Shows
The Soloist LifeShould Whale Clients Be Part Of Your Service Mix Right Now?Conventional advice from pundits says never serve "whales" in your consulting business. But what if they're wrong? (Hint: they are.) A whale model CAN work in the right circumstances, provided it’s a fit with how you like to work and you design and price them correctly. Here’s my advice on whether (and how) to add whale clients to your service mix:What exactly makes a client a whale?A few examples of highly successful whale business models—how they’re structured and how much revenue they deliver.Why conventional "wisdom"...2025-04-1710 min
The Soloist LifeAligning Your Podcast With Your Business Growth with Reuben SwartzHave you noticed that expertise podcasts—even from “celebrities”—tend to have an arc? They grow, they evolve, they might even shrink or pause for awhile and at some point they end.When Sales for Nerds host Reuben Swartz put his highly rated 100-episode podcast on hiatus with an intriguing announcement, I invited him to the show to talk about:Why he hit the pause button on Sales for Nerds.Where his podcast aligns with his core Soloist business—and where it diverges.How he thinks about the value of his time and t...2025-04-0337 min
The Soloist LifeHow To Scale From $200K (Without A Single Hire)When you’re building a Soloist expertise business, it’s pretty common to plateau around $200K or so in revenue.Typically at that point, you’ve found your groove and can reliably hit that number—but if you want to scale beyond that, conventional wisdom screams that it’s time to hire employees.Uh, no.You’ve got plenty of faster, easier and safer choices when you want to scale:Why hiring employees can be a viable model (I built and sold a boutique firm to the big boys for seven figures), bu...2025-03-2015 min
The Soloist LifeFounders with Kids…Building A Paid Community with Sarah K. PeckMaybe you’ve toyed with building a paid community as part of your business model. Or you gave it a shot and later shelved it because you just couldn’t make it work. Start-up Parent Founder Sarah K. Peck goes deep on how she built three paid communities:How she chose the initial idea that morphed into her company and multiple highly engaged (paid) communities.Why what looks like overnight success (260 applications for 25 spots) was actually years of experiments, trials and listening to a consistent audience.How she looks at experimenting today—and why a...2025-03-0651 min
The Soloist LifeNow Is The Time To Flex Your PowerAre you feeling whipsawed or demoralized by the U.S. headlines lately? You’re not the only one 😉. And yet after you take a moment to confirm your values, you'll realize that now is exactly the time to flex your power:Why building our businesses is precisely what we need to grow our wealth, impact and power. Yes, power.How to think about your economic and leadership power in this current environment.Why we need to do more than just resist cruelty, hatred and all the “isms”.When it’s time to s...2025-02-2005 min
The Soloist LifeWhen It's Time To Re*shiftAs we close out 2024 (and Season 3 of The Soloist Life), it feels like the right time to revisit how we can best bring our light to the people we most want to serve:Why now is the time to lean into your personal genius.What I’m committing to for 2025 😉.What exactly is a re*shift (and why might you be ready for one)?The eight areas of life and work that you can custom blend to create your uniquely rich life.Wishing you a happy holiday season and a joy...2024-12-2307 min
The Soloist LifeMindset vs. Results: Navigating Growth Over Time with Ed GandiaWhen you’ve run your Soloist business long enough, you’ll see cycles: changes in the market, changes in you/your interests and situation and your bank account. Business coach Ed Gandia shares how his business, his financials and his mindset have changed over 18 years as a Soloist:Growing his first freelance business entirely by word of mouth—and the markers he used to decide when to invest more or pivot.The role of fear in his decisions and business growth (and why it’s different today).Building a community when that skillset isn’t pa...2024-12-0531 min
The Soloist LifePulling Out of a Revenue Nosedive with Chris FerdinandiCategories: Growing Revnue + Wealth, NichingLink: https://rochellemoulton.com/soloist_podcast/pulling-out-of-a-revenue-nosedive-with-chris-ferdinandi/?utm_source=subscriber What do you do when your consistently growing revenue suddenly takes a nosedive—and your peers are feeling it too? Soloist Chris Ferdinandi walks us through the experience and the experiments he conducted to start lifting himself out of it.Why he built his business as a side hustle and didn’t go solo until he matched his corporate salary.The financial and emotional hit of a 50% revenue drop—and how to experiment without morphing to panic.2024-11-2141 min
The Soloist LifeExperimenting With Your Business Model with Jessica LackeyWhen you started your business, you probably imagined steady revenue growth under your original business model—only to discover that the only way to grow the way you want is by experimenting! Business Coach Jessica Lackey (a McKinsey and Nike alum) shares her year-by-year experience in crafting her ideal business model:How she contracted for “bridge jobs” in Year 1 to ensure cash flow—and why she’d do it again.Year 2: building a “whale” delivery model with enough whales so you’re not overly dependent on any one.Why she pivoted from a 1-1 delivery mode...2024-11-1434 min
The Soloist LifeGetting Your Finances Straight For A New YearIf this last year was NOT smooth sailing for your Soloist business finances, now is an ideal time to pave the way to better. There’s still time to avoid unpleasant surprises (think giant tax bills) and start streamlining your financial life before year-end:The five strategic pieces of information you want in your hands before year-end.How to think about your financial team (and why it’s worth investing in the right experts).How a financial surprise made me completely shift how I managed my business cash flow.Why you want to buil...2024-11-0708 min
The Soloist LifeWhen Your Business Gives You Lemons with Jenny BlakeWhen you’re in the midst of an overwhelming business challenge—your revenue plummets, your audience dries up, you can’t seem to make a sale—what do you do? Award-winning author and podcaster Jenny Blake takes us through the messy middle, sharing her story of challenge, resilience and percolating without yet knowing the answer:Why her first reaction to a pandemic-induced 80% revenue drop was “I wrote a book called Pivot—I’ve got this.”How that reaction turned to “I couldn’t fake it anymore—I couldn’t pretend anymore. I didn’t have any hope left…” whe...2024-10-3151 min
The Soloist LifeGet Yourself Booked On PodcastsBeing a podcast guest pays some excellent dividends: introducing you to new audiences, practice delivering your point of view and honing your message for starters. But how do you get yourself booked?The qualities that will make you a solid, bookable podcast guest.The 5-step system to get consistent results to your podcast guesting requests.The one thing you must have before pitching yourself to a single podcast.Why smaller, niche podcasts may be ideal, especially when first starting to guest.How to craft your pitch—and the 3 paragraph fo...2024-10-2417 min
The Soloist LifeAI Use Cases For Soloists with Heidi ArayaYou’ve heard the hype about AI, but how can you tactically and strategically use it to manage and grow your Soloist business? Global AI consultant Heidi Araya—who says “experts should be experts, not task-jugglers”—gets highly specific on how we can best use AI right now:Why your most productive use of AI starts with where friction currently lies in your business.Saving time: buying or building AI assistants for the time-intensive tasks typical with knowledge work.Creating a “librarian” to answer questions from your existing content—internally, externally (with or without monetizi...2024-10-1733 min
The Soloist LifePulling Yourself Out Of A SlumpThis episode is inspired by a listener question that I’ve been hearing a lot lately: how can you pull yourself out of a slump? And does a prolonged slump mean you’re not cut out to be a Soloist?The gift (and the hidden cost) of a great first year as a Soloist.Why hitting the wall—where your revenue tanks or plateaus—happens, especially with new-ish Soloists.When it’s time to invest in positioning yourself appropriately and developing a sales system to consistently fill your pipeline.One simple action to...2024-10-1011 min
The Soloist LifeEmbracing Neurodiversity with Diann WingertDoes your brain seem to work differently than those around you—maybe you even went solo so you could operate at your best? Coach (and former psychotherapist) Diann Wingert shares her experience advising the neurodiverse:Neurodiversity—what it is, why it’s a spectrum and how experts look at it today (hint: don’t think of it as a disorder).Why so many neurodiverse people become entrepreneurs—and serial entrepreneurs.The signs you might be on the ADHD spectrum (and what to do with that if you are).How understanding the unique cha...2024-10-0338 min
The Soloist LifeWhy Your Voice Needs To Be Out ThereIf you’ve ever hesitated to put your voice “out there” because you’re not the “right” size, shape, age, race, gender, orientation, know that you’re not alone. But it’s time to step up and be heard:Why it’s harder to sashay on stage with your megaphone when you’re different from the norm in your community (and yet you’ll be more memorable when you do).How creating a routine—a schedule—can keep the fear harnessed.Enlisting a partner(s)-in-crime to push you forward or back you up.Scoping out the...2024-09-2609 min
The Soloist LifeMoving Countries With Your Business with Casey Kelly-BartonHave you ever considered moving yourself and your business to a new country? Content marketer Casey Kelly-Barton did just that and shares her challenges and opportunities as an ex-pat:Her journey to niching into the intersection of three related niches— including how niching bumped up her revenue and reduced her hours worked.Meeting the challenges to building a business while single-parenting after a divorce (and the most freeing thing she let go of).Why she decided to move countries with her business—and how long she let the idea simmer first.How...2024-09-1932 min
The Soloist LifeHow Do I Make More Money As A Soloist?Demand is feeling lighter—you’re getting fewer inquiries or buyers seem to be more price-sensitive and you’re starting to worry about the economy. What do you do next?Why it doesn’t matter what the economy is doing when you play your own game.How “Mariah” added a new revenue stream when her primary one started losing steam (and a low-risk way to experiment with pricing).A tiny niching down test that can pay big dividends.Why experimenting with tactics can sometimes uncover a profitable new direction.When to cons...2024-09-1211 min
The Soloist LifeMastering Live Events with David C. BakerThinking about hosting a live event, but not sure how to make it well-attended, profitable and worth your time? Renowned author, speaker and creative firm advisor David C. Baker lifts the curtain on his wildly successful MYOB conference and live events:The role of in-person live events in David’s expertise business model (plus a peek at the numbers for his four revenue streams).How his pandemic pivot from in-person gatherings became a new lead generation source—and removed travel from his client engagements.Why his conferences and events include multiple opportunities for atte...2024-09-0536 min
The Soloist LifeMaking More and Working Less with Jonathan StarkHow can you work less and make more than you are right now? There is a glide path if you’re willing to experiment insists Jonathan Stark, author of Hourly Billing Is Nuts. Yes, the dynamic Business of Authority duo is baaaaaaaaack for an episode:Two experiments to try if you’re currently billing by the hour and want to explore alternatives.How to start thinking about value vs. time, especially when you hit the maximum number of hours you are able—or want—to work.What options to consider to ratchet up your rev...2024-06-2748 min
The Soloist LifeBuilding A Values-Aligned Business with Lucy FloresIs it possible to build a profitable expertise business that is 100% values-aligned and mission driven? Lucy Flores—who has built a design studio dedicated to co-creating a more just, joyful and sustainable U.S. food system—says yes, with the results to prove it:Why she niched her business into food equity right from the beginning—and how it played out.How she thinks about and builds alliances, coalitions and partnerships (hint: she doesn’t have competitors).Her approach—as an introvert—to investing in relationships and meeting new people in her field.2024-06-2035 min
The Soloist LifeTurning Your “Weakness” Into Your Genius with Jeff EamerEveryone has difficulties in life—and sometimes our unique genius arises from how we deal with them. Take Psychotherapist Jeff Eamer who turned a challenging mental health diagnosis into a life of purpose:How he moved from being an award-winning ad agency wonderkind to nabbing a 3-picture Hollywood deal.Why crashing—hard—led him to get help with his mental health.When saying yes to a $100K investment and six years of study and practice was exactly the right move.The importance of building and maintaining routines and boundaries.The si...2024-06-1338 min
The Soloist LifeManage Your Energy, Not Your TimeWhat if the standard productivity advice gets it wrong? What if your performance, health and happiness are grounded in how well you manage your energy, not your time?Jim Loehr and Tony Schwartz’s The Power of Full Engagement makes an excellent case for the role of energy in performance:The four types of energy—physical, emotional, mental and spiritual—and how they interrelate.How harnessing all energy sources allows us to optimize our productivity, happiness and engagement in the world around us.Why life—and work—isn’t a marathon, but a series...2024-06-0612 min
The Soloist LifeChanging Teams with Mark TreichelWhen you’ve been on staff at an organization—especially in the lead role— transitioning to consulting can be a bit disorienting. Consultant to credit unions Mark Triechel talks about the lessons learned in his switch from regulating an industry to advising them:How to quickly morph from “retirement” into a Soloist expertise business serving your former constituents.Dealing with non-competes and ethics clauses honorably while building your new business.Becoming a “Soloist with a twist”—why you don’t have to work alone.How “changing teams” allows you to continue serving an existing ni...2024-05-2331 min
The Soloist LifeForging Your Own Path with Kris JenningsCan you build a six to seven figure Soloist business doing the opposite of what “the experts” recommend? Consultant Kris Jennings has created exactly that by forging her own path:How her “tiny, tiny” email list delivered over $1 million in revenue (and provides a vehicle to nurture key referral relationships).How she thinks about and serves her list (hint: it’s exactly the opposite of what most every email marketer recommends).What she does with advice from experts and “gurus”.How she measures success—and how her metrics have changed as her business mat...2024-05-1630 min
The Soloist LifeFinancial Planning For Soloists with Sean MullaneyYou’ve got a bookkeeper, a CPA, maybe even a CFO/strategic financial resource for your business—when and where does personal financial planning fit in? Advice-only financial planner and author Sean Mullaney walks us through financial planning for Soloists:The types of financial advisors Soloists are likely to encounter—how they work and are compensated (and why that matters).The signs that tell Soloists you’ll likely get value from engaging a personal financial advisor.How to get started and identify potential planners that will meet your needs (and why geography just doesn’t...2024-05-0941 min
The Soloist LifeNavigating Transitions with Joe JacobiNone of us are immune to transitions—it’s just that they seem start piling up at “mid-life”. Olympic gold medalist and performance coach Joe Jacobi shares his story and how you too can navigate resistance and uncertainty to pursue purpose, performance and impact:What working as part of a two-person boat teaches you about collaboration (and it’s probably not what you think).Why sometimes winning comes down to making fewer mistakes than your peers—and correcting them more quickly.How focusing on the unique ways your experiences and expertise can help others will...2024-05-0247 min
The Soloist LifeProductivity For SoloistsA quick Amazon search shows over 50,000 productivity titles—probably because as a society, we are obsessed with being productive. But what does productivity look like for Soloists?My theory—and I’m curious for your experience—is that many Soloists approach productivity a bit differently:My own (positive) experience with the classic Getting Things Done—and what seemed missing for Soloists (hint: joy + impact).What happens when you lighten your cognitive load in organizing your work and life.How some contemporary productivity books, especially Slow Productivity (Cal Newport) and 4,000 Weeks (Oliver Burkeman...2024-04-2510 min
The Soloist LifeBuilding A $100 Million Business vs. Going Solo with Rob FeganWhen you’re focused on building a $100 million business with a co-founder, what could possibly make you peel off to become a Soloist? Consultant Rob Fegan shares how he pivoted from his first business to a highly profitable (and life-enhancing) Soloist consulting practice:Why he transitioned from co-founding and growing their potentially $100 million business to become a Soloist.The value of experimenting and failing—or succeeding—fast.How he 5x’ed his prices in a single quarter by focusing on the value he was delivering to his ideal clients.When to shoot fo...2024-04-1832 min
The Soloist LifeAcing Your First Year with Jacqui MillerThat first year after leaving corporate life can be tricky—do you say yes to most every opportunity or niche immediately and start saying no? Strategic communicator Jacqui Miller aced (by any measure) her first year as a Soloist and describes how she made it happen:The surprising first thing she did when leaving her corporate job to start her expertise business.Why she made the decision to niche right away—and then continued to niche down even more.How she decides which clients to take on and which to refer (and why she’...2024-04-1131 min
The Soloist LifeBirthing (and Monetizing) Your Authority Podcast with Alastair McDermottYou’ve been thinking about starting a podcast (or are just not happy with how yours is converting into leads and revenue). Prolific podcaster, author and coach Alastair McDermott shares how he created and runs multiple ongoing and evergreen podcasts:Why you’ll need to start before you’re ready (and the advantages of failing faster).How you might use an evergreen limited run podcast to fill a hole in your existing content or warm up your prospects.Why the podcast you start may not be the one you end up with (hint: it’s n...2024-04-0433 min
The Soloist LifeDoubling Revenue In A Single Year with Mike RyanMoving from a job in big corporate to building a soloist expertise business is a bit of an adjustment. Consultant Mike Ryan turned his sweet spot into a thriving business and last year doubled his already significant revenue—he shares his story:The transition from being a buyer to becoming the seller—and how he built his referral “machine” (hint: cold calling didn’t work).Why he ignored advice to grow by hiring employees—and what he did instead.The two things that first accelerated and then doubled his revenue.Why understandin...2024-03-2834 min
The Soloist LifeBuilding A Six-Figure Advisory Business (Working 15 Hours A Week) with Erica GoodeCan you build a six-figure advisory business working only 15 hours a week? CPA Erica Goode has—and she describes exactly how she did it (think serious boundaries):The lessons corporate burn-out can teach you about how to construct your own business.How setting rigid boundaries on her time allows her to meet all her work + life commitments.The value of time blocking (and another way to look at productivity).Why defining her version of “enough” allows her to stay focused and avoid chasing shiny objects.Introducing a potential new KPI fo...2024-03-2140 min
The Soloist LifeLessons From A Failed Launch—Is It Time To Quit?Failure can be an excellent teacher—if we’ll only let it! In this solo episode, I walk you through the lessons from a recent failed launch to answer that all-important question: Is it time to quit?Why continuing to pursue a passion project can sometimes masquerade as (business) madness.The dirty little secret almost no one who does public launches talks about.The top questions to ask yourself when an offering isn’t performing.TL;DR at minute 12.08, I make an announcement about my future services and this podcast 😉.LINKS2024-03-1413 min
The Soloist LifeAre You Doing Your Greatest Work with Dr. Amanda CrowellDr Amanda Crowell, author of “Great Work: Do What Matters Most Without Sacrificing Everything Else”, tells us how to get to the work we were most meant to do:How to get off the “productivity roller coaster of doom” to make the time for your Great Work.Why your health and happiness make your Great Work flow easier—and how to optimize for them.A few questions to consider if you haven’t quite figured out your Great Work (hint: the threads are already there).A framework to catalyze your Great Work from si...2024-03-0745 min
The Business of AuthoritySeth Godin - The Generosity of AuthoritySeth Godin joins us to explain the generosity of authority.Talking PointsWhat “authority” means to SethThe first things that Seth thinks of when it comes to funding a missionTwo different gamesWriting every dayLevels of freelancingImposter syndromePodcastingAkimbo workshopsComfort zone vs. safety zonePublishingWord of mouthWriting a bookFinding your alignmentMaking a decisionQuotable Quotes“The more they charge, the more authority they actually get.” –SG“If you win the game to be the most generous, then you earn the privilege in the area where you seek to have authority, to exchange status.” –SG“If you’re...2024-02-2942 min
The Soloist LifeMaking LinkedIn Work For You with Sarah GreesonbachLinkedIn Jedi Master (and Founder of the B2B Writing Institute) Sarah Greesonbach shares how she uses LinkedIn to grow her business and relationships--and how you can too.How Sarah managed to build two soloist businesses—one with clients and the other with students—with one LinkedIn presence.Using LinkedIn as a way to develop your point of view and practice your voice with your ideal people.Why it’s time to step up and be heard even if you don’t look or sound like whatever popular culture says is “in”.How to rev...2024-02-1541 min
The Soloist LifeBecome A Better Communicator In The Age of AI with Jessica MehringYou’re committed to becoming a better communicator to help your clients more effectively—and to turbocharge your marketing. Has AI complicated or instead simplified standing out with your communications? Consultant, author and writer Jessica Mehring shares the results of her research on the impact of generative AI on communicating strategically:Why even though she writes professionally, Jessica doesn’t use AI for writing (note how she instead leverages AI in the writing process).How the two key cons of using generative AI can be overwhelmingly trumped by its advantages.How empathy, listening and st...2024-02-0844 min
The Soloist LifeWill Your Body of Work Benefit From Licensing or Certification with Pamela SlimYou’ve built a successful consulting practice using methods, tools and frameworks you’ve developed and road-tested with clients—is it time to ratchet up your impact and revenue? Award-winning author, speaker and certification expert Pamela Slim walks through the practical and strategic considerations of scaling your IP.Pam shares her from-the-front wisdom:The benefits of deliberately codifying your intellectual property: your approach, method, tools and frameworks.Why B2B programs are often an easier sell (and far more lucrative) than B2C programs.How to tell if your business is a good...2024-02-011h 00
The Soloist LifeHow To Know If A Mastermind Is Right For YouChoosing a mastermind may well be one of your biggest investments as a business owner—and yet the right one will repay that investment many times over. How can you decide if a mastermind is right for you?In this solo episode, I explain:The three contributing factors that will impact the success you experience with any mastermind.Why you never want to join a mastermind where you’re the smartest person in the room.How to evaluate the mastermind facilitator (and why your spidey sense can be a good clue).2024-01-2408 minThe Soloist LifeMake Your Own Rules with Heather WhelpleyWe tend to live by a set of unconscious rules that we’ve inherited—from our families, our culture, the media and more. But when they keep you tethered to a way of life that isn’t serving your highest good? Award-winning author, speaker and podcast host Heather Whelpley says it’s time to make your own rules.Together, we unpack:The four types of rules we have “inherited” from outside forces and how they play out in our lives.How to become conscious of the rules you’ve internalized and adopted—and start testing wh...2024-01-1842 min
The Soloist LifeHosting A Purposeful Podcast with Lauren PopishPodcasting is a proven way to increase your authority, impact and revenue—but how can you produce a podcast that consistently achieves your goals? Lauren Popish, founder of The Wave (podcast editing for women, by women), shows how to clear the obstacles keeping you from starting—or continuing to grow—a purposeful podcast.Lauren shares her story and some frank advice:The two questions that you want to answer before recording a single episode (and use as a touchstone as you grow your ‘cast).How to think about hard costs vs. the valu...2024-01-1152 minThe Soloist LifeNavigating The Pit Of Despair AKA Tax Season with Shannon WeinsteinDo you cringe at the thought of tax season, wondering what ugly surprises lie in store for you? As fractional CFO to growth-minded business owners (and top podcaster) Shannon Weinstein says “You can’t hot glue and duct tape your numbers forever.”Shannon dives deep into how to set yourself up for a smooth tax season, no matter your business stage:Why collecting good data is an excellent place to start (and what to do if you’ve been avoiding your numbers).How one small mid-year ask of your CPA can save you a world...2024-01-0434 minThe Soloist LifeClaim Your Genius ZoneToday it’s just you and me for a special bonus episode on the cusp of a brand spanking new year. I ask you an important question: how would your life be different if you stopped working on things that drain you and directed that energy to your genius zone instead?Get re-energized and re-inspired by your business for 2024:The four “zones” of activities and why only one is worthy of your focus.What makes your genius zone so powerful (and unique to you).The surprising thing that happens in your busine...2024-01-0208 min
The Business of AuthorityBook Publishing Listener Q&AThe two main reasons to write a book for your expertise or authority business.The pros and cons of self-publishing vs. seeking out a traditional publisher.Positioning and pricing your self-published book—and whether to sell it on your website and/or amazon.How to find and vet the right editor(s) for your situation.The role of e-books vs. physical books and why you probably want both.Quotables“The two main reasons to write a book for business: there's the 300 page business card and there's the reve...2023-12-241h 08The Soloist LifeFree Time with Jenny BlakeHow can we earn twice as much in half the time, with joy and ease, while serving the highest good? That’s the fundamental question award-winning author and podcaster Jenny Blake set out to answer in both her business and her now classic book “Free Time: Lose the Busywork, Love Your Business”.Jenny shares some candid insights:The thrills and challenges of moving from a rollercoaster life (high pressure, fast paced) to one of joy and ease.What can happen when you remove yourself as the bottleneck in your business (hint: there are a lot...2023-12-1448 minThe Soloist LifeWhy We Need To Take More Risks with Emily OmierYou’ve made bold moves to get where you are, including having the guts to buck the norm and go solo. But are you still taking new (calculated) risks to build the business and life you’ve imagined? Consultant to open source start-ups—and confirmed risk taker—Emily Omier believes we need to take more risks.Emily shares her gutsy story and what it’s taught her about risk:What happens when you hit rock bottom in your life (while running your business) and must pull yourself out of it.The difference between something...2023-12-0741 min
The Soloist LifeHow Productized Services Can Change Your Life with Pia SilvaMoving from traditional custom projects to productized services can completely change how you run your business: think more revenue, more free time and more joy in your work and your life. No BS Agency founder Pia Silva did it for her own branding agency and now teaches others to do the same.We had a candid conversation about:What happens when your business is successful financially, but not sustainable.Why you want to evaluate both the revenue and profit of each service before deciding to launch—and how to build your confidence in ma...2023-11-3041 min
The Soloist LifeSelling For Soloists with Shannyn LeeSelling doesn’t have to be a grind—in fact it can be a joyful opportunity to help your ideal clients and buyers achieve their vision. That’s the refreshing viewpoint of sales maven and Win Without Pitching leader Shannyn Lee.We explore:How to take control of conversations around fees and value (hint: you may need to kick some old baggage to the curb).Developing selling frameworks that define how you’ll respond in each stage of your buyer’s journey (including how you’ll vet them).Why you want to be “kind...2023-11-1638 min
The Soloist LifeHow Much Money Can I Make As A Soloist?When speaking about positioning at a conference for creative business owners, a soloist approached me. After pivoting from a multi-employee business during the pandemic, she was pleasantly surprised at how much more she was earning solo.Our conversation inspired me to record this episode to share what is possible for soloists—and we’re not talking unicorns:The journey from something that looks suspiciously like freelancing to employing leverage in your business.The three types of leverage most soloists use to evolve their business.The pros and cons of using different type...2023-11-0912 min
The Soloist LifeStepping Fully Into Your Genius Zone with Rachel HuffYou're an expert at one thing that you know the market needs, but you’re feeling tugged to do something else—something that just might be in your genius zone. Do you go for it? Communication maven turned agency matchmaker Rachel Huff did—and she shares her experience.We discuss:The challenges of starting a new business on the cusp of a global pandemic (with two tiny children and no day care).Generating the courage to pivot from what you’re very good at to your genius zone.The importance of building...2023-11-0235 min
The Soloist LifeWhat’s The Point? A Value Conversation with Katie BurkhartHow can we do more of what we and our clients and buyers value—and less (or better yet, none) of what we don’t? That’s the focal point of essentialist thinker Katie Burkhart’s mission to evolve the way we work. We explore:The question to ask yourself before saying yes (and the freedom you give yourself when saying no). Why work life balance is a myth when what we really want is to integrate the two.How we have changed our collective view of what work really means (even if no...2023-10-2641 min
The Soloist LifeB2B Storytelling With Heart with Camille DePutterIt’s a conundrum: we know stories help make us better communicators, but we’ve also been told that too much personality “just isn’t appropriate” in a B2B context. Communication specialist Camille DePutter tells us exactly how to use storytelling to make an impact as a soloist.We talk about:Why storytelling is leaning into your thoughts, ideas, opinions, unique perspective and experiences.The questions that will help you uncover your best stories (and the role shame may have played in keeping a challenging story untold).Being both authentic and effect...2023-10-1944 min
The Soloist LifeTop Financial Moves When You Hit 3 Revenue Milestones with Erica Goode, CPAHave you noticed how no one talks about what to do financially when your business hits certain milestones—and then you’re left wondering what financial moves make the most sense? CPA Erica Goode is out to change that.We discuss:Building a solid financial base for your brand-new expertise business (and why it’s OK to start with a spreadsheet).How shame around money can keep you from getting the help you need—and why you want to reach out anyway.The value of consistency—in paying yourself a salary, staying cu...2023-10-1245 min
The Soloist LifeA New Way To Think About SEO For Soloists with Sarah MoonIf you’re like most of us in the soloist expertise space, you probably think of SEO—if you bother with it at all—as picking the right keywords so that maybe you’ll get discovered in a google search. But marketing consultant Sarah Moon has a different take.We explore:Why SEO is not the mysterious, robotic box we’ve heard about—and a new way we can think about it.How to discover—and capitalize on—the big questions your audience is asking when they search.When SEO can help you discove...2023-10-0545 min
The Soloist LifeDownsizing A 7-Person Agency To Go Solo with Laurel SchererOver nine years, Laurel Scherer built her digital marketing agency to a highly engaged and talented team of seven employees. In 2023, she decided to go solo—she shares her experiences with shedding employees for the freedom and flexibility of a solo business.We dive into:The day-to-day realities of running a firm with employees.How having employees impacted revenue and profit growth plus the owner’s personal bottom line.The emotional, cognitive and time commitment of being responsible for employees, their career growth and the underlying business.The pleasant surp...2023-09-2834 min
The Soloist LifeWinning The Scalability Game With Erin AustinHow can you scale as a soloist in the expertise space? You turn your expertise into assets that will work for you. Erin Austin—strategic lawyer and consultant—explains how to increase your revenue and impact by moving from fully customized services to leveraged income streams.We talk about:The eight business problems we create for ourselves when we only provide custom services.The “buckets” of intellectual property and how to think about them in your expertise business.How to decide which of your ideas make sense to protect and nurture.Why...2023-09-2137 min
The Soloist LifeFrom $35,000 to Gunning For $1 Million with Mindi ZissmanMindi Zissman started her specialized B2B content firm so she could work from home and replace her then $35K salary. Today, she’s gunning for the $1 million mark and no one in their right mind would bet against her.We talk about:What it takes to leave a comfortable job to start your first business.Revenue progression: hitting your first $100K and busting through your significant income plateaus.How to leverage through hiring/contracting “mini me’s” to do client work (and why systems will become your saving grace).The ma...2023-09-1440 min
The Soloist LifeWhat's A Soloist?Before I start introducing you to some amazing guests in the soloist space, it makes sense to start with an important question: what exactly is a soloist anyway? And why would you want to be one?I talk about:Finding delight the soloist way, despite having built—and sold to the big boys—a successful firm with employees.Why a soloist business allows you to earn more money, more reliably with none of the employee hassles that can eat up your energy and keep you awake at night.The importance of niching, discovering the revolution you were...2023-09-0710 min
The Soloist LifeCarving Out Your Niche And Discovering Your Mission with Geraldine CarterGeraldine Carter started her business because she didn’t want to be an employee again. EVER. But when she discovered how much she loved coaching CPAs, she set a clear and compelling mission: helping overworked CPAs create the accounting firm and the life they have always wanted.Geraldine joins me for a no-holds-barred conversation about business, money and impact: What to do when you have to make your business work because you never want to be an employee again.How to find your people and zero in on your mission to serve them.2023-09-0752 min
The Soloist LifeTrailerThe Soloist Life podcast welcomes you into real, gutsy conversations with revolution leaders, authors, and Soloists who are kicking butt and taking names. We’re uncovering the very best ideas, strategies and mindset shifts to build your ideal life the soloist way. Hosted by Rochelle Moulton, author of The Authority Code and champion of the Soloist life.2023-08-1802 min
The Business of AuthorityJill Konrath - Getting Paid To Give (Almost) Everything AwayHow to give away expertise for free and make good money doing itTalking PointsSelling more in less time without pushingHow having a mission can help you strategicallyThe roles that writing a book can play in a businessHow to give away expertise for free and make good moneyThe importance of a good mailing listOne way to constantly be in creation modeQuotable Quotes"I didn't sit down one day and decide I wanted to be well-known."—JK"How can I help these people and not go broke?"—JK"People in the consulting business fund...2023-06-1347 min
The Business of AuthorityBlair Enns - Pricing CreativityGuest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity.Blair's BioBlair Enns is a 25-year veteran of the business side of the creative professions. In 2002, he launched Win Without Pitching, which has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops & webcasts. Blair is the author of "The Win Without Pitching Manifesto" and the forthcoming "Pricing Creativity: A Guide to Profit Beyond the Billable Hour"LinksPricing CreativityWin Without Pitching2Bobs PodcastBlair on TwitterBlair on LinkedInImplementing Value Pricing...2023-05-1844 min
The Business of AuthorityFighting The Busy-ness MonsterHow years of conditioning have wired our brains to believe that more and/or harder work is always better than “sloth”.What happens when you move away from billable hours, where more work=more money.The importance of building some structure—for example a system for lead generation—so you’re always “gardening” whether your business is in a peak or valley.Why you want to hold a big picture vision beyond your business to keep you grounded and focused.RESOURCESRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan...2022-09-2647 min
The Business of AuthorityMaking Email Work For YouHow to think about email as a tool to spread your ideas and share your expertise.Why simple is often best—and what to focus on to keep it that way.Basic automations that will allow you to help more people at scale (without overcomplicating your life).Creating the client and buyer experience that stays true to your brand and message (hint: you’ll want to test how it’s working).RESOURCESRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | TwitterQu...2022-09-1241 min
The Business of AuthorityLeveraging Your IP with Erin AustinHow to think about your intellectual property and the steps to take to protect it under U.S. law.When you might decide to give your content away to spread an idea vs. keep it close for revenue generation.The role of registering and monitoring various elements of your intellectual property.How to decide whether you’re ready to license your knowledge (hint: it’s not for beginners).Using licensing to scale your business and create a saleable asset.Quotables“We use intellectual property laws to provide a lega...2022-08-2946 min
The Business of AuthorityWhy Editing = ThinkingHow writing and speaking play different roles in crystalizing your thoughts.The role that consistently writing and editing plays in the evolution of your authority.Why (and how) editing allows you to deepen not only your market authority, but the impact of your work.What happens when you socialize your writing—and how to edit your way to the right audience.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQuotables“The difference between writing and speaking is crystallizing...2022-08-1535 min
The Business of AuthorityWorking Out Your Business ModelWhat exactly is a business model (and how to think about yours)?The difference between your business model and how—and what—you charge.The four most common business models we see in the expertise space and how to make each one work for you.Considering hiring employees? How to think about growing with—and without—employees.Sidestepping the slippery slope that is hiring specialized help—from mini-me’s to social VAs—to grow your business.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List ...2022-08-0145 min
The Business of AuthorityWhen Your Partner Is Not On The Same PageWhy having partners with different risk tolerances can actually be helpful.Engaging the status quo person—who is usually happy—in a change that will work for both parties.The role of identity in business conflicts and how to understand yours and your partner’s.Why resolving even minor conflict often means revisiting your joint objectives and strategy.How to be brave and address potential conflicts early so they don’t fester or run you off the rails.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | D...2022-07-1839 min
The Business of AuthorityHow To ConferenceThe role of live speaking in building authority and how it fits into your business model.How to decide which conferences are worth your time, energy (and cash) to attend.An array of tactics to leverage your conference attendance.Using media intentionally to engage conference attendees and make your new relationships more sticky.Picking the right conferences as a new(ish) speaker and how to ensure your investment will pay off.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | Twitter2022-07-0456 min
The Business of AuthorityHow To Conduct A “Listening Tour”Why—and under what circumstances—you might want to consider a listening tour.How to choose who to interview and increase your chances for getting a yes.Uncovering specific belief systems and comments that you can incorporate into your sales copy.The one question that will get your interviewees to go deeper in sharing their experiences.Why avoiding any sort of persuasion is critical (and how to stay in listening mode).LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQuo...2022-06-201h 00
The Business of AuthorityHow We RollJust as we have each built our own systems to produce our desired outcomes, there is no one perfect model of working.Conscious experimenting—with your ultimate vision firmly in mind—will help you master how to best invest your business building time.Why when you find your sweet-spot, “work” doesn’t have to feel like work.How pivoting from serving clients day-to-day to high-level advisory or teaching (books, courses, speaking) shifts how you spend your time.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcher...2022-06-0655 min
The Business of AuthorityUsing Today’s Profits For Tomorrow’s Legacy with Erica GoodeThe big money decisions you’ll want to make early and how to decide between setting up a sole proprietorship, an LLC or a Sub S.When does it make sense to build processes to handle things like paying yourself and funding and paying taxes?What to ask your CPA and why you don’t want to wait till year-end to get advice.When to look for longer-term, perhaps tax-advantaged opportunities for savings.How to think of and use your business profits now to build your desired legacy later on.Qu...2022-05-2350 min
The Business of AuthorityFinancial Checkup TimeWhy May is the perfect time to schedule a strategic tax planning call with your CPA.How to pay yourself and fund your tax liability, even when you have spikes in your income.Who you need on your team to get the right advice—and why it’s worth hiring experts (hint: peace of mind is priceless).Setting up tax-advantaged plans now instead of waiting until year-end.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQuotables“So I have these lik...2022-05-0939 min
The Business of AuthorityAre You Overdelivering?Our tendency (especially in proposal situations) to acquiesce to client requests—and how to re-direct that for the good of all.The power and status dynamics surrounding consultants serving clients and what happens if we start treating clients as higher status.How overdelivering can seep into your firm’s practices and where to nip it in the bud.Developing a healthy mindset around service delivery, providing value and decoupling your fees from effort.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQuo...2022-04-2541 min
The Business of AuthorityWhen It’s Time To Un-Stick YourselfGetting yourself the endorphin rush from physically getting up and going outside or meeting a friend.How to keep pushing the envelope even as you’re doing the routine things that make your business run.Why that feeling of putting your “baby” out there can feel crazy-scary—and how to do it anyway.How to tell the difference between when you’re laying groundwork for your next thing or just burning daylight.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQuotables“I...2022-04-1136 min
The Business of AuthorityGet Different with Mike MichalowiczHow books have been a pivotal source of his authority (and a substantial slice of his overall revenue).The role of his communities in concepting and testing book ideas—and why members who aren’t super fans are especially valuable.Why incremental and real-life experiments are so critical to testing new ideas.The value of going for small wins—even when complexity is the “better” solution.Why being better is not enough.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | Twitter2022-03-2826 min
The Business of AuthorityThe Dark Side Of ReferralsWhy relying on referrals is a passive strategy with few controls—and a dangerous hidden cost.The difference between referrals and word of mouth from your authority-building efforts.The one exception where a referral system can be exactly the right approach (and it applies to a VERY small slice of experts).Why investing in broader market moves (e.g. publishing and speaking) will bring you business faster and more reliably than courting referrals.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQ...2022-03-1433 min
The Business of AuthorityTime ≠ MoneyGetting over any residual guilt from not charging based on your effort (“I can’t charge them that much—it wouldn’t be fair/right/honorable”).Why the best clients don’t really care about how much time you spend serving them—and what they do care about instead.How to begin shifting your sales conversations toward high value outcomes and away from time.The relationship between the altitude you’re operating at and the time it takes you to provide value.Quotables“Through conversation with the people for whom you are makin...2022-02-2834 min
The Business of AuthorityTrusting Your VoiceWhy a big chunk of trusting your voice is being brave enough to let your “weirdness” out so you can find your tribe.The value in being authentically consistent and how to course correct as you go.Learning to keep playing your game, in your style, no matter where you are and what you’re doing.Why trusting your voice is an iterative process—and how to ensure you’re consistently reinforcing who you are.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedI...2022-02-1444 min
The Business of AuthorityProfit With PurposeWhy you need to answer this question: how much profit is enough for you?How to work your way up the difficulty scale to find clients with bigger, more expensive problems so that you can work less.The myth behind doing hard work—and how to work less without guilt.Making an impact with your ideal audience that leaves a memorable footprint (and builds a sustainable business).LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQuotables“Assuming you're c...2022-01-3139 min
The Business of AuthoritySystems Gravitational PullWhy the more you invest—time, money and processes—in any system the more it starts to limit your thinking.The value of choosing your apps/vendors wisely and then going all in for the future vs. frequent platform switching.Protecting yourself (and your business) if one of your systems goes bad.How to think about changing and communicating systems when you have clients and buyers using them regularly.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditcherville | LinkedIn | TwitterQuotables“The more co...2022-01-1728 min
The Business of AuthoritySystems, Habits and Creating TimeWhat insights your current behaviors, systems and habits can give you into creating more time.The value of time boxing—limiting the period (and the amount of head space) you’ll devote to a particular thing.Using habit stacking to create efficient ways to complete “must do” tasks.How to use consistent habit tracking—aka streaks—to motivate you to stay on course.When to buy back time—and overcoming your mental blocks that keep you from doing it.Quotables“Checklists or SOPs lift a weight off of you. It's thi...2022-01-0348 min
The Business of AuthoritySelling ResultsWhy a focus on outcomes naturally changes your sales conversations and how you think about delivery.How becoming the client yourself helps crystallize the importance of outcomes vs. inputs.Changing your mental model away from valuing time spent to the outcomes your clients are seeking.Becoming the Mercedes option where your clients happily pay big premiums for your reliably transformative outcomes.How using an outcomes focus in the sales process also weeds out undesirable clients.LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List...2021-12-0646 min
The Business of AuthorityOvercoming Set Points and PlateausThe role of your mindset in breaking through set points and powering past income plateaus.Deciding when it’s time to change your revenue model to provide your business with greater leverage—and larger earnings potential.How to think about and reframe limiting beliefs that keep you from making big leaps in your business.When your past experiences are powering decisions today that don’t serve you or your business growth (and how to re-wire them).LINKSRochelle | Email List | Soloist Women | LinkedIn | Twitter | InstagramJonathan | Daily List | Ditchervi...2021-11-2242 min
The Business of AuthorityBook Publishing Listener Q&AThe two main reasons to write a book for your expertise or authority business.The pros and cons of self-publishing vs. seeking out a traditional publisher.Positioning and pricing your self-published book—and whether to sell it on your website and/or amazon.How to find and vet the right editor(s) for your situation.The role of e-books vs. physical books and why you probably want both.Quotables“The two main reasons to write a book for business: there's the 300 page business card and there's the reve...2021-11-151h 08
The Business of AuthorityThe Authority CodeHow “selling” your work completely changes once you’ve positioned yourself and monetized your expertise.Building your business in “white space” and a new way to think about your big idea (hint: we’re talking revolution).Why your genius zone is a pivotal element of your authority positioning.Rethinking your business and revenue model to more closely match your positioning (and your genius zone).Getting comfortable with publishing—testing your point of view—until you’re ready to start playing on other people’s platforms.Quotables“If you like this show, yo...2021-11-0846 min
The Business of AuthorityLeveling Up Your SystemsA new way to think about big projects based on how you work best—and the value of absolute clarity with your plan.What happens when you fall into flow on a big project that needs room to breathe.The unintended consequences of changing your environment.How to find the system(s) that will work for you—and why you don’t need to worry if they look entirely different than what works for someone else.Adopting the mindset of a creator—and aligning it with your daily habits.LINKS2021-10-2534 min
The Business of AuthoritySales Meeting = Sample EngagementHow to set expectations and boundaries in the initial sales meeting (and why that’s critical to the progression of your project).Why the client isn’t always right or always wrong—and how to adopt a mindset that allows you to keep the outcomes front and center.Finding socially acceptable ways to push back when the client(s) starts leading down a path that doesn’t serve the outcome.Getting to the point where you believe you don’t need this client, this project—and why having a safety net is crucial.Why sal...2021-10-1141 min
The Business of AuthorityAsk Us AnythingWhat kind of pricing model would you recommend to a consulting agency that has traditionally relied on a retainer model?How do you think international business and economics can and should impact pricing? I’ve seen agencies price certain fixed cost products lower in certain countries to make them more accessible.How should small businesses consider reorienting their offerings within the current economic situation? Is now the time to be moving toward industries that are profitable or focusing on industries with high value problems to solve?Do you have any specific tactics or st...2020-10-051h 00
The Business of AuthorityHeck Yeah HeadlinesThis week on TBOA, Rochelle and I talk about the importance of knowing how to get your clients to shout “Heck, yeah!”Talking PointsWhat your website is forWho your website is forWhat you want to happen in the first second a visitor lands on your pageThe importance of knowing the language of your ideal buyerWhat to do if niching down on an ideal buyer feels too riskyQuotable Quotes“If your site isn’t getting you leads, it’s broken. It might as well be down.”—JS“It’s really hard to decide wha...2020-09-2141 min
The Business of AuthoritySelling ServicesNOTE: Rochelle and I recorded this episode before the terrible news about George Floyd hit. We both support the #blacklivesmatter movement and hope everyone will take action to support much needed change. Here’s a good place to start if you’re not sure how to help: https://blacklivesmatters.carrd.co/How to make selling the invisible—your services—tangible in the mind of your ideal buyer.Why once you reach a certain level of technical mastery, your most impactful investment won’t be in more technical knowledge. What will drive sales far more than t...2020-06-0834 min
The Business of AuthoritySeth Godin - The Generosity of AuthoritySeth Godin joins us to explain the generosity of authority.Talking PointsWhat “authority” means to SethThe first things that Seth thinks of when it comes to funding a missionTwo different gamesWriting every dayLevels of freelancingImposter syndromePodcastingAkimbo workshopsComfort zone vs. safety zonePublishingWord of mouthWriting a bookFinding your alignmentMaking a decisionQuotable Quotes“The more they charge, the more authority they actually get.” –SG“If you win the game to be the most generous, then you earn the privilege in the area where you seek to have authority, to exchange status.” –SG“If you’re...2019-10-1442 min
The Business of AuthorityJill Konrath - Getting Paid To Give (Almost) Everything AwayHow to give away expertise for free and make good money doing it
Talking Points
Selling more in less time without pushing
How having a mission can help you strategically
The roles that writing a book can play in a business
How to give away expertise for free and make good money
The importance of a good mailing list
One way to constantly be in creation mode
Quotable Quotes
"I didn't sit down one day and decide I wanted to be well-known."—JK
"How can I help these people and not go broke?"—JK
"Peop...2018-07-0947 min
The Business of AuthorityWorking Solo vs Starting a FirmThe pros and cons of working solo vs building a firm.
Are you thinking about building a firm? Rochelle and I explore the pros and cons from every angle on this week's show.
Talking Points
What's the difference between a building a firm and hiring support staff?
Can you grow a business without hiring junior employees?
How to decide which approach is right for you.
Are there ways to experiment with building a firm without betting the business on it?
What are the differences between hiring contractors and employees?
Don't let the market turn...2018-05-1428 min
The Business of AuthorityTrue FansSome thoughts on how to attract your true fans.
True Fans
On this week's TBOA, Rochelle and I share some tips on how to attract your true fans.
Talking Points
You have to share your expertise freely and often enough to keep the audience warm.
Sharing provocative ideas will attract good clients and drive away bad clients.
If you're not creating any haters, you're not doing it right.
Choose a medium that you're comfortable with and is popular with your audience.
Quotable Quotes
"A true fan is someone who will...2018-05-0724 min
The Business of AuthorityUncovering Your Client AvatarThe more you know about your ideal clients, the easier it will be to attract them.
On this week's TBOA, Rochelle and I talk about client avatars: what is it, how to create one, and why you should care.
Talking Points
What exactly is a client avatar?
Questions to ask yourself to uncover your client avatar
Deciding how many client avatars you should have
How to make ideal clients more receptive to your message
The value of sharing stories of transformation
Links
The Brain Audit by Sean D'Souza
Book Yourself Solid by...2018-04-2330 min
The Business of AuthorityHow Easy Do You Make It To Work With You?Just how easy (or hard) do you make it for you customers to work with you?
On this week's TBOA, Rochelle and I talk about just how easy you should make it for clients to work with you.
Talking Points
Putting up hurdles for clients can be a good idea, but only if they're intentional
The types of product sales that should be frictionless, and the ones that shouldn't
When to require that clients jump through hoops
How to know when your marketing and sales processes are attracting the wrong kind of people
What...2018-04-1628 min
The Business of AuthorityBlair Enns - Pricing CreativityGuest Blair Enns gives us a look behind the scenes of creating his new book Pricing Creativity.
Blair's Bio
Blair Enns is a 25-year veteran of the business side of the creative professions. In 2002, he launched Win Without Pitching, which has worked with thousands of creative professionals in numerous countries through direct engagements, seminars, workshops & webcasts. Blair is the author of "The Win Without Pitching Manifesto" and the forthcoming "Pricing Creativity: A Guide to Profit Beyond the Billable Hour"
Links
Pricing Creativity
Win Without Pitching
2Bobs Podcast
Blair on Twitter
Blair on...2018-01-0844 min
The Business of AuthorityFinding Your Sweet SpotHow to find the overlap between your expertise and your what your client needs so you can operate in your genius zone.
Links
Rochelle's Customer Avatar Brandsheet
If You’re Not Turning Down Work You Don’t Have A Brand
LINKSRochelle | Email List | LinkedIn | Twitter | InstagramJonathan | Daily List | Website | Ditcherville | LinkedIn | Twitter 2018-01-0827 min