Shows
The One Thing Business PodcastPete Lillo - Multiple Streams of IncomePete Lillo, widely known as “Pete the Printer,” is a veteran of the direct response marketing world with decades of hands-on experience helping entrepreneurs, marketers, and business owners turn ideas into high-converting printed promotions. His nickname comes not just from his trade, but from his deep understanding of how print fits into the greater marketing strategy, a skill originally honed as an insurance agent selling policies for Prudential straight out of his service in the U.S. Navy.In his career, Pete worked closely with and printed campaigns for Gary Halbert, one of the...
2025-08-0546 min
The One Thing Business Podcast[PODCAST] Outprofiting the Mega Competitor - Amy BaughmanAmy Baughman Sew & Quilt, located in Pittsburgh, Pennsylvania, is a beloved local business that has been serving the community with a passion for sewing and quilting for over two decades. Founded by Amy Baughman, a dedicated enthusiast of the craft, the shop has become a hub for both beginners and experienced sewers and quilters alike.Amy Baughman Sew & Quilt is renowned for its comprehensive selection of sewing machines, fabrics, quilting materials, accessories, and sewing notions. The store not only sells high-quality products but also offers a wide range of classes and workshops designed to enhance the skills...
2025-07-0343 min
The One Thing Business PodcastMulti Media Direct Response Marketing & Advertising Applied - Jill Wolforth & Texas Baseball RanchThe Texas Baseball Ranch, located in Montgomery, Texas, is a specialized training facility dedicated to enhancing pitchers' performance through individualized programs. Founded by Coach Ron Wolforth, the Ranch emphasizes a personalized approach, assessing each athlete's unique strengths and areas for improvement. This methodology has led to over 613 pitchers surpassing the 90-mph mark (as of this publication).Incorporating multiple steps and various media in the selling process of high-ticket products and services is crucial because it builds trust, nurtures relationships, and effectively addresses potential objections over time. High-ticket purchases typically involve a longer decision-making process, as clients are...
2025-05-281h 11
The One Thing Business PodcastThe Power of Target Marketing & Messaging - Pastor Jeff TauringPastor Jeff Tauring is the dynamic and compassionate leader of Liberty Valley Church, renowned for his deep commitment to community building and spiritual guidance. With a ministry that skillfully combines traditional values with modern relevance, Pastor Tauring has profoundly influenced both his congregation and the wider community.While there are two topics traditionally avoided in polite conversation—religion and politics—Pastor Tauring confidently incorporates both into his church's marketing and advertising strategies. By decisively choosing a specific niche and actively targeting a particular audience, Liberty Valley Church's congregation has seen remarkable growth and continues to expand. Despite the...
2025-05-0656 min
The One Thing Business PodcastRelationships are the Life of a Business - Illens DortDeveloping personal relationships is the lifeblood of any successful business, as it fosters trust, loyalty, and a sense of connection—both internally with team members and externally with clients. Strong relationships with employees create a positive work environment, leading to greater motivation, collaboration, and productivity. When staff feel valued and understood, they are more committed to achieving shared goals. On the client side, building genuine connections establishes trust, turning one-time customers into loyal advocates. In a world dominated by automated systems and impersonal transactions, the businesses that prioritize authentic relationships stand out. These connections create a foundation of mutual re...
2025-03-0532 min
The One Thing Business PodcastTrust in a Split Second - Ari GalperIn today’s over-marketed and commoditized world, Ari Galper, the author of six best-selling books and the world’s number one authority on trust-based selling, has defined the state of selling in today’s economy as the “Trust Recession”.If you’re in a low-volume/high-margin business, and you have a long sales cycle, with multiple steps, causing you to “chase” potential customers and clients, Ari has created “The One Call Sale” trust-based selling system.
2025-01-1630 min
The One Thing Business PodcastThe Road to Success is Often an Uncomfortable One to Travel - Austin HornsbyThe next generation will inevitably take the reins of business from seasoned veterans, but the question remains: what will they learn, and what will they achieve? There’s a small, ambitious group of young entrepreneurs choosing an unconventional path to success, one not typically taught in higher education. This select group seeks wisdom from the masters before them, combining real-world experience with academic learning, and discovering that true insight often comes with age.In this episode, you’ll meet Austin Hornsby. Like many others, Austin began his journey by attending college, aiming for a traditional career path. Howe...
2024-12-0623 min
The One Thing Business PodcastThe Money Making Newsletter - Justin MillerYou have heard the story of the Tortoise and the Hare. The slow and steady wins the race. That's the money-making power of the newsletter. It is an anomaly in the direct marketing world, but you cannot argue with results. Only results matter. On this episode of The One Thing Podcast, I talk with Justin Miller, founder and owner of Profit 911, soon to be branded Jurassic Marketing, to talk about the newsletter and how it fits into any businesses' marketing efforts.Profit 911 Consulting Inc., based in East Moline, Illinois, is a direct mail marketing agency dedicated to...
2024-12-0631 min
The One Thing Business PodcastThe Power of PR Advertising with Melanie Rembrandt Throughout my career, I've harnessed the power of free media and PR to promote my shows and build my brand. As an entertainer, it was essential to gaining visibility and making a name for myself. The advertising impact of free media—whether in print, on television, or radio—can’t be bought at any price. Yet, many businesses struggle to secure this kind of publicity because they approach it the wrong way. In media, there's a clear distinction between paid advertising and stories or editorials. While people might glance at ads, they truly engage with stories and editorials. The real go...
2024-11-1233 min
The One Thing Business PodcastSuccess is in the List - Darin Garman This isn't the first time a guest has emphasized the power of having a targeted, qualified prospect list for marketing and sales. However, in this episode, you'll meet Darin Garman, who brings a fresh perspective. While it might seem that Darin is simply in the commercial real estate business, he has redefined the approach to buying and managing multi-unit residential properties in Iowa, USA, the Heartland of America.Darin has built the largest residential real estate portfolio in the region and developed a unique business model. In our conversation, he shares how the business concept evolved and h...
2024-09-1235 min
The One Thing Business PodcastThe Power of Being an Eternal Student- Greg McCollumFor entrepreneurs, being on the lookout for new ideas is essential to staying competitive and innovative in an ever-changing business landscape. The commitment to lifelong learning is key, as the world evolves and new challenges and opportunities arise. Entrepreneurs who embrace the mindset of being perpetual students are better equipped to adapt, grow, and seize fresh opportunities. This pursuit of knowledge not only fosters creativity but also helps them stay ahead of trends and anticipate the needs of their market. By continually learning and seeking out new perspectives, they cultivate resilience and the ability to innovate, which are vital...
2024-09-1235 min
The One Thing Business PodcastThe Importance of Follow Up MarketingAn overlooked area in every business is nurturing money from the prospects who've already indicated interest in you, your product or service, but have not yet purchased from you. This is found money squandered unless you have a system for pursuing it after the initial contact or presentation. Just because they said no doesn't mean they won't say yes in the future. But NO, to the average person, means stop. To the extraordinary marketer, it's the start of a money-making process.My friend and super-successful direct response copywriter Doberman Dan discusses how he's used direct response copy writing...
2024-08-0726 min
The One Thing Business PodcastSystems in Successful BusinessesRich is the definition of a serial entrepreneur. He possesses 2 critical traits all solo businesspeople must possess:FearlessnessTaking fast actionRich's primary business is helping small and mid-sized law firms grow. He's also hosted the largest independent live cryptocurrency event ever held. If that's not enough, he launched a pillow manufacturing business, producing Custom Tailored Pillows. The story behind how and why he launched this business, which will take a big chunk of business directly with Mike Lindell's nationally advertised 'My Pillow' brand, is a marketing lesson in and of itself.In this episode, the...
2024-08-0722 min
The One Thing Business PodcastUsing Books in MarketingMike is an advisor, author and speaker for business owners looking to stand out. Since 1998, Mike has helped thousands of business owners market their business smarter. He is the inventor of the world-famous collection of hand-drawn direct-response doodles—CopyDoodles®—which are used by copywriters, marketers and business owners around the world.For the past decade, Mike has helped business owners become published authors and in 2019 he launched Bite Sized Books, a new publishing venture founded on his proven formula for creating short, helpfulbooks (shooks™) for Main Street business owners. Shooks are the ideal type of book...
2024-08-0725 min
The One Thing Business PodcastThe Power of the NewsletterWhen the student is ready, the teacher will appear. On this episode you’ll meet my good friend Jerry Jones. Jerry and his company Jerry Jones Direct have helped independent dentists grow exponentially, at a rate that would make the average business owner’s head spin. Dentists going from eeking out a practice to massive success, like a young man stepping up to the carnival high striker game to impress his girlfriend and with one swing of the sledgehammer hitting the jackpot; stunned in amazement of what he’d accomplished.On this episode Jerry shares the one thing...
2024-08-0734 min
The One Thing Business PodcastThe Power of MastermindI have good news and bad news! The good news is you're the boss. You get to make the decisions, lead people, you get all the perks. The bad news is you're the boss. Everyone's looking to you for answers, for direction and confidence.Who's there to TALK YOU OFF THE LEDGE?Owning and running a business is the loneliest job. There are times you feel like you're on an island all alone. When you're not. All the other business owners feel as you do. It doesn't matter how success you or your...
2024-08-0750 min
The One Thing Business PodcastThe Power of MindsetDay 14 of being sequestered (by Governor decree). So far, no contagions in the Sheetz household.It's hard to get away from the conversation going on currently.If your business isn't on the exempt list, you may be sitting home wondering what will happen, what can you do?I just published another episode of my podcast. In this episode, I speak with Ben Glass. A highly successful attorney in Virginia, coach and adviser to hundreds of solo-attorneys, husband and father to 9 kids.This is an extremely timely discussion. In the coming weeks...
2024-08-0721 min
Ron Ananian The Car DoctorThe Car Doctor - 1/21/23 - Oil Change IntervalsRon starts this episode talking about visiting the Sheetz in Altoona, PA last week : talks about a 16 Jeep Patriot with bad brakes : takes a call on oil change intervals on a car that only has 600 miles per year put on it : takes a call on a 16 Caravan where the noises, turn signal, chimes, are no longer working : talks about his encounter with a student mechanic. Visit us at https://www.cardoctorshow.com See omnystudio.com/listener for privacy information.
2023-01-2136 min
Dan Kennedy's Magnetic Marketing PodcastWhy Use Video Testimonials?Video testimonials are a great way to increase your product or service's credibility, but not all customer endorsements are created equal. Are your customer testimonials making maximum emotional impact, or do viewers walk away unimpressed? Relationship marketing strategist and video testimonial expert Ron Sheetz joins Dan Kennedy to talk about the supreme benefits of video testimonials as well as his strategies for curating testimonial compilations that skyrocket your product's reputation as well as your sales. MagneticMarketing.com NoBSLetter.com
2022-09-2332 min
My World with Jeff JarrettEpisode 57: The King of The Mountain DebutOn this episode of My World with Jeff Jarrett, Jeff and Conrad are discussing the debut of the King of the Mountain Match! The 97th (really the 100th) weekly pay-per-view from TNA features the debut of the King of the Mountain match between Ron Killings, AJ Styles, Chris Harris, Raven and ol' Double J! Plus, Kid Kash & Dallas take on Dusty Rhodes & James Storm for the NWA Tag Team Titles, Abyss takes on D-Ray 3000, Amazing Red challenges for the X-Division Title against Frankie Kazarian, Monty Brown vs. Sonny Siaki. The guys discuss the makings of the King of the M...
2022-05-311h 59
The Practice X-FactorEpisode #32 - Video Stories Growth with Ron SheetzIn this episode, Dr. Williams interviews Ron Sheetz. You’ll learn new ways to boost video communication in your practice to build better relationships with your membership Patients.
You can learn more about Ron at https://www.bookontestimonials.com/drwilliams/
2022-03-2553 min
ARNEpisode 131: Pure Domination (August 1987)On this episode of ARN, we continue our journey through JCP 1987, as Arn and Paul revisit August '87! Topics include working with Nikita Koloff, tagging with Tully, Brodie Chase, Ricky and Robert helping Barry Windham, feuding with Ron Garvin, and much more!COMETEER - Cometeer brings you the best coffee on the planet. And we’ve got a special deal for you: Save $20 off your first order when you sign up at: cometeer.com/ARNSHEETZ - Energy drink or Milkshake? Imagine getting your favorite energy-bursting G fuel flavors whipped, iced, and milkshak-ified! Go to www...
2022-02-261h 37
the DNR PodcastEp.63 A Hellscape with a ViewThis week we start with Damiens TCP show this weekend. Ron talks about visiting a little known hellscape of NJ and lost rooms. We delve more into comedy shows, popular podcasts and Sheetz Vs. Wawa. Put Us in Your Earholes!
2021-09-151h 10
Heartland Newsfeed Radio NetworkFree Talk Live 2021-06-03It's international whores day :: Former congressman Ron Paul: Bitcoin is money and should be taxed the same :: US Convenience Store Chain Sheetz to Accept Cryptocurrencies for Payments :: Fauci Emails :: Sly smuggler uses Border Patrol for free trips home :: Hosts: Captain Kickass, Matt, IanBecome a supporter of this podcast: https://www.spreaker.com/podcast/heartland-newsfeed-radio-network--2904397/support.
2021-06-042h 01
The Practice X-Factor12. Adding Value and Leveraging The Power of Video With Ron SheetzEpisode #12 - In this episode, you’ll learn the power and unmatched effects video can have in growing your practice. Dr. Williams interviews dental video expert Ron Sheetz with some great practice growth tips you won’t want to miss. To learn more about patient testimonial videos or reach Ron, visit www.bookontestimonials.com/drwilliams.
2020-11-2348 min
Born in 103Episode 23: Why We Chose the College of WoosterIn this episode, Erick and Malik explain why they chose the college of Wooster for their undergraduate degree. They both reminisce on good times in Ron Hustwit's class, going to sheetz, playing basketball, and their favorite parts of being a student at the college. This episode is a parody of "Why wooster wasn't right for me!" and ERick and Malik make jokes about where they disagree and agree with that video.
2020-11-1800 min
Better Health Bookshelf: Discover New Health and Wellness Books to Help You Look, Feel, and Live YoungerEp:11—An Interview with Video Marketing Expert & Author, Ron SheetzOn this episode I interview video marketing expert and author, Ron Sheetz. Ron has made himself an absolute authority in relationship marketing for dentists across the country. His unique, innovative and proprietary marketing strategies are revolutionizing how dentists are now able to position and differentiate themselves from other dentists, group practices and the mega-corporate practices popping up in every town across the land.
2020-02-1232 min
The Jerry Jones Direct Radio ShowEpisode #87 Jerry Jones with Mr. Ron Sheetz - Part IIIn this multi-episode podcast, expert video marketer, Ron Sheetz and your host, Jerry Jones launch into a deep dive on one of the least used and most misunderstood, yet most valuable marketing strategies available to dentists and other patient or client-based businesses. Ron shares personal stories of how his business has benefited. And, how yours can, too. This could well be one of the most valuable podcasts you’ll ever listen to. For more information on this powerful patient retention and referral strategy, visit Jerry’s website: https://jerryjonesdirect.com/patient-newsletter. For more information on Ron Sheetz, email Ron...
2019-07-2630 minThe Jerry Jones Direct Radio ShowEpisode #86 Jerry Jones with Mr. Ron Sheetz - Part IIn this multi-episode podcast, expert video marketer, Ron Sheetz and your host, Jerry Jones launch into a deep dive on one of the least used and most misunderstood, yet most valuable marketing strategies available to dentists and other patient or client-based businesses. Ron shares personal stories of how his business has benefited. And, how yours can, too. This could well be one of the most valuable podcasts you’ll ever listen to. For more information on this powerful patient retention and referral strategy, visit Jerry’s website: https://jerryjonesdirect.com/patient-newsletter. For more information on Ron Sheetz, email Ron...
2019-07-2527 minThe Jerry Jones Direct Radio ShowEpisode #65: Ron Sheetz "How to Differentiate Your Practice"This month’s audio interview is with my friend Ron Sheetz about, “How to Differentiate Your Practice.”
Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice.
Just a few of the topics we discuss are:
A Solo Doc’s First and Most Important Job
Differentiate or Die (Jack Trout & Al Ries)
How Dentistry Equates Transformation
The Transfer of Trust Triangle
How to Establish a Preponderance of Proof
Why Stories are so Powerful
The Top 4 Mistakes Dentists Make With Patient Testimonials
How Just One Aspect of Your S...
2019-02-071h 11
THE Jerry Jones Radio ShowEpisode #65: Ron Sheetz "How to Differentiate Your Practice"This month’s audio interview is with my friend Ron Sheetz about, “How to Differentiate Your Practice.”
Ron and I have a long history. We spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice.
Just a few of the topics we discuss are:
A Solo Doc’s First and Most Important Job
Differentiate or Die (Jack Trout & Al Ries)
How Dentistry Equates Transformation
The Transfer of Trust Triangle
How to Establish a Preponderance of Proof
Why Stories are so Powerful
The Top 4 Mistakes Dentists Make With Patient Testimonials
How Just One Aspect of Your S...
2019-02-0700 minThe Jerry Jones Direct Radio ShowEpisode 47: Differentiating Your PracticeThis week's episode features Jerry's friend, Ron Sheetz; they discuss "How to Differentiate Your Practice."
Ron and Jerry have a long history. They spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice.
Just a few of the topics we discuss are:
A Solo Doc's First and Most Important JobDifferentiate or Die (Jack Trout & Al Ries)How Dentistry Equates to Transformation The Transfer of Trust TriangleHow to Establish a Preponderance of ProofWhy Stories are so PowerfulThe Top 4 Mistakes Dentists Make with Patient Testimonials How Just One Aspect of Your Story Can Conne...
2018-04-031h 06THE Jerry Jones Radio ShowEpisode 47: Differentiating Your PracticeThis week's episode features Jerry's friend, Ron Sheetz; they discuss "How to Differentiate Your Practice."
Ron and Jerry have a long history. They spend the hour talking about the power of testimonials and story telling to communicate about and differentiate your practice.
Just a few of the topics we discuss are:
A Solo Doc's First and Most Important JobDifferentiate or Die (Jack Trout & Al Ries)How Dentistry Equates to Transformation The Transfer of Trust TriangleHow to Establish a Preponderance of ProofWhy Stories are so PowerfulThe Top 4 Mistakes Dentists Make with Patient Testimonials How Just One Aspect of Your Story Can Conne...
2018-04-0300 min
The Freedom Founders Podcast - Investing and Financial Freedom for DentistsEp #123: How to Effectively Deliver Your Message with Ron SheetzMarketing is a perplexing topic for lots of entrepreneurs. Today, Dr. David brings on Ron Sheetz to discuss the challenge of communicating the services of your business and driving leads through advertising on radio and television. Ron has been in the business of marketing for a long time and sees the same mistakes being made over and over again. He coaches people to recognize that it is really hard to move people to action, but it is not so hard to make yourself more referable. You can find show notes and more information by clicking h...
2017-06-2834 minThe Freedom Founders Podcast - Investing and Financial Freedom for DentistsEp #123: How to Effectively Deliver Your Message with Ron SheetzMarketing is a perplexing topic for lots of entrepreneurs. Today, Dr. David brings on Ron Sheetz to discuss the challenge of communicating the services of your business and driving leads through advertising on radio and television. Ron has been in the business of marketing for a long time and sees the same mistakes being made over and over again. He coaches people to recognize that it is really hard to move people to action, but it is not so hard to make yourself more referable. You can find show notes and more information by clicking h...
2017-06-2834 min
Ascent Dental RadioE19: How to Use Testimonials in Your Dental PracticeThis episode features an interview with marketing guru Ron Sheetz as he discusses how to use testimonials in your dental practice for marketing success. Discover why the way you are currently using testimonials is most likely not working as well as it should, and what to do instead.
For more information about Dr. Coughlin and Ascent Dental Solutions, visit www.ascent-dental-solutions.com
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2016-12-0518 min