Shows
Rockstar CMO FMThe Rose & Rockstar: Culture JackingWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the topic is culture jacking, as Robert wrote a very timely piece on the Content Marketing Institute's blog: How B2B Brands Capitalize on Meme-Worthy Moments, as our LinkedIn feeds are filled with images of a kisscam from a Coldplay concert.
Key points from the chat:
Less “newsjacking” as pol...2025-07-2621 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 F'in' Things That Simon Learned over a BeerThis week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon Daniels, a marketing and revenue operations expert and former Forrester analyst, as well as a returning guest of the show.
In this episode, they dig into a LinkedIn post that Simon shared, referring to him catching up on some reading on campaign modelling over a beer.
Dubbed "5 things that Simon learned over a beer that we suspect he already knew", the chaps discuss:
The definition of a campaign
Comments on the Forrester campaign model
H...2025-07-2342 min
Rockstar CMO FMThe Rose & Rockstar: What are you teaching AIWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
However, this week, we have a slightly different episode as Robert couldn’t make our regular virtual bar recording, so to get our Robert Rose fix, we share something he recorded for the Content Marketing Institute and his Rose-Colored Glasses blog, titled “Old Content, New Risk: What’s AI Learning About Your Brand?”
We hope...2025-07-1912 min
Rockstar CMO FMThe Rockstar CMO Studio: Budget Research HitsThis week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, return to the topic of budget benchmarking, sharing six hits from six industry reports.
Yes, SIX, completely ignoring the editorial policy of 5 f’in’ things.
The six highlights they discuss:
Marketing budgets are in decline (or are they?)
Comparing apples with apples
Expectations management
Martech is down, paid media up
Data & analytics is marketing’s biggest challenge
The mandatory mention of AI
As always, we welcome your feedback...2025-07-1638 min
Rockstar CMO FMThe Rose & Rockstar: The Marketing Bar TabWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams.
They explore various budgeting methods, the challenges of aligning marketing goals with financial realities, and the need for marketing to be viewed as a strategic investment rather than a...2025-07-1319 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy’s Orchestrated ContentThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio and Ian and Cathy dive into content operations and orchestration.
Is it more inside baseball wordy word bullshit, a technology platform or something that organizations really care about?
Some talking points from their conversation:
Understanding content operations and orchestration
The role of technology in content operations
Content strategy and audience engagement
Overcoming resistance to change in content operations
Generative AI and its impact on content operations and orchestration2025-07-0229 min
Rockstar CMO FMThe Rose & Rockstar: Educating the LLMsWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is whether we should be educating LLMs with our content, and Robert suggests that there might be lessons to be learned from Google’s rise two decades ago.
They discuss:
How our content gets served, aggregated, and we don’t pick the experience
What...2025-06-2827 min
Rockstar CMO FMRockstar CMO Studio: Budget BenchmarkingThis week, our host, Ian Truscott, and Principal Analyst at Cleantech Insiders, Jeff Clark, dive into budget benchmarks as Ian picks Jeff's brain about his experience doing this for enterprise clients at Forrester.
They discuss Jeff’s 5 tips:
Why is benchmarking important?
Don’t confuse a peer set with your competitive landscape
Comparing apples with apples - STARS model
Understand what the benchmark considers to be marketing budget
Determine the timeframe to align with benchmarks and goals
As always, we welcome your feedback. If you have...2025-06-2536 min
Rockstar CMO FMThe Rose & Rockstar: The From LineWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, on Ian’s mind is is the importance of individual credibility vs brands in content marketing and what this means for B2B. Should we worry about creating thought leaders, and they leave?
They discuss:
AI is influencing how we perceive content authenticity.
The 'from line' in e...2025-06-2126 min
Rockstar CMO FMRockstar CMO Studio: What say you Simon?This week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, are joined by a previous guest, friend of the show and former Forrester Analyst, Simon Daniels, now sharing his revenue and marketing operations expertise as an independent consultant with Percassity Associates.
Recently, Simon has attended the 6Sense Inspire event in London and in keeping with the editorial policy of the show, Simon shares 5 F’in’ key takeaways from the event, and it’s not all about intent data, as the chaps discuss:
Adoption of buying groups and ditchi...2025-06-1840 min
Rockstar CMO FMThe Rose & Rockstar: AI is FiiiiiineWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Mary Meeker, who some describe as the queen of the internet, has published a 340-page report called Trends – Artificial Intelligence, that Robert has some thoughts on, so that’s this week’s topic, discussed over a cocktail blended especially for Father's Day tomorrow.
They discuss:
The challenge of reportin...2025-06-1425 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 F'in' Event TipsThis week, our host, Ian Truscott, and our resident marketing strategist and former Forrester Research Director, Jeff Clark, discuss event planning.
Inspired by a recently published report from Forester that shared that, for the second consecutive year, budgets are flat or down for two-thirds of event teams.
In this episode, they discuss:
Make each event part of an existing campaign
Defining the event goals
Determine who can deliver your audience
Considering the audience spread across events
Planning and execution cross functional collaboration
As...2025-06-1137 min
Rockstar CMO FMThe Rockstar CMO Solo: Creating ART with Content MarketingAs it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.
For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs - “The ART of Content Marketing” - where he shares the role content marketing plays in creating Awareness, Revenue, and Trust.
The main points Ian makes this week:
Marketing...2025-06-0739 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy on AcquisitionsThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. Inspired by Salesforce's acquisition of Informatica, they discuss their experiences with acquisitions.
Some talking points from this week:
Salesforce's acquisition of Informatica aims to enhance Salesforce's data management and AI capabilities, but the company has a mixed track record.
The need to understand the different motivations for an acquisition and what has driven the transactions.
Some examples of good Martech acquisitions, and what makes a good acquisition for both the team, financially, and the clien...2025-06-0435 min
Rockstar CMO FMThe Rose & Rockstar: Uncommon ValueWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a fancy cocktail with a fancy name, Ian and Robert discuss the importance of being distinct yet remaining relevant, the challenges of standing out in a crowded market, and the concept of 'uncommon value' as a competitive advantage.
The critical concept of being distinct.
Avoiding confusion about y...2025-06-0122 min
Rockstar CMO FMThe Rockstar CMO Studio: Being the Voice of the MarketThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss a new role for the CMO, being the voice of the market, not just of marketing.
In this episode, they discuss:
CMOs should shift from being just marketers to market analysts.
Understanding internal stakeholders' needs
Build credibility by creating relevant internal content
Leveraging external networks enhances the CMO's credibility.
How this all helps the CMO to be a strategic partner
As always, we welcome your feedback. I...2025-05-2839 min
Rockstar CMO FMThe Rose & Rockstar: EpissedomologyWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian laments a missed opportunity for the podcast's name as Robert shares tips on using AI for research and introduces him to the term epistemology as they discuss Robert’s recent post for The Content Marketing Institute - Gen AI Isn't Marketing's Best Intern — It's Something More
Topics in the bar t...2025-05-2427 min
Rockstar CMO FMThe Rockstar CMO Studio: The Post Sale CMOThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark discuss the role of the CMO and marketing post-sale, in reducing churn, increasing customer lifetime value, and loyalty in a B2B SaaS environment where there is reduced friction to switch.
In this episode, they discuss:
Customer loyalty in the experience economy
Five CMO considerations for customer loyalty
Managing the brand gap
Nurturing customer relationships
Formalizing customer advocacy programs
As always, we welcome your feedback. If you h...2025-05-2135 min
Rockstar CMO FMThe Rose & Rockstar: Short Measures and Podcast LessonsWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, following a discussion about alcohol measures in Scotland, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today. Some of the things they discussed:
Building an audience before launching a podcast
Video offers better discoverability than audio alone
The...2025-05-1725 min
Rockstar CMO FMRockstar CMO Studio: The Soft Stuff is the Hard StuffThis week, our host Ian Truscott and our resident marketing strategist and former Forrester Research Director Jeff Clark revisit a topic they discussed 3 years ago in episode 118 - the hard stuff of getting the soft stuff right when implementing marketing technology.
They cover five things to consider:
#1 Identify business needs
#2 Develop new processes.
#3 Develop new skills
#4 Manage change
#5 Measure success.
As always, we welcome your feedback. If you have a suggestion for a topic that's hot for you that we should discuss, please get in to...2025-05-1439 min
Rockstar CMO FMThe Rose & Rockstar: Controversy and ConnectionWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a classic tipple, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?
Based on a recent article Robert published on the Content Marketing Institute’s blog - Surprise! Your Most Controversial Content Might Be Your Weakest”
The main points from...2025-05-1022 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy’s Take on 90 DaysThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader's first 90 days.
Some talking points from this week:
Cathy is a fan of the first 30/60/90 day plans - but also day 1 and week 1
The first 30 days are about listening and building trust
The importance of a comms plan
Where measurement, data, and analysis fit in
Employee engagement as part of marketing amplification
Focus on leveraging team s...2025-05-0742 min
Rockstar CMO FMThe Rose & Rockstar: Gartner’s Digital Detox PredictionWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week Ian and Robert discuss a prediction from Gartner that we will need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.
The main points from the bar this week:
Digital detoxing could be a thing, es...2025-05-0322 min
Rockstar CMO FMThe Rockstar CMO Studio: First 90 Days in The MachineThis week, Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of the 5 F’in’ Marketing Fundamentals - The Campaign.
The Machine, roughly equates to Marketing Operations a role that Jeff knows well, having created several marketing operations teams before going on to advise enterprises through his work at Sirius Decisions and Forrester.
In this episode, Ian and Jeff step through the five cylinders of the machine and what the new CMO needs to pay attention to in those first few months:
Data
Technology
...2025-05-0136 min
Rockstar CMO FMThe Rose & Rockstar: Slowing Down the VibeWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
The main points from the bar this week:
The idea of vibe marketing
Speed in marketing often correlates with quantity, not quality
S...2025-04-2626 min
Rockstar CMO FMThe Rockstar CMO Studio: First 90 Days of the CampaignThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the fourth of their 5 F’in’ Marketing Fundamentals - The Campaign.The first three fundamentals are primary inputs to when and how you communicate to your customers and prospects, and this fundamental is where the rubber hits the road as you use that insight and content to engage with relevant, customer-centric campaigns. Clearly, in the first 90 days, this is primarily about listening and understanding what is working, and Ian and Jeff outline five steps to this process:
Focus on a custom...2025-04-2334 min
Rockstar CMO FMThe Rose & Rockstar: The Google Does Not AbideWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert feels that the dude does not abide, inspiring his cocktail choice, and he and Ian discuss the AI-dominated Google search experience and how this impacts our content marketing.The main points from the bar this week:
AI is changing the way search engines op...2025-04-1923 min
Rockstar CMO FMThe Rockstar CMO Studio: First 90 Days of the StoryThis week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Story, which is developing a content marketing strategy. The five steps they discuss this week
Know why you are creating a content strategy
Doing the knowledge
Being useful
Understanding why you
Launch it like a product
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. Enjoy!2025-04-1631 min
Rockstar CMO FMThe Rose & Rockstar: It’s Called MarketingWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert reaches for a classic cocktail that is appropriate for this week’s topic as he and Ian discuss the marketing classics as an antidote to today’s apparent obsession with reinventing marketing. The main points from the bar this week:
The classic principles of market...2025-04-1223 min
Rockstar CMO FMThe Rockstar CMO Studio: Going Nuts for a MasterplanThis week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals - The Masterplan, plus a bonus conversation about nuts. Some talking points from this week:
Aligning marketing with business objectives and defining measurable goals and OKRs
Assessing dependencies and evaluating the tech stack
Balancing short-term wins with long-term strategy
Adapting your master plan
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using th...2025-04-0935 min
Rockstar CMO FMThe Rose & Rockstar: Artificially IntelligentWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, Robert has a fabulous cocktail for the Californian sunshine, and him and Ian discuss a LinkedIn post by author, keynote speaker, and business transformation consultant Tom Goodwin that starts with the line “The less you know about something, the better the AI solution seems to...2025-04-0522 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy, Fields, and MeadowsThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, which remains a hot topic when publishing content, and she shares her experience working with international clients. Some talking points from this week:
Companies often confuse translation and localization
The stats that show the benefits of good localization
Local knowledge is vital for cultural awareness
Content strategies often fall apart when treated as an afterthought
Localization impact on UX and creative
AI and technology alone cannot solve localization challenges.
A...2025-04-0337 min
Rockstar CMO FMThe Rose & Rockstar: Ignoring Mark TwainWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a fabulous weekend cocktail while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic. This week, ignoring the advice of Mark Twain to never discuss politics or religion in polite company, the chaps tackle brands navigating the politicization of everything. They discuss:
Brands must navigate the politicization of just about eveything
Aligning with political figures ca...2025-03-2923 min
Rockstar CMO FMThe Rockstar CMO Studio: First 90 Days of KnowledgeThis week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first of their 5 F’in’ marketing fundamentals - The Knowledge - and the first steps of figuring out the current situation.In this discussion, they cover:
Recap on the 5 B2B F’in’ Marketing Fundamentals
The STARS model and market and category analysis
Customer insights and understanding the ideal customer profile
Effective communication
Assessing success and identifying areas for improvement
Collaboration with sales and other de...2025-03-2639 min
Rockstar CMO FMThe Rose & Rockstar: Are Corporate Websites Dead?Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites. They discuss:
What is cachaça?
How corporate websites need to evolve, not die
How technology and SEO have driven the web experience
A futur...2025-03-2227 min
Rockstar CMO FMThe Rockstar CMO Studio: Simon Saves the MQL (Kidding!)This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the discipline of revenue operations, how this sits with sales operations and marketing operations, and how we should implement this function. In this discussion, they cover:
Revenue operations, marketing, sales, and customer success operations.
The organizational structure for RevOps varies by business context.
Collaboration between sales and marketing
The death of the MQL
Understanding the buying group and metrics for revenue and pipeline health
The key technology an...2025-03-1944 min
Rockstar CMO FMThe Rose & Rockstar: Content, Charisma & CommunityWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma and community.They discuss:
The evolution of thought leadership as AI makes research a commodity
Storytelling and the charisma of the storyteller are becoming more important t...2025-03-1522 min
Rockstar CMO FMThe Rockstar CMO Studio: Cathy Comms ChatThis week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general management training, personality types, and how employees are expected to figure it all out on their own.
Communication tools best uses
The need for communication skills training
Evolving communication practices
Working on the communication culture in your organization
Understanding personality types
Management skills and how to reward individual contributors
As always, we welcome your feedback. If you have a suggestion for a topic that is h...2025-03-1229 min
Rockstar CMO FMThe Rose & Rockstar: Gated CommunitiesWelcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, Ian and Robert discuss creating communities as an extension of gating content. Once they got past the weather and politics, the key points in the discussion were:
The Shift to Gated Communities
Building and Marketing Exclusive Communities
Engagement and Value in Community Building
...2025-03-0829 min
Rockstar CMO FMThe Rockstar CMO Studio: Awareness SNAFUsThis week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it. The 5 SNAFUs they discuss:#1 Lack of understanding the problem or potential solution #2 Does any other business have this problem? #3 Who else (internally) feels this pain? #4 Unable to invest the time #5 Can I get executive buy-i...2025-03-0637 min
Rockstar CMO FMThe Rose & Rockstar: Just Say No!Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar serving a wonderful weekend cocktail while our host Ian Truscott picks his brain on a marketing topic. This week, Ian challenges Robert on his claim in the Content Marketing Institute newsletter that saying “no” is a marketer's superpower. It sounds easy, but in reality, it can make you very uncomfortable - so how do you really say no, and why is it important you do?Key p...2025-03-0124 min
Rockstar CMO FMThe Rockstar CMO Studio: Thomas Peham, GEO and OtterlyThis week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on - Otterly.ai - and how he is finding life as a founder and start-up marketer. They discuss:
The rise of generative AI is reshaping marketing strategies
SEO is evolving with the introduction of AI search engines
Marketers must adapt to the declining organic traffic due to AI
Content management systems need to evolve to meet new demands
Creative marketing strategies can help startups s...2025-02-2739 min
Rockstar CMO FMThe Rose & Rockstar: To Gate or Not to Gate?Our sixth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose. Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big B2B question - to gate or not to gate?They discuss:
The classic tension between marketing and sales
How to create urgency and scarcity to improve engagement
Creating communities can serve as a new form of gating
Sneaky gating tactics that may backfire
Is...2025-02-2230 min
Rockstar CMO FMThe Rockstar CMO Studio: Brand Awareness, Perceptions and PreferenceThis week, Jeff Clark, former Forrester Research Director and CMO, not a Rockstar, Ian Truscott discuss some practical advice on how to measure brand, and in this week’s chat, they cover:
The Value of Brand in B2B Measurement
Understanding Brand Awareness
Perception: What Do Customers Think?
Preference: Measuring Customer Loyalty
Operationalizing Brand Metrics
The Cumulative Effect of Marketing Strategies
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below. E...2025-02-1934 min
Rockstar CMO FMThe Rose & Rockstar: Is Marketing Getting Harder?Our fifth visit to the officially renamed virtual bar - The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose. Over one of his fabulous cocktails this week, our host, Ian Truscott, asks the big question - is marketing getting harder?They discuss:
The marketing as a large shallow ocean - it’s getting wider, not deeper
Understanding marketing requires both art and science
Measurement in marketing has always been challenging
The influx of opinions complicates marketing strategies
Efficiency in...2025-02-1527 min
Rockstar CMO FMThe Rockstar CMO Studio: Broken B2B MeasurementThis week, Jeff Clark, former Forrester Research Director, was inspired by one of his old Forrester chums to discuss what’s wrong with B2B measurement. So, in this episode, he and Ian cover the following 5 points:#1 - Buying complexity obscures so much#2 - Technology sprawl gives us fractured data#3 - AI-inflated hope drives an expectation gap#4 - Measurement can’t keep up with a renewed emphasis on reputation investment#5 - Exec Team is Not Onboard with What You’re ReportingAs alw...2025-02-1242 min
Rockstar CMO FMThe Rose & Rockstar: Back on the BookIn our fourth visit to the officially renamed virtual bar - The Rose and Rockstar - we continue to dive into the book writing process with the Chief Troublemaker at Seventh Bear and author of several books, Robert Rose, over one of his fabulous cocktails, as our host, Ian Truscott, continues to struggle to complete his first book.They discuss:
Cocktail of the week - Grapefruit Negroni
The writing process and editing
Self-publishing vs. traditional publishing
Setting writing goals and deadlines
Being disciplined in writing and editing
As always...2025-02-0823 min
Rockstar CMO FMThe Rockstar CMO Studio: Making the Dream Work with CathyThis week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:
The Importance of teamwork in marketing
Understanding team dynamics and collaboration
The concept of “the collaboration edge”
Measuring success and shared purpose
The dreaded “breaking the silos”
Understanding organizational goals and OKRs
Diagnosing and addressing organizational challenges
The 3 C’s - Clarity, Connection, and Cadence
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the...2025-02-0536 min
Rockstar CMO FMThe Rose & Rockstar: Writing a Marketing BookIn our third visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares one of his fabulous cocktails and as our host, Ian Truscott, struggles to complete his first book, he picks Robert’s brains on his process as an author of a series of marketing books. They discuss:
Cocktail of the week: The Mayan Michelada
Robert’s writing process
Answering big questions and having a hypothesis
The importance of feedback, editing, and refining
Commitment and discip...2025-02-0129 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 SNAFUs on the MuseThis week, Jeff Clark and Ian Truscott dig into the Muse stage of the Rockstar CMO buyer's journey, called AMPED (Awareness, Muse, Purchase, Engage and Develop), and leverage Jeff’s expertise in advising B2B buyers to explore five challenges they face at this early inspiration stage of the buyer’s journey and how vendor marketers can help. They list five potential SNAFUs:#1 – Unable to collaborate with key internal decision-makers #2 - Overcoming FOFU (Fear of F’in’ Up)#3 – Not knowing the full requirements of a solution ...2025-01-2940 min
Rockstar CMO FMRockstar CMO Solo: Tune in to the Business and it’s ICPDue to a loss of internet for his virtual bar buddy Robert, instead of his scheduled visit to the Rose and Rockstar, Ian goes solo and shares some thoughts planned for his book about tuning into the business when you first get a marketing leadership gig, discovering the market and the ideal customer profile for your B2B product or service. In this solo performance, he shares:
The Five B2B Marketing Fundamentals
Understanding Business Objectives
Evaluating Company Status with the STARS Model
Market Understanding and Customer Profiles
Market Dynamics a...2025-01-2539 min
Rockstar CMO FMThe Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?This week, Jeff Clark and Ian Truscott get amped about buyers journey models, unveiling the Rockstar CMO buyers journey, called AMPED, riffing off the greatest hits of their favorite models from AIDA, Gartner, Forrester, and Pedowitz Group. The model they discuss:
Awareness - The buyer becomes aware they have a problem that can be solved
Muse - The buyer is looking for inspiration and finding the solution
Purchase - The buyer is now evaluating the solutions and making a decision
Engage - The buyer is now a customer, and we nee...2025-01-2238 min
Rockstar CMO FMThe Rose & Rockstar: MQL Gumball Machines and BrandIn our second visit to the officially renamed virtual bar - The Rose and Rockstar - this week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, shares a simple but classy cocktail, and Ian Truscott picks his brains on pivoting on the B2B gumball machine of MQLs and the hope and aspiration that maybe we’ll recognize the value of brand in B2B in 2025 - and rebuts the view that if we can’t attribute something directly to revenue it’s not worth doing. They discuss:
Can we shift to...2025-01-1926 min
Rockstar CMO FMThe Rockstar CMO Studio: Aligning Budget and ChannelsThis week, Jeff Clark is back from his holidays and returns to the marketing studio, where he and host Ian Truscott are inspired by some new research from Spark Toro that they share in a blog article “If your audience’s sources of influence and your marketing budget don’t align, you’re gonna have a bad time” about some of the discrepancies between what channels are influential and how much we invest in them.They discuss:
Understanding the full investment in each channel, including the level of effort and tools and...2025-01-1632 min
Rockstar CMO FMThe Rose & Rockstar: Connecting through Nostalgia and TribesThis week, Robert Rose, the Chief Troublemaker at the newly launched Seventh Bear, hosts Ian in our virtual bar, which has also been renamed The Rose and Rockstar, where Robert continues to suggest a cocktail for the week, but in a change to previous episodes, they enjoy a bit more time in the bar with a discussion on a topic that has come to mind this week.As he serves his first Rockstar CMO cocktail of the New Year, Robert shares his favorite prediction for 2025, and this opens up a conversation that includes:2025-01-1126 min
Rockstar CMO FMThe Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnightIt’s a New Year and a change on the podcast as we split the show into two parts: The Studio, which will drop on Wednesdays, and The Bar (The Rockstar & Rose), which will drop on Saturdays. This week in The Rockstar CMO Studio, Cathy McKnight joins Ian to share her opinions on five content marketing predictions for 2025 that they plucked from a splendid collection of over 40 predictions and trends assembled by the Content Marketing Institute.Some get a “hell yeah”, while others, maybe not so much. ...2025-01-0843 min
Rockstar CMO FMThe 5 Reasons a CMO Gets Fired EpisodeIt's a shorter show this week, as it’s just Jeff and Ian, as Robert was on a plane and not in the bar. Jeff picks a hot topic as he drops the mic on his contributions to the podcast this year before he goes off on his holiday break: 5 reasons why CMOs get fired. Jeff crosses the aisle from Forrester to Gartner as he is inspired by a LinkedIn post by Chris Ross, Vice President and Analyst at Gartner for CMOs / Marketing, who shares some recent Gartner research of C suite executives into “Which...2024-12-0736 min
Rockstar CMO FMThe Death of the CMO and Directing Operations with a Cocktail EpisodeThis week in the marketing studio, Jeff Clark, our resident strategy advisor, and our host Ian Truscott chat about some recent articles on and research into the apparent death of the CMO and, if the CMO is not dying, then the much-discussed shorter tenure of marketing leaders compared to their peers. Ian then winds down the week with Robert Rose, Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar, who, over a fabulous cocktail, shares a thought about content operations and how we should take a leaf out of Hollywood’s book and hire a d...2024-04-0651 min
Rockstar CMO FMThe 5 F'in' Content Marketing Fundamentals, Part 2 of the State of CMO and What's Not in the Bar EpisodeThis week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F'in' fundamentals of content marketing, as he asks the questions.Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.Sarah leads the CMSWire INSIGHTS and Rew...2023-05-271h 09
Rockstar CMO FMThe Dip Into The Pool, State of the CMO with Sara Kimmel and Brand Value in the Bar EpisodeThis week our host Ian Truscott and Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director are by the Rockstar CMO Swimming Pool, to discuss five candidates for our portal to marketing hell, nominated by our podcast guests. Find out which one Jeff fishes out to dry off in the sun and which ones he decides are doomed. The nominations that get Jeff's attention comes from Tim Hines (episode 108), Lori Jones (episode 114), Tim Parkin (episode 117), Kurt Genden (episode 123) and Katelyn Sorensen (episode 126).Ian then goes backstage with Sarah Kimmel, VP of Research at Sim...2023-05-201h 08
Rockstar CMO FMThe Resisting Product Campaign Temptation, Backstage with Leslie Semegran, CMO, VEG and a 150th Episode Cocktail EpisodeThis week we are back in the Marketing Studio with Jeff Clark, our resident Rockstar CMO Strategic Advisor and former Research Director at SiriusDecisions/Forrester, to discuss the temptation of product-based campaigns in B2B, how we should pivot to being customer focused and the implications on organization, goals and budget in doing that.Ian then goes backstage with Leslie Semegran, CMO of the Veterneriary Emergency Group. Leslie joined VEG in 2019 after working in B2C and B2B Marketing for Care.com, Ladders and TheStreet.com. Leslie loves building the VEG brand, driving growth and telling the...2023-01-211h 08
Rockstar CMO FMThe Anthropology in the Studio, Backstage with Grant Johnson, CMO Emburse and We Need A Showrunner in the Bar EpisodeThis week in the Rockstar CMO Marketing Studio, Jeff Clark, our resident strategic advisor and former Research Director at SiriusDecisions/Forrester is inspired by a webinar by Lux Research, "The Hidden Meanings Shaping Consumer Interest in Sustainability", with anthropologist Ujwal Arkalgud and talks about anthropology and feelings in marketing.Ian Truscott goes backstage with a previous guest and his former boss Grant Johnson, who is a serial CMO, currently the CMO of Emburse, he’s held the top marketing job in a string of B2B companies, including Kofax, Pegasystems, SDL and Cylance. You can learn more ab...2022-10-081h 07
Rockstar CMO FMThe Revenue Operations, Galina Sobolev CMO of StyleScan and a Cocktail from Cleveland EpisodeThis week in the Rockstar CMO Marketing Studio, Jeff Clark and Ian Truscott discuss Revenue Operations, resurrect our previous regular feature, and decide if it's a one-hit wonder or Wonderwall.Ian Truscott then goes backstage with Galina Sobolev the CMO of StyleScan and Founder/Creative Director at Single Los Angeles. As you’ll hear, Galina grew up in Ukraine, she learned to sew and crochet from her grandmother, developed a deep love of fashion, and studied at the Fashion Institute of Technology in New York City. She then pursued a career in high-end fashion, creating her own label...2022-09-171h 07
Rockstar CMO FMThe Come Together with Agencies, Andrew Davies, CMO at Paddle and Marketing Like we Are Playing Golf with a Cocktail EpisodeThis week in the Rockstar CMO Marketing Studio, Jeff Clark, former Research Director at SiriusDecisions/Forrester gives his advice on how to work with agencies.Ian Truscott goes backstage with Andrew Davies, who is the Chief Marketing Officer at Paddle a complete payments infrastructure for high-growth software companies, currently serving over 3000 customers. Previously Andrew was VP of Corporate Marketing at Optimizely (formerly Episerver), where he led global strategy for Demand Gen, Brand, Digital, ABM, and Content after they acquired Idio, the business he co-founded. Aside from being a co-founder, as Idio's CMO, Andrew helped build the company f...2022-09-101h 12
Rockstar CMO FMThe Jeff Just Says No, Rebecca on the CMO and Corporate Strategy and Purpose vs Growth with Robert over a Cocktail EpisodeThis week Ian Truscott and regular guest, rockstar strategy advisor Jeff Clark, former Research Director at SiriusDecisions/Forrester, discuss the difficult skill of knowing when to say no as a marketer.Ian's guest is Rebecca Biestman, the Chief Marketing Officer at Reputation. Rebecca has had a fabulous marketing career, holding B2B marketing leadership positions at Dialpad and RMS, prior to Reputation. Before moving to B2B tech, Rebecca specialized in B2C marketing for CPG and retail, working for Earth Essentials and Gap. This is her third time on the show, we explored Rebecca’s impressive career...2022-07-021h 04
Rockstar CMO FMThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose Episode'Tis the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a sought-after consultant, best-selling author, k...2021-12-241h 00
Rockstar CMO FMThe Virtual Rockstar CMO Bar Lock-In - A Holiday Special with Robert Rose EpisodeIt's the night before Christmas, and like many good things, this episode starts and ends in the bar - The Rockstar CMO Virtual Bar.This podcast started as a lockdown project, and over the last 85 or so episodes, Robert Rose has joined Ian Truscott in the Rockstar CMO Virtual Bar to help us escape. While sharing a cocktail each week, he's transported us to somewhere exotic (and Wales) for a marketing thought. But, who is this guy that has inspired us to drink quite so much gin? Robert Rose is a...2021-12-2459 min
Rockstar CMO FMThe Backstage Advice for a New Gig, Christopher Willis, CMO Acrolinx and a Cocktail for Change EpisodeThis week Ian Truscott dips into the Rockstar CMO archives and shares some backstage advice from eight Rockstar CMO’s about starting a new CMO role. And, the underlying message is; it’s about people. Our guest this week is Christopher P. Willis, Acrolinx’s Chief Marketing Officer. Chris has over 20 years of experience growing companies in the technology sector and held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Chris is a recognized thought leader in the areas of AI, DEI, and Cont...2021-10-231h 03
Rockstar CMO FMThe Jeff is Corporately Responsible and a Trip to Amsterdam to Discuss CMO and Tech EpisodeAfter suggesting in last week’s show that we might take a week off, but we’ve changed our minds! In this slightly shorter episode Ian Truscott catches up with Jeff Clark, Rockstar CMO Advisor and former Research Director at SiriusDecisions/Forrester to discuss Corporate Social Responsibility and how to avoid appearing to be greenwashing and trying to look cool with the millennials - spoiler alert - you just got to do the work. Ian has been to Amsterdam, and he shares what he learned at The Next Web Conference, a huge European marketing and techn...2021-10-0240 min
Rockstar CMO FMThe CMP, Aprimo CMO, Will The Twenties Roar Cocktail EpisodeThis week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director about content marketing platforms and ask if they are a one-hit-wonder or Wonderwall.Sticking with the theme of marketing technology and managing content, this week's guest is Ed Breault, the CMO of Aprimo, a SaaS Digital Asset Management and Work Management solution. A vendor that Forrester considers to be the leader in the Marketing Resource Management category. Ed is an accomplished marketing and software executive with over 15 years of business transformation and marketing experience, much of it working through the r...2021-03-201h 00
Rockstar CMO FMRockstar CMO FM #35: The Jam Tomorrow, Christian Beer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, dives into a rabbit hole he finds in the virtual pages of Rockstar CMO, chats to the CEO of Dynamicweb Christian Beer, and again joins Robert Rose in the virtual Rockstar CMO bar. --Ian's flick through the virtual pages of the latest Rockstar CMO issue has him landing down the rabbit hole of Alice in Wonderland as Keith Smith, Managing Director of The Advertist, quotes Lewis Carrol as he explores the topic of this month’s issue.If you’re a regular list...2020-11-0743 minRockstar CMO FMRockstar CMO FM #34: The Quibi, Kathryn Strachan, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about Quibi, chats with Kathryn Strachan, the Managing Director of Copy House Ltd, and joins content marketing guru Robert Rose for a cocktail and a chat in the virtual Rockstar CMO bar.---In keeping with this month's theme on Rockstarcmo.com, building brands on rented land, Ian Truscott, Editor of Rockstar CMO, opens this episode talking about Quibi, the failed short-form mobile video platform. Talking about what we can learn from it as content marketers as it was built on rented content. 2020-10-3143 minRockstar CMO FMRockstar CMO FM #33: The Sabrina "The Wordpress Witch" Chevannes, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares what's new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---Ian opens the virtual pages of the latest issue of Rockstar CMO and points us at The Life for Rent Issue as our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big tech social media channels or building an...2020-10-2452 minRockstar CMO FMRockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.---After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up. This week's interview mainstage is Grant Johnson, CMO...2020-10-1756 minRockstar CMO FMRockstar CMO FM #31: The Top Ten, Rachel Eisenhauer, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, shares their top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.---This week Ian Truscott encourages you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of Xceptor, and founder and CEO of Lately, Kate Bradley Chernis.On the mainstage...2020-10-1055 minRockstar CMO FMRockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail EpisodeIn this week's episode, Ian Truscott, Editor of Rockstar CMO, talks about hope, interviews Eric Fulwiler, COO at 11:FS, and retires for the weekend with a cocktail with Robert Rose.---This week, inspired by Joe Pulizzi's Content Inc. podcast Ian talks about how "hope is not a strategy" and recommends reading Ahmed Hasan's article "Don't stop the marketing music, change the tune".This week's interview is with the former EMEA head of Vayner Media Eric Fulwiler who is now COO of 11:FS, a challenger consultancy that builds and launches next-generation digital propositions...2020-10-0356 minRockstar CMO FMRockstar CMO FM #29: Purple Goldfish, Johnny Pawlik, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.--- This week we talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business. This week;s interview is with Johnny Pawlik, CEO of Mantra Media Ltd w...2020-09-2652 minRockstar CMO FMRockstar CMO FM #28 The Sample, Paige O'Neill, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O'Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.--- This week's dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month's issue. The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gems on this to...2020-09-1944 minRockstar CMO FMRockstar CMO FM #27 The Green Room, Emil Kristensen, Robert Rose, and a Cocktail EpisodeIn this episode, Ian Truscott, Editor of Rockstar CMO, takes us into the Green Room, a regular series on Rockstar CMO, chats to Danish entrepreneur, podcaster, and founder of Sleeknote Emil Kristensen, and retires for the evening with a chat and a cocktail with Robert Rose. --This week's dip into the virtual pages of Rockstar CMO features The Green Room. A regular series on Rockstar CMO where we return to some of the CMO's we've interviewed in the Backstage Q&A Series and ask them for their opinion and advice on the topic for...2020-09-1245 minRockstar CMO FMRockstar CMO FM #26 The Blur, Ian Lowe, Robert Rose, and a CocktailIn this episode, Ian Truscott, Editor of Rockstar CMO, discusses the latest issue of the publication, chats to Ian Lowe, VP Marketing at Crownpeak, and joins Robert Rose in the virtual bar for a cocktail. This week saw the launch of the September issue of Rockstar CMO and Ian suggests we take a look at that. 2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or even month it is, and our work and home lives have become...2020-09-0553 minRockstar CMO FMRockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual pages and suggests something to take a look at, he chats to the CMO of Recorded Future Tom Wentworth and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --The story plucked out of the pages of Rockstar CMO this week is by Robert Rose The Ordinary Seat at the Extraordinary Table where Robert encourages us to pay less attention to the hustle of creating new and different and get mindful about the ordinary...2020-08-2951 minRockstar CMO FMRockstar CMO FM #24 Personal Brand, The Punk is Back and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. --Recently Mark Schaefer shared an article "How I was saved by my personal brand" that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand.Which i...2020-08-2249 minRockstar CMO FMRockstar CMO FM #23 Corporate Punk, Actual Punk and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication he suggests we take a look at, he chats the MD of Corporate Punk Phil Lewis. He then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. The article that Ian suggests we take a look at is by Keith Smith, The Advertist, and host of The Fuel Podcast. The article is called "There ain't half some clever bastards" inspired by Ian Dury (the actual punk), and Keith writes about marketing qualifications, takes a cheeky swipe at Mark...2020-08-1456 minRockstar CMO FMRockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a CocktailThis episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose.Ian dips into the virtual pages of Rockstar CMO to suggest something you might like and this week he plucks out the backstage interview with Oliver Pilgerstorfer, CMO of IFS. How he figured out the 4P's of marketing in the school playground, it's a great story. The interview segment is with Dr. Christine...2020-08-0744 minRockstar CMO FMRockstar CMO FM #21 Lauren Bowden, Green Room and a CocktailThis is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren Bowden. We make a visit to The Green Room and start the weekend with a cocktail in the virtual Rockstar CMO bar.Our visit to the Green Room has Ian recommending the most recent addition to this regular series, where we get the opinion of 6 CMOs on the value of a marketing education and what role it plays in their hiring process. 2020-08-0144 minRockstar CMO FMRockstar CMO FM #20 Caroline Kay, Miseducation and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose. In the latest monthly drop of Rockstar CMO, The Miseducation of Lauryn Hill Issue, the theme was "Do good marketers need a marketing education?" and Ian riffs a little on this, before pointing us at the expert opinion that comes from our house band of CMOs and marketing writers. This week's guest is Caroline...2020-07-2557 minRockstar CMO FMRockstar CMO FM #19 Emily Binder, The Choice Factory and a CocktailThis week Ian Truscott, Founding Editor of Rockstar CMO suggests an article to take a look at in the virtual pages of Rockstar CMO, brings us an interview with a rockstar marketing expert, and retires to the virtual Rockstar CMO bar with a cocktail.The article Ian suggests you take a look at is an interview with Richards Shotton, author of The Choice Factory, in the Tales from The Tour Bus series. Aside from sharing some comments about the article, Ian talks about Richard's book The Choice Factory, one of his favorite marketing books from last year.2020-07-1845 minRockstar CMO FMRockstar CMO FM #18 - Jasmine Martirossian, FOMO, FOGO and a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, takes a flick through the virtual pages of Rockstar CMO, suggesting an article to take a look at. He chats to Jasmine Martirossian, VP, Marketing at TÜV SÜD Americas and then retires to the virtual Rockstar CMO bar to meet Robert Rose, author, speaker, and Chief Trouble Maker at The Content Advisory. This week as we move tentatively out of lockdown, at least in the UK, Ian is drawn back to Jane Scandurra's article, "Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fe...2020-07-1139 minRockstar CMO FMRockstar CMO FM #17 CMO Sally Yates, Anonamau5 and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to Sally Yates, CMO Xceptor, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.comThis week Ian suggests taking a look at articles on Rockstar CMO by our anonymous agency insider Adnonamau5, specifically his most recent article about the dependency some executive teams have on expensive external consultants. The interview this week is with Sally Yates, CMO Xceptor, they ride a number of B2B marketing hobby horses, from analyst relations, being d...2020-07-0447 minRockstar CMO FMRockstar CMO FM #16: Diversity, L.Michelle Smith and it wouldn't be Friday without a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, chats to L.Michelle Smith, joins Robert Rose for a cocktail and suggests something we should take a look at from the pages of rockstarcmo.comThis week Ian recommends you take a look at the Tales from The Tour Bus interview with Sydni Craig Hart, CEO of Smart Simple Marketing, that shares some interesting statistics of the value of diversity marketing. The interview this week is with L. Michelle Smith, author, speaker and certified executive and business coach who develops leaders and brands that...2020-06-2652 minRockstar CMO FMRockstar CMO FM #15 - Meet Jane Scandurra and write for us with a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the pages of Rockstar CMO. He chats to Jane Scandurra, a senior marketing professional with more than three decades of experience working in technology, internet/online services, life sciences, and advertising and again joins Robert Rose for a cocktail.This week Ian recommends you take a look at the Rockstar CMO Write For Us page and pitch an article idea, or recommend a Rockstar CMO you know, or a marketer or agency we need to get on The Tour...2020-06-2034 minRockstar CMO FMRockstar CMO FM #14 - Meet Wendy Bryant-Beswick, visit the Green Room and have a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from the latest issue of Rockstar CMO, he chats to Wendy Bryant Beswick, CMO of Service Credit Union and again joins Robert Rose for a cocktail.From the latest issue of Rockstar CMO, Ian suggests a look at The Green Room feature where this month 5 of our Rockstar CMO's talk the Crisis Keepers, those things they've learned from the crisis around the pandemic that they will take forward after this crisis subsides. Summed up nicely by a reference to a...2020-06-1232 minRockstar CMO FMRockstar CMO FM #13 It matters, David Howland and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests something to take a look at from our publication, he chats to marketing leader David Howland and again joins Robert Rose for a cocktail.In light of the current events in the US, if you are looking to do more than just publish a social post with a black background Ian suggests you check out a previous issue of Rockstar CMO: The People Are People Issue. This issue is named after the Depeche Mode song "People Are People" and is focused on diversity. It contains some...2020-06-0542 minRockstar CMO FMRockstar CMO FM #12 - Meet Detroit Andy, get to Basecamp and have a cocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, suggests one thing we should take a look at from the latest issue. He chats to the new Head of Marketing at Basecamp Andy Didorosi. And, takes a trip to the bar with The Chief Troublemaker at The Content Advisory, Robert Rose.The article featured this week is by Ted Rubin, which encourages us to use the current crisis to hit the reset button and shares some great examples where retail can use this to improve the relationship with their customer.We hear how Basecamp...2020-05-2930 minRockstar CMO FMRockstar CMO FM #11: Backstage, John Andrews, CEO, Photofy and a CocktailIn this episode, Ian Truscott, Founding Editor of Rockstar CMO, talks about a regular feature on Rockstar CMO, the Backstage Q&A, which is pretty much why we do what we do, to share marketing street knowledge from those doing it. We've learned an awful lot about the backstory of a successful CMO, from karaoke, climbing Kilimanjaro, selling cigarettes in the playground to a former life as an opera singer.The interview this week is with John Andrews, CEO of Photofy, a mobile content creation platform used by individuals, enterprises, and small businesses to scale their influencer...2020-05-2347 minRockstar CMO FMRockstar CMO FM #10 - A backstage return for Miss Destructo and a cocktailIn this week's episode, Ian Truscott, Founding Editor of Rockstar CMO dips into the latest issue, suggests article you might want to take a look at, he finally gets to chat with Amber "Miss Destructo" Osborne and joins Robert Rose in the virtual bar and asks him what he's drinking. The article we feature this week is Getting a buzz from virtual events from Dennis Shiao, who attended a virtual event about events and shares some of that experience. Forbes ranked Amber Osbourne as the second most influential CMO on Twitter, and we learn her st...2020-05-1539 minRockstar CMO FMRockstar CMO FM #9 - Ahmed Hasan and Cocktails with Robert RoseIn this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking. The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear o...2020-05-0938 minRockstar CMO FMRockstar CMO FM #8 - Backstage with Jenni YoungIn this episode, Ian Truscott, Founding Editor of RockstarCMO.com chats to Jenni Young, CMO of Tappit, a contactless payment platform. Jenni shares her journey from auditor to Fintech marketing leader, via the PR world of Ab Fab (Absolutely Fabulous - and, if you are familiar with this UK sitcom, no Jenni would not be drawn on whether she was Patsy or Eddy!).Ian digs a little deeper into the Backstage Q&A conversation they had in one of the early issues of Rockstar CMO. We learn why her motto when taking up a new m...2020-05-0227 minRockstar CMO FMRockstar CMO FM #7: Backstage with Kate Bradley ChernisIn this episode, Ian Truscott, Founding Editor of RockstarCMO.com catches up with Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform. Kate’s hugely popular Backstage Q&A has been regularly in our TOP TEN most popular articles as her story clearly caught the attention of you guys, our readers.In this conversation, we learn about Kate’s path to marketing, from reaching 20 million listeners as Music Director and DJ at Sirius/X.M. to building products and her own agency (working with Walmart no less).Kate is a se...2020-04-2538 minRockstar CMO FMRockstar CMO FM #6 - Keith Smith, The AdvertistIn this episode, Ian Truscott, Founding Editor of Rockstar CMO catches up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform.Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast, focused on business development. Keith shares with us his advice on sales and marketing in the current climate, the good and bad he's seeing, the reason to start a podcast, the l...2020-04-1853 min