Ruthie Gray - Podcast Details

Shows

Sandwich Season Sanity Fun and Meaningful Ways to Celebrate Christmas in Empty Nest Ft. Jim GrayClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity podcast, I’m joined by my husband of 38 years, Jim Gray, for his input on the holidays as empty nesters. We’re talking about our unique lifestyle, splitting time between homes in West Virginia and Florida, and how this has shaped our holiday traditions. We’ll discuss home remodels, creative solutions for celebrating with kids and grandkids across states, and the importance of embracing flexibility as our family dynamics evolve.And do...

2025-12-2227 min

Sandwich Season Sanity Couples United: Tackling Holiday People-Pleasing Together ft. Billie JaussClick here to send a text and tell us how you like the show!In this episode, I’m sitting down with my guest, Billie Jauss, an international speaker, author, and podcast host known as the "What's Next Coach." We talk through the challenges couples face during the holidays—especially around maintaining a united front and setting boundaries amidst family expectations. Billie reveals her journey as a "recovering people pleaser" and offers actionable advice for couples looking to prioritize peace and connection, even if it means disappointing others.Listeners will walk away with...

2025-12-0827 min

Sandwich Season Sanity Finding Time for Friendships Amidst Caregiver Overwhelm ft. Sue DonaldsonClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity podcast, Sue Donaldson, a speaker, author, and expert on hospitality opens up about the realities of loneliness faced during the "sandwich season"—the time in life when women care for both aging parents and growing children. Sue also shares wisdom from her new book, "Never Alone: Stories of Invitation and Connection," offering practical advice on building genuine community, finding mentorship, and bringing organic support into everyday life. Discover meaningful strategies for balancing busy car...

2025-11-2426 min

Sandwich Season Sanity Holiday Adaptability for Moms of Adult Kids ft. Pamela HenkelmanClick here to send a text and tell us how you like the show!On this episode, host Ruthie Gray welcomes Pamela Henkelman, certified empty nest coach and host of the Midlife Momma podcast, for a candid conversation about navigating the holidays with adult children. Pamela shares her wisdom on letting go of old expectations, respecting new family traditions, and fostering open communication—especially when it comes to those difficult conversations we tend to avoid. She emphasizes the importance of adaptability and prioritizing peace, reminding moms that the holidays may not look like they used to, but can...

2025-11-1023 min

Sandwich Season Sanity Diplomas to Diagnosis: When Graduation Meets Caregiving ft. Peg ArnoldClick here to send a text and tell us how you like the show!Peg Arnold, speaker, author, and “Drama Queen for Jesus”, shares her powerful caregiving journey. Peg opens up about a time when her family navigated joyful milestones like her children's graduations, only to be hit with the sudden loss of her father-in-law and her mother's diagnosis with Alzheimer's, all within the same year. She speaks candidly about the emotional roller coaster of managing crises across generations, the challenge of being needed in two places at once, and the importance of leaning on faith during seas...

2025-10-2721 min

Sandwich Season Sanity Building Healthy Connections with Adult Children and In-Laws ft. Suzy MighellClick here to send a text and tell us how you like the show!In this episode, I’m sitting down with my sweet friend, Suzy Mighell, author of the FABULOUS new release, "Empty Nest: 60 Days to Finding Joy in the Empty Nest." Suzy shares her heart and practical wisdom for navigating the challenging transition from hands-on parenting to developing healthy, encouraging adult-to-adult relationships with grown children. We discuss:- The emotional journey of the empty nest - Practical strategies for supporting adult kids and in-laws - Finding renewed purpo...

2025-10-1319 min

Sandwich Season Sanity Caregiving Special Needs Children and Aging Parents ft. Kelly HallClick here to send a text and tell us how you like the show!On this episode, I’m welcoming Kelly Hall—host of the Unshakable Hope podcast, author, Bible teacher, and seasoned caregiver. Kelly shares her profound journey of raising four children (three with special needs) amidst the unique challenges of military life, alongside navigating her own health struggles and ongoing caregiving responsibilities. We get into the emotional and spiritual complexities of caregiving across generations, highlighting the overwhelming moments, the importance of surrender over control, and how faith, scripture, and prayer became their anchors during times of u...

2025-09-2929 min

Sandwich Season Sanity From Boomerang Kids to Pandemic Caregiving & Loss ft. Linda HanstraClick here to send a text and tell us how you like the show!Linda Hanstra, a semi-retired speech-language pathologist, author, and seasoned empty nester joins the podcast to share her personal stories of navigating the "sandwich season". From unexpected joys with kids and grandkids to profound loss and pandemic-era challenges, Linda opens up about the lessons learned, the importance of family connection, and the growth that comes from balancing joy with grief.Tune in to hear Linda’s insights from her new book, Empty Nest Joyride: Hope, Love and Purpose on the Road to...

2025-09-1527 min

Sandwich Season Sanity Practical Ways People Pleasers Can Balance Identity and Daily Demands ft. Lori SchumakerClick here to send a text and tell us how you like the show!In this episode of Sandwich Season Sanity, I’m sitting down with my friend and fellow caregiver, Lori Schumaker. Lori opens up about her caregiving journey and gives her wisdom for those of us going through this season. We discuss topics like embracing your God-given identity, prioritizing personal peace, and letting go of the pressure to do it all—whether that’s handling family caregiving or managing others’ opinions.The episode is filled with relatable moments—like wrestling with people-pleasing tendencies, asking for...

2025-09-0126 min

Sandwich Season Sanity An Emergency Medical Records Checklist for Caregivers ft. Cathy LawdanskiClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity podcast, I’m interviewing Cathy Lawdanski, a retired empty nester with a wealth of wit and wisdom for navigating life’s later seasons. Cathy shares the story behind her essential "Medical Records Checklist," inspired by a personal medical emergency that revealed how critical it is to have up-to-date medical and legal information readily available, especially for empty nesters, caregivers, or anyone entering the sandwich season of life. She outlines the key documents and details—plus practi...

2025-08-1821 min

Sandwich Season Sanity Two Questions to Ask in Your Stressed SeasonClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity Podcast, I’m discussing the challenge of finding peace during one of life’s most chaotic seasons. This episode offers a compassionate exploration of how true peace isn’t just handed to us—even believers need to take intentional, sometimes uncomfortable steps to experience it fully. I’m sharing personal stories and boundary-setting moments so listeners can know that even when faced with setbacks, there is peace in the midst. Don’t forget to ch...

2025-07-2112 min

Sandwich Season Sanity Dream with God in 60 MinutesClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity podcast, I’m sharing my "Dream with God in 60 Minutes" task-sorting method through a practical, prayer-centered exercise for balancing personal desires, family responsibilities, and your calling from God. We’ll talk about shifting priorities, setting healthy boundaries, and learning to let go of goals that no longer align with your season of life. You’ll be encouraged to embrace your hope endeavors, communicate needs with family, and protect time for what matters most. If...

2025-07-1419 min

Sandwich Season Sanity Embracing Legacy: Saying ‘No’ to the Hustle ft. Laura AcuñaClick here to send a text and tell us how you like the show!In the second half of this episode with Laura Acuna, we’re dissecting the real-life balancing act of being an entrepreneur, author, and mom/caregiver/grandparent. Learn insights on saying “no” and how to prioritize listening to God’s guidance, making time for family, and accepting help in caregiving roles. I give the scoop on my practical routines, like my beloved “coffee before talkie” mornings, plus deep faith practices that underpin my work and my book, Empty Nest Awakening.

2025-07-0725 min

Sandwich Season Sanity Integrating Personal Ambitions and Caregiving ft. Laura AcuñaClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity, I’m sharing my guest appearance on the Still Becoming Podcast with Laura Acuña, discussing the unique challenges and opportunities that come with balancing caregiving roles and personal ambitions during midlife. I’ll share my personal journey from being a busy mom of four to finding renewed purpose and productivity in the empty nest stage. Together, we discuss the grief and loss that often accompany this season, but also highlight the possibilities for growth and t...

2025-06-3026 min

Sandwich Season Sanity Supporting Your Kids While CaregivingClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity podcast, I sat down with my youngest daughter, Kylie, to explore the unique challenges that arise when a mom transitions into a caregiving role while still raising children. Kylie, who was fourteen when I began caring for my aging parents, shares her perspective of what it was like to experience big family changes at a young age. Together, we walk through the confusion, anxiety, and sense of responsibility that she felt, and the importance...

2025-06-2322 min

Sandwich Season Sanity My Journey Through Trauma and Self-CareClick here to send a text and tell us how you like the show!In this episode of the Sandwich Season Sanity Podcast, Ruthie opens up about her personal healing journey after years of caregiving and business leadership left her feeling emotionally depleted. She shares a candid reflection on the toll that “little t” trauma—like ongoing stress, caregiver emergencies, and unresolved emotions—can take on mental health, especially for women in midlife. Ruthie emphasizes that seeking counseling and wise counsel is an act of self-care—not a sign of weakness—and a necessary f...

2025-06-1618 min

Sandwich Season Sanity How Healthy Boundaries Reduce Stress ft. Lisa SarugaClick here to send a text and tell us how you like the show!In this part two episode with trauma therapist, Lisa Saruga, Ruthie and Lisa focus on how setting boundaries can bring peace to sandwich generation moms. Lisa shares her “property line” metaphor for boundaries, a crucial mindset for overwhelmed caregivers. They discuss real-life examples from their own caregiving journeys and address the unique struggles of maintaining boundaries amidst family dynamics, pride, and guilt.Listeners will hear honest conversation around the importance of pruning even “good” activities during chaotic seasons—like churc...

2025-06-0925 min

Sandwich Season Sanity Identifying and Managing Caregiver Trauma ft. Lisa SarugaClick here to send a text and tell us how you like the show!In this episode of Sandwich Season Sanity, Ruthie sits down with Lisa Saruga to explore the often overlooked topic of caregiving trauma. Lisa, a therapist and author of The Trauma Tree, shares her personal experiences of managing care for elderly relatives, highlighting the emotional and sensory overload that caregiving can bring. Both Ruthie and Lisa underscore the reality that caregiving involves not just physical demands, but deep emotional challenges, and subtle stresses that can have a profound impact...

2025-06-0228 min

Sandwich Season Sanity Growing a Guilt-Free Prayer Life ft. Janet McHenryClick here to send a text and tell us how you like the show!Episode 8 of the Sandwich Season Sanity podcast features guest, Janet McHenry, national speaker and author of 27 books, including Praying Personalities and her latest, Looking Up: Finding Joy as You Read and Pray Through the Bible. Janet shares insights from her personal sandwich season as a wife, mom, grandmother of 10, and remote caregiver for her mother, who is currently in hospice care. She reflects on the challenges and joys of multigenerational family life, the importance...

2025-05-2631 min

Sandwich Season Sanity Intentional Long Distance Caregiving ft. Lori Ann WoodClick here to send a text and tell us how you like the show!In this episode of Sandwich Season Sanity, Ruthie interviews Lori Ann Wood about her experiences navigating the complex realities of the "sandwich season"—long-distance caring for aging parents while raising her own children and balancing a serious illness. She discusses the importance of healthy, respectful family communication and highlights the difficulties of helping parents maintain their independence while also ensuring their safety.Throughout the conversation, Lori Ann also reflects on the impact her serious heart condition has had, bo...

2025-05-1934 min

Sandwich Season Sanity From Worry to Hot Flashes: Sleep Tips for Midlife MomsClick here to send a text and tell us how you like the show!Send a text by tapping the link above and let me know if you like the show!This episode of Sandwich Season Sanity offers essential sleeping tips for busy midlife moms, who are usually either premenopausal, menopausal, or postmenopausal. Ruthie Gray shares candid stories about her own sleep struggles that began during her children’s teenage driving years and continued through empty nest and caregiving seasons. She discusses the anxiety and physical changes, like men...

2025-05-1219 min

Sandwich Season Sanity Finding New Purpose in Empty Nest ft. Kate BattistelliClick here to send a text and tell us how you like the show!This episode of Sandwich Season Sanity is about navigating the “afterparty” of the empty nest, offering encouragement and wisdom for moms redefining their purpose after their children have grown. Host Ruthie Gray welcomes guest Kate Batastelli—author, former Broadway actress, and mother of Grammy-winning artist Francesca Battistelli—to share her insights and journey.Ruthie and Kate discuss the reality that the shift to an empty nest can bring deep grief and a loss of purposeful identity. Kate shares, “The only way out of gri...

2025-05-0524 min

Sandwich Season Sanity Balancing Boundaries: Loving Adult Children Without Losing Yourself ft. Pat FennerClick here to send a text and tell us how you like the show!This episode of Sandwich Season Sanity features a heartfelt check-in between host Ruthie Gray and guest Pat Fenner discussing what it’s like to juggle work commitments, family responsibilities, and grandparenting—all while striving to nurture healthy boundaries with adult children and loved ones.Here are three key takeaways for moms facing similar challenges:Setting Boundaries Is Necessary—And Never Easy: Pat shared her ongoing journey of creating healthy boundaries, especially with adult kids and gr...

2025-04-2816 min

Sandwich Season Sanity How to Have Tricky Conversations with Adult Children ft. Melinda PatrickClick here to send a text and tell us how you like the show!Today's episode with guest, Melinda Patrick, explores how parents can navigate and maintain healthy relationships with adult children, especially when they choose paths that diverge from their upbringing. As parents, we often wrestle with how to handle our children’s unexpected life choices as they grow into independence. These choices can range from where they shop for groceries, to church attendance, to walking away from their faith. Through her personal experiences, Melinda Patrick shares how to move beyond our instincts of tak...

2025-04-2128 min

Sandwich Season Sanity Real Talk for Caregiver Burnout ft. Rayna NeisesClick here to send a text and tell us how you like the show!Ruthie Gray explores the concept of "sandwich season," emphasizing the caregiver's role as the central hub between multiple generations, often managing responsibilities for both children and aging parents. She shares her personal experiences with multigenerational caregiving, offering insights into the importance of support and validation for those who feel overwhelmed.Key Takeaways 1. Practical Strategies for Managing Caregiving Challenges:o Being proactive and seeking practical solutions is essential for sustaining your efforts in the long run.

2025-04-1431 min

Authentic Online Marketing with Ruthie Gray Ep. 116: Balancing Family and Work as an Empty Nest Entrepreneur Balancing family and work is a challenge many of us face, especially in the empty nest stage of life. How do you carve out time for your God-given passions while ensuring your family’s needs are met? In today’s episode of the Authentic Online Marketing podcast, Ruthie Gray and her insightful retreat staff discuss these questions. Resources Sign up for the Next Steps Retreat Listen to Ep. 95: Faith-Fueled Leadership: Empowering Christian Women in Business and Social Media Listen to Episode 94: Ep. 94: Empty Nest Case Studies: Finding New Purpose in the Digi...

2025-04-0724 min

Sandwich Season Sanity Managing Anxiety as a Mom and CaregiverClick here to send a text and tell us how you like the show!Welcome to Episode 1 of Sandwich Season Sanity! This episode explores finding peace amid fear, particularly for those navigating the challenges of sandwich season—caring for aging parents while supporting growing and adult children.Finding Peace Amidst Fear: Ruthie Gray shares personal stories about her own fears with her adult daughter’s health scares. She emphasizes the significance of finding God's peace through prayer and scripture (Philippians 4:6-7) rather than succumbing to worry.Cultivating Thankfulness: Ruthie high...

2025-04-0711 min

Sandwich Season Sanity Welcome to Sandwich Season Sanity!Click here to send a text and tell us how you like the show!Welcome to Sandwich Season: Peace, joy, and wisdom for moms who are stretched thin in multigenerational caregiving, juggling parenting, grandparenting, and eldercare. Take charge of reactions, set those oh-so-important boundaries, and find time for new passions and hobbies.Visit Ruthie's Website at RuthieGray.com Get Ruthie's Sandwich Season Pieces Newsletter Read Ruthie's book, Empty Nest Awakening; Weaving the Threads of Your Passions into Purpose

2025-04-0505 min

Authentic Online Marketing with Ruthie Gray Ep. 115: 5 Clear Indicators It’s Time to Quit and Start Fresh Knowing when it’s time to quit can be hard, right? Today, I’m sharing how I said goodbye to a season and how this decision unfolded over time. If you’re contemplating a pivotal shift or quitting something to start something new, this episode is for you. Resources Purchase your copy of 10x Is Easier Than 2x by Dan Sullivan Join the waitlist for the Empty Nest Entrepreneur Retreat in West Virginia in 2025 Purchase your copy of Empty Nest Awakening by Ruthie Gray Finding Peace in Letting Go

2024-12-0923 min

Authentic Online Marketing with Ruthie Gray Ep. 114: Goal Setting Essentials for Empty Nest Entrepreneurs As an empty nest entrepreneur, setting goals is essential for sustained growth and achievement. But how do you effectively set goals that encompass both short-term wins and long-term aspirations, say, three to five-year goals? And as many of you know, most of our listeners are in the empty nest, meaning we’re fifties, sixties, even seventies. And I want to point out, you may not have heard this, but it’s a well-known statistic that women in their sixties and seventies are just hitting their most productive time of life. These goal setting essentials have helped me in my entr...

2024-11-0417 min

Authentic Online Marketing with Ruthie Gray Ep. 113: Leverage Your Podcasting Personality with Linda Goldfarb We’re thrilled to have Linda Goldfarb on the podcast with us to discuss how to leverage your podcasting personality. Linda is an award-winning podcast host, author, actress, and audiobook narrator, renowned for her expertise in creating engaging audio content. In this episode, we discuss the art of podcasting, starting with Linda’s journey from guest to host, and uncovering the pivotal role that understanding your podcasting personality plays in your success. We’ll explore the four unique podcasting personality types—Mobilizer, Socializer, Stabilizer, and Organizer—and how each can leverage their strengths while addressing their challenges. Linda shar...

2024-10-0731 min

Midlife Repurposed From Empty Nest to Full Purpose | Ruthie GrayIn this episode of Midlife Repurposed, host Michelle Rayburn interviews guest Ruthie Gray about her journey from feeling lost and purposeless in an empty nest to finding fulfillment through online marketing, mentoring, and writing. Ruthie shares her experiences of caregiving, parenting, and grandparenting, offering practical advice and insights for listeners navigating similar life transitions. From her journey to publishing her book, Empty Nest Awakening, to her expanding role as a mentor and coach for empty nest entrepreneurs, Ruthie's story is one of personal growth, faith, and finding God's purpose. Michelle and Ruthie discuss the challenges and triumphs of midlife...

2024-08-1447 min

Authentic Online Marketing with Ruthie Gray Ep. 111: Efficient Work Methods for the Empty Nest Writer with Michelle Rayburn Today, we have the pleasure of conversing with Michelle Rayburn, an accomplished writer, podcaster, speaker, and author of several inspirational Christian living books. Known for her delightful sense of humor and knack for repurposing life’s challenges into teachable moments, Michelle joins host Ruthie to share her extensive experience in freelance writing, efficient work methods, and navigating the empty nest phase. With over 20 years in the field, Michelle reveals her secrets to staying productive while maintaining work-life balance through effective systems and boundaries. We’ll hear about her latest collaborative project, “This Reimagined Empty Nest,” and how embracin...

2024-08-0527 min

Authentic Online Marketing with Ruthie Gray Ep. 109: Email Ideas (That Work) For Nurturing Your Audience with Christa Hutchins In today’s episode, we’re talking about effective email ideas and marketing strategies with special guest, Christa Hutchins from the Just One Simple Thing podcast. Ruthie and Christa discuss the importance of nurturing your audience through well-crafted emails, the pivotal role email plays compared to social media, and how consistent communication keeps you top of mind for your audience. They share practical tips, including maintaining a consistent brand voice, experimenting with different email formats, and fostering engagement by encouraging responses. Also, don’t forget to catch Part 2 of this insightful series on Christa’s podcast. Reso...

2024-05-2721 min

Authentic Online Marketing with Ruthie Gray Ep. 107: 10 Ways to Repurpose Instagram Stories Everyone loves a good story, especially Instagram users browsing through their daily feeds. But here’s the catch: so many of us aren’t fully utilizing Instagram Stories. This episode is aimed at changing that. Here are 10 ways you can repurpose Instagram Stories by transforming them into valuable content across all of your neighborhoods — Reels, carousels, highlights, and even platforms like Pinterest and Youtube. Resources Get access to the private podcast Listen to Ep. 106: Deciphering Instagram Analytics for Optimum Views Listen to Ep. 105: Ruthie‘s Instagram Sabbatical: Using Only Stories for 30 Days...

2024-04-2917 min

Authentic Online Marketing with Ruthie Gray Ep. 106: Deciphering Instagram Analytics for Optimum Views For the month of April, Ruthie is embracing an Instagram posting sabbatical and dedicating a whole month exclusively to Instagram Stories. In this episode, Ruthie is talking about deciphering Instagram analytics and how to repurpose content that truly resonates with your audience. Discover the significance of Reach, Replies, Link Clicks, and Profile Visits, and learn to tailor your content strategy like a pro. Resources Get access to the private podcast here Listen to why Ruthie is taking a sabbatical from posting on Instagram Listen to Ep. 58: 7 tips for repurposing Instagram stories

2024-04-1515 min

Authentic Online Marketing with Ruthie Gray Ep. 105: Ruthie‘s Instagram Sabbatical: Using Only Stories for 30 Days In this episode of the Authentic Online Marketing Podcast, I announce my decision to take an Instagram sabbatical for the entire month of April and only focusing on Instagram Stories. But hear me out – this isn’t just about taking a break. It’s an intentional effort to explore the power of Instagram stories and share valuable story tricks of the trade with you. The thing is, we often get caught up in the overwhelming nature of social media, constantly worrying about losing followers or missing out on growth opportunities. But I firmly believe that someti...

2024-04-0116 min

Authentic Online Marketing with Ruthie Gray Ep. 104: Authentic Reels Ideas for Your Voice And Vision In this episode of Authentic Online Marketing, Ruthie talks with Suzanne, Cathy, and Jennifer about authentic Reels ideas that are unique to their message on Instagram. These Christian creatives shared their experiences with utilizing reels on Instagram to reach and authentically connect with their target audiences. Here are some key takeaways from our insightful conversation. Resources Follow Cathy, Suzanne, and Jennifer on Instagram for some Reel inspiration! Get access to the private podcast, 2024 Marketing for Creatives Join the Authentic Instagram Engagement Facebook Group Listen to Ep. 103: Instagram SEO Simplified: I...

2024-03-1821 min

Authentic Online Marketing with Ruthie Gray Ep. 102: Navigating Your Path to Podcasting: From Guest to Host On this episode of Authentic Online Marketing, Ruthie helps Jennifer explore her journey in pursuing speaking opportunities and how to pitch for podcasts. From overcoming overwhelm to identifying her podcast content, we dive into practical steps and valuable insights. Discover how to pitch yourself as a guest on other podcasts, find your core message, and connect with the right audience. Listen now for actionable tips and inspiring stories to fuel your own marketing journey. Resources Get Ruthie’s book, Empty Nest Awakening: Weaving the Threads of your Passions into Purpose Check out Authentic On...

2024-02-1920 min

Authentic Online Marketing with Ruthie Gray Ep. 101: Create a Simple One-Page Website with Lori Lyons Do you have a new business or perhaps a newly revamped business, but not a website? You know you need one, but it’s just one more thing on the growing list of entrepreneurial duties, and somehow it always gets shoved to the back of the line. A one-page website might be the very thing you need to get started. Today we’re talking about how to create a simple 1-page website with my guest, website design expert, Lori Lyons of IgnitingYourBusiness.com and the Encore Entrepreneur podcast. Lori shared how she started her own website...

2024-02-0522 min

Authentic Online Marketing with Ruthie Gray Ep. 100: Email Marketing Trends for 2024 In this episode we discussed the top 5 email marketing trends that will shape the landscape this year. As we enter 2024, it’s time to revamp our email marketing strategies to stay ahead of the curve. These tips will elevate your email game and create impactful connections with your audience. Resources Join the 5-day Instagram Growth Challenge starting Jan. 22, 2024 Listen to Ep. 99: Instagram Trends for 2024 Listen to Ep. 61: Combining Instagram and email marketing in 5 smart ways Listen to Ep. 11: 6 Email providers for newsletter marketing Email Marketing Trends for 2024

2024-01-2222 min

Authentic Online Marketing with Ruthie Gray Ep. 99: Instagram Trends for 2024 In this episode, we’re thrilled to bring you an in-depth discussion on the 2024 Instagram trends, with my assistant, Sara Motes. This episode highlights the 2024 Instagram trends, including the domination of video content, the impact of short-lived content like Instagram stories, the growing significance of SEO over hashtags, the emergence of hybrid content incorporating AI, and the overarching theme of authenticity. We’re discussing the implications of these trends and provide valuable insights for your social media strategy in 2024. Join us as we uncover the key Instagram trends that will shape the digital landscape in 2024. Resour...

2024-01-0823 min

Authentic Online Marketing with Ruthie Gray Ep. 98: Tidings of Goodwill: An Unexpected Christmas Miracle Every once in a while you hear of an unexpected Christmas miracle. Three years back, I received mine. You see, 25 years ago, I made a snap decision I would later regret. Resources Christmas gift idea: Ruthie’s book, Empty Nest Awakening Check out Authentic Online Marketing School (Self-Paced) A young wife with 2 kids and a baby, I was packing our house up for a job relocation back home. As is often the case, one accumulates tons of junk when raising little ones, so I feverishly off-loaded to Goodwill like a mad wo...

2023-12-1111 min

Authentic Online Marketing with Ruthie Gray Ep. 95: Faith-Fueled Leadership: Empowering Christian Women in Business and Social Media In this episode, Ruthie is joined by three entrepreneurs, Cathy, Suzanne, and Brenda, to discuss their experiences as women in business online. They each share their unique entrepreneurial journeys, from content creation on platforms like Instagram and Newsletter Marketing to selling products through social media and email marketing. These women reflect on their growth as entrepreneurs, the importance of community support, and the impact of authentic online marketing strategies. Resources Check out Ruthie’s new book “Empty Nest Awakening” Find out more about Authentic Online Marketing School (Self-Paced) Listen to Ep. 61: Combin...

2023-11-2026 min

Authentic Online Marketing with Ruthie Gray Ep. 94: Empty Nest Case Studies: Finding New Purpose in the Digital Age These Empty Nest Case Studies feature my amazing guests, fellow empty nesters, Suzanne, Brenda, Cathy, and Pat, discussing the various unique stages of empty nesting, from being a boomerang empty nester (what’s that?!) to fully retired. Each guest shares how they navigate this stage of life, whether it involves grandchildren, side gigs, or pursuing new passions. Resources Get your copy of Ruthie’s new book “Empty Nest Awakening” Follow Ruthie on Instagram Check out Authentic Online Marketing School (Self-Paced) Listen to Ep. 90: Empty Nest Awakening: Ruthie Gray’s Inspiratio...

2023-11-1331 min

Authentic Online Marketing with Ruthie Gray Ep. 93: How to Reverse Engineer Your Launch In today’s episode, I’m talking about how to reverse engineer your launch. I recently launched my book, “Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose,” and I’ve been sharing my tips for a successful book launch in the previous episodes. In our recent episodes, we’ve covered the world of book launches and the importance of building a solid platform beforehand. Today, I want to share with you 10 tips on how to reverse engineer your book launch for maximum success. These tips are based on my own experiences and strategies that have served m...

2023-11-0617 min

Authentic Online Marketing with Ruthie Gray Ep. 92: 7 Marketable Book Launch tips for Instagram users Today I’ll be sharing 7 marketable book launch tips for Instagram users. As writers, we know that marketing our books is a daunting task, yet it’s crucial for actually selling the book and getting your message out to the people who need it. So, whether you’re an aspiring author or an experienced writer looking for fresh marketing strategies, this episode is for you. In this episode, I’ll be sharing my personal journey of launching my own book, “Empty Nest Awakening,” on Instagram. I’ll provide you with practical and effective tips that have worked for me and wil...

2023-10-3015 min

CREATED TO THRIVE PODCAST Beyond the Empty Nest: Rekindling Your Passion and Purpose with Ruthie Gray | 109Do you ever think about 'What's next for me? When your kids go off to college or leave your home? Perhaps you feel a little lost now that the kids have moved out, and are you ready to reclaim it? In this episode of the Created To Thrive Podcast, host Lori K. Snyder is joined by special guest Ruthie Gray. Together, they discuss transitioning beyond the empty nest phase of life and how to discover one's passion and purpose. Whether you're a parent preparing for your children to leave for college or already n...

2023-10-2425 min

Authentic Online Marketing with Ruthie Gray Ep. 91: 3 Reasons to Self-Publish Ever wondered about the process of writing and self-publishing a book? Today I’m diving into the behind-the-scenes conversation with Kent Sanders on my decision to write a book and the pros and cons of self-publishing. Resources Get Ruthie’s new book, “Empty Nest Awakening” Learn more about Market Refined Media & Publishing Check out Kent’s website Daily Writer Listen to Ep. 74: Step into Courageous Authorship with Sherry Ward Listen to Ep. 71: Transform Book Marketing with Shelley Hitz⁠ Listen to Ep. 69: 10 Ways Writers Can Make Money with K...

2023-10-2314 min

Authentic Online Marketing with Ruthie Gray Ep. 90: Empty Nest Awakening: Ruthie Gray’s Inspirational Book on Rediscovering Passion in Life I’ve just released my book, “Empty Nest Awakening: Weaving the Threads of Your Passions into Purpose.” In this episode, I’m sharing a little about the book, why I wrote it, and how it relates to my work as an online marketing coach. I’ll also give you some insider knowledge on how to successfully launch your own book. Resources Order your copy of Empty Nest Awakening Listen to Ep. 75: Email Subscriber Strategies for Authors Listen to Ep. 74: Step into Courageous Authorship with Sherry Ward Listen to Ep. 89: Building A...

2023-10-1713 min

Authentic Online Marketing with Ruthie Gray Ep. 89: Building Authentic Connections with Kim Stewart Today, I want to highlight my wonderful guest, Kim Stewart, from the Book Marketing Mania podcast, who shared some invaluable secrets on building authentic connections. Resources Preorder your copy of Empty Nest Awakening Follow Kim Stewart on Instagram @Kimstewinspired Check out Kim Stewarts’ podcast Book Marketing Mania Podcast Listen to Ruthie’s interview on Kim Stewarts’ podcast here Listen to Kent Sander’s Daily Writer Podcast Check out Ep. 28: Podcast pitching for authors with Kim Stewart Check out Ep. 88: How to know what your aud...

2023-10-0920 min

Authentic Online Marketing with Ruthie Gray Ep. 88: How to know what your audience wants (and give it to them) Are you struggling to know what your audience wants? Don’t worry, you’re not alone. Many of us have been through the “throwing spaghetti at the wall” phase. Let me share some insights on testing your market and finding your audience. It’s common to have a passion for sharing something but not know exactly who your audience is right away. When you’re starting out, you might think you’re sharing with a specific group, but they may not be the ones responding. It’s trial and error. Resources Check out Ruthie’s book Emp...

2023-10-0217 min

Authentic Online Marketing with Ruthie Gray Ep. 87: Mastering Platform Consistency: The Key to Growing a Super Engaged Following We have a saying here that community grows opportunity and that starts with mastering platform consistency. Networking and being willing to get outside your comfort zone and talk to people builds your community. That’s how you build peace and goodwill and really good relationships. Something I try to teach people is that I’m not going to promise you the moon. I’m going to give you the tools for getting started and being consistent. Consistency goes farther than just about anything else you do. Resources Check out Ruthie’s book Empty Nest Awakening (pre-orde...

2023-09-2520 min

Authentic Online Marketing with Ruthie Gray Ep. 85: 7 Online Marketing Tools for Entrepreneurs As entrepreneurs we need the right online marketing tools to grow our businesses. I’m all about Instagram and email marketing, but there are so many other things involved in my work on a daily basis. I’m sharing my top time saving online marketing tools that I use in my business. Resources *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Listen to Ep. 78: What is Meta Verified and Do I Need it? Listen to Ep. 23: How...

2023-08-2818 min

Authentic Online Marketing with Ruthie Gray Ep. 72: Grow Your Author Presence On Instagram Today’s topic is Grow Your Author Presence On Instagram but before I get to that, you should know that for the Month of March, we are focusing on you, the author and writer, to help you understand how to take advantage of not only Instagram, but email marketing, book promo, writing tips, and more. Join my special guests and me as we bring you the best of the best on how to get your book written and build a platform of raving fans who are ready to read it! Resources Instagram Strategies for Authors http...

2023-03-0617 min

Authentic Online Marketing with Ruthie Gray Ep. 71: Transform Book Marketing with Shelley Hitz⁠ *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Are you a Christian writer or author ready to transform book marketing? If so, I want to invite you to join me at the Kingdom Writers Conference Email Marketing Edition, A FREE one-day virtual conference to help writers unlock the power of email marketing to generate book sales without feeling sleazy, and instead, you’ll create authentic relationships (and you know we’re all about authentic around here)! You’re going to love today’s intervi...

2023-02-2733 min

Authentic Online Marketing with Ruthie Gray Ep 70: 5 Tips for Taking the Entrepreneurial Leap of Faith Welcome back to our entrepreneurial series running all month of February 2023. I’m your host, Ruthie Gray and this is The Authentic Online Marketing Podcast. Today, I’m going to get candid with you about my 5 Tips for Taking The Entrepreneurial Leap of Faith. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Check out Authentic Online Marketing School (Self-Paced) @authenticonlinemarketingpod on Instagram The Entrepreneurial Retreat at Trinity 5 Ways Writers Can Make Money w...

2023-02-2020 min

Authentic Online Marketing with Ruthie Gray Ep. 69: 10 Ways Writers Can Make Money with Kent Sanders Welcome back to the Authentic Online Marketing podcast, I’m your host, Ruthie Gray, and all month long we’re covering Entrepreneurial highlights that go with running an online business. Many of our listeners are writers and authors so I know you’re going to especially love listening to 10 Ways Writers Can Make Money with my guest, KentSanders. You’ll learn why he feels so strongly that writers are entrepreneurs, a different mindset about generating funds, and how to develop your writing passion as a way to pay the bills! Kent Sanders is the founder of Inkwe...

2023-02-1300 min

Authentic Online Marketing with Ruthie Gray Ep. 64: Building a YouTube channel from Repurposed Content YouTube is the second largest search engine next to Google. Many of our listeners and followers are growing their own podcasts or Instagram platforms which largely involve video marketing. And I’m all about repurposing video content to grow an audience. That’s why I’m excited to share my guest today Travis Albritton, host of the Honest Marketing Podcast. Travis has launched more than a dozen podcasts. He has spent almost 4 years as the Head of Content at Buzzsprout producing their YouTube channel. He is the founder of Honest Podcasts, a full-service podcast production agency serving Christi...

2023-01-0935 min

Authentic Online Marketing with Ruthie Gray Ep. 63: Leveraging 2023 Instagram Trends Our guest today is Sara Motes. She’s been on the show before to talk about all things Pinterest. Listen here: https://authenticonlinemarketing.com/pinterest-search-engine/ Ruthie: We’re chatting about some 2023 Instagram trends to watch for. Things that you can practically use with your content this year. My special guest is Sara Motes and she’s going to talk us through some of the research, based on the recent Instagram trend report. Resources On this episode our discussion and data for 2023 Instagram trends was pulled from the 2023 Instagram Trends Report & Arisen. ...

2022-12-1932 min

Authentic Online Marketing with Ruthie Gray Ep. 57: 5 Tips to boost email reader response 5 Tips to boost email reader response. Do you ever wonder why your email subscribers don’t reply when you ask them to? Or maybe they’re not clicking your links It can be frustrating when you feel as if no one cares about your newsletter. But, you can turn that around with just a few tweaks! You may know that I teach email marketing inside Authentic Online Marketing School, and students learn to seamlessly coordinate Instagram with email with different techniques, one of which is turning followers into subscribers. But once they become subscribers, how do you...

2022-10-2414 min

Authentic Online Marketing with Ruthie Gray Ep. 55: 3 Steps to improve writing skills with Mindy Kiker The fun thing and the not-so-fun thing about writing is it can be a lifelong journey to improve your writing skills. And the more you know, the more you realize you don’t know, but one of our passions that flourished writers is you gotta start! Like you, you don’t become better by waiting to become better. Your writing skills become better by writing. Then growing as you do it. So it’s one of the ways that we have to just enter into the mess and be satisfied with doing the best we can showing up wit...

2022-10-1015 min

Authentic Online Marketing with Ruthie Gray Ep. 53: What to do with pinned posts on Instagram? Pinned posts on Instagram – have you seen them? Y’all, I LOVE them. And there is a reason why you should use them. On a recent Insider Mentorship group coaching call, the question was asked about Pinned Posts and the most effective way to utilize this new feature. Now if you’re just hearing about Instagram Pinned Posts and don’t know what they are, it just means basically featuring a post at the top of your Instagram feed until you decide to unpin or switch it out with another post. Simply long press on an image and a menu wil...

2022-09-2612 min

Authentic Online Marketing with Ruthie Gray Ep. 52: Public speaking for beginners with Mary Snyder Ever wonder how to secure public speaking engagements as a beginner? Or maybe you know you should speak, but you just can’t get over the fear of speaking. We all have to start somewhere is not real helpful advice, even though it may be true. So today my special guest is someone who’s coached some of the most influential speakers of our time. Mary Snyder is a speaker, speaker coach, author, event planner and tour producer with over 20 years in the Christian events industry, And she shares her knowledge and experience with those looking to start or...

2022-09-1924 min

Authentic Online Marketing with Ruthie Gray Ep. 50: Time management for the Christian entrepreneur Do you have trouble (with time management) – deciding what to do first with your business? If so, you’re not alone, as you’ll see in my conversation with my pal and podcast coach, Wren Robbins. Wren is an award winning podcaster who has interviewed business owners, International Speakers, and New York Times Best Selling author. She helps business owners (like myself) launch their podcasts with a strategy for business growth. Wren has 2 podcasts: Don’t Wing It and Friends of a Feather, and she and I sat down for one of our semi-frequent conversations here on the show to...

2022-09-0521 min

Authentic Online Marketing with Ruthie Gray Ep. 49: Do I need a perfect Instagram grid? Ah, the perfect Instagram grid. It’s the age old question of Instagram: Is my grid pretty enough? How much time should I devote to that aspect? The rules have changed over time on Instagram, and I’m going to be frank with you today on where you should be spending your time. Today’s show features a clip from a coaching session with my friend Erica Goode. She asks, How important is the prettiness of my grid? You’ll hear my honest opinion – I don’t mince words, and yet, I do give a couple tips for how to quic...

2022-08-2912 min

Authentic Online Marketing with Ruthie Gray Ep. 46: 4 Marketing transformations Welcome to episode 46, all about marketing transformations. Community grows opportunity, y’all, and if you’ve been around here for any length of time I know you’ve heard me say that. And with every live training I release, we work hard to foster networking opportunities. So I wanted to share transformations our Authentic Online Marketing School graduates have experienced so you can hear for yourself that this training isn’t just a pipe dream for somebody else and won’t work for you! *This episode contains either affiliate links or links to my products...

2022-08-0812 min

Authentic Online Marketing with Ruthie Gray Ep 42: What to include in highlights Did you realize that knowing what to include in highlights are one of the best ways to feature your work? Recently, I talked about this in my weekly newsletter, the IG Insider, and how to introduce yourself to your audience through highlights, and by the way if you’re not subscribed to my newsletter, you need to, because I always share targeted ways to reach your audience and stay on the pulse of Instagram strategies, newsletter marketing, and entrepreneurial mindset from a Biblical perspective. You can join my newsletter several ways, simply by visiting my site, authentic online marketing {dot...

2022-07-1108 min

Authentic Online Marketing with Ruthie Gray Ep. 41: What to share in stories Ever wonder what in the world to share in your stories? Honestly, stories have always come easy for me (but I’ve been posting them since their inception about 6 years ago). With all the changes on Instagram and focus largely on Reels, followers and clients wonder how to fit in stories and if they’re even worth it. In today’s clip from a mentorship, Zoom training member Suzanne Joffrion is asking how to best target stories and what to share. Stories are where the DMs come into play. Why are DMs important? Well, I’m getting ahead of...

2022-07-0407 min

Authentic Online Marketing with Ruthie Gray Ep. 40: How to fit in time for Instagram How do you structure enough time into your day to do what you want to do on Instagram? Because really, you could spend your entire day and more because it is your business, so how do you structure enough time into it? INTRO: Well, that’s a loaded question, right?! So before we get into today’s topic, I want to let you know that everything I told Brenda in answer to her question is actually inside a resource we created at the beginning of the year that’s not only available to our Mentorship members but to you...

2022-06-2709 min

Authentic Online Marketing with Ruthie Gray Ep 39: How to come back to Instagram (after taking a break) Are you planning an Instagram break this summer? Last week’s part one “when to take an Instagram break” advice was based on what I and others have done successfully so listen in this week for how to come back to Instagram. After you take a break, it’s hard to get the wheels moving again, especially when the job seems insurmountable. You can just hear it in Brenda’s voice, that she was already overwhelmed before she ever started to come back to Instagram. (I just want to clue you in that she DID make her great comeback and hasn’t s...

2022-06-2008 min

Authentic Online Marketing with Ruthie Gray Ep. 38: When to take a break from Instagram Do you ever feel like you just need a break from Instagram? Summertime brings a different schedule, often vacations, and at the time of this taping we’re in June, 2022! So, you may be thinking – when do I take a break? Is that a bad idea? That’s a valid question! Another thing to consider is, maybe you’re, well, tired of it. Like you’re just over it? Usually this happens because we’re burnt out on posting or just have too much on our plates or maybe it’s a busy season. This happens to me just about every 90 da...

2022-06-1310 min

Authentic Online Marketing with Ruthie Gray Ep. 37: Authentic Online Marketing’s top 5 episodes Ruthie: We’re celebrating two years in podcasting by reviewing our top 5 episodes. This special anniversary show features our top Five most downloaded episodes for 2021 to 2022. Join my family team and I, as we share key takeaways from each episode. We’re so excited to share this with you. We’ve done some research and we’re gonna do the rundown now of the top five most downloaded episodes. So strap on your seatbelt, cause it’s going to go pretty fast! And here we go. Resources Listen to Ep. 67: Top 5 Instagram Features For Market...

2022-06-0611 min

Authentic Online Marketing with Ruthie Gray Ep. 34: Steal my Instagram engagement tip Hey friends, what’s my Instagram engagement tip? Read on to find out! This week’s episode is an excerpt from one of our Insider Mentorship Zoom calls where one of our members asked for my number one Instagram engagement tip. I’m pulling back the curtain to let you in on what I’ve been doing because I know it will work for you IF you take the time! So this brief episode maysurprise you, but it definitely is what’s working right now. So listen in! *This episode contains either affiliate links or l...

2022-05-1609 min

Authentic Online Marketing with Ruthie Gray Ep. 33: 5 Features for your women owned website 5 Features for your women owned website. Welcome to our new website! We’re celebrating the official launch of AuthenticOnlineMarketing.com, and this is an invitation to join in! If you are listening the week of May 9th, 2022, we want you to celebrate with us. All week long, we’ll have special activities going, so hop over to my Instagram at @authenticonlinemarketingpod and follow along to see the activity of the day so you can win some cool stuff! We’ve got a giveaway, 24-hour scavenger hunt, lives and a special Instagram Reels session but you won’t know when or where...

2022-05-0912 min

Authentic Online Marketing with Ruthie Gray Ep. 32: Using the Pinterest search engine to drive traffic with Sara Motes Hey y’all, today’s all about upping your Pinterest search engine game. Welcome back! Today my special guest is Sara Motes, a Pinterest strategist who helps service based businesses learn how to use Pinterest to get more email subs, website traffic, and dream clients. We are so happy you’re here, Sara, welcome to the show! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Check out Sara’s website! Listen to Ep. 63: Leveraging...

2022-05-0225 min

Authentic Online Marketing with Ruthie Gray Ep. 28: Podcast pitching for authors with Kim Stewart Today we’re speaking with Kim Stewart, host of the Book Marketing Mania podcast, all about podcast pitching for authors! The following reads as a genuine and lighthearted conversation between friends, and we hope you’ll cozy up and join in! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes! https://authenticonlinemarketing.com/ep-28-podcast-pitching-for-authors-with-kim-stewart Check out Kim’s course, Podcast Pitching 101 for Authors! Listen to Episode 22, When to trust your i...

2022-03-1423 min

Authentic Online Marketing with Ruthie Gray Ep. 21: How to get a solid ROI from Instagram Today’s show is all about getting your ROI from Instagram. If you’ve ever read our show description, part of it is learning how to deliver your message effectively and receive engagement and investment on your instances. Today’s special guest is client and mentorship member Erica Goode. Because of the field she’s in, she’s all about getting that ROI on Instagram! And you’re going to hear today how she put that to use with her business on Instagram. Erica is the owner of Erica Goode CPA, a virtual accounting firm for women owned busine...

2022-01-1730 min

Authentic Online Marketing with Ruthie Gray Ep. 19: 7 Instagram Trends to watch for in 2022 Hey, y’all and welcome back to our podcast all about Instagram trends. It’s now 2022, and we are going to share some social media predictions for you, specifically Instagram trends. So even though some of them are not directly on the Instagram app, they all are interrelated and you’ll see why as we go along. First off, thanks for coming back to listen, and we hope you’ve had a great Christmas and great holidays! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo h...

2022-01-0321 min

Authentic Online Marketing with Ruthie Gray Ep. 8: 7 Link in bio apps for driving traffic When you’re setting up your IG profile, you’ll notice a place for a link in bio. You can use this link for several options – your website, your podcast, your newsletter, etc. But, there’s only space for one link, so what do I do then? That’s what we’re covering today as my son & podcast audio engineer and daughter who is my personal virtual assistant join me. We’ve put our heads together and compiled what we feel is the best and most cost conscious options for you to drive traffic from Instagram. Basically, you want to dr...

2021-09-0632 min

Authentic Online Marketing with Ruthie Gray Ep. 7: How to build follower trust with Sophie Hudson Welcome to Episode 7 of Authentic Online Marketing Season 2, discussing how you can build follower trust! Boy, are you in for a treat today. We have Christian author, speaker, and podcaster Sophie Hudson here. At the end of this episode, you’ll have learned some simple yet powerful tips on connecting to your audience organically. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes! Ep. 7: How to build follower trust with Sophie Hudson Click below fo...

2021-08-3037 min

Authentic Online Marketing with Ruthie Gray Ep. 2: 6 Steps to 100 followers in 15 days (Pt. 1) Growing 100 followers in 15 days may seem like an unattainable feat, but today we’re going to talk about how to do just that. My guest is Wren Robbins, is a veteran podcaster of five years, a podcast coach, and she was given the honor of being on the top 50 Moms in Podcasting from Podcast Magazine in both 2020 and 2021. She has curated over 175 podcast episodes on her own podcast called “Friends of a Feather” where she encourages others to spur them on in the gifts and talents God has given them. Click below for show notes Ep...

2021-07-2614 min

Authentic Online Marketing with Ruthie Gray Authentic Online Marketing trailer, season 2Instagram Insider hacks pivots to Authentic Online Marketing! Over the course of my first year in podcasting, I became increasingly aware of a disconnect between Instagram and the bigger picture of online marketing. As my coaching clients and membership community developed Instagram platforms, I quickly noticed a need for direction in additional marketing areas, such as what links to insert in bios, how to get folks to join their newsletters, what to offer for opt-ins and how to create them, newsletter content, launch tactics, and more. Join my community! Search for the Authentic Instagram Engagement Facebook group h...

2021-07-1200 min

Authentic Online Marketing with Ruthie Gray Ep. 42: What we learned from 1 year of podcasting; Top 5 downloads Today, we’re celebrating one year of the Instagram Insider Hacks podcast by revisiting our top 5 downloads of the year. Can you believe it? To help me celebrate, I’ve invited my audio engineer and virtual assistant to join me today. We’re going to review the top five downloads of the podcast as they surprise me one by one, because I don’t know the results. So, stay tuned to the end. We will wrap up this episode with a big red bow for a special announcement. Oh, and the people I mentioned? They are my son and da...

2021-06-0617 min

Authentic Online Marketing with Ruthie Gray Ep. 40: Using Kickstarter to fund your project on Instagram™ with Christa Hutchins Today we’re discussing Using Kickstarter to Fund Your Project on Instagram. We’re joined by my good friend, colleague, and member of my own Instagram Insider community, Christa Hutchins. Congratulations on your new podcast! It’s called “Just One Simple Thing” and it’s so great. It has short succinct gems of wisdom and practical tips! Every week, there’s an action step. So far, my favorite is episode 5 – “What type of stuck are you?” Let’s get into it! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Wo...

2021-05-1724 min

Authentic Online Marketing with Ruthie Gray Ep. 39: Social selling: How your amazing content can explode growth; with Carrie Wilson Welcome to Part 2 of our series on Instagram monetization, Social selling: How your amazing content can explode growth (and sales!). Today’s Instagram expert and special guest is Carrie Wilson, business owner and homesteader, at @thelittlepalletfarmhouse on Instagram. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes! Ep. 39: Social selling: How your amazing content can explode growth; with Carrie Wilson Carrie’s Passion to Profit Pathway Carrie shares her ad...

2021-05-1028 min

Authentic Online Marketing with Ruthie Gray Ep. 38: Generate Instagram revenue by driving traffic to your website with Suzy Goodwin In this episode, I spoke with Suzy Goodwin on how to generate Instagram revenue by driving traffic to your website. Suzy is a 100 mile ultra marathoner, former Guinness World Record holder, triplet mom, and podcaster. Her podcast, called “Run, Lift, Mom” provides quick bites of training advice and interviews with subject matter experts, and she is today’s Instagram Expert for our series on Instagram monetization! We will hear from Suzy on how she uses organic marketing to drive traffic to her podcast from Instagram, her thoughts on Strategic Quitting (for those of us who like to do #allthethings), and, of...

2021-05-0332 min

Authentic Online Marketing with Ruthie Gray Ep: 36 How Instagram accountability leads to growth In this special episode, I interviewed several members of my Insider Intensive group about Instagram accountability! You’ll get to hear valuable insider information from these soon to be graduates. First, we hear from Melissa Smythe of Braver Boulder Living she and her husband share an account and run it. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes! Ep: 36 How Instagram accountability leads to growth It Starts With Community Melissa: At...

2021-03-2930 min

Authentic Online Marketing with Ruthie Gray Ep. 29: Simplifying Instagram Posting Productivity Looking for a way to simplify your Instagram posting schedule? Listen in! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for shownotes! Ep. 29: Simplifying Instagram Posting Productivity Simplifying Instagram Posting Processes Ruthie: Today I have a very special guest, my daughter Hayley who works for me and has been helping me with my coaching and clients. She’s going to share some things that she’s already learned from the Intensive herself! Now, bear i...

2021-02-0120 min

Authentic Online Marketing with Ruthie Gray Ep. 28: Podcast Growth From the Ground Up With Eric Nevins Today we’re chatting about podcast Growth From the Ground Up with Founder of the Christian Podcaster’s Association, Eric Nevins! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes. Ep. 28: Podcast Growth From the Ground Up With Eric Nevins Christian Podcaster’s Social Media Summit https://christian-podcasters-association.mykajabi.com/a/39941/MCYmFNcf Episode Outline The Early Stages of Podcast GrowthUsing Facebook to Promote Podcast Growth From the Gro...

2021-01-1828 min

Authentic Online Marketing with Ruthie Gray Ep. 27: Decoding Instagram Analytics to Develop Superfans Do you want to learn how to decipher Instagram Analytics? You’re listening to Part 3 of my series with Amber Cullum from the Grace Enough Podcast. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes. Ep. 27: Decoding Instagram Analytics to Develop Superfans Amber Cullum @GraceEnoughPodcast_Amber on Instagram https://www.instagram.com/graceenoughpodcast_amber/ Christian Podcaster’s Social Media Summit https://christian-podcasters-association.mykajabi.com/a/39941/MCYmFNcf In t...

2021-01-1112 min

Authentic Online Marketing with Ruthie Gray Ep. 26: 3 Tools to Generate Instagram Traffic Do you wish you knew how to generate Instagram traffic? Learn how in this episode today with proven methods you can incorporate into your regular routine! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes. Ep. 26: 3 Tools to Generate Instagram Traffic Amber Cullum: Grace Enough Podcast (Follow her on Instagram by clicking below!) https://www.instagram.com/graceenoughpodcast_amber/ Christian Podcaster’s Summit (Ruthie’s speaking on driving podcast traffic from...

2021-01-0419 min

Authentic Online Marketing with Ruthie Gray Ep. 25: How to build a strong Instagram community (and why you need one) Do you realize the importance of an Instagram community for follower growth? This is the first of a 3 part series with fellow podcaster and friend, Amber Cullum of the Grace Enough podcast. Amber is also a member of my Instagram Insider community and she’s been learning how to grow her Instagram tribe by cultivating friendships. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Click below for show notes. Ep. 25: How to build a strong Instagram community (and why you...

2020-12-2812 min

Authentic Online Marketing with Ruthie Gray Ep 19: Homeschool mom gets top blog traffic from Instagram Want to know how one homeschool mom gets top blog traffic from Instagram? Featuring pro-coaching member, Pat Fenner, from @breakthroughhomeschooling on Instagram. These interview episodes highlight pro-coaching members, sharing their personal triumphs and how they made Instagram work for them. *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Get the GO LIVE! Jumpstart Kit Get the Hashtag Formula Toolkit Sign up for the 7-Day Instagram Story Challenge Listen to Ep. 32: Using th...

2020-10-1222 min

Authentic Online Marketing with Ruthie Gray Ep. 14: Reels, IGTV, & Story Updates (what’s new on Instagram) Listen for the very latest on Reels, IGTV, & Story Updates (what’s new on Instagram) *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Check out Nolan Gray, podcast editor at Indigo Sound 3 Tip Reel Post: How to leave quick and efficient comments on Instagram Listen to Episode 7: New IGTV Updates + Best Instagram Hacks Listen to Ep 12: How to find the best Instagram filters for stories + Linktree & IG captions Listen to Ep. 58: 7 tips fo...

2020-09-0708 min

Authentic Online Marketing with Ruthie Gray Ep. 10: Instagram for Podcasters with Misty Phillip Ever wonder if the strategy of Instagram for podcasters is the same strategy for everyone else? In today’s episode, Christian podcaster, Misty Phillip, answers this question by sharing what works for her. Misty wears many business hats, including author, founder of Rocket Podcast Community, and Spark Christian Podcast Conference founder. Learn Misty’s tips for organizing social media to all of these platforms (and hear Ruthie’s advice on Instagram posting during a launch)! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo!...

2020-08-0625 min

Authentic Online Marketing with Ruthie Gray Episode 9: Why a large Instagram following doesn’t (necessarily) mean big engagement Did you realize that a large Instagram following doesn’t necessarily mean big engagement? *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Follow Ruthie on Instagram Follow Melanie M Redd on Instagram Learn about Instagram coaching Listen to Ep. 61: Combining Instagram and email marketing in 5 smart ways Listen to Ep. 88: How to know what your audience wants (and give it to them) Listen to Ep. 89: Building Authentic Co...

2020-08-0323 min

Authentic Online Marketing with Ruthie Gray Episode 7: New IGTV Updates + Best Instagram Hacks New IGTV Updates plus latest tips and Instagram Hacks! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Listen to Ep. 79: Strategies for Maximizing Your Instagram Live Views Listen to Ep. 67: Top 5 Instagram features for marketers in 2023 Listen to Ep. 66: Gain Organic followers with Live Video Listen to Ep. 65: 7 Ways to Reach New Followers New IGTV Updates plus latest tips and Instagram Hacks! Episode 7 of Instagram Insider Hacks Podcast – see sh...

2020-07-2010 min

Authentic Online Marketing with Ruthie Gray Episode 3: 5 Truths for overcoming Imposter Syndrome (fear of posting) If you struggle overcoming Imposter Syndrome and fear of posting on Instagram, you’ve come to the RIGHT PLACE! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Listen to Ep. 74: Step into Courageous Authorship with Sherry Ward Listen to Ep. 5 Q&A: 3 Tips for optimal Instagram post prep Listen to Ep. 61: Combining Instagram and email marketing in 5 smart ways Get Ruthie’s book “Empty Nest Awakening” Hello and welcome to Episo...

2020-06-0112 min

Authentic Online Marketing with Ruthie Gray Intro: Create engagement on Instagram: my story revealed Learn how to create engagement on Instagram by following the Instagram Insider Hacks Podcast – so easy, your mom can do it! (Click below for episode notes.) Intro to Instagram Insider Hacks – how I figured out Instagram and got it to work for me – and how you can too! *This episode contains either affiliate links or links to my products. Should you choose to purchase, the show will go on! Woo hoo! Resources Follow Ruthie on Instagram Check out Ruthie’s book “Empty Nest Awakening” Listen to Ep. 64: Building A YouTube Chann...

2020-05-0513 min