Shows
Mastering eCommerce Marketing167. The Biggest Myths About AI Marketing with Satej SirurWelcome back to Mastering eCommerce Marketing with your host, Eitan Koter.Today’s guest is Satej Sirur. He’s the co-founder and CEO of Rocketium, a company helping brands simplify the messy world of creative production using AI and automation.We get into the real problems teams face when creating content at scale. Think hundreds of ad versions, across different platforms, with different formats, languages, and rules. Satej explains how Rocketium helps companies handle all of that, from building the creative itself, to approvals, compliance checks, and even pulling data to see what’s actually workin...2025-06-0530 min
The Backstory on Marketing and AIHow AI is Powering Creative Analytics and Market ResearchIn this episode of The Backstory on Marketing and AI, host Guy Powell interviews Rocketium CEO Satej Sirur to explore the evolving intersection of AI and marketing. Discover how Rocketium is helping brands automate ad creative generation at scale while maintaining brand compliance, improving speed to market, and reducing creative friction.Satej explains how their platform integrates design, brief, and analysis into one seamless system, and how AI agents support different roles across the content lifecycle. The discussion also introduces the concept of creative analytics, allowing teams to understand what visuals, copy, and layouts actually drive results.2025-06-0428 min
eCommerce Marketing PodcastAutomating Ad Creative with AI - with Satej SirurIn this episode of the e-commerce marketing podcast, host Arlen Robinson speaks with Satej Sirur, CEO of Rocketium, about the transformative impact of AI on ad creatives. They discuss Satej's journey from Microsoft and AWS to founding Rocketium, the challenges brands face in ad creation, and how AI tools streamline the creative process. The conversation highlights real-world applications, such as Colgate's experience with Rocketium, and explores the future of AI in creative production. Key Episode Takeaways: AI is fundamentally changing how brands create ad content. The need for multiple versions of ad creatives is crucial. Traditional...2025-05-2634 min
Marketing x AnalyticsMarketing x Analytics: Revolutionizing Creative Content with AI, with Satej SirurWatch this episode on YouTube!
In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Satej Sirur, Founder and CEO of Rocketium. Satej discusses Rocketium's mission to streamline content creation and analytics for large enterprises and agencies using specialized design and AI tools. The conversation covers the evolution of Rocketium, the shift from B2C to B2B, insights on funding, marketing strategies, and the potential future role of AI in business. Satej shares valuable lessons on customer focus, product development, and navigating startup challenges.
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Neil Wilkins PodcastScaling Automation, with Satej SirurSatej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today.Connect with Satej Sirur https://www.linkedin.com/in/satejs/Visit...2025-05-1440 minNeil Wilkins PodcastScaling Automation, with Satej SirurSatej Sirur, the CEO of Rocketium, boasts an illustrious 19-year career crafting innovative software products, honed through his roles as an early team member at tech giants Microsoft and AWS. Fueled by a passion for automating mundane tasks and a relentless commitment to pushing creative boundaries, Satej finds daily inspiration at Rocketium.In this conversation with Neil Wilkins, Satej discusses the human value of scaling automation with AI, and the steps all business people, especially marketers, can take, to realise value, today.Connect with Satej Sirur https://www.linkedin.com/in/satejs/Visit...2025-05-1440 min
Ops CastHow to Create Content at Scale with Satej SirurText us your thoughts on the episode or the show!When your marketing team needs to produce thousands of content pieces each month, the operational challenges can become overwhelming. In this eye-opening conversation with Satej Sirur, founder and CEO of Rocketium, we explore the emerging field of Creative Operations and how it's transforming how enterprise brands manage their content production.Satej shares how his "pet project" evolved into a platform that now helps performance marketers and creative teams work more efficiently together. We unpack the fundamental tension between creative expression and performance optimization - a...2025-04-2143 min
In Clear FocusAI-Driven CreativeOps with Satej SirurIN CLEAR FOCUS: Satej Sirur, CEO of Rocketium, discusses how AI is transforming creative operations for brands like Amazon and Walmart. Satej explains how Rocketium combines creative automation, brand governance, and analytics to streamline content production while maintaining brand consistency. Satej also shares insights on using AI to improve creative workflows, how performance analytics reveal unexpected insights, and why autonomous AI agents may soon monitor campaign performance 24/7.2025-04-0127 min
The eCom Ops PodcastHow AI is Transforming Creative Operations with Satej SirurHow AI is Transforming Creative OperationsWhat if you could scale your marketing creatives without hiring a massive design team? What if AI could handle the tedious, time-consuming parts of content creation while your team focused on strategy? If that sounds like a breakthrough, this episode is for you!Satej Sirur is a leading expert in AI-driven creative production. His platform, Rocketium, helps brands and agencies scale content production by automating resizing, localization, and performance-driven creative adaptation. Companies like Amazon and Walmart use Rocketium to optimize marketing workflows and reduce content creation time from days...2025-03-2131 min
AI for Business, Marketing & Sales: The AI Hat PodcastBeyond Design Tools: An Evolution in AI Creative Operations with Satej SirurAre your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore.But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what...2025-03-0840 min
AI in Marketing: UnpackedBeyond Design Tools: An Evolution in AI Creative Operations with Satej SirurAre your creative teams drowning in endless feedback loops, version control nightmares, and bottlenecks that seem to multiply by the day? You're not alone. Marketing teams everywhere are struggling with the growing demands of content creation, with 76% reporting they need to create more content than ever before, but with the same or fewer resources. The traditional design tools and processes we've relied on just aren't cutting it anymore. But what if there was a way to transform your creative operations from a constant source of stress into a streamlined, efficient powerhouse? That's exactly what we're diving into today with someone...2025-03-0840 min
RETHINK RETAILUnlocking Speed, Scale, and Insights With AI in Creative🎙️ Ready to revolutionize your global marketing campaigns?
Tune in for the latest RETHINK Retail Podcast Episode 'Unlocking Speed, Scale, and Insights With AI in Creative', as host Matthew Adam Smith, Executive Director of AIR and Top Retail Expert sits down with Satej Sirur, CEO of Rocketium and Top AI in Retail Leader.
Discover how AI is transforming the creative process, making campaigns faster, brand compliant and more data-driven.
Whether you're a brand or agency, this episode is packed with insights to help you achieve more with less.
#AIinRetail #CreativeAutomation #Brandmarketing2024-08-2833 min
AI UnveiledPivoting From Games to $500K ACVs: Using AI to Automate Creativity with Satej Sirur, Founder and CEO, RocketiumEpisode 5: In this episode of AI Unveiled, I speak with Satej Sirur, founder and CEO of Rocketium, an AI-driven CreativeOps platform sold to enterprises such as Amazon, Home Depot, and Jumia. We start by defining what exactly creative ops means and why Satej believes a unified solution like Rocketium can save creative teams—especially in large companies—over half their time. Rocketium started as a gaming content startup in 2015 and pivoted multiple times before finding PMF from gaming to consumer, to Indian enterprise to a US focus. However, the common thread was content production and each s...2023-12-1246 min
Lifeselfmastery's podcast I Startups I Venture CapitalScaling beyond founding teams with Satej Sirur from RocketiumIn this podcast episode, Satej, CEO of Rocketium, shares his journey into startups and the founding of his company. He discusses his experience at Taxi For Sure and the importance of having a core team. He explains the concept behind Rocketium and the ideal candidate profile for hiring. He emphasizes the value of listening to candidates and assessing their cultural fit. He also discusses the transition from founder-led sales to building a sales team and the importance of having a true salesperson. He advises against promoting solely based on individual contributor skills and shares insights on expanding into the...2023-09-2134 min
Hospitality Digital Marketing PodcastEpisode 395 - Hospitality Marketing PodcastHello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #395... so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review this week are; https://waymark.com/ https://www.steve.ai/ https://animoto.com/ https://rocketium.com/
00:10— Our Technique this wee...2023-03-0300 min
Hospitality MarketingHospitality Marketing Show 395AI versus Manual Video Creation
Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #395... so each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live TV show “This Week in Hospitality Marketing” which airs every Friday at 11:30 am Eastern US Time on the Hospitality Channel TV.. SO let's get started;
00:01 — Our tools for review t...2023-03-0322 min
Spilling the Magic Beans | A growth marketing podcastEp #42: How Tata CLiQ stays true to their core guidelines while evolving as a brandBuilding a brand is no easy task. You have to develop your brand guidelines, build a collective vision for where the brand is going, and execute it perfectly.
But how you scale up a brand when you’ve got some traction might actually be even more challenging. How do you stay true to your brand guidelines while continuing to evolve your brand?
All of this and more to come in today’s episode, where our head of sales, Kunal Sharma, spoke with Shishir Kataria, the head of brand marketing at Tata CLiQ.
And to l...2022-11-0921 min
Spilling the Magic Beans | A growth marketing podcastEp #41: Here's Wavemaker's secret to designing campaigns on ecommerce platformsCreating successful campaigns is easier said than done, especially when you think about branding on ecommerce platforms.
While the consumers on these platforms have higher intent, you’re also fighting with millions of other brands for the same position.
With all the variables involved, this can be especially hard.
So, how do you go about generating conversions through ecommerce platforms? How do you cater your campaigns to suit the platform?
All of this and more to come on today’s episode, where the head of sales here at Rocketium, Kunal Sharma, spok...2022-11-0916 min
Spilling the Magic Beans | A growth marketing podcastEp #40: How Digitas builds their creatives to boost engagementAt the heart of all great marketing campaigns are two things: creatives and copy.
Designing a creative that can drive conversions can be a challenging task, especially when you consider all the variables at play:
What channel is the creative for? Is this creative relevant? Does it work with my copy?
And most importantly, does it fit my brand’s ethos?
So how do you go about navigating all these variables, to build creatives that convert?
All of this and more on Today’s episode, where our head of busin...2022-10-1419 min
Spilling the Magic Beans | A growth marketing podcastEp #39: How Hubilo manages inbound engagement to drive conversionsWhenever people talk about social media, it’s always about how to build engagement.
It’s almost always about how to drive new traffic to your channels.
And while that is super important - nobody talks about the factor that is equally, and if not more important.
Managing the engagement that your brand is already getting.
It’s the art of managing inbound engagement. Converting a follower into a loyal customer.
How do you do that?
All of that more to come in today’s episode where we spoke...2022-10-1424 min
Spilling the Magic Beans | A growth marketing podcastEp #38: How Epigamia created the perfect brand strategyWhen strategizing as a marketer, it is crucial to understand the language you want your brand to speak.
You want the brand to evolve, but not stray away too far from your core principles. You need to innovate while being rooted to the brand strategy document.
How do you stay true to your brand ethos without restricting your creativity? How do you strategize as a marketer to overcome these challenges?
All of this and more on today’s episode, where we spoke with Siddarth Menon, who’s the Chief Marketing Officer at Epigamia.
2022-10-1424 min
Spilling the Magic Beans | A growth marketing podcastEp #37: How Wego created brand presence by leveraging their target personaCreating and implementing your brand’s ethos can be difficult. You have to stay creative and continuously evolve to allow for fresh perspectives, but at the same time, stay grounded to your brand’s core identity and guidelines.
These guidelines are crucial to ensuring your brand’s messaging stays consistent and is easily identifiable by your audience. The fonts, the colors, the imagery and the tone of voice must resonate and stand apart from your competition.
How do you build this base of guidelines for your brand? And how do you build the processes to consis...2022-09-1617 min
Spilling the Magic Beans | A growth marketing podcastEp #36: Here's PropertyGuru's secret to running A/B tests that convertCreative experiments are a crucial part of running any successful ad campaign. They give you a structured approach to learn about what works, and what doesn't.
But to truly yield the information you are looking for from these experiments, you need a thoughtful and structured approach to your A/B testing efforts.
In this episode, we talk about just that. We dive into how to build and execute A/B tests as effectively as possible.
To do this, we spoke to Prerana Dandge, who's the head of digital marketing at PropertyGuru.
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Spilling the Magic Beans | A growth marketing podcastEp #35: How Akshayakalpa uses good storytelling to drive conversionsThe foundation of a successful marketing campaign, is a good story.
Stories help audiences resonate, care and help them fall in love with your brand.
And as marketers, we often get so wrapped up in our daily execution, that we forget this important fact: Stories sell.
And to discover the secrets behind a compelling story, we spoke to Vachana Shetty, who is the head of marketing at Akshayakalpa Organic.
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About us: Rocketium helps growth teams test and refine ad and app campaigns at 10x the speed of today's manual...2022-08-1718 min
Spilling the Magic Beans | A growth marketing podcastEp #34: How email marketing can supercharge your conversionsEmail marketing is an art form.
And despite all of the new and exciting channels available, email still proves to be one of the most effective tools you can use for conversions.
The nuances of a successful email campaign are simple, but tough to execute.
You have to make sure you don’t end up in the dreaded spam folder
You have to learn the art of a compelling subject
And finally, you need to write copy that persuades.
How do you do all of this? All of that to come in today’s ep...2022-08-1010 min
Spilling the Magic Beans | A growth marketing podcastEp #33: The secrets behind Butler/Till's comprehensive customer personasCustomer research might just be the most under-rated skill set of a marketer.
Research allows you to truly understand who your customers are, and build ads that feel as though they are personalized for their very needs.
And to truly understand your customer, there is almost an endless amount of research that needs to be done. And it’s a never-ending process of learning.
How does a marketer go about this? How do you build the perfect customer personas? All of that and more to come in today’s episode.
In toda...2022-08-0220 min
Spilling the Magic Beans | A growth marketing podcastEp #32: Here's Touchpoint's multi-channel approach to conversionsAs marketers, we are required to navigate through tons of data and come up with the best creative for a campaign.
It’s difficult. There are so many variables for us to test, to truly understand what’s working and what isn’t.
But on how earth do you get started? How do you choose the right objective for your campaign? How do you translate a creative across different platforms?
All of this and more in today’s episode,
In today’s conversation, our head of business here at Rocketium, Karan Rao, spoke w...2022-08-0218 min
Spilling the Magic Beans | A growth marketing podcastEp #31: How PureRED strikes the perfect balance between form and function in their creativesStriking the perfect balance between form and function doesn’t come easy. Especially when you talk about a field like marketing, where the client’s needs change like the weather.
You need to develop creatives that truly resonate with your target demographic, while not overdoing the selling aspect of the campaign.
How do you accomplish that?
All of that and more on today’s episode.
Karan Rao, who’s the Head of Business here at Rocketium, spoke with Ellen Buchsbaum, who is the creative director at PureRED.
Her mantra? Compel, d...2022-08-0229 min
Spilling the Magic Beans | A growth marketing podcastEp #30: Here's how to build creatives that consistently produce resultsBuilding and refining your creative process is crucial to making successful campaigns. Finding the right talent, strategizing for your campaign, A/B testing, optimization and so much more.
All of this can be tricky to navigate through.
So, how does one go about building processes that consistently produce campaigns that convert?
All of this and more, on today’s episode, where our Head of Sales here at Rocketium, Kunal Sharma, spoke to Nidhi S. Mittal, who’s the Head of Marketing at Jio Saavn
Nidhi spills the beans on building creatives that...2022-07-1119 min
Spilling the Magic Beans | A growth marketing podcastEp #29: How HealthifyMe leverages market data to drive campaigns that convertYour marketing funnel can be the provider of all the data you need to run powerful ad campaigns.
It can tell you whether you are targeting the right people, whether your messaging makes sense for your audience, or if your creatives are appealing.
And most importantly, what is preventing you from getting the oh-so-desired conversion.
As a marketer, knowing how to deconstruct the mountains of data in front of you is crucial.
And that's why, in this episode, we cover exactly how to analyze your user journeys. And we do so w...2022-07-0513 min
Spilling the Magic Beans | A growth marketing podcastEp #28: How The Souled Store built an ecommerce conversion machineeCommerce Marketing isn’t easy.
Every single day, there are new competitors popping up, all vying for the same thing.
Our attention.
And ecommerce brands face the unique problem statement of trying to move a user from awareness to conversion in an extremely short period of time.
And to do this, ecommerce marketers must create campaigns that truly resonate with their target personas.
How do you do that?
To learn this, we spoke to Sujoy Dutta. He is the senior vice president of marketing at The Souled St...2022-06-1315 min
Spilling the Magic Beans | A growth marketing podcastEp #27: The keys to content success, on every channelIn today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Tami Wloch who’s the Social Media Director at Strategic & Creative Marketing Inc.
And in this episode, Tami spills the beans on how to use creatives to increase engagement for your brand, and how to cater your content specifically for each platform to maximize reach.
Specifically, she spoke of:
The impact of social media on marketing in a post pandemic world
Next, she spoke of the importance of videos, and how to present visual media in the best way poss...2022-06-1321 min
Spilling the Magic Beans | A growth marketing podcastEp #26: How Licious and Trell built their Brand IdentitiesBuilding a brand involves asking yourself and the teams around a ton of questions.
Those questions allow you to build a collective vision.
A vision that will drive every single action that occurs within an organization.
And for us as marketers, it will help drive every piece of content, creative and campaign that we launch.
Which makes building and understanding the brand you are a part of, a fundamental part of all of our jobs as marketers.
And in today’s episode, we walk you through the exact questions yo...2022-06-0922 min
Spilling the Magic Beans | A growth marketing podcastEp #25: How Vahdam creates and scales high performing campaignsIn today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Rashmi Gupta, who is a VP of Growth at Vahdam (D2C).
And in this episode, Rashmi spills the beans on the processes that your marketing needs to implement, to able to build high performing campaigns.
Specifically, she spoke of:
How to choose the perfect channels for your brand, and how to structure your teams, so that every channel will be successful
Next, she spoke of the importance of personalization across all of your marketing campaigns, and how to pr...2022-05-2529 min
Spilling the Magic Beans | A growth marketing podcastEp #24: How Byju's created the #EducationForAll campaign & How to build campaigns that go beyond conversions.As Marketers, we have built the skill set of being able to effectively communicate a story to our audiences.
And the great thing about this particular skill set that we all share, is that it can be used for causes that truly matter.
Causes and campaigns that uplift society.
One such campaign, is #EducationForAll by Byju’s. Their goal with this campaign is to provide learning programs to over 10 million children by 2025.
And in this episode, we walk you through how to use marketing for good. How to spread awareness of a...2022-04-2223 min
Spilling the Magic Beans | A growth marketing podcastEp #23: How The Man Company built their legendary Brand EthosThe best brands on the planet know their audiences inside and out.
It’s their primary advantage when making sure what they do and say resonates with their audiences.
But getting to the point where you truly understand your audience is really really, really tough. Which is why so few seem to have mastered this.
One company that has this down to the tee, is The Man Company.
And in this episode, we break down exactly how they cracked the code of customer persona building.
To do this, we spoke to Rumi Ambastha. She is the director of brand marketing at...2022-04-2018 min
Spilling the Magic Beans | A growth marketing podcastEp #22: The importance of growing your brand's presence on several channels at onceIn today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Kyle Harrington, who a Senior Vice President at Hawke Media
And in this episode, Kyle spills the beans on the importance of building and growing your brand’s presence on several channels.
Specifically, he spoke of:
How as a marketer, you should be navigating through the new IOS 14 Privacy changes that are impacting marketers all over the world. t
He also dove into the importance of diversifying your content channels and not just relying on one channel as your main focus.
And finally, Kyle touch on h...2022-04-1420 min
Spilling the Magic Beans | A growth marketing podcastEp #21: The Experimentation Process behind Emeritus's Successful Campaigns.In today’s episode, our Founder and CEO, Satej Sirur, spoke to Karan Bhatia, who is a Senior Associate Director of Marketing at Emeritus
And in this episode, Karan spills the beans on how his team how found a playbook of messaging that converts
Specifically, he spoke of:
The processes involved in building high performing campaigns from scratch
Next he spoke in detail about experimentation - He walked us through the exact variables you need to test from your campaigns, and walked us through examples to help us visualize this.
Lastly, he dove deep in...2022-04-1120 min
Spilling the Magic Beans | A growth marketing podcastEp #20: How Instacart and Nurx create high performing campaignsIn today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Garima Sinha, who’s the Head of Growth at Instacart. And Katelyn Watson, who’s the CMO Nurx.
And in this episode, Garima and Katelyn spills the beans on the role of visual content in growth campaigns.
Specifically, in this conversation, they dove into :
The variables that you need to be testing for in your campaigns.
Next, Garima and Katelyn, Dove into the importance of marketers connecting with different departments within an organization. They walk us through the processes to set up and ho...2022-04-0430 min
Spilling the Magic Beans | A growth marketing podcastEp #19: How to build your campaign 'Go Live' Checklist 📈In today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Guillaume Dumortier, who the Founder and CEO of The Growth Concierge.
And in this episode, Guillaume spills the beans on the role and importance of visual content for brands.
Specifically, he spoke of:
How to design based on your company’s ethos
He also shares a really comprehensive Campaign Go Live Checklist, that you need to complete before launching any campaign.
Last but not least, he dives into how to run Creative Experiments. How to build tests for your ads, and how to s...2022-04-0427 min
Spilling the Magic Beans | A growth marketing podcastEp #18: Here's How To Build Ad Creatives that Convert 🚀In today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Sally Ann Lopez, who is a senior director at CMO Council.
And in this episode, Sally spills the beans on what makes high performing content.
Specifically, she spoke of:
The types of content, graphics and creatives that perform well in Ads
Every factor you need to consider to make your creatives stand out.
And finally, the processes you need to put in place to be able to reuse and refresh as much content from your repository as possible.
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...2022-03-2426 min
Spilling the Magic Beans | A growth marketing podcastEp #17: What are the ingredients of high quality contentIn today’s episode, our Co-founder and CEO, Satej Sirur, spoke to Jon Biggs, who the Chief Media Buyer at DFO Global.
And in this episode, Jon spills the beans on how to build creatives that convert
Specifically, he spoke of:
The core components of a strong creative
Jon also dives into the current trends in the content world, and highlights content that is currently really working well
He also dove into his A/B testing framework for a successful campaign
And finally, Satej and Jon discussed the technology that you can use to sc...2022-03-2422 min
Spilling the Magic Beans | A growth marketing podcastEp #16: How Instamojo created their hugely successful testimonials campaign: 'Mojo Stars' 🌟Testimonials are such an effective tool for marketers to leverage when promoting their products and services.
Because they are genuine reviews of your offering, from someone who looks and speaks exactly the way your audience does.
Testimonial campaigns are basically word of mouth marketing, but at scale.
But creating these campaigns aren’t as simple as it would seem.
You can’t just go to any one of your customers and put a camera in front of them and say “Review Us please”.
It takes deep thought and meticulous planning...2022-03-1520 min
The HR ClubIncrease Employee Performance While Maintaining an Eminent Culture | The HR Club #Episode 2Increase Employee Performance While Maintaining an Eminent Culture, Host- Prajnyasis Biswal (PB) VC @Thinqbate Ft. Shivani Pande | Sr. HR Manager at Rocketium. "The HR Club" presented by team wrky.ai.2022-03-1146 min
Spilling the Magic Beans | A growth marketing podcastEp #15: Here's how to build an A/B Testing framework for your campaignsIn today’s episode, our VP of Business here at Rocketium, Karan Rao, spoke to Cynthia Sandoval, Paid Acquisition Strategist.
And in this episode, Cynthia spills the beans on what it takes to consistently build high-performing paid campaigns.
Specifically, she spoke of:
The types of content that perform well on ads
How exactly to measure the success and performance of your campaigns.
And her exact A/B Testing Framework to optimize and iterate campaigns.
It’s truly a comprehensive conversation. So I recommend getting your notepad out because you’re definitely going to learn...2022-03-0932 min
The Neon ShowSatej Sirur, Founder, Rocketium on building design SaaS, competing with Adobe and working with 1200+ brands inc Groww, Meesho, Urban CompanySuppose you're a marketer or have a marketer friend/colleague. During an event like IPL or Diwali, you need to get 100+ variations of creatives with 20-30 sizes for each, within a few days and not weeks, so that you can test campaigns on multiple platforms at the earliest. However, traditional software is time-consuming, especially if you have a small design team with limited bandwidth. Our guest, Satej Sirur, Founder & CEO, Rocketium, solves this for 1200+ brands like Bigbasket, cult.fit, Groww, Meesho, Supr Daily, Urban Co...2022-03-0747 min
Growing UnicornsNorth Star Goals from the Growth Playbook with Adam Goyette, Help ScoutIn this conversation with Adam Goyette, Marketing Leader at Help Scout, he talks about product, marketing, and growth. Today, you’ll hear about the key hires that Adam considers for a new team, how he structures his teams, his perspective as a growth leader versus as a marketing leader, advocating for something less measurable (such as content), choosing where to allocate resources, important lessons Adam has learned, and his thoughts on product growth versus marketing growth.For almost 20 years, Adam has served in various marketing roles, including as the VP of Demand Generation at G2. Currently, Adam se...2022-02-2824 min
Spilling the Magic Beans | A growth marketing podcastEp #14: Building, Scaling & Optimizing Powerful CampaignsThis episode features a candid chat between our CEO and Shweta Sivasankaran, a first-principles marketing thinker. Shweta was one of the first few marketers at edtech unicorn Unacademy. She had to figure out most everything about brand-building and demand generation given how nascent the space was. As her team, operations, budget, and influence expanded, she had to keep refining her playbooks. She is now a part of the marketing team at Mensa Brands, one of the fastest unicorns in the world.
Here are some things that Shweta shares:-
experiments on formats, channels, messaging
analysing performance...2022-02-2822 min
Spilling the Magic Beans | A growth marketing podcastEp #13: How LoveLocal got their Cost of Customer Acquisition down to Zero 🤯Most marketers depend on ads to drive sales.
Whether it be through Facebook, Google or LinkedIn.
Because your goal is to stop a user dead on their scroll, and convince them that your product is worth their time.
It’s a tough sell. They may not be looking for what you’re trying to “push” them into.
But, word of mouth gets rid of that very problem. It establishes immediate trust in your prospective users.
But how do you build marketing strategies that encourage word of mouth?
To figur...2022-02-1715 min
Spilling the Magic Beans | A growth marketing podcastEp #12: How to perfect the art of a Brand RefreshYour brand is the narrative through which audiences think of you.
Everything from the name of the company, to the type of content you put out on social media, to the fonts used on your website, help paint a picture in the minds of customers about who your company is and what you stand for.
So as you can imagine, perfectic this narrative for your brand, is super important.
Because if customers don’t resonate, they won’t buy from you. It’s as simple as that.
But how do you create...2022-02-1017 min
Spilling the Magic Beans | A growth marketing podcastEp #11: How HealthKart built a campaign that has received over 9mn views on YouTube 🚀Campaigns don’t often go viral.
And if there’s anything we’ve learned from our previous conversations with marketing leaders on this podcast, it’s very difficult to really know whether a campaign will perform well or not.
Often, it’s a matter of constantly testing your messaging to see what works best, and doubling down on the messaging that works.
But when you’re creating a large video campaign for your brand, it’s not that easy. You really can’t test on the go.
Especially with big budget productions, you...2022-02-0421 min
Spilling the Magic Beans | A growth marketing podcastEp #10: How MediBuddy creates campaigns that resonateEveryday, our customers see hundreds of pieces of content flash before their eyes.
Through social media, through news channels, through email. Content is literally everywhere.
So much so, that we tend to ignore most of what’s put in front of us.
But every once in a while, we see a piece of content that makes us stop in the middle of our scrolls, and engage.
What makes us do so? What are the components of eye-catching, scroll stopping content?
That's exactly what we cover in today's episode!
T...2022-01-3114 min
Spilling the Magic Beans | A growth marketing podcastEp #9: How CredR has perfected the art of creating customer personasAs a marketer, one of your primary goals is learning exactly who your target customers are and what they really want.
And while it’s a never ending process of iteration, learning who exactly to target through your ad campaigns will increase your ROI tremendously.
But figuring this out is tough.
It often takes years of testing to truly get an accurate picture of who your audiences truly are.
And In this episode, we’re going to shorten that time for you.
To do that, we spoke to Vitasta Kaul...2022-01-0617 min
Spilling the Magic Beans | A growth marketing podcastEp #8: Here's how to perform a successful campaign refreshThe idea of conducting a creative refresh is pretty simple. When your ads aren’t performing super well anymore, update both your copy and creatives in some form or fashion, to see if the changes will help them perform better.
Again, the idea is simple. But the execution, not so straightforward.
In this episode, our CEO, Satej Sirur, spoke to Kris Sugatan. Who is the founder and CEO of Sugaton.io, an agency that helps grow ecommerce business through social media ad strategies.
Kris walks us through how exactly to perform a successful cr...2022-01-0317 min
Spilling the Magic Beans | A growth marketing podcastEp #7: Accelerating the Buyer's Journey with Jack Paxton (Founder of RGrowth)Our Founder, Satej Sirur, spoke to Jack Paxton, who’s the co-founder of Vyper, which helps businesses run viral contests and reward programs, to ultimately improve their customer acquisition and retention efforts.
If you’re a marketer that is running multiple ad campaigns and wants to learn how to improve your success rate, this episode is crucial.
Jack spoke about the power of personalization, and how exactly to execute personalized campaigns to accelerate your customer journeys.
He also spoke about segmentation, how and when to perform a campaign refresh, and how to use tech...2021-12-2224 min
Spilling the Magic Beans | A growth marketing podcastEp #6: Don't forget the power of Organic Content. Here's how Tickertape acquires new users, organically 🚀Every single day, brands across the world are collectively spending hundreds of millions of dollars on paid ads.
And this is through Facebook, Google, or the plethora of other channels available to advertisers.
All with the goal of optimizing their desired conversions. If you’re an ecommerce brand it may be more sales, if you’re a Saas product it may mean more downloads, or it just might be that you want your brand to be seen in front of more eyeballs through brand awareness campaigns.
Now all of these are tremendous objectives, and t...2021-12-1523 min
Spilling the Magic Beans | A growth marketing podcastEp #5: Bringing the best out of design for powerful growth marketing -- How openhouse does it 💡Designers are crucial to marketing teams.
Every single banner, ad creative and graphic that a brand produces, goes through them.
But designers spend far too much time on redundant work instead of focusing on being creative.
Abhishek Kumar, who is the head of brand and content at openhouse, thinks marketing teams all over the world are under utilizing their extremely talented designers.
And the fundamental mistake lies in their defined scope of work. Designers need to do more than create beautiful graphics, they need to be storytellers.
In this...2021-11-2412 min
Spilling the Magic Beans | A growth marketing podcastEp #4: How CoinDCX grew to over 4mn users without Facebook or Google Ads 📈 🚀Some of you may not know this, but Facebook and Google actually don’t allow companies in the crypto space to run ads.
Yet somehow, CoinDCX, a cryptocurrency exchange that allows you to invest in currencies such as bitcoin and ethereum, have grown to over 4mn users.
Again, zero users to 4mn without a single dollar spent on Facebook or Google Ads.
Is your mind blown? Mine most certainly was.
To figure out how they did this by leveraging the power of videos, collaborations and retention, we spoke to Advit Sahdev, wh...2021-10-2724 min
Spilling the Magic Beans | A growth marketing podcastEp #3: This is how Urban Company drives customer acquisitionHave you ever stumbled onto a Urban Company ad?
The ads always seem to come to you at the perfect time.
When your AC just stopped working over the summer and the heat is burning you alive, there’s a good chance a highly produced film from Urban Company will appear before your next video on YouTube or on next scroll on Facebook.
When you get a glimpse of yourself in the mirror at notice that it might be time for a haircut, a short clip of a star hair stylist serving a ha...2021-10-2023 min
Spilling the Magic Beans | A growth marketing podcastEp #2: Businesses that prioritise design from Day 1 create benchmarks. Here's how you can, as well ✍️Some Startups seem destined for success 📈
They have a “Wow” factor that is hard to describe. But you know it when you see it 🤯
You might’ve felt this moment when you seamlessly and effortlessly completed a payment through Razorpay.
Or it could’ve been when you walked into a Cult Fit center for the very first time and noticed how slick everything looked.
These Wow moments didn’t happen by chance. They are engineered through design. ✍️
And a designer, who’s been at the core of those very experiences is Sushant...2021-10-1317 min
Spilling the Magic Beans | A growth marketing podcastEp #1: How OkCredit runs and scales Growth Marketing Campaigns.OkCredit is one of India’s fastest growing startups 📈 🚀
They build financial products for Small Businesses all over India, to help them manage their payables and receivables.
What started from the founders building a tool for their society’s grocery store owner, has now powered over 23 million businesses through their platform and they show no signs of slowing down any time soon.
How do they continue to grow so rapidly?
What does their marketing team do that nobody else does?
With a limited ad spend budget, how are they able to co...2021-10-0419 min
So Damn Productive#63: Satej Sirur - Focus on Creative Work ✍️Welcome to the So Damn Productive Podcast. I'm your host Armaan Khendry, and on this show we interview the most productive of folk in India and ask them how the (bleep) they do it. 😇
Today, we had Satej Sirur on the show. He's the founder of Rocketium, they are building design software for modern growth marketing teams.
On this episode, we spoke about the value of creative work. We often get advice like "work harder" or "never stop the hustle", but that advice is vague and not helpful at all. Infact, it might be harmful.
...2021-09-2641 min
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My Startup Podcastएमएसएमई ऋण मांग जून में महामारी से पहले के स्तर परसूक्ष्म, लघु और मध्यम उद्यमों (MSMEs) द्वारा ऋण की मांग जून 2021 में पूर्व-महामारी के स्तर तक बढ़ गई, अप्रैल और मई में ऋण पूछताछ में गिरावट के बाद कोविड -19 संक्रमण की दूसरी लहर के कारण ठीक हो गया।लगभग 1.09 करोड़ एमएसएमई उधारकर्ताओं को आपातकालीन क्रेडिट लाइन गारंटी योजना (ईसीएलजीएस) के तहत 1.65 लाख करोड़ रुपये की गारंटी सहायता प्रदान की गई है, संसद को गुरुवार को सूचित किया गया था।जून में कोविड के अनलॉक होने के बाद महामारी की दूसरी लहर के कारण एमएसएमई द्वारा ऋण मांग में तेज उछाल आया है, जो वित्त वर्ष २०११ में मजबूत चौथी तिमाही के बाद भीग गया था।महामारी के कारण बढ़ते डिजिटल अपनाने से छोटे व्यवसायों से नो-कोड उत्पादों की वृद्धि देखी जा रही है जो उपयोगकर्ता को कोड की एक भी पंक्ति लिखे बिना सॉफ़्टवेयर को तैनात करने की अनुमति देते हैं।मेटल कंटेनर मैन्युफैक्चरर्स एसोसिएशन ऑफ इंडिया (एमसीएमए), जो धातु कंटेनर निर्माण में एमएसएमई का प्रतिनिधित्व करता है, ने गुरुवार को गुणवत्ता नियंत्रण आदेश (क्यूसीओ) पर इस्पात मंत्रालय की "चुप्पी" पर चिंता व्यक्त की क्योंकि इसके कार्यान्वयन का विस्तार 17 जुलाई को समाप्त हो गया था। , 2021।चार हाई-प्रोफाइल भारतीय उद्यमी, जो भारत की सास यात्रा को शुरू करने वालों में से हैं, स्टार्टअप्स के पैमाने का निर्माण और मदद करते हैं और वैश्विक स्तर पर ग्राहकों को जीतते हैं।फैक्टरिंग कानून में संशोधन, जिसे गुरुवार को राज्यसभा द्वारा अनुमोदित किया गया था, फैक्टरिंग बाजार में 9,000 गैर-बैंकिंग वित्तीय कंपनियों (NBFC) को भाग लेने में सक्षम करेगा।इस साल सार्वजनिक और निजी इक्विटी सौदों के माध्यम से रिकॉर्ड $ 30 बिलियन में पंप करने के बाद, नकदी से भरे निवेशक भारतीय फर्मों के लिए शिकार करने के लिए तैयार हैं, मुख्य रूप से तकनीकी स्टार्ट-अप, जिन्हें महामारी के बाद की दुनिया में लाभ होने की संभावना है, बैंकरों और विश्लेषकों ने कहा।कार रिपेयर मैनेजमेंट स्टार्टअप फिक्सक्राफ्ट ने गुरुवार को कहा कि उसने अपने प्री-सीरीज ए राउंड के तहत मार्की एंजेल निवेशकों के नेतृत्व में इक्विटी और डेट में 1 मिलियन डॉलर जुटाए हैं।क्रिएटिव ऑटोमेशन प्लेटफॉर्म रॉकेटियम ने अपने सीरीज ए फंडिंग राउंड के एक हिस्से के रूप में 3.2 मिलियन डॉलर जुटाए हैं। #MSME #MSMEs #MSMEindia #MSMEnews #MSMEsector #MSMEcredit #msmeloan #MSMEborrowers #creditdemand #EmergencyCreditLineGuaranteeScheme #smallbusinesses #metalcontainermanufacturing #entrepreneurs #SaaS #SaaSStartup #nonbankingfinancialcompanies #techstartups #Fixcraft #Rocketium #askmentor #mystartuptv #majorsunilshetty #startupchannel #startupnews #startupindia #makeinindia2021-07-3103 min
The Vishipedia ShowHari TN - On Managing Crises, Structured Thinking, and Reinventing YourselfTN Hari is an author, Angel Investor, Advisor to VCs, Mentor at Start-up Accelerators, Sounding board to Founders and Startups, and a Columnist. He’s the Head of HR at BigBasket, and an advisor at multiple firms like Arkam Ventures, Rocketium, and KRISIN. He’s also involved in the education sector with institutions like Harappa Education and Avantika University. Hari has co-authored 6 books and writes columns in the Mint and other renowned publications. Hari has helped shape four successful exits in different industries including an IPO on The NASDAQ. He’s extremely passionate about...2021-01-101h 04
The Startup OperatorEP 7: Principles of Growth - Satej Sirur (Co-founder, Rocketium) | Modeling consumer behavior through Product | Building Culture | The Starup OperatorCo-Founder and CEO of Rocketium - Satej Sirur started his career with the likes of Microsoft and Amazon, and then later transitioned to head product & strategy for Taxi for Sure. He was the youngest member of the executive team until TaxiForSure's $200M acquisition in 2015. In this episode, he talks about his journey of transitioning from enterprise to a startup, modeling consumer behaviors through product, and building a team of out-performers. --- Send in a voice message: https://anchor.fm/startup-operator/message2020-05-241h 04
The Startup OperatorEP 19 : In conversation with Satej Sirur - From heading product @ Taxi For Sure to Co-founder @ Rocketium - Principles for Growth & CultureCo-Founder and CEO of Rocketium - Satej Sirur started his career with the likes of Microsoft and Amazon, and then later transitioned to head product & strategy for Taxi for Sure. He was the youngest member of the executive team until TaxiForSure's $200M acquisition in 2015. In this episode, he talks about his journey of transitioning from enterprise to a startup, modeling consumer behaviors through product, and building a team of out-performers. Get on the email list at thestartupoperator.substack.com2020-05-241h 04
Web3Verse - Simplifying The Web 3.0 WorldS1-EP 1-In Conversation with Satej Sirur CEO-Rocetkium.com on How he sold to 50+ Global Mid Market & Enterprise CustomersPITCHCAMP.in presents "Sales for Entrepreneurs" Series to enable Founders to learn from successful Founders on their B2B Sales Journey.
Episode 1
Host - Bimlesh Gundurao - Entrepreneur, Chief Evangelist & PITCH Coach - PITCHCAMP.in
Speaker - Satej Sirur - CEO - Rocketium.com
In this talk, Satej Sirur about his transition from an Engineer to an Entrepreneur, his challenges on growth & how he overcame them selling to Indian & Global Customers, what changes are they doing to manage the impact...2020-05-101h 00
The CreativeAi PodcastS1 : Ep3 - Ai & Video with Satej Sirur of Rocketium.comThere is a lot of talk about Ai with everything – but maybe there’s just as much that can be achieved purely through simple automation? But does automating a creative task devalue it?
How do you create hundreds of thousands of customized videos and images in an hour? What does this mean for film makers, video editors and content creators? Hear Satej talk you through his entrepreneurial journey and what he sees as opportunities and the future of Ai & Automation in this video and image space, including deep fakes and developing a ‘growth mindset’.2019-12-2441 min
The Neon ShowHari TN, CPO BigBasket and Strategic Advisor, The Fundamentum PartnershipHari TN is Chief People Officer BigBasket and Strategic Advisor, The Fundamentum Partnership, Growth Stage VC Fund.Hari is also an angel investor in Rocketium, BestDoc, UnFound.ai, Jiny.ioWe discuss in the podcast about:1. Hari's learnings and lessons from 17 years journey in Startups2. The early story on team building in TaxiForSure. Also we discuss about the TaxiForsure $200 Million exit and what led it. Key lessons on building a marketplace and raising capital.3. The culture of BigBasket and key processes incorporated which makes Big Basket the largest grocery service in India4. Hari's experience in working with Daksh, Virtusa, Amba Research...2019-07-1150 min
Liz & Sandro's Marketing PodcastComparing Lumen5 and RocketiumRecently Liz compared two mobile video editors, Ripl & Quik, today she goes over two desktop video editors, Lumen5 and Rocketium. Learn a few of the pros and cons to each and which one she is going to be using in the future. Episode 0318 Have a question? Email us liz@themarketingpodcast.net and we'll give you and your company a link & shout out in addition to answering your question! Or be part of the conversation, join us on Facebook at https://www.facebook.com/marketingpodcast and you can also find us on Instagram @marketngpodcast...2018-10-2900 min
Marketing MantraEp #4: 5 Impressive Marketing Tools You May Not Have Heard OfIn episode #4 of the Marketing Mantra podcast, I’ll be talking about 5 impressive marketing tools you may not have heard of. These tools are highly underrated as they can really help you create more engaging content and achieve traffic growth. A few of them still have free versions, so start using them while they are still affordable.
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Links to marketing tools discussed in the episode:
#1 Rocketium - bit.ly/rocketiumtech
#2 Promo Republic - bit.ly/promo-republic
#3 TARS - bit.ly/tars-chatbot
#4 Poplink - bit.l...2018-09-1807 min
Marketing MantraEp #2 - Instagram IGTV: 7 Tips to Optimize Your VideosIn this episode of the Marketing Mantra podcast, I talk about Instagram IGTV, a new feature from Instagram that allows you to upload long-form vertical videos to the platform. These videos can be up to an hour long. I also reveal 7 marketing tips and best practices you can follow to make your IGTV videos stand out and get noticed. If you've considered getting your IGTV channel up and running on Instagram, this episode is for you.
Thanks for listening.
- Sandeep Mallya
To learn more about the marketing tips discussed in this podcast, vis...2018-08-0914 min