Shows
iO StoriesiO Stories Episode 2 (EN): Which steps are we taking?As you probably know by now, we’re on quite the journey. There are still a lot of steps to take, but we have already put together quite a few pieces of the puzzle. In this episode, we look back at what we’ve done so far and where we’re at today. Our guests for episode 2 are Roel Van Aelst (Brand & Communication lead), Bjorn Joos (Lead Transformation Team), Lilian Seegers (Chief HR Officer) and Pieter Janssens (our CEO).2021-08-1624 min
iO StoriesiO Stories Episode 2 (NL): Welke stappen zijn we aan het zetten?Zoals ongetwijfeld weet, zijn we een fors traject aan het afleggen. Er zijn nog heel wat stappen te zetten, maar we hebben ook al heel wat puzzelstukjes samengebracht. In deze aflevering blikken we terug op wat we tot nu toe hebben gedaan en waar we vandaag staan. Aan het woord: Roel Van Aelst (Brand & Communication lead), Bjorn Joos (Lead Transformation Team), Lilian Seegers (Chief HR Officer) en Pieter Janssens (onze CEO).2021-08-1625 min
The Martech EffectGrey Martech, (how) are we managing?We’re getting deep into grey matter in today’s episode. It’s a bit of a special episode, because we’re concluding our discussion of your blog post series regarding Frans’ analysis of marketing technology stacks. Furthermore, we’re talking Google Drive and a friend’s agency’s best practise with Google Drive stack’ Of course, Slack is a favorite topic, and also invision app, and Frans is using a dirty word you shouldn’t take out of context.
Hosted by: Frans Riemersma & Roel Seegers
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1:20 — Frans feels like going cold turkey, thinking about life after the blog posts series.
5:00 — Quick rundown on the fina...2019-06-1236 minThe Martech EffectBlue Martech, it’s the R of ROIThis episode is the penultimate one evolving mainly around the series of six blog posts. In this case, number 5, titled ‘Using Marketing Data tools to manage the customer lifecycle in five stages (5/6).’ We also talk a bit about GDPR and Frans gives insights into how he once built dashboards in Google spreadsheet.
Hosted by: Frans Riemersma & Roel Seegers
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5:26 — a climate change analogy to collecting data
9:10 — 7 steps to make your Google Analytics setup a bit more GDPR compliant
12:05 — Jobs to be done in data, Martech of the blue kind.
14:44 — Why are country specific super graphics important?
16:00 — How do you make data available so you can...2019-06-0534 minThe Martech EffectGreen Martech, feeling salesy!Frans and Roel take a look at past, present and future of Sales & Commerce Martech (the Green kind of Martech, to be exact). We go over the fourth blog post in the series, titled: 'Using Commerce & Sales tools to convert customers in four stages (4/6)'
Hosted by: Frans Riemersma & Roel Seegers
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0:40 — When Roel worked in sales, there was no sales automation, intelligence, nor enablement.
3:00 — 50% tot 60% overlap in SalesTech and MarTech landscapes
4:20 — Sales automation
6:25 — Frans reminisces about his past sales career for a bit
7:30 — Sales intelligence
8:20 — Sales enablement
10:00 — Frans pulled some numbers from research on content creation and usage by sales reps
13:10 — ¡Appd...2019-05-2223 minThe Martech EffectYellow Martech, underestimating effects in the long runWe discuss Yellow Martech: Social & Relationships. Not so much the social networks, but rather the tools to master them. Frans shares his findings on tool popularity with us, and Roel reminisces about his first IT sales job.
Hosted by: Frans Riemersma & Roel Seegers
1:20 — Frans is telling software vendors now which tools to integrate.
3:39 — Some of the most popular Social Media Marketing and Monitoring tools.
5:38 — Why is Salesforce CRM in this category?
10:30 — Events, meetings and Webinars
13:50 — ABM (B2B) vs CES&S (B2C), iirc ;-)
17:25 — Amara's Law: 'We tend to overestimate the effect of a technology in the short run and underestimate...2019-05-1621 minThe Martech EffectOrange Martech, getting all AMP'ed upWe discuss Orange Martech: Content & Experience. Frans goes over the feedback he received from the review panel and the most popular tools in this category.
Hosted by: Frans Riemersma & Roel Seegers
3:14 — Great insights from the review panel (special thanks to Stacy Falkman with regards to Optimizely)
3:45 — Most popular Martech tooling from the research
6:05 — Google AMP Stories (link to the article by Samuel Schmitt in the footer)
9:00 — A new weekly item is born: ¡Appdate!
10:10 — Roel wonders whether algorithms aren’t too easily tricked, which lead to less valuable content being served.
12:10 — And the first ¡Appdate! is about: Reeder 4
15:18 — Frans gives us the most popular Orange Martech...2019-05-0826 minThe Martech EffectRed Martech, going down the waterslideFirst of all, we’d like to apologize for the lousy audio quality of this episode. We had a couple of setbacks in hardware and broadband, and Frans’ phone suffered a flat battery. and nearly decided to cancel this week’s session. But, we want to keep momentum, so went through with it after all. We’re sorry, and will improve audio quality from next episode onwards.
In this episode we push ourselves down the waterslide of Red Martech, aka Ads & Promotions. Although we're no big fans, we do understand the power and necessity of it. We might as well say: it's...2019-04-1721 minThe Martech EffectSuper Massive Martech GraphicIn this episode of The Martech Effect Frans and Roel talk about Martech definition a little bit more. On the same day as astronomers have taken the first ever picture of a super massive black hole, we thought it to be no more than logical to introduce the Martech Supergraphic to our listeners. The graphic divides different types of Martech into Red Martech, Orange Martech, Yellow Martech, Green Martech, Blue Martech and Dark Grey Matt...Martech. Frans connects the Supergraphics to the AIDA model by distinguishing marketing tasks: I like what you tell, tell me more, I like what you...2019-04-1027 minThe Martech EffectMartech definitions and effectsIn this episode of The Martech Effect Frans and Roel explore the different definitions for Martech (or Marketing Technology) and stumble upon some remarkable findings!
Hosted by: Frans Riemersma & Roel Seegers
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Links and Show Notes
Techopedia: ‘Any type of technology that has a bearing on marketing operations can be called "martech" whether it is a part of an analysis platform, a device-facing benchmark tool, or any other type of digital or high-tech resource.’
Martech Today: ‘Martech is the blending of marketing and technology. Virtually anyone involved with digital marketing is dealing with martech, since digital by its very nature is tec...2019-04-0326 min