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Showing episodes and shows of
Rohit Banota
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What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.27-Guest: Gabriela Hernandez, Founder, BÉSAME COSMETICS on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez. Gabriela is the cosmetic connoisseur behind the brand. As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter.
2024-11-23
2h 13
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.26-Guest: Evelyn & Brook, Founders, JustUs Skincare on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet! Brook Dougherty, Founder and Chief Alchemist Evelyn, Sprigg, Co-founder & Chief of All Things Brook is the founder and Chief Alchemist of JustUs Skincare. And she's the author of the memoir, Nothing To Write Home About. And she is supporting women who suffer from domestic violence, victims of domestic violence. Evelyn is a veteran of NYC ad...
2024-06-28
1h 55
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.25-Jump Series: Roadmap to Your End Game
In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game. Timestamps and Key Insights 02:00.5-Why haven't you achieved your vision & grand goals? 03:30.1-What lies ahead? 05:37.6-The complete roadmap: adoption by innovators, early adopters, early and mainstream consumers 08:10.9-What happens when you enter omni-channel retail? 08:52.2-How does Jump create your fit roadmap to your end game? -Subscribe to our...
2024-05-16
12 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.24-Jump Series: Which Beauty Accelerator Fits Your Beauty Brand?
In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc. Timestamps and Key Insights 02:25.6- Comparison criteria for retailers' beauty accelerators 02:47.0-Ulta's Muse Accelerator 07:05.4-Sephora Accelerate 11:42.3-Target Take Off 17:26.8-Jump Accelerator 22:17.7-Summary -Subscribe to our podcast & don't forget to leave a review -And then go to http...
2024-05-08
25 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.23-Jump Series: 5 Billion Dollar Beauty Brand Exits Fundamental Principles
In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits Watch/Listen! Timestamps and Key Insights 01:29.3-Introduction to exit fundamental principles vs. playbook 02:50.0-K18 Hair $billion exit to Unilever in 2024 08:18.0-Paula's Choice acquired by Unilever for $2B in 2021 12:58.1-Dollar Shave Club bought by Unilever in 2019 for $1B 15:52.9-IT Cosmetics acquired by L'Oreal in 2016 for $1.2B 18:46.2-Too Faced...
2024-05-01
24 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders
In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders. Watch/Listen! Timestamps and Key Insights 01:34.7-First Pricing Mistake: Cost-based pricing 03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty 06:39.0-Third Pricing Mistake: Margins as psuedo strategy 08:25.8-Fourth Pricing Mistake: Frequent Discounts 10:15.5-Fifth Pricing Mistake: Lack of strategy to move up 15:04.9-Sixth Pricing Mistake: Scale-up unfriendly 18:41.3-Seventh Pricing Mistake: Not communicating value 22:41.3-Eight Pricing Mistake: Not finding out price...
2024-04-25
30 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.21-Jump Series: Product development/pitch strategy for beauty retailers
In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer. Watch/Listen! Timestamps and Key Insights 02:03.8-4-point checklist to pitch products to a beauty buyer 03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category 05:55.5-Best selling products-best selling ingredients quadrant 07:58.4-Best selling...
2024-04-18
17 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders
In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands. Watch/Listen! Timestamps and Key Insights 01:34.8-Mistake number one, Passion for solution versus the problem. 05:53.8-Mistake number two, Not validating 3 growth engines 09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels 12:31.1-Mistake number four, Overemphasis on large player 15:51.8-Mistake number five, Lack of focus on margin and profits
2024-04-10
31 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.19-Guest: Kate Solomon, Co-Founder, Athletic Cosmetic Company on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the super-fit, driven, genius and a serial entrepreneur, Kate Solomon, who has over 25 years of natural and clean makeup and skin care formulation experience. She was working with the biggies like L'Oreal USA, where she was a product developer. In 2010, launched Babo Botanicals and then sold it eventually to a French baby company, Mustela. And then her kids were growing older, she saw a gap for clean makeup and skincare brand for a more sporty, and active lifestyle and that's...
2024-04-03
36 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.18-Guest: May Lindstrom, Founder, May Lindstrom Skin on "What Beauty Founders Don't Know"
May Lindstrom is the founder of her namesake, awesomely authentic, cult-certified, sensorially formulated and mystically depicted brand: May Lindstrom Skin. May's story is straight out of a movie, about a runaway teenager, love, road trip, wanderlust, and search for fun, truth, wealth and authenticity. May Lindstrom is all about making this moment yours, touching your skin with intention, reigniting the romance within and discovering your skin's ultimate health and radiance. May Lindstrom is a movement that is converting all the skeptics and seekers into believers furthering their quest for authenticity and living life on terms...
2024-03-19
3h 10
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.17-Guest: Suzanne LeRoux, Founder, One Love Organics on "What Beauty Founders Don't Know"
Suzanne, daughter of a pharmacist, struggled with skin issues from a young age, but neither the range of avaialble products nor her dad's dermatologists friends could help her out of her severe skin issues, but an aromatherapist miraculously cured her skin! In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), Suzanne shares invaluable insights on launching and growing an organic, ahead of its time, woman-led beauty brand. Take a listen! Timestamps and Key Insights 02:56.4-Suzanne's legal background as a lawyer 05:26.2...
2024-02-20
45 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.16-Guest: Sandra Velasquez, founder, Nopalera Skincare on "What Beauty Founders Don't Know"
Her father used to pick fruit in the central valley fields of California. He was made to whistle, along with others, while picking the strawberries to ensure they weren't eating them. Sandra saw how diligently and earnestly her parents faced all the hardships without ever losing any pride in where they came from! Growing up, she witnessed & experienced her true Mexican heritage and colorful culture as an unconquerable spirit that always triumphed with dignity in contribution to the American society while offering better future for their families. To honor and celebrate her Mexican h...
2024-02-11
1h 00
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.15-Guest: Emily Doyle,Co-founder, Dune Suncare on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the marketing and strategy genius, a creative force disrupting the sunscreen market, co-founder of Dune Suncare, Emily Doyle. Emily worked alongside the CXOs of the biggest fashion and media brands, the likes of Judith Ripka, successfully ran her own consulting business, along with leading marketing for other world renowned brands before strategizing the disruption of suncare with her co-conspirator, Mei Kwok with moves that would make any grandmaster proud! Timestamps and Key Insights 03:01.1-Emily & Mei's story 10:16.0-Why Sunscreen? 16:31.6-Deep inituition & reflection around...
2024-01-19
1h 20
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.11-Guest Series: Emilie Hoyt, Founder, Lather on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Emilie Hoyt, a super conscientious founder of a 24 year old natural skincare brand, Lather, a brand that is all about wellness solving everyday problems, Lather also has amazingly natural hair, face and body care products sold through their DTC site, own brick and mortar stores and through hotel properties and spas across the globe. Timestamps & Key Moments 03.21.6-Emilie's struggles growing up 10.39.3-Advantages of being a clean beauty pioneer: 24 years
2024-01-16
50 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.14-Guest: Amy Gordinier, CEO, skinfix on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to the super-smart, suave and intuitive, beauty disruptor, CEO of skinfix, Amy Gordinier. Amy is an amazingly Amateur astrologer with the Gemini sign. She's forever curious, around 30 years of experience in beauty. She started her career with L'Oreal as a product manager, and then from there to Estee Lauder, then to Space NK and eventually, acquiring and, you can call it founding and CEOing skinfix, which is the first of its kind, clean and clinical skincare brand.
2023-12-28
58 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.13-Guest: Sonsoles Gonzalez, Founder, Better Not Younger on "What Beauty Founders Don't Know"
In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the super-intelligent and an accomplished CPG veteran & founder of Better Not Younger, Sonsoles Gonzalez, on a mission to disrupt the hair care category for aging women! Sonsoles had led globally renowned hair and body care brands with corporate giants like Loreal and P&G, and found her calling while questioning the same, repetitive creative brief targeting women aged between 18 and 44 years, and decided to turn her inquisition into a brand, heralding a moment of change in wom...
2023-12-21
46 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.12-Guest Series: Sarah Hamilton, Founder & Investor: Bella Box, Sand & Sky, STUFF™ & many more on "What Beauty Founders Don't Know"
In this guest series episode of “What Beauty Founders Don’t Know” (formerly JumpStart Beauty Brand), I spoke to the multi-talented, done it all, energetic founder, investor, leader-Sarah Hamilton, who co-founded bella box, a beauty subscription box, with over 100s of thousands of followers on Meta, Sand & Sky-a pure Australian botanicals skincare brand sold through every major beauty and fashion retailer across the planet, is a board member at a "Unilever Ventures" portfolio brand Straand, which is turning scalp care on its head, is a board member at STUFF™ -a cruelty-free personal care brand that promotes healthy masculinity, is an advis...
2023-12-15
35 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.10-Guest Series: Katerina Juskey, Co-founder, Lohn-Elevated Home Fragrances on "What Beauty Founders Don't Know"
In this guest series episode of "What Beauty Founders Don't Know" (formerly JumpStart Beauty Brand), I spoke to Katerina Juskey, a grounded but super passionate co-founder of LOHN, a home fragrance brand that elevates your home space with layered & and colourful scents, a brand that prides itself on ethical craftsmanship, small batch production and 100% essential oils. Timestamps & Key Moments 02:36-Chemical engineering to elevating home space 07:15-Insight that led to LOHN 09:00-How long did the research take? 10:16-What do aspiring beauty entrepreneurs don't understand about growth/scaling...
2023-12-05
34 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.9-Guest Series: Lorraine Dallmeier, Ceo, Formula Botanica on What Beauty Founders Don't Know
In this guest series episode of JumpStart Beauty Brand Podcast, I spoke to Lorraine Dallmeier, super-driven and rockstar CEO of Formula Botanica, a school focused on organic formulations, she took the school from a tiny startup to a team of 40 staff members whilst making a difference to 20,000 graduating students and 100K formulators! Timestamps & Key Moments 02:53:00-Lorraine's life & career transitions 07:14:80-Why Formula Botanica? 0:17:51-Difference between students who create breakthrough formulations vs. not quite? 14:01:09-The other top 2 mistakes skincare formulators make? 15:27:70-Why do...
2023-11-28
26 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.8-Jump Series: How to Identify, Find and Leverage 6X Profitable Super Fans?
In this episode of Jump Series, I offer a deep dive into how a beauty brand can identify, find and leverage 6X profitable super fans. Timestamps [1.43.65]-Why do you need 6X profitable super fans? [4.26.74]-What's the alternative to a top-down marketing funnel? [6.06.30]-How do you find 6x profitable super fans? [8.10.10]-How do you create advocacy with a tribe strategy?-7Cs [8.42.47]-Mathematics of virality [9.49.06...
2023-11-07
15 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.7-Guest Series: Cristina Nuñez, Co-Founder, True Beauty Ventures on What Beauty Founders Don't Know
In this guest series episode of JumpStart Beauty Brand Podcast, Rohit Banota spoke to Cristina Nuñez, an extraordinarily multi-talented & super intelligent Co-Founder and General Partner of True Beauty Ventures, focused on emerging beauty and wellness brands. Timestamps 9:31-What distinguishes True Beauty Ventures from other funds? 17:42-What does True Beauty Ventures look for in a potential investment? 24:24-What beauty founders usually get wrong about retailers? 26:47-The dating and selection process that TBV follows
2023-08-30
50 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.6-Guest Series: What Beauty Founders Don't Know with Svetlana Zacharevich, Founder of Gressa Skin
In this episode of the JumpStart Beauty Brand Guest Series, Svetlana Zacharevich, co-founder and CEO of Wander Beauty, answers questions around the theme "What Beauty Founders Don't Know," while also taking us on her journey as a green beauty founder. Timestamps [00:06:54.3] -How can the beauty founders be their authentic selves on social media [00:13:10.0] - What do you see the future of green beauty as? [00:18:27.1] - What assumptions did you have before you crossed $1m in revenue?
2023-08-16
1h 05
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.5-Guest Series: What Beauty Founders Don't Know with Divya Gugnani, Co-founder & Ceo of Wander Beauty
In this episode of the JumpStart Beauty Brand Guest Series, Divya Gugnani, co-founder and CEO of Wander Beauty, answers three questions around the theme "What Beauty Founders Don't Know." Timestamps [00:01:57.580] -what do beauty founders not know about consumer acquisition? [00:11:57.750] - Many brands are so focused on throwing an assortment at the customer, and we don't do that. [00:17:22.250] - How important is fundraising for success? Is it a necessity, or is it something that you will attract if you're doing...
2023-06-14
21 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep-4. Part 1: Beauty Brand's Full Guide to Seed Fundraising
Beauty Founder, there is a method to the madness of raising funds. Beauty startups need inventory, need to hire people, and, more importantly, need to grow. In this episode, I will discuss the sequential fundraising process, explain the terminology and frameworks, and cite a few resources to help women-led beauty brands. Key Moments: 4:07- #1. Why Raise Money? 5:16- #2. The Real Reason to Raise Money 8:42- #3. Meaning of Persuasive Pitch to Investors 12:31- #4. Innovation Spectrum and Investor Interest 13:41- #5. How Much to Raise 16:33...
2022-11-21
24 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep.3-Six Constraints: Biggest Chokehold on Your Beauty Brand
Beauty founder, what's the biggest chokehold on your brand's hyper-growth? Having worked with over 3 dozen beauty founders and having spoken to/studied approx. 500 more founders, I can say that it has to do more with the founder and her hunger! I share the top 6 constraints that prevent you from accelerating to high 8 or even 9 figures. Key Moments: 2:35- #1. Cash vs. Capital 5:53- #2. Margin vs. Price 6:40- #3. People Leverage vs. Only I Can Do It 10:17- #4. Proven Learning vs. Chasing Sales 11:44- #5. Velocity vs. O...
2022-09-29
17 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep-2. Emotion & Science of Hyper-Growth
There is both science and emotion of hyper-growth for beauty brands. Emotion accelerates the scientific process of the diffusion of a new beauty brand into the mainstream market. Key Moments: 1:28-Jump Paradigm: 4-Jumps Sequence of Hyper-Growth 1:35-1st Jump: Jump Pad, Stake in the ground with your Brand Idea 4:57-2nd Jump: Jump in Love at First Sight 5:59-3rd Jump: Jump-Start your Tribe for Advocacy 8:21-4th Jump: Jump Market, Focused Market Amplification Subscribe to the podcast, and TAKE Y...
2022-08-29
12 min
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)
Ep-1. Beauty Brands: Reimagine Hyper-growth
Early stage beauty brands, your fans love your products then why aren't you a $100M beauty brand? -Learn why money cannot buy you hyper-growth? -Why your brand funnel is upside down? -Learn how the fundamental truth for hyper-growth has nothing to do with money, distribution, marketing, social media etc. -Find out the fundamental truth for your hyper-growth! Subscribe to the podcast and TAKE YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/ & GO TO https://jumpaccelerator.com/quiz/for finding out how ready is your...
2022-07-08
18 min