Shows
Your Consulting Business PodcastHow To Make A Consulting Website That Gets ClientsFree Consulting Resources available at: https://russellpearsonprograms.com Discover how to build a client‑winning consulting website that positions you as a trusted advisor and turns visitors into real consulting opportunities, not just vanity traffic. In this episode, Russell Pearson walks you through the essential consulting website structure, marketing strategy, calls to action, and lead magnets that help you get more consulting clients without feeling like you're "doing sales. Get the Book: https://businessofexpertise.com/book More about Russell, Visit: https://russellpearson.com SUBSCRIBE for more videos like this on...
2025-12-1020 minYour Consulting Business PodcastGet LEADS FAST with This Simple 4 Step FrameworkFree Consulting Resources available at: https://russellpearsonprograms.com Discover how to build a thriving consulting business by mastering lead generation and truly understanding your target market. In this episode of the Your Consulting Business Podcast, you'll learn practical strategies and a powerful four-step framework to attract clients and grow your consulting practice. Get the Book: https://businessofexpertise.com/book If you're a consultant looking to start a consulting business, but don't have clients, this episode provides foundational advice on how to get clients and build a successful consulting practice. Russell Pearson breaks down...
2025-12-0224 minYour Consulting Business PodcastWhat Can Blacksmithing Teach Us About Business?Free Consulting Resources available at: https://russellpearsonprograms.com Get the Book: https://businessofexpertise.com/book Business Blacksmith, Russell Pearson, shares the secrets to building a successful business. The metaphor is clear, business is blacksmithing, and as you heat up your material and work it into something strong, beautiful, and long-lasting, you discover that it's not only the business that changes shape but the owner that is transformed. In this episode of the Your Consulting Business Podcast, we show you how visualising a physical manifestation of your process enables you to move f...
2025-11-2509 minYour Consulting Business PodcastRetirement is NOT the Goal: How Consultants Find Purpose & Longevity in Their Next SeasonGet the Book: https://businessofexpertise.com/book Society tells professionals that they should chase retirement. But that old idea is no longer relevant. There is a more purposeful path for you and your expertise, and today, we bust the retirement myth. In this episode, Russell Pearson questions the old model of success and provides a blueprint that will give you more meaning and longevity in the next season of your professional life. More about Russell, Visit: https://russellpearson.com SUBSCRIBE for more videos like this one. ▶️ Secret Workshop: For thos...
2025-11-1815 minYour Consulting Business PodcastAI, Growth Secrets & The Future of Consulting: Inside the Forge UniverseFree Consulting Resources available at: https://russellpearsonprograms.com Get the Book: https://businessofexpertise.com/book AI Software Information: https://russellpearsonprograms.com/theax Inside the Forge Universe: How Modern Consultants Are Transforming Their Businesses with AI, Strategic Frameworks, and Next-Level Growth Strategies. Join Russell Pearson as he reveals the complete roadmap for consultants looking to break free from traditional business models and create a truly impactful consulting practice. Discover the tools, community, and cutting-edge approaches that are reshaping the consulting industry in 2025 and beyond. More about Russell, Visit: https://russellpearson.co...
2025-09-0914 minYour Consulting Business PodcastHow I Get New Consulting Leads Every Day!Free Consulting Resources available at: https://russellpearsonprograms.com Struggling to consistently generate leads for your consulting business? In this game-changing episode, lead generation expert Russell Pearson reveals his proven 6-step system for attracting high-quality clients daily. Learn how to transform your consulting practice from unpredictable feast-and-famine cycles to a reliable, scalable lead generation machine. Pearson breaks down the critical steps of identifying your ideal target market, finding where they congregate, creating compelling connection strategies, and developing irresistible lead magnets that convert. Whether you're a new consultant or a seasoned professional, this strategy eliminates the guesswork...
2025-08-0523 minYour Consulting Business PodcastAI Powered Business: Build a Consulting Empire Without Coding Skillshttps://russellpearsonprograms.com/ai-prompts/ Discover the five cutting-edge AI tools that can transform your consulting practice, help you work fewer hours, and generate more revenue. In this must-listen podcast episode, Russell Pearson reveals how modern consultants can leverage artificial intelligence to streamline workflows, generate leads, create professional content, and focus on high-value client interactions. Learn how tools like Otter.ai, Zapier, Replit, Canva, and LeadPages can automate administrative tasks, create custom applications, design stunning presentations, and attract potential clients—all without requiring advanced technical skills. Whether you're a seasoned consultant or just starting, this episode pr...
2025-07-2818 minYour Consulting Business PodcastNew Consulting Skills in the Age of Artificial IntelligenceFree Consulting Resources available at: https://russellpearsonprograms.com In this AI focused episode, Russell Pearson reveals how consultants can future-proof their businesses in the age of artificial intelligence. Discover the critical difference between being a mere contractor and a strategic advisor, and learn why human guidance remains irreplaceable. Russell exposes how AI is transforming traditional consulting models, emphasizing that true consulting value lies in mentoring clients, enabling their success, and providing the confidence and permission to take decisive action. For service providers and consultants seeking to elevate their business, this episode offers crucial insights into...
2025-05-2824 minYour Consulting Business PodcastHow to Successfully Grow a Thriving BusinessFree Consulting Resources available at: https://russellpearsonprograms.com In this essential podcast episode, Russell Pearson reveals the four critical functions every successful consulting business must master to drive growth and profitability: capability, client acquisition, capacity, and capitalization. Designed specifically for service providers and consultants seeking to elevate their business performance, this episode provides a strategic roadmap to overcome growth constraints, maximize revenue potential, and create a sustainable business model. Russell breaks down how to develop outcome-focused expertise, attract ideal clients, scale operations efficiently, and optimize profit margins, offering practical insights that transform entrepreneurial...
2025-05-1322 minYour Consulting Business PodcastUse AI to Supercharge Your Consulting PresentationsFree Consulting Resources available at: https://russellpearsonprograms.com AI Prompts: 1. Given the ideal outcome of this presentation is [RESULT], how should I structure the presentation to lead to this outcome? 2. What are the current goals, concerns, and priorities of a [JOB TITLE] in [SPECIFIC INDUSTRY]? 3. What recent industry or company challenges should I be aware of before presenting this solution? 4. How can you structure this insight in a narrative that goes from problem, to insight, to impact? 5. What are three strategic questions that I could ask during...
2025-05-0507 minYour Consulting Business PodcastHow Top Consultants Break Through to Make MillionsUnlock the secrets to building a million-dollar consulting business with Russell Pearson's game-changing strategies. In this powerful podcast episode, learn how to transform your consulting practice from struggling to thriving by mastering five critical steps: developing a clear business model, implementing effective marketing techniques, creating a repeatable sales process, investing in your personal brand, and designing your business with intentional growth. Pearson reveals why most consultants never break $200,000 annually and provides actionable insights to help service providers and consultants scale their revenue, attract ideal clients, and create a business that funds their freedom. Whether you're...
2025-04-0816 minYour Consulting Business PodcastHow to Earn An EXTRA $5000 Monthly As A ConsultantFree Consulting Resources available at: https://russellpearsonprograms.com Discover how to transform your service business into a high-value consulting practice by implementing a strategic $5,000 workshop approach. In this game-changing podcast episode, Russell Pearson reveals a proven method for service providers and consultants to add significant monthly revenue by shifting from task-based delivery to strategic advisory work. Learn how to break free from hourly rates and project-based pricing, and instead focus on delivering outcome-driven strategic planning that clients truly value. By asking powerful "why" questions and facilitating strategic workshops, you'll not only increase your income but also position...
2025-03-1119 minYour Consulting Business PodcastBusiness Networking Secrets - How to Network Like a ProFree Consulting Resources available at: https://russellpearsonprograms.com Unlock the secrets to powerful networking and business growth with Russell Pearson's expert guide for consultants struggling to expand their client base. In this game-changing podcast episode, discover seven proven networking strategies that will transform how you connect, qualify, and attract ideal clients, even in the post-COVID landscape. Learn how to leverage business cards, create compelling value propositions, listen actively, and identify key industry connectors who can dramatically accelerate your consulting business. Whether you're an introverted expert or an extroverted professional, these actionable tips will help you navigate networking...
2025-03-0312 minYour Consulting Business PodcastSTOP Being The 'Nice' Consultant (It's Killing Your Business)Want FREE consulting resources, visit: https://russellpearsonprograms.com/ Want to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/ SUBSCRIBE for more videos like this one. Respect, not just being liked, is the true currency of a successful consulting business. In this episode, Russell Pearson dives deep into the importance of positioning yourself as a respected expert, rather than simply aiming to be a likable peer. He explains how the "friend zone" can trap consultants in doing extra unpaid work, and outlines eight key tactics to build genuine respect with c...
2024-12-1618 minYour Consulting Business PodcastThe Critical Difference Between Consultants and ContractorsWant to know more, visit the Consulting Guild: https://russellpearsonprograms.com/guild/ Want FREE consulting resources, visit: https://russellpearsonprograms.com/ Episode 109 of the Your Consulting Business Podcast The Critical Difference Between Consultants and Contractors: Contractors VS Consultants, AVOID the TRAP! This week, Russell Pearson discusses the difference between being a contractor and a consultant, emphasizing that the latter can significantly increase hourly rates from $200 to $2,000. He explains that consultants add strategic value by understanding client needs and goals, unlike contractors who merely execute tasks. Pearson outlines three levels of consulting: employee...
2024-12-0822 minYour Consulting Business PodcastGhost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It)🔹 Download the FREE RESOURCE GUIDE here: https://russellpearsonprograms.com/advisor Ghost Client Syndrome: Why Your Best Consulting Prospects Vanish (And How to Stop It) In this podcast episode 108, Russell Pearson discusses the issue of "ghosting" in consulting, where prospects fail to respond after proposals are submitted. He identifies three key mistakes consultants make: explaining their expertise too much, sending overly detailed proposals, and following up too frequently. Russell introduces the Ghost-Proof Framework, emphasizing intentional calls and priority calls to ensure prospects are genuinely interested and ready to proceed. He advises against lengthy proposals and sug...
2024-12-0217 minYour Consulting Business PodcastCRUSHING It During Christmas: GETTING Clients When Others Struggle!🔹 Book now for FREE WORKSHOP SESSION: How to get 2 High-Value Consulting Clients Paying Cash Before Christmas: https://businessofexpertise.com 🔹 Download the FREE RESOURCE GUIDE here: https://russellpearsonprograms.com 🔹 You can also apply to join THE CONSULTING GUILD here: https://theconsultingguild.com CRUSHING It During Christmas: GETTING Clients When Others Struggle! In this podcast episode 107, Russell Pearson reflects on a key insight he gained about maintaining business momentum during the holiday season. Early in his career, he was warned about a slowdown in December and January and prepared for a cash flow gap. However, a consulta...
2024-11-0513 minYour Consulting Business PodcastCreate Consulting Offers That Attract High Paying Clients!🔹 Download the FREE RESOURCE GUIDE here: https://russellpearsonprograms.com 🔹 Engage 2 High-End Retainers that you can close in the next 14 days: https://russellpearsonprograms.com/retainers/ 🔹 You can also join THE CONSULTING GUILD here: https://theconsultingguild.com/ Create Consulting Offers That Attract High Paying Clients! In this podcast episode 106, Russell Pearson shares a strategy for creating consulting offers that don't require fully productizing the solution before taking it to the market. He explains how using "expressions of interest" can help gauge if the market is interested in an offer before putting in the time and effort to...
2024-10-2915 minYour Consulting Business PodcastWhat Makes a TOP CONSULTANT Stand OutWhat Makes a TOP CONSULTANT Stand Out Download the FREE Guide to position yourself as the Authority in your sector here: https://russellpearsonprograms.com/authority-brand-playbook In this episode, Russell Pearson discusses what it takes to be a top consultant, emphasizing the importance of being in demand and having a strong client flow. A top consultant isn't just someone who provides services but acts as a trusted advisor whom clients seek for counsel. Success in consulting means focusing on giving great advice and enabling clients to achieve valuable outcomes, rather than getting bogged down in...
2024-10-2215 minYour Consulting Business PodcastBuilding Brand Respect for Consultants - Grow Your BusinessBuilding Brand Respect for Consultants - Grow Your Business Download the FREE Guide to position yourself as the Authority in your sector here: https://russellpearsonprograms.com/authority-brand-playbook In this episode, Russell Pearson discusses why traditional branding strategies are ineffective for consultants and outlines a more effective approach to building what he calls an "authority brand." Drawing on his 30 years of experience in brand strategy, he explains how consultants should move beyond the "know, like, and trust" model to focus on "know, respect, and trust." This shift helps prevent falling into the friend zone with...
2024-10-1518 minYour Consulting Business PodcastBoost Your Consulting Income with 2 New Retainers TodayBoost Your Consulting Income with 2 New Retainers Today Book your Retainer Brainstorm Call here: https://russellpearsonprograms.com/retainers If you want new clients in the next 14 days, this podcast episode 103 might be just for you. Russell Pearson, a consultant with over 30 years of experience working with consultants, shares how he helps clients secure at least two new retainer clients who provide recurring income every month, in less than 14 days. Russell discusses the difference between being retained for hours (which he believes is the wrong approach) and being retained for outcomes, where the focus is on...
2024-10-0721 minYour Consulting Business PodcastThe Best Free Social Media Apps to Save Your Time (and Sanity)The Best Free Social Media Apps to Save Your Time (and Sanity) Get for FREE the AI Scripts resource here: https://russellpearsonprograms.com/ai-prompts In this podcast episode 102, Russell shares five essential social media apps that can save you time in your business. Buffer is a scheduling app that uses AI to analyze when your audience is most active, helping optimize post timing and engagement. Canva, a design tool, utilizes AI to offer templates and design suggestions, making it easier to create professional visuals quickly, even if you lack design skills. Trello is a project...
2024-09-3019 minYour Consulting Business PodcastConsulting: How to Play a Bigger GameConsulting: How to Play a Bigger Game In this podcast episode 101, Russell Pearson delves into playing a bigger game in consulting businesses. He emphasizes that now, more than ever, there's a chance to elevate the work and achieve more by recognizing the shifting dynamics, especially with the rise of artificial intelligence and global competition. Russell discusses how AI could potentially take over certain consulting roles, but stresses that the human touch—the ability to connect with clients on a personal level and drive results—is what truly makes consultants indispensable. He challenges listeners to compare themselves on a gl...
2024-09-2318 minYour Consulting Business PodcastGet So Many Consulting Clients, You'll Need a Waiting ListGet So Many Consulting Clients, You'll Need a Waiting List In this podcast episode 100, Russell Pearson discusses how to consistently attract clients to your consulting business by establishing "client flow." He explains that client flow is about having more clients than needed, allowing the freedom to choose who to work with, and ensuring a constant influx of opportunities. Russell emphasizes the importance of creating a sales function within a business rather than relying solely on referrals, which can be unpredictable. He advocates for building expertise, developing an authority brand, and creating systems to connect with potential clients...
2024-09-1624 minYour Consulting Business PodcastHow I Built a Successful Online Consulting Business [from HOME]How I Built a Successful Online Consulting Business [from HOME] In this podcast episode 99, Russell Pearson shares how he built a successful consulting business entirely online from the comfort of his own home. As the founder of the Forge business program, Russell has spent the last 30 years helping consultants grow their practices. He explains the choices he made that allowed him to design a professional lifestyle with ultimate flexibility and freedom, enabling him to work from anywhere in the world. Russell also discusses the importance of overcoming limiting beliefs, such as the need for a physical office...
2024-09-0923 minYour Consulting Business PodcastGet Time Back By Creating A Select Consulting BusinessGet Time Back By Creating A Select Consulting Business Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/ In this podcast episode 98, Russell Pearson explores the concept of designing a business that provides both the income and freedom desired by consultants. He shares his journey of building his consultancy, Crimson Fox, which initially focused on production work but evolved into a high-profit consulting business. Russell discusses the challenges he faced, including a health scare that forced him to reassess his priorities, and how he ultimately decided to shift his focus to hi...
2024-09-0224 minYour Consulting Business PodcastMarketing Ideas to Grow Your BusinessMarketing Ideas to Grow Your Business Get for FREE the 15 marketing ideas event resource here: https://russellpearsonprograms.com/marketing-ideas/ In this podcast episode 97, Russell Pearson shared five marketing ideas to help grow your business, drawing from his 30 years of experience in the marketing field. He began by emphasizing the importance of starting with the point of sale and working backward to understand your specific market and how to lead them through the stages of awareness, consideration, and decision-making. Russell then dove into the five strategies: using Boolean searches to target large groups of potential clients, l...
2024-08-2619 minYour Consulting Business PodcastIs your Consulting Business Ready for AI? A.I. for BusinessIs your Consulting Business Ready for AI? A.I. for Business In this podcast episode 96, Russell Pearson explores whether your business is truly ready for AI. He asks critical questions to help you assess your AI strategy, such as understanding your reasons for adopting AI and how it integrates with your current operations. He also discusses the importance of considering whether AI will replace or enhance your team and the need for clear AI policies to guide its use. Additionally, Russell emphasizes staying aware of industry-specific AI applications to better serve your clients, and he touches on...
2024-08-2018 minYour Consulting Business PodcastExpert Networking Tips that Every Consultants Should KnowExpert Networking Tips that Every Consultants Should Know You can get for FREE RESOURCE here: https://russellpearsonprograms.com/client-conversations In this podcast episode 95, Russell Pearson shares essential networking tips for consultants, focusing on how to make the most out of networking events. He emphasizes the importance of choosing the right networking spaces where your ideal clients are likely to be. Russell also discusses the power of listening more than speaking and how to deliver a memorable elevator pitch. Additionally, he explores the value of creating three-way conversations and the strategic use of business cards and...
2024-08-1214 minYour Consulting Business Podcast14 Powerful Ways to Grow Your Business or Consulting Practice14 Powerful Ways to Grow Your Business or Consulting Practice In this podcast episode 94, Russell Pearson discusses 14 key strategies to grow a consulting business by focusing on two primary approaches: acquiring more clients and increasing the value derived from existing clients. Russell explains that growth can be achieved by generating more leads, improving conversion rates, raising prices, decreasing costs, reducing client churn, and offering additional services. He also emphasizes the importance of identifying and addressing specific constraints that hinder growth and suggests maintaining a balance between ongoing activities and targeted high-priority tasks. Ultimately, Russell guides listeners and viewers...
2024-08-0515 minYour Consulting Business PodcastHow The 2024 U.S. Election Will Affect Your Consulting BusinessHow The 2024 U.S. Election Will Affect Your Consulting Business In this podcast episode 93, Russell Pearson explains how the US election influences consulting businesses by creating market uncertainty that affects client decision-making, especially regarding long-term projects. From his 30 years of experience in sales, marketing, and consulting, Russell highlights the importance of identifying these market trends and adapting strategies accordingly. He emphasizes the need for consultants to maintain open and frequent communication with clients, focus on smaller, immediate projects that address current needs, and leverage various channels to keep client engagement high despite the distraction and increased competition...
2024-07-2914 minYour Consulting Business PodcastLinkedin for Consultants Part 2: Technical SetupLinkedin for Consultants Part 2: Technical Setup Watch the PART 1: https://www.youtube.com/watch?v=_NQ97Wzu7FM In this podcast episode 92, Russell Pearson shares advanced technical tips to enhance your LinkedIn profile and boost your consulting business, focusing on three key areas: profile setup, gaining credibility, and effective publishing. First, Russell walks through his LinkedIn profile from both a public and logged-in perspective, highlighting the importance of a professional photo, an informative banner, and a well-crafted "About" section that speaks directly to your audience. He emphasizes the significance of optimizing your profile for search...
2024-07-2325 minYour Consulting Business PodcastLinkedin for Consultants Part 1: StrategyLinkedin for Consultants Part 1: Strategy You can watch the whole video on Youtube: https://youtu.be/_NQ97Wzu7FM In today's podcast episode 91, Russell Pearson shows you how to use LinkedIn effectively as a consultant by focusing on strategic positioning. First, Russell emphasizes that LinkedIn should be used as a positioning tool rather than a resume, showcasing your current expertise. Next, he highlights the importance of having a voice by sharing original content and engaging in meaningful conversations. Finally, Russell stresses the need to identify and connect with a specific target audience to make your m...
2024-07-1511 minYour Consulting Business PodcastNew ChatGPT4o A.I. Skills for Consultants: Artificial IntelligenceNew ChatGPT4o A.I. Skills for Consultants: Artificial Intelligence You can watch the whole video on Youtube: https://www.youtube.com/watch?v=UF8NDtd6IFs In today's podcast episode 90, Russell Pearson dives into some of the latest tricks and tactics in artificial intelligence, specifically focusing on how consultants can leverage these innovations to enhance their practices. We explore new features from Chat GPT-4, showcasing how it can create realistic images and generate HTML and CSS from hand-drawn sketches. Russell also demonstrates how to utilize AI for summarizing large documents and running SWOT analyses...
2024-07-0820 minYour Consulting Business PodcastShould Consultants Do Social Media Marketing?Should Consultants Do Social Media Marketing? In today's podcast episode 89, Russell Pearson discusses the effectiveness and challenges of social media marketing for consultants. He emphasizes the importance of using social media to foster genuine conversations rather than trying to go viral. Russell explains that platforms like LinkedIn and Facebook can be valuable for connecting with potential clients, but they need to be used strategically. He also highlights the significance of knowing, liking, and trusting in client relationships, and how social media can facilitate this process. Lastly, Russell shares insights on positioning yourself as an expert and ensuring...
2024-07-0125 minYour Consulting Business PodcastHow to Become an Industry Leader How to Become an Industry Leader In today's podcast episode 88, Russell Pearson shares his expertise on becoming an industry leader by focusing on positioning and branding. With over 30 years of experience and a spot in the Speaker Hall of Fame in Australia, He reveals three key steps to position yourself as a high-demand consultant: knowing who you are, identifying your target market, and defining the primary result you offer. Russell emphasizes the importance of having a clear brand, connecting specifically with your audience, and being known for delivering exceptional results. Don't forget to leave a comment...
2024-06-2412 minYour Consulting Business PodcastHow to Make Your First $100K as a ConsultantHow to Make Your First $100K as a Consultant In today's podcast episode 87, Russell Pearson shares essential strategies for making your first $100,000 as a consultant, regardless of whether you're just starting out or looking to scale your existing business. The first step is identifying specific problems you can solve effectively, based on your experience and expertise. Next, target a niche audience that faces these issues most frequently to ensure focused and efficient marketing efforts. Russell emphasizes the importance of setting up a proper business structure, including a separate bank account and engaging an accountant early on...
2024-06-1722 minYour Consulting Business PodcastThe Mathematical Secret to Consulting SuccessThe Mathematical Secret to Consulting Success In today's podcast episode 86, Russell Pearson shared three crucial numbers that can drive your business success: the ratio of short conversations, priority calls, and design calls to sales. Understanding these ratios helps you focus on high-value activities, like having meaningful, two-way conversations rather than getting distracted by less impactful tasks. By knowing your specific numbers, you can plan effectively to scale your business, even if it means just one conversation a day to achieve significant growth. Visit this website to discover FREE resources: https://russellpearsonprograms.com/ S...
2024-06-1015 minYour Consulting Business PodcastHow to DESTROY Your Consulting Business in 5 Simple StepsHow to DESTROY Your Consulting Business in 5 Simple Steps In today's podcast episode 85, Russell Pearson outlined five key ways to destroy your consulting business. First, work with everyone and spread yourself thin, ensuring you make no real impact. Second, stop talking to people, which will quickly deplete your client base. Third, wait for clients to call you, leading to a rapid decline in business. Fourth, ignore your numbers, so you remain unaware of your financial health. Lastly, stop improving, guaranteeing you fall out of touch with industry trends and client needs. To actually grow your business...
2024-06-0310 minYour Consulting Business PodcastHow to Build a Consulting Business: Free TrainingHow to Build a Consulting Business: Free Training In today's podcast episode 84, Russell Pearson discusses building a successful consulting business, emphasizing the importance of energy and time management, clarity in understanding the audience, and improving the sales process to increase close rates. He also stresses the value of niching down to increase focus and impact, and provides a three-step niche development process. Pearson rates himself high on having an effective pipeline process and list of ideal prospects, but lower on identifying his target audience. Visit this website to discover additional FREE resources: https://russellpearsonprograms.c...
2024-05-2725 minYour Consulting Business PodcastMy Top 5 Digital Tools for Marketing a Consulting Business in 2024 (Consulting Business Marketing)My Top 5 Digital Tools for Marketing a Consulting Business in 2024 (Consulting Business Marketing) Download your FREE Digital Tools Resource Guide: https://russellpearsonprograms.com/digital-tools/ In today's podcast episode 83, Russell Pearson shared the top five digital tools his consulting business uses to save time and attract ideal prospects, including LeadPages, Vid IQ, Meet Alfred, and Calendly. He also discussed other tools he utilizes to streamline online activities and enhance his presence on social media platforms, such as Meet Alfred and Chat GPT. Pearson emphasized the importance of having these tools to remain competitive and efficient in...
2024-05-2013 minYour Consulting Business Podcast3 Essential Business Development Activities for Consultants3 Essential Business Development Activities for Consultants In this podcast episode 82, Russell Pearson reveals the 3 essential strategies for growing a consulting business: speaking to existing clients, engaging in outreach, and creating content. Drawing from over 30 years of experience in marketing and sales, particularly with consultants, Russell emphasizes the importance of focusing on these key activities for maximizing business development. By nurturing relationships with existing clients, actively reaching out to new contacts, and producing purposeful content, consultants can secure contracts, projects, and retainers. These strategies not only foster client engagement but also ensure business growth and sustainability over time...
2024-05-1319 minYour Consulting Business Podcast30yr Marketing Manager Shows How to Get Leads30yr Marketing Manager Shows How to Get Leads In this podcast episode 81, with over 30 years of marketing experience by Russell Pearson, he honed three key strategies for generating leads in businesses, drawing from a diverse background including work with large international companies and running his agency. Russell emphasizes the importance of leads within a broader pipeline system, distinguishing between suspects, leads, prospects, customers, and clients. The first strategy, the "120 list," focuses on building a network of existing clients, past clients, and referral partners, emphasizing quality over quantity. The second strategy involves making targeted offers, leveraging events, social...
2024-05-0821 minYour Consulting Business PodcastUltimate Guide to Digital Marketing for Consultants in 2024Ultimate Guide to Digital Marketing for Consultants in 2024 In this podcast episode 80, Russell Pearson shared his expertise on optimizing digital marketing for consulting businesses, emphasizing the importance of thought leadership, intentional next steps, and digital assets. Thought leadership involves clearly defining our audience and sharing our expertise to establish trust and understanding. Intentional next steps guide prospects from being strangers to becoming clients, emphasizing the importance of engaging them in conversational dialogue and diagnostic processes. Digital assets, tailored to our target market, such as landing pages and lead magnets, facilitate the conversion of prospects into clients. It's...
2024-04-2919 minYour Consulting Business PodcastBarely Surviving Burnout as a Consultant and How I Built a more Resilient BusinessBarely Surviving Burnout as a Consultant and How I Built a more Resilient Business In this podcast episode 79, Russell Pearson recounts his journey with burnout, sharing how he transitioned from initially enjoying the freedom of my business to facing overwhelming tax debt and subsequent health issues. Reflecting on his experience, Russell emphasizes the importance of setting boundaries, integrating self-care into my routine, and managing downtime effectively to avoid burnout. He also highlights the significance of seeking help if feeling overwhelmed, encouraging listeners to take proactive steps to prevent burnout. Watch the video version of this...
2024-04-2212 minYour Consulting Business PodcastHow to WIN more deals with the art of Negotiation for ConsultantsHow to WIN more deals with the art of Negotiation for Consultants In this podcast episode 78, Russell Pearson shares three key principles for negotiating better deals in consulting businesses. Firstly, knowing your negotiation options beyond just time and payment terms can significantly enhance opportunities. Secondly, designing together with clients fosters mutual ownership over projects and increases the likelihood of agreement. Thirdly, understanding that what you value may differ from what the client values is crucial for crafting mutually beneficial deals. Additionally, I emphasize the importance of being willing to say no to deals that don't align with...
2024-04-1510 minYour Consulting Business PodcastI Spent $30,000 on a Business Coach (Here's what Happened)I Spent $30,000 on a Business Coach (Here's What Happened) In this podcast episode 77, Russell Pearson talked about in 2009, after two struggling years with his business, Russell invested $30,000 in a business coach named Brett. Despite initial doubts, Brett's coaching proved transformative. He emphasized personal accountability and responsibility, teaching Russell to operate "above the line" by taking ownership of his actions. Through consistent guidance, Brett helped Russell identify business gaps, implement effective strategies, and achieve remarkable growth, from $80,000 to $300,000 in revenue within a year. Over five years of coaching, Brett became a mentor and friend, guiding him through various...
2024-04-0820 minYour Consulting Business PodcastBranding for ConsultantsBranding for Consultants In this podcast episode 76, Russell Pearson delves into a secret that transformed my consulting business, impacting how he communicates with clients. Reflecting on his journey, Russell realized the power of personal branding over traditional business branding, emphasizing the importance of having a distinct voice and opinion to stand out in a noisy market. He breaks down branding into three key steps: identity, voice, and style, urging listeners to define their brand's archetype, communication style, and overall experience. Additionally, Russell shares five AI tools revolutionizing consulting practices: Prompt Base, Uncanny Automator, Vox Script, Pi AI...
2024-04-0116 minYour Consulting Business PodcastHow to Make More Money As A Consultant Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ How to Make More Money As A Consultant In this podcast episode 75, Russell Pearson discusses strategies for consultants to make more money quickly. Rather than relying solely on referrals, he emphasizes the importance of making attractive offers to attract clients. Russell outlines a simple four-step process for crafting effective offers: stating what I have, explaining what it does for the client, detailing how it achieves that, and finally, specifying how to obtain it. Additionally, he introduces the SMART criteria (Specific, Measurable, Achievable, Relevant, Time-based...
2024-03-2520 minYour Consulting Business PodcastConsulting Opportunities through Professional Public Speaking Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Consulting Opportunities through Professional Public Speaking In this podcast episode 69, Russell Pearson discusses the significance of incorporating professional speaking into consulting practices. Drawing from his journey, Russell highlights the benefits of positioning oneself as an expert through speaking engagements. By sharing expertise on stage, consultants can establish authority, connect with larger audiences, and accelerate the trust-building process. He emphasizes the value of leveraging speaking opportunities to showcase knowledge and attract potential clients. To get started, one can apply for speaking opportunities at conferences, engage with professional...
2024-03-1919 minYour Consulting Business Podcast5 Powerful Artificial Intelligence AI Tools For Your Consulting Business5 Powerful Artificial Intelligence AI Tools For Your Consulting Business In today's podcast episode 73, Russell Pearson delves into the realm of artificial intelligence and its profound impact on consultancy. As Russell guides you through this digital odyssey, he introduces five remarkable AI tools that have revolutionized the consultancy landscape. Prompt Base emerges as a beacon, offering pre-fabricated prompts to streamline AI interactions. Uncanny Automator, nestled within WordPress, orchestrates seamless automation, while Vox Scripts scours the web for real-time trends, enriching decision-making with timely insights. Pi AI, a conversational virtuoso, fosters brainstorming sessions with its human-like demeanor. Lastly, 10 Web...
2024-03-1115 minYour Consulting Business PodcastAvoid Busy Consulting with Time ProfitsAvoid Busy Consulting with Time Profits In today's podcast episode 72, Russell Pearson delves into reclaiming time within our consulting businesses, exploring the concept of "time profit" and its significance. Drawing inspiration from the "Profit First" methodology, he advocates for prioritizing personal time as a key performance indicator alongside financial success. By gradually allocating small increments of time back to ourselves and strategically managing our schedules, we can break free from the cycle of perpetual busyness and cultivate a more fulfilling lifestyle. Through intentional time management and a shift towards prioritizing our well-being, we can transform our consulting...
2024-03-0420 minYour Consulting Business PodcastWhat is Management Consulting and How Do I Become One? Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ What is Management Consulting and How Do I Become One? In this podcast episode 71, Russell Pearson and Peter Westlund explore the concept of management consulting, emphasizing the importance of collaboration, integrity, and ongoing professional development while discussing the future of the industry, including the significance of self-regulation and adherence to ethical standards, as well as providing insights into starting a consultancy and the role of certifications. Visit IMC here: https://imc.org.au Peter is the National President and Board Chair and...
2024-02-2635 minYour Consulting Business PodcastIntroducing Coaching to Australia with Mal Emery Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ Introducing Coaching to Australia with Mal Emery In this podcast episode 70, Russell Pearson introduces surprise guest Mel Emery, delving into Mel's journey from humble beginnings to entrepreneurial success, discussing the evolution of coaching and mentorship, and sharing insights on achieving autonomy in business and life. Russell and Mal reflect on the importance of personal growth and adaptation in achieving success, emphasizing the transformative journey one undergoes to become successful, the significance of helping others, and the necessity of mastering business principles while sharing personal anecdotes and...
2024-02-191h 09Your Consulting Business PodcastWhat is the Consulting Guild? Network for Consultants Visit THE CONSULTING GUILD here: https://theconsultingguild.com/ What is the Consulting Guild? Network for Consultants In this podcast episode 69, Russell Pearson introduces the Consulting Guild, inspired by historical groups like the Impressionists and the Inklings, aiming to create a community of consultants to support, learn, and elevate each other's craft and businesses for greater impact and success in the consulting profession. Subscribe for more valuable content on Russell Pearson Programs, and stay tuned for upcoming discussions on effective improvement strategies. Your Consulting Business Podcast provides weekly thoughts, ideas...
2024-02-1313 minYour Consulting Business PodcastWhat is a Consultant and how to improve your consulting What is a Consultant and how to improve your consulting In this podcast episode 68, Russell Pearson delves into the essence of consulting and the key steps to becoming an effective consultant. He defines consulting as providing expert advice professionally. Exploring various modalities like mentoring, coaching, and therapy, he emphasize that a consultant's role is to guide and enable rather than become indispensable. Rusell stresses the importance of continuous development, not just in technical expertise but in refining consulting methodologies. As he shares insights on avoiding the pitfalls of problematic consulting, the episode encourages consultants to focus on...
2024-02-0518 minYour Consulting Business PodcastBad Consulting Clients - How to Avoid Problem ClientsBad Consulting Clients - How to Avoid Problem Clients In this podcast episode 67, Russell Pearson discusses the challenges of dealing with problematic consulting clients and how to avoid them. He emphasizes the importance of categorizing clients into A, B, C, and D classes, with a focus on prioritizing A and B clients who are easy to work with and bring value. Red flags during initial client interactions, such as panic, urgency, and premature requests for quotes, should be addressed by slowing down the engagement process. It's crucial to set a precedent early on, using a solid consulting...
2024-01-2918 minYour Consulting Business PodcastA Better Way to Land Consulting Clients A Better Way to Land Consulting Clients In this podcast episode 66, Russell Pearson shares insights on a more effective way to land consulting clients. Exploring the evolution of sales from solutions in the 90s to outcome-based sales in 2010, he emphasizes the importance of understanding clients' current situations before selling outcomes. Russell introduces the concept of focusing on symptoms rather than causes, connecting with the 80% of prospects who are symptom-aware but not problem-aware. He discusses the power of niching down to better understand and address specific client issues, encouraging consultants to create a list of symptomatic issues for...
2024-01-2220 minYour Consulting Business PodcastTaking Your Consulting Clients on a JourneyTaking Your Consulting Clients on a Journey In this podcast episode 65, Russell Pearson explores the transformative journey clients undergo, drawing parallels to Joseph Campbell's Hero's Journey. As consultant, he emphasizes the importance of recognizing when clients are ready to embark on this journey, helping them overcome denial and guiding them through the threshold into the unknown world. By acting as a mentor, we assist clients in facing trials, meeting allies, and overcoming enemies. The ordeal becomes a pivotal moment, a challenge with a reward on the other side. The return to the known world is a time...
2024-01-1521 minYour Consulting Business PodcastPopular Consulting Topics this YearPopular Consulting Topics this Year: 1. Consulting Business Websites: https://www.youtube.com/watch?v=J6fE79AOboM 2. AI for Consultants: https://www.youtube.com/watch?v=q0au3AGxnB4&t=1s 3. How to Charge a Consulting Retainer: https://www.youtube.com/watch?v=tfQKPusNa5M&t=29s In this podcast episode 63, Russell Pearson reflects on the top three topics of the year. As a former altar boy and a Christmas enthusiast, He is excited about the holiday season, which coincides with his birthday on the 23rd of December. Today, Russell delves into...
2023-12-2517 min2023-12-1819 min
The Marketing ReportYoung Change Agents 2020: The Marketing Report EP49 – Business, Marketing and SalesI've been concerned over the years at the education that young entrepreneurs have been getting about how to 'start-up' in business. But a recent experience has given me hope. This week I spoke with one of the participants in the Young Change Agents 2020 program, my 13 year old daughter, Maddy Pearson. In this episode we discuss: What processes were used for moving from ideation to creation? Where to start in business? What is the difference between a charity, business and social enterprise. The Marketing Report is a Podcast for Passionate and Frustrated Business People...
2020-10-2538 min
The Marketing ReportCommunicating with Video with Terry Brock: The Marketing Report EP45 – Business, Marketing and Sales2020 has forced most business people to consider digital video communication as part of the way they speak with prospects and customers. But what are some other ways you can use video in your business and are you taking advantage of those opportunities yet? This week I'm joined by the man Skype went to when they were trying to bring video communication to business, awards winning, hall of fame speaker Terry Brock. Together we discuss ways that digital video can help you in your business. In this episode: What else is out there, other than...
2020-09-1827 min
The Marketing ReportAre Websites Dead?: The Marketing Report EP44 – Business, Marketing and SalesHow we shop and engage services online has significantly changed. 2020 has seen a huge uptick in online activity. Are you seeing the results of this in your business online? If not, you'll want to listen to this episode and assess what's going on. This week I discuss the humble website. The core to most businesses online presence. What it has been in the past, what it is today and it's place in your business. Is the time of the website past? Are Websites Dead? In this episode: The evolution of websites from the 90's...
2020-09-1118 min
The Marketing ReportCoaching Gen Z and Millenials with Lindsey Leigh Hobson: The Marketing Report EP43 – Business, Marketing and SalesForced Remote teams have caused a greater focus on the importance of coaching and quality management in business. It's also highlighted a real time to shine for Millennials and Gen Zs in the workforce. Today I'm joined by Speaker, Qualified Coach, and the Founder of the STICK IT! Revolution Lindsey Leigh Hobson (who also just happens to be my partner) about the keys to successfully coaching emerging leaders in your team. In this episode: Are Millennials and Gen Zs actually different to other generations? How can you get the best out of these emerging...
2020-09-0327 min
The Marketing ReportThe COVID Novelty has worn off - WHAT'S NEXT: The Marketing Report EP42 – Business, Marketing and SalesYes the Novelty of COVID has worn off. Business owners are now in various states of grief or pulling up their brain sleeves for some serious thinking about what is next. This week I consider the way forward for business owners and discusses where to spend your focus in the coming months. There is a way forward. It's now time to create some options and make decisions. In this episode: Where should you be focusing in the coming months? How could you still make 2020 a profitable year? How can you avoid business burn out...
2020-08-2416 min
The Marketing ReportSales Systems and Belief with Sophie Musumeci: The Marketing Report EP41 – Business, Marketing and SalesWhether you're getting started in business or you're a business veteran, there has never been a better time to review your sales process. This week CEO and founder of Real Entrepreneur Women, Sophie Musumeci chats with me about sales processes, belief in what you're doing and starting businesses. In this episode: What is a sales funnel? Is it chunks, parts or a journey? What does belief look like in a successful business? The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. You can f...
2020-08-1334 min
The Marketing ReportMilitary Mindset with Major Royce Pearson: The Marketing Report EP40 – Business, Marketing and SalesMindset has become a big theme in the Marketing Report podcast as we help business owners find their feet in the extraordinary times of the 2020 pandemic economic. Today I take a different tack and speak to An Australian Army Major. A logistics officer with over two decades in the Australian Defence Force. He has served in multiple operations domestically and in the middle east and believe it or not, he is my little brother. Yes, today on the podcast we speak with Major Royce Pearson. In today's episode: What can military training teach us a...
2020-08-0529 min
The Marketing ReportMoney Mindset with Clare Wood: The Marketing Report EP39 – Business, Marketing and SalesMoney and Finance are important subjects for business owners at any time, but approaching money with the right attitude can attract or repel your opportunities. In this episode, I discuss having a money mindset with Clare Wood, a business coach, a marketing and money mentor, an ex-accountant (but a cool one), a wrangler of two young boys, a drinker of wine, a podcaster, a manifestor, a wanderluster, an encourager and a reality TV fan. In today's episode: What does it mean to have a money mindset? How can we start to attract it into...
2020-07-3032 min
The Marketing ReportSustainably Successful even in a Crisis: The Marketing Report EP38 – Business, Marketing and SalesToday I look at where so many business owners are in July 2020. Some are definitely in recovery and some have been hit with a second wave of restrictions. So how can business owners move from Exhausted and Overwhelmed and get back to Sustainable growth even in this business environment. In today's episode: What can business owners do to stop feeling overwhelmed? How can they 'break-state' to refresh their thinking? What are some steps that they can take to start moving forward and getting back momentum? The Marketing Report is a Podcast for Passionate and Frustrated...
2020-07-2428 min
The Marketing ReportLeadership Communication with Shane Hatton: The Marketing Report EP37 – Business, Marketing and SalesAre business owners required to lead? Only if they want to be successful. Leading a team, leading your customers, leading an industry or even leading the conversation. Leadership communications, especially in this current business environment is more crucial than ever. This week, I speak with Shane Hatton, Leadership Communication expert, member of the Forbes Global Coaches Council and a Gallup Certified Strengths Coach, about what it takes to lead and how we all can become better at it. In today's episode: Why is leadership needed now more than ever in business? How can we a...
2020-07-1632 min
The Marketing ReportSearch Engine Optimisation SEO with Kate Toon: The Marketing Report EP36 – Business, Marketing and SalesGoogle searches are where most decision makers find what they're looking for when it comes to the products and services you provide. Building your Brand and being found on search is crucial to building a successful business. This week, Kate Toon, writing entrepreneur, popular coach, speaker, author, podcaster and mad good hula hooper, joins Russell Pearson to discuss building your brand with search engine optimisation (SEO). In today's episode: How to find your brand personality How Search Engine Optimisation plays into your marketing Practical steps you need to get to started your SEO and p...
2020-07-0932 min
The Marketing ReportDry July Business Recovery: The Marketing Report EP35 – Business, Marketing and SalesIt's now July 2020 and it's time to start looking at business recovery even if Covid19 continues. So what are the steps that are going to help you get there? In today's episode: How can you use Dry July as a Catalyst for planning? What are the steps to Getting off the Juice? What is the time frame we should be looking at? The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. For my next LIVE event visit: https://russellpearsonprograms.com/live Discover m...
2020-07-0416 min
The Marketing ReportMarketing Experiments with Kirryn Zerna: The Marketing Report EP34 – Business, Marketing and SalesThe most effective marketers experiment constantly to mould and shape their campaigns. The game is certainly not set-and-forget, so it's great to get the inside word on marketing campaigns that are working and the process that was put in place, behind the scenes. This week, Russell is joined by Marketing, Communications and Social Media expert, Kirryn Zerna who is on a quest to help business leaders and entrepreneurs STAND OUT without selling out in this age of online influence. In today's episode: What are examples of testing and measuring in practice? How you can't...
2020-06-2528 min
The Marketing ReportManaging Customer Relationships with Eric Dickmann: The Marketing Report EP33 – Business, Marketing and SalesThe relationships you have, your leads, prospects and ultimately customers, are more important than they've ever been. But how can we manage this effectively, especially when there are so many different roles and responsibilities in our team throughout the customer journey? This week's guest, Eric Dickmann, is an executive leader with over 30 years of experience in marketing, product development, and digital transformation. Eric is the host of the Virtual CMO podcast and has industry experience right across corporate in his years with Oracle right through to the small businesses that he supports today. Basically, he knows a...
2020-06-1838 min
The Marketing ReportThe Natural Order of Business: The Marketing Report EP32 – Business, Marketing and SalesDo you know the natural order of business? Are you trying to jump steps? Do you know what step you are currently in? In this episode I have a conversation with myself about how processes are shaping the success of our business and how if we ignore these natural processes we leave our opportunities up to luck. I look at business recovery and what it's going to take to move to thriving and growth In today's episode: What is the natural order of business? What do we need to be doing as business people...
2020-06-1136 min
The Marketing ReportThe Future of Business with Amanda Stevens: The Marketing Report EP31 – Business, Marketing and SalesWe are literally sitting in a changing environment of business. Everything is evolving, adapting and new. So what do we, as business people, need to focus on to thrive in the future? In this episode I discuss the Future of Business with Amanda Stevens, Consumer Futurist, Speaker, Author and Marketer. She's normally doing 100s of big stage keynote presentations around the world but thanks to a global pandemic, we got to speak to her about where business owners need to focus for the future. In today's episode: What does the future of business look...
2020-06-0332 min
The Marketing ReportFunny Business with Marty Wilson: The Marketing Report EP30 – Business, Marketing and SalesDo you wish you were a little funnier in your conversations or in your marketing. Humour is one of the major keys to creating engagement in marketing, sales and presentations. This week I speak with Marty Wilson, pharmacist turned stand-up comic turned bestselling author and speaker. We discuss how to make more money from being more funny and how a comics perspective on life can help you in your business. In today's episode: How does humour help us in sales? What can we learn from stand up comics about resilience? Steps to become more...
2020-05-2731 min
The Marketing ReportCompetitive Business Strategy with Dale Beaumont: The Marketing Report EP29 – Business, Marketing and SalesAre you running a business in a competitive market or are you thinking about it? Competition usually means there is opportunity and money available, so how will you get your piece of the action? This week I speak with Dale Beaumont, awarding winning entrepreneur, business growth expert and the author of 19 best selling books. We discuss all things business growth and competitive edge including how we become competitive in the first place. In today's episode: What ways can you find a competitive edge in business? Where should your focus be for customer communication. Considerations...
2020-05-2027 min
The Marketing ReportDigital Events with Warwick Merry: The Marketing Report EP28 – Business, Marketing and SalesAre you using events to engage your customers? They are very effective. Now, living in a new digital business environment, online events are becoming more effective and in some cases a preferred method of engagement. In this fun episode I speak with Warwick Merry, Master MC and Digital Events expert to uncover what really is important in running one AND offline events and how you can make your events more engaging. In today's episode: What opportunities exist for business in digital events? The 5 keys to making your events more effective. Who is the Head...
2020-05-1430 min
The Marketing ReportCovering Content Creation with Jane Anderson: The Marketing Report EP27 – Business, Marketing and SalesAs a business person, you often hear about the need for content creation, but what is it really and why is it so important to your business? The answers may surprise you. This week I speak with Jane Anderson, Strategic Communications Expert, her Linkedin Profile is in the Top 1% viewed globally, about the subject of content creation and how it applies for business owners, entrepreneurs and thought leaders. In today's episode: What is Content Creation? Why would I want to spend the time? What are the mistakes business leaders are making? You can...
2020-05-0531 min
The Marketing ReportThe 3 Black Boxes of Marketing with Winston Marsh: The Marketing Report EP26 – Business, Marketing and SalesMore often than not, business owners are over complicating their marketing OR worse still, not considering marketing until last. Today Russell Pearson speaks with Winston Marsh, Marketing Guru for over 35 years and we discuss the 3 black boxes of marketing that will create a lifetime of customers for you and your business. In today's episode: What are the 3 Black Boxes of Marketing? What really matters in your marketing? What are the simple, yet crucial, steps you need to implement You can reach Winston Marsh at https://www.winstonmarsh.com.au/ The Marketing R...
2020-04-2931 min
The Marketing ReportCritical Conversations with Dr Louise Mahler: The Marketing Report EP25 – Business, Marketing and SalesDo you find yourself having more conversations that normal? How are you having critical conversations on digital platform? On this episode Russell Pearson speaks with Dr Louise Mahler, expert in body language, vocal phycology and difficult situations, about the critical conversations you need to be having in your business. In today's episode: Why should we have critical conversations? Techniques and structure in your leadership communication. How and where you can practice. You can reach Dr Louise Mahler at https://louisemahler.com.au/ The Marketing Report is a Podcast for Passionate and F...
2020-04-2224 min
The Marketing ReportDiscussing Collaboration with Phil Preston: The Marketing Report EP24 – Business, Marketing and SalesWhat is business collaboration and how can it help your business? Today Russell Pearson speaks with Phil Preston, Collaboration expert to identify what good collaboration looks like and how you can apply it your your business. In today's episode: What is Collaboration? Useful Case Studies of how it can work in the real world What are the Steps to Successful Collaboration You can reach Phil Preston at https://philpreston.com.au/ The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. Discover th...
2020-04-1527 min
The Marketing ReportHow to Manage your Momentum: The Marketing Report EP23 – Business, Marketing and SalesWe're all discovering the new normal...let's be honest, it's not normal but we're all finding our new way forward. In this episode, Russell Pearson looks at where we are at in the momentum cycle. In today's episode: Identifying where you are in the momentum cycle Reviewing what activities suit your business and industry What level of consistent action you need right now The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. Discover the NEXT STEP for your business in 5 Days https://fo...
2020-04-0813 min
The Marketing ReportWhat to do in Isolation: The Marketing Report EP22 – Business, Marketing and SalesMany of us in are isolation due to our good friend COVID-19, but how can we take advantage of the situation we find ourselves in. In this episode, Russell Pearson discusses the practice of creating and breaking habits. In today's episode: Breaking Myths about Habits How to form good habits and good practices What we can be doing to build business globally right now The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. Would you like a FREE Masterclass from Russell Pearson? h...
2020-04-0120 min
The Marketing ReportTop 5 Things to do Weekly in Times of Crisis: The Marketing Report EP21 – Business, Marketing and SalesCOVID-19 is affecting business through out the world, but how can you move forward in this crisis rather than being paralysed by it.. In this episode, Russell Pearson discusses the Top 5 things you should be doing weekly during times of crisis. The top 5 include: Taking stock of your current situation Being flexible, by opening yourself to change Aligning with your Future Reviewing your current value to customers Connecting with colleagues and clients in more ways The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge.
2020-03-2619 min
The Marketing ReportWhat is Marketing? - The Marketing Report EP20 – Business, Marketing and SalesMarketing is complex to a lot of people, for others it's witchcraft. The formulas for marketing haven't changed much over the centuries but our sophistication on how we look at it has enabled us to simplify our perspective. In this episode, Russell Pearson looks at a simplified way of viewing the marketing process. Today we'll look at: The different formulas for marketing How you can simplify the way you look at marketing Examples of how that plays out in the real world. The Marketing Report is a Podcast for Passionate and Frustrated Business...
2020-03-0613 min
The Marketing ReportHow to Influence your Brand - The Marketing Report EP19 – Business, Marketing and SalesBranding is not just a logo or an image, it's what people are saying about you while you're not in the room. What they're saying to others and what people think about you. An effective brand make your memorable the opposite leaves you forgotten. In this episode, Russell Pearson talks about an easy way to get your branding right when delivering content via social media, promotion or in events. Today we'll look at: What people are saying about you when you're not in the room How to influence their thinking about your brand The...
2020-02-2812 min
The Marketing ReportThe 3 Beliefs of Marketing - The Marketing Report EP18 – Business, Marketing and SalesDo you know the 3 Beliefs of Marketing? If you're not already focusing on these three levers for your leads and prospects you're likely spending money you don't need to on communication that ineffective. In this episode, Russell Pearson discusses the 3 Beliefs and what you need to do to influence these magic levers. Today we'll look at: What are the 3 Beliefs of Marketing? How you can use them to affect your leads and prospects Examples of these in the wild. The Marketing Report is a Podcast for Passionate and Frustrated Business People who want...
2020-02-2013 min
The Marketing ReportHow to Manage and Remove Stress from your Business - The Marketing Report EP17 – Business, Marketing and SalesChange is hard. Whether your starting a new strategy in your business, launching a new campaign or committing to a new focus on sales, there is always a period of stress to get to your new normal. In this episode, Russell Pearson discusses how to make life a little easier and more effective for yourself, rather than trying to do EVERYTHING. Today we'll look at: Awareness of what stress looks like in your business Tactics on how to manage change Ways to reinforce micro goals rather than just looking for the big win. ...
2020-02-1013 min
The Marketing ReportStart Up and Starting a Business [for Entrepreneurs] - The Marketing Report EP16 – Business, Marketing and SalesAre you looking to start OR re-start the way you've built your business? Is so, make sure to hear this first. Today we look at what has changed in the strategic founding of a business brand and what are the keys to making it a success. In this episode we'll look at: The most important thing when starting a business brand Values, Mission and Vision Business Leadership The Marketing Report is a Podcast for Passionate and Frustrated Business People who want a Competitive Edge. Would you like a FREE Masterclass from R...
2020-01-2918 min
The Marketing ReportHow to Achieve Business Goals - The Marketing Report EP15 – Business, Marketing and SalesA Podcast for Passionate and Frustrated Business People who want a Competitive Edge. Today we look at how to achieve your business goals and why business owners are often frustrated on this episode of the Marketing Report. Would you like a FREE Masterclass from Russell Pearson? https://forge.russellpearson.com/masterclasses Want to engage more with Russell? https://forge.russellpearson.com/apply Discover more from Russell Pearson at: https://russellpearson.com
2020-01-2214 min
The Marketing ReportEffort Vs Reward, where should you focus? - The Marketing Report EP14 – Business, Marketing and SalesA Podcast for Passionate and Frustrated Business People who want a Competitive Edge. Many questions this week about where business people should be putting their efforts. What's the correct target market and what activities are going to get the best return? Want to engage more with Russell? https://forge.russellpearson.com/apply Discover more from Russell Pearson at: https://russellpearson.com/
2020-01-1514 min
The Marketing ReportBest Marketing Tactic and the Secret to Business Momentum throughout the Year - The Marketing Report EP13 – Business, Marketing and SalesA Podcast for Passionate and Frustrated Business People who want a Competitive Edge. As the excitement of the New Year starts to fade, how can you keep your business momentum going throughout the new 12 months? Russell Pearson shares the number one secret and best marketing tactic to make it easy to keep moving this year. Want to engage more with Russell? https://forge.russellpearson.com/apply Discover more from Russell Pearson at: https://russellpearson.com/
2020-01-0916 min
The Marketing ReportTop 10 Tiny Tips to Transform Your Business This Year - The Marketing Report EP12 – Business, Marketing and SalesA Podcast for Passionate and Frustrated Business People who want a Competitive Edge. It's the start of the New Year and on this episode, Russell Pearson discusses his Top 10 Tiny Tips to Transform Your Business. Want to engage more with Russell? https://forge.russellpearson.com/apply Discover more from Russell Pearson at: https://russellpearson.com/
2020-01-0212 min
The Marketing ReportA New Years Resolution or Theme? The Marketing Report EP11 – Business, Marketing and SalesA Podcast for Passionate and Frustrated Business People who want a Competitive Edge. On this episode, Russell Pearson reveals his Theme for the New Year and how you can create your own for the coming 12 months. https://forge.russellpearson.com/apply Discover more from Russell Pearson at: https://russellpearson.com/
2019-12-2608 min
The Marketing ReportIs this Infecting your Business? The Marketing Report EP9 – Business, Marketing and Sales PodcastA Podcast for Passionate and Frustrated Business People who want a Competitive Edge. On this episode, Russell Pearson reveals his initial plans to create the change he wants to see in the world. https://russellpearson.com
2019-12-1814 min
The Marketing ReportIs this Infecting your Business? The Marketing Report EP9 – Business, Marketing and Sales PodcastA Podcast for Passionate and Frustrated Business People who want a Competitive Edge On this episode, Russell Pearson shares something that is killing businesses across the world. Is it infecting yours? https://russellpearson.com
2019-12-1313 min
The Marketing ReportMake an Offer, Don't Wait: The Marketing Report EP8 – Business, Marketing and Sales PodcastA Podcast for Passionate and Frustrated Business People who want a Competitive Edge On this episode, Russell Pearson discusses the benefits of making an offer rather than giving the market what you THINK it needs. https://russellpearson.com
2019-12-0615 min