Shows
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.27-Guest: Gabriela Hernandez, Founder, BÉSAME COSMETICS on "What Beauty Founders Don't Know"In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez.
Gabriela is the cosmetic connoisseur behind the brand.
As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter.
2024-11-232h 13
Health:Further101 - From Startup to Success | Rohit Banota on Profitable Growth in Beauty and WellnessIn this episode, hosts Vic and Marcus interview Rohit Banota, discussing his journey from working at Procter & Gamble to founding Jump Accelerator, a platform that empowers women-led beauty startups. They explore strategies for building profitable, sustainable brands, emphasizing the importance of understanding customer wants versus needs, creating loyal superfans, and developing effective funnels. Rohit shares insights on how beauty has evolved into a wellness-driven industry, the challenges of VC funding, and alternative financing for entrepreneurs. The conversation also highlights the shift toward consumer-centered marketing and the impact of brand advocacy on growth.Rohit Banota Bio:
2024-11-1355 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.26-Guest: Evelyn & Brook, Founders, JustUs Skincare on "What Beauty Founders Don't Know"In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet!
Brook Dougherty, Founder and Chief Alchemist
Evelyn, Sprigg, Co-founder & Chief of All Things
Brook is the founder and Chief Alchemist of JustUs Skincare. And she's the author of the memoir, Nothing To Write Home About. And she is supporting women who suffer from domestic violence, victims of domestic violence.
Evelyn is a veteran of NYC ad...
2024-06-281h 55
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.25-Jump Series: Roadmap to Your End GameIn this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game.
Timestamps and Key Insights
02:00.5-Why haven't you achieved your vision & grand goals?
03:30.1-What lies ahead?
05:37.6-The complete roadmap: adoption by innovators, early adopters, early and mainstream consumers
08:10.9-What happens when you enter omni-channel retail?
08:52.2-How does Jump create your fit roadmap to your end game?
-Subscribe to our...
2024-05-1612 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.24-Jump Series: Which Beauty Accelerator Fits Your Beauty Brand?In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc.
Timestamps and Key Insights
02:25.6- Comparison criteria for retailers' beauty accelerators
02:47.0-Ulta's Muse Accelerator
07:05.4-Sephora Accelerate
11:42.3-Target Take Off
17:26.8-Jump Accelerator
22:17.7-Summary
-Subscribe to our podcast & don't forget to leave a review
-And then go to
http...
2024-05-0825 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.23-Jump Series: 5 Billion Dollar Beauty Brand Exits Fundamental PrinciplesIn this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits
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Timestamps and Key Insights
01:29.3-Introduction to exit fundamental principles vs. playbook
02:50.0-K18 Hair $billion exit to Unilever in 2024
08:18.0-Paula's Choice acquired by Unilever for $2B in 2021
12:58.1-Dollar Shave Club bought by Unilever in 2019 for $1B
15:52.9-IT Cosmetics acquired by L'Oreal in 2016 for $1.2B
18:46.2-Too Faced...
2024-05-0124 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.22-Jump Series: 8 Pricing Mistakes By Beauty FoundersIn this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders.
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Timestamps and Key Insights
01:34.7-First Pricing Mistake: Cost-based pricing
03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty
06:39.0-Third Pricing Mistake: Margins as psuedo strategy
08:25.8-Fourth Pricing Mistake: Frequent Discounts
10:15.5-Fifth Pricing Mistake: Lack of strategy to move up
15:04.9-Sixth Pricing Mistake: Scale-up unfriendly
18:41.3-Seventh Pricing Mistake: Not communicating value
22:41.3-Eight Pricing Mistake: Not finding out price...
2024-04-2530 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.21-Jump Series: Product development/pitch strategy for beauty retailersIn this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer.
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Timestamps and Key Insights
02:03.8-4-point checklist to pitch products to a beauty buyer
03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category
05:55.5-Best selling products-best selling ingredients quadrant
07:58.4-Best selling...
2024-04-1817 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.20-Jump Series: Top 8 Mistakes by Beauty FoundersIn this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands.
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Timestamps and Key Insights
01:34.8-Mistake number one, Passion for solution versus the problem.
05:53.8-Mistake number two, Not validating 3 growth engines
09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels
12:31.1-Mistake number four, Overemphasis on large player
15:51.8-Mistake number five, Lack of focus on margin and profits
2024-04-1031 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.19-Guest: Kate Solomon, Co-Founder, Athletic Cosmetic Company on "What Beauty Founders Don't Know"In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience.
She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it eventually to a French baby company, Mustela.
And then her kids were growing older, she saw a gap for clean makeup and skincare brand for a more sporty, and active lifestyle and that's...
2024-04-0336 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.18-Guest: May Lindstrom, Founder, May Lindstrom Skin on "What Beauty Founders Don't Know"May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skin.
May's story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reigniting the romance within and discovering your skin's ultimate health and radiance.
May Lindstrom is a movement that is converting all the skeptics and seekers into believers furthering their quest for authenticity and living life on terms...
2024-03-193h 10
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.17-Guest: Suzanne LeRoux, Founder, One Love Organics on "What Beauty Founders Don't Know"Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin!
In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand.
Take a listen!
Timestamps and Key Insights
02:56.4-Suzanne's legal background as a lawyer
05:26.2...
2024-02-2045 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.16-Guest: Sandra Velasquez, founder, Nopalera Skincare on "What Beauty Founders Don't Know"Her father used to pick fruit in the central valley fields of California. He was made to whistle, along with others, while picking the strawberries to ensure they weren't eating them.
Sandra saw how diligently and earnestly her parents faced all the hardships without ever losing any pride in where they came from!
Growing up, she witnessed & experienced her true Mexican heritage and colorful culture as an unconquerable spirit that always triumphed with dignity in contribution to the American society while offering better future for their families.
To honor and celebrate her Mexican h...
2024-02-111h 00
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.15-Guest: Emily Doyle,Co-founder, Dune Suncare on "What Beauty Founders Don't Know"In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the marketing and strategy genius, a creative force disrupting the sunscreen market, co-founder of Dune Suncare, Emily Doyle.
Emily worked alongside the CXOs of the biggest fashion and media brands, the likes of Judith Ripka, successfully ran her own consulting business, along with leading marketing for other world renowned brands before strategizing the disruption of suncare with her co-conspirator, Mei Kwok with moves that would make any grandmaster proud!
Timestamps and Key Insights
03:01.1-Emily & Mei's story
10:16.0-Why Sunscreen?
16:31.6-Deep inituition & reflection around...
2024-01-191h 20
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.11-Guest Series: Emilie Hoyt, Founder, Lather on "What Beauty Founders Don't Know"In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Emilie Hoyt, a super conscientious founder of a 24 year old natural skincare brand, Lather, a brand that is all about wellness solving everyday problems, Lather also has amazingly natural hair, face and body care products sold through their DTC site, own brick and mortar stores and through hotel properties and spas across the globe.
Timestamps & Key Moments
03.21.6-Emilie's struggles growing up
10.39.3-Advantages of being a clean beauty pioneer: 24 years
2024-01-1650 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.14-Guest: Amy Gordinier, CEO, skinfix on "What Beauty Founders Don't Know"In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the super-smart, suave and intuitive, beauty disruptor, CEO of skinfix, Amy Gordinier.
Amy is an amazingly Amateur astrologer with the Gemini sign. She's forever curious, around 30 years of experience in beauty. She started her career with L'Oreal as a product manager, and then from there to Estee Lauder, then to Space NK and eventually, acquiring and, you can call it founding and CEOing skinfix, which is the first of its kind, clean and clinical skincare brand.
2023-12-2858 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.13-Guest: Sonsoles Gonzalez, Founder, Better Not Younger on "What Beauty Founders Don't Know"In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-intelligent and an accomplished CPG veteran & founder of Better Not Younger, Sonsoles Gonzalez, on a mission to disrupt the hair care category for aging women!
Sonsoles had led globally renowned hair and body care brands with corporate giants like Loreal and P&G, and found her calling while questioning the same, repetitive creative brief targeting women aged between 18 and 44 years, and decided to turn her inquisition into a brand, heralding a moment of change in wom...
2023-12-2146 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.12-Guest Series: Sarah Hamilton, Founder & Investor: Bella Box, Sand & Sky, STUFF™ & many more on "What Beauty Founders Don't Know"In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the multi-talented, done it all, energetic founder, investor, leader-Sarah Hamilton, who co-founded bella box, a beauty subscription box, with over 100s of thousands of followers on Meta, Sand & Sky-a pure Australian botanicals skincare brand sold through every major beauty and fashion retailer across the planet, is a board member at a "Unilever Ventures" portfolio brand Straand, which is turning scalp care on its head, is a board member at STUFF™ -a cruelty-free personal care brand that promotes healthy masculinity, is an advis...
2023-12-1535 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils.
Timestamps & Key Moments
02:36-Chemical engineering to elevating home space
07:15-Insight that led to LOHN
09:00-How long did the research take?
10:16-What do aspiring beauty entrepreneurs don't understand about growth/scaling...
2023-12-0534 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.9-Guest Series: Lorraine Dallmeier, Ceo, Formula Botanica on What Beauty Founders Don't KnowIn this guest series episode of JumpStart Beauty Brand Podcast, I spoke to Lorraine Dallmeier, super-driven and rockstar CEO of Formula Botanica, a school focused on organic formulations, she took the school from a tiny startup to a team of 40 staff members whilst making a difference to 20,000 graduating students and 100K formulators!
Timestamps & Key Moments
02:53:00-Lorraine's life & career transitions
07:14:80-Why Formula Botanica?
0:17:51-Difference between students who create breakthrough formulations vs. not quite?
14:01:09-The other top 2 mistakes skincare formulators make?
15:27:70-Why do...
2023-11-2826 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.8-Jump Series: How to Identify, Find and Leverage 6X Profitable Super Fans?In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans.
Timestamps
[1.43.65]-Why do you need 6X profitable super fans?
[4.26.74]-What's the alternative to a top-down marketing funnel?
[6.06.30]-How do you find 6x profitable super fans?
[8.10.10]-How do you create advocacy with a tribe strategy?-7Cs
[8.42.47]-Mathematics of virality
[9.49.06...
2023-11-0715 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.7-Guest Series: Cristina Nuñez, Co-Founder, True Beauty Ventures on What Beauty Founders Don't KnowIn this guest series episode of JumpStart Beauty Brand Podcast, Rohit Banota spoke to Cristina Nuñez, an extraordinarily multi-talented & super intelligent Co-Founder and General Partner of True Beauty Ventures, focused on emerging beauty and wellness brands.
Timestamps
9:31-What distinguishes True Beauty Ventures from other funds?
17:42-What does True Beauty Ventures look for in a potential investment?
24:24-What beauty founders usually get wrong about retailers?
26:47-The dating and selection process that TBV follows
2023-08-3050 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.6-Guest Series: What Beauty Founders Don't Know with Svetlana Zacharevich, Founder of Gressa SkinIn this episode of the JumpStart Beauty Brand Guest Series, Svetlana Zacharevich, co-founder and CEO of Wander Beauty, answers questions around the theme "What Beauty Founders Don't Know," while also taking us on her journey as a green beauty founder.
Timestamps
[00:06:54.3] -How can the beauty founders be their authentic selves on social media
[00:13:10.0] - What do you see the future of green beauty as?
[00:18:27.1] - What assumptions did you have before you crossed $1m in revenue?
2023-08-161h 05
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.5-Guest Series: What Beauty Founders Don't Know with Divya Gugnani, Co-founder & Ceo of Wander BeautyIn this episode of the JumpStart Beauty Brand Guest Series, Divya Gugnani, co-founder and CEO of Wander Beauty, answers three questions around the theme "What Beauty Founders Don't Know."
Timestamps
[00:01:57.580] -what do beauty founders not know about consumer acquisition?
[00:11:57.750] - Many brands are so focused on throwing an assortment at the customer, and we don't do that.
[00:17:22.250] - How important is fundraising for success? Is it a necessity, or is it something that you will attract if you're doing...
2023-06-1421 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep-4. Part 1: Beauty Brand's Full Guide to Seed FundraisingBeauty Founder, there is a method to the madness of raising funds. Beauty startups need inventory, need to hire people, and, more importantly, need to grow. In this episode, I will discuss the sequential fundraising process, explain the terminology and frameworks, and cite a few resources to help women-led beauty brands.
Key Moments:
4:07- #1. Why Raise Money?
5:16- #2. The Real Reason to Raise Money
8:42- #3. Meaning of Persuasive Pitch to Investors
12:31- #4. Innovation Spectrum and Investor Interest
13:41- #5. How Much to Raise
16:33...
2022-11-2124 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep.3-Six Constraints: Biggest Chokehold on Your Beauty BrandBeauty founder, what's the biggest chokehold on your brand's hyper-growth?
Having worked with over 3 dozen beauty founders and having spoken to/studied approx. 500 more founders, I can say that it has to do more with the founder and her hunger!
I share the top 6 constraints that prevent you from accelerating to high 8 or even 9 figures.
Key Moments:
2:35- #1. Cash vs. Capital
5:53- #2. Margin vs. Price
6:40- #3. People Leverage vs. Only I Can Do It
10:17- #4. Proven Learning vs. Chasing Sales
11:44- #5. Velocity vs. O...
2022-09-2917 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep-2. Emotion & Science of Hyper-GrowthThere is both science and emotion of hyper-growth for beauty brands. Emotion accelerates the scientific process of the diffusion of a new beauty brand into the mainstream market.
Key Moments:
1:28-Jump Paradigm: 4-Jumps Sequence of Hyper-Growth
1:35-1st Jump: Jump Pad, Stake in the ground with your Brand Idea
4:57-2nd Jump: Jump in Love at First Sight
5:59-3rd Jump: Jump-Start your Tribe for Advocacy
8:21-4th Jump: Jump Market, Focused Market Amplification
Subscribe to the podcast, and
TAKE Y...
2022-08-2912 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)Ep-1. Beauty Brands: Reimagine Hyper-growthEarly stage beauty brands, your fans love your products then why aren't you a $100M beauty brand?
-Learn why money cannot buy you hyper-growth?
-Why your brand funnel is upside down?
-Learn how the fundamental truth for hyper-growth has nothing to do with money, distribution, marketing, social media etc.
-Find out the fundamental truth for your hyper-growth!
Subscribe to the podcast and
TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/
&
GO TO https://jumpaccelerator.com/quiz/for finding out how ready is your...
2022-07-0818 min