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Breakthrough Marketing SecretsDan Kennedy's #1 Rule of Direct Marketing Success⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 Dan Kennedy's No B.S. Direct Marketing Book🎁 Irresistible Offers Marketing Training from Roy Furr⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing Secrets⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersWhat is Dan Kennedy’s #1 Rule of Direct Marketing Success?… And why is it so important?Yesterday, I reviewed a piece of marketing that broke this rule…And it was no wonder the business owner said it hadn’t gotten results.Because it broke Rule #1!W...2023-11-0312 minBreakthrough Marketing SecretsWhy Facebook, Instagram, Google, & YouTube Ads are so hard⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsWhen paid traffic doesn’t work, why not?If you’re running Facebook ads, Instagram ads, Google ads (search or display), YouTube ads, or running on any other ad network…And you can’t get conversions, can’t get ROAS, can’t get it to work like you want it to…What’s the problem?Do you just need better copy to increase c...2023-10-2412 minBreakthrough Marketing Secrets“How to get pre-qualified B2B leads?” | Lead Generation Strategy | Sales Training⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThere’s one critical element you need to build into your lead generation strategy…That will deliver pre-qualified leads to your door.There’s another thing you need to ensure if you want to make it profitable.Today’s episode comes from a reader question on “How to get pre-qualified B2B leads?”And I give specific examples of strategie...2023-10-1026 minBreakthrough Marketing SecretsCopywriting: How to get inside the hearts and minds of your readers...⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎭 Emotional Direct Response Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIs this THE MOST important copywriting question?Maybe…So when it showed up in my mailbox, from a subscriber, how could I say no?>>> How do you, as the copywriter, get into the hearts and minds of your reader and understand their pain?Good news: if you’ve been following me for any...2023-10-0319 minBreakthrough Marketing Secrets5-Day Email Campaign Strategy — Fast Cash Flow from Your Email Marketing List⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📞 Plan Your Email Campaign with Roy → Book An Intro Call📧 Fast Cash Flow Email Campaigns Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsToday’s episode is stupidly-valuable — an entire strategy for a 5-day email marketing campaign…I probably should charge for it. But here I’m giving it away free.If you want an email campaign strategy…And all the principles and strategy behind it…And the deep structu...2023-09-2031 minBreakthrough Marketing SecretsHow to "Niche-Down" Your Offer — Make More Sales & Profits⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsFocusing your offer on a narrow niche can often support a 10X or greater price increase…And at the very least, it becomes much easier to sell when your prospect sees your offer and says, “This is for me!”But how do you get that reaction — and the sales and profits it unlocks?Well, th...2023-09-1922 minBreakthrough Marketing SecretsCopywriting for Business Owners | Writing copy that sells YOU in the best possible way⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIf you try writing copy that sells your own products or services, one of two things is likely to happen…Either you’ll think it’s the easiest thing in the world…You get it, it takes almost no effort…And everyone besides you who tries to do it just sucks…OR you’ll find it almost impossible…Because nothin...2023-09-1209 minBreakthrough Marketing SecretsAffiliate Marketing Is A SCAM!!! | The Truth About Affiliate Marketing Funnels, Upsells, and Ethics?⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏛 Conversion Architecture 101🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsWanna know the TRUTH about affiliate marketing — what’s a scam and what isn’t?I went on a bit of a rant today.But in the course of this rant, I dropped pure gold — about affiliate marketing AND about online marketing in general.Because this guy was saying that the way affiliate marketers run their marketing...2023-08-2930 minBreakthrough Marketing SecretsHow to get better and confident at copywriting? | #1 way to become a better copywriter⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsIf you want to become a better copywriter…And have all the confidence that comes with it…To be able to step into any marketing situation, ready to write the copy required to make a lot of money…Attract leads and customers, make sales and profits…It really comes down to one BIG THING you’ve gotta do.Here’s how to ge...2023-08-2221 minBreakthrough Marketing SecretsIs Your Offer Good Enough To Sell Itself? | Irresistible Offers | Winning Product & Service⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👀 Irresistible Offers Course from Roy Furr🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsAn incredible, irresistible offer is more powerful than any copywriting or marketing you can do…Because with an offer that sells itself, demand is built-in.Marketing only works as an accelerant to the flywheel effect…Where the more customers you have, the more customers you get.For this reason, you ABSOLUTELY need to be focused beyond market...2023-08-1615 minBreakthrough Marketing SecretsHow to Write Better Sales Copy, Faster | Direct Response Copywriting | Copywriter Tips⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course👀 Private Copy Review with Roy Furr⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsWriting more sales copy, faster, will get you paid more…There are at least 3 reasons why…1. Just completing more projects leads to more fees or campaigns in the market.2. Writing more means testing more, and finding bigger winners faster.3. Writing more, faster, leads to faster learning of what really works.2023-08-0914 minBreakthrough Marketing SecretsWant Great Copywriting Clients? DO THIS NOW! | How to get more freelance copywriting clients fast⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course💻 Webinars That Sell🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThis is the single-most reliable way to get good — or even GREAT — copywriting clients…And NO, the answer is NOT “develop an awesome reputation” — although yes, that does help.This is actually something I did to break into different industries with different top-shelf clients, even when I didn’t have experience o...2023-08-0812 minBreakthrough Marketing SecretsThe #1 Marketing Secret to Make More Sales on Every Campaign⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course (incl. The UPSEEN Test)❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ Subscribe ⭐⭐⭐⭐⭐👉 Subscribe to Breakthrough Marketing SecretsThere’s one BIG secret that can increase sales on pretty much any campaign in any market…It has to do with a certain brain chemical — a neurotransmitter.And if you know how this works, your prospects will want to dive head first into your copy, your marketing message.And they won’t wa...2023-08-0148 minBreakthrough Marketing Secrets7-Figure Sales Funnels: Uncover Opportunities for Conversion Rate Optimization⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⛏ Finding Gold In Your Funnel Stats🔬 The Scientific Path to Increasing Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee…📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersMost million-dollar-plus sales funnels are NOT ready to make that money out of the gate…There is a PROCESS that starts with launch, and ends with making millions.2023-07-2518 minBreakthrough Marketing SecretsWARNING for Copywriters: This mistake KILLS your chance of getting the client⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🤝 Roy Furr's Networking Secret🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee…📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThere are a few mistakes that absolutely KILL your chances of getting copywriting clients…In today’s episode, I share at least two big examples.Plus, I go into a ton more detail on lessons learned fro...2023-07-2122 minBreakthrough Marketing SecretsHow to Write Persuasive Emails | Email Copywriting | Email Marketing Tips & Strategies⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👀 Email Copywriting Prompts❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee…📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersDo you know the #1 rule of email copywriting?Most of the gurus you follow break this rule — IF you’re reading their emails written for copywriters.But stick them on a client project, and they’ll follow this rule ever...2023-07-1815 minBreakthrough Marketing SecretsCopywriting from the FLOW STATE | Get in FLOW while writing | High-Performance Copywriting Secret⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee…📧 Subscribe by Email📺 Subscribe on YouTube🎧 Subscribe to the Podcast🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersGREAT copy is often CRANKED OUT in a state of flow…Marty Edelston, founder of the $150-million+ Boardroom, Inc., said that he knew copy was good if it made him VIBRATE.And if you want your copy to make your reader vibra...2023-07-1419 minBreakthrough Marketing SecretsAlex Hormozi's MAGIC Headline Copywriting Formula [From the $100M Offers book]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐😀 High-Velocity Copywriting Course by Roy Furr🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📙 $100M Offers by Alex Hormozi⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersWant to write better headlines?It’s NOT about a specific template to follow.It’s about what you SAY. The thinking and content that goes into your headlines.What you’re o...2023-06-2109 minBreakthrough Marketing SecretsCopywriting Trick: Instantly Write Better, More Personal Copy⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question👀 Copywriting Market Research with ChatGPT🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 Method Marketing by Denny Hatch⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThis is one of my favorite copywriting tricks to instantly improve your copy, even if you’re a complete novice…It doesn’t r...2023-06-2018 minBreakthrough Marketing SecretsThe 3 Pillars of Profitable Marketing | Perry Marshall's Tactical Triangle⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailIf you want to CONSISTENTLY create profitable marketing for yourself or for your clients…There are really just 3 areas you need to focus on — 3 pillars of profitable marketing.Today’s episode is a response to this subscriber triple-question…"Wha...2023-06-1313 minBreakthrough Marketing SecretsBreakthrough Idea: There's always a better way… | Jay Abraham, Gary Bencivenga, Roy Furr⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers👩🔬 The Scientific Path to Increasing Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis is one of the biggest breakthrough ideas in all of marketing strategy…I know, I know. Sounds over-hyped.But this secret is part of how Jay Abraham has generated TENS OF BILLIONS of dollars in sales increases for his cl...2023-06-0912 minBreakthrough Marketing SecretsTransitioning From Content Marketing To Direct Response Copywriting⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid📰 Advertorial Copywriting Course⏩ High-Velocity Copywriting❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersIf you want to make more money as a freelance writer, choosing direct response instead of content copywriting is a smart decision…In short, because direct respon...2023-06-0615 minBreakthrough Marketing SecretsYour Marketing Makes More Money With Aristotle's First Principles⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🧪 The Scientific Path to Increasing Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 Free Scientific Advertising by Claude Hopkins [audiobook & PDF]⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThere’s a 2,300-year-old lesson and thinking tool from Aristotle that can make you more money with your marketing today…In fact, this was one of my first secret advantages as a marketer and...2023-06-0220 minBreakthrough Marketing SecretsScalable Sales Systems: 3 Steps To More Leads, Customers, Sales, and Profits⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🏗 Conversion Architecture 101🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis is bigger than the concept of a marketing or sales funnel…(But your funnel is a key part of it.)It’s called a Scalable Sales System.And it’s how you get maximum leads, customers, sales, and profits in minimum...2023-06-0123 minBreakthrough Marketing SecretsA Simple Way to Shortcut Selling — No Excuse NOT To Do This! | Sales Enablement, High-Ticket Sales⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🤝 Roy Furr's Networking Secret🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🔗 Book Like A Boss🔗 Calendly🔗 Acuity⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailWant to sell more?There’s probably a lot of things you can do.But you also need to consider what NOT to do.Because whe...2023-05-3113 minBreakthrough Marketing SecretsCheck out what I got ChatGPT to write! 🤯 [Crazy story — lesson for copywriters!]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔎 Copywriting Market Research with ChatGPT🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersOkay, this is crazy — NOT what I expected from ChatGPT at all…I was putting together some demos of how to use ChatGPT for copywriting market research…And I picked a product and market category I’d NEVER worked in.“Blad...2023-05-2611 minBreakthrough Marketing SecretsFixing The Root Cause of Your Marketing Struggles | More Leads, Customers, Sales, & Profits⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailIf your marketing is struggling, if you’re really not getting the traction you want…If ANY one of these is not hitting the goals you’ve set: leads, customers, sales, & profits…No matter what service or p...2023-05-2556 minBreakthrough Marketing SecretsMake Your Offer Irresistible! [Less of X, More of Y] | How to Create An Offer for Digital Marketing⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎁 Irresistible Offers: Designing Offers for Maximum Sales & Profits🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🔗 Jeremy Pope High-Ticket Sales Interview⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThis is a really powerful way to think about irresistible offers…It’s not just what you’re helping your prospects get.It’s not just about the results, the outcome.It’s abou...2023-05-2456 minBreakthrough Marketing SecretsThe Minimum Viable Funnel For Getting Copywriting Clients | Find Clients as a Freelance Copywriter⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client-Getting Business Free Mini-Course🤝 The Client-Getting Blueprint🔗 Freelance Copywriter Websites🤐 Roy Furr's Networking Secret🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersOkay so here’s what a really SMART Mailbox Monday question looks like…— I've recently come across your YT channe...2023-05-2356 minBreakthrough Marketing SecretsHow “Brain Glue” Makes Your Ideas Sticky & Your Marketing Sell More, With James I. Bond [Interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Get the Brain Glue book from James I. Bond☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersIf you want to crank your creativity and the cash register, you need Brain Glue, from James I. Bond… [No, not that James Bond!]On the surface, it’s about making your ideas “sticky” — with the aim of persuading...2023-05-2056 minBreakthrough Marketing SecretsCustomer Journey Maps, Funnel Design, & Conversion Optimization | Direct Response Marketing Strategy⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏗 Conversion Architecture 101 Marketing Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailWhat does your customer actually experience as they buy from you?One of my most powerful tools as a marketer is my ability to completely flip my perspective…So I’m no longer thinking like the copywriter or marketer…And ins...2023-05-1913 minBreakthrough Marketing SecretsMarket Research for Copywriting | The 3F-3D Framework to Uncover Your Market's Deepest Desires⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐😲 Copywriting Market Research with ChatGPT🎭 Emotional Direct Response Copywriting🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersIf you want to persuade, to sell, to inspire your prospect to take action, you have to understand them…Not external, demographic data.Not all the measurable stuff that might show up on a survey or censu...2023-05-1813 minBreakthrough Marketing SecretsWhy you might want to make it HARDER to buy | Takeaway Selling, Framing, Positioning & Persuasion⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✒ Sleight of Pen Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersHere’s a counterintuitive secret to closing more high-quality clients…Getting more of the right kind of sales for your business (or your clients).You might want to make it HARDER for your prospects to buy.This has to do with a s...2023-05-1716 minBreakthrough Marketing SecretsThe Fastest Way to Get Good Copywriting Experience | Get Clients & Jobs, Become A Copywriter⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid🚀 Launch Your Client Business Free Mini-Course🗺 The Copywriter's Roadmap to Building a Core Offer🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐☕ Wanna say "thanks" for this episode? Buy me a coffee...📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response MarketersThis is probably the #1 question I get — how to get copywriting experience, clients, and jobs…I don’t answer it...2023-05-1621 minBreakthrough Marketing SecretsRevenge of The Underground A-List Copywriter, Adil Amarsi | Copywriting Podcast Interview⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 The Greatest Copywriter Alive Is…☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersThis is an episode about: — Revenge!— Artificial intelligence!— Why Android is better than Apple! — Why WIIFM is like whiffing the wiffle ball and doesn’t whack it outta the park anymore!— And… How to be a more successful copywriter...2023-05-131h 10Breakthrough Marketing Secrets"You can't sell high-ticket anymore unless..." [#1 high-ticket sales closing strategy]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email"You can't sell high-tickets anymore unless..."What I said after that — shared in today’s episode — led to working with this client to redesign their entire selling and marketing process.And no matter what your high-ticket offer is…Whether it’s...2023-05-1210 minBreakthrough Marketing SecretsA really simple way to increase sales... should NOT work this well! [Dan Kennedy, Clayton Makepeace]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💸 Fast Cash Flow Email Campaigns🏆 Roy Furr, Fractional CMO & Copy Chief for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailHere’s a little tip to increase sales…It came up in a half-day consultation with a client…But here, I present it as a principle that works across the board, in any business.It’s NOT a copywriting tip — it’s a...2023-05-1018 minBreakthrough Marketing SecretsCustomer Relationship Maximization Through Hand-Written Notes with Rick Elmore of SimplyNoted⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Get a Free Sample Kit + Your First Note Free With Promo Code "1FREE"☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersWhen’s the last time you got a hand-written note?Maybe for your birthday. But even then, they’re rare. And cherished.That’s why when a hand-written note shows up in the mail, 99.2% of people op...2023-05-0641 minBreakthrough Marketing SecretsHow to Build Your Marketing Dream Team | Attract Top Talent, Marketing Team Leadership⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailHow do you build a productive, capable marketing team?There are two essential elements.First is making sure that you attract and hire the right talent. Getting the right people to want to work with you will go a long way to building a team that succeeds.But even w...2023-05-0418 minBreakthrough Marketing SecretsSelf-Compassion for Entrepreneurs & Marketers | Success is meaningless if you hate yourself⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✨ Training Your Subconscious Success Mechanism🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📘 Radical Compassion by Tara Brach☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI was about to record this episode to motivate you with a “Just do it!”But what if that’s not what you need?What if you feel terrible about yourself, and so you procrastinate — ev...2023-05-0321 minBreakthrough Marketing SecretsRoy Answers Your Questions About Copywriting & Marketing | Mailbox Monday Podcast Episode⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Copywriter's Guide to Getting Paid🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Questions☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersOkay so sometimes I dread this day…I’ve made you a promise. On Mondays, I dedicate my episode to answering your questions about copywriting, marketing, entrepreneurship, and more…But I’ve now received well over 500...2023-05-0220 minBreakthrough Marketing SecretsHow to Increase ROAS on Facebook & Beyond with Steve Maly | 🔥 Paid Advertising Strategy [interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📞 Book A Call With Steve Maly from Maly Marketing☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersBreak the “rules” of what works in paid advertising, make more money?YES! If you follow the advertising strategy laid out by my guest in today’s episode.This method was perfected on Facebook/Instagram/Meta (today, after a...2023-04-2944 minBreakthrough Marketing SecretsHigh-Ticket Offers for Copywriters | Get Paid More, Land Better Clients, Enjoy More Success⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👑 High-Ticket Copywriting Offers🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 The Copywriter's Guide to Getting Paid☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersToday’s episode is a crash course in high-ticket copywriting offers, and getting high-ticket copywriting clients…If you want to get paid more, land better clients, and enjoy more success as a copywriter — you need to develop your personal...2023-04-2828 minBreakthrough Marketing SecretsMy #1 Jay Abraham Marketing Strategy [Getting Everything You Can Out Of All You’ve Got]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐💰 The Most Valuable Customer Strategy🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📕 Jay Abraham's Book: Getting Everything You Can Out Of All You've Got☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersJay Abraham might be my biggest marketing hero…Yeah, there are a ton of copywriters who I look up to, and want to be like.But there’s something about how Jay A...2023-04-2710 minBreakthrough Marketing SecretsMessage-Market Match: 2 Ways to Absolutely Nail It! [Gary Halbert, Eugene Schwartz, Roy Furr]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting📺 Message-Market Match: The Golden Key [Eugene Schwartz Awareness]🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersYou’ve pretty much already made the sale when your prospect shows up to your sales message and thinks, “This is exactly what I’ve been looking for. This is for me…”… At the very least, you have their rapt attentio...2023-04-2623 minBreakthrough Marketing SecretsHow to Build Rapport in Sales Copy | Emotional Direct Response Copywriting⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎭 Emotional Direct Response Copywriting Course🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersKevin asked me how to build rapport in sales copy…And this comes up a lot. In fact, it’s CORE to making the sale.Your prospect has to feel some level of rapport or connection with you...2023-04-2513 minBreakthrough Marketing SecretsWriting for Impact with Bill Birchard | 8 Scientific Secrets to More Compelling Writing [interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 Writing for Impact by Bill Birchard🔗 Get the Writing for Impact Workbook, Free!☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersThere are 8 lessons from science that will help you stimulate your reader’s imagination and emotion…These 8 lessons, applied, will make your writing more interesting and impactful.They’re backed by research.2023-04-2248 minBreakthrough Marketing Secrets#1 Copywriter Career Decision (Even With AI) | Broke Copywriters Don't Know This, But Rich Ones Do!⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 Get The Copywriter's Guide to Getting Paid☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersFrankly, I lucked into today’s lesson…It’s what I was drawn to — nobody laid it out as plainly and clearly as I do for you today.I discovered that there’s ONE DECISION that’s more important than any oth...2023-04-2108 minBreakthrough Marketing SecretsJoseph Sugarman's #1 Copywriting Framework | Swipe These Advertorial Examples⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📰 Advertorial Copywriting Course☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersYou won’t find Joseph Sugarman coming out and saying this is his favorite advertising framework or format…Instead, it’s something you have to learn by example.When sitting down to write ads, what did he DO?How did his ads look? How did they read?2023-04-2010 minBreakthrough Marketing SecretsRemarketing & Retargeting... for Wildly Profitable Paid Traffic Campaigns!⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailTwo paid traffic campaigns, same cold audience, same cost per click, same conversion rate, same cart value… One succeeds, one fails — but why?It’s often what happens AFTER…After the ad impression and click, after the landing page visit, after the initial audience splits into converters and non...2023-04-1914 minBreakthrough Marketing SecretsEntrepreneurs: Do things that don't scale [Then, figure out how to scale them]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question📕 The Power of Broke by Daymond John📕 Ready, Fire, Aim by Michael Masterson [Mark Ford]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersSo, you want to build a big, well-known business and brand?You want everyone in your market to know who you are?You want business to be good...2023-04-1815 minBreakthrough Marketing SecretsMonsters, Sandwiches, & Storytelling Copywriters | Rob Drummond’s Simple Story Selling [interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 Get the Simple Story Selling book, by Rob Drummond🔗 Rob's interview with ME about my Story Selling Formula☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersSomewhere in today’s episode, Rob Drummond will reveal the #1 thing you need to do to make your story selling more interesting…And on the way to that, we talk about MONSTE...2023-04-1554 minBreakthrough Marketing SecretsTop Copywriters Swipe This "TV Game Show" Secret | More Compelling Copywriting, Makes More Sales⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📙 Writing for Impact by Bill Birchard👀 Sleight of Pen Copywriting Course☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersWhy are game shows so engaging?Why have shows like Jeopardy and Wheel of Fortune remained on air for decades, doing basically the same thing every day?What does that have to do with the Facebook news...2023-04-1418 minBreakthrough Marketing Secrets5-Act Story Structure ... But does it work for Marketing? | Story Copywriting, Selling, & Branding⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📗 The Ultimate Selling Story by Roy Furr📕 The Science of Storytelling by Will Storr☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersStory is one of the most powerful ways to hook an audience’s attention…And hold it, until you’ve delivered your core selling message.So no matter what media you use to sell — in...2023-04-1320 minBreakthrough Marketing SecretsConversion Rate Optimization | Try these 10 tests to boost sales today | Landing Pages & Sales Copy⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 FREE: Scientific Advertising by Claude Hopkins👨🔬 The Scientific Path to Increasing Profits🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis online / digital marketing “secret” goes back 100+ years, before the internet…You can test two ads against each other, and see which one performs better.… Which one gives you the higher “conversion rate.”Then...2023-04-1217 minBreakthrough Marketing Secrets3 Ways to Generate Leads | How to Generate Leads For Your Business | Fast, Easy, Free!⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch (or RE-Launch!) Your Client Business❓ Ask Roy Your Question📈 Content Marketing to Grow Your Business📞 Mastering The 2-Call Close Sales Process☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response Marketers'I get so many questions about how to generate leads for your business…So you can get more customers and clients, and ultimate...2023-04-1124 minBreakthrough Marketing Secrets$150 Million from 3 Core Marketing Principles | Erik Huberman on The Hawke Method [interview]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Hawke Method book, by Erik Huberman🔗 Learn more about Hawke Media☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersErik Huberman built his marketing agency, Hawke Media, to a $150 million valuation based on 3 key principles…Along the way, they’ve helped over 3,000 brands find success — in ecommerce and beyond.Together, these 3 key pr...2023-04-0844 minBreakthrough Marketing SecretsCopywriting & Psychology: 5 Core Emotional Needs Driving Our Behavior⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐ 🖋 Sleight of Pen: Hypnosis, Persuasion, and Belief Change for Copywriters☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersIf you’re terrified of rejection in life and at work, this might be why…Every human being has a need to feel accepted for who they are. And when we’re young, we’re especially sensitive to this. Plu...2023-04-0717 minBreakthrough Marketing SecretsDouble Your Profits in the Next 90 Days | Do this to increase sales and profits! | Proven System⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailI want to give you a proven process you can use to double your profits in the next 90 days…This is based on what I do with clients, for my Fractional CMO work.It’s a system for hitting your business goals that’s not specific to one specific...2023-04-0627 minBreakthrough Marketing SecretsJoseph Sugarman's 7 Steps to Writing Great Copy + How to get ChatGPT to help!⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🤖 AI Copywriting Assistant Course from Roy Furr📕 The Adweek Copywriting Handbook from Joseph Sugarman☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyJoseph Sugarman’s 7-step process for writing great copy STILL WORKS, even if you have ChatGPT do a bunch of the work for you…In today’s episode, I dive into this lesson from the Adweek Copywriting H...2023-04-0517 minBreakthrough Marketing SecretsWealth Attraction Secrets: 5 Money Mindset Beliefs for Rich Entrepreneurs⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👁🗨 Training Your Subconscious Success Mechanism☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI decided early on that I was going to get rich…But I realized that — like most people — I didn’t really understand what it takes to get rich, to grow your wealth.And I realized that most other people didn’t either.Most people’...2023-03-3115 minBreakthrough Marketing Secrets3 Ways to Grow Your Business from Jay Abraham [#3 is the most profitable!]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🥇 The Most Valuable Customer Strategy🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThis is a very simple strategy for growing your business — or any business.That statement comes with two warnings:— First, you are likely going to underestimate it, because it does indeed seem so simple. If you do that, it’s to your detriment. Because t...2023-03-3017 minBreakthrough Marketing SecretsThis Gets You More Clients | LEAD and LAG Measures | How to fill your pipeline, daily!⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📞 Mastering the 2-Call Close Sales Process☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI want to help you fill your pipeline with NEW prospects and NEW clients, every day…How?Well, it’s by defining, identifying, and measuring your LEAD and LAG indicators.When used correctly, as I explain in today’s episode, you can...2023-03-2909 minBreakthrough Marketing SecretsDan Kennedy's "Copy Chunking" Strategy | Copywriting Tips | Direct Response | Sales Copy⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response Marketers Here’s a Dan Kennedy copywriting trick I got early and use often…It’s about recognizing that good direct response copy has common elements…Break it down, and you see the same type of copy being used over and over again…Sections repeated from s...2023-03-2808 minBreakthrough Marketing SecretsStory Selling: Why Plot is Irrelevant | Selling Stories | Emotional Direct Response Copywriting⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Ultimate Selling Story book by Roy Furr📺 Chris Haddad Emotional Copywriting Interview with Roy Furr☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI’ve been thinking about Chris Haddad…No, not in some weird way. C’mon!I’m totally NOT stalking him. (I swear!)I’ve been thinking about Chris because...2023-03-2411 minBreakthrough Marketing SecretsFeeling Vulnerable About AI Tools Replacing Copywriters? | Future of Copywriting | ChatGPT⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🤖 AI Copywriting Assistant🔮 The Future-Proof Marketer☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersI thought I wasn’t afraid of AI tools like ChatGPT outpacing and replacing me as a copywriter…But in the last couple weeks, as all the exciting news has come out, about all the new AI tools and capabilities…And as I’...2023-03-2318 minBreakthrough Marketing SecretsConversion Rate Optimization: #1 Tip to Beat The Control | Jay Abraham, Claude Hopkins, John Caples⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🧪 The Scientific Path to Increasing Profits🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThere are countless tools for testing your marketing and doing conversion rate optimization (CRO)...But the tool is pretty pointless without the right strategy.Tools can tell you which version of an ad or marketing piece has a higher conversion rate…2023-03-2210 minBreakthrough Marketing SecretsDr. Robert Cialdini's 5th Influence Secret | The Psychology of Persuasion⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👩⚖️ Proof, Credibility, and Believability Copywriting Course📕 Influence: The Psychology of Persuasion book by Roberti Cialdini [Amazon]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response MarketersEvery marketer, copywriter, salesperson, and entrepreneur should read Dr. Robert Cialdini’s Influence: The Psychology of Persuasion.Heck, every PERSON should read it.Because persuasion is everywhere in our daily lives...2023-03-2119 minBreakthrough Marketing SecretsHow to Grow Your Business Without Spending a Dime on Advertising⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📈 Content Marketing to Grow Your Business❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for Direct Response Marketers“My biggest challenge is money. Mostly concerning advertising…”That’s how today’s Mailbox Monday question starts.And it’s a common challenge for entrepreneurs.You want to grow your business. And you’re pretty sure...2023-03-2016 minBreakthrough Marketing SecretsHow to Find Your Ideal Client & Avoid Client Horror Stories⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailYou’ll have far fewer client horror stories if you know EXACTLY who your ideal client is…But that’s not always easy to figure out.Because you think you know who they will be…Then you actually connect with them — ma...2023-03-1722 minBreakthrough Marketing SecretsThe 4 Stages of Business Growth from Michael Masterson's Ready, Fire, Aim⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📔 Ready, Fire, Aim: Zero to $100 Million in No Time Flat by Michael Masterson🏆 Roy Furr, Fractional CMO for Direct Response Marketers☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailReady, Fire, Aim by Michael Masterson (the pen name of Mark Ford) is one of the best business books I’ve ever read…Rather than being based on platitudes about “how to grow a business” it recogni...2023-03-1614 minBreakthrough Marketing Secrets60-Second Tip for More Powerful Copywriting… Eugene Schwartz Strikes Again!⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for High-Ticket Expert BusinessesHow can 60 seconds make you a better copywriter?On Page 94 of Breakthrough Advertising by Eugene Schwartz…He reveals this simple technique that can make whatever copywriting you’re working on NOW…Or whatever copy you’ve already written and want to work better…...2023-03-1509 minBreakthrough Marketing SecretsUpsell Copywriting Formula [from Dan Kennedy, Gary Halbert, Justin Goff, Roy Furr]A good upsell is an easy way to make a lot more money from the same customers, same ad spend, same traffic…You can generate a lot more sales and revenue without spending another dollar on advertising or traffic…In fact, a good upsell — vs. no upsell or a bad one — can be the difference between a profitable funnel and one that stinks.So — how do you write a good upsell?Well, there’s an easy upsell copywriting formula that actually comes from BEFORE the internet…That I know dates back to...2023-03-1409 minBreakthrough Marketing SecretsDo What Scares You… Until Fear Has No Power To Stop You! | Courage to Overcome Fear⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email🏆 Roy Furr, Fractional CMO for High-Ticket Expert BusinessesWhere is FEAR holding you back in your life and business?Go do THAT. Do THAT THING.Seriously…Go muster up the courage to do that thing…It doesn’t even matter if you succeed or fail.It doesn’t matter...2023-03-1318 minBreakthrough Marketing SecretsWant more clients? Use this tool⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO for High-Ticket Expert Businesses👩⚖️ Proof, Credibility, and Believability Marketing Course☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailI’ve always gotten a ton of questions around “How do I get clients?”And if you’re still looking for your FIRST client, this won’t help you get them. (But you should still watch this episode anyway.)But after you’ve had at least...2023-03-1006 minBreakthrough Marketing SecretsExcuses vs. Obstacles | Accept no more excuses! | Unlimited Personal Power & Resilience⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🧠 Training Your Subconscious Success Mechanism🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 Roy Furr, Fractional CMO for High-Ticket Expert BusinessesIf you want to develop unlimited personal power to live life on your terms, you MUST understand this difference between EXCUSES and OBSTACLES…Your life is FULL of unique obstacles.The world is full of ob...2023-03-0921 minBreakthrough Marketing SecretsHow to ACTUALLY grow your business | Here's the #1 way! | Marketing, Sales, Business Growth⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 Roy Furr, Fractional CMO: I solve your big marketing problems☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailHere’s a stupid-simple principle & process to grow your business — or ANY business…And I don’t care if your business doesn’t have its first customer yet, and you’re trying to make that first sale…Or if your business is much bigger, into the hundreds of thousands or ev...2023-03-0810 minBreakthrough Marketing SecretsMoving from Entrepreneur to Leader | CEO Mindset | Scale Your Business | Motivation & Success⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🔗 Roy Furr, Fractional CMO for High-Ticket Expert Businesses☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by EmailThere’s an important difference between entrepreneurs and business leaders…The skills of a successful entrepreneur start and launch a business, and get it off the ground…And can even grow that business to the first few million in sales.But then, the entrepreneur can hit a wall.B...2023-03-0712 minBreakthrough Marketing Secrets7 Tips to MASSIVE Content Creation | Digital Marketing Content Creation⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🌱 Content Marketing to Grow Your Business🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 Roy Furr, Fractional CMO for High-Ticket Expert BusinessesI’m often asked how I consistently create so much content…How I come up with new ideas every day, and turn them into episodes.Today, I answer that question…And break down 7 separate tips...2023-03-0614 minBreakthrough Marketing Secrets3 Tips For Better Delegation | Marketing Team Management & Leadership⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📞 Roy Furr, Fractional CMO [Book an Intro Call]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to be a leader, to achieve bigger results with a marketing team…You need to learn how to delegate work effectively.I’ve been doing this — for better and worse — since VERY early in my marketing career.And it’s a...2023-03-0216 minBreakthrough Marketing SecretsHow to Think Like a CEO | Business Leadership for Entrepreneurs⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📞 Roy Furr, Fractional CMO [Book an Intro Call]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with Roy“What got you here won’t get you to the next level.”That’s a good rule in life in general — but especially with business growth.Often the skills and strengths that allow us to create one level of business actually hamper our growth...2023-03-0115 minBreakthrough Marketing SecretsHiring Freelancers vs. Agencies vs. In-House Copywriters & Marketers⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👉 Roy Furr, Fractional CMO Services🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyShould you hire a freelancer? An agency? An in-house employee?Today’s episode is about hiring copywriters and other marketers, including marketing agencies.I’ve been on pretty much all sides of this equation, since I got started in marketing in 2005.And I’m NOT going t...2023-02-2823 minBreakthrough Marketing SecretsThe #1 Secret to Success in Life & Business | From Justin Goff, Perry Marshall, & Roy Furr⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎫 BTMSinsiders: Streaming Library of Copywriting and Marketing Courses☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIn the last week, Justin Goff and Perry Marshall hit hard with the same message…First was an email from Justin Goff… About an email he’d received from a wannabe copywriter asking for advice.Then I did a copy review for Perry Marshall, and the copy — now live in the market — came ou...2023-01-1816 minBreakthrough Marketing SecretsSTOP Reading Copywriting Books [Learn about THIS instead]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📗 The Copywriter's Guide to Getting Paid by Roy Furr📕 Method Marketing by Denny Hatch📺 We're ALL F-cked Up, Broken, & Insecure [NSFW]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI LOVE copywriting books, and they’ve been extremely helpful in my success in marketing since 2005…And so what I’m about to say may sound completely counterintuitive.2023-01-0420 minBreakthrough Marketing SecretsSimple Trick to Learn to Write Better Headlines [Copywriting Tips]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyThis 2-step trick will help you write better headlines…It’s how I started writing stronger headlines, and how I’d teach myself headline copywriting today. It’s also how many of the best copywriters I know got their “feel” for what ma...2022-12-2013 minBreakthrough Marketing SecretsUsing Podcasts to Grow Your Business: Interview with Alex Sanfilippo of PodMatch⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🏆 5 Quick Wins for Podcasters (on either side of the mic!)🔗 PodMatch Podcast Matchmaking for Hosts & Guests🎧 Podcasting Made Simple Podcast with Alex Sanfilippo🔗 PodPros Software Solutions for Podcasters☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎙 The Podcast PR Blueprint Course from Roy Furr🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyPodMatch is like a dating app for podcast guests and hosts…S...2022-12-0951 minBreakthrough Marketing Secrets3 Ways to Create Urgency in Your Sales Copy: How the world's best copywriters do it⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to sell more, you must give your prospect a reason to act with URGENCY!Simply put, a marketing or selling message that has urgency elements built in will outsell the same message without urgency.And in many cases, it’s the...2022-12-0812 minBreakthrough Marketing SecretsConversion Hacking: "Prove it yourself" Copywriting from Eugene Schwartz, Gary Bencivenga, Roy Furr⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr🔗 Email Copywriting Prompts from Roy Furr📕 Breakthrough Advertising Book by Eugene Schwartz☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHere’s one little “Conversion Hack” that you can add to your copy…This generates more response by giving your promises and claims more conviction…Making them more bel...2022-12-0711 minBreakthrough Marketing SecretsProve It book author Melanie Deziel on How Marketers Earn Trust & Sell More Today⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 Prove It: Exactly How Modern Marketers Earn Trust by Melanie Deziel and Phil M. Jones📕 The Content Fuel Framework: How to Generate Unlimited Story Ideas by Melanie Deziel☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐😀 Proof, Credibility, and Believability Copywriting Course from Roy Furr🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI found the book Prove It: Exactly How Modern Marketers Earn Trust whil...2022-12-0245 minBreakthrough Marketing SecretsEugene Schwartz's "Gradualization" Technique Makes You A Better Copywriter⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐✨ The 6-Step Belief-Shifting Framework📺 3 Dimensions of Buyer Psychology | From Eugene Schwartz in Breakthrough Advertising📺 "Sequence of Beliefs" from Dan Kennedy, Clayton Makepeace, and Roy Furr🔗 Breakthrough Advertising by Eugene Schwartz☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyGradualization is a Eugene Schwartz lesson on what I believe is one of the most powerful copywriting, marketi...2022-12-0111 minBreakthrough Marketing SecretsThe #1 Most Powerful Conversion Secret⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐👀 Irresistible Offers Course, from Roy Furr🔗 Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyWhat matters MOST when converting leads and prospects into customers and clients?Hint: There’s nothing you can say to make your copywriting or sales messages convert UNLESS you get this other thing right.This comes before copywri...2022-11-2811 minBreakthrough Marketing SecretsIs Copywriting Evil? [from Joe Polish, Jay Abraham, Claude Hopkins, Dan Sullivan, Roy Furr]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐❓ Ask Roy Your Question🔗 Joe Polish video → "Is Selling Evil?"☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyHave you ever worried copywriting and marketing are unethical — even evil?I certainly have.In fact, I’ve observed and even ended up working with people whose behavior I’ve questioned.If not illegal, their attitu...2022-11-2114 minBreakthrough Marketing SecretsCopywriting in "Chunks" — from Dan Kennedy, Chris Haddad, Roy Furr⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🙋♂️ Claim Your Spot on my Black Friday 2022 Wait List☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyIf you want to write better copy, faster, you’ll love this lesson.I first heard it from Dan Kennedy, back in 2009…Where he explained, from stage, how he spent just 3 days creating a huge direct mail campaign…That earne...2022-11-0810 minBreakthrough Marketing SecretsMastering the Mental Game of Entrepreneurship [3 BIG tips]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🌄 Pinnacle Performance Habits Training with Joseph Rodrigues✨ Training Your Subconscious Success Mechanism by Roy Furr😃 Stanford Rethinking Stress Program☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyToday I have 3 BIG tips for you on how to master your mental game…Coming at this from the perspective of entrepreneurship.Your capacity to su...2022-10-2834 minBreakthrough Marketing SecretsDump your SWIPE FILE in the Trash! [copywriting]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting Course from Roy Furr☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe on YouTube🎧 Subscribe to the Podcast📧 Subscribe by Email👉 CopyMentor 1-on-1 Coaching with RoyI’ve never met a GREAT copywriter who uses a swipe file…At least, not the way you see them taught so often.As in, copy-paste-edit.Sure, some may SELL YOU a swipe file on the promise that you can write great copy t...2022-10-2118 minBreakthrough Marketing SecretsHow to launch this client business? [Pick Roy's brain — Subscriber Question]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🚀 Launch Your Client Business Free Mini-Course❓ Ask Roy Your Question☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIf you want to launch a successful client business, there’s a series of steps you must follow…These are universal, to every market and every service type.They’re based o...2022-10-1822 minBreakthrough Marketing SecretsHow to "Hack" Your Client's Offer to Make More Sales (A-List Copywriter Secret)⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐🎁 Irresistible Offers Course from Roy Furr☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyOne of the fastest, easiest ways to create more success as a copywriter is to improve the OFFER you’re selling…And if you think that as a freelance or contract copywriter, you don’t have the power to do...2022-10-1222 minBreakthrough Marketing Secrets"Power of One" Copywriting [from Mark Ford/Michael Masterson & Roy Furr]⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐⏩ High-Velocity Copywriting🔗 The Power of One Article from Mark Ford/Michael Masterson [at AWAI]📺 Clayton Makepeace Copywriting Outline & Checklists☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with RoyIt’s 1 of the 2 most powerful copywriting tips I got at my first AWAI Copywriting Bootcamp…Michael Masterson (pen name of M...2022-10-0618 minBreakthrough Marketing SecretsHow to get your ideal copywriting clients (& even know who they are)⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📧 Get Roy’s Daily Emails❓ Ask Roy Your Question📺 What Makes a Perfect Copywriting Client? [Clayton Makepeace list]☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐📙 The Copywriter’s Guide to Getting Paid by Roy Furr🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast👉 CopyMentor 1-on-1 Coaching with RoyWhen you don’t have much experience yet, it can be hard to find and get your ideal copywriting client…2022-10-0417 minBreakthrough Marketing SecretsWhat Star Wars & Harry Potter can teach you about Copywriting⭐⭐⭐⭐⭐ Episode Links ⭐⭐⭐⭐⭐📕 The Ultimate Selling Story by Roy Furr🎧 The Hero's 2 Journeys by Michael Hauge & Christopher Vogler📘 The Hero with a Thousand Faces by Joseph Campbell☕ Wanna say "thanks" for this episode? Buy me a coffee...⭐⭐⭐⭐⭐ More from Roy ⭐⭐⭐⭐⭐🎫 BTMSinsiders All-Access Pass: Like Netflix for your copywriting & marketing training…📺 Subscribe to Roy’s YouTube channel 🎧 Subscribe to the Breakthrough Marketing Secrets podcast📧 Get Roy’s Daily Emails👉 CopyMentor 1-on-1 Coaching with Royhttps://youtu.be/fvDGnze8fa8Here’s a FUN little lesson about story telling and story selling…… Using The...2022-09-0311 min