Shows
The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 18: A Primer on Google Ads for Amazon Sellers with Jyll Saskin Galesđ In this episode of Top of Search, ex-Googler and Google Ads coach Jyll Saskin Gales joins Robyn and Abe to unpack the evolving Google Ads landscape and how it comparesâand complementsâAmazon advertising. They dive deep into how conversion tracking, ROAS expectations, and ad formats like PMAX and Demand Gen shape strategy. Jyll offers practical advice for sellers transitioning from Amazon to Google, highlighting key similarities and major differences that affect ad setup, tracking, and optimization.đ Key Takeaways:đĄ Amazon vs. Google Ads: The Core Differences⢠Amazonâs ads impact organic ranking...
2025-05-2244 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 17: Does Your Brand Really Need Amazon DSP with Will Haiređď¸ In this episode, e-commerce advertising expert Will Haire, founder of BellaVix, joins Abe and Robyn to break down Amazon DSP (Demand Side Platform). They dive into who should be using DSP, when it makes sense, and why itâs often misunderstood. Will shares tactical advice, pitfalls to avoid, and how DSP fits into a broader Amazon advertising strategy.đ Key Takeawaysđť Amazon DSP: Beyond the Hype⢠DSP is Amazon's programmatic advertising platform, offering advanced audience targeting using real shopping data.⢠It's not just for on-Amazon adsâDSP reaches third-party sites, Twitch, IMDB, and more.⢠Amazon reps a...
2025-05-1543 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 15: Can AI Replace Your Agencyđ Robyn Johnson & Abe Chomali break down where AI enhances agency work and where it falls short. They share real-world examples across images, copywriting, advertising, and brand ideation, emphasizing how AI supports â but does not replace â human expertise and strategy.đ Key Takeawaysđźď¸ AI in Images: Helpful, but Risky⢠Great for quick lifestyle images and background enhancements for small brands.⢠Not reliable for strict brand guidelines, proportions, or avoiding copyright risks.đ Copywriting with AI: A Strong Start⢠AI drafts titles, bullets, and callouts well â but humans must edit for accuracy and compliance.⢠Prompt engineering a...
2025-05-0134 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 14: AI with Ritu Javađ Robyn Johnson & Abe Chomali chat with Ritu Java (PPC Ninja) about how AI is transforming workflows, from hiring automation to creative asset generation. Ritu shares real use cases, tool recommendations, and insights on prompt engineering.đ Key Takeawaysđ§ AI Isnât Magic â Itâs Layered ⢠AI works best when problems are broken into parts. ⢠Think in layersâuse AI for what it does well, then add human input.đŹ Prompt Engineering Still Matters ⢠Prompting is a skill. You can start simple but refine as needed. ⢠Tools like Sora often rewrit...
2025-04-2443 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 13: Navigating Tariffs, COGs, Bonded Warehouses and More with Brandon Young Episode Summary: Brandon Young on Tariffs & Survival Strategies for Amazon Sellers Due to the changing nature of this topic, we feel it is important to note that the recording date of this episode was April 16th, 2025đď¸ Brandon is a seasoned 8-figure Amazon private label seller, founder of Seller Systems, and co-creator of Data Dive software. He joined Robyn and Abe to break down the recent spike in tariffs and what sellers can do to stay competitive and legal.  đ Key Takeaways 1. Tariffs Are Here and They...
2025-04-1739 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 12: Beyond Amazon- Exploring Other Marketplacesđ Robyn Johnson & Abe Chomali discuss when and how to expand beyond Amazon, covering international marketplaces, Walmart, eBay, Mercado Libre, and more. They break down the risks, benefits, and key considerations before making the move.đ Key Takeawaysđ Maximize Amazon FirstBefore expanding, ensure Amazon sales are near peak efficiency.Expanding too soon can waste time, money, and inventory.Diversification is important but should be strategic, not rushed.đ Choosing the Right MarketplaceWalmart â A top alternative, but WFS (Walmart Fulfillment Services) is often required for success.eBay â Great f...
2025-04-1138 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 11: PPC War Stories, Match Types, & Franken Campaigns with Elizabeth Greeneđ Robyn Johnson & Abe Chomali sit down with Elizabeth Greene to discuss Amazon match types, ad strategy, and campaign optimization. They dive into the evolution of Amazon advertising, common mistakes, and best practices to maximize ad performance.đ Key Takeawaysđ˘ The Evolution of Amazon AdvertisingAmazon ads were once simple and low-cost, but competition and rising CPCs have made advertising more complex.Auto campaigns and broad targeting no longer work as they once didâsellers must actively manage and optimize campaigns.New ad types and targeting options provide more control but also in...
2025-04-0356 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 10: Driving Growth with Amazon SFP (Seller Fufilled Prime) with Matt SnyderđRobyn Johnson & Abe Chomali sit down with Matt Snyder to discuss Seller Fulfilled Prime (SFP), Fulfilled by Merchant (FBM), and how brands can optimize their fulfillment strategies beyond Amazon FBA. They explore the challenges, benefits, and best practices for implementing SFP and FBM effectively.đ Key Takeawaysđ Maximizing Amazon Fulfillment OptionsWhile FBA is ideal for most brands, SFP and FBM can offer cost savings and flexibility in certain cases.SFP works well for high-value, bulky, seasonal, and slow-moving products.Amazonâs strict performance metrics for SFP require careful execution.
2025-03-2757 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 9: Understanding Match Types for Amazon Ads with Abeđ Robyn Johnson & Abe Chomali dive deep into Amazon match types and advertising fundamentals, covering how different match types impact ad performance, bidding strategies, and campaign optimization.đ Key Takeawaysđ˘ Understanding Match Types is Essential¡    Amazon offers multiple match types: Exact, Phrase, Broad, Broad Match Modifier, and Automatic campaigns.¡    Exact Match targets precise keywords, while Phrase Match allows variations before or after the keyword.¡    Broad Match provides the widest reach but can be less precise.¡    Automatic Campaigns rely on Amazonâs algorithm to find relevant placements.đĄ Negative...
2025-03-2036 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 8: UPCs, GTIN & GS1 - Oh My! - A Primer for Avoiding UPC related Issues for Amazonodeđ In This Episode of Top of Search, Robyn Johnson & Abe Chomali dive into GS1, UPCs, and GTINsâwhat they are, why they matter, and how Amazon's policies are evolving đŚ. They discuss Amazonâs strict crackdown on barcodes, why GS1 UPCs are now required, and how to avoid common listing mistakes.đ Key Takeaways1ď¸. Understanding UPCs & GTINsUPC (Universal Product Code): Used for barcode identification worldwide.GTIN (Global Trade Identification Number): The broader category that includes UPCs, EANs, and ISBNs.GS1: The official provider of UPC barcodes required by Amazon.2ď¸. Why Am...
2025-03-1329 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 7: Amazon's "Brand Building Era" - Keys for Amazon Success in 2025 with Jessica Wrightđ In this episode, Jessica Wright, an e-commerce expert with over 15 years of experience, joins Robyn Johnson and Abe Chomali to discuss brand-building and compliance challenges on Amazon.đ Key Takeaways:đ Brand Development vs. Private Label: Jessica emphasizes the importance of creating a strong brand identity rather than relying on generic private-label products.â
Compliance & Regulations: She discusses how meeting strict international regulations (e.g., EU standards) can give brands a competitive advantage when expanding to the U.S.đ Marketplace Evolution: Amazon's landscape is shifting, making it harder for "me-too" produc...
2025-02-271h 07The Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 6: Why Brand Registry is the Abracadabra of Amazon Listing Optimizationđ˘ In this episode of Top of Search,Robyn Johnson & Abe Chomali break down Amazon Brand Registryâwhat it is, why itâs essential, and how to use it to protect your brand & boost sales. They cover trademark requirements, key benefits like A+ Content & Brand Analytics, and common myths. Whether launching a new brand or optimizing an existing one, this episode will help you navigate Amazon like a pro.Key Takeaways1ď¸âŁ What is Amazon Brand Registry?Requires a live or pending trademark to verify brands.Prevents counterfeits & duplicate listings.Unlocks exclusive brand tools & protections...
2025-02-2040 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 5: What You Learn Working At Amazon with Jeff CohenJeff Cohen has been a seller on Amazon, worked at a SAAS company (Seller Labs), and now works as an ad evangelist for Amazon Advertising. Robyn and Abe chatted with Jeff about exactly what he had learned and how his perspective on working at Amazon had changed.  Key Takeaways:â
Amazon prioritizes customer experience and long-term impact.â
Amazon Marketing Cloud (AMC) helps brands improve ad targeting & analytics.â
AI in advertising is constantly evolvingâbrands must stay adaptable.â
Upper-funnel marketing (TV ads, DSP, Sponsored Ads) can boost conversion rates.â
Career advice: Start as a sel...
2025-02-1344 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 4: Understanding Branded Search on AmazonAbe Chomali and Robyn Johnson dive deep into the world of branded search strategies on Amazon. They break down the importance of both brand defense and conquesting (targeting competitor brands), sharing real-world examples and actionable tips to help businesses protect and grow their market share. đ Key Topics Covered: Brand Defense: Why itâs essential: Protect your brand from competitors targeting your name in search results. Tactics: Fill ad spots with your products to prevent others from outranking you, even if you're an established brand like Lego. Real-life example:
2025-02-0637 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 2: Welcome to Top of Search - Getting to Know Your Host Robyn JohnsonAbe ChomaliâŻshines the spotlight on his co-host,âŻRobyn Johnson, diving into her journey in e-commerce, entrepreneurship, and Amazon expertise. Robyn shares herâŻunconventional path, starting from humble beginnings atâŻgarage salesâŻto building aâŻseven-figure Amazon businessâŻand foundingâŻMarketplace Blueprint, an agency focused on Amazon and other marketplaces. Key topics covered: Robynâs Journey:âŻFrom a youth minister struggling financially to scaling an e-commerce business to over $1 million in sales on Amazon by 2010, Robynâs story highlights resilience and adaptability. Agency Evolution:âŻMarketplace Blueprint offersâŻfull-service Amazon management, including advertising, compliance, creative services, and Seller Support, with a team o...
2025-01-3025 minThe Top of Search Show - Amazon, Walmart, Ecommerce, and MoreEP 1: Welcome to Top of Search - Getting to Know Your Host Abe ChomaliJoin us as we get to know one of our hosts, Abe Chomali. He discusses his extensive background in e-commerce and Amazon advertising, setting the stage for what listeners can expect from the show. Robyn and Abe highlight how their different experiences and perspectives complement each other, promising diverse insights for sellers navigating Amazon's complex world. Key topics covered: Abeâs Journey: From selling products in 1991 through magazine ads to becoming an Amazon advertising expert, Abe shares how heâs managed hundreds of millions in sales and now focuses on PPC strategies with a data-dr...
2025-01-2824 min
Amazon Seller School, How to Sell on AmazonWhy Brands Donât Love Resellers (And How to Win Them Over): Insights from Robyn JohnsonAmazon sellers, are you struggling to break into brand partnerships or facing challenges with reseller dynamics? This episode dives deep into the friction between brands and resellers and reveals actionable strategies to bridge the gap. Robyn Johnson, founder of Marketplace Blueprint, shares her decade-long expertise in eCommerce, offering insights that could redefine your approach to selling.
Show Notes: https://amazonseller.school/why-brands-dont-love-resellers-and-how-to-win-them-over-insights-from-robyn-johnson/
"Many brands struggle with resellers because of liability issues, compliance concerns, and lack of control over listings. But as a reseller, if you can position yourself as a problem-solver, not a problem, you...
2025-01-091h 00
The Social Club with Alex Freitas30. Stand Out & Attract Quality Leads | Mastering Business Growth with Robyn JohnsonIn this exclusive interview, Robyn (@nutritionbyrobyn) shares key insights that have helped her scale her business and attract a consistent stream of quality leads who are ready to invest.
If you're tired of getting ghosted by potential clients or hearing objections around your pricing... this ones for you!!
More about Robyn:
Robyn Johnson is a Functional Dietitian Nutritionist. Her passion for using food and lifestyle as medicine found her after a personal battle and triumph with psoriasis. She and her team specialize in helping women address the root cause of...
2024-07-1948 min
The Self-Driven ChildHow To Talk With Kids About Anything with Dr. Robyn SilvermanIn this insightful interview, I am joined by my friend and co-author Dr. William Stixrud to speak with child development specialist Dr. Robyn Silverman. We discuss her new book, How to Talk with Kids About Anything. We dive into tough but critical conversations like handling big emotions, building self-esteem, making mistakes, and forming friendships. Dr. Silverman shares valuable advice and scripts for connecting with kids through their triumphs and tribulations. Her vast experience and research is distilled into an accessible guide for parents and caregivers. Donât miss her incredible insights on empowering kids to handle lifeâs ups and...
2023-10-0349 min
How To Talk To Kids About AnythingHow to Talk with Kids to Build Motivation, Stress Tolerance & a Happy Home with Dr. William Stixrud & Ned Johnson-ReRelease
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How to Talk With Kids to Build Motivation, Stress Tolerance & a Happy Home
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2023-09-0500 minHow to Talk to Kids About AnythingHow to Talk with Kids to Build Motivation, Stress Tolerance & a Happy Home with Dr. William Stixrud & Ned Johnson-ReRelease
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How to Talk With Kids to Build Motivation, Stress Tolerance & a Happy Home
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This episode of How to Talk to Kids about Anything focuses on effective communication tools...
2023-09-0500 min
WorkPartyHot Takes with Robyn DelMonte of Girlbosstown: Your Guilty Pleasure Can Ultimately Be Your Biggest Money MakerOn this episode of Hot Takes, we chat with everyoneâs favorite PR Guru, Robyn DelMonte. Known by her TikTok handle, @Girlbosstown, Robyn has become TikTok's personal public relations expert after leaving her corporate job in 2021. Back in the day, Robyn quickly realized that the corporate world left her feeling unfulfilled and decided to join TikTok in 2021. Within eight months, Robyn had successfully branded herself as âThe Internetâs Agentâ and launched a full-fledged consulting business doling out innovative, specialized, Gen-Z driven advice to epic brands like Dunkin and Infinity. Sheâs been recognized for her achievements and honored with the B...
2023-07-1233 min
Food Freedom and Fertility PodcastMinerals and Hormonal Health with Robyn Johnson, RD and Creator of RayviWelcome to another episode of Food Freedom and Fertility. This week we have Robyn Johnson, RD as a guest to discuss minerals and hormonal health. Robynâs expertise is as follows: ¡     Registered Dietitian Nutritionist ¡     Bachelor of Science from University of Nebraska ¡     Master of Science from Kansas University Medical Center ¡     Trainings in clinical nutrition, womenâs health, skin health and functional & integrative medicine therapies This is a very educational episode as Robyn and our hosts discuss the way minerals work in your body, specifically focused on hormonal health. Robynâs journey with Rayvi s...
2023-04-171h 18
Process To Ecom Profits PodcastEp. 26 Boot Camp Digital with Krista Neher.Marketing your product to your right consumers is a complex situation. Strategy and knowledge is something that is needed to be successful during this marketing milestone in a seller's success. Krista Neher joins us today and shares her wealth of knowledge about this concept and gives some great insider aspects that are going to help you improve your marketing. Links Mentioned: Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comKrista Neher-Bootcampdigital.com/Linkedin: @kristaneher Skip To:00:56: Can you tell us about yourself?02:57: What would you tell someone with zer...
2022-11-2131 minProcess To Ecom Profits PodcastEp. 24 Post Business success with Anna PopkeTaking care of your future is important. As entrepreneurs we get caught up making sure that our business is doing well and we are staying profitable but sometimes we forget that we need to take care of our future selves. Today we have Anna Popke on the show and we get to learn her secrets of success post business making sure that we retire properly. Links Mentioned: Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comAnna Popke- Skip To:00:37: Cindy, do you want to introduce our guest?03:43: What are...
2022-11-0833 minProcess To Ecom Profits PodcastEp. 23 Discussing Payroll with Mizzy from Gusto.Starting your own business is hard enough. Probably one of the hardest things that someone does in their entire life. The last thing entrepreneurs want to worry about is the concept of payroll.Missy from Gusto has joined us today and elaborates on all the benefits and perks her company offers like contractor payments, simple plans for startup companies, and even HR programs for larger businesses.Links Mentioned:Â Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMizzy- Gusto.com (Click Button Learn More)Skip To:02:50: Gusto brings connectivity b...
2022-10-1030 minProcess To Ecom Profits PodcastEP. 21 Using Creativity to Avoid Entrepreneurial Burn Out With Susie deVille Burn out is the one thing that every entrepreneur faces as they continue to grow their business over several years. In today's episode, we sit down with Susie to discuss how creativity can be used to help breakthrough burn out. We also discussed her upcoming book that is utilizing creativity as an entrepreneur. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSusie - Inovationandcreativityinstitute.comSkip To:01:20: Susieâs Book Buoyant a guide to becoming wildly successful as an entrepreneur.  01:39: Susieâs Program Sketchbook Entrepreneur Master...
2022-10-0337 minProcess To Ecom Profits PodcastEP 22: Tax Strategies with Wendy BarlinTaxes are a headache. Especially when it comes to entrepreneurship. Today we get the privilege of talking with Wendy Barlin, a phenomenal tax strategist and subject matter expert of the tax world. We discuss concepts like planning for your tax season, the difference between a tax preparer and a tax strategist, the most common missed deductions, and much more. Wendy talks about the ideas of ensuring you love your company, treating it like it's your own, and understanding that you must have the right entity when it comes to your taxes. We also discuss her book (Thatâs De...
2022-09-1937 min
Wollongong, Let's Get Salty!6. Uniting our Community in a Fairer Energy TransitionYael Stone is a wonderfully talented Australian actor both on stage and screen, most widely known for her role in the US Netflix comedy âOrange is the New Black. Just as âBlazeâ is hitting Australian cinemas, Robyn talks to Yael about how her efforts in criminal justice reform and experiencing the Black Summer bushfires forced her to clarify her personal values and to try to work towards them. In early 2020, literally covered in climate anxiety, Yael renounced her US Green Card and a life spent traveling between Australia and the US for acting.Yael is now studying âsustaina...
2022-09-0637 minProcess To Ecom Profits PodcastEP 20: How Does Creative Impact Your Ad Performance with Nate and HectorIt used to be that having the right keywords and launch strategy was enough on Amazon.  As the Amazon marketplace matures, creative work plays a bigger and bigger role in the success of product launches and overall advertising performance. Cyndi interviews Nate and Hector of Marketplace Blueprint on how they integrate creative optimization to improve overall ad performance. Cyndi Thomason - Bookskeep.comNate Johnson - Marketplaceblueprint.comHector - MarketplaceBlueprint.comJump to Sections:2:40 - How to det...
2022-08-3033 minProcess To Ecom Profits PodcastEP 19: Understanding Conversion Rate Optimization (CRO) with Khalid Saleh of InvespIf you are only selling on Amazon or if you are selling on your website, you need to understand CRO and how it can help you increase your overall conversion rates and ad performance. Â You may have heard about A/B testing; however, Khalid shares many other things you can test and consider when looking at your conversion performance for e-commerce. Â Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comKhalid Saleh- In...
2022-08-2244 minProcess To Ecom Profits PodcastEP18: How to Set Things up When you are Planning to Sell with Jeremy of BookskeepIn this episode, Jeremy from Bookskeep shares what you need to be thinking about as you prepare to sell or consider selling your Amazon business. Jeremy shares what he has seen has helped clients get better offers and close deals faster.  Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comJump To:01:45 - What are the clients going through when preparing to sell 03:30 â Understanding the profitability without the extra stuff that may help the business owners with t...
2022-08-0845 min
MisconceptionsS1 Ep 6: Robyn's AdventureThis week Ashley and Emily talk to Robyn, their first listener-turned-guest! She shares her experiences trying to get pregnant - ultimately turning to Clomid and other interventions in order to conceive and carry to term. We also discuss the strong need for mental health support during this adventure.
2022-08-0257 minProcess To Ecom Profits PodcastEP 17: Understanding GTINs with Michelle from GS1 USThere is one place you need to make sure that you buy your UPC if you want to sell on Amazon, and that is GS1.  In this episode, we will go through what GS1 is, the basics of UPCs and barcodes, and how to avoid potential issues with your GTINs on Amazon. GS1 has recently revamped its pricing so that GS1 barcodes are less expensive for smaller sellers with less than ten products. Links Mentioned:GS1 WebsiteGS1 Barcode estimator...
2022-08-0132 minProcess To Ecom Profits PodcastEP 16: The Impact of Inflation on Your Amazon Business with Cyndi ThomasonRising shipping costs, supply chain issues, and shaking consumer confidence can deeply impact your Amazon business. In this episode, Cyndi and Robyn take a deep dive into how inflation affects Amazon businesses. Also, what you can to ensure you best weather this recent inflation storm. Links MentionedCyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip to:  00:50 - How inflation is impacting sellers 02:15 - Ways to manage your finances bett...
2022-07-1938 minProcess To Ecom Profits PodcastEP 15: Building the Perfect Product with Anthony of ManmadeAnthony shares how they have quickly grown a brand that has avid followers and a very quick rise in total revenues. They focused on just one platform and one product and have used that focus to find healthy market share in a very competitive space. Anthony shares some of the choices they made that he thinks made the biggest difference in their successful launch. Links MentionedCyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.com
2022-07-1147 min
Make Each Click Count Hosted By Andy Splichal$100 to Seven Figures with Robyn JohnsonThis episode features Robyn Johnson, the CEO of Marketplace Blueprint. She is one of the countryâs foremost leaders in selling and marketing products on Amazon.com. She initially started her business with $100 at a garage sale and built it to $1M in just a few years.Learn more about Robynâs ecommerce story and what she thinks about the opportunity for new Amazon sellers compare to when she began.Discover why Robyn thinks it is better to sell on Amazon instead of growing your own website and the quickest ways to grow your ecommerce busi...
2022-06-2440 minProcess To Ecom Profits PodcastEP 14: Why Isn't My Amazon Listing Selling?Often Robyn will have potential clients come to her frustrated. They feel like they followed all of the best practices and still, their listing is not selling on Amazon. In this episode, Cyndi and Robyn go through some of the specific metrics you should be looking for. Having a great listing is no longer enough, now you need to make sure you are also causing the conversions needed to rank well for your most important keyword phrases. Cyndi Thomason - Bookskeep.comRobyn Johnson - ...
2022-06-2037 minProcess To Ecom Profits PodcastEP 13: Understanding Advertising Off Amazon with Navah Hopkins - PART 2This is part two of our episode with Navah Hopkins. Navah shares from her experience as digital marketing and advertising expert on what you need to know before you start your ad campaigns off Amazon.  Navah shares thoughts on minimum budgets, creative requirements, and even using an agency versus software to run your search and social media campaigns off Amazon. This is the second part of a two-part interview.  Links MentionedCyndi Thomason - Bookskeep.comRobyn Joh...
2022-06-1329 minProcess To Ecom Profits PodcastEP 13: Understanding Advertising Off Amazon with Navah Hopkins- PART 1Have you ever wanted to ask one of the foremost experts in the Google and Facebook advertising space about what you need to know before taking your Amazon products to your own website?  Navah is world-renowned for her extensive knowledge of advertising off Amazon, including on Google, Microsoft, Facebook, Instagram, and more.  Navah will share with us what you need to know about advertising off Amazon so that you can increase your profitability and strengthen your overall strategy. This is the first part of a two-part interview.  Link...
2022-06-0632 min
Let's Talk ExitsOptimize Your Amazon Listing For the Best Results with Robyn JohnsonAre you looking for an effective way to maximize and optimize your listings on Amazon? In this weekâs episode, the CEO of Marketplace Blueprint, Robyn Johnson shares the meaning of successful optimization on Amazon and how you can take action when your listing goes down in ranking. She also discloses how to go about product development and what's changed in selling on Amazon in the last couple of years. Pay close attention to Robynâs insights about the opportunities Amazon has for those who want to launch new brands. Listen and enjoy! Robyn has been heralded as o...
2022-05-2635 minProcess To Ecom Profits PodcastEP 12: Healthy Gross Margins for Amazon Sellers with Cyndi ThomasonRunning a physical product business is cash flow intensive. After auditing hundreds of sets of books, Cyndi Thomason shares how understanding and managing your gross margin is essential to keeping your Amazon or eCommerce business healthy. Learn exactly what gross margin percentage Cyndi sees healthy online business owners have and how to increase your gross margin and cash flow. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comGro...
2022-05-2334 minProcess To Ecom Profits PodcastEP 10: Growing Camskin Online with Colin DoughertyColin Dougherty of Camskins shares with us his journey of growing his brand over the last few years.  Colin shares what has played the biggest role in his ability to grow his company and overall revenue and profitability.  Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comColin Dougherty- Camskins1:21 About the Camskins Story05:08 What was the...
2022-05-0943 min
Podcast Archives - QA Selling Online PodcastRobyn Johnson Founder and CEO at Marketplace Blueprint #411Robyn Johnson Founder and CEO at Marketplace Blueprint, and owner of Best from the nest
⌠We are together in the SEMrush / Sellzone lifetime VIP circle⌠I see you are also a professor on the SEMrush Academy free course⌠You are a VIP contributor for the search engine journal, how long have you been writing there?⌠Robyn, I heard you started with $100 tell us the story⌠We both know the days of starting with $100 are gone, do you think starting with $10K today would be as good as $100 back then?⌠How did Marketplace Blueprint get started?⌠I just looked at your site and I see...
2022-05-0942 minQA Selling OnlineRobyn Johnson Founder and CEO at Marketplace Blueprint #411Robyn Johnson Founder and CEO at Marketplace Blueprint, and owner of Best from the nest
⌠We are together in the SEMrush / Sellzone lifetime VIP circle⌠I see you are also a professor on the SEMrush Academy free course⌠You are a VIP contributor for the search engine journal, how long have you been writing there?⌠Robyn, I heard you started with $100 tell us the story⌠We both know the days of starting with $100 are gone, do you think starting with $10K today would be as good as $100 back then?⌠How did Marketplace Blueprint get started?⌠I just looked at your site and I see...
2022-05-0942 min
QA Selling Online at AmazonRobyn Johnson Founder and CEO at Marketplace Blueprint #411Robyn Johnson Founder and CEO at Marketplace Blueprint, and owner of Best from the nest
⌠We are together in the SEMrush / Sellzone lifetime VIP circle⌠I see you are also a professor on the SEMrush Academy free course⌠You are a VIP contributor for the search engine journal, how long have you been writing there?⌠Robyn, I heard you started with $100 tell us the story⌠We both know the days of starting with $100 are gone, do you think starting with $10K today would be as good as $100 back then?⌠How did Marketplace Blueprint get started?⌠I just looked at your site and I see...
2022-05-0942 minProcess To Ecom Profits PodcastEp: 9 Motherhood and Entrepreneurship- Business Is Personal with Cyndi ThomasonCyndi and Robyn share about their journeys of starting businesses as mothers. Cyndi is the author of âMotherhood, Apple Pie, and all that Happy Horsesh*t- Business is Personal.â Balancing being a mother and a business owner isnât always easy, but it is possible to do both and live a healthy life with both a healthy home and business life. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMot...
2022-05-0233 min
Wollongong, Let's Get Salty!3. A Future-Focused WollongongBlend ESQ Director, Robyn Johnson and Operations Manager, Catherine Wade discuss mission, sustainability, and an actionable agenda to drive global and local change.With decades of industry, environmental management and ESQ experience between them this salty conversation covers a range of topics and ideas, including why they each pivoted their careers and personal lives to the mission of driving sustainable change in the Wollongong area and how highlighting the work of other passionate advocates and change makers, whilst making small incremental changes at home, can make all the difference to the future of our planet....
2022-04-2926 minProcess To Ecom Profits PodcastEP 8: Dan Saunders - Amazon Agencies vs In-House Amazon TalentIn this episode, Dan Saunders, the inhouse Amazon Manager for Black and Decker UK shares his experiences transitioning from an agency working as in-house talent. Dan and Robyn discuss when to bring in an agency or hire in-house and when it could be a good move to take an in-house position for another company.   Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comDan Saunders -  @DanSaunders865:04 Moving from the agency mindset to working in-house for one company
2022-04-2548 minProcess To Ecom Profits PodcastEP 7: When Should You Might NOT Pay That Loan Back Early with Cyndi ThomasonEspecially with the EIDL loans that came out in 2020, many sellers may be looking at potentially paying back their loans early.  While sometimes this can be a good idea, sometimes you want to look at the amount of interest, your ability to borrow again, and your future growth plans before making a final decision. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMike Micaholwicz- MikeMichalowicz.com01:33 When should you consider not paying back that loan early when you have access to the capital?...
2022-04-1832 minProcess To Ecom Profits PodcastEP 6: Fix This Next In Your Business with Mike MichalowiczAt every stage of business, there is always growth and improvement needed to get your business to the next level.  There is always more to do. That leaves the question, âWhat do I need to fix next?â New York Times Best Selling author Mike Micahlowicz shares how to assess your business to see what needs to be optimized next to help your business give you the profitability and lifestyle you are looking for.Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comMike Micaholwicz- MikeMichalowicz.comS...
2022-04-1141 minProcess To Ecom Profits PodcastEP 5: Using Logistics to Increase Profitability with Eddie LevineEddie is the owner of Hub Dub LTD, a 3PL (third party logistics) company that specializes in marketplaces like Amazon and Walmart. Eddie Levine specializes in logistics specifically for Amazon. Â In this episode, he shares specific tactics and strategies to lower your overall cost to ship to Amazon and better control the check-in time of your products into FBA warehouses.Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip To:02:14 What is a 3PL, and what do they do?03:45 When is the r...
2022-04-0440 minProcess To Ecom Profits PodcastEP 4: Success After Shark Tank with Beth FynboBeth Fynbo shares about growing a business after being on Shark Tank and turning down a deal with the sharks. Beth shares what it takes to grow a successful, self-funded baby brand to 5 million a year in annual sales. Beth is an entrepreneur, mom, and veteran.Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comBeth Fynbo- Busybaby.comSkip To:03:50 Bethâs biggest unexpected obstacle.05:50 How did you prepare for being on Shark Tank?
2022-03-2831 minProcess To Ecom Profits PodcastEP 3: Getting The Most Out Of Your Amazon Advertising BudgetIn this episode, Robyn Johnson shares specifics on how to get the most out of their advertising budgets. Robynâs agency works with companies of all sizes and has helped many brands overcome advertising obstacles. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip to:00:55 What are some common marketing mistakes when it comes to Amazon?04:30 Getting familiar with important Advertising metrics on Amazon10:08 Understanding inventory controlâs role in profitability12:0...
2022-03-2223 minProcess To Ecom Profits PodcastEP 2: Can You Turn Things Around- Success Stories from BookskeepCyndi Thomason and her team have seen hundreds of sets of e-commerce businesses. She shares what she has seen makes a difference in making an unprofitable business profitable. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.comSkip To:00:55 The root causes of poor profitability for e-commerce.03:10 Why do business owners avoid knowing their numbers?06:21 Why the myth, âsales solve everything,â is so dangerous.07:18 How attachment to your products could be cost...
2022-03-2129 min
Process To Ecom Profits PodcastWelcome to the Process to Ecom Profits PodcastWe are so excited to share with you our plans for this podcast.  This show is dedicated to helping people grow their businesses more profitably. In this episode, learn about our hosts who have years of experience in the Amazon and e-commerce space. Links Mentioned:Cyndi Thomason - Bookskeep.comRobyn Johnson - Marketplaceblueprint.com
2022-03-2022 min
Do Good WorkFrom $100 Emergency Fund to $1M+ Digital Business with Robyn Johnson: Co-Founder of Marketplace BlueprintRaul sits with Robyn Johnson to discuss the Wild Wild West of Ecommerce. Robyn is the co-founder of Marketplace Blueprint, a digital marketing agency specializing in Amazon product marketing. In just a few years, she created a seven-figure business selling on Amazon and eBay with only $100 taken from their emergency fund. In this episode, she shares why she built a consulting and coaching business with some of the industry's most successful resellers. Discover her decade of experiences on Amazon, eBay, and other eCommerce sites. Tune in to know more about goal setting and other tips on surviving...
2022-02-1626 min
REACH OR MISS - Entrepreneurial Marketing SuccessEp. 252 â Robyn Johnsonâs best advice: When youâre looking at customer approach, make sure that youâre offering what your customers really want.Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor.
Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listing optimization and advertising on Amazon. She has over a decade of experience of selling online on Amazon, eBay, and other eCommerce venues.
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Most passionate about
I get to help people who have physical products m...
2022-01-3121 min
Authentic Brand Mastery PodcastRobyn Johnson: How to Get Your Brand's Product on Page 1 of AmazonAmazon is an entire ecommerce ecosystem of its own. The question is, should you be considering it for your e-commerce business? If so, when is the right time and how does it work? Robyn Johnson is the co-founder of Marketplace Blueprint and she has over 10 years of experience marketing products on Amazon. We caught up with Robyn to get answers to our burning questions for ecomm on Amazon. More About Robyn:Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn...
2022-01-1424 min
The Healthy Skin Show224: Nutrient Solutions For Acne (Some Of These Are Controversial) w/ Robyn Johnson, RDToday we're talking all about acne. My guest shares her favorite nutrients on the journey to clearer skin...and some of them are quite controversial! My guest today, Robyn Johnson, is a Functional Medicine Dietitian Nutritionist. Her passion of using food and lifestyle as medicine found her after a personal battle and triumph with psoriasis. She specializes in helping women optimize their hormones, gut and skin by finding the root cause to their symptoms. Robyn runs a virtual private practice, is the creator of The Clear Skin Lab. Robyn believes healthcare should be...
2021-12-0932 minHormone Healing RDGetting To The Root Cause of Acne with Robyn Johnson, RDAre You Menstrual? In this episode, we are discussing a topic I think most women can relate to and that is acne. Iâm here with my friend and colleague, Robyn Johnson AKA @nutritionbyrobyn on IG. Robyn is a Functional Medicine Dietitian Nutritionist. Her passion of using food and lifestyle as medicine found her after a personal battle and triumph with psoriasis. She specializes in helping women optimize their hormones, gut and skin by finding the root cause to their symptoms. Robyn runs a virtual private practice and is the creator of The Clear Skin Lab. Ro...
2021-10-1853 min
Print On Demand Cast: Print On Demand Tips and eCommerce Strategies for Selling POD on Etsy, Amazon, and More!POD Cast E058: The Business Side of Business w/ Robyn Johnson (Re-broadcast)On this week's episode, Travis is away so Josiah invites you to re-listen to episode 20 with Robyn Johnson. One of the guy's favorite interviews, Robyn really has a high level understanding of business. Enjoy the show!-------On the first episode of season 2 of the Print On Demand Cast, Travis and Josiah welcome Robyn Johnson to the show! Robyn's list of accolades is long but suffice it to say she knows how to scale a business. She also gives a TON of tips during this interview about everything from starting off to scaling to surviving...
2021-09-291h 06
Two Amazon Sellers and a Microphone#150 - Beyond The Bullets - Listing Optimization for Advanced Sellers with Robyn Johnson from Marketplace BlueprintOn this episode we are talking about advanced strategies for listing optimization that goes beyond the bullets, with Robyn Johnson, the CEO of Marketplace Blueprint.
Robyn Johnson has been heralded as one of the country's most foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of a Marketer, and School for StartUps Radio.
Starting with only $100 taken from their emergency fund, Robyn built a seven-figure business selling on Amazon and eBay in just a few short years. In the...
2021-09-2348 min
Less Stressed Life: Helping You Heal Yourself#194 5 Types of Acne with Robyn Johnson, MS, RDSend us a textIn this week's episode of the Less Stressed Life Podcast, Christa talks with return guest, Robyn Johnson. RD about all things acne. Robyn shares her personal story of how she got started working with clients battling acne and what she uses as treatment options and protocols. She stresses the importance of finding root causes and identifying the type of acne one may have. They talk about all that's changed in the acne space and what we need to know to best help ourselves or clients.KEY TAKEAWAYS:
2021-08-1841 min
Wizards of Ecom#082-How to Optimize for Alexa Voice Search with Robyn JohnsonIs voice search the future and the next big thing for SEO? Letâs find out! In todayâs episode, we have an exciting guest, The founder of Marketplace Blueprint and host of the Marketplace blueprint Podcast, Robyn Johnson and she kicked off the show enthusiastically sharing her writing skills and her role in the Amazon space. Get ready to be impressed by Robyn in this no holds bar episode as she walks us through step by step listing optimization for Alexa voice search. Voice search has brought convenience to homes, maps, and a lot...
2021-04-1939 min
Marketplace Blueprint: Product Marketing Strategies for Amazon12 Days of Nuggets With Michael ZagareIn this special episode of the Marketplace Blueprint Podcast, Robyn speaks with Michael Zagare, Founder and CEO of PPC Entourage, and creator of a wonderful program called 12 Days of Nuggets. Join Robyn and Michael as they go over this great initiative and how it provides sellers a unique opportunity to learn and grow their business while helping a worthy cause. 12 Days of Nuggets brings together some of the top minds in the eCommerce space to create content or "Nuggets" that provide straight forward valuable information designed to help Amazon sellers and entrepreneurs improve and grow...
2020-12-0919 min
A Love Like ThisEvery Setback is Just a Setup with Robyn SelborneHave you ever experienced a set back? Well this episode is for you! We are joined with our best friend Robyn. Not long ago, Robyn was diagnosed with a rare disease called GuillainâBarrĂŠ syndrome that led her to be paralysed for an extended period of time. Robyn overcame this disease and is now living her life walking and moving again. In our eyes and hers, this was a huge setback on her life. In this episode Robyn shares how this setback was really a set up, into something beautiful God was writing within her story. We hope you guy...
2020-07-2438 min
Marketplace Blueprint: Product Marketing Strategies for AmazonTwenty 7-figure sellers with Gary HuangIn this episode of the Marketplace Blueprint podcast, Robyn speaks with Gary Huang regarding his experience interviewing over 20 Seven Figure Ecommerce Sellers and Experts. #1 Successful Entrepreneurs Get Around Excuses #2 Get off of Amazon to find profitable products #3 Apply the 80/20 rule to save time and increase profits #4 Build a superstar team #5 Building a brand is more critical than ever to rank products, get reviews, and sell your business for a higher multiple #6 Keywords for PPC campaigns - need to balance data with common sense, so you donât pay the âidiot tax.â #7 Whatev...
2020-04-2840 min
Marketplace Blueprint: Product Marketing Strategies for AmazonLearning About DSP with Jeff LieberOn this episode of the Marketplace Blueprint Podcast Robyn speaks with Jeff Lieber from Turnkey Product Management. He shares his insight on the Amazon Demand-Side Platform (DSP) and how it enables clients to buy display and video ads programmatically.
2020-04-1437 min
Marketplace Blueprint: Product Marketing Strategies for AmazonDriving External Traffic to Amazon During The Pandemic with Mike JacknessHave you been trying to consider if you should invest in external traffic for your products on Amazon? In this episode, Robyn speaks with Mike Jackness of Ecomcrew as he shares his view on marketing strategies during these uncertain times. Â
2020-04-0538 min
Marketplace Blueprint: Product Marketing Strategies for AmazonWatching the Coronavirus with John LawsonIn this episode of the Marketplace Blueprint Podcast Robyn talks with e-commerce futurist, John Lawson, about how the coronavirus is affecting online business, online sales, and things that we should be considering as we sell online. What considerations and steps do you need to take in your business? What Steps Should I Take? Cash- Make sure you are completely clear on how much cash you have. Look at any potential cuts you can make to expenses or staffing. Inventory- Review your inventory and look at restocking. Know that traditional forecasting is likely not going t...
2020-03-1741 min
Marketplace Blueprint: Product Marketing Strategies for AmazonUtilizing Virtual Assistants with Nathan HirschHiring someone, whether it's local or virtual, can be intimidating. In this episode, Robyn speaks with Nathan Hirsch, formally at FreeUp, now at Outsource School on how to navigate through that process and have that hire be successful and produce excellent results for your business. A lot of entrepreneurs make the mistake of continuing to add tasks to their plates. Still, they don't realize that eventually, as they add tasks, they need to be delegating, and have a process for assigning tasks to other people and give those people ownership of those tasks. That's how you scale...
2020-03-1345 min
Marketplace Blueprint: Product Marketing Strategies for AmazonPreventing Stock-outs from Stagnating Amazon SalesIn this episode, Robyn goes over keeping the right stock levels with our senior analyst at Marketplace Blueprint Nate Johnson. Staying In Stock Is Vital On Amazon Amazon, compared to other eCommerce platforms, requires a different managing strategy when it comes to stock. Because of the ranking/sales system, if you run out of stock and you start to slip and lose sales. Then you begin to move down on the organic rankings, which reduces your conversions. This, in turn, hurts your search ranking. It's a slippery and vicious cycle, so staying in stock is...
2020-03-0321 min
Marketplace Blueprint: Product Marketing Strategies for AmazonFinding Support Systems for Your Business With Associations with Sue WarfieldIn this episode, Robyn interviews Sue Warfield; she is the director of member relations for ASTRA (American Specialist Toy Retailing Association). She shares how manufacturer associations can be a great resource for knowledge and support as you grow your business. Find a support network. Growing a business can be isolating. Knowing where to turn for help and support can make the difference in the success of your business. Sue shares first about what ASTRA is and no matter what type of product you make, there is probably a similar association for your category or product type...
2020-02-2533 min
Marketplace Blueprint: Product Marketing Strategies for AmazonEP 23: Repricing Strategies with Dillon CarterIn this episode of the Marketplace Blueprint podcast, Robyn interviews Dylan Carter from GoAura, as he shares his insight on pricing strategies and using re-pricers. Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central. You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.
2020-02-1843 min
Marketplace Blueprint: Product Marketing Strategies for AmazonAmazon Advertising with Melissa and Matt from PacvueIn this episode of the Marketplace Blueprint Podcast, Robyn speaks with Melissa Burdick President and cofounder of Pacvue and Matt McGrory Senior Account Marketing Manager at Pacvue about how to get the most out of your advertising dollar on Amazon. Matt and Melissa share from their experience of working with a large number of advertisers. Pacvue is a third-party tool that allows sellers and brand owners to automate their ads on Amazon. To be successful in advertising on Amazon it is about making sure that you are using a strategy that will maximize your budget and existing tra...
2020-01-2837 min
Marketplace Blueprint: Product Marketing Strategies for AmazonSelling Food on Amazon with Ryan YapleAmazon has been actively working to expand the grocery and gourmet category. In addition to acquiring Whole Foods, Amazon has been actively incentivizing sellers to make grocery items available with a fee discount for food items under $15.  Selling Food can be particularly complicated on Amazon as there are very specific guidelines about expiration dates, packaging, and meltable items. In this episode of the Marketplace Blueprint Podcast, Robyn talks with Ryan Yaple to highlight some of the considerations before listing your food item on Amazon. Ryan is a high volume seller that specializes in grocery items on Amazon.
2020-01-2128 min
Marketplace Blueprint: Product Marketing Strategies for AmazonGetting Your Product Into Whole Foods with Tom JerigeIn this episode, Robyn speaks with Tom Jerige, CEO and founder of Clean n' Brew. Tom gives us the inside story and tips on his company's journey into Whole Foods while also growing his online sales presence. In the interview, Tom shares the process his brand, Clean n' Brew, took to gain placement in multiple Whole Food locations. For most brands, selling in brick and mortar stores can be a fantastic way to increase their cash flow and enhance their visibility to new potential customers. The increased distribution can help with new customer acquisition and brand awareness. Th...
2020-01-1433 min
Marketplace Blueprint: Product Marketing Strategies for AmazonEvolving with the Marketplace with Jim ChristianIn this episode, Robyn speaks with Jim Christian, who is the CEO and founder of Blush Digital, a boutique agency that focuses on helping enterprise and mid-market companies around the world. Jim shares about his journey in digital marketing from working at GoDaddy to owning his own digital marketing agency and running the Advanced Search Summit. Â Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on b...
2020-01-0742 min
Marketplace Blueprint: Product Marketing Strategies for AmazonShould I Be Adding Keywords To My Amazon Listings?Does adding keywords to a listing really increase sales? Amazon tells us that people find products primarily through search. Adding additional keywords gives your products more doorways for customers to find your product. Adding keywords to the backend of a listing or to the existing bullets or title of a listing can make a significant difference in the sales velocity and potential advertising costs for a product.  You can add additional keywords for your product in the title, bullets, and backend keywords for a product.  The impact these changes will have on your sales velocity will d...
2019-12-1728 min
Marketplace Blueprint: Product Marketing Strategies for AmazonLife After The Shark Tank with Mark of Qubits ToysIn this episode, Mark Buringer of Qubit Toys shares his company's experience and what it was like being featured on the first season of a national show like Shark Tank. Mark tells us about his path to get on the show. Mark goes on to explain how the show's dynamic worked in his case, the contingency deal he was able to obtain, and how that initial deal developed after the show.  Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. ...
2019-12-1023 min
Marketplace Blueprint: Product Marketing Strategies for AmazonCreating and Understanding Variations for Your Products on AmazonVariation listings on Amazon can help you increase sales, conversion, and lower your ad costs. We share the fundamentals of parent-child listings on Amazon.  Looking for support, training, or someone to handle your Amazon channel sales for you? Contact us at MarketplaceBlueprint.com for more information. We have case studies of our work with a variety of Amazon accounts on both Amazon Vendor Central and Seller Central. You can also visit our Marketplace Blueprint Blog and schedule an appointment with Robyn.Â
2019-12-0227 min
Marketplace Blueprint: Product Marketing Strategies for AmazonMoving from Vendor Central to Seller Central with Peter KearnsMoving from Vendor Central to Seller Central on Amazon There are specific considerations and timing that has to take place when considering moving your sales on Amazon from Vendor Central to Seller Central to make sure that you do not jeopardize your relationship with Amazon during the transition. If you think you may need to move to Seller Central in the future, there are also steps you can take to make sure you can quickly transition if your items were to no longer be carried on Vendor Central. In this episode, Peter Kearns of 180Eccomerce s...
2019-11-1953 min
Marketplace Blueprint: Product Marketing Strategies for AmazonListing a Product on Amazon Without A UPC (GTIN Exemptions)How do you list products on Amazon without a UPC? Amazon has specific rules on what type of UPCs that they will accept as valid. In this episode, Nate and Robyn talk about GTIN Exemptions, UPCs, and the GS1 Barcode database. Do I need a UPC to list my product on Amazon? The answer to that problem can depend on a few factors. One of these factors is the category of your item. While Amazon requires a UPC for a majority of categories, there are some categories on Amazon that do not require a...
2019-11-1224 min
Marketplace Blueprint: Product Marketing Strategies for AmazonHas One Day Shipping Crashed Your Amazon Sales Velocity? (Geo Ranking and Stock Levels)Have you noticed a recent drop in sales you can't explain? Amazon has recently changed its search algorithm to increase the importance of geo ranking for both SERP ranking and Buy Box percentage. If you have noticed a dip in sales and you cannot identify an apparent reason why geo ranking might be impacting your sales. While the location of the buyer and the inventory has always been a part of Amazon's algorithm since Amazon rolled out one day, shipping, the importance of the location of the search query has increased. Amazon now looks at th...
2019-11-0518 min
Marketplace Blueprint: Product Marketing Strategies for AmazonLiability Insurance and Selling on Amazon With Ron PitcherWhat kind of insurance do you need to sell on Amazon? Amazon requires $1,000,000 in Commercial General Liability insurance for all Pro-Merchants on the platform. However, in order to be protected from theft, fire, and even many accidents you will also need to make sure that you have the right type of insurance riders on your policy as well. If you're selling products online or in brick and mortar, it's important that you have insurance, not only to protect your own assets and the health of your business but most importantly to protect your clients. In th...
2019-10-2946 min
Marketplace Blueprint: Product Marketing Strategies for AmazonEP 11: Increasing Profitability with A/B Testing with with Eugene Levin of SEMrushListing optimization is critical for conversion for your product on Amazon. Having a beautiful listing is no longer enough to get sales on Amazon. How do you test the individual components of your listings to maximize conversions? In this episode, Eugene Levin of SEMrush shares about the importance of A/B testing your Amazon listing. This allows you to dial in each component of your listing to make sure that you are maximizing conversion. This, in turn, can lower your advertising costs. Looking for support, training, or someone to handle your Amazon channel sales for...
2019-10-2233 min
Marketplace Blueprint: Product Marketing Strategies for AmazonEP 10: Should You Hire In-House Or An Agency with Suzanne CrettolToday Suzanne Crettol of Seasoned Executive Search shares with us some of the considerations when trying to decide of hiring in-house staff to manage your Amazon presence. Suzanne shares that one of the hardest tasks for many CEO's when bringing in their first marketing positions, can be letting go and trusting the skill set of your team. She also reminders organizations to think through the long term implications of bringing on someone full time or part-time and the effect this will have on the companies cash flow. Utilizing a recruiter can allow you to find a...
2019-10-1531 min
Less Stressed Life: Helping You Heal Yourself#079 Acne: Root Causes & Natural Solutions with Robyn Johnson, RDSend us a textRobyn Johnson is a Functional Medicine Dietitian Nutritionist. Her passion for using food and lifestyle as medicine found her after a personal battle and triumph with psoriasis. She specializes in helping women optimize their health & hormones by finding the root cause of their symptoms. Robyn runs a virtual private practice and is the co-creator of Her Hormones Academy, an online program for women who want to improve their health and hormones with food and lifestyle. Robyn believes healthcare should be individualized and that starts with each person understanding how their body works and...
2019-10-0224 min
Marketplace Blueprint: Product Marketing Strategies for AmazonEP 9: Making Changes on Amazon Product Detail Pages with Nate JohnsonHaving trouble getting your changes to go through on Amazon? Making changes to product detail pages seems like it should be an easy process. However, depending on the history of an ASIN and if it was created on Vendor Central or Seller Central sometimes it can be difficult getting changes to process on product detail pages for Amazon.  In this episode, Nate and Robyn discuss some of the common pitfalls that can cause changes to not be processed correctly on Amazon. Are You Using Flat Files? Many times people attempting to make changes to a...
2019-09-2621 minMarketplace Blueprint: Product Marketing Strategies for AmazonEP 7: Tactical Tips for Building Your Brand On Amazon with Jeff CohenHow do you build brand affinity, awareness, and sales a brand owner or manufacturer? It is possible to build a brand with national recognition utilizing the Amazon platform. Jeff Cohen of SellerLabs shares how he has seen brands build brand awareness and gain market share from much larger competitors by leveraging the power of Amazon. One aspect that makes Amazon unique that you are able to compete on a level playing field with brands that are much more established. As Amazon has been focusing more and more on brands they have added access to many tools that ca...
2019-09-2051 minMarketplace Blueprint: Product Marketing Strategies for AmazonEP 6: Reinstatement, Root Causes, and ASIN Suspensions with Chris McCabeChris McCabe of EcommerceChris.com is an expert in working with sellers and brands in the area of account and ASIN reinstatement. In this episode, we talk about what Amazon is looking for in your POA (Plan of Action) when your account is suspended. Here is some vocabulary to help you follow along with the show: Account Suspension When Amazon suspended the entire account from selling. This usually means they are holding your funds until the issue is resolved. While you can appeal your suspension, you only have so many chances to get an acceptable POA...
2019-09-1840 minMarketplace Blueprint: Product Marketing Strategies for AmazonEP 5: Amazon Sponsored Display Ads Self-Service Program Launches Expanded BetaThe Sponsored Display Program (beta) was recently rolled out by Amazon. While the program had been available before on a limited basis, the new expanded beta opens the program up to a much wider group of sellers on the Amazon platform. This program allows advertisers to retarget based off of audiences and products with product display ads. In this episode, Nate Johnson and Robyn share about some of the program details and considerations for using the Sponsored Display Program. This new beta is available to those utilizing the Advertising Console (formerly AMS) as a Vendor Central user and to pro...
2019-09-1519 minMarketplace Blueprint: Product Marketing Strategies for AmazonEP 4: Logistics and Amazon - Moving to LTL and FTL ShipmentsIn this episode, Eddie Levine of HubDub and Wholesale Breakthrough shares with us about the savings small to mediums sized companies can rack up when they move to LTL and FTL shipments.  While using small parcel shipments with Amazon can give you a much lower rate than shipping products independently. However, if you have the volume, moving to LTL (Less Than Truckload) or FTL (Full Truck Load) can allow you to save a very significant amount in the cost of shipping your goods to Amazon. Eddie shares some examples of when it is worthwhile to move to LTL or FTL...
2019-09-1439 minMarketplace Blueprint: Product Marketing Strategies for AmazonEP 3: Launching Your ListingIn this episode, Robyn and Nate share some fundamentals for listing launches on Amazon.  We start by talking a little more about retail readiness and reviews. Then we share a little about how we use coupons or other discount programs available through Amazon to increase initial conversions from paid traffic to allow a product to start to rank organically. When launching a listing it isn't enough to just be optimized for search. Since on Amazon, sales beget sales you need to jump-start your listing with initial sales with advertising and strategic discounts.  Once you have your discount set up you ca...
2019-09-1428 minMarketplace Blueprint: Product Marketing Strategies for AmazonEP 2: Retail Readiness For Amazon ListingsOptimization for Amazon is more than just optimizing the structured data like title, bullets, and back end keywords. While indexing for a larger number of keywords helps to drive qualified traffic, that alone isnât enough to generate conversions on Amazon. We also have to make sure that the traffic we bring to our listing with highly relevant keywords has all of the information needed to actually make a purchase. There are several areas on your listings that are not as important for indexing but are still important for your search ranking because it helps with conversion rates. In this...
2019-09-0917 minMarketplace Blueprint: Product Marketing Strategies for AmazonEP 1: Listing Fundaments for Selling on AmazonIn this episode, Robyn shares the foundation pieces of creating a listing that sells on Amazon. This includes going through the areas that indexed for organic search on Amazon. We see so many sellers that only think about their title, bullets, and images. While that used to be enough to just optimize your title and bullets, now you need to maximize all of the available structured data for your listing. We give you some recommendation for the title, bullets, and maximizing the number of characters in the backend search terms. As you are creating your listings you want to ma...
2019-09-0926 min