Ronjini Joshua - Podcast Details

Shows

Confessions of a Terrible Leader Decoding Tech PR, feat. CEO of The Silver Telegram, Ronjini JoshuaIn this episode of Confessions of a Terrible Leader, Layci Nelson speaks with Ronjini Joshua, CEO and founder of Silver Telegram, about the intricacies of public relations, especially in the tech industry. Ronjini shares her journey into tech PR, the importance of effective communication, and how to identify the right time for organizations to invest in PR. They discuss budgeting for PR services, the future of PR in a rapidly changing landscape, and the significance of building strong internal communication. Ronjini also shares valuable insights on choosing the right PR agency and the lessons learned from her leadership...

2026-02-1726 min

Adrienne Barker Speaks: No Prep Needed PR Strategies & Crisis Management: How to Build Media Success with Ronjini JoshuaHow has PR evolved beyond press releases, and why is crisis management a must-have skill for businesses today?🎤 In this episode of No Prep Needed, host Adrienne Barker sits down with Ronjini Joshua, the brilliant and dynamic CEO of The Silver Telegram, a PR agency specializing in technology startups and media strategy. Broadcasting from beautiful Maui, Ronjini shares her 20 years of PR experience and the dramatic shifts she’s seen in the industry—from traditional press releases to the new era of digital thought leadership and reputation management.She also unpacks the art of crisis managem...

2025-03-0957 min

Sharpen The Spear Mastering Marketing: Consistent Branding and Audience Targeting with Ronjini JoshuaRichard Walsh and Ronjini Joshua dive into niche marketing and the importance of consistent brand messaging. They discuss adapting content to audience preferences, using case studies on effective targeting. The episode contrasts traditional media with modern strategies, emphasizing identifying ideal clients and adapting to local demographics. They highlight the pitfalls of DIY marketing and the benefits of hiring experts, alongside setting clear goals. The conversation covers realistic marketing expectations, building credibility, analyzing customer journeys, measuring ROI, understanding brand identity, and time management for successful outcomes. (0:00) Introduction and background of Ranjini Joshua (2:18) Niche marketing and consistent brand messaging (5:20) Adapting content to...

2025-02-1748 min

The Chris Voss Show The Chris Voss Show Podcast – The PR Playbook: The essential guide for startups, entrepreneurs and lean organizations by Ronjini Joshua The PR Playbook: The essential guide for startups, entrepreneurs and lean organizations by Ronjini Joshua Amazon.com Here’s a secret…You don’t need to hire a PR agency for a quality PR program, you just have to understand PR. The PR Playbook is not just a book about public relations but is a workbook designed to enable any entrepreneur, marketing pro or startup CEO to understand the basic principles of working with the media and create a successful PR plan themselves. Ronjini Joshua is the founder and CE...

2024-11-2630 min

Marginal Entrepreneurship as a First Generation American with Ronjini Joshua, CEO of The Silver Telegram#8: Today we sit down with Ronjini Joshua, CEO and President of The Silver Telegram, a boutique PR agency for technology startups. As a daughter of immigrant parents, Ronjini discusses cultural and communication gaps within her own family and how she opted for a path less-traveled early in her career. She shares her experience of tokenism in the workplace and how this jump-started her journey in freelance PR and full-time entrepreneurship. Having worked directly with marginalized founders, Ronjini also speaks to the importance of creating early opportunities for minority groups and how this motivated the creation of The Social Equity...

2024-10-1548 min

The PR Playbook Podcast Ep 161 - Managing The Media In 2024, Ronjini Joshua's AdviceDiscover the essential strategies for managing media in 2024 with Ronjini Joshua. As the digital landscape evolves, staying ahead means understanding the latest trends and tactics. Ronjini breaks down the tools and techniques you need to thrive in today's fast-paced media environment. Tune in to gain insights that will empower you to navigate the complexities of modern media with confidence. Don't miss out – listen now and transform the way you engage with the media! Support the showwww.thesilvertelegram.com

2024-07-0344 min

The PR Playbook Podcast Ep 160 - Mastering Healthcare PR: Julie Revelant on Thought Leadership & Content ImpactIn this illuminating episode of our PR Playbook podcast, our host Ronjini Joshua welcomes Julie Revelant, a seasoned B2B healthcare content writer and copywriter. As the force behind Revelant Writing, Julie has carved a niche in creating compelling content that drives thought leadership and engagement within the healthcare sector. This episode delves into the intricate world of content creation and public relations, with a special focus on healthcare. https://revelantwriting.com/ Julie will share her insights on the importance of building brand awareness and trust through thought leadership, which has proven vital for leading hea...

2024-05-0930 min

The PR Wine Down Ronjini Joshua: Current Challenges and Changes in PRLongtime listeners, rejoice! This week, one of our favorite repeat guests is back in the virtual recording booth. In this episode, Ronjini Joshua, Owner & President of The Silver Telegram PR agency, is back for an industry update. Together with hosts April and Laura, Ronjini shares her observations about the PR industry in 2024 so far. They also discuss challenges facing PR practitioners as media scrutiny continues to rise, the increase in solo practitioners in the PR industry, and the budget constraints that many brands faced in Q1. Also in this episode, April and Laura discuss a recent viral vi...

2024-03-2932 min

The PR Playbook Podcast Ep 159 - Cooler Keg: From Concept to Crowdfunding Triumph. Lessons You Can Use For Your Startup.Welcome back to another episode where we dive deep into the stories behind successful projects. Today, we're focusing on a remarkable journey: "Cooler Keg - From an Idea to a Successful Crowdfunding Launch.Our host, Ronjini Joshua, interviews the Founder of Cooler Keg - Anthony Bernas.visit their website: https://www.thecoolerkeg.com/ Dive into the groundbreaking journey of innovation with "The PR Playbook Podcast" as we unravel the remarkable story of Cooler Keg: From Concept to Crowdfunding Triumph. This episode is a treasure trove for startup companies eyeing the...

2024-03-1239 min

The PR Playbook Podcast Ep 158 - What is ZenBuds? Jon Hacker w/ NeurGear, Insights To Reducing Stress & Improving WellnessWe're all feeling a bit stressed out this time of the year - taxes, work, kids, and so much more... That's where ZenBuds by NeurGear come into the spotlight. A wearable device that activates your vagus nerve to help provide stress relief and improved wellness. Ronjini Joshua interviews Jon Hacker, CEO with NeurGear to provide valuable insights about ZenBuds, and what he discovered during CES 2024 that took place a few weeks ago in Las Vegas. NeurGear’s Vision is to bridge the gap between technology and well-being, creating solutions that enhance everyday life. When yo...

2024-02-2733 min

The PR Playbook Podcast Ep 157 -The 2024 Public Relations Playbook: Trends That Will Dominate!Welcome to the next series from our 2023 PR Essentials Summit - Public Relations hot trends in 2024. What's going be the hot trends in the new year? How can you get published in The New York Times? Or, perhaps TechCrunch? What's the best way to drive sales and get your message out to consumer? Not sure? Needing help? Then tune in and listen up...Your host, Ronjini Joshua, interviews April White with Trust Relations & Mary Elizabeth Elkordy with Elkordy Global Solutions. Our panel of PR experts are providing key insights into what's going to be the hot...

2024-02-1342 min

The PR Playbook Podcast Ep 156 / Discover the Game-Changing Shift in PR: Beyond Coverage - Your Key to Success!Welcome to the next series from our 2023 PR Essentials Summit - Measuring your KPI's: How to measure, monitor and maximize PR success in a new era. Our host, Ronjini Joshua, interviews Richard Benson, with Releasd Unlock the Evolution of PR: Beyond Coverage MetricsPR has undergone a dramatic transformation, with today's communication professionals juggling various responsibilities such as generating coverage, content creation, social media management, influencer engagement, event organization, crisis management, and much more.However, traditional PR reports haven't kept pace with these changes.Many PR practitioners a...

2024-02-0638 min

The PR Playbook Podcast Ep 155 - Developing Thought Leadership That Drives w/ John Biggs, TypewriterWelcome to the next series from our 2023 PR Essentials Summit - Thought Leadership with John Biggs from Typewriter. Typewriter is a project by John Biggs, former New York Times journalist and editor for Laptop Magazine, Gizmodo, and TechCrunch. His goal? To help small businesses and startups put their best foot forward when it comes to the written word.Our host, Ronjini Joshua, dives into the world of Thought Leadership. Whether you're at the helm of a startup or steering a Fortune 500 company, The Silver Telegram is your guide to harnessing the power of thought leadership to...

2024-01-3026 min

The PR Playbook Podcast Ep 154 - Revitalize Your Media Strategy: The Smart Way to Use Press ReleasesWelcome to another episode of the PR Playbook Podcast hosted by Ronjini Joshua with The Silver Telegram. Today we are featuring an episode from our PR Essentials Summit - Media Relations 101 with our guest PR expert, Jasmine Stanley. Master the Art of Media Relations: Navigate the complexities of press releases with our comprehensive guide. Say goodbye to ineffective communication and hello to impactful storytelling. Uncover the secrets of effective press releases in media relations. Why is strategic communication key, and how can you avoid the trap of overuse? Learn to balance co...

2024-01-2352 min

The PR Playbook Podcast Ep 153 - Maximize your strategic planning & Lead with PR, Featuring Megan Alba at Martus SolutionsWelcome to another episode of The PR Playbook Podcast. Today's episode is featuring Megan Alba with Martus Solutions and your host, Ronjini Joshua with The Silver Telegram. As a high-level strategic framework, public relations can help streamline your brand visibility, messaging and communications to key stakeholders. In this episode, learn:- To develop strategic content planning for small businesses- How to leverage PR principles as a solid brand foundation.- How to create unified messages across PR, marketing, social media and sales teams.-How to make your brand stand out as a...

2024-01-1640 min

The PR Playbook Podcast Ep 152 - Keywords to Conversions: A Guide to SEO SuccessWelcome to Episode 152... the next webinar series from our annual PR Essentials Summit. We are joined with SEO Expert, Grady Moore and hosted by Ronjini Joshua with The Silver Telegram. We explore the multifaceted world of Search Engine Optimization (SEO). The episode covers a range of topics including the importance of SEO in digital marketing, strategies for optimizing website content, and the evolving nature of search engine algorithms. Key highlights include:Understanding SEO: The basics of SEO and its significance in increasing online visibility.Content Optimization: Tips for creating SEO-friendly content that ap...

2024-01-0952 min

The PR Playbook Podcast Ep 150 - Unveiling Truths: Navigating Media Censorship and Building Credible PR Strategies in the Digital AgeIn recent times, the issue of media censorship has sparked widespread debate, raising questions about its impact on the credibility of public relations. In our upcoming episode, we're excited to delve into this complex topic with April Margulies from Trust Relations Agency. Discover more about their innovative approach at Trust Relations Agency.Public Relations (PR) is not just a component of your marketing strategy; it's the powerhouse driving your brand's visibility and reputation. It's about more than just making headlines; it's about crafting a narrative that earns third-party credibility and fosters trust in...

2023-12-101h 03

The PR Playbook Podcast Ep 147 - Creating a winning PR strategy. Is your business ready for 2024?It's getting closer to the end of the year and businesses are starting to develop their marketing budget for 2024. Has your business started planning? Right now, is really the time to do that. I encourage you if you haven't started; to start thinking about strategy that ends out the year and starts the new year because this is a great way to position your business for the new year. Sometimes you may get stuck when you’re starting to create your PR strategies. In this podcast we talk about some simple ways to get started in thinking abo...

2023-11-2107 min

The PR Playbook Podcast Ep 146 - Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success!Maximize Your CES 2024 Experience in Las Vegas: Uncover Top Insider Strategies for Unforgettable Success! Dive deep into the heart of CES 2024 with our expert-guided podcast, designed to elevate your Las Vegas adventure to new heights.Ronjini Joshua (Owner & PR Expert - The Silver Telegram) has gathered a treasure trove of insider tips, tricks, and strategies straight from industry insiders to ensure your experience is nothing short of spectacular. Whether you’re a first-timer or a seasoned attendee, our actionable advice and exclusive insights will empower you to navigate the event like a pro, make meaningful co...

2023-10-2750 min

The PR Playbook Podcast Ep 143 - PR and Marketing for events and tradeshows. Expert advice so you're better prepared.In the dynamic world of events and tradeshows, PR and Marketing stand as the twin pillars of success. Do you know how to make sure your next tradeshow or expo is a hit with your customers and visitors? Are you prepared to showcase your business? Listen up to today's podcast to learn the key steps you can take right now to be better prepared for your next expo or tradeshow. Ronjini has led several successful PR & Marketing campaigns for a variety of tradeshows. Learn the same information used by the PR Experts. Events and tradeshows stand as unp...

2023-10-0312 min

The PR Playbook Podcast Ep 141 - The Art of the Guest: Securing Your Spot in the Podcast SpotlightIn today's digital age, podcasts have become a compelling medium for storytelling, networking, and brand building. But how does one make the jump from listener to sought-after guest? Dive in with us as we unveil the secrets on how to become a podcast guest.Ronjini provides her top-secret tips used by the experts to secure a spot as a guest on your favorite podcast. Get your pen and paper ready to jot down some notes. Tune in now to learn more about taking the first step to become the podcast guest everyone wants to hear from!

2023-09-1912 min

The PR Playbook Podcast Ep 140: How To Secure Your Holiday Gift Guide - Is Your Business Ready?Can you believe it - the holiday season is fast approaching. Are you ready for the holidays? Is your company trying to figure out how to setup and secure gift guides for the media? Figuring out your business's holiday deals and bundles? What are you pitching to the media? Are you totally confused, and not sure where to start? Check out this episode of The PR Playbook Podcast to help you get started ASAP...Be sure to tune into this episode. Ronjini helps provide expert tips and hacks on how to get your business gift guide...

2023-09-1210 min

The PR Wine Down Agency Management: Strategies for Sales and In-Person Events (with Guest Host Ronjini Joshua)For today’s special guest host episode, we’re welcoming Ronjini Joshua! She is the CEO of the Silver Telegram PR agency, and the podcast host and author behind “The PR Playbook.” Ronjini also appeared in episode 57! In the PR News segment, April and Ronjini discuss the current state of the PR industry, with a look at a recent community poll from PR NEWS and advice for agency leaders working to land new clients in a rocky economy. They also read an Anonymous PR Horror Story about one rookie PR manager’s first experience with in-person events and discuss best pract...

2023-03-3127 min

The PR Playbook Podcast Ep 122 - What do you need in your content marketing plan for the NEW year?As we navigate marketing in an uncertain market it is important to make the most of what you have Freshening up your content can give your business development and sales team new life. Content is still king and understanding which pieces of content will work for you is important. You don't need to overdo it but planning a few vital pieces of content will help drive business, brand awareness and marketing as you build your brand.Listen in as Ronjini provides key insights to help boost your content marketing plan for 2023. Be sure to like, share, and s...

2023-03-2111 min

The PR Playbook Podcast Ep.97 - The new world of press releases. An interview with Mickie Kennedy, CEO of eReleasesThe question of what a press release is and when you can use one is always an interesting one. In this podcast, I get to chat with the CEO of eReleases, Mickie Kennedy about best practices in press releases, the effectiveness of the press release and best practices in knowing how, what and when to publish news. Listen in to get an understanding of how press releases work and how to make the most of them.If you have other questions we don’t answer in this pod, feel free to check out our website at...

2022-04-0623 min

The PR Playbook Podcast Ep 94 - Revisiting crowdfunding: How Crowdfunding has changed in the last decade. The crowdfunding game is not all buzz and excitement anymore. You can no longer launch an “interesting” crowdfunding campaign and expect it to hit a million dollars. But the truth was you never could. Crowdfunding is probably one of the most misunderstood platforms to build communities. Many aspiring entrepreneurs thought of it as an easy way to raise funds and launch, but crowdfunding is far from that. In this short podcast I’ll talk about how crowdfunding has changed since we started in 2011 to crowdfunding today in 2022. Join me for the trip down memory lane as I chat wi...

2022-03-2234 min

The PR Playbook Podcast Ep. 93 - Digital Marketing: Doing more with less! (Interview with John Horn)Regulations on privacy and marketing are getting more and more complex to navigate, so how do you more effectively do marketing with less information? Well, that’s just what we discussed with John Horn in this podcast interview. Learn more about what you should explore with Digital Marketing in a regulated environment and some cool tips on what you can do today to upgrade your approach.Free Google Ads evaluation: https://stubgroup.com/free-google-ads-evaluation/John Horn is a Managing Partner at StubGroup. a Premier Google Partner ranked in the top 1% of all Google Par...

2022-03-2127 min

The PR Playbook Podcast Ep 92 - Getting ready to exhibit again??? Hear this first…Getting back to in person live events has been an interesting journey. From the 3-4 trade shows I’ve attended recently there’s been a lot of change and uncertainty. But I definitely picked up on some great tricks along this short path so far. Tune in to this podcast to hear some tips and tricks you may not expect from going back to events.Request a list before you head over. - Did you know you can request the attendee list? Especially if you are an exhibitor but you can also do it i...

2022-03-0109 min

The PR Playbook Podcast Ep 91 - The lost art of communication intelligence (Interview with Sharon Christiaan)Communication is everything in society, business and family. Every part of our lives touches on the dynamics of communication and that’s at the core of what we do every day as PR professionals. I was really excited as I sat with author and behavioral scientist Sharon Christiaan as she walked us through the five principles of communication and a quick introduction to her new book titled: "The Lost Art of Communication Intelligence: The Definitive Guide to 21st Century Communication"If you have other questions we don’t answer in this pod, feel free to check out...

2022-02-0929 min

The PR Playbook Podcast Ep.90: What about Wikipedia? An Interview with Rhiannon Ruff, Lumino Digital Have you ever wondered how Wikipedia works? How to get a page or article listed? Or even if you should do it? Well, I’ve done it and it is not as easy as submitting an article. In this podcast, we talk to Wikipedia expert, Rhiannon Ruff from Lumnio Digital on what you need to know before creating a Wikipedia article, best practices for content submission and what may go wrong if you don’t do it the right way.If you have other questions we don’t answer in this pod, feel free to check out our...

2022-02-0435 min

The PR Playbook Podcast Ep 89 - What does it mean to practice a holistic communications approach?The communications practices have been siloed for decades, with advertising, marketing, sales and public relations having separate goals for a single organization. But what happens when you converge your comms practices and synchronize the goals, messages and storylines to be more cohesive? You get a cleaner sales channel and consistency in message. Let’s dive into some best practices and key principles of how you should move into a new year with a holistic approach.If you have other questions we don’t answer in this pod, feel free to check out our website at ww...

2022-02-0110 min

The PR Wine Down Ronjini Joshua - Handling Hiring, Navigating Newsletters and the Path to Agency OwnershipReady to Wine Down? On the show this week, April and Laura are chatting with Ronjini Joshua. She's the CEO of the Silver Telegram PR agency and the podcast host and author behind "The PR Playbook." Ronjini is here to discuss her career journey and life an as agency owner, including lessons learned along the way about hiring, company culture and the tech scene. BONUS: She also shares a PR Horror Story of her own! April and Laura also dish one-on-one about the dos and don'ts of how to upsell a client, and share an anonymous story about how...

2022-01-2857 min

The PR Playbook Podcast Ep 88 - Social media best practices for the enterprise.Social Media for your business can be tricky, a topic that we have discussed many times. But how do you know where and what to post. In this episode we speak to co-founder of Lumnio Digital, Jenny Karn to discuss social media best practices for enterprises, how to identify if you should be posting on social media and how to get started the right way, specifically for enterprises.Listen as we dive into social media best practices for the enterprise.If you have other questions we don’t answer in this pod, feel free to ch...

2022-01-1235 min

The PR Playbook Podcast Ep. 87 How to land a job in public relationsGetting a job in PR may sound easy, but if you really want to get a true public relations agency experience, you have to be resourceful, proactive, detail-oriented and communicative. Coming from a PR background in school the transition to a PR agency was pretty direct for me. However, not everyone takes that straightforward path to any career. Listen to hear our five main tips on landing a job in PR.If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us...

2021-12-2211 min

The PR Playbook Podcast Ep. 86 What can you expect in a typical PR program?What is PR is a time old question since it encompasses so much of the communications mix. There should really be no “typical” answer, since every brand’s goals are different.The real answer is that the practice of public relations is constantly changing and deals with anything that addresses communications from your brand or organization internally or externally. But based on the key practice areas of PR, your campaign may include many things. Listen in to learn more.If you have other questions we don’t answer in this pod, feel free to check out our...

2021-12-2212 min

The PR Playbook Podcast Ep 85 - Five Tips On Navigating In-person EventsThe world is opening back up for in-person events, with many events having hybrid options for those that are still not comfortable with going full frontal with their customers, clients or partners. Hey, this is all understandable so here’s a quick guide on navigating events as we dive into a New Year. And an awesome bonus tip when reaching out to the media.Are you ready for CES 2022 in Las Vegas this coming January? This is going be a huge in person event that you'll want to attend. Check out how our PR Agency can...

2021-11-2407 min

The PR Playbook Podcast Ep. 84 - Hospitality PR in the age of the Pandemic. An interview w/ Noreen Heron at The Heron AgencyIn this episode we get a chance to catch up with Hospitality PR industry veteran Noreen Heron. She walks us through what’s it’s like to be in the hospitality industry during the pandemic and being based in Chicago, effects of social conflict that included #blacklivesmatter across all industries. She talks about their agency ups and downs during this tumultuous time as well as how retail, hospitality and restaurant industries can better plan and navigate in the coming year, no matter what gets thrown their way.If you have other questions we don’t answer in this p...

2021-11-1632 min

The PR Playbook Podcast Ep. 83 - 5 Things to consider when getting a job in PR If you’ve been wondering about the glamorous life in PR, wonder no further than this quick episode. Public relations may not be what you think, or it may be exactly what you’re anticipating. It can definitely be a rewarding career but here are a few things you should know before you get into PR, five things and I even throw in a bonus tip...If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com to...

2021-11-0911 min

The PR Playbook Podcast Ep 82 - Are you ready for a PR Agency? Here’s what you need to know before diving into formal PR. An interview w/ April Margulies, President & Founder of Trust RelationsIn this episode we are speaking with April Margulies, President & Founder of Trust Relations. Public Relations is not a quick fix to your company. In this interview with April Margulies we discuss what you need to know before you get into an arrangement with a PR person or agency. What you are doing with DIY PR may not net out what you want. If you think you’re ready to get PR help, then this podcast is for you. Listen in as we talk about the things you need to consider before hiring a PR agency and how you may kn...

2021-11-0251 min

The PR Playbook Podcast Ep. 81 - How to position yourself like a Rockstar. An interview w/ Melinda Jackson of MJPRIn this episode we speak with Melinda Jackson of MJPR, with a background in entertainment PR, we talk about the differences between public relations for businesses and publicity as well as how to leverage unique angles to position yourself or your brand like a Rockstar by leveraging storytelling. She has some great tips at the end, so tune in and hang on.If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilvertelegram.com to get some fe...

2021-10-2624 min

The PR Playbook Podcast Ep. 80 - Integrating video into your comms program. An interview w/ Alexander Ferguson, the Founder and CEO of TeraLeap In this episode we are speaking with Alexander Ferguson, the founder and CEO of TeraLeap, a powerful video testimonial service that helps companies achieve significantly shorter sales cycles through customer success stories. These stories build instant trust with prospects because few things can sell a service better than a person who’s already been transformed by it.We’ll talk about the importance of diversifying your content type and how powerful it is to integrate video into your marketing and PR programs and some cool ideas for enterprise and consumer focused companies.Learn more: https://teral...

2021-09-1422 min

The PR Playbook Podcast Ep 79 - Podcasting as positioning. An interview w/ Brandy Whalen, Co-founder of KitcasterIn this episode we speak with Brandy Whalen, co-founder of Kitcaster, and we talk about how podcasting, positioning and PR go hand in hand. A perfect recap to our podcasting series, we discuss the work that goes into producing it, and why being a guest on other podcasts is an effective marketing and positioning tool.Hire Kitcaster to manage your podcast appearances. Get on-demand podcast placements scheduled for you by professionals, for a flat monthly rate.Connect w/ Kitcaster:Web address: https://kitcaster.com/Facebook: https...

2021-09-0835 min

The PR Playbook Podcast Ep 78: Marketing your podcastFinally, you’ve heard the primers in previous episodes on starting and launching your own podcast. Now that you’ve got it going, what are some things you should do to market it? In this podcast we’ll talk about best practices, answer some of your burning questions about podcast services and give you some practical tips to market your pod. Enjoy.Check out Kitcaster If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an email at ronjini@thesilver...

2021-09-0209 min

The Couple-preneurs Show Episode #6-Avoiding Public Relations Mistakes: Ronjini Joshua of The Silver Telegram speaks with Oscar and Kiya FrazierIn This Episode of The Couple-preneurs Show with Ronjini Joshua of The Silver Telegram, we discuss:– Startup mistakes– Entrepreneurship– Public relations About Ronjini:A public relations expert for startups, Ronjini has been in PR for the past 20 years. 10 years ago she started a small freelancing business that blossomed into an agency. The Silver Telegram has remained nimble and is a successful boutique PR shop focused on media relations for startups.Resources:www.thesilvertelegram.com Connect with Ronjini and The Silver Telegram:https://www.linkedin.com/co...

2021-08-1023 min

The PR Playbook Podcast Ep 77 - Reputation and crisis management with Jeff Hahn In this episode we speak with Jeff Hahn, from Hahn Public, about reputation management and crisis. We talk about when the best time to plan is, what are the first actions to take in creating a plan and some examples of some mistakes that can cost you more than money. Listen to this informative episode on crisis communications and why every company should have a rapid response team in place.Connect with Jeff:www.twitter.com/hahnpublic www.facebook.com/hahnpublicIf you have other questions we don’t answ...

2021-08-0352 min

The PR Playbook Podcast Ep 76 - Mike Kozlik, Taking a holistic approach to business developmentToday we speak with, Mike Kozlik, an expert at Business Development and president of Advantage Resources Inc. Mike talks about business development in a holistic way and how you should approach it as a private business or startup, the elements of marketing that you need to understand and some basics on where you need to start before fleshing out something more in-depth, like...let’s say...your website. Join our quick conversation on lead generation and marketing.If you have other questions we don’t answer in this pod, feel free to check out our webs...

2021-07-2131 min

The PR Playbook Podcast Ep. 75 - Women in tech and leveraging communications to grow. An interview w. Myoshia Boykin-Anderson a serial entrepreneur and mentorIn this episode we were honored to speak with Myoshia Boykin-Anderson a serial entrepreneur and mentor. Myoshia is proud to hold Women’s Business Enterprise (WBE), Minority Business Enterprise (MBE) and Historically Underutilized Business (HUB) certifications and sits on the Executive Board of C-STEM, an organization whose mission is to inspire the next generation of innovators and thought leaders. During this podcast, Myoshia shares her passion for entrepreneurship and how communications paved the way for growing her business.Connect with Myoshia:InstagramLinkedInAndTech Solutions If you have other quest...

2021-07-1431 min

The PR Playbook Podcast Ep 74 - Getting Started Recording Your Podcast: Part 2 So you want to start a podcast, it is a daunting task and I know I’ve started two in the last two years. This is the second in a series of 3 episodes about podcasts. In this episode we address some of the nuances of the actual content and what to think of in advance. Join me in this short pod so that you can get off on the right foot.If you have other questions we didn’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send u...

2021-07-0610 min

The PR Playbook Podcast Ep 73 - So you want to start a podcast: Part 1So you want to start a podcast? It's a daunting task. I know first hand what it's like to start a podcast. I’ve started two podcasts in the last two years. Before you get started you have to know that sticking to a podcast is one of the hardest things to do if you don’t have motivation.What is your motivation, what are you trying to achieve and what are your goals? Make sure you have outlined these things. In this podcast I talk about a few things I wish I knew, the things that I’ve...

2021-06-3009 min

The PR Playbook Podcast Ep 72 - Building your expert profile and getting published!If you go back to episodes 25 and 48, you’ll see we have some conversations about thought leadership and building up yourself as an expert. Well, in this episode, I give you some clues on where you can actually submit your content and ideas to get published. In this episode we touch on the why, what and how of getting published. Plus, we offer tips on getting started developing your own expert profile. If you have other questions we don’t answer in this pod, feel free to check out our website at www.thesilvertelegram.com or send us an e...

2021-06-1515 min

The PR Playbook Podcast Ep. 63 What you need before you hire a PR AgencyYou’re ready to finally find and work with a PR agency, or at least you think you are. Honestly there are some key things that you should have in place before even considering a PR agency as a partner. We’ll talk about what to look for in an agency soon, but first, let’s dive into what things you need to check off your to-do list before you’re ready to start a PR program?Schedule a strategy call with Ronjini at: The Silver Telegram Support the showwww.the...

2021-03-1613 min

The Green Room Podcast Ep. 1: The Green Rush - Introduction To The Green Room Podcast with Ronjini Joshua, Rhian Humphries and Sheldon BotlerThe Cannabis is ripe with opportunity but what's an industry without a journey. This is the first time in our lifetime we've been able to capture and document a journey at its inception. Join us as we explore the cannabis business through the journey of the people that are making it happen in real-time.About the host(s):Ronjini Joshua has worked in public relations for nearly two decades with most of her experience coming from the tech industry. In 2019, she saw an opportunity in the Cannabis industry and realized that with the...

2021-02-2527 min

The Tech Hour with Kevin And Pat Marketing your Business in an Online World With Ronjini JoshuaIn this Episode, We are joined by Special Guest, Ronjini Joshua of The Silver Telegram. Ronjini comes from a 20 year career in PR and talks about how to go about marketing your business in todays online world. Check out Ronjini on the Web with the links below !!!!www.thesilvertelegram.com---> Ronjini`s PR Agencyhttps://theprplaybookpodcast.buzzsprout.com/ ---> Ronjini`s Podcast--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2021-02-1738 min

The PR Playbook Podcast Ep 47 - Developing your strategic brand message. An interview w/ Fabian Geyrhalter, creative director of FINIENDo you know what your brand’s vision, mission and message is? What actions do you want your audience to take? Are you communicating something meaningful? What short and long term impact do you want your brand to have. This is all one of the most critical components of building a brand, a brand strategy and executing successful marketing and PR campaigns.Today, I’m speaking with Fabian Geyrhalter a brand strategist and creative director of FINIEN. Fabian has deep expertise in guiding companies through their brand transformations and has written and published international Amazon best-sellers, now go-t...

2020-12-3139 min

The PR Playbook Podcast Ep 46. Non-profit PR and how to get started. An interview w/ Mercy Chikowore.Whether you are looking to educate the public, increase donations or find volunteers. Public relations can support the growth of your nonprofit effort, event or organization in various ways, however, you may not know how to get started.Today, I’m speaking with Mercy Chikowore a PR Maven with over a decade of experience creating communications strategies for nonprofit, entertainment and private sector clients, Mercy has secured an impressive portfolio of local and national media placements, landing clients in the Associated Press, The Washington Post, The New York Times, The Root, Business Insider, and more.

2020-12-3042 min

The PR Playbook Podcast Ep. 45 - When, How and Why of Press Releases. An interview w/ Mickie Kennedy, Founder of eReleases.Have you ever wondered why you need a press release? Moreover, what to write in it or even who to send it to? Most people can build their own PR campaigns for under $2,000. That's good news for businesses with limited cash flow (especially startups) at their disposal for a full PR campaign. PR Professionals have held the keys on PR distribution for a while in this conversation, but today we’ll go through the dynamics of how to pull together a winning press releases and how to distribute it to top outlets.Sup...

2020-12-2929 min

The PR Playbook Podcast Ep. 44 - Is there a wrong time to start PR + what you should do to prepare. Interview w/ Scott Brovsky - Director, EPIC SBDC at UC RiversideOne of the most basic questions before starting a public relations program as a startup is: am I ready? Well are you? What do you need to be ready for a PR program?Today, I’m speaking with Scott Brovsky, an entrepreneur, founder, investor and startup advisor at the University of California Riverside mentoring entrepreneurs and tech startups since January 2017. Scott is a director at EPIC SBDC mentoring promising tech startups both on campus at UC Riverside and in the regional community of Riverside and San Bernardino Counties. Support the show

2020-12-1741 min

The PR Playbook Podcast Ep. 43. - What are we expecting for CES 2021? An interview w/ John Biggs, EIC of GizmodoIn this impromptu interview, I have a candid discussion with John Biggs, EIC of Gizmodo and prominent tech journalist, about CES 2021, the state of the media and virtual events in general. And while we may not want to be in the chaos of CES, there is a little piece in all of us that is missing one of the biggest Tech events of the year. Tune in to this quick interview with John Biggs to hear more.Support the showwww.thesilvertelegram.com

2020-12-0813 min

The PR Playbook Podcast Ep. 42 - Cutting through the digital clutter, how do you get your brand through all the digital noise?The digital marketplace for everything has become very noisy. One of the most common questions we are getting asked is, how do we sift through the digital clutter to get noticed. This... my friends is what PR was made for. Listen to this podcast to give you some quick tips and reference points on what you need to plan into your strategy to cut through the digital clutter. Support the showwww.thesilvertelegram.com

2020-11-2313 min

The PR Playbook Podcast Ep. 41 - The basics of DIY PRThere are times when I speak with people and explain what I do with the media that they ask me why they wouldn’t be able to do it themselves. The truth is, they can. PR is an essential skill that I believe everyone should have. However, it is the experience of a PR professional that does it successfully day after day that makes them valuable. It’s just as if you are a recreational tennis player versus a pro. Sure you can play, but can you win? In this podcast, we’ll discuss the core essentials of what you ne...

2020-11-1112 min

The PR Playbook Podcast Ep. 40 - How to get quoted in the mediaBeing an expert is not as easy as it looks. If you see someone on TV or quoted in an article, it’s most likely that their PR person created a relationship with a producer or journalist to get them there. In today’s podcast you’ll get some quick tips on how to position yourself and be asked to provide commentary, insights or advice on the news or in articles in the future and build your personal expert profile.If you want to learn more applicable tips like these and get more comprehensive lessons around PR for...

2020-10-3009 min

The PR Playbook Podcast Ep. 39 - How to start and market your podcast. An interview w/ Cole Raven co-founder of Podchaser.Podcasts are becoming one of the most popular mediums. You can find podcasts for just about anything these days, whether you are trying to better yourself or pass the time, podcasts are a great way to listen to new topics, build a brand and generate leads. In this conversation, i’ll be chatting with Cole Raven from Podchaser about How to Start and Market your podcast!Support the showwww.thesilvertelegram.com

2020-10-2726 min

The PR Playbook Podcast Ep. 38 - Five things to know before you jump into crowdfundingCrowdfunding has seen many outrageous successes over the last decade of its infamous rise in the consumer products industry. Everything from the Pebble Watch, to the Coolest Cooler to Potato Salad has funded successfully on Kickstarter giving people hope that anyone can be a winner on this intensely popular platform. However, it ain’t that easy. Merely 22.4% of crowdfunding campaigns across all platforms are successful. Check out these 5 things before you jump into crowdfunding chaos.Support the showwww.thesilvertelegram.com

2020-10-2309 min

The PR Playbook Podcast Ep. 37 - How to get into holiday gift guidesYes, it is already time for Holiday Gift Guides, despite how insanely early it seems to think about the holidays. However, your reason is purely professional at this point. Make sure you’re ready for Holiday Gift Guide season with these key tips from us and our journalist friends.Support the showwww.thesilvertelegram.com

2020-09-0811 min

The PR Playbook Podcast Ep. 36 - Why you should consider the PESO model in your PR plan in a post-COVID era. An interview w/ Jacob Crompton Schreiber - Account Manager at PublicizeToday we are interviewing with Jacob Crompton Schreiber on Why you should consider paid, earned, shared and owned media in your PR plan in a post-COVID era.Support the showwww.thesilvertelegram.com

2020-09-0424 min

The PR Playbook Podcast Ep. 35 - Why influencer marketing will sink your business. An interview w/ Jim Malcolm - CEO of Xiality LLC Is it a scam or worth the investment? Most people feel like influencers can add credibility to a brand, but this interview with Jim Malcolm may change your mind. Hear what you need to know before going into the murky world of influencer relations and five things that you absolutely MUST do for it to work for you.Support the showwww.thesilvertelegram.com

2020-08-2130 min

The PR Playbook Podcast Ep. 34 - How can you leverage your customers for PR?There are many ways to do PR and when you don’t have news it may seem that you don’t have anything noteworthy to say. Hopefully you have customers that love you and if you do, why haven’t you leveraged them for PR yet? There are a few ways that you can do that and we’ll talk about that in this quick pod.Support the showwww.thesilvertelegram.com

2020-08-2104 min

The PR Playbook Podcast Ep. 33 - How to prepare for approaching investors. An interview w/ Johnny Lam from LA’s ScaleHealth.This podcast is geared towards our startup friends or anyone that is looking to fundraise and get investors for their business. It’s not that easy to ask for funding, you have to be prepared to develop your business plan, answer and ask the right questions. The business and investor relationship also needs to be able to be mutually beneficial. What will you get out of the relationship and what can you expect. Johnny Lam from LA’s ScaleHealth, will discuss How to prepare to approach investors.Support the showwww.thesilvertelegram.com

2020-08-0423 min

The PR Playbook Podcast Ep. 32 - Thoughtfully addressing social + cultural crisis through PR. An interview w/ Mike Johns - Founder of Digital State Of Mind.Sometimes it’s challenging to navigate the news, media and even social media during volatile times like we are having in 2020. I think it would be remiss if we did not address how to be socially conscious and sensitive through PR. Today’s interview covers how to address socially sensitive issues through PR and other social media.Support the showwww.thesilvertelegram.com

2020-07-3022 min

The PR Playbook Podcast Ep. 31- What is the difference between a press release and a media alert? And when to use them.I’ve been covering a lot around the basics of PR and I think this question of Press release versus media alert is one of those things where people can’t really tell the difference. While they seem really similar a press release and a media alert actually serve two different functions. In this episode I'll go over the differences and when to use them. Support the showwww.thesilvertelegram.com

2020-07-2804 min

The PR Playbook Podcast Ep. 30 - How to create great expert content for publication. An interview w/ Brian O'Connell - founder of The Kitchen Table EconomistContent creation has become a big part of public relations programs over the past five years. Establishing yourself as an expert in the industry has become a critical way to develop the online profile for brands and executives. In this podcast, we’ll chat with Brian O'Connell, Journalist and writer about how to create great content people want to read and that you should be proud to publish.Support the showwww.thesilvertelegram.com

2020-07-2523 min

The PR Playbook Podcast Ep. 29 - What you need to know about Regulation crowdfundingCrowdfunding is a complex space. First you have to determine whether rewards based crowdfunding or equity crowdfunding is the right place for you. In this podcast we dive in the Regulation (or equity) crowdfunding to give you quick insights on the different types of crowdfunding and what they entail.Support the showwww.thesilvertelegram.com

2020-07-2007 min

The PR Playbook Podcast Ep. 28 - How To Write An Effective Press ReleaseMany people say that the press release is no longer relevant, if you’ve heard my previous podcast on press releases you’ll know that while they are not dead, there has definitely been an evolution of the press release and how it’s used. If you check way back to Episode 4, you’ll learn the when and why to do a press release and the things to consider. In this podcast I want to dive deeper on the “how” of writing an effective press release.You should remember that a press release should be designed as a...

2020-07-1007 min

The PR Playbook Podcast Ep. 27 - Increase your business revenue 10X by diversifying your marketing effortsDo you want to increase your business revenue 10X?Are you exploring all your marketing options? I didn’t know about this very specific marketing method until I spoke with Ryan Cooper from Plural. Direct Response marketing isn’t for everyone, but it may give you a high return if it's right for your brand. In this conversation with Plural co-founder, Ryan Cooper, he’ll tell us if Direct Response marketing can be a silver bullet to your sales funnel.Support the showwww.thesilvertelegram.com

2020-07-0718 min

The PR Playbook Podcast Ep. 26 - Crowdfunding Best Practices for Kickstarter and IndiegogoCrowdfunding is always an exciting endeavor. Over the last 9 years we have served more than 50 campaigns and raised more than $10 million dollars on Kickstarter, Indiegogo, Fundable, etc. Today, I share the 3 key elements of any successful crowdfunding campaign. Listen carefully and get ready to launch your most successful campaign yet.Support the showwww.thesilvertelegram.com

2020-06-2707 min

The PR Playbook Podcast Ep. 25 - How does thought leadership help your PR profile?Thought Leadership is a buzzword that’s floating around, but what does that really mean? In public relations programs over the past 5 years, thought leadership has played an essential role in elevating the profile of executives in their industry, which helps them get visibility in the public, visibility for their brand and credibility as someone who knows what they are talking about. This episode explains thought leadership, when you should do it and how to get started.Support the showwww.thesilvertelegram.com

2020-06-1810 min

The PR Playbook Podcast Ep. 24 - How, when and why to build in SEO. An interview w/ Ryan Rivard, Founder and CEO of Bespoken ManagementThere are a lot of parts to communicating with the public, but how can you communicate to them if they can’t find you. Today we’ll dive into the world of SEO for a quick primer on what you need to know, why you should use SEO strategies and how to get started.Support the showwww.thesilvertelegram.com

2020-06-1634 min

The PR Playbook Podcast Ep. 23 - Media Relations 101: Reaching out and connecting with mediaThere are many small nuances to public relations, but probably the most famous is media outreach. PR and media outreach are like peanut butter and jelly. I’ve been called by 100’s of startups in my career now to get featured in the biggest publications. My most memorable placement to this day was an article about a popular video game in the Arts section of the Sunday New York Times. It’s strange how and why these things stick in your head, but take a quick listen if you want to work your way to media rockstardom.

2020-06-1111 min

The PR Playbook Podcast Ep. 22 - Where to look for funding opportunities during a pandemicIt’s a crazy time and any fundraising thoughts that you had in January have been long derailed by now. If you’re a startup looking for your first funds or even a more established startup that is extending its network, you may be wondering “Where should I be looking for investors right now?” There are plenty of displaced startups that are looking for funding. In this conversation with seasoned investor, Ted Parker, we talk about some non-traditional funding ideas that may get you through the pandemic and into 2021.Support the showwww.thesilver...

2020-06-0929 min

The PR Playbook Podcast Ep. 21 - Trendspotting and how to break through the noise. An interview with Mashable’s Sasha LekachBreaking through the noise of what’s happening in the news isn’t an easy feat. Its not just about who you know, its about relevance, timeliness and how it applies to the audience. Today’s episode is going to talk about trendspotting and breaking through the noise, which is always relevant but even more relevant right now because there is so much noise to break through if you’re trying to reach a top tier media outlet like Mashable. Sasha usually covers the automotive/transportation industry, but when news like Pandemic wreaks havoc on the media landscape...

2020-06-0438 min

The PR Playbook Podcast Ep. 20 - The power of content creation You have a brand or perhaps you want to build up your own personal brand. Times are changing quickly and you can provide content in a variety of ways. What should people and brands do? How do you generate content that people want? How does it impact the receiver? This episode is for anyone who’s been looking to create or has been creating news, blogs, articles, podcasts, and videos.Support the showwww.thesilvertelegram.com

2020-05-2823 min

The PR Playbook Podcast Ep. 19 - Five Ways to connect with the media without a PR personThat’s right you don’t need a PR person to get in contact with the media. You just need a few hand investigative skills to get started and before you know you, you’ll be generating media lists with any target you’re looking for. Listen to this short and sweet podcast on where to find the media information you need to connect and start pitching.Support the showwww.thesilvertelegram.com

2020-05-2608 min

The PR Playbook Podcast Ep. 18 - Influencer programs and what you need to know to select the right ones Social influencers are tricky to navigate around. In today’s podcast we talk to friend and social media expert Laura Knapp on how to navigate the landscape of social influencers. Laura talks about how to select an influencer and what you may expect working with one.Support the showwww.thesilvertelegram.com

2020-05-0540 min

The PR Playbook Podcast Ep. 17 - Getting in the news is a social transaction not a financial oneSometimes the articles you see in the paper or your favorite magazine look like news, but did you know that companies are able to place “sponsored” posts in your favorite spots that look just like editorial content? How do you spot real news versus “sponsored” posts and should you use that marketing tactic to get more eyes on your brand? Let’s find out in this episode...Support the showwww.thesilvertelegram.com

2020-04-3009 min

The PR Playbook Podcast Ep. 16 - Making Connections in the Startup WorldNetworking is an important part of business, no matter what stage you’re in, but even more so when you’re a startup looking to begin making your mark on the world. On the world’s current stage, networking is harder than ever. This interview with one of Startup Grind’s chapter leaders can give you some insights on what startups and founders should do to stay connected.Support the showwww.thesilvertelegram.com

2020-04-2818 min

The PR Playbook Podcast Ep. 15 - Good pitching protocol and best practices - Interview with Jeff ZurschmeideOne of the most visible parts of the job for Public Relations professionals is working with the media and at The Silver Telegram, we focus quite a bit on media interviews and placements. It took us years as industry professionals to figure out the dynamics of how the media works and I believe that even then, even some pro’s don’t totally understand what the relationship is between PR pro and journalist. This interview with veteran journalist, Jeff Zurschmeide will give you an inside look at the editorial process so you can pitch and understand the media more effe...

2020-04-2430 min

The PR Playbook Podcast Ep. 14 - Media Interview Best PracticesYou have an interview with a reporter. The question is are you ready for it? How we prepare for a reporter in the PR world is often how we prepare to pitch a reporter as well. Before you jump into an interview there are some key best practices that you should know as well as understanding the protocols and expectations afterwards. Check out this episode and the best practices worksheet to get the best interview possible.Support the showwww.thesilvertelegram.com

2020-04-2108 min

The PR Playbook Podcast Ep. 13 - PR Tools every PR pro uses or at least knows about & you should too.PR people, like in any specialized industry have special tools of the trade. Have you ever wondered how we get in touch with journalists so easily or can pull up information that seems like only a police investigator can find. Combine years of experience with tools of the trade and you’ve got the how of what we do. In this podcast, I’ll reveal the everyday tools PR professionals use to have you looking, feeling and acting like a PR pro in no time!Support the showwww.thesilvertelegram.com

2020-04-1611 min

The PR Playbook Podcast Ep. 12 - How To Write Persuasive Copy In your brand’s voiceIn this episode, expert marketer Mike Kim covers the basics of influential writing following his "BP3 framework" that asks the questions:1) What pisses you off? 2) What breaks your heart? 3) What’s the big problem that you are solving? By asking what you hate, you are able to extract your true brand voice and what you are offering to your customers. Listen to this fun and insightful interview with Mike to reveal the secrets of writing persuasive copy in everything you write.Support the showwww.thesilvertelegram.com

2020-04-1439 min

The PR Playbook Podcast Ep. 11 - Is crowdfunding the funding you need?There are many things you need to consider before considering the wild world of Crowdfunding. It is not as easy as putting your campaign up on Kickstarter and Indiegogo. What many don’t know is that crowdfunding (the right way) is an expensive and time consuming activity that can be very stressful. I’ve seen both successes and failures have extreme stress about crowdfunding. In this short podcast, I’ll help you determine if crowdfunding is really right for you.Support the showwww.thesilvertelegram.com

2020-04-1020 min

The PR Playbook Podcast Ep. 10 - Should you pivot your brand? And, how to create strategic, verbal and visual brand clarityBranding is a tricky activity in any day and age, but as we enter a “new normal” and a market that is shifting constantly, brands are trying to figure out how and why to create a brand direction in this new extremely digital world. What are the keys to creating a trusted brand? How do you create brand clarity and how do you know if how you’re marketing is an authentic representation of your personal or company brand? In this episode branding expert, Fabian Geyrhalter shares how to convey your brand vision through marketing and communication no matter what m...

2020-04-0725 min

The PR Playbook Podcast Ep. 9 - PR is measurable....here's how! Measuring PR hasn’t always been a clear cut feat, to be honest it still isn’t but in this podcast we talk about ways to carve out and create some short-term measurements for your PR program to ensure that it is going in the right direction.Support the showwww.thesilvertelegram.com

2020-04-0411 min

The PR Playbook Podcast Ep. 8 - How a story is born - Best practices from Anthony Ha, TechcrunchHave you ever wanted to get inside the brain of your favorite reporter? Well, we did! This candid interview with Techcrunch’s, Anthony Ha, takes you inside how a story is developed and created at one of the most coveted tech publications in the industry. Learn what makes a good pitch, an even better story, what reporters hate and the secret way to Anthony’s heart! If you’ve ever wanted to be featured in Techcrunch or ever have, listen to this interview to learn the do’s and dont’s and what helpful items may just win you that featu...

2020-03-3133 min

The PR Playbook Podcast Ep. 7 - How to become an industry expert and thought leaderIn today’s podcast I wanted to focus on industry and thought leadership because it has become a greater demand than before. In my earlier interview week with Dan Garraway of Wirewax, I also talked about the importance of digital media and the role it will play in diversifying content for brands now and forever more. Thought leadership programs are becoming more common in PR programs because the truth is, the media doesn’t really know who’s an expert anymore. Anyone with 2 years of experience can call themselves an expert.Expertise today is more about what you kn...

2020-03-2709 min

The PR Playbook Podcast Ep. 6 - Creating video is great, but what’s the point?You’ve always wanted to create videos for your brand, but it’s a big production to undertake. Brands are looking for news ways to engage with their customers to stay relevant during this unprecedented Pandemic. Tune in to our first expert interview with Dan Garraway, the co-founder of WIREWAX, an award-winning interactive video platform as he walks you through the WHY’s of creating video content for your brand.Support the showwww.thesilvertelegram.com

2020-03-2430 min

The PR Playbook Podcast Ep. 5 - Five ways to leverage PR during the Coronavirus crisisCoronavirus has affected everything from networking to the way we work on a daily basis. While it is clearly a public health issue, since it relates to how we manage our daily lives it is bleeding into the way we work every day leading to a shutdown of offices and leaving remote workers to their own devices. This is not the first time that the news has been dominated by a cultural change or health risk. We all remember September 11th, SARS, the Zika Virus. This is not the first time, nor it will be the last w...

2020-03-1107 min

The PR Playbook Podcast Ep. 4 - Everything you should consider for your next press release!You've thought about doing a press release, but now you're ready to take the plunge. Or are you? Listen to this podcast to know what you need to know about crafting and publishing your next press release. Check on our official show page for resources that you need to make this podcast an action item for you or your team!Support the showwww.thesilvertelegram.com

2020-03-0307 min

The PR Playbook Podcast Ep. 3 - Launching your product is as easy as these 5 stepsOne of the most exciting things anyone gets to work on is the launch of a new product. This podcast helps you launch your next podcast in 5 simple steps. Plus we give you worksheets and the resources that you need to get it done just like the pro's.Support the showwww.thesilvertelegram.com

2020-02-2516 min

The PR Playbook Podcast Ep. 1 - The importance of a strategic PR plan and how to get startedHaving a PR program is great, but what's a good PR program without the right strategy? Make sure you have your bearings in place before you begin executing a communications program. What are the key things you should consider before getting started and while crafting your strategic goals? In this podcast, Ronjini Joshua will walk through the basics of PR strategy to help you figure that out.Episode 1 show notes and resources.Support the showwww.thesilvertelegram.com

2020-02-1109 min

The PR Playbook Podcast Ep. 2 - Building an essential press kit: why, what and howWhat is a public relations program without the ever famous Press Kit? We always get asked, "what exactly goes in a press kit and how do I use it?" Well, wonder no more. In this episode, you'll learn exactly what goes in a press kit, why you may want it there, where to host it and some resources and templates to help you get started in building your press kit. Whether it's your first or a refresh, this episode is a quick guide on everything you need to know about your press kit. Support...

2020-02-1110 min