Shows
No Infringement Intended PodcastCan Tattoos Be Copyrighted? The Legal Battle Over Mike Tyson's Iconic InkIn this episode, Austin Padgett and Rusty Close discuss the legal implications of Mike Tyson's face tattoo in the context of intellectual property law. They explore the copyright infringement lawsuit filed by tattoo artist S. Victor Whitmill in relation to the use of Tyson's tattoo design in the poster for The Hangover Part II. The conversation covers the originality and fixation requirements for copyright, the impact of preliminary injunctions, and the broader implications of copyright law raised by the litigants. The episode concludes with a discussion on the unresolved aspects of the case and its settlement.No...2025-05-1340 minNo Infringement Intended PodcastWhat Were the Cooler Wars? (Part 2)In this episode, Austin Padgett and Rusty Close delve back into the ongoing legal battle known as the "Cooler Wars" between YETI and RTIC. In Part 2, they discuss the various intellectual property strategies YETI employed to protect its products, including patents, trademarks, and trade dress. The conversation highlights the challenges of enforcing IP rights in the consumer products market, particularly when dealing with products that have been around for decades. They emphasize the importance of a comprehensive and strategic approach to IP protection to fend off competitors.No Infringement Intended, hosted by Rusty Close and Austin Padgett...2025-04-1533 min
Hiring to Firing PodcastFrom Ideas to Ownership: Navigating IP and Employment Law Through the Lens of The Social NetworkIn this episode of Hiring to Firing, hosts Tracey Diamond and Emily Schifter are joined by their Troutman Pepper Locke partners, Austin Padgett and Rusty Close, who host the No Infringement Intended podcast. Together, they explore the intersection of intellectual property (IP) and employment law through the lens of the movie The Social Network. They discuss works made for hire, the impact of the Defend Trade Secrets Act, and the challenges employers of all sizes face in protecting their innovations and the inventions their employees create on their behalf. Discover the critical lessons learned from real-life IP disputes, the...2025-04-0837 minNo Infringement Intended PodcastFrom Ideas to Ownership: Navigating IP and Employment Law Through the Lens of The Social NetworkIn this episode, Austin Padgett and Rusty Close joined Troutman Pepper Locke partners, Tracey Diamond and Emily Schifter, who host the Hiring to Firing podcast. Together, they explore the intersection of intellectual property (IP) and employment law through the lens of the movie The Social Network. They discuss works made for hire, the impact of the Defend Trade Secrets Act, and the challenges employers of all sizes face in protecting their innovations and the inventions their employees create on their behalf. Discover the critical lessons learned from real-life IP disputes, the importance of proper documentation, and best practices for...2025-04-0838 minNo Infringement Intended PodcastWhat Were the Cooler Wars? (Part 1)In this episode, Austin Padgett and Rusty Close delve into the intellectual property battle between cooler giants YETI and RTIC. They explore how YETI created a lifestyle brand of coolers and drinkware, and how RTIC brazenly entered that market with similar products at half the price, leading to lawsuits over patents, copyrights, and trade dress infringement. The discussion highlights the complexities of patent protection in certain product markets, the importance of brand equity, and the strategic decisions companies make to safeguard their IP and market position.No Infringement Intended, hosted by Rusty Close and Austin Padgett, is...2025-03-1827 min
Heat Press for ProfitEp. #94 - Burning Questions Unleashed: The Future of Print on DemandIn this episode of The Heat Press for Profit podcast, we turn up the temperature with a round of "Burning Questions" straight from the POD Conference floor! Join your host Jenna Sackett and special guest Rusty Pepper as we tackle the hottest topics in the print-on-demand industry. Tune in for unfiltered insights, bold predictions, and a few surprises that you won’t want to miss.Connect with Rusty:LinkedinConnect with STAHLS':FacebookHeat Press for Profit Facebook Group...2025-03-1434 minNo Infringement Intended PodcastCan My Trademark Be a Victim of Genericide?In this episode, Rusty Close and Austin Padgett discuss what happens when a trademark becomes so common and descriptive that it reaches the point of being generic. They explore how trademark owners can protect their trademarks from this heinous crime by actively enforcing their rights and educating the public on the proper use of their trademarks.No Infringement Intended, hosted by Rusty Close and Austin Padgett, is your go-to podcast for exploring the fascinating intersection of intellectual property and pop culture.
2025-02-1136 minNo Infringement Intended PodcastCan My Band Cover Another Famous Song?In this episode, Rusty Close and Austin Padgett discuss what happens when one band wants to record another band's song and the special rules of copyright that go along with it. They explore the copyright owner's control over who can copy, distribute, and perform their work, as well as the issue of royalties.No Infringement Intended, hosted by Rusty Close and Austin Padgett, is your go-to podcast for exploring the fascinating intersection of intellectual property and pop culture.
2025-01-1434 min
The Dscoop PodcastUnvarnished - with POD Champion Rusty PepperHe's bringing together print industry leaders in a new Dscoop series about innovation and the evolving POD landscape.In this fun episode of the "Unvarnished" video interview series, Rusty Pepper, Head of New Markets and Partnerships at Taylor Corporation, talks candidly about his passion for the print-on-demand (POD) market and his journey into the industry.Rusty is hosting a new Dscoop educational series called the "Print On Demand Playbook — go here for past recordings and upcoming sessions — and he plays a pivotal role in leading POD strategies.His career began in the agency and pro...2025-01-0629 min
The Pitmaster's PodcastJDQ BBQ Rub TastingJDQ BBQ is a family-owned Barbecue Rub Company based in Kansas City, the mecca of Barbecue. We make award-winning Sweet Barbecue Rub with hints of pecan and pepper that complement any meat. Our rub has proven results on the competition bbq circuit, bringing championship flavor to your very own backyard.2024-12-1951 minThe Pitmaster's PodcastJDQ BBQ Rub TastingJDQ BBQ is a family-owned Barbecue Rub Company based in Kansas City, the mecca of Barbecue. We make award-winning Sweet Barbecue Rub with hints of pecan and pepper that complement any meat. Our rub has proven results on the competition bbq circuit, bringing championship flavor to your very own backyard.2024-12-1951 minNo Infringement Intended PodcastWhy Did the World Wrestling Federation Become WWE?In this episode, Rusty Close and Austin Padgett discuss trademarks and why the WWF, the World Wrestling Federation, rebranded itself as WWE, World Wrestling Entertainment.No Infringement Intended, hosted by Rusty Close and Austin Padgett, is your go-to podcast for exploring the fascinating intersection of intellectual property and pop culture.
2024-12-1235 minNo Infringement Intended PodcastWhy Did Taylor Swift Re-record Her Albums?In this episode, Rusty Close and Austin Padgett discuss why Taylor Swift re-recorded her original six albums. They explain the distinction between publishing rights and master recording rights, noting that Swift owned the publishing rights but not the master recordings. When her original label was sold, Swift decided to re-record her albums to regain a measure of control over her music. This strategic move highlights the complexities of music copyright and artist leverage in the industry.No Infringement Intended is your go-to podcast for exploring the fascinating intersection of intellectual property and pop culture. Join hosts Rusty...2024-11-1423 minNo Infringement Intended PodcastIntroduction to No Infringement Intended PodcastNo Infringement Intended is your go-to podcast for exploring the fascinating intersection of intellectual property and pop culture. Join hosts Rusty Close and Austin Padgett as they delve into the IP issues that shape the world around us. From Taylor Swift's re-recording of her music to the murky legalities of fan fiction, this podcast offers insightful discussions that both educate and entertain. Tune in for a fresh perspective on how IP influences the media and personalities you love.In this episode, Rusty and Austin introduce the concept of using pop culture to explain IP concepts. They aim t...2024-11-0401 minThe Dscoop PodcastPrint On Demand Playbook: Experts Explore POD's Present and FutureAs the "Print on Demand Playbook" series unfolds, it’s clear that the future of the industry is bright, driven by technology, creativity and a deepening connection between brands and their customers.The print-on-demand (POD) market is evolving rapidly, and staying on top of its latest advancements is crucial for businesses looking to thrive in this space.That’s why Dscoop's "Print on Demand Playbook" series is underway. Future sessions will be listed here.In the series’ inaugural episode, host Rusty Pepper, a champion for the print on demand market and Head of New Mark...2024-10-1858 min
Tuesday Libation SessionsEpisode 96: Did you miss us??Well, it's been a hot minute (months), but we are back and in peak condition (we are rusty). Nothing has changed (everything is different), and we love administrators (we do not, in fact, love administration. Actually, and extra big FU Tony because, well, fuck you tony). We discuss the olympics, Mormons, bad substitutes, secondary instruments, and we do a bunch of drinking.Also, we've been lying about something for months. Listen to find out!Cheep cheep, MFs!2024-08-071h 02
It's Always Cool In MesaRusty Bowers Receives the Key to the CityForget the bearded Dos Equis pitchman with his thick shock of salt and pepper hair. The most interesting man in the world might be a clean shaven, bald dude named Russell "Rusty" Bowers. A fourth generation Arizonan, Rusty is as Mesa as it gets. Growing up he was a devoted boy scout and then a committed Mesa High Jackrabbit - a God-fearing gym rat who made a habit of fouling out of most basketball games. But he later became a renown painter and sculptor. Eventually, he put his creative skill and sharp elbows to work as a politician, representing Mesa...2024-07-0329 min
The Pitmaster's PodcastWhat's In Da Pot Shaan, He is passionate about creating dishes that combine the warmth and flavor of home with the vibrant influences of Caribbean, Latin, and BBQ traditions. Being raised in Sangre Grande, Trinidad, and Toronto, Canada, food was not only a means of sustenance but also a joyous celebration. I developed a deep appreciation for the rich and diverse flavors of my heritage. For instance, Sunday lunches typically consisted of BBQ chicken, fried rice, potato salad, and sliced cucumber with a dash of salt and pepper. My recipes are a fusion of family traditions and personal creativity. From stewed chicken to savory em...2024-06-271h 02The Pitmaster's PodcastWhat's In Da Pot Shaan, He is passionate about creating dishes that combine the warmth and flavor of home with the vibrant influences of Caribbean, Latin, and BBQ traditions. Being raised in Sangre Grande, Trinidad, and Toronto, Canada, food was not only a means of sustenance but also a joyous celebration. I developed a deep appreciation for the rich and diverse flavors of my heritage. For instance, Sunday lunches typically consisted of BBQ chicken, fried rice, potato salad, and sliced cucumber with a dash of salt and pepper. My recipes are a fusion of family traditions and personal creativity. From stewed chicken to savory em...2024-06-271h 02
HATE PodcastsPremiere: Gary Beck - Pepper Track [MR023]HATE exclusive premiere.
Full streaming of the EP soon on our HATE YouTube channel.
Support the label, buy it here:
https://mutual-rytm.bandcamp.com/
Gary Beck returns to Mutual Rytm as he unveils a selection of impactful cuts across his debut 12” on the label, ‘Upside Criminal’.
Artist: Gary Beck
Title: Upside Criminal
Label: Mutual Rytm
Catalogue: MR023
Format: 12” Vinyl + Digital
Genre: Electronic
Style: #Techno
Release date: May 3, 2024
Tracklist:
1. Upside Criminal
2. Sambana
3. Pepper Track
4. Rejected
5. Ghost
6. Variation 6.1
Follow #GaryBeck here:
https://soundcloud.com/garybeck
https://www.instagram.com/garybeck_
Follow #MutualRytm here:
https://mutual-rytm.bandcamp.com/
https://soundcloud.com/mutual-rytm
https://www.inst...2024-05-0304 min
The Dead Set Legends Adelaide Catch UpDEAD SET LEGENDS: Sam Powell-Pepper | Special Investigation into Thomo’s potential AFL career! Footy Review Special Investigation Hawthorn Investigation Rusty’s Motorsport Update How’d you bust your balls? Calls Footy Preview Rocky Jacqui Lambie Skit Sam Powell-Pepper Jay Clark See omnystudio.com/listener for privacy information.2023-05-201h 00
The WHY MARKETING PodcastStephanie Stuckey | Remix of an Iconic BrandThis week we're bringing back an episode from earlier this year with Stephanie Stuckey the CEO of Stuckey's the iconic roadside oasis with those delicious pecan snacks! However, the real value in talking with Stephanie is how authentic, genuine, and passionate she is about reviving the Stuckey's brand and honoring her family's legacy. Hope you enjoy it!2021-09-2944 min
The WHY MARKETING PodcastLatané Conant (6sense) | Riding the Perfect WaveThis week on TWMP we talk with Latané Conant the CMO of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future. Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy. CONNECT:https://twitter.com/LataneConanthttps://www.linkedin.com/in/latane-conant/2021-09-1639 min
The WHY MARKETING PodcastJosh Cole (TITLE Boxing Club) | Connecting the DotsIn this first episode of Season 5 of TWMP we sat down with Josh Cole the Chief Marketing & Digital Officer at TITLE Boxing Club. Josh is a versatile marketing leader with over 20 years of experience successfully identifying new opportunities for business growth and scaling team capabilities to capitalize on them. He has deep experience building high-performing, insights-based marketing teams, having established the digital marketing team for Universal Studios Hollywood and then greatly expanding the team and marketing capabilities for Sky Zone, before being named Chief Marketing and Digital Officer for TITLE Boxing Clubs (a network of 170 clubs), BoxUnion (bo...2021-09-0140 min
The WHY MARKETING PodcastChris Walker (Refine Labs) | Challenging the Status QuoThis week Chris Walker the CEO of Refine Labs joins us to talk about his career journey and how he's been able to innovate as a marketer to challenge the status quo in B2B marketing. Key Take-a-ways from this episode:Understanding your customers to create the perfect Ideal Customer Profile (ICP)What's Broken in marketingThe alignment between sales & marketing goals and incentivesChallenges of making fundamental changes to your marketing strategiesScoring marketing across the organizationThe importance of being a well rounded marketer Building a brand that drives demand And so much more!If you aren't alr...2021-06-0940 min
The WHY MARKETING PodcastLori Marcus | Exploring Career 3.0On this episode we sit down with Lori Marcus for an inspiring marketing conversation about the chapters of her career, especially Chapter 3 which includes Corporate Board Service, Executive Coaching, and Writing a Book with her 'band of sisters'. Key Take-a-ways from this episode:Importance of creating more diverse corporate boardsWhy marketers are often overlooked for corporate boardsThe power of an agile mind and being a curious thinker Your career is a marathon not a sprint... be patient Be aware of unintentional microaggressions in the workplaceThank you for listening, so please make sure to follow and...2021-05-2648 min
The WHY MARKETING PodcastAlexis Kirkland (Treasury Wine Estates) | Transforming Brand & Customer EngagementAlexis Kirkland is Vice President of Marketing Activation and Enablement at Treasury Wine Estates and has over 15 years of experience in the beverage alcohol industry. She has worked across major suppliers such as Constellation Brands and Gallo Winery, along with short stints in Finance (Goldman Sachs), Consulting (The Advisory Board Company), and Political Advertising (SRCP Media). Kirkland received her BA in Government and Art History from Bowdoin College and her MBA from American University with a concentration in Finance and Marketing. Kirkland is also a founding member of the San Francisco chapter of Chief, which is a p...2021-05-1242 min
The WHY MARKETING PodcastRod Davis (USA Football) | For The Love of the GameRod Davis is the Managing Director, Sales & Marketing for USA Football, where he is responsible for managing the commercial side of the operation including, events, product & brand marketing, grants, and certifications. Rod holds a B.S. in Marketing from Ball State University USA Football is the national governing body of the sport and a member of the U.S. Olympic Committee. They assist youth, middle school and high school football programs across the country and work with leaders in medicine, sport and child advocacy to promote and support safe, positive football experiences for young athletes, parents, coaches and o...2021-04-2839 min
The WHY MARKETING PodcastDoug Zarkin (Pearle Vision) | The Northstar of MarketingIn this episode, Doug Zarkin the CMO of Pearle Vision sits down for a fantastic conversation about the current state of marketing and where he 'sees' it heading in a post pandemic world. So get ready to learn about...Leadership challenges/opportunities when everyone is working from home.Customer acquisitions and the rapidly evolving digital landscape around privacy.Why it's important that your brand positioning becomes your company's Northstar.Examples of brilliant marketing campaigns using emotional sentiment.What consumers are craving from brick & mortar retailers. Thank you for listening, so please make sure to follow an...2021-04-1338 min
The WHY MARKETING PodcastLarisa Walega (Ziebart) | Insight Driven MarketingLarisa Walega is the VP of Marketing of Ziebart International Corporation, where she is responsible for brand management and marketing strategic development, as well as implementation of all franchise development and consumer marketing initiatives designed to drive growth through the franchise network. Larisa leads an integrated in-house marketing team that provides leadership and support across the entire Ziebart customer journey. Larisa holds a Bachelor’s degree from Adrian College, is a Certified Franchise Executive (CFE) and sits on the International Franchise Association’s (IFA) Women’s Franchise Committee and the Auto Care Associations’ Marketing and Communications Committee....2021-03-3135 min
The WHY MARKETING PodcastMatt Pechman (Gambrinus) | Breaking Thru the NoiseMatt Pechman is the CMO of The Gambrinus Company a family-owned company located in San Antonio, Texas best known for selling and marketing Shiner Beers, all of which are brewed at the Spoetzl Brewery in Shiner, Texas. Gambrinus also sells and markets beers from the Trumer Brewery in Berkeley, California.So here are some of the key insights that we discussed in this episode...How Matt's storied marketing career in the Alcohol Beverage Industry was by chance all because he knew how to pour a perfect pint of Guinness beer!The importance of having a deep u...2021-03-1735 min
The WHY MARKETING PodcastJoe Hodas (Wana Brands) | State of the Cannabis IndustryIn this episode of The WHY MARKETING Podcast we catch up with Joe Hodas, the CMO of Wana Brands, the #1 Infused Products company in North America about how the new administration will effect the cannabis industry and what it means for the industry as a whole. LEARN MORE & CONNECT:Joe HodasLinkedIn Wana BrandsWebsite: www.WanaBrands.com LinkedIn FacebookInstagram 2021-03-0332 min
The WHY MARKETING PodcastStephanie Stuckey (Stuckey's) | The Great American RoadTripStephanie Stuckey is on one heck of a roadtrip as the CEO of Stuckey's Corporation, the iconic roadside oasis famous for its pecan log rolls. The Company was founded by Stephanie’s grandfather, W.S. Stuckey, Sr. as a pecan stand in Eastman, Georgia in 1937 and grew into over 350 stores by the 1970’s. The company was sold in 1964 but is now back in family hands and poised for a comeback.Billy Stuckey, son of the founder and former U.S. Congressman, reacquired Stuckey’s in 1985. Stephanie took over in November of 2019 and, under her leadership, Stuckey’s has purch...2021-02-2446 min
The WHY MARKETING PodcastDan Pincus (MetLife) | Delivering Value Thru SponsorshipsDan Pincus is the AVP of Sponsorships and Promotions for MetLife. Founded in 1868, MetLife is one of the largest global providers of insurance, annuities, and employee benefit programs, with 90 million customers in over 60 countries.Since September 2011, Dan has been accountable for leading global partnership marketing and the team responsible for activating promotions to create energy and enthusiasm for the MetLife brand. In his position, Dan manages several of MetLife’s most important brand assets; this includes MetLife Stadium and the MetLife Dome in Japan. Other MetLife partnerships include the New York Giants, New York Jets, PGA...2021-02-1030 min
The WHY MARKETING PodcastChris Panebianco (BHG) | Going BiggerChris Panebianco is the Chief Marketing Officer for Bankers Healthcare Group (BHG), a financial solutions provider to healthcare and other professionals in the U.S. Since 2001, BHG has provided more than $6 billion in financial solutions to thousands of satisfied customers nationwide. Growing up the son of a potato farmer, Chris got his hands dirty from a young age, learning the necessity of grit, integrity, and tenacity. Today, as Chief Marketing Officer at Bankers Healthcare (BHG), Chris applies these values to everything he does, because financing is about more than money. It’s about real people with real nee...2021-02-0330 min
The WHY MARKETING PodcastDavid Reid (NOV) | Building & Developing LeadersDavid Reid is the Chief Technology Officer and Chief Marketing Officer for NOV, a global leader in the design, manufacturing, and sale of equipment and components used in oil and gas drilling and production operations, and the provision of oilfield services to the oil and gas industry. David’s life and career has focused on the development of people, business, technology and culture. He has been a pioneer and champion of strategic growth in technology, business models, machine design, and industrial digitization. He is a global public speaker on innovation, change, and leadership, as well as being an a...2021-01-2731 min
The WHY MARKETING PodcastErin Griffin (Riddell) | The Game ChangerErin Griffin is the VP of Marketing & Communications for Riddell Sports Group (Riddell), a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. Erin has been with Riddell for 8 years and is a member of Riddell's executive leadership team, and is also Vice President of Corporate Communications for Riddell's parent company, BRG Sports. In this discussion, Erin talks about the impact of COVID-19 on the sports and football communities, new product enhancements and technologies, importance of their partnerships, and her thoughts on Sarah Fuller and how she put a...2021-01-1343 min
The WHY MARKETING PodcastJoe Hodas (Wana Brands) | High On SuccessOn this episode of The WHY MARKETING Podcast, we chat with Joe Hodas the Chief Marketing Officer at Wana Brands where he is responsible for generating revenue by creating innovative and refined marketing campaigns for the organization while helping to grow Wana’s brand, market share, and customer loyalty. As an early professional marketer in the cannabis industry, Hodas drove the marketing strategy for Dixie Elixirs as its first CMO, helping build it into one of the most recognized national marijuana brands. Prior to joining Wana, Hodas was CEO at Gofire, an innovator of hardware and software IP...2020-04-2927 min
The WHY MARKETING PodcastMichelle Edgar (Epic Records) | Following the MusicOn this episode of The WHY MARKETING Podcast we sit down with Michelle Edgar, the VP of Brand Marketing at Epic Records to talk about how her career journey came full circle after she decided to follow the music. We also spend time exploring her passion projects working with The XX Project & Music Unites, and how the music industry has been impacted by the Coronavirus Pandemic. So enjoy the show!Learn More:As an executive in the entertainment business for over a decade, Michelle's expertise and focus is securing partnerships for her artists...2020-04-1527 min
The WHY MARKETING PodcastSona Bajaria (Pernod Ricard USA) | Changing Brand PerceptionsOn this episode of the why marketing podcast, John and I are talking brand re-positioning with Sona Bajaria the Vice President of Marketing for Pernod Ricard USA. Sona Bajaria has held the position of Vice President of Marketing for The Glenlivet & High End Irish Whiskies at Pernod Ricard USA since September 2016. Most recently, Sona has been spearheading a powerful new brand re-positioning for The Glenlivet single malt whisky that aims to challenge assumptions and values that are no longer relevant in today’s modern world, in an effort to drive societal progress and inclusiveness. In June 2018, Sona also...2020-03-2526 min
The WHY MARKETING PodcastRaegan Moya-Jones | From Babies to MoonshineOn this episode of The WHY MARKETING Podcast, John and I have the pleasure of sitting down and having a candid conversation with Raegan Moya-Jones, about her career journey and how it’s taken her from babies to moonshine. And, if that’s not enough, she even shares with us what she looks like when she dances!More about Raegan Moya-Jones from her website, www.RaeganMoyaJones.com: Co-Founder of Saint Luna, Founder aden + anais, Entrepreneur, Philanthropist, Public Speaker and MotherIn 2006, Raegan co-founded aden + anais, the baby lifestyle brand glob...2020-03-1847 min
The WHY MARKETING PodcastPeter Isaacson (Demandbase) | Account Based Marketing (ABM)On this weeks episode of The WHY MARKETING Podcast, we sit down with Peter Isaacson the Chief Marketing Officer of Demandbase about his career and how companies are leveraging Account Based Marketing (ABM) to grow and scale their businesses. Peter is a proven business leader with over 25 years of marketing experience in job responsibilities ranging from branding and advertising to corporate communications and product marketing. This includes deep experience in both B2C and B2B marketing and managing large teams across international markets. As CMO for Demandbase, Peter is responsible for overall marketing strategy and execution, i...2020-03-1231 min
The WHY MARKETING PodcastTaryn Olsen (Mezcal el Silencio) | Brand Building Thru ExperiencesOn this episode of The WHY MARKETING Podcast, I’m back to hosting the show solo while John is traveling. And, that's too bad for him because our guest this week is Taryn Olson, the VP of Marketing for Mezcal el Silencio, one of the Top Rated Mezcal brands in the U.S.! During our time together, Taryn shared how her background in experiential marketing helped her land her current role at Mezcal el Silencio and how her marketing team continues to push the envelope when it comes to creating unique brand experiences for their customers. Link...2020-03-0436 min
The WHY MARKETING PodcastKim Kaupe (Superfan Company) | An Accidental EntrepreneurKim Kaupe is the co-founder and CEO of The Superfan Company, a fan engagement agency focused on creating one-of-a-kind products, programs and strategies for entertainers, brands, and celebrities. Since starting the company, previously called ZinePak, in January 2011 with co-founder Brittany Hodak, her all female team has collaborated with A-list properties such as Katy Perry, The New York Mets, KISS, Shawn Mendes, ACE Comic Con, Miller Coors, and Paul McCartney. Kim has been named to Forbes 30 Under 30, Advertising Age’s 40 Under 40, and Inc.’s35 Under 35 list while ZinePak was hailed as a Top 30 Startup to Watch by Entrepreneur, and d...2020-02-1158 min
The WHY MARKETING PodcastMelanie Marcus (Surescripts) | Relationship MarketingIn our final episode this season, we sit down with Melanie Marcus the CMO of Surescripts to talk about relationship marketing and selling in a B2B environment and how it can set your business up for longterm success!https://www.linkedin.com/in/melanie-marcus-9933399/https://surescripts.com/2019-12-2432 min
The WHY MARKETING PodcastBryan Chaney (Indeed) | The Art of Employer BrandingHow well does your business engage with its employees to create a culture that's special and unique? Well in today's competitive labor market, attracting and retaining top talent must be a major priority and one of the best companies doing it today, also happens to be the world's largest recruiting company... Indeed!So, on this weeks episode of The WHY MARKETING Podcast we're talking with Bryan Chaney, Indeed's Head of Global Employer Brand and Talent Attraction about how they've been able to master the art of Employer Branding and the impact it's had on their amazing business! 2019-12-1739 min
The WHY MARKETING PodcastJerome Hiquet (Formula E) | The Future of SportsOn this episode of The WHY MARKETING Podcast we sit down with Jerome Hiquet the CMO of Formula E, the all-electric street racing series that's also the fastest growing sport on the planet! Jerome shares his insight on how they've been able to accomplish so much success in such a short period of time by engaging with fans and giving them a role in determining the outcome of each race thru innovative gamification concepts like FANBOOST and ATTACK MODE... the future of sports has arrived and it's being lead by Formula E!Key Episode Links:- h...2019-12-1030 min
The WHY MARKETING PodcastDave Reiseman (Gold's Gym) | The Mecca of Marketing InnovationOn this episode of The WHY MARKETING Podcast, we chat with Dave Reiseman the CMO of Gold's Gym about his career journey and how coming up thru the communications channel has helped him become a better marketer and protector of the Gold's Gym brand! We also talked about the importance of empowering your frontline staff to meet the needs of your customers, how brands can evolve while staying true to their authentic roots, and how they are pushing the envelope to meet the needs of their customers by partnering with Amazon to offer gym memberships! Key Episode...2019-12-0346 min
The WHY MARKETING PodcastDon Clark (Redline Athletics) | The Power of PartnershipIn this episode of The WHY MARKETING Podcast, we are fortunate to sit down with Don Clark the CMO of Redline Athletics. During our time together we talk about the major influences that impacted his career the most whether it was playing football at the United States Air Force Academy or developing iconic partnerships for USAA, and how these experiences have made him a better overall marketer and CMO. Podcast Links:https://www.linkedin.com/in/donclark3/https://redlineathletics.com/http://www.nfl.com/salute 2019-11-2631 min
The WHY MARKETING PodcastScott Griffiths (Farmers Insurance) | The Numbers Behind MarketingThis week on THE WHY MARKETING Podcast we’re talking finance, but not in a boring way because my guest is Scott Griffiths, the CFO of Marketing at Insurance Heavyweight, Farmers Insurance. During our time together, Scott shared his insight on all the great things that can happen when marketing and finance forge close and collaborative working relationships that are focused on a shared vision! Relevant Podcast Links:https://www.linkedin.com/in/scottgriffiths1/https://www.farmers.com/2019-11-1923 min
The WHY MARKETING PodcastMichael McIntyre (MOCEAN) | The Converging of Traditional Advertising & EntertainmentBrands today are becoming increasingly more entertaining in the way they advertise their products and that's no coincidence, according to Michael McIntyre who is my guest this week. Michael is the Founder and President of MOCEAN, a full-service marketing agency that has created countless award-winning campaigns for global entertainment brands. During our time together, we discuss why the convergence between traditional advertising and the world of entertainment is happening and why it's a great thing for everyone involved, the importance culture plays in attracting the right kinds of employees, and so much more in this fun filled e...2019-11-1227 min
The WHY MARKETING PodcastThomas Barta (Author) | The Making of an Effective & Successful Marketing LeaderOn this episode of The WHY MARKETING Podcast we explore the traits that make effective and successful marketing leaders with Thomas Barta, a renowned marketing expert, speaker, and co-author of the business book, The 12 Powers of a Marketing Leader - The Leadership book from the world's largest study on CMO success. His marketing career spans over 20-years with companies like Kimberly-Clark and McKinsey where he was a Partner. He was also Dean of McKinsey's Global Leadership Program where he was responsible for training over 1,000 leaders. So when he talks about marketing, people listen!Episode Li...2019-11-0518 min
The WHY MARKETING PodcastAndrea Kayal (Upserve) | Serving Up Marketing GoodnessThis week on The WHY MARKETING Podcast I sat down with Andrea Kayal, Chief Marketing Officer at Upserve about the benefits of working for a portfolio company of Vista Equity Partners, merging marketing best practices when acquiring another business, which KPI's she feels marketers should blow up, why the customer flywheel gets her so excited, and so much more marketing goodness packed into this one show!Episode Linkshttps://www.linkedin.com/in/andreakayal/https://upserve.com/https://www.vistaequitypartners.com/2019-10-2924 min
The WHY MARKETING PodcastTodd Smith (U.S. Chamber of Commerce) | The Building Blocks of SuccessOn this weeks episode of The WHY MARKETING Podcast I sit down with the U.S. Chamber of Commerce's very own Todd Smith who is the Vice President of Global Partnerships and Marketing. During our time together, Todd shared with me how his background working in sports and entertainment prepared him to excel in his current role and why it's so important for companies to build strategic partnerships! Links Associated with episode...Todd Smith on LinkedIn: https://www.linkedin.com/in/toddjsmith8/Learn about the U.S. Chamber of Commerce: https://www.uschamber.com/2019-10-2224 min
The WHY MARKETING PodcastNeil Etheridge (DISCO) | The TechnicianThis week on The WHY MARKETING Podcast I sit down with Neil Etheridge the CMO of DISCO and a 20-year tech industry veteran focused on bringing cloud computing and SaaS solutions to address the legal challenges faced by businesses and firms around the world.During our episode, Neil shared some of the unique B2B marketing challenges he's faced as a CMO, how he stays current with marketing trends & technologies, the importance of doing 'crazy' customer experiments, and how DISCO was able to become the market leader in ediscovery! Links Associated with episode...Neil Et...2019-10-1529 min
The WHY MARKETING PodcastMarissa Freeman (HPE) | The AdvocateThis episode of The WHY MARKETING Podcast features Marissa Freeman, the Chief Brand Officer at HP Enterprises and one of the leading advocates on the importance of women in technology. During our time together, we tackled several hot marketing subjects like the Sea of Sameness, delivering a positive customer experiences, the importance of betting on yourself, and so much more!Links Associated with episode…Marissa Freeman on LinkedIn: https://www.linkedin.com/in/marissafreemanny/HPE Discover is a global event where 12,000 CIO’s and tech leaders come together to advance the way people live and w...2019-10-0726 min
The WHY MARKETING PodcastElizabeth Brown (Little League) | Take Me Out to the Ballpark...In celebration of America’s Pastime, The WHY MARKETING Podcast is excited to have Elizabeth Brown the CMO of Little League on the show to talk about all things Little League. From the Little League World Series and all that’s involved behind the scenes, to how they’re aligned with Major League Baseball, as well as the importance that team sports provides our youth, and so much more… it’s a real Homerun!I would also like to give a special SHOUT OUT to John Behling for co-hosting this weeks episode with me!2019-10-0726 min
The WHY MARKETING PodcastMatt Preschern (Forcepoint) | Navigating the Sea of SamenessIs your company's messaging and value proposition different, I mean, truly different? Do they allow your brand to stand out?If you can't confidently answer YES to these two simple questions, then your brand is most likely lost in "the sea of sameness" with your competitors. But don't despair, because on this weeks episode of The WHY MARKETING Podcast, Matt Preschern, the CMO of Forcepoint shares his advice on how brands can safely navigate these treacherous waters! 2019-07-2823 min
The WHY MARKETING PodcastJeff Swystun | The Essence of Brand StoriesIn Episode 27 of The WHY MARKETING Podcast we talk to Jeff Swystun, Agency Lead and Consulting CMO about the missing fundamentals of marketing, his Madison Avenue career, how storytelling still captivates, and we cover his new book, Why Marketing Works.2019-07-2324 min
The WHY MARKETING PodcastColin Guinn (Guinn Partners) | How a Big Ass Toy Helicopter Transformed an Industry!Colin Guinn is a Serial Tech Entrepreneur and Rockstar in the World of UAV Technologies, and he stopped by to share with us how he helped pioneer the drone industry as we know it today! 2019-07-1739 min
The WHY MARKETING PodcastLori Tauber Marcus | The Mindset of an OverachieverThis week I had the privilege to sit down with Lori Tauber Marcus about marketing, fitness, leadership and why corporate boards should be looking to create a more diverse set of directors. 2019-07-0838 min
The WHY MARKETING PodcastGarrett Mehrguth (Directive) | The Sultan of SearchGarrett Mehrguth. is the Founder and CEO of Directive, a leading B2B and enterprise search marketing agency that he founded in 2014 and has been growing by 300 percent every year since! 2019-07-0136 min
The WHY MARKETING PodcastAndy Yost (Gannett) | A Full Circle JourneyIn this episode I have the privilege to sit down with Andy Yost the CMO of Gannett | USA TODAY NETWORK. Andy shared with me how he had always wanted to be a marketer & how each stop along his journey helped to prepare him for his current role at Gannet.2019-06-2224 min
The WHY MARKETING PodcastHugh Forrest (SXSW) | The PatriarchFun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote & featured speakers!2019-06-1726 min
The WHY MARKETING PodcastGrant McLaughlin (Booz Allen Hamilton) | The Change ManagerIn Episode 19 we talk to Grant McLaughlin the VP, Corporate Affairs at Booz Allen Hamilton about visiting the National Parks, his amazing career, and what it's like overseeing the change management strategy for a 26,000 person global firm!2019-06-1026 min
The WHY MARKETING PodcastSherri Lindenberg (Crump) | Read, Write, Listen!My longtime customer, Sherri Lindenberg, the SVP of Marketing Communications and Events at CRUMP stops by to share her career story and why it's so important for us all to become better readers, writers, & listeners! Lots of good stuff in this episode!!2019-06-0917 min
Rusty RupeesEP 5 Lemon Pepper WEEETThis week its back to Playstation short but sweet State of Play including Final Fantasy VII Remake , Sonic the Hedgehog and Atlanta Trip with Darren(XxShadowokami) and DeAnte(Thirteen Cross)2019-05-311h 23
The WHY MARKETING PodcastJennifer Severns (American Marketing Association) | It's All About The ExperienceJennifer Severns from the American Marketing Association (AMA) stops by to talk about her role as the Chief Experience Officer and how they’ve been transforming the AMA, what this transformation means to its members.2019-05-3031 min
The WHY MARKETING PodcastKyle Lacy (Lessonly) | The StorytellerIn Episode 18 of The WHY MARKETING Podcast, Kyle Lacy the VP of Marketing at Lessonly shares his career journey and how the art of story telling can help you stand out as unique. There is so much fun in this podcast, so make sure to download it and list2019-05-2225 min
The WHY MARKETING PodcastKristi Turner (COMPEAT) | Serving Up the Good Stuff!This week we sit down to chat with Kristi Turner the CMO of Compeat about her impressive 27-year marketing career and what her team of SaaS marketers are 'serving up' for their customers of restaurant and bar owners!2019-05-2025 min
The WHY MARKETING PodcastMatt Repicky (Genexa) | The Renaissance ManIn Episode 16, Matt Repicky the CMO of Genexa sits down to talk about his career and how he’s been able to leverage his background as a Global Marketing Executive in retail and consumer products industries has helped him in his current role at Genexa.2019-05-1517 min
The WHY MARKETING PodcastEpisode 15 - Lisa Roberts - Just Breathe! Today we sit down with Lisa Roberts, Go-To-Market Strategist and former Head of Marketing at Civitas Learning to talk about her marketing journey and what it was like moving to NYC straight out of college and right at the start of the DOTCOM era and how this experience helped define and shape her incredible marketing career! This episode is packed full of great tips and advice, from one of the top marketing strategists out there today, so I hope you enjoy it! 2019-05-1335 min
The WHY MARKETING PodcastLisa Roberts (Cicitas Learning) | Just Breathe!Lisa Roberts, Go-To-Market Strategist and former Head of Marketing at Civitas Learning shares her career journey and what it was like graduating from college and moving to NYC at the start of the DOTCOM era.2019-05-1335 min
The WHY MARKETING PodcastEpisode 14 - Derek Pando - The Future of VideoIn this episode of The WHY MARKETING Podcast we talk to Derek Pando who manages International Marketing for ZOOM. During our episode we talk about ZOOM’s hypergrowth, MBA’s, and what it was like working at LinkedIn before taking a ‘leap of faith’ and joining the video revolution at ZOOM!
And if you have ever wanted to know what it’s like to have 50 people on a single video call, well click here to find out now… https://www.youtube.com/watch?v=BP2VdBZtZ6Q 2019-05-0825 min
The WHY MARKETING PodcastDerek Pando (ZOOM) | The Future of Video!Derek Pando who manages International Marketing for ZOOM sits down to talk about ZOOM’s hypergrowth, MBA’s, and what it was like working at LinkedIn before taking a ‘leap of faith’ and joining the video revolution at ZOOM!2019-05-0825 min
The WHY MARKETING PodcastDan Kryzanowski (Rocket Dollar) | 21st Century DiversificationIn this episode we catch up with Dan Kryzanowski, EVP of Business Development and Marketing at Rocket Dollar about his background and all the great things they have going on at Rocket Dollar! 2019-05-0616 min
The WHY MARKETING PodcastEpisode 12 - Holly Hughes - CMO of BAI In Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!2019-05-0128 min
The WHY MARKETING PodcastHolly Hughes (BAI) | Marketing in a Thriving IndustryIn Episode #12 of The WHY MARKETING Podcast, we catch up with Holly Hughes the CMO for BAI about her amazing marketing career within the financial services industry and how BAI is helping that industry thrive!2019-05-0128 min
The WHY MARKETING PodcastSteven Fund (Intel) | The BRAND TransformerIn Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it come to Brand Transformation!2019-04-2829 min
The WHY MARKETING PodcastEpisode 11 - Steven Fund - The BRAND Transformer!In Episode #11 of The WHY MARKETING Podcast, we have the opportunity to catch up with Steven Fund, the former CMO of Intel and one of the foremost experts when it comes to Brand Transformation!2019-04-2629 min
The WHY MARKETING PodcastEpisode 10 - Doug Zarkin - The "Art & Science" of Brand Building In Episode #10 of The WHY MARKETING Podcast, we sit down to chat with Doug Zarkin, the CMO of Pearle Vision about his incredibly interesting marketing career and why marketers need to master both the “arts & sciences” to engage with their ideal customers when building a brand! 2019-04-2229 min
The WHY MARKETING PodcastDoug Zarkin (Pearle Vision) | The "art & science" of Brand BuildingIn Episode #10 of The WHY MARKETING Podcast, we sit down to chat with Doug Zarkin, the CMO of Pearle Vision about his incredibly interesting marketing career and why marketers need to master the "art & science" of brand building.2019-04-2229 min
The WHY MARKETING PodcastEpisode #9 - Ganesh Padmanabhan - Exploring AIIn Episode #9 of The WHY MARKETING Podcast, we visit with Ganesh Padmanabhan about Artificial Intelligence (AI) and how machine learning is powering business and transforming the way marketers are engaging with their consumers. We also talked about how Ganesh transformed his own career going from engineering to sales & marketing and why it was such a natural fit!2019-04-1536 min
The WHY MARKETING PodcastGanesh Padmanabhan (Molecula) | Exploring Artificial IntelligenceIn Episode #9 of The WHY MARKETING Podcast, we visit with Ganesh Padmanabhan about Artificial Intelligence (AI) and how machine learning is powering business and transforming the way marketers are engaging with their consumers.2019-04-1536 minThe WHY MARKETING PodcastEpisode 8 - Peter Horst - From French Horn to Career 2.0, The Career Journey of One of America's Great CMO'sPeter Horst sits down to talk about his career journey and how we went from wanting to be a professional French Horn player to an accomplished CMO for the likes of Capital One and Hershey’s, and how his time as a key note speaker triggered the idea for his Best Selling Book… Marketing in the #Fakenews Era!2019-04-0833 min
The WHY MARKETING PodcastPeter Horst (Author) | From French Horn to Career 2.0, The Career Journey of a Great American CMOPeter Horst, the accomplished CMO, Keynote Speaker, Board Advisor, and now Best Selling Author sits down to talk about his amazing career journey and how his time as a marketer prepared him to write his best selling book... Marketing in the #Fakenews Era!2019-04-0833 minThe WHY MARKETING PodcastEpisode 7 - Amber Armstrong - Breaking Down IoTAmber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!2019-04-0126 min
The WHY MARKETING PodcastAmber Armstrong (IBM) | Breaking Down the Internet of Things (IoT)Amber Armstrong, the CMO for IBM's Watson IoT sits down to discuss her amazing career and what they are up to over at IBM. She also helps break down the Internet of Things (IoT) and some of the cool ways it’s helping make the world around us better!2019-04-0126 minThe WHY MARKETING PodcastEpisode 6 - Elissa Fink - A Fresh PerspectiveIn episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!2019-03-2424 min
The WHY MARKETING PodcastElissa Fink (Tableau) | A Fresh PerspectiveIn episode #6 we catch up with Elissa Fink the former CMO of Tableau Software about what she's up to now that she is 'semi-retired' after 11-incredible years of leading the marketing efforts for the software giant!2019-03-2424 minThe WHY MARKETING PodcastEpisode 5 - Jenny Rooney - The Key Traits of Leading CMO'sJenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community! We also discussed how the role of the CMO is transforming, common challenges facing CMO’s, and how the CMO Network is helping to support the CMO community through the various programs they’ve developed like the Forbes CMO University Alumni Series and Forbes CMO Summit. About Jenny Rooney: A business journalist for 25 years, Jenny is editor of the CMO Network at Forbes, where she manages content and events critical to execu...2019-03-1730 min
The WHY MARKETING PodcastJenny Rooney (Forbes) | The Key Traits of Leading CMO'sJenny Rooney the Editor of the CMO Network at Forbes sits down to discuss her amazing career as one of the leading authorities of the CMO Community!2019-03-1729 minThe WHY MARKETING PodcastEpisode 4 - Scott Neuman - International MindsetScott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!2019-03-1157 min
The WHY MARKETING PodcastScott Neuman (Calix) | An International MindsetScott Neuman, the VP of Marketing at Calix shares his career journey and how his tenure at IBM, especially his time working as their CMO over Eastern & Central Europe helped make him a better marketer and leader!2019-03-1157 minThe WHY MARKETING PodcastEpisode 3 - Mike Westgate - The Connected Coffee ExperienceMike Westgate from BRIGGO shares how they are deploying technology to disrupt the way consumers buy their coffee and what they have brewing during SXSW!2019-03-0324 min
The WHY MARKETING PodcastMike Westgate (Briggo) | The Connected Coffee ExperienceMike Westgate from BRIGGO shares how they are deploying technology to disrupt the way consumers buy their coffee and what they have brewing during SXSW!2019-03-0324 minThe WHY MARKETING PodcastEpisode 2 - Bob Kraut - CMO - Investor - AdvisorBob Kraut, the former CMO for Papa Johns and Arby's talks to us about his amazing career journey and how the digital age is able to help brands compete globally!2019-02-2439 min
The WHY MARKETING PodcastBob Kraut (Arby’s) | Competing In The Digital AgeBob Kraut, the former CMO for Papa Johns and Arby's talks to us about his amazing career journey and how the digital age is able to help brands compete globally!2019-02-2439 min
The WHY MARKETING PodcastJohn Behling (Clearly Canadian) | Follow Your PassionCMO, Board Director, and Investor, John C. Behling talks about his journey and how following his passion throughout his career, helped him to become a better CMO by doing what he loved! 2019-02-1738 minThe WHY MARKETING PodcastEPISODE 1 - JOHN C. BEHLING - FOLLOW YOUR PASSIONToday we talk with CMO, Board Director, and Investor John C. Behling about his journey and how following his passion throughout his career, helped him to become a better CMO by doing what he loved! 2019-02-1738 min