will have potential clients come to her frustrated. They feel like they followed all of the best practices and still, their listing is not selling on Amazon. In this episode, Cyndi and Robyn go through some of the specific metrics you should be looking for. Having a great listing is no longer enough, now you need to make sure you are also causing the conversions needed to rank well for your most important keyword phrases. Cyndi Thomason - Bookskeep.comRobyn Johnson - ...2022-06-2037 minProcess To Ecom Profits PodcastEP 13: Understanding Advertising Off Amazon with Navah Hopkins - PART 2This is part two of our episode with Navah Hopkins. Navah shares from her experience as digital marketing and advertising expert on what you need to know before you start your ad campaigns off Amazon.  Navah shares thoughts on minimum budgets, creative requirements, and even using an agency versus software to run your search and social media campaigns off Amazon. This is the second part of a two-part interview.  Links MentionedCyndi Thomason - Bookskeep.comRobyn Joh...2022-06-1329 minProcess To Ecom Profits PodcastEP 13: Understanding Advertising Off Amazon with Navah Hopkins- PART 1Have you ever wanted to ask one of the foremost experts in the Google and Facebook advertising space about what you need to know before taking your Amazon products to your own website?  Navah is world-renowned for her extensive knowledge of advertising off Amazon, including on Google, Microsoft, Facebook, Instagram, and more.  Navah will share with us what you need to know about advertising off Amazon so that you can increase your profitability and strengthen your overall strategy. This is the first part of a two-part interview.  Link...2022-06-0632 min
Let's Talk ExitsOptimize Your Amazon Listing For the Best Results with Robyn JohnsonAre you looking for an effective way to maximize and optimize your listings on Amazon? In this weekâs episode, the CEO of Marketplace Blueprint, Robyn Johnson shares the meaning of successful optimization on Amazon and how you can take action when your listing goes down in ranking. She also discloses how to go about product development and what's changed in selling on Amazon in the last couple of years. Pay close attention to Robynâs insights about the opportunities Amazon has for those who want to launch new brands. Listen and enjoy! Robyn has been heralded as o...2022-05-2635 minProcess To Ecom Profits PodcastEP 12: Healthy Gross Margins for Amazon Sellers with Cyndi ThomasonRunning a physical product business is cash flow intensive. After auditing hundreds of sets of books, Cyndi Thomason shares how understanding and managing your gross margin is essential to keeping your Amazon or eCommerce business healthy. Learn exactly what gross margin percentage Cyndi sees healthy online business owners have and how to increase your gross margin and cash flow. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comGro...2022-05-2334 minProcess To Ecom Profits PodcastEP 10: Growing Camskin Online with Colin DoughertyColin Dougherty of Camskins shares with us his journey of growing his brand over the last few years.  Colin shares what has played the biggest role in his ability to grow his company and overall revenue and profitability.  Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comColin Dougherty- Camskins1:21 About the Camskins Story05:08 What was the...2022-05-0943 min
Podcast Archives - QA Selling Online PodcastRobyn Johnson Founder and CEO at Marketplace Blueprint #411Robyn Johnson Founder and CEO at Marketplace Blueprint, and owner of Best from the nest
⌠We are together in the SEMrush / Sellzone lifetime VIP circle⌠I see you are also a professor on the SEMrush Academy free course⌠You are a VIP contributor for the search engine journal, how long have you been writing there?⌠Robyn, I heard you started with $100 tell us the story⌠We both know the days of starting with $100 are gone, do you think starting with $10K today would be as good as $100 back then?⌠How did Marketplace Blueprint get started?⌠I just looked at your site and I see...2022-05-0942 minQA Selling OnlineRobyn Johnson Founder and CEO at Marketplace Blueprint #411Robyn Johnson Founder and CEO at Marketplace Blueprint, and owner of Best from the nest
⌠We are together in the SEMrush / Sellzone lifetime VIP circle⌠I see you are also a professor on the SEMrush Academy free course⌠You are a VIP contributor for the search engine journal, how long have you been writing there?⌠Robyn, I heard you started with $100 tell us the story⌠We both know the days of starting with $100 are gone, do you think starting with $10K today would be as good as $100 back then?⌠How did Marketplace Blueprint get started?⌠I just looked at your site and I see...2022-05-0942 min
QA Selling Online at AmazonRobyn Johnson Founder and CEO at Marketplace Blueprint #411Robyn Johnson Founder and CEO at Marketplace Blueprint, and owner of Best from the nest
⌠We are together in the SEMrush / Sellzone lifetime VIP circle⌠I see you are also a professor on the SEMrush Academy free course⌠You are a VIP contributor for the search engine journal, how long have you been writing there?⌠Robyn, I heard you started with $100 tell us the story⌠We both know the days of starting with $100 are gone, do you think starting with $10K today would be as good as $100 back then?⌠How did Marketplace Blueprint get started?⌠I just looked at your site and I see...2022-05-0942 minProcess To Ecom Profits PodcastEp: 9 Motherhood and Entrepreneurship- Business Is Personal with Cyndi ThomasonCyndi and Robyn share about their journeys of starting businesses as mothers. Cyndi is the author of âMotherhood, Apple Pie, and all that Happy Horsesh*t- Business is Personal.â Balancing being a mother and a business owner isnât always easy, but it is possible to do both and live a healthy life with both a healthy home and business life. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMot...2022-05-0233 min
Wollongong, Let's Get Salty!3. A Future-Focused WollongongBlend ESQ Director, Robyn Johnson and Operations Manager, Catherine Wade discuss mission, sustainability, and an actionable agenda to drive global and local change.With decades of industry, environmental management and ESQ experience between them this salty conversation covers a range of topics and ideas, including why they each pivoted their careers and personal lives to the mission of driving sustainable change in the Wollongong area and how highlighting the work of other passionate advocates and change makers, whilst making small incremental changes at home, can make all the difference to the future of our planet....2022-04-2926 minProcess To Ecom Profits PodcastEP 8: Dan Saunders - Amazon Agencies vs In-House Amazon TalentIn this episode, Dan Saunders, the inhouse Amazon Manager for Black and Decker UK shares his experiences transitioning from an agency working as in-house talent. Dan and Robyn discuss when to bring in an agency or hire in-house and when it could be a good move to take an in-house position for another company.   Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comDan Saunders -  @DanSaunders865:04 Moving from the agency mindset to working in-house for one company2022-04-2548 minProcess To Ecom Profits PodcastEP 7: When Should You Might NOT Pay That Loan Back Early with Cyndi ThomasonEspecially with the EIDL loans that came out in 2020, many sellers may be looking at potentially paying back their loans early.  While sometimes this can be a good idea, sometimes you want to look at the amount of interest, your ability to borrow again, and your future growth plans before making a final decision. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMike Micaholwicz- MikeMichalowicz.com01:33 When should you consider not paying back that loan early when you have access to the capital?...2022-04-1832 minProcess To Ecom Profits PodcastEP 6: Fix This Next In Your Business with Mike MichalowiczAt every stage of business, there is always growth and improvement needed to get your business to the next level.  There is always more to do. That leaves the question, âWhat do I need to fix next?â New York Times Best Selling author Mike Micahlowicz shares how to assess your business to see what needs to be optimized next to help your business give you the profitability and lifestyle you are looking for.Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMike Micaholwicz- MikeMichalowicz.comS...2022-04-1141 minProcess To Ecom Profits PodcastEP 5: Using Logistics to Increase Profitability with Eddie LevineEddie is the owner of Hub Dub LTD, a 3PL (third party logistics) company that specializes in marketplaces like Amazon and Walmart. Eddie Levine specializes in logistics specifically for Amazon.  In this episode, he shares specific tactics and strategies to lower your overall cost to ship to Amazon and better control the check-in time of your products into FBA warehouses.Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip To:02:14 What is a 3PL, and what do they do?03:45 When is the r...2022-04-0440 minProcess To Ecom Profits PodcastEP 4: Success After Shark Tank with Beth FynboBeth Fynbo shares about growing a business after being on Shark Tank and turning down a deal with the sharks. Beth shares what it takes to grow a successful, self-funded baby brand to 5 million a year in annual sales. Beth is an entrepreneur, mom, and veteran.Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comBeth Fynbo- Busybaby.comSkip To:03:50 Bethâs biggest unexpected obstacle.05:50 How did you prepare for being on Shark Tank?2022-03-2831 minProcess To Ecom Profits PodcastEP 3: Getting The Most Out Of Your Amazon Advertising BudgetIn this episode, Robyn Johnson shares specifics on how to get the most out of their advertising budgets. Robynâs agency works with companies of all sizes and has helped many brands overcome advertising obstacles. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip to:00:55 What are some common marketing mistakes when it comes to Amazon?04:30 Getting familiar with important Advertising metrics on Amazon10:08 Understanding inventory controlâs role in profitability12:0...2022-03-2223 minProcess To Ecom Profits PodcastEP 2: Can You Turn Things Around- Success Stories from BookskeepCyndi Thomason and her team have seen hundreds of sets of e-commerce businesses. She shares what she has seen makes a difference in making an unprofitable business profitable. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip To:00:55 The root causes of poor profitability for e-commerce.03:10 Why do business owners avoid knowing their numbers?06:21 Why the myth, âsales solve everything,â is so dangerous.07:18 How attachment to your products could be cost...2022-03-2129 min
Process To Ecom Profits PodcastWelcome to the Process to Ecom Profits PodcastWe are so excited to share with you our plans for this podcast.  This show is dedicated to helping people grow their businesses more profitably. In this episode, learn about our hosts who have years of experience in the Amazon and e-commerce space. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.com2022-03-2022 min
Do Good WorkFrom $100 Emergency Fund to $1M+ Digital Business with Robyn Johnson: Co-Founder of Marketplace BlueprintRaul sits with Robyn Johnson to discuss the Wild Wild West of Ecommerce. Robyn is the co-founder of Marketplace Blueprint, a digital marketing agency specializing in Amazon product marketing. In just a few years, she created a seven-figure business selling on Amazon and eBay with only $100 taken from their emergency fund. In this episode, she shares why she built a consulting and coaching business with some of the industry's most successful resellers. Discover her decade of experiences on Amazon, eBay, and other eCommerce sites. Tune in to know more about goal setting and other tips on surviving...2022-02-1626 min
REACH OR MISS - Entrepreneurial Marketing SuccessEp. 252 â Robyn Johnsonâs best advice: When youâre looking at customer approach, make sure that youâre offering what your customers really want.Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor.
Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.
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I get to help people who have physical products m...2022-01-3121 min
Authentic Brand Mastery PodcastRobyn Johnson: How to Get Your Brand's Product on Page 1 of AmazonAmazon is an entire ecommerce ecosystem of its own. The question is, should you be considering it for your e-commerce business? If so, when is the right time and how does it work? Robyn Johnson is the co-founder of Marketplace Blueprint and she has over 10 years of experience marketing products on Amazon. We caught up with Robyn to get answers to our burning questions for ecomm on Amazon. More About Robyn:Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn...2022-01-1424 min
The Healthy Skin Show224: Nutrient Solutions For Acne (Some Of These Are Controversial) w/ Robyn Johnson, RDToday we're talking all about acne. My guest shares her favorite nutrients on the journey to clearer skin...and some of them are quite controversial! My guest today, Robyn Johnson, is a Functional Medicine Dietitian Nutritionist. Her passion of using food and lifestyle as medicine found her after a personal battle and triumph with psoriasis. She specializes in helping women optimize their hormones, gut and skin by finding the root cause to their symptoms. Robyn runs a virtual private practice, is the creator of The Clear Skin Lab. Robyn believes healthcare should be...2021-12-0932 min
Are You Menstrual?Getting To The Root Cause of Acne with Robyn Johnson, RDAre You Menstrual? In this episode, we are discussing a topic I think most women can relate to and that is acne. Iâm here with my friend and colleague, Robyn Johnson AKA @nutritionbyrobyn on IG. Robyn is a Functional Medicine Dietitian Nutritionist. Her passion of using food and lifestyle as medicine found her after a personal battle and triumph with psoriasis. She specializes in helping women optimize their hormones, gut and skin by finding the root cause to their symptoms. Robyn runs a virtual private practice and is the creator of The Clear Skin Lab. Ro...2021-10-1853 min
Print On Demand Cast: Print On Demand Tips and eCommerce Strategies for Selling POD on Etsy, Amazon, and More!POD Cast E058: The Business Side of Business w/ Robyn Johnson (Re-broadcast)On this week's episode, Travis is away so Josiah invites you to re-listen to episode 20 with Robyn Johnson. One of the guy's favorite interviews, Robyn really has a high level understanding of business. Enjoy the show!-------On the first episode of season 2 of the Print On Demand Cast, Travis and Josiah welcome Robyn Johnson to the show! Robyn's list of accolades is long but suffice it to say she knows how to scale a business. She also gives a TON of tips during this interview about everything from starting off to scaling to surviving...2021-09-291h 06
Two Amazon Sellers and a Microphone#150 - Beyond The Bullets - Listing Optimization for Advanced Sellers with Robyn Johnson from Marketplace BlueprintOn this episode we are talking about advanced strategies for listing optimization that goes beyond the bullets, with Robyn Johnson, the CEO of Marketplace Blueprint.
Robyn Johnson has been heralded as one of the country's most foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of a Marketer, and School for StartUps Radio.
Starting with only $100 taken from their emergency fund, Robyn built a seven-figure business selling on Amazon and eBay in just a few short years. In the...2021-09-2348 min
Less Stressed Life: Helping You Heal Yourself#194 5 Types of Acne with Robyn Johnson, MS, RDSend us a textIn this week's episode of the Less Stressed Life Podcast, Christa talks with return guest, Robyn Johnson. RD about all things acne. Robyn shares her personal story of how she got started working with clients battling acne and what she uses as treatment options and protocols. She stresses the importance of finding root causes and identifying the type of acne one may have. They talk about all that's changed in the acne space and what we need to know to best help ourselves or clients.KEY TAKEAWAYS:2021-08-1841 min