Shows
The Ross Simmonds ShowThe Loneliness of Leadership: Founders, You're Not AloneIn this episode of The Ross Simmonds Show, Ross dives deep into a topic that many leaders shy away from: the loneliness of leadership. He opens up about his experiences as a solo founder, the mental and emotional burden that comes with leading organizations, and how success can bring unexpected isolation. More importantly, Ross offers practical and powerful advice on how leaders can build resilience, create support systems, and avoid common traps that lead to burnout and self-doubt.
If you’ve ever felt alone at the top, this is the reminder you didn’t know you needed.
...2025-06-2125 min
The Ross Simmonds ShowGenerative Engine Optimization & the Power of MemoryIn this episode of The Ross Simmonds Show, Ross dives deep into a major paradigm shift happening in search—Generative Engine Optimization (GEO). As AI-powered tools like ChatGPT, Claude, Google Gemini, and others increasingly influence how we discover information, traditional SEO practices rooted in rankings, backlinks, and page authority are rapidly becoming outdated.
Ross unpacks how memory, personalization, and context are reshaping discoverability and what brands and marketers must do to stay competitive in this new era. From building real author entities to creating multi-format content experiences, you'll learn actionable strategies for future-proofing your content marketing and se...2025-06-1422 min
The Ross Simmonds ShowThe AI Hype Cycle in MarketingIn this episode of The Ross Simmonds Show, Ross cuts through the overwhelming noise around AI in marketing to reveal what’s real, what’s useful, and what’s pure hype. From AI-fueled content creation and personalization to ads, analytics, and the dangers of AI deepfakes, Ross shares his honest take on how marketers can harness AI effectively—without losing their creativity (or their jobs). Hint: AI isn’t here to replace great marketers, but it will expose mediocre ones. Whether you’re feeling FOMO about AI tools or tired from constant information overload, this episode offers grounded insights and an actio...2025-05-3121 min
Attributed - A podcast by DreamdataB2B Content Distribution Masterclass: Live with Ross Simmonds"If a tree falls in the woods but no one sees it. Did the tree even fall?"This infamous quote has never been more true for B2B Content.It's not enough today to do great content. Content needs to be marketed. Content must be distributed to actually be of value.That is why we are hosting a sharp talk with Ross Simmonds, CEO of Foundation. Ross is a B2B content marketing mastermind and the creator of the Content Growth Framework.This session will...2025-05-2752 min
The Ross Simmonds ShowGoogle AI ModeIn this special episode of Create Like the Greats, Ross Simmonds explores the monumental changes coming to search, marketing, and SEO in light of Google’s latest announcement at I/O 2025: the launch of AI Mode. Ross delivers a deep dive on the implications of AI-driven, personalized search experiences, task automation, and the end of traditional SEO practices as we know them. Learn how marketers must rethink strategies around intent, trust, authority, and omnichannel presence to stay relevant in a radically transforming digital landscape.
Key Takeaways and Insights:
Google I/O 2025 & The Bi...2025-05-2417 min
The Ross Simmonds ShowBehind the Scenes with Ross: A Big New ChapterIn this episode of Create Like The Greats, Ross Simmonds shares a personal journal-style update on his business journey and a major new strategic partnership. Ross walks listeners through the evolution of his brand Foundation Marketing, a newly formed alliance with education-sector marketing leader Carnegie, and the power of delivering value in every room you enter. This episode delivers insight into the journey from humble beginnings to significant success and highlights the long-term impact of authentic relationship-building, content creation, and value-driven partnerships.
Key Takeaways and Insights:
A Major Partnership Announcement
...2025-05-1010 min
The Ross Simmonds ShowSEO, Reddit & the Future of MarketingIn this special episode of Create Like the Greats, Ross Simmonds sits down with SEO expert Garrett Sussman from iPullRank for a dynamic conversation recorded ahead of SEO Week. They unpack the current and future state of search, the increasing relevance of Reddit in SEO strategies, and how marketers must evolve with AI-driven search behaviors. Ross also previews his upcoming SEO Week talk on Reddit, AI, and user-generated content—and shares a tactical gem that every brand should act on today.
Key Takeaways and Insights:
SEO Week 2026 Preview
SEO Week wi...2025-05-0317 min
The Ross Simmonds ShowBrands Can Influence LLMsIn this episode of Create Like The Greats, Ross dives into the evolving landscape of digital marketing in the era of artificial intelligence and large language models (LLMs). He challenges brands to rethink their approach by understanding that today’s most influential "audiences" aren't just humans—they're machines. Ross outlines how AI tools like ChatGPT, Perplexity, Google’s AI Overviews, and others scrape public content to generate recommendations and answers for users, and how brands can strategically position their content to become part of this intelligence loop. Whether it’s SEO, Reddit commentary, or owning bottom-of-funnel content, Ross shares powerful...2025-04-2613 min
The Ross Simmonds ShowConscious LeadershipIn this episode of Create Like The Greats, Ross offers a transparent reflection on a book that has significantly impacted his leadership and personal growth journey in 2025 — The 15 Commitments of Conscious Leadership by Jim Dethmer, Diana Chapman, and Kaley Warner Klemp. Ross walks through all 15 commitments outlined in the book, sharing real-life examples and insights from his entrepreneurial journey. If you're striving to lead consciously, foster better teamwork, and level up your self-awareness, this episode is packed with actionable takeaways for you.Key Takeaways and Insights:1. Radical Responsibility
Embrace ownership for ev...2025-04-1747 min
The Ross Simmonds ShowReflections from Spryng 2025In this episode of Create Like The Greats, Ross returns from the Spring 2025 event buzzing with creative energy, fresh ideas, and deep insights on marketing, AI, community, and consistency. He shares standout conversations, tools worth exploring, and reflections on how face-to-face connections still matter in a digital-first world. Ross also dives into highlights from presenting Distribution.ai, lessons from fellow marketers, and personal takeaways on building sustainable growth—both for business and personal development.Key Takeaways and Insights:1. Why Spryng 2025 Was Different
Spryng 2025 stood out not because of ke...2025-04-1112 min
The Ross Simmonds ShowWhat I'm Hoping to Learn at Spryng 2025In this episode of Create Like The Greats, Ross Simmonds, founder of Foundation and Distribution.ai, opens up about his expectations and goals ahead of attending Spryng 2025, a gathering of senior B2B SaaS marketers in Austin, Texas. For the first time in a while, Ross is attending an event not as a speaker but as a participant. He shares how this shift changes his experience and outlines his motivations for attending: learning, connecting, and gathering feedback for his new project, Distribution.ai.Key Takeaways and Insights:1. Introducing Distribution.ai
A...2025-04-0411 min
The Ross Simmonds ShowTapping Into the Power of Deep Research in ChatGPTIn this episode of Create Like The Greats, Ross Simmonds takes us behind the scenes of one of the most exciting AI developments in recent months—ChatGPT's Deep Research feature built on OpenAI's O3 reasoning model. This episode provides a detailed breakdown of how Deep Research can help with competitive analysis, persona building, content strategy, and thought leadership. If you're someone who works with data, content, or digital strategy, this episode is packed with actionable insights.Key Takeaways and Insights:🔍 Introduction to Deep Research
"Deep Research" is the latest tool from OpenA...2025-03-2922 min
The Ross Simmonds ShowQuestions From The B2B CommunityIn this episode, Ross Simmonds conducts an insightful discussion with an AI, answering five crucial questions about B2B marketing strategies. If you're looking to enhance your B2B marketing efforts, this episode is packed with valuable insights on content marketing, lead generation, and evolving buyer behaviors.Key Takeaways and Insights:1. Key Differences Between B2B and B2C Marketing
Decision-Making Factors:
B2C purchases are driven by personal emotion and individual financial decisions.
B2B decisions involve multiple stakeholders, procurement teams, and higher scrutiny, especially for expensive...2025-02-2822 min
The Ross Simmonds ShowGoogle Ads Mistakes To AvoidIn this episode of Create Like The Greats, Ross Simmonds dives deep into the common mistakes that SaaS companies are making with their Google Ads strategies. Despite advancements in marketing and AI tools, many businesses are still falling into the same traps they did years ago. If you're struggling to make your paid search campaigns profitable, this episode will help you identify missteps and optimize your approach for better ROI.Episode Breakdown & Key TakeawaysWhy SaaS Companies Struggle with Google Ads
Many SaaS businesses fail to drive ROI...2025-02-1418 min
The Ross Simmonds ShowThe Art and Strategy of Effective Content RepurposingIn this episode, we're diving into the art and science of content repurposing with some of the sharpest minds in the industry. Ross Simmonds, Anna Furmanov, and Emily Kramer join Riverside webinar host Kendall to break down their proven strategies for content repurposing, from leveraging AI tools to audience research techniques that fuel meaningful engagement. Whether you're trying to grow your audience, sell a product, or simply maximize your content's lifespan, these actionable insights will transform how you think about repurposing. Packed with practical examples, tech hacks, and processes, this episode is your blueprint for creating versatile, high-impact content.2025-01-301h 02
The Ross Simmonds ShowUnlocking the Power of Content DistributionIn this episode, Ross shares an engaging conversation he had with Vince Nero from BuzzStream, diving into content distribution. Together, they discuss practical strategies to help marketers improve their reach and make a bigger impact in today’s digital landscape. Ross also highlights key lessons from his book, Create Once, Distribute Forever, offering fresh perspectives on how marketers can rethink their approach to content. Packed with actionable advice and real-world examples, this episode is perfect for anyone looking to step up their content distribution game.Key Takeaways and Insights:1. Th...2024-12-2757 min
The Ross Simmonds ShowThe Right Thing to Focus OnIn this episode of Create Like the Greats, Ross shares his personal journey of learning to manage time, energy, and focus with intention. He explores six key areas that have shaped his approach to prioritizing what matters most, emphasizing that focus evolves with life’s changing seasons. Whether you’re 19 or 65, refining your focus is essential for meaningful growth and success.Key Takeaways and Insights:1. Building Meaningful RelationshipsMeaningful relationships thrive on mutual support and genuine connection, not one-sided asks. Ross shares how some only reach out duri...2024-12-2118 min
The Ross Simmonds ShowCircle of Control vs. Circle of ConcernIn this episode of Create Like the Greats, Ross Simmonds dives into the transformative concept of the “Circle of Control vs. Circle of Concern.” In a world where being "too busy" often becomes a badge of honor, Ross challenges this mindset by exploring how the time we save from one distraction is often squandered on another. Drawing on Stephen Covey’s timeless framework from The 7 Habits of Highly Effective People, Ross provides actionable advice to help listeners identify what truly matters, focus on what they can control, and let go of what they can’t. Whether you're an entrepreneur, executiv...2024-12-1311 min
The Ross Simmonds ShowTommy Walker on The State of DiscontentIn this episode of Create Like the Greats, Ross sits down with Tommy Walker to dive into his groundbreaking report, The State of Discontent, which reveals critical challenges and emerging trends in the content marketing industry. Through in-depth interviews and data analysis, Tommy highlights the gaps in audience research, the evolving role of meaning in storytelling, and the ethical use of AI in content creation. Together, they discuss how marketers can adapt their strategies, embrace innovation, and foster stronger team dynamics to thrive in a rapidly changing landscape. This conversation is packed with actionable insights for...2024-11-291h 12
The Ross Simmonds ShowThe Content Relay: How to Get More From Your ContentIn this episode of Create Like the Greats, Ross shares effective strategies for maximizing the return on investment (ROI) from long-form content. He delves into the importance of repurposing content and building a sustainable content marketing strategy to extract maximum value from a single high-quality piece. From generating micro-content to strategically distributing material across various platforms, Ross outlines essential techniques for extending the reach and impact of your content in today’s competitive marketing landscape. Tune in to learn how to create a ripple effect from your original content, turning it into a resource that keeps delivering results....2024-11-2206 min
The Ross Simmonds ShowWhat Reddit Metrics Should You Track? A Reddit MasterclassIn this episode of Create Like the Greats, Ross breaks down the essentials of marketing on Reddit—covering the metrics that matter, strategies that actually work, and the mistakes that brands often make when they step onto the platform. Ross lays out actionable steps to help marketers make an impact, from tracking engagement to building genuine relationships and delivering content that truly adds value. Whether you’re new to Reddit or looking to level up your approach, this episode is your guide to getting it right on Reddit.Key Takeaways and Insights:2024-11-1520 min
The Ross Simmonds ShowWhat Is A Content Marketing Remix A Deep DiveIn this episode of Create Like the Greats, Ross dives into the concept of the "content marketing remix," an innovative approach to amplifying content reach by repurposing and reformatting existing material. By remixing content across different platforms, marketers can engage new audiences while maximizing the impact of their original work. Ross shares actionable insights and examples, demonstrating how to creatively recycle content to keep it fresh and relevant. Key Takeaways and Insights:1. Understanding the Content Marketing RemixThe content marketing remix is the practice o...2024-11-0808 min
The Ross Simmonds ShowSaaS + Media: Semrush Acquiring More SEO BlogsIn this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze the competitive edge gained through strategic acquisitions, particularly in the SaaS space, and the vital role SEO and backlinks play in maximizing the value of these deals. Key Takeaways and Insights:1. The V...2024-10-2515 min
The Ross Simmonds ShowContent Marketing Strategy for Boring IndustriesIn this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is packed with insights on influencer marketing, distribution tactics, and leveraging newsletters to tell a brand’s story effectively. Key Takeaways and Insights:1. The Linear Process of B2B MarketingR...2024-10-1137 min
The Ross Simmonds ShowThe Intelligence Age [Thoughts]In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption and how those who take advantage of it now will have a significant edge in the future. Key Takeaways and Insights:1. People H...2024-10-0320 min
The Ross Simmonds ShowWhy Content Distribution Is Important in 2025In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path to entrepreneurship. He also dives into the concept of "Create Once, Distribute Forever," offering practical insights into maximizing the reach of your content. Plus, he shares valuable lessons on work-life balance, hiring your first employee, and even...2024-09-2650 min
The Ross Simmonds ShowThe One Book I've Given To Over 30 People Since Reading ItIn this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at scale. Ross also discusses how listening attentively, showing positivity, and making others feel valued can significantly enhance both personal and professional relationships. These insights are key to not just winning clients, but creating lasting, impactful connections....2024-09-1917 min
The Ross Simmonds Show28 Content Ideas For LinkedIn That You Can StealIn this episode of Create Like the Greats, Ross uncovers content ideas to help you elevate your LinkedIn strategy and drive meaningful engagement. From leveraging social media to celebrating key milestones and engaging influencers, Ross dives into practical tactics to optimize your content for maximum impact. Ross also explores personalized marketing tools, the power of building human connections, and how to debunk common misconceptions about content creation. Tune in to discover these actionable strategies and start transforming your LinkedIn presence today!Key Takeaways and Insights1. Leveraging Social Media to D...2024-09-1223 min
The Ross Simmonds ShowFantasy Football Meets Business StrategyIn this episode of Create Like the Greats, with the new Fantasy Football season upon us, Ross revisits an old episode about Fantasy Football and draws parallels between fantasy football strategies and business success. Ross explores how decision-making in the game mirrors the strategies used in the business world. He talks about building your dream team, managing high-performing talent, eliminating bias, and even smack talk—yes, you heard that right! Tune in to discover how lessons from fantasy football can help you optimize your approach to leadership and strategic planning in business.Key Takeaways an...2024-09-0530 min
The Ross Simmonds ShowExploring Prompt Engineering in Marketing Strategy with Ethan CrumpIn this special episode of Create Like the Greats, Ross is joined by Ethan Crump, a Senior Content Marketing Specialist at Foundation, to unveil the concept of prompt engineering and its significance in leveraging innovative tools like ChatGPT, Claude, and Perplexity. The conversation delves into how prompt engineering is shaping marketing strategies, exploring its growing influence in the field. Ross and Ethan also discuss the benefits, offering insights into various prompts that can be utilized to enhance AI-driven marketing campaigns.Key Insights1. Partnering with AI for Enhanced Productivity2024-08-2938 min
The Ross Simmonds ShowThe Key to Better ContentIn this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. They explore how content creation is evolving, especially in light of new technologies, and discuss what this means for writers moving forward. The episode dives into the importance of storytelling, the shifting role of content marketers, and practical strategies for making the most of your content. Ross emphasizes the importance of balancing technology with human creativity and strategic thinking in the ever-changing world of content marketing.Key Takeaways and Insights:2024-08-221h 04
The Ross Simmonds ShowContent Repurposing 101: The MasterclassIn this episode of Create Like the Greats, Ross shares valuable insights on how to effectively repurpose your content. He emphasizes the importance of constantly thinking about how to repurpose content within your library and highlights the power of turning words into visuals. Ross also discusses the repurposing process, from conducting an audit to utilizing third-party voices. He explores various methods of repurposing content, including transforming ebooks into blog posts and leveraging presentations for multimedia assets. Key Takeaways and Insights:1. Turning Words into VisualsTransform text-based content in...2024-08-1530 min
The Ross Simmonds ShowHow The Content Game Has Changed + My Video BetIn this episode of Create Like the Greats, Ross delves into the evolving landscape of video marketing, particularly within the B2B realm. Drawing from his experience with the Cut30 program, he explores how these insights have shaped his approach to crafting impactful video content. Ross discusses the power of targeted audience outreach and the need to shake up traditional video marketing methods. Key Takeaways and Insights:1. Targeted Audience OutreachRoss emphasizes that truly effective B2B video marketing starts with a deep understanding of the audience. Th...2024-08-0809 min
The Ross Simmonds ShowThe Impact of AI on Marketers: Insights from Ross Simmonds and Joe GloverIn this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of AI on the marketing industry, focusing on various tools and their practical uses. The conversation highlights how AI can enhance efficiency while emphasizing the irreplaceable value of human creativity in storytelling. With a mix of innovative AI insights and the importance of human touch, this episode provides a fresh look at the evolving landscape of marketing.Key Takeaways and Insights:1. AI Tools for Creative...2024-08-011h 00
The Ross Simmonds ShowOpenAI Partnerships: What They Mean For MarketersRoss dives deep into the fascinating world of OpenAI and its recent partnerships, exploring how these collaborations are reshaping the landscape of content creation and the implications for marketers. Ross also touch upon some controversial aspects related to OpenAI and shed light on the potential long-term effects on various creative industries.Key Takeaways and Insights:1. OpenAI's Partnership with AppleOn June 10, 2024, OpenAI and Apple announced a groundbreaking partnership aimed at leveraging OpenAI's advanced technology to develop innovative products. This collaboration is set to streamline text creation directly...2024-07-2518 min
The Ross Simmonds ShowHow MasterClass Built a $2.8 Billion EdTech Empire in 7 yearsIn this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He dissects MasterClass's innovative content strategy, their mastery of video and animations, their focus on search intent, and their success in generating backlinks. Ross underscores the critical importance of knowing your audience, consistently offering value, embracing outbound marketing, and leveraging remarketing and reactive storytelling techniques. The episode's main takeaway is the power of creating and distributing high-value content.Key Takeaways and Insights1. Leveraging Video ContentMasterClass places...2024-07-1956 min
The Ross Simmonds ShowInsights from Chris Meabe: How Dialpad Generates Massive Organic Traffic Using Programmatic SEOIn this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special approach Dialpad uses to capture traffic and the innovative techniques that set them apart in the competitive landscape.Key Insights1. SEO and Programmatic SEOSearch Engine Optimization (SEO) revolves around identifying relevant keywords and...2024-07-1143 min
The Ross Simmonds ShowReddit Is Dominating SEO Right NowIn this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This episode offers valuable insights for businesses looking to leverage Reddit's growing influence to enhance their digital strategies and engagement.Key Takeaways and Insights1. The Google and Reddit Partnership 2024-07-0421 min
The Ross Simmonds ShowHow To Create Content Based on Google LeakIn this episode of Create Like the Greats, Ross unpacks the recent Google leak with expert precision. Discover how the leak's revelations can transform your approach to content creation and SEO. From diving deep into the nuances of crafting quality content to enhancing user experience and leveraging Google’s resources, Ross provides a treasure trove of insights. Whether you're a seasoned marketer or a burgeoning content creator, this episode is packed with strategies to elevate your digital presence and secure that coveted top spot in search rankings. Key Takeaways and Insights: 1. Content Qua...2024-06-2733 min
The Ross Simmonds ShowChatGPT For Keyword Research & Marketing Research: Why You Shouldn't Trust It (Experiment)In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in these claims and emphasizes the dangers of relying on AI for such critical SEO tasks. This episode is unique as Ross shares a comprehensive presentation on the topic. Tune in to this eye-opening episode and discover why following these misguided...2024-06-2015 min
The Ross Simmonds ShowMastering Digital Marketing: AI, SEO, and Content DiversificationIn this episode of Create Like the Greats, Ross shares valuable insights into the world of marketing, SEO, and content creation. He discusses how businesses can boost their online presence, attract new customers, and foster growth by integrating these strategies. He talked about the fundamentals of marketing, utilizing AI-driven tools, optimizing content for search engines, and tailoring strategies to suit different business types and platforms. By implementing these tactics, you can successfully navigate the ever-evolving landscape of digital marketing.Key Takeaways and Insights1. The Power of CommunitiesMany people overlook...2024-06-1315 min
The Ross Simmonds ShowGregory Kennedy on Unlocking B2B Marketing with AI: Navigating New ParadigmsIn this episode of Create Like the Greats, Ross sits down with Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B marketing. Their chat revolved around Kennedy's report, "New Paradigms in B2B Marketing," unpacking crucial ideas resonating with marketers navigating the digital landscape. Gregory highlighted the transformative role of AI, the importance of optimism in online interactions, and the enduring relevance of classic marketing frameworks. Key Takeaways and Insights1. AI-Driven Personalization as a TrendThe growing importance of AI-driven personalization in marketing strategies. Traditional m...2024-05-3050 min
The Ross Simmonds ShowAlessandra Colaci on AI and Marketing at Humans + AI: Unlocking the Power of AI in MarketingIn this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation. Throughout the conversation, they highlight the importance of understanding AI's capabilities and embracing its role in shaping the future of marketing.Detailed Breakdown 2024-05-0251 min
The Ross Simmonds ShowLeveraging AI for DistributionIn this episode of Create Like the Greats, Ross shares insights from his recent interview on the podcast Distribution First, hosted by Justin Simon. They explore how marketers can use AI to enhance distribution strategies, emphasizing its role as an augmentation too rather than a replacement tool. The conversation also touches on the impact of AI on plagiarism, the value of communities in career development, and the power of repurposing content for efficient distribution.Detailed Breakdown 1. AI as an Augmentation Tool, not a Replacement:Ross emphasizes that A...2024-04-2554 min
The Ross Simmonds ShowBook Launch - Create Once, Distribute ForeverIn this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forever." With a behind-the-scenes look at his launch strategy, Ross shares the excitement, challenges, and successes he's encountered. From podcast interviews to social media engagement and lessons learned along the way, Ross leaves no stone unturned. Despite a few hiccups, Ross's gratitude for his community and determination to make a difference resonate deeplyDetailed Breakdown 1. Getting on PodcastsRoss talks about how he p...2024-04-1822 min
The Ross Simmonds ShowWhy I Wrote Create Once Distribute Forever - My New BookIn this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehensive guide for individuals and businesses striving to effectively distribute their stories and engage with their target audience. In this episode Ross provides a glimpse into the Create Once, Distribute Forever sections and how it can help you master content distribution. Don't miss the opportunity to read "Create Once, Distribute Forever" for a deeper dive into enhancing your content distribution efforts.Detailed Breakdown 1. Distribution 101In...2024-04-1217 minThe Ross Simmonds ShowVince Nero On Marketing At Buzzstream, Digital PR, Link Building, and SEOIn this episode of Create Like the Greats, Ross sits down with Vince Nero, the Director of Content Marketing at Buzzstream. They talked about evolving landscape of digital PR, link building, and SEO and provides valuable insights into the world of digital marketing, emphasizing the importance of digital PR and link building in content marketing strategies. This episode highlights the need for personalized outreach, quality content creation, and staying ahead of the ever-changing landscape of search engines.Key Takeaways and Insights1. The Rise of Digital PRVince talks about how UK has been a...2024-04-091h 07
The Ross Simmonds ShowMarketing Series Part 1: Navigating AI in MarketingIn this episode of Create Like the Greats, Ross delves into dynamic conversations with some of the best marketers in the industry — Bryan Casey, Rowan Tonkin, Joel Klettke, and Ronnie Higgins. Ross’ conversations with these seasoned marketing experts are all about strategies, tips, and inspiration.Detailed Breakdown:
Bryan Casey reflects on the challenge of maintaining quality while considering the integration of AI-generated content into their strategy. He begins by acknowledging a Twitter comment about ChatGPT responses, highlighting his company's commitment to crafting high-quality content through investment in skilled individuals. Bryan expresses skepticism about AI's...2024-03-2841 min
The Ross Simmonds ShowCustomer Research: How To Get Closer To Your Audience Faster Than UsualIn this episode of Create Like The Greats, Ross shares a question received from an acquaintance facing a career transition, moving from a familiar industry to a completely new one, necessitating a deep understanding of a novel customer base and industry dynamics. He outlines strategies and techniques employed at Foundation Marketing for effectively onboarding and driving results for clients through comprehensive customer and audience research. Ross emphasizes the importance of becoming customer-obsessed, offering practical advice on connecting with customers directly through calls, studying competitors, attending industry events, exploring customer reviews, and leveraging resources like newsletters and sales c...2024-03-1525 min
The Ross Simmonds ShowHow Ahrefs Built A Content Moat On The Back Of SEO, YouTube & ToolsIn this episode, Ross explores SEO in digital marketing, focusing on Ahrefs, a $100 million business that has transformed how marketers approach search. Meet Dmytro Gerasymenko, the visionary behind Ahrefs, as he unveils the core elements that catapulted Ahrefs into a market leader. From brand essence to infrastructural brilliance, get ready for an exclusive peek behind the curtain.Tim Soulo, the marketing lead at Ahrefs, joins the conversation, spotlighting the latest innovations Ahrefs has up its sleeve. It's not just about features but their relentless pursuit of consistency mingled with bold experimentation.----2024-01-251h 05
The Ross Simmonds ShowWhy Unscalable Content Is The Future Of SEO TodayIn this episode, Ross discusses the importance of unscalable content for brands looking to stand out in search engine results. He explores how AI can be used to create a large quantity of mediocre content but emphasizes the need for marketers to prioritize quality and human creativity in their content strategies. Ross suggests that brands should invest in creating unique and labor-intensive content assets that cannot be easily replicated by AI-driven competitors.Key Discussion Points:- Unscalable content is crucial for brands that want to rise to the top of search engine...2024-01-2114 min
The Ross Simmonds Show30+ ChatGPT Prompts For Marketers To StealIn this episode, Ross explores the power of ChatGPT to enhance your content creation process. He shares 30 prompts that can inspire engaging content and increase productivity.Key Takeaways:1. ChatGPT's ability to adopt the persona of any author can assist in writing content inspired by their unique style. 2. Utilize ChatGPT to generate a list of 20 titles, but be aware that creating all the accompanying content within seconds may be challenging. 3. Leverage ChatGPT to develop content that drives sales, such as creating posts answering frequently asked questions about your service. 2024-01-1328 min
The Ross Simmonds ShowPredictions For 2024: What We Can All Expect [AI, Will Smith, Super Bowl, Lay Offs & More]In this episode, Ross, founder and CEO of Foundation, discusses various topics ranging from the inner workings of great creators to his thoughts on upcoming trends and predictions in the business and marketing world. He also provides insights into specific areas such as AI content creation, movie trailers, marketing conferences, and personal goals for the year.Key Discussion Points:1. Apple's Continuous Success:- Apple is predicted to ride a wave of success without facing any major issues in the coming years.- More acquisitions of B2B tools...2024-01-1119 min
The Ross Simmonds ShowMy Favorite New Years Habit: A Year CompassIn this episode, Ross discusses the importance of New Year's resolutions and introduces the YearCompass as a useful tool for designing an ideal life. He breaks down some of the questions from the Year Compass and encourages listeners to incorporate them into their own end-of-year reflection ritual.As the new year approaches, take the time to reflect on the past year and set goals for the future using the YearCompass. By answering thought-provoking questions and embracing the reflective process, you can gain a clearer understanding of your accomplishments, challenges, and aspirations. Remember to dream big and create...2024-01-0218 min
The Ross Simmonds ShowMarketing Trends That Most Brands Will Miss In 2024In this episode, Ross Simmonds discusses the major trends that will shape the future of content marketing and business strategies. He highlights the rise of AI, interactive and engaging content, the power of memes, and the importance of niche content assets.Ross discusses the transformative changes that have occurred in recent years and predicts the future trends that will shape the way we do business. From the rise of AI to interactive content and the untapped potential of niche channels, Ross offers valuable insights into the evolving landscape of marketing and engagement. In this episode, we will...2023-12-1515 min
The Ross Simmonds ShowHow Audio AI Is Absolutely Going To Change The WorldIn this episode of Create Like the Greats, Ross Simmonds explores the growing trend of audio AI and its potential impact on various industries. He discusses the benefits and risks associated with audio-driven AI, including the possibility of deep fake voices, the automation of tasks such as audiobook narration and podcast hosting, and the future of call centers powered by AI.Audio AI is bound to reshape various industries and our daily lives, effectively challenging the status quo. While there are undeniable benefits to be gained, we must be cautious about the potential risks it poses. Balancing...2023-12-1127 min
The Ross Simmonds ShowHow I Prepare for a Keynote PresentationIn this episode, Ross shares his expertise on preparing and delivering impactful presentations. He emphasizes the importance of identifying a theme, incorporating applicable case studies, research, and data, and personal storytelling to engage the audience. Ross also discusses his approach to planning presentations and creating meaningful connections with the audience.Ross is a master at content marketing presentations. With his emphasis on applicable case studies, research, and data, combined with personal anecdotes and a well-crafted theme, he captivates audiences ranging from small rooms to massive venues. Through transparency, relatability, and storytelling, Ross connects with audiences and imparts...2023-12-0217 min
The Ross Simmonds ShowThe Value Debate: Long Form Content vs Short Form ContentIn this episode, Ross explores the ongoing debate between long form and short form content. He emphasizes that the length of the content doesn't determine its value, and instead, the focus should be on delivering quality information quickly. Ross acknowledges the benefits of long form content in generating backlinks, press, and traffic, but emphasizes that it must still provide value. He also highlights the value of short form content and how it can effectively engage users.Detailed Breakdown:1. Introduction- Ross Simmonds discusses the ongoing debate between long-form and short-form content.2...2023-11-1908 min
The Ross Simmonds Show48 Hours In New York | How I Maximized My Time and Drove ResultsIn this episode, Ross takes us through his journey of his last 48 hours in New York. He talks about the importance of leveraging AI in marketing and content marketing and how the experience has helped him to learn and grow. He also talks about taking time for solo activities and the opportunity to connect with industry peers and executives from SaaS companies.Detailed BreakdownWhen it comes to life and business, optimizing the time you have is an invaluable skill. Ross Simmonds, the founder of Foundation Marketing, understands the power of this...2023-11-1216 min
The Ross Simmonds ShowMarketing Frameworks For B2B | AARRR Pirate Metrics + B2B Buyers Journey | Marketing Mental ModelsIn this episode, Ross dives into the mental frameworks used in marketing, focusing on the Pirate Metrics (AARRR) approach including acquisition, activation, retention, and referral. They also discuss mental models, the awareness and consideration stages of buying, and strategies for closing sales and delighting customers.Detailed Breakdown:Marketing is a complex and ever-evolving field and it can be hard to keep up with the latest strategies. That's why it's important to understand the mental frameworks and strategies that successful marketers use to stay ahead of the game and get maximum results. One...2023-11-0221 min
The Ross Simmonds ShowThe $950M Loom Acquisition - 3 Lessons + 1 ThoughtThe $950M Loom Acquisition EpisodeIn this episode, Ross Simmonds dives into the incredible success story of Loom. He shares 3 simple ideas that he has taken away from Loom as a marketer, and talks about their ability to adjust their value prop to match customer needs. He also provides his insights into the importance of focusing on niche companies in regards to investing goals.More In-Depth Breakdown:Loom has captured the attention of the internet as one of the most successful start-ups of the past 8 years, culminating...2023-10-1916 min
Attributed - A podcast by DreamdataThe 5 things you need to amplify your Content Distribution - Ross SimmondsWelcome to a new episode of the Attributed Podcast! While creating compelling content is important, it's equally vital to ensure that it reaches your intended audience effectively.Join us as we dive into the world of content distribution and discover how to amplify the impact of your content marketing efforts. In this episode, we're thrilled to have Ross Simmonds, CEO of Foundation Marketing, as our guest expert. Ross will share his wealth of knowledge on content distribution strategies that can supercharge your marketing efforts.Learn about the key components...2023-10-1636 min
The Ross Simmonds ShowInterviewed by AI: My Brandweek Miami Experience w/MatildaI am particularly excited about this episode because today I was interviewed by Matilda, an AI voice that was generated by Eleven Labs via questions that were generated by ChatGPT.I speak about my experience as a speaker and attendee at Brandweek Miami. I talk on thing like:
The Future Marketer
My Takeaways from Carmelo Anthony's Keynote
How I landed a Speaking Gig at Brandweek Miami and more...
—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every we...2023-09-2627 minThe Ross Simmonds ShowThe Power of Distribution: A Conversation with DreamdataOn today's episode I sit down with the team at Dreamdata and talk about one of my favorite topics around content. and that is distribution. It is a somewhat simple concept. Companies create a lot of great content. And I mean a lot of it. But then the content falls short of expectations, or the team stops pushing, or in this case distributing that content. And that’s where this simple concept of distribution comes in. —Join hundreds of content creators, marketers and B2B SAAS brand owners and get conten...2023-09-2140 min
The Ross Simmonds Show7 Lessons from Fantasy FootballOn this episode, I share 7 lessons that I've learned from playing Fantasy Football over the years and how these same lessons apply to business.Also...Go Eagles!
Know when to hold em nd when to fold em
Never bench your studs
Remove all personal bias
Talk smack (carefully)
Identify potential issues before they arise
Every week is a new week
Take risks
—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletter...2023-09-0727 min
The Ross Simmonds ShowLessons Learned While Building a Great LifeOn this show, I speak often about creating a life that you consider great. I am committed to making my own life great as well as sharing some of the things that I’ve learned along that way that I know have helped me do just that. Some of these lessons that I’ve learned were hard lessons and some of them, I simply have reflected and found the time to articulate them in a way that I hope will help you.Episodes Mentioned In the Show
Chase Dimond, The Man Build...2023-08-3119 minThe Ross Simmonds ShowThe Missing Link: How Music Is the Solution to the Mental Health Crisis with Chris BoardmanOn this episode, I have a chat with Chris Boardman, a music industry giant in his own right.We talk about his project, The Missing Link, the power that music has had through his and others' life transitions, and the way artificial intelligence may impact the music listening experience.About Chris Boardman:Beginning his career in the film, television and recording industry in 1974, Chris Boardman has consistently worked at the top echelon of the entertainment industry. He has received an Academy Award nomination for “The Color Purple”, 6 Emmy Awards, 13 Emmy nominations, ASCAP and BMI...2023-08-1758 min
The Ross Simmonds ShowEverything You Need to Know About DistributionOn this episode, I share some of the various ways that you can distribute and share your content online. Though you may be sharing your content, there are still so many platforms and strategies that many people don't think about using to share their content.I dive into distribution and some of the (seemingly) small things you can do to keep your content top of mind. From Reddit, email lists, newsletters, LinkedIn, Slack communities and more, I share ways to find your audience and get your content to them in a meaningful way.2023-08-1030 min
The Ross Simmonds ShowArtificial Intelligence: The Intersection of Technology and ContentOne thing that I talk about often is the intersection of technology and content...in the case of this episode: Artificial Intelligence.In this episode, I share what impact AI can have on all of us. Not just our careers but our everyday lives.You can find the link to AI Ross here >>> https://twitter.com/foundationincco/status/1683821288819654658?s=46&t=irATAyz5mBSZy-v2YYh31w2023-08-0321 min
The Ross Simmonds ShowCreating Marketing Strategies that Educate Engage Entertain EmpowerToday’s episode, which is part of a segment that I call Journal Entries, I want to share some snippets about this information that I have curated from internal and external research and how you can use this information as you grow your brand, company, or simply in your own content marketing career.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a cont...2023-07-2713 min
The Ross Simmonds ShowHow I Took A Month Long WorkcationIn this episode, I share how I took a month long workcation as the CEO of Foundation. Taking a vacation can be challenging, especially when people on your team are depending on you to answer various questions, provide approvals, etc.So how did I do this successfully?Between the power of documentation, efficient time management, a change (advantage) with the time zone change, and some self-awareness, I am so glad I did.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing ti...2023-07-2020 minThe Ross Simmonds ShowDr. Susan Rogers, A Conversation with a Record Producer & NeuroscientistJoin me today as I speak with Dr. Susan Rogers, professor, neuroscientist, and sound engineer. Susan Rogers, PhD, is a cognitive neuroscientist and author of This Is What It Sounds Like: What the Music You Love Says About You. Prior to her science career Susan was a record producer and engineer, known chiefly for her work with Prince and Barenaked Ladies and she currently teaches for Berklee College of Music.Susan was Prince’s staff engineer during Prince’s commercial peak and worked on albums like Purple Rain, Around the World in a Day, Sign o’ th...2023-06-1552 min
The Ross Simmonds ShowApproach Content Like an InvestorIn this episode of my journal entries, I share a keynote that I presented at SimilarWeb on one of my favorite topics: Why marketers should think like investors in order to drive content results.This is one of my favorite things to talk about because I live and breathe this.---I bought my very first stock in 2008. I bought the GM stock at a time when I thought, I would definitely get a return on my investment. I told myself, “it’s GM. Even in the mi...2023-06-0152 minThe Ross Simmonds ShowHow Toast Created A $12M SEO Content AdvantageOn this episode of the Create Like the Greats, we discuss how Toast's $12M+ SEO Moat helped them grow during a pandemic.We explore their strategies and tactics that enabled them to capture market share in an economic downturn, plus what other companies can learn from their success story.With these insights into SEO optimization for e-commerce businesses, you'll be able to better understand how search engine rankings work and apply similar principles when developing your own online marketing strategy.Read more about Toast on our Blog >>> https://foundationinc.co/lab/toast-seo-moat/2023-05-2556 min
The Ross Simmonds ShowHow SaaS Brands Can Win in Commoditized MarketsIn this episode of my journal entries, I share one of my most popular presentations. A presentation that I gave to many businesses around the globe and at conferences from coast to coast. In this particular episode, I’m going to be sharing the audio from a webinar I did with the team at Metadata.io about how SaaS brands can win in commoditized markets. You know. Here’s the biggest problem I see right now in our industry: Brands have forgotten that Content Marketing is a two word concept. As such… They’ve shifted...2023-05-1826 min
The Ross Simmonds ShowWhy I Launched A Course On LinkedIn LearningIt was 8:20PM.I was just walking out of my kids room after reading them a story called Hair Love for the second time.I walked down stairs, made a cup of tea and opened my phone. It was an email. An email from someone who worked at LinkedIn.It turned out that someone at LinkedIn had caught some of my content online and was interested in learning more about whether or not I’d be interested in recording a course for their learning platform – LinkedIn Learning.A platform where millions of p...2023-05-1219 min
The Ross Simmonds ShowCircle of Control vs. Circle of ConcernYou've heard the boast.--"I'm too busy to watch TV.""I'm too busy to stay up to date on the NFL.""I don't have time to watch Netflix."--It's really a humble brag. And it's often misguided because the energy spent not "wasting" time usually just shifts to something that is ultimately just as wasteful...like engaging in activities, debates, and relationships that are out of our control.If we want to be successful, this concept of the Circle of Control vs. the...2023-05-0411 minThe Ross Simmonds ShowHow to Build a Smart Distribution Engine (with Dave Gerhardt, the Pipeline podcast)Join me, Ross Simmonds, as I speak as a guest on the Pipeline podcast with host, Dave Gerhardt."You have to invest in what works and ask yourself 'how does this link back to our overarching goal?'...and what you'll notice is that one aspect of your niche serves your audience better than the others."On this episode, I share how to build your content distribution engine in a way that helps your content marketing strategy thrive for the long term. Avoid the tendency to underestimate the opportunities that exist after you hit publish...2023-04-1451 minThe Ross Simmonds ShowCreate Once Distribute Forever (with Daniel Murray & Emily Fergason, The Marketing Millennials podcast)Join me, Ross Simmonds, as I spoke as a guest on The Marketing Millennials podcast."The truth is that you can create a great piece of content but if it doesn't get in front of the right people, then it's for nothing."One piece of content can change your life and even your business. And on this episode I share my story, and how it got me into the marketing field. From the movie Boomerang, to studying Marketing at University, the Jetman game on Facebook, and even the beginning of RossSimmonds.com, I share my...2023-04-0643 min
The Ross Simmonds ShowWork Hard or Smart? How About Both?“Work smart not hard.” This is one of those ideas that sounds great on a billboard. Sound perfect in a tweet. And might even get someone a few email subscribers for suggest that it’s the truth. But as much as this is a great catch phrase:It doesn’t speak to the reality of who gets ahead in life.People who get ahead work both smart and hard. That’s right. You can do both.And it’s a combination of both working smart and hard...2023-03-3110 min
The Ross Simmonds ShowHow To Create A Content Marketing Strategy (Where To Start & What To Do)Your content strategy has to be rooted in deep research.Specifically, research surrounding the people that you're trying to connect with, which starts with customer research.You need to think about who it is you're trying to connect with (and sell to). You have to get inside of their head. Do that by:Talking to them. Listening to old sales calls. Looking through your frequently asked questions. Diving into the customer support questionnaires and documentation.What are they talking about?2023-03-1605 minThe Ross Simmonds ShowTamara Dworetz, Leading Creative Genius as a ConductorIn this episode, I speak with, conductor, Tamara Dworetz, who is quickly establishing a reputation as a dynamic and electric musical force on the podium.Tamara talks about the role of a conductor, how she prepares for performing a new piece, as well as the interpersonal skills that a good conductor has to have. We also touch on emotional intelligence, the future of the classical world and how the classical world is changing for the better.She has conducted the Paris Mozart Orchestra, Boston Pops, Dallas Opera Orchestra, Cabrillo Festival Orchestra and Amarillo Symphony, and...2023-03-1036 min
The Ross Simmonds ShowHow Psychological Triggers Are Used In MarketingIn this episode, I share how psychology when paired with marketing and communication can be used as a superpower.—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with ambitious B2B brands looking to create and distribute content that inspires action and produces sales and leads.Ross hosts the weekly podcast "Create Li...2023-03-0323 min
The Ross Simmonds ShowHow I Built a $270K Freelance Business by 27 (feat. Sterling Smith, Co-Founder of Black Freelancer)In this episode, I share how I built a $270K Freelance Business by 27. I also share the conversation I had with Sterling Smith, the Co-Founder of Black Freelancer, a future-of-work marketplace helping Fortune 1000 businesses hire diverse talent. Whether it's through public speaking, attending events, joining a community, or building in public, this episode provides you with insights on how you can build your freelance business as well.About the Guest:Sterling is passionate about leveraging technology, network, and access to capital to identify the next generation of diverse high-growth startups. Sterling began his career as...2023-02-2329 min
The Ross Simmonds ShowHow I Made $100K from Public Speaking (and How You Can Do It Too)Public speaking has taken me all over the world and granted me the opportunity to speak in places that I would not have previously imagined. Beyond this, I have learned ways to land coveted public speaking gigs as well as the compensation that goes along with it.In this episode, I share with you how I got started and how you can do this too with the right approach.—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your in...2023-02-1624 minThe Ross Simmonds ShowHow Calm Built a $2B Media, Content Marketing, & YouTube SEO EmpireTake a deep breath. In. and out. What do you do when there is already another major competitor in an already competitive industry?In this episode, I share what Calm did and is doing to become one of the world’s leading brands in the wellness industry.Important links and mentions:Read Foundation’s Blog Post on Calm—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/news...2023-02-1045 min
The Ross Simmonds ShowMy 20 Harsh TruthsIn this journal entry, I share 20 harsh truths that I've learned throughout my career and life. As I share them, I also provide insight into what they have meant to me as I move forward.My 20 Harsh Truths:
The world isn't out to get you.
We judge ourselves by our intentions but judge others by their actions.
You're probably much more privileged than you think.
Money matters a lot but it's not everything.
At the end of the day, no one is going to remember your debates one that one silly thing you did online.
You're n...2023-02-0428 min
The Ross Simmonds ShowHow I Wrote a $1.4M Blog PostYou simply never know where one piece of content will take you. In this episode, I share how one piece of content that I created years ago landed me in a conference room full of C-Suite executives and ultimately changed the trajectory of my entire career.—Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Foundation, a content marketing agency that partners exclusively with am...2023-01-2728 minThe Ross Simmonds ShowHow Gusto Went From An Underdog To A $10B ValuationLife is more fun when you’re the underdog competing against giants. We all love a good underdog story. In this episode, I share the story of Gusto and how they’ve are creating relevant content that has undoubtedly led to a $10B valuation.Important links and mentions:Blog Post - How Gusto Uses Content to Take on Existing SaaS GiantsRoss Simmonds’ YouTube Channel—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get c...2023-01-2049 minThe Ross Simmonds ShowHow Monday.com Rode Their Diversified Marketing Strategy Straight to the Super BowlDespite being a young underdog in the project management platform space, monday.com is leveraging high-quality content to compete with big names like Asana, Trello, Notion, and ClickUp. In this episode, I talk about their marketing strategies that led them straight to the Super Bowl.Important links and mentions:Monday.com’s Complete Guide to Project ManagementMonday.com Ad - Your Team’s Future Depends on Monday.comMonday.com Ad - What Using Monday.com Feels LikeBlog Post - Any Given Monday: How Mond...2023-01-1352 min
The Ross Simmonds ShowWill AI/ChatGPT Actually Take My Job?The best way to ensure that an AI doesn't take your job is to get a job in childcare. You think it's a joke.But it's kinda true. The work that is the most safe right now to not be disrupted is work that has a lot of EQ / non-repetitive tasks associated with them. An AI doesn't know how to deal with a 4 year old who just decided to throw a tantrum because the sky is blue. It has no idea.And it definitely doesn't know how to change a diaper.2023-01-0619 min
The Ross Simmonds ShowCreating Sustainable New Year’s ResolutionsMany people are on the fence about whether or not they should make New Year's Resolutions. I definitely have some for 2023 and in this episode I discuss how I keep them top of mind throughout the entire year.My goals for 2023 fall into the following categories:
Wealth
Health
Community
Personal
Relationships
Family
—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and...2022-12-3021 min
The Ross Simmonds ShowJournal Entry: 7 Productivity Tools to Leverage Your TimeThere’s nothing more valuable in life than time. And in this episode, I share my top 7 productivity tools that ultimately put time back into your day so that you can create something great.My Productivity Tools:
Fancy Hands
MarketerHire
Loom
Magic Studio
Timebolt
Chat GPT-3
Sheet+
—--Join hundreds of content creators, marketers and B2B SAAS brand owners and get content marketing tips and advice delivered straight to your inbox every week >>> https://foundationinc.co/newsletterRoss Simmonds is the CEO and founder of Found...2022-12-2315 minThe Ross Simmonds ShowAdobe’s $500 Billion Unshakeable MoatHow is it even possible to build a tailwind on the wings of a great disruption? Well, that’s the story of Adobe, a software company that navigated a lot of shifts in the industry but still maintained a loyal core audience. The success story behind Adobe is pretty mind-blowing, especially when you consider that they have been breaking their revenue record every year since 2015. On this episode, I'll cover the 4 pillars that contributed to Adobe's success.
Their Business Pivot
Their Community Building
Their User Generated Content
Their SEO Strategy
2022-12-1558 min
The Ross Simmonds ShowJournal Entry: Deathbed Regrets I Don’t Want to HaveI want to create cool things…and spend time with cool people. If I can do those two things successfully, I don’t think I’ll have many regrets on my deathbed.Hear my thoughts on these common deathbed regrets:
I wish I had the courage to live a life that was true to myself. - (3:58)
I wish I had the courage to express my feelings. - (6:40)
I wish I had stayed in touch with my friends. - (8:15)
I wish I would have let myself be happier. - (10:45)
I wish I didn’t work so hard.- (13:00...2022-12-0819 minThe Ross Simmonds ShowHow MasterClass Built a $2.8 Billion EdTech Empire in 7 yearsHave you ever wondered how MasterClass disrupted the EdTech industry? In this episode, Ross Simmonds unpacks the MasterClass success story and how they went from being just an idea into having the BIGGEST names on board.Learn about: The highly effective content marketing strategies that MasterClass applied to attain a valuation of over $2 billion. Ross also covers a unique marketing strategy that you can leverage to stay two steps ahead of your competition.Timestamps:
Understanding SERPs (Search Engine Results Page) - (8:00)
Injecting Video in SEO Driven Content - (13:55)
Tips f...2022-12-0256 min
Young PR ProsYoung PR Pros introduces episode 113: Making Career ChoicesThe average person will make a career change approximately five to seven times during their working life. With this new landscape, making career choices can be overwhelming. Young PR Pros hosts Kristine D’Arbelles, Ross Simmonds and producer Clare Bonnyman discuss tips and advice on how to best approach making a career decision.Continue Reading →The post Episode 113: Making Career Choices appeared first on FIR Podcast Network.2016-10-2000 minYoung PR ProsYoung PR Pros introduces episode 110: women in PRThere are more female PR professionals than female nurses. That is a pretty staggering number, especially when only 20 percent of upper management PR roles are held by women. Young PR Pros hosts Kristine, Ross and producer Clare welcome Talia Beckett-Davis, president and chairwoman of Canadian Women in Public Relations, to chat about the gender gap that exists in our industry.Continue Reading →The post #110: Women in PR appeared first on FIR Podcast Network.2016-07-1234 minYoung PR ProsYoung PR Pros: Episode #107 - Gender and Ethnic Equality in PR and CommunicationsFor the first time in Canadian history, a Prime Minister appointed a caucus that was 50 per cent female and 50 per cent male. When asked why he chose to make this bold statement he respond: because it is 2015. This moment of history prompted the hosts of Young PR Pros, Kristine D'Arbelles, Julia Kent and Ross Simmonds, to discuss gender and ethnic equality in the work place.Continue Reading →The post #107: Gender and Ethnic Equality in PR and Communications appeared first on FIR Podcast Network.2016-02-2532 minYoung PR ProsYoung PR Pros #102: And We're Back, with Tips for EntrepreneursWe invite Ross Simmonds back for his third episode as guest host to share his experience as an entrepreneur and offer advice for young professionals looking to follow that path. Ross is a communications and marketing strategist and entrepreneur. And, while reading an article in the International Association of Business Communicator’s magazine, Communication World, Kristine has noticed a trend in the millennial generation - more and more of her friends are option for the consultant root and gaining experience before getting permanent jobs. This new trend might stem from en employer’s need to see real experience on a youn...2015-07-1524 min