Shows
The Backflip EffectWhy Professional Video MattersProfessional video production is essential for businesses seeking to engage effectively with their audience and enhance brand credibility. High-quality visuals, compelling storytelling, and the expertise of professionals combine to create impactful video content that resonates and drives results.• Understanding the value of professional videos • The impact of visuals on brand perception • Storytelling as a central element in video marketing • Recognizing the importance of hiring professionals • The cost-effectiveness of professional services • Tips on when to pursue DIY versus professional production • The role of partnerships in achieving quality contentFor more information about us...2025-02-2420 minThe Backflip EffectElevating Your Brand with Heartfelt Video ContentThis episode highlights the significance of emotional connection in creating impactful video marketing content. We explore the concept of starting with 'why' to foster audience engagement, utilizing storytelling techniques, and comparing successful brands that resonate on a deeper level.• Importance of knowing your 'why' in marketing• Analyzing the success of Apple and Tesla• Emotional appeal as a driver for conversions• Case studies demonstrating the effectiveness of storytelling• Building brand loyalty through narrative-driven content• Balancing logical and emotional messaging in video strategies• Innovative storytelling techniques for stronger audience connectionsDiscover more tips in o...2025-02-1318 minThe Backflip EffectWhat is Consistent, Story-Led Video Marketing?FREE KICKSTART GUIDE: https://letsbackflip.com/guide/We’re flipping the script—literally. The Let’s Backflip Show: Happy Hour had a good run, but it’s time for a plot twist. Welcome to The Backflip Effect, your new go-to guide for mastering video and marketing—with a side of comedy, drama, and hopefully a little wisdom. What if I told you that the key to unlocking the full potential of your brand lies in the art of storytelling? Join us as we embark on a transformative journey of consistent, story-led video marke...2025-01-3115 minThe Backflip Effect098 - Work Travel, Personal Growth, and Nonprofit Consulting Adventures with Tara DoyonTara Doyon, a seasoned consultant with Petrus Development, joins us for a fascinating exploration of the work-travel dynamic on the Let's Backflip Show Happy Hour. Tara's vivid tales from her travels provide a captivating backdrop to our conversation. As she shares insights from her consulting work with nonprofits, particularly within the Catholic Church, we get a glimpse into the unique challenges and enriching experiences she faces on the road. Tara’s strategies for staying grounded through local community engagement and her unwavering faith offer a refreshing perspective on managing the demands of work travel.We take a ca...2024-11-201h 29The Backflip Effect097 - Crafting Success in Business and Life with Sam BlahnikWhat happens when three friends mix cocktails and talk shop? Join Ryan Freng and John Shoemaker as they welcome Sam Blahnik, an expert in agricultural economics, for a lively chat that starts with a discussion about the quirky concept of "corn sweats" and takes us on a journey through Sam's career from his Wisconsin roots to the State Department of Agriculture. With a Bovardier cocktail in hand, we explore the evolution of team dynamics and decision-making in today's business landscape. Discover why every employee, from the office manager to the executive assistant, plays a crucial role in shaping a...2024-11-071h 19The Backflip Effect096 - Faith, Family, and Filmmaking with Father Matthew PearsonEver wondered what goes on in the mind of a priest when preparing a sermon? Join us for a laugh-filled conversation with Father Matthew Pearson as we navigate the art of storytelling and humor in sermons. Father Matthew gives us a peek into the challenges and joys of crafting homilies that are both impactful and concise, respecting the Pope's guidance. We also share light-hearted moments about balancing family chaos during church services, painting a vivid picture of real-life parenting adventures in a spiritual setting. It's a delightful mix of faith, family, and fun that will warm your heart and...2024-10-161h 57The Backflip Effect095 - Marathon Training, Career Transitions, and Productivity Secrets with Alexis & MariaEver wondered how to balance marathon training with a full-time job, or what it takes to transition from college life to a professional career seamlessly? This episode promises you a rollercoaster of insights and personal stories as we introduce our new full-time staff members, Alexis and Maria. Alexis takes us through her journey from college graduation to becoming our editor and producer, while Maria shares her rich five-year history with us and her ongoing studies in communications and recording arts. We even plunge into the fascinating realm of collegiate band sponsorships, Maria's marathon training, and the crucial role of...2024-10-031h 29The Backflip Effect094 - Katie Kennedy - Creativity and Connection in a Digital AgeCan technology truly bridge the gap between generations, or does it create an unbridgeable chasm? Join us for an engaging conversation with Katie Kennedy as we sip our drinks and reminisce about our shared experiences with the Chamber of Commerce. We dive into the power of relational marketing and the importance of community connections. Remember the days when you had to rely on memory and gas stations for navigation? Our nostalgic journey takes a humorous turn as we reminisce about evolving communication methods and the unsettling feeling when technology lets us down. From the simplicity of landlines...2024-09-191h 17The Backflip Effect093 - Dance Parties, Networking, and Storytelling with Brandon GriesHave you ever wondered about the true authenticity behind "world's best" claims? This week on the Let's Backflip Show Happy Hour, join Ryan Freng and special guest Brandon Gries as they kick off with a 30-second dance party and a hilarious discussion inspired by the movie Elf. We dive into Brandon’s unique listening habits and how they mirror his stress levels, offering a fun glimpse into his mental state through his music and podcast choices. Plus, you won't want to miss the story behind the "world's best" coffee gifted to Brandon, sparking a conversation that's both amusing and th...2024-09-051h 18The Backflip Effect092 - Fitness, Diets, and Filmmaking Secrets with Jordan PostEver wondered how a top cinematographer stays on top of his game in the ever-changing landscape of filmmaking? Join us as we chat with Jordan, a seasoned director of photography and cinematography, about navigating the unpredictable nature of the industry. From the winter slowdown to the relentless hustle, we share firsthand experiences on keeping the business thriving. Plus, Jordan unveils his fitness secrets, including his go-to Peloton app for strength training, and how staying physically active ensures he has the stamina for those grueling long shoots.Shifting gears, we dive into the "If It Fits Your Macros"...2024-08-2254 minThe Backflip Effect091 - Cutting-Edge Marketing Campaigns with Chelsey BowersCurious about the cutting-edge tactics driving success in marketing today? Join us as we sit down with Chelsey Bowers, a powerhouse in the marketing world. With a career spanning over two decades, Chelsey has tackled everything from owning a talent agency in Nashville to leading marketing efforts for prominent brands. We delve into her innovative approach to problem-solving, her recent ventures into VR marketing, and how team dynamics can spark groundbreaking ideas.We also uncover the intricate game of measuring ROI in higher education marketing. Chelsea opens up about the real-world challenges of gauging success through metrics...2024-08-061h 34The Backflip Effect090 - Steve Donovan – From Media Professional to Educator & EntrepreneurHave you ever wondered what it takes to transition from a stable nine-to-five job to the exciting world of entrepreneurship? Join us as we sit down with Steve Donovan, a seasoned media professional and current educator at Madison College, who shares his remarkable journey through various roles in media and education. Steve is an awesome friend who is one of our favorite people to run into at all the professional events we do. He’s always a joy. Grab your favorite libation and tune in for the fun. Topics in this Episode (00:00:32) Who...2024-07-251h 22The Backflip Effect089 - Alexis Bakken We're bringing on Alexis Bakken, who started out as a production & editing intern and has recently found her self on our full-time team. What do bungee jumping, sky-diving, and shark tanks have to do with marketing? Join us with your favorite libation and maybe you'll find out. Topics in this Episode(00:02:25) What are we drinking?(00:04:19) Who is Alexis?(00:05:28) Why did Alexis major in journalism?(00:09:42) Would you switch majors for your senior year?(00:11:15) Class projects.(00:14:58) Dangerous video stunts.(00:17:47) Do you even know what a VHS is?(00:22:17) The Harry Potter girl.(00:30:29) How did we find Alexis? Or...2024-06-271h 34The Backflip Effect088 - Jill GenterGrab your favorite libation and join us for some industry talk this Friday. We're hanging with Jill Genter of WKOW. Jill Genter is the Manager of Marketing and Creative Services at WKOW (ABC) in Madison, Wisconsin and is the Executive Producer of WKOW’s lifestyle show, Midday Madison. She has been at WKOW for 35 years!Topics in this Episode:(00:02:15) Introducing our guest.(00:04:28) Who is Jill and what does she do?(00:07:40) What is one of the biggest challenges you encounter in your work?(00:08:23) How do you one up yourself?(00:11:45) Local TV stations do...2024-06-191h 30The Backflip Effect087 - Andy Wallman - Super Bowl Commercial Winners & LosersIt's really why we tune in most years: to check out the commercials. It's a professional hazard. This year, we have Andy Wallman of KW2 joining us to discuss. Andy is president at KW2 and resident Super Bowl Commercial TV critic. Grab your favorite libation and join the fun. Topics in this Episode:(00:02:41) An interesting year for Super Bowl commercials.(00:05:14) Take 2.(00:07:55) How did Andy Wallman become the Super Bowl ad guy?(00:10:10) Celebrity endorsements.(00:11:58) Bud Light Hold | Easy To Drink, Easy To Enjoy.(00:21:10) The Busch Guide: Cold + Smooth Survival Skills.(00:26:18) The risk of leveraging pop culture.(00:33:02) Pop C...2024-06-131h 33The Backflip Effect086 - A Whodunnit Happy Hour with Brandon GriesIn this Happy Hour podcast, John and Ryan are chatting with Brandon Gries about their recent collaboration, Bare Metal, a film that explores sustainability in the digital infrastructure industry. They also reveal the final act of Backflip's Whodunnit Murder Mystery! Topics in this episode:(00:04:17) What does Brandon do?(00:06:40) Why was Brandon in our Christmas video!?(00:09:11) From engineer to film producer.(00:13:26) The Bloomberg film festival.(00:19:58) The Christmas video reveal.(00:45:06) Themed Christmas cards.(00:50:21) Is there time to appreciate the project?(00:55:15) Bare Metal.(01:09:40) The hunt for b-roll.(01:21:42) How do you get the average person to care about t...2024-06-062h 23The Backflip Effect085 - Laura Gallagher - The Creative CompanyIn this Happy Hour podcast, John, Ryan, and Max are chatting with Laura Gallagher about how the pandemic affected The Creative Company, her goals for the future, and hypothetical time traveling questions from Max!For more information about us or to see all the amazing people we work with, check out our website:https://www.letsbackflip.com2023-01-191h 28