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The Influential Personal Brand PodcastWho First Strategy | RecapIn this episode, AJ Vaden recaps the podcast with Vincent Phamvan that flips the script on typical marketing strategy. While the world obsesses over what to post and where to show up online, Vincent makes a bold case for a “Who First” strategy—focusing on the person you’re trying to serve before anything else. If you're a personal brand, content creator, or mission-driven entrepreneur, this episode will reframe how you think about your audience, your message, and your impact. Learn why platforms, formats, and funnels are secondary—and how knowing your who brings total clarity to your what...2025-05-0208 minThe Influential Personal Brand PodcastLeveraging Digital Marketing, AI, and Personal Brand Apps for Brand GrowthIn this episode of the Influential Personal Brand Podcast, AJ Vaden sits down with entrepreneur and tech innovator Vincent Phamvan, founder and CEO of Vyten Apps. Together, they dive deep into the biggest shifts happening right now in marketing, technology, and personal branding — and what you must know to stay ahead. You'll learn: Why technology is evolving faster than ever—and how to keep up How personal brands are being built differently in the digital economy The major impact of AI on marketing, communication, and content creation Why traditional email and social media strategies are no longer enough How pers...2025-04-2955 minThe Influential Personal Brand PodcastUnlocking the Power of Brain Health for Personal and Professional SuccessHow to BOOST Your Brain Power, Prevent Dementia & Beat Brain Fog (For Good) | Dr. Helena Popovic What if the key to your long-term success, energy, and clarity isn’t more productivity hacks—but better brain health? In this episode of the Influential Personal Brand podcast, AJ Vaden sits down with Dr. Helena Popovic, a leading authority on brain health, dementia prevention, and positive aging. This isn’t just a conversation about the science of the brain—it’s a practical guide to reclaiming your mental sharpness, reducing brain fog, and taking proactive steps toward long-term wellness. Dr. Popovic shares the deeply...2025-04-2256 minThe Influential Personal Brand PodcastChoose Your HardChoose Your Hard — A Life-Changing Mindset Shift with Rory Vaden In this episode of the Influential Personal Brand Podcast, AJ Vaden delivers a powerful message that will transform how you approach life’s challenges. Whether it's in your health, relationships, finances, or personal growth, everything in life is hard — but you get to choose your hard. AJ dives deep into: Why hard choices lead to greater satisfaction and growth Real-life examples that highlight the power of intentional decision-making How discomfort in the short term often leads to peace, progress, and pur...2025-04-1106 minThe Influential Personal Brand PodcastDon’t Chase Money—Chase Purpose: How Jamal Miller Built a 7-Figure Media Company from Rock BottomStruggling with clarity in your business? Feeling stuck in transition or unsure how to pivot your brand or purpose? In this powerful and heartfelt episode of the Influential Personal Brand podcast, AJ Vaden sits down with Jamal Miller—founder of Miller Media Group and a purpose-driven entrepreneur who went from food stamps to leading a $3M launch in just 30 days. Together, they unpack the raw, behind-the-scenes journey of what it really looks like to chase purpose over profit, build a thriving brand with your spouse, and navigate the highs and lows of success—all while staying aligned with...2025-04-0759 minThe Influential Personal Brand PodcastMy Favorite Books from Last Year That You Need to Read This YearIf you're looking for excellent books to add to your list for 2025, then you have come to the right place! In today’s special recap episode, AJ shares her favorite reads from the past year, her top quotes from each book, and why you should put these titles on your reading list for 2025. Learn timeless lessons about growth and success in What Got You Here Won't Get You There by Marshall Goldsmith and Take the Stairs by Rory Vaden. Uncover deep personal teachings on marriage and faith in Sacred Marriage by Gary Thomas. And dive deep on leadership and re...2025-02-1414 minThe Influential Personal Brand PodcastMy Most Influential Books from 2024 with AJ VadenIn 2024, AJ committed to reading two books every month of the year, a tradition she’s been building on for three consecutive years! Today, she shares her most influential books for 2024, how they have shaped her outlook, and why you might want to check them out yourself. Discover why Unreasonable Hospitality by Will Guidara is required reading for the entire Brand Builders Group team; how Gary Thomas’s Sacred Marriage has deepened AJ’s understanding of what it means to be married; what The Go-Giver by Bob Burg teaches readers about learning through relationships; why AJ decided to revisit Take t...2025-02-1138 minThe Influential Personal Brand PodcastThree Keys to Speaking SuccessMost people don’t realize that there are three key components to delivering a world-class presentation. If you’re in that group, don’t miss today’s recap episode of The Influential Personal Brand podcast, where Rory breaks down these three essentials for speaking success! By following Rory’s advice and maximizing your content, charisma, and the circumstances of your setup, you’ll create a powerful connection with your audience and leave them with a memorable experience. To dive into these three keys, start listening now. Enjoy!2025-02-0710 minThe Influential Personal Brand PodcastHow to Add Thousands of Followers in Just WeeksLooking for ways to grow your followers in just weeks? Then don’t miss out on this special recap episode! Join Rory Vaden in this recap episode from their recent interview with Sarah Maslowski. He dives into five simple ideas, including tips on your “hook,” the importance of screen quality, and adding stimuli, stories, and stages! These are easy strategies you can apply to grow your followership in just a few weeks. Thanks for tuning in, enjoy!2024-12-2711 minThe Influential Personal Brand PodcastWhat Most People Get Wrong About Personal BrandingThe great irony in personal branding is that your personal brand is not actually about you! Welcome back to another special recap episode with your host, Rory Vaden. Today’s recap episode stems from our recent interview with Jamie Hess, and we hone in on what most people get wrong about personal branding. Tune in as we explore why the best personal brands are service-focused rather than self-centered, what might be holding you back, and the key differences between selling and serving. Thanks for joining us!2024-12-1309 minThe Influential Personal Brand PodcastWhy You Want Your Book to Hit a Bestseller List | Rory and AJ Vaden Episode RecapAfter AJ interviewed Rory about what it takes to become a bestselling author, we now take a closer look at why you’d want to be on a bestseller list in the first place. Why should you take the time; invest your energy; do the work; and spend the money required to be on a bestseller’s list? The answer is simple: You want your book to change people’s lives and bestseller lists will help you to reach more people. So, if you revisit your ‘why’ for writing the book, that should bring more clarity on the value of bestsel...2024-11-0809 minThe Influential Personal Brand Podcast5 Things You Need to Know to Write, Publish, and Launch a Bestselling Book with Rory and AJ VadenWe’ve learned so much in our 15-year adventure in publishing and realized that maybe we’re more than just authors; maybe we have a bigger role to play. So today, AJ sits down with Rory to reveal exciting new publishing developments at Brand Builders Group, the current state of the publishing industry, and a comprehensive five-step guide on what it takes to become a bestselling author. After a high-level overview of the 5 steps necessary to becoming a bestselling author, we closely examine the pros and cons of each publishing channel: traditional publishing, hybrid publishing, and self-publishing. Then, we disc...2024-11-0559 minThe Influential Personal Brand PodcastHow My Brother Transformed His Life with Randy GaleOn this special episode of the Influential Personal Brand Podcast, listeners have the privilege of meeting Randy Gale, Rory’s elder brother, whose pivotal role in Rory's upbringing has greatly shaped his character. Randy, a military veteran with service in two wars with the United States Navy, has instilled invaluable qualities such as discipline, perseverance, and resilience in Rory. Amongst other accomplishments, Randy is a dedicated volunteer coach for competitive women’s high school softball teams in Colorado. The impetus for this episode stems from Randy’s recent remarkable physical transformation, catalyzed by a profound reality check that led him to...2024-10-0142 minThe Influential Personal Brand PodcastOn the Other Side of Fear | Victoria Jackson Episode RecapWorrying is part of the human condition. It is based on the universal experience of fear and cannot be escaped by anyone. But what if you could challenge that worry and find a way to get to the other side of it? Today on the Influential Personal Brand Podcast, we are recapping AJ’s conversation with the incredible Victoria Jackson and discussing the beauty that lies on the other side of fear. Tuning in, you’ll hear some highlights from AJ’s conversation with Victoria, how you can get past fear, the relief and joy that lies at the end of...2024-08-1617 minThe Influential Personal Brand PodcastFrom Income to Impact: How to Make the Most Out of Your Gifts with Victoria JacksonWhat truly sets successful entrepreneurs apart is their ability to persevere and make use of what they have to make a true impact in the world! Today we are joined by the incredibly influential National Women’s Hall of Fame nominee, Victoria Jackson. Victoria is the owner of the original ‘no makeup, makeup’ brand now called, No Makeup Makeup. Victoria pioneered this incredible concept that has taken the beauty industry by storm all while healing from her sexual assault survival, raising three children, battling her daughter’s rare autoimmune disease, funding a massive charity, and so much more! Tune in to th...2024-08-1344 minThe Influential Personal Brand Podcast4 Painful Lessons I Wish I Knew Before Becoming An EntrepreneurWe are back with another special recap episode of the Influential Personal Brand Podcast! Today’s recap is based off of our interview with Clate Mask, CEO and Co-Founder of Keap. Join Rory as he shares four painful lessons he wished he’d known before becoming an entrepreneur! Thanks for tuning in, enjoy! Key Points From This Episode: Perseverance matters more than pedigree. Why you need to up your game with making sales, building systems, and recruiting superstars! Loyalty is just a paycheck away (the scariest thing to learn). All that matters is what’s in yo...2024-08-0909 minThe Influential Personal Brand PodcastConquer the Chaos with Clate MaskAre you looking to conquer the chaos of growing your small business, without going crazy? Then look no further because this episode is for you! Joining Rory on the Influential Personal Brand podcast is his dear friend, Clate Mask. His product, company, and life mission have radically changed both Rory and AJ’s lives and their business. Clate is the CEO and Co-Founder of Keap, the world’s leading business automation software. In this conversation, Rory shares the key role Keap has played in the success of their businesses and dives into the concepts behind Clate’s new book, Conque...2024-08-0627 minThe Influential Personal Brand PodcastWhat's Your Competitive Advantage | David Avrin Episode RecapOur recent conversation with marketing, public relations, and branding strategist, David Avrin highlighted many crucial lessons for growing your personal brand, namely the importance of finding your competitive advantage. In today's episode, we expand on that conversation with an exploration of everything that isn't your competitive advantage. This list may surprise you as it includes the quality of your product, the quality of your staff, and your use of technology as things that do not contribute toward your competitive advantage. We also reveal how to find your competitive advantage by working out everything about you and your business that...2024-07-1914 minThe Influential Personal Brand Podcast4 Principles of Making More MoneyJoin Rory in another special recap edition of the Influential Personal Brand Podcast, where we debrief our latest epsiode with guest Mel Abraham, to learn more about what you need to know to make more money. Today, Rory delves into four principles for making more money, including the payoffs of being debt-free, spending your money to save time, figuring out how to be paid for your results and not your time, and lastly de-risking your own business but investing in the 3 P’s. Be sure not to miss out on this valuable episode, and be sure to check out Ro...2024-06-2125 minThe Influential Personal Brand PodcastSet Free from Post-Abortive Shame: Part 2 with Rory's MomBuilding on the resilience explored in part one of this special Mother’s Day episode, we continue our journey with Tessie Gale, Rory’s mom and someone who has had a profound impact on the world around her. From the depths of hardship as a young single mother 2024-05-1043 minThe Influential Personal Brand PodcastOvercoming Impossible Odds with Rory’s MomApart from being Rory’s mom, today’s guest, Tessie Gale has overcome incredible odds to create a profound impact on not only those around her but the world we live in too. In this special two-part episode in celebration of Mother’s Day, you’ll learn how Tessie triumphed over adversity to grow her family and the resilience and tenacity that allowed her to create opportunities for herself, make special memories for her children, and build a promising life for them all. From navigating harrowing circumstances to crafting a brighter future 2024-05-0735 minThe Influential Personal Brand Podcast3 Copywriting Secrets | Dr. JJ Peterson Episode RecapWhat does it take to write great copy? And how can you master it to reach your audience and share your message? In today’s conversation, you’ll hear Rory share his top three copywriting secrets for producing persuasive copy and the key lessons he’s learned over the course of his career. Using his best-selling book Take The Stairs as a jumping-off point, Rory unpacks what it means to sell the destination instead of the vehicle, the role of pain copy, and how to write excellent pay-off text. Listen now to hear all the details of these three copywr...2024-02-2320 minThe Influential Personal Brand PodcastThe Secrets of Building an Amazing Affiliate Lead Generation MachineEver wonder about the secrets behind Brand Builders Group’s success? Then don’t miss out on this special recap episode stemming from our recent interview with Matt McWilliams. Today, Rory talks about the secrets to building an amazing affiliate lead generation machine, including what it means when we say affiliate marketing and the essentiality of overdelivering to the people who already trust you, and in you. Rory expands on their BBG for Free Program, how to kick-start your referral cycle, why affiliate marketing works, and so much more! Dive in and unlock the secrets to transforming your customer sour...2023-12-0126 minThe Influential Personal Brand PodcastHow to Turn Your Personal Brand into a Worldwide MovementEver wondered how a personal brand transforms into a global phenomenon? In today’s episode, Rory delves into what it means to be a mission-driven messenger and the incredible things that can happen when you commit to sharing your message with the world. Using last week’s conversation with Pat Flynn as a jumping-off point, we kick things off with a refresher on how AI can help automate the mundane aspects of business and free you up to focus on the more meaningful and human elements of your enterprise. You’ll then hear about one of our talented clients, Dr. Ga...2023-11-0327 minThe Influential Personal Brand Podcast3 Ways to Set Yourself Up for a Miracle Are you interested in the idea of creating miracles in your life? Join us as we make it practical on today’s recap episode and talk about three ways to set yourself up for a miracle! The interview with Tim Storey was incredible and he posed an inspiring question. He said, “What can you do to make your situation different, better, and more magical?” Today, your host, Rory Vaden, dives into a discussion on three ways to position yourself for a miracle including being willing to ask for one, taking actionable (working) steps toward your miracle, and exposing yourself to mir...2023-10-2028 minThe Influential Personal Brand Podcast7 Tips for Winning a Lawsuit After an incredibly insightful conversation with Rebecca Zung about maintaining your integrity and finding practical resolutions while disengaging from a covert, overt, or malignant narcissist, we're excited to bring you this special recap episode. Today, we'll be discussing how you can position yourself for success in a lawsuit by following Rory's 7 Tips for Winning a Lawsuit. These insights have been distilled from the personal experiences and legal challenges that both Rory and AJ have encountered over the years. Tune in to uncover these valuable takeaways and ensure you're well-prepared for potential legal challenges. 2023-09-2242 minThe Influential Personal Brand PodcastOnline Marketing Funnel FundamentalsMarketing automation is an exciting endeavor because it empowers marketers to optimize their processes, deliver personalized experiences, nurture leads, and drive revenue growth. It combines technology, data, and creativity to create efficient, targeted, and impactful marketing campaigns that yield measurable results. In this recap episode, we highlight the key takeaways from our conversation with Lauren Cannon about funnels and marketing automation tools. We dive deep into the fundamental principles and strategies that will help you optimize every stage of your funnel and achieve exceptional business growth. Join us as we uncover the secrets to driving conversions, captivating your audience, an...2023-05-2623 minThe Influential Personal Brand PodcastDeveloping a Mindset of PersistenceAs an entrepreneur, on a mission-driven trajectory, only you can make the decision that you will not be stopped. You can’t accept someone else’s rejection as permanent and only you can decide that you are going to make it! We’re back with another special recap edition of the Influential Personal Brand Podcast, where Rory does a debrief, recap, and summary of the most recent interview with Annie F Downs and provides listeners with three big takeaways. Annie dropped some very insightful nuggets in our interview including how to monetise podcasting, getting help before you can actually afford...2023-02-2425 minThe Influential Personal Brand PodcastHow to Build a Bestselling Brand in the Christian Market with Annie F DownsIf you’ve been listening to the podcast for a while now, you’ll know that your hosts from the Vaden Villa are hard-core, Bible-thumping, Jesus freaks, and one of the questions we’ve been wanting to answer is how you build a bestselling brand in the Christian market. Our guest today is a New York Times bestselling author and speaker that speaks all over the country doing sermons and Christian conferences, along with some business gigs every year. She is a teaching pastor at our church and also the host of an amazing podcast called That Sounds Fun. Annie...2023-02-2135 minThe Influential Personal Brand PodcastThe Four Non-Negotiables for a Successful Virtual EventThe COVID-19 pandemic and subsequent lockdowns caused unprecedented disruptions in industries across the world. One of the first sectors to feel the impact was live events. Overnight, companies were being forced to either postpone their events indefinitely or cancel them altogether. In today’s special recap episode, Rory revisits his conversation with Bari Baumgardner, Founder and Chief Strategist at SAGE Event Management, a company that managed to rapidly pivot to virtual live events shortly after the onset of the pandemic. Tuning in you’ll hear Rory recap his top takeaways from their conversation, including a breakdown of the four non...2023-02-1022 minThe Influential Personal Brand PodcastFinding Your Purpose in the Power of ServiceThe art of motivation can be tricky. And what drives us can change over time as we grow and our priorities shift. In today’s episode, Rory revisits his conversation with Micheal Burt, founder and leading authority on the Prey Drive principle, Supercoach, and author of the new book Flip the Switch: Activate Your Drive to Achieve a Freakish Level of Success. Tuning in you’ll hear Rory reflect on his conversation with Burt and how the source of his motivational drive has evolved throughout his life and career. He examines the role that family and faith have played in h...2023-01-2729 minThe Influential Personal Brand Podcast3 Strategies that Helped Me Stop Drinking (Part 2)Welcome to the second half of Rory’s conversation on how he stopped drinking, and why he decided to make such a big change. In our previous episode, Rory broke down the seven reasons why he decided to quit alcohol and gave an overview of the strategies that helped him break old habits and take on new ones. During part two you’ll hear Rory go into detail on how to rewrite your programming and replace your choices, and why this applies to anyone looking to make a change or create better habits. He breaks down how to implement thes...2023-01-1320 minThe Influential Personal Brand Podcast3 Strategies that Helped Me Stop Drinking (Part 1)Today’s episode is a deviation from our regular format and gets a little bit more personal. Traditionally, we interview exceptional individuals from any number of fields to discuss not just personal branding, but also their journey to success and the challenges they faced along the way. In today’s special episode, however, we hear from our very own Rory Vaden about how he strengthened his personal character and transformed his habits when he decided to give up alcohol. This is the first in a two-part series where Rory shares the strategies he used to break his habit of drin...2023-01-1033 minThe Influential Personal Brand PodcastTodd Herman Recap: Highlights from the InterviewRory’s conversation with Todd Herman was one of the most profound interviews that has been done on this show because it provided insights into a topic that most people know very little about: trademarks. It may come as a surprise to you, but if you are ever planning on selling your coaching business, be prepared to answer questions relating to the trademarks that you own. If you don’t have any, start registering some. And if you do have them, don’t hold back on protecting them! Todd’s interview is going to have a transformative impact on Brand Bu...2022-12-3022 minThe Influential Personal Brand PodcastEric Solomon Recap: Highlights from the InterviewIf you’re a mission-driven messenger, then you undoubtedly want to spend your time helping people and impacting lives, not mired in technical details about websites, video editing, or marketing strategies. But once you reframe marketing as a form of artistry necessary for sharing your message, you will be able to gain a new level of appreciation for the skill it takes to market your brand, even if you have a team who does it all for you. In today’s special recap episode, Rory reflects on the role of marketing before revisiting his conversation with Eric Solomon, a vide...2022-12-1627 minThe Influential Personal Brand PodcastChris Ducker Recap: Highlights from the InterviewFor many of us niching down may seem unintuitive, but it’s actually the most effective way to reach your audience and build your personal brand. In today’s special recap episode, Rory revisits his conversation with Chris Ducker, Founder and CEO at Youpreneur®, where they discuss the tremendous value of niching down. Rory shares his top takeaways from their conversation: including how to optimize based on your resources, why you don’t need millions of followers, and the many benefits of niching down. For an insightful summary of our recent episode with Chris Ducker, make sure you tune in toda2022-11-0420 minThe Influential Personal Brand PodcastDenise Villa Recap: Highlights from the InterviewThanks for tuning into this recap episode of the fantastic conversation we had recently with Denise Villa! This was such an insightful chat, and if you haven't already listened to that, you know what to do! Denise got so real with us about the ins and outs of life as an entrepreneur and shared a lot of important things that we think aspiring entrepreneurs need to know. Join us today as AJ recounts some of the things she found most impactful, talking about family businesses, the positives and negatives of working with a spouse, and what entrepreneurship really demands...2022-10-2815 minThe Influential Personal Brand PodcastAlan Stein, Jr. Recap: Highlights from the Interview In today’s special recap episode, Rory revisits his fascinating conversation with Alan Stein, Jr., who spent 15 years working as a high performance and mental training coach for NBA superstars and athletes, before transitioning into the realm of leadership and speaking. Tuning in you’ll hear Rory share his top takeaways from their conversation, including the importance of mastering the basics and why, as a high performer, you can exhibit both confidence and humility. Rory also reflects on why it’s important to recognize that there is a big difference between being the world's greatest player and being the world's...2022-10-2121 minThe Influential Personal Brand PodcastGrant Baldwin Recap: Highlights from the InterviewIf you’ve ever been curious about how Brand Builders Group helps their clients build their speaking careers, then today’s episode is for you! In today’s episode, Rory revisits his conversation with Grant Baldwin, founder of The Speaking Lab, a company that enables aspiring speakers to consistently get booked (and paid!), by utilizing their SPEAK Framework™. Tuning in you’ll hear Rory break down the key curriculums they use here at Brand Builders Group to teach their clients how to excel, not just in the art of crafting a speech, but also in the business side of speaking...2022-09-2326 minThe Influential Personal Brand PodcastEvan Carmichael Recap: Highlights from the InterviewWhenever you make a sale, it is essential that you first educate your customer and earn their trust. One of the best ways to earn that trust is by sharing your expertise for free, thereby demonstrating your integrity and your worth. Today on the show Rory revisits his conversation with Evan Carmichael of Brandlytics on how to dominate on YouTube and why you should give away your expertise for free. Tuning in, you’ll hear Rory share his top three takeaways, including how to make data-driven decisions for your online content, and why YouTube videos should be longer than yo...2022-08-2616 minThe Influential Personal Brand PodcastMorgan Cron Recap: Highlights from the InterviewAll of us have an internal narrative about our lives, but we can never know the full picture of why we are the way we are. And yet, the stories we tell ourselves about our past are incredibly powerful and have the ability to determine our identity as well as our future — a stirring example of why it is so important to discard confining beliefs that no longer serve you. This important insight comes from Rory’s recent interview with Ian Morgan Cron, a leading expert on the Enneagram and its many applications. Tuning in you’ll hear Rory share...2022-08-1219 minThe Influential Personal Brand PodcastDean Graziosi Recap: Highlights from the InterviewWhen you have an exceptional service but are afraid to market it, you are actually depriving your potential clients of the help they need. No one knows this better than Dean Graziosi, an expert information marketer, author, investor, entrepreneur, and co-founder of Mastermind.com alongside legendary Tony Robbins. Tuning in you’ll Rory share his top three takeaways from their conversation, including why the person with the broadest reach is not necessarily the best at what they do but is undoubtedly the best at marketing. We also discuss how to overcome your sales reluctance by being so passionate about yo...2022-07-2922 minThe Influential Personal Brand PodcastKathryn Gordon Recap: Highlights from the InterviewIt takes a lot of courage to make yourself vulnerable, but what exactly does that mean, and how does one do it? According to Kathryn Gordon, the practical answer is: to share what you are feeling. This may sound like simple advice, but it can be tough to follow. After all, when you share your innermost thoughts, you run the risk of being ridiculed, rejected, or even causing harm. And in no relationship is vulnerability more important than in your marriage. Today on the show, Rory revisits his conversation with Kathryn to talk about vulnerability, intimacy, and why acknowledging...2022-07-2224 minThe Influential Personal Brand PodcastVanessa Edwards Recap: Highlights from the InterviewAlmost all of us can benefit from reading people better, especially their body language. In today’s episode, Rory revisits his conversation with Vanessa Edwards, a celebrated author, keynote speaker, and an expert in the science of people who has helped thousands of individuals learn crucial interpersonal skills and become charismatic speakers. Rory shares his top takeaways from the conversation including how to build a following by being aggressively helpful and how to use SEO to optimize your book sales long term. You’ll also learn about a game-changing technique that Brand Builders Group teaches their students and how you...2022-07-0822 minThe Influential Personal Brand PodcastRay Higdon Recap: Highlights from the InterviewIn today's special recap episode, Rory revisits his conversation with Ray Higdon, where they discussed sales, personal branding, network marketing, and leadership. Tuning in, you’ll hear Rory’s top three takeaways from their conversation, as well as his unique reflections and insights. Rory unpacks the importance of being duplicatable, not just with network marketing, but also with your personal brand. He also explains why standard approaches scale and custom approaches fail, why sales is short-term and marketing is long-term, and how to learn to do both. For a quick and insightful recap of this highly informative conversation, along with...2022-06-2419 minThe Influential Personal Brand PodcastRecap of How to Double Your Business In 12 MonthsFor many entrepreneurs, one of the biggest challenges is getting their message out there. Not only is it difficult to stand out in a competitive market, but you also need the self-confidence and conviction to do so. Today on the show, Rory shares a recap of his conversation with Brand Builders Group CEO, AJ Vaden, where they discussed Brand Builders Group’s new free training on How to Double Your Business in 12 Months, and how to overcome some of the most common misconceptions in entrepreneurship. Tuning in you’ll hear Rory share his top three takeaways from their conversation. He b...2022-06-1033 minThe Influential Personal Brand PodcastHow to Double Your Business In 12 MonthsBeing an expert at anything requires time and practice. Yet, as entrepreneurs and solopreneurs, we so often try to fill every role ourselves, leaving virtually no time to spend doing the things we are actually good at! In today’s episode, we turn the mic on our very own AJ Vaden, CEO of Brand Builders Group, to discover how she got to where she is today and the important lessons she has learned along the way. Something you may not know about AJ is that she is an exceptional producer who has raised millions in revenue for multiple companies. Tu...2022-06-0745 minThe Influential Personal Brand PodcastEd Mylett Recap: Highlights from the InterviewThe story you tell yourself about your life has the power to shape your mindset and determine your future. In today’s recap episode, Rory revisits his conversation with Ed Mylett where they talk about his new book, The Power of One More, and shares his top three takeaways from their conversation. Learn about the message of the book, why mindset is integral to success, and why everyone should be a student of personal development. For key insights, and a brief summary of this inspiring conversation, make sure you tune in today! 2022-05-2721 minThe Influential Personal Brand PodcastLisa Bilyeu Recap: Highlights from the InterviewIt’s not every day that you get a chance to access the mind of someone who has sold a company for a billion dollars. Yes, a billion dollars! Speaking with Lisa Bilyeu, the founder of Quest Nutrition, was awe inspiring, and made us think differently about many elements of the brand-building process. In this recap episode, Rory shares three of his top takeaways from the episode: giving a product away for free is one of the simplest, yet most effective ways to help elevate your brand in the early stages, making your core idea palatable the key to ef...2022-05-1322 minThe Influential Personal Brand PodcastGabby Bernstein Recap: Highlights from the InterviewOne of the things we do at Brand Builder’s Group is help our clients write, launch, and sell books. In today’s special recap episode, we revisit our conversation with Gabby Bernstein, a New York Times bestselling author, motivational speaker, and marketing master, to talk about her spiritual outlook on life and how it has helped her embrace the sacred responsibility of marketing your message. Tuning in, you'll hear Rory share his top three takeaways from their conversation, from what it means to be vulnerable in your writing and the responsibility you have to share your calling, to why...2022-05-0620 minThe Influential Personal Brand PodcastAmy Porterfield Recap: Highlights from the Interview Amy Porterfield is a master of creating excellent online courses that sell. Her Digital Course Academy has taught over 40,000 clients how to create, market, and sell exceptional online content. In today’s special recap episode, Rory shares his top three takeaways from their conversation. Hear Amy’s fantastic insights on how you can determine the optimal length for any course, and why customers are paying for results, not the amount of time they spend on it. Rory reflects on Amy’s advice on how to earn the right to sell by sharing free high-quality marketing vehicles that offer true value...2022-04-2917 minThe Influential Personal Brand PodcastChris Norton Recap: Highlights from the InterviewIn today’s special recap episode, Rory revisits his conversation with Chris Norton, the subject of the new documentary, 7 Yards: The Chris Norton Story, which can now be found on Netflix. Chris’s life was changed forever when he suffered a severe spinal cord injury while playing college football. Since then he has gone on to have a thriving speaking career, along with a beautiful family of six kids that he adopted with his wife Emily. Tuning in, you’ll hear Rory share his top takeaways from the conversation. He reflects on the importance of being grateful for what you ha...2022-04-1519 minThe Influential Personal Brand PodcastJesse Terranova Recap: Highlights from the InterviewOften the guests featured on this podcast are figures who are already recognized and highly esteemed in their field. In this special recap episode, Rory revisits a conversation with a Brand Builders Group client who is in the earlier stages of building a personal brand. Tuning in, you’ll learn about Jesse Terranova and his business along with some of Rory’s key takeaways from that conversation. Rory reflects on what it’s like to be in the initial stages of building a personal brand, from identifying your uniqueness to learning how to serve your audience in the most meanin...2022-04-0124 minThe Influential Personal Brand PodcastFinding an Aligned Business Model with Jesse TerranovaPrior to the COVID-19 pandemic, levels of isolation and loneliness were already at alarmingly high rates. Since the onset of the pandemic, those numbers have risen ever higher and broken new records. But once you identify a problem, you can begin to solve it. Our guest today, Jesse Terranova, is no stranger to loneliness and has made it his mission to have a positive impact on this issue, one connection at a time. In our conversation, we talk about how Jesse first discovered Brand Builders Group and why it entered his life at the perfect time. We hear how...2022-03-2943 minThe Influential Personal Brand PodcastHow To Set Your Coaching Prices with Mary SobonOne of the biggest things that Brand Builders Group clients, especially performance and business coaches, seem to struggle with, is how to set their rates. Whether you gravitate towards charging an hourly rate or putting yourself on retainer, each has its unique benefits and downsides. And determining how to price your services can be a singularly challenging process, especially when you need to demonstrate your value to the client, while also factoring in all the hidden costs that are inherent to being an entrepreneur, in contrast to having a corporate salary with benefits. Our guest today, Mary Sobon, is...2022-03-0453 minThe Influential Personal Brand PodcastDefying the Odds With Dr. John DemartiniWe can’t always know the lasting impacts that our actions may have on the people we encounter, but sometimes we can see the impacts that someone else’s actions have had on our own lives. For Dr. John Demartini, finding someone who believed in him changed the trajectory of his life. Today on the show, Rory sits down with Dr. Demartini, a human behavior expert, author, and celebrated public speaker, to talk about the unfolding of his career and how he came to be the esteemed figure he is today. In our conversation, Dr. Demartini starts off by reco...2022-03-0156 minThe Influential Personal Brand PodcastTrends in Personal Branding National Research Study by Brand Builders Group - RecapIn this episode, we recap a very special conversation between co-founders Rory Vaden and AJ Vaden. Rory reflects on his interview with his wife and business partner AJ, about a ground-breaking new study conducted by Brand Builders Group, on the role of Personal Branding in Marketing. Not only does the episode announce the completion of an incredible new national study, but it also describes the new format for the Influential Personal Brand podcast! From now on Rory and AJ will be doubling their weekly output by each conducting their own interviews and recap, all in one episode! Now you’ll...2022-02-1125 minThe Influential Personal Brand PodcastTrends in Personal Branding National Research Study by Brand Builders GroupWhen Brand Builders Group first launched three and a half years ago, we firmly believed that personal branding would be the future of marketing. Since then we have had this belief repeatedly affirmed through our own experiences, along with those of our clients. Yet, with so much rapid change happening, we noticed a surprising amount of misconceptions around the term personal branding. Not just from the general public, but also from amongst our clients, and even within our teams. It was our passion for this topic, and our dedication to basing our practices on unbiased and robust data, that...2022-02-0840 minThe Influential Personal Brand PodcastTori Gordon Recap: Highlights from the InterviewIn today’s recap episode, we revisit our conversation with Tori Gordon, a highly successful coach, accomplished podcast host, and TikTok phenomenon. Tuning in you’ll hear Rory share his top three takeaways from their interview, as well as his insights and reflections on what they talked about. Rory breaks down some of the practical tips that have helped make Tori so popular on TikTok, including optimizing SEO and understanding how to leverage the algorithms for different platforms. Rory also reflects on his own reservations when it comes to using social media and the piece of advice from Tori that...2022-02-0418 minThe Influential Personal Brand PodcastPeter Sheahan Recap: Highlights from the InterviewOur conversation with Peter Sheahan was filled with a wealth of incredible insights. Not only is he an expert in getting people to pay attention in a competitive and seemingly over-saturated media landscape, but he also has immense knowledge of how finding your uniqueness can help you make better decisions, gain clarity of purpose, and build a personal brand. In today’s episode, Rory reflects on his interview with Peter and how his lessons have informed Brand Builders Group, from the concept of Sheahan’s wall to advice on how to play to your strengths. Tuning in you’ll hear R...2022-01-2827 minThe Influential Personal Brand PodcastDorie Clark Recap: Highlights from the InterviewIn this week’s special recap edition, we revisit our conversation with Dorie Clark, a consultant and sought-after keynote speaker who teaches executive education at Duke University’s Fuqua School of Business and Columbia Business School. Dorie is also a Wall Street Journal bestselling author of Reinventing You, Entrepreneurial You, and Stand Out, along with her most recent title, The Long Game: How to be a Long-Term Thinker in a Short-Term World. Rory shares his top three takeaways from their interview and reflects on how Dorie’s lessons can help listeners weather difficult periods in their life and business. Tune in for k...2021-12-0318 minThe Influential Personal Brand PodcastDavid Glickman Recap: Highlights from the InterviewIn this week’s special recap edition, we revisit our conversation with David Glickman, a phenomenal public speaker and a master of crafting incisive humor. Tuning in you’ll hear Rory share his top three takeaways from their interview as he takes a moment to consider the art of humor. Discover why anyone can learn how to delight their audience with funny observations and misdirection and why that’s so empowering. You’ll also learn about the five C’s of observation and gain insight into why they’re such effective tools for winning over your audience. Tune in today for a co...2021-11-2621 minThe Influential Personal Brand PodcastJeff Goins Recap: Highlights from the InterviewThis week we revisit our eye-opening conversation with Jeff Goins on how to find your big idea and create your unique take on it. Rory and AJ share their top three takeaways from their conversation with Jeff Goins, the best-selling author of five books including Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age and The Art of Work: A Proven Path to Discovering What You Were Meant to Do. Tuning in, you’ll hear Rory and AJ discuss some of Jeff’s most incisive insights, including the twenty percent rule and why you need to sell t...2021-11-1916 minThe Influential Personal Brand PodcastBrendan Kane Recap: Highlights from the InterviewIn this week’s special recap edition, we revisit our conversation with Brendan Kane, author of Hook Point: How to Stand Out in a 3-Second World and One Million Followers: How I Built a Massive Social Following in 30 Days. Rory and AJ share their top three takeaways from their conversation with Brendan, including several simple actionable steps on how to drastically increase your following. Tune in to hear the best of the best from this content-rich interview with Brendan Kane! 2021-11-1218 minThe Influential Personal Brand PodcastSecret of Growing a Social Media FollowingIn this week’s special recap edition, we revisit our conversation with Jasmine Star, who has built a highly influential personal brand and is known for her amazing, practical, fun, and inspiring content. The instinct to be liked is a natural human desire, but often we end up playing down parts of our personality to adapt to what we think other people want us to be. Not Jasmine Star. As Rory and AJ share their top three takeaways they reflect on Jasmine’s lessons on being your authentic self, why lukewarm followers aren't powerful, and why she’d much rather h...2021-11-0515 minThe Influential Personal Brand PodcastNaren Aryal Recap: Highlights from the InterviewIn today’s special recap edition, Rory revisits his conversation with Naren Aryal on hybrid publishing and how it can help to optimize your Amazon books sales. Tuning in you’ll hear why Naren and his company Amplify Books, has become one of Brand Builders Group’s favorite partners, and the tremendous amount of work that goes into creating, publishing, and marketing any book. Rory also shares his top three takeaways and unpacks why books that make the bestseller lists are not necessarily the ones that are the best written, but whose authors have established the largest audiences. Tune in for...2021-10-2220 minThe Influential Personal Brand PodcastCraig Valentine Recap: Highlights from the InterviewIn today's recap episode, we look back on the amazing conversation we had with Craig Valentine, with Rory and AJ both revealing their top three takeaways. Craig is a master of the story and how to use stories to really engage an audience, and it was hard to narrow our list down, but we managed! Craig talked about why it is not enough to just 'get ready' and that, as a brand builder and storyteller, you need to 'stay ready' for whatever opportunity may come knocking. He also emphasized the need for conflict in any story you are trying to sell. We h...2021-10-1517 minThe Influential Personal Brand PodcastMarley Jaxx Recap: Highlights from the InterviewIn today’s special recap edition, Rory revisits his conversation with Marley Jaxx on the world of video content and how to take your online presence to the next level. With the majority of us having a camera readily available on our smartphones, creating video content has become more accessible than ever before. Tuning in you’ll hear about how to take advantage of the power of video content and why YouTube is uniquely suited to marketing, thanks to its search engine optimization and sophisticated algorithm. Rory shares his top three takeaways from his conversation with Marley and elaborates on b...2021-10-0818 minThe Influential Personal Brand PodcastDarren LaCroix Recap: Highlights from the InterviewHaving a thorough understanding of humor is valuable in almost any situation, whether you want to create some brevity during a presentation, or cheer up your best friend. In this special recap edition, we revisit Rory’s interview with Darren LaCroix on public speaking and the power of humor! Rory and AJ share their top three takeaways and expand on how they’ve applied these lessons in their own lives. Listening in you’ll hear key insights about how to naturally weave humor into any public speaking occasion and why it’s important to connect with your audience on an emoti...2021-09-1715 minThe Influential Personal Brand PodcastJohn David Mann Recap: Highlights from the InterviewThis week we revisit Rory’s conversation with John David Mann about how to be a better writer. Rory and AJ share their top three takeaways and how being a better writer and storyteller is integral to speaking and your personal brand. Tuning in you’ll hear plenty of tips on how to improve your writing and storytelling, from why your core concept is the hero of your story to how humor can be revealed organically through stories and characters. AJ explains why writer’s block should really be thought of as memory block, and how to use your life e...2021-09-1016 minThe Influential Personal Brand PodcastShep Hyken’s Recap: Highlights from the InterviewIn today’s episode, we revisit our conversation with Shep Hyken, a New York Times and Wall Street Journal best-selling author who is also featured in the Professional Speaking Hall of Fame. Shep has achieved considerable success over several decades across multiple industries as an author, public speaker, and customer service expert. Tuning in you’ll hear Rory share his top three takeaways from their conversation and dig into some of Shep’s most prescient insights, from how to successfully market yourself in a b2b environment to gaining thousands of followers. Rory shares how he’s seen Shep’s advice i...2021-09-0320 minThe Influential Personal Brand PodcastScott McKain Recap: Highlights from the Interview In today’s special recap episode, Rory revisits his conversation with Scott McKain, one of the world’s leading thinkers on what it means to be distinct. Tuning in you’ll hear Rory share his top three takeaways from their conversation and elaborate on why being distinct as a brand is reliant on your unique perspective. Rory reflects on the fact that no one is loyal to ‘generic’ and discusses why it’s necessary to do tough internal work in order to identify and refine the core ideas that inform your personal brand and business. Hear how Brand Builders Group is constructe...2021-08-1321 minThe Influential Personal Brand PodcastJuliet Funt Recap: Highlights from the InterviewIn today’s special recap episode, Rory revisits his conversation with Juliet Funt, author of the new book A Minute to Think, and shares his top three takeaways from the interview. Rory breaks down key concepts from Juliet’s book, such as why we all need more oxygen in our lives and why having whitespace on our calendars is essential. He reflects on the elegance of her writing and how the phrase "interlacing moments of thoughtfulness throughout your day" is such a profound lesson. Hear why it’s important to ask yourself direct questions like “Where am I doing high quant...2021-08-0620 minThe Influential Personal Brand PodcastChester Elton Recap: Highlights from the InterviewIn today’s episode, we revisit our conversation with Chester Elton, a best-selling author, and co-founder of FindMojo, a global assessment company. Tuning in you’ll hear Rory and AJ discuss their top three takeaways from Rory’s interview with Chester and how they’ve seen those lessons reflected in their own lives and careers. The power of proprietary data is indisputable, especially as a means to gain dominance in your field. AJ discusses why accurately interpreting your data is an essential skill and how to share it with your audience in a way that is relevant to them. Rory delv...2021-07-3017 minThe Influential Personal Brand PodcastKen Coleman Recap: Highlights from the InterviewIn today’s recap episode Rory and AJ get together to discuss their conversation with Ken Coleman, a master interviewer and host of The Ken Coleman Show. Rory and AJ each share their top three takeaways from the interview and what they learned from talking with Ken. Rory notes Ken’s insight into the importance of being attentive, not only to what your guest is saying but how they are saying it. He reflects on how he was also able to sharpen that skill while working in sales and how it has benefited him as a transferable skill during inte...2021-07-2320 minThe Influential Personal Brand PodcastStephen Scoggins Recap: Highlights from the InterviewOn today’s recap episode Rory and AJ get together to discuss Rory’s conversation with Stephen Scoggins about how he became a certified strategist, his personal brand journey, and the subject of visual identity when building a personal brand. Rory and AJ each share their top three takeaways from the interview and what they learned from talking with Stephen. We delve into why one of the biggest challenges of building a personal brand is whether you feel worthy of having a voice and the value in doing what you can with what you have at a given moment in t...2021-07-1616 minThe Influential Personal Brand PodcastTom Rath Recap: Highlights from the Interview On today’s recap episode Rory and AJ get together to discuss Rory’s conversation with Tom Rath, bestselling author of books like StrengthFinders 2.0 and It’s Not About You. Rory and AJ each share their top three takeaways from the interview and what they learned about creating a work of nonfiction that will sell and have an impact. Tuning in you’ll hear about the importance of giving your readers something to do and why it’s important to give advice that is backed up by data and research, not just opinions. We delve into what makes an idea more...2021-07-0216 minThe Influential Personal Brand PodcastPete Wilson Recap: Highlights from the InterviewOn today’s special recap episode, Rory and AJ get together to discuss their interview with their former pastor, Pete Wilson. We hear from AJ about why she is so passionate about the concept of reinvention and why she believes that we are all in a constant state of reinvention in some area of our lives. She shares how a behind-the-scenes conversation with Pete gave her an insight into how he sees himself and his accomplishments, versus how other people see him, and how we can all benefit from seeing ourselves through the eyes of others. Rory unpacks the be...2021-06-2522 minThe Influential Personal Brand PodcastKim Scott Recap: Highlights from the InterviewIn today’s special recap episode, Rory revisits his conversation with Kim Scott, author of Radical Candor and most recently Just Work. Rory reflects on their conversation and how its lessons extend far beyond applications to one’s personal brand. Rory shares his top three takeaways from their conversation, the most fundamental of which is the idea that discrimination exists on a continuum, with Kim categorizing its different forms in the workplace as bias, prejudice, and bullying. Rory also reflects on his desire to receive criticism with more humility and less defensiveness and how to apply the important lesson that...2021-06-1819 minThe Influential Personal Brand PodcastMark Divine: Highlights from the InterviewOn today’s special recap episode, Rory revisits his interview with Mark Divine, a Navy SEALs commander, and New York Times and Wall Street Journal bestselling author. Rory shares his top three takeaways from speaking with Mark about his lessons on cultivating an Unbeatable Mind. Rory dives right into box breathing, a method that Mark uses with his operatives before going into battle as a way to center themselves and calm their nervous systems. Rory reflects on the fact that this can be applied to many situations, including giving a presentation or media interview. Other takeaways include the phrase, "No...2021-06-1120 minThe Influential Personal Brand PodcastTom Ziglar: Highlights from the InterviewOn today's special recap episode, Rory and AJ get together to discuss his interview with Tom Ziglar, son of the legendary Zig Ziglar. Rory and AJ each share their top three takeaways from the interview and unpack the nuances of each point. AJ reflects on an old Zig Ziglar quote that Tom brought up, namely “If you pursue a standard of living you will likely never have a better quality of life, but if you pursue a better quality of life the standard of living will always go up”. They discuss how the words still ring true today and how i...2021-05-2816 minThe Influential Personal Brand PodcastAllison Fallon: Highlights from the Interview On today’s special recap episode, Rory and AJ revisit their interview with Allison Fallon, author of The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. Rory and AJ each share their top three takeaways and share what they found most valuable from their conversation. They each emphatically agree on the notion that great writing comes from great thinking, which forms a key point in Allison’s book, and they note that the biggest obstacle to great writing is writer's block. AJ remarks on Allison’s advice to get past your writer...2021-05-2113 minThe Influential Personal Brand PodcastEric Siu Recap: Highlights from the InterviewIn today’s special recap episode, Rory revisits his conversation with Eric Siu, where they discussed methods for leveling up your paid acquisitions strategy. Rory dives straight into how to create scalable growth for your personal brand by sharing his top three takeaways from his conversation with Eric, and he breaks down the different types of advertising traffic and why they are important, namely paid traffic, unpaid traffic, and get-paid traffic. He notes that paid traffic’s unique attribute is predictability and expands on this by breaking down how to utilize this quality and why a new iOS update will...2021-05-1420 minThe Influential Personal Brand PodcastNatasha Takahashi Recap: Highlights from the InterviewIt’s easy to feel resistance to setting up chatbots for your brand, but is it all that different from a pre-recorded video or online course? On today’s special recap episode, Rory revisits his conversation with Natasha Takahashi on utilizing chatbots to generate ROI for your Business. Rory shares his top three takeaways from their discussion and how it’s been a learning process for him. Hear Rory’s thoughts on what to look out for when setting up a chatbot service and why it’s important to be closely involved with the writing process when it comes to enginee...2021-05-0719 minThe Influential Personal Brand PodcastJennifer Cohen Recap: Highlights from the InterviewIn today’s special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares his biggest takeaways and thoughts from his recent interview with Jennifer Cohen. Hear how Jennifer achieved viral success with her TED Talk and why she advocates for trusting the process and being patient. Rory unpacks lessons from the interview and explains why it’s important to market your product based on the result rather than the content. Tune in for a quick recap and plenty of thought-provoking insights! 2021-04-2323 minThe Influential Personal Brand PodcastHonorée Corder Recap: Highlights from the InterviewIn today’s special recap episode of The Influential Personal Brand Podcast, your host, Rory Vaden shares a debrief and summary of his most recent interview with Honorée Corder. You’ll hear some of the key lessons to be learned from that episode, namely the fact that launching a book is not just launching a book, it’s launching a business. There are so many aspects to it, and a book outline is not just a “how to” for writing a book, but a business proposal too! Listen in as Rory shares three quick takeaways from the Honorée2021-04-0918 minThe Influential Personal Brand PodcastHow to Produce and Promote Your Self Published Book with Honorée Corder Writing and getting books published, distributed, and marketed properly is one of the biggest pain points that many listeners have. Over the years, your host, Rory Vaden has had the opportunity to interface with a number of people with superpowers in the writing and publishing space and, in this episode, he introduces you to one of them. Today’s guest is Honorée Corder, strategic book coach, publishing specialist, and co-creator of The Miracle Morning book series with Hal Elrod. She specifically caters to those who wish to self-publish and maintain ownership and rights of their work, and has wri...2021-04-0634 minThe Influential Personal Brand PodcastMaggie Thurmon Recap: Highlights from the InterviewWith the right message and a well-honed delivery, you have the power to create a media network that attracts six-figure brand deals. Today we recap our episode with Maggie Thurmon, a college freshman who has built a TikTok empire. For our first takeaway, we reflect on how you can use social media to earn revenue, with host Rory Vaden chatting about four top ways to monetize your content. We then highlight how Maggie found success through the huge amount of effort that she puts into her videos — each minute of video took three hours to craft. Later, we touch on...2021-01-2215 minThe Influential Personal Brand PodcastCameron Herold Recap: Highlights from the InterviewFew business experts can boast such a high reputation among C-suite executives as Cameron Herold. Today we recap our previous episode with Cameron, unpacking insights that show why his reputation is so well earned. We open by exploring Cameron’s ‘ones and threes’ concept — the idea that your revenue is a marker of how evolved your business is. As host Rory Vaden explains, you need next-level thinking and operating principles to move from 100,000 to 300,000 dollars in revenue. Overcoming new challenges is then needed to hit 1 million before you need to revamp your business to hit 3 million dollars. We then discuss w...2021-01-1524 minThe Influential Personal Brand PodcastHow to Write Books from the Heart with Lysa TerkeurstBeing vulnerable and talking to the individual and not the crowd is a powerful way to write books that relate to your readers. This key insight comes from today’s conversation with New York Times best-selling author and immensely popular Christian voice Lysa TerKeurst. After chatting about how Lysa first met hosts Rory and AJ Vaden, she opens up about her journey of discovering her husband’s infidelity and ultimately forgiving him. This remarkable story forms the basis of her latest book, Forgiving What You Can't Forget. Following this, we discuss the value of being vulnerable and how it can...2020-11-2433 minThe Influential Personal Brand PodcastMichael Michalowicz Recap: Highlights from the InterviewPersonal brands are a lot like golfers — they lie about their score. Today we recap the key takeaways from our conversation with successful entrepreneur and business fixer Mike Michalowicz, who highlights that your high score, whether it’s your revenue or follower count, is nowhere near as important as your profit. As we open this episode, host Rory Vaden reflects on the fallacy of top-line thinking, emphasizing Mike’s point that your profit margin indicates how healthy your business is. On the topic of building healthy businesses, we explore the difference between income and equity value before diving into why co...2020-11-2026 minThe Influential Personal Brand PodcastChris Ducker Recap: Highlights from the InterviewWhile it seems glamorous to have a personal brand, the most successful brands have earned their appeal through consistent hard work. That’s one of the main takeaways from our informative conversation with Chris Ducker. In this episode, we recap Chris’s many insights, including how you can highlight your unique value by focusing on being someone’s favorite resource within your niche. Another key lesson, we dive into why Chris never discounts his products, with host Rory Vaden discussing how discounts cut into your profits. After sharing brilliant alternatives to offering discounts, we look at how Chris built his co...2020-11-1317 minThe Influential Personal Brand PodcastKevin Harrington & Mark Timm Recap: Highlights from the InterviewYour personal brand is a business. And if you don’t run it like a business, then it will never succeed as one. That’s one of our first key takeaways from our previous episode with wildly successful entrepreneurs Kevin Harrington and Mark Timm. Today, AJ and Rory Vaden discuss the powerful insights that arose in that incredible conversation. Our second takeaway highlights the value of mentors in unlocking your potential. Following this, we chat about having the humility to learn from mentors who are younger than you and the challenge of finding the right mentor. Reflecting on the Zig...2020-09-2518 minThe Influential Personal Brand PodcastDavid Avrin Recap: Highlights from the InterviewWe are so excited that our listeners got to meet one of Rory’s early mentors and good friends David Avrin, so prepare yourself for a lot of bro-love going around! But that is not to say that there were no major takeaways; there are heaps of things to learn from this interview! In this recap episode, Rory and AJ each highlight three things that stood out to them from the conversation about speaking as a job and a business. Because although what you see on stage might seem glamorous, there is a great deal of work that goes on...2020-07-2318 minThe Influential Personal Brand PodcastJohn Ruhlin Recap: Highlights from the InterviewYou don’t need millions of followers to create millions of dollars. Instead, you can develop deep connections with a few clients. That’s one of the key insights from our previous episode featuring John Ruhlin, an expert in client gifting. Today, AJ and Rory share their top three takeaways from the valuable conversation with John. We talk about our number one takeaway, the ‘love bomb’, which involves dropping a massive amount of love and attention on a select group of people. AJ and Rory experienced this first-hand when John threw a unique party at their home — and they’re still tal...2020-07-0212 minThe Influential Personal Brand PodcastSazan and Stevie Hendrix Recap: Highlights from the InterviewDo you ever think you’re too old to join Tik Tok? If we learned anything from our conversation with Sazan and Stevie Hendrix, it’s that you’re never too old to create fun and relatable content and that just being present is half the battle. Today, we bring you another special recap edition of the show, where AJ and Rory debrief and summarize Rory’s recent interview with legendary influencers, Sazan and Stevie Hendrix. We spend the first few minutes of the episode just riffing about how cool and funny Sazan and Stevie are, but we get into our...2020-05-2914 minThe Influential Personal Brand PodcastEd Tate Recap: Highlights from the InterviewIn this recap edition of the show, Rory gives his biggest takeaways from his most recent interview with Ed Tate. Rory and Ed have been friends for a long time and the pair were grateful to get a chance to sit down and formally talk business after so many years. One of the most hard-hitting points Ed made was about the possibility of generating business in any economy by using the simple method of reaching out. Rory also gets into the importance of what Ed calls ‘never putting up a zero,’ by which he means doing at least one thin...2020-02-1321 minThe Influential Personal Brand PodcastDennis Rodman Recap: Highlights from the InterviewWelcome to today’s special recap, where Rory and AJ unpack their major takeaways from the interview with the iconic Dennis Rodman! It seems crazy to think that the height of his basketball career was over 20 years ago, yet he still remains as relevant as ever. This is a testament to the fact that he realizes building a personal brand means continually reinventing yourself. The constant moving with the tide that he advocates for was one of the key points Rory picked up from the interview. Another takeaway was the importance of being an expert in your chosen craft an...2019-12-0517 minThe Influential Personal Brand PodcastSally Hogshead Recap: Highlights from the InterviewIn today’s episode, AJ and Rory get together to do a debrief of the most salient points that Sally Hogshead made in her epic recent interview. Sally primarily spoke about the value of positioning and differentiating oneself, while sharing strategies and examples from her personal experience that show how this can be done. Rory and AJ were particularly struck by this idea that uniqueness is something that everybody already possesses.2019-10-3117 minThe Influential Personal Brand PodcastWelcome to the Influential Personal Brand PodcastWelcome to the very first episode of the Personal Brand podcast with your lead host, Rory Vaden, co-founder of Brand Builders Group, Hall of Fame speaker, and New York Times bestselling author of Take the Stairs. At Brand Builders Group we help individuals build and monetize their personal brands. Some of our clients include Lewis Howes, Kevin Harrington, Julie Solomon, Brett Kissel, and more!2019-09-1116 min