Shows
Success On Your TermsYour Messaging Is Turning People Away With Ruth Dale | Ep 16Are you struggling to get your audience to buy?
Ruth joins Success On Your Terms to share how she has applied behavioural science to marketing and how to really understand audiences to increase action.
It's a great conversation as we discuss how Ruth has impacted and used behavioural science in some of the biggest UKs campaigns; Change For Life, Every Mind Matters and the covid response.
In this episode, you’ll hear about:
What is cognitive fatigue.
Communications and marketing is important.
Words we use are powerful.
How our words influence behaviours.
Ho...2024-05-1336 min
Behaviour Change Marketing BootcampE65: Remember Your Why - Learning from the master of behaviour change - Stuart KingIn today's episode we are joined by Stuart King. Stuart founded BeeZee Bodies 17 years ago whilst working in public health. A hugely successful service it supports people all over England. At Public Health England he was senior scientist in the obesity and healthy weight team and he still works closely with Public Health producing and hosting The Real World Behavioural Science podcast with the Public Health & Behavioural Science Network.
We look deeper into an ethnographic video Stuart developed on behalf of the London Borough of Hounslow. The video walks you through a day in the life of Vee...2024-02-2334 min
The SENDcastBeing Human – a journey to #FlipTheNarrative with Elly ChappleWe wanted to bring your attention to an important movement called #FlipTheNarrative, which aims to shift our perspective and promote a more inclusive conversation about humanity. In our society, there is a tendency to focus on deficits and differences when discussing individuals. However, it is crucial to reframe our thinking and recognise that at our core, we are all human beings who happen to be different. Embracing diversity is an essential part of our shared human experience, and it is time to evolve our understanding. To delve deeper into this movement and understand its significance...2024-02-221h 10
Behaviour Change Marketing BootcampE64 8 Top Tips for No Smoking Day 2024This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March.
For details check out our blog
Want to do more?
Come to the Smokefree Training Day 2024 - the day after No Smoking Day on 14th March 2024
Early bird is on!
2024-02-1619 min
Palabras Sin FiltrosWeb Yeah: Es You Wish inmobiliariaTe doy la bienvenida a Palabras sin filtros, donde exploro cuáles son las mejores estrategias de marketing de contenido para potenciar tu marca.
En este episodio, os hablaré de cómo enfocar una web inmobiliaria con más de un servicio. En este caso, os presento a Es You wish, una marca que cuenta con asesoría inmobiliaria high ticket y arquitectura y diseño de interiores. Os explicaré cómo hicimos para hacer muy, pero que muy valiosa todos sus servicios en función de su valor añadido y sin sonar más de lo mismo. So...2024-02-1417 min
Palabras Sin FiltrosCrea tus pilares de contenidoTe doy la bienvenida a Palabras sin filtros, donde exploro cuáles son las mejores estrategias de marketing de contenido para potenciar tu marca. En el episodio de hoy, nos sumergiremos en el emocionante mundo de los pilares de contenido y cómo elegirlos en función de la personalidad única de tu marca. Soy Ruth, y hoy vamos a descubrir cómo puedes destacar en un mar de competencia definiendo los pilares de tu contenido.
¡Dale al Play!
Recuerda, para más contenido interesante, únete a mi newsletter: aquí tienes el enlace:
https://ruthdelarosa...2024-01-3109 min
Palabras Sin FiltrosHablemos de dinero con Marta Garrido, de Mente y Finanzas.En este episodio de Palabras sin filtros tenemos a Marta Garrido, emprendedora, friki de los números e impulsora de mente y Finanzas, un proyecto que ayuda a las personas a controlar las finanzas de su vida y de su negocio. Además, lo hace de forma práctica y sin complicaciones, para que lleguemos en verde a final de mes (y de año). Hoy hablaremos sobre mentalidad, finanzas, dinero y también sobre invertir en tu propio proyecto. Conocí a Marta porque le hice los copys web y me encanta tenerla en Palabras sin Filtros. ¡Dale al Play!2024-01-1735 min
Behaviour Change Marketing BootcampE63: We go deep into FE&HE marketing with Nathan Monk & Rebecca RobertsHappy 2024!
In today's episode we welcome Nathan Monk and Rebecca Roberts as we go deep into Behaviour Change and Further Education and Higher Education.
Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring recruitment journeys. We talk about how those shifts in recent years align to wider behaviours when it comes to tech, and why understanding human nature can help advance your campaign strategies.
Rebecca Roberts is founder of Thread & Fable a youth age...2024-01-1530 min
The Authorpreneur Secret$™ PodcastEp. 131: Top 3 Publishing Alternatives to Amazon KDPWhat are the best publishing alternatives besides Amazon?
In this episode, along with sharing her latest authorpreneurship ventures, Ruth offers the top three publishing alternatives to Amazon. These are:
Bookvault: https://bookvault.app/
Draft2Digital: https://www.draft2digital.com/
Lulu: https://www.lulu.com/
For more information on Bookvault, check
out this video tutorial by Dale Roberts - https://www.youtube.com/watch?v=VQBZgh16UN0
Ruth’s Authorpreneurship Ventures
Authorpreneur Secret$™ Academy
The Caribbean Authorpreneur Summ...2024-01-0121 min
Behaviour Change Marketing Bootcamp📚3 Recommended Books (a great secret santa)In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!)
1) Mistakes Were Made But Not By Me - Why We Justify Foolish Beliefs, Bad Decisions & Hurtful Acts by Carol Travis & Elliott Aronson
Recommended by Samuel Salzer from E40 How to build Habits that Stick.
2) A more Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas by Warren Berger
Recommended by Melina Palmer E43 Applying Behavioural Science to Internal Comms
3) Made to Stick By Chip...2023-12-1509 min
Behaviour Change Marketing BootcampE61: Rebecca & Ruth FE & HE Bootcamp Unveiled!This episode takes a slightly different approach to our usual style.
To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events.
The title does give away the unveiling - but as they say the devil is in the detail so for more information go to www.behaviourchange.marketing/FEHE
🐓 Don't miss the Earlybird too!
For more on Rebecca and to listen to her youth focussed podcasts go to https://www...2023-11-2933 min
Behaviour Change Marketing BootcampE60: How to use social proof with expert Jen Clinehens - Choice HackingThis week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof!
She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking,
We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, The Bear and much more.
Listen to understand how we use social proof to signal our social norms.
Why it's important to think beyond messaging to product details...2023-11-1632 min
Behaviour Change Marketing BootcampE59 Why you need to think like a detective to communicate changeThis episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change.
The three key questions -
1. Do they have the means (to make the change)?
2. What is their motive?
3. Do they have opportunity!
Anyone near Plymouth, UK on 7 November - come along to our in-person live workshop to find out more!
Click here for more info
Anyone not online - keep an eye out for our murder mystery mee...2023-10-2008 min
Behaviour Change Marketing BootcampE58 Stop making boring public health campaigns by using the science of habitsThis episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve.
3 AHA moments 💡
Your audience may not be aware of their habits. They are behaviours that take place on autopilot.
Habits are contextual so by focussing on the trigger and time before the behaviour takes place is key to changing behaviour.
Once formed habits do not need rewards but they will use them when forming. When thinking about your audience's barriers and rewards ask if they...2023-10-1214 min
Palabras Sin FiltrosManeras de crear la personalidad de una marcaTe doy la bienvenida a un nuevo episodio de Palabras sin filtros. Soy Ruth, psicóloga y copywriter digital. Este episodio trata sobre cómo crear paso a paso la personalidad de una marca comercial.
Imagina que tu marca es como una persona, ¿cómo sería? ¿Qué le diría a la gente? ¿Cómo la percibirían?
En este episodio, te voy a enseñar cómo se crea la personalidad de una marca para que su voz suene auténtica, única y que resuene con tu audiencia. Porque en “Palabras Sin Filtros”, nos encanta que apre...2023-10-1109 min
Behaviour Change Marketing BootcampE57 Top Mistake When Communicating Mental HealthToday's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues.
Quote from Nedra
"I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's around mental health issues, or any other kind of stigmatised issue is you want to avoid the S word, which is stigma.
If you keep talking about how there's a stigma to mental illness, or to getting treatment, an...2023-10-0625 min
Behaviour Change Marketing BootcampE56 Bootcamp training explained!Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course!
Not because we don't love training.
But because the training is designed to focus on skills development and for busy pros who are short on time.
It accelerates your learning through a dedicated one-day where we can kick-start your application of behavioural science to your work.
This November we have four weeks follow up for everyone - so that when you get going back at the ranch you can check in with questions that you never thought of i...2023-10-0311 min
Behaviour Change Marketing BootcampE55 How to write killer messaging using uncertaintyEpisode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages.
We share why uncertainty is a decision killer - not great for behaviour change comms!
And how you can turn that around.
We talk about the Status Quo Bias and The Curse of Knowledge Bias - two cognitive biases it is worth comms leads being aware of.
AHA moments
1) Your audience would rather not make a decision and revert to the status quo bias than make a wrong on...2023-09-2718 min
Behaviour Change Marketing BootcampE54 Behind The Scenes - Top Tips using COM-B with Alison TroutThis episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B.
Quotes
"you have to quite courageous to use this approach...!" Alison Trout
Three aha moments
Be prepared to tell people what their real problem is!
Be prepared to get comfortable - uncomfortably
Be prepared to check for unintended consequences
Book
T...2023-09-1541 min
Palabras Sin Filtros¿Cómo compra nuestro cerebro?Te doy la bienvenida a un nuevo episodio de Palabras sin filtros.
Soy Ruth, y hoy vamos a sumergirnos en un tema superinteresante: la psicología que hay detrás de las decisiones de compra.
Voy a explorar cómo los sesgos cognitivos influyen en nuestro cerebro y en nuestras decisiones a la hora de comprar.
¿Te apetece descubrir los secretos de la mente humana a la hora de consumir?
¡Dale al Play!
¿Quieres más contenido como este? Suscríbete a mi newsletter.
Sígueme en mi Instagr...2023-09-1412 min
Behaviour Change Marketing BootcampE53: Internal Comms Case Study: How to use COM_B to increase action by 89% with Josephine GrahamCase study - internal comms. 89% increase in actual change
This episode welcomes Josephine Graham.
Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the private and public sector. Josephine aims to raise the bar of how we communicate with sometimes neglected audiences, such as internally with colleagues, by using behavioural science and testing to achieve measurable results for stakeholders.
After Bootcamp she applied the theories to her day job with brilliant success.
She saw an 89% increase in actual change!
In this epi...2023-09-0723 min
Behaviour Change Marketing BootcampE52 Four signs your comms won't shift behaviourFour signs your comms won't shift behaviour
There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get started - you need to tick four boxes.
Remember behavioural science is of great interest because it helps us understand our audiences. To find the best way to communicate and get max results.
In other words - it is a way to deeply understand our audiences.
And that is the secret sauce.
That is why we lo...2023-09-0121 min
Behaviour Change Marketing BootcampE51 Are you an idiot magnet?Are you an idiot magnet?
Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel.
The day was headlined by Thomas Erickson, author & behavioural scientist and Sam McAllister, Broadcaster & soon to be Netflix star with many other incredible speakers.
It was a day about leading change – it offered a huge amount from both a personal and professional perspective.
We ran the behavioural science session so folk could get going in this wonderful stuff and get active in making positive chang...2023-06-1915 min
Behaviour Change Marketing BootcampE50 - AI + behavioural science = a new tool to test your creative with Phil Barden* disclaimer* written by AI
In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy.
There are exciting developments happening at Decode, a consultancy focused on applying behavioral science to marketing. We talk about how Decode has incorporated AI into their work, specifically in the area of human vision and testing creative artwork.
The AI developed by Decode has been trained using 15,000 hours of human eye tracking video and has achieved an accuracy of nearly 99%, replicating human vision. This AI can analyze videos and static images in m...2023-06-0937 min
Behaviour Change Marketing BootcampE49 Unleash Your Inner Rebel with Advita PatelIn this episode we welcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an experienced confidence coach and the co-founder of A Leader Like Me and Comms Edged Rebels. Vita shares her journey and discusses her book, "How to Build a Culture of Inclusivity," which focuses on building a culture of inclusivity through effective internal communication for diversity, equity, and inclusion.
But that's not all! Advita is also organizing a remarkable event called InnerRebel 2023, an inclusive Manchester-based event dedicated t...2023-06-0126 min
Behaviour Change Marketing BootcampE48 How to sell in behavioural scienceIt's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you.
This weeks episode explains how to do that.
The idea is based on a decades experience selling in to public health as the lone marketer in the team and selling in to the corporate comms team. A double whammy of selling in - selling up and pushing the vision.
See what you think!
Let us know!
If it p...2023-05-1813 min
Behaviour Change Marketing BootcampE47: What is behavioural science? 3 fun ways to remember.Today's episode explains what behavioural science is in 3 fun ways.
Listen in to understand behavioural science from different perspectives.
This is the question many people want to ask but don't because you feel like you should know.
Enjoy!
2023-05-1217 min
Behaviour Change Marketing BootcampE46 Using Behavioural Science in Marketing with Nancy Harhut
This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT.
Quote from Nancy
“all of us really are our choice architects, when you think about it, there really is no neutral way to present information, you know, how information is presented, influences how people decide about it. And that's, that's essentially the core of choice architecture, how you present, you know, options or choices, determines or influences, see decisions people make about them.”
Three Aha Moments...2023-04-2124 min
The Authorpreneur Secret$™ PodcastEp. 103 - Writing Caribbean Historical Fiction Novels with Dale MahFoodHow could you creatively capture the history and culture of the Caribbean?
A great way to do that is through writing and Dale Mahfood has done that well.
Dale Mahfood, a native-born Jamaican, is the author and independent publisher of "When Trees Fall," the first in a series of Caribbean historical fiction family sagas called Wood and Water.
He also published his mother’s poetic memoir titled, "A Simple Smile," through his own publishing imprint, Rockstone Publishing House. Besides writing and publishing his own work, he has advised other authors through the publishing process—from manu...2023-04-1733 min
Behaviour Change Marketing BootcampE45 Case study: Beat the Street reducing health inequalities & having fun!This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game is helping reduce health inequalities whilst also encouraging people to have fun.
Beat the Street has been run in 150+ towns across England and also internationally.
Three Aha Moments
1) Beat the Street works because th...2023-04-1327 min
CCASTARuth the Story of our RedemptionRuth, Chapter three: The Story of our RedemptionIntroduction to Chapter 3Naomi arranges Ruth to meet Boaz.1. Securemarriageforredemptiveprovision.2. Boazisthesourcetosolvealltheirproblems.PropertyNearestrelativeattainsthepropertyofNaomi’sdeceased husband.SeeDt25:5-10Ruth 3: 1-4(0ver)Seeking a marriage is to seek a home-a place of security.Home:restingplace,security,stability.Naomigaveherstrictinstructions.a. Riskyandboldmove.b. Reputationsatstake.RepentanceiskeytoapproachingChrist.Symbolizedinwashing,anointingandbettersclothing.Repentance:metanoia-changeofdirection.See Mt. 11:25-29Marriageproposal 1. Uncoverfeetissignofservice 2. GarmentoverRuthisproposalofmarriage 3. Ruthis“loosing”herlife...seeMt.16:25Ruth 3: 5-15Obedience is key1. Ruthneededtosay“yes”toNaomi’splan.2. ObedienceiskeytofollowingJesus.SeeMt.7:21.God tells us how to be redeemed.Cometohiminobedience.Cometohimwithrepentance.Cometothefootofthecross(symbolizedinRuthatfeetofBoaz)Marriage is a proposal.Rooted in the covenant of God with Israel.See Rm. 3:23-25.See Catechism #145, 148; 1611-1612; 2207...2023-04-0620 min
CCASTARuth - The Story of our Redemption Ruth session 4, chapter 4Ruth 4:1-10The meetingBoaz meets are the city gates: key place of meeting for passing of laws commerce.Gates in ancient world were a place of protection from enemiesBoaz joins the elders: well respected men of the community.Boaz’s sacrificial love for Ruth will make it possible to redeem Ruth. See 2Cor.5:17Sandal-sealing of the deal; also, Boaz takes possession of the land.Ruth 4:11-22The people prayed for Ruth and Boaz: grace moved them to...2023-04-0617 min
CCASTARuth - The Story of our Redemption Ruth chapter 2: Boaz, Kinsmen-Redeemer I. 2: 1-4 A. Boaz, name means swiftness. His role emerges as significant for Ruth. 1. A type of redeemer 2. Points to Christ 3. He is gracious, liberal in is giving, protective B. Ruth’s life is prepared for by the Lord. She goes into Boaz’s field -a step of her life the Lord prepared for her. II. 2: 5-9 A. Ruth is without husband, protection, provision 1. Boaz blesses the Lord and the workers: blessing in a time of darkness in Israel. 2. As a type of redeemer, Boaz, hears the plight of Ruth. 3. He acts as her protector. III. 2:10-14...2023-04-0622 min
CCASTARuth - The Story of our RedemptionRuth-the Story of our redemption I. Theme: God’s sovereign intervention as deliverer and redeemer. Ruth is written in the era of the Judges of Israel. This is a time of spiritual and moral darkness. The Book is about God’s mercy that sustains us. A. 1:1-5: The story begins in a famine: spiritual reflection of the devastation of the time in people’s hearts. Bethlehem-house of bread- is without bread: an irony. B. 1:6-18: The death of Naomi’s husband and sons, while devasting for her, is also reflecting the spiritual desolation of Israel, people of the covenant. C. Naomi pe...2023-04-0619 min
Behaviour Change Marketing BootcampE44 Tips for firefighting comms pros - Play the 'who am I?' gameToday's episode is for busy communicators and changemakers who have very little time to scope a project and get to know their audience.
You may be firefighting incoming requests, or were simply brought in too late to do the level of audience understanding you would like to. But playing this simple game can really help.
The Who Am I Game
Answer all questions as though you are the person. Have fun with it. Step into their shoes.
Who am I - step inside of their skin.
Where am I w...2023-03-3014 min
Behaviour Change Marketing BootcampE43 How to apply behavioural science to internal comms with Melina PalmerThis episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you."
Melina is an applied behavioural economist with a passion for helping people use behavioural economics aka behavioural science. In the episode we explore the difference between behavioural economics and behavioural science and Melina explains in a fun, engaging way how change is like riding an elephant and what to do when you smell cookies.
Melina runs the global consultancy The Brainy Business, teaches behavioural ec...2023-03-2428 min
Behaviour Change Marketing BootcampE42 Help! I'm not a behavioural scientist get me out of here!Today's episode is about our yearly survey Help I'm not a behavioural scientist get me out of here!
For the third year we are asking what is working for you and what is not.
We are pondering whether the term behavioural science is one of the blockers to adopting this work and proposing that maybe you do a lot of this work already but just don't know it.
So this years survey is slightly different as we try to chunk down - what exactly is behavioural science - and which part do you...2023-03-1711 min
Behaviour Change Marketing BootcampE41 How Netflix uses behavioural science (and you can too) with Jen ClinehensOur guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views.
In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how customer journey mapping can be used to think beyond the nudge and elevate conversations around behavioural science in organisations. She also discusses how behavioural science can be used to strategically navigate the psychological biases that exist in customer journeys.
Jen uses Netflix to demonstrate what s...2023-03-0929 min
Behaviour Change Marketing BootcampE40: How to build habits that stick: expert tips from Samuel SalzerThis episode features an interview with Samuel Salzer about building habits. Samuel is a renowned expert on the topic, and he shares his insights on how to effectively change your habits. This episode is a must-listen for anyone who wants to learn more about building habits and how to make lasting change
Quotes from Samuel:
“The whole idea here is that even if we give people the right information, they might go from knowing something to having the intention to do something. But that's still not enough. People have the best intentions. Doesn't really change the wo...2023-03-0247 min
My Friend LyssaBalloonacy! Episode 2.10 ("Balloonacy!"). Written by Lori Furth, Lyssa Graham, Dale Leopold and Jack Mooney. Jay gets a little too involved in the Pinewood Derby. MAGA parents now have a book club! Putin's generals find they are an endangered species. An AI shows unexpected talents. Preppers get salty. A carnival clown with a balloon floats a sinister idea. And Joe Thursday solves a thrilling missing persons case for Badge Patrol. Featuring the vocal talents of the Suffolk & Goode Players: Rebecca Davis (Kris McCarthy, Madison, Didi) Dustin Ebaugh (Jay, Harry Notter, News Anchor, Clown, Radio Executive, Captain Gregory, Truman Capote) Lori Furth (Madison's Mom...2023-03-0144 min
Behaviour Change Marketing BootcampBest behavioural science podcastsIn today’s podcast we dive into our top four favourite behavioural science podcasts.
The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how to set your content and marketing to new heights, while also learning key insights from the world's top behavioural scientists. Get ready for your AHA moments today!
Core behavioural science 🧠
- Behavioral Grooves hosts Kurt Nelson, Ph.D., and Tim Houlihan
-The Behavioral Design Podcast hosted by Aline Holzwarth and Samuel Salzer
Behavioural science applied to marketing & com...2023-02-2412 min
Behaviour Change Marketing BootcampThe best behavioural science booksThis week's episode is on books.
We tried to use AI to write the show notes.
It didn't work.
But we did write a blog - or I should say - I - a human named Ruth - wrote a blog that lists all of the books talked about in today's episodes.
Click here to head over to the full blog.
Thanks for listening & reading.
2023-02-1514 min
Behaviour Change Marketing BootcampE37 COM_B in 2023 with Professor Robert WestIn this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore with Professor West how he feels about the success and popularity of the framework.
We cover the basics
What is COM-B and how did it come about?
What are some of the benefits of using behavioural science?
We chat about his current work with the new Welsh Behavioural Science Unit and their joint publication Improving...2023-02-0838 min
Behaviour Change Marketing BootcampE36 Predictions for Behavioural Science in 2023 with Dominic Ridley-MoyToday’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services Group, Chartered Institute of Public Relation and the founder of the Behaviour Change Network.
Dominic shares three predictions for behavioural science in 2023, tells us about his fantastic 5-week course ‘Behaviour Change Masterclass’(starts 19th January 2023) and his chosen book Tiny Habits by BJ Fogg.
2023 predictions from Dominic
Understanding the behavioural science frameworks a bit more. Comms pros increasing their understanding of what shifts people’s behaviours. Taking a st...2022-12-2324 min
Behaviour Change Marketing BootcampE35 Is your biggest problem lack of time or lack of insight?Dear Bootcamp,
I have no time!
I have turned into the white rabbit from Alice in Wonderland!
ANON
Bootcamp says…..
Often the first thing we do when we have no time is drop our audience insight work. We need to understand our audience. The world is now too noisy to not lead with insight.
Quote
"Our messaging has got to be based on our insight & time. To do that give it some time. It doesn’t need to be a lot!" Ruth Da...2022-10-1611 min
Behaviour Change Marketing BootcampE 34 - Don't push the big red button - power of negative social proofEpisode 34
Dear Bootcamp,
Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of money and appointments are hard to come by. So if they cancel someone else use that appointment. We are still tackling the same issues a decade later, what else can we do?
Best wishes
ANON
Bootcamp says…..
You are using a messaging strategy called ‘negative social proof’.
Wha...2022-10-0713 min
Dale Walker Leadership PodcastExtreme Ownership: How To Go From Renter To OwnerWelcome to the Dale Walker Leadership Podcast, a podcast focused on helping leaders grow so they can grow more and become better disciples for Jesus Christ. On this Episode Pastor Dale teaches us on Taking extreme ownership, something we do not only because we realize the success of our mission for Jesus but because eternal lives of precious souls depend on it! We’ve said it in different ways: People going from passengers on the ship to members of the crew or fans in the stands to players on the field. Another way to say it is going from re...2022-10-0444 min
Behaviour Change Marketing BootcampE33 Problem Page - The biggest mistake! Episode 33 kickstarts our 3rd series The Problem Page.
Q. What is the biggest mistake when planning behaviour change marketing?
A. No behaviour change goal.
This episode explores the reasons why we may not start with behaviour change goal and the confusion between a policy goal and a behaviour change goal.
Ruth shares two case studies and how the focus shifted when using behaviour change goals.
We explore how you can stop running more awareness campaigns, and shift from piling knowledge onto people that doesn't lead to action. How you can...2022-09-2717 min
Behaviour Change Marketing BootcampE32 #commshero tips - how to build a successful community#commshero 2022 19-23 September
This episode offers you practical tips on community building by expert guest and #commshero community builder Asif Choudry.
Asif is marketing and sales director at We Are Resource and has built a global communications network called #commshero.
What started as an online communications conference 8 years ago is now a strong and vibrant community all year round. This year's #commshero conference lasts 5 days and...
Has over 50 sessions.
Is available on demand for 12 months.
If you look at the #commshero website you will see the saying - “With great power co...2022-09-0519 min
Behaviour Change Marketing BootcampE 31 - How to engage youth - expert tips from the Awkward Moments Sexual Consent Campaign with Leanne Hughes & Rebecca RobertsThis episode welcomes the 👑 queens of communication Leanne Hughes & Rebecca Roberts to chat about meaningful engagement with young people looks like and how to do it.
We focus on the fabulous Awkward Moments sexual consent campaign in Scotland. This campaign took a behaviour change approach and adopted COM_B to understand what young people needed to help them talk about intimate moments and sexual consent.
Leanne developed the campaign on the commissioning side with NHS Scotland and commissioned Rebecca founder of Thread & Fable to develop and activate the campaign.
Through engaging with young peop...2022-07-2043 min
Behaviour Change Marketing BootcampE30 How to write copy that moves and motivates with Jeremy Moser "here's my hook - now what is their potential question - next answer that question"
Today’s episode welcomes Jeremy Moser, an incredible content marketer. He is co-founder & CEO at uSERP, a performance SEO & Digital PR agency. Founded in 2019, Jeremy’s uSERP helps SaaS brands like monday.com, ActiveCampaign, Freshworks, Hotjar, and hundreds more, grow organic traffic and revenue.
Jeremy has also written a brilliant copywriting course (links below) and is co-founder of a new time-saving SAAS tool called Wordable - it takes care of a lot of the tedious aspects of content publishing, making it easy to...2022-07-0523 min
Behaviour Change Marketing BootcampE29 NHS Focus - 3 ways to ease pressuresIn this episode, we look at 3 ways you can use behavioural science to help ease NHS pressures.
‘Long waits for emergency care, previously only seen in the depths of winter, are now commonplace. In April, more than 24,000 people waited more than 12 hours to be admitted to hospital from A&E – a more than 45-fold increase compared to a year ago.” April 2022, Siva Anandaciva, Chief Analyst at The King’s Fund
Tip one. Don’t talk to your patients
When we are in a state of emergency behavioural science tells us that our evolutiona...2022-06-2819 min
Behaviour Change Marketing BootcampE28 How to use the COM_B Behaviour Change Framework with Elina Halonen
Grab your free COM_B cheat sheet via our newsletter Brainfuel - it will really help when listening to this episode or email me at bootcamp@socialinsightmarketing.co.uk
COM_B introductory podcast episode E21 The busy communicator's guide to COM_B (socialinsightmarketing.co.uk)
This episode welcomes Elina Halonen, behavioural science advisor at Square Peg Insight to talk about her favourite tool for thinking behaviour change framework C.O.M._B
Elina’s experience draws from 20 years market research with 10 years within behavioural science space, she uses COM_B on her projects with public sector and comm...2022-06-2027 min
Behaviour Change Marketing BootcampE27 Managing NHS pressures using behavioural science with Nicola Bonas, Keri Ross & Amanda Nash NHS DevonThis episode welcomes award-winning communicators Nicola Bonas, Keri Ross and Amanda Nash.
Nicola and Keri both work at NHS Devon Clinical Commissioning group soon to be Integrated Care System for Devon. Nicola is the Associate director of communications, involvement and inclusion and Keri Ross is the Senior communications manager.
Amanda is based frontline as Head of communications at University Hospitals Plymouth NHS Trust.
This is a jam-packed episode!
The theme for this show was winter pressures but as you will hear we cover so much more than that including
1: t...2022-06-1239 min
Behaviour Change Marketing BootcampE26 Don't apologise for having boundaries with Carrie-Ann WadeToday’s episode is dedicated to career progression, building confidence and motivation. We welcome Carrie-Ann Wade, NHS Director of Communications & Engagement and founder of Cat’s Pajamas where she mentors communication professionals to grow and thrive in their careers.
We talk all things confidence, stepping up as the expert and the importance of clearly demonstrating to stakeholders and senior management the high level of expertise that communications brings to the table.
Carrie-Ann stresses how essential it is to really nail the brief in order to be able to shift from output to outcome.
“Communi...2022-06-0531 min
Behaviour Change Marketing BootcampE25 Behind the scenes to Don't Be That GuyToday’s episode welcome’s Adrian Searle and Steven Carroll from Police Scotland to talk about the incredible award winning ‘Don’t Be That Guy’ campaign.
THAT guy aims to reduce rape, serious sexual assault and harassment by having frank conversations with men about male sexual entitlement. It won the Drum Awards 2022 Public Sector campaign and is nominated for many more. ‘Don’t be that guy’ went viral with excess of 6 million views of the hero video. The microsite that-guy.co.uk was viewed excess of 160,000 page views.
Adrian and Steven talk through the process of the campaign fr...2022-05-2940 min
Behaviour Change Marketing BootcampE24 Empathy Mapping Explored with Jude Hackett Today’s episode welcome’s Jude Hackett to take us through the incredible free insight tool – The Empathy Map.
Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and Strategic Communications, with specialisms in marketing for social impact, behaviour change and brand. Jude is also a Fellow of the Chartered Institute of Marketing (FCIM). Basically a total pro!
The Empathy Map is a visualisation tool developed by Dave Gray in 2017 that we can use on our own, or with teams and stakeholders to capture our understanding of our users, patient...2022-05-2326 min
Behaviour Change Marketing BootcampE23 Ways to use B.S. in-house and meet people where they areToday's episode is all about making behavioural science real in the comms office.
Leanne Hughes and Polly Durrant both attended Behaviour Change Marketing Bootcamp earlier this year. Leanne and Polly kindly came on the podcast to share their experience and share how simple it can be to use behavioural science in-house.
Even though behavioural science is a relatively new skill set it is sometimes seen as ‘hard’ or complicated. But it doesn’t have to be - you can use it – you don’t need a science background! It’s also not just marketers with big campaign bu...2022-05-1635 min
Behaviour Change Marketing BootcampE22 - The TITE Process - 4 steps to applying theory in social marketingThis episode welcomes Dr Taylor Willmott behavioural scientist and thought leader in social marketing. Taylor is a lecturer in marketing at The University of Adelaide and also works with industry and government, climate change, reducing sexual violence, chronic disease, obesity prevention and much more.
This episode is all about why we need to use theory in our behaviour change intervention/campaign design.
With so many people tackling similar problems we need to be able to share learning openly, transparently and evaluate with confidence – and that means using theory.
Using theory will reduce stress, buil...2022-05-0932 min
Behaviour Change Marketing BootcampE21 The busy communicator's guide to COM_BToday's episode explains COM_B the behaviour change framework for busy communication and marketing professionals.Designed for busy pro's to get started in behavioural science and use this tool to define and understand the behaviour they are tackling. Don't let the idea of using theory or behavioural science in your campaign planning stop you.Using COM_B will illuminate the stages of your campaign planning and help ensure you don't go down the wrong road. Instead, go down your audience's road.Don't simply step into their shoes - but look at t...2022-04-0918 min
The Five ByEpisode 118: Lost Ruins of Arnak, Cat Sudoku, Red Cathedral, Dice Miner, Dale of MerchantsHello friends and welcome to The Five By. Your favorite source of fast and friendly board game reviews, a proud member of The Inside Voices Network, and now on Patreon!
00:00 Meeple Lady - Introduction
00:35 Ruth - Lost Ruins of Arnak
06:03 Sarah - Cat Sudoku (Episode 104)
11:03 Meeple Lady - Red Cathedral
16:38 Ruel - Dice Miner
21:34 Jose - Dale of Merchants (Episode 16)
26:01 Mike - Outro
Inside Voices Network2022-02-1626 min
Behaviour Change Marketing BootcampE20. The Busy Communicator's Guide to Systems ThinkingONE: Systems Thinking is a fundamental term coined by Nobel Laureate Daniel Kahneman who through is research established there are dual processes within the brain that function together. He published a ground-breaking book called Thinking Fast & Slow in 2011 which quickly entered the New York Times bestsellers list. He called them System 1 and System 2 TWO: System 1 also known as the homer brain (yes as in Homer Simpson) or the hare (yes the one from the tortoise & hare analogy) it is fast, automatic, dominant, developed over evolutionary to keep you safe. Making thousands of decisions a day on you...2022-02-1211 min
Behaviour Change Marketing BootcampProspect Theory explainedCast your mind back to January 2021. When I do that, I just can't get the Simon and Garfunkel song, Hazy Shade of Winter out of my head. And that's because I'm now associating it with Time. In the sense that in January 2021, we were still in the middle of the pandemic, and of course, behaviour change and behavioural science and the demand for behaviour change marketing based campaigns was at its height.
And so we ran a survey called “Help. I am not a behavioural scientist, get me out of here" across public sector, comms NHS, local gov...2022-01-3020 min
Behaviour Change Marketing BootcampE17 Tips on how to commission a marketing agency that uses behavioural science2022-01-2120 min
Behaviour Change Marketing BootcampE16. Tips on how to pursue your career goals - from social marketing to director of public healthIn today’s episode, we welcome Professor Steve Maddern, Director of Public Health, Swindon Borough Council. The idea for this episode was for Steve to share how he rose to be Director of Public Health to inspire communications and marketing professionals to believe no senior management level is too high. Our main question was “Imagine you are doing your TED Talk on Leadership – what one message would you share with someone who is a couple of steps behind you.”His advice is well worth a listen and includes: saying yes to opportunitiesinformal and formal...2022-01-1624 min
The Authorpreneur Secret$™ PodcastEp. 29: Writing a Book without a Laptop & 5 Authorpreneurship IdeasHow do you write a book without using a laptop?
Tracey Williams, the 2020 Rocket-Writing Winner shares her journey to write the first draft of her book, “The Suffer Ring” during the 30-Day Challenge in 2020, and how she did it without a laptop.
In this episode Ruth also shares her several of her Authorpreneurship ventures and 5 Authorpreneurship ideas you could try to increase your impact and income beyond book sales.
Contact Tracey Williams at:
Instagram.com/ladytracey7
Twitter.com/detailstotracey
https://www.facebook.com/scriptofvirtuecollections
https://scriptofvirtue.busi...2021-11-1520 min
Behaviour Change Marketing BootcampE13. Behavioural Biases 101 - Loss AversionToday's episode welcomes Claire Holm, Head of Communications and Customer Service at North Devon District Council.We chat about how loss aversion can be applied to support customer channel shift in local government. In other words, how we can use the science behind loss aversion to nudge people online and free up resources for the most vulnerable. We talk about the expectations and feelings of ownership residents have and how reactions can magnify during periods of change. We talk about the sheer difficulty of reducing budgets and how once you give someone something an...2021-11-0128 min
Behaviour Change Marketing BootcampE12. The Behavioural Science Club - The Bridge Between Academics and PractitionersIn today’s episode, we welcome Louise Ward, Louise is co-founder of the Behavioural Science Club and she shares the birth of the club following Nudgestock 2020.We explore how the club brings together practitioners, academics, professionals from a wide range of backgrounds to explore their shared passion and understand why we do what we do.Books Louise recommends:· Alchemy: The surprising power if ideas that don’t make sense – Rory Sutherlando The best ideas don’t make rational sense: they make you feel more than they make you think.· ...2021-10-0834 min
Contractor CentsContractor Cents - Episode 185 - Fisrt Impressions - Part2What impression do your techs make when they go to a customer’s home? In this second of a two part series, Stephen Dale, Director of Training for Power Selling Pros gives you great ways a technician can help a customer feel good about having him or her in their home.
Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co
Ruth King
Twitter - @RuthKing
LinkedIn - https://www.linkedin.com/in/ruthking1/
2021-10-0419 min
Behaviour Change Marketing BootcampE11. #NHSCommunicate Awards Winner: Cheshire & MerseysideIn today's episode, we chat with the #NHSCommunicate winners.Edna Boampong, is representing the team from Cheshire & Merseyside Health & Care Partnership Trust whose behaviour change programme increasing vaccine uptake in ethnic and minorities made a significant increase of 5711%. Edna is now Director of Communications & Engagement, Shropshire, Telford, Wrekin ICS formerly Director of Communications & Engagement, Cheshire & Merseyside Health & Care Partnership Trust. Insights from this episodeUnderstand your audience. Edna developed a proposal and brought partners and their budget on board to be able to commission this work out. NHSEI team, Directors of Public Hea...2021-09-2822 minContractor CentsContractor Cents - Episode 184 - Fisrt Impressions - Part 1How good is your first impression on the telephone? In the first of this two part series, Stephen Dale, Director of Training for Power Selling Pros gives you great ways to make a first impression when a customer calls.
Podcast Sponsor is Profitability Movement - https://profitability-movement.mn.co
Ruth King
Twitter - @RuthKing
LinkedIn - https://www.linkedin.com/in/ruthking1/
2021-09-2718 min
Behaviour Change Marketing BootcampE10. Don't engage too late! How to use social marketing concepts reward & exchangeDon’t engage too late! How to use social marketing concepts: reward & exchange With Social Marketer Luke van der BeekeThis episode explores how to use the core social marketing principles: Exchange & Reward. It also touches on the concept of customer orientation and the behavioural bias hyperbolic discounting.Luke explains what the concepts are and why they are so powerful. He ends with a powerful domestic violence case study. Definitions:· Exchange concept has been around for a long time, in commercial marketing it is a transactional – you exchange money – a marketer is...2021-09-1728 min
Behaviour Change Marketing Bootcampcommscamp - leave job titles at the doorToday’s episode is all about CommsCamp 2021 – Still at home!
We are joined three of the great minds behind the scenes Dan Slee, Lucy Salvage and Bridget Aherne. Not only is CommsCamp free all the organising is on top of the day job.
Key points in this episode
CommsCamp is an Unconference for public sector communicators; the vision is it takes people out of their comfort zone and makes them even more comfortable!
It’s the tea break at a normal conference but stretched out over the whole day.
Key fac...2021-09-1528 min
Unreal Irish FolkloreDeirdre of the Sorrows
There once was born a cursed girl. She was beautiful, and strong-willed, and would do anything for the man she loved. But in her name, evil came to Ireland, bringing war and fighting that left hundreds dead in its wake. Her name was Deirdre, and stories told about her live on, as one of Ireland’s most sorrowful legends.
Read the Podcast Script
Sonder Magazine
Let's Talk About the Arts episode (my story is at about 28:30)
Sources and further Read...2021-09-1233 min
Behaviour Change Marketing BootcampE8. Segmenting Your Audience Don't overcook then undercook your audience: Social marketing & segmentationSegmenting Your Audience: Don’t over-cook then under-cook with social marketer Professor Alan Tapp The second is the three-part series exploring social marketing · Professor Alan Tapp began his career in marketing in commercial direct and database marketing and for the past 15 years has taught and delivered social marketing. He currently teaches at Bristol Business School and supports Local Authorities including Dorset County Council, South Gloucestershire Council.· This episode ends with an example of segmentation and cancer self-care. · Segmentation is a key principle in social marketing. (Remember we are not talking about social media!)·...2021-09-1021 min
Behaviour Change Marketing BootcampE7. Social Media is not Social Marketing. Three things you need to knowSocial marketing is not social media Three things you need to know about social marketingThis is the first episode in a 3 part series and to get started we talk about 3 things you need to know about social marketing: 1) Social marketing is not social media! Obvious? Yes. Social marketing uses intervention levers across multiple levers including training, education, public health, legislation. Smoking reduction is considered a successful social marketing approach to behaviour change as it tackles multiple influencers at once across policy as well as the individual. Macro efforts including legislation allowed local author...2021-09-0314 min
Behaviour Change Marketing BootcampE6. 3 Research tips for inhouse communicators3 research tips for inhouse communicatorsAnneliese Levy Health Communications Specialist Today’s episode offers two case studies that illustrate how easy it is to reframe impactful content as well as three useful research tips to help them develop their audience insight – with no budget. We are joined by Anneliese Levy a health communications specialist that excels in health content research and development. Founder of Thoughtful Content Anneliese is in high demand for her research plus copy skills – a winning formula for anyone tackling health messaging. Her clients include national charities...2021-08-2632 min
Behaviour Change Marketing BootcampE5.How to 4x your impact when talking mental healthOur expert guest is Shayoni Lynn, Founder of Lynn PR. Lynn PR is an award-winning full-service strategic communications and behavioural insights agency.This episode takes a behind the scenes look at her award winning campaign #FreeYourMInd, delivered on behalf of NHS South East London CCG.The brief was to help raise awareness of, and engagement with, relevant NHS mental health services. To educate and engage vulnerable and seldom-heard audience groups – and help them get to the services they needed during the lockdown. And to deliver at pace.Three takeaway tips from Shayoni include:...2021-05-1234 min
Behaviour Change Marketing BootcampE4. Tips for great Smokefree contentOur expert guest is Kate Knight, Programme Director, South Central NHS Commissioning Unit. Kate has been delivering public health behaviour change marketing campaigns for over ten years. Our chat today focuses on her time with Smoke Free South West and Public Health Action. Working on behalf of Public Health Directors scorss the South-West she led a specialist social marketing and behaviour change team to develop regional award winning campaigns whose legacy lives on today.Campaigns included: Illegal Tobacco, Smoke Outside, Be There Tomorrow and outdoor smoke-free areas including play parks. Kate led the work that culminated in Bri...2021-03-0336 min
Behaviour Change Marketing BootcampE3. Why TikTok is like crack cocaine an interview with PetesBITsEpisode 3:Dedicated to TikTok users, parents of teens and marketing and comms pros working with young people - this interview with Pete Judodihardjo aka PeteBITs explains why TikTok is like crack cocaine.Pete ‘s You Tube channel is highly entertaining and really brings behavioural science to life check it out at PeteBITSKey takeaways:1. TikTok is highly rewarding. Our brain has a prediction error mechanism which means we can't predict the level of the reward. This makes variable content rewarding...not knowing (like spinning the handle on a one penny slot machine). 2...2021-02-1523 min
Behaviour Change Marketing BootcampE2. Interview with Aaron Harverson: Sedentary Living - are you sleep walking through your day?Episode 2.In today’s episode we meet with Aaron Harverson workplace project manager at Active Devon. Aaron and I worked together a couple of years ago to develop insight into sedentary behaviour within the workplace.We used the now infamous sitting calculator which to reveal to our audience their sitting habits. That was step 1. Once awareness was awakened we could apply COM_B designed focus groups to delve deeper into motivations and opportunities for change.Aaron shares how he felt getting started – brand new to behaviour change marketing – and shares some top tips for any...2021-02-1522 min
Behaviour Change Marketing BootcampHello Bootcampers! Kudos to all you comms & marketing prosHello Bootcampers!! In this episode we:
Say hello!
Acknowledge the explosion of interest in the application of behavioural science to marketing & communications and how it is now an essential skill.
Say THANK YOU and send KUDO to all public health, Local Authority, LRF, ALL comms and marketing pros supporting COVID-19 emergency responses.
Talk about the Triple A (Awareness, Attitude & Ability) cheat sheet! Well it's more a of a teaser!
Flag the importance of Awareness and stress the importance of asking the right questions around behaviours not societal agendas.
Introduce the idea of habits.
Invite listeners to...2021-02-1313 min
BS de Résistance - A Fever Dream of the Trump YearsShirt Tuck EverlastingEpisode 40, "Shirt Tuck Everlasting," (Season 3, Episode 10). Trump has his convictions reversed, and the other GOP candidates drop out. The Millermobile sings. Lyssa has adventures in two dimensions. Lilith ignores the orders from Hell and teams up with the Civility Fairy. Written by Lori Furth, Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (Jay, Rudy Giuliani, Wolf Blitzer, Fox Anchor) Lori Furth (CNN Reporter, Millermobile, Olga) Lyssa Graham (herself, Alt-Lyssa, Lydia) Dale Leopold (Announcer, Trump, Delivery Man 1) Nancy McLemore (Ruth Bader Ginsburg, Russian Woman, Natasha, Rehab Receptionist) Chris Mezzolesta (Tim Kaine, Stephen Mill...2020-10-3055 minBS de Résistance - A Fever Dream of the Trump YearsFreaky Girl FridayEpisode 39, "Freaky Girl Friday," (Season 3, Episode 9). Vera offers Lyssa a peek into the alternate timeline. Yevgeny reveals Putin's plan (among other things) to Trump, and Ivanka's shocking announcement throws the RNC into chaos. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (Jay, Vegas Bartender) Lori Furth (Millermobile, Ivanka Trump, Elizabeth Warren) Lyssa Graham (herself, Alt-Lyssa, CNN Reporter) Dale Leopold (Announcer, Putin, Trump) Nancy McLemor e (Ruth Bader Ginsburg, Reporter 1, Hillary Clinton) Chris Mezzolesta (Stephen Miller, Yevgeny, Eric Trump, Reporter 2, fitness instructor) Karyn O'Bryant (Jake, Vera, Lilith) and George Washington II...2020-10-1539 min
Dance FuturesStop that train with Katie Dale EverettIn this episode dance artist and choreographer Katie Dale Everett talks about how her work with dance and technology develops connection and empathy. Katie wants to 'humanise' technology in using it as a creative tool in her choreographic work and to continually question the constructed image we present through social media, particularly for young people.
For Katie her career has meant constant forward motion, like stepping on a train with no stops - as a producer, choreographer and film maker, Katie's choreographic approach encompasses multiple routes into dance....choo choo!2020-10-0643 minBS de Résistance - A Fever Dream of the Trump YearsRuthless Episode 38, "Ruthless," (Season 3, Episode 8). In a Very Special Episode, the Deep State mini-sub finally arrives at Epstein's island hideaway only to find that Trump has eluded them. And Lyssa gets some devastating text messages from herself in the alternate timeline. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (Jay) Lori Furth (NPR Reporter) Lyssa Graham (herself, Attorney George) Dale Leopold (Announcer, Abdul) Nancy McLemore (Ruth Bader Ginsburg) Chris Mezzolesta (Angus, Dad 1) Karyn O'Bryant (Jake, Vera) and George Washington III (John Lewis, V.I. Agent). Original music composed, performed and pro...2020-09-2630 minBS de Résistance - A Fever Dream of the Trump YearsEine Kleine Cognitive Decline Episode 36, "Eine Kleine Cognitive Decline," (Season 3, Ep. 6). President Hillary wants to sing and dance her way into voters' hearts. The Devil is taunted by his nemesis, the Civility Fairy. Eric Trump finds a cyber friend, while his dad arrives at Epstein's secret island lair. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (Jay, Rudy Giuliani, Fox News anchor) Lori Furth (Elizabeth Warren, Ivanka Trump, The Millermobile, The Ericmobile) Lyssa Graham (herself, Lydia) Dale Leopold (Announcer, Abdul, Trump) Nancy McLemore (Hillary Clinton, Ruth Bader Ginsburg, Hell's Secretary) Chris Mezzolesta (Angus, Eri...2020-08-1642 min
Dating Funnies - Actual stories of datingMy guest speaking appearance on the Dating Truths PodcastHad a great time with the host of Dating Truths Podcast, Aunt Ruth. We talked for over an hour and discussed many topics on the challenges of dating if you are older than 50. If you have not listened to her Podcasts I strongly recommend that you do as she has some great questions, insights, and always adds guest speakers to her Podcats so as to help all of us, regardless of age or sex, as we navigate thru this thing called "Dating" https://podcasts.apple.com/us/podcast/dating-truth-with-aunt-ruth/id14927587452020-07-161h 25BS de Résistance - A Fever Dream of the Trump YearsThe Grass MenagerieEpisode 35, "The Grass Menagerie," (Season 3, Ep. 5). Civility Fairy and the Devil have a Hell of a time in Vegas. Hillary discovers no good weed goes unpunished. And Trump's prison break takes an unexpected detour. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (White House guide, Jay, Rudy Giuliani) Lori Furth (CNN Newscaster, The Millermobile) Lyssa Graham (herself, Lydia) Dale Leopold (Announcer, Abdul, Trump. Bill Clinton) Nancy McLemore (Hillary Clinton, Ruth Bader Ginsburg, Hell's Secretary) Chris Mezzolesta (Stephen Miller, Yevgeny, Tim Kaine, Jeffrey Epstein, Peasant 1, Vegas waiter) Karyn O'Bryant (Jake, Vera...2020-07-0649 minBS de Résistance - A Fever Dream of the Trump YearsThe Trumpire Strikes Back Episode 34, "The Trumpire Strikes Back," (Season 3, Ep. 4). The Derp State plots to break their Dear Leader out of prison with the help of their cyborg speechwriter. Lyssa tries to teach President Hillary about comedy. And Jake give VP Kaine a new perspective on the nation's capital. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (Jay, Rudy Giuliani, prison warden) Lori Furth (Olga, The Millermobile) Lyssa Graham (herself, Nurse) Dale Leopold (Announcer, Putin, Trump. prison guard) Nancy McLemore (Hillary Clinton, Ruth Bader Ginsburg, Karen Pence) Chris Mezzolesta (Stephen Miller, Yevgeny, Tim...2020-06-1539 minBS de Résistance - A Fever Dream of the Trump YearsIf I Was Your Girl PresidentEpisode 33, "If I Was Your Girl President" (Season 3, Ep. 3). Lyssa and Auntie No-No arrive in DC to advise President Hillary. Rudy cheers up the injured Stephen Miller. And the ghost of a legendary Purple artist leaves a memorable impression on the Oval Office. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (Jay, Rudy Giuliani, James Comey) Lori Furth (Olga, Elizabeth Warren) Lyssa Graham (Lydia, herself, Nurse) Dale Leopold (Announcer, Abdul) Nancy McLemore (Hillary Clinton, Ruth Bader Ginsburg) Chris Mezzolesta (Yevgeny, Stephen Miller, Tim Kaine) Karyn O'Bryant (Jake...2020-05-2540 minBS de Résistance - A Fever Dream of the Trump YearsBut Her Females Episode 32 "But Her Females" (Season 3, Ep 2). President Hillary faces her biggest scandal: "Bunny-gate." RBG (next best thing to Baby Yoda) trains Jake to use his super-powers for good. And a new mysterious adversary emerges: The Derp State. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of the Suffolk & Goode Players: Dustin Ebaugh (Reporter 2, Jay, Rudy Giuliani) Lori Furth (Reporter 1, Ivanka Trump) Lyssa Graham (Lydia, herself) Dale Leopold (Announcer, Bill Clinton, Reporter 3, Security goon, Trump) Nancy McLemore (Hillary Clinton, Ruth Bader Ginsburg) Chris Mezzolesta (Tim Kaine, Marlon Bundo, Mike Pence, Eric Trump, Stephen Miller) Karyn O'Bryant (Juanita, J...2020-05-0543 minBS de Résistance - A Fever Dream of the Trump YearsThe Putz Against AmericaEpisode 31 "The Putz Against America" (Season 3, Ep. 1). The Civility Fairy takes drastic action to get us out of this dysfunctional timeline, which causes a hell of a problem for an old flame. President Hillary takes charge, much to Putin's dismay. And Jake gets a new, Supremely qualified nanny. Written by Lyssa Graham and Dale Leopold, and featuring the vocal talents of: Dustin Ebaugh (Devil's Accountant, Jay) Lori Furth (Elizabeth Warren, school girl #2) Lyssa Graham (Lydia, God, Sofia, herself) Dale Leopold (Announcer, Putin) Nancy McLemore (Hillary Clinton, Hell's Secretary, Ruth Bader Ginsburg) Chris Mezzolesta (Tim Kaine, Yevgeny) Karyn O'Bryant (Melania Trump, J...2020-04-1541 minBS de Résistance - A Fever Dream of the Trump YearsBonus Episode 30Bonus Episode 30 ("Richard McMurry Interview"). Lyssa, Dale and Chris interview our own cartoonist, Richard McMurry. We also play out-takes from our most recent episode, The Songbook of Ruth, and Lyssa also reveals our plans for the upcoming Valentine's Day-themed Bonus Episode. You can see more of Richard's amazing artwork on our website (www.bsderesistance.com) and on www.gascomix.com.2020-01-2544 minBS de Résistance - A Fever Dream of the Trump YearsThe Songbook of RuthEpisode 27, "The Songbook of Ruth" (Season 2, Ep. 14). The Resistance liberates the Writers' Room, the Veep schemes to unseat his boss, and the Notorious RBG sings! Written by Lyssa Graham and Dale Leopold, featuring the voice talents of: Dustin Ebaugh (Jay) Lori Furth (Betsy DeVos) Lyssa Graham (herself, Lydia) Dale Leopold (Announcer, Trump, Nixon, Abdul) Nancy McLemore (Karen Pence, Ruth Bader Ginsburg) Chris Mezzolesta (Yevgeny, Angus, Lindsey Graham, Mike Pence) Karyn O'Bryant (herself, Vera, Jake) George Washington III (Andrei, Ben Carson) 2020-01-1537 min
Engineering Education Research Briefs 2.0: Scholars and ScholarshipDr. Michael Loui, Purdue University Dale and Suzi Gallagher Professor in Engineering EducationDr. Ruth Streveler interviews Dr. Michael Loui, the recently-retired Dale and Suzi Gallagher Professor in Engineering Education at Purdue University. Before coming to Purdue, Dr. Loui spent 33 years at the University of Illinois where he served as a professor in electrical and computer engineering and associate dean of the graduate college. He has also been a program officer at the National Science Foundation, and the editor of the Journal of Engineering Education. In this episode, he draws on his wide range of experiences to provide advice to researchers.
This episode was hosted by Dr. Ruth Streveler, produced...2019-09-3038 min
The Bible and Me"The Bible and Me" S02 Episode 10: Ruth Dale - Doing All I Said I Would Not Do!“The Bible and Me” S02 Episode 10: Ruth Dale – Doing All I Said I Would Not Do! In this episode, Molly Watts talks to Ruth Dale about the importance of prayer and Bible study in her life, and how her professional and personal life was enriched by doing all the things she said she would never do from her Read the Rest...
The post Ruth Dale – Doing All I Said I Would Not Do! – Episode 10 appeared first on Precept UK.2018-06-2044 minThe Bible and Me"The Bible and Me" S02 Episode 10: Ruth Dale - Doing All I Said I Would Not Do!“The Bible and Me” S02 Episode 10: Ruth Dale – Doing All I Said I Would Not Do! In this episode, Molly Watts talks to Ruth Dale about the importance of prayer and Bible study in her life, and how her professional and personal life was enriched by doing all the things she said she would never do from her Read the Rest...
The post Ruth Dale – Doing All I Said I Would Not Do! – Episode 10 appeared first on Precept UK.2018-06-2044 min
The Five ByEpisode 16: Clank!, Dale of Merchants, Near and Far, Pandemic: Iberia, Favor of the PharoahHello and welcome to The Five By.
00:00 Mike - Introduction & Contest (@FiveByGames #NolanIsTheBest)
01:18 Sarah - Clank!
06:09 Lindsay - Dale of Merchants
11:23 Mason - Near and Far*
16:50 Mike - Pandemic: Iberia
22:25 Stephanie - Favor of the Pharaoh
26:46 Ruth - Outro
27:07 Network Bumper
*https://boardgamegeek.com/filepage/147925/near-and-far-automa-solo-cooperative-modes-rules-c
Inside Voices Network: https://www.insidevoicesnetwork.com/2017-08-3027 min
Celtic Myth PodshowFostered by Milk Pails Eithne meets Saint Padraig and Aengus Og hunts for her We return with part 2 of the Fosterage of two Milk Pails story. In this story, which is part 2 of a 2 part story, we hear about the how Eithne meets Padraig the Saint and converts to Christianity. When Aengus Og eventually finds her, we discover what happens to the stricken maid. Full Show-notes, with sources and credits, can be found on our main Website at http://celticmythpodshow.com/irish21 Running Order: Intro 0:41 News & Views 1:22 Story 3:03 Listener Feedback -Sarah 22:20 Promo - Dale Jarvis - Storyteller 23:55 Promo...2008-12-1227 min