Shows
Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders140 - Roger Hurni on Why Smart Brands Use Behavioral Science (Not Just Ads) to Win CustomersIn this deep, insight-packed conversation with Roger Hurni, we explore behavioural marketing, consumer psychology, and how human decision-making really works—through real-world stories from brands like Nike, DoubleTree, Four Seasons, Apple Pay etc.From the legendary DoubleTree cookie strategy to AI-driven personalization, this episode breaks down:Jagged with Jasravee is facilitated by Jasravee Kaur Chandra. Jasravee has over 25 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@gmail.com
2025-12-191h 06
The Remarkable Leadership PodcastHow to Lead People Who Aren't Like You with Kelly McDonaldHow can leaders effectively work with and lead people who are different from them? Kevin welcomes Kelly McDonald to explore the challenges and benefits of leading diverse teams and how embracing different perspectives can drive better business outcomes. She explains why the term "diversity" has become a challenge in workplaces and offers practical strategies for leaders to navigate workplace differences, such as using the powerful phrases "Tell me more about that" and "I need your help" to foster understanding and collaboration. She also shares why diverse teams consistently outperform homogeneous ones across all business metrics, even though working with...
2025-02-2639 min
imPRessions: a pollack group productionHow to Write and Market a Business Book with Roger Hurni | Season 2 Episode 22In this week’s episode, Jenn and Kalli dive into how to market your self-written business book. Roger Hurni, founder of Off Madison Avenue & Lighthouse PE and author of Outthink Outperform, shares his journey and practical advice on getting your book noticed. He talks about the first steps to take, how to stay organized, and what it really takes to get your book in front of the right people. Whether you’re just starting out or looking to boost your book marketing, this episode has some great tips to help you make a real impact.
2025-02-1226 min
From Persona To PersonalThe Good and Bad of Credit Cards with Financial Math Senior Student, Niko HurniNiko Hurni, a senior student specializing in Financial Math, discusses the pros and cons of credit cards and explores how to use this financial tool in the most responsible ways
2024-12-1606 min
The Smart Agents PodcastEpisode 219: The Human Side Of Marketing: Tapping Into Behavioral DriversEpisode 219 of The Smart Agents Podcast features brand and behavioral strategist Roger Hurni. Emphasizing the importance of understanding consumer behavior, Roger discusses how effective marketing campaigns should focus on the audience's self-interests and motivations.
Over the course of our conversation, Roger shares strategies and advice for identifying your ideal customers and creating targeted campaigns that resonate with them. Additionally, we dive into how agents can better set themselves up for success by focusing on the customer experience rather than the transaction itself.
Get Roger’s Book Outthink. Outperform. Here: ht...
2024-12-0937 min
From Persona To PersonalThe Opportunities Behind Rebranding a State with Lisa Urias, CEO & Executive Director of the Arizona Office of TourismAs a proud fourth-generation Arizonan, Lisa Urias has built her career on crafting and promoting the multi-faceted brand of Arizona through several companies, organizations, and roles. Lisa’s family has a long history of service to Arizona – a value she holds dear. Her more than 35 years as a marketing & PR professional have taught her that a strong organizational culture, a responsive strategic plan, diverse perspectives, and dedication to innovative ideas lead to sustained success. What you’ll learn in this episode: In this episode of From Persona to Personal, Roger Hurni welcomes Lisa Urias, CEO at Ari...
2024-07-2541 min
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral EconomicsHow to Outthink and Outperform in Marketing w/ Roger HurniIn episode 405 of The Brainy Business podcast, Melina Palmer interviews Roger Hurni, an author and behavior strategist known for his work with iconic brands such as DoubleTree Hotels, Nike, PF Chang's, and PetSmart. Throughout the conversation, Roger shares pivotal moments that shaped his understanding of human behavior, emphasizing the importance of tapping into emotions and motivations when marketing products or services. He highlights the shift from focusing on functional features to addressing the emotional and psychological aspects of consumer behavior, stressing the significance of understanding and leveraging human emotions and motivations to drive effective marketing strategies. Roger's...
2024-06-2846 min
From Persona To PersonalAttracting New Business Through Value Alignment with VP Tim Vennard & Marketing Wizard Ben Houck of Mazzone HospitalityTim Vennard - Vice President of Mazzone Hospitality with more than 15 years in company leadership. Tim’s been innovating the food industry through catering, restaurants, and corporate cafes. He was essential in growing Mazzone Hospitality with some of the biggest clients in the pharmaceutical, microchip manufacturing, and finance Industries. He has been recognized for his leadership by Restaurant Associates and Compass Group, as a trendsetter domestically and worldwide in food service. As leader of Mazzone Hospitality he has his eyes fixed on the growth of the brand and influence throughout the Northeast. He is also the company softball/volleyball/ba...
2024-06-0638 min
From Persona To PersonalFinding a Niche In a Seemingly Crowded Marketplace with Sonny Smith, Co-Founder of JampackSonny Smith who is the Co-Founder of Jampack. Sonny has more than 20 years of experience in hospitality, entertainment, and technology space. As an executive leader, he has built successful teams and achieved notable results with globally recognized brands such as Madison Square Garden Entertainment, Tao Group, and Hakkasan Group. His expertise includes large-scale venue pre-opening, revenue creation, brand positioning, and trendsetting practices in domestic and international hospitality marketing. Sonny is skilled in various aspects of marketing, including agency management, event production, and campaign development. What you’ll learn in this episode: Discovering an untapped niche in...
2024-05-3035 min
From Persona To PersonalSuccess Is in the Details with Barton Weiss, CEO and Founder of Barton G. EnterprisesBarton G. Weiss is a devoted father, world-renowned restaurateur, philanthropist, fashion designer, and former professional ice skater with a career that spans more than 40 years. As the Founder and Chief Executive Officer of Barton G. Enterprise, he has had the privilege of orchestrating and managing an impressive portfolio of over 100 high-profile events. Barton’s company has catered to Fortune 500 corporations, professional sports leagues, luxury brands, and celebrity clients. The company is recognized for its sophisticated "New American" cuisine, proudly showcased in two distinguished locations in Los Angeles and Miami — with a third location opening soon in Orlando. Barton G has...
2024-05-2322 min
From Persona To PersonalThe Entire Guest Experience Is a Branding Opportunity With Jason Pirock, Corporate Director and Head of Marketing at Springboard HospitalityJason Pirock, Corporate Director and Head of Marketing at Springboard Hospitality, is an award-winning marketing executive with over 16 years of experience transforming brands like Hyatt and Target. Formerly the VP of Marketing at Aparium Hotel Group, he built and led the marketing department. In his current role, Jason oversees brand development, integrating marketing and customer acquisition strategies for Springboard Hospitality's 48-plus properties. A member of The CMO Community, an Advisor for TapOnIt, and part of the Advisory Council for Brand Innovators Labs, Jason has a reputation for transforming businesses and their marketing process. What you’ll learn in...
2024-02-0831 minFrom Persona To PersonalUsing Cultural Moments to Market Your Brand With Andy Shallal, Founder and CEO of Busboys and PoetsAndy Shallal is the Founder and CEO of Busboys and Poets, a restaurant group known for its intentional intersection of art, culture, and politics, featuring mindfully sourced food, drinks, books, and event programming. Andy is a dedicated advocate for progressive business and labor practices and is actively involved in several boards, including the Institute for Policy Studies and Race Forward. As an artist, social entrepreneur, husband, and father of four, Andy is committed to making his hometown of Washington, DC, a more livable community. What you’ll learn in this episode: In a world where pe...
2024-01-2532 minFrom Persona To PersonalReframing Visit Detroit's Reputation With Chris Moyer, Senior Director of Communications at Visit DetroitChris Moyer is the Senior Director of Communications at Visit Detroit, where he utilizes his storytelling abilities and expertise in connecting people to bring visitors to the Detroit area. He is a seasoned communications strategist with nearly two decades of experience in government, clean energy, and economic development across the US and UK. As a passionate advocate for family and dogs, it's unclear which holds precedence in his heart. However, it's evident that he has a passion for traveling, Detroit sports, soccer, and the complex connections between public policy, the energy industry, digital transformation, customer experience, and politics. Chris...
2023-12-1433 minFrom Persona To PersonalEmbracing Diversity as a Tourism Strategy With Stacy Ritter, President and CEO of Visit LauderdaleStacy Ritter is the President and CEO of Visit Lauderdale, where her primary responsibility is to attract visitors and promote tourism to the Fort Lauderdale area. Over the years, Stacy has held various positions, such as Florida State Representative, Broward County Commissioner, and Broward County Mayor. With her expertise in budgeting, government, strategic planning, community outreach, and public speaking, Stacy is a highly skilled business development professional with a JD from Nova Southeastern University. In addition to her professional achievements, she's also a devoted mother to two children and three rescue dogs. What you’ll learn in th...
2023-11-1632 minFrom Persona To PersonalExceptional Experiences Are What Drive Word-Of-Mouth Marketing With Jonathan Newar, Co-Founder and CEO at Captain ExperiencesJonathan Newar is the Co-founder and CEO of Captain Experiences. He has transformed his frustration over the complexities of finding, vetting, and booking fishing trips into a successful venture. Under his leadership, Captain Experiences has emerged as the largest fishing trip booking platform in the US, boasting over 80,000 trip hours since its 2020 inception. With a vision for broadening horizons, the company has raised $4.6 million and is gearing up to expand its offerings across various outdoor sports and geographies. Jonathan is also a Founding Member of Hampton, a highly vetted membership community for entrepreneurs, founders, and CEOs. What...
2023-11-0922 minFrom Persona To PersonalConsistent Customer Referrals Can Sustain Growth With Emmanuel Burgio, Principal and Founder of Blue ParallelEmmanuel Burgio is the Principal and Founder of Blue Parallel, a boutique travel company that specializes in providing luxurious adventure experiences to destinations that include Latin America, the Mediterranean, and Antarctica. Emmanuel graduated from the London School of Economics and then worked in investment banking in New York City. Due to his passion for adventure and discovery, he eventually took a year off to travel the world. The profound experiences he gained on that exploration inspired him to create Blue Parallel. What you’ll learn in this episode: For a midsized business focused on luxury tr...
2023-11-0231 minFrom Persona To PersonalUsing Your Brand Pillars To Drive Value With Jason Brandt, President and CEO of the Oregon Restaurant & Lodging AssociationJason Brandt is President and CEO of the Oregon Restaurant & Lodging Association (ORLA). He specializes in association management and government affairs at state and local levels. His duties at ORLA include launching innovative programs and products that assist the hospitality industry in being profitable. Before his tenure with ORLA, Jason was the CEO of the Salem Area Chamber of Commerce. What you’ll learn in this episode: Associations work on behalf of their constituents to make life better or easier in multiple ways. But what if there is reluctance to join? How do you effectively com...
2023-10-2636 minFrom Persona To PersonalWhy BOYNE Golf Uses Experience Agents To Personalize Every Visitor's Trip With Ken Griffin, Director of Golf Sales and Marketing at BOYNE ResortsKen Griffin is the Director of Golf Sales and Marketing at BOYNE Resorts. Compared to his colleagues, Ken is relatively new to the Michigan-based BOYNE Golf team but has interacted with the company for over 25 years, including more than 15 as an employee. In his current position, he leads the development of nationwide marketing strategies that have successfully resonated with and attracted visitors from more than 40 states. What you’ll learn in this episode: Many resorts offer various packages to potential visitors. Based on photos, listings, and online information, they can choose the package that suits th...
2023-10-1928 minFrom Persona To PersonalHow Amy's Kitchen Built a Brand Based on Values With Ritu Mathur, VP of Marketing at Amy’s KitchenRitu Mathur is the VP of Marketing at Amy's Kitchen, a prominent producer of organic and plant-based foods. With over a decade in the food industry, she previously served as a Senior Director at Cliff Bar, initiating a value-based equal pay campaign for Luna Bar. She collaborated with the US Women's National Soccer Team and Venus Williams to advocate for gender equality in sports. Ritu also contributed to the Outshine and Drumstick brands at Nestle and recently consulted for Peloton on its global brand strategy. What you’ll learn in this episode: As brands are ro...
2023-10-1229 minFrom Persona To PersonalHow To Grow Your Brand and Stay True To Its DNA With Catherine Heald, Co-Founder and CEO of Remote LandsCatherine Heald is the Co-founder and CEO of Remote Lands, an ultra-luxury travel provider to destinations in Asia. Catherine is a serial entrepreneur with a background in software engineering and technology. She founded three notable software companies and had a stint in sales at Apple. Her drive to escape mediocrity and boredom led her to establish Remote Lands, turning her fervent passion for Asian travel into a profession. In addition to her business pursuits, Catherine has enjoyed extraordinary travel experiences throughout Asia, from private lunches with royalty to adventurous treks in challenging terrains. What you’ll learn in...
2023-09-2836 minFrom Persona To PersonalHow To Leverage a City's Features To Attract Visitors With Leonard Hoops, President and CEO of Visit IndyLeonard Hoops is the President and CEO of Visit Indy, Indianapolis, Indiana's official destination management organization. He oversees the growth of central Indiana's convention, tourism, and event business, which contributes nearly $6 billion to the economy. Under his leadership, Indianapolis became a top city for conventions, with Visit Indy consistently recognized as a "Best Place to Work" in Indiana. Before joining Visit Indy, Leonard was the Executive Vice President of San Francisco Travel and has held significant roles at the Convention & Visitors Bureau in both Sacramento and San Jose. His accolades include being named an “Indiana Living Legend” by the Indi...
2023-09-2138 minFrom Persona To PersonalUsing ChatGPT for Storytelling With Cody Worden, Area Director of Sales and Marketing at Grand Hyatt VailCody Worden is the Area Director of Sales and Marketing at Grand Hyatt Vail. With over two decades of experience, Cody has worked with hundreds of sales professionals, enriching his expertise and deepening his understanding of the sales industry. He’s been a sales and marketing leader at two key resorts in the Vail Valley. Cody is an outdoor enthusiast with hobbies that include snowboarding, hiking, and mountain biking. What you’ll learn in this episode: As more and more businesses depend on AI for help with communication, many are still discovering ways ChatGPT can be mo...
2023-09-1435 minFrom Persona To PersonalIn the Age of AI, Authenticity Is a Differentiator With Lorna Bush, Senior Vice-President of Fineman PR, a Division of Off Madison AveLorna Bush is the Senior Vice-President at Fineman PR, a division of Off Madison Ave. With a specialization in brand PR, consumer marketing, and crisis communications, Lorna has extensive experience working in diverse sectors, from food and beverage brands to outdoor destinations to public health organizations. Her expertise includes crafting communication programs, managing crises such as food safety and product recalls, and advising on issues like executive reputation management. Lorna is a member of the San Francisco Professional Food Society and the International Association of Culinary Professionals. What you’ll learn in this episode: With AI...
2023-09-0726 minFrom Persona To PersonalWhat Happens When Passion Drives the Business? With Matthew de Gruyter, Co-Founder and CEO of Next Level BurgerMatthew de Gruyter is the Co-founder and CEO of Next Level Burger, America's first 100% vegan and plant-based burger joint. Before delving into the world of vegan fast casual food, Matthew honed his professional acumen in private equity and venture capital, notably serving as an executive for oil and gas venture firms. His journey, from a US Marine to majoring in communication at Metro State University to leading ventures in Denver, Dallas, and Newport Beach, culminated in his decision to champion sustainable eating in the Pacific Northwest. What you’ll learn in this episode: Sometimes, you ca...
2023-08-3140 minFrom Persona To PersonalHow AI Has Changed the Game in Mobile Marketing With Spike Stevens, Chief Technical Officer at LighthousePESpike Stevens is Chief Technical Officer at LighthousePE, a behavior-based AI platform that creates one-to-one personalized messages and experiences in real-time at scale. He boasts a rich 25-year history in the marketing and advertising sector and has steered LighthousePE's design and technology since its onset. Spike's previous endeavors in marketing tech spotlighted mobile and SaaS solutions for heavy hitters like Apple, Porsche, Boeing, and Air France. Beyond his professional life, Spike is an avid skier, mountaineer, and gifted musician based in Boulder, Colorado. What you’ll learn in this episode: Most mobile applications are strictly av...
2023-08-2446 minFrom Persona To PersonalLeveraging What is Unique About Your Destination With Stan Adams, Executive Director of Sports at Tuscaloosa Tourism and SportsStan Adams is the Executive Director of Sports at Tuscaloosa Tourism and Sports (TTS), where he strategizes ways to attract and host high-profile, revenue-generating sports events for the city of Tuscaloosa, Alabama. He started his career in the sports tourism industry as an intern for TTS in 2015, then served as a sports marketing representative in Maryland before returning to TTS in 2019 as Director of Sports. Stan began his current role in late 2021. What you’ll learn in this episode: Many places have one key thing they’re known for, and it attracts visitors. However, a lot...
2023-08-1730 minFrom Persona To PersonalDon't Ignore Grassroots Efforts When Building Your Brand With Lee Marcum, CEO of Jack’s DonutsLee Marcum is the CEO of Jack’s Donuts, based in New Castle, Indiana. Founded by his grandfather in 1961, he is a third-generation owner of the business. Over the past decade, Lee led Jack’s transformation from a $250K-per-year single-store to a multimillion-dollar brand with more than 20 locations across the US. What you’ll learn in this episode: Would you like to establish your brand in a new market? Although your product may be popular in your community, it’s unknown in another location. You don’t have to come up with grand ideas or a massive b...
2023-08-1029 minFrom Persona To PersonalGrowing Your Company Right Means Sticking To Your Values With Jeremy Gursey, President of Coffee ManufactoryJeremy Gursey is the President of Coffee Manufactory, a brand that’s goal is to make better coffee and make coffee better. His objective is to build a global brand that strives to perfect coffee roasting, tea production, and preparation. For several years, Jeremy served as the personal coffee chef for Cameron Diaz and Tom Cruise. He also prepared coffee and tea for the Seinfeld cast, where Larry David nicknamed him "Mocha Joe" and became the inspiration for the character on Curb Your Enthusiasm. What you’ll learn in this episode: Sustainability can have primary and sec...
2023-08-0341 minFrom Persona To PersonalHow Discover Long Island Is Shifting Visitor Travel Experiences With Allison Brown, Director of Marketing at Discover Long IslandAllison Brown is the Director of Marketing at Discover Long Island. She uses her ability to deliver strategic solutions, drive consumer loyalty, and propel brand awareness to produce marketing initiatives that provide economic impact for the Long Island, New York area. Previously, Allison owned AGB Productions, a consulting firm she established that focused on brand optimization and campaign development. She has also served as the Senior Marketing Manager at NYC & Company, where she drove marketing efforts for some of New York's most iconic events. What you’ll learn in this episode: If you’re traveling to Lo...
2023-07-2733 minFrom Persona To PersonalHow To Combine Vacation Homes With a Resort Experience With Nicholas Falcone, CEO of NDM HospitalityNicholas Falcone is the CEO of NDM Hospitality, which he founded in 2011 with a vision to become a multi-faceted hospitality, real estate, and technology conglomerate. He is an innovator and recognized leader in Florida’s tourism and hospitality industry by creating new ways to manage real estate and take vacations. Nicholas is also the CEO of Rentyl Resorts, where he blends the comforts of home with the experience of a resort, as well as Spire Loyalty, the first multi-industry loyalty program. What you’ll learn in this episode: For more than a decade, companies like Airb...
2023-07-2036 minFrom Persona To PersonalYour Customer's Experience Starts With a Strong Set of Core Values With Andrew Jaffe, Chief Marketing Officer at Snooze an A.M. EateryAndrew Jaffe is the Chief Marketing Officer at Snooze an A.M. Eatery, a highly disruptive restaurant concept that seeks to evolve the morning dining experience through culinary innovation, friendly service, and an eclectic and energetic atmosphere. During his time with Snooze, the brand has grown from 20 to more than 60 locations. With experience in both large operating environments and entrepreneurial startups, Andrew is a savvy leader with expertise in building and mentoring teams to achieve their personal and business goals. What you’ll learn in this episode: The restaurant industry, perhaps more than any other, is...
2023-07-1334 minFrom Persona To PersonalHow Community Engagement Can Shift Customer Behavior With Ryan Lynn, Senior Vice President of Brand Development and Marketing at The Dirty BuffaloRyan Lynn is the Senior Vice President of Brand Development and Marketing at The Dirty Buffalo, an award-winning restaurant that was featured on both the Food Network and the Travel Channel. Ryan specializes in public relations, community engagement, media relations, and social media marketing in the restaurant and music industries. As an eight-year US Navy veteran, Ryan has developed leadership skills that enable him to interact and collaborate with multiple levels of management, government agencies, and people of diverse cultural backgrounds. What you’ll learn in this episode: When people think of marketing, they often th...
2023-07-0636 minFrom Persona To PersonalIntroducing a New Product by Reframing Its Name With Jarrett McGovern, Chief Creative Officer and Co-Founder of RISE Brewing Co.Jarrett McGovern is the Chief Creative Officer and Co-founder of RISE Brewing Co., which started in the kitchen of his Manhattan Apartment. Founded in 2014, Jarrett’s mission was to create the best-tasting organic products on the planet and make them available to everyone. The brand has grown into a thriving company, and its beverages, including all-organic nitro cold brew coffee, tea, and organic oat milk, can be found in major grocery chains. RISE has been recognized in publications, including People, The New York Times, and Forbes, and has won many awards since its inception. What you’ll learn i...
2023-06-2936 minFrom Persona To PersonalHow Do You Market a 128-Year-Old Brand? Word-of-Mouth With Venae Watts, Owner of Minerva DairyVenae Watts is one of the two fifth-generation owners of Minerva Dairy, where she combines her aptitude for creating the richest, creamiest batch of butter with her knack for unmistakable branding and shrewd business instincts. She is responsible for overseeing production, sales strategy, and marketing. Thanks to Venae’s vision, the 128-year-old Minerva is now known for its dynamic packaging and vibrant marketing campaigns. What you’ll learn in this episode: If your brand has been around for 128 years and people haven’t sampled a taste, what can you do to get your product noticed so they...
2023-06-2226 minFrom Persona To PersonalTapping Into Consumer Trends To Build Your Brand With Kathryn Moos, Co-Founder of OWYNKathryn Moos is the Co-founder of OWYN, one of the fastest-growing plant-based health and nutrition companies in the US, whose name stands for “Only What You Need.” She is also the Managing Partner at Groundswell Ventures, which addresses critical problems in the areas of health and wellness and climate and sustainability. A former professional soccer player, Kathryn has spent most of her post-athletic career in the health and wellness sector and also founded VROU, a brand that simplifies the way people can get nutrients. What you’ll learn in this episode: In the saturated food and be...
2023-06-1526 minFrom Persona To PersonalBrand Value Comes From Growing Right, Not Fast With Steve Kraus, Founder and Partner at Press Coffee RoastersSteve Kraus is Founder and Partner at Press Coffee, which he and his wife, Tram Mai, launched in 2008. Their passion and commitment for great coffee built a loyal customer base, and Press Coffee’s care and preparation set it apart from the competition. Steve’s wife is a local news anchor in Phoenix, and they are parents to twins Zak and Zoey. What you’ll learn in this episode: Many business owners in the restaurant industry aspire to expand beyond one location. However, there are many elements to assess and prioritize before making that move. What c...
2023-06-0824 minFrom Persona To PersonalUsing a Mobile App To Extend the Customer Service Experience With Steve Greer, Chief Marketing Officer at Urban PlatesSteve Greer is the Chief Marketing Officer at Urban Plates, a chef-driven fast-casual restaurant chain in Southern California serving craveable and nutritious made-from-scratch plates, salads, sandwiches, and bowls. He uses creative and strategic thinking, extensive practical experience, and strong communication skills to engage a wide variety of internal and external stakeholders. Steve is a highly accomplished food marketer who started in packaged goods at General Mills and then transitioned to restaurant brands such as Outback Steakhouse, Fleming's, El Torito, and Chevys. What you’ll learn in this episode: The prevalence of mobile apps in the re...
2023-06-0129 minFrom Persona To PersonalA Great Customer Experience Doesn't Always Start With the Customer With David Eha, Director of National Accounts at Restaurant TechnologiesDavid Eha is the Director of National Accounts at Restaurant Technologies (RT). With 25 years in the restaurant business, he is responsible for developing new partnerships with industry leaders and national restaurant chains to provide automated systems for some of the worst back-of-the-house processes. In his role, David takes the lead in implementing RT’s Total Oil Management solution, which allows its clients to run cleaner, smarter, safer, and more efficient operations — RT’s overriding objective. RT’s clients include McDonald’s, KFC, Wendy’s, Applebee’s, and Texas Roadhouse, to name a few. What you’ll learn in this episode:
2023-05-2527 minFrom Persona To PersonalHow the Grand Canyon Takes a Multigenerational Approach To Visitor Experiences With Mindy Riesenberg, Director of Marketing and Communications at Grand Canyon ConservancyMindy Riesenberg is the Director of Marketing and Communications at Grand Canyon Conservancy, the official nonprofit partner of Grand Canyon National Park. She has over two decades of experience as a leader in nonprofit marketing at major art museums across the US, including the Kimbell Art Museum in Fort Worth, Texas, The Walters Art Museum in Baltimore, Maryland, and the Phoenix Art Museum in Arizona. Mindy has been a featured speaker for the American Marketing Association and the American Alliance of Museums. What you’ll learn in this episode: As the nonprofit partner of Grand Ca...
2023-05-1829 minFrom Persona To PersonalUsing Product Personalization To Personalize Digital Marketing With Zach Hempen, Director of Digital Marketing at Your Pie FranchisingZach Hempen is the Director of Digital Marketing at Your Pie Franchising. Born in 2008 in Athens, Georgia, Your Pie offers a pizza with a crust created through traditional brick oven cooking with unique toppings, including avocado, pickles, and peaches. In the marketing space for over a decade, Zack possesses sales, management, strategy, social media, and advertising skills. His expertise ranges from helping companies like McDonald's launch their initial Facebook pages to leading entire marketing teams. What you’ll learn in this episode: If you're in the mood for pizza, multiple options are usually av...
2023-05-1121 minFrom Persona To PersonalHow adidas Outdoor Changed the Behavior of Outdoor Sports Enthusiasts With Greg Thomsen, Former Managing Director at agron, Inc.Greg Thomsen retired as Managing Director at agron, Inc., the exclusive licensed dealer for adidas products, at the beginning of 2023. Greg is an outdoor industry icon who earned the Lifetime Outdoor Retailer Inspiration Award from Outdoor Retailer in 2019 for inspiring countless generations to embrace the outdoors. With his accomplishments at Nike, where he served as Director of Marketing, and the successful introduction of adidas Outdoor, Greg is a pillar of today's $360 billion outdoor community and continues to have a positive impact. What you’ll learn in this episode: When adidas decided to offer outdoor sports appar...
2023-05-0431 minFrom Persona To PersonalHow to Brace for a Potential Economic Downturn With Jeff Grogg, Founder and Managing Director of JPG Resources and Founder and President of SnackwerksJeff Grogg is the Founder and Managing Director of JPG Resources and the Founder and President of Snackwerks. Previously, he was a member of the executive team responsible for growing the Kashi cereal brand from $25 million to $750 million within nine years. He founded JPG Resources to help build businesses across the food industry. JPG works to provide a vision for and manage smaller, growing businesses and help larger companies rediscover their inner innovators. What you’ll learn in this episode: In times when there is an economic downturn on the heels of a potential recession, pe...
2023-04-2727 minFrom Persona To PersonalExpanding and Building on a Barbecue Brand With Micha Magid, Co-Founder and Co-CEO of Mighty Quinn’s BarbecueMicha Magid is the Co-founder and Co-CEO of Mighty Quinn’s Barbecue. A graduate of NYU Stern School of Business, Micha started his career as an Associate in the mergers and acquisitions department at JP Morgan Chase. He then moved on to the hedge fund industry and spent 10 years managing investments. What started as an investment later became a full-time position with Mighty Quinn’s, which now has 15 locations, including a presence in iconic sports venues like Madison Square Garden and Yankee Stadium. What you’ll learn in this episode: Can a restaurant use its mobile...
2023-04-2020 minFrom Persona To PersonalGetting Great Eggs by Letting Hens Act Like Hens With John Brunnquell, President, CEO, and Founder of Egg InnovationsJohn Brunnquell is the President, CEO, and Founder of Egg Innovations, the nation’s largest exclusive originator of 100% free-range and pasture-raised eggs. At age 53, he earned a PhD in avian ethology — the study of bird behavior. A third-generation farmer, John is on a mission to make the world a better place for chickens, people, and the planet. He pioneered Egg Innovations’ launch of the first regeneratively farmed specialty egg. What you’ll learn in this episode: Many processes contribute to creating high-quality food before it gets to your table. How can that be done through a holist...
2023-04-1329 minFrom Persona To PersonalTelling Your Adventure Travel Stories With Richard Bangs of Mountain Travel Sobek, White Nile Media, and StellerRichard Bangs is the Chief Adventure Officer at Steller, the Chief Creative Officer at White Nile Media, and the Co-founder of Mountain Travel (MT) Sobek. He was part of the co-founding team at Expedia and served as its editor-at-large. Richard authored 19 books, including his most recent, The Art of Living Dangerously. In 2006, he launched a PBS series of specials called Richard Bangs Adventures with Purpose, which he hosted from locations such as Egypt, New Zealand, Switzerland, India, and Morocco. What you’ll learn in this episode: Are you an adventure traveler? When you take a vacati...
2023-04-0638 minFrom Persona To PersonalSuccess Through Making Friends and Having Fun With Jeff Fenster, Founder and CEO of EverbowlJeff Fenster is the Founder and CEO of Everbowl, a San Diego-based acai bowl and juice chain that makes healthy superfoods accessible and affordable for everyone. Focused on disruptive start-ups, Jeff is a pioneer in the quick-serve restaurant category. Having established Everbowl in 2016, he is driving its growth nationwide through retail and franchise initiatives. As an inspiring mentor and team-builder, Jeff is dedicated to fostering a strong company culture where the motto is “make friends and have fun.” He has received numerous national recognitions for his business creations ranging from a payroll and HR company to a digit...
2023-03-3041 minFrom Persona To PersonalHow a 125-Year-Old Milling Company Impacts Customer Behavior With Pete Levangie, President and CEO of Bay State Milling CompanyPete Levangie is the President and CEO of Bay State Milling Company, a business that provides access to healthy, delicious, and responsibly sourced and produced food ingredients. The company is 125 years old, spanning five generations of family ownership, with nearly $1 billion in sales. Over the last 30 years, Pete has accumulated a deep background in the ag food industry. Joining Bay State Milling in 2004, he started as the Vice President of Strategic Planning before being promoted to his current role five years ago, where he’s responsible for all functional areas of the company and its daily operating ac...
2023-03-2336 minFrom Persona To PersonalHow to Start Personal Relationships With Your Customers With Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison AveRoger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave. He brings a unique perspective as a behavior strategist, creative visionary, and branding expert to the clients he serves. Roger knows that unprecedented results are achieved by optimizing the three variables of human behavior. This basis is the foundation he uses to develop behavior-changing results for organizations of all sizes. Currently, Roger is a member of the prestigious Walter Cronkite Endowment Board and serves on the global board for the Worldcom Public Relations Group, where he was its past Global Chair. What you’ll...
2023-03-1618 minFrom Persona To PersonalCreating a Unique Experience at the Doughnut Shop With Betsy Hamm, CEO of Duck DonutsBetsy Hamm is the CEO at Duck Donuts, where she previously served as COO and Marketing Director. Known for her ability to motivate and engage teams to achieve positive results, Betsy leads the development and direction of Duck Donuts’ short and long-term goals, oversees and guides the day-to-day operations and marketing, and is in charge of financial goal management. Responsible for all facets of franchisee openings and performance, she works alongside her team to identify and provide the necessary resources allowing franchisees to gain maximum profitability and success. Born in the Outer Banks in Duck, North Carolina, in 2007, Duck Do...
2023-03-0921 minFrom Persona To PersonalFinding Success Through Authenticity With Jonathan Weathington, CEO at Shuckin’ Shack Oyster BarJonathan Weathington is the CEO of Shuckin’ Shack Oyster Bar. Starting out of a 960-square-foot former hair salon, the Shuckin’ Shack little beach bar hangout has expanded into seven states and multiple locations. Jonathan has been featured on television and in publications, including FSR, The Wall Street Journal, and Good Morning America. When he joined Shuckin’ Shack in 2014, Jonathan started as the Director of Franchise Development and quickly became CEO. Before Shuckin’ Shack, he gained experience working in various consumer-centered frontline and management positions dating back to 1999 for companies including The North Face, Best Buy, Blockbuster Video, Hilton Hot...
2023-03-0234 minFrom Persona To PersonalHarnessing the Power of the Internet With Paul Macaluso, President and CEO of Another Broken Egg CafePaul Macaluso is the President and CEO of Another Broken Egg Cafe, a chef-inspired breakfast, brunch, and lunch restaurant with hand-crafted cocktails, spiked cold brews, mimosas, and a full bar. Before joining the team at Another Broken Egg in 2019, Paul held a variety of executive and senior-level positions throughout his 25-plus-year career and earned a reputation for driving results. He has been with many respected brands, including roles as the CMO of Moe’s Southwest Grill, SVP of Brand Marketing Strategy at FOCUS Brands, President of McAlister’s Deli, and the President and CEO of The Krystal Company. W...
2023-02-2330 minFrom Persona To PersonalGrowing a Business From the Ground up With David Greenfeld, Co-Founder and CEO of Dream PopsDavid Greenfeld is the Co-founder and CEO of Dream Pops, a plant-based, dairy-free, superfood popsicle in flavors like vanilla matcha, mango rosemary, and chocolate with lion's mane mushrooms. As an investment banker prone to late-night ice cream binges, David noticed a lack of ice cream options in the vegan section at the grocery store. As a believer in all things plant-based, he co-founded Dream Pops in 2016, and it’s now in over 7,000 stores, including Whole Foods, Bristol Farms, Fairway Market, and D'agostino. In 2020, Dream Pops was honored in the food and drink section of the Forbes 30 Under 30 list of risi...
2023-02-1628 minFrom Persona To PersonalHow Core Values Are the Recipe for Success With Jeff Grass, Chairman and CEO at HUNGRY MarketplaceJeff Grass is Chairman and CEO at HUNGRY Marketplace. HUNGRY is an online marketplace that connects independent chefs with the office catering market and is the first platform to provide business catering and live events through a network of local chefs. As a four-time entrepreneur, Jeff is an engaged business leader motivated by big, game-changing ideas that will make the world a better place. HUNGRY exemplifies that value by giving back —for every two meals they sell, they donate a meal to help fight hunger and food insecurity in our country and have given away over a mil...
2023-02-0930 minFrom Persona To PersonalTurning a Negative Into a Positive With Julie Wade, Senior Director of Marketing at Taziki's Mediterranean CafeJulie Wade is the Senior Director of Marketing at Taziki's Mediterranean Cafe. Her background includes franchise development, brand marketing, product development, and franchise relations in the food and beverage industry. At Taziki’s, Julie uses two decades of experience in advertising, strategic planning, marketing, and social media to elevate digital and physical guest experiences. What you’ll learn in this episode: How do you turn a negative situation into a positive one when unforeseen circumstances cause business to slow down? One restaurant became an advocate for its customers and turned up its restaurant business. So how...
2023-02-0230 minFrom Persona To PersonalHow To Scale a Convenience Store Food Brand With Dan Shapiro, CEO at Krispy Krunchy FoodsDan Shapiro is the CEO of Krispy Krunchy Foods. He started his career as a third-shift cashier at a convenience store and worked his way up the ranks by getting promoted simply because he always showed up on time. Taking a leap of faith, Dan joined Krispy Krunchy Foods, taking the company to the top of the nationwide quick-service food industry. What you’ll learn in this episode: How can you promote a food brand when your food is primarily sold at convenience stores? Is advertising or developing an app a smart and cost-effective way to...
2023-01-2629 min
Smart Business Revolution | Turn Relationships into Revenues | Networking | More Clients | Relationship AdviceMike Evans | Shifts in Consumer Behavior and Strategies To Mitigate CompetitionMike Evans founded GrubHub in his spare bedroom and grew it into a multibillion-dollar online food delivery business. He led the company through five financing rounds, a couple of acquisitions, a merger, and ultimately, an IPO. Mike exited GrubHub after its IPO and founded Fixer, a Chicago-based on-demand handyman service. He is also the author of Hangry: A Startup Journey. In this episode of the Smart Business Revolution Podcast, co-hosts John Corcoran and Roger Hurni interview Mike Evans, the Founder of Fixer and GrubHub, about how he started his companies. They also discuss shifts in consumer behavior, ho...
2023-01-2039 minFrom Persona To PersonalDifferentiating Your Restaurant Through a One-Of-A-Kind Experience With Chris Artinian, President and CEO at Condado TacosChris Artinian is President and CEO at Condado Tacos. Established in 2014, Condado Tacos offers a full dining experience that includes tacos, margaritas, and tequilas at a great price. Adding to the 39 current locations, Chris has plans to open at least 12 new restaurants in 2023, of which six will be in new markets for the company, and by 2026 the ambitious goal is to open another 100. An expert in hospitality operations, consumer services, and all aspects of the restaurant experience, Chris specializes in investor relations and site modeling and selection. He is also the Operating Director for the Restaurant and C...
2023-01-1935 minFrom Persona To PersonalDon’t Change What Makes Your Business Great With Steve DiFillippo, Owner and Chef of Davio’s Northern Italian SteakhouseSteve DiFillippo is the Owner and Chef of Davio’s Northern Italian Steakhouse. In 1985, when Steve was just 24, he purchased Davio’s when it was a family restaurant in Boston's trendy Back Bay. Across the US, from Boston to Texas, he's grown Davio's to 12 locations, becoming one of the country's most sought-after restaurants. That first restaurant is now the hub of a rapidly growing $50 million restaurant brand group and a $10 million Davio’s brand food line. His book, It’s All About the Guest, is considered the ultimate guide to starting a restaurant, running a successful business, enjoying food, and livi...
2023-01-1233 minFrom Persona To PersonalRiding the Tide of Changing Customer Behavior WIth Leo Chris Kasuya, Director of Strategy & New Ventures at Irresistible Foods GroupLeo Chris Kasuya is the Director of Strategy and New Ventures at Irresistible Foods Group (IFG). IFG is a family of authentic food and beverage brands, and Leo’s role is to develop and execute strategic initiatives focused on the enterprise and operating its long-term growth and success. Leo leads acquisition and investment opportunities, international expansion efforts, and develops strategic initiatives for King’s Hawaiian, Grillo’s Pickles, and Shaka Tea. Having held several senior-level positions at various companies, Leo is also the Co-founder of Unique Impressions Group, a digital media company. He attended the University of Georgi...
2023-01-0527 minFrom Persona To PersonalHow To Grow an Idea Into a Business With Mike Evans, Co-Founder of Grubhub and Founder of FixerMike Evans is the Co-founder of Grubhub, which he started in his spare bedroom in 2002 and grew into the multi-billion-dollar online food delivery service that it is today. After going public as an IPO, Mike left the company in 2014. He then rode his bike across the US and began authoring Hangry: A Startup Journey, a memoir about founding Grubhub. A few years after leaving Grubhub, Mike founded the Chicago-based company Fixer, an on-demand handyperson B-corp that trains its employees from scratch and responds to customer requests with skilled, friendly workers in less than an hour. His goal i...
2022-12-2939 minFrom Persona To PersonalAre You Ready for a Recession? With Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison AveRoger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave. He brings a unique perspective as a behavior strategist, creative visionary, and branding expert to the clients he serves. Roger knows that unprecedented results are achieved by optimizing the three variables of human behavior. This basis is the foundation he uses to develop behavior-changing results for organizations of all sizes. Currently, Roger is a member of the prestigious Walter Cronkite Endowment Board and serves on the global board for the Worldcom Public Relations Group, where he was its past Global Chair. What you’ll...
2022-12-2215 minFrom Persona To PersonalHow Nékter Knows Its Customers With Steve Schulze, President and CEO at Nékter Juice BarSteve Schulze is the President and CEO of Nékter Juice Bar. Since co-founding Nékter in 2010, Steve has grown company sales to over $100 million with 180 locations in the US and another 150 in the development process. He is a leader and pioneer in the elevated juice bar experience. Steve is also a sought-after expert speaker on various topics related to the restaurant business and franchise industry. What you’ll learn in this episode: Do you know the advantages of having an app for your business? What are some of the ways you can reap the benef...
2022-12-1527 minFrom Persona To PersonalThe Secret Sauce of Restaurants With Rishi Nigam, CEO and Co-Founder of Franklin JunctionRishi Nigam is the Co-founder and CEO of Franklin Junction, an innovative digital technology platform redefining restaurant economics through the power of e-commerce. Franklin Junction’s proprietary suite of patent-pending technologies helps restaurants optimize excess kitchen capacity by becoming a host kitchen. Hosts are then thoughtfully matched to proven restaurant brands, allowing them to increase revenue while providing brands with a greater geographical reach. Rishi has over 20 years of experience running operations in the restaurant, sports, entertainment, and airport arenas. In 2021, Rishi was on the Atlanta Business Chronicle 40 Under 40 list and has also been named among QSR magazine’s 12 Digi...
2022-12-0829 minFrom Persona To PersonalA Conversation With the Keeper of Crave With Jamie Richardson, Vice President of Marketing and Public Relations at White CastleJamie Richardson is the Vice President of Marketing and Public Relations at White Castle, and he’s been with the company for over two decades. Jamie’s craving for White Castle was nurtured while he worked on the J. Walter Thompson advertising agency team, where he also had assignments on a range of accounts like Domino’s Pizza and Carhartt Outdoor Apparel. In recent years, Jamie has led White Castle’s involvement in entertainment projects like Harold and Kumar Go to White Castle, Undercover Boss, Impractical Jokers, and he’s made over 50 national television appearances on behalf of White Castle. Ja...
2022-12-0124 minFrom Persona To PersonalDon't Market Wine Before Its Time With Kate Troc, Managing Director at WineShop At HomeKate Troc is Managing Director at WineShop At Home, a boutique winery in Napa Valley. Kate leads, supports, and grows a national sales team of more than 300 independent direct-to-consumer wine sales representatives. She has over 20 years of experience in the service industry and offers a fun and memorable wine-tasting experience for guests in their homes. Kate specializes in both live and virtual events that include team appreciation, client acquisition, fundraisers, and more. What you’ll learn in this episode: Did the pandemic force you to radically change your operation so you could stay in business? No...
2022-11-2428 minFrom Persona To PersonalThe Secret Sauce of Local Restaurant Success With Mike Jacobs, Founder and CEO of Kitchen Data SystemsMike Jacobs is the Founder and CEO of Kitchen Data Systems, a software company designed to help you create and scale your virtual food brand with very little upfront or overhead costs to focus on improving the bottom line. As a serial entrepreneur, Mike also founded Nextbite, Tapin2, Ordermark, Grilla, and Team Kitchens. His expertise includes innovation, crafting business models, product management, marketing, and building a positive company culture. Previously, Mike was a counterintelligence analyst for the FBI and was nominated for the Director of National Intelligence’s National Counterintelligence Award. What you’ll learn in this epis...
2022-11-1725 minFrom Persona To PersonalWhen Is It Important To Have Product Value and No Value at the Same Time? With Mark Fortney, VP of Sales and Marketing at Cozzini Bros, Inc.Mark Fortney is Vice President of Sales and Marketing at Cozzini Bros, Inc., the leading cutlery sharpening and exchange services company in the US. From food processor and slicer blades to cutting boards and can openers, Cozzini is the one-stop solution for all of your sharpening needs. Mark is a Fortune 200 sales leader with a long track record of building sales organizations and changing the competitive landscape. At Cozzini, Mark assists in the transformation of changing from a market leader to a true nationwide supplier of sharp knives to the largest restaurant and grocery organizations in the US. To...
2022-11-1031 minFrom Persona To PersonalHow To Handle Multi-Generational Media Selection With James Walker, CEO of Frisch’s RestaurantsJames Walker is the CEO of Frisch’s Restaurants, a 75-year-old American comfort food and casually themed restaurant brand based in Cincinnati. Frisch’s is famous for its Big Boy Burger. James is an authority in restaurant technology and delivery channels, focusing on mergers and acquisitions, domestic and international development, operations, and new product development. He also has expertise in brand positioning and repositioning. What you’ll learn in this episode: How do you communicate with an audience that gets its messages through wildly different channels? Do some members of your target audience look forward to what...
2022-11-0338 minFrom Persona To PersonalFor Brand Strategy, GoGo squeeZ This With Mark Edmonson, Chief Marketing Officer at GoGo squeeZMark Edmonson is the Chief Marketing Officer at GoGo squeeZ, where he is responsible for ensuring the sustainability and profitability of the brand while maintaining market share and positioning. His expertise lies in holistic marketing and advancing digital marketing experiences which transform a brand's way of marketing to its consumers. Mark finds brand marketing strategies that align with the company’s general approach and ensures optimal position for the brands and products. He partners with sales, finance, supply chain, and HR to identify and execute the best marketing vision and strategy. What you’ll learn in this epis...
2022-10-2724 minFrom Persona To PersonalA "Smashing" Conversation With Carl Bachmann, President and COO of SmashburgerCarl Bachmann is President and COO of Smashburger. He oversees the company’s leadership team and the entire brand, which includes more than 300 corporate and franchise restaurants operating in 35 states and eight countries. With more than 30 years of professional experience under his belt, Carl specializes in real estate selection, construction, operations, sales, team building, and the formation of hospitality companies. What you’ll learn in this episode: We know how hard the restaurant industry was hit by the pandemic. It was devastating. A February 2022 headline from CNN declared, “The restaurant business will probably never recover from Co...
2022-10-2030 minFrom Persona To PersonalPersonalizing the Private Label Experience With Brian Fox, CEO of Richelieu Foods, Inc.Brian Fox is the CEO of Richelieu Foods, Inc. He has been in the food business for over 30 years, with extensive commercial experience in retail, food service, contract sales, and significant knowledge of operations. Brian is passionate about creating a business culture and focusing on the people in his business. He has a proven track record of building successful business units and winning teams. What you’ll learn in this episode: How do you personalize the shopping experience for grocery store customers? Do grocery items belong in specific departments, or can they be placed in ar...
2022-10-1334 minFrom Persona To PersonalPersonalizing the Tourism Experience With Debbie Johnson, Director at the Arizona Office of TourismDebbie Johnson is the Director at the Arizona Office of Tourism. She has extensive experience in the travel and tourism industry. Debbie served as President and CEO of the Arizona Lodging & Tourism Association for 12 years after serving in the same capacity for the Valley Hotel & Resort Association for 20 years. What you’ll learn in this episode: When we got hit with the pandemic and the world shut down, people waited for the days when traveling was safe again. Travel habits have changed, and people want a more personalized experience. How can states meet the new de...
2022-10-0623 minFrom Persona To PersonalRethinking Customer Behavior With John Giaquinto of Hannaford SupermarketsJohn Giaquinto is the Senior Director of Customer Loyalty and Digital Marketing at Hannaford Supermarkets. With 20 years of experience in marketing and communications, John’s specialties include strategy and planning, CRM strategy and execution, customer satisfaction research, primary and secondary consumer market research, and creative execution, including design, writing, and production. During his career, he created web-based marketing programs that doubled a manufacturer's qualified sales leads over a market downturn. He also managed the strategy and execution of nine ongoing CRM direct marketing programs that delivered over $81 million in incremental sales annually. What you’ll learn in this...
2022-09-2931 minFrom Persona To PersonalSuccess Is Just a Hint Away With Kara Goldin, Founder of Hint Inc.Kara Goldin is the Founder of Hint Inc., a beverage company most known for Hint Water, an award-winning unsweetened water with hints of fruit. Kara has been named one of InStyle’s Badass 50, Fast Company’s Most Creative People in Business, Fortune’s Most Powerful Women Entrepreneurs, Fortune's Most Innovative Women in Food & Drink, and EY Entrepreneur of the Year for Northern California. She is an active speaker, writer, and host of her podcast, The Kara Goldin Show, where she interviews founders, entrepreneurs, and other disruptors across various industries. Kara is the author of the best-selling book, Undaunted: Overcoming Doubts...
2022-09-2236 minFrom Persona To PersonalTaco Teachings With Anthony Valletta, President at bartacoAnthony Valletta is the President at bartaco, which features upscale street food, freshly squeezed juices, specialty cocktails, and bottled beer. It’s inspired by the beach culture of Brazil, Uruguay, and southern California. Anthony is an analytical and hands-on senior operations executive with a wealth of knowledge and experience in strategic operations planning, constructing strong teams, and navigating startups by establishing business operations and driving revenue and profitable growth. What you’ll learn in this episode: Customer engagement is a huge part of branding for any restaurant. The vibe you get is evident as soon as t...
2022-09-1526 minFrom Persona To PersonalThe Beauty of Behavior Design with Roger Hurni of Off Madison AveRoger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave. He brings a unique perspective as a behavior strategist, creative visionary, and branding expert to the clients he serves. Roger knows that unprecedented results are achieved by optimizing the three variables of human behavior. This basis is the foundation he uses to develop behavior-changing results for organizations of all sizes. Currently, Roger serves as a member of the prestigious Walter Cronkite Endowment Board. And he serves on the global board for the Worldcom Public Relations Group, where he was its past Global Chair. ...
2022-09-0819 minFrom Persona To PersonalGetting Personal About Pizza With Erik Frederick, CEO of UNO RestaurantsErik Frederick is the Chief Executive Officer of UNO Restaurants, LLC. He took over as CEO in April 2020 and is cultivating company growth through an exciting new concept that has seen impressive early results. Erik is a transformational multi-site and e-commerce executive with significant experience in private equity and global public retailers and restaurants. He has a track record of aligning strategy with execution, leading change, and achieving structural savings. What you’ll learn in this episode: Every restaurateur will tell you that the pandemic was the most challenging time of their career. Owners and man...
2022-09-0125 minFrom Persona To PersonalLearning About What Drives a Company With Roger Hurni of Off Madison AveRoger Hurni is the Managing Partner and Chief Creative Officer at Off Madison Ave, a marketing agency that uses behavior design as the strategic foundation for brand success. As a creative visionary and brand strategist, Roger brings a unique perspective to the clients he serves. He has regional, national, international agency, and entrepreneurial experience and has been named Interactive Marketing Person of the Year twice by the Arizona Innovation Marketing Association. What you’ll learn in this episode: Does your brand’s communication stimulate your desired behavior from its audience? Have you ever thought about unlo...
2022-08-1719 min
CHAT IT ONCHAT IT ON - Behaviour Design com ROGER HURNI (Episódio 9)CHAT IT ON é um conjunto de conversas com diversas pessoas que pensam sobre marketing, comunicação, marketing digital e arte, sem cortes, sem edição. Um conversa simples e troca de ideias!
No marketing todos procuramos compreender os comportamentos do consumidor e entender como podem ser alterados ou adaptados de modo a poderem vir a consumir o produto ou serviço de uma marca. O Behaviour Design é uma das metodologias que permitem os responsáveis de marca e gestores de marketing e comunicação compreender os seus consumidores e como podem desenvolver uma esatrtégia prática, simples e cl...
2020-11-2415 min