Shows
Mindful Drinking & Midlife Moderation: Low No Drinker Podcast#16 Exploring light-spirits with Quarter Proof 12% spiritsFREE COURSE: OVERCOMING THE HURDLESFirst, there was low and no – now there’s light!As industry leaders in this newer mid-range space, Quarter co-founder Rohan Radhakrishnan is primed to welcome us into his world in this eye-opening delve into the 12% spirit brand.Co-founded three years ago by childhood best friends Fabian Clark & Rohan Radhakrishnan, the Quarter range includes a 12% Gin & a 12%Tequila – just a quarter of the standard ABV for full-strength spirits.In our conversation, Rohan shares the origin of Quarter and his ow...2024-05-0344 min
What It Takes with Olly FawcettLess is More: How Quarter Became a Market Sensation in 24 Months - Rohan Radhakrishnan, Co-Founder of QuarterIn just 2 years, Quarter has gone from being a brand new brand, in a brand new sector, to now being stocked in some of London's hottest locations. Co-Founder Rohan tells us how it all happened, and the strategy to start building a new sector.
00:00 Intro
00:43 Early Beginnings
02:31 Rohan First Business03:00 How Quarter Started 06:14 Did you want to be a founder? 08:00 Is being A Founder What You Thought it Would Be? 11:55 What Do Brands Get Wrong? 14:45 Do You Need A Co-Founder? 19:40 The Mission For Quarter 21:57 Thoughts On The No/Low Market 28:14 Binge Drinking Culture 30:00 How To Stand Out...2024-02-041h 01
How To Start Up by FF&MHow to pitch to Dragons' Den with Rohan Radhakrishnan, Co-Founder of QuarterWith episodes of Dragons’ Den often reaching millions of UK viewers, the show is a brilliant platform for entrepreneurs to seek investment while promoting their businesses. So in this episode, I wanted to speak to someone with first hand and recent experience of the show. Rohan Radhakrishnan, is one of the co-founders of Quarter, the acclaimed quarter-strength spirits brand. Having founded their brand in 2021, Rohan and his co-founder Fabian quickly went after an appearance on Dragons’ Den as part of their marketing as well as investment strategy. Listen on to hear what happened to the duo and what g...2024-01-0228 min
JAZZIZ ConversationsJAZZIZ Travel: Rohan KrishnamurthyDrummer/percussionist/composer Rohan Krishnamurthy is quickly becoming one of the leading interpreters of Indian classical and cross-genre music on the scene today. On August 14, he will release the self-titled debut of his exciting group, The Alaya Project, featuring longtime friends and collaborators Prasant Radhakrishnan and Colin Hogan. Though Krishnamurthy founded the group and serves as its artistic director, composing many of its songs and determining its setlists, the music they create is also the result of a collaboration between friends. Together, they blend the Carnatic tradition of Indian classical music with contemporary styles, such as electric jazz, bebop...2022-08-1128 min
People Doing ThingsQuarter - Fabian Clark & Rohan RadhakrishnanCheers to Fabian and Rohan. They run Quarter, a light gin with quarter the alcohol and quarter the calories. The pair are tapping into the massive boom for no & low alcohol alternatives, driven by people looking to reduce their alcohol consumption and make better choices. Quarter provides the perfect refreshment without compromise. Why have one when you can have four? Not only is the product delightful but the brand ticks all the boxes. It's a masterclass in how to launch a brand. From an iconic and memorable name and new category creation to beautiful eye-catching design and top draw photography. No surpris...2021-10-2744 min