Shows
Ops CastBuilding Collaboration in Revenue Operations with Rosalyn Santa ElenaText us your thoughts on the episode or the show!Ever wondered what it takes to transition from a corporate giant to a nimble startup? Join us as we sit down with Rosalyn Santa Elena, the visionary founder and Chief Revenue Operations Officer of The RevOps Collective, who shares her compelling journey from finance and product marketing into the dynamic field of revenue operations. Rosalyn unveils the motivations and challenges of leaving a stable role in a large enterprise to build something innovative from scratch. Learn about the learning curves she tackled, the risks she embraced, and...2024-07-2250 min
Attributed - A podcast by DreamdataRosalyn Santa Elena: RevOps Essentials for B2B MarketersThere’s no hiding the rise of RevOps as a core function of B2B go-to-market.RevOps transforms how businesses align sales, marketing, and customer success to maximise revenue growth.In this episode with RevOps pro Rosalyn Santa Elena, we’ll shed more light on what RevOps does, how it does it and why it matters to B2B marketers.Follow Rosalyn Santa Elena on LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/stef...2024-05-0639 min
The Sales Consultant PodcastOptimizing Revenue Operations with Rosalyn Santa Elena #056In this episode, Derrick interviews Rosalyn Santa Elena, Founder of The Revenue Operations Collective. Throughout the discussion we talk about the strategic imperative for companies to invest in RevOps early, the nuances of influencing without authority as RevOps professionals, and the common pitfalls encountered in forming a RevOps function. One of our favorite parts is when we talk through how to navigate personality conflicts and achieve alignment amidst strong personalities. We also get into optimizing two critical hand-offs in the business: Sales to Customer Success (CS) and from CS to Marketing where we should be closing the l...2024-04-2647 min
The RevOps ReviewGoverning The GTM Motion with Jeff Ignacio and Rosalyn Santa ElenaOur host Jeff Ignacio sat down with the one and only Rosalyn Santa Elena to discuss how to make an impact as a Revenue Operator. Jeff and Rosalyn also share insights on the importance of a communication cadence. As well as all of the challenges Rosalyn's faces as a consultant and coach. 2023-09-2222 min
The Revenue EngineProcess Optimization for Navigating the Revenue Engine with Aviv Bergman, CEO and Co-Founder at GlueworkHaving a seamless, comprehensive end-to-end revenue process enables your business to have the right visibility to navigate your business towards its targets and goals. But many still cringe when they hear the word “process”.In this episode of The Revenue Engine podcast, Aviv Bergman, the CEO and Co-Founder at Gluework, shares why process is important and how to best leverage process optimization to navigate the Revenue Engine.2023-09-1636 minThe Revenue EngineEpisode 84: Building the Revenue Engine for Sales with Jakub Hon, the CEO and Co-Founder at SALESDOCkHaving a strong sales infrastructure is critical to building the revenue engine. But determining what you need at different stages of growth can be difficult.In this episode of The Revenue Engine podcast, Jakub Hon, the CEO and Co-Founder at SALESDOCk, shares his recommendations for turning opportunities into business by having the right sales department structure, leading your customers through the buying journey, and maximizing effectiveness by using the best methods and tools.https://www.salesdock.com/2023-08-2835 min
The Revenue Cafe#110 - You're Approaching RevOps All Wrong! with Rosalyn Santa Elena (Part 2)In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Rosalyn Santa Elena discusses the significance of a strong revenue operations infrastructure in enabling business strategy and optimizing execution. The key takeaway is that revenue operations is the strategic differentiator to drive and optimize the revenue engine. She emphasizes the importance of alignment across people, processes, technology, data, insights, strategy, and enablement in the revenue operations function. A rev ops team, starting with generalists, can help bridge gaps and achieve business objectives. The focus is on hiring for areas that require improvement and leveraging different skill...2023-08-0207 min
The Revenue Cafe#109 - You're Approaching RevOps All Wrong! with Rosalyn Santa Elena (Part 1)In this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Rosalyn Santa Elena, founder of the Rev Ops Collective, discusses the common mistakes companies make in approaching revenue operations. She emphasizes the importance of an end-to-end approach to the revenue process and the need for a strong infrastructure to drive efficiency and predictability. Rosalyn highlights the role of RevOps as a strategic business partner and the challenges faced by RevOps professionals. She concludes with the importance of proper guidance and support for success in the RevOps domain.HIGHLIGHT QUOTESThe Spirit of...2023-07-3109 min
B2B EQElevating The Role Of Revenue Operations - Rosalyn Santa Elena - B2B EQ - Episode # 23RevOps is a field that is hard to pin down, and selling to RevOps leaders presents a heightened challenge. Fortunately, we have the pleasure of being joined by a world class RevOps leader to help provide some clarity. She’s a household name in the RevOps community. Welcome to the show, Host of the Revenue Engine podcast, Founder and Chief Revenue Operations Officer at The RevOps Collective, Rosalyn Santa Elena! Rosalyn joins Host Tim Harris to shed light on the world of RevOps. Rosalyn outlines the many hats Ops leaders wear, the challenges they face, and how th...2023-07-2148 minThe Revenue EngineIgniting the Revenue Engine with Jonathan J. Mentor, CEO and Founder at SuccessmentDriving revenue is a bit of art and a bit of science. The more science - meaning data and insights, but also repeatable, proven processes - the more likelihood of success.In this episode of The Revenue Engine podcast, Jonathan J. Mentor, the CEO and Founder of Successment, shares his proven method of RevOps Science that helps B2B startups ignite revenue at the most critical stage - the $1M to $10M journey.Jonathan also shares why he focuses on impacting economic growth and visibility for disadvantaged people in tech and why companies are focusing...2023-07-2145 minThe Revenue EngineDriving Revenue with Marketing - with Jessica Gilmartin, CMO at CalendlyThe role of Marketing in driving revenue has changed significantly.In this episode of the Revenue Engine Podcast, Jessica Gilmartin, the Chief Marketing Officer at Calendly, shares how to be a successful Marketing leader by cutting through the noise, marketing for both product-led and sales-led GTM motions, and always being in lock step with Sales.This episode is brought to you by Growth ForumGrowth Forum is a place to Connect, Learn and Grow.Join NowThe program is usually valued at $2500 but if you sign up to Growth Forum...2023-07-0731 minThe Revenue EngineGenerating Qualified Pipeline on Autopilot with Christian Kletzl, CEO and Co-Founder at UserGemsPipeline generation is always top of mind.How do you generate a qualified pipeline? And how can you automate this?In this episode of The Revenue Engine Podcast, Christian Kletzl, the CEO and Co-Founder at UserGems, joins Rosalyn to discuss how to reduce pipeline anxiety by leveraging the right customer data to put pipeline generation on autopilot!This episode is brought to you by Growth Forum.Growth Forum is a place to Connect, Learn and Grow.Join Now.The program is usually valued at $2500, but if you sign...2023-06-2127 minThe Revenue EnginePowering the Revenue Engine with Effective Lead Generation with Michael Maximoff, Co-Founder and Managing Partner at BelkinsLead generation. More leads. Better leads. Quality leads. Businesses want to generate more leads and book more quality appointments. But how?In this episode of the Revenue Engine podcast, Michael Maximoff, the Co-Founder and Managing Partner at Belkins, shares his experience and insights that helped make Belkins an award-winning full-scale agency, ranked #1 for lead generation, helping businesses in over 50 industries across the globe.This episode is brought to you by Growth ForumGrowth Forum is a place to Connect, Learn and Grow. Join NowThe program is usually valued at $2500...2023-05-1645 minThe Revenue EngineDriving Efficient Growth with Aashish Dhamdhere, the CEO and Co-Founder at RelevvoWhat is the secret to efficient growth? One way is to focus your Sales and Marketing efforts on companies with the highest buying readiness. But how do you identify these best fit companies? And how do you prioritize these accounts?In this episode of The Revenue Engine Podcast, Aashish Dhamdhere, the CEO and Co-Founder at Relevvo shares his advice and thoughts on how to better define, identify, and prioritize your revenue efforts to drive the best outcomes. This episode is brought to you by Growth ForumGrowth Forum is a place to Connect...2023-04-2225 min
The Revenue Cafe#60 - What's Wrong with Your Definition of ICP (Part 2) - with Rosalyn Santa ElenaOn this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Rosalyn Santa Elena, Founder and CROO of The RevOps Collective. She explains why having a well-defined ICP enables your strategy and helps prospects understand why they should care.Since results matter, give yourself the best likelihood of success by starting with your ICP. Rosalyn highlights that the current downmarket makes being efficient yet effective more relevant than ever. Learn more in the latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESA well-defined ICP allows...2023-04-0908 min
The Revenue Cafe#59 - What's Wrong with Your Definition of ICP (Part 1) - with Rosalyn Santa ElenaOn this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Rosalyn Santa Elena, Founder and CROO of The RevOps Collective. A longtime RevOps practitioner, she has spoken to dozens of companies and seen the same challenges.From vague ICP, "spray and pray" versus targeted programs, and prospecting with irrelevant messaging, Rosalyn explains why companies should CARE about why this is a problem. Learn more in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESUnderstanding your ICP affects everything downstream - Rosalyn: "If you...2023-04-0707 minThe Revenue EngineWinning with Sales Commissions Transparency with Dan Goodman, CEO and Founder at TruCommishSales compensation is one of the most powerful tools available to organizations to drive your GTM strategy and achieve your revenue goals.But many companies struggle to get commissions right. How can a sales rep feel confident that they are being paid accurately based upon their plan?In this episode of The Revenue Engine podcast, Dan Goodman, the CEO and Founder at TruCommish, shares his thoughts on comp plan best practices and how to use clarity and transparency to unlock the power of commissions.Connect with Daniel - https://www.linkedin...2023-04-0328 min
WinsDayWTF is Rev Ops??? with Rosalyn Santa Elena and Katherine CaldwellAre you ready to take your Revenue Operations to the next level?
Look no further than Whiskey Wednesday with Rosalyn Santa Elena and Katherine Caldwell.
Rosalyn is the Founder and Chief Revenue Operations Officer of The RevOps Collective. With a mission to elevate, empower and enable Revenue Operations as a strategic differentiator, Rosalyn brings 25+ years of experience in the technology industry and a deep expertise in end-to-end Revenue Operations to the table. Not only that, she's passionate about building a strong RevOps community so she'll fit right in at WW.
...2023-03-311h 02The Revenue EngineBringing Human and Machine Together to Drive Revenue Outcomes with Arjun Saksena, CEO and Founder at Humanic AIProduct Led Growth or PLG has become a significant GTM strategy for many organizations. But it isn’t easy. And many of today’s tools are not purpose-built for PLG. What can companies do to be successful with PLG?In this episode of The Revenue Engine Podcast, Arjun Saksena, the CEO and Founder at Humanic AI, shares his insights on what PLG is, how to be successful with product led growth, and how to bring together data, insights, and campaigns into one view to accelerate your revenue.Connect with Arjun https://www.lin...2023-03-1234 minThe Revenue EnginePutting Your Buyer in the Center to Power The Revenue Engine with Samir Smajic, CEO and Founder at GetAcceptHaving an excellent buyer experience is a key contributor to driving revenue success. But how do you engage buyers and provide that optimal experience?In this episode of The Revenue Engine Podcast, Samir Smajic, the CEO and Founder at GetAccept, shares how a digital sales room empowers teams to engage and understand the buyer from opportunity to signed deal. Connect with Samir - https://www.linkedin.com/in/samirsmajic/ This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Growth Forum is...2023-03-0133 minThe Revenue EngineAccelerating Sales Talent to Accelerate Revenue with Chris Waldron, CEO and Co-Founder at SatelliteWhether we are in an upmarket or a downmarket, the battle for top sales development talent is always on.How do you source and hire the right talent for your sales team and ensure that they are successful when they are hired? In this episode of The Revenue Engine podcast, Chris Waldron, the CEO and Co-Founder of Satellite, discusses how to train, coach, and hire the right talent to accelerate the Revenue Engine!https://www.linkedin.com/in/chriswaldron/https://www.joinsatellite.io/This episode is brought to you by...2023-02-1246 min
Revenue TodayRevenue Operations Has Come A Long Way - Rosalyn Santa Elena - Revenue Today - Episode # 103Today, we welcome Rosalyn Santa Elena, Founder and Chief Revenue Operations Officer of The RevOps Collective and the Host of The Revenue Engine Podcast. She discusses how revenue operations play an influence in optimization not only for processes but also for communication within the company.Rosalyn also shares her perspective on utilizing data and metrics to maximize results. She defines strategy and also talks about the attributes and skills that make a great ops leader.TakeawaysRevenue operations are the key to getting optimization efficiency internally.Data can quickly turn sideways if things change...2023-01-3147 minThe Revenue EngineIntegrating Sales and Marketing to Optimize The Revenue Engine with Zee Jeremic, CEO at MASS EnginescOne of the most common revenue challenges in B2B companies is optimizing an integrated sales and marketing revenue engine.In this episode of the Revenue Engine Podcast, Zee Jeremic, the CEO at MASS Engines, shares why organizations need to have an aligned and integrated sales and marketing structure to optimize the revenue process and power the revenue engine!Connect with Zee https://www.linkedin.com/in/jeremicz/This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Growth Forum is a...2023-01-2649 min
Modern SaaS Finance with SageRosalyn Santa Elena (Founder and Chief RevOps Officer at The RevOps Collective) on the Modern SaaS Finance PodcastWelcome to another episode on the Modern SaaS Finance Podcast hosted by David Appel, head of Software/SaaS at Sage Intacct. Joining us today is Rosalyn Santa Elena, Founder and Chief RevOps Officer at The RevOps Collective. Through the RevOps Collective, Rosalyn is on a mission to Elevate, Empower, and Enable Revenue Operations to be the strategic differentiator of every organization to optimize the end-to-end customer journey and power The Revenue Engine. On todays episode, Rosalyn tells us more about the RevOps Collective, where Revenue operations is heading, how RevOps teams can work with finance and also some advice...2023-01-2614 minThe Revenue EngineProposal to Payment For a Frictionless Customer Experience with Sarika Garg, CEO and Co-Founder at CacheflowOrganizations spend a great deal of resources to drive top-of-funnel activities and engage prospects. But once a customer is ready to buy, the process for signing a contract and paying an invoice can sometimes be a horrible experience.In this episode of the Revenue Engine podcast, Sarika Garg, the CEO and Co-Founder of Cacheflow, shares how B2B companies can provide a seamless experience from proposal to payment to truly optimize the customer experience!This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW302023-01-1925 minThe Revenue EngineDecision Intelligence for CEOs to Drive Growth with Teasha Cable, CEO and Co-Founder at CModelThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Having the right data and the right intelligence is critical to decision making in business. But even when organizations are doing this right, does the right level of decision intelligence make its way to the CEO? In this episode of The Revenue Engine Podcast, Teasha Cable, the CEO and Co-Founder of CModel, shares more about the challenges facing CEOs today - and offers practical advice and solutions - to empowering executives with the intelligence that they can...2023-01-0130 minThe Revenue EngineAccelerating B2B Revenue with Enterprise Monetization with Sandeep Jain, CEO and Co-Founder at MonetizeNowThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30With the complexities of GTM today in the B2B SaaS market, it’s no surprise that businesses are struggling to get their quote-to-billing done right. In this episode of the Revenue Engine Podcast, Sandeep Jain, the CEO and Co-Founder at MonetizeNow shares best practices for bringing together all business models and all sales channels to provide a seamless, agile, purpose-built experience to support modern B2BSaaS requirements. Imagine having an integrated quoting, billing, and usa...2022-12-0935 minThe Revenue EngineLeveraging Content to Power The Revenue Engine with Rishabh Bhandari, CEO and Founder at Content BetaThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Content is such a critical part of any organization. Especially in today’s world where we are all inundated with information, cutting through the noise and getting the right messaging to the right personas at the right time is so important.In this episode of the Revenue Engine podcast, Rishabh Bhandari, the CEO and Founder at Content Beta, shares how to leverage content to not only engage prospects at the top of the funnel, but ho...2022-11-1822 minThe Revenue EngineAccelerating Topline Growth by Putting the Sales Team at the Center with Yogi Panjabi, Co-Founder at PeopleLensThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What if you could take your best-performing sales executive and clone him/ her? Or at least understand the behaviors and the attributes of that person that help them be more successful than their peers? In this episode of The Revenue Engine Podcast, Yogi Panjabi, the Co-Founder at PeopleLens shares why putting your sales team at the center of your revenue engine can help drive better topline growth, accelerate revenue, and help uplevel your sales organization. ...2022-11-0423 minThe Revenue EngineProduct Led Growth as a Mindset with Esben Friis-Jensen, Co-Founder and Chief Growth Officer at UserflowThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Product-led growth (PLG) is such a hot topic right now. But how do you know if this product-led motion is right for your business? In this episode of The Revenue Engine Podcast, Esben Friis-Jensen, the Co-Founder and Chief Growth Officer at Userflow, shares his perspective on how to set up a PLG motion for success.Esben is a huge champion of the power of product-led and shares best practices around a PLG motion...2022-10-2228 minThe Revenue EngineUnlocking Revenue Attribution with Steffen Hedenbrandt, Co-Founder and Chief Marketing Officer at DreamdataThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30In Marketing, attribution is always top of mind. But what about revenue attribution? How many of us have struggled to map attribution to revenue - across the end to end funnel - to really understand the impact of the various touch points across the customer journey?In this episode of The Revenue Engine Podcast, Steffen Hedenbrandt, the Co-Founder and Chief Marketing Officer at Dreamdata, shares his expertise and insights around what revenue attribution is, why it’s...2022-10-0733 minThe Revenue EngineUnifying Data Across the End-to-End Customer Journey with Abhijeet Vijayvergiya, CEO and Co-Founder at NektarThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30In this episode of The Revenue Engine Podcast, Abhijeet Vijayvergiya, the CEO and Co-Founder of Nektar, joins Rosalyn to discuss best practices for connecting your systems, connecting your data, and driving better productivity and visibility across your revenue team.🔗 LINKSConnect with Abhijeet on LinkedIn, or at Nektar.ai.Follow Rosalyn on LinkedIn.This episode is brought to you by Growth Forum - sign up for 30-days free, use the cod...2022-09-2332 minThe Revenue EnginePowering the Revenue Engine through Customer Success with You Mon Tsang, CEO and Founder at ChurnZeroThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“Customer Success connects why customers buy your solution with what your customers get using a proactive and prescriptive customer management approach to reach both your customer and your company’s goals.” - per ChurnZero’s CEO and Founder, You Mon Tsang. In this episode of The Revenue Engine podcast, serial founder and entrepreneur, You Mon Tsang, shares how to best leverage customer success to drive customer satisfaction, leading to customer retention and better revenue outcomes.Take a...2022-09-0929 minThe Revenue EngineThe Demand for Marketing Operations to Drive Revenue with Toby Murdock, CEO and Co-Founder at Highway EducationThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30The demand for marketing operations talent has exploded. But the supply of talent is scarce. What should organizations be doing to bridge the gap?In this episode of The Revenue Engine Podcast, four-time CEO and founder Toby Murdock, shares what he’s doing to serve as a bridge between underemployed professionals and talent-seeking marketing employers. He also shares his inspirational advice for those looking to build - or accelerate - their career in digital marketing and in...2022-08-1938 minThe Revenue EnginePowering the Revenue Engine by Selling Without Selling Out, with Andy PaulThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30For 30 years, Andy Paul has been in the sales world, leading sales teams, podcasting, consulting, advising, coaching, and even authoring three books. In this episode of the Revenue Engine podcast, Andy joins Rosalyn to share many learnings, insights, and advice on how to accelerate revenue, shorten deal cycles, and increase win rates. With over 194K followers on LinkedIn, you’ll want to grab a notebook with your headphones for this one.🔗 LINKSConnec...2022-08-0639 minThe Revenue EngineUnleashing the Power of Your Network with Thor Ernstsson, CEO and Founder at StrataThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30You know how important relationships are. Building, nurturing, and sustaining strong relationships are critical both personally and professionally.From a professional perspective, your network is gold. It is one of your greatest and most valuable assets. But it takes effort, time, and energy.In this episode of The Revenue Engine podcast, Thor Ernstsson, the CEO and Founder at Strata, shares his perspective on the importance of your network and how you can unlock...2022-07-1522 minThe Revenue EngineMoving from Product Qualified Lead to Revenue Expansion with Momo Ong, Co-Founder at HeadsUpThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Product Led Growth or PLG is a very hot topic. But the PLG strategy and motion is very different from the traditional Sales Led motion. And the requirements from an instrumentation and operational perspective, as well as from a data and insights perspective, are very different.In this episode of The Revenue Engine podcast, Momo Ong, the Co-Founder of HeadsUp, joins Rosalyn to discuss the differences between Product led and Sales led and what organizations should...2022-07-0822 minThe Revenue EngineData as a Strategic Asset with Mark Feldman, CEO and Co-Founder at RevenueBaseThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Having the right data is critical to every single part of your business, especially when it comes to revenue growth. In this episode of The Revenue Engine Podcast, Mark Feldman, the CEO and Co-Founder of RevenueBase. RevenueBase is a B2B Revenue Database as a service - a one-stop solution that delivers a complete and accurate revenue database for Marketing and Sales.Mark and Rosalyn discuss why companies need to stop treating their data a...2022-06-2429 minThe Revenue EngineAligning Sales Strategy with Sales Execution with Dharmesh Singh, CEO and Co-Founder at Fullcast.ioThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Why is Revenue Operations so complex? Each piece of the overall revenue operations framework is highly dependent on one another and one change can easily trigger a domino effect of changes.In this episode of The Revenue Engine, Dharmesh Singh, the CEO and Co-Founder at fullcast.io discusses the complexities and interdependencies of operations and how we can best align strategy to execution to optimize the revenue engine.🔗 LINKSConnect with...2022-06-1740 minThe Revenue EngineDissecting the Total Marketing Opportunity to Optimize Revenue with Ryan Detwiller, Founder at ScalepathThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Understanding the Total Addressable Market (TAM) is incredibly important to your business. Not only understanding the total market size and opportunity, but understanding where and how to focus to help build out the right GTM strategy. In this episode of the Revenue Engine podcast, Ryan Detwiller, the Founder of Scalepath, shares best practices around how B2B companies can assess and validate their TAM and identify the best growth opportunities.🔗 LINKSConnect with...2022-06-1025 minThe Revenue EngineDriving Predictable Revenue by Combining Science and Technology with a Human-Centered Approach with Steven Schmidt, CEO and Founder at TIDALThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Building top-of-funnel demand and predictable revenue is always top of mind for all executives, especially revenue leaders. But it’s not always easy. As Steven Schmidt, the CEO and Founder at Tidal says, “Top of funnel, if done right, earns you a spot for the rest of the funnel”.In this episode of the Revenue Engine podcast, Steven shares how you can leverage the science of high-tech solutions with the art of human communication to prov...2022-06-0348 minThe Revenue EngineAccelerate Your Product-Led Strategy with Tim Geisenheimer, CEO and Co-Founder at CorrelatedThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Product Led Growth. How do you know if PLG is right for your business? And if it is, how do you know when - if ever - is the right time to have Sales engage with the user? In this episode of the Revenue Engine Podcast, Tim Geisenheimer, the CEO and Co-Founder at Correlated, shares how to determine if PLG is right for your business. Then he goes a step further to discuss what companies are d...2022-05-2728 minThe Revenue EngineFinding Success and Winning with Transparency with Ryan Walsh, CEO and Founder at RepVueThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Transparency. Transparency leads to better outcomes for your team, for your business, and for your customers. But also for hiring. Especially in Sales. With an increasing demand for transparency by potential candidates, we are seeing companies support more transparency as it relates to compensation, earnings, and other data points, that in the past might have been more difficult in terms of visibility. In this episode of The Revenue Engine Podcast, Ryan Walsh, the CEO an...2022-05-2037 minThe Revenue EnginePowering the Revenue Engine with a Maniacal Focus on the Customer with Jennifer Brannigan, Chief Revenue Officer at PendoThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“Maniacal focus on the customer” is one of the values that Jennifer Brannigan, the Chief Revenue Officer at Pendo, shares in this episode of the Revenue Engine podcast. Pendo is on a mission to elevate the world’s experiences with software through their product adoption platform and as the CRO, Jennifer shares how this customer focus helps her and her team manage the user experience, provide better customer value, and ultimately, drive better revenue outcomes.Jennifer is a l...2022-05-1338 minThe Revenue EngineAccelerating Growth with a Buyers First Perspective with Mike Weir, Chief Revenue Officer at G2This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Buyers are more informed - and more demanding - than ever before. Helping the buyer should be the core focus for any business to help customers be successful, drive value, and keep them coming back. In this episode of The Revenue Engine podcast, Mike Weir, the CRO at G2, explains why taking a “Buyer First” approach vs a “Revenue First” approach is the way to drive revenue growth. Mike and Rosalyn also discuss the power of data and...2022-05-0632 minThe Revenue EngineOptimizing the Marketing Engine to Accelerate Revenue with Tim Parkin, President of Parkin ConsultingThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Marketing is a significant part of revenue growth. But how do you build and optimize the Marketing Engine? In this episode of The Revenue Engine podcast, Tim Parkin, the President of Parkin Consulting, shares how taking an approach of “Marketing Inside Out” with a “testing/ optimization” methodology, and not being afraid to fail, is the best way to accelerate revenue. With over two decades of experience bringing together behavioral psychology and technology, Tim provides strategic - and pract...2022-04-2924 minThe Revenue EngineRevenue Growth Through Customer Wellness and Value with Josh McCarter, CEO at MindbodyThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Few industries have been as impacted by the global pandemic as the wellness, health, and beauty industries. In this episode of The Revenue Engine Podcast, Josh McCarter, the CEO at Mindbody, shares how their organization was able to continue to drive and retain revenue during this challenging time through supporting and empowering their customers to be successful. Josh also shares his thoughts on “empowerment leadership”, driving alignment across the organization, and the power of Revenue Operations. Grab...2022-04-2241 minThe Revenue EngineBuilding the Revenue Analytics Engine with Mona Akmal, CEO and Co-Founder at FalkonThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30How do you get the right data, at the right time, to the right people? And once you have that data, how do you make it actionable? In this episode of The Revenue Engine Podcast, Rosalyn is joined by Mona Akmal, the CEO and Co-Founder at Falkon, a seasoned product and engineering executive, who has led teams at Microsoft, Code.org, Zulily, and Amperity. Mona shares the right way to approach insights and analytics bringing t...2022-04-1437 minThe Revenue EngineActivating Data to Power The Revenue Engine with Robin Spencer, Chief Strategy Officer at ClearbitThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30We all want data. We want more data. We want more meaningful data. Data is in abundance, but what we really need is to activate that data to drive better revenue outcomes and better experiences for our customers.In this episode of The Revenue Engine Podcast, Robin Spencer, the Chief Strategy Officer at Clearbit, discusses how organizations should approach their data strategy to power the Revenue Engine. Grab your headphones and listen to these great insights...2022-03-2532 minThe Revenue EngineCreating Meaningful Human Connections to Drive Customer Loyalty with Rebecca Grimes, Chief Revenue Officer at RubyThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30The belief that creating meaningful human connections in our technology-focused world builds trust, fosters customer loyalty, and helps our customer win new business. In this episode of The Revenue Engine Podcast, Rebecca Grimes, the CRO at Ruby, shares how putting the customer at the center of your business helps to drive revenue growth and retention. Rebecca also shares how she moved from Chief Marketing Officer to Chief Revenue Officer and how that journey has pr...2022-03-1849 minThe Revenue EngineBeing Empowered And Empowering Others: An #IWD2022 SpecialThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30The Revenue Engine podcast shares the stories of many incredible, powerful, female leaders. These are women who have climbed the proverbial corporate ladder and are continuing to grow in their careers while leading the charge. This week, Rosalyn celebrates International Women's Day 2022 in a special episode reflecting on the past year. You'll hear some of their best advice and insights from the empowered women who empower others. 🔗 LINKSFind our featured guests on Li...2022-03-0828 minThe Revenue EngineOptimizing the Revenue Engine through Optimizing the Salesperson’s Workspace with Pouyan Salehi, CEO and Co-Founder at ScratchpadThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Having access to the right data at the right time is a challenge for every revenue team. And more importantly, having the right visibility and insights into your business. How do you optimize this for the revenue process? Optimize the experience for the salesperson. Meet them where they work. How they work. In this episode of The Revenue Engine, Pouyan Salehi, the CEO and Co-Founder of Scratchpad joins Rosalyn to discuss how to improve sales efficiency a...2022-02-2541 minThe Revenue EngineShifting the Revenue Growth Journey Paradigm with Gabriella DeFlorio, CEO and Co-Founder at PrelayThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Life is known to throw us all curveballs at some point. For Gabriella DeFlorio, as a competitive college D1 cross country and track athlete, this was no different. As a one time Olympic trials hopeful, 7 leg surgeries later, she turned her passion towards technology. After being a part of different early stage companies, she saw where companies were struggling from a revenue perspective and decided to start Prelay, a platform that is helping revenue teams work t...2022-02-1830 minThe Revenue EngineReskilling and Upskilling to Accelerate SaaS Sales with Christine Rogers, President and COO at AspireshipThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Sales is a competitive industry. And SaaS sales is no different. Finding, hiring, and developing the right talent is critical to revenue growth. In this episode of The Revenue Engine Podcast, Christine Rogers, President and COO of Aspireship, shares how organizations can leverage the power of training and enablement to hire the right talent and build a winning team. She also shares how individuals with zero SaaS experience can uplevel their skill set to have a s...2022-02-1145 minThe Revenue EngineDriving the Revenue Engine with Services with Patrick Hudgins, CEO and Co-Founder at DelegateThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Revenue Operations is on the rise. But Revenue Operations requires such a broad skill set across strategy, people, process, technology, and data. What can organizations be doing to augment and power their Revenue Engine? In this episode of The Revenue Engine Podcast, Patrick Hudgins, the CEO and Co-Founder of Delegate, shares how he and his co-founder found that when it comes to revenue operations and technology, many revenue leaders do not want to learn the technology o...2022-02-0431 minThe Revenue EngineTransforming the Revenue Engine Through Artificial Intelligence with Heidi Messer, Chairman and Co-Founder at Collective[i]This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30The term “AI” is used everywhere and sometimes seems like a buzzword more than anything else. What is truly defined as “Artificial Intelligence” and how do organizations leverage AI to accelerate growth and retain revenue? In this episode of The Revenue Engine Podcast, Heidi Messer, a serial entrepreneur, board director, advisor, and investor, shares her insights into how organizations that have not embraced AI will be left behind. We also dive into how organizations can embark on true e...2022-01-2843 minThe Revenue EngineTransforming from Order Taker to Quota Breaker with Jason Cutter, CEO and Founder at Cutter Consulting GroupThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What does “being authentic”, “positive persuasion” and “intangibles” have to do with sales? These are steps in the journey to transform from order taker to quota breaker. In this episode of The Revenue Engine podcast, Jason Cutter, the CEO and Founder of Cutter Consulting Group, discusses how to help sellers move from being that pushy salesperson that everyone avoids to the thought partner capable of enabling and helping buyers using a human-to-human approach. Take a listen and l...2022-01-2132 minThe Revenue EngineA Steering Wheel for the CRO to Drive the Revenue Engine with Hayes Davis, CEO and Co-Founder at Gradient WorksThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Customer account ownership matters. And customer account ownership is a lot more than just rules of engagement, roles and responsibilities, and handoffs. Customer account ownership affects customer experience, customer retention, and ultimately revenue velocity and growth. In this episode of The Revenue Engine Podcast, Hayes Davis, the CEO and Co-Founder of Gradient Works, shares why customer ownership matters, how it is important to not only give your CRO data and insights, but also the steering wheel...2022-01-1442 minThe Revenue EngineChallenging the Status Quo with Nelson Gilliat, the Creator of the Buyer Centric Revenue ModelThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Most B2B companies follow a standard selling motion of marketing-led demand generation, outbound prospecting by SDRs and sales, and sales reps on quota and commission. But could this structure be out-dated? The answer is “yes” per Nelson Gilliat, the creator of the Buyer Centric Revenue Model. In this episode of The Revenue Engine Podcast, Nelson describes this new framework and challenges the Predictable Revenue Model. So grab your headphones and get ready to listen to a dif...2021-12-1748 minThe Revenue EngineEnabling Revenue Growth Through Learning with Ted Blosser, CEO and Co-Founder at WorkRampThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Many times, companies are started when a founder is faced with a problem that they are trying to solve - or there is some kind of “a ha” moment that is pivotal in the journey. But other times, founders like Ted Blosser, the CEO and Co-Founder at WorkRamp, are intentional in determining the right company, with the right fit, and the right vision. In this episode of The Revenue Engine Podcast, Ted shares his story of how h...2021-12-0331 minThe Revenue EngineRevenue Growth Through a People-First Culture with Lauren Kennedy, Founder of Coastal ConsultingThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What is one of the top things all leaders should be thinking about today to drive revenue growth? Lauren Kennedy, the founder and self-proclaimed Chief Marketing Nerd at Coastal Consulting, shares how People is the number one differentiator. Put the right people in the right seats to drive the revenue engine. Set clear goals around that. Set your intentions. Lay out the foundation of this is where we are going, this is how we are getting there, and...2021-11-2626 minThe Revenue EnginePersonal ABM Enablement for the Revenue Engine with Kristina Jaramillo, President and Partner at Personal ABMThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Buyers are becoming smarter, becoming more informed, and demanding much more before selecting a vendor - really a partner - to do business with. With this, targeted account based marketing has become increasingly important as companies try to cut through the noise and differentiate themselves from their competition. In this episode of the Revenue Engine Podcast, Kristina Jaramillo, a longtime marketing pioneer, and currently the President and Partner at Personal ABM, shares how to leverage account b...2021-11-1928 minThe Revenue EngineDelivering the Ultimate Sales Warrior with Jason Forrest, CEO and Founder of Forrest Performance GroupThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30How do you create and deliver the “Ultimate Sales Warrior”? Jason Forrest, the CEO and founder of Forrest Performance Group helps organizations recruit, assess, and train the Ultimate Sales Warriors to drive results.Jason is a well-known speaker, the author of several best-selling books, and a pioneer in recruiting and training top sales and management talent. In this episode of The Revenue Engine Podcast, Jason shares how to create the ultimate sales warrior, how to create a wi...2021-11-1332 minThe Revenue EngineDriving Product-Led Growth Through Data Insights with Aseem Chandra, CEO and Co-Founder of ImmersaThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30As more companies are shifting from sales-led to product-led, what are the primary considerations businesses should be thinking about before deciding if product-led is right for them? And what is the right data strategy for product-usage models? In this episode of The Revenue Engine Podcast, Aseem Chandra, a long-time marketing and product leader from Oracle and from Adobe, and currently the CEO and Co-Founder of Immersa, shares what he is seeing in the market and how i...2021-11-0533 minThe Revenue EngineFrom CMO to CRO. The Revenue Takeover with Brandi Starr, COO at TegritaThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together? In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long-time marketing executive, business owner, and best-selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. They also discuss the evolution of the role that Marketing pl...2021-10-3032 minThe Revenue Engine#OpsTherapy 6: Why is Forecasting So Challenging? Do we even need it?This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30We all know we need forecasting, but why is it so hard? Let's look at the Top 10 things organizations are doing wrong when it comes to forecasting to learn how to build a winning forecast structure.Connect with Rosalyn https://www.linkedin.com/in/rosalyn-santa-elena/This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW302021-10-2304 minThe Revenue EngineUsing Capital-As-A-Service for Revenue Growth with Hanna Kassis, CEO and Founder of OAREX.This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What does a law degree, a Masters in Financial Economics, and a CPA have to do with being a founder and CEO?Well, in this episode of The Revenue Engine Podcast, Rosalyn speaks with Hanna Kassis, the CEO and Founder of OAREX, about his journey that led him from law school to starting the Online Ad Revenue Exchange (OAREX). OAREX is a capital-as-a-service platform for digital media and advertising businesses, enabling them to obtain funding...2021-10-1629 minThe Revenue EngineTaking Sales Coaching to A Completely Different Level with Dave Kennett, CEO and Founder of ReplayzThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30We all know how critical sales coaching is to driving revenue growth, but how do you do coaching right? How do you even find time to coach?In this episode of The Revenue Engine Podcast, Dave Kennett, the CEO and Founder of Replayz, shares what sales leaders are doing right - and doing wrong - from a coaching and guiding perspective. And through his 100 Best Practices and proven framework, he shares how sales teams can up-level...2021-10-0837 minThe Revenue EngineWinning Revenue Strategies for CEOs with Alice Heiman, Founder and Chief Sales Energizer at Alice Heiman, LLCThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30If you are in sales, you have heard of Miller Heiman. And you’ve probably heard of Alice Heiman, the daughter of Stephen Heiman, who helped her father’s business, but then ventured out on her own over 20 years ago.Today, Alice is the Founder and Chief Sales Energizer of her own firm, Alice Heiman, LLC, guiding and coaching CEOs and sales leaders to develop winning strategies to drive revenue growth. Alice is a long...2021-10-0141 minThe Revenue EngineOptimizing Email Communication for Better Responses with Will Allred, COO and Co-Founder at LavenderThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30We are all bombarded with emails. So how do you cut through the noise and improve response rates? In this episode of The Revenue Engine Podcast, Will Allred, COO and Co-Founder of Lavender, sits down with Rosalyn and shares the Top 3 Tips to improve email effectiveness. Will also shares what revenue teams are doing right - and what they are doing wrong - when it comes to email prospecting and outreach. Take a l...2021-09-2448 minThe Revenue EngineMaking the World Customer-Centric with Gaurav Bhattacharya, CEO and Co-Founder of involve.aiThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“Believe in yourself” is one of the pieces of advice that Gaurav shares in this episode of The Revenue Engine Podcast. Gaurav is an immigrant entrepreneur who discusses how even as a CEO and two time founder, he still sometimes experiences imposter syndrome, but also shares how he works to address it and work through it. Gaurav has an incredibly inspirational story from humble beginnings in New Delhi, India selling pencils and pens on the st...2021-09-1734 minThe Revenue EngineFinding Your Voice and Powering Your Career with Stephanie Cox, President of LumavateThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“All I had to do was stop asking for permission, stop worrying about speaking up, and start doing what I know is best”. This is career advice from Stephanie Cox, the President at Lumavate, the no-code mobile app platform built for marketers to build, publish, and manage apps on their own. In this episode of The Revenue Engine Podcast, Stephanie shares her journey as a female leader who has grown her career from running market...2021-09-0655 minThe Revenue Engine#OpsTherapy 5: 20 Lessons for Parents and LeadersThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Recently Rosalyn celebrated her 26th mothers day of being a mother and 21 years of being a people leader. During this episode Rosalyn discusses her shared perspective that can be applied to both areas of life. These lessons are simple lessons that can help any parent or leader. Connect with Rosalyn https://www.linkedin.com/in/rosalyn-santa-elena/This episode is brought to you by Growth Forum - sign up for 30-days free, us...2021-08-3007 minThe Revenue EngineBeing a Successful Entrepreneur with Nicolas Vandenberghe, CEO and Co-Founder of Chili Piper and KosmoTimeThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Nicolas Vandenberghe is the CEO and Co-Founder of Chili Piper and of KosmoTime. In this episode of the Revenue Engine Podcast, Nicholas shares insights from his amazing entrepreneurial journey as an individual who has sold 3 tech companies and is currently the CEO of two successful businesses that are revolutionizing how revenue teams optimize meeting lifecycle automation and manage time for focused work.Nicolas is a true visionary who knows how to not only build a successful...2021-08-2143 minThe Revenue EngineBuilding a Winning Team through a Winning Culture with Dini Mehta, CRO at LatticeThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“Optimize for culture and people over pipeline”, says Dini Mehta, the Chief Revenue Officer at Lattice, the people management platform that empowers people leaders to build engaged, high performing teams. And what a perfect fit of leader, role, and company! Dini is a leader who values culture and people over growth and understands that when you build a winning culture and a winning team, revenue growth will happen. In the latest episode of The Revenu...2021-08-1429 minThe Revenue EngineMaking Your Customers Successful with Rosie Roca, CCO at HopinThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“We are all in customer success…” per Rosie Roca, Chief Customer Officer of Hopin, the company that is providing a virtual venue for live online events, which experienced significant growth in 2020 with all events, meetings, and social moving online and virtual. In this episode of The Revenue Engine Podcast, Rosie shares her incredible journey from her time working with the New England Patriots, her time at both Harvard and at Stanford, and her time at a start-u...2021-08-0635 minThe Revenue EngineDesigning Sales Solutions with the Salesperson in Mind with Eyal Orgil, CRO and Co-Founder of Dealhub.ioThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30With an engineering background and extensive experience in sales and marketing, Eyal Orgil is in a unique situation of understanding both the technical and the business aspect of sales technology. Eyal is the Co-Founder and CRO of DealHub.io, the Revenue Amplification Platform, providing a complete and connected revenue workflow from CPQ to CLM to proposals, subscriptions, and through document signature. In this episode of the Revenue Engine podcast, Rosalyn and Eyal discuss how the idea f...2021-07-3031 minThe Revenue EngineHow to Start Building Your Revenue Engine with Scott Sambucci, Founder and CEO of SalesQualiaThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30When you are an early stage founder, where - and how - do you start building your revenue engine?In this episode of The Revenue Engine podcast, Rosalyn discusses this and more with Scott Sambucci, the CEO and Founder of SalesQualia. SalesQualia focuses on helping enterprise technology startups ramp up - and scale up - their sales teams and increase revenue through founder coaching programs and sales coaching. And who is more qualified than S...2021-07-2442 minThe Revenue EngineA New Perspective on Successful Leadership with Casey Graham, CEO and Founder of Gravy, and Command AFThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“Bigger vision calls for lighter packing”. This is just one of the 40 lessons in 40 years that Casey Graham, CEO and Founder of Gravy and Command AF shares in this episode of The Revenue Engine podcast.Listen to one of the most hard-hitting, authentic, thought-provoking and inspirational discussions with 4 time company founder Casey Graham as he shares lessons learned, practical advice, and a fresh new perspective on being a leader and being successful in business and in life...2021-07-1647 minThe Revenue Engine#OpsTherapy 4: What is Revenue Operations and Why All the Buzz Now?This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What is Revenue Operations? Asking this question you hear many different responses. Roslyn describes Revenue Operations as the engine that drives, enables and optimizes the revenue process. It's the infrastructure, the people, processes, technology, enablement, and data that support revenue generating teams such as marketing sales, customer success support.During this episode Rosalyn talks about the impact Revenue Operations has across the entire customer journey and why RevOps is more than just a tactical p...2021-07-0906 min
Sales Tech PodcastPowering the Revenue Operations Engine with Clari’s Rosalyn Santa ElenaPowering the Revenue Operations Engine with Clari’s Rosalyn Santa Elena Welcome to Sales Tech Podcast, the show that talks about sales technology, what’s working, what’s not, and where the industry is going. In this episode, Thom sits down with sales leader, podcast host, and advisor, Rosalyn Santa Elena. Rosalyn is the Head of Revenue Operations at Clari, an organization that provides revenue teams with total visibility into their business, to drive process rigor, spot risk and opportunity in the pipeline, increase forecast accuracy, and drive overall efficiency. Today, Thom and Rosaly...2021-07-0625 minThe Revenue EngineWhy Hiring is Not the Only Way to Scale the Revenue Engine with Amir Reiter, CEO of Cloud TaskThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30“Stop selling and start helping” - this is one of the tips from Amir Reiter, the CEO and Founder of CloudTask. If you aren’t “helping” solve a problem, you’re going to have a tough time in business.Take a listen as Rosalyn dives into an authentic, real, and hard-hitting discussion with Amir and cover his thoughts on - Why the word “outsourcing” has been stigmatized Why the terms “inbound” and “outbound” are becoming irrelevantWhy it’s hard to...2021-06-2626 minThe Revenue EngineHow to Use Data to Scale the Revenue Engine with Nick Bonfiglio, CEO of SyncariThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30As a two time founder and CEO, Nick Bonfiglio knows what it takes to build a company. So what are the lessons learned? Nick shares three things that are important - Build the right team for the stage you are in Build a great product that solves a real problemMake sure you have an initial TAM and a path to TAM expansion that will help you build a big business Then he s...2021-06-1930 minThe Revenue EngineAccelerating the Revenue Engine with Kyle Lacy, CMO of LessonlyThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30How do you accelerate your career and grow? “Take risks. If it feels uncomfortable, do it”.That is just one of the pieces of advice from Kyle Lacy, Chief Marketing Officer at Lessonly.Kyle has built an amazing brand for Lessonly, he also has an amazing personal brand.In this episode of The Revenue Engine Podcast, Kyle’s talks about his first start up, how he created a revenue engine at Les...2021-06-0732 minThe Revenue EngineBuilding a Winning Team with Stephanie Valenti, COO of LoftwallThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What makes a great Sales Professional? How do you know that you are right for a role in sales? What are the key characteristics or personality traits that someone needs to be successful in sales? In this episode, Rosalyn sits down with Stephanie Valenti, as she shares her journey from the restaurant business to sales, sales leadership, and then to her current role of Chief Operating Officer at Loftwall.Stephanie shares tips for b...2021-05-2941 minThe Revenue Engine#OpsTherapy 3: The Characteristics of a Great RevOps LeaderThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What characteristics does a great RevOps leader need to exhibit? In this episode, Rosalyn shares the skills and qualities required to be successful, and how these characteristics help drive the Revenue Engine! Connect with Rosalyn This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW302021-05-2512 minThe Revenue EngineAccelerate Your Sales Velocity with Elay Cohen, Co-Founder of SalesHoodThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Strap in for the next 30 minutes as Rosalyn catches up with mover and shaker Elay Cohen! Recognized as one of the world's top sales experts, Elay not only co-founded SalesHood, he also authored top-selling books Enablement Mastery and SalesHood! Elay is on a mission to impact sales revenue with sales enablement and improve the working environment's future! Elay really walks the talk – this month, the team at SalesHood is unplugging and recharging with two days off as...2021-05-1432 minThe Revenue EngineHow to Solve Ops and Customer Pain Points with Brad Smith, Founder of Wizard of Ops and CEO and Co-Founder of SonarThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Follow the yellow brick road! We're off to see the Wizard, the wonderful Wizard of Ops!!! Get ready to be taken on an incredible journey with Brad Smith, founder of "Wizard of Ops", an insightful community for like-minded ops professionals to learn and inspire each other. You have to sympathize as Brad, CEO and Co-Founder of Sonar, shares how the fallout from a costly 'disaster', sparked the idea of Sonar, a system solving real problems in t...2021-05-0644 minThe Revenue EngineSolving Seller's Problems with Chris Rothstein, CEO and Co-Founder of GrooveThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Grab your earphones and get ready to be inspired as Rosalyn delves into the fascinating story of Chris Rothstein, CEO, and Co-Founder of Groove. Chris grew up in farmland Minnesota, then spent five years as one of the first people at Google Cloud in sales management. Working at Google with an amazing bunch of people and a significant technology budget but not finding sellers were hitting their maximum potential and getting what they needed, Chris identified s...2021-04-2927 minThe Revenue EngineFrom ABM to ABX with Marketing Pioneer Jon Miller, CMO of DemandbaseThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Imagine being the co-founder of not one, but two uber-successful, leading marketing software companies!This week on the Revenue Engine Podcast, Jon Miller, Co-founder of global marketing automation platform Marketo and ABM software Engagio, and currently the CMO of Demandbase, talks with Rosalyn about his entrepreneurial journey, and his vision for marketing. Jon shares how he built a brand for his tech-platform, and worked incredibly hard to find a way to differentiate, in a category that...2021-04-2233 minThe Revenue Engine#OpsTherapy 2: Eight Pro Tips to Drive Tech Stack AdoptionThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30With no shortage of technology for revenue teams today, how do you ensure success when implementing a new system or tool? How can you drive adoption?In this episode, Rosalyn shares 8 Pro Tips to ensure your success when implementing a new system or tool and make sure the revenue team actually use it!Tune in each month to the #OpsTherapy sessions, as Rosalyn shares her journey, career learnings, and how Revenue Operations is becoming...2021-04-1519 minThe Revenue EngineThe Secret Weapon for Scaling the Revenue Engine with Steve Goldberg, CRO of SalesLoftThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30What is the secret weapon when trying to scale the revenue engine? With the sales landscape rapidly changing, data and customer insight, are more important than ever before.How do organizations leverage this data and insight to make better decisions? The role of Revenue Operations has become a crucial business partner to help execute the go-to-market strategy.Join us in the latest Revenue Engine episode as Rosalyn and Steve Goldberg, the CRO of SalesLoft...2021-04-0840 minThe Revenue EngineWhy You Need a CRO to Drive the Revenue Engine with Warren Zenna, CEO and Founder of The CRO CollectiveThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30How do you know when to restructure and hire a Chief Revenue Officer? Still a relatively new role, the CRO structure, and responsibilities vary from company to company. Some may own the sales process end to end, whilst others only own net new acquisition.Join us in the latest Revenue Engine episode, as Rosalyn and Warren Zena, the Founder of The CRO Collective, discuss when and why it’s time for a CRO in your organization....2021-04-0145 minThe Revenue EngineHow to Turn Customers into Raging Fans with Udi Ledergor, CMO of GongThis episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30Why is it that some companies experience hyper growth while others don’t? This week we get the opportunity to talk with Udi Ledergor, the CMO of Gong, who shares with us why being obsessed with your customer will accelerate growth. Gong has achieved incredible results, and are consistently rated number 1 by their fan base. Thousands of companies don't just work with Gong, they have become raging fans. During the episode, Rosalyn uncov...2021-03-2434 min