Shows
Suite Spot: A Hotel Marketing Podcast184 - Best Western Hotels & Resorts - Joelle ParkCheck out the latest Suite Spot episode featuring SVP and CMO at Best Western Hotels, Joelle Park! Joelle joins the Suite Spot to discuss the incredible BWH portfolio, their Life’s a Trip campaign, marketing to different traveler segments, and much more.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree, here for another special edition of The Suite Spot. I am so e...
2025-10-0125 min
Suite Spot: A Hotel Marketing Podcast178 - Suite Spot: Road Trip - Marriott Pompano BeachThe next episode in the Suite Spot: Road Trip series takes travelers to the newly renovated Marriott Pompano Beach Resort in Sunny Fort Lauderdale, Florida! The resort’s General Manager, Leslie Weil, sits down on the podcast to share with audiences the transformative renovation, unique dining options, and enhanced guest experience. Tune in now.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in and we check out what’s trending in hotel marketing. I’m your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan E...
2025-08-1322 min
Suite Spot: A Hotel Marketing Podcast177 - Suite Spot: Independent Hotel Show Series - Nicholas GoldTune in to the next episode of the Suite Spot: Independent Hotel Show series to catch special guest Nicholas Gold, who takes center stage on the podcast!
As Managing Director of Black Desert Resort, Nicholas shares the early beginnings of his hospitality journey, the one-of-a-kind appeal of independent hotels, and how the newly opened Black Desert Resort is accentuating the guest experience in hospitality.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is...
2025-08-0719 min
Suite Spot: A Hotel Marketing Podcast176 - Suite Spot: Spotlight - Casa Marina Key WestThe Suite Spot Spotlight Series takes viewers to sunny Key West in the newest episode, featuring the lavish and beachside resort, Casa Marina Key West by Hilton!
Special guest and Hotel Manager at Casa Marina, Evelyn Summer, joins the podcast to share the property's rich history, insight on the $90 million hotel renovation, and how a strong digital presence on social media and guest review platforms plays a pivotal role in connecting with travelers worldwide.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embee. Hello everyone. R...
2025-08-0524 min
Suite Spot: A Hotel Marketing Podcast175 - Suite Spot: Road Trip Series - Homewood Suites Orlando by HiltonThe next episode in the Suite Spot: Road Trip series takes the podcast to Central Florida to visit the incredible Homewood Suites by Hilton nearest to Universal Studios!
In this exciting episode, the brand leader of Homewood Suites, Rick Colling, and the General Manager of the property, Carlos Sotillo, sit down on the podcast to discuss the Homewood brand, the evolution of the extended stay hotel segment, and the future of hospitality.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to a...
2025-07-3027 min
Suite Spot: A Hotel Marketing Podcast173 - Fairmont Hotels & ResortsVice President of Brand & Marketing at Fairmont Hotels & Resorts, Loay Nour, joins the Suite Spot podcast to discuss the launch of Fairmont’s global campaign - “Make Special Happen”.
Tune in now to learn more about the brand and the campaign only on the Suite Spot.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your host, Ryan Embree. We have a very special episode for you today. Gonna tell you in a minute...
2025-07-1521 min
Suite Spot: A Hotel Marketing Podcast170 - Suite Spot: Road Trip - Mission Resort + ClubThe Suite Spot travels to Howey-in-the-Hills, Florida, to visit the historic Mission Resort + Club as the next stop in the Road Trip series. This property is renowned for its prestigious golf courses, natural environment, and rich Florida history dating back to the early 1900s.
Tune in to hear from General Manager Cindy Staley and Director of Agronomy Danny Parks as these two join the Suite Spot.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. T...
2025-06-1819 min
Suite Spot: A Hotel Marketing Podcast167 - Suite Spot: Spotlight Series - Conrad OrlandoThe Suite Spot travels to the heart of Orlando, Florida, to visit the luxurious and one-of-a-kind property, Conrad Orlando!
This hotel and resort is unlike any other with its sensational amenities, lavish suites, breath taking beaches, and centralized lagoon right in the middle of the resort.
General Manager at the property, Sean McCarron, joins the podcast to discuss the stellar guest experience offered to travelers, the Conrad brand, social media, and why this hotel is a must visit the next time you are in Orlando.
Tune in now.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we ch...
2025-05-2123 min
Suite Spot: A Hotel Marketing Podcast166 - 2 Million Reviews Responded To CelebrationThe Travel Media Group digital solution has hit the monumental milestone of responding to over 2 million online guest reviews for our hotel partners. To commemorate such a major achievement, Chief Technology Officer, Jason Lee, and Director of Product - Respond & Resolve™, Jackie Avery, join the Suite Spot to discuss this accolade, what it means to the organization, and the future of review response.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending in hotel marketing. I'm your host, Ryan Embree. Hello everyone. Welcome to another episode of The Suite Spot. This is your ho...
2025-05-1534 min
Suite Spot: A Hotel Marketing Podcast164 - Suite Spot: Spotlight - Signia by Hilton Atlanta World Congress CenterIn the latest Suite Spot: Spotlight series episode, we travel to Atlanta, Georgia, to showcase the one-of-a-kind, AAA Four Diamond Hilton hotel - The Signia by Hilton Atlanta!
Director of Sales at the property, Julia Austin, sits down with the Suite Spot to give travelers a keen look at why this newly built hotel not only broke new ground, but is also breaking records and setting the bar for guest experiences, being hospitality forward, and incorporating excellence in every square foot of the property.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in, and we check out what's trending i...
2025-04-2323 min
Suite Spot: A Hotel Marketing Podcast155 - Top 5 Sentiment Tags of 2024Suite Spot host, Ryan Embree, and Travel Media Group Director of Product - Respond and Resolve™, Jackie Avery, break down the top 5 guest sentiment tags of 2024 and give explain what insights these tags hold for hoteliers.
Tune in to the first episode of 2025 and learn how to leverage this data for your hotel portfolio to kick off the new year.
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot, whe...
2025-01-0818 min
Suite Spot: A Hotel Marketing Podcast138 - TMG Hospitality Trailblazers: Michael CadyThe latest and greatest TMG Hospitality Trailblazers episode is here! 👏🔥
Join Suite Spot host Ryan Embree and the Chief Marketing Officer at Charlestowne Hotels, Michael Cady, as these two hospitality experts cover some exciting and insightful topics for viewers, including:
♻️ Sustainability in the Hotel Industry
⚡ The First 100% All-Electric Hotel in the Country: Hotel Marcel
💪 The Critical Importance of a Strong Social Media Presence
📱 Technology and the Guest Experience
🏨 What is on the Horizon for Charlestowne Hotels
Tune in now!
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Bef...
2024-06-0524 min
Suite Spot: A Hotel Marketing Podcast131 - Suite Spot: Spotlight - Caribe Royale OrlandoManaging Director at the Caribe Royale Orlando, Amaury Piedra, checks in to the Suite Spot in our latest Spotlight series episodes to give viewers the 4-1-1 on the $140+ million dollar re-imagination of the resort and what guests can expect from the remarkable expansion and transformation.
This episode covers some key digital marketing topics like social media for hoteliers and gives insight into the traveler's journey through the Caribe Royale Orlando property experience.
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, w...
2024-04-0324 min
Suite Spot: A Hotel Marketing Podcast128 - TMG Hospitality Trailblazers: Sarah MossThe 35th Hunter Hotel Investment Conference is only weeks away, taking place on March 19-21 in Atlanta, Georgia!
Join Suite Spot host and TMG Director of Marketing Ryan Embree as he sits down with the Chief of Staff at Hunter Hotel Advisors, Sarah Moss, to discuss the upcoming event and what attendees can look forward to from one of the biggest conferences in the hotel industry. This episode has something for every hotelier, from best digital marketing practices to everything related to the Hunter Hotel Investment Conference.
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated us...
2024-02-2824 min
Suite Spot: A Hotel Marketing Podcast120 - TMG Announces the Launch of Social Video for Hotels: Instagram Reels & TikTokTravel Media Group just launched its latest product innovation to its social media digital solution, Social Video for Hotels: TikTok & Instagram Reels!
Tune in to this Suite Spot podcast episode to join TMG Marketing Director & Suite Spot host, Ryan Embree, and Social Media Product Manager, Brian Ross as these two digital marketing specialists share the capabilities of this exciting addition to the social media solution and the best video-making insights that will optimize your hotel’s unique social media strategy.
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and...
2023-10-1829 min
Suite Spot: A Hotel Marketing Podcast119 - Suite Spot: Spotlight Series - The Chatwal, New YorkJoin Suite Spot host and TMG Director of Marketing, Ryan Embree as he talks with the Senior Vice President, Luxury Division, The Unbound Collection by Hyatt, Ashish Verma in our new TMG Spotlight series to give listeners a lavish perspective on hospitality and how the rich history of The Chatwal, New York sets the gold standard for luxury in the hospitality industry.
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to S...
2023-09-2026 min
Suite Spot: A Hotel Marketing Podcast118 - TMG's Summer Guest Sentiment Report: Key TakeawaysJoin Suite Spot Host, Ryan Embree, as he and Chief Technology Officer,Jason Lee, break down the insights and data collected in the 2nd edition of our TMG Summer Guest Sentiment Report on the podcast. This episode contains valuable information for hoteliers looking to make better operational and strategic decisions for their hotels as the end of the year approaches while closing out the year strong.
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
...
2023-09-0625 min
Suite Spot: A Hotel Marketing Podcast117 - TMG Hospitality Trailblazers: Daniel BermanOur latest and greatest TMG Hospitality Trailblazers episode features the President and CEO of AD1 Global, Daniel Berman!
Join Suite Spot host, Ryan Embree, as he and Daniel discuss some very eye-opening hospitality subjects prevailing in the industry and give insights into how hoteliers can effectively navigate the landscape.
And so much more!
Suite Spot Podcast · 117 - TMG Hospitality Trailblazers: Daniel Berman
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Sui...
2023-08-2318 min
Suite Spot: A Hotel Marketing Podcast116 - TMG Hospitality Trailblazers: Mauri BerryPodcast host Ryan Embree welcomes the newest addition to the TMG Hospitality Trailblazers series, Mauri Berry, Vice President of Marketing & Digital Strategy at Remington Hospitality!
During this episode, listeners can expect to learn a plethora of valuable and exciting insights and takeaways that encompass current trends in the hotel industry, such as technology advancement, effective digital touchpoints for guests, and hotel rebranding.
Suite Spot Podcast · 116 - TMG Hospitality Trailblazers: Mauri Berry
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask th...
2023-07-1931 min
Suite Spot: A Hotel Marketing Podcast114 - TMG's Spring Guest Sentiment Report: Key TakeawaysGuest sentiment data continues to provide hoteliers with insightful and valuable information that they can harness to position their hotel properties better. By learning what travelers say and feel about their hotel stays during spring, hotels and hotel management companies can better align their digital strategies for the busy summer season.
Through analyzing over 1.7 million reviews and over 7.5 million guest sentiment tags, Suite Spot host Ryan Embree and TMG Chief Technology Officer Jason Lee break down the top 5 takeaways from the 2nd edition of our annual Spring Guest Sentiment Report.
This is an episode hoteliers can not afford to miss. Tu...
2023-06-1426 min
Suite Spot: A Hotel Marketing Podcast113 - TMG Hospitality Trailblazers: Alexi KhajaviJoin Suite Spot podcast host, Ryan Embree as he welcomes the President of Questex, Alexi Khajavi, as an official TMG Hospitality Trailblazer!
These two hospitality-focused individuals discuss some incredible travel and tourism subjects in this episode, giving viewers great insight into the industry's current state. This episode is full of content from conversations regarding trends like staffing shortages, event & group travel, and an inside look at the inaugural launch of The Hospitality Show.
Suite Spot Podcast · 113 - TMG Hospitality Trailblazers: Alexi Khajavi
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and h...
2023-05-2438 min
Suite Spot: A Hotel Marketing Podcast112 - Responding to Guest Satisfaction SurveysIn this episode of the Suite Spot Podcast, host and TMG Marketing Director, Ryan Embree and Chief Technology Officer, Jason Lee, tackle how guest satisfaction surveys impact a hotel’s operations and influence overall bookings. From topics such as what questions to ask in a guest satisfaction survey to how they shape your hotel’s bottom line, listeners will gain unique insights on implementing a system at their properties that extract more guest feedback.
Suite Spot Podcast · 112 - Responding to Guest Satisfaction Surveys
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and h...
2023-05-0322 min
Suite Spot: A Hotel Marketing Podcast109 - TMG Announces Instagram Reels & Video Content Creation For HotelsJoin Suite Spot Host and Marketing Director Ryan Embree as he sits down with TMG Chief Technology Officer, Jason Lee, to discuss the new integration of Instagram Reels into the OneView platform.
This episode details how hoteliers can use the OneView platform to easily create Instagram Reels and upload them directly to their social media sites with just one click for their followers to interact, engage with, and reach new travelers.
Suite Spot Podcast · 109 - TMG Announces Instagram Reels & Video Content Creation For Hotels
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition so...
2023-03-0118 min
Suite Spot: A Hotel Marketing Podcast108 - TMG Hospitality Trailblazers: Linda SaronTune in to this insightful episode and join host Ryan Embree as he and Linda give you the 411 on everything OCI Hospitality.
This podcast episode includes amazing information and expertise for hoteliers looking to connect with their travelers, increase bookings, and increase revenue.
Suite Spot Podcast · 108 - Hospitality Trailblazers: Linda Saron
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check-in and we check out what's trending in...
2023-02-0829 min
Suite Spot: A Hotel Marketing Podcast106 - Year in Review with Dana SingerThe final Suite Spot episode of 2022 is here!
Sit down with host Ryan Embree and Travel Media Group President Dana Singer as they reflect on the progress TMG has made over the past year and relish the amazing achievements it brought with it.
From exciting innovations like Social 2.0 and TMG Translations, to the 1 million reviews responded to milestone, these two aficionados cover all the highlights of 2022.
Listen now to bring in the new year with Ryan, Dana, and all of TMG.
Suite Spot Podcast · 106 - 2022 Year in Review with Dana Singer
Episode Transcript
Our podcast is produced as an audio res...
2022-12-2118 min
Suite Spot: A Hotel Marketing Podcast105 - TMG Hospitality Trailblazers: Richard AlberigoJoin host Ryan Embree as he sits down with Hospitality Trailblazer Richard Alberigo, President & CEO of Alberigo Hotel Management.
These two hospitality experts outline 2023 travel trends and traveler behavior, the true meaning of hospitality, exciting developments at Alberigo Hotel Management, and so much more.
Suite Spot Podcast · 105 - TMG Hospitality Trailblazers: Richard Alberigo
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot, where hoteliers check in and we check o...
2022-11-3033 min
Suite Spot: A Hotel Marketing Podcast104 - TMG Hospitality Trailblazers: Thomas Magnuson*DISCLAIMER* Thank you for listening to the Suite Spot. During episode 104, you will hear slight audio distortion due to a disrupted signal connection at the time of recording. We apologize in advance and hope you enjoy the episode.
Host and Marketing Director Ryan Embree and Tom Magnuson of Magnuson Hotels take time to reflect on and analyze the past of the hospitality industry while providing hopeful foresight for the future. They discuss many relevant topics for hoteliers, which means there is no shortage of content and information from this episode.
Suite Spot Podcast · 104 - Hospitality Trailblazers: Thomas Magnuson
Episode Transcript
O...
2022-11-1635 min
Suite Spot: A Hotel Marketing Podcast103 - TMG Hospitality Trailblazers: Pete SamsTravel Media Group’s Hospitality Trailblazers podcast series is going full speed ahead!
Marketing Director and Host of the Suite Spot Ryan Embree sits down with a very special guest, Chief Operating Officer of Davidson Hospitality Group, Pete Sams!
In this episode, Pete really gives a breath of fresh air to the hospitality industry and provides a behind-the-curtains look at everything going on at Davidson Hospitality Group and what these initiatives mean for their business partners and guests.
Suite Spot Podcast · 103 - Hospitality Trailblazers: Pete Sams
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using spee...
2022-10-2638 min
Suite Spot: A Hotel Marketing PodcastTravel Media Group Celebrates 1 Million Guest Reviews Responded ToJoin host Ryan Embree and our very own Respond & Resolve™ Product Manager, Jackie Avery as they celebrate reaching the 1 million guest reviews responded to milestone! This episode details the journey to 1 million, explains how hoteliers can get involved in the next milestone, gives a little sneak peek at a brand new upcoming Respond & Resolve™ upgrade, and so much more! This episode is jammed-packed with exciting information for hoteliers worldwide.
Suite Spot Podcast · 98 - Travel Media Group Celebrates 1 Million Guest Reviews Responded To
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human...
2022-07-2015 min
Suite Spot: A Hotel Marketing PodcastThinking Digitally with Aimbridge Hospitality's Michael CurranJoin host Ryan Embree and Aimbridge Hospitality's VP of Digital Marketing, Michael Curran, as they talk all things digital marketing for hotels. They discuss how to keep consistency within a portfolio while still giving each hotel a distinct voice on social media, how to balance "traditional vs. new" social media platforms, how to leverage guest feedback and generate more positive reviews, and more!
Suite Spot Podcast · 97 - Thinking Digitally with Aimbridge Hospitality's Michael Curran
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing q...
2022-04-2030 min
Suite Spot: A Hotel Marketing PodcastSpring Workshop TakeawaysHost Ryan Embree discusses insights and takeaways from Travel Media Group's recent Spring Workshops where he talked one-on-one with hoteliers about their hotel's digital presence. Discover trends in hospitality and learn how you can position your property for success through review response, social media, and reputation management.
Suite Spot Podcast · 96 - Spring Workshop Takeaways
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot where hoteliers check-in and we check o...
2022-03-3013 min
Suite Spot: A Hotel Marketing PodcastHow to Attract Weddings to Your HotelAfter years of postponing, couples are eager to tie the knot and the demand for weddings is skyrocketing. Host Ryan Embree discusses how hotels can position themselves to capture market share and secure bookings from both engaged couples and wedding guests. Listen now!
Suite Spot Podcast · 95 - How to Attract Weddings to Your Hotel
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot where hoteliers check in and we c...
2022-03-1618 min
Suite Spot: A Hotel Marketing PodcastInstagram Reels for HotelsJoin host Ryan Embree and first-time Suite Spot guest Sammie Snapp, a social expert here at Travel Media Group, as they dive into the world of Instagram reels. Learn how hotels can leverage reels to expand their reach and boost engagement, as well as what kind of content hotels should be posting in order to stand out. Discover actionable ways to elevate your hotel’s social media strategy today!
Suite Spot Podcast · 94 - Instagram Reels For Hotels
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain err...
2022-03-0219 min
Suite Spot: A Hotel Marketing PodcastIntroducing Social 2.0 For HotelsHost Ryan Embree and Jason Lee, VP of Product and Development unveil TMG’s Social 2.0 platform for hoteliers. This re-designed, intuitive platform has new features that make creating and posting content, as well as analyzing engagement and reach, easier than ever before. Discover how you can leverage Social 2.0 to improve your hotel’s social media strategy. Listen now!
Suite Spot Podcast · 93 - Social 2.0 Launch
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welco...
2022-02-1629 min
Suite Spot: A Hotel Marketing PodcastHow Your Hotel's Digital Presence Impacts Recruiting and StaffingHost Ryan Embree discusses ways hoteliers can help attract employees in the midst of the staffing shortage by focusing on their digital presence. From reputation management to social media to review responses, hoteliers need to make sure their hotel is giving the right impression not just to guests, but to future staff as well. Listen now to learn what you can do to help combat the staffing crisis at your hotel.
Suite Spot Podcast · 92 - How Your Hotel's Digital Presence Impacts Recruiting and Staffing
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition s...
2022-02-0214 min
Suite Spot: A Hotel Marketing Podcast2021 Year in Review with Dana SingerIn 2021’s edition of the Suite Spot, we welcome Travel Media Group’s President, Dana Singer, to the podcast. Host Ryan Embree reflects with Dana on the challenges and successes of this past year.
Dana reviews some of the adjustments that Travel Media Group has continued to make in response to the changing landscape of the COVID-19 pandemic and its impact on the digital marketing landscape for hotels. Ryan and Dana discuss innovations launched by the Travel Media Group product development team and the role TMG played in hotel recovery. Dana also shares what she is most excited about and hope...
2022-01-1923 min
Suite Spot: A Hotel Marketing PodcastWinter Workshop TakeawaysIn this episode of Suite Spot, host Ryan Embree covers key insights and takeaways from Travel Media Group's winter workshop. After talking with many hoteliers over the course of the workshop, Ryan has found some common themes and gives advice to other hoteliers out there on how they can prepare for 2022.
Suite Spot Podcast · 90 - Winter Workshop Takeaways
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and human editing and may contain errors. Before republishing quotes, we ask that you reference the audio.
Ryan Embree:
Welcome to Suite Spot where hoteliers c...
2021-12-2212 min
Suite Spot: A Hotel Marketing Podcast12 Days of Social Tips for HotelsIn this episode, host Ryan Embree takes a look at the types of compelling posts that you can create around the winter season in order to engage travelers who are traveling for the holidays. These valuable tips can help grow your hotel's social media account and secure more bookings. If you're interested in learning how Travel Media Group can help your hotel's social media, click here: https://www.travelmediagroup.com/services/social-media/
Suite Spot Podcast · 89 - 12 Days of Social Tips for Hotels
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition software and h...
2021-12-0916 min
Suite Spot: A Hotel Marketing PodcastTop 5 Sentiment Tags in 2021In this episode of the Suite Spot, host Ryan Embree and Product Director Patrick O'Brien discuss the top 5 sentiment tags of 2021. With the end of the year drawing near, now is a great time for hoteliers to look back at the data so they can make informed decisions about their hotels going into the new year. Listen and discover as Ryan and Patrick break down the numbers and provide valuable insights. If you are interested in learning how Travel Media Group's advanced sentiment reporting can help your hotel, call or text 407-984-7455.
Suite Spot Podcast · 88 - Top 5 Sentiment Tags 2021
E...
2021-11-2441 min
Suite Spot: A Hotel Marketing PodcastPlanning Your Hotel's 2022 Social Media Calendar Part IIn part 1 of 2 of this special edition of the Suite Spot, we help hotels start to fill their 2022 calendars and strategize social campaigns. Host Ryan Embree is joined by Client Success Team Lead, Aislynn Roberts to cover the winter and spring seasons. Listen and learn as we discuss planning posts around: holidays, events, hotel amenities/features, and local stories. Check out part 2 when Ryan and Aislynn cover the summer and fall months. If you are interested in learning more about how Travel Media Group can help plan your hotel’s social calendar, call or text 407-984-7455.
Suite Spot Podcast · 86 - P...
2021-10-2724 min
Suite Spot: A Hotel Marketing PodcastLodging Conference 2021 Special EditionIn this special edition episode of Suite Spot, we recap the recent 2021 Lodging Conference, which took place at the beautiful JW Marriott Desert Ridge Resort in Phoenix, AZ. Host Ryan Embree is joined by Travel Media Group’s Director of Enterprise Sales, Danielle Rummel, as they analyze the current state and future of the post-pandemic hotel industry. Listen and learn as they discuss shifting guest expectations, emerging trends, and how to overcome labor challenges. This episode is a great way to get insight into what the road to recovery for the hospitality industry looks like for hoteliers.
Suite Spot Podcast · 85 - L...
2021-10-1324 min
Suite Spot: A Hotel Marketing PodcastHow to Market Your Hotel's Breakfast OptionsIn this episode of the Suite Spot, Host Ryan Embree discusses how hotels can market their breakfast offerings in order to set and exceed expectations for future guests.
Hotel breakfast was one of the most impacted pieces of the guest experience during the pandemic and it’s critical for hoteliers to communicate accurate messaging and information surrounding breakfast offerings for travelers moving forward. Ryan shares some innovative ideas around how to market your hotel’s breakfast amenity on social media and how to leverage online review response as an effective communication tool. This episode is a great resource for hoteliers look...
2021-09-2914 min
Suite Spot: A Hotel Marketing Podcast1 on 1 Hotel Workshop Takeaways & InsightsIn this special edition of the Suite Spot, host Ryan Embree discusses the recent Hotel Digital Marketing Workshop Event hosted by Travel Media Group. This season’s theme was titled “How to Keep Occupancy Hot this Fall” and focused on capturing occupancy as children return to school, beginning a slow drop in leisure travel. Ryan talks about the key takeaways and common themes that he uncovered in these 1-on-1 meetings with hoteliers.
This episode keeps its finger on the pulse of the hotel industry and listeners will gain insights into the upcoming fall season. If you are looking for more inform...
2021-08-2516 min
Suite Spot: A Hotel Marketing PodcastHow Social Media And Online Reviews Impact ConversionIn this episode of the Suite Spot, we take a trip down the traveler’s booking path and explore what role social media and reputation play in a guest's decision-making. Host Ryan Embree and VP of Product & Technology, Jason Lee share how to improve your hotel’s chances of guest conversion.
Jason and Ryan start in the research stage, where they discuss what travelers are looking for on social media and online reputation sites. They continue to the booking phase, where travelers start to get excited and form an idea of what to expect on their trip. Finally, they discuss post...
2021-08-1123 min
Suite Spot: A Hotel Marketing PodcastTop 5 Summer Social Media Ideas For HotelsIn this episode of the Suite Spot, host Ryan Embree partners up with Content Manager Marissa Kinzel to count down their Top 5 summer social media ideas for hotels.
Ryan and Marissa discuss the type of social content that travelers are looking for – especially during the summer – and what impact these posts can have on guest conversion. They talk about how this summer is different from years' past and how highlighting these differences using social media can instill confidence in travelers searching for a place to stay. This episode is a great blueprint on how to heat up your hotel’s social...
2021-07-1519 min
Suite Spot: A Hotel Marketing PodcastAttracting the New Bleisure TravelerIn this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group's Content Manager, Marissa Kinzel, to discuss the cross-section of business and leisure in the travel industry. They define what "bleisure" travelers are, and share ideas about how hotels can market their properties to attract this type of traveler post-COVID.
Marissa shares tips for posting to social media and deals hotels can offer that will catch a bleisure traveler's attention. Ryan shares specific ideas for using LinkedIn to showcase business spaces and how to talk about your amenities to appeal to both the business and...
2021-06-3023 min
Suite Spot: A Hotel Marketing PodcastTMG Hospitality Heroes Pt. IIIn part 2 of 2 of this special edition of the Suite Spot, we take a moment to recognize stories of resilience and excellence in hospitality throughout the COVID-19 pandemic.
Host Ryan Embree highlights some incredible hospitality professionals across the country and what they did to make them a hospitality hero during this trying time for our industry. This a feel-good episode that showcases the qualities and values that are at the heart of the hotel industry.
To get more information about becoming a special guest on the Suite Spot or to submit a question or topic for future episodes, call or...
2021-06-1612 min
Suite Spot: A Hotel Marketing PodcastMoving Forward with AD1 Global's Jon McMillianOn this special edition of the Suite Spot, we are joined by AD1 Global’s Director of Marketing and e-Commerce, Jon McMillian. Host Ryan Embree interviews Jon and gets his thoughts on the state of the hotel industry today and where we are headed.
Jon shares the start of his journey in hospitality and discusses his experience managing marketing and e-commerce through a global pandemic. He demonstrates how to distinguish properties in your hotel group portfolio from local competition and how to get buy-in from your hotel staff for new initiatives at the property level. Ryan and Jon wrap up th...
2021-06-0328 min
Suite Spot: A Hotel Marketing PodcastTMG Hospitality Heroes Part IIn part 1 of 2 of this special edition of the Suite Spot, we take a moment to recognize stories of resilience and excellence in hospitality throughout the COVID-19 pandemic. Host Ryan Embree highlights some incredible hospitality professionals across the country and what they did to make them a hospitality hero during this trying time for our industry. This a feel-good episode that showcases the qualities and values that are at the heart of the hotel industry.
Suite Spot Podcast · 75 - TMG Hospitality Heroes Part I
Episode Transcript
Our podcast is produced as an audio resource. Transcripts are generated using speech recognition s...
2021-05-2011 min
Suite Spot: A Hotel Marketing PodcastPrepping Your Hotel For The Busy SeasonIn this episode of the Suite Spot, we dig into the archives to unveil a never-before-heard episode on how hotels can prep for the busy summer season. Host Ryan Embree is joined by Director of Marketing, Anne Sandoval, to share tips and tricks on how to get the most out of this exciting time of year.
Ryan and Anne start off by talking about why it’s critical for hotels to maintain their online presence – especially as recovery and travel ramp up for the summer. They share social media strategies to capture guest interest, like promoting local events and attractions. Anne...
2021-05-0627 min
Suite Spot: A Hotel Marketing PodcastWhy Post-Stay Guest Surveys Are EssentialIn this episode of the Suite Spot, we explore the importance of post-stay surveys for hotels. Host Ryan Embree is joined by Product Director and head of Travel Media Group’s reputation solutions, Patrick O’Brien, to discuss why the feedback uncovered in these surveys is critical to a hotel’s success.
Patrick and Ryan start the episode by explaining the difference between guest reviews and guest surveys. They walk through each question included in Travel Media Group’s post-stay survey and what insights the property can gain from the guest’s feedback. Finally, Patrick shares some creative ideas for other ques...
2021-03-2433 min
Suite Spot: A Hotel Marketing PodcastTips for Hotels Going LIVE on Social MediaIn this episode of the Suite Spot, we share a beginner’s guide for hoteliers live streaming on social media. Host Ryan Embree gives some ideas for topics hotels can use when going live, and best practices to keep in mind when recording.
Ryan talks through some of the different objectives for live streaming, such as educating, showcasing, or entertaining. He reveals some of the most creative live streaming ideas that he has seen in the industry and ways that you can tailor them to fit your hotel. He also discusses the best way to leverage the different audiences on ea...
2021-03-1013 min
Suite Spot: A Hotel Marketing PodcastClient Success & Hotel Recovery Post-COVID-19In follow up to an episode produced in early 2020, this episode of the Suite Spot discusses the relationship with Travel Media Group’s Client Success Team and Hotel Recovery Post- COVID-19. Host Ryan Embree is joined by Client Success Team Lead Aislynn Roberts to update us on how hotelier sentiment has changed since the beginning of the pandemic.
Ryan and Aislynn talk about the crucial role that hotel digital marketing plays in a hotel’s recovery, and the creative ways hoteliers are connecting with guests to accelerate their recovery pace. Aislynn shares some innovative stories from Travel Media Group hotel part...
2021-02-2422 min
Suite Spot: A Hotel Marketing PodcastBoosting Your Hotel's Speed to RecoveryIn this episode of the Suite Spot, we take a look at what it will take for hotels to accelerate their speed of recovery in 2021. Host Ryan Embree is joined by Travel Media Group’s Marketing Coordinator, Marissa Kinzel, to discuss and share ideas.
Ryan and Marissa start the episode by talking about how hoteliers can utilize social media platforms like Facebook, Instagram, and Linkedin to gain an edge over local competition. Next, they explain the role a hotel’s online reputation plays in recovery speed and how a strong online reputation impacts traveler booking decisions. They wrap up by disc...
2021-02-1031 min
Suite Spot: A Hotel Marketing PodcastSocial Listening 101In this episode of the Suite Spot, host Ryan Embree is once again joined by Vice President of Product and Technology, Jason Lee. This time, they're talking about the importance of social listening. Jason and Ryan start the episode by defining social listening and what it means to hoteliers and their business.
Jason walks through different social media platforms – like Facebook, Twitter, and Instagram – and the unique ways guests interact with hotels on each. Jason and Ryan discuss the benefits and drawbacks of using social listening as a guest relations tool. And finally, Jason shares how the TMG development team has...
2021-01-2720 min
Suite Spot: A Hotel Marketing PodcastMarketing Your Hotel on LinkedinIn this episode of Suite Spot, we announce another exciting update for 2020: the addition of LinkedIn to Travel Media Group’s social media solution. Host Ryan Embree is joined by the leader of the product development team, Jason Lee to discuss this powerful B2B social platform.
Jason shares what makes LinkedIn unique from other social platforms and how hoteliers can leverage LinkedIn for lead generation and potential revenue streams. Ryan and Jason talk about the evolution of LinkedIn since the beginning of the pandemic and the role it will play in corporate and group travel recovery in 2021. This episode is...
2020-12-1621 min
Suite Spot: A Hotel Marketing PodcastTop 5 Sentiment Tags in 2020In this special edition of the Suite Spot, our review response team at Travel Media Group analyzes and identifies the Top 5 sentiment tags of 2020. Host Ryan Embree is joined by Product Director, Patrick O’Brien to discuss COVID-19's impact on traveler reviews and each of the most popular sentiment tags. Patrick also shares some best practices on how to respond to online reviews when these tags are mentioned and ways to get creative and provide a unique hotel experience for guests during this time.
If you are interested in learning more about Travel Media Group’s Respond & Resolve™ program, you ca...
2020-12-0239 min
Suite Spot: A Hotel Marketing PodcastCapturing Leisure Travel This WinterIn this episode of the Suite Spot, host Ryan Embree helps hoteliers prepare for the upcoming 2020 winter season and shares his thoughts on what to expect. Ryan takes a look at two major factors impacting travelers' booking decisions this winter: the weather and area-specific COVID-19 restrictions. He walks through multiple examples of social posts and marketing strategies that properties can implement to give them the best opportunity to attract and capture leisure travelers. This episode is an excellent blueprint for hoteliers looking for a place to start when creating a winter marketing strategy for their property.
If you are looking...
2020-11-1816 min
Suite Spot: A Hotel Marketing PodcastTMG OneView Feed 2.0In this episode of the Suite Spot, we highlight the launch of Travel Media Group’s OneView® Feed 2.0. Jason Lee, VP of Product & Technology, joins host Ryan Embree to talk about this exciting update and what it means for TMG’s hotel partners.
Jason shares how social media and online reputation have evolved since the initial launch of TMG OneView® back in 2018. He showcases some of the feed’s newest features like improved sorting, expanded sentiment analytics, and new multi-property reporting. Ryan and Jason walk through some real-world examples of how both individuals and groups can take advantage of this innovati...
2020-11-0428 minSuite Spot: A Hotel Marketing PodcastMarketing Your Hotel To Gen Z Post-COVID-19In this episode of the Suite Spot, host Ryan Embree is joined by Travel Media Group’s Marketing Coordinator, Marissa Kinzel, to discuss marketing your hotel to Generation Z post-COVID-19.
Ryan and Marissa break down key characteristics and traits of Generation Z and explore how hoteliers can appeal to them by using online communication channels like websites and social media. Marissa shares her thoughts on how Gen Z will adapt to the “new normal” in regards to the hotel experience, and how they will shape the industry in the next 5-10 years. As more members of this young generation start travel...
2020-10-2123 min
Suite Spot: A Hotel Marketing PodcastSocial Media Tips And TricksIn this episode of the Suite Spot, we talk to Client Success Representative and social media enthusiast Jessica Pickering. Jessica joins host Ryan Embree to share inventive ways to spark creativity and engagement on your hotel’s social media.
Ryan and Jessica cover how different social platforms can be leveraged uniquely to achieve property objectives and goals. Jessica shares what a typical call sounds like with a hotel partnered with Travel Media Group’s social solutions, and her strategic planning efforts for every client. Jessica also touches on influencer marketing and shares a few examples of successful social campaigns and post...
2020-09-2323 min
Suite Spot: A Hotel Marketing PodcastMulti Property Reporting & Capabilities with TMG's OneView™This episode of Suite Spot is all about the multi-property functionality of Travel Media Group’s user-generated content management system: TMG OneView®. Host Ryan Embree is joined by VP of Product Development & Technology Jason Lee to review how management groups and multi-property owners are leveraging this tool to streamline and optimize hotel operations.
Jason shares why it was critical to incorporate multi-property reporting and capabilities within TMG’s OneView® feed. He trades ideas with Ryan on how he would utilize OneView® as a multi-property content management tool. Since TMG's OneView® feed is a versatile tool for multi-property environments, Jason also showcase...
2020-09-0922 min
Suite Spot: A Hotel Marketing PodcastThe Changing Traveler Experience: 2019 vs 2020In this episode of Suite Spot, Ryan Embree reflects on some of the post-pandemic effects of our everyday lives when it comes to travel. Ryan recounts the significant changes to the traveler experience of a hotel stay in summer 2019 versus summer 2020. He talks about how hoteliers have adapted their websites, social media, and online reputation to meet the needs and expectations of travelers in the midst of a global pandemic.
Learn about various guest touchpoints like check-in and check out and how they have been impacted by COVID-19. This episode provides perspective on all that has changed in the past...
2020-07-2915 min
Suite Spot: A Hotel Marketing PodcastResponding To COVID-19 Online ReviewsIn this episode of the Suite Spot, we discuss what to do when your hotel receives an online review related to the COVID-19 pandemic. Host, Ryan Embree, is joined by review response expert and Respond & Resolve™ Product Manager, Kristeena Seckinger, who walks us through which COVID-19 red flags to watch out for in your hotel’s online reviews and how to handle them effectively and appropriately.
Ryan and Kristeena describe how traveler sentiment and tone in online reviews have evolved since the beginning of the pandemic and the role that setting proper expectations plays in generating positive reviews online. They also...
2020-07-1521 minSuite Spot: A Hotel Marketing PodcastBuilding Traveler Confidence for COVID RecoveryIn this episode of the Suite Spot, we turn our attention to COVID-19 hotel industry recovery and what hoteliers can do to build traveler confidence. Host Ryan Embree is joined remotely by Travel Media Group’s Director of Marketing, Anne Sandoval, to share best practices for increasing guests' comfort level.
Ryan and Anne start by discussing the evolution of hotel’s messaging throughout the pandemic across their digital marketing channels like social media and vanity websites. They talk about the most effective places online to relay the changes that have been implemented at the property to ensure the safety of thei...
2020-07-0124 min
Suite Spot: A Hotel Marketing PodcastCOVID Hotel Industry Trends With Jan FreitagIn this special edition of the Suite Spot, we sit down with Senior Vice President of Lodging Insights at STR, Jan Freitag. Jan and his team at STR have been hard at work collecting and analyzing hotel data across the globe during the COVID-19 pandemic.
Jan and Ryan take a look at how the COVID-19 crisis compares to past industry crises and how to look for clues in other global markets to predict what we might see moving forward in the U.S. hotel industry. Jan also shares what recovery signs hoteliers should keep an eye out for to signal...
2020-06-1728 min
Suite Spot: A Hotel Marketing Podcast1st Impression Score™In this episode of the Suite Spot, we celebrate another hotel digital marketing innovation created by Travel Media Group’s product development team led by VP of Product & Technology, Jason Lee. Host Ryan Embree is joined by Jason to discuss 1st Impression Score®, a first of its kind hospitality and reputation metric.
Jason shares what separates 1st Impression Score® with other reputation metrics in hospitality and why it was necessary to create it now. Jason explains the 4 factors that impact the 1st Impression Score® and gives tips on what a hotel can do to improve their score. Jason and Ryan also...
2020-06-0328 min
Suite Spot: A Hotel Marketing PodcastClient Success During COVID-19In this episode of the Suite Spot, we discuss the stories and sentiments that we have been hearing from our hotel partners across the country who have been impacted by COVID-19. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss how his team has evolved their conversations with our partners to support hotels along the path to recovery.
Ryan and Edwin share the proactive steps hotels should be taking to instill traveler confidence and comfort in their property’s response to COVID-19. They know that every hotel’s situation is unique, but with strategic action plan...
2020-05-2026 min
Suite Spot: A Hotel Marketing PodcastReputation Management During COVID-19In this episode of the Suite Spot, host Ryan Embree is joined by TMG's Product Director Patrick O’Brien to discuss the role that online reputation plays during COVID-19.
Ryan and Patrick break down the influential power that online reviews are playing in consumer’s booking decisions during this time and the potential negative and lasting impact a bad review today can have on your business. Patrick shares some best practices that his professional review response team has implemented during this time when travelers are paying more attention than ever to every hotel’s reviews and responses. This episode details what t...
2020-05-0637 min
Suite Spot: A Hotel Marketing PodcastCrisis Management for Hotels During COVID-19In this episode of the Suite Spot, we continue sharing helpful insights and tips to help hoteliers combat the unprecedented COVID-19 crisis. Host Ryan Embree is joined by Travel Media Group’s Director of Marketing, Anne Sandoval, to discuss 5 Strategies of Crisis Response.
Anne, who studied crisis management and has a graduate certificate in corporate communication, talks us through each component of crisis response. Ryan and Anne then apply these crisis response strategies to the hotel industry. They share insightful statistics surrounding these strategies and give some specific examples of how they can be implemented at a property level. These 5 cr...
2020-04-2221 min
Suite Spot: A Hotel Marketing PodcastAction Planning for COVID-19In this episode of the Suite Spot, we continue our discussion on COVID-19 and the virus’s impact on the hotel industry. Host Ryan Embree welcomes Jason Lee, Vice President of Product & Technology, back to the Suite Spot to get his perspective and insights on this unprecedented global crisis.
With years of experience as a hotel owner and general manager, Jason shares the similarities and differences between this crisis and those from the past, like 9/11 or the Great Recession. Ryan and Jason give tips and ideas on how to reassure your hotel’s guests and future travelers utilizing social media, onli...
2020-04-0826 min
Suite Spot: A Hotel Marketing PodcastManaging Through COVID-19In this episode of the Suite Spot, we discuss the COVID-19 crisis facing hoteliers around the globe today. Host Ryan Embree helps navigate these unprecedented times in the hospitality industry and shares words of encouragement on behalf of Travel Media Group.
Ryan discusses the vital role that communication channels like social media and online review response will play in connecting to both current guests and future travelers during this time. This episode provides content ideas during the COVID-19 crisis and recommendations on how to repurpose your energy and staff if your hotel is experiencing a dip in occupancy. He also...
2020-03-2515 min
Suite Spot: A Hotel Marketing PodcastMaking Moves on TripAdvisorIn this episode of the Suite Spot, we discuss how to improve your hotel’s city rank on TripAdvisor, no matter where your property currently stands. Host Ryan Embree is joined by guest Patrick O’Brien, TMG's Product Director and reputation solutions expert.
Ryan and Patrick explain how to achieve both short- and long-term reputation goals for your hotel. Patrick walks us through how to rise into the top 10, top 5, and eventually top 3 of your market on TripAdvisor. He also shares best practices on how to sustain reputation excellence once your hotel is at the top of your city rank. Ryan...
2020-02-2631 minSuite Spot: A Hotel Marketing Podcast42 – Social Media As Content MarketingIn this episode of the Suite Spot, host Ryan Embree is joined by Vice President of Product and Technology, Jason Lee, to walk through the emergence of content marketing and the importance of strategic social media for the hotel industry. Jason and Ryan discuss social media as “the great connector” and how hoteliers can use occupancy drivers like events in content marketing for their hotels.
Jason gives his advice on how to identify these local occupancy drivers and the best way to leverage them through social media posting. They also discuss how using influencer marketing and social media advertising can stre...
2020-02-1230 minSuite Spot: A Hotel Marketing Podcast41 – TMG Culture With Dana SingerOn this special edition of the Suite Spot, we host Travel Media Group’s Vice President and General Manager, Dana Singer. Ryan Embree and Dana share thoughts on what sets the Travel Media Group experience apart for our hotel partners.
Ryan and Dana take a trip down memory lane and reflect on Travel Media Group’s successes and achievements of the last decade. Dana shares her vision for the culture at Travel Media Group and how that culture impacts our hotel partnerships. Dana also gives a sneak peek on what she is most excited about in the new decade and what...
2020-01-2911 minSuite Spot: A Hotel Marketing Podcast40 – Google Search Trends Of The 2010sIn this episode of Suite Spot, Ryan Embree reflects on the past year and past decade, focusing on trending Google searches in the hotel industry. Ryan reviews which travel-related search terms have risen in popularity in the 2010s and which search terms have all but disappeared in the modern-day traveler’s search. He shares best practices and tips on how to capitalize on these popular search terms and how you can leverage these trends to improve your business. This episode is a great way to kick off the new decade and make sure that your hotel’s sales and marketing stra...
2020-01-1518 minSuite Spot: A Hotel Marketing Podcast39 – Prepping Your TripAdvisor Listing for 2020In this episode of the Suite Spot, we share how to get your hotel’s TripAdvisor listing ready for the new year. Host, Ryan Embree, is joined by Respond & Resolve™ Product Manager, Kristeena Seckinger to walk through the process of claiming and optimizing your hotel’s Tripadvisor profile.
Kristeena and Ryan tackle some frequently asked questions about TripAdvisor including: how to update your property’s photos, how to remove TripAdvisor reviews, and can you wipe your TripAdvisor account. This episode gives important insight into what you need to do to make sure you are getting the most out of your hotel’s...
2019-12-1824 minSuite Spot: A Hotel Marketing Podcast36 – Navigating Changes At Your HotelIn this episode of the Suite Spot, we dedicate our time to helping hoteliers navigate through major changes and transitions that happen at their properties. Host Ryan Embree is joined by Client Success & Operations Manager Edwin Pomales to discuss overcoming 5 major challenges that most hotels face at one time or another.
From planned changes like renovations and flag transitions to unexpected changes like employee turnover and natural disasters, Ryan and Edwin cover it all. They share several examples of how Edwin’s client success team at Travel Media Group supports our hotel partners through these challenging times and they give ti...
2019-10-3024 minSuite Spot: A Hotel Marketing Podcast35 – Leveraging User-Generated Content for HotelsIn this episode of Suite Spot, Ryan Embree discusses the importance of user-generated content in the hotel industry. Ryan shares where to locate user-generated content about your hotel online and how to leverage that information to better your business. He provides best practices on how to find issues shared in user-generated content like reviews and social media posts, and tips on how to fix the issues. Ryan also demonstrates how TMG OneView can help hoteliers easily consolidate all the user-generated content online about their hotels.
If you have any questions about user-generated content or how Travel Media Group can help...
2019-10-1615 minSuite Spot: A Hotel Marketing Podcast34 – Social Media: Prepping For The Slow SeasonIn this episode of the Suite Spot, we help hoteliers prepare their properties for the slow season by discussing the best ways to optimize their hotel’s social media profiles. Kelly Albritton, Senior Product Analyst, joins host Ryan Embree to share insights from her experience working in Travel Media Group’s social media department.
Ryan and Kelly cover important topics in this episode, from setting up automated messages on your social media accounts to leveraging social media ads to target new guests. Kelly suggests ideas on posting and how to measure the success of the social media campaigns your hotel runs...
2019-10-0222 minSuite Spot: A Hotel Marketing Podcast33 – Top 5 Sentiment Tags in Hotel ReviewsIn this special edition of the Suite Spot, we take a look at the Top 5 trending tags in online reviews today. Host, Ryan Embree is joined by the leader of the Travel Media Group review response team, Patrick O’Brien. Patrick and Ryan countdown each review sentiment tag, explaining what Patrick’s team looks for in the review and how they approach their response. They also give valuable tips on how to market the tags that are trending positively for your hotel and fix the tags that are trending negatively.
If you are interested in joining Travel Media Group as an o...
2019-09-1937 minSuite Spot: A Hotel Marketing Podcast32 – Marketing Your Hotel To Generation ZIn this episode of Suite Spot, we discuss a research study recently conducted by Booking.com regarding Generation Z and travel. Host Ryan Embree is joined by Director of Marketing, Anne Sandoval, to explore the different traits of this maturing generation and their travel preferences.
Ryan and Anne breakdown the data by identifying six distinct travel trends concerning Generation Z’s travel habits. Next, they share ideas on how to use digital marketing to attract and gain more share of Generation Z travelers. They also discuss social media influencers, adventure travel, and more ways to inspire this young generation to tr...
2019-09-0327 minSuite Spot: A Hotel Marketing Podcast31 – Multi-Property Marketing with Mike ParentOn this episode of Suite Spot, we have the distinct pleasure of welcoming special guest Mike Parent, Senior Vice President of Sales & Marketing at Coakley & Williams Hotel Management Company, to the podcast. Host Ryan Embree interviews Mike on the subject of multi-property hotel marketing as he shares a wealth of hospitality experience and knowledge.
Mike speaks to Coakley Williams’ philosophy of curating a unique and targeted marketing strategy for each property within their portfolio. Mike also shares his approach to implementing effective marketing campaigns for new acquisitions and new-build properties. We discuss the balance of traditional and digital marketing technologies in...
2019-08-2122 minSuite Spot: A Hotel Marketing Podcast30 – Adopting A Reputation Mindset With Rupesh PatelOn this special edition of Suite Spot, we welcome hotel owner, entrepreneur, consultant, and social media influencer, Rupesh Patel to the studio. Ryan and Rupesh trade thoughts on the correlation between a hotel’s online reputation and revenue success. Rupesh shares his secrets on how to increase feedback from guests and grow the number of online reviews for your hotel. They also talk about the importance of responding to reviews and the rising expectations of guests and brands when it comes to online review response. Rupesh also explains how social media can also be leveraged for success. As a TMG cl...
2019-08-0736 minSuite Spot: A Hotel Marketing Podcast29 – TMG OneView® with Jason LeeIn this episode of Suite Spot, we celebrate the one year anniversary of Travel Media Group’s user-generated content management system: TMG OneView®. Host Ryan Embree is joined by the architect of OneView and VP of Product Development & Technology Jason Lee.
Jason shares the inspiration behind OneView and how it is unlike any other reputation or social media tool in the hotel industry today. Ryan and Jason discuss OneView’s versatility as a multi-user collaboration tool and scalability in a multi-property environment. They also share expert tips on how users can most of their OneView feed and give a sneak peek...
2019-07-2434 minSuite Spot: A Hotel Marketing Podcast27 – How to Market Your B&BIn this episode of Suite Spot, we focus our attention on the bed and breakfast segment of the hospitality industry. Host Ryan Embree is joined by Director of Marketing Anne Sandoval to talk about how your bed and breakfast property can stay competitive with the rising threats of Airbnb and vacation rentals.
Ryan and Anne give tips on how to modernize your B&B’s marketing strategy and optimize your property’s presence online. They share several examples of how to leverage websites, social media, and online reputation in order to gain market share and grow online revenue. They also spea...
2019-06-1227 minSuite Spot: A Hotel Marketing Podcast26 – How to Manage Google ReviewsIn this episode of Suite Spot, we discuss reports that Google Reviews surpassed Booking.com as the number one review distribution site. Host Ryan Embree is joined by Jason Lee to explore how Google is positioning itself in the hotel industry and what it means for individual properties moving forward.
Ryan and Jason also give insight about a recent review response study conducted by Revinate. Jason gives his thoughts on why more budget and midscale properties are responding to reviews than luxury properties, and why year over year 5-star response rates are trending down. We also discuss the impact that...
2019-05-2932 minSuite Spot: A Hotel Marketing Podcast25 – Why Your Hotel Needs a Vanity WebsiteIn this episode of Suite Spot, we tackle the trending topic of vanity websites in the hotel industry. TMG Website Analyst Stephanie Courtois joins Host Ryan Embree to share best practices on how to create and optimize the perfect hotel vanity website for your property.
Stephanie and Ryan cover important steps for building a hotel vanity website, from picking a URL to ensuring the site is responsive and ADA compliant. Stephanie also discusses why it is critical for hoteliers to have vanity websites for their properties. Stephanie concludes the interview by offering tips to hoteliers on how to leverage website...
2019-05-1521 minSuite Spot: A Hotel Marketing Podcast24 – A Beginner’s Guide to Going Green For HoteliersIn this episode of Suite Spot, we discuss the growing trend of going green in the hotel industry. Priscilla Osorio, Marketing Content Manager at Travel Media Group, joins host Ryan Embree to give advice to hoteliers on how to implement sustainable initiatives at your property without breaking the bank.
A recent Lodging Survey conducted by the AHLA, American Hotel and Lodging Association, in partnership with STR reports indicated that one of the most popular trends among travelers were green initiatives at hotels. In this Suite Spot episode, Ryan and Priscilla brainstorm several ideas for hoteliers looking to get started with gr...
2019-05-0125 minSuite Spot: A Hotel Marketing Podcast23 – Diversifying Your Audience to Attract New GuestsIn this episode of Suite Spot, we speak to the unbelievable prosperity that the hotel industry is currently experiencing while preparing hoteliers for a time where revenue growth might slow. Host Ryan Embree teams up with Director of Marketing Anne Sandoval to brainstorm ideas and ways to reach new guest segments to insulate your revenue from an economic slowdown.
Ryan and Anne share advice on how to identify the best opportunities within your guest/audience portfolio and how you can capitalize on those opportunities by leveraging your property’s amenities, features, and location. They also look at cost-effective ways to us...
2019-04-1727 minSuite Spot: A Hotel Marketing Podcast21 – Marketing Ideas with Regional DOS Pat KobelaOn this special edition of Suite Spot, we host our first remote guest Pat Kobela, Regional Director of Sales at Chartwell Hotels.
Ryan Embree interviews Pat as she shares some insights and best practices from her years of experience in the hotel industry. Ryan and Pat trade thoughts on what makes a successful sales and marketing strategy in 2019 and Pat gives advice on what has made her so successful in her role at Chartwell Hotels. This episode covers everything from renovations to social media and serves as a great marketing guide for hoteliers.
To get more information about becoming a...
2019-03-2028 minSuite Spot: A Hotel Marketing Podcast19 – Behind the Scenes with Client SupportIn this episode of Suite Spot, we go behind the scenes with the client support department at Travel Media Group. Host Ryan Embree visits with Aislynn Roberts, Client Support Team Lead, to discuss all the vital work that she and the client support team do to help enhance the digital programs of our hotel partners.
Ryan interviews Aislynn about the team’s role in onboarding, engagement, and facilitating Travel Media Group partners to ensure optimization of their solutions. Aislynn also offers several best practices and tips on how to get the most out of your digital marketing solutions and even sh...
2019-02-1930 minSuite Spot: A Hotel Marketing Podcast18 – Hiring & Retaining Hospitality EmployeesIn this episode of Suite Spot, we combat one of the biggest problems facing hoteliers in 2019: recruiting and hiring quality hotel employees. In the What’s News segment, host Ryan Embree, shares some recent unemployment statistics as well as a survey of what experts in the hospitality industry feel the hotel industry needs to do to attract future employees. With historically low unemployment and an industry known for high turnover, hoteliers need to be more innovative than ever in their recruiting and hiring efforts. In the Suite Spot, Ryan shares some creative, cost-effective solutions to finding and retaining top hotel ta...
2019-02-0617 minSuite Spot: A Hotel Marketing Podcast17 – Reputation Resolutions For 2019In this episode of Suite Spot, we welcome in 2019 with several new year reputation resolutions for hoteliers. Ryan counts down the top 5 ways to make sure that your reputation strategy is off to a fast start and sets you up for success throughout the rest of the year. From top to bottom, these resolutions cover all things reputation, from recognizing which online reviews sites are at risk, to responding to every review. This list is a great way to kick off the new year for your hotel.
We would love to hear your feedback on our list and what your 2019...
2019-01-2311 minSuite Spot: A Hotel Marketing Podcast16 – Advice From a Hotel Review Response WriterIn this episode of Suite Spot, we pick the brain of a true hotel review response expert. Kristeena Seckinger, who has responded to over 100,000 hotel reviews in her career, joins host Ryan Embree to talk about what it takes to be a successful hotel review response writer and shares some best practices for online review response. From the proper length of a review response to which sites are the most important to respond to, Kristeena covers it all regarding review response. Ryan and Kristeena also talk about how to manage brand expectations and standards when it comes to review response...
2019-01-0919 minSuite Spot: A Hotel Marketing Podcast15 – Top 5 Ways to Market Your Hotel in the Off SeasonIn this episode of Suite Spot, we prepare hoteliers for the upcoming holiday season, which is historically slower for hotels. Ryan counts down the top 5 ways to market your hotel during this year’s winter months. We tackle everything from traditional advertising avenues to best practices on setting your hotel up for future success. This list will help you build a strategy to make sure that you are getting the most revenue out of your business in a time of low occupancy and ADR.
We would love to hear your feedback to our list. What are you doing to optimize yo...
2018-12-1210 minSuite Spot: A Hotel Marketing Podcast14 – Phocuswright Special EditionIn this special edition episode of Suite Spot, we discuss the recent 2018 Phocuswright conference in Los Angeles. Host Ryan Embree is joined by Patrick O’Brien, product manager and Phocuswright attendee veteran, who gives his take on the innovative technology conference. Hear from Patrick as he talks about the theme of this year’s conference and how it sets the stage for the future of the hotel industry.
Learn what industry leaders from companies like Airbnb, TripAdvisor, and Expedia are saying about what they have in store for the future of their companies. This episode is an excellent glimpse of where...
2018-11-2831 minSuite Spot: A Hotel Marketing Podcast13 – Dreamforce Special EditionIn this special edition of Suite Spot, we discuss a hospitality keynote presented at the 2018 Dreamforce Conference in San Francisco. The keynote, "The Future of Travel and Hospitality," was a fireside chat with Marriott International CEO Arne Sorenson.
In this podcast episode, host Ryan Embree is joined by Anne Sandoval, Travel Media Group’s Marketing Director who attended the keynote. We discuss the key takeaways from Arne's insights on Marriott’s relationship with technology.
Resources
Watch the full Dreamforce keynote, The Future of Travel & Hospitality: https://youtu.be/EgDD5hBrkNU
Episode Transcript
Our podcast is produced as an audio resource. Tran...
2018-11-1420 minSuite Spot: A Hotel Marketing Podcast12 – Marketing Your Branded HotelIn this episode of Suite Spot, we focus on marketing branded and franchised hotels. Host Ryan Embree teams up with the leaders of Travel Media Group’s sales team, Diane Elderkin and Edwin Pomales, to discuss.
In the What's News segment, Ryan shares an article that highlights the 7 latest ways big brands are using content today. The article breaks down the different strategies and methods the brands are using to capitalize on content online. In The Suite Spot, Ryan, Diane, and Edwin share their thoughts on how branded hotels can provide customers with a unique and local experience. Diane and Ed...
2018-10-3119 minSuite Spot: A Hotel Marketing Podcast11 – The Lodging Conference 2018 Special EditionIn this special edition episode of Suite Spot, we recap the recent 2018 Lodging Conference. It took place at the beautiful Arizona Biltmore resort in Phoenix, AZ. Host Ryan Embree is joined by Travel Media Group’s Senior Director of Product, Jason Lee as they discuss the current state and future of the hotel industry. Listen and learn, as they analyze the opportunities and threats to the current prosperous era for hoteliers. This episode is a great way to get insight into what the power players and brand leaders are saying about the hotel business today.
Episode Transcript
Our podcast is pro...
2018-10-1722 min