Shows
The Burleson Box: A Podcast from Dustin Burleson, DDS, MBAAdam Witty on The Authority Advantage: Building Thought Leadership Focused on Impact Not EgoIn this episode of The Burleson Box, Dr. Dustin Burleson sits down with Adam Witty, entrepreneur, publisher, and founder of Advantage Media and Forbes Books, to unpack how authority marketing can transform your practice and your career. Adam shares his expertise on:Why authority—not just advertising—is the ultimate differentiator in crowded marketsHow publishing a book or creating thought leadership content positions you as the go-to expert in your communityThe step-by-step process of building credibility and influence that attracts patients, opportunities, and partnershipsLessons from working with thousands of entrepreneurs, doctors, and business leaders worldwideThe mindset shift required to m...
2025-09-0544 min
Build Your AuthorityThe Future of Authority: Why Leaders Must Act Now in the Age of AIThis week Adam and Joe are joined by Rusty Shelton, co-author with Adam Witty of "Authority Marketing" and "The Authority Advantage." The conversation explores the evolving landscape of authority building in the digital age, with particular focus on how AI is reshaping the way leaders establish and maintain their thought leadership. Rusty shares valuable insights on the urgency for leaders to establish their digital presence before AI potentially becomes a new gatekeeper of information, the importance of authenticity in content creation, and how to effectively leverage tools like perplexity.ai to audit your personal brand. The discussion also covers...
2025-04-1741 min
The Daily Author#133: Rusty Shelton — The Authority AdvantageIn this episode of “The Daily Author”, our guest Rusty Shelton is a successful entrepreneur, three-time author, and dynamic speaker with deep expertise in thought leadership and personal branding.
We discussed the importance of owned media—email lists, blogs, and personal websites—where authors can fully control their communication with their audience.
We cover his latest project—a new Authority Assessment—and his excitement about the evolving speaking opportunities his company is offering to clients.
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2024-12-0927 min
Be a Wave Maker: Conversations on ChangeMake Waves 2nd Edition - Rusty Shelton guest hosts to interview Patti JohnsonThe 2nd edition of Make Waves is released this week, so Rusty Shelton, Chairman of Zilker Media, turned the tables on Patti and interviewed her on this episode. Patti shares new insights and how Wave Makers start their change and make it a reality.Rusty Shelton is a successful entrepreneur, founder and now Chairman of Zilker Media, and best-selling author of the Authority Advantage. Rusty and his team have advised Patti Johnson on the original launch and the 2nd edition of Make Waves.
2024-09-1637 min
The Digital SliceFrom Invisible To Invincible: Mastering Online AuthorityVisit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence. Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He's the founder and chairman of Zilker Media, an award-winning agency based in Austin, Texas, that builds people-driven brands.
2024-07-1626 min
The High Performance LifeThe Marketing Expert: How To Build Trust & Create An Impact | Rusty SheltonThis week, I am joined by Rusty Shelton! Rusty first spoke at Harvard on the changing world of marketing and PR at the age of 23. He is a bestselling author, dynamic keynote speaker and successful entrepreneur who has focused his career on helping leaders build thought leadership focused on impact, not ego, writing three acclaimed books and speaking around the world to a variety of audiences, from YPO to SXSW Interactive to Forbes. He is Chairman of Zilker Media, an award-winning agency based in Austin, TX that builds people-driven brands and Senior Marketing...
2024-04-0955 min
The Action CatalystCLIP: Mastering The 3 Types of MediaRusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, explain the 3 types of media, and how to best position yourself between them to promote your brand, your product, and yourself.Hear Rusty and Barbara's full interview in Episode 132 of The Action Catalyst.
2024-03-0703 minThe Action CatalystREMASTERED: Mastering the New Media Landscape, with Rusty Shelton and Barbara Henricks (Marketing, Public Relations / PR, Social Media, Communications)Rusty Shelton, Founder/Chairman of Zilker Media, and Barbara Henricks, Founder, President & CEO of Cave Henricks Communications, tag-team a fascinating talk on the "micromedia mindset", the 3 types of media, the power of perception, why you should prescribe, not sell, and the trick to being discoverable.
2024-02-2716 min
The Leadership Project Podcast146. How to Build Your Authority Advantage with Rusty Shelton💭 Have you ever wondered how you can extend your impact across the world?Rusty Shelton is the influential mind behind Zilker Media and the author of "The Authority Advantage”. He reveals the power of thought leadership and the profound impact books have in our hyper-connected world. From a fervent intern to a guiding light for authors and leaders, Rusty unwraps his own narrative and the pivotal role of authenticity in building a personal brand that stands out and resonates deeply.Navigating the digital currents, we tackle the transformative force behind writing a book and h...
2024-01-3052 min
Agency BlueprintSeason 11 | Ep 119 | Agency Authority Building for Scaling Lead Generation & Sales with Rusty SheltonAre you conflicted about whether to position yourself as a corporate brand or a thought leader in the industry? Positioning yourself as a mission-driven authority in your industry is much easier because it builds trust with potential clients. In this episode of The Agency Blueprint, I’m joined by Rusty Shelton to discuss authority building to increase trust and agency scaling. Rusty is a bestselling author, dynamic keynote speaker, and successful entrepreneur. He is also the founder of Zilker Media, an award-winning agency based in Austin, TX, that builds people-driven brands, and a Senior Marketing Strategist at For...
2024-01-2626 min
Sage Thought Leadership PodcastThought Leader - Rusty Shelton on his book The Authority AdvantageRusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty. Summary Introduction to Rusty Shelton. Focus on leading with the logo or entity. Showing the why and how. The shift away from making a profit to social responsibility Living your purpose and creating a profit.
2023-11-0208 minSage Thought Leadership PodcastThought Leader - Rusty Shelton on his book The Authority AdvantageRusty Shelton is Founder and Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world. He has written three acclaimed books, including his newest, The Authority Advantage: Building Thought Leadership Focused on Impact, Not Ego which is co-authored with Adam Witty. Summary Introduction to Rusty Shelton. Focus on leading with the logo or entity. Showing the why and how. The shift away from making a profit to social responsibility Living your purpose and creating a profit.
2023-11-0208 min
Passion Struck with John R. MilesRusty Shelton on How You Build Your Authority Advantage EP 367In this episode of the Passion Struck podcast, host John R. Miles sits down with Rusty Shelton, Chairman of Zilker Media and author of "The Authority Advantage," to discuss the power of personal branding.
Want to learn the 12 philosophies that the most successful people use to create a limitless life? Pre-order John R. Miles’s new book, Passion Struck, which will be released on February 6, 2024.
Full show notes and resources can be found here: https://passionstruck.com/rusty-shelton-authority-advantage/
How to Build Your Personal Brand and Create Your Authority Advantage with Rusty Shelton
Rusty provi...
2023-11-021h 08
INspired INsider Podcast[Top Agency Series] Transform Your Brand Marketing with People-Driven Strategies with Rusty Shelton, Founder and Chairman of Zilker MediaRusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field. Rusty is also a best-selling author and an active keynote speaker, regularly addressing audiences about building thought leadership, navigating the shifting media landscape, and...
2023-09-2849 min
Just Get Started#367 Rusty Shelton on Building an Authority Advantage With Your Personal BrandEpisode 367 features Rusty Shelton, Founder & Chairman of Zilker Media, Senior Marketing Strategist at Forbes Books, and an active speaker to audiences around the world.Find Rusty Online:Website: https://rustyshelton.com/New Book, "The Authority Advantage": https://www.amazon.com/dp/B0BRT8GCVGLinkedin: https://www.linkedin.com/in/rustyrshelton/Instagram: https://www.instagram.com/rustyrshelton/=============================Connect with the host, Brian Ondrako:Website: https://brianondrako.com/Youtube: https://www.youtube.com/@brianondrakoTwitter: https...
2023-09-1943 min
Leadership Lab with Dr. Patrick LeddinEpisode 213: Establish Your Authority Advantage with Author and CEO Rusty SheltonIn this episode, Patrick is joined by author and CEO Rusty Shelton to talk about his new book "Authority Advantage." Rust first spoke at Harvard on the changing world of PR and marketing at the age of 23. Today he is the Founder & and CEO of Zilker Media. In the time between his Harvard speech and his career today, he has written numerous books, represented a wide range of personalities and authors, and helped people around the world to build amazing brands. In their conversation, Rusty and Patrick discussed how all of us can leverage the authority advantage...
2023-09-1337 min
The Notorious Thought LeaderOnline Presence: The First Step in Thought Leadership with Rusty SheltonIn this episode, Rusty Shelton, Founder and Chairman of Zilker Media, delves into the concept of thought leadership and its impact on business growth. Rusty emphasizes the importance of trust, stating that it's crucial to build it even before you enter the room with potential clients or partners. He explains how an online presence can be a powerful tool in establishing this trust.Rusty further discusses the significance of personal branding and owning your online presence. He advises listeners to secure their full name as a website address, highlighting the value of this digital real estate. He...
2023-08-0336 min
Startup HustleHow Mission-Driven Leaders Build TrustJoin Matt Watson and Rusty Shelton, Founder and Chairman of Zilker Media, as they talk about how mission-driven leaders build trust through creating visibility. Rusty and Matt discuss why founders and leaders should be the face of their brands instead of generic logos. Additionally, they share the secrets of getting over impostor syndrome, organizing your content, and best practices for founders to achieve influencer marketing status.
Find Startup Hustle Everywhere:
https://gigb.co/l/YEh5
This episode is sponsored by Full Scale:
https://fullscale.io
...
2023-07-1746 min
The POZCAST: Decoding Success with Adam PosnerRusty Shelton: A Master Class in Brand Building for the World's Best1:35 - Go-to BBQ spots in Austin2:13 - How to find the best BBQ2:56 - Go-to sides with BBQ5:20 - Getting into PR space6:50 - Dislikes about internships8:16 - Advice on unpaid internships9:15 - Questions to ask in interview process (internships)10:24 - Right time to develop own firm11:45 - A newbie in PR (Remote vs Onsite)13:11 - Tough early challenge14:53 - Approach to hiring team building16:26 - Acquisitions / Sell Out20:03 - Lessons learned the hard way
2023-07-0741 min
Rising Entrepreneurs Podcast[EO Austin] Mastering Thought Leadership and Branding With Rusty SheltonRusty Shelton is the Founder and Chairman of Zilker Media, a boutique agency offering comprehensive marketing solutions for thought leaders and their associated companies. Over the last two decades, he has held high-level positions and is now the Senior Marketing Strategist at Advantage Media Group (formerly Shelton Interactive). Having spoken at Harvard at age 23 about the evolving world of PR and marketing, Rusty has established himself as a respected voice in his field. Rusty is also a best-selling author and an active keynote speaker, regularly addressing audiences about building thought leadership, navigating the shifting media landscape, and...
2023-07-0649 min
Come Rain or ShineBuilding Authority and Thought Leadership"The speed of trust is dramatically accelerated when you lead as a thought leader with something to teach rather than a company with something to sell." Rusty Shelton, founder of Zilker Media, joins this episode to share insights on how entrepreneurs can establish personal authority and thought leadership. He shares his journey in the media industry and how he started Zilker Media to help companies build personal authority. One of the key ways he has been successful building trust with clients and employees is by prioritizing personal branding and thought leadership alongside company marketing. There is a...
2023-05-1838 min
EARN THE RIGHT with Trevor Young260: [RECAP] Trevor & Brendan dissect the Rusty Shelton interview about building a trusted thought leader brandI've invited content strategist and podcast producer Brendan Keogh back on the show to help me recap a previous interview I recorded with PR expert Rusty Shelton (ep #259) on how to build thought leadership focused on impact, not ego.
I must admit, I get a bit fired up during this conversation:
"It's happening whether you like it or not. Your brand is out there, your reputation is being built. Why wouldn't you want to influence that in a positive way? I don't understand why you wouldn't want to do that if...
2023-04-1936 minEARN THE RIGHT with Trevor Young259: How to build thought leadership focused on impact, not ego - interview with Rusty Shelton, author & entrepreneurAs a leader and a business owner, reputation is your lifeblood.
Trust is the social currency of today's digital-first world, and it's in short supply!
Which is good news if you're a credible mission-driven entrepreneur or professional, someone who has the runs on the board and who is seen, not as someone with something to sell, but as someone with something to teach.
But you need to be intentional about it!
As we talk about here often on the podcast, there are many variables involved in building a genuine...
2023-04-1257 min
The UnNoticed EntrepreneurWhy is obscurity a bigger enemy than confidentiality to entrepreneurs? With Rusty SheltonGet Noticed! Send a text.I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape".We discussed how books are necessary for a business owner to establish their authority, how to co-author a book...
2023-02-2122 min
The UnNoticed EntrepreneurWhy you should shift from selling to teaching to regain trust, with Rusty SheltonGet Noticed! Send a text.I'm joined by Rusty Shelton, the founder and CEO of Zilker Media. Rusty has launched over 35 best-selling books including "The One Thing" by Book by Gary W. Keller and Jay Papasan.We discussed how entrepreneurs can punch above their weight through books and become an authority, and how servant leadership has changed. Rusty has launched multiple businesses and written two books, "Authority Marketing" and "Mastering the New Media Landscape". We discussed how books are necessary for a business owner to establish their authority, how to co-author a book...
2023-02-2002 min
The Thoughtful Entrepreneur1418 - Authority Marketing with Zilker Media's Rusty SheltonIn this episode of The Thoughtful Entrepreneur, your host Josh Elledge speaks with Rusty Shelton, Founder & Chairman at Zilker Media. Rusty shares the impact of building a people-driven brand to easily earn your audience's trust. He says that to become a “thought leader”, you have to lead like someone who has something to teach. You call for authority and focus on impact - not ego. Earn those impressions and build trust like that, Rusty says.Rusty also explains the importance of avoiding transactional or fixed-term relationships with customers from a business model perspective. Inste...
2022-12-2421 min
Fanny Dunagan ShowBuild Your Authority, Based on Impact, Not Ego - Rusty SheltonIf I post about myself, it'll seem like I'm bragging. How many times have you thought that? Let's challenge that thinking . . .
Learn how to Build Your Authority based on Impact, not Ego. "Authority marketing builds your visibility and credibility in your field and uses that thought leadership as a way to DRIVE BUSINESS and make a BIGGER IMPACT."
Join Fanny Dunagan on the Creator Tips, Tools & Tales Live Show with guest, Rusty Shelton, Co-Author of Authority Marketing book, Keynote Speaker, Founder & Chairman at Zilker Media, as they discuss:
🔸...
2022-11-091h 12
Banking on Community with Jeff WilkinsonHow People-Driven Brands Win with Rusty SheltonIn this episode of the Banking on Community Podcast, host Jeff Wilkinson was joined by Rusty Shelton to discuss thought leadership and the ever-changing world of PR and marketing. Rusty is an experienced entrepreneur, keynote speaker and two-time author. He is the founder and chairman of Austin-based PR, branding and digital-marketing agency Zilker Media and has extensive knowledge of building people-driven brands. Tune in as they explore how you can accelerate the speed of trust by focusing on your people.The views and opinions expressed in this podcast are solely those of the hosts and guests, and...
2022-11-0234 min
TestedTime (or climate change) will not erase the Montford Point MarinesCharlie Shelton-Ormond talks with Jay Price, WUNC military reporter, about the Marine Corps effort to protect the buildings at Montford Point and preserve the first Black Marines’ legacy.
2022-06-0217 min
Authority MarketingAM36: Jaci Russo, Co-founder and CEO of brandRUSSOIn this week’s episode, Rusty is joined by Jaci Russo, Co-founder and CEO of brandRUSSO to discuss her book, He Said, She Said: Branding, the writing process, and how she uses her new book for new clients. She also discusses Brand State University, an online learning platform she founded.
2022-02-2422 minAuthority MarketingAM35: Joe Ferreira, Chief Executive Officer and President of Nevada Donor NetworkRusty hosts Joe Ferreira in this week’s episode, where they discuss hiring and recruiting in times of business growth. Joe also touches on how to be uncomfortably inclusive for maximum business impact, along with how you can achieve personal growth in management by being uncomfortably inclusive.
2022-02-1022 minAuthority MarketingAM34: Patricia Lenkov, Founder of Agility SearchThis week, Rusty has Patricia Lenkov, Founder of Agility Search, on the podcast to discuss the importance of having the right team at the top of your leadership team, the value of diversity, and human capital lessons learned during the Covid-19 pandemic. Patricia also gives tips on how companies should focus on health and safety for employees in 2022.
2022-01-2019 minAuthority MarketingAM33: Marty Parkes, AuthorToday, Rusty is joined by Marty Parkes, Author of Disrupter: How Maryville University Remade Itself and Higher Education, where they discuss the importance of profiling one’s success story and how to maintain a balance between telling your story and also making the reader recognize that they still need to find their own path to success.
2022-01-1320 minAuthority MarketingAM32: Jennifer Mackin, CEO of The Oliver GroupIn today’s episode, Rusty welcomes Jennifer Mackin, CEO of The Oliver Group on the show to discuss how you can become a better leader in 2022 and why talent growth and talent management is the name of the game in the new year. Jennifer also discusses how leaders are dealing with the ongoing pandemic issues and the real challenge of burnout when it comes to employees and leaders.
2022-01-0618 minAuthority MarketingAM31: Dr. Charles Theuer, CEO & President of TRACON PharmaceuticalToday, Rusty Shelton welcomes the CEO and President of TRACON Pharmaceuticals Dr. Charles Theuer on the show to talk about his entrepreneurial journey in the healthcare industry and how he and his team are contributing to the evolution of medical trials. Dr. Theuer also gives tips on how to disrupt the industry you are in.
2021-12-1616 minAuthority MarketingAM30: Hannah Nokes, Co-Founder & Chief Optimist of MagnifyIn today’s episode, Rusty Shelton talks with Co-Founder of Magnify Hannah Nokes about how she helps companies be socially conscious while also improving growth and profitability while being transparent and authentic. Hannah talks with Rusty about how to create a more fulfilled, happier team, even during The Great Resignation, and how to implement skills-based volunteering.
2021-12-0922 minAuthority MarketingAM29: Jarl Jenson, Author of The Big SolutionThis week, Rusty Shelton has Jarl Jenson on the podcast to talk about his new book, The Big Solution, and his thoughts on how entrepreneurs can create a stable, predictable economy and solve environmental issues to better the future.
2021-12-0215 minAuthority MarketingAM28: Doug Meyer-Cuno, Founder of Empowered LeadershipIn today’s episode, Rusty Shelton talks with serial entrepreneur and Founder of Empowered Leadership Doug Meyer-Cuno about how he transitioned from a micromanager to a true leader. Doug gives listeners tips about how to become a servant leader with defined KPIs, aligned goals, and clear expectations with buy-in and accountability from the team.
2021-11-1820 minTestedA state budget is about to pass, finallyWUNC's Jeff Tiberii, Rusty Jacobs, and Will Michaels dissect the proposed North Carolina state budget.
2021-11-1726 minAuthority MarketingAM27: Jeff Margolis, Chairman of Welltok, Inc.This week, Jeff Margolis, Chairman of Weltok, Ink talks to Rusty about his philosophy on disrupting the healthcare industry. Jeff clues Rusty in on how technology can help people proactively track health, social, emotional, and financial wellbeing to avoid needing to go seek a clinician for what he refers to as “sickcare”.
2021-11-1121 minAuthority MarketingAM26: Jane & Scott Wolfe, Founders of Melba’s Famous PoBoysIn this episode of the Authority Marketing podcast, Rusty Shelton talks with Jane & Scott Wolfe, the Founders of Melba’s Famous PoBoys about their incredible business growth journey as told in their new book. The couple shares their secrets to working with your spouse in business and how they’ve built several successful businesses, which were recently recognized by multiple national publications.
2021-11-0419 minTested"Fair" maps, gerrymandering, and another lawsuitHost Dave DeWitt checks in on the very latest in North Carolina redistricting with WUNC political reporter Rusty Jacobs
2021-11-0108 minAuthority MarketingAM25: Jeff Pedowitz, President & CEO of The Pedowitz GroupIn this week’s episode, Rusty Shelton chats with Jeff Pedowitz, President & CEO of The Pedowitz Group, about agency life and why he prefers “the loop” to the outdated marketing funnel to maximize the lifetime revenue of a customer. Jeff talks about how his communication and leadership skills have evolved over his 14 years of owning his agency, and how marketing and sales teams can work more closely together towards common goals.
2021-10-2816 minAuthority MarketingAM24: Eric Harkins, President & Founder of GKG Search & ConsultingIn today’s episode of the Authority Marketing podcast, Rusty Shelton talks with the President and Founder of GKC Search & Consulting about how to get talent, grow talent, and keep talent. Eric dives into his LEAD principles, the eight questions that you need to ask the leaders in your organization, and his thoughts on The Great Resignation.
2021-10-2125 minAuthority MarketingAM23: Steve Melink, Founder and Chairman, Melink CorporationIn today’s episode, Rusty Shelton has Steve Melink, the Founder and Chairman of Melink Corporation, on the show to discuss his entrepreneurial journey, from his career as an engineer for Fortune 500 companies to starting his own HVAC organization and later becoming a thought leader in the clean energy movement for corporations. Steve also gives tips on how business leaders can commit to clean energy and use it in their marketing to gain recognition, top talent, and new opportunities.
2021-10-1417 minAuthority MarketingAM22: Carey Lohrenz, Keynote Speaker and First Female F-14 Tomcat PilotIn this week’s episode, host Rusty Shelton talks with Carey Lohrenz about how she transitioned her career in military aviation to one that inspires thousands as a two-time, bestselling author, podcast host, and keynote speaker. They talk about the characteristics of great leaders, experiencing crucibles, and how to set your own span of control.
2021-10-0726 minAuthority MarketingAM21: Bill Lyons, Founder & CEO of Lyons HRIn today’s episode of the Authority Marketing podcast, Rusty Shelton talks about all things post-pandemic HR and how his consulting business as well as companies he consults with were affected during the pandemic with author and CEO Bill Lyons. They discuss the new perks and work environment trends that many companies are implementing to attract and keep top talent.
2021-09-3021 minTestedPrivate Money And Public Elections: When Is It OK, And When Is It Not?By all measures, 2020 was an extraordinary election year. Record-setting voter turnout, a tsunami-like surge in mail-in ballots and deep partisan rancor - all amid a global pandemic. These factors posed unprecedented challenges for elections officials across North Carolina and the country. In many places, private donations helped pay for things like hand sanitizer and other support efforts. Host Rusty Jacobs looks at a proposed law that would stop private donations like this, and at the deeper issues of how we run elections in the US.
2021-09-2720 minAuthority MarketingAM20: Rocco A. Carriero, Founder of Rocco A. Carriero Wealth PartnersThis week, Rusty Shelton talks shop and work-life balance with Rocco A. Carriero, the founder of his own wealth management firm. Rocco gives our listeners some comprehential financial planning and estate planning advice, as well as how his book’s “three cords approach” helps readers manage business, family, and self-care.
2021-09-2317 minAuthority MarketingAM19: Dr. Ryan P. Robinson, Founder of Pain and Sleep Therapy CenterIn this episode of the Authority Marketing podcast, Rusty Shelton talks with Dr. Ryan P. Robinson about how his entrepreneurial spirit led him to a career in dentistry and how he created the “wow experience” in his practice to gain more referrals effortlessly. Dr. Robinson spills on how he established his authority with his staff and patients as a young and even younger-looking doctor. He also breaks down how he’s invested in his staff and pivoted his practice to a more niche market in hopes to bring airway health to the forefront of healthcare and help tens of thousands of pat...
2021-09-1623 minAuthority MarketingAM18: Tony Zorc, CEO of Accounting SeedOn this episode of the Authority Marketing podcast, Rusty Shelton talks to Founder and CEO of Accounting Seed Tony Zorc about Iconoclasm, which he has applied to all areas of his life and business, and also happens to be the name of his bestselling book. Tony explains how he thinks other entrepreneurs can apply this unique way of thinking to their approach to become the authority in their field.
2021-09-0918 minAuthority MarketingAM17: Tim Pagliara, Founder & Chairman of CapWealthToday, host Rusty Shelton and Founder & Chairman of CapWealth Tim Pagliara talk about how he differentiated his financial advising firm in a mid-market city by investing funds in the right choices, not the easy ones that often give instant gratification. Tim also dives into the concept behind his new book, Another Big Lie, and how to “focus your focus”.
2021-09-0218 minAuthority MarketingAM16: Nick Alter, Principal at Alter Endeavors Digital CreativeThis week, Rusty Shelton talks with good friend and fellow Austin-based marketer, Nick Alter, about how building the perfect website is much like building a custom home and why the laborious process is so important to your personal and business’s brand. Nick also reveals the four things you need to answer as to why a client should choose your business over a competitor, and why he’s obsessed with helping businesses and communities grow in a way that is both sustainable and scalable.
2021-08-2617 minAuthority MarketingAM15: Rick Simmons, CEO of the telos instituteIn this week’s episode, Rusty Shelton talks with CEO of the telos institute Rick Simmons about his new book and his Authority Marketing journey in the executive coaching and consulting industry. Rick shares how he and his wife, the co-founder of the telos institute, carved out their niche by helping business leaders find their liminal space to make impactful changes, break patterns, and harness periods of disruption as vehicles to alter the trajectory and growth of the organizations they lead.
2021-08-1920 minAuthority MarketingAM14: Paige Velasquez Budde, CEO of Zilker MediaToday, host Rusty Shelton and digital marketing expert and CEO of Zilker Media Paige Velasquez Budde discuss the social media algorithm shifts that are ranking personal profiles, live content, and feeds even higher, and why that is. Paige gives tips about how business leaders can change their mindset to become more comfortable with being visible as a thought leader rather than hiding behind their company or organization’s corporate brand, including what she thinks is the quickest way to climb to a top Authority Marketing position in your industry.
2021-08-1219 minAuthority MarketingAM13: Toby Mathis, Founding Partner of Anderson Legal, Business & Tax AdvisorsToby Mathis, Founding Partner of Anderson Legal and multi-book author, talks with Rusty Shelton about how he branded himself the “rouge tax attorney” and how he broke out of a commoditized industry to build his brand and business around his give-give-give-get model.
2021-08-0520 minAuthority MarketingAM12: John C. Lindsey, Co-Founder & President of Lindsey Self Storage GroupThis week, Rusty Shelton catches up with long-time friend and Advantage’s first intern, John C. Lindsey. John dives deep on how to become the Authority in a specific niche industry, like he did with self-storage, and how to create your own reputation and legacy, even when taking over a family business. Rusty and John also talk about approaching work-life balance differently than the generations before them.
2021-07-2917 minAuthority MarketingAM11: Veta T. Richardson, President & CEO, Association of Corporate CounselOn this episode of the Authority Marketing podcast, Rusty Shelton talks with Veta T. Richardson, President & CEO of Association of Corporate Counsel about how she ran a global non-profit company during the pandemic and the six habits you can implement to overcome obstacles and opportunities, which happens to be the topic of her recently released book.
2021-07-2216 minTestedMarcus Smith Should Be AliveHost Charlie Shelton Ormond looks at the tragic case of Marcus Smith with his family members, and examines the use of hog-tying as a restraint tactic used by some law enforcement agencies with Joe Neff, reporter for the Marshall Project.
2021-07-1619 minAuthority MarketingAM10: Brandolon Barnett, Leader of Democratize VenturesThis week, Rusty Shelton connects with Salesforce.org Executive and the leader of the Democratize Ventures Brandolon Barnett about the recent release of his book and how to build a career that impacts others for the greater good. Brandolon talks about how anyone can connect a business to social impact to attract consumers and retain talent. Brandolon also offers a step-by-step thinking pattern for company leaders who want to expand their efforts in the Corporate Social Responsibility movement, especially if they feel they are behind or too small to make a difference.
2021-07-1520 minAuthority MarketingAM9: Jeanet Wade, Expert Entrepreneur Operating System ImplementerIn today’s episode of the Authority Marketing podcast, Rusty Shelton talks to Certified EOS Implementer and author of The Human Team Jeanet Wade. They talk about the best way to leverage the “people element” in the workplace to create better productivity and company culture, especially post-pandemic. Jeanet gives tips for leaders on how to meet human needs to self-actualize their organizations and how to test to see if you have a team health dynamic issue. Jeanet talks about the importance of character and trust in her Authority Marketing journey.
2021-07-0818 minAuthority MarketingAM8: Alexander Bant, Chief of Research for CFOs at GartnerIn this week’s episode, Rusty talks to Alexander Bant, the Chief of Research for CFOs at Gartner and the author of Not Doing List: Catapult Your Career by Upping Your “No” Game. Alexander and Rusty dive in on how to eliminate distractions throughout your day, how to best use your 168 hours per week, and how to create your own strategic not doing list. They talk about how to utilize technology and data to best take advantage of your time and how to filter what is most important for you to focus on that will make a difference in the long r...
2021-07-0116 minTestedNC GOP, Democrats See Election Integrity In Different TermsHost Rusty Jacobs talks to two North Carolina lawmakers about GOP-backed legislation that would eliminate a three-day grace period for counting mail-in ballots postmarked by Election Day. Democrats and voting rights advocates say Republicans are pushing a false narrative about election fraud.
2021-06-3024 minAuthority MarketingAM7: Kathleen Duffy, President & CEO of Duffy GroupOn today’s episode of the Authority Marketing podcast, Rusty Shelton talks to author and President & CEO of Duffy Group, Inc. about recruiting, her entrepreneurship journey, and how she empowers women. Kathleen teaches us how recruiting has changed over her 30-year career and what leaders should consider when hiring for a role in today’s society.
2021-06-2417 minAuthority MarketingAM6: Helen Chong, Founder of Haylen GroupThis week, Rusty talks to Helen Chong, Founder of Haylen Group and author of Power To Change Lives, about how her family going bankrupt as a child changed her perception of financial security, independence, and taking chances. Helen discusses what it was like to come to America as a teenager and break into a male-dominated, real estate industry. She lifts the curtain on how she leveraged Authority Marketing, her book, and newsjacking to build trust and credibility.
2021-06-1723 minAuthority MarketingAM5: Stephen E. Gerard, Board Chairman of The Leisure CollectiveIn today’s episode, Rusty talks with Board Chairman of The Leisure Collective and author of Stuck In The Middle Seat, Stephen E. Gerard about the highs and the lows of starting his first company at the age of 40. Stephen dives into his “Learn, Lead, and Leverage” concept and how he organizes and books his talks for college students. You’ll also learn what keeping a diary did for Stephen, his “business soul,” and how it gave him material for his new book.
2021-06-1020 min
Be a Wave Maker: Conversations on ChangeThink Like an EntrepreneurAnyone starting a change can learn from successful entrepreneurs like Rusty Shelton, CEO of Zilker Media. Rusty shares with Patti his experiences on how to envision what doesn’t yet exist, make decisions without all of the answers, face fears of the unknown, and yet -- keep going.
2021-06-0750 minAuthority MarketingAM4: Mark Heydt, Chief Learning Officer and Founder of Game Plan Leader, LLCThis week, Rusty chats with Mark Heydt, Founder of Game Plan Leader, about his new book and his transition from executive leadership positions at large, corporate companies to building his consulting business. Mark talks with Rusty about when he knew it was time to actively pursue building his own thought leadership, his secrets and cadence for content creation, and how the pandemic shook up his book launch party plans.
2021-06-0321 minAuthority MarketingAM3: Mathieu Gorge, CEO and Founder of VigiTrustWe hear about cyber security and breaches all the time, but what should you be doing to protect yourself and your company? On today’s episode, Rusty interviews Mathieu Gorge, CEO and Founder of VigiTrust, about cyber security, the creation of his e-learning platform, and the shift from someone with something to sell to someone with something to teach. Mathieu gives helpful advice on how he became a speaker, go-to expert, and authority in his industry to generate more leads for his business.
2021-05-2720 minTestedAnti-Riot Law in NCHost Rusty Jacobs discusses proposed changes to North Carolina's anti-riot statute with activists, lawmakers, business owners and a civil liberties advocate.
2021-05-2114 minAuthority MarketingAM2: Michele Bailey, Founder of The Blazing GroupThis week, Rusty talks with Michele Bailey, Founder of The Blazing Group, about branding “from within” and the connection between team member happiness in all areas of life and a business’ success. She discusses her new book, The Currency of Gratitude, her My Big Idea® program, and how she makes time to show her gratitude every week.
2021-05-2017 minAuthority MarketingAM1: Chuck Garcia, Founder of Climb Leadership InternationalIn our very first episode of Authority Marketing, Rusty talks with author and Founder of Climb Leadership International Chuck Garcia about leading with empathy, thinking bigger sooner, and finding the riches in the niches. Chuck also reflects on what he learned from the early days of his career as a Bloomberg executive about communication and what he wishes he had started doing sooner.
2021-05-1320 minTestedThe Rise of Unaffiliated VotersHost Rusty Jacobs looks at what voters changing their Republican and Democratic party affiliations means for future elections in North Carolina and the South.
2021-05-0507 minTestedAre U.S. Marshals Getting Away With Murder?Host Charlie Shelton-Ormond examines the protocols of U.S. Marshals and how the federal agency is able to sidestep transparency.
2021-05-0315 minTestedWhat Goes Viral In A PandemicGuest host Charlie Shelton-Ormond discusses how social media has facilitated an influx in personal connections, activism and misinformation during the pandemic.
2021-03-1625 min
PrewettPestJourneyEP 9: From $0 to $6 Mill- How to Turn Passion Into Profit: feat. Donnie Shelton, Owner of Triangle Pest ControlIn today's episode, Rusty interviews Donnie Shelton, owner of Triangle Pest Control & CEO of Coalmarch. Before starting his business, Donnie was a U.S. Air Force reserve pilot and software developer for a Fortune 500 company. Within a few years, Donnie grew Triangle Pest Control into a multi-million dollar company later publishing Grow! How to rapidly and profitably grow your service company online & Build: How to create a phenomenal team for your service company. Are you passionate to develop? Let's go!
2020-11-121h 08
2020-07-3040 min
DailyJO by John Oberg#011 Rusty Shelton (on Personal Brand and Digital Real Estate)Meet Rusty Shelton, Founder and Chairman of Zilker Media, strategist at AMG/Forbes Books, keynote speaker, and expert of online audience building. He’s also the author of the book “Authority Marketing”, which boasts the foreword by none other than Steve Forbes. You’re about to think about personal brand and digital real estate for both you and your children, yes, your children, in a whole new light! Here’s a conversation we did not see coming! If you enjoy our podcast, would you please consider leaving a short review? It takes less than 60 seconds, and it really m...
2020-06-0200 min
Leveraging Thought LeadershipLeveraging Thought Leadership | Social Media | 207Ten years ago many people thought the idea of being on Twitter or Facebook was a silly waste of time. Not a serious place for business leaders to be. Now building your social media platform is an essential piece of almost every business out there. Today we offer a wide assortment of advice on getting the most of your social media platform from some of the people that use those mediums best. Andy Molinsky is a Professor at Brandeis University's International Business School, with a joint appointment in the Department of Psychology and author of...
2020-03-2624 min
AutomationRehabRusty Shelton – Zilker Media - AutomationRehab PodcastRusty Shelton – Zilker Media
Shelton Interactive represented some of the world’s most well-known authorities and brands, managed the launches of more than 30 New York Times and Wall Street Journal bestsellers, was named one of the top 10 marketing agencies in the country in 2015 and 2016 by research firm Clutch and led digital strategy for some of the biggest bestsellers of the past few years, including The One Thing, by Gary Keller and Jay Papasan, The Confidence Code, by Claire Shipman and Katty Kay, Big Data, by Kenneth Cukier and Viktor Mayer-Schonberger, One Thousand Gifts, by An...
2020-02-0759 min
The BuzzerEp. 54: Rusty Shelton (Founder of Zilker Media)FEAT. Rusty Shelton (Founder of Zilker Media)
STORY OF THE WEEK: Prince Harry and Meghan Markle leave the Royal family and move to Canada.
WHAT’S THAT, NOW?: Washington Post published an opinion piece stating that Star Wars is racist.
GOOD NEWS: 6-year-old beats leukemia and returns to school with a cheering crowd of classmates and teachers.
The Bachelor: Episode 2 Recap.
MOVIES: Oscar nominations and snubs.
AT THE BUZZER: Taco Bell offering $100,000 salaries.
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This episode is sponsored by
· Anchor: The easiest way to make a pod...
2020-01-1756 min
The Dr. Joe ShowEpisode 42 - Rusty Shelton(Originally aired August 23, 2018)
We have the remarkable ability to influence everyone we come in contact with - today we speak with a man who can go even further with the power of the Digital Age. Rusty Shelton's book, Authority Marketing: How to Leverage 7 Pillars of Thought Leadership to Make Competition Irrelevant, is available at all major bookstores!
2019-12-1946 min
SharkPreneurAdam WittyOn today's episode, Seth speaks to Adam Witty, Founder and Chief Executive Officer of Advantage|ForbesBooks. Adam’s business aims to help entrepreneurs to grow their businesses through writing, publishing, marketing and PR. Tune in as he goes over learning to trust your instincts and taking calculated risks in order to grow your business.What began in the spare bedroom of his home is now an international publishing and Authority Marketing® company. Most recently, Advantage has partnered with Forbes to create ForbesBooks, the first book-publishing imprint for the global media company. Advantage|ForbesBooks is a 5...
2019-12-1820 min
Daddy Saturday PodcastEp 13. You Are Who Google Says You Are and So Are Your Kids! With Rusty SheltonRusty Shelton talks about how he manages to be a devoted husband and father, involved in coaching for his kid’s teams all while being recognized as one of the top authors and voices in the PR and media space.
The post Ep 13. You Are Who Google Says You Are and So Are Your Kids! With Rusty Shelton appeared first on Daddy Saturday.
2019-08-3025 min
Leveraging Thought LeadershipLeveraging Thought Leadership | Rusty Shelton | 147When building a platform what methods can you use to connect with your audience and provide value? How can you determine which platform is going to be best for you? Our guest Rusty Shelton is the Founder and CEO of Zilker Media, author of "Authority Marketing" and "Mastering the New Media Landscape" and an expert in making an impact in the new media landscape. Rusty discusses the need for build a platform before over spending on content, how you can sort out which social media platform will serve you best, and the questions you need to ask if you are goi...
2019-08-2521 min
Sales for NerdsRusty Shelton on Authority Marketing and Writing Books"Author" is the root of "authority". In this episode, young media mastermind Rusty Shelton shares tips for gaining authority and control over your own marketing channels, moving beyond other people's social media platforms, plus mistakes people make with their marketing. Plus, he gets me to commit to write a book.
2018-08-251h 00
School for Startups RadioUsing Authority Marketing to Grow your BusinessAugust 22, 2018 Authority Marketing Rusty Shelton, Manager Answers Cornelia Gamlen and eParenting Gabi Jubran
2018-08-2254 min
Denise Walsh - Coaching for CoachesEpisode 61 - REPLAY FRIDAY - Finding Your Ultimate Potential with Upside PodcastI had soooooo much fun sharing my story today with Rusty Shelton on the Upside, a business growth podcast sponsored by ForbesBooks. The thing I love about the Upside, and other podcasts like it, is that it's all about the entrepreneur....growing a community of like-minded people who are ready to take challenges head-on and show great optimism for the future. Rusty had some amazing questions lined up for me today! In this episode, you'll learn how to: ~ Stop believing in a status quo worldview -- how to rewire your brain by focusing on these two...
2018-07-2720 min
The Chris Michael Harris PodcastEP142: The Secret Behind Getting People to Take You Seriously with Rusty Shelton, Founder of Zilker Media and Strategist at AMG/ForbesBooksClick Here to Subscribe to the Show: iTunes | Stitcher | Google Play | YouTube Rusty Shelton, Founder of Zilker Media and Strategist at AMG/ForbesBooks, joins Entrepreneur Hour to shed light on the secret behind getting people to take you seriously in business by leveraging the power of authority marketing. Today's Sponsor: Belay Resources: Apply to Founder Institute! Authority Marketing: By Rusty Shelton and Adam Witty Continue Reading: Chrismichaelharris.com/ep142
2018-07-2059 min
Our Week In VideoEp 101: Rich is RustyEp 101: Rich is Rusty - Featuring lens whacking, Ben messes up a corporate shoot and Rich accuses of someone of being dead… Back to the old format folks. So in this episode Ben is up at 4am editing like a beaver, Rich shoots a live gig music video, Ben messes up a corporate gig thanks to HDR and Rich accuses a Best man of being dead. Really! Checkout our new website www.owiv.me Social: Facebook: https://www.facebook.com/ourweekinvideo/ Instagram: https://www.instagram.com...
2018-03-141h 08
Business Book TalkBarbara Cave Henricks – Navigate Through New Media’s Modern TerrainMastering the New Media Landscape Embrace the Micromedia Mindset by Barbara Cave Henricks, Rusty Shelton The giant brands that once dominated the media landscape—Oprah, the New York Times, NPR, CNN—have seen their monopoly on public attention smashed by the Internet and now find themselves competing with individuals and brands in a sea of micromedia: websites,…
2016-04-1850 min
Just a Moment for Marketing Video Podcast - Linda PopkyMarketing Thought Leadership: The New Media Landscape: Brand is What Google Says It IsLinda Popky interviews Barbara Cave Henricks and Rusty Shelton, authors, Mastering the New Media Landscape: Embrace the Micromedia Mindset.
2016-04-0825 min
Marketing Thought Leadership Audio Podcasts - Linda PopkyMarketing Thought Leadership: The New Media Landscape: Brand is What Google Says It IsLinda Popky interviews Barbara Cave Henricks and Rusty Shelton, authors, Mastering the New Media Landscape: Embrace the Micromedia Mindset.
2016-04-0800 min