Shows
DobcastREM 003 - El desafío de la Inteligencia Artificial en el empleoLa tercera edición de Repensando el Mañana, un podcast especial de Fundación Telefónica Movistar y Amenaza Roboto, hace foco en el impacto que tiene y tendrá el uso de la Inteligencia Artificial en el mercado laboral.
Miguel Ángel Dobrich y Gabriel Farías dialogan en vivo con Mikaela Pisani (Machine Learning Lead de Rootstrap & Co-Managing Director de Girls In Tech Uruguay) y Gabriel López (Cofundador de Southlabs & CEO de Orange Loops).
Profundiza sobre el tema desde nuestra web: www.amenazaroboto.com.2023-06-0755 min
Liftoff Journeys with Jeanniey WaldenEp 14: Leading with Communication in the World of B2B Tech - Tips from Patrick WardSend us a textToday’s guest is Patrick Ward, VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. Patrick is also the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion.In this episode, you’ll hear about Patrick’s degree hopping experience that led him to the world of B2B Tech, how he leads with communication and connection, the power of analog...2023-04-1123 min
Grit Daily Startup ShowUsing Nearshoring As A Strategy - Patrick Ward RootstrapThe Gritdaily Startup podcast hosted by Sebastian Rusk is the perfect resource for anyone looking to launch a successful business. In a recent episode, Sebastian was joined by Patrick Ward, VP of Marketing at the custom software development agency Rootstrap, to discuss the company's 11 year history and the concept of 'near-shoring'. During the podcast, Patrick shared his insights on putting a structured process in place and what business owners should be mindful of while scaling their businesses in this new era of technology. He also shared that while offshoring can bring great benefits, he has personally found diminishing returns...2023-03-1411 min
The B2B Marketing Results ClubRevolutionizing B2B Marketing with Live Video: An Expert’s Point of ViewJoin us for an inspiring conversation with Patrick Ward, the Director of Marketing at Rootstrap. In this episode, Patrick shares his unique point of view on the future of B2B marketing and why he believes live video and interviews will be the most effective forms of content for businesses looking to stand out from the crowd.
Patrick shares a compelling success story that shows just how powerful live video can be in transforming a company's marketing efforts. He also shares his insights on the latest trends in B2B marketing, giving listeners a glimpse into what...2023-03-0209 min
The People of Digital MarketingPatrick Ward - Marketing Leadership Frameworks, Why Side Hustles Are A Good Thing, And More - Episode #101“Your job as a manager is to only care about three things: the financial goals of your direct reports, their professional goals, and finally their personal goals.”
Patrick Ward is the VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. He’s also the Founder of NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion (this is his side hustle).
A writer by trade, Patrick's international brand...2023-01-0258 min
Uncaged ShowUNCAGED With Patrick WardPatrick Ward is the Vice President of Marketing at Rootstrap, a custom software development consultancy. They are responsible for the digital transformations of notable companies and celebrities like MasterClass, Google, Tony Robbins, and Snoop Dogg. During the pandemic shutdown, Patrick founded NanoGlobals, an expert-led platform that helps mid-size tech companies tap into global markets through remote hiring, offshoring, and international market expansion. Patrick is known for his writing and expertise in bringing colorful marketing to otherwise bland industries. His writing has been featured in The New York Times, Ad Age, Fast Company, Morning Brew, Hacker Noon, HuffPost, and Business I...2022-12-0221 min
Ruby RoguesKaigi on Rails with Masafumi Okura - RUBY 569Masafumi Okura is a freelance software developer focusing on Ruby on Rails. He joined RubyKaigi 2022 as a helper staff and the chief organizer at Kaigi on Rails 2022 which took place last October. He joins the Rogues to share his experiences and some pointers on arranging a successful Conference amidst the pandemic. Topics discussedHow Technology took part in creating a virtual eventRecruiting and Inviting speakers for the conferenceApproaches used to make the process smooth and hassle-free for the speakers joining the eventObstacles experienced in organizing the event and how to overcome each one. SponsorsChuck's Resume TemplateDeveloper Book Club st...2022-11-1650 min
The Thoughtful Entrepreneur1292 - Money Matters with Rootstrap's Patrick Ward
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Vice President of Marketing for Rootstrap, Patrick Ward.
Rootstrap is a custom software development agency but as Patrick likes to describe it, the technology team behind Masterclass. Masterclass gained help from Rootstrap to aid in making sure their technology can handle its audience and keeping it consistent between devices. Due to Masterclass being a premium service, the need for good technology is higher. Typical clients involve individuals with time sensitive projects or individuals needing ongoing technical advice.
Patrick explains that changing the roadmap on a developer...2022-08-2026 min
Masters of MarketingPatrick Ward (Vice President of Marketing | Rootstrap)"One of marketer's biggest superpowers: to understand why people think the way they do and what is the context behind them." Today, we're diving deep into the software development space and how anyone can grow within their organization.
Responsible as the VP of Marketing of software company Rootstrap consisting of 300+ employees, across 4 continents, Patrick Ward transforms businesses with clear, consistent marketing. At Rootstrap, the team use outcome-driven development to help companies scale people, processes, and products. In this episode Patrick Ward talks to us about the challenges and best ways to create value within your company.
2022-08-0824 min
Revenue RehabClean Up on Aisle 11: Turnaround Strategies When You've Inherited a Dysfunctional TeamThis week our host Brandi Starr is joined by Patrick Ward to discuss Turnaround Strategies When You've Inherited a Dysfunctional Team. Our guest, Patrick Ward is the VP of Marketing for Rootstrap, a custom software development consultancy that digitally transforms companies like MasterClass & Google, along with A-List Celebrities like Tony Robbins & Snoop Dogg. "In my current role,” says Patrick, “I inherited a ‘growth-hacking’ oriented team that failed to drive any meaningful revenue for the business - in 2 years I built a predictable pipeline from scratch (0-$36M), a team that delivers results the same as one 3X th...2022-07-2041 min
Edtech InsidersBuilding Successful Edtech Companies with Patrick Ward of RootstrapSend us a textPatrick Ward is the Vice President of Marketing at Rootstrap, a digital studio that provides UX/UI design, app and web development and staff augmentation to a variety of companies, including major edtech companies like Masterclass and Emeritus. In this conversation, we’ll talk about the marketing and technology strategies that top edtech companies use to grow, as well as the future of alternative education. Recommended ResourcesSection4 Blog by Professor Scott GallowayEducation IT Reporter by Scott E. Rupp2022-06-2047 min
Tech Talks DailyScale People, Processes, and Products Through Outcome-Driven Development.Rootstrap is a full-service custom design and development shop specializing in responsive web/mobile solutions and custom applications. They help companies scale people, processes, and products through outcome-driven development. The company has helped launch more than 750+ digital products with more than 100 million combined downloads. Their mission isn't to merely build pretty interfaces. Instead, it's to iteratively design software solutions. The outcome? Achieving your business goals & generating ROI. Patrick Ward, Vice President of Marketing, Rootstrap, joins me on Tech Talks Daily to share his story. We also explore emerging tech trends on the way to Web3...2022-05-1132 min
The Content Cocktail HourHow to Build a B2B Influencer Strategy That Actually Works with Patrick Ward at Rootstrap
Patrick Ward is the VP of Marketing at Rootstrap, a custom software development agency and the tech team behind MasterClass. Patrick and Brett examine the differences between B2B and B2C influencer marketing and how to execute it the right way. Play to your team's strengths, focus on consistency rather than going viral, and engage with existing audiences, according to Patrick. Although measuring marketing efforts and influence is difficult, implementing B2B influencer marketing correctly can help your company expand. 0:00 Intro 1:09 Conversation with Patrick 3:08 Influencer marketing the wrong way 6:20 Going viral 9:30 Quality...2022-04-2900 min
Leaders of B2B Podcast - Interviews on Business Leadership, B2B Sales, B2B Marketing and Revenue GrowthAcquiring Profitable Clients Through Personalized Marketing with Patrick Ward of RootstrapPatrick Ward, Vice President of Marketing at Rootstrap, delivers a mini-masterclass on marketing in this episode. Ward talks about the transformation of marketing in three stages. Marketing has evolved over the years through their channels and objectives. First was the period where marketing campaigns were about creative ideas and casting a wide net. The second stage was a period where technology was used to track marketing spend. The stage we are in is about personalization and setting the stage for acquiring the right customer.Ward ties marketing very closely to human psychology. A successful m...2022-04-2548 min
Performance DeliveredPatrick Ward | Build Your Brand with B2B InfluencersThe role of influencers in marketing is an untapped resource across all B2B industries. Leveraging these experts and thought leaders to build your brand is a competitive advantage that simply cannot be wasted. Fortunately, guest Patrick Ward is here to help listeners set up and succeed with B2B influencer partnerships. The VP of Marketing at Rootstrap explains:How to identify influencers your buyers trust How to approach and initiate a partnership How to tap into and optimize their network And, how to build a roster of in-house influencers to fu...2022-04-0625 min
FINITE: B2B Marketing Podcast for Tech, Software & SaaS#96 - 5 steps to beat boring B2B marketing with Patrick Ward, VP of Marketing at RootstrapIf you're sick of the same-old when it comes to your own B2B tech marketing strategy, you'll probably want to adopt Patrick Ward's marketing transformation mindset. In this episode of the FINITE B2B marketing podcast, Patrick - who is currently VP of Marketing at Rootstrap, the engineers behind Masterclass - shares his advice on beating boring, stale marketing. Including tips for:- Enabling employee advocacy- Leveraging your company story- And using the language of your customer Register for a free ticket to FINITE Fest! ...2022-03-2839 min
Digital Marketing Masters Podcast218 - Marketing Transformation with Patrick WardPatrick Ward is the VP, Marketing at Rootstrap, a software dev agency that helps companies like MasterClass scale people, products, and processes. He is an Amazon Best-Selling Author, accomplished public speaker & University Lecturer on AI & Tech Disruption.
Title of Your Book:: "Marketing Transformation: Why Your Marketing Mindset is Holding Your Organization Back", featured in Business Leaders Edition, Vol 3. of the Amazon Best-Selling Series "Money Matters".
https://www.rootstrap.com/
https://www.amazon.com/author/patrickjward
Support the Show: rally.io/creator/BBT/2022-03-0129 min
B2B GrowthHow Side Hustles Fuel Marketing Team Success with Patrick WardIn this episode, Benji talks to Patrick Ward, VP of marketing at Rootstrap.
Today's conversation is a lively discussion around the power of a side hustle. How it can help fuel your day job, and add energy to your marketing team.2022-02-2239 min
Talking RootsDesde otros mundos al mundo ITEn este quinto capitulo de TalkingRoots S2 estaremos hablando sobre el cambio laboral desde otras areas al area IT, donde nuestras invitadas Anna Fermin (Integrante del equipo de QA de Rootstrap) y Yesica Suñol (Integrante del equipo de Ingeniería de InConcert) nos cuentan acerca de como decidieron hacer un cambio radical en su vida comenzando a trabajar en un area poco relacionada a la que ellas estaban, como vivieron el cambio al mundo IT, sus sentimientos y sensaciones, y las dificultades que tuvieron que vivir.
Hecho con ❤ por Rootstrap.
2021-12-0231 minTalking RootsLearning CampEn este cuarto capitulo de TalkingRoots S2 estaremos hablando sobre el primer Learning Camp realizado por Rootstrap con Belen Irazusta (Miembro de recursos humanos en Rootstrap), Sebastian Caraballo (Miembro del equipo de ingeniería de Rootstrap) y Rodrigo Eizmendi (participante de la primera instancia de Learning Camp). Ademas, nos estarán explicando de que trata el Learning Camp y como vivieron la experiencia, entre otras cosas.
Hecho con ❤ por Rootstrap.
Belen Irazusta: https://www.linkedin.com/in/belen-irazusta/
Sebastian Caraballo: https://www.linkedin.com/in/s...2021-11-1525 min
B2B Content Show: A Podcast About the How, What, and Why of B2B Content MarketingUsing podcasting as a recruiting tool w/ Charlie HorningJeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Charlie Horning, VP of Sales & Marketing at Rootstrap.Highlights:Calibrating language and focus to fit a buyer personaUsing podcasting as a recruiting toolHow podcasting allows for longer-form contentLearn more about RootstrapConnect with guest on LinkedInThe B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you. Hosted on Acast. See acast.com/privacy for more...2021-10-2618 min
PR 360Getting a Masterclass in Digital Transformation with Rootstrap’s Patrick WardIn This Episode…We talk with Rootstrap’s Patrick Ward about digital transformation. We discuss how important it is for businesses to be more digital, how the sales person is your website, renaming influencer marketing, PR pros having FOMO, content, and looking at PR teams as small media companies! Show Notes· [00:43] Are you a coffee or tea drinker?· [01:58 ] Can you give a brief overview of your expertise?· [02:56] How important is digital transformation for businesses?· [05:55] So digital transformation has a long term and short term cost and goals? · [07:40...2021-09-2941 minTalking RootsWomen In Tech IIEn esta segunda parte de este segundo capitulo de la segunda temporada de Talking Roots estaremos hablando con tres miembros importantes del equipo de Ingenieria y Diseño de Rootstrap, las cuales nos hablaran de las experiencias de las mujeres en el mundo de software. Ademas, nos compartirán sus experiencias personales, como ven el ambiente del software y como se podría atraer mas mujeres a que sigan esta carrera.
Hecho con ❤ por Rootstrap.
Belen Iglesias: https://www.linkedin.com/in/mariabeleniglesias/
Antonieta Alvarez: https://www.linkedin.com/in/antonieta-alvarez-541964161/2021-09-1325 min
Talking RootsWomen In TechEn esta primera parte de este segundo capitulo de la segunda temporada de Talking Roots estaremos hablando con dos miembros importantes del equipo de Machine Learning y Recursos Humanos de Rootstrap, las cuales nos hablaran de las experiencias de las mujeres en el mundo de software. Ademas, nos compartirán sus experiencias personales, como ven el ambiente del software y como se podría atraer mas mujeres a que sigan esta carrera.
[1:00] Presentación de invitados
[2:40] Disparidad de genero en la educación terciaria
[5:40] Inicios en sus carreras y experiencias personales
2021-08-1027 minTalking RootsRails Conf 101En este primer capítulo de la segunda temporada de Talking Roots estaremos hablando con dos miembros importantes del equipo de ingeniería de Rootstrap, los cuales nos contarán sobre sus experiencias en la Rails Conf que se desarrolló de manera remota en el mes de abril, y en donde ellos tuvieron el privilegio de dar sus propias charlas. Además, nos compartirán algunos tips de cómo presentar una propuesta para participar en la conferencia.
[1:00] ¿Qué es la Rails Conf?
[3:00] Charla de Martín
[4:50] Charla de Santiago
[6:40] ¿De dónde surge...2021-07-0531 min
Unlabeled Leadership052: Patrick Ward Explains the Return for Giving Up ControlI invite guests to share personal stories about acts of leadership that help shape their lives. In Episode 52, Patrick Ward recalls some insight from a colleague, discusses how he handled the challenge of remote work during a pandemic and advises us to allow employee autonomy. He then provides some examples to illustrate how employee autonomy could affect revenue.
00:00 Prologue
If you are in the Los Angeles area and looking for a software development agency, you might encounter Patrick. Patrick is the Director of Marketing at Rootstrap and the founder of NanoGlobals, an expert-led platform that...2021-05-0426 min
Voces del DiseñoE1 - Maximó GomezDescripcion:
Maximó Gomez es un Sr. Product Design que vive en New York, con más de 10 años de experiencias, trabajando con empresas como, Google, Master Class, Cleo, Rootstrap. Maxi ayuda a empresas y agencias de productos a definir, diseñar y crear prototipos de aplicaciones móviles y web centradas en el usuario.
Links:
Diseñador Recomendado:
- Dave Hakkens (https://davehakkens.nl/)
Libro Recomendado:
- The Carrer Story Method - Kerri Twigg (https://www.career-stories.com/book/)
App Recomendada:
- Tweek (https://tweek...2021-04-021h 17Talking RootsPatrones comunes en RailsEn este capitulo estuvimos hablando sobre la importancia de usar patrones y testing desde el inicio de un proyecto y cómo esto nos va a ahorrar tiempo en el futuro. También hablamos sobre refactor, en qué momento del proyecto hacerlo, cómo manejarlo con el equipo de desarrollo y qué partes del código refactorizar.
Hecho con ❤️ en Rootstrap.
[2:00] Patrones de Ruby. Presenters, Serializers y Helpers
[12:00] Refactor. Cuando conviene hacerlo?
[18:30] Form Objects, ventajas y sus aplicaciones
[27:25] Query Objects. Usos y experiencias
[29:50] Que patrones podemos usar al comenzar una app de cer...2020-12-2146 minTalking RootsFinite-state machines y caching en RailsNos juntamos para charlar sobre máquinas de estado finitas y caching en Rails. Conversamos sobre la gema AASM, qué beneficios nos trae y cómo agregarla en una aplicación Rails sin sobrecargar los modelos. Y por último charlamos sobre algunas consideraciones de hacer caching en Rails, principalmente fragment caching.
[1:00] Introducción. Catching up. Sobre máquinas de estado finitas. AASM y pure old ruby objects.
[6:50] Callbacks y tests. Helper methods para tests.
[10:50] Guardas y transiciones condicionales. Persistencia de estados con ActiveRecord.
[14:30] Consideraciones de performance. Caching y construcción de claves para la caché.2020-12-0833 minTalking RootsMetaprogramación en Ruby Tres desarrolladores de Rootstrap nos acompañan para charlar sobre Ruby y la metaprogramación.
[1:20] - Introducción. ¿Qué es? ¿Para qué sirve?
[4:40] - Ejemplos de metaprogramación en Ruby
[8:30] - Concurrencia y metaprogramación
[10:50] - Impacto en la performance del sistema. Monkey Patching y ActiveSupport.
[18:12] - DSLs y RSpec
[23:22] - Los find_by dinámicos de Rails y el method_missing approach
[26:00] - Caso de uso: Formularios web
[30:00] - Macros y reflección
[34:35] - Palabras finales
Este episodio es parte de la miniserie exclusiva sobre Ruby.
Bruno...2020-11-2039 minTalking RootsEstuvimos en el NASA International Space Apps ChallengeJuan Ignacio Sanchez presenta a tres invitados que participaron activamante en el NASA International Space Apps Challenge: Marcello Farias, Mikaela Pisani y Francisco Delgado. Acómpañanos para saber más sobre el evento y su alcance.
[0:55] - Introducción. ¿De qué se trató el evento? ¿Qué impacto ha tenido? ¿Cómo surge la posibilidad de organizar NASA International Space Apps Challenge en Montevideo?
[4:21] - ¿En qué consistió la participación de Rootstrap en el evento? Open Source y Open Data. ¿Con qué desafíos se encontraron?
[13:30] - ¿Cuál fue el alcance del evento? ¿Cuántos equipos parti...2020-11-0621 minTalking RootsPentesting: Auditoría de seguridad en aplicaciones webCharlamos con Pablo Blanco sobre seguridad informática, particularmente sobre pentesting.
[1:15] - Introducción, ¿Qué es pentesting? ¿Dónde hacer pentesting? ¿Por qué hacer pentesting?
[4:44] - Metodologías de pentesting.
[10:18] - ¿Es realmente necesario hacer pentesting? ¿En qué etapa del desarrollo entra el pentesting?
[13:00] - Herramientas para pentesting: Kali Linux, Burp Suite, ...
[18:45] - Literatura recomendada sobre pentesting.
[19:55] - Tipos de pentesting.
[22:26] - Vulnerabilidades más comunes.
Hecho con ❤️ en Rootstrap.
Anfitrión: Danilo García @DaniloG79994040
Invitado: Pablo Blanco linkedin.com/in/pablo-blanco-a6b5a371/2020-10-1425 minTalking RootsGame DevelopmentHablamos con Joaquín Cardozo, desarrollador en Ironhide, empresa uruguaya de videojuegos conocida por sus productos Iron Marines y Kingdom Rush, sobre la industria de los videojuegos. Charlamos sobre cómo es trabajar para una empresa como Ironhide, cómo es la producción mas casera de videojuegos y repasamos la actualidad de la industria tanto juegos triple A como el desarrollo indie
[2:06] - Joaquín nos habla sobre su formación y lo que lo llevo a dedicarse al desarrollo de videojuegos
[5:06] - Frameworks y cuál conviene al momento de elegir uno para desarrollar
[9...2020-09-2433 minTalking RootsData Science 101"Machine Learning es aplicar algoritmos para encontrar patrones en los datos, y la inteligencia artificial usa Machine Learning para automatizar tareas [...]"
Mikaela Pisani nos acompaña para charlar sobre Data Science y Machine Learning. La ingeniería en computación fue solo el inicio de la carrera profesional de Mikaela, hoy en día cuenta con experiencia amplia en Big Data y Data Science y a su vez con una maestría en Data Science emitida por la institución norteamericana Texas Tech University.
[0:40] - Introducción y diferencias entre Data Science y Big Data, Machine...2020-09-0432 minTalking RootsRuby vs. Python vs. ElixirEn este capítulo discutimos sobre las principales características de cada uno de estos lenguajes, como también cuál es el preferido de nuestros invitados. Vemos casos de estudio particulares sobre Instagram y Justin Bieber, como también sobre Discord y las tecnologías que usaron para proveer escalabilidad.
[1:00] - Mario Souto (anfitrión) presenta a los invitados: Bruno Vezzoli (Elixir), Kalil de Lima (Python) y Federico Agripa (Ruby, anfitrión en los anteriores episodios). Los invitados comparten sus recomendaciones sobre libros, charlas y open source.
[4:52] - ¿Qué te llevó a hacer el cambio de Ruby a El...2020-08-2253 minTalking RootsPublicidad y privacidad en la webAnthony Figueroa, CTO de Rootstrap, nos acompaña para conversar sobre publicidad y privacidad en la web de hoy. Charlamos sobre las cookies, los líderes de hoy en día como Facebook y Google, una nueva configuración en iOS 14 que podría afectar el revenue de la industria del marketing, entre otras cosas.
[2:15] - ¿Qué son las cookies de terceros y qué hacen?
[4:35] - Aceptación de las cookies y uso de información privada
[8:20] - Facebook y el uso de tus datos
[11:40] - ¿Existe alguna regulación para las fake news?
[14:00...2020-08-0731 minTalking RootsFullStack ThinkingSe busca cada vez más este pujante rol en la industria del Software. Conversamos con Diego Oliveros sobre qué implica, cuál es nuestra visión y qué significa realmente ser Full Stack Developer.
[1:37] - Diego se introduce y nos cuenta sobre su experiencia como ingeniero de software
[3:30] - ¿Cuáles son los temas o problemas que solemos tener como backenders?
[7:28] - ¿Qué desafíos solemos tener como frontenders?
[14:00] - ¿Hay realmente un nuevo rol llamado full stack?
[20:00] - ¿Debemos buscar este unicornio o buscar un buen equipo?
[22:20] - ¿Hay algo más que backend y frontend en ser Full St...2020-07-2451 minTalking RootsBench: Tiempo muerto o una Oportunidad para crecer?Tiempo muerto o una Oportunidad para crecer? Trabajar en un bench es una oportunidad para crecer profesionalmente, trabajar sin presión de deadlines y preparse para nuevos desafíos
Made with ❤️ at Rootstrap. 2020-07-2422 minTalking RootsTrabajar en Open Source: Una oportunidadRompamos con el mito de que open source es algo difícil y que solo una elite o muy buenos programadores pueden hacerlo.
Enterate de como nosotros iniciamos desde cero y cómo podrías tu también empezar! También hablaremos acerca de la comunidad y como son las interacciones entre sus miembros (nuevos o experimentados)2020-06-2624 min
Bootstrapping Your Dreams Show#163 Emerging Technologies | How to Build a LinkedIn Audience | Patrick WardWelcome to this new episode of Bootstrapping Your Dreams Show. In this episode I'm Manuj Aggarwal and, Patrick Ward, will be discuss about, technology, marketing, and the importance of using words consciously and intentionally.What are you waiting for? Tune In Now!In this episode, we will learn about:Taking a leap of faith for dreamsWords with Ward series - the little things about wordsFraming ourselves through dialoguesStorytelling as a part of marketing strategyInvesting in human capitalAiming for customer successThe power of emerging technologies - Machine learning and Internet...2020-04-1735 minBootstrapping Your Dreams Show#163 Emerging Technologies | How to Build a LinkedIn Audience | Patrick WardWelcome to this new episode of Bootstrapping Your Dreams Show. In this episode I'm Manuj Aggarwal and, Patrick Ward, will be discuss about, technology, marketing, and the importance of using words consciously and intentionally.What are you waiting for? Tune In Now!In this episode, we will learn about:Taking a leap of faith for dreamsWords with Ward series - the little things about wordsFraming ourselves through dialoguesStorytelling as a part of marketing strategyInvesting in human capitalAiming for customer successThe power of emerging technologies - Machine learning and Internet...2020-04-1735 min
UX MarketingHow to Do Social Selling on LinkedIn w/ Patrick WardPatrick Ward - MI Podcast
Blake: [00:00:00] welcome to the podcast today, Patrick Ward, who is a director of marketing at Rootstrap. Patrick, how are you doing today?
[00:00:07] Patrick: [00:00:07] Thanks for having me, Blake.
[00:00:09] Blake: [00:00:09] Thank you very much for coming on. Really excited to talk to you about LinkedIn and B2B lead generation. And specifically just giving advice to help micro-influencers and entrepreneurs and people that are building something in this particular area.
[00:00:22] But before we get into that, I do want to get a little bit of context on you, just so that we can have...2020-04-0200 min
Tech QualifiedMarketing for a World-class Development Team with Patrick Ward of RootstrapDuring this episode of Tech Qualified, Justin Brown chats with the Director of Marketing at Rootstrap. Rootstrap is a company that builds apps from scratch, rescues existing products and provides additional development muscle for internal projects. Patrick talks about how the organization builds relationships with prospects and has a focus on both inbound and outbound strategies. Episode Highlights: Patrick Ward shares his background within marketing and talks about what drew him to the opportunity at Rootstrap. Patrick discusses the ideal customer profile of Rootstrap which mostly covers three different industries - e-commerce, e-learning and healthcare. Rootstrap...2020-03-2742 min
Humans Aren't RobotsIs Being A Digital Master All It's Cracked Up To Be? - Ben LeeIn our last PauseFest podcast from 2019 we chat with Ben Lee, Founder and Chief Revenue Office at Rootstrap. If you've never heard of these guys before, you should really check them out - they're known as globally-recognised digital masters and have worked with Google, Master Class and heaps of other exciting businesses.
In our chat we discuss how Ben is taking a different approach to the usual 'entrepreneur thing'. He's stopped posting as much, stopped vlogging, stopped doing eternal podcasting and is focusing more on his work and his team.
Ben and I also touched on the short term success...2020-01-3032 min
The Start DownEP-075 Mike Ficara speaks with Patrick Ward about the state of marketing as we move into 2020In this week's episode, I have the pleasure of interviewing Patrick Ward! He is the Director of Marketing at Rootstrap, runs LinkedIn Local LA, and facilitates workshops helping nonprofits and locals in the community. Tune in to hear us talk about life, LinkedIn, and everything in between. Host: Mike Ficara Guest: Patrick Ward, Mike Ficara --- Support this podcast: https://anchor.fm/the-start-down/supportSupport the showMore episodes: https://mikeficara.com/start-down-podcast/ Instagram: https://www.instagram.com/mikeficara/ Facebook: https://www.fac...2020-01-2822 min
Marketing Results Club (B2B)Why Video is the Future of B2B MarketingPatrick Ward is the Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he shares his point of view on the growing use of video and the important role he believes it will play in the future B2B marketing.2020-01-1104 min
Money Matters Top Tips with Adam TorresAdam Torres interviews Patrick Ward Director of Marketing at RootstrapAdam Torres interviews Patrick Ward Director of Marketing at Rootstrap in this episode.
Follow Adam on Instagram at Ask Adam Torres for up to date information on book releases and tour schedule.
Apply to be interviewed by Adam on our podcast:
https://www.moneymatterstoptips.com/podcastguest
---
Support this podcast: https://anchor.fm/moneymatters/support2020-01-1109 min
Marketing Results Club (B2B)Marketing Director Generates 650k Worth of Linkedin Leads for B2B App DeveloperPatrick Ward is Marketing Director for Rootstrap, an App and Web Development company that helps enterprises scale people, processes, and products through outcome-driven development. In this interview he describes how he used Linkedin to get B2B marketing results.2019-12-2903 min
Building The Future Show - Radio / TV / PodcastEp. 363 w/ Isaac Gredinberg Founder of Goya-MoveGet Off Your Apps (Goya-Move) is an app that gets kids off their phones and actually moving. We do this by incentivizing kids by rewarding screen time through movement, exercise, and measurable goals. Get Off Your Apps teaches kids about screen time moderation and accountability. Available on both Google Play Store and iOS App Store.
https://www.goyamove.com
https://twitter.com/goyamove
https://itunes.apple.com/us/app/goya-move-parental-control-app/id1368055924?mt=8
https://play.google.com/store/apps/details?id=com.rootstrap.goya&hl=en_USSupport this podcast at — https://redcircle.com/building-the-future-show-radio-tv-podcast/donations2019-05-1637 min
Building The Future Show - Radio / TV / PodcastEp. 363 w/ Isaac Gredinberg Founder of Goya-MoveGet Off Your Apps (Goya-Move) is an app that gets kids off their phones and actually moving. We do this by incentivizing kids by rewarding screen time through movement, exercise, and measurable goals. Get Off Your Apps teaches kids about screen time moderation and accountability. Available on both Google Play Store and iOS App Store.
https://www.goyamove.com
https://twitter.com/goyamove
https://itunes.apple.com/us/app/goya-move-parental-control-app/id1368055924?mt=8
https://play.google.com/store/apps/details?id=com.rootstrap.goya&hl=en_US2019-05-1637 min
Building The Future Show - Radio / TV / PodcastEp. 363 w/ Isaac Gredinberg Founder of Goya-MoveGet Off Your Apps (Goya-Move) is an app that gets kids off their phones and actually moving. We do this by incentivizing kids by rewarding screen time through movement, exercise, and measurable goals. Get Off Your Apps teaches kids about screen time moderation and accountability. Available on both Google Play Store and iOS App Store.
https://www.goyamove.com
https://twitter.com/goyamove
https://itunes.apple.com/us/app/goya-move-parental-control-app/id1368055924?mt=8
https://play.google.com/store/apps/details?id=com.rootstrap.goya&hl=en_US2019-05-1637 min
The Bureau BriefingEpisode 101: Are Personal Brands Worth It?To build a personal brand…or to not build a personal brand…or to build a company brand…or to build both? Ben Lee joins us to debate the merits of investing in your personal brand versus your company brand.
A tech influencer, one of Inc.’s 30 Under 30, and cofounder of Rootstrap, Ben is also a partner and investor in Kitchen 24, and has been featured in Forbes, NPR and AdWeek. He has 40K+ followers on LinkedIn, and his posts regularly generate millions of views, thousands of engagements, as well as leads and conversions.
18 months ago, Ben wasn’...2019-04-0535 min