Shows
Be A Marketer with Dave CharestHow to Make Marketing Work for You with Lorraine BallSelling a business wasn’t part of Lorraine Ball’s original plan. But after nearly two decades of running her marketing agency, Roundpeg, she knew it was time for a change.Rather than walking away entirely, Lorraine kept the pieces she loved — her podcast, “More Than a Few Words”, and her consulting work — while selling the rest. “The day you start [your business], you need to think about your exit,” she says on Be A Marketer. “You want to build a business that someone will want to buy.”On this episode of Be A Marketer, host Dave...
2025-03-2741 min
More than a Few Words#1066 - Help Your Competitors to Help YourselfI am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful business in a vibrant marketplace, you will grow faster if you help your competitors. Before you decide I am completely crazy, consider the following:
You don’t know everything. Hanging around with other business owners in the same industry gives you a chance to learn a few things in exchange for sharing a few tips of your own.
Improve the quality and perception of your industry. If a customer has a...
2024-10-0603 minMore than a Few Words#1039 Creativity is a Round ProcessThe Creative Process
I am often asked, why I chose to name my company “Roundpeg.” The obvious answer was because I spent all those years in corporate, feeling like a square peg in a round hole, and this is where I fit!
But there is more to the story. I wanted to build a business around the ideas of creativity, collaboration, and positive energy, and for me, creativity begins with a “R.O.U.N.D” process.
R.O.U.N.D: Research, Originate, Unite, Nurture, Do It!
Research
If you want creative output, you need cre...
2024-08-0403 minMore than a Few Words#1034 Marketing Automation BasicsSeven years ago, I chatted with Luke Magsamen, who was a member of the Roundpeg team at the time, about marketing automation. While tools have changed, the strategies we discussed are as relevant today to help you keep a business running smoothly, even while you sleep. Here are some key points from our discussion:
Automated Messaging: Automated emails and messages can engage both new and existing customers without constant manual effort. This includes sending birthday wishes or reminding customers about abandoned carts.
Essential Tools: To implement a successful automated marketing campaign, you need a good e...
2024-07-2311 min
Munich Startup PodcastMunich Startup Festival 2024: Das Sommerfest der Münchner Startup-Szene im RückblickAuch das zweite Munich Startup Festival war ein voller Erfolg, womit sich das Sommerfest der Münchner Startup-Szene als Pflichttermin im Ökosystem etabliert hat. In dieser Episode lassen wir unser Event Revue passieren und versuchen, uns dabei nicht zu sehr selbst auf die Schulter zu klopfen. Wir berichten von der Keynote von Tijen Onaran, dem Panel mit Vertretern des Münchner Stadtrats, haben Meinungen und Stimmen der BesucherInnen eingefangen
und vieles mehr.
Außerdem erfahrt ihr mehr über die Finalisten und Gewinner des Munich Startup Awards: Roundpeg, Treesense, Radical Dot und 2na Fish.
Alle im Podca...
2024-07-1929 minMore than a Few Words#1027 Free KittensThe internet is fueled by cats. Cute cats, funny cats, grumpy cats, cat photos and cat videos. It's cats, cats, cats, all day long. I'm actually okay with that because I like cats. We even had two cats, Clyde and Truman who lived Roundpeg and if you followed us on social media you would see them regularly featured. Clyde even had her own Facebook page and probably has more fans than I did.
And it is this love of cats that kind of inspired us to do a fun promotion for our marketing seminars. We designed an ad...
2024-07-0703 minMore than a Few Words#886 I am my BrandLike many business owners I defined myself as the founder of my company, Roundpeg. Lorraine Ball and Roundpeg were intricately linked. The fact that the business was originally an outgrowth of my personality got lost along the way.
I became an outgrowth of the business. That was fine for 20 years until I sold Roundpeg. Suddenly that cornerstone of my brand was gone. So I've spent the last two years realigning, adjusting and figuring out who I am and what my brand is.
The funny thing is that I have come to the conclusion that who I w...
2023-07-3001 minMunich Startup PodcastVier Münchner Startups und ihre Roboter-IdeenAuch wenn Roboter in manchen Bereichen bereits fest zum Alltag gehören – so werden laut der International Federation of Robotics IFR inzwischen global über 1 Millionen Industrieroboter im Automobilbau verwendet – erobern sie andere Teile des Lebens gerade erst für sich. So werden zum Beispiel Systeme in Operationssälen, wie sie jetzt auch in der Kreisklinik Ebersberg zum Einsatz kommen, immer verbreiteter. Erste Restaurants wie das der Waldschlösschen Brauerei experimentieren seit kurzem mit Roboterkellnern und sogar im Fußball könnten sie einst zum Alltag gehören – das MIT stellte mit DribbleBot erst kürzlich einen Roboter vor, der einen Fußball a...
2023-04-2018 min
The Bizgnus PodcastThe secrets to effective SEO• Remember SEO? It never left and now may be more important than ever
• “And they’re not looking for you”
(Total Recorded Time is 26:26)
Remember SEO? The letters stand for search engine optimization. And even in these days of the frothing over artificial intelligence, good, ol’ SEO – when done right – can boost a business like a rocket, says Lorraine Ball, an Indianapolis-based marketing strategist.
“When you build your website and you want people to find it, they’re going to go … to one of the search platforms,” says Ms. Ball. “...
2023-04-1926 minMore than a Few Words#812 Help Your CompetitorsI am sure you think this headline is a mistake, that I meant to say something else, but I really mean this. If you want to build a successful business in a vibrant marketplace, you will grow faster if you help your competitors. Before you decide I am completely crazy, consider the following:
You don’t know everything. Hanging around with other business owners in the same industry gives you a chance to learn a few things in exchange for sharing a few tips of your own.
Improve the quality and perception of your industry. If a customer has a...
2023-01-2903 min
We Are Utah29. Kris Sanford - $26,000 Tax Credit per Employee! ERC for Covid Impacted Business OwnersBook a call with RoundPeg and mention the We Are Utah Podcast for a referral special: Roundpeg ERC Specialists
The Employee Retention Credit is the largest tax credit ever published under the IRC. There is no question this is an entirely new era of tax law.
When businesses are able to get millions of dollars in the windfall from the ERC, their trajectory and purchasing power is catapulted years into the future. We have been in the ERC business since before there were even official guidelines on this credit. We can help you navigate every...
2022-09-011h 27
Defy ConventionS2:E9 Support for Small Social Impact Businesses with Alisa Herr & Polina PinchevskyAlisa Herr was previously the founding chief technology officer of a media nonprofit and an award-winning web developer at a design agency. She has an MS in library science from UNC Chapel Hill, and a BS in psychology from Appalachian State University where she graduated summa cum laude. Alisa lives on the Raleigh Durham line with her husband, two sons, and cat and she was most recently recognized by the North Carolina Business Council with the 2020 leadership and business Sustainability Award.
Polina Pinchevsky is co-founder and creative director of RoundPeg Benefit. It's a creative agency that works...
2022-04-0835 min
Space Game Junkie PodcastSGJ Podcast #379 – AccessibilityWelcome to the show folks! This week, Spaz, Julie, Thorston, Jacob and I welcome Julie’s friend Chris “roundpeg” Dodson to talk about accessibility in gaming. Chris has his own accessibility issues, and we’ll talk about how he still plays games regardless, as well as the importance of allowing anyone who wants to be able to...
The post SGJ Podcast #379 – Accessibility appeared first on Space Game Junkie.
2022-03-311h 30
Win The Hour, Win The DayHow To Rock SEO Content Easily Today! with Lorraine BallLorraine Ball gives us an interesting conversation that will get you inspired about creating amazing content! No longer will you dread this chore. You’ll be pumped! Learn:-why you should throw out keyword research-how to easily make SEO rich content -how questions are your biggest resourceAnd so much more…. Join The Community:https://www.facebook.com/groups/WinTheHourWinTheDay/ Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day...
2021-08-2429 min
More than a Few Words#588 Introduction to EnneagramsMore than a Few Words is a marketing conversation for business owners hosted by Lorraine Ball, founder of the Digital Toolbox
As a business owner, your relationship with your employees and customers is core to being effective in your role. Those relationships actually start with understanding who you are as a person. That's why like Myers Briggs and DISC Profiles are so helpful.
But there are other tools, and in this episode we dive into Enneagram types. These types are based on a personality test where you are asked a series of thought prov...
2021-04-2908 minMore than a Few Words#582 404 In StyleThe marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
If you've spent any time at all on the internet, you've landed on 404 page telling you the page you requested cannot be found. There are usually instructions to try refining your search or use the navigation above to locate the post.
If that's what the message looks like on your 404 page you are missing a t...
2021-04-1101 minMore than a Few Words#578 Blow Up Your WebsiteThe marketing minute is a shorter version of the popular More than a Few Words podcast. Instead of a conversation with a marketing professional, host Lorraine Ball shares a quick tip to start you on your day as a business owner.
Every time I turn around, there's some new, cool, interesting marketing tool. But who has time to test them all? So if you are like me, and you have limited time and want to get the biggest bang for your marketing buck the best thing to do is to go back to the basics.
St...
2021-03-2801 min
The Fearless Business PodcastGoing All In On Your Business - Lorraine BallAfter spending too many years in Corporate America, Lorraine Ball said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow.
Lorraine is also the host of More than a Few Words, a weekly, marketing conversation for business owners.
In her spare time, she loves to travel, and take photos. You can see her photos at lorraineball.com
What will be discussed on today’s show:
Why yo...
2021-03-2637 minMore than a Few Words#547 Asymmetrical Web DesignI happen to love things that are quirky and a little off balance. That should come as no surprise considering the fact that I named my company Roundpeg.
It is this love of asymmetry and innovative shapes and sizes and styles that has really got me jazzed with some of the new web trends we’re seeing. Over the last few years websites had gotten very boxy with large rectangular images at the top, three boxes below is the preferred format.
But new design tools are allowing us to create designs which break the grid pa...
2020-12-2701 minMore than a Few Words#539 Traffic SourcesOften when I talk to business owners about their Google Analytics, they focus a lot of attention on how many people came to their website, how many unique visitors, and what their bounce rate was.
They miss some of the most valuable information in Google Analytics, which is where your traffic is coming from. This data is the most actionable of all the information in your analytics.
If your direct traffic is low, for example, that tells you that you need to be spending more time in offline activities, attending networking events, conferences, and trade sh...
2020-11-2901 minMore than a Few Words#537 You Can't Buy Permission Based ListsIf you want to run a direct mail campaign, you can buy a mailing list. There are reputable sources for addresses and phone numbers of local homeowners and businesses. And the lists are relatively current, and you can target them down to a single postal route. And that’s a great strategy for direct mail.
There are several reasons why this doesn’t work for email. The most important reason is that email lists need to be permission based and those are simply not available to purchase. Unwanted direct mail simply gets tossed in the trash, but the...
2020-11-2201 min
The Summit PodcastContent Marketing - The Power of the Question for SEOContent marketing, Search Engine Optimization, Digital Marketing - oh my! Where should you begin, what should you do, and how do you get the most out of your limited resources? SEO is changing and the algorithms are becoming more human. So how do you capitalize on it?In this episode of The Summit Lorraine and Kyle discuss:How marketing is becoming more like salesUsing content to create powerful SEOPicking the right questions to answerWhy powerful SEO and content isn't as hard as "techy's" make itAbout Lorraine BallRingleader, head honcho, top...
2020-11-1142 min
Marketing and Sales, Over Cocktails024: How To Keep Your Content Fresh, and Other Great Marketing Hacks, with Lorraine Ball"Headless Body Found in Topless Bar!"You kept reading didn't you?Well if you liked that, you'll love my latest episode of Marketing and Sales, Over Cocktails, as I interview long-time marketing guru and agency expert, LORRAINE BALL of Roundpeg, a digital marketing agency in Carmel, Indiana.After spending too many years in corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee, and started Roundpeg close to 20 years ago.She's also the host of one of the longest-running marketing podcasts going, titled "More...
2020-11-0439 min
Next Up Nation - The Secrets to a Profitable and Popular PodcastCreate a Thriving Podcast, One Guest at a TimeTiffany interviews Lorraine Ball, with 10+ years of experience at Indiana digital marketing agency Roundpeg, to discuss how casting off the shackles of corporate America led to over five hundred episodes and thousands of pages of online content. Lorraine is a bonafide pioneer of podcasts, starting off recording simple conversations with friends in the late nineties before building an empire full of conversations with other business experts, entrepreneurs, and authors. …YouTube Channel: https://www.youtube.com/channel/UCeNQGRHNzILQWBUMieDDPsw ... Get Your Special Gift: https://nextupnation.com/listeners ... Book a Podcasting Consultation: https://omhagency.com ... From the Middle Ea...
2020-09-1829 min
Wharton FinTech PodcastLeading Innovation in the Mortgage Industry - Kenon Chen, Corporate Strategy at Clear CapitalIn our latest episode of the Wharton Fintech podcast, Anchit Gupta (WG’21) is joined by Kenon Chen, Head of Corporate Strategy at Clear Capital, a leading real estate valuation, analytics and platform technology solutions company.
Clear Capital is the largest independently-held real estate analytics firm in the US, having 47 of the top 50 US lenders (banks) as customers.
As the Head of Corporate Strategy, Kenon Chen sits at the intersection of the executive, product, marketing, and sales teams, guiding growth and ensuring the delivery of consistent and long-term value to customers and partners. Kenon has developed and launched some of their mo...
2020-09-1827 min
Relationships RuleMore Than A Few Words – a Conversation with Lorraine BellMy guest this week, Lorraine Ball, has a wonderful sense of humor. Ringleader, head honcho, top cat – take your pick. After spending too many years in the corporate world, Lorraine was tired of the bureaucracy, the sameness, the bad coffee. She was tired of forcing herself to fit inside a square hole and founded Roundpeg 18 years ago, a digital marketing company – which she has grown into a successful, vibrant agency, in Carmel Indiana. I love that she says, she functions on a strict diet of Italian food and art, serving as the marketing head of Indy Fr...
2020-09-0835 min
Lets Have This ConversationCorporate America isn’t for everyone with: Lorraine BallToday’s Corporate America culture isn’t for everyone. Especially, those who have a knack for creativity, and helping others chart their own path to glory.
Lorraine Ball drew tired of the demands of the corporate life, and said sayonara to the bureaucracy, glass ceilings and bad coffee.
Today she stays busy at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow.
Lorraine is also the host of More than a Few Words, a marketing conversation for business owners. And the founder of the...
2020-08-2625 min
No More Excuses! Monday MotivationIt's Not Like MAD MEN!HAPPY MONDAY MOTIVATION! Welcome back to the weekly podcast, No More Excuses. And here we are early-August and as much as things are still uncertain and crazy and changing almost daily, opportunities are everywhere! And THANK YOU for listening and sharing this podcast on your social media, because July surpassed May's RECORD of 3,955 downloads as July ended with 4,245! And the other day I looked, and August already had over 1,030! I LOVE IT! THANK YOU! And, some of the thanks I will give to Cody Butler for sharing with his network after b...
2020-08-1012 minMore than a Few Words#500 - Throwback Thursday with Allison CarterTen years ago, More than a Few Words was in its infancy. We tested a lot of formats, short programs, live broadcasts, and interviews with marketing professionals.
And for about a year, simply the show was comprised of conversations between Lorraine Ball and Allison Carter. it was the early days of social media and there was so much to talk about. There were mistakes by larger brands like Kenneth Cole and little regional publications as businesses of all sizes looked for guidance on using these new marketing tools.
We also enjoyed talking about marketing trends and...
2020-07-1614 min
B2B Made Simple: A B2B Marketing Podcast61: (Small Business Made Simple Podcast) Four Strategies for Marketing Your Business on a Budget w/ Lorraine BallWe are bombarded from every angle with marketing companies telling us they can create content for us to promote our business with. Maybe its a slick new video, a fresh blog post or maybe even a pre-written script to post on social media.
Today on Small Business Made Simple, you will learn how to create marketing material without paying hundreds of dollars per month to a "pro." Believe it or not, your customers will create the content for you.
Want to know how? Be sure to listen to this weeks episode with Lorraine Ball, the Ow...
2020-07-1321 minMore than a Few Words#487 I Can Do That“I can do that,” I said calmly, as I looked across the table at a potential client. All the while in my head, I could hear a loud frantic voice saying, “Are you crazy? You have never done that. You don’t know how to do that!”
That was the early days of Roundpeg and people were not exactly beating down the doors to work with me. I was excited to be sitting in front of someone who actually had money to spend on marketing. So I decided I would figure it out. Sure, it was a little outside...
2020-05-3101 minMore than a Few Words#477 Personalize Automated MessagesThe problem with automated marketing is that well, it feels automated. There's a not quite human sound to the way those emails and chat bots respond to questions from real customers. Your challenge is to humanize your automated marketing and make those communications sound like they come from you.
To help us discover how to create personal campaigns that really bring people to you we invited Ellen McDowell, the founder of Ellen McDowell, Your Social Butterfly to join us.
She says the key is to make sure that you are speaking authentically, using your language y...
2020-05-0110 min
Marketing, Media & MoneyMarketing Metrics with Lorraine BallAfter spending too many years in Corporate America, Lorraine Ball said goodbye to the bureaucracy, glass ceilings and bad coffee. Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart strategies for businesses who want to use internet marketing to grow. An author, professional speaker and the host of More than a Few Words, weekly marketing conversation for business owners, Lorraine brings creative ideas, practical tips and decades of real-world experience to every conversation. A teacher at heart, she has launched an online training community – The Digital Toolbox, filled with in...
2020-04-2735 minMore than a Few Words#472 Do What You LoveIf you're like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a marketer who enjoyed the creative challenge of engaging customers with a product. Whatever it was, you started your company to do that thing.
Along the way you learned running a business required sales, bookkeeping, IT and human resources skills. There are multiple distractions dealing with an unhappy employee, preparing paperwork for your accountant, or calling clients who are behind in...
2020-04-1901 min
More than a Few Words#458 - What People SayThis is a quick marketing tip from Lorraine Ball host of More than a Few Words. Here's an interesting statistic. More than 88% of online shoppers incorporate reviews into their purchase decision. Why? Because people are skeptical. They are more likely to trust what friends and family and even strangers say about your company more than what you say
The tendency to ask for recommendations didn't start with the internet. It's always been a natural part of the buying process. So if your prospects are looking for recommendations and reviews as thy make buying decisions then asking...
2020-03-1501 min
The JoyPowered Workspace PodcastTackling TurnoverIn this episode, JoDee and Susan discuss employee turnover with Lorraine Ball, owner of Roundpeg and host of "More than a Few Words." Topics include examples of turnover concerns, contributors to turnover, and what to do and not do when turnover goes up. Visit www.getjoypowered.com/show-notes-episode-85-tackling-turnover for full show notes and links.
This episode is sponsored by Guardian Tracking. Develop a workplace culture that people don’t want to leave. Guardian Tracking will help.
2020-03-0929 minMore than a Few Words#453 Why You Need to Write a BookIf you want to be a consultant, you need to write a book. You may not be a best selling author, you don't have to be. The purpose of this book is to introduce yourself to a wider audience, to demonstrate your expertise, and establish credibility as a s subject matter expert.
In this conversation, Dr. Cindy Childress outline's the steps you need to take to get ready to write a book.
KEY TAKEAWAY: The book is not the moneymaker. It is a way to introduce your consulting, training and speaking services.
About Dr. Ci...
2020-03-0311 min
More than a Few Words#450 Survey SaysTen years ago when social media was kind of a new thing. While there was a lot of research about how big businesses were using these new tools, there wasn't much information about small business so we launched our first Digital Marketing Study.
A decade later, we're still asking those questions. In this episode we look at some of the high level results from our 2020 digital marketing survey.
If you are intrigued after you listen to episode you can download the full report here:
www.roundpeg.biz/survey
2020-02-2109 minMore than a Few Words#449 Team Building TipsWhether you are hoping to rally your team around a strategy or resolve interpersonal issues an off-site retreat or team building session can be an ideal solution. Our guest, Deseri Garcia of Vida Aventura, outlines several things to keep in mind before you head out to bond.
Define your objectives - What is the purpose to have the event.
Make sure your team understands your objectives and outcomes
Many people dread team building events because they are afraid they will be asked to do something that makes them uncomfortable or makes them feel silly. Creating a safe spac...
2020-02-1810 min
More than a Few Words#448 Have Fun Storming the CastleSometimes, as a sales person heads out to make cold calls, it feels like they are trying to storm a castle. They prepare to battle their way in the door. My sales coach, Matt Nettleton says it doesn't have to be that way.
Armed with a series of strategic questions, and a willingness to really listen to the answers, a sales person can actually encourage prospects to lower their defenses and actually invite the sales person in.
More than a Few Words is part of the Digital Toolbox from Roundpeg.
2020-02-1412 minMore than a Few Words#447 Look Inward to Find the AnswersWhen you face a challenging situation, before you look outward, our guest Lauralee Hites suggestion you use the process of introspection, to look inward.
She defines introspection as the ability to examine your mental and emotional state. And the process is easy if you start with three questions.
1) What is the story I am telling myself?
2) What am I doing to contribute to this problem?
3) What tools(s) to I bring to this problem?
More than a Few Words is just one small business resource in the Digital Toolbox from...
2020-02-1109 minMore than a Few Words#441 Mindset, Strategy and ActionBeing a successful business owners depends on lots of things, but this week's guest Henriette Danel says it starts with just three things. Mindset, Strategy and Action.
In this episode, she explores how these elements build on each other as you develop a strategy to attract new customers and grow your business.
More than a Few Words is part of the Digital Toolbox from Roundpeg.
2020-01-2112 min
More than a Few Words#435 Book, Speak, RepeatKerry Kathleen Heaps, founder of Book, Speak, Repeat joins Lorraine for a conversation about becoming a public speaker.
If you want to grow your professional speaking business focus on your story. Think about the experiences and life lessons which make you uniquely qualified to give a presentation. Structure your presentation as a series of stories, not facts. Your audience will remember the story long after the presentation is over.
Beyond the story, you must identify 3 – 5 takeaways ( action items or relevant messages) which will make your presentation relevant and valuable for your audience.
Finally, there...
2019-12-3110 min
More than a Few Words#425 Facebook Live - Sam Von TobelMonday morning at Roundpeg, right around 11 am, we set up the camera and shoot a Facebook live video. Why do we do it? That's the topic of this week's episode of More than a Few words, with Sam Von Tobel, the new host of Monday Morning at the 'Peg.
2019-11-2609 minMore than a Few Words#419 The New Science of Time ManagementRobby Slaughter is a man who uses time well. The author of five books, he dropped by to talk about his newest one, The New Science of Time Management.
We can't change the amount of time we have, but we can change how we think about it.
More than a Few Words is a production of Roundpeg.
2019-11-0111 minMore than a Few Words413 Pick the Perfect Promotional Item - Dean KapsalisLooking for a trade show give away or something for your team, Dean Kapsalis has a simple three step process to help you select the perfect item.
About Dean
Our guest, Fuel Merchandise Group founder, Dean Kapsalis, has been in the marketing industry for 20 plus years. A Hoosier native and IU alum, Dean’s passion for education and athletics led to a valuable college experience as a 4 year student-athlete.
Lessons learned in the classroom and on the field provided the foundation for an accomplished business career. The values of building great team relationships, per...
2019-10-0411 minMore than a Few Words#410 B2B Podcasting - Bill CaskeyTen years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shares why every B2B company needs one.
About Bill Caskey
Bill Caskey writes books, records podcasts and produces videos with one intent: help sales teams move from ordinary to extraordinary. The market has changed dramatically, which demands you prospect and sell differently in order to succeed. Those who change their mindset and mechanics can “own” their market.
Bill proves that by abandoning the worn out sales approaches that prospects see coming a mile away, you can radically increase your income...
2019-09-2011 minMore than a Few Words#407 She Podcasts EverywhereThis week my guest is JessicaKupferman the co-founder of She Podcasts and the Podcasting School for Women. We talk about the challenges of expandin the brand from podcast to Facebook group and even live events.
More than a Few Words is part of the Digital Toolbox by Roundpeg.
2019-09-0413 min
Press This WordPress Community PodcastWords are the Most Powerful Weapons in A/B Testing with Lorraine Ball of RoundpegDid you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox.In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say!Lorraine explores her strategies for segmenting audiences to deliver the right message to the right people...
2019-08-2731 min
Press This WordPress Community PodcastWords are the Most Powerful Weapons in A/B Testing with Lorraine Ball of RoundpegDid you know that 80% of B's in an A/B test fail to beat the original version? EIGHT times out of TEN when a marketer and designer sit down to purposefully increase a KPI with a new design, they FAIL. Welcome to the landing page failure paradox.In this episode of PressThis, we interview Lorraine Ball of Roundpeg about her thoughts on one of the most fundamental and important factors in helping you create landing pages that actually succeed... What you say!Lorraine explores her strategies for segmenting audiences to deliver the right message to the right people...
2019-08-2731 min
Employer Blueprint PodcastHow to Get Attention w.Lorraine BallBefore we get started today I just want to let you know that we had a little bit of a technical problem on today show at about 24 minutes in. You will hear that the audio from our guest cut out, and we didn’t find out until we had already recorded the episode and it was in production. Unfortunately, she was in the middle of telling a great illustration. What our guest is talking about, is a headline from the 60s that reads “headless body in topless bar.” It is such a great illustration to the point she is making...
2019-08-0534 min
More than a Few Words#392 The Challenge MethodLindsey Anderson, the founder of Traffic and Leads University thinks webinars are a thing of the past. How should consultants and coaches reach new audiences instead? With a Facebook Challenge offered in a private group.
Sounds complicated? It isn't. In this week's episode, Lindsey breaks down just how simple a Facebook challenge can be.
This week, host Lorraine Ball of Roundpeg was taking notes furiously as Lindsey shared her strategy, and you will too. So be sure to have a pen handy as you listen to today's conversation.
2019-06-2813 min
More than a Few Words#389 Why You Need a Business Banking RelationshipDon't wait till you need cash for your business to go looking for a business banker!
This week's guest Stephanie Ewing of Key Bank explains why it pas to develop that relationship when you start your business.
MTFW is a production of Roundpeg, a digital agency.
2019-06-1410 min
More than a Few Words#387 Creative DemocracyThis week's guest, Arin Anderson believes we are living in an age of creative democracy. Is that a good or bad thing? Actually it is a little bit of both.
MTFW is a production of Roundpeg, a digital agency and is hosted by Lorraine Ball
2019-06-0710 min
The Fractal Marketing Podcast - with Gerard DoyleUser-Generated Content – Something Startup founders should be thinking about
UGC, which is short for ‘user-generated content’, is the term used to describe any form of content like video, blogs, forum posts, digital images, audio files, and other forms of media that have been created by consumers or end-users of an online system and are publically available to others.
Or to put it another way, this is the content your customer produce about your business.
As a founder of a Startup, this should both strike fear in your heart, and opportunity in your marketing brain. In today’s episode, I...
2019-06-0224 min
More than a Few Words#386 Gerard DoyleWhich is better 1% of a big market or 100% of a small one? Today’s guest, Gerard Doyle of Fractal Marketing believes there is way more benefit in being at the top of a small market.
MTFW is a production of Roundpeg, an Indianapolis Digital agency.
2019-05-3112 min
More than a Few Words#385 5 Ways to Improve Your ProfileIn this week’s episode, Javed S. Khan shares five tips to improve your LinkedIn profile. Be prepared to stop the podcast and improve your profile along the way.
MTFW is a production of Roundpeg, an Indianapolis Digital agency.
2019-05-2412 min
More than a Few Words#384 Consumer Products on LinkedInLinkedIn is not just for B2B communications. In this week’s episode Jennifer Denney of Elevated Marketing shares an example of a consumer product successfully using the LinkedIn advertising tool.
More than a Few Words is a production of Roundpeg. Each week, your host, Lorraine Ball chats with marketing professionals from around the world about topics relevant to small business owners.
2019-05-1610 min
More than a Few Words#376 Successful Business EventsThis week, our guest Grant Carlile of the Mountains explains that a successful event is about so much more than the food and the venue.
More than a Few Words is a production of Roundpeg
2019-04-1212 min
More than a Few Words#375 Coaching ConversationThis week business and life coach Halle Simpson talks with us about the seven steps of a coaching conversation.
MTFW is a production of Roundpeg, a digital marketing agency in Indianapolis
2019-04-0510 minMore than a Few Words#372 Don't Hire a Web DesignerThis week Doug Karr dropped by Roundpeg for a conversation about why companies shouldn't hire a web designer.
2019-03-1527 minMore than a Few Words#368 It is all About ProcessThis week’s speaker, Grant Carlile believes that instead of constraining creativity, rigid process can actually set you free
More than a Few Words is a production of Roundpeg
2019-02-2200 min
More than a Few Words#364 Alternative Ad WordsWhat do you do when a much larger, more well funded company comes into the market and starts bidding on the same ad words you want?
Well you have two choices, pay more or get creative. In today's conversation Michelle McNalley explains how you can look for alternative key words and still drive traffic to your site, without breaking the bank.
More than a Few Words is a production of Roundpeg, an Indianapolis Digital Agency.
2019-01-2507 min
Traffic And Leads PodcastPersonalized Marketing StrategyLorraine Ball (https://www.linkedin.com/in/roundpeg/) is our special guest on today's episode of Traffic and Leads Podcast. Roundpeg (https://roundpeg.biz/) is a digital agency that specializes in WordPress website building and digital marketing. The team at Roundpeg works hard to help businesses build their foundations, expand their reach, find their audiences, and capture important leads.
IN THIS EPISODE YOU WILL LEARN:
* Who Lorraine is and what she does. Lorraine talks about her expertise when it comes to digital marketing and making connections, and fills us in on all the awesome things that her company Roundpeg can d...
2018-11-2625 min
More than a Few Words#350 Email Marketing with Sam and PageThere is more to email marketing than just sending out a simple newsletter. With segmentation and click funnel tools, they can be an integral part of your email marketing. This week, Sam and Page sat down with Lorraine to talk about the tools they love, and a few they don't!
MTFW is a production of Roundpeg, an Indianapolis based digital agency.
2018-10-2210 min
More than a Few Words#346 Why You Should Host Your Own Conference with Jennifer CrawfordHosting a conference isn’t as difficult as you think and Jennifer Crawford believes the pay off can be huge .
Planning an event for 200 or frewer attendees gives you a chance to meet face to face with people you may only know through online events. The interactions allow you to build deeper connections with your community of customers, prospects, referral partners, and yes, even competitors.
Don’t try to be all things to all people. Keep the focus narrow and you are more likely to attract the right people to the event.
More Than...
2018-09-2812 min
More than a Few Words#345 Non-Technical Ways to Improve Your SiteYou don't need to be a WordPress wizard to craft a quality site. Content is key to getting your message across, and you shouldn't just focus on your design at the expense of your content.
On this episode of More Than a Few Words, Roundpeg's Lorraine Ball and Web Support Specialist Simon Efroymson talk about the many ways to improve your site's readability and searchability without having to rely on experience manipulating code.
More Than a Few Words is a production of Roundpeg.
2018-09-2107 min
More than a Few Words#344 Trade Show Tips with Randy ClarkTrade shows are overwhelming. There are so many people to talk to, products to look at, and business cards to hand out. It seems easy to get lost in the flurry. You need to stand out. What are some things you can do to get noticed at trade shows?
Roundpeg's Lorraine Ball and TKO Graphix's Randy Clark talk about their trade show experiences and ways to get noticed while behind the table.
More Than a Few Words is a production of Roundpeg.
2018-09-1411 min
More than a Few Words#343 Meet the New KidA new workplace brings with it a whole set of challenges. It can be intimidating being in a foreign space with a completely new set of coworkers. There's a bit of a learning curve that comes with a new position. How can you overcome the stress of starting fresh?
This week on More Than a Few Words, Roundpeg's Lorraine Ball and Britt Baue talk about being the new kid on the job.
More Than a Few Words is a production of Roundpeg.
2018-09-0708 min
More than a Few Words#342 Goals and Stepping Up with Melanie GastonAdapting to change can be difficult, not just in the work-place. What do you do when you're suddenly thrust into an unfamiliar position? You can either resist the change or flow with it.
On this episode of More Than a Few Words, Roundpeg's Lorraine Ball and Melanie Gaston talk a bit about the difficulties that come with a change in responsibility and some of the lessons learned from growing pains.
More Than a Few Words is a production of Roundpeg.
2018-08-3108 min
More than a Few Words#337 Should You Fly a Rainbow Flag?When June rolls around, suddenly everything gets a bit more colorful. Rainbow flags adorn porches and automobiles. It's very tempting to hop on the pride-wagon, but should you? If you're just promoting pride to grab a few rainbow dollars, maybe you should rethink what to do the rest of the year before you plan your Rainbow strategy for the month of June.
Today Roundpeg's Lorraine Ball and Lead Graphic Designer Cherilyn Juris talk about when it is appropriate to fly the rainbow flag for a business.
More Than a Few Words is a production of Rou...
2018-08-0306 min
More than a Few Words#336 Pearl Pathways - Web Design TipsThis week, Lorraine talks with Waylon Wright and Diana Caldwell of life science company Pearl Pathways about their web design process. If you have a company which sells expertise, not products, this episode is a must listen.
MTFW is a production of Roundpeg, a web design company. Curious about the final product? Go to https://www.pearlpathways.com/
2018-07-2712 min
More than a Few Words#335 To Meme, or not to Meme.Memes are almost synonymous with the internet. Memes are a constantly changing inside joke, shared by millions and distributed via the web. They can be inclusive or exclusive. They serve as commentary on shared experiences. For these reasons, memes are appealing to businesses on social media. But the question of whether or not they should use them is a much-debated one.
Join Roundpeg's Lorraine Ball and Social Media Specialist Page Jones as they discuss memes and their use for business.
More Than a Few Words is a production of Roundpeg.
2018-07-2009 minMore than a Few Words#334 What Every Landing Page NeedsWhile some people come to your website to browse, the vast majority come for a purpose. They are looking for a specific piece of information or resource. Custom, landing pages help visitors find exactly what they are looking for.
In today's conversation, Lorraine shares some simple rules to follow as you build your landing page.
Eliminate distractions like sidebars and navigation
Keep the content focused on one topic
Make the topic of the page very clear.
Don't be afraid to be direct in your request and use all caps for the buttons. It is ok to shou...
2018-07-1308 minMore than a Few Words#326 Video with Melanie GastonBusinesses of all sizes can benefit from video media. If you're thinking about adding video into your marketing strategy, might start by looking at what other people are doing.
Look for trends and styles which stand out, and which ones you can do without. That is what we did as we launched our expanded video marketing program
Tune in as Roundpeg's Lorraine Ball and Melanie Gaston chat about using video for your brand.
More Than a Few Words is a production of Roundpeg.
2018-06-1311 min
More than a Few Words#325 Google Your Business to Success with Erin BemisGoogle My Business has evolved a lot over the years. If you have it, maybe you're not using it to the fullest. Everything in marketing is about engagement. With all of these Google My Business tools handy, you're well-equipped to build quality relationships with your clients and web-searchers alike.
Listen in while Lorraine Ball and Erin Bemis chat about ways to own and optimize your Google My Business listing and page.
Erin is a national speaker and trainer for Google's "Get your Business Online" and a national manager for Constant Contact.
More Than a...
2018-06-0813 min
More than a Few Words#324 Measuring Marketing & PR with Page JonesWhat is the difference between marketing and PR? They're basically the same thing, right? Well, kinda. But not really. As Roundpeg's Page Jones to explains PR is focused much more on the top of the funnel, while marketing activities are more closely aligned with sales.
More Than a Few Words is a production of Roundpeg.
2018-06-0108 min
Small Talksmall talk (show #31) - Lorraine Ball (roundpeg)Lorraine Ball, founder of roundpeg returns to #smalltalk. This time around, Lorraine shares the five pieces that put together an effective 'website audit'
Javed S. Khan, host of #smalltalk talks website audits, do you need to do one or not?
2018-05-3007 minMore than a Few Words#323 What Your Designer Owes You with Cherilyn JurisWhether you're working with a complete stranger or your best friend, there are a few things you should expect when embarking on a design project. Don't let the administrative stuff take effort and energy away from your redesign - go into the project with a plan.
Your designer should give you a contract, a complete set of files, branding guide, and an invoice.
Join Lorraine Ball and Roundpeg's lead designer Cherilyn Juris while they discuss why each of these pieces is so important.
More Than a Few Words is a production of Roundpeg.
2018-05-2508 min
More than a Few Words#321 Social Story Telling with Jason FallsStorytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image? Jason Falls thinks social media marketers need to pull back from an individual tweet and look at the big picture and define the larger brand story.
Using a series of images, videos, and posts you can build a complete story of a brand over time. Listen as Jason shares examples of how companies can build storytelling into their marketing plan.
More Than a Few Words is a production of Roundpeg.
2018-05-1811 min
More than a Few Words#320 Twitter Chat with Carol StephenTwitter is a social network, which means that you should be interacting with other people and brands. One of the best ways to have a conversation and meet new like-minded Twitter users is by joining Twitter chats. These chats use a #Hashtag to engage with their fanbase and keep the discourse going.
Join Roundpeg's Lorraine Ball and Your Social Media Works' Carol Stephens and pick up a few helpful tips on how to better use Twitter to develop conversation.
2018-05-1110 min
More than a Few Words#319 Web Design tips with Peter WolfgramIs your site showing signs of age? Like deciding when to get a new car, it may be unclear if you should throw more money at your website or go for a completely new model.
Join Roundpeg's Peter Wolfgram and Lorraine Ball as they share some thoughts about what makes a website stay relevant, and how to do it on the cheap.
More Than a Few Words is a production of Roundpeg.
2018-05-0910 min
More than a Few Words#318 Password Tips with Simon EfroymsonKeeping your things secure in the digital world can be scary. A good password can help a lot. If your passwords look like a cat walked across a keyboard, you may not be as secure as you think.
Join Roundpeg's Lorraine and Simon as they explore a few ways to bolster your web account security.
More Than a Few Words is a production of Roundpeg.
2018-05-0407 min
More than a Few Words#312 Twitter TipsTwitter can be hard. Having a successful Twitter account is all in the details. Love it or hate it, Twitter is a great tool for business. Thankfully we have Roundpeg's Lorraine Ball and Sam Von Tobel to help us out.
Are you regularly monitoring, interacting, and posting? There are many different ways to find success on Twitter, but it all comes down to having a quality page and getting into a routine.
More Than a Few Words is a production of Roundpeg.
2018-03-3013 min
Podcasting SmarterMore Than A Few Customers Through Podcasting: Season 4 Ep. 04Hey pod pals! After having the privilege of being a guest on her podcast, Lorraine Ball is joining me on this episode for a friendly episode swap! Lorraine is the host of the podcast, More Than A Few Words, a marketing conversation for business owners, AND a production of her marketing company, RoundPeg. Lorraine is a great sport during "podcast confessions", and is generous with what she has experienced and learned after years of producing a show to complement her marketing agency.
Podcasting Smarter Tips From Lorraine:
Don't be afraid to experiment with formats for the longevity and success of you...
2018-03-2835 min
More than a Few Words#311 Using Facebook Live to Beat the AlgorithmEarlier this year, Facebook announced that they will be refocusing their social media platform on the individual. But what does this mean for businesses, small and large?
It's time to start rethinking the way in which you're posting and interacting on Facebook.
Join Vanessa Cabrera and Roundpeg's Lorraine Ball as they discuss how to use Facebook Live to combat the changes to the Facebook algorithm
Want to know more? Check out Vanessa's free resource: 16 Ways to Use Facebook Live
And be sure to check out the video which started it all: Death...
2018-03-2311 minMore than a Few Words#310 Time for a RebrandBranding. It's not just who you are, it's how you present yourself. Is your current brand doing everything it can? When should you start thinking about a rebrand?
Join Roundpeg's Lorraine Ball and Cherilyn Juris as they discussed the recent revamp of Roundpeg's brand. Pick up a few tips from the pros to start thinking about before you refresh your style.
More Than a Few Words is a production of Roundpeg. Looking for more branding resources, check out Cherilyn's Rebrand InfoGrahpic
2018-03-1706 min
More than a Few Words#309 Managers and LeadersTune in with Lorraine of Roundpeg and Randy Clark while they explore what it means to be a good leader.
Great leaders aren't born. Sure, some are born with more of an aptitude for socialization, but this doesn't mean they're naturally better off than someone more reserved. Charisma alone doesn't equate to quality leadership skill. Learn what makes a great leader with Lorraine and Randy.
Randy Clark is the author of several books on organizational leadership including:
The New Managers Workbook
The Manager's Guide to Becoming a Leader
More T...
2018-03-1610 min
More than a Few Words#305 One Philosophy with Ellen McDowellDo you show up every day, knowing that you will make a difference in someone else's life? You have the potential to be that person to someone.
Everyone needs somebody to lean on. Are you that person?
Join Roundpeg's Lorraine Ball and Your Social Butterfly's Ellen McDowell as they discuss the One Philosophy, a book by Nancy Matthews.
You can find their original session here.
More Than a Few Words is a production of Roundpeg.
2018-02-1612 min
More than a Few Words#301 Facebook Changes - Don't PanicJoin Roundpeg's Lorraine Ball and Lydia Thurston while they discuss the new updates to the Facebook stream algorithm that drastically changes the way that marketers use Facebook.
If you are not aware, on Thursday, January 10, Facebook announced changes to its algorithm to increase engagement by showing more content from friends and family members and less from publishers and businesses. We can expect Facebook to almost completely stop showing posts from brands, news outlets, and businesses.
It will be painful but you do have options. Essentially, in order for your content to be seen by your f...
2018-01-1909 min
More than a Few Words#300 - Blog FAQThe questions on every business-owner's mind: how should I blog? Am I blogging enough? Why is blogging important?
Join Roundpeg's Lorraine Ball and Sam Von Tobel as they discuss the basics of blogging.
The Blogging Guide mentioned in the podcast can be found here.
More than a Few Words is a production of Roundpeg.
2018-01-1410 min
More than a Few Words#293 Overheard at the 'PegThese days everyone is pumping out content. There are blog posts and pictures and video that all follow a predictable formula. After a while, every company looks the same.
One way to stand out in the timeline, particularly on Twitter is to create a hashtag and use it consistently. At Roundpeg we selected #OHatThePeg as a way of infusing a bit of fun and personality into our timeline.
As we share funny snippets of conversations heard around the office it is like letting the world eavesdrop on us.
This week, Lydia and Lorraine talk...
2017-12-0409 minTraffic And Leads PodcastUser Generated Content MarketingLorraine Ball (https://www.linkedin.com/in/roundpeg) is our very special guest on today's episode of Traffic and Leads Podcast (http://trafficandleadspodcast.com/). She is Owner of Roundpeg (https://roundpeg.biz/)—a digital company that works with small businesses on a variety of things, from web design to e-mail marketing. Today she is talking about the importance of user generated content marketing.
IN THIS EPISODE YOU WILL LEARN:
What it is Lorraine thinks are the most important things to start with when it comes to user generated content. She speaks of OPC—standing for “other people’s content”—and expresses that...
2017-12-0421 min
More than a Few Words#291 Food, Glorious Food MarketingAt Roundpeg, we love all our customers, but we definitely enjoy working with our food clients a bit more. Why? Well, of course, there are the products, but also the creativity and the opportunity to promote product customers really enjoy interacting with.
So if you manufacture or distribute a food product, or run a restaurant or shop sit back and enjoy today's podcast.
More than a few words is a production of Roundpeg, a food marketing firm.
2017-11-2013 min