Shows
The Consistency Corner: Strategic Social Media for Marketing to MomsStop Posting Randomly: How Launch Planning Transforms Your Social Media StrategyEver feel like you’re just posting randomly on social media, hoping something sticks? That’s where launch planning comes in. A well-thought-out launch isn’t just about selling a product or service—it’s about creating a strategic content plan that builds momentum, connects with your audience, and drives real results.In this episode, Ruthie Sterrett shares how to map out your launch and campaign calendar so your social media marketing works as part of a bigger picture strategy. You’ll learn how to plan your content with intention, guide your audience through awareness and decision-making, and ensure e...2025-08-1209 min
The Consistency Corner: Strategic Social Media for Marketing to MomsThe Truth About Time Management for Working Moms with Laura DavisIf you’ve ever felt like your calendar is running you instead of the other way around, this episode is for you. Ruthie sits down with Laura Davis—time management coach, mom, and founder of the Time Management Academy—for a real conversation on what productivity looks like for working moms in 2025.With a background in research and her own lived experience navigating IVF, corporate chaos, and entrepreneurship, Laura has built a framework that works with your life—not against it. Spoiler alert: most time management strategies were built for men and simply don’t translate...2025-08-0538 min
The Consistency Corner: Strategic Social Media for Marketing to MomsHiring a Social Media Manager? Do This FirstBefore you hire a social media manager, let’s get one thing clear—content creation and social media management are not the same. In this episode, Ruthie breaks down the essential materials you need before outsourcing your marketing. From professional photos to B-roll and behind-the-scenes updates, she shares exactly what your marketing partner needs from you to succeed. Learn how to delegate without disappearing and set your social media strategy up for success.If you're ready to take social off your plate without sacrificing authenticity, this episode is your starting line.🎧 Tune in to learn:Why y...2025-07-2907 minThe Consistency Corner: Strategic Social Media for Marketing to MomsShould You Lead With Your Personal Brand or Business?If you’ve been wondering where to spend your time and energy online, you’re not alone. In this episode of The Consistency Corner, Ruthie breaks down a common question founders face: “Do I grow my personal brand or my company brand?”This conversation is packed with honest, strategic insight to help you decide what’s right for you—based on your season of business, your long-term vision, and your bandwidth. Ruthie shares the exact framework she uses with clients and opens up about her own branding evolution between @ruthiesterrett and @theconsistencycorner.Whether...2025-07-1510 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow I Knew It Was Time to HireFeeling overwhelmed in your business? Discover the real signs it’s time to hire help and how to build a values-aligned team that supports your vision. In this honest breakdown, Ruthie Sterrett shares the exact steps she took to go from solopreneur to CEO—without losing her brand voice. Learn how to balance budget, personality fit, and strategic growth to scale your business with intention. Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! @ruthie.sterrett@theconsistencycorner2025-07-0815 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Secret to Reclaiming Time as a Busy MomEver feel like the weight of running a business and managing your household is too much to carry? You're not alone—and this episode might just be the permission slip you’ve been needing.This week, Ruthie is joined by Kelly Hubbell, founder of Sage House, a company helping busy moms reclaim their time, energy, and mental clarity by building household systems and outsourcing the invisible load.Kelly shares how her own experience as a burned-out mom of three sparked the idea for Sage House—and why hiring a house manager was the best decision she ever made f...2025-07-0133 min
The Consistency Corner: Strategic Social Media for Marketing to MomsSigns It’s Time to Delegate Social Media: How to Reclaim Time Without Losing Your Brand VoiceIs social media taking up too much space on your to-do list? In this episode of The Consistency Corner, Ruthie shares what it really looks like when social media shifts from creative outlet to full-on stressor—and how to know when it’s time to delegate.This isn’t about failure. It’s about growth. You’ll hear relatable signs like inconsistent posting, decision fatigue, and resentment toward content creation. If you’ve ever found yourself mentally drafting captions while trying to cook dinner, this one’s for you.Ruthie outlines what effective social media support really...2025-06-1708 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Mental Load of Social Media: Why It’s Draining You More Than You ThinkSocial media isn’t just a marketing task—it’s a constant mental burden. In this episode, Ruthie dives deep into the invisible load female founders and CEOs carry when trying to stay relevant, creative, and strategic online—while also managing families, teams, and businesses.If social media leaves you feeling anxious, depleted, or like you’re never doing enough, you are not alone. Ruthie breaks down why this happens, how to name the pressure, and what you can do to manage it more intentionally—without guilt.This episode is for the ambitious, high-achieving woman who’s tired...2025-06-0307 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Consistency Corner: Strategic Social Media for Marketing to Moms [TRAILER]Are you ready to grow a business that markets to moms without social media draining your energy? Hey there, I’m Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.🎧 In each episode, you’ll discover: ✔️ How social media can work for you (ins...2025-03-2502 min
The Consistency Corner: Strategic Social Media for Marketing to MomsWhen Inconsistency is OK in MarketingIn this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women. Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.TakeawaysConsistency is...2024-11-0413 min
The Consistency Corner: Strategic Social Media for Marketing to MomsFrom Burnout to Balance: Reclaiming Your Identity as a Mom and Entrepreneur with Scottie DurrettAre you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.In this conversation, you'll discover:Why taking radical responsibility for yourself is the key to thriving in motherhood and businessHow to overcome the guilt of prioritizing your needs and dreamsPractical strategies for setting boundaries and asking for helpThe importance of modeling self-care and authenticity for your childrenTips for...2024-09-3050 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Power of Consistency in Mastering Money Mindset with Jen PatersonIn this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importance of creating systems and habits for effective and consistent money management. Jen shares her secret, implementing a weekly 'power hour' to review and manage finances. They also discuss the interplay between mindset and strategy and how they both...2024-09-1635 min
The Consistency Corner: Strategic Social Media for Marketing to MomsTutorials, Trust, and Transparency: Building a YouTube Marketing Ecosystem with Mariah MagazineIn this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise.Key takeaways:The power of tutorials in building a loyal audienceHow consistency (not constant output) leads to YouTube successBalancing SEO strategies with authentic content creationThe importance of aligning your content with your brand valuesWhy transparency and education can set you apart in the...2024-09-0951 min
The Consistency Corner: Strategic Social Media for Marketing to MomsWhy YouTube Belongs in Your Marketing Ecosystem with LaShonda BrownOn this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.Key takeaways: Leveraging YouTube for passive income generationThe power of live streaming for service providersCreating engaging content without burnoutOptimizing your YouTube channel to drive traffic to your offersBalancing authenticity with strategic content creationIntegrating content creation with client workCommon pitfalls to avoid when starting a YouTube channelThe impact of "reckless generosity" in businessLaShonda shares her journey from service p...2024-09-0244 min
The Consistency Corner: Strategic Social Media for Marketing to MomsAligning Your Human Design, Operations, and Marketing: A Holistic Approach to Business Success with Sierra AshburnIn this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an entrepreneur to a CEO and the process of crafting strategic operational plans. In this conversation, Sierra discusses how she supports her clients and maps out a 90-day plan for them. She emphasizes the importance of having a realistic timeline and setting...2024-08-2641 min
The Consistency Corner: Strategic Social Media for Marketing to MomsUnlocking the Power of UTMs to Track Your Marketing Efforts with Rebecca CaldwellWelcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.What You’ll Learn:What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.Why unde...2024-08-1937 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMarketing Trends to Watch in the Second Half of 2024In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.Trends Covered: The rise of shorter podcasts and its impact on content strategyDeclining engagement across social media platforms and how to adaptIncrease in social media advertising and its implications for businessesThe emergence of micro offers from service providersThe c...2024-08-1222 minThe Consistency Corner: Strategic Social Media for Marketing to MomsSummer Feed Drop: Game On Girlfriend with Sarah WaltonThe summer season of The Consistency Corner Podcast is featuring bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast. In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management. Our discussion emphasizes the importance of long-form content and the need to view social media as a container within a comprehensive m...2024-07-0141 minThe Consistency Corner: Strategic Social Media for Marketing to MomsSummer Re-Run: Understanding the Sales Equation to Set Intentional Business Goals that Guide Marketing StrategyAs we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business. TakeawaysThe importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.Understanding the sales equation and its components, including traffic, conversion rate, average order...2024-06-1016 min
The Consistency Corner: Strategic Social Media for Marketing to MomsHow to Scale Your Business and Increase Your Vacation Time with Fabienne FredricksonRuthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.What You'll Learn:The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.From Overwhelmed to Overjoyed: Learn how to transition from being swamped by your business to mastering a work-life balance that...2024-05-2744 minThe Consistency Corner: Strategic Social Media for Marketing to MomsIf I Was Your CMO: Transitioning from Entrepreneur to CEOWelcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.In This Episode, You'll Discover:The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and...2024-05-2018 minThe Consistency Corner: Strategic Social Media for Marketing to MomsIs Your To-Do List Out of Control? When to Hire Help vs. Seek MentorshipIn this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:The importance of understanding your business chapter and not comparing it to others'.Key considerations for choosing between mentorship and hiring help.Personal anecdotes on how outsourcing and mentorship have impacted her business growth.Practical advice for entrepreneurs wrestling with these decisions in their own ventures.Why mental space and energy management are crucial in making...2024-05-0620 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow a Healthy Money Mindset Fuels Business Growth with Kimberly TaraIn this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand values and consistency. The episode concludes with Kimberly providing actionable steps for better tax planning and personal development recommendations. In this conversation, Kimberly Tara discusses the importance of finding solace in books and...2024-04-2941 minThe Consistency Corner: Strategic Social Media for Marketing to MomsNavigating the Challenges of Email Marketing and List BuildingIn this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off. She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on t...2024-04-2223 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMastering Bundles In Your Marketing Strategy with Kate DosterIn this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles. In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting. 2024-04-1547 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWho Should Use a 9 Grid? Perspective on Social Media and Visibility from COO Jordan Schanda KingIn this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence. Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company. We also dig into the time and effort required for branding and the need for consistent content on social media. Jordan shares her experience as a client of The Consistency Corner and the...2024-04-0842 minThe Consistency Corner: Strategic Social Media for Marketing to MomsYour Ultimate Guide to Leveraging LinkedInToday's Strategic Shift episode of The Consistency Corner Podcast is all about Leveraging LinkedIn! If you've ever wondered how to effectively harness the power of LinkedIn for your business, this episode is for you! Not only am I taking you through my personal journey with the platform, but I'm giving you all of my best tips so you can craft compelling content that resonates with YOUR audience. It's time to build and maintain a stellar presence for your brand with LinkedIn - let's get started!Here's what you'll learn in this episode:The key ways you...2024-02-1231 minThe Consistency Corner: Strategic Social Media for Marketing to MomsUnfiltered Friday 11/10/23: Instagram 9-Grid Strategy Session with Kathy Mead FronheiserIn this special episode of Unfiltered Fridays, we're peeling back the curtain on a live Instagram 9-Grid Strategy Session with my friend, Kathy Mead Fronheiser. You'll get a behind-the-scenes look at how a strategy session works and the questions asked during the process, so you know what to expect should you choose to work with me!Kathy shares her insights and experiences as a health and business coach, and discusses the challenges of self-doubt and imposter syndrome, while emphasizing the value of embracing your story, and the idea that it's never too late to pursue health and...2023-11-1051 minThe Consistency Corner: Strategic Social Media for Marketing to MomsUnfiltered Fridays 9/8/23: The 3 Pinned Posts You Need On Your Instagram ProfileIn this episode of Unfiltered Fridays, we dive into a game-changing Instagram strategy - the Instagram Three-Grid. Ruthie explains how you can utilize just three posts on your Instagram profile to tell your story, highlight your offers, and build authority in your niche. Discover the power of using your Instagram as a mini-website and ensuring that your ideal clients and visitors know exactly who you are, what you do, and how you can serve them.In this episode, we're covering...- Why the Instagram Three-Grid and is a great tool for making a lasting impression...2023-09-0811 minThe Consistency Corner: Strategic Social Media for Marketing to MomsUnfiltered Friday: How to Step Away From Social Media with Amy Mills from Create BakeryIn this episode, we're joined by Amy Mills, the owner of Create Bakery and Gifts. We take a deep dive into her business journey, from her initial baking experiments to becoming a full-time business with multiple wholesale accounts. We also discuss how crucial marketing, and specifically a targeted content plan, was in taking her business to the next level.Here are some more details on what we chat about:Networking Matters: Amy and Ruthie met in a networking group and emphasize the importance of putting oneself in new rooms, even if it's...2023-09-0134 minThe Consistency Corner: Strategic Social Media for Marketing to MomsUnfiltered Fridays 7/28/23: My story of motherhood and entrepreneurshipToday's unfiltered Friday conversation is a recap of Ruthie's journey in entrepreneurship and as a mom. We dive into: - The "corporate" days: A blast from the past as she reminisces about her corporate life, and how becoming a mother ignited her quest for a better work-life rhythm.- The birth of The Consistency Corner: Hear the heartwarming story of how her son, Noah, inspired her leap into entrepreneurship, and how The Consistency Corner came into existence.- The fear is real: Let's dive deep into the fears of leaving a...2023-07-2845 minThe Consistency Corner: Strategic Social Media for Marketing to MomsUnfiltered Fridays 7/21/23Welcome to our first ever episode of The Consistency Corner's Unfiltered Fridays. I'm really excited today to have my friend, Kathy, on the show as a co-host, and instead of a traditional interview style podcast that we do a lot here, Kathy and I are just gonna have a conversation. She's one of my friends, and I had this idea last week. I was actually on a walk, which we'll talk a little bit about that because she, as a health coach, has encouraged me to walk a little bit more. The idea of these Friday Conversations is...2023-07-2143 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBONUS EPISODE: Feeling Bored with Social Media? Do These 5 Things.Bonus Episode Alert! Friday episodes might become a regular thing, but for now I wanted to drop this as a bonus to talk about how I've been feeling burnt out and bored with social media recently. If you've felt the boredom or burnout too, listen in for what I'm trying to bring back the energy: **Create More Than You Consume:** This does not necessarily mean creating more social media content, but could involve focusing on developing more engaging long-form content like podcasts, emails, or blog posts. This approach allows Ruthie to serve her audience without being e...2023-07-1421 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMindset Tips to Fuel Your Marketing with Kelsea KoenreichWelcome back to The Consistency Corner podcast! I'm so excited to introduce you to the incredible Kelsea Koenreich - a mentor for business owners helping them to reach their potential and live their true purpose. Kelsea went from nightly binge drinking and three arrests to becoming an author, speaker, successful entrepreneur, wife and mom of 3, her story is proof of what is possible for women. She brings a unique perspective that allows people to move faster, recreate who they desire to be and become the most successful version of themselves. You're going to love this!Today we're...2023-04-1039 minThe Consistency Corner: Strategic Social Media for Marketing to MomsCopy Writing Formulas to Save You Time with Kayla YbanezIt's time to meet the incredible Kayla Ybanez! Kayla is a top industry business coach and international public speaker that helps empower Network Marketers to trust that they do not need to copy their upline to have a successful Network Marketing business.Kayla says goodbye to outdated strategies like icky “hey girl” cold messages and HELLO to changing societal norms about the Network Marketing industry.In this episode we chat about:How Kayla honed her copywriting skillsHow copywriting can help grow your businessHow to get started when you are sitting down to write your own...2023-04-0337 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow To Write Your Brand Mission & Values as a Small Business and Why It's ImportantWelcome to another episode of The Consistency Corner Podcast - this week I'm chatting all about the mission, the vision and the values of your brand - and why they are all so important. Now, if you've been in business for a while and you've already done this work, I still want you to keep listening! I will be chatting with you about why you need to revisit these as your business grows and evolves so that you continue to build a brand that lasts. In this episode I chatted: How the mission, vision and values of...2023-03-2719 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow To Use a Virtual Summit To Increase Your Visibility with Kylie KellyToday I'm so excited to bring my friend Kylie back to the podcast, this time to talk all about how you can become more visible as a business owner, through hosting your own virtual summit. She shared so much value about the process, as well as a good dose of honesty about the results she's seen and how summits have fast-tracked everything for her.In this episode we covered: How Kylie was able to grow her email list really FAST through virtual summits and how she made sure that a summit energetically made sense for h...2023-03-2047 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBeyond Money Mindset with Nadine ZumotI'm excited to bring this conversation to The Consistency Corner Podcast - and share it with you! This week I interviewed Nadine Zumot. Nadine is a Money Energetics Coach who empowers her communities to heal their relationship with money so they can lead a more authentic life and embody their life's purpose. This is something a little different for the podcast - but I know you're going to love this as much as I did! In this interview we chatted about: Why a lot of us are suffering with money fear & trauma - and w...2023-03-1331 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWhat The Instagram Influencers Aren't Telling You About Marketing Your BusinessOh my goodness - WELCOME to the 100th episode of The Consistency Corner Podcast! I can't believe we're here and I'm so thankful for each and every one of you - today though I want to talk to you about the 5 things that the instagram influencers are not telling you about marketing your business! Let's dive in!I covered: - Why we need to understand the foundations and fundamentals of marketing to actually get results on social media. - My opinion on niching down - and why I agree that niching d...2023-03-0622 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWhy Likes, Reach and Followers Don't Matter with Molly KnuthThis week on the podcast I'm honored to introduce you to Molly Knuth from Molly Knuth Media! Molly is on a mission to help women in small towns rewrite how they live and work on their own terms. She knows modern women want to grow families, build businesses or side hustles, impact others for the better, and be a positive force in our communities…but they also want to have a fulfilling life along the way.In the past 6 years Molly has gone from a stay-at-home mom to a freelance social media marketer to a #bossbabe at Mo...2023-02-2747 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBuilding a Personal Brand with Lindsay DollingerI'm so excited to share this interview with you on the podcast - I'm bringing on my friend Lindsay Dollinger! Lindsay is a high school Spanish teacher who started off building an online business as a network marketer, growing her team and business to the top 1% of the company. She quickly realized teaching business strategy was her passion and started coaching and teaching other women how to build their online businesses in pockets of time without burnout (don't you just love her already!) In addition to her love of helping women build a successful online bu...2023-02-2031 minThe Consistency Corner: Strategic Social Media for Marketing to MomsTransforming the Blocks Holding Your Business Back with Tashina KingThis week I'm so excited to be bringing an interview to you with the amazing Tashina King! Tashina has over 10 years experience coaching women from all over the world when it comes to their goals and desires. She is passionate about her whole-woman approach and believes that if we can transform the foundation upon which goals are rooted, they can be reached with ease, confidence and joy! Let's welcome Tashina to the podcast! In this episode we chatted about: - How women often get in their own way and how we can actually...2023-02-1331 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Success Equation for Your Marketing ResultsToday we're talking all about the success equation and how that applies to your marketing funnel and results. Back in the very first episode we chatted all about the success equation - because it is so powerful to ensure that your getting the results you want (regardless of what area of life you're wanting results in!) The success equation is: Time + Intensity + Consistency X Belief = Results. But how does that apply to your marketing? That's what we cover during this episode! I covered: - What the success equation is AND what you...2023-02-0617 minThe Consistency Corner: Strategic Social Media for Marketing to MomsLess Hustle, More Flow. Working Easier Not Harder, with Lauren BestWelcome to The Consistency Corner Podcast - I'm excited to share with you my interview with the incredible Lauren Best, a nomadic Business Experience Designer & Certified Hypnotherapist from Canada. We dig into all things aligned therapy and flow - and how you can actually experience less hustle and more flow in your business and life! During this interview we covered:- What energetic freedom actually means and how it differs from time freedom. - How working harder and working more doesn't always result in success and how Lauren let go off the pressure a...2023-01-3032 minThe Consistency Corner: Strategic Social Media for Marketing to MomsLeveraging Zapier for Productivity with Anna Burgess YangWelcome to The Consistency Corner Podcast - this week I'm chatting with the incredible Anna Burgess Yang. Anna is a former product manager turned content marketer and workflow consultant. As a self-proclaimed productivity geek, she helps freelancers and solopreneurs create better workflows through tools and automation. You're going to love this episode! During this interview we covered:- How to get started with Zapier if you get overwhelmed with tech and haven't used much automation before. - The importance for business owners and solopreneurs to maximize their time and make sure they use...2023-01-2338 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow to Take Care of Yourself (When You Already Take Care of Everyone & Everything) with Adriana WattToday we have a special guest on the podcast, Adriana Watt! She is a registered nurse, homeschool momma of four, and whole health coach, who serves weary caregivers. These caregivers can be teachers, healthcare workers, mommas, or in a ministry role. Today she's joining us to share some tips on how we can take care of ourselves when we've been taking care of everyone else (which is perfect time after the holidays!)During this interview we covered:- How we all feel guilt when we spend time, energy or resources on our own self...2023-01-1643 minThe Consistency Corner: Strategic Social Media for Marketing to MomsCanva Tips from The Creative BodegaThis week I'm so excited to introduce you to my friend Emily Connors from The Creative Bodega! Her story is so inspiring and I cannot wait to share this interview with you, diving into all things Canva & Content Creation!During this interview we covered: - Emily's story into entrepreneurship in 2021 and the wild ride it's been so far!- Canva updates and how to stay on top of any new features Canva is always releasing.- How to batch your content in a way that feels good for you - and how...2023-01-0943 minThe Consistency Corner: Strategic Social Media for Marketing to MomsCreating a Vision and Mindset to Fuel Your MarketingThis week on the podcast we're talking all about how to create a vision and mindset to fuel your marketing - perfect for the new year! I covered the following in this episode: - When should we create a new vision for our business and our lives- Why do we need to create a vision board- The 2 questions I ask my clients before we create their quarterly content plans- The power of mindset and the importance of choosing positivity & gratitude- My process for creating a vision a...2023-01-0214 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Power of Podcast Guesting with Amanda BennettI am so excited to introduce you to my friend, Amanda Bennett. As a podcast host turned certified Pitch with Purpose Podcast Guesting Strategist, Amanda is on a mission to help mom entrepreneurs grow their audiences and build their authority through being a guest on aligned podcasts. We dig into so much during this episode, even if you've never thought of podcast guesting before - you're going to love this!In this conversation we covered: - Why Amanda thinks that the podcast space has just boomed over the past few years - and...2022-12-2641 minThe Consistency Corner: Strategic Social Media for Marketing to MomsChoosing Your Word Of The Year For 2023 with Dr. Kaylee HackneyThis week I'm chatting with the lovely Dr Kaylee Hackney all about how to choose your word of the year to be more intentional - fitting as we move closer and closer to 2023. In this discussion, we chatted about: - Why it's important to be intentional with your goal setting if you're trying to achieve work / life balance and life our life in alignment with our personal values. - What some of Kaylee's favorite tools and methods are to become more intentional and actually recognise the priorities for your life. - Why...2022-12-1935 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow to Effectively Use Color in Your Branding with Steph HilferThis week I'm so excited to introduce you to my friend Steph Hilfer from Viim to talk all things color and how to use it effectively in your branding. Steph has a background in psychology, Steph is a master at understanding people's relationships with brands. She has this beautiful mix of creativity and strategy and I cannot wait to share this episode with you! During this interview we covered: - What are brand colours and how did Steph land on hers for Viim? - Why color is so powerful and why it needs t...2022-12-1248 minThe Consistency Corner: Strategic Social Media for Marketing to MomsPlan Your 2023 Marketing ContentIn this episode we're going to chat all things planning for the year ahead. I covered my own process when it comes to planning which includes: 1. Using a yearly calendar to mark down 2. Brainstorm 12 long form content ideas and then start adding them to the calendar.3. Consider a content repurposing strategy for that long form content, which can go out through your emails and on social media. - Also think about how you can link that long form content to your email sequences.I also...2022-12-0516 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWhat to look at in your Marketing Analytics with Lyndsay Clements from Ellen Grace MarketingThis episode I've interviewed the incredible Lyndsay Clements from Ellen Grace Marketing... She is passionate about helping business owners grow their sales through solid marketing strategies and effective planning. She’s worked with a range of large retailers as well as some of the most innovative small product and service companies around. She’s an expert in online marketing, content marketing, social media strategy & analytics, marketing strategy, and Google Analytics. You're going to love this episode!We covered the following topics: - How to take an inventory of what is working and what isn't when it comes...2022-11-2847 minThe Consistency Corner: Strategic Social Media for Marketing to MomsUsing Human Design to Guide Your Business with Allison CullenIt is my pleasure to introduce you to the incredible Allison Cullen today on the podcast! Allison has spent the past 15 years working as both a business manager in the music industry and a business coach in the health & wellness world. With a background in counselling and certification in Human Design, she started her podcast in 2020 when the world was in a state of disarray and she knew that fellow mommas & entrepreneurs needed to be able to make sense out of the current reality.During this episode, we covered the following topics:- What are the 5...2022-11-2135 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow a Virtual Assistant Can Support Small Business Marketing with Madeline HornungI'm so excited to introduce you to my good friend Madeline Hornung from Madsavvy VA! In today's episode we chat all about how a virtual assistant can support your business and your marketing... and so much more! During this episode we cover: - What a virtual assistant actually does and how you get different types of VA's for different skillsets / needs. - What questions to ask yourself before you start outsourcing to a virtual assistant for the first time. - How do you set your virtual assistant up for success when you ha...2022-11-1431 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBook Recommendations For Marketing and MindsetIn this episode I chat about how I feel about turning 40 and reflect on the books that I've read over the last 10 years that have added to my life - both from a business perspective, but also a personal one. I believe that we should never stop learning & growing and that's why I wanted to share my top 10 (well, really 11) books with you today. To sign up for the entire list of 40 Books To Read Before Your 40 click here: https://www.theconsistencycorner.com/marketing-mindset-book-list Don't forget to subscribe to the podcast so you never miss...2022-11-0719 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow Mindfulness Supports Mindset Work with Lauren EnrightMy guest this episode is Lauren Enright; a former neuroscientist and educator with over a decade of experience studying yoga and mindfulness - her coaching and programs uniquely offer a harmonious blend of science and spirituality. Today Lauren is focused on helping women who are struggling to conceive and achieve the pregnancy and child they’ve been yearning for. Through her doula support, mindfulness education, and mindset coaching, she helps them rediscover a sense of calm, confidence, and hope on their journey.While marketing isn’t related to birthing a baby, birthing and growing a business can be ju...2022-10-3136 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMarketing Planning for 20232023 is going to be here before we know it- and one of the biggest things I have learned over my career is that the more you can plan ahead, the better off you are going to feel. In this episode I am going to walk you through a step-by-step guide to creating your marketing plan for 2023 before the hustle and bustle of the holiday's hit!A few things I'll cover today to get you ready for 2023 are:How you can revisit and update your brand kitHow to look at your metrics and set businesses goalsHow to...2022-10-2419 minThe Consistency Corner: Strategic Social Media for Marketing to MomsGifting for Customer Retention and Loyalty with Kristin FisherOn this episode we are going to talk about the second half of the marketing funnel, which often gets forgotten, but can have a powerful impact on your business. Whether you’ve calculated cost per acquisition and customer lifetime value or not, I think we can all agree that selling to existing customers is easier than selling to a cold audience. I’ve brought my friend and retail expert, Kristin Fisher on to walk us through things to consider to drive customer loyalty and retention for both product and service-based businesses. Kristin is the Founder + CEO...2022-10-1736 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWork Less to Make More with Nellie CorriveauIn today's episode I talk with Nellie Corriveau- who helps women with phones and laptops build wealth while living their best life. She loves teaching all the fun and duplicable strategies that helped her make over six figures FAST, with very little childcare! She's here to inspire, motivate, and give key strategies to move forward with your wealthy life. Here are some of the things Nellie shares today:Key strategies to building a wealthy lifeHow to know if these strategies can work for youBuilding passive incomeCreating an online business that is in alignment Here is ho...2022-10-1034 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMaking a Business Pivot (and mindset tips to advocate for yourself) with Kim LengyelOn today's episode we are going to talk through the lessons learned in making a pivot in your business, plus dig into the important mindset of having the confidence to advocate for yourself. Today's guest is Kim Lengyel; a Parental Leave Care Coordinator. Through her experiences with 3 corporate maternity leaves, she has learned proven tactics to help parents manage difficult conversations through parental leave. Through 1:1 mentorship Kim helps families understand what's available and gives them the confidence to advocate for what’s best for their growing family. Kim made a pivot in her business this year...2022-10-0341 minThe Consistency Corner: Strategic Social Media for Marketing to MomsEntrepreneur Mindset, Niching Down and NLP with Hilary RussellOn today's episode, we are going to dive into the entrepreneurial mindset when it comes to your marketing. Our guest today is Hilary Russel- Hilary is the CEO of TRC Agency, a 7-figure digital marketing firm based in Salt Lake City, UT. She is a certified NLP Practitioner and Program Owner at Entre Institute, where she fulfills her passion for helping entrepreneurial individuals progress through their journeys. Hilary also hosts the Marketing Mastermind Podcast, a weekly podcast designed to help business owners reach new levels within their mindsets and businesses. Here are a few of th...2022-09-2637 minThe Consistency Corner: Strategic Social Media for Marketing to MomsA Fourth Quarter Marketing Checklist to Get Consistent with Your ContentAs I am in the thick of writing October content and planning Q4 for my clients, and my own business, I wanted too share a resource for you to use to get consistent with your marketing, even when life gets crazy. This episode we dive into 10 things you can do to make the most of your marketing in Q4, even while you juggle all the holiday things. As a bonus, I even share tips how to get ahead in your planning for 2023. Let's start making an impact and an income, by being consistent with the ma...2022-09-1920 minThe Consistency Corner: Strategic Social Media for Marketing to MomsGaining Clarity Through Human Design with Elizabeth LewisThis week on The Consistency Corner Podcast we are digging into the concept of Human Design and the power of understanding how you were uniquely designed with entrepreneur Elizabeth Lewis. Elizabeth is a CEO, Community Leader & Mentor, Podcast Host, and Mom of Four.As the owner & founder of Detroit Mom, the co-owner of Retreat to Reclaim and Lansing Mom, and Human Design Coach, Elizabeth helps women feel seen & heard so they can reclaim their voice. She leads over 60 women within her organizations and mentors hundreds of clients around the world. As a Community Lea...2022-09-1247 minThe Consistency Corner: Strategic Social Media for Marketing to MomsOutsourcing to Grow Your Business (and how to know if you can afford it!) with LoriAnn KuntzAs a business owner, when you are starting to grow it can feel overwhelming trying to juggle all the things. In this episode of The Consistency Corner Podcast we talk with bookkeeper and CFO, LoriAnn Kuntz about how to understand your books to know if and when it’s the right time to invest in outsourcing. We also chat about how outsourcing bookkeeping can get you back to your zone of genius and scaling even faster. LoriAnn is a mom of two, a farm wife and a virtual bookkeeper and CFO for the creative entrepreneur. While striving to b...2022-09-0537 minThe Consistency Corner: Strategic Social Media for Marketing to MomsContent Strategy Services for Any BudgetStop looking for social media hacks when you actually need a marketing and content strategy. Are wondering what that even means? I teach content strategy, but content strategy is only the tip of the iceberg. First you need to focus on your branding. What’s your message, what are your brand details, what’s your mission? Then you need business goals. Metrics based business goals that you can apply your strategies towards. Last, that’s when we get to create a marketing strategy and content plan. Content is just the tip of the iceberg. And the strat...2022-08-2915 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMindset Shifts Needed to Propel Your Business with Kristy CarruthersWhat matters even more than an effective marketing strategy? The right mindset! Business coach and entrepreneur Kristy Carruthers shares her story about building a successful business on the heels of a big setback, and how you can make mindset shifts to propel you forward. Kristy is passionate about empowering women to create the life and business of their dreams, for themselves and their families. As an award winning entrepreneur, speaker, mentor, and podcast host, she works with women from around North America, to help them start and scale their businesses, and create freedom through entrepreneurship.K...2022-08-2228 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWhen is it time to start running ads (and how do I do that?) with Liz BoerThis week on The Consistency Corner Podcast we are talking about Facebook and Instagram Ads. I think a lot business owners get really overwhelmed when thinking about ads, so we are bringing on ad agency owner and expert, Liz Boer to discuss when and how to start running paid ads. Liz Boer helps purpose-driven entrepreneurs create unlimited impact and income through profitable, value-packed online courses. As a marketing strategist and sales funnel coach with over 10 years under her belt helping online businesses grow their revenue through smart automated systems, paid traffic campaigns, and direct response copy, she k...2022-08-1544 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMarketing is Like Salad (and you need it even more in an unhealthy economy)On this week's episode of The Consistency Corner podcast, Ruthie shares her analogy that marketing is like salad, it takes time and sometimes it’s slow. We know in our microwave society everyone wants a quick fix, but with this mindset shift we dive into why you need to remember the long game...and why it's even more important in a less than healthy economy. The secret sauce is in the consistency. I’m willing to bet if you added one serving of vegetables to your lunch everyday for a year, you’ll improve your health. And when yo...2022-08-0812 minThe Consistency Corner: Strategic Social Media for Marketing to MomsInvesting in Design with EraserFarm's Cindy HaynesIn this week's episode of The Consistency Corner Podcast we have a conversation with branding and advertising agency veteran, Cindy Haynes from EraserFarm. In this episode, you'll understand the power (and cost) of great on brand design and investing in design before investing in ads. Plus we discuss a little bit about the creative process it takes for a designer or agency to really nail a brand's website or content. As the former Sr. VP of marketing for Front Burner Brands, Cindy was directly responsible for overseeing the full-service and fast-casual national restaurants, Grillsmith, Burger 21 and Th...2022-08-0138 minThe Consistency Corner: Strategic Social Media for Marketing to MomsSetting Your Team Up for Success to Honor Your Brand with Tricia TzikasOn episode 68 of The Consistency Corner Podcast we are talking about how systems can support you with onboarding and hiring, and why that is so important for consistency in your brand. Online business manager Tricia Tzikas shares how she supports her clients with systems, including systems to support your brand through hiring. Tricia is an Online Business Consultant, Systems Expert, and Chief Operating Explorer based in Augusta, Maine. She helps online coaches & educators stop spinning their wheels and align their behind-the-scenes with the business and life they actually want. Connect with Tricia and learn more at...2022-07-2537 minThe Consistency Corner: Strategic Social Media for Marketing to MomsManifestation and Mindset as a Marketing Foundation with Stephanie KeithOn Episode 67 of The Consistency Corner Podcast we are talking with Manifestation expert Stephanie Keith about manifestation, overcoming fear and limiting beliefs and taking inspired action. Stephanie Keith is the founder and CEO of Law of Attraction Tribe LLC, host of the Law of Attraction Tribe Podcast, creator of the Manifest it Now app, and author of Trust the Universe. After more than a decade in the corporate world, Stephanie broke free from the 9-5 grind to create a life filled with freedom and joy. Her mission is to help other women do the same and manifest...2022-07-1839 minThe Consistency Corner: Strategic Social Media for Marketing to MomsContent Brainstorm and Marketing Funnel Strategy Hot Seat CoachingOn this week's episode of The Consistency Corner Podcast I am serving as a brainstorming buddy and coach for my friend and health coach, Kathy Mead Fronheiser. Listen in and get inspired to brainstorm your own content through brainstorming exercises that I use with my clients. Learn what you can expect to work through in a content planning session or brand audit with The Consistency Corner. We discuss:Brand Content PillarsBusiness GoalsTop of funnel activations (reels, SEO/Blog/ paid ads/podcast tour/networking events/tiktok, some posts, Pinterest)Middle of funnel activations (posts, stories, email newsletter, bl...2022-07-1153 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHoliday Prep for Product Based Businesses with The Retailer RoundtableThis week on The Consistency Corner Podcast we sit down with the founding members of The Retailer Roundtable to discuss unique holiday challenges (and solutions) for product based business. With over 45 years of retail experience, Ruthie Sterrett, Nina Gibson and Kristin Fisher get that feeling of holiday dread. You just want to enjoy your precious summer, because you know the madness is coming. But running a product based business isn't easy in any season. You have great products, your customers love you, but it feels like you are invisible in a super saturated market. Ho...2022-07-0431 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow To Use High Touch Marketing Strategies To Grow Your Business Organically with Amanda WalkerHow do you grow your business with out spending thousands on ads? Or how do you make a lasting impression on the clients you worked so hard to attract?High Touch Marketing. On this episode we are talking about high touch marketing strategies to organically grow your business with business coach, Amanda Walker. Amanda Walker is a Certified Master Coach who inspires coaches to become better coaches. Amanda is passionate about helping coaches and online service based business owners get their clients massive results in order to grow a profitable coaching practice.Connect wi...2022-06-2739 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow to Become the 'Joanna Gaines' of Your World by Building Authority In Your Content with Megan MoranConsistent content for your marketing helps build authority in your brand. But exactly how do you do that? On this episode, Mompreneur Guide, Megan Moran shares her framework for building brand authority to become the 'Joanna Gaines' of your world. Megan is not only a mom to two beautiful babies under 3 (Jack + Sophia) and a wife to the most supportive husband + business partner ever, Collin, but she is also the owner of The Mompreneur Guide. As a Podcast Host, Professional Interviewer + Authority-Building Guide, Megan is on a mission to help mompreneurs connect with themselves, their community and in...2022-06-2033 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBenefits of a Brand & Content Audit (and how to do one!)When was the last time you revisited your mission statement?Do you know your brand values. Does your team? Are you using them as a filter for your business decisions?What about your idea customer? When was the last time you revisited that persona? Has it evolved? Is there more than one? These are all questions to ask yourself when doing a Brand Audit. And a Brand Audit is the perfect first step to doing a content audit. In a content audit you'll ask yourself:What’s resonating? What and wh...2022-06-1316 minThe Consistency Corner: Strategic Social Media for Marketing to MomsConversational Email Marketing with Ashley DeLucaEmail marketing is one container for your content that has the power to nurture your audience (and convert them!), regardless of the ever changing algorithm on social media. But if designing fancy email content makes your head spin, you may be struggling to get consistent with using email marketing. Enter: Conversational EmailThis week's episode of The Consistency Corner Podcast, we chat with email marketing expert Ashley DeLuca on the power of conversational email. What is it, how to use it and if it's right of your brand. Ashley has mastered email marketing fo...2022-06-0631 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWhat is a framework, and why do you need one?This week's episode of The Consistency Corner Podcast we go behind the scenes and discuss why a marketing framework matters (and what that even means), plus a peek into what I've been doing lately as I have transitioned from a corporate retail marketing executive into a freelance marketer. As I am serving new clients and putting my method to the test, I'm sharing my best practices for creating a marketing strategy you can get consistent with so that your brand stands out to actually make an impact and an income. Have questions about marketing your...2022-05-3016 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWhy You Need a Freelance Director of Marketing with Lindsay WhiteHow does a busy business owner juggle the day to day running a business and marketing it at the same time? If marketing is a skill that you've found yourself avoiding, but you aren't ready to hire a full time employee to handle it, a freelance director of marketing may be the answer. This week's episode goes behind the scenes into the world of freelance marketing with Lindsay White and answers the questions around who needs a part time director of marketing, and what that person actually does. Lindsay White is a Director of Marketing...2022-05-2326 minThe Consistency Corner: Strategic Social Media for Marketing to MomsStreamlining Your Home & Business Systems with Alexis GrecoWhen it comes to marketing your business, having systems in place can make things so much easier. And we don't just mean systems for your marketing. Systems for your life and several aspects of your business can help you better manage your time and energy. With better managed time and energy you will be able to tackle your marketing and content strategy with consistency. On this week's episode of The Consistency Corner Podcast we chat with Systems Queen, Alexis Greco who teaches women in business to unwrap the chaos, gain sanity and be present with your family, wh...2022-05-1633 minThe Consistency Corner: Strategic Social Media for Marketing to MomsSetting Intentional Business Goals to Guide Your Marketing PlanYour marketing plan is the bridge between the brand and the business goal. And although you may think your business goal is just sales, there are actually a lot of other goals and metrics you need to be aware of to grow your business. In this episode we dive into the Sales Equation and how it relates back to the Marketing Funnel to guide your marketing and content plan. The Sales Equation is made up of Traffic, Conversion Rate, Units Per Transaction and Average Unit Retail. Once you set baselines for each of these you ca...2022-05-0917 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Untapped Potential of Pinterest with Chelsea HallLearn how to use Pinterest as a small business owner, from Pinterest Manager, Chelsea Hall. Pinterest is still such an underrated platform that has so much power for gaining leads and increasing sales for businesses of all sizes, whether you are a product or a service based business.Chelsea is a former first grade teacher turned Pinterest strategist. Helping female entrepreneurs strategically grow their email list, generate quality leads, and increase website traffic with the power of Pinterest! When she is not busy geeking out over Pinterest, you can find her spending time with family, trying new r...2022-05-0239 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBranding Your Product Assortment with Kristin FisherIs branding important for product based businesses? Absolutely! In fact, I think it may be even more important than branding for service providers (only slightly though). Why? Because you can buy stuff anywhere. Even if you have exclusive product, you do have competitors, and your brand is what creates relationships with your customers so they choose to buy from you. As a product based business your brand is defined by a combination of your content, your customer experience and your products. If you have defined and clarified your brand details you can make sur...2022-04-2533 minThe Consistency Corner: Strategic Social Media for Marketing to MomsIs Podcasting a Good Fit For My Marketing Plan with Cait HowardCait Howard, owner and founder of Cait Rose Co., has been working with powerhouse women to launch and grow their podcasts since 2019. She helps female entrepreneurs use podcasting as a strategic asset in their business and grow their authority online. Listen to this episode of The Consistency Corner Podcasting to understand the power of podcasts as part of your marketing strategy, and how you can leverage it to grow your business!Whether you are considering launching your own podcast, or wondering how you can tap into the power of podcasts without launching your own, this episode if...2022-04-1829 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBuilding Systems That Can Run Without You with Katie MatuskyWith all the things business owners have to handle, figuring out where to automate is critical to getting to the next level. On this episode of The Consistency Corner Podcast we chat with Entropy Organized CEO, Katie Matusky on how to build systems into your business so that it can run without you. Whether you are looking to automate marketing tasks, or figuring out what you can outsource, Katie is a wealth of knowledge on how to do it the right way, to protect your brand. Katie helps entrepreneurs run their businesses in a way that do...2022-04-1144 minThe Consistency Corner: Strategic Social Media for Marketing to MomsWhy Branding Is More Than Just a Logo with Steph HilferIf your brand is more than just a logo...than what is it? On this week's episode of The Consistency Corner Podcast we chat with branding expert Steph Hilfer on all the things you need to consider when defining your brand. If you want to create something out of thin air, then Steph is your girl. She can visualize what doesn’t yet exist and bring it to life, as she did with Viim! With a background in psychology, Steph is a master at understanding people’s relationships with brands. So while Steph may sometimes live in the...2022-04-0431 minThe Consistency Corner: Strategic Social Media for Marketing to MomsCopy Writing Tips with Sarah TalbertYou already know there is a lot of power in language, but how do you use language that resonates with your clients to up level your copy writing? This week on The Consistency Corner Podcast, Sarah Talbert shares her top copy writing tips to connect with your ideal client. Finding the voice of ideal clients for business owners across the US and Canada, Sarah Talbert is the copywriting strategist trusted by six and seven-figure business owners alike. Founder of Sandbar Marketing, Sarah has developed a proven research process to truly dig out the language of an ideal...2022-03-2829 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBrand Keywords & Colors with Kelsey KurtisBranding is defined the details, including your brand keywords and colors. This week's episode of The Consistency Corner Podcast, we dive into how to choose your keywords and colors with branding educator and photographer, Kelsey Kurtis. Kelsey is the creator of Connection-Based Branding™ and author of “The Connection Method®”. Based in Washington, but inspiring boss ladies all over, Kelsey's mission is to empower, educate and inspire leaders in business to first genuinely connect with themselves, so that they can genuinely connect with others. She encourages you to look beyond the product, to look beyond the outward business facade, an...2022-03-2146 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow To Choose Your Content ThemesThis week we are diving into one of my favorite lessons. Using Content Themes to plan your content.First of all, I love a good theme. Fourth of July and St. Patty's day are my favorite holidays, just for the opportunity to theme it up. But aside from holiday decor, outfits and food, themes do have a place in your content planning process.When you choose 3-5 themes (or content pillars) use as the starting point for your marketing content, you'll have a guide for what to talk about, and a plan to create authority a...2022-03-1412 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Power of Community & Collaboration With Holly HaynesIn addition to consistency there are 2 other C words that have a ton of power when it comes to growing your business. Community and Collaboration. On this week's episode of The Consistency Corner Podcast we chat with business strategy coach Holly Haynes all about how leaning into community and focusing on collaborations helped her scale her side hustle to a full time business. Holly helps female entrepreneurs take back control of their time with proven productivity techniques, systems, and structure to create a strategy that scales long term. An industry expert and featured Thrive and...2022-03-0728 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow to uplevel your photos without a photographer with Kylie KellyHow do you get great looking photos for your marketing without a photographer? Enter Stock Photography! But...how do you use stock photography to save you time when planning out your content - and not look like everyone else? Listen for top tips on using stock photos, and taking better photos yourself from photographer and entrepreneur Kylie Kelly. Kylie Kelly is an Australian mama of two, podcast host and photographer. For 10 years she ran a successful wedding photographer business whilst being the queen of stock photography, through her membership, the KK Stock Shop. S...2022-02-2837 minThe Consistency Corner: Strategic Social Media for Marketing to MomsTop 7 Takeaways From Pivoting My BusinessThe universe talks to us in whispers, and when we don't listen it talks to us a little louder. This past month the universe has been talking a little louder, and I finally decided to listen. This week I'm sharing a real life behind the scenes updates of what has been happening as I'm building The Consistency Corner, and a sneak peek of an upcoming workshop. Learn more at https://www.ruthesterrett.com/workshop Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram! ...2022-02-2120 minThe Consistency Corner: Strategic Social Media for Marketing to MomsMy Best Morning Routine Tips To Slay Your MorningOn today’s episode we are going to talk about one of the fundamental things that will set you up for success, and that’s a solid morning routine. If you follow me on Instagram I’m sure you’ve seen my early morning workouts or journal sessions in stories, and you may have even thought “I am not a morning person, there is no way I could get up and do that” I'll share tips on alarms that work, a beverage to treat yourself in the morning, workouts and work on your mental health plus how to i...2021-08-2415 minThe Consistency Corner: Strategic Social Media for Marketing to MomsThe Power Of Tracking To Help You Become More ConsistentOn today’s episode we are going to talk about tracking, and how tracking habits and processes can lead to progress. You can't change what you don't track, so learn tools and techniques to track and how tracking will help you get consistent. Hop into the Consistency Corner Community for more! https://www.facebook.com/groups/theconsistencycornerJoin me on Instagramhttps://www.instagram.com/ruthie.sterrett/ 2021-08-1716 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow To Help You Take Control Of Your HabitsWelcome to episode 5 of the Consistency Corner Podcast! On today’s episode we are going to talk about habits and strategies to cut out bad habits and create new habits. No matter what goals you are chasing after habits are critical to help you get there. When you are juggling all the things and you have to make a million decisions a day creating habits can help you automate, save time and energy and create consistency to actually make progress toward your goals. So, let’s dive in and talk about a few strategies to creat...2021-08-1014 minThe Consistency Corner: Strategic Social Media for Marketing to MomsHow To Create A Vision Board For Your Life!Would you ever go on a road trip without a destination in mind? Of course not! That's why it's so important to create a vision for your life, so you know what you're hustling for, and if it's even what matters to you. Everyone thinks January is prime vision board season, and while a new year is a great time to reflect and reset, you can do this anytime! I walk you through a few quick exercises to narrow down what's important to you and what you need to put on the road map to get your d...2021-08-0317 minThe Consistency Corner: Strategic Social Media for Marketing to MomsBonus Episode! Behind The Scenes In the Consistency Corner.In this bonus episode I'm taking you behind the scenes in the evolution of The Consistency Corner and sharing how working with a coach and mastermind group helped me step into my purpose. I believe each one of us is here on purpose and it's our job to figure out how to use our gifts to serve and this is a little back story of my journey in learning to stop apologizing for who I am, and step into who I was made to be. Connect with me on social media to join the community of...2021-08-0120 min