Shows
Branding for Impact with Rosann LingScaling MedTech in Asia-Pacific: Insights from the FrontlinesIn this episode of the Branding for Impact podcast, we sit down with Alvin Tay, Corporate Strategy Manager at Bio Media Holdings and co-runner of Tech Brews. Alvin discusses his role in driving medical technology adoption and supporting APEC market expansion. The conversation highlights key trends in the health tech industry across APAC, including the rise of telehealth and the use of Asia as a test bed for innovation. Alvin also shares insights on the importance of partnering with local businesses, common mistakes health tech companies make when entering the region, and predictions for the future of h...
2025-07-0234 min
Branding for Impact with Rosann LingBeyond the Office: Building Ethical, Sustainable WorkspacesIn this episode of Branding for Impact podcast, we are joined by Rasheed Shroff, the founder of Dragonfly Asia Pacific and Banyan Workspace, Hong Kong’s first and only co-working space rooted in sustainable and ethical ways of doing business.Rasheed shares insights on the shift towards remote and hybrid work models, driven by the Covid-19 pandemic, and how Banyan was created to meet these changing needs. We discuss the importance of sustainability and responsible business practices, the various initiatives Banyan has implemented, and the creation of the Green Office Project. This episode is s...
2025-06-1035 min
Branding for Impact with Rosann LingLimitless Wellness: Trends, Truths & the Next Era of Fitness in AsiaIn this episode of the Branding for Impact podcast, we sit down with Tricia Yap, an international strength and performance coach, educator, speaker, and entrepreneur. Tricia shares her journey in pioneering female-focused health and fitness in Hong Kong and discusses her latest venture, Limitless, the first personal training gym in Hong Kong integrating fitness with functional medicine. We explore the shift in the health and wellness industry in Asia, the increasing focus on longevity and period health for Asian women, and the evolution of fitness concepts to appeal to older generations. Tricia also highlights the importance of a...
2025-05-2138 min
Branding for Impact with Rosann LingExploring the Rise of Plant-Based Food Businesses in Asia with Jane TanIn this episode of the Branding for Impact podcast, we chat with Jane Tan, founder of RÓA, an award-winning plant-based luxury cake and dessert brand in Singapore. Jane shares her journey of starting RÓA in 2019, emphasizing inclusivity by making products free from the top nine food allergens. We discuss the growing demand for plant-based indulgence in Asia, collaboration with international hotels, restaurants, and airlines, and expanding into new markets like Saudi Arabia. Jane also sheds light on adapting to different consumer preferences across various geographies and the importance of customer feedback in product development. Lastly, we explore po...
2025-04-2437 min
Branding for Impact with Rosann LingWhy Asia is Leading the Web3 Wave: Insights from Women in TechIn this episode of the Branding for Impact podcast, we chat with Melizza Anievas, co-founder and executive director of Women in Web3 Hong Kong. Melissa discusses her journey in building a thriving Web3 community with over 1,500 members and forming key partnerships with industry giants like Google and The Sandbox. The conversation covers foundational aspects of Web3, including decentralization and tokenization, and explores exciting trends in the Asia Pacific region. Melissa also shares insights on how brands can leverage Web3 technology for creative solutions and the significant role Asia plays in shaping the future of the global Web3 ecosystem.
2025-04-1036 min
Branding for Impact with Rosann LingThe Story of Ovolo Hotels: Building a Global Brand on Family ValuesIn this episode of the Branding for Impact podcast, we are joined by Shivang Jhunjhunwala, Chief of Staff at Ovolo Hotels. Shivang discusses the unique journey and growth strategies of the family-owned Ovolo Hotels, which boasts a collection of boutique lifestyle hotels and service apartments across Hong Kong, Australia, and Bali. We discuss the integration of technology and sustainability in the hospitality industry, the impact of the COVID-19 pandemic on travel trends, and the importance of personalized guest experiences. Shivang also elaborates on the brand's expansion challenges and opportunities, the role of a family-owned business in...
2025-03-2533 min
Branding for Impact with Rosann LingBreaking Barriers in Women’s Health: The Rise of FemTech in APACJoin in on our conversation with Lindsay Davis, founder of Femtech Association Asia, to discuss the significant strides being made in the Femtech industry across the region. Lindsay shares her journey from working in multicultural advertising to leading one of Asia's largest networks dedicated to improving women's health through technology. We discuss the growing market potential for FemTech, the challenges of underfunding and under-research in women's health, and the importance of collaboration and localization. Our conversation highlights the need for preventative care and the exciting future prospects in women's health and longevity. We als...
2025-03-0838 min
Branding for Impact with Rosann LingUnlocking Market Research in APAC: The Future of Consumer InsightsIn this episode of the Branding for Impact podcast, we sit down with Florian, a French B2B entrepreneur based in Hong Kong and founder of Standard Insights. With extensive experience in tech and Asia, Florian discusses the evolution and importance of market research in today's digitized and fragmented media landscape. We delve into how market research acts as a strategic investment for growth and differentiation, especially within the diverse and rapidly changing APAC region. Florian sheds light on the journey and philosophy behind Standard Insights, highlighting how they modernize data analysis to make market re...
2025-02-2639 min
Branding for Impact with Rosann LingEntering the Asian Beauty Market: Strategies for Success in 2025In this episode of Branding for Impact, host Rosann welcomes beauty expert Allie Rooke, founder of Clean Beauty Asia, to discuss the dynamic beauty market in the Asia-Pacific region. With over 17 years of experience working with renowned brands like Chanel, L'Oreal, and Burberry, Allie shares her insights on the opportunities and challenges faced by beauty brands in Asia. She highlights her expertise in clean and natural products, cruelty-free practices, and cross-border e-commerce, particularly in China. Allie's extensive experience living in various Asian cities equips her with a unique perspective on navigating diverse markets, making this ep...
2025-02-1134 min
Business Bites with Nina Aziz JustinMulticulturalism as the Magic Fuel in Entrepreneurialism / Rosann LingIn this Business Bites episode, I would be thrilled to welcome the inspiring Rosann Ling, a dynamic entrepreneur and brand strategist, whose multicultural roots span across Hong Kong and Taiwan and connect to a global professional journey.From a German school education to university in England, Rosann works with clients in Asia, Europe and Australia.Her experience embodies the power of cultural fusion in today’s interconnected business world.Key Takeaways for Small Business Entrepreneurs:1. Leverage Cultural InsightStand out by using your unique cultural perspectives to connect with a wider audience.2. Em...
2024-12-0440 min
Lead With Your VoiceWhat's to love about Podcasting? | LIVE at International Podcast DayWhat you are about to hear is hands down one of the most beautiful conversations about podcasting I ever had.
It all started with this very spontaneous idea of mine to get a bunch of podcasters together to honour International Podcast Day.
Podcasters are just so wonderful people, they really are, so I did anticipate a beautiful conversation unfolding, without following any speaking points or agenda
But what actually happened in that room was even more than I could have ever envisioned.
I could pull o...
2024-02-1956 minLead With Your VoiceBRAVO 👏 | Branding for impact by Rosann LingIn the Bravo Series I am celebrating the courageous and brave creators that I have the privilege supporting on their podcasting journey.
Today you hear what I love about Rosann Ling and her brilliant Podcast Branding for impact.
Branding for Impact Show description:
How do I create a brand with impact? Welcome to Branding for Impact Podcast, a show for NGO’s, Social Enterprises and Businesses ready to create a bigger purpose. Get clarity around your branding and business with bite-sized tips and simple, effective strategies that wi...
2023-09-0511 min
Branding for Impact with Rosann LingIs sustainability only for the rich? Plus Australia making historic progress to eliminate packaging wasteWelcome to July’s edition of Impactful Inspirations! We’re delighted to bring you our popular monthly newsletter in audio form.For those of you who aren’t yet subscribed to our newsletter, Impactful Inspirations is our monthly newsletter for you to get your monthly dose of branding and marketing news in the impact space. Topics we cover this month:How sustainable is Patagonia if no one can afford to buy it?Encourage Plant-Based diets with choice architecture, not bans or marketing stuntsWhat are the main barriers to adopting a more sustainable lifestyle?Mars ba...
2023-07-0713 min
Branding for Impact with Rosann LingThe unexpected path to Circular Fashion with Sharon TsangLearn about how this Hong Kong based sourcing and production consultancy is bringing sustainable solutions to the fashion industry.Our expert guest Sharon of ANEW Studios shares her entrepreneurial journey, the moment that pivoted her into this purpose-driven path and where she sees the space of circular fashion going.What we cover:- How we need to move past RECYCLING into ELIMINATING WASTE- The urgency for the fashion industry to reinvent itself through material innovation- Being proactive as a leader instead of letting the industry dictate where it’s go...
2023-06-131h 00Branding for Impact with Rosann LingThe role of NFT in brand experiencesThe possibilities of NFT outcomes are endless – but it doesn’t mean we should go into it just because “it’s the trend”.In collaboration with Digital Business Lab, we explore how NFTs can enhance brand experiences and provide unique customer experiences.What we cover in this episode:What is the purpose of the NFT?How does it add value to both the brand and the audience?How to use NFT as a tool, rather than a commodityUnderstand how the NFT fits into your brand story and holistic customer experienceT...
2023-03-2109 minBranding for Impact with Rosann Ling5 trends that will impact your brand in 2023Welcome to Season 2 of Branding for Impact Podcast! 2022 has been a year of realigning and reassessing our priorities. It’s an exciting time for brands to experiment with new ways of working, and new ways of interacting with consumers. In this episode, I’ll be covering 5 key trends we see that will impact your brand in 2023.What we cover:1:16 Reduce, recycle, reuse, repair: The second-hand market is booming, with consumers looking for more cost-effective and sustainable ways to shop. 2:27 Shopping Local: With the increase of remote work, there has b...
2023-01-3107 min
#impact Podcast: Social Impact | Social Entrepreneurship | Careers for Social GoodHow to build a brand that makes an impact and what mistakes to avoid | Rosann Ling |Prism CreativeFind show notes with all links mentioned here: https://www.hashtagimpact.com/podcasts-how-to-build-an-impactful-brand Want to join us for the next live recording? You can do so here: www.hashtagimpact.com/club
2022-08-3052 min
#impact | Social Impact, Social Entrepreneurship, Careers for Social GoodHow to build a brand that makes an impact | Rosann LingIn this episode you join us for our second LIVE recording within #impact Club – our monthly virtual coffee break get together where we celebrate our community’s big and small wins. In this LIVE recording we discuss what it means to build a brand from scratch and the particular challenges and opportunities within the social...
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2022-08-3052 minBranding for Impact with Rosann Ling3 marketing ideas you can steal right nowHow can you work smarter rather than harder on building brand awareness? Here are 3 ideas that you can steal right now to implement on your next marketing campaign!What we cover:02:05 Strategic product placement makes it hard to say no (Case study: Riparide - Zero)04:52 Think beyond the physical and into the 5 senses (Case study: Joloko)06:15 How intimate experiences are in demand in a post-covid world (Case study: La Taula)------------------------------------------If you’re interested to chat more about this topic, reach out to me on rosann@prismcreative.co....
2022-02-2208 minBranding for Impact with Rosann Ling2022 Guide: What you should know about Branding for sustainability and impactAre you ready to make an even bigger impact in 2022? Hear what social and environmental issues are close to the hearts of Hong Kongers, and most importantly for YOU, what they are asking of brands today.We recently completed a study with close to 300 Hong Kongers across all walks of life. Consumers are asking brands to step it up –– will your brand be one of them?In this episode, we’ll share the findings to these questions:Which generations are taking the most action in helping social/environmental issuesWhat's...
2022-01-2713 minBranding for Impact with Rosann LingQ&A: How to capture people’s attention, best email marketing practices and more….We’re kicking off the new year with a round of Q&A’s! Here are some of the burning questions that you’ve submitted over the holidays:How to make my instagram less messy, and more inviting?What are eDM best practices?How do I create a brand story when there’s none?How do I get more fundraising when we have no budget to spend on paid ads?How do I capture someone’s attention on my socials or website?Listen in to find out!What we cover:01:22 “How to make my IG g...
2022-01-1818 minBranding for Impact with Rosann LingWhat I learnt in 2021 as a business ownerWrapping up 2021 with some key lessons I learnt as a business owner around being an introvert, having the right mindset and the importance of self care. So often we only see the glamorous life of being an entrepreneur and all the wins that come with it. But I really wanted to reflect on some of the not so pretty stuff that goes on behind the scenes, and what I learnt from moments of self-doubt. I hope something in here resonates with you and see you in 2022!What we cover:02:18 Expand your comfort zone05:00...
2021-12-2215 minBranding for Impact with Rosann LingEasy, budget-friendly ideas to research your target audienceWhat if I told you target audience research could be easy, budget-friendly and FUN?! In this episode, I’m going to share 5 things that you can do RIGHT NOW to learn more about your target audience that we use very often in our projects that can either provide some really eye-opening insights or validate what you already know.What we cover:03:18 Gathering quantitative data with surveys04:54 How to get deeper insights with qualitative research08:11 Looking at other brands to borrow what’s already out there09:00 Immerse yourself in the target market envi...
2021-12-1313 minBranding for Impact with Rosann Ling3 biggest mistakes brand owners make and how to overcome themFeeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone! In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.What we cover:01:16 How not having a long term goal or being afraid to dream big hold you back from big success03:23 Not understanding what your unique selling point (USP) is, and what’s in it for people04:40 Stop waiting for thing...
2021-11-3008 minBranding for Impact with Rosann Ling7 ways brand building is a lot like datingOnline dating has proven to be a huge success for so many! What’s that got to do with branding?In this episode, we’re going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating.What we cover:01:35 Making a good first impression02:16 Transparency and honesty go a long way03:18 Don’t be a prick04:25 Focus on the next best step05:30 Keep them committed06:18 What’s in it for them?06:38 Your goal is...
2021-11-3008 minBranding for Impact with Rosann LingWhy you shouldn’t invest all your money into a logo designA logo is an important and impactful touchpoint –– most likely, one of the first points of connection with your audience. But don’t start designing it until you have this one key question answered.In this episode, I’ll be sharing why you shouldn’t invest all your money into a logo design, and how to focus on building a solid foundation to set up your brand for success.What we cover:02:00 What’s a logo?02:30 Top mistake people make when designing a logo and what to avoid03:35 How having a 10 year vi...
2021-11-2811 minBranding for Impact with Rosann Ling7 ways brand building is a lot like datingOnline dating has proven to be a huge success for so many! What’s that got to do with branding?In this episode, we’re going to talk about how the steps we take to building a long lasting, rewarding relationship with our audience is really a lot like dating.Connect with us on instagram @prismcreative.co
2021-11-2808 minBranding for Impact with Rosann Ling3 biggest mistakes brand owners make and how to overcome themFeeling overwhelmed, stuck, and don’t know what to focus on? You’re not alone! In this episode, I’ll share which mindset shifts can really help you get from a place of chasing perfection and procrastination, to feeling motivated and positive to get back on the brand building bandwagon.Connect with us on instagram @prismcreative.co
2021-11-2808 min
Branding for Impact with Rosann LingComing Soon - Branding for Impact PodcastWelcome to “Branding for Impact” podcast. I’m your host, Rosann, founder of Prism Creative. Join me as we talk about all things branding, marketing and myth-busting when it comes to making an impact.Season 1 will be filled with bite-sized tips, inspirational case studies and some of my personal experiences working with clients in your industry. You’ll hear about some of the most common mistakes I see people make when building a brand, and how to overcome them.I hope that this Podcast will become a resource for you to create an impact with confiden...
2021-10-0901 min
Feminine Business School007 - From Burned Out to Booked Out - Tripling Income During a Pandemic, Growing an Agency the Feminine Way and Prioritising Pleasure over Productivity - Rosann LingI’m really excited because today I’m interviewing a phenomenal woman and business owner who REALLY embodies feminine leadership and who also happens to be an incredible client, and this woman is Rosann Ling.Rosann Ling is the Founder & Creative Director at Prism Creative, a boutique branding agency that works with brave change-makers to bring their brands to life. With clients ranging from NGO's to Wellness Entrepreneurs to big Tech giants, her dream has always been to use strategy and design to engage, delight and drive purposeful impact.Rosann has...
2020-10-2733 min